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Cover Page
Form ADV Part 2A
Rodgers & Associates, LLC
2025 Lititz Pike
Lancaster, PA 17601
www.rodgers-associates.com
March 2026
This brochure provides information about the qualifications and business practices of Rodgers &
Associates, LLC. (“Rodgers”). If you have any questions about the contents of this brochure, please
contact us at 717-560-3800. The information in this brochure has not been approved or verified by the
United States Securities and Exchange Commission or by any state securities authority.
Rodgers is a registered investment adviser. Registration does not imply any level of skill or training.
A copy of Rodgers’ Complete Form ADV Brochure and Brochure Supplement is available without
charge by contacting Rodgers at 717-560-3800. Additional information about Rodgers is available on
the SEC’s website at www.adviserinfo.sec.gov.
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Material Changes
There have been no material changes to this Brochure since the last annual update in March 2025.
Clients are encouraged to review the Brochure in its entirety.
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Table of Contents
Cover Page ............................................................................................................................................................ 1
Material Changes ................................................................................................................................................. 2
Table of Contents ................................................................................................................................................. 3
Advisory Business ................................................................................................................................................ 4
Fees and Compensation ....................................................................................................................................... 5
Performance Based Fees and Side-by-Side Management .................................................................................. 7
Types of Clients .................................................................................................................................................... 7
Methods of Analysis, Investment Strategies and Risk of Loss .......................................................................... 7
Disciplinary Information ................................................................................................................................... 10
Other Financial Industry Activities and Affiliations ....................................................................................... 10
Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ............................ 11
Brokerage Practices ........................................................................................................................................... 12
Review of Accounts ............................................................................................................................................ 14
Client Referrals and Other Compensation ...................................................................................................... 15
Custody ............................................................................................................................................................... 15
Investment Discretion ........................................................................................................................................ 15
Voting Client Securities ..................................................................................................................................... 15
Financial Information ........................................................................................................................................ 16
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Advisory Business
Firm History
Rodgers, a registered investment adviser specializing in wealth management services, offers
investment management, financial planning, and consultation services mainly to individuals
nearing or already retired.
Rodgers & Associates was founded in 1996 by Rick & Jessica Rodgers. On July 1, 2024, Bluespring
Wealth Partners, LLC acquired Rodgers & Associates, LLC (the “Transaction”). In connection with
the Transaction, Rodgers & Associates, Ltd., a Pennsylvania Corporation, was converted to a
Delaware limited liability company named Rodgers & Associates, LLC. As of December 31, 2025,
Rodgers managed $1,630,281,071 on a discretionary basis on behalf of approximately 997 Clients.
Services Provided
Investment Management Services
Rodgers offers Clients investment management services as covered in the Investment Advisory
Agreement where each Client’s investment account and portfolio is managed on a regular and
continuous basis. Rodgers may assist Client in determining, among other things, suitability,
investment objectives, goals, time horizons, and risk tolerances. The Client’s investment policy
statement (“IPS”) will be developed from these goals and objectives, and Rodgers will manage the
Client’s portfolio based on that IPS. Rodgers will manage advisory accounts on a discretionary
basis. Account supervision is guided by stated objectives of the Client (e.g., maximum capital
appreciation, growth, income, or growth and income).
Financial Planning Services
Rodgers offers financial planning services to include comprehensive or segmented (limited)
financial plans, investment plans, and/or individual consultations regarding a Client’s financial
affairs as covered in the Investment Advisory Agreement. The design and implementation of a
financial plan may begin with the process of gathering data regarding income, expenses, taxes,
insurance coverage, retirement plans, wills, trusts, investments and/or other relevant information
pertaining to a Client’s overall financial situation. This information is carefully analyzed taking
into account a Client’s goals and stated objectives, and a series of recommendations and/or
alternative strategies will be developed which are designed to achieve optimum overall results.
Typically, a completed financial plan will be presented to the Client within ninety (90) days of the
contract date, provided that the Client has promptly provided all information needed to prepare the
financial plan.
Hourly Consultation Services
In addition to offering investment management and financial planning services, Rodgers may also
offer specific administrative and consulting services on an hourly basis. This hourly consultation
service may take the form of general investment advice and, if applicable, financial planning, for
individuals and/or institutions. It may also take the form of investment advice for individuals or
institutions that do not meet the minimum requirement for the investment management service.
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Additionally, it may take the form of various consulting arrangements.
From time to time, Rodgers offers liquidation advice on Clients’ existing holdings in partnerships
investing in equipment leasing, cable television, fast food franchising, agriculture, raw land,
alternative energy, research and development, and leveraged buyouts. Additionally, Rodgers may
also offer liquidation advice on real estate investment trusts. Rodgers does not recommend the
purchase of any such investment partnership or real estate investment trust.
Fees and Compensation
Investment Management Services
Fees generally are based on a percentage of assets under management, and in no case will fees
exceed 3% of assets under management. Additionally, fees are not collected for services to be
performed more than six (6) months in advance.
Payments of fees may be made directly by the Client, or debited from the Client’s account by the
custodian holding the Client’s funds and securities. However, two criteria must be met when the
Client account is debited by the custodian: (1) the Client provides written authorization permitting
the fees to be paid directly from the Client’s account held by the independent custodian; and (2)
the custodian agrees to send to the Client a statement, at least quarterly, indicating all amounts
disbursed from the account including the amount of advisory fees paid directly to Rodgers.
Additionally, Rodgers does not have physical custody of Clients’ funds or securities.
Rodgers’ standard fee schedule is as follows:
Market Value of Portfolio
From $0 - $500,000
From $500,001 - $1,000,000
From $1,000,001 - $5,000,000
The balance over $5,000,001
Annual Fee
1.25%
1.00%
.75%
.50%
Note: The above-referenced fee schedule reflects the standard fees charged by Rodgers, however,
fees are negotiable.
Further, fees will be paid quarterly in advance based on prior end-of-period market values.
Therefore, Clients will be charged an appropriate percentage management fee for that portion of
their account market value which falls within the value ranges as specified above. For purposes of
determining fees due to Rodgers, “market value” includes the value of all investments, any cash
and cash equivalents, and any margin accounts under Rodgers’ management. Accounts managed
by Rodgers of Clients’ family members sharing a household will be aggregated for purposes of
applying the fee break points. The Client may request aggregation of accounts of family members
not sharing a household and Rodgers may approve or decline such request in its sole discretion.
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Pro-rated fees will be applied to additions to the Client’s custody account in the amount of
$25,000 or more in any single day. Pro-rated fees will be rebated for withdrawals from the Client’s
custody account in the amount of $25,000 or more in any single day. This policy, however, does
not apply to the establishment of a new account or the termination of an account, which results in
pro-rated billing or rebating regardless of the amount contributed or withdrawn.
All fees paid to Rodgers for investment management services are separate and distinct from the
fees and expenses charged by ETFs and mutual funds to their shareholders. These fees and
expenses are described in each fund’s prospectus. These fees will generally include a management
fee, other fund expenses, and a possible distribution fee. If the fund also imposes sales charges, a
Client may also pay an initial or deferred sales charge. A Client could invest in a mutual fund
directly, without the services of Rodgers. In that case, the Client would not pay an investment
advisory fee to Rodgers. However, the Client also would not receive the services provided by
Rodgers which are designed, among other things, to assist the Client in determining which mutual
fund or funds are most appropriate to each Client’s financial condition and objectives.
Accordingly, the Client should review both the fees charged by the funds, and the fees charged by
Rodgers, to fully understand the total amount of fees to be paid by the Client in order to evaluate
the advisory services being received.
Clients will also incur brokerage and other transaction costs, as further described in Brokerage
Practices below.
Financial Planning and Consultation Services
In consideration of financial planning and consultation services provided by Rodgers, the Client
will pay Rodgers an hourly fee of $400/hour. These hourly fees generally may be negotiable at the
discretion of Rodgers.
Fees for financial planning and consultation services that are charged on an hourly basis may
require fifty percent (50%) of total fee due in advance based on an estimated number of hours of
services to be provided. The Client agrees that the remainder of the fee is due upon completion of
the services. If it appears that the quoted fees will exceed the estimated amount of time as stated
above, Rodgers will contact the Client to obtain approval prior to continuing such services.
Termination
A Client’s Investment Advisory Agreement may be cancelled at any time, by either party, for any
reason upon receipt of written notice to the other party. Upon termination of any account, any
prepaid, pro-rata unearned fees will be promptly refunded, and any unpaid pro-rata fees will be due
and payable.
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Performance Based Fees and Side-by-Side Management
Rodgers does not charge any performance fees. Some investment advisers experience conflicts of
interest in connection with the side-by-side management of accounts with different fee structures.
However, these conflicts of interest are not applicable to Rodgers. As described above under “Fees
and Compensation,” Rodgers’ fees are billed on the entire market value of a Client’s account,
including investments, cash and cash equivalents, and any margin value. Rodgers could be
incentivized to encourage Clients to use margin lending and to delay repaying such loans so that
Rodgers earns higher advisory fees, but such conflict is mitigated because margin lending
arrangements must be entered into directly by the Client.
Types of Clients
Rodgers offers its investment management, financial planning, and consultation services to
individuals, pension and profit-sharing plans, trusts, corporations, and estates.
The minimum assets under management for a Client receiving Rodgers’ investment management
services is generally $1,000,000. Accounts below this minimum may be negotiable and accepted
on an individual basis at the firm’s discretion. Rodgers may also offer accounts not meeting this
minimum a more limited form of its investment management services.
Methods of Analysis, Investment Strategies and Risk of Loss
Investment Strategy
Rodgers employs a quantitative security selection strategy for Investment Management Services
Clients. In furtherance of this strategy, Rodgers combines its research and valuation analyses with
a disciplined quantitative methodology to manage Client accounts. Rodgers therefore does not take
into account any qualitative factors during its research and security selection processes with respect
to mutual funds and ETFs.
Risk of Loss - General
All investing involves a risk of loss and the investment strategy offered by Rodgers could lose
money over short or even long periods. Performance could be negatively impacted by a number of
different market risks including, but not limited to, that portfolio management techniques used by
Rodgers may not produce the desired results. This could cause accounts to decline in value. In
addition, Rodgers may rely on information that turns out to be wrong. Rodgers selects investments
based, in part, on information provided by issuers to regulators or made directly available to
Rodgers by the issuers or other sources. Rodgers is not always able to confirm the completeness
or accuracy of such information, and in some cases, complete and accurate information is not
available. Incorrect or incomplete information increases risk and could result in losses.
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Potential Risks of Investing with Mutual Funds, ETFs and Bonds that Rodgers recommends:
Stock Market Risk - The mutual funds and ETFs that invest in equity securities are subject to stock
market risk. Stock market risk is the possibility that stock prices overall will decline over short or
extended periods. Markets tend to move in cycles, with periods of rising prices and periods of falling
prices.
Investing in small- and medium-sized companies involves greater risk than is customarily
associated with more established companies. Stocks of such companies may be subject to more
volatility in price than larger company securities.
Foreign Securities Risk - Foreign securities are subject to the same market risks as U.S. securities,
such as general economic conditions and company and industry prospects. However, foreign
securities involve the additional risk of loss due to political, economic, legal, regulatory, and
operational uncertainties including, but not limited to, the impact of social or political unrest, war,
economic sanctions, and trade-related policies; differing accounting and financial reporting
standards; limited availability of information; currency conversion; and pricing factors affecting
investment in the securities of foreign businesses or governments.
Emerging Market Securities Risk – Securities markets in emerging market countries may be
smaller than those in more developed countries, making it more difficult to sell securities in order
to take profits or avoid losses. Companies in these markets may have limited product lines, markets
or resources, making it difficult to measure the value of the company. Potential political instability
and corruption, as well as lower standards of regulation for business practices, increase the
possibility of fraud and other legal problems. Public information may be limited with respect to
emerging markets issuers and emerging markets issuers may not be subject to uniform accounting,
auditing and financial standards and requirements comparable to those applicable to U.S.
companies. Therefore, the value of strategies that invest in emerging markets may rise and fall
substantially.
REIT Securities Risk - A Real Estate Investment Trust (“REIT”) is an entity, typically a trust or
corporation that accepts investments from a number of investors, pools the money, and then uses
that money to invest in real estate through either actual property purchases or mortgage loans. While
there are some benefits to owning REITs, which include potential tax benefits, income and the
relatively low barrier to invest in real estate as compared to directly investing in real estate, REITs
also have some increased risks as compared to more traditional investments such as stocks, bonds,
and mutual funds. First, real estate investing can be highly volatile. Second, the specific REIT
chosen may have a focus such as commercial real estate or real estate in a given location. Such
investment focus can be beneficial if the properties are successful, but lose significant principal if
the properties are not successful. REITs may also employ significant leverage for the purpose of
purchasing more investments with fewer investment dollars, which can enhance returns but also
enhances the risk of loss. The success of a REIT is highly dependent upon the manager of the REIT.
Interest Rate Risk - Bonds also experience market risk as a result of changes in interest rates. The
general rule is that if interest rates rise, bond prices will fall and so will the mutual fund’s and
ETF’s share price. The reverse is also true: if interest rates fall, bond prices will generally rise.
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A bond with a longer maturity (or a bond fund with a longer average maturity) will typically
fluctuate more in price than a shorter-term bond. Because of their very short-term nature, money
market instruments carry less interest rate risk.
Credit Risk - Bonds and bond mutual funds and ETFs are also exposed to credit risk, which is the
possibility that the issuer of a bond will default on its obligation to pay interest and/or principal.
U.S. Treasury securities, which are backed by the full faith and credit of the U.S. Government,
have limited credit risk, while securities issued or guaranteed by U.S. Government agencies or
government-sponsored enterprises that are not backed by the full faith and credit of the U.S.
Government may be subject to varying degrees of credit risk. Corporate bonds rated BBB or above
by Standard & Poor's are generally considered to carry moderate credit risk. Corporate bonds rated
lower than BBB are considered to have significant credit risk. Of course, bonds with lower credit
ratings generally pay a higher level of income to investors.
Liquidity Risk - Liquidity risk exists when a particular security is difficult to trade. A mutual fund’s
or an ETF’s investment in illiquid securities may reduce the returns of the mutual fund because
the mutual fund or ETF may not be able to sell the assets at the time desired for an acceptable
price, or might not be able to sell the assets at all.
Call Risk - Many fixed income securities have a provision allowing the issuer to repay the debt
early, otherwise known as a "call feature." Issuers often exercise this right when interest rates are
low. Accordingly, holders of such callable securities may not benefit fully from the increase in
value that other fixed income securities experience when rates decline. Furthermore, after a
callable security is repaid early, a mutual fund or ETF would reinvest the proceeds of the payoff at
current interest rates, which would likely be lower than those paid on the security that was called.
Objective/Style Risk - All of the mutual funds and ETFs are subject, in varying degrees, to
objective/style risk, which is the possibility that returns from a specific type of security in which a
mutual fund invests will trail the returns of the overall market.
U.S. Government Agency Securities Risk - Securities issued by U.S. Government agencies or
government-sponsored entities may not be guaranteed by the U.S. Treasury. If a government-
sponsored entity is unable to meet its obligations, the securities of the entity will be adversely
impacted.
Cybersecurity Risk - Rodgers and its service providers are subject to risks associated with a breach
in cybersecurity. Cybersecurity is a generic term used to describe the technology, processes and
practices designed to protect networks, systems, computers, programs and data from both
intentional cyber-attacks and hacking by other computer users as well as unintentional damage or
interruption that, in either case, can result in damage or interruption from computer viruses,
network failures, computer and telecommunications failures, infiltration by unauthorized persons
and security breaches, usage errors by their respective professionals, power outages and
catastrophic events such as fires, tornadoes, floods, hurricanes and earthquakes. A cybersecurity
breach could expose Rodgers to substantial costs (including, without limitation, those associated
with forensic analysis of the origin and scope of the breach, increased and upgraded cybersecurity,
identity theft, unauthorized use of proprietary information, litigation, the dissemination of
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confidential and proprietary information and reputational damage), civil liability as well
as regulatory inquiry and/or action. While Rodgers has established a business continuity
plan in the event of, and risk management strategies, systems, policies and procedures to
seek to prevent, cybersecurity breaches, there are inherent limitations in such plans,
strategies, systems, policies and procedures including the possibility that certain risks have
not been identified.
Assumption of Catastrophe Risk - Investments may be subject to the risk of loss arising
from direct or indirect exposure to various catastrophic events, including the following:
hurricanes, earthquakes and other natural disasters; war, terrorism and other armed
conflicts; cyberterrorism; major or prolonged power outages or network interruptions; and
public health crises, including infectious disease outbreaks, epidemics and pandemics. To
the extent that any such event occurs and has a material effect on global financial markets
or specific markets or issuers in which Rodgers invests (or has a material negative impact
on the operations of Rodgers or service providers), the risks of loss can be substantial and
could have a material adverse effect on client investments.
Disciplinary Information
Rodgers and its employees have not been involved in any legal or disciplinary events in
the past 10 years that would be material to a Client’s evaluation of the company or its
personnel.
Other Financial Industry Activities and Affiliations
We are affiliated with Arden Trust Company (“Arden”), a Delaware limited purpose trust
company providing corporate trustee services. The recommendation of Arden for trust or
other services creates a conflict of interest since our affiliate would receive additional
compensation as a result of using their services. You are under no obligation to use Arden
as a corporate trustee.
We are affiliated with Comprehensive Brokerage Services, LLC (“CBS”), also referred to
as Kestra Insurance Planning, a brokerage general insurance agency that supports
insurance agents using their services to sell life insurance and annuity products. We may
use CBS to assist us in placing insurance products where such products are appropriate for
our clients. Our use of CBS to provide you insurance and annuity products creates a
conflict of interest since our affiliate would receive additional compensation as a result of
using their services.
We are affiliated with Kestra Investment Management, LLC (“Kestra IM”), an investment
adviser which provides discretionary investment portfolio management services. Our
recommendation of Kestra IM to provide portfolio management services creates a conflict
of interest since our affiliate would earn additional compensation as a result of using their
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services. You are under no obligation to use Kestra IM as a portfolio manager.
Code of Ethics, Participation or Interest in Client Transactions
and Personal Trading
On occasion, managers, members and/or associated persons of Rodgers may own
securities products that are also recommended to Clients, which may present a potential
conflict of interest. However, as a preventative measure, all Client transactions will be
executed before any such personal transactions for affiliated persons of Rodgers. In
addition to this measure, Rodgers has adopted a Code of Ethics (“Code”) in compliance
with Rule 204A-1 under the Investment Advisers Act of 1940 to establish standards and
procedures to guard against impropriety and conflict in addition to reflecting Rodgers’
fiduciary obligations in accordance with the applicable federal securities laws. The Code
covers General Principles, Definition of Access Persons, Standards of Conduct, General
Restrictions, Reporting and Accountability, Administration and Construction of the Code,
and Miscellaneous Provisions such as recordkeeping requirements. Clients and
prospective Clients may obtain a copy of the Code of Ethics by contacting Rodgers’ Chief
Compliance Officer, at 717-560-3800.
The Code includes among other principles, the following:
• No person associated with Rodgers may buy or sell securities for their personal
portfolio(s) if the decision to do so is based in whole or in part on information
obtained through the association with Rodgers, unless the information is
reasonably available to the investing public.
• Rodgers maintains a list of all securities holdings for itself, and for all associated
persons who have access to recommendations made to its Clients. A manager, or
his/her designee, reviews the list of holdings on a regular basis.
Rodgers requires that all associated persons report their personal securities transactions
within thirty (30) days of the end of each calendar quarter. A manager or his/her
designee reviews the transactions quarterly.
• Rodgers requires that all associated persons act in accordance with all
applicable federal and state regulations.
• Failure to comply with these points may result in the termination of the associated
person.
In the normal course of business, managers, members and/or associated persons of
Rodgers may provide gifts and entertainment to various Clients and other persons. These
gifts and entertainment are not premised upon any specific Client referrals or any
expectation of any other type of benefit to Rodgers.
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Brokerage Practices
General
Rodgers has selected Charles Schwab & Co., Inc. (“Schwab”) and Fidelity Institutional
Wealth Services as custodian for our clients’ accounts. As a registered broker-dealer and
a member of the Securities Investor Protection Corporation (SIPC), Schwab is subject to
certain regulations intended to protect assets held in brokerage accounts maintained at
Schwab. Fidelity Institutional Wealth Services is a business unit of Fidelity Investments
(“Fidelity”) member FINRA/SIPC/NFA. S c h w a b and Fidelity are unaffiliated SEC-
registered broker-dealers and SIPC members. Schwab and Fidelity offer services to
independent investment advisers that include custody of securities, trade execution,
clearance and settlement of transactions. However, Schwab and Fidelity have no duty to
supervise or monitor the activity of Rodgers. In addition, Schwab and Fidelity do not make
any determination as to the suitability of the investment activity undertaken by Rodgers
relative to its Client accounts. Rodgers receives some benefits from Schwab and Fidelity
through its participation in the programs.
While there are several important factors in broker selection, Rodgers may direct trades to
brokers that charge commissions higher than those obtainable from other brokers. In
selecting a broker for any transaction or series of transactions, Rodgers may consider a
number of factors in addition to commission rates, including, for example, net price,
reputation, financial strength and stability, efficiency of execution and error resolution,
block trading and block position capabilities, willingness to execute related or unrelated
difficult transactions in the future, order of call, on- line access to computerized data
regarding Client accounts, the availability of stocks to borrow for short trades, custody,
record keeping or other similar services, and matters involved in the receipt of general
brokerage services.
Generally, in addition to a broker’s ability to provide the “best execution,” Rodgers may
also consider the value of ancillary services such as research a broker-dealer has provided
or may be willing to provide. Rodgers does not commit itself to providing any specified
level of volume or commissions in order to obtain this research. In some cases, the
commissions or other transaction fees charged by a particular broker-dealer for a particular
transaction or set of transactions may be greater than the amounts another broker-dealer
who did not provide research might charge. This research may not be used for the exclusive
benefit of the Clients whose activity the broker considered when providing the research.
Ancillary Economic Benefits
As noted above, Rodgers participates in the Schwab Advisor Services program and the
Fidelity Institutional Wealth Services program, and Rodgers may recommend Schwab and
Fidelity to Clients for custody and brokerage services. There is no direct link between
Rodgers’ participation in the programs and the investment advice it gives to its Clients,
although Rodgers receives economic benefits through its participation in the programs that
are typically not available to retail investors. These benefits include: receipt of duplicate
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Client statements and confirmations; research-related products and tools; consulting
services; access to a trading desk; access to block trading (which provides the ability to
aggregate securities transactions for execution and then allocate the appropriate shares to
Client accounts); the ability to have advisory fees deducted directly from Client accounts;
access to an electronic communications network for Client order entry and account
information; access to mutual funds with no transaction fees and to certain institutional
money managers; and discounts on compliance, marketing, research, technology, and
practice management products or services provided to Rodgers by third party vendors.
Some of the products and services made available by Schwab and Fidelity through the
programs may benefit Rodgers but may not benefit its Client accounts. These products or
services may assist Rodgers in managing and administering Client accounts, including
accounts not maintained at Schwab and Fidelity. Other services made available by Schwab
and Fidelity are intended to help Rodgers manage and further develop its business
enterprise. The benefits received by Rodgers do not depend on the amount of brokerage
transactions directed to Schwab or Fidelity. As part of its fiduciary duties to Clients,
Rodgers endeavors at all times to put the interests of its Clients first. Clients should be
aware, however, that the receipt of economic benefits by Rodgers and/or its employees
creates a potential conflict of interest and may indirectly influence Rodgers’ choice of
Schwab and Fidelity as the broker-dealer and custodian.
Although Rodgers believes that the products and services offered by Schwab are
competitive in the marketplace for similar services offered by other broker-dealers and
custodians, the arrangement with Schwab for use of their iRebal service may affect
Rodgers independent judgement in recommending certain Client accounts use Schwab as
the broker or custodian for client accounts.
Rodgers may recommend Clients use the Schwab iRebal service. The iRebal service is
used by Rodgers to help improve efficiency and reduce the costs of rebalancing a Clients
portfolio. For Clients setup to use iRebal, their portfolios can automatically rebalance the
Clients portfolio based on criteria determined by Rodgers and the IPS.
Trade Allocation and Aggregation
ladder. Equity
When purchasing or selling the same security for more than one Client and when
applicable, Rodgers may aggregate an order to ensure Clients receive the same price.
Fixed income trades of individual bonds are generally aggregated when Clients are in
trade
need of similar holdings to construct or update a bond
recommendations are typically limited to ETFs and mutual funds. Due to the unique
investment holdings and tax situation of each client, equity trades are generally not able
to be aggregated. By aggregating orders, it ensures that no particular Client is favored over
other Clients. Specifically, each Client that participates in an aggregated order will
participate at the average share price for all transactions in that security on that business
day. Securities are allocated in proportion to the size of the order placed for each account.
In the event an order is partially filled, Rodgers will allocate securities pro rata based on
the original order. However, Rodgers may increase or decrease the amount of securities
allocated if it would be impractical to allocate a small number of securities among the
accounts participating in the transaction. Employees of the Company will not participate
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in any trading done on an aggregate basis. Instead, employees can trade after all Client
trades have been executed.
Trade Errors
From time to time, Rodgers may experience a trade error caused by Rodgers or an
executing broker. In an event that a trade error occurs, Rodgers will ensure that a Client
account is “made whole.” Thus, trades are adjusted as needed in order to put the Client in
such a position as if the error had never occurred at no cost to the Client. Rodgers also will
not use future brokerage to compensate a broker either directly or indirectly for absorbing
the cost of correcting an error in an earlier transaction.
For accounts custodied at Fidelity, Rodgers corrects trade errors through its trade error
account with Fidelity. The account keeps a balance of trade errors, which nets the losses
and gains each quarter. If the quarterly net is a gain greater than $100, it is donated to a
charity. If the quarterly net is a loss greater than $100, Rodgers will pay the loss. If Rodgers
is unable to correct the trade in the trade error account due to Fidelity’s policies and
procedures, the trade is corrected in the client’s account. In that case, the gains are retained
by the client and clients are made whole by Rodgers for any losses.
For accounts at Schwab, Rodgers will place a correcting trade with Schwab. If an
investment gain results from the correcting trade, the gain will remain in the client account
unless the same error involves other client accounts (s) that should have received the gain,
it is not permissible for the client to retain the gain, or the client decides to forgo the gain
(e.g., due to tax reasons). Schwab will donate the amount of any gain of $100 and over to
charity. If a loss occurs greater than $100, Rodgers will pay for the loss. Schwab will
maintain the loss or gain if it is under $100 to minimize and offset its administrative time
and expense. Generally, if related errors result in both gains and losses, they may be
“netted”. If Rodgers is unable to correct the trade in the trade error account due to Schwab’s
policies and procedures, the trade is corrected in the client’s account. In that case, the gains
are retained by the client and clients are made whole by Rodgers for any losses.
Rodgers attempts to minimize trade errors by promptly reconciling confirmations with
order tickets and intended orders, and by reviewing past trade errors to understand the
internal control breakdown that caused the errors.
Review of Accounts
Most Clients of Rodgers are managed and reviewed on a continuous basis. Overall
investment management, market prospects and individual issue prospects are considered
in the review process. Triggering factors that may affect an account review could be any
material change in a Client’s investment objectives and constraints, changes to Rodgers’
quantitative models, as well as general economic factors or other relevant situations that
may alter a Client’s account. All account reviews are conducted by the designated
investment adviser professional primarily responsible for each account.
Generally, the Client retaining financial planning services would not receive any
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scheduled reviews or on-going reports, unless specifically requested and retained to
provide such services by the Client.
Reporting
As may be retained by Clients, reports are individualized, thereby, the nature and
frequency are determined by Client need and the services offered. However, most of the
Clients of Rodgers will receive quarterly reports summarizing the investment performance
of their account(s), in addition to annual reports containing tax-related information.
Client Referrals and Other Compensation
Rodgers does not directly or indirectly compensate any person or promoter for Client referrals.
Custody
All Clients’ accounts are held in custody by unaffiliated broker/dealers or banks, but
Rodgers can access many Clients’ accounts through its ability to debit advisory fees. For
this reason, Rodgers is considered to have custody of Client assets. Account custodians
send statements directly to the account owners on at least a quarterly basis. Clients should
carefully review these statements, and should compare these statements to any account
information provided by Rodgers.
Investment Discretion
Rodgers offers Clients investment management services as covered in the Investment
Advisory Agreement where each Client’s investment account and portfolio is managed on
a regular and continuous basis. Rodgers may assist Client in determining, among other
things, suitability, investment objectives, goals, time horizons, and risk tolerances. The
Client’s IPS will be developed from these goals and objectives, and Rodgers will manage
the Client’s portfolio based on that IPS. Rodgers will manage Client accounts on a
discretionary basis.
Voting Client Securities
Rodgers will not exercise proxy voting authority over Client securities. The obligation to
vote Client proxies shall rest with Clients. Clients shall in no way be precluded from
contacting Rodgers for advice or information about a particular proxy vote. However,
Rodgers shall not be deemed to have proxy voting authority solely as a result of providing
such advice to Clients. With regard to all matters for which shareholder action is required
or solicited with respect to securities beneficially held by a Client’s account, such as (i) all
matters relating to class actions, including without limitation, matters relating to opting in
or opting out of a class and approval of class settlements; and (ii) bankruptcies or
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reorganizations, Rodgers affirmatively disclaims responsibility for voting (by proxies or
otherwise) on such matters and will not take any action with regard to such matters.
Rodgers may act on tender offers for securities held in Client accounts when deemed to
be in the best interest of Clients.
Financial Information
We do not require or solicit prepayment of fees six months in advance. We are not subject
to any financial commitment that impairs our ability to meet contractual and fiduciary
commitments to clients, nor have we been the subject of a bankruptcy petition.
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