Overview

Assets Under Management: $1.6 billion
Headquarters: LANCASTER, PA
High-Net-Worth Clients: 549
Average Client Assets: $2.5 million

Frequently Asked Questions

RODGERS & ASSOCIATES is a fee-based investment advisor. Detailed fee schedules are available in their SEC Form ADV filing.

Yes. As an SEC-registered investment advisor (CRD #121700), RODGERS & ASSOCIATES is subject to fiduciary duty under federal law.

RODGERS & ASSOCIATES is headquartered in LANCASTER, PA.

RODGERS & ASSOCIATES serves 549 high-net-worth clients according to their SEC filing dated March 30, 2026. View client details ↓

According to their SEC Form ADV, RODGERS & ASSOCIATES offers financial planning and portfolio management for individuals. View all service details ↓

RODGERS & ASSOCIATES manages $1.6 billion in client assets according to their SEC filing dated March 30, 2026.

According to their SEC Form ADV, RODGERS & ASSOCIATES serves high-net-worth individuals. View client details ↓

Services Offered

Services: Financial Planning, Portfolio Management for Individuals

Clients

Number of High-Net-Worth Clients: 549
Percentage of Firm Assets Belonging to High-Net-Worth Clients: 83.12%
Average Client Assets: $2.5 million
Total Client Accounts: 3,544
Discretionary Accounts: 3,544

Regulatory Filings

CRD Number: 121700
Filing ID: 2079785
Last Filing Date: 2026-03-30 11:11:43

Form ADV Documents

Additional Brochure: RA FINANCIAL SERVICES FORM ADV PART 2A (2026-03-30)

View Document Text
Cover Page Form ADV Part 2A RA Financial Services 2025 Lititz Pike Lancaster, PA 17601 www.rodgers-associates.com March 2026 This brochure provides information about the qualifications and business practices of Rodgers & Associates, LLC, doing business as RA Financial Services (“RAFS”). If you have any questions about the contents of this brochure, please contact us at 717-560-3800. The information in this brochure has not been approved or verified by the United States Securities and Exchange Commission or by any state securities authority. RAFS is a registered investment adviser. Registration does not imply any level of skill or training. A copy of RAFS’s Complete Form ADV Brochure and Brochure Supplement is available without charge by contacting RAFS at (717) 560-3800. Additional information about RAFS is also available on the SEC’s website at www.adviserinfo.sec.gov. 1 Material Changes There have been no material changes to this Brochure since the last annual update in March 2025. Clients are encouraged to review the Brochure in its entirety. 2 Table of Contents Cover Page ............................................................................................................................................... 1 Table of Contents Material Changes ...................................................................................................................................... 2 Table of Contents ..................................................................................................................................... 3 Advisory Business .................................................................................................................................... 4 Fees and Compensation ............................................................................................................................ 5 Performance-Based Fees and Side-by-Side Management ......................................................................... 7 Types of Clients ....................................................................................................................................... 7 Methods of Analysis, Investment Strategies and Risk of Loss ................................................................. 7 Disciplinary Information ........................................................................................................................ 10 Other Financial Industry Activities and Affiliations............................................................................... 10 Code of Ethics, Participation or Interest in Client Transactions and Personal Trading .......................... 11 Brokerage Practices ................................................................................................................................ 12 Review of Accounts ............................................................................................................................... 14 Client Referrals and Other Compensation .............................................................................................. 15 Custody .................................................................................................................................................. 15 Investment Discretion ............................................................................................................................. 15 Voting Client Securities ......................................................................................................................... 15 Financial Information ............................................................................................................................. 15 3 Advisory Business Firm History Rodgers & Associates (“Rodgers”), a registered investment adviser specializing in wealth management services, offers investment management, financial planning, and consultation services mainly to individuals who are nearing retirement or already retired. Rodgers & Associates was founded in 1996 by Rick & Jessica Rodgers. On July 1, 2024, Bluespring Wealth Partners, LLC acquired Rodgers & Associates, LLC (the “Transaction”). In connection with the Transaction, Rodgers & Associates, Ltd., a Pennsylvania Corporation, was converted to a Delaware limited liability company with the name Rodgers & Associates, LLC. As of December 31, 2024, Rodgers, managed $1,630,281,071, on a discretionary basis on behalf of approximately 997 Clients. RAFS offers an alternative form of investment management services to clients with investable assets generally below $1,000,000. As of December 31, 2024, RAFS managed $124,255,826 on a discretionary basis on behalf of approximately 180 Clients. Services Provided Investment Management Services RAFS offers Clients investment management services as covered in the Investment Advisory Agreement where each Client’s investment account and portfolio is managed on a regular and continuous basis. RAFS may assist Clients in determining, among other things, suitability, investment objectives, goals, time horizons, and risk tolerances. The Client’s investment policy statement (“IPS”) will be developed from these goals and objectives, and RAFS will manage the Client’s portfolio based on that IPS, primarily using exchange traded funds (“ETFs”) or mutual funds. RAFS will manage advisory accounts on a discretionary basis. Account supervision is guided by stated objectives of the Client (e.g., maximum capital appreciation, growth, income, or growth and income). Within its discretionary capacity, RAFS may, without specific approval by the Client, purchase or sell securities to meet investment needs of the Client. RAFS recommends Clients utilize a rebalancing program that is exclusively offered by Charles Schwab. The rebalancing program is called iRebal and will be used to assist RAFS in maintaining a Client’s recommended asset allocation that is noted in the Client’s IPS. Financial Planning Services RAFS offers financial planning services to include comprehensive or segmented (limited) financial plans, investment plans, and/or individual consultations regarding a Client’s financial affairs as covered in the Investment Advisory Agreement. The design and implementation of a financial plan may begin with the process of gathering data regarding income, expenses, taxes, insurance coverage, retirement plans, wills, trusts, investments and/or other relevant information pertaining to a Client’s overall financial situation. This information is carefully analyzed taking into account a Client’s goals and stated objectives, and a series of recommendations and/or alternative strategies 4 will be developed which are designed to achieve optimum overall results. Typically, a completed financial plan will be presented to the Client within ninety (90) days of the contract date, provided that the Client has promptly provided all information needed to prepare the financial plan. Hourly Consultation Services In addition to offering investment management and financial planning services, RAFS may also offer specific administrative and consulting services on an hourly basis. This hourly consultation service may take the form of general investment advice and, if applicable, financial planning, for individuals and/or institutions. It may also take the form of investment advice for individuals or institutions that do not meet the minimum requirement for the investment management service. Additionally, it may take the form of various consulting arrangements. From time to time, RAFS offers liquidation advice on Clients’ existing holdings in partnerships investing in equipment leasing, cable television, fast food franchising, agriculture, raw land, alternative energy, research and development, and leveraged buy-outs. Additionally, RAFS may also offer liquidation advice on real estate investment trusts. RAFS does not recommend the purchase of any such investment partnership or real estate investment trust. Fees and Compensation Investment Management Services Fees generally are based on a percentage of assets under management, and in no case will fees exceed 3% of assets under management. Additionally, fees are not collected for services to be performed more than six (6) months in advance. Payments of fees may be made directly by the Client, or debited from the Client’s account by the custodian holding the Client’s funds and securities. However, two criteria must be met when the Client account is debited by the custodian: (1) the Client provides written authorization permitting the fees to be paid directly from the Client’s account held by the independent custodian; and (2) the custodian agrees to send to the Client a statement, at least quarterly, indicating all amounts disbursed from the account including the amount of advisory fees paid directly to RAFS. Additionally, RAFS does not have physical custody of Clients’ funds or securities. RAFS’ standard fee schedule is as follows: Clients will be charged 1.00% annually of the market value of the account. Note: The above-referenced fee schedule reflects the standard fees charged by RAFS, however, fees are negotiable. Further, fees will be paid quarterly in advance based on prior end-of-period market values. For 5 purposes of determining fees due to Rodgers, “market value” includes the value of all investments and any cash and cash equivalents. Pro-rated fees will be applied to additions to the Client’s custody account in the amount of $25,000 or more in any single day. Pro-rated fees will be rebated for withdrawals from the Client’s custody account in the amount of $25,000 or more in any single day. This policy, however, does not apply to the establishment of a new account or the termination of an account, which results in pro-rated billing or rebating regardless of the amount contributed or withdrawn. All fees paid to RAFS for investment management services are separate and distinct from the fees and expenses charged by ETFs and mutual funds to their shareholders. These fees and expenses are described in each fund’s prospectus. These fees will generally include a management and/or administrative fee, other fund expenses, and a possible distribution fee. If the fund also imposes sales charges, a Client may also pay an initial or deferred sales charge. A Client could invest in a mutual fund or ETF directly, without the services of RAFS. In that case, the Client would not pay an investment advisory fee to RAFS. However, the Client also would not receive the services provided by RAFS which are designed, among other things, to assist the Client in determining which mutual funds or ETFs are most appropriate to each Client’s financial condition and objectives. Accordingly, the Client should review both the fees charged by the funds, and the fees charged by RAFS, to fully understand the total amount of fees to be paid by the Client in order to evaluate the advisory services being received. Clients will also incur brokerage and other transaction costs, as further described in Brokerage Practices below. Financial Planning and Consultation Services In consideration of financial planning and consultation services provided by RAFS, the Client will pay RAFS an hourly fee of $400/hour. These hourly fees generally may be negotiable at the discretion of RAFS. As described in Review of Accounts below, face-to-face client interaction with RAFS personnel will be limited to an initial in person review and one annual review. Discussions at these in person reviews will generally cover investment goals and strategy, tax projections, performance results, and financial planning matters. Additional in person reviews will be provided at a fee of $250/hour, including preparation time. Fees for financial planning and consultation services that are charged on an hourly basis may require fifty percent (50%) of total fee due in advance based on an estimated number of hours of services to be provided. The Client agrees that the remainder of the fee is due upon completion of the services. If it appears that the quoted fees will exceed the estimated amount of time as stated above, RAFS will contact the Client to obtain approval prior to continuing such services. 6 Termination A Client’s Investment Advisory Agreement may be cancelled at any time, by either party, for any reason upon receipt of written notice to the other party. Upon termination of any account, any prepaid, pro-rata unearned fees will be promptly refunded, and any unpaid pro-rata fees will be due and payable. Performance-Based Fees and Side-by-Side Management RAFS does not charge any performance fees. Some investment advisers experience conflicts of interest in connection with the side-by-side management of accounts with different fee structures. However, these conflicts of interest are not applicable to RAFS. Types of Clients RAFS offers its investment management, financial planning, and consultation services to individuals, pension and profit sharing plans, trusts, corporations, and estates. The minimum assets under management for a Client receiving RAFS’s investment management services is generally $250,000. Accounts below this minimum may be negotiable and accepted on an individual basis at the firm’s discretion. Methods of Analysis, Investment Strategies and Risk of Loss Investment Strategy RAFS employs a quantitative security selection strategy for Investment Management Services Clients. In furtherance of this strategy, RAFS combines its research and valuation analyses with a disciplined quantitative methodology to manage Client accounts. RAFS therefore does not take into account any qualitative factors during its research and security selection processes with respect to mutual funds and ETFs. Clients receiving the alternative form of RAFS’s investment management services, as discussed in the Review of Accounts section below, will generally be invested exclusively in ETFs or a balanced fund. Risk of Loss – General All investing involves a risk of loss and the investment strategy offered by RAFS could lose money over short or even long periods. Performance could be negatively impacted by a number of different market risks including, but not limited to, that portfolio management techniques used by 7 RAFS may not produce the desired results. This could cause accounts to decline in value. In addition, RAFS may rely on information that turns out to be wrong. RAFS selects investments based, in part, on information provided by issuers to regulators or made directly available to RAFS by the issuers or other sources. RAFS is not always able to confirm the completeness or accuracy of such information, and in some cases, complete and accurate information is not available. Incorrect or incomplete information increases risk and could result in losses. Potential Risks of Investing with Mutual Funds and ETFs that RAFS recommends: Stock Market Risk - The mutual funds and ETFs that invest in equity securities are subject to stock market risk. Stock market risk is the possibility that stock prices overall will decline over short or extended periods. Markets tend to move in cycles, with periods of rising prices and periods of falling prices. Investing in small- and medium-sized companies involves greater risk than is customarily associated with more established companies. Stocks of such companies may be subject to more volatility in price than larger company securities. Foreign Securities Risk - Foreign securities are subject to the same market risks as U.S. securities, such as general economic conditions and company and industry prospects. However, foreign securities involve the additional risk of loss due to political, economic, legal, regulatory, and operational uncertainties including, but not limited to, the impact of social or political unrest, war, economic sanctions, and trade-related policies; differing accounting and financial reporting standards; limited availability of information; currency conversion; and pricing factors affecting investment in the securities of foreign businesses or governments. Emerging Market Securities Risk – Securities markets in emerging market countries may be smaller than those in more developed countries, making it more difficult to sell securities in order to take profits or avoid losses. Companies in these markets may have limited product lines, markets or resources, making it difficult to measure the value of the company. Potential political instability and corruption, as well as lower standards of regulation for business practices, increase the possibility of fraud and other legal problems. Public information may be limited with respect to emerging markets issuers and emerging markets issuers may not be subject to uniform accounting, auditing and financial standards and requirements comparable to those applicable to U.S. companies. Therefore, the value of strategies that invest in emerging markets may rise and fall substantially. REIT Securities Risk - A Real Estate Investment Trust (“REIT”) is an entity, typically a trust or corporation that accepts investments from a number of investors, pools the money, and then uses that money to invest in real estate through either actual property purchases or mortgage loans. While there are some benefits to owning REITs, which include potential tax benefits, income and the relatively low barrier to invest in real estate as compared to directly investing in real estate, REITs also have some increased risks as compared to more traditional investments such as stocks, bonds, and mutual funds. First, real estate investing can be highly volatile. Second, the specific REIT chosen may have a focus such as commercial real estate or real estate in a given location. Such 8 investment focus can be beneficial if the properties are successful, but lose significant principal if the properties are not successful. REITs may also employ significant leverage for the purpose of purchasing more investments with fewer investment dollars, which can enhance returns but also enhances the risk of loss. The success of a REIT is highly dependent upon the manager of the REIT. Interest Rate Risk - Bonds also experience market risk as a result of changes in interest rates. The general rule is that if interest rates rise, bond prices will fall and so will the mutual fund’s and ETF’s share price. The reverse is also true: if interest rates fall, bond prices will generally rise. A bond with a longer maturity (or a bond fund with a longer average maturity) will typically fluctuate more in price than a shorter term bond. Because of their very short-term nature, money market instruments carry less interest rate risk. Credit Risk - Bond mutual funds and ETFs are also exposed to credit risk, which is the possibility that the issuer of a bond will default on its obligation to pay interest and/or principal. U.S. Treasury securities, which are backed by the full faith and credit of the U.S. Government, have limited credit risk, while securities issued or guaranteed by U.S. Government agencies or government-sponsored enterprises that are not backed by the full faith and credit of the U.S. Government may be subject to varying degrees of credit risk. Corporate bonds rated BBB or above by Standard & Poor's are generally considered to carry moderate credit risk. Corporate bonds rated lower than BBB are considered to have significant credit risk. Of course, bonds with lower credit ratings generally pay a higher level of income to investors. Liquidity Risk - Liquidity risk exists when a particular security is difficult to trade. A mutual fund’s or an ETF’s investment in illiquid securities may reduce the returns of the mutual fund because the mutual fund or ETF may not be able to sell the assets at the time desired for an acceptable price, or might not be able to sell the assets at all. Call Risk - Many fixed income securities have a provision allowing the issuer to repay the debt early, otherwise known as a "call feature." Issuers often exercise this right when interest rates are low. Accordingly, holders of such callable securities may not benefit fully from the increase in value that other fixed income securities experience when rates decline. Furthermore, after a callable security is repaid early, a mutual fund or ETF would reinvest the proceeds of the payoff at current interest rates, which would likely be lower than those paid on the security that was called. Objective/Style Risk - All of the mutual funds and ETFs are subject, in varying degrees, to objective/style risk, which is the possibility that returns from a specific type of security in which a mutual fund invests will trail the returns of the overall market. U.S. Government Agency Securities Risk - Securities issued by U.S. Government agencies or government-sponsored entities may not be guaranteed by the U.S. Treasury. If a government- sponsored entity is unable to meet its obligations, the securities of the entity will be adversely impacted. 9 Cybersecurity Risk - RAFS and its service providers are subject to risks associated with a breach in cybersecurity. Cybersecurity is a generic term used to describe the technology, processes and practices designed to protect networks, systems, computers, programs and data from both intentional cyber-attacks and hacking by other computer users as well as unintentional damage or interruption that, in either case, can result in damage or interruption from computer viruses, network failures, computer and telecommunications failures, infiltration by unauthorized persons and security breaches, usage errors by their respective professionals, power outages and catastrophic events such as fires, tornadoes, floods, hurricanes and earthquakes. A cybersecurity breach could expose RAFS to substantial costs (including, without limitation, those associated with forensic analysis of the origin and scope of the breach, increased and upgraded cybersecurity, identity theft, unauthorized use of proprietary information, litigation, the dissemination of confidential and proprietary information and reputational damage), civil liability as well as regulatory inquiry and/or action. While RAFS has established a business continuity plan in the event of, and risk management strategies, systems, policies and procedures to seek to prevent, cybersecurity breaches, there are inherent limitations in such plans, strategies, systems, policies and procedures including the possibility that certain risks have not been identified. Assumption of Catastrophe Risk - Investments may be subject to the risk of loss arising from direct or indirect exposure to various catastrophic events, including the following: hurricanes, earthquakes and other natural disasters; war, terrorism and other armed conflicts; cyberterrorism; major or prolonged power outages or network interruptions; and public health crises, including infectious disease outbreaks, epidemics and pandemics. To the extent that any such event occurs and has a material effect on global financial markets or specific markets or issuers in which Rodgers invests (or has a material negative impact on the operations of Rodgers or service providers), the risks of loss can be substantial and could have a material adverse effect on client investments. Disciplinary Information RAFS and its employees have not been involved in any legal or disciplinary events in the past 10 years that would be material to a Client’s evaluation of the company or its personnel. Other Financial Industry Activities and Affiliations We are affiliated with Arden Trust Company (“Arden”), a Delaware limited purpose trust company providing corporate trustee services. The recommendation of Arden for trust or other services creates a conflict of interest since our affiliate would receive additional compensation as a result of using their services. You are under no obligation to use Arden as a corporate trustee. We are affiliated with Comprehensive Brokerage Services, LLC (“CBS”), also referred to as Kestra Insurance Planning, a brokerage general insurance agency that supports insurance agents 10 using their services to sell life insurance and annuity products. We may use CBS to assist us in placing insurance products where such products are appropriate for our clients. Our use of CBS to provide you insurance and annuity products creates a conflict of interest since our affiliate would receive additional compensation as a result of using their services. We are affiliated with Kestra Investment Management, LLC (“Kestra IM”), an investment adviser which provides discretionary investment portfolio management services. Our recommendation of Kestra IM to provide portfolio management services creates a conflict of interest since our affiliate would earn additional compensation as a result of using their services. You are under no obligation to use Kestra IM as a portfolio manager. Code of Ethics, Participation or Interest in Client Transactions and Personal Trading On occasion, managers, members and/or associated persons of RAFS may own securities products that are also recommended to Clients, which may present a potential conflict of interest. However, as a preventative measure, all Client transactions will be executed before any such personal transactions for affiliated persons of RAFS. In addition to this measure, RAFS has adopted a Code of Ethics (“Code”) in compliance with Rule 204A-1 under the Investment Advisers Act of 1940 to establish standards and procedures to guard against impropriety and conflict in addition to reflecting RAFS’s fiduciary obligations in accordance with the applicable federal securities laws. The Code covers General Principles, Definition of Access Persons, Standards of Conduct, General Restrictions, Reporting and Accountability, Administration and Construction of the Code, and Miscellaneous Provisions such as recordkeeping requirements. Clients and prospective Clients may obtain a copy of the Code of Ethics by contacting RAFS’s Chief Compliance Officer, at 717- 560-3800. The Code includes, among other principles, the following: • No person associated with RAFS may buy or sell securities for their personal portfolio(s) if the decision to do so is based in whole or in part on information obtained through the association with RAFS, unless the information is reasonably available to the investing public. • RAFS maintains a list of all securities holdings for itself, and for all associated persons who have access to recommendations made to its Clients. A manager or his/her designee reviews the list of holdings on a regular basis. • RAFS requires that all associated persons report their personal securities transactions within thirty (30) days of the end of each calendar quarter. A manager, or his/her designee, reviews the transactions quarterly. • RAFS requires that all associated persons act in accordance with all applicable federal and state regulations. • Failure to comply with these points may result in the termination of the associated person. 11 In the normal course of business, managers, members and/or associated persons of RAFS may provide gifts and entertainment to various Clients and other persons. These gifts, entertainment are not premised upon any specific client referrals or any expectation of any other type of benefit to RAFS. Brokerage Practices General RAFS has selected Charles Schwab & Co, Inc. as the custodian for RAFS Clients. As a registered broker-dealer and a member of the Securities Investor Protection Corporation (SIPC), Schwab is subject to certain regulations intended to protect assets held in brokerage accounts maintained at Schwab. Schwab is unaffiliated with RAFS, and offers services to independent investment advisers that include custody of securities, trade execution, clearance and settlement of transactions. However, Schwab has no duty to supervise or monitor the activity of RAFS. In addition, Schwab does not make any determination as to the suitability of the investment activity undertaken by RAFS relative to its Client accounts. RAFS receives some benefits from Schwab through its participation in the program. While there are several important factors in broker selection, RAFS may direct trades to brokers that charge commissions higher than those obtainable from other brokers. In selecting a broker for any transaction or series of transactions, RAFS may consider a number of factors in addition to commission rates, including, for example, reputation, financial strength and stability, efficiency of execution and error resolution, block trading and block position capabilities, order of call, on-line access to computerized data regarding Client accounts, custody, record keeping or other similar services, and matters involved in the receipt of general brokerage services. Generally, in addition to a broker’s ability to provide the “best execution,” RAFS may also consider the value of ancillary services such as research a broker-dealer has provided or may be willing to provide. RAFS does not commit itself to providing any specified level of volume or commissions in order to obtain this research. In some cases, the commissions or other transaction fees charged by a particular broker-dealer for a particular transaction or set of transactions may be greater than the amounts another broker-dealer who did not provide research might charge. This research may not be used for the exclusive benefit of the Clients whose activity the broker considered when providing the research. Ancillary Economic Benefits As noted above, RAFS participates in the Schwab Advisor Services customer program and RAFS recommends Schwab to Clients for custody and brokerage services. RAFS receives economic benefits through its participation in the program that are typically not available to retail investors. These benefits include: receipt of duplicate Client statements and confirmations; research- related products and tools; consulting services; access to a trading desk; the ability to have advisory fees deducted directly from Client accounts; access to an electronic communications network for 12 Client order entry and account information; access to mutual funds with no transaction fees and to certain institutional money managers; and discounts on compliance, marketing, research, technology, and practice management products or services provided to RAFS by third party vendors. Some of the products and services made available by Schwab through the programs may benefit RAFS but may not benefit its Client accounts. These products or services may assist RAFS in managing and administering Client accounts. Other services made available by Schwab are intended to help RAFS manage and further develop its business enterprise. The benefits received by RAFS do not depend on the amount of brokerage transactions directed to Schwab. As part of its fiduciary duties to Clients, RAFS endeavors at all times to put the interests of its Clients first. Clients should be aware, however, that the receipt of economic benefits by RAFS and/or its employees creates a potential conflict of interest and may indirectly influence RAFS’s choice of Schwab as the broker- dealer and custodian. Although RAFS believes that the products and services offered by Schwab are competitive in the marketplace for similar services offered by other broker-dealers and custodians, the arrangement with Schwab for use of their iRebal service may affect RAFS independent judgement in selecting or maintaining Schwab as the broker or custodian for client accounts. RAFS may recommend Clients use the Schwab iRebal service. The iRebal service is used by RAFS to help improve efficiency and reduce the costs of rebalancing a Clients portfolio. For Clients set up to use iRebal, their portfolios automatically rebalance based on criteria determined by RAFS and the IPS. Trade Aggregation Trade recommendations are typically limited to ETFs and mutual funds. Due to the unique tax situations of each client and the iRebal program, equity trades are generally not able to be aggregated. Trade Errors From time to time, RAFS may experience a trade error caused by RAFS or an executing broker. In an event that a trade error occurs, RAFS will ensure that a Client account is “made whole.” Thus, trades are adjusted as needed in order to put the Client in such a position as if the error had never occurred and at no cost to the Client. RAFS also will not use future brokerage to compensate a broker either directly or indirectly for absorbing the cost of correcting an error in an earlier transaction. For accounts at Charles Schwab & Co., Rodgers will place a correcting trade with Schwab. If an investment gain results from the correcting trade, the gain will remain in the client account unless the same error involves other client account(s) that should have received the gain, it is not permissible for the client to retain the gain, or the client decides to forego the gain (e.g., due to tax reason). Schwab will donate the amount of any gain $100 and over to charity. If a loss occurs greater than $100, Rodgers will pay for the loss. Schwab will maintain the loss or gain if it is under $100 to minimize and offset its administrative time and expense. Generally, if related errors result in both gains and losses, they may 13 be “netted”. If Rodgers is unable to correct the trade in Schwab’s error account due to Schwab’s policies and procedures, the trade may be corrected in the client’s account. In that case, the gains are retained by the client and clients are made whole by Rodgers for any losses. RAFS attempts to minimize trade errors by promptly reconciling confirmations with order tickets and intended orders, and by reviewing past trade errors to understand the internal control breakdown that caused the errors. Review of Accounts Review Client accounts of RAFS are generally managed and reviewed on a continuous basis. Overall investment management, market prospects and individual issue prospects are considered in the review process. Triggering factors that may affect an account review could be any material change in a Client’s investment objectives and constraints, changes to RAFS’s quantitative models, as well as general economic factors or other relevant situations that may alter a Client’s account. All account reviews are conducted by the designated investment adviser professional primarily responsible for each account. Face-to-face client interaction with RAFS personnel will be limited to an initial in person review and one annual review. Discussions at these in person reviews will generally cover investment goals and strategy, tax projections, performance results, and financial planning matters. Clients are free to contact RAFS personnel by phone as needed. As noted above in the Fees and Compensation section above, additional in person reviews will be provided at a fee of $250/hour, including preparation time. Reporting As may be retained by Clients, reports are individualized, thereby, the nature and frequency are determined by Client need and the services offered. However, most of the Clients of RAFS will receive quarterly reports by mail summarizing the investment performance of their account(s), in addition to annual reports containing tax-related information. Financial Planning Services Generally, the Client retaining financial planning services would not receive any scheduled reviews or on-going reports, unless specifically requested and retained to provide such services by the Client. 14 Client Referrals and Other Compensation RAFS does not directly or indirectly compensate any person or promoter for Client referrals. Custody All Clients’ accounts are held in custody by unaffiliated broker/dealers or banks, but RAFS can access many Clients’ accounts through its ability to debit advisory fees. For this reason, RAFS is considered to have custody of Client assets. Account custodians send statements directly to the account owners on at least a quarterly basis. Clients should carefully review these statements, and should compare these statements to any account information provided by RAFS. Investment Discretion RAFS offers Clients investment management services as covered in the Investment Advisory Agreement where each Client’s investment account and portfolio is managed on a regular and continuous basis. RAFS may assist Client in determining, among other things, suitability, investment objectives, goals, time horizons, and risk tolerances. The Client’s personal investment policy will be developed from these goals and objectives, and RAFS will manage the Client’s portfolio based on that policy. RAFS will manage advisory accounts on a discretionary basis. Voting Client Securities RAFS will not exercise proxy voting authority over Client securities. The obligation to vote Client proxies shall rest with Clients. Clients shall in no way be precluded from contacting RAFS for advice or information about a particular proxy vote. However, RAFS shall not be deemed to have proxy voting authority solely as a result of providing such advice to Clients. With regard to all matters for which shareholder action is required or solicited with respect to securities beneficially held by a Client’s account, such as (i) all matters relating to class actions, including without limitation, matters relating to opting in or opting out of a class and approval of class settlements; and (ii) bankruptcies or reorganizations, RAFS affirmatively disclaims responsibility for voting (by proxies or otherwise) on such matters and will not take any action with regard to such matters. RAFS may act on tender offers for securities held in Client accounts when deemed to be in the best interest of Clients. Financial Information We do not require or solicit prepayment of fees six months in advance. We are not subject to any financial commitment that impairs our ability to meet contractual and fiduciary commitments to clients, nor have we been the subject of a bankruptcy petition. 15

Primary Brochure: RODGERS & ASSOCIATES, LTD. FORM ADV PART 2A (2026-03-30)

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Cover Page Form ADV Part 2A Rodgers & Associates, LLC 2025 Lititz Pike Lancaster, PA 17601 www.rodgers-associates.com March 2026 This brochure provides information about the qualifications and business practices of Rodgers & Associates, LLC. (“Rodgers”). If you have any questions about the contents of this brochure, please contact us at 717-560-3800. The information in this brochure has not been approved or verified by the United States Securities and Exchange Commission or by any state securities authority. Rodgers is a registered investment adviser. Registration does not imply any level of skill or training. A copy of Rodgers’ Complete Form ADV Brochure and Brochure Supplement is available without charge by contacting Rodgers at 717-560-3800. Additional information about Rodgers is available on the SEC’s website at www.adviserinfo.sec.gov. 1 Material Changes There have been no material changes to this Brochure since the last annual update in March 2025. Clients are encouraged to review the Brochure in its entirety. 2 Table of Contents Cover Page ............................................................................................................................................................ 1 Material Changes ................................................................................................................................................. 2 Table of Contents ................................................................................................................................................. 3 Advisory Business ................................................................................................................................................ 4 Fees and Compensation ....................................................................................................................................... 5 Performance Based Fees and Side-by-Side Management .................................................................................. 7 Types of Clients .................................................................................................................................................... 7 Methods of Analysis, Investment Strategies and Risk of Loss .......................................................................... 7 Disciplinary Information ................................................................................................................................... 10 Other Financial Industry Activities and Affiliations ....................................................................................... 10 Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ............................ 11 Brokerage Practices ........................................................................................................................................... 12 Review of Accounts ............................................................................................................................................ 14 Client Referrals and Other Compensation ...................................................................................................... 15 Custody ............................................................................................................................................................... 15 Investment Discretion ........................................................................................................................................ 15 Voting Client Securities ..................................................................................................................................... 15 Financial Information ........................................................................................................................................ 16 3 Advisory Business Firm History Rodgers, a registered investment adviser specializing in wealth management services, offers investment management, financial planning, and consultation services mainly to individuals nearing or already retired. Rodgers & Associates was founded in 1996 by Rick & Jessica Rodgers. On July 1, 2024, Bluespring Wealth Partners, LLC acquired Rodgers & Associates, LLC (the “Transaction”). In connection with the Transaction, Rodgers & Associates, Ltd., a Pennsylvania Corporation, was converted to a Delaware limited liability company named Rodgers & Associates, LLC. As of December 31, 2025, Rodgers managed $1,630,281,071 on a discretionary basis on behalf of approximately 997 Clients. Services Provided Investment Management Services Rodgers offers Clients investment management services as covered in the Investment Advisory Agreement where each Client’s investment account and portfolio is managed on a regular and continuous basis. Rodgers may assist Client in determining, among other things, suitability, investment objectives, goals, time horizons, and risk tolerances. The Client’s investment policy statement (“IPS”) will be developed from these goals and objectives, and Rodgers will manage the Client’s portfolio based on that IPS. Rodgers will manage advisory accounts on a discretionary basis. Account supervision is guided by stated objectives of the Client (e.g., maximum capital appreciation, growth, income, or growth and income). Financial Planning Services Rodgers offers financial planning services to include comprehensive or segmented (limited) financial plans, investment plans, and/or individual consultations regarding a Client’s financial affairs as covered in the Investment Advisory Agreement. The design and implementation of a financial plan may begin with the process of gathering data regarding income, expenses, taxes, insurance coverage, retirement plans, wills, trusts, investments and/or other relevant information pertaining to a Client’s overall financial situation. This information is carefully analyzed taking into account a Client’s goals and stated objectives, and a series of recommendations and/or alternative strategies will be developed which are designed to achieve optimum overall results. Typically, a completed financial plan will be presented to the Client within ninety (90) days of the contract date, provided that the Client has promptly provided all information needed to prepare the financial plan. Hourly Consultation Services In addition to offering investment management and financial planning services, Rodgers may also offer specific administrative and consulting services on an hourly basis. This hourly consultation service may take the form of general investment advice and, if applicable, financial planning, for individuals and/or institutions. It may also take the form of investment advice for individuals or institutions that do not meet the minimum requirement for the investment management service. 4 Additionally, it may take the form of various consulting arrangements. From time to time, Rodgers offers liquidation advice on Clients’ existing holdings in partnerships investing in equipment leasing, cable television, fast food franchising, agriculture, raw land, alternative energy, research and development, and leveraged buyouts. Additionally, Rodgers may also offer liquidation advice on real estate investment trusts. Rodgers does not recommend the purchase of any such investment partnership or real estate investment trust. Fees and Compensation Investment Management Services Fees generally are based on a percentage of assets under management, and in no case will fees exceed 3% of assets under management. Additionally, fees are not collected for services to be performed more than six (6) months in advance. Payments of fees may be made directly by the Client, or debited from the Client’s account by the custodian holding the Client’s funds and securities. However, two criteria must be met when the Client account is debited by the custodian: (1) the Client provides written authorization permitting the fees to be paid directly from the Client’s account held by the independent custodian; and (2) the custodian agrees to send to the Client a statement, at least quarterly, indicating all amounts disbursed from the account including the amount of advisory fees paid directly to Rodgers. Additionally, Rodgers does not have physical custody of Clients’ funds or securities. Rodgers’ standard fee schedule is as follows: Market Value of Portfolio From $0 - $500,000 From $500,001 - $1,000,000 From $1,000,001 - $5,000,000 The balance over $5,000,001 Annual Fee 1.25% 1.00% .75% .50% Note: The above-referenced fee schedule reflects the standard fees charged by Rodgers, however, fees are negotiable. Further, fees will be paid quarterly in advance based on prior end-of-period market values. Therefore, Clients will be charged an appropriate percentage management fee for that portion of their account market value which falls within the value ranges as specified above. For purposes of determining fees due to Rodgers, “market value” includes the value of all investments, any cash and cash equivalents, and any margin accounts under Rodgers’ management. Accounts managed by Rodgers of Clients’ family members sharing a household will be aggregated for purposes of applying the fee break points. The Client may request aggregation of accounts of family members not sharing a household and Rodgers may approve or decline such request in its sole discretion. 5 Pro-rated fees will be applied to additions to the Client’s custody account in the amount of $25,000 or more in any single day. Pro-rated fees will be rebated for withdrawals from the Client’s custody account in the amount of $25,000 or more in any single day. This policy, however, does not apply to the establishment of a new account or the termination of an account, which results in pro-rated billing or rebating regardless of the amount contributed or withdrawn. All fees paid to Rodgers for investment management services are separate and distinct from the fees and expenses charged by ETFs and mutual funds to their shareholders. These fees and expenses are described in each fund’s prospectus. These fees will generally include a management fee, other fund expenses, and a possible distribution fee. If the fund also imposes sales charges, a Client may also pay an initial or deferred sales charge. A Client could invest in a mutual fund directly, without the services of Rodgers. In that case, the Client would not pay an investment advisory fee to Rodgers. However, the Client also would not receive the services provided by Rodgers which are designed, among other things, to assist the Client in determining which mutual fund or funds are most appropriate to each Client’s financial condition and objectives. Accordingly, the Client should review both the fees charged by the funds, and the fees charged by Rodgers, to fully understand the total amount of fees to be paid by the Client in order to evaluate the advisory services being received. Clients will also incur brokerage and other transaction costs, as further described in Brokerage Practices below. Financial Planning and Consultation Services In consideration of financial planning and consultation services provided by Rodgers, the Client will pay Rodgers an hourly fee of $400/hour. These hourly fees generally may be negotiable at the discretion of Rodgers. Fees for financial planning and consultation services that are charged on an hourly basis may require fifty percent (50%) of total fee due in advance based on an estimated number of hours of services to be provided. The Client agrees that the remainder of the fee is due upon completion of the services. If it appears that the quoted fees will exceed the estimated amount of time as stated above, Rodgers will contact the Client to obtain approval prior to continuing such services. Termination A Client’s Investment Advisory Agreement may be cancelled at any time, by either party, for any reason upon receipt of written notice to the other party. Upon termination of any account, any prepaid, pro-rata unearned fees will be promptly refunded, and any unpaid pro-rata fees will be due and payable. 6 Performance Based Fees and Side-by-Side Management Rodgers does not charge any performance fees. Some investment advisers experience conflicts of interest in connection with the side-by-side management of accounts with different fee structures. However, these conflicts of interest are not applicable to Rodgers. As described above under “Fees and Compensation,” Rodgers’ fees are billed on the entire market value of a Client’s account, including investments, cash and cash equivalents, and any margin value. Rodgers could be incentivized to encourage Clients to use margin lending and to delay repaying such loans so that Rodgers earns higher advisory fees, but such conflict is mitigated because margin lending arrangements must be entered into directly by the Client. Types of Clients Rodgers offers its investment management, financial planning, and consultation services to individuals, pension and profit-sharing plans, trusts, corporations, and estates. The minimum assets under management for a Client receiving Rodgers’ investment management services is generally $1,000,000. Accounts below this minimum may be negotiable and accepted on an individual basis at the firm’s discretion. Rodgers may also offer accounts not meeting this minimum a more limited form of its investment management services. Methods of Analysis, Investment Strategies and Risk of Loss Investment Strategy Rodgers employs a quantitative security selection strategy for Investment Management Services Clients. In furtherance of this strategy, Rodgers combines its research and valuation analyses with a disciplined quantitative methodology to manage Client accounts. Rodgers therefore does not take into account any qualitative factors during its research and security selection processes with respect to mutual funds and ETFs. Risk of Loss - General All investing involves a risk of loss and the investment strategy offered by Rodgers could lose money over short or even long periods. Performance could be negatively impacted by a number of different market risks including, but not limited to, that portfolio management techniques used by Rodgers may not produce the desired results. This could cause accounts to decline in value. In addition, Rodgers may rely on information that turns out to be wrong. Rodgers selects investments based, in part, on information provided by issuers to regulators or made directly available to Rodgers by the issuers or other sources. Rodgers is not always able to confirm the completeness or accuracy of such information, and in some cases, complete and accurate information is not available. Incorrect or incomplete information increases risk and could result in losses. 7 Potential Risks of Investing with Mutual Funds, ETFs and Bonds that Rodgers recommends: Stock Market Risk - The mutual funds and ETFs that invest in equity securities are subject to stock market risk. Stock market risk is the possibility that stock prices overall will decline over short or extended periods. Markets tend to move in cycles, with periods of rising prices and periods of falling prices. Investing in small- and medium-sized companies involves greater risk than is customarily associated with more established companies. Stocks of such companies may be subject to more volatility in price than larger company securities. Foreign Securities Risk - Foreign securities are subject to the same market risks as U.S. securities, such as general economic conditions and company and industry prospects. However, foreign securities involve the additional risk of loss due to political, economic, legal, regulatory, and operational uncertainties including, but not limited to, the impact of social or political unrest, war, economic sanctions, and trade-related policies; differing accounting and financial reporting standards; limited availability of information; currency conversion; and pricing factors affecting investment in the securities of foreign businesses or governments. Emerging Market Securities Risk – Securities markets in emerging market countries may be smaller than those in more developed countries, making it more difficult to sell securities in order to take profits or avoid losses. Companies in these markets may have limited product lines, markets or resources, making it difficult to measure the value of the company. Potential political instability and corruption, as well as lower standards of regulation for business practices, increase the possibility of fraud and other legal problems. Public information may be limited with respect to emerging markets issuers and emerging markets issuers may not be subject to uniform accounting, auditing and financial standards and requirements comparable to those applicable to U.S. companies. Therefore, the value of strategies that invest in emerging markets may rise and fall substantially. REIT Securities Risk - A Real Estate Investment Trust (“REIT”) is an entity, typically a trust or corporation that accepts investments from a number of investors, pools the money, and then uses that money to invest in real estate through either actual property purchases or mortgage loans. While there are some benefits to owning REITs, which include potential tax benefits, income and the relatively low barrier to invest in real estate as compared to directly investing in real estate, REITs also have some increased risks as compared to more traditional investments such as stocks, bonds, and mutual funds. First, real estate investing can be highly volatile. Second, the specific REIT chosen may have a focus such as commercial real estate or real estate in a given location. Such investment focus can be beneficial if the properties are successful, but lose significant principal if the properties are not successful. REITs may also employ significant leverage for the purpose of purchasing more investments with fewer investment dollars, which can enhance returns but also enhances the risk of loss. The success of a REIT is highly dependent upon the manager of the REIT. Interest Rate Risk - Bonds also experience market risk as a result of changes in interest rates. The general rule is that if interest rates rise, bond prices will fall and so will the mutual fund’s and ETF’s share price. The reverse is also true: if interest rates fall, bond prices will generally rise. 8 A bond with a longer maturity (or a bond fund with a longer average maturity) will typically fluctuate more in price than a shorter-term bond. Because of their very short-term nature, money market instruments carry less interest rate risk. Credit Risk - Bonds and bond mutual funds and ETFs are also exposed to credit risk, which is the possibility that the issuer of a bond will default on its obligation to pay interest and/or principal. U.S. Treasury securities, which are backed by the full faith and credit of the U.S. Government, have limited credit risk, while securities issued or guaranteed by U.S. Government agencies or government-sponsored enterprises that are not backed by the full faith and credit of the U.S. Government may be subject to varying degrees of credit risk. Corporate bonds rated BBB or above by Standard & Poor's are generally considered to carry moderate credit risk. Corporate bonds rated lower than BBB are considered to have significant credit risk. Of course, bonds with lower credit ratings generally pay a higher level of income to investors. Liquidity Risk - Liquidity risk exists when a particular security is difficult to trade. A mutual fund’s or an ETF’s investment in illiquid securities may reduce the returns of the mutual fund because the mutual fund or ETF may not be able to sell the assets at the time desired for an acceptable price, or might not be able to sell the assets at all. Call Risk - Many fixed income securities have a provision allowing the issuer to repay the debt early, otherwise known as a "call feature." Issuers often exercise this right when interest rates are low. Accordingly, holders of such callable securities may not benefit fully from the increase in value that other fixed income securities experience when rates decline. Furthermore, after a callable security is repaid early, a mutual fund or ETF would reinvest the proceeds of the payoff at current interest rates, which would likely be lower than those paid on the security that was called. Objective/Style Risk - All of the mutual funds and ETFs are subject, in varying degrees, to objective/style risk, which is the possibility that returns from a specific type of security in which a mutual fund invests will trail the returns of the overall market. U.S. Government Agency Securities Risk - Securities issued by U.S. Government agencies or government-sponsored entities may not be guaranteed by the U.S. Treasury. If a government- sponsored entity is unable to meet its obligations, the securities of the entity will be adversely impacted. Cybersecurity Risk - Rodgers and its service providers are subject to risks associated with a breach in cybersecurity. Cybersecurity is a generic term used to describe the technology, processes and practices designed to protect networks, systems, computers, programs and data from both intentional cyber-attacks and hacking by other computer users as well as unintentional damage or interruption that, in either case, can result in damage or interruption from computer viruses, network failures, computer and telecommunications failures, infiltration by unauthorized persons and security breaches, usage errors by their respective professionals, power outages and catastrophic events such as fires, tornadoes, floods, hurricanes and earthquakes. A cybersecurity breach could expose Rodgers to substantial costs (including, without limitation, those associated with forensic analysis of the origin and scope of the breach, increased and upgraded cybersecurity, identity theft, unauthorized use of proprietary information, litigation, the dissemination of 9 confidential and proprietary information and reputational damage), civil liability as well as regulatory inquiry and/or action. While Rodgers has established a business continuity plan in the event of, and risk management strategies, systems, policies and procedures to seek to prevent, cybersecurity breaches, there are inherent limitations in such plans, strategies, systems, policies and procedures including the possibility that certain risks have not been identified. Assumption of Catastrophe Risk - Investments may be subject to the risk of loss arising from direct or indirect exposure to various catastrophic events, including the following: hurricanes, earthquakes and other natural disasters; war, terrorism and other armed conflicts; cyberterrorism; major or prolonged power outages or network interruptions; and public health crises, including infectious disease outbreaks, epidemics and pandemics. To the extent that any such event occurs and has a material effect on global financial markets or specific markets or issuers in which Rodgers invests (or has a material negative impact on the operations of Rodgers or service providers), the risks of loss can be substantial and could have a material adverse effect on client investments. Disciplinary Information Rodgers and its employees have not been involved in any legal or disciplinary events in the past 10 years that would be material to a Client’s evaluation of the company or its personnel. Other Financial Industry Activities and Affiliations We are affiliated with Arden Trust Company (“Arden”), a Delaware limited purpose trust company providing corporate trustee services. The recommendation of Arden for trust or other services creates a conflict of interest since our affiliate would receive additional compensation as a result of using their services. You are under no obligation to use Arden as a corporate trustee. We are affiliated with Comprehensive Brokerage Services, LLC (“CBS”), also referred to as Kestra Insurance Planning, a brokerage general insurance agency that supports insurance agents using their services to sell life insurance and annuity products. We may use CBS to assist us in placing insurance products where such products are appropriate for our clients. Our use of CBS to provide you insurance and annuity products creates a conflict of interest since our affiliate would receive additional compensation as a result of using their services. We are affiliated with Kestra Investment Management, LLC (“Kestra IM”), an investment adviser which provides discretionary investment portfolio management services. Our recommendation of Kestra IM to provide portfolio management services creates a conflict of interest since our affiliate would earn additional compensation as a result of using their 10 services. You are under no obligation to use Kestra IM as a portfolio manager. Code of Ethics, Participation or Interest in Client Transactions and Personal Trading On occasion, managers, members and/or associated persons of Rodgers may own securities products that are also recommended to Clients, which may present a potential conflict of interest. However, as a preventative measure, all Client transactions will be executed before any such personal transactions for affiliated persons of Rodgers. In addition to this measure, Rodgers has adopted a Code of Ethics (“Code”) in compliance with Rule 204A-1 under the Investment Advisers Act of 1940 to establish standards and procedures to guard against impropriety and conflict in addition to reflecting Rodgers’ fiduciary obligations in accordance with the applicable federal securities laws. The Code covers General Principles, Definition of Access Persons, Standards of Conduct, General Restrictions, Reporting and Accountability, Administration and Construction of the Code, and Miscellaneous Provisions such as recordkeeping requirements. Clients and prospective Clients may obtain a copy of the Code of Ethics by contacting Rodgers’ Chief Compliance Officer, at 717-560-3800. The Code includes among other principles, the following: • No person associated with Rodgers may buy or sell securities for their personal portfolio(s) if the decision to do so is based in whole or in part on information obtained through the association with Rodgers, unless the information is reasonably available to the investing public. • Rodgers maintains a list of all securities holdings for itself, and for all associated persons who have access to recommendations made to its Clients. A manager, or his/her designee, reviews the list of holdings on a regular basis. Rodgers requires that all associated persons report their personal securities transactions within thirty (30) days of the end of each calendar quarter. A manager or his/her designee reviews the transactions quarterly. • Rodgers requires that all associated persons act in accordance with all applicable federal and state regulations. • Failure to comply with these points may result in the termination of the associated person. In the normal course of business, managers, members and/or associated persons of Rodgers may provide gifts and entertainment to various Clients and other persons. These gifts and entertainment are not premised upon any specific Client referrals or any expectation of any other type of benefit to Rodgers. 11 Brokerage Practices General Rodgers has selected Charles Schwab & Co., Inc. (“Schwab”) and Fidelity Institutional Wealth Services as custodian for our clients’ accounts. As a registered broker-dealer and a member of the Securities Investor Protection Corporation (SIPC), Schwab is subject to certain regulations intended to protect assets held in brokerage accounts maintained at Schwab. Fidelity Institutional Wealth Services is a business unit of Fidelity Investments (“Fidelity”) member FINRA/SIPC/NFA. S c h w a b and Fidelity are unaffiliated SEC- registered broker-dealers and SIPC members. Schwab and Fidelity offer services to independent investment advisers that include custody of securities, trade execution, clearance and settlement of transactions. However, Schwab and Fidelity have no duty to supervise or monitor the activity of Rodgers. In addition, Schwab and Fidelity do not make any determination as to the suitability of the investment activity undertaken by Rodgers relative to its Client accounts. Rodgers receives some benefits from Schwab and Fidelity through its participation in the programs. While there are several important factors in broker selection, Rodgers may direct trades to brokers that charge commissions higher than those obtainable from other brokers. In selecting a broker for any transaction or series of transactions, Rodgers may consider a number of factors in addition to commission rates, including, for example, net price, reputation, financial strength and stability, efficiency of execution and error resolution, block trading and block position capabilities, willingness to execute related or unrelated difficult transactions in the future, order of call, on- line access to computerized data regarding Client accounts, the availability of stocks to borrow for short trades, custody, record keeping or other similar services, and matters involved in the receipt of general brokerage services. Generally, in addition to a broker’s ability to provide the “best execution,” Rodgers may also consider the value of ancillary services such as research a broker-dealer has provided or may be willing to provide. Rodgers does not commit itself to providing any specified level of volume or commissions in order to obtain this research. In some cases, the commissions or other transaction fees charged by a particular broker-dealer for a particular transaction or set of transactions may be greater than the amounts another broker-dealer who did not provide research might charge. This research may not be used for the exclusive benefit of the Clients whose activity the broker considered when providing the research. Ancillary Economic Benefits As noted above, Rodgers participates in the Schwab Advisor Services program and the Fidelity Institutional Wealth Services program, and Rodgers may recommend Schwab and Fidelity to Clients for custody and brokerage services. There is no direct link between Rodgers’ participation in the programs and the investment advice it gives to its Clients, although Rodgers receives economic benefits through its participation in the programs that are typically not available to retail investors. These benefits include: receipt of duplicate 12 Client statements and confirmations; research-related products and tools; consulting services; access to a trading desk; access to block trading (which provides the ability to aggregate securities transactions for execution and then allocate the appropriate shares to Client accounts); the ability to have advisory fees deducted directly from Client accounts; access to an electronic communications network for Client order entry and account information; access to mutual funds with no transaction fees and to certain institutional money managers; and discounts on compliance, marketing, research, technology, and practice management products or services provided to Rodgers by third party vendors. Some of the products and services made available by Schwab and Fidelity through the programs may benefit Rodgers but may not benefit its Client accounts. These products or services may assist Rodgers in managing and administering Client accounts, including accounts not maintained at Schwab and Fidelity. Other services made available by Schwab and Fidelity are intended to help Rodgers manage and further develop its business enterprise. The benefits received by Rodgers do not depend on the amount of brokerage transactions directed to Schwab or Fidelity. As part of its fiduciary duties to Clients, Rodgers endeavors at all times to put the interests of its Clients first. Clients should be aware, however, that the receipt of economic benefits by Rodgers and/or its employees creates a potential conflict of interest and may indirectly influence Rodgers’ choice of Schwab and Fidelity as the broker-dealer and custodian. Although Rodgers believes that the products and services offered by Schwab are competitive in the marketplace for similar services offered by other broker-dealers and custodians, the arrangement with Schwab for use of their iRebal service may affect Rodgers independent judgement in recommending certain Client accounts use Schwab as the broker or custodian for client accounts. Rodgers may recommend Clients use the Schwab iRebal service. The iRebal service is used by Rodgers to help improve efficiency and reduce the costs of rebalancing a Clients portfolio. For Clients setup to use iRebal, their portfolios can automatically rebalance the Clients portfolio based on criteria determined by Rodgers and the IPS. Trade Allocation and Aggregation ladder. Equity When purchasing or selling the same security for more than one Client and when applicable, Rodgers may aggregate an order to ensure Clients receive the same price. Fixed income trades of individual bonds are generally aggregated when Clients are in trade need of similar holdings to construct or update a bond recommendations are typically limited to ETFs and mutual funds. Due to the unique investment holdings and tax situation of each client, equity trades are generally not able to be aggregated. By aggregating orders, it ensures that no particular Client is favored over other Clients. Specifically, each Client that participates in an aggregated order will participate at the average share price for all transactions in that security on that business day. Securities are allocated in proportion to the size of the order placed for each account. In the event an order is partially filled, Rodgers will allocate securities pro rata based on the original order. However, Rodgers may increase or decrease the amount of securities allocated if it would be impractical to allocate a small number of securities among the accounts participating in the transaction. Employees of the Company will not participate 13 in any trading done on an aggregate basis. Instead, employees can trade after all Client trades have been executed. Trade Errors From time to time, Rodgers may experience a trade error caused by Rodgers or an executing broker. In an event that a trade error occurs, Rodgers will ensure that a Client account is “made whole.” Thus, trades are adjusted as needed in order to put the Client in such a position as if the error had never occurred at no cost to the Client. Rodgers also will not use future brokerage to compensate a broker either directly or indirectly for absorbing the cost of correcting an error in an earlier transaction. For accounts custodied at Fidelity, Rodgers corrects trade errors through its trade error account with Fidelity. The account keeps a balance of trade errors, which nets the losses and gains each quarter. If the quarterly net is a gain greater than $100, it is donated to a charity. If the quarterly net is a loss greater than $100, Rodgers will pay the loss. If Rodgers is unable to correct the trade in the trade error account due to Fidelity’s policies and procedures, the trade is corrected in the client’s account. In that case, the gains are retained by the client and clients are made whole by Rodgers for any losses. For accounts at Schwab, Rodgers will place a correcting trade with Schwab. If an investment gain results from the correcting trade, the gain will remain in the client account unless the same error involves other client accounts (s) that should have received the gain, it is not permissible for the client to retain the gain, or the client decides to forgo the gain (e.g., due to tax reasons). Schwab will donate the amount of any gain of $100 and over to charity. If a loss occurs greater than $100, Rodgers will pay for the loss. Schwab will maintain the loss or gain if it is under $100 to minimize and offset its administrative time and expense. Generally, if related errors result in both gains and losses, they may be “netted”. If Rodgers is unable to correct the trade in the trade error account due to Schwab’s policies and procedures, the trade is corrected in the client’s account. In that case, the gains are retained by the client and clients are made whole by Rodgers for any losses. Rodgers attempts to minimize trade errors by promptly reconciling confirmations with order tickets and intended orders, and by reviewing past trade errors to understand the internal control breakdown that caused the errors. Review of Accounts Most Clients of Rodgers are managed and reviewed on a continuous basis. Overall investment management, market prospects and individual issue prospects are considered in the review process. Triggering factors that may affect an account review could be any material change in a Client’s investment objectives and constraints, changes to Rodgers’ quantitative models, as well as general economic factors or other relevant situations that may alter a Client’s account. All account reviews are conducted by the designated investment adviser professional primarily responsible for each account. Generally, the Client retaining financial planning services would not receive any 14 scheduled reviews or on-going reports, unless specifically requested and retained to provide such services by the Client. Reporting As may be retained by Clients, reports are individualized, thereby, the nature and frequency are determined by Client need and the services offered. However, most of the Clients of Rodgers will receive quarterly reports summarizing the investment performance of their account(s), in addition to annual reports containing tax-related information. Client Referrals and Other Compensation Rodgers does not directly or indirectly compensate any person or promoter for Client referrals. Custody All Clients’ accounts are held in custody by unaffiliated broker/dealers or banks, but Rodgers can access many Clients’ accounts through its ability to debit advisory fees. For this reason, Rodgers is considered to have custody of Client assets. Account custodians send statements directly to the account owners on at least a quarterly basis. Clients should carefully review these statements, and should compare these statements to any account information provided by Rodgers. Investment Discretion Rodgers offers Clients investment management services as covered in the Investment Advisory Agreement where each Client’s investment account and portfolio is managed on a regular and continuous basis. Rodgers may assist Client in determining, among other things, suitability, investment objectives, goals, time horizons, and risk tolerances. The Client’s IPS will be developed from these goals and objectives, and Rodgers will manage the Client’s portfolio based on that IPS. Rodgers will manage Client accounts on a discretionary basis. Voting Client Securities Rodgers will not exercise proxy voting authority over Client securities. The obligation to vote Client proxies shall rest with Clients. Clients shall in no way be precluded from contacting Rodgers for advice or information about a particular proxy vote. However, Rodgers shall not be deemed to have proxy voting authority solely as a result of providing such advice to Clients. With regard to all matters for which shareholder action is required or solicited with respect to securities beneficially held by a Client’s account, such as (i) all matters relating to class actions, including without limitation, matters relating to opting in or opting out of a class and approval of class settlements; and (ii) bankruptcies or 15 reorganizations, Rodgers affirmatively disclaims responsibility for voting (by proxies or otherwise) on such matters and will not take any action with regard to such matters. Rodgers may act on tender offers for securities held in Client accounts when deemed to be in the best interest of Clients. Financial Information We do not require or solicit prepayment of fees six months in advance. We are not subject to any financial commitment that impairs our ability to meet contractual and fiduciary commitments to clients, nor have we been the subject of a bankruptcy petition. 16