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FORM ADV PART 2A - FIRM BROCHURE
ITEM 1 COVER PAGE
October 8, 2025
RFG ADVISORY, LLC
1400 URBAN CENTER DRIVE, SUITE 475
VESTAVIA HILLS, AL 35242
FIRM CONTACT: RICK OHLRICH, CHIEF COMPLIANCE OFFICER
WWW.RFGADVISORYWEALTH.COM
FIRM CRD# 158401
This brochure provides information about the qualifications and business practices of RFG Advisory,
LLC., (“RFG”, “RFG Advisory”, “Firm”). If you have any questions about the contents of this brochure,
please contact our Chief Compliance Officer, Rick Ohlrich, by telephone at (205) 397-2450. The
information in this brochure has not been approved or verified by the United States Securities
and Exchange Commission or by any State Securities Authority.
Additional information about RFG Advisory, LLC., is also available on the SEC’s website at
www.adviserinfo.sec.gov.
Please note use of the term “registered investment adviser” and description of RFG Advisory and/or
our associates as “registered” does not imply a certain level of skill or training. Clients are
encouraged to review this Brochure and the Brochure Supplement for the firm’s Investment Advisor
Representative (“Financial Advisor”) who advises them for more information on the qualifications of
RFG Advisory and the Financial Advisor.
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ITEM 2. MATERIAL CHANGES
RFG Advisory is required to advise Clients of any material changes to our Firm Brochure from our last
annual update, identify those changes on the cover page of our Brochure or on the page immediately
following the cover page, or in a separate communication accompanying our Brochure. We must state
clearly that we are discussing only material changes since the last annual update of our Brochure,
and we must provide the date of the last annual update of our Brochure.
We have the following material changes to report since the last annual update of this Brochure
dated March 31, 2025:
RFG has added information to Items 4, 5, 8, and 10 regarding its services as sub-adviser
to the Bluemonte Fund. Additional information about the Bluemonte Fund can be found
in its prospectus which is delivered to all investors.
Pursuant to regulatory requirements, RFG Advisory will deliver to Clients a summary of any material
changes to this and subsequent Brochures within 120 days of the close of our fiscal year. We will
further provide other ongoing disclosure information about material changes as necessary. All such
information will be provided free of charge.
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ITEM 3. TABLE OF CONTENTS
ITEM #
ITEM 1
COVER PAGE
PAGE #
1
ITEM 2
MATERIAL CHANGES
2
ITEM 3
TABLE OF CONTENTS
3
ITEM 4
ADVISORY BUSINESS
4
ITEM 5
FEES AND COMPENSATION
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ITEM 6
PERFORMANCE-BASED FEES AND SIDE-BY-SIDE MANAGEMENT
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ITEM 7
TYPES OF CLIENTS
17
ITEM 8
17
METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK
OF LOSS
ITEM 9
DISCIPLINARY INFORMATION
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ITEM 10
OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS
20
ITEM 11
22
CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT
TRANSACTIONS AND PERSONAL TRADING
ITEM 12
BROKERAGE PRACTICES
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ITEM 13
REVIEW OF ACCOUNTS OR FINANCIAL PLANS
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ITEM 14
CLIENT REFERRALS AND OTHER COMPENSATION
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ITEM 15
CUSTODY
27
ITEM 16
INVESTMENT DISCRETION
28
ITEM 17
VOTING CLIENT SECURITIES
28
ITEM 18
FINANCIAL INFORMATION
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ITEM 4. ADVISORY BUSINESS
RFG Advisory provides Clients with a wide array of investment advisory services. We specialize
in Portfolio Management, Financial Planning, Consulting, Referrals to Third-Party Money
Managers, Retirement Plan Consulting, Financial Wellness and Education Services. Our firm is a
limited liability company formed in the State of Alabama in business as an investment advisor
since 2011 and is owned as follows:
As of September 15, 2023, is 100% owned by RFG Holdings. RFG Holdings is owned, directly
or indirectly, by Bobby White, Shannon Spotswood, Rick Wedell, and investment vehicles
controlled by Long Ridge Equity Partners.
Description of the Types of Advisory Services We Offer
Clients may select from a variety of investment advisory services including Portfolio Management,
Financial Planning, Consulting, unaffiliated Third-Party Money Management, Retirement Plan
Consulting and Education Services. Our firm provides services to Clients through individuals
registered as investment adviser representatives (“IARs”), which the Firm refers to as “Financial
Advisors” and are subject to the Firm’s supervisory oversight. We also act as the sub-adviser to
exchange-traded funds (“ETFs”).
RFG Advisory maintains agreements with Schwab Advisor Services (“Schwab”) and Fidelity
Investments (“Fidelity”) to provide custodial services for the majority of our clients. RFG
recommends Schwab and Fidelity to clients for brokerage services and custody of their advisory
assets. Retirement plan accounts, annuity carriers and those of third-party money managers may
use other custodians not directly contracted with RFG. The Custodian recommended to the Client
does not have discretionary authority over assets. The Client grants discretion to RFG Advisory
through execution of one of RFG Advisory’s Discretionary Agreements.
RFG Advisory provides advisory services to certain retirement plan participants. When we render
investment advice, including rollover advice, to Clients regarding their retirement plan account,
HSA, ESA, individual retirement account, and employee benefit plans, we are fiduciaries within
the meaning of Title I of the Employee Retirement Income Security Act (ERISA) and the Internal
Revenue Code, which are laws governing retirement accounts. As such we must act “with the care,
skill, prudence and diligence under the circumstance then prevailing that a prudent person acting
in a like capacity and familiar with such manners would use in the conduct of an enterprise of a
like character with like aims”.
We regularly provide advisory services to retirement plans (including, 401(k) plans, 403(b) plans
and other profit-sharing plans) and the fiduciaries of those plans. In providing these services and
as part of our normal course of business, we act as a non-discretionary co-fiduciary under ERISA
§3(21). RFG nor its Financial Advisors provide ERISA §3(16) or §3(38) services. We require each client
to select services in writing as part of the Retirement Plan Consulting Services Agreement with such
plan which sets forth the rights and obligations of each party. This agreement also states the
negotiated fee or fee structure for each client.
The way we are compensated creates some conflicts with the Client’s interests because it is in RFG’s
interest to recommend a rollover since we will earn an advisory fee. Therefore, we operate under
the prescriptions of DOL PTE 2020-02 that requires us to act in the Client’s best interest and not
put our interest ahead of a Client’s. Under this rule’s provisions, we must:
• Meet a professional standard of care when making investment recommendations
(give prudent advice);
• Never put our financial interests ahead of the Client’s when making recommendations
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(give loyal advice);
• Avoid making any misleading statements about conflicts of interest, fees, and
investments;
• Give advice that is in the Client’s best interest;
• Charge no more than is reasonable for our services; and
• Disclose conflicts of interest and manner of mitigation or elimination.
In performing our services, RFG is not required to verify any information received from the Client
or from the Client’s other professionals (e.g., attorneys, accountants) and is expressly authorized
to rely on such information. We recommend certain clients engage RFG for additional related
investment services, its supervised persons in their individual capacities as insurance agents or
registered representatives of a broker-dealer and/or other professionals to implement its
recommendations. Clients are advised that a conflict of interest exists for the Firm to recommend
that clients engage RFG or its affiliates to provide (or continue to provide) additional services for
compensation, including investment management services. Clients are advised that it remains their
responsibility to promptly notify RFG of any change in their financial situation or investment
objectives for the purpose of reviewing, evaluating or revising RFG’s recommendations and/or
services. If requested, we will recommend the services of other professionals for non-advisory
services but not before disclosing any associated conflicts that may exist or arise. Our Clients are
never under any obligation to accept such recommendation.
Clients are advised that the same or similar programs or services as those described herein may
be available from other investment advisors for an annual fee lesser or greater than set forth
herein, and that the programs described in this brochure may cost the Client more or less than
purchasing the different services within each program separately depending upon such factors as
trading activity, account size, portfolio management fees, mutual fund expenses, complexity of
financial situation, etc.
Clients will need to complete the necessary advisory account documents required by their
custodian, by RFG Advisory and by their Third-Party Manager (where applicable).
Clients at Schwab and Fidelity have the option to hold a position(s) otherwise referred to as a
non-managed or excluded asset(s) inside a managed discretionary account. This is a Client
accommodation only with no asset management or advisory fees charged on the non-managed
asset(s).
We also provide 10b5-1 trading plans, which are advised upon and managed as a non-
managed asset.
Financial Advisors will reasonably be available for consultation with Clients regarding the
management of their account(s). Financial Advisors are responsible for the management and
review of Client’s advisory accounts on an ongoing basis. Additionally, periodic reviews and
surveillance are performed by the RFG Advisory compliance team.
Available Programs.
A. Portfolio Management
Our Portfolio Management service encompasses discretionary asset management. This service is
designed to assist Clients in meeting their financial goals using financial investments. Financial
Advisors will conduct at least one, but sometimes more than one meeting (in person, by telephone,
video conference, or via email) with Clients to understand their current financial situation, existing
resources, financial goals, tolerance for risk and overall investment objective. Based on those
findings, the Financial Advisor will propose an investment approach to the Client and the Client
will have an opportunity to place reasonable restrictions on the types of investments to be held in
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the discretionary investment portfolio.
RFG Advisory provides advisory services to Clients who are participants in unaffiliated employer
sponsored 401(k), HSA, 403(b), 401(a), and 457 Plans. These accounts are managed through
RFG’s employee plan participant technology platform provided by Pontera. Clients link their
existing employee retirement account to the employee plan participant platform and receive
discretionary advisory services from their selected Financial Advisor through the selection of captive
investment options made available exclusively by the Plan and transmitted to the Plan administrator
for execution.
Clients who access RFG advisory services via Pontera are exclusively subject to the investment
options made available by their respective employer Plan. The investment options available may
be limited to higher cost mutual funds than could be obtained through a self-directed brokerage
option or window, if available within the employer Plan. RFG Advisory will not be responsible for
determining whether the Client should open a self-directed brokerage option or window if a
feature of their employer sponsored retirement plan. That decision remains with Client, although
RFG will discuss that option at the Client’s request.
•
The investment approach, guidelines and restrictions will form the investment plan of
the account. Upon the Client’s agreement with the Financial Advisor to the proposed
investment plan, the Financial Advisor will work with the Client to establish the Pontera
inlay for investment management account(s).
• Once the relevant accounts are under our management, the Financial Advisor reviews
such accounts at least annually with the Client. Financial Advisors may periodically
rebalance or adjust Client accounts based upon a variety of circumstances. If the Client
experiences any significant changes to his/her financial or personal circumstances, the
Client must notify us so that we can consider such information in managing the Client’s
investments.
B. RFG Advisory Bluemonte - model investment strategies:
Client accounts at Fidelity and Schwab in RFG Advisory model investment strategies are managed
on a discretionary basis. The Financial Advisor will have discretion selecting the appropriate
strategy consistent with the Client’s stated investment objective(s) and risk tolerance. These
strategies consist of Mutual Funds, Fixed Income, Equities, Exchange Traded Funds, Options,
Structured Notes, Alternative Investments and advisory variable annuities.
Select
The Select portfolios are selected, managed, and traded by the RFG Investment Team, led by
our President and Chief Investment Officer Rick Wedell. These portfolios are strategic asset
allocations with mild active tilts. We manage our exposure to different asset classes via sleeves
which enables us to offer over 60 different model combinations that are appropriately
arranged to meet the specific needs of clients. All our investments begin with a focus on risk. We
constantly seek to define the risks that we are exposed to and work to ensure that they are
appropriate for the client’s investment objective. We begin our portfolio construction process by
identifying the key investment themes that we wish to express, and then we carefully select a
mix of securities that reflect those ideas. We simultaneously seek to diversify and minimize our
exposure to risk factors where we do not have abundant information or conviction in taking. We
utilize a wide range of securities through active and passive management styles. We do not
attempt to time the markets but look to actively re-balance our client accounts as they drift
beyond acceptable or predetermined thresholds.
ETF Models
The Select portfolios are low cost, ETF portfolios that express the top-down views of the investment
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team. These portfolios feature the following:
• No trading fees assuming the client elects certain options at our custodians (e.g.
electronic delivery of statements)
• Trading for contributions, distributions, account setup, model changes, etc.
• Periodic rebalancing as markets move
• Tax efficiency for non-qualified accounts – periodic tax loss harvesting and ETF structure
with no pass throughs
• Low internal expense ratios averaging between .10%-.25%
Legacy Mutual Fund Models
The portfolios are comprised of ETF’s and actively managed mutual funds in a strategic, top-
down approach that reflect the views of the investment team. These portfolios feature the
following:
• Our team’s highest conviction picks in terms of active managers in the industry
• Minimal trading costs using asset-based pricing at our custodians
• Trading for contributions, distributions, account setup, model changes, etc.
• Periodic rebalancing as markets move
• Periodic tax loss harvesting
•
Internal expense ratios ranging from .4%-.7% depending on model selected
Direct Indexing
Direct indexing is a tax efficient method of portfolio construction. Our investment team
facilitates account set up, implementation, go forward monitoring and reporting as it relates to
direct index investing.
• A non-qualified account is selected for management
• Our team selects a series of indices to align to the performance of the account being
replicated on a pre-tax basis
o
Indices can be selected with different weightings, including domestic,
international, fixed income, etc.
o The allocation of the various indices will align with the client’s risk tolerance and
suitability
• Once the target portfolio allocation has been identified, our team can select how
frequently the account is traded for various tax budgets, tracking errors, and other
characteristics
• The strategy drives trades in individual equities and fixed income ETF’s to
o Replicate as close as reasonably possible the gross performance of the target
portfolio
o Tax loss harvest routinely to deliver net of tax results targeted to exceed the
original portfolio’s non-managed performance
• Results are reported in a manner that identifies not only the gross and net returns of
the account, but also how much the client has been able to realize in tax savings as a
result of the strategy
CAIS
Our partnership with Capital Integration Systems LLC (“CAIS”) allows us to offer a curated
selection of private investment options and structured notes in an advisory structure. All of these
investments have been vetted and screened by CAIS, Mercer Research and the RFG Investment
team. The CAIS platform provides initial client suitability pre-qualifications, diligence materials,
selection and implementation of the actual investments. We offer a wide range of products
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across a number of different asset classes to sophisticated investors with the requisite investing
experience to understand these types of higher risk investment products.
SMArtX Advisory Solutions (“SMArtX”)
SMArtX provides our Advisors with access to over 1,000 different prescreened managers,
models, and strategies via a multi-strategy Unified Managed Account or single strategy
Separately Managed Account format, across a broad range of styles. Single name equities,
ETF’s, Mutual Funds, and other investment types can be managed tactically (active asset
allocation), passively or under special circumstances. Plus, clients have the option to combine
multiple managers into a single account. Once on the platform, SMArtX handles the trading and
operations of the account under the management of the RFG Financial Advisor and Investment
Management team.
C. Financial Advisor as Portfolio Manager
RFG allows certain Financial Advisors to directly manage the assets of their Clients. In these
circumstances RFG will continue to oversee the investment decision made by the Financial Advisor,
but the investments in such portfolios can differ substantially from other assets that RFG is
managing. RFG only allows certain Financial Advisors to act Portfolio Managers and RFG will
continue to review the investment decisions to ensure that they meet the firm’s fiduciary duty to its
clients.
D. Acting as Sub-Adviser to ETFs
RFG act as the Sub-Adviser to a number of ETFs advised by Exchange Traded Concepts. The ETFs
currently include: i) Bluemonte Large Cap Core ETF; ii) Bluemonte Large Cap Growth ETF; iii)
Bluemonte Large Cap Value ETF; iv) Bluemonte Dynamic Total Market ETF; v) Bluemonte Global
Equity ETF; vi) Bluemonte Core Bond ETF; vii) Bluemonte Short Term Bond ETF; viii) Bluemonte Long
Term Bond ETF; ix) Bluemonte Diversified Income ETF (together, the “Bluemonte Fund”). The
Bluemonte Fund is an actively managed ETF. Each ETF has separate investment objectives,
strategies and risks.
RFG selects investments for the Bluemonte Fund. More information about the Bluemonte Fund can
be found in its prospectus and statement of additional information (together herein referred to as
“prospectus”) which all investors will receive and should read.
Where appropriate for investment management clients, RFG can exercise its discretionary
authority and, without further approval from such clients, invest a percentage of their assets in the
the Bluemonte Fund. Because RFG will receive compensation as the sub-adviser, RFG and the IARs
will have an incentive to recommend the Bluemonte Fund which results in a conflict of interest. RFG
will only invest in the Bluemonte Fund where it is in the client’s best interest.
E. Use of Third-Party Management Platforms (sub-advisor):
Financial Advisors have discretion to place Client accounts under the investment management of
other registered investment adviser’s Third-Party management platforms with RFG’s custodians
outside of RFG Advisory Bluemonte’s model investment strategies through SMArtX.
Certain Financial Advisors place Client accounts with other unaffiliated (third-party) registered
investment adviser’s management platforms that their clients had relationships with prior to
affiliating with RFG that are outside of SMArtX platform. These accounts may not be custodied at
RFG Advisory’s selected custodians Charles Schwab or Fidelity but still provide data for RFG
Advisory’s compliance, surveillance, and reporting purposes. While some of these accounts are
held at qualified custodians other than those selected by RFG Advisory, they receive the same
oversight and surveillance as all other client accounts. They subject to ongoing due diligence to
reasonably ensure these managers are acting in the clients’ best interest.
In these instances, the Financial Advisor is responsible for assisting the Client in setting an
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appropriate investment objective based on the client’s goals and risk tolerance, selecting an
appropriate asset allocation model portfolio from those available under the applicable platform,
and providing ongoing monitoring and review of the Client account. The Third-Party Manager is
responsible for individual security selection, trading, and portfolio rebalancing. Details related to
Third-Party Management platforms are disclosed in advance of any such engagements. Financial
Advisors will review Third-Party Money Manager reports provided to the Client at least annually.
The Financial Advisor will also contact Clients from time to time to review their financial situation,
stated investment objectives and risk tolerance; communicate information to the money manager
as warranted and assist the Client in understanding and evaluating the services provided by the
Manager. Clients are expected to notify RFG Advisory of any changes in their financial situation,
investment objectives, or account restrictions that could affect their financial standing.
RFG Advisory does perform routine due diligence of the Third-Party Management platforms
relating to investment methodology, compliance procedures, cyber security programs, privacy
policy, and related matters.
F. Referrals to Third-Party Money Managers (RFG as Promoter):
Financial Advisors who prior to affiliating with RFG Advisory had client accounts managed by
unaffiliated (third-party) Money Managers can continue to recommend existing and new clients to
them. In these instances, RFG Advisory is acting as a Promoter (Solicitor), with investment advice
and the trading of securities being provided by or through, the chosen Third-Party Money
Manager. Our firm will not offer advice on any specific securities or other investments in connection
with this service and our firm is not providing fiduciary advice to the client regarding the use of
the Money Managers in a Promoter relationship. Prior to referring Clients to Third-Party Money
Managers, our firm will conduct due diligence on the Money Managers being used. To assist in the
selection of a Third-Party Money Manager, the Financial Advisor will gather Client information
pertaining to their financial situation, investment objectives, risk tolerance and reasonable
restrictions, if any, to be imposed upon the management of the account.
Financial Advisors will review Third-Party Money Manager reports provided to the Client at least
annually. The Financial Advisor will also contact Clients from time to time to review their financial
situation, stated investment objectives and risk tolerance; communicate information to the money
manager as warranted; and assist the Client in understanding and evaluating the services
provided by the Manager. Clients are expected to notify RFG Advisory of any changes in their
financial situation, investment objectives, or account restrictions that could affect their financial
standing.
G. Financial Planning and Consulting:
We provide financial planning and consulting services. Generally, such financial planning and/or
consulting services will involve preparing a financial plan or providing a financial consultation for
Clients, based on the Client’s financial goals, objectives, and risk tolerance. This planning or
consulting typically encompasses one or more of the following areas: Investment Planning,
Retirement Planning, Estate Planning, Executive Compensation Planning, Charitable Planning,
Education Planning, Corporate and Personal Tax Planning, Cost Segregation Study, Corporate
Structure, Real Estate Analysis, Mortgage/Debt Analysis, Insurance Analysis, Lines of Credit
Evaluation, Business and Personal Financial Planning.
The written financial plan(s) or financial consultation(s) to Clients usually include general
recommendations for a course of activity or specific actions to be taken by the Client. For example,
recommendations can include that the Client establish or revise their investment program(s), create
or revise wills and/or trusts, obtain or revise insurance coverage, commence or alter retirement
savings, or establish education or charitable giving programs. It should also be noted that for non-
advisory related services, some Financial Advisors periodically refer Clients to an accountant,
attorney, or other specialist, as necessary.
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While some of RFG Advisory’s Financial Advisors are licensed attorneys or accountants, RFG
Advisory does not provide any legal or accounting advice under RFG’s Financial Planning and
Consulting agreements. Financial Advisors that are attorneys or accountants offer these services
under a separate business outside of their RFG affiliation. Clients are under no obligation to engage
in the Financial Advisor’s outside businesses and should seek the counsel of an attorney or
accountant, when necessary, that best suits their individual needs.
For written financial planning engagements, we provide our Clients with a written summary of their
financial situation, observations, and recommendations. For financial consulting engagements, we
usually do not provide our Clients with a written summary of our observations and
recommendations as the process is less formal than our financial planning service. Plans or
consultations are typically completed within six (6) months of the Client signing a contract with RFG
Advisory, contingent upon all information and documentation requested from the Client has been
promptly provided. Implementation of the recommendations will be at the discretion of the Client.
Some Financial Advisors specialize in retirement protocols for specific industries, such as educators,
municipal employees, and medical professionals, and provide general consulting and education
to such individuals at no cost. In addition, Financial Advisors provide financial education through
the RFG sponsored service specifically to women at no cost, referred to as “StrongHer Money®”.
H. Retirement Plan Consulting:
When working with an ERISA Plan, a Financial Advisor is referred to as a Retirement Plan
Consultant (“Consultant”). The Consultant may act as a limited scope fiduciary, pursuant to ERISA
section 3(21), that can advise, help, and assist Plan Sponsors with their investment decisions. The
Plan Sponsor is ultimately responsible for the decisions made in their Plan. Services the Client may
elect are: Non-discretionary i n v e s t m e n t a d v i c e about asset classes and investment
alternatives available for the Plan in accordance with the Plan’s investment policies and objectives;
assistance to the Client in the development of, or amendments to, the Plan’s Investment Policy
Statement (IPS); Non-discretionary investment advice to the Plan Sponsor with respect to the
selection of a qualified default investment alternative for participants who are automatically
enrolled in the Plan or who have otherwise failed to make investment elections; Assist in monitoring
investment options by preparing periodic investment performance reports. The Consultant may
also offer non-fiduciary services to employer plan sponsors in the form of Participant Education
and/or Participant Enrollment.
In providing services for retirement plan consulting, RFG Advisory does not provide any advisory
services with respect to the following types of assets: employer securities, real estate (excluding
real estate funds and publicly traded REITS), participant loans, non-publicly traded securities or
assets, illiquid investments, or brokerage window programs (collectively, “Excluded Assets”).
All retirement plan consulting services shall follow the applicable state laws regulating retirement
consulting services. This applies to Client accounts that are retirement or other employee benefit
plans (“Plan”) governed by the Employee Retirement Income Security Act of 1974, as amended
(“ERISA”). If the Client accounts are part of a Plan, and our firm accept appointments to provide
services to such accounts, RFG Advisory acknowledges its fiduciary standard within the meaning
of Section 3(21) of ERISA as designated by the Retirement Plan Consulting Agreement with respect
to the provision of services described therein.
I. Annuities:
RFG Advisory is a member of the DPL Financial Partners, LLC (“DPL”) platform. DPL is a third-
party provider who delivers a turnkey annuity management platform to the firm. DPL services
include, among others, providing their members with analyses of their current methodology for
evaluating client’s current and future annuity needs.
DPL licensed insurance agents are unaffiliated with RFG Advisory and act as the selling agent in
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executing the purchase or exchange of the client’s annuity products. DPL Licensed Insurance Agents
are also registered representatives of The Leaders Group, Inc. an unaffiliated SEC registered
broker-dealer and FINRA member. DPL is licensed as an insurance producer in Kentucky and other
jurisdictions where required to perform the platform services. Client’s RFG Financial Advisors
maintain discretionary management authority over the investments in the variable annuity sub-
accounts and select the indexes to be used when a fixed index annuity in purchased through the
RFG Advisory Discretionary Portfolio Management Agreement and with Limited Power of Authority
of the client’s annuity at the carrier.
DPL also has a relationship with Johnstone Brokerage Services, Inc (JBS) an unaffiliated SEC
registered broker-dealer and FINRA member that provides agent of record services to in-force
commission-based brokerage contracts that RFG clients own. Client’s RFG Financial Advisors
maintain discretionary management authority over the investments in the variable annuity sub-
accounts through the RFG Advisory Discretionary Portfolio Management Agreement and with
Limited Power of Authority of the client’s annuity at the carrier.
DPL receives an annual fixed membership fee from RFG Advisory in addition to service fees from
the annuity carriers with whom DPL partners. The service fees paid to DPL by the carriers are
based on the insurance premiums received from DPL member’s clients. The service fee limits the
number of annuity carrier’s available to RFG Clients through the DPL platform. RFG and its
Financial Advisors do not receive commissions.
DPL engages RFG to advise Clients on the investment of the subaccounts amongst the various
options available. The services are provided to DPL for customers who provide written consent
requesting to receive our firm’s advisory services. Our firm has a conflict of interest in using the
DPL platform as there is an incentive to recommend that clients use DPL over other providers that
may not pay our firm a fee.
J. Aspire [PCS Retirement] Strategies Platform:
Aspire provides RFG Advisory through their InvestLinkSM platform the ability to link participant
403b and 457 accounts so that Financial Advisors can provide discretionary investment
management services to Clients. Advisor Trust, Inc., a qualified custodian as defined under the
Advisers Act serves as the custodian for these accounts. The Financial Advisor, as discretionary
portfolio manager can choose to manage a client’s account through the plan’s selection of
investments or allocate portions of the account(s) to a strategy offered by one or more third
parties. All subject to the Financial Advisor’s and RFG’s supervisory oversight of the portfolio or
the sub-manager due diligence oversight program.
K. Schwab 529 Plan Platform
The Schwab 529 Education Savings Plan offers multiple investment options built on Schwab's asset
allocation models and comprised of well-known mutual funds from multiple fund families intended
to help provide diversification across stocks, bonds, industry segments, and investment styles.
RFG Advisory Financial Advisors can choose an age-based investment option, which automatically
adjusts the asset allocation mix as the child nears college age, or a static portfolio that sticks with
a particular investment strategy based on the client’s goals and risk tolerance.
The Platform has $0 account open or maintenance fees. Other account fees, fund expenses, and
brokerage commissions may apply. The Schwab 529 Education Savings Plan has no account
service fee or enrollment fee. The portfolio fee includes a program management fee plus
underlying fund expenses. The annual total portfolio fees for the Schwab 529 Education Savings
Plan range from 0.20% - 0.86%, depending on the investment selected.
Tailoring of Advisory Services
Regardless of the services provided, each is tailored to the individual needs of the respective
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Client (whether an individual, a family, or a business) through an assessment conducted prior to an
engagement. Clients may impose reasonable restrictions on discretionary portfolios related to the
level of discretion granted, the types of investments used, etc. Terms of an actual engagement,
including description of service, limitations and restrictions, fees, etc., are all detailed before any
engagement begins in a written Client agreement.
Regulatory Assets Under Management
As of August 15, 2025, RFG Advisory manages $6,120,333,344 on a discretionary basis.
ITEM 5. FEES AND COMPENSATION
How We are Compensated for Our Advisory Services
Portfolio Management
The RFG advisory fee for our portfolio management service shall be based on the agreed upon
percentage of the market value of billable assets in the account which typically includes cash, money
market, and cash equivalents and shall be calculated at up to 2.35%. Billable assets are those
investments and cash balances RFG Advisory and/or Financial Advisor are providing continuous and
regular supervisory and management services to. The Custodians holding the client assets (or another
independent third party) determine the market value or fair value.
If a valuation for private securities is not available through the custodian, we will typically rely on the
valuation provided by the issuer. Because valuations may only be provided periodically (including
monthly, quarterly or even annually), we can be billing on a valuation that would be different if updated.
That valuation can be higher or lower depending on the increase or decrease in value of the private
investment.
The RFG advisory fee schedules are either flat, linear, or tiered with each Financial Advisor determining
their individual fee schedule. Tiered and linear fee schedules are billed based on household market
values. The advisory fee that a Client is charged may be higher or lower than fees charged to other
Clients; and may be higher or lower than the cost of similar services offered through other financial firms
or purchasing the different services within each program separately. Financial Advisors manage their
own Client relationships and consequently their levels of service and negotiated advisory fees will vary
and Clients may pay a higher fee for similar services due to their Financial Advisor relationship.
RFG Advisory’s advisory fees are billed on a pro-rata annualized basis quarterly, in advance, based
on the total billable market value of the holdings in Client’s account, or household, on the last day of the
previous quarter, multiplied by the Client Fee % (per annum), divided by the number of days in the year
and multiplied by the number of days in the quarter. RFG Advisory assumes a 365-day billing cycle.
The Client’s RFG advisory fee includes the RFG annual platform fee of up to 0.50% on all billable assets.
The initial billing period will begin when this Agreement is signed by Client and accepted by Advisor,
and initial funding has been received by the Custodian (the “Inception Date”).
Deposits and withdrawals to/from existing accounts are billed in arears at the next billing cycle
for the prorated period the assets were in the account. Exceptions may be made for advanced
intra-quarter billing.
Pontera account deposits and withdrawals after account inception are billed at the next billing
cycle and are not prorated. In addition, there is no exception made for advanced intra-quarter
billing in these accounts.
The Client’s Total Advisory Fee can include several components:
the Financial Advisor’s fee,
the RFG annual platform fee of up to 0.50%,
•
•
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if applicable, a third party investment manager’s platform fee.
• an RFG or third-party manager’s strategist fee, and
•
The Financial Advisor’s fee is negotiated based on the advisory services being provided. The RFG
platform fee is negotiated between RFG Advisory and the Financial Advisor and will therefore
vary between Clients. The strategist fee, when applicable, varies by manager ranging from 0%-
1.0%. In addition, RFG Advisory charges a $12.50 non-refundable quarterly Account Service Fee
deducted from Client accounts held at Fidelity, and Schwab. RFG Advisory does not charge a
service fee on Pontera connected accounts.
When removing a manager charging a strategist fee, a corresponding reduction in the Total
Client Fee will take place by subtracting the strategist fee. The Total Client Fee will be
adjusted at the beginning of the next quarter’s billing period. If changing managers results in
a change to the strategist fee, up or down, that adjustment will be immediately reflected in
the account’s billing calculation.
The Advisory Fee and Account Service Fee deducted from the Client’s account(s) are disclosed in the
RFG Advisory Discretionary Portfolio Management Agreements. RFG Advisory does not have the
authority to increase the Advisory Fee without written Client consent but maintains authority to
reduce the Advisory Fee without Client consent.
The Financial Advisor and/or the Firm shall have the right to appropriate any and all amounts payable
to it under any provision of the Discretionary Portfolio Management Agreement or otherwise from
the assets and the Financial Advisor and/or the Firm may for this purpose sell or otherwise liquidate
the portfolio or any part thereof.
As part of this process, Client understands and acknowledges the following:
•
The Custodian provides the Client with account statements at least quarterly showing all
disbursements for their account, including the amount of the advisory fees paid to our firm;
The Client has provided authorization permitting fees to be directly paid by these terms;
•
• Our firm calculates (either directly or through a third-party) the advisory fees for
accounts;
• Advisory fees are deducted by the custodian from the Client’s account;
•
Financial Advisor and/or the Firm will liquidate the portfolio or any part thereof if
available funds are insufficient to cover all fees due to RFG Advisory as billed.
All valuation of securities comes from the custodian, another independent party, or the source of the data
feeds we receive. They are reconciled through our portfolio management software, and we run
daily, weekly, monthly, quarterly, and yearly audits for discrepancies and outliers.
Sub-Adviser Fees for Managing the Bluemonte Fund
As discussed above in response to Item 4, RFG has been engaged as the Sub-Adviser to the Bluemonte
Fund. RFG receives a fee of ___ basis points (___%) per annum for proving its sub-adviory services.
There are additional expenses when investing in the Bluemonte Fund, including a management fee to the
adviser to the funds, acquired fund fees and expenses including commissions when buying and selling
securities in the portfolio. Client assets invested in the Bluemonte Fund will be subject to the Advisory
Fees described above unless noted otherwise in their agreement. RFG will ensure that all
recommendations are made in its clients’ best interest regardless of compensation it will receive as the
sub-adviser to the Bluemonte Fund.
Bluemonte, RFG Advisory’s Model Investment Strategies
Financial Advisors of RFG have access to various strategies managed by RFG Advisory’s President
and Chief Investment Officer and Investment Management Committee. The Financial Advisor has
the discretionary authority to allocate among the various Bluemonte strategies consistent with the
Client’s stated investment objective and risk tolerance. These strategies consist of Mutual Funds,
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Fixed Income, Equities, Exchange Traded Funds, Options, Structured Notes, Alternative Investments
and advisory variable annuities.
The Client’s total advisory fee as indicated on the RFG Advisory Discretionary Portfolio
Management Agreement is itemized to include the Financial Advisor’s fee, the RFG Platform fee
and the Bluemonte strategist fee charged by RFG Advisory to manage the account.
Financial Advisors are incentivized to recommend RFG Advisory’s investment strategies which are
described in Item 4, under Available Programs Item B, as they may have lower costs than other
portfolios. In addition, some Advisors are otherwise incentivized for assets placed in RFG Advisory’s
investment strategies through a compensation arrangement with the firm from which the Financial
Advisor benefits. Despite these conflicts of interest, RFG Advisory’s Financial Advisors will always
place Clients’ best interest ahead of their own.
As discussed above, some Financial Advisors can act as portfolio manager where the Financial
Advisor is investing Client assets directly. This results in a conflict of interest as the Financial Advisor
can keep a larger portion of the fees charged to the Client. RFG has procedures in place to
ensure that the assets are being managed in the Client’s best interest.
SMArtX Investment Strategies Platform:
RFG Advisory maintains a sub-advisor relationship with SMArtX who makes available to RFG
Financial Advisors a turnkey platform of third-party investment managers and their strategies that
include equities, ETFs and mutual funds. The Financial Advisor may choose to allocate portions of
one or more client accounts to a strategy offered by one or more third parties. SMArtX trades initial
investments and model changes. The Financial Advisor is responsible for selecting the strategy(ies)
to be used in the Client’s account, trading cash deposits/withdraws, positions received into Client
account(s), and strategy rebalance, if deemed necessary by the Financial Advisor, when multiple
strategies are utilized in the Client account(s).
The Client’s advisory fee as indicated on the RFG Advisory Discretionary Portfolio Management
Agreement includes the fee charged by the RFG Financial Advisor to manage the account and a
RFG platform fee of up to 0.50% which includes the platform fee charged to RFG Advisory by
SMArtX. The strategy fee charged by the third-party strategist is contained in the SMArtX Strategy
Selection(s) Disclosure (Addendum A) to the RFG Discretionary Portfolio Management Agreement.
Accounts under $10,000 incur an additional $10 per month platform fee charged directly to the
Client’s account by SMArtX.
Aspire [PCS Retirement] Strategies Platform:
The Client’s advisory fee as indicated in the RFG Advisory Discretionary Portfolio Management
Agreement includes the fee charged by the RFG Financial Advisor to provide discretionary
advisory services to the client and a platform fee of up to 0.50%.
Schwab 529 Plan Platform:
Neither RFG Advisory or RFG Financial Advisors charge an investment advisory fee or platform
fee to manage these accounts for clients. The Schwab 529 Education Savings Plan is available
through Charles Schwab & Co., Inc. and is managed by American Century Investment Management,
Inc. The plan was created by the Kansas State Legislature under the provisions of Section 529 of
the Internal Revenue Code and is administered by the Kansas State Treasurer. Accounts established
under the Schwab 529 Education Savings Plan are domiciled at American Century Investments and
not Schwab.
American Century Investments receives remuneration from fund companies, including American
Beacon Advisors, Metropolitan West Management, LLC, and JP Morgan Funds for recordkeeping,
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shareholder services, and other administrative services associated with funds held in the Schwab
529 Education Savings Plan portfolios.
Use of and Referrals to Third-Party Money Managers:
We are paid a promoter fee by Third-Party Money Managers when Clients whom we refer establish
a managed account, which creates a conflict of interest. These managers pay us an ongoing portion
of the investment advisory fee that they charge for managing the Client’s account. The fees we
receive from these promoter relationships and the written separate disclosures made to the Client
regarding these fees comply with applicable state statutes and rules. Our Financial Advisors
provide separate written disclosures including a Solicitation Disclosure Statement detailing the fees
we are paid. The managers we recommend will not directly charge a higher fee than they would
have charged without us introducing the Client to them.
Third-Party Money Managers with whom we have a promoter relationship establish and maintain
their own separate billing processes which RFG Advisory has no control over. In general, the Third-
Party Money Managers will bill the Client and describe their process in their separate written
disclosure documents.
We also maintain sub-advisor relationships with numerous Third-Party Managers, whereby we are
compensated with a portion of the advisory fees charged by the manager. In some sub-advisor
arrangements, RFG Advisory will bill the Client for its portion of the fee.
The compensation paid to us by Third-Party Money Managers varies, and thus, there is a conflict
of interest in recommending a manager who shares a larger portion of its advisory fees over
another manager. To minimize this conflict our firm will make our selections acting as a fiduciary
to our Clients. RFG Advisory’s fees are not higher than they would have been had our Client
obtained services directly from the Third-Party Manager. Prior to referring Clients to a Third-
Party Money Manager, we will ensure that the manager is licensed with the respective authorities.
The RFG Advisory platform fee of up to 0.50% is included in the total advisory fee billed to the
Client.
Financial Planning and Consulting:
a) Financial Planning & Consulting
Financial planning and consulting fees are flat fees charged to the Client either monthly,
quarterly or as a one-time fee. Fees are based upon the scope and complexity of the
engagement and vary between Financial Advisors. Clients direct the payment of these fees
via ACH or Credit Card through AdvicePay, although the Firm can make exceptions. Flat fees
are negotiated between the Financial Advisor and the Client and will not exceed $50,000.
We will not bill $1,200 or more when services are not rendered within six (6) months of
receipt of funds.
b) Retirement Plan Consulting:
Our Retirement Plan Consulting services are billed quarterly in arrears based on a
percentage of Plan assets under management. The total estimated fee, as well as the ultimate
fee charged, is based on the scope and complexity of our engagement with the Client. Fees
based on a negotiated percentage of managed Plan assets will not exceed 1.00%. The
advisory fee rate is negotiated between the Financial Advisor and the Client and may be
higher or lower than the fees that we charge other Clients in this or other programs; and may
be higher or lower than the cost of similar services offered through other financial firms or
purchasing the different services within each program separately. The fee-paying
arrangements for Retirement Plan Consulting service will be determined on a case-by-case
basis and will be detailed in the signed consulting agreement. Clients may choose to be
invoiced directly for the fees, which may be paid by the Plan’s Third-Party Administrator.
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Annuities:
The annuity management fee may not exceed 1.15%. RFG Advisory provides billing instructions
to the insurance carrier. The firm’s management fees are typically billed on a pro-rata annualized
basis quarterly, in advance, based on the market value of the annuity contract multiplied by the
Client Fee % (per annum), divided by the number of days in the year and multiplied by the number
of days in the quarter. Neither the carrier nor RFG Advisory take household assets into consideration
when calculating annuity management fees. RFG Advisory typically assumes a 365-day billing
cycle. Our standard billing structure will apply unless the carrier is unable to accommodate all, or
certain aspects, of our billing method. For example, some carriers limit to billing in arrears and/or
on an average daily balance. Under these type of circumstances RFG Advisory will continue to bill
quarterly and adjust the billing method as necessary. The Client’s total Advisory Fee includes the
RFG annual platform fee of up to 0.45% of the annuity contract value.
Other Fees:
Clients may incur transaction fees for trades executed in their accounts at Schwab and Fidelity
and through the Bluemonte Fund. Transaction fees are charged by the custodian on certain
securities and calculated as either a set amount on each transaction (“transaction-based pricing”) or
a fixed % of the market value of assets (“asset-based pricing”). RFG Advisory does not share in
transaction fees regardless which option is selected by the Client. The Financial Advisor will
recommend to the Client either asset-based pricing or transaction-based pricing, depending on
which option they believe will be the most cost- effective for the Client. The Financial Advisor takes
into consideration the anticipated trading volume along with the minimum annual fee charged by
the custodian. Transaction fees vary depending upon the custodian which are disclosed by and
charged directly to the Client’s account by the custodian. The asset-based pricing is calculated as a
percentage of the value of the Client’s account and includes the value of non-managed assets less
the value of any assets determined by Client’s Custodian to be free of transactions costs where
transaction-based pricing is charged for each individual transaction. Transaction fees are separate
from our advisory fees and are subject to change at the discretion of the custodian. In the event a
Financial Advisor recommends either an asset-based pricing or transaction-based pricing
relationship with your custodian, neither your Financial Advisor nor RFG Advisory is under any
obligation to revisit that recommendation with you. It is a point-in-time recommendation based on
what the Financial Advisor perceives to be the best decision at the time it is made. If you would
like to revisit your pricing relationship with your custodian, you should contact your Financial Advisor
and request that they review this relationship.
The annuity carrier discloses to the Clients any additional fees charged by the carrier in the
insurance policy/contract. Fees can include but are not limited to annuity riders, investment
expenses, surrender charges, mortality and expense risk charges, and administrative fees.
Additionally, Clients may pay separate fees and expenses for various service and account
maintenance charges imposed directly by, and disclosed by, the custodian; a mutual fund, index
fund, annuity, alternative asset fund, or exchange traded fund which are disclosed in the fund’s
prospectus (i.e., fund management fees, other fund expenses, termination fee, wire fees). All third-
party manager fees are also billed to clients separately and in addition to RFG’s fees. RFG
Advisory does not receive any portion of these separately incurred expenses.
Clients receiving advisory services through the Pontera connected accounts can incur brokerage and
related fees for transactions executed by the Custodian of the account. RFG Advisory will not
negotiate commissions, aggregate directed transactions, may not obtain volume discounts and has
no control over the method and amount of transaction fees charged by the Client’s Custodian or
Plan Administrator selected by Plan Sponsor. RFG Advisory does not receive any portion of these
separately incurred expenses.
Clients invested in the Bluemonte Fund will incur additional fees and expenses in addition to the
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sub-advisory fee paid to RFG. Such fees and expenses are described in the Bluemonte Fund’s
prospectus.
Termination of RFG Contracts
The Client, the Financial Advisor or RFG Advisory may terminate an agreement upon providing
the other party thirty (30) days written notice. Billing by RFG Advisory will terminate 30 days
after receipt of a termination notice. Client accounts billed in advance will be refunded on a pro-
rata basis, which considers the work completed by RFG Advisory on behalf of the Client. Client’s
billed in arears for Financial Planning/Consulting/Retirement Plan Consulting will owe for services
rendered up to date of termination.
Commissionable Sales
Some Financial Advisors of RFG Advisory are also registered representatives of an unaffiliated
financial services firm, Private Client Services (“PCS”), Member FINRA/SIPC. As such these
registered representatives can accept compensation for the sale of securities or other investment
products, including but not limited to the sale of stocks, bonds, mutual funds, annuities, alternative
asset funds and other similar investment products. This compensation can include distribution or
service fee (“trail”) from the sale of certain products. RFG Advisory receives a portion of this
revenue to compensate RFG for administrative support and sales supervision provided to these
registered representatives. Clients should be aware that the practice of accepting commissions for
the sale of securities presents a conflict of interest and gives our firm and/or these registered
representatives an incentive to recommend investment products based on the compensation
received. Our firm does not prohibit Clients from purchasing recommended investment products
through other unaffiliated brokers or agents.
Many of RFG Advisory’s Financial Advisors are also licensed insurance agents. As such, they have
an incentive to sell and recommend, as independent insurance agents, insurance products to Clients.
In addition, insurance products and services are offered through several insurance providers
including RFG Solutions, LLC, an affiliated company of RFG Advisory. Clients are under no
obligation to purchase insurance products from our Financial Advisors. When recommendations or
sales of insurance products are made where RFG Solutions, LLC or our Financial Advisors receive
compensation, a conflict of interest exists because the Financial Advisor and/or RFG Solutions, LLC
earns commissions for the sale of insurance products, which creates an incentive to recommend such
products and may not be in the best interest of the Client.
ITEM 6. PERFORMANCE-BASED FEES AND
SIDE-BY-SIDE MANAGEMENT
We do not charge performance-based fees or participate in the sharing of with third party
managers that do. Several of the investment options on the CAIS Platform for alternative and
private investment do charge performance fees. Full explanations of any performance-based fees
charged by third party managers will be contained in the product’s offering documents that are
provided to clients prior to investment.
ITEM 7. TYPES OF CLIENTS
We service individuals, high net worth individuals, trusts, estates, charitable organizations, ERISA
Plans, exchange traded funds, banking and thrift institutions, corporations, limited liability
companies and other business types.
Financial Advisors who also provide portfolio management services are able to establish their
minimum account requirements. Minimums determined by the Financial Advisor may be subject to
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negotiation between the Financial Advisor and the Client.
In addition, Third-Party Manager platform minimums are determined by the Third-Party Manager.
For Information regarding minimums required by Third-Party Managers, please refer to the
applicable manager’s ADV Part 2 Disclosure Brochure which is available upon request.
ITEM 8. METHODS OF ANALYSIS,
INVESTMENT STRATEGIES AND RISK OF LOSS
Methods of Analysis. We use the following methods of analysis in formulating our investment
advice and/or managing Client assets:
Technical Analysis. We analyze past market movements and apply that analysis to the present
in an attempt to recognize recurring patterns of investor behavior and potentially predict future
price movement. Technical analysis does not consider the underlying financial condition of a
company. This presents a risk in that a poorly managed or financially unsound company may
underperform regardless of market movement.
Charting. In this type of technical analysis, we review charts of market and security activity in an
attempt to identify when the market is moving up or down and to predict when how long the trend
may last and when that trend might reverse.
Fundamental Analysis. We attempt to measure the intrinsic value of a security by looking at
economic and financial factors (including the overall economy, industry conditions, and the financial
condition and management of the company itself) to determine if the company is underpriced
(indicating it may be a good time to buy) or overpriced (indicating it may be time to sell).
Fundamental analysis does not attempt to anticipate market movements. This presents a potential
risk, as the price of a security can move up or down along with the overall market regardless of
the economic and financial factors considered in evaluating the stock.
Cyclical Analysis. In this type of technical analysis, we measure the movements of a particular
stock against the overall market in an attempt to predict the price movement of the security.
Investment Strategies We Use
We use the following strategies in managing Client accounts, provided that such strategies are
appropriate to the needs of the Client and consistent with the Client's investment objectives, risk
tolerance, and time horizons, among other considerations:
Long-term purchases. When utilizing this strategy, we purchase securities with the idea of holding
them for a relatively long time (typically held for at least a year). A risk in a long- term purchase
strategy is that by holding the security for this length of time, we may not take advantages of
short- term gains that could be profitable to a Client. Moreover, if our analysis is incorrect, a
security can decline sharply in value before we make the decision to sell.
Short-term purchases. When utilizing this strategy, we purchase securities with the idea of selling
them within a relatively short time (typically a year or less). We do this with the objective to take
advantage of conditions that we believe will soon result in a price swing in the securities we
purchase.
Trading. We purchase securities with the idea of selling them very quickly (typically within30 days
or less). We do this with the objective to take advantage of our expectations of brief price swings.
Margin transactions. We will purchase stocks for a Client portfolio with money borrowed from
their advisory account. This allows the Client to purchase more stock than they would be able to
with their available cash and allows us to purchase stock without selling other holdings. Prior to
RFG Advisory trading on margin the Client must authorize the use of margin by executing the
margin document(s) required by their custodian. Clients that elect to use margin will incur margin
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interest fees for transactions executed in their account(s) with borrowed funds(“margin”). Margin
interest is charged by the custodian and the rate of interest charged for the use of margin is
subject to change at any time, at the discretion of the custodian.
Cash Balance: From time to time, we may increase the cash balance in a portfolio due to market
volatility or tactical portfolio decisions. Cash, Money Market, and other cash equivalents are
considered managed assets by most RFG Advisory Financial Advisors. The annual management
fee will exceed the interest earned.
Option Transactions: We use options as an investment strategy for suitable Client accounts. An
option is a contract that gives the buyer the right, but not the obligation, to buy or sell an asset
(such as a share of stock) at a specific price on or before a certain date. An option, just like a stock
or bond, is a security. Options are considered a derivative because they derive their value from
an underlying asset. The two types of options are calls and puts. A call gives the holder the right
to buy an asset at a certain price within a specific period of time. We will buy a call if we believe
that the stock will increase substantially before the option expires. A put gives the holder the right
to sell an asset at a certain price within a specific period of time. We will buy a put if we believe
that the price of the stock will fall before the option expires. We will use options to "hedge" a
purchase of the underlying security; in other words, we will use an option purchase to limit the
potential upside and downside of a security we have purchased for the Client’s portfolio. We use
"covered calls", in which we sell an option on a security in the portfolio. In this strategy, the Client
receives compensation for making the option available, and the person purchasing the option has
the right to buy the security from the Client at an agreed- upon price. We use a "spreading
strategy", in which we purchase two or more option contracts (for example, a call option that the
Client buys and a call option that the Client sells) for the same underlying security. The potential
risks associated with these transactions are that (1) All options expire. The closer the option gets
to expiration, the quicker the premium in the option deteriorates; and (2) Prices can move very
quickly. Depending on factors such as time until expiration and the relationship of the stock price
to the option’s strike price, small movements in a stock can translate into big movements in the
underlying options. Prior to RFG Advisory implementing an option strategy the Client must
authorize the use of option strategies by executing the option document(s) required by their
custodian.
Structured Notes: Structured notes are debt obligations issued by financial institutions. Structured
Notes consist of two components, a bond component, and a derivative component such as equity
indexes, a single equity, a basket of equities, interest rates, commodities or foreign currencies. The
return on Structures Notes is derived from a combination of the interest rate tied to the note, along
with a premium based on the performance of the linked derivative component. Investing in
structured notes includes various risks, such as credit risk of the issuing investment bank, illiquidity,
market risk, payoff complexity and valuation accuracy. More information can be found in the RFG
“Structured Note Disclosure and Acknowledgment” form.
Alternative Investments: Alternative Investments are comprised of assets that do not fall into
conventional investment categories. They may be comprised of private equity, hedge funds,
commodities, opportunity zone funds or real estate. Alternative investments often are speculative
and include a high degree of risk. Investors could lose all or a substantial amount of their
investment. Alternative investments are suitable only for eligible long-term investors who are
willing to forgo liquidity and put capital at risk for an indefinite period of time. They may be
highly illiquid and can engage in leverage and other speculative practices that may increase the
volatility and risk of loss. Investors should carefully review and consider all potential risks before
investing.
Annuities: A variable annuity is a type of annuity contract, the value of which can vary based on
the performance of an underlying portfolio of sub accounts. Sub accounts and mutual funds are
conceptually identical, but sub accounts do not have ticker symbols that investors can easily type
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into a fund tracker for research purposes. Variable annuity sub accounts are managed by the
Client’s RFG Financial Advisor on a discretionary basis. Variable annuities are designed for long-
term investing and are subject to market risk, including loss of principal.
A fixed index annuity is type of annuity contract that pays an interest rated based on the
performance of a specified market index, such as the S&P 500. While the interest rate credited
to an indexed account is linked to the performance of an underlying index, premium payments
made to a fixed index annuity are never directly invested in the stock market. However, certain
provisions in these contracts can limit the potential upside to only a portion of the market’s rise.
There are risks, fees and charges associated with fixed index annuities.
Third-Party Managers
For Information regarding methods of analysis and investment strategies used by Third-Party
Managers, please refer to the applicable manager’s ADV Part 2 Disclosure Brochure which is
available upon request.
Bluemonte Fund Methods of Analysis and Investment Strategies
As discussed above, RFG will invest certain client assets in the Bluemonte Fund, for which it acts as
sub-adviser. The Bluemonte Fund prospectus discusses the Investment Objectives, Investment
Strategies and Risks of each ETF. Investors should review the prospectus and information about
the ETF in which they are investing.
Risk of Loss
Investing in securities involves risk of loss that Clients should be prepared to bear. While markets
can increase, and Client account(s) could enjoy a gain, markets can also decrease, and Client
accounts could suffer a loss. It is important that Clients understand the risks associated with investing
in the markets, are appropriately diversified, and ask us any questions they have.
No warranty of the Firm or Financial Advisor. The Client hereby confirms that the Client is aware
that the investment of the Assets is subject to a variety of risks which include amongst others an
unpredictable loss in value of the Assets which may extend to a total loss of value of the Assets
due to, including but not limited to the risks, below. Risks specific to investments in the Bluemonte
Fund are described in the Bluemonte Fund prospectus.
• Overall economic slowdown, unanticipated corporate performance environmental or
political problems changes to monetary or fiscal policies, changes in government
policies and regulations with regard to industry and exports;
• Acts of force majeure including nationalization, expropriation, currency restriction,
measures taken by any government or agency of any country, state or territory in the
world, industrial action or labor disturbances of any nature amongst staff of the
Advisor or of its agents (or of any third parties) boycotts, power failures or
breakdowns in communication links or equipment (including but not limited to loss of
electronic data) international conflicts, violent or armed actions, acts of terrorism,
insurrection, revolution, nuclear fusion, fission or radiation, pandemics, or acts of God,
default of courier or delivery service or failure or disruption of any relevant stock
exchange, depository, clearing house, clearing or settlement systems or market, or the
delivery of fake or stolen securities; De-listing of securities or market closure or a
relatively small number of shareholders accounting for a large proportion of trading
volume;
Limited liquidity in the stock markets impeding readjustment of portfolio composition;
•
• Volatility of the stock markets, stock market scams, circular trading of securities and
price rigging;
• Default or non-performance of a third party, a company’s refusal to register a
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•
security due to legal stay or otherwise and disputes raised by third parties;
Low possibilities of recovery of loss due to expensive and time-consuming legal
process; and
• Changes in the SEC rules and regulations and laws governing this Agreement.
In addition, Clients are subject to the following risks in our management of assets.
Market Risks
Investing involves risk, including the potential loss of principal, and all investors should be guided
accordingly. The profitability of a significant portion of our recommendations and/or investment
decisions may depend to a great extent upon correctly assessing the future course of price movements
of stocks, bonds and other asset classes. In addition, investments may be adversely affected by
financial markets and economic conditions throughout the world. There can be no assurance that we
will be able to predict these price movements accurately or capitalize on any such assumptions.
Volatility Risks
The prices and values of investments can be highly volatile, and are influenced by, among other things,
interest rates, general economic conditions, the condition of the financial markets, the financial
condition of the issuers of such assets, changing supply and demand relationships, and programs and
policies of governments.
Cash Management Risks
Our firm may invest some of a client’s assets temporarily in money market funds or other similar types
of investments, during which time an advisory account may be prevented from achieving its investment
objective.
Equity-Related Securities and Instruments
Our firm may take long and short positions in common stocks of U.S. and non-U.S. issuers traded on
national securities exchanges and over-the-counter markets. The value of equity securities varies in
response to many factors. These factors include, without limitation, factors specific to an issuer and
factors specific to the industry in which the issuer participates. Individual companies may report poor
results or be negatively affected by industry and/or economic trends and developments, and the stock
prices of such companies may suffer a decline in response. In addition, equity securities are subject to
stock risk, which is the risk that stock prices historically rise and fall in periodic cycles. U.S. and non-
U.S. stock markets have experienced periods of substantial price volatility in the past and may do so
again in the future. In addition, investments in small-capitalization, mid-capitalization and financially
distressed companies may be subject to more abrupt or erratic price movements and may lack
sufficient market liquidity, and these issuers often face greater business risks.
Fixed Income Securities
While our firm emphasizes risk-averse management and capital preservation in its fixed-income bond
portfolios, clients who invest in this product can lose money, including losing a portion of their original
investment. The prices of the securities in our portfolios fluctuate. We do not guarantee any particular
level of performance. Below is a representative list of the types of risks clients should consider before
investing in this product.
•
Interest rate risk. Prices of bonds tend to move in the opposite direction to interest rate
changes. Typically, a rise in interest rates will negatively affect bond prices. The longer the
duration and average maturity of a portfolio, the greater the likely reaction to interest rate
moves.
• Credit (or default) risk. A bond’s price will generally fall if the issuer fails to make a
scheduled interest or principal payment, if the credit rating of the security is downgraded, or
if the perceived creditworthiness of the issuer deteriorates.
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•
Liquidity risk. Sectors of the bond market can experience a sudden downturn in trading
activity. When there is little or no trading activity in a security, it can be difficult to sell the
security at or near its perceived value. In such a market, bond prices may fall.
• Call risk. Some bonds give the issuer the option to call or redeem the bond before the
maturity date. If an issuer calls a bond when interest rates are declining, the proceeds may
have to be reinvested at a lower yield. During periods of market illiquidity or rising rates,
prices of callable securities may be subject to increased volatility.
• Prepayment risk. When interest rates fall, the principal of mortgage-backed securities may
be prepaid. These prepayments can reduce the portfolio’s yield because proceeds may have
to be reinvested at a lower yield.
•
Extension risk. When interest rates rise or there is a lack of refinancing opportunities,
prepayments of mortgage-backed securities or callable bonds may be less than expected.
This would lengthen the portfolio’s duration and average maturity and increase its sensitivity
to rising rates and its potential for price declines.
Mutual Funds and ETFs
An investment in a mutual fund or ETF involves risk, including the loss of principal. Mutual fund and ETF
shareholders are necessarily subject to the risks stemming from the individual issuers of the fund’s
underlying portfolio securities. Such shareholders are also liable for taxes on any fund-level capital
gains, as mutual funds and ETFs are required by law to distribute capital gains in the event they sell
securities for a profit that cannot be offset by a corresponding loss.
Shares of mutual funds are generally distributed and redeemed on an ongoing basis by the fund itself
or a broker acting on its behalf. The trading price at which a share is transacted is equal to a fund’s
stated daily per share net asset value (“NAV”), plus any shareholders fees (e.g., sales loads, purchase
fees, redemption fees). The per share NAV of a mutual fund is calculated at the end of each business
day, although the actual NAV fluctuates with intraday changes to the market value of the fund’s
holdings. The trading prices of a mutual fund’s shares may differ from the NAV during periods of
market volatility, which may, among other factors, lead to the mutual fund’s shares trading at a
premium or discount to actual NAV.
Shares of ETFs are listed on securities exchanges and transacted at negotiated prices in the secondary
market. Generally, ETF shares trade at or near their most recent NAV, which is generally calculated at
least once daily for index-based ETFs and potentially more frequently for actively managed ETFs.
However, certain inefficiencies may cause the shares to trade at a premium or discount to their pro
rata NAV. There is also no guarantee that an active secondary market for such shares will develop or
continue to exist. Generally, an ETF only redeems shares when aggregated as creation units (usually
20,000 shares or more). Therefore, if a liquid secondary market ceases to exist for shares of a
particular ETF, a shareholder may have no way to dispose of such shares.
Finally, some mutual funds and ETFs may have lock-up periods that restrict an investor from selling their
position for a period of time. Other mutual funds and ETFs could also have early redemption fees that
are taken if the investor sells their position before a certain amount of time.
Use of Third-Party Managers
As stated above, we can select certain Third-Party Managers to manage a portion of Client assets. In
these situations, we continue to conduct ongoing due diligence of such managers, but such
recommendations rely to a great extent on the managers’ ability to successfully implement their
investment strategies. In addition, we do not have the ability to supervise the managers on a day-to-
day basis.
Use of Private Collective Investment Vehicles
We recommend that certain clients invest in privately placed collective investment vehicles (e.g., hedge
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funds, private equity funds, etc.). The managers of these vehicles have broad discretion in selecting the
investments. There are few limitations on the types of securities or other financial instruments which
may be traded and no requirement to diversify. Hedge funds may trade on margin or otherwise
leverage positions, thereby potentially increasing the risk to the vehicle. In addition, because the
vehicles are not registered as investment companies, there is an absence of regulation and regulatory
oversight. There are numerous other risks in investing in these securities. Clients should consult each
fund’s private placement memorandum and/or other documents explaining such risks prior to investing.
Use of Private Investments
We recommend that certain clients invest in privately placed securities in companies. This can be debt
or equity investments. The investments are not registered so there is an absence of regulation and
regulatory oversight. There are numerous other risks in investing in these securities. Clients should
consult each investments private placement memorandum and/or other documents explaining such risks
prior to investing.
Socially Responsible Investing Risks
In addition to standard investment risks, a Socially Responsible Investing (“SRI” or sometimes referred
to as Environmental, Social and Governance “ESG”) strategy can limit the types and number of
investment opportunities available and, as a result, the strategy may underperform others that do not
follow an SRI strategy. An SRI strategy may result in investing in securities or industry sectors that
underperform the market as a whole or underperform other investments screened for SRI standards. In
addition, an SRI strategy may result in underweighting or overweighting sectors, style factors or
security concentration risk. The Firm’s SRI investing approach involves relying on unaffiliated advisers to
conduct or support the underlying SRI analysis. SRI analysis will only be one factor in determining the
investments in the SRI strategy. The Firm can still use other long-standing strategies that may seem
inconsistent with an SRI strategy where the Firm determines it is in the client’s best interest.
Cyber Security
With the increased use of technologies such as the internet to conduct business, our firm and other
service providers used by the firm, of as well as the underlying investments made by clients are
susceptible to operational, information security and related risks. In general, cyber incidents can result
from deliberate attacks or unintentional events and may arise from external or internal sources. Cyber
incidents have the ability to cause disruptions and impact business operations, potentially resulting in
financial losses, the release of investor information or confidential business information, interference
with the ability to calculate the value of client investments, destruction to equipment and systems,
violations of applicable privacy and other laws, regulatory fines or penalties, reputation damage, or
additional compliance costs. We will seek to implement safeguards to protect clients against cyber
attacks. However, there can be no assurance that we will be successful in preventing the occurrence of
cyber attacks or mitigating the impact of cyber attacks.
Interest Rate Risks
Interest rates may fluctuate significantly, causing price volatility with respect to securities or instruments
held by clients.
ITEM 9. DISCIPLINARY INFORMATION
Neither RFG Advisory nor management persons have any disciplinary information or events to
disclose.
ITEM 10. OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS
Registered Representatives of Broker-Dealers
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Certain management personnel and Financial Advisors are separately licensed or registered
representatives of PCS, a registered broker-dealer, Member FINRA/ SIPC and an SEC registered
investment adviser. These individuals in their separate capacity as brokers can affect securities
transactions for which they will receive separate, yet customary commission-based compensation.
RFG receives a portion of that revenue to compensate the Firm for administrative support provided
to these registered representatives. Although the Firm and these individuals put the interest of the
Clients first as part of our fiduciary duty, and alternatives are assessed in advisory products and
services prior to a recommendation being rendered, Clients should be aware that the receipt of
additional compensation itself creates a conflict of interest and can affect the judgement of these
individuals when making recommendations. Clients are under no obligation to purchase any
commissionable products from RFG Advisory’s Financial Advisors. Because of this relationship, PCS
has access to certain confidential information such as financial information, investment objectives,
transactions, holdings, and personally identifiable information such as date of birth, social security
number, marital status, etc. about RFG Advisory’s Clients, even if our Client does not establish an
account through PCS. If a Client would like a copy of PCS’s privacy policy, they should contact
info@pcsbd.net or at 800-966-9347.
RFG Advisory offers many services through its network of Financial Advisors. Many of our Financial
Advisors conduct advisory services under a trade name (i.e., “Doing Business As” or “DBA”)
that is held out to the public for marketing purposes. Financial Advisors recommend that Clients
engage affiliates to provide advisory services and/or invest in advisory products managed by
affiliates. Only products meeting fiduciary standards imposed on the Financial Advisor and or the
firm to meet a Client’s investment objectives and risk tolerance are recommended.
RFG Advisory through its Ambassador Program pays a recruiting bonus to our firm's Financial
Advisors and other associated persons who refer another Financial Advisor to join RFG Advisory.
This arrangement creates a potential conflict of interest as a recruiting bonus is paid based on the
referred Financial Advisor’s year one fee-based revenue. It is calculated on advisory assets only
(otherwise referred to as assets under management), not on brokerage assets (otherwise referred
to as assets under advisement). However, to the extent that Financial Advisors and other associated
persons refer unaffiliated Financial Advisors to join our firm’s platform; it is because they believe
that it is in their prospective clients’ best interests to do so based upon the services, support and
technology deployed by RFG Advisory to help in achieving the referred Financial Advisor’s
prospective client’s investment objectives.
Sub-Adviser to the Bluemonte Fund
While not affiliated with RFG, RFG acts as the sub-adviser to the Bluemonte Fund. Because of the
affiliation, RFG and the IARs have an incentive to recomment the Bluemonte Fund which results in
a conflict of interest. RFG and the IARs will only recommend the Bluemonte Fund when it is in the
best interest of the client.
Insurance Agents and Agency
Certain Financial Advisors are also independent licensed insurance agents. As such, they receive
compensation that creates an incentive to sell and recommend insurance products to Clients.
Although the Firm and these individuals put the interest of the Clients first as part of their fiduciary
duty, and alternatives in both insurance carriers, their products and fee structures are assessed
prior to recommendations being rendered, Clients should be aware that the receipt of additional
compensation creates a conflict of interest as these Financial Advisors earn commissions for the sale
of insurance products. Insurance products and services are offered through several alternative
insurance providers including, but not limited to, RFG Solutions, LLC, an affiliated company of RFG
Advisory. We believe the offering of insurance products through alternative firms mitigates this
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conflict of interest. Clients are under no obligation to purchase insurance products from our
Financial Advisors.
CAIS Platform
CAIS is a financial technology company that operates a business-to-business alternative investment
platform for registered investment advisers, broker-dealers, and certain institutional family offices.
The CAIS Platform (the “Platform”) is not made available or marketed to retail investors. The
Platform is only available for entities that meet the threshold qualifications of an “institutional
account”, as defined by FINRA Rule 4512(c).
CAIS Capital LLC (“CAIS Capital”) is the broker-dealer subsidiary of CAIS. CAIS Capital offers a
select range of alternative investment products, including private funds managed by third parties
with which CAIS Capital has a distribution agreement, and conduit funds, organized and
maintained by CAIS and its affiliates, which invest in third-party private funds. CAIS Capital also
serves as an introducing intermediary for structured products offerings made by third-party bank
issuers. The securities made available by CAIS Capital are generally speculative and illiquid.
Additional and extensive disclosures regarding CAIS are provided to clients prior to their purchase
of CAIS marketed products.
Flourish Banking Products
Flourish is an online platform through which Clients can access FDIC insured banking products.
Flourish's offerings are provided by different program banks and are subject to different terms,
investor protections, and risks. Flourish Cash is offered by Flourish Financial LLC, a registered
broker-dealer and FINRA member.
RFG Advisory is not affiliated with Flourish or any of the program’s banks. RFG Financial Advisors
are not acting as an investment advisory representative or in a discretionary manner when inviting
Clients to use Flourish and only do so with your consent. Cash holdings at Flourish are not
considered investments or part of your portfolio that RFG manages or advises on in a continuous
and ongoing manner. Financial Advisors of RFG cannot direct or request Flourish to transfer funds
to/from your Flourish account.
Rates of Return - RFG charges a .25% service fee in connection with your account at Flourish to
support ongoing monitoring, oversight and assistance. That fee is automatically collected by
Flourish out of the portion of the interest paid to you by the Program Banks on your deposits at
the Program Banks, the rate of which has been determined by Flourish as further described in your
Cash Sweep Program Disclosure Statement. As a convenience to you, the interest rate that is then
displayed to you when you log into the Flourish Platform to access your account is the overall
program-wide rate of interest net of the service fee that Flourish collects and remits to RFG.
This arrangement creates a conflict of interest. While the Financial Advisors of RFG do not receive
any direct compensation, RFG does, and this conflict of interest is based on our ability to control
the service fee we assess and the compensation we benefit from. RFG has an incentive to make
available through our Financial Advisors this deposit account program. RFG mitigates this conflict
by continuing to make available alternatives that Financial Advisors can use to help to meet Clients’
needs and objectives such as money market mutual funds, brokered CDs and cash alternatives.
Custodial Relationships
Clients ultimately select which firm they would like to work with for their cash management needs.
RFG Advisory serves on the Fidelity Brokerage Services RIA Leaders Council (the Council”). RFG
Advisory recommends when appropriate that clients establish brokerage accounts with Fidelity to
maintain custody of the clients’ assets and effect trades for their accounts. The Council consists
of members who have been invited by Fidelity Brokerage Services to form a collaborative
advisory panel for the purpose of sharing business updates, perspectives on change drivers in the
25
investment advisory industry and to participate in meetings and discussions on initiatives and other
areas of focus. RFG Advisory entered into a non-disclosure agreement with Fidelity under which
RFG Advisory agrees not to disclose confidential information. RFG Advisory is not compensated for
participation in the Council or remunerated in any way or nature in connection with their
membership.
Investment Committee
The RFG Advisory Investment Committee includes external registered, non-affiliated professionals
with extensive experience managing client assets.
Mr. Mendel Melzer also serves as Chief Investment Officer and Investment Advisor Representative
of Cap Acuity LLC, an unaffiliated SEC registered investment advisor in addition to a registered
representative of Cap Acuity Securities, member FINRA/SIPC. RFG Advisory compensates Mr.
Melzer for his role on the RFG Advisory Investment Committee.
Mr. Corin Frost, CFA also serves as a Managing Director of Helios Quantitative Research an
unaffiliated service provider that partners with financial advisors across the globe to create,
implement, monitor, and communicate quantitative investment strategies. RFG is not a client of nor
uses Helios services or products
Mr. Melzer and Mr. Frost have contracted with RFG to provide these services and their agreement
includes confidentiality provisions. To mitigate conflicts of interest RFG Advisory Investment
Committee meetings, focus on macro-economic trends and broadly diversified investments like ETFs
that represent sectors or indexes versus discussions of specific equities or debt obligations. The
exact timing of any reallocations, entries or exits of ETF or Mutual Fund positions are not discussed.
Mr. Melzer and Mr. Frost are bound by their firm’s code of ethics.
ITEM 11. CODE OF ETHICS, PARTICIPATION
OR INTEREST IN CLIENT TRANSACTIONS
AND PERSONAL TRADING
We recognize that the personal investment transactions of members and employees of RFG
Advisory demand the application of a high Code of Ethics and require that all such transactions
be carried out in a way that does not endanger the interest of any Client. At the same time, we
believe that if investment goals are similar for Clients and for members and employees of RFG
Advisory, it is logical and even desirable that there be common ownership of some securities.
Therefore, to prevent conflicts of interest, we have in place a set of procedures to monitor
transactions effected by our Financial Advisors, officers, and employees for their personal
accounts. Furthermore, RFG Advisory has established a Code of Ethics which applies to all our
associated persons. An investment advisor is considered a fiduciary. As a fiduciary, it is an
investment advisor’s responsibility to provide fair and full disclosure of all material facts and to
always act solely in the best interest of each of our Clients. We have a fiduciary duty to all Clients.
Our fiduciary duty is considered the core underlying principle for our Code of Ethics which also
includes Insider Trading and Personal Securities Transactions Policies and Procedures.
We require all our supervised persons to conduct business with the highest level of ethical
standards and to comply with all federal and state securities laws at all times. Upon employment
or affiliation and at least annually thereafter, all supervised persons will sign an acknowledgement
that they have read, understand, and agree to comply with our Code of Ethics. Our firm and
supervised persons must conduct business in an honest, ethical, and fair manner and avoid all
circumstances that might negatively affect or appear to affect our duty of complete loyalty to all
Clients. This disclosure is provided to give all Clients a summary of our Code of Ethics. If a Client
or a potential Client wishes to review our Code of Ethics in its entirety, a copy will be provided
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promptly upon request. Related persons of RFG Advisory may buy or sell securities for themselves
in conjunction with client orders as part of a block order or after the client so as not to front run the
client order or give appearances of. RFG will also monitor those transactions placed on the same
day where a Financial Advisor received a materially better execution to judge if an execution swap
should be made. These procedures will minimize this conflict of interest. Our related persons will
place Client interests ahead of their own interests and adhere to RFG Advisory’s Code of Ethics.
A small subset of Financial Advisors have agreements with RFG Advisory where they receive a
bonus on client assets placed by themselves and other Financial Advisors in their branch location.
Bonuses can be based on general advisory assets added to the platform and/or under
management in the Bluemonte strategies. A disclosure of this conflict is contained in the specific
Financial Advisor’s ADV 2B document. Financial Advisors have discretionary authority to place
client assets in Bluemonte and this creates a conflict of interest. RFG feels that conflict is mitigated
by the institutional investment management, trading expertise, and operational support financial
advisors and clients receive from RFG. Further, financial advisors have discretion to change
investment managers should client needs and objectives change without penalty or charge to the
client.
As sub-adviser to the Bluemonte Fund, RFG has a material financial interest in Clients’ purchase
and sale of the Bluemonte Fund. This arrangement is described at length above.
ITEM 12. BROKERAGE PRACTICES
Client assets must be maintained in an account at a “qualified custodian”, generally a broker-
dealer or bank. We recommend that our Clients use Schwab (a FINRA registered broker-dealer,
member SIPC), or Fidelity (a FINRA registered broker-dealer, member SIPC).
RFG and its Financial Advisors may use other Investment Advisers and Investment Managers who
employ other custodians and broker/dealers to custody client accounts, manage those assets and
execute transactions. While RFG employs a manage the manager due diligence process relating
to their investment management, performance, cost, technological preparedness and operations
RFG does not have influence over their direct management. RFG does not have arrangements
with these managers to share in soft dollars, payment for order flow or direct what brokers are
to be used in trading.
We are independently owned and operated and not affiliated with Schwab, or Fidelity. These
qualified custodians will hold Client assets in an advisory account and buy and sell securities when
we instruct them to. While we recommend that Clients use one of these custodians, the Client will
decide whether to establish an account with them by entering into an account agreement directly
with Schwab or Fidelity as the custodian of their assets. We seek to recommend a custodian who
will hold Client assets and execute transactions at our direction, on terms that are overall most
advantageous when compared to other available providers and their services. We consider a
wide range of factors, including, but not limited to the following:
• Ability to maintain the confidentiality of trading intentions
• Timeliness of execution
• Willingness to commit capital
• Capability to execute, clear and settle trades (buy and sell securities for Client
accounts)
• Availability of investment research and tools that assist us in making investment decisions
• Breadth of investment products made available (stocks, bonds, mutual funds, ETFs etc.)
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• Quality of services
• Custody services provided
• Frequency and correction of trading errors
• Ability to access a variety of market venues
• Expertise as it relates to specific securities
• Reputation, financial strength, and stability of the provider
With this in consideration, RFG Advisory has an arrangement with Schwab and Fidelity whereby
they offer, to independent registered investment advisors, services which include custody of
securities, trade execution, clearance and settlement of transactions based on a minimum level of
assets maintained on their platform. We receive some benefits from Schwab and Fidelity
contingent upon a minimum threshold of assets we hold with them. Participating in their custodial
programs creates a conflict for RFG but we feel it is mitigated by the institutional level of services
and support we receive versus a general retail relationship and those benefits indirectly benefit
our clients.
Clients may pay a transaction fee to Schwab or Fidelity that may be higher than fees charged by
another qualified broker-dealer to affect the same transaction, where we determine in good faith
that the transaction fee is reasonable in relation to the value of the brokerage and other services
received. In seeking best execution, the determinative factor is not the lowest possible cost, but
whether the transaction represents the best qualitative execution, taking into consideration the full
range of a broker-dealer’s services, including the value of research provided, execution
capability, commission rates, and responsiveness. Accordingly, we will seek competitive rates, to
the benefit of all Clients, we may not necessarily obtain the lowest possible transaction rates for
specific Client accounts.
RFG Advisory participates in Schwab Advisor Services (formerly called Schwab Institutional) which
is Schwab’s business serving independent investment advisory firms like ours. They provide us and
our Clients with access to its institutional brokerage-trading, custody, reporting and related services,
many of which are not typically available to Schwab retail customers.
Schwab generally does not charge Clients separately for custody services but is compensated by
charging Clients commissions or other fees on certain trades that it executes or that settle into their
Schwab advisory account(s). For some accounts Schwab will charge Clients a percentage of the
dollar amount of the assets in the account in lieu of commissions (asset-based pricing). Schwab’s
commission rates and asset-based fees applicable to our Client accounts are based on our
commitment to maintain $150 million of our Client’s assets statement equity in accounts at Schwab.
This commitment benefits RFG Advisory’s Clients because the overall fees they pay are lower than
they would be if we had not made the commitment. In addition to the commissions/transaction fees
or asset-based fees Schwab charges Clients a flat dollar amount as a “prime broker” or “trade
away” fee for each trade that we have executed by a different broker-dealer but where the
securities bought or the funds from the securities sold are deposited into their Schwab account.
These fees are in addition to the commissions or other compensation Clients pay the executing
broker- dealer.
Schwab also makes available to RFG Advisory other products and services that benefit us but not
necessarily directly benefit the Client or their account. Some of those services help us manage or
administer our Clients’ accounts while others help us manage and grow our business. Schwab’s
support services are provided to us on an unsolicited basis. RFG Advisory must reach certain asset
thresholds to receive, and at no charge to us if we maintain a specified number of Clients’ assets
at Schwab. If we have less than $10 million in Client assets at Schwab RFG Advisory may be
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charged a quarterly service fee Schwab support services include reimbursement of Client account
transfer fees up to a specified dollar amount on a case-by-case basis for new Advisors joining
RFG Advisory. Access to a broad range of investment products, execution of securities transactions,
and custody of Client assets. The investment products available through Schwab include some to
which we might not otherwise have access or that would require a significantly higher minimum initial
investment by our Clients. Schwab’s services described in this paragraph generally benefit the
Client and their account. We may use investment research, both Schwab’s own and that of third
parties to service all or some substantial number of our Clients’ accounts, including accounts not
maintained at Schwab.
Schwab makes available software and other technology that provides access to Client account
data (such as duplicate trade confirmations and account statements); facilitates trade execution
and allocates aggregated trade orders for multiple Client accounts; provides pricing and other
market data; Facilitates payment of our fees from RFG Advisory Client accounts; and assist with
back- office functions, recordkeeping, and Client reporting.
Schwab and Fidelity also offer other services intended to help us manage and further develop
our business enterprise. These services include educational conferences and events; technology,
compliance, legal, and business consulting; publications and conferences on practice management
and business succession; and access to employee benefits providers, human capital consultants and
insurance providers. They may also provide us with other benefits such as occasional business
entertainment of our personnel.
For our Client accounts maintained at Schwab, Clients are generally not charged separately for
custody services, but Schwab is compensated by charging Clients commissions or other fees on
certain trades that it executes or that settle into their Schwab account. Schwab’s commission rates
and asset- based pricing fee applicable to Client accounts is based on our commitment to maintain
$150 million of end Client statement equity in Schwab Client accounts. This commitment benefits
the Client because the overall commission costs and/or asset-based pricing fee they pay are lower
than they would be if we had not made the commitment. In addition to commissions or asset-based
pricing fees Schwab charges Clients a flat dollar amount as a “prime broker” or “trade away”
fee for each trade that they have executed by a different broker-dealer where the securities
bought or the funds from the securities sold are deposited (settled) into the Client’s Schwab account.
These fees are in addition to the transaction fees or asset-based pricing the Client pays the
executing broker-dealer. Because of this, to minimize the Client’s trading costs, we have Schwab
execute most trades for their account.
The Custodians also provide RFG with transition and marketing allowances for new Financial
Advisors joining RFG. The support is used to cover termination fees from the prior
custodian/broker-dealer used by the new Financial Advisors, along with marketing, website
development, new technology subscriptions and other support. This results in an additional conflict
of interest for RFG and the Financial Advisors to continue to recommend the Custodians.
Clients should understand that not all investment advisors recommend that Clients custody their
accounts and trade through specific broker-dealers.
Soft Dollars
RFG Advisory has not entered into any soft dollar commission shares or client commission
arrangements. If ever received RFG will verify the amounts are not in excess of what is allowed
by Section 28(e) of the Securities Exchange Act of 1934. The safe harbor research products and
services if received by our firm will generally be used to service all our Clients.
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Brokerage for Client Referrals
RFG Advisory does not receive client referrals from broker-dealers and therefore does not consider
referrals when recommending broker-dealers.
Directed Brokerage
Neither we nor our firm’s related persons have discretionary authority in making the determination of
the brokers with whom orders for the purchase or sale of securities are placed for execution, and the
commission rates at which such securities transactions are affected. RFG exposes all client orders to the
market via our custodians. Schwab and Fidelity route orders to the various brokers that are part of
their networks – RFG does not influence those decisions. RFG Advisory routinely recommends that the
Client direct us to execute through Schwab, Fidelity or plan sponsor selected administrator. Not all
advisors require or can control their clients use of a specific broker to direct brokerage. Therefore, we
may be unable to achieve most favorable execution of client transactions, and the directing of
brokerage practice may cost clients more money.
Permissibility of Client-Directed Brokerage
We allow Clients to direct brokerage outside of our recommendation. However, we may be
unable to achieve the most favorable execution of Client transactions. Client directed brokerage
may cost Clients more money. For example, in a directed brokerage account, Clients may pay
higher brokerage commissions because we may not be able to aggregate orders to reduce
transaction costs, or Clients may receive less favorable prices. Clients may also be unable to view
their advisory account through our Client portal, Fetch Financial Life Hub (“Fetch”).
Aggregation of Purchase or Sale
We perform investment management services for various Clients. There are occasions on which
portfolio transactions are executed as part of concurrent authorizations to purchase or sell the
same security for numerous accounts served by RFG Advisory, which involve accounts with similar
investment objectives. Although such concurrent authorizations potentially could be either
advantageous or disadvantageous to any one or more accounts. When such concurrent
authorizations occur, the objective is to allocate the execution(s) in a manner which is deemed fair
and equitable to the accounts involved. The aggregation of client orders with firm supervised
persons’ orders for the same security result in the client being filled before or at the exact same
time of supervised persons, including immediately family members living in the same household.
Orders are generated by the trading system according to the needs of individual accounts on a
pre-execution basis. Orders are created on a time priority basis. If possible, and no time priority
exists, orders are consolidated and traded at the same time. All combined orders are executed
at the same average price and allocated on a pro-rata basis after execution.
RFG Accounts, affiliated Accounts, or any Client or group of Clients are not to receive trade
allocations that provide more favorable treatment than other Client Accounts. Pontera connected
investment accounts are not part of a trade allocation practice as their investment options are limited
to those made available by the Plan.
ITEM 13. REVIEW OF ACCOUNTS OR FINANCIAL PLANS
Financial Advisors review accounts on at least an annual basis for our Clients subscribing to the
following services: Portfolio Management and Third-Party Money Management services. The
nature of these reviews is to learn whether Clients’ accounts are aligned with their investment
objectives, risk tolerance and are appropriately positioned based on market conditions and
investment policies, if applicable. We provide written reports to Clients, upon request. Clients also
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have access to their advisory account(s) through our Client portal, Fetch Financial Life Hub (“Fetch”).
The custodians provide Clients with account statements on at least a quarterly basis. Statements
are sent to the postal mailing address that the Client has provided to the custodian or can be
accessed via a secured link emailed to the Client. Clients should carefully review these statements
promptly upon receipt. We also urge Clients to compare the statements received from the
custodian with what they receive from us or see on the “Fetch” Client portal. Plan participants are
subject to the statement delivery and reporting requirements established under their respective
plan.
We may review Client accounts more frequently than described above. Among the factors which
could trigger an off-cycle review are major market or economic events, the Client’s life events,
requests by the Client, etc.
Financial planning Clients do not receive written or verbal updated reviews of their written
financial plans unless they act to schedule a post-financial plan consultation with their Financial
Advisor. Financial Advisors are willing to meet with such Clients upon request to discuss updates to
their plans, changes in their circumstances, etc. Financial Advisors are also willing to connect their
Financial Plan created in Money Guide Pro to their “Fetch” Client portal.
Financial Advisors will meet with Retirement Plan Consulting Clients upon their request to discuss
updates to their plans, changes in their circumstances, etc.
ITEM 14. CLIENT REFERRALS AND OTHER
COMPENSATION
As described in Item 12 – Brokerage Practices above, we receive some benefits from Schwab and
Fidelity as our primary custodians, through our participation in their custodial programs. The
availability of these products and services is not based on our giving specific investment advice
such as buying particular securities for our Clients.
RFG Advisory receives an economic benefit from Schwab and Fidelity in the form of the support
products and services they make available to us and other independent investment advisors that
have their Clients maintain accounts at each. These products and services, how they benefit us, and
the related conflicts of interest are described above (see Item 12 – Brokerage Practices). The
availability of our Custodian’s products and services to RFG Advisory is not based on our giving
specific investment advice, such as buying particular securities for our Clients.
Our Clients may pay more for investment transactions effected and/or assets maintained Schwab
or Fidelity as result of these arrangements. The benefits received by RFG Advisory or its personnel
through participation in the custodian’s programs do not depend on the amount of brokerage
transactions directed to these qualified custodians, or any other institution. As part of our fiduciary
duties to our Clients, we endeavor to always put their best interest first, including to seek best
execution of trades for Client accounts.
Clients should be aware, however, that the receipt of economic benefits by our firm or its related
persons in and of itself creates a potential conflict of interest and may indirectly influence our
choice of these custodians for custody and execution services.
Referral Fees
RFG Advisory pays referral fees to independent promoters for the referral of Clients to our firm
in accordance with applicable federal and state securities laws related to such arrangements.
Although we pay each promoter a referral fee which represents a share of our investment advisory
fee charged to our Clients, the referral fee paid does not result in higher costs to the referred
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Client. For these referral arrangements, our firm maintains written promoter agreement with each
promoter and the promoter will provide a written disclosure describing the terms and fee arrangements
between our firm and the promoter to Clients who have been referred.
The firm will also compensate affiliated persons of RFG. Any affiliated promoter of RFG is
required to disclose the nature of his or her relationship to prospective clients at the time of the
promotion.
Conference Sponsorship
RFG holds conferences for clients and or employees. RFG provides sponsorship opportunities for
custodians and third-party service providers at these conferences. Sponsorship fees/contributions
allow these companies access to our Financial Advisors. Sponsorship fees/contributions are pooled
and segregated from the firm’s general revenues. There is a conflict where RFG directs business
or provides opportunities to third parties in connection with their attendance or sponsorship.
Receipt of Referral Fees
RFG Advisory has relationships with third-parties where it receives compensation for referring
clients to that third-party. The compensation can be fixed referral fees, a percentage of revenue
received by the third-party, or a variable fee depending on interest rates. RFG has referral
compensation relationships with the following parties:
• Measured: Financial technology company that partners with third-party banks to offer
lines of credit. RFG receives and annual basis point fee based on total outstanding
balances by clients referred by RFG. This results in a conflict of interest for RFG to
recommend Measured over other options, and to recommend that clients keep larger
outstanding balances.
• Prismm: A digital vault service that allows clients to securely manage their financial and
legacy documents. RFG receives a share of Prismm’s revenue. This results in a conflict of
interest for RFG to recommend Prismm’s services.
• Wealth.com: Provides estate and trust planning through innovative technology. RFG
receives a revenue share on subscriptions by referred clients. This results in a conflict of
interest for RFG to recommend Wealth.com’s services.
•
IncomeLab: Financial planning softward. RFG receives a revenue share on subscriptions
by referred clients. This results in a conflict of interest for RFG to recommend IncomeLab’s
services.
• Marketing Support Agreements: RFG receives marketing support from certain parties,
including First Trust Advisors, L.P., Allianz, Cohen & Steers and Fidelity (the “Product
Sponsors”) for providing data regarding RFG’s investments in the Product Sponsors. RFG
receives a fee based on the amount of assets invested in the products of the Product
Sponsors. This relationship results in a conflict of interest to utilize the products of the
Product Sponsor’s over other products.
Each of the referral relationships results in a conflict of interest for RFG to recommend the services
and/or products of that third-party. RFG will only make such recommendations if it believes the
services and/or products are in the client’s best interest. To help mitigate the conflicts, the Financial
Advisors do not share in the compensation. Furthermore, RFG uses the referral compensation to
cover operational, administrative and compliance costs. In addition, the compensation from the
Marketing Support Agreements is intended to help cover management, trading and technology
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administration and support on the SMartX platform.
ITEM 15. CUSTODY
Under government regulations, we are deemed to have custody of Client assets because Clients
authorizes us to instruct their qualified custodians, where client assets are held, to deduct our
advisory fees directly from their account. Clients authorize RFG to deduct our advisory fees
directly from their Client accounts held at the custodian in both the client agreement with the
custodian and RFG Discretionary Portfolio Management Agreement. Clients will receive account
statements directly from their custodians, Plan Sponsor and/or Mutual Fund companies at least
quarterly. Statements are sent to the postal mailing address the Client provided to the custodian
or can be accessed via a secured link emailed to the Client. Clients should carefully review those
statement promptly upon receipt and compare them to any other account statements they receive
from either a financial advisor or the employer sponsored retirement plan. We also urge Clients
to compare these account statements with the periodic reports received from their Financial Advisor
or what they view through our Client portal, Fetch.
RFG also has custody due to clients giving the firm limited power of attorney in a standing letter
of authorization (“SLOA”) to disburse funds to one or more third parties as specifically designated
by the client. In such circumstances, RFG will implement the steps in the SEC’s no-action letter on
February 21, 2017 which includes (in summary): i) client will provide instruction for the SLOA to
the custodian; ii) client will authorize RFG to direct transfers to the specific third party; iii) the
custodian will perform appropriate verification of the instruction and provide a transfer of funds
notice to the client promptly after each transfer; iv) the client will have the ability to terminate or
change the instruction; v) RFG will have no authority or ability to designate or change the identity
or any information about the third party; vi) RFG will keep records showing that the third party is
not a related party of RFG or located at the same address as RFG; and vii) the custodian will
send the client an initial and annual notice confirming the SLOA instructions.
ITEM 16. INVESTMENT DISCRETION
The standard Client account agreements provide for Client accounts to be managed on a
discretionary basis in accordance with client’s investment objectives, goals and risk tolerance. We
conduct at least one, but sometimes more than one meeting (in person, telephone or video
conference, or via email) with Clients to understand their current financial situation, existing
resources, financial goals, and tolerance for risk. Based on what we learn, the Financial Advisor
will propose an investment approach to the Client and the Client will have the opportunity to place
reasonable restrictions on the types of investments to be held in the portfolio; if agreed upon by
both the Client and the Financial Advisor the investment approach, guidelines and restrictions will
form the investment objectives of the account. The Financial Advisor will independently manage
the assets in the Client’s account in accordance with the provisions of their RFG Advisory
Discretionary Agreement, with the objective of achieving the financial goals of the Client as set
out in the investment objectives. The Advisor shall have complete discretion in managing the assets
for the Client and all decisions shall be final and binding.
ITEM 17. VOTING CLIENT SECURITIES
RFG Advisory does not and will not accept the proxy authority to vote Client securities. Clients
have the sole obligation to vote proxies and will receive proxies or other solicitations directly from
their custodian or a transfer agent. If proxies are sent to RFG Advisory, we will forward them to the
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Client. Further, Financial Advisors will not vote their own proxies for their personally held and
related accounts to avoid the conflict of interest that may occur if voting against their Client’s
choices.
SMArtX third-party strategy providers vote proxies direct with the custodian.
ITEM 18. FINANCIAL INFORMATION
We are not required to provide financial information to our Clients because:
• We do not require or solicit the prepayment of more than $1,200 in fees six months
or more in advance of services rendered;
• We do not have a financial condition that is reasonably likely to impair our ability to
meet contractual commitments to clients; and
• We have not been the subject of a bankruptcy petition at any time during the past
ten years.
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