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ITEM 1: COVER PAGE
Part 2A of Form ADV: Firm Brochure
FEBRUARY 2, 2026
Rosel Wealth Management, LLC
1805 Shea Center Dr., Suite 420
Highlands Ranch, CO 80129
(303) 647-3801
www.roselwealth.com
Firm Contact:
Eric Rosel
Chief Compliance Officer
firm
is also available on
This brochure provides information about the qualifications and business practices of Rosel Wealth
Management, LLC (“RWM”). If clients have any questions about the contents of this brochure, please
contact us at 303.647.3801. The information in this brochure has not been approved or verified by
the United States Securities and Exchange Commission or by any State Securities Authority.
Additional
the SEC’s website at
information about our
www.adviserinfo.sec.gov by searching CRD #291065.
Please note that the use of the term “registered investment adviser” or “RIA” and description of our
firm and/or our associates as “registered” does not imply a certain level of skill or training. Clients
are encouraged to review this Brochure and Brochure Supplements for our firm’s associates who
advise clients for more information on the qualifications of our firm and our employees.
ITEM 2: MATERIAL CHANGES
Rosel Wealth Management, LLC (“RWM”) is required to make clients aware of information that has
changed since the last annual update to the Firm Brochure (“Brochure”) and that may be important
to them. Clients can then determine whether to review the brochure in its entirety or to contact us
with questions about the changes.
Since the amendment dated March 14, 2025, we have the following material change(s) to disclose:
• MorganRosel Wealth Management, LLC has been renamed to Rosel Wealth Management, LLC.
• The Eric B. Rosel Revocable Trust is now the sole owner of the firm.
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Rosel Wealth Management, LLC
ITEM 3: TABLE OF CONTENTS
ITEM 1: COVER PAGE .................................................................................................................................................................. 1
Part 2A of Form ADV: Firm Brochure ..................................................................................................................................................... 1
ITEM 2: MATERIAL CHANGES .................................................................................................................................................. 2
ITEM 3: TABLE OF CONTENTS ................................................................................................................................................. 3
ITEM 4: ADVISORY BUSINESS .................................................................................................................................................. 5
Types of Advisory Services Offered ........................................................................................................................................................... 5
Asset Management .......................................................................................................................................................................................... 5
Legacy Management Services .................................................................................................................................................................... 6
Comprehensive Portfolio Management ................................................................................................................................................. 6
Retirement Plan Consulting: ....................................................................................................................................................................... 6
Financial Planning & Consulting Services: ........................................................................................................................................... 7
Estate Planning Services: ............................................................................................................................................................................. 7
Referrals To Third-Party Money Managers ......................................................................................................................................... 8
Pontera ................................................................................................................................................................................................................ 8
Participation in Wrap Fee Programs...................................................................................................................................................... 9
Regulatory Assets Under Management .................................................................................................................................................. 9
ITEM 5: FEES & COMPENSATION ........................................................................................................................................... 9
Compensation for Our Advisory Services .............................................................................................................................................. 9
Asset Management .......................................................................................................................................................................................... 9
Comprehensive Portfolio Management .............................................................................................................................................. 10
Financial Planning & Consulting ........................................................................................................................................................... 10
Retirement Plan Consulting ..................................................................................................................................................................... 10
Referrals to Third-Party Money Managers ....................................................................................................................................... 10
Pontera ............................................................................................................................................................................................................. 11
Other Types of Fees & Expenses.............................................................................................................................................................. 11
Termination & Refunds .............................................................................................................................................................................. 11
Commissionable Securities Sales ........................................................................................................................................................... 12
ITEM 6: PERFORMANCE-BASED FEES & SIDE-BY-SIDE MANAGEMENT ............................................................... 12
ITEM 7: TYPES OF CLIENTS & ACCOUNT REQUIREMENTS ........................................................................................ 12
ITEM 8: METHODS OF ANALYSIS, INVESTMENT STRATEGIES & RISK OF LOSS ................................................ 12
Methods of Analysis ..................................................................................................................................................................................... 12
Investment Strategies We Use ................................................................................................................................................................ 14
Risk of Loss ...................................................................................................................................................................................................... 20
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Description of Material, Significant or Unusual Risks .................................................................................................................. 23
ITEM 9: DISCIPLINARY INFORMATION ............................................................................................................................ 23
ITEM 10: OTHER FINANCIAL INDUSTRY ACTIVITIES & AFFILIATIONS ............................................................... 23
Accounting & Tax Services ....................................................................................................................................................................... 24
Third-Party Money Managers ................................................................................................................................................................. 23
ITEM 11: CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT TRANSACTIONS & PERSONAL
TRADING ...................................................................................................................................................................................... 23
ITEM 12: BROKERAGE PRACTICES ..................................................................................................................................... 24
Selecting a Brokerage Firm ..................................................................................................................................................................... 24
How Brokers & Custodians Are Selected ............................................................................................................................................ 25
Products & Services Available from Schwab..................................................................................................................................... 25
Services that Benefit Clients..................................................................................................................................................................... 25
Services that May Not Directly Benefit Clients ................................................................................................................................ 26
Services that Generally Benefit Only Our Firm ................................................................................................................................ 26
Our Interest in Schwab’s Services .......................................................................................................................................................... 26
Client Brokerage Commissions ............................................................................................................................................................... 27
Directed Brokerage ..................................................................................................................................................................................... 27
Special Considerations for ERISA Clients ........................................................................................................................................... 27
Client-Directed Brokerage ........................................................................................................................................................................ 28
Aggregation of Purchase or Sale ........................................................................................................................................................... 28
ITEM 13: REVIEW OF ACCOUNTS OR FINANCIAL PLANS ........................................................................................... 28
ITEM 14: CLIENT REFERRALS & OTHER COMPENSATION ........................................................................................ 29
Charles Schwab & Co., Inc. ........................................................................................................................................................................ 29
Sponsored Events.......................................................................................................................................................................................... 29
Referral Fees ................................................................................................................................................................................................... 29
ITEM 15: CUSTODY ................................................................................................................................................................... 29
Fee Deduction ................................................................................................................................................................................................ 30
Standing Letters Of Authorization (“SLOA”) .................................................................................................................................... 30
ITEM 16: INVESTMENT DISCRETION................................................................................................................................. 30
ITEM 17: VOTING CLIENT SECURITIES ............................................................................................................................. 30
Proxy Voting ................................................................................................................................................................................................... 30
Class Action Lawsuits.................................................................................................................................................................................. 31
ITEM 18: FINANCIAL INFORMATION ................................................................................................................................. 31
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ITEM 4: ADVISORY BUSINESS
Our firm is dedicated to providing individuals and other types of clients with a wide array of
investment advisory services. Our firm is a limited liability company formed under the laws of the
State of Colorado in 2017 and has been in business as an investment adviser since that time. Our firm
is wholly owned by the Eric B. Rosel Revocable Trust.
The purpose of this Brochure is to disclose the conflicts of interest associated with the investment
transactions, compensation and any other matters related to investment decisions made by our firm
or its representatives. As a fiduciary, it is our duty to always act in the client’s best interest. This is
accomplished in part by knowing our client. Our firm has established a service-oriented advisory
practice with open lines of communication for many different types of clients to help meet their
financial goals while remaining sensitive to risk tolerance and time horizons. Working with clients to
understand their investment objectives while educating them about our process, facilitates the kind
of working relationship we value.
Types of Advisory Services Offered
Our Firm offers a variety of advisory services, which include discretionary and non-discretionary
investment management, financial planning, consulting services and assets under advisement,
independent third-party money management, and retirement services. Before rendering any
preceding advisory services, Clients must enter into one or more written Investment Advisory
Agreements (“Agreements”), setting forth the relevant terms and conditions of the advisory
relationship.
We do not provide tax or legal advice. Clients should consult with an expert on tax or legal issues.
Our Firm manages portfolios for individuals, high-net-worth individuals and families, estates, trusts,
partnerships, retirement plans, corporations, and charitable foundations, pension plans, and broker-
dealer clients. We provide investment management and advisory services to multi-generational
families using separately managed accounts under a custodial relationship with an independent
brokerage firm.
With our discretionary relationship, we will change the portfolio as appropriate to help meet your
financial objectives. We trade Client portfolios based on our Firm’s market views and the Client’s
financial goals.
With our non-discretionary relationship, we will provide recommendations to help meet your
financial objectives, but we must obtain your approval before making any transactions in your
account.
Asset Management
As part of our Asset Management service, a portfolio is created, consisting of individual stocks, bonds,
exchange traded funds (“ETFs”), options, mutual funds, U.S. Government Treasuries, and other public
and private securities or investments. The client’s individual investment strategy is tailored to their
specific needs and may include some or all of the previously mentioned securities. Portfolios will be
designed to meet a particular investment goal, determined to be suitable to the client’s
circumstances. Once the appropriate portfolio has been determined, portfolios are continuously and
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Rosel Wealth Management, LLC
regularly monitored, and if necessary, rebalanced based upon the client’s individual needs, stated
goals and objectives.
Where deemed appropriate, we may recommend that our Clients invest in alternative assets,
including hedge funds, private equity funds, real estate funds, and other alternative funds. Although
the Investment Advisory Agreement with our Clients gives us broad investment authority, we do not
anticipate investing in other security types. This may include investing in both public and private
markets. A Client’s investment allocation and our strategy will depend on the Client's responses in
review meetings, written questionnaires, stated goals, risk tolerance, objectives, and personal
preference for Impact Investing.
Clients are advised to promptly notify us if there are changes in their financial situation or if they
wish to place any limitations on managing their portfolios.
Our Firm typically requires a minimum account size of $1,000,000 for advisory accounts. However,
sometimes, at our sole discretion, we may accept smaller accounts based on various criteria, such as
anticipated future assets, related accounts, and other individual Client circumstances.
Legacy Management Services
Our Firm may advise a Client about legacy positions or other investments in Client portfolios. Clients
can limit or restrict our trading and/ or billing in these positions.
Comprehensive Portfolio Management
As part of our Comprehensive Portfolio Management service, clients will be provided asset
management and financial planning or consulting services. This service is designed to assist clients
in meeting their financial goals through the use of a financial plan or consultation. Our firm conducts
client meetings to understand their current financial situation, existing resources, financial goals, and
tolerance for risk. Based on what is learned, an investment approach is presented to the client,
consisting of individual stocks, bonds, ETFs, options, mutual funds and other public and private
securities or investments. Once the appropriate portfolio has been determined, portfolios are
continuously and regularly monitored, and if necessary, rebalanced based upon the client’s individual
needs, stated goals and objectives. Upon client request, our firm provides a summary of observations
and recommendations for the planning or consulting aspects of this service.
Retirement Plan Consulting:
Our firm provides retirement plan consulting services to employer plan sponsors on an ongoing
basis. Generally, such consulting services consist of assisting employer plan sponsors in establishing,
monitoring and reviewing their company's participant-directed retirement plan. As the needs of the
plan sponsor dictate, areas of advising could include: investment options, plan structure and
participant education. Retirement Plan Consulting services typically include:
• Establishing an Investment Policy Statement – Our firm will assist in the development of a
statement that summarizes the investment goals and objectives along with the broad
strategies to be employed to meet the objectives.
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Rosel Wealth Management, LLC
•
Investment Options – Our firm will work with the Plan Sponsor to evaluate existing
investment options and make recommendations for appropriate changes.
•
• Asset Allocation and Portfolio Construction – Our firm will develop strategic asset allocation
models to aid Participants in developing strategies to meet their investment objectives, time
horizon, financial situation and tolerance for risk.
Investment Monitoring – Our firm will monitor the performance of the investments and
notify the client in the event of over/underperformance and in times of market volatility.
In providing services for retirement plan consulting, our firm does not provide any advisory services
with respect to the following types of assets: employer securities, real estate (excluding real estate
funds and publicly traded REITS), participant loans, non-publicly traded securities or assets, other
illiquid investments, or brokerage window programs (collectively, “Excluded Assets”). All retirement
plan consulting services shall be in compliance with the applicable state laws regulating retirement
consulting services. This applies to client accounts that are retirement or other employee benefit
plans (“Plan”) governed by the Employee Retirement Income Security Act of 1974, as amended
(“ERISA”). If the client accounts are part of a Plan, and our firm accepts appointment to provide
services to such accounts, our firm acknowledges its fiduciary standard within the meaning of Section
3(21) or 3(38) of ERISA as designated by the Retirement Plan Consulting Agreement with respect to
the provision of services described therein.
Financial Planning & Consulting Services:
Our firm provides a variety of standalone financial planning and consulting services to clients for the
management of financial resources based upon an analysis of current situation, goals, and objectives.
Financial planning services will typically involve preparing a financial plan or rendering a financial
consultation for clients based on the client’s financial goals and objectives. This planning or
consulting may encompass Investment Planning, Retirement Planning, Estate Planning, Charitable
Planning, Education Planning, Corporate and Personal Tax Planning, Cost Segregation Study,
Corporate Structure, Real Estate Analysis and Transactions, Mortgage/Debt Analysis, Insurance
Analysis, Lines of Credit Evaluation, or Business and Personal Financial Planning.
Written financial plans or financial consultations rendered to clients usually include general
recommendations for a course of activity or specific actions to be taken by the clients.
Implementation of the recommendations will be at the discretion of the client. Our firm provides
clients with a summary of their financial situation, and observations for financial planning
engagements. Financial consultations are not typically accompanied by a written summary of
observations and recommendations, as the process is less formal than the planning service. Assuming
that all the information and documents requested from the client are provided promptly, plans or
consultations are typically completed within 6 months of the client signing a contract with our firm.
Estate Planning Services:
Through our partnership with an independent third-party technology company, Wealth, Inc.
("Wealth”), we can facilitate the preparation of various estate planning documents for clients. Such
services are generally separate from any investment management and/or financial planning services
that we may render to a client, and the exact scope of such estate planning services will depend on
the nature of a client’s specific estate planning needs. As a condition of utilizing Wealth, you must
agree to the terms and conditions, available at wealth.com.
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We may pay for your access to Wealth. For the avoidance of doubt, neither Advisor or Wealth renders
legal advice or services. Wealth offers the ability to consult with licensed attorneys in various
jurisdictions at an additional charge, and subject to additional terms and conditions.
Referrals To Third-Party Money Managers
If deemed appropriate, our Firm may utilize the services of a Sub-Advisor (“SMA” or “Manager”) or
Independent Third-Party Manager (“ITPM” or “Manager”) to manage Client accounts. Investment
recommendations and securities trading will only be offered by or through the chosen SMA or ITPM.
Our Firm will not advise on any specific securities concerning this service.
Before referring you, our Firm will provide initial due diligence on SMA and ITPMs and ongoing
reviews of their management of Client accounts. To assist in selecting an SMA or ITPM, our Firm will
gather information about the Client’s financial situation, investment objectives, and reasonable
restrictions to be imposed upon the account management.
Our Firm will periodically review the Manager reports provided to the Client. We will periodically
contact the Client to review their financial situation and objectives, communicate information to the
Manager as warranted, and assist Client in understanding and evaluating the services provided. The
Client will be expected to notify our Firm of any changes in their financial situation, investment
objectives, or account restrictions that could affect their financial standing.
By executing an Investment Advisory Agreement with our Firm, the Client gives our Firm the
discretionary authority to hire or fire the Manager and to allocate assets among Managers without
obtaining consent.
The services provided by the SMA and ITPM include:
Implementation of an asset allocation
• Assessment of your investment needs and objectives
•
• Delivery of suitable style allocations (e.g., Income, Large Cap, Small Cap, Growth, Value, etc.)
• Facilitation of portfolio transactions
• Ongoing monitoring of investment vehicles’ performance
• Review of accounts for adherence to policy guidelines and asset allocation
• Reporting of your portfolio activity.
Each Manager has minimum account requirements that will vary between Managers. Account
minimums are typically higher for fixed-income accounts than for equity-based accounts. A complete
description of the Manager’s services, fee schedules, and account minimums will be disclosed in the
Manager’s disclosure brochure, which will be provided to you before or when an agreement for
services is executed, and the account is established.
Pontera
Our Firm is engaged with Pontera, an unaffiliated third-party service provider, for Client accounts
not directly held with our recommended Custodian; but where our team has discretion and leverages
an Order Management System to implement asset allocation or rebalancing strategies on behalf of
the Client. These are primarily 401(k) accounts, 403(b) accounts, 529 plans, variable annuities, and
other assets not held with the recommended Custodian. We regularly review the current holdings
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Rosel Wealth Management, LLC
and available investment options in these accounts, monitor the account, rebalance, and implement
our Firm’s strategies, as necessary.
The platform allows us to avoid being considered to have custody of Client funds since we do not
have direct access to Client log-in credentials to affect trades. We are not affiliated with the platform
in any way and receive no compensation from them for using their platform. A link will be provided
to the Client, allowing them to connect an account(s) to the platform. Once the Client account(s) is
connected to the platform, the Adviser will review the current account allocations and investment
options. When we are authorized with discretionary management, we will rebalance the account,
considering Client investment goals and risk tolerance, and any change in allocations will consider
current economic and market trends. The goal is to improve account performance over time,
minimize losses during complex markets, and manage internal fees that harm account performance.
Client account(s) will be reviewed quarterly, and allocation changes will be made, as necessary.
Participation in Wrap Fee Programs
Our firm offered and sponsored a wrap fee program, as further described in Part 2A, Appendix 1 (the
“Wrap Fee Program Brochure”). Our firm does not manage wrap fee accounts in a different fashion
than non-wrap fee accounts. All accounts are managed on an individualized basis according to the
client’s investment objectives, financial goals, risk tolerance, etc.
Regulatory Assets Under Management
As of December 31st, 2025, our firm managed $619,140 ,673 on a discretionary basis and $11,097,140
on a non-discretionary basis. Our total amount of Assets Under Management was $630,237,813.
ITEM 5: FEES & COMPENSATION
Compensation for Our Advisory Services
Asset Management
The maximum annual fee charged for this service will not exceed 1.50%. Fees to be assessed will be
outlined in the advisory agreement to be signed by the Client. Annualized fees are billed on a pro-
rata basis quarterly in advance based on the market value of the account(s) on the last day of the
previous quarter. Adjustments will be made for deposits and withdrawals exceeding $50,000 per
transaction within an account on a quarterly basis. Our firm bills on cash unless indicated otherwise
in writing. In rare cases, our firm will agree to invoice directly. Fees are negotiable and will be
deducted from client account(s). As part of this process, Clients understand the following:
• The client’s independent custodian sends statements at least quarterly showing the market
values for each security included in the Assets and all account disbursements, including the
amount of the advisory fees paid to our firm;
• Clients will provide authorization permitting our firm to be directly paid by these terms. Our
firm will send an invoice directly to the custodian; and
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Rosel Wealth Management, LLC
•
If our firm sends a copy of our invoice to the client, our invoice will include a disclosure urging
the client to compare the information provided in our statement with those from the qualified
custodian.
Comprehensive Portfolio Management
The maximum annual fee charged for this service will not exceed 1.50%. Fees to be assessed will be
outlined in the advisory agreement to be signed by the Client. Annualized fees are billed on a pro-
rata basis quarterly in advance based on the value of the account(s) on the last day of the previous
quarter. Adjustments will be made for deposits and withdrawals exceeding $50,000 per transaction
within an account on a quarterly basis. Our firm bill on cash unless indicated otherwise in writing. In
rare cases, our firm will agree to directly invoice. Fees are negotiable and will be deducted from client
account(s). As part of this process, Clients understand the following:
• The client’s independent custodian sends statements at least quarterly showing the market
values for each security included in the Assets and all account disbursements, including the
amount of the advisory fees paid to our firm;
• Clients will provide authorization permitting our firm to be directly paid by these terms. Our
•
firm will send an invoice directly to the custodian; and
If our firm sends a copy of our invoice to the client, our invoice will include a disclosure urging
the client to compare the information provided in our statement with those from the qualified
custodian.
Financial Planning & Consulting
Our firm charges on an hourly or flat fee basis for financial planning and consulting services. The total
estimated fee, as well as the ultimate fee charged, is based on the scope and complexity of our
engagement with the client. Flat fees will not exceed $20,000. Our firm requires a retainer of 50% of
the ultimate financial planning or consulting fee at the time of signing. The remainder of the fee will
be directly billed to the client and due within 30 days of a financial plan being delivered or
consultation rendered. Our firm will not require a retainer exceeding $1,200 when services cannot
be rendered within 6 months.
Retirement Plan Consulting
Our Retirement Plan Consulting services are billed on a fee based on the percentage of Plan assets
under management. The total estimated fee, as well as the ultimate fee charged, is based on the scope
and complexity of our engagement with the client. Fees will not exceed 1.00%. The fee-paying
arrangements for Retirement Plan Consulting service will be determined on a case-by-case basis and
will be detailed in the signed consulting agreement. Clients will be invoiced directly for the fees.
Referrals to Third-Party Money Managers
The total annual advisory fee for this service, including Rosel’s advisory fee, shall not exceed 3.00%.
A portion of this fee will be paid to our firm and will be outlined in the third-party money manager’s
advisory agreement to be signed by the client. Clients will be provided with a copy of the chosen
third-party money manager’s Form ADV Part 2, all relevant Brochures, a solicitation disclosure
statement detailing the fees to be paid to both firms and the third-party money manager’s privacy
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Rosel Wealth Management, LLC
policy. All fees that our firm receives from the third-party money managers and the written separate
disclosures made to clients regarding these fees comply with applicable state statutes and rules. The
billing procedures for this service vary based on the chosen third-party money manager. The total
fee to be charged, as well as the billing cycle, will be detailed in the third-party money manager’s ADV
Part 2A and a separate advisory agreement to be signed by the client.
Pontera
Fees will be assessed and billed quarterly in advance based on account value at the end of the quarter.
advisory fee is assessed as identified in the Client advisory agreement.
Fees are generally directly debited on a pro rata basis from the Client’s account or accounts. The fee
payable for any held away account will be deducted directly from another Client account unless the
held away account custodian has provided a mechanism for the client to authorize RWM to deduct
our fee directly from the held away account.
In the event that a Client’s account has insufficient funds or RWM and the Client agree, the fees will
be billed directly to the Client.
Accounts initiated or terminated during a calendar quarter will be charged a pro-rated fee based on
the amount of time remaining in the billing period. An account may be terminated with written notice
at least 15 calendar days in advance. Refunds will be rebated as necessary based on the termination
date of the account.
Other Types of Fees & Expenses
Clients may also pay holdings charges imposed by the chosen custodian for certain investments,
charges imposed directly by a mutual fund, index fund, or exchange traded fund, which shall be
disclosed in the fund’s prospectus (i.e., fund management fees and other fund expenses), initial or
deferred sales charges, mutual fund sales loads, 12b-1 fees, surrender charges, variable annuity fees,
IRA and qualified retirement plan fees, alternative investment custody fees, mark-ups and mark-
downs, spreads paid to market makers, fees for trades executed away from custodian, wire transfer
fees and other fees and taxes on brokerage accounts and securities transactions. Our firm does not
receive a portion of these fees.
Wrap Clients will not incur transaction costs for trades made at their chosen custodian. Our separate
Wrap Fee Program Brochure provides more information about this.
Non-Wrap Clients will incur transaction fees for trades executed by their chosen custodian. These
transaction fees are separate from our firm’s advisory fees and will be disclosed by the chosen
custodian.
Termination & Refunds
Either party may terminate the advisory agreement signed with our firm for Asset Management or
Comprehensive Portfolio Management services in writing at any time. Upon notice of termination,
our firm will process a pro-rata refund of the unearned portion of the advisory fees charged in
advance.
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Either party to a Retirement Plan Consulting Agreement may terminate at any time by providing
written notice to the other party. Full refunds will only be made in cases where cancellation occurs
within 5 business days of signing an agreement. After 5 business days from initial signing, either
party must provide the other party 30 days’ written notice to terminate billing. Billing will terminate
30 days after receipt of termination notice. Clients will be charged on a pro-rata basis, which
considers work completed by our firm on behalf of the client. Clients will incur charges for bona fide
advisory services rendered up to the point of termination (determined as 30 days from receipt of
said written notice), and such fees will be due and payable.
ITEM 6: PERFORMANCE-BASED FEES & SIDE-BY-SIDE MANAGEMENT
Our firm does not charge performance-based fees.
ITEM 7: TYPES OF CLIENTS & ACCOUNT REQUIREMENTS
Our firm has the following types of clients:
•
Individuals and High Net Worth Individuals;
• Trusts, Estates or Charitable Organizations;
• Pension and Profit Sharing Plans;
• Corporations, Limited Liability Companies, and/or Other Business Types
Our firm requires a minimum household account balance of $1,000,000 for our Comprehensive
Portfolio Management and Asset Management services. This minimum account balance requirement
is negotiable and may be waived by our firm on a case-by-case basis at our sole discretion.
ITEM 8: METHODS OF ANALYSIS, INVESTMENT STRATEGIES & RISK OF LOSS
Methods of Analysis
We use the following methods of analysis in formulating our investment advice and/or managing
client assets:
Charting:
In this type of technical analysis, our firm reviews charts of market and security activity in an attempt
to identify when the market is moving up or down and to predict when how long the trend may last
and when that trend might reverse.
Cyclical Analysis:
Cyclical analysis is a statistical analysis of specific events occurring at a sufficient number of relatively
predictable intervals that they can be forecasted into the future. Cyclical analysis asserts that cyclical
forces drive price movements in the financial markets. Risks include that cycles may invert or
disappear, and there is no expectation that this type of analysis will pinpoint turning points; instead,
it should be used in conjunction with other methods of analysis.
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Duration Constraints:
Our firm adheres to a discipline of generally maintaining duration within a narrow band around
benchmark duration in order to limit exposure to market risk. Our portfolio management team
rebalances client portfolios to their current duration targets on a periodic basis. The risk of
constraining duration is that the client may not participate fully in a large rally in bond prices.
Fundamental Analysis:
Fundamental analysis is the exploration of a business's financial statements (usually to analyze the
business's assets, liabilities, and earnings), health, and its competitors and markets. When analyzing
a stock, futures contract, or currency using fundamental analysis, there are two basic approaches one
can use: bottom-up analysis and top-down analysis. The terms are used to distinguish such analysis
from other types of investment analysis, such as quantitative and technical. Fundamental analysis is
performed on historical and present data but with the goal of making financial forecasts. There are
several possible objectives: (a) to conduct a company stock valuation and predict its probable price
evolution; (b) to make a projection on its business performance; (c) to evaluate its management and
make internal business decisions; (d) and/or to calculate its credit risk.; and (e) to find out the
intrinsic value of the share.
When the objective of the analysis is to determine what stock to buy and at what price, there are two
basic methodologies investors rely upon: (a) Fundamental analysis maintains that markets may
misprice a security in the short run but that the "correct" price will eventually be reached. Profits can
be made by purchasing the mispriced security and then waiting for the market to recognize its
"mistake" and reprice the security.; and (b) Technical analysis maintains that all information is
reflected already in the price of a security. Technical analysts analyze trends and believe that
sentiment changes predate and predict trend changes. Investors' emotional responses to price
movements lead to recognizable price chart patterns. Technical analysts also analyze historical
trends to predict future price movement. Investors can use one or both of these different but
complementary methods for stock picking. This presents a potential risk, as the price of a security
can move up or down along with the overall market regardless of the economic and financial factors
considered in evaluating the stock.
Sector Analysis:
Sector analysis involves identification and analysis of various industries or economic sectors that are
likely to exhibit superior performance. Academic studies indicate that the health of a stock's sector
is as important as the performance of the individual stock itself. In other words, even the best stock
located in a weak sector will often perform poorly because that sector is out of favor. Each industry
has differences in terms of its customer base, market share among firms, industry growth,
competition, regulation, and business cycles. Learning how the industry operates provides a deeper
understanding of a company's financial health. One method of analyzing a company's growth
potential is examining whether the number of customers in the overall market is expected to grow.
In some markets, there is zero or negative growth, a factor demanding careful consideration.
Additionally, market analysts recommend that investors should monitor sectors that are nearing the
bottom of performance rankings for possible signs of an impending turnaround.
Technical Analysis:
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A security analysis methodology for forecasting the direction of prices through the study of past
market data, primarily price and volume. A fundamental principle of technical analysis is that a
market's price reflects all relevant information, so their analysis looks at the history of a security's
trading pattern rather than external drivers such as economic, fundamental and news events.
Therefore, price action tends to repeat itself due to investors collectively tending toward patterned
behavior – hence technical analysis focuses on identifiable trends and conditions. Technical analysts
also widely use market indicators of many sorts, some of which are mathematical transformations of
price, often including up and down volume, advance/decline data and other inputs. These indicators
are used to help assess whether an asset is trending, and if it is, the probability of its direction and of
continuation. Technicians also look for relationships between price/volume indices and market
indicators. Technical analysis employs models and trading rules based on price and volume
transformations, such as the relative strength index, moving averages, regressions, inter-market and
intra-market price correlations, business cycles, stock market cycles or, classically, through
recognition of chart patterns. Technical analysis is widely used among traders and financial
professionals and is very often used by active day traders, market makers and pit traders. The risk
associated with this type of analysis is that analysts use subjective judgment to decide which
pattern(s) a particular instrument reflects at a given time and what the interpretation of that pattern
should be.
Qualitative Analysis:
its potential as an
A securities analysis that uses subjective judgment based on unquantifiable information, such as
management expertise, industry cycles, strength of research and development, and labor relations.
Qualitative analysis contrasts with quantitative analysis, which focuses on numbers that can be found
on reports such as balance sheets. The two techniques, however, will often be used together in order
to examine a company's operations and evaluate
investment
opportunity. Qualitative analysis deals with intangible, inexact concerns that belong to the social and
experiential realm rather than the mathematical one. This approach depends on the kind of
intelligence that machines (currently) lack, since things like positive associations with a brand,
management trustworthiness, customer satisfaction, competitive advantage and cultural shifts are
difficult, arguably impossible, to capture with numerical inputs. A risk in using qualitative analysis is
that subjective judgment may prove incorrect.
Quantitative Analysis:
The use of models, or algorithms, to evaluate assets for investment. The process usually consists of
searching vast databases for patterns, such as correlations among liquid assets or price-movement
patterns (trend following or mean reversion). The resulting strategies may involve high-frequency
trading. The results of the analysis are taken into consideration in the decision to buy or sell securities
and in the management of portfolio characteristics. A risk in using quantitative analysis is that the
methods or models used may be based on assumptions that prove to be incorrect.
Investment Strategies We Use
We use the following strategies in managing client accounts, provided that such strategies are
appropriate to the needs of the client and consistent with the client's investment objectives, risk
tolerance, and time horizons, among other considerations:
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Alternative Investments:
Hedge funds, commodity pools, Real Estate Investment Trusts (“REITs”), Business Development
Companies (“BDCs”), and other alternative investments involve a high degree of risk and can be
illiquid due to restrictions on transfer and lack of a secondary trading market. They can be highly
leveraged, speculative, and volatile, and an investor could lose all or a substantial amount of an
investment. Alternative investments may lack transparency as to share price, valuation and portfolio
holdings. Complex tax structures often result in delayed tax reporting. Compared to mutual funds,
hedge funds and commodity pools are subject to less regulation and often charge higher fees.
Alternative investment managers typically exercise broad investment discretion and may apply
similar strategies across multiple investment vehicles, resulting in less diversification.
Asset Allocation:
The implementation of an investment strategy that attempts to balance risk versus reward by
adjusting the percentage of each asset in an investment portfolio according to the investor's risk
tolerance, goals, and investment time frame. Asset allocation is based on the principle that different
assets perform differently in different market and economic conditions. A fundamental justification
for asset allocation is the notion that different asset classes offer returns that are not perfectly
correlated. Hence, diversification reduces the overall risk in terms of the variability of returns for a
given level of expected return. Although risk is reduced as long as correlations are not perfect, it is
typically forecast (wholly or in part) based on statistical relationships (like correlation and variance)
that existed over some past period. Expectations for return are often derived in the same way.
An asset class is a group of economic resources sharing similar characteristics, such as riskiness and
return. There are many types of assets that may or may not be included in an asset allocation strategy.
The "traditional" asset classes are stocks (value, dividend, growth, or sector-specific [or a "blend" of
any two or more of the preceding]; large-cap versus mid-cap, small-cap or micro-cap; domestic,
foreign [developed], emerging or frontier markets), bonds (fixed income securities more generally:
investment-grade or junk [high-yield]; government or corporate; short-term, intermediate, long-
term; domestic, foreign, emerging markets), and cash or cash equivalents. Allocation among these
three provides a starting point. Usually included are hybrid instruments such as convertible bonds
and preferred stocks, counting as a mixture of bonds and stocks. Other alternative assets that may be
considered include: commodities: precious metals, nonferrous metals, agriculture, energy, others.;
Commercial or residential real estate (also REITs); Collectibles such as art, coins, or stamps;
insurance products (annuity, life settlements, catastrophe bonds, personal life insurance products,
etc.); derivatives such as long-short or market neutral strategies, options, collateralized debt, and
futures; foreign currency; venture capital; private equity; and/or distressed securities.
There are several types of asset allocation strategies based on investment goals, risk tolerance, time
frames and diversification. The most common forms of asset allocation are: strategic, dynamic,
tactical, and core-satellite.
Cash & Cash Equivalents:
Cash & cash equivalents generally refer to either United States dollars or short-term debt
instruments with high liquidity. Generally, these assets are considered non-productive and will be
exposed to inflation risk as well as considerable opportunity cost risk. Investments in cash & cash
equivalents will generally return less than the advisory fee charged by our firm. When deemed
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appropriate and in the client’s best interest, our firm will include cash and cash equivalents as part
of our clients’ asset allocation. Our firm considers cash and cash equivalents as an asset class and as
such will be included for the purpose of calculating advisory fees.
Debt Securities (Bonds):
Issuers use debt securities to borrow money. Generally, issuers pay investors periodic interest and
repay the amount borrowed either periodically during the life of the security and/or at maturity.
Alternatively, investors can purchase other debt securities, such as zero-coupon bonds, which do not
pay current interest, but rather are priced at a discount from their face values and their values accrete
over time to face value at maturity. The market prices of debt securities fluctuate depending on such
factors as interest rates, credit quality, and maturity. In general, market prices of debt securities
decline when interest rates rise and increase when interest rates fall. Bonds with longer rates of
maturity tend to have greater interest rate risks.
Certain additional risk factors relating to debt securities include: (a) When interest rates are
declining, investors have to reinvest their interest income and any return of principal, whether
scheduled or unscheduled, at lower prevailing rates.; (b) Inflation causes tomorrow’s dollar to be
worth less than today’s; in other words, it reduces the purchasing power of a bond investor’s future
interest payments and principal, collectively known as “cash flows.” Inflation also leads to higher
interest rates, which in turn leads to lower bond prices.; (c) Debt securities may be sensitive to
economic changes, political and corporate developments, and interest rate changes. Investors can
also expect periods of economic change and uncertainty, which can result in increased volatility of
market prices and yields of certain debt securities. For example, prices of these securities can be
affected by financial contracts held by the issuer or third parties (such as derivatives) relating to the
security or other assets or indices. (d) Debt securities may contain redemption or call provisions
entitling their issuers to redeem them at a specified price on a date prior to maturity. If an issuer
exercises these provisions in a lower interest rate market, the account would have to replace the
security with a lower-yielding security, resulting in decreased income to investors. Usually, a bond is
called at or close to par value. This subjects investors that paid a premium for their bond risk of lost
principal. In reality, prices of callable bonds are unlikely to move much above the call price if lower
interest rates make the bond likely to be called.; (e) If the issuer of a debt security defaults on its
obligations to pay interest or principal or is the subject of bankruptcy proceedings, the account may
incur losses or expenses in seeking recovery of amounts owed to it.; (f) There may be little trading in
the secondary market for particular debt securities, which may adversely affect the account's ability
to value accurately or dispose of such debt securities. Adverse publicity and investor perceptions,
whether or not based on fundamental analysis, may decrease the value and/or liquidity of debt
securities.
Our firm attempts to reduce the risks described above through diversification of the client’s portfolio
and by credit analysis of each issuer, as well as by monitoring broad economic trends and corporate
and legislative developments, but there can be no assurance that our firm will be successful in doing
so. Credit ratings for debt securities provided by rating agencies reflect an evaluation of the safety of
principal and interest payments, not market value risk. The rating of an issuer is a rating agency's
view of past and future potential developments related to the issuer and may not necessarily reflect
actual outcomes. There can be a lag between the time of developments relating to an issuer and the
time a rating is assigned and updated.
Exchange Traded Funds (“ETFs”):
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An ETF is a type of Investment Company (usually an open-end fund or unit investment trust) whose
primary objective is to achieve the same return as a particular market index. The vast majority of
ETFs are designed to track an index, so their performance is close to that of an index mutual fund,
but they are not exact duplicates. A tracking error, or the difference between the returns of a fund
and the returns of the index, can arise due to differences in composition, management fees, expenses,
and handling of dividends. ETFs benefit from continuous pricing; they can be bought and sold on a
stock exchange throughout the trading day. Because ETFs trade like stocks, you can place orders just
like with individual stocks - such as limit orders, good-until-canceled orders, stop loss orders etc.
They can also be sold short. Traditional mutual funds are bought and redeemed based on their net
asset values (“NAV”) at the end of the day. ETFs are bought and sold at the market prices on the
exchanges, which resemble the underlying NAV but are independent of it. However, arbitrageurs will
ensure that ETF prices are kept very close to the NAV of the underlying securities. Although an
investor can buy as few as one share of an ETF, most buy in board lots. Anything bought in less than
a board lot will increase the cost to the investor. Anyone can buy any ETF no matter where in the
world it trades. This provides a benefit over mutual funds, which generally can only be bought in the
country in which they are registered.
One of the main features of ETFs are their low annual fees, especially when compared to traditional
mutual funds. The passive nature of index investing, reduced marketing, and distribution and
accounting expenses all contribute to the lower fees. However, individual investors must pay a
brokerage commission to purchase and sell ETF shares; for those investors who trade frequently,
this can significantly increase the cost of investing in ETFs. That said, with the advent of low-cost
brokerage fees, small or frequent purchases of ETFs are becoming more cost efficient.
Exchange Traded Notes (“ETN”):
An ETN is a senior, unsecured, unsubordinated debt security by an underwriting bank whose primary
objective is to achieve the same return as a particular market index. Similar to other debt securities,
the credit of the issuer is the only backing for ETNs, which have a maturity date. Although
performance is contractually tied to whatever index the ETN is intended to track, ETNs do not have
any assets, other than a claim against their issuer for payment according to the terms of the contract.
Unlike traditional mutual funds, which can only be redeemed at the end of a trading day, ETNs trade
throughout the day on an exchange. ETNs, as debt instruments, are subject to risk of default by the
issuing bank as counter party. This is the major design difference between ETFs and ETNs: ETFs are
only subject to market risk whereas ETNs are subject to both market risk and the risk of default by
the issuing bank.
Fixed Income:
Fixed income is a type of investing or budgeting style for which real return rates or periodic income
is received at regular intervals and at reasonably predictable levels. Fixed-income investors are
typically retired individuals who rely on their investments to provide a regular, stable income stream.
This demographic tends to invest heavily in fixed-income investments because of the reliable returns
they offer. Fixed-income investors who live on set amounts of periodically paid income face the risk
of inflation eroding their spending power.
Some examples of fixed-income investments include treasuries, money market instruments,
corporate bonds, asset-backed securities, municipal bonds and international bonds. The primary risk
associated with fixed-income investments is the borrower defaulting on his payment. Other
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considerations include exchange rate risk for international bonds and interest rate risk for longer-
dated securities. The most common type of fixed-income security is a bond. Bonds are issued by
federal governments, local municipalities and major corporations. Fixed-income securities are
recommended for investors seeking a diverse portfolio; however, the percentage of the portfolio
dedicated to fixed income depends on your own personal investment style. There is also an
opportunity to diversify the fixed-income component of a portfolio. Riskier fixed-income products,
such as junk bonds and longer-dated products, should comprise a lower percentage of your overall
portfolio.
The interest payment on fixed-income securities is considered regular income and is determined
based on the creditworthiness of the borrower and current market rates. In general, bonds and fixed-
income securities with longer-dated maturities pay a higher rate, also referred to as the coupon rate,
because they are considered riskier. The longer the security is on the market, the more time it has to
lose its value and/or default. At the end of the bond term, or at bond maturity, the borrower returns
the amount borrowed, also referred to as the principal or par value.
Futures:
Futures are financial contracts obligating the buyer to purchase an asset or the seller to sell an asset,
such as a physical commodity or a financial instrument, at a predetermined future date and price.
Futures contracts detail the quality and quantity of the underlying asset; they are standardized to
facilitate trading on a futures exchange. Some futures contracts may call for physical delivery of the
asset, while others are settled in cash. The futures markets are characterized by the ability to use
very high leverage relative to stock markets. Futures can be used to hedge or speculate on the price
movement of the underlying asset. For example, a producer of corn could use futures to lock in a
certain price and reduce risk, or anybody could speculate on the price movement of corn by going
long or short using futures.
Futures contracts are used to manage potential movements in the prices of the underlying assets. If
market participants anticipate an increase in the price of an underlying asset in the future, they could
potentially gain by purchasing the asset in a futures contract and selling it later at a higher price on
the spot market or profiting from the favorable price difference through cash settlement. However,
they could also lose if an asset's price is eventually lower than the purchase price specified in the
futures contract. Conversely, if the price of an underlying asset is expected to fall, some may sell the
asset in a futures contract and buy it back later at a lower price on the spot.
The purpose of hedging is not to gain from favorable price movements but prevent losses from
potentially unfavorable price changes and in the process, maintain a predetermined financial result
as permitted under the current market price. To hedge, someone is in the business of actually using
or producing the underlying asset in a futures contract. When there is a gain from the futures
contract, there is always a loss from the spot market, or vice versa. With such a gain and loss offsetting
each other, the hedging effectively locks in the acceptable, current market price.
Inverse Exchange Traded Funds:
An ETF traded on a public stock market, which is designed to perform as the inverse of whatever
index or benchmark it is designed to track. These funds work by using short selling, trading
derivatives such as futures contracts, and other leveraged investment techniques. Investing in
inversion ETFs is similar to holding various short positions, or using a combination of advanced
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investment strategies to profit from falling prices. Also known as a "Short ETF," or "Bear ETF."
Inverse ETF along with other ETFs that use derivatives typically are not used as long-term
investments. Many inverse ETFs utilize daily futures contracts to produce their returns, and this
frequent trading often increases fund expenses. Inverse and leveraged inverse ETFs tend to have
higher expense ratios than standard index ETFs, since the funds are by their nature actively managed;
these costs can eat away at performance. An inverse ETF needs to buy when the market rises and sell
when it falls in order to maintain a fixed leverage ratio. This results in a volatility loss proportional
to the market variance. Compared to a short position with identical initial exposure, the inverse ETF
will therefore usually deliver inferior returns. The exception is if the market declines significantly on
low volatility so that the capital gain outweighs the volatility loss. Such large declines benefit the
inverse ETF because the relative exposure of the short position drops as the market fall. Since the
risk of the inverse ETF and a fixed short position will differ significantly as the index drifts away from
its initial value, differences in realized payoff have no clear interpretation. It may therefore be better
to evaluate the performance assuming the index returns to the initial level. In that case an inverse
ETF will always incur a volatility loss relative to the short position. As with synthetic options,
leveraged ETFs need to be frequently rebalanced.
Options:
An option is a financial derivative that represents a contract sold by one party (the option writer) to
another party (the option holder). The contract offers the buyer the right, but not the obligation, to
buy (call) or sell (put) a security or other financial asset at an agreed-upon price (the strike price)
during a certain period of time or on a specific date (exercise date). Options are extremely versatile
securities. Traders use options to speculate, which is a relatively risky practice, while hedgers use
options to reduce the risk of holding an asset.
Real Estate Investment Trusts (“REITs”):
REITs primarily invest in real estate or real estate-related loans. Equity REITs own real estate
properties, while mortgage REITs hold construction, development and/or long-term mortgage loans.
Changes in the value of the underlying property of the trusts, the creditworthiness of the issuer,
property taxes, interest rates, tax laws, and regulatory requirements, such as those relating to the
environment all can affect the values of REITs. Both types of REITs are dependent upon management
skill, the cash flows generated by their holdings, the real estate market in general, and the possibility
of failing to qualify for any applicable pass-through tax treatment or failing to maintain any applicable
exemptive status afforded under relevant laws.
Securities Backed Lines of Credit:
In certain cases, our firm may recommend that clients use securities-backed lines of credit as deemed
appropriate in order to generate funds. Common reasons for recommending that a client obtain
securities backed lines of credit include, but are not limited to:
• Funding short-term bridge loans, which would eliminate the need for a client to sell a position
with a large capital gain,
• Purchasing real estate or other business assets with the plan to refinance and pay back the
loan in the near future,
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• Funding tax obligations or other short term cash needs, which will be paid back from other
sources of expected cash flow in the near future.
Although our firm may recommend the use of securities-backed lines of credit, the client is
responsible for establishing the lines of credit and initiating all loan draws and repayments. We never
recommend that clients take disbursements from these securities-backed lines of more than 30% of
the value of the underlying collateral because these loans act similar to margin loans.
Third-Party Money Manager Analysis:
The analysis of the experience, investment philosophies, and past performance of independent third-
party investment managers in an attempt to determine if that manager has demonstrated an ability
to invest over a period of time and in different economic conditions. The analysis is completed by
monitoring the manager’s underlying holdings, strategies, concentrations, and leverage as part of our
overall periodic risk assessment. Additionally, as part of the due diligence process, the manager’s
compliance and business enterprise risks are surveyed and reviewed. A risk of investing with a third-
party manager who has been successful in the past is that they may not be able to replicate that
success in the future. In addition, as our firm does not control the underlying investments in a third-
party manager’s portfolio, there is also a risk that a manager may deviate from the stated investment
mandate or strategy of the portfolio, making it a less suitable investment for our clients. Moreover,
as our firm does not control the manager’s daily business and compliance operations, our firm may
be unaware of the lack of internal controls necessary to prevent business, regulatory or reputational
deficiencies.
Variable Annuities (“VA”):
Clients generally pay sales charges or commissions to a broker-dealer, not our firm, at the time of
purchase or charges may be deferred until the VA is sold. Deferred charges typically vary based on
how long the VA is held. A portion of the annual operating expenses collected from a client may be
paid to a salesperson, in addition to other payments classified as trailing sales charges. Since
compensation from VAs to a salesperson varies, there is a potential conflict of interest since there is
an incentive to recommend a VA with a higher payout.
Risk of Loss
Investing in securities involves risk of loss that clients should be prepared to bear. While the stock
market may increase and the account(s) could enjoy a gain, it is also possible that the stock market
may decrease, and the account(s) could suffer a loss. It is important that clients understand the risks
associated with investing in the stock market, and that their assets are appropriately diversified in
investments. Clients are encouraged to ask our firm any questions regarding their risk tolerance.
Capital Risk:
Capital risk is one of the most basic, fundamental risks of investing; it is the risk that you may lose
100% of your money. All investments carry some form of risk, and the loss of capital is generally a
risk for any investment instrument.
Company Risk:
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When investing in stock positions, there is always a certain level of company or industry-specific risk
that is inherent in each investment. This is also referred to as unsystematic risk and can be reduced
through appropriate diversification. There is the risk that the company will perform poorly or have
its value reduced based on factors specific to the company or its industry. For example, if a company’s
employees go on strike or the company receives unfavorable media attention for its actions, the value
of the company may be reduced.
Credit Risk:
Credit risk can be a factor in situations where an investment’s performance relies on a borrower’s
repayment of borrowed funds. With credit risk, an investor can experience a loss or unfavorable
performance if a borrower does not repay the borrowed funds as expected or required. Investment
holdings that involve forms of indebtedness (i.e. borrowed funds) are subject to credit risk.
Equity (Stock) Market Risk:
Common stocks are susceptible to general stock market fluctuations and to volatile increases and
decreases in value as market confidence in and perceptions of their issuers change. If you held
common stock, or common stock equivalents, of any given issuer, you would generally be exposed to
greater risk than if you held preferred stocks and debt obligations of the issuer.
ETF & Mutual Fund Risk:
When investing in an ETF or mutual fund, you will bear additional expenses based on your pro rata
share of the ETF’s or mutual fund’s operating expenses, including the potential duplication of
management fees. The risk of owning an ETF or mutual fund generally reflects the risks of owning
the underlying securities the ETF or mutual fund holds. Clients will also incur brokerage costs when
purchasing ETFs.
Fixed Income Securities Risk:
Typically, the values of fixed-income securities change inversely with prevailing interest rates.
Therefore, a fundamental risk of fixed-income securities is interest rate risk, which is the risk that
their value will generally decline as prevailing interest rates rise, which may cause your account value
to likewise decrease, and vice versa. How specific fixed income securities may react to changes in
interest rates will depend on the specific characteristics of each security. Fixed-income securities are
also subject to credit risk, prepayment risk, valuation risk, and liquidity risk. Credit risk is the chance
that a bond issuer will fail to pay interest and principal in a timely manner, or that negative
perceptions of the issuer’s ability to make such payments will cause the price of a bond to decline.
Inflation Risk:
Inflation risk involves the concern that in the future, your investment or proceeds from your
investment will not be worth what they are today. Throughout time, the prices of resources and end-
user products generally increase and thus, the same general goods and products today will likely be
more expensive in the future. The longer an investment is held, the greater the chance that the
proceeds from that investment will be worth less in the future than what they are today. Said another
way, a dollar tomorrow will likely get you less than what it can today.
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Interest Rate Risk:
Certain investments involve the payment of a fixed or variable rate of interest to the investment
holder. Once an investor has acquired or has acquired the rights to an investment that pays a
particular rate (fixed or variable) of interest, changes in overall interest rates in the market will affect
the value of the interest-paying investment(s) they hold. In general, changes in prevailing interest
rates in the market will have an inverse relationship to the value of existing, interest paying
investments. In other words, as interest rates move up, the value of an instrument paying a particular
rate (fixed or variable) of interest will go down. The reverse is generally true as well.
Liquidity Risk:
Certain assets may not be readily converted into cash or may have a very limited market in which
they trade. Thus, you may experience the risk that your investment or assets within your investment
may not be able to be liquidated quickly, thus, extending the period of time by which you may receive
the proceeds from your investment. Liquidity risk can also result in unfavorable pricing when exiting
(i.e. not being able to quickly get out of an investment before the price drops significantly) a particular
investment and therefore, can have a negative impact on investment returns.
Market Risk:
The value of your portfolio may decrease if the value of an individual company or multiple companies
in the portfolio decreases or if our belief about a company’s intrinsic worth is incorrect. Further,
regardless of how well individual companies perform, the value of your portfolio could also decrease
if there are deteriorating economic or market conditions. It is important to understand that the value
of your investment may fall, sometimes sharply, in response to changes in the market, and you could
lose money. Investment risks include price risk as may be observed by a drop in a security’s price
due to company specific events (e.g. earnings disappointment or downgrade in the rating of a bond)
or general market risk (e.g. such as a “bear” market when stock values fall in general). For fixed-
income securities, a period of rising interest rates could erode the value of a bond since bond values
generally fall as bond yields go up. Past performance is not a guarantee of future returns.
Market Timing Risk:
Market timing can include high risk of loss since it looks at an aggregate market versus a specific
security. Timing risk explains the potential for missing out on beneficial movements in price due to
an error in timing. This could cause harm to the value of an investor's portfolio because of purchasing
too high or selling too low.
Options Risk:
Options on securities may be subject to greater fluctuations in value than an investment in the
underlying securities. Purchasing and writing put and call options are highly specialized activities
and entail greater than ordinary investment risks.
Past Performance:
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Charting and technical analysis are often used interchangeably. Technical analysis generally attempts
to forecast an investment’s future potential by analyzing its past performance and other related
statistics. In particular, technical analysis often times involves an evaluation of historical pricing and
volume of a particular security for the purpose of forecasting where future price and volume figures
may go. As with any investment analysis method, technical analysis runs the risk of not knowing the
future and thus, investors should realize that even the most diligent and thorough technical analysis
cannot predict or guarantee the future performance of any particular investment instrument or
issuer thereof.
Strategy Risk:
There is no guarantee that the investment strategies discussed herein will work under all market
conditions and each investor should evaluate his/her ability to maintain any investment he/she is
considering in light of his/her own investment time horizon. Investments are subject to risk,
including possible loss of principal.
Description of Material, Significant or Unusual Risks
Our firm tries to achieve the highest return on client cash balances through relatively low-risk
conservative investments. In most cases, at least a partial cash balance will be maintained in an
account at a FDIC insured Schwab-affiliated bank so that our firm may debit advisory fees for our
services related to our Asset Management and Comprehensive Portfolio Management services, as
applicable.
ITEM 9: DISCIPLINARY INFORMATION
There are no legal or disciplinary events that are material to the evaluation of our advisory business
or the integrity of our management.
ITEM 10: OTHER FINANCIAL INDUSTRY ACTIVITIES & AFFILIATIONS
Third-Party Money Managers
Please see Item 4 above for more information about the selection of third-party money managers.
The compensation paid to our firm by third-party managers may vary, and thus, creates a conflict of
interest in recommending a manager who shares a larger portion of its advisory fees over another
manager. Prior to referring clients to third-party advisors, our firm will ensure that third-party
advisors are licensed or notice is filed with the respective authorities. A potential conflict of interest
in utilizing third-party advisors may be an incentive to us in selecting a particular advisor over
another in the form of fees or services. In order to minimize this conflict our firm will make our
recommendations/selections in the best interest of our clients.
ITEM 11: CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT TRANSACTIONS
& PERSONAL TRADING
As a fiduciary, it is an investment adviser’s responsibility to provide fair and full disclosure of all material
facts and to always act solely in the best interest of each of our clients. Our fiduciary duty is the
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underlying principle for our firm’s Code of Ethics, which includes procedures for personal securities
transaction and insider trading. Our firm requires all representatives to conduct business with the
highest level of ethical standards and to always comply with all federal and state securities laws. Upon
employment with our firm, and at least annually thereafter, all representatives of our firm will
acknowledge receipt, understanding and compliance with our firm’s Code of Ethics. Our firm and
representatives must conduct business in an honest, ethical, and fair manner and avoid all circumstances
that might negatively affect or appear to affect our duty of complete loyalty to all clients. This disclosure
is provided to give all clients a summary of our Code of Ethics. If a client or a potential client wishes to
review our Code of Ethics in its entirety, a copy will be provided promptly upon request.
Our firm recognizes that the personal investment transactions of our representatives demands the
application of a Code of Ethics with high standards and requires that all such transactions be carried out
in a way that does not endanger the interest of any client. At the same time, our firm also believes that if
investment goals are similar for clients and for our representatives, it is logical, and even desirable, that
there be common ownership of some securities.
In order to prevent conflicts of interest, our firm has established procedures for transactions effected by
our representatives for their personal accounts1. In order to monitor compliance with our personal
trading policy, our firm has pre-clearance requirements and a quarterly securities transaction reporting
system for all of our representatives.
Neither our firm nor a related person recommends, buys or sells for client accounts, securities in
which our firm or a related person has a material financial interest without prior disclosure to the
client.
Related persons of our firm may buy or sell securities and other investments that are also
recommended to clients. In order to minimize this conflict of interest, our related persons will place
client interests ahead of their own interests and adhere to our firm’s Code of Ethics, a copy of which
is available upon request.
Likewise, related persons of our firm buy or sell securities for themselves at or about the same time they
buy or sell the same securities for client accounts. In order to minimize this conflict of interest, our
related persons will place client interests ahead of their own interests and adhere to our firm’s Code of
Ethics, a copy of which is available upon request. Further, our related persons will refrain from buying
or selling the same securities prior to buying or selling for our clients in the same day unless included in
a block trade.
ITEM 12: BROKERAGE PRACTICES
Selecting a Brokerage Firm
Our firm does not maintain custody of client assets (although our firm may be deemed to have
custody of client assets if give the authority to withdraw assets from client accounts. See Item 15
Custody, below). Client assets must be maintained in an account at a “qualified custodian,” generally
a broker-dealer or bank. Our firm recommends that clients use the Schwab Advisor Services division
1 For purposes of the policy, our associate’s personal account generally includes any account (a) in the name of our associate, his/her spouse,
his/her minor children or other dependents residing in the same household, (b) for which our associate is a trustee or executor, or (c) which our
associate controls, including our client accounts which our associate controls and/or a member of his/her household has a direct or indirect
beneficial interest in.
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Rosel Wealth Management, LLC
of Charles Schwab & Co. Inc. (“Schwab”), a FINRA-registered broker-dealer, member SIPC, as the
qualified custodian. Our firm is independently owned and operated, and not affiliated with Schwab.
Schwab will hold client assets in a brokerage account and buy and sell securities when instructed.
While our firm recommends that clients use Schwab as custodian/broker, clients will decide whether
to do so and open an account with Schwab by entering into an account agreement directly with them.
Our firm does not open the account. Even though the account is maintained at Schwab, our firm can
still use other brokers to execute trades, as described in the next paragraph.
How Brokers & Custodians Are Selected
Our firm seeks to recommend a custodian/broker who will hold client assets and execute
transactions on terms that are overall most advantageous when compared to other available
providers and their services. A wide range of factors are considered, including, but not limited to:
•
•
•
combination of transaction execution services along with asset custody services (generally
without a separate fee for custody)
capability to execute, clear and settle trades (buy and sell securities for client accounts)
capabilities to facilitate transfers and payments to and from accounts (wire transfers, check
requests, bill payment, etc.)
• breadth of investment products made available (stocks, bonds, mutual funds, exchange
traded funds (ETFs), etc.)
• availability of investment research and tools that assist in making investment decisions
•
quality of services
competitiveness of the price of those services (commission rates, margin interest rates, other
fees, etc.) and willingness to negotiate them
reputation, financial strength and stability of the provider
•
• prior service to our firm and our other clients
• availability of other products and services that benefit our firm, as discussed below (see
“Products & Services Available from Schwab”)
Products & Services Available from Schwab
Schwab Advisor Services is Schwab’s business serving independent investment advisory firms like
our firm. They provide our firm and clients with access to its institutional brokerage – trading,
custody, reporting and related services – many of which are not typically available to Schwab retail
customers. Schwab also makes available various support services. Some of those services help
manage or administer our client accounts while others help manage and grow our business. Schwab’s
support services are generally available on an unsolicited basis (our firm does not have to request
them) and at no charge to our firm. The availability of Schwab’s products and services is not based
on the provision of particular investment advice, such as purchasing particular securities for clients.
Here is a more detailed description of Schwab’s support services:
Services that Benefit Clients
Schwab’s institutional brokerage services include access to a broad range of investment products,
execution of securities transactions, and custody of client assets. The investment products available
through Schwab include some to which our firm might not otherwise have access or that would
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Rosel Wealth Management, LLC
require a significantly higher minimum initial investment by firm clients. Schwab’s services
described in this paragraph generally benefit clients and their accounts.
Services that May Not Directly Benefit Clients
Schwab also makes available other products and services that benefit our firm but may not directly
benefit clients or their accounts. These products and services assist in managing and administering
our client accounts. They include investment research, both Schwab’s and that of third parties. This
research may be used to service all or some substantial number of client accounts, including accounts
not maintained at Schwab. In addition to investment research, Schwab also makes available software
and other technology that:
provides access to client account data (such as duplicate trade confirmations and account
statements);
facilitates trade execution and allocate aggregated trade orders for multiple client accounts;
facilitates payment of our fees from our clients’ accounts; and
•
• provides pricing and other market data;
•
• assists with back-office functions, recordkeeping and client reporting;
• offers UPS and other discounts;
• provide referrals to our firm.
Services that Generally Benefit Only Our Firm
Schwab also offers other services intended to help manage and further develop our business
enterprise. These services include:
transition assistance;
technology, compliance, legal, and business consulting;
•
• educational conferences and events;
•
• publications and conferences on practice management and business succession; and
• access to employee benefits providers, human capital consultants and insurance providers.
Schwab may provide some of these services itself. In other cases, Schwab will arrange for third-party
vendors to provide the services to our firm. Schwab may also discount or waive fees for some of these
services or pay all or a part of a third party’s fees. Schwab may also provide our firm with other
benefits, such as occasional business entertainment for our personnel.
In addition, Eric Rosel participates in promotional videos for Schwab, which may incentive our firm
to recommend Schwab. Schwab also includes our firm in a list of advisers on their website.
Irrespective of direct or indirect benefits to our client through Schwab, our firm strives to enhance
the client experience, help clients reach their goals, and put client interests before that of our firm
or associated persons.
Our Interest in Schwab’s Services
The availability of these services from Schwab benefits our firm because our firm does not have to
produce or purchase them. Our firm does not have to pay for these services, and they are not
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Rosel Wealth Management, LLC
contingent upon committing any specific amount of business to Schwab in trading commissions or
assets in custody.
In light of our arrangements with Schwab, a conflict of interest exists as our firm may have incentive
to require that clients maintain their accounts with Schwab based on our interest in receiving
Schwab’s services that benefit our firm rather than based on client interest in receiving the best value
in custody services and the most favorable execution of transactions. As part of our fiduciary duty to
our clients, our firm will always endeavor to put the interests of our clients first. Clients should be
aware, however, that the receipt of economic benefits by our firm or our related persons creates a
potential conflict of interest and may indirectly influence our firm’s choice of Schwab as a custodial
recommendation. Our firm examined this potential conflict of interest when our firm chose to
recommend Schwab and have determined that the recommendation is in the best interest of our firm’s
clients and satisfies our fiduciary obligations, including our duty to seek best execution.
In seeking best execution, the determinative factor is not the lowest possible cost, but whether the
transaction represents the best qualitative execution, taking into consideration the full range of a
broker-dealer’s services, including the value of research provided, execution capability, commission
rates, and responsiveness. Although our firm will seek competitive rates, to the benefit of all clients,
our firm may not necessarily obtain the lowest possible commission rates for specific client account
transactions. Our firm believes that the selection of Schwab as a custodian and broker is the best
interest of our clients. It is primarily supported by the scope, quality and price of Schwab’s services,
and not Schwab’s services that only benefit our firm.
Client Brokerage Commissions
Schwab does not make client brokerage commissions generated by client transactions available for
our firm’s use. Our firm does not direct client transactions to a particular broker-dealer in return for
soft dollar benefits. Our firm does not receive brokerage commissions for client referrals.
Directed Brokerage
In certain instances, clients may seek to limit or restrict our discretionary authority in making the
determination of the brokers with whom orders for the purchase or sale of securities are placed for
execution, and the commission rates at which such securities transactions are effected. Clients may
seek to limit our authority in this area by directing that transactions (or some specified percentage
of transactions) be executed through specified brokers in return for portfolio evaluation or other
services deemed by the client to be of value. Any such client direction must be in writing (often
through our advisory agreement), and may contain a representation from the client that the
arrangement is permissible under its governing laws and documents, if this is relevant.
Our firm provides appropriate disclosure in writing to clients who direct trades to particular brokers,
that with respect to their directed trades, they will be treated as if they have retained the investment
discretion that our firm otherwise would have in selecting brokers to effect transactions and in
negotiating commissions and that such direction may adversely affect our ability to obtain best price
and execution. In addition, our firm will inform clients in writing that the trade orders may not be
aggregated with other clients’ orders and that direction of brokerage may hinder best execution.
Special Considerations for ERISA Clients
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A retirement or ERISA plan client may direct all or part of portfolio transactions for its account
through a specific broker or dealer in order to obtain goods or services on behalf of the plan. Such
direction is permitted provided that the goods and services provided are reasonable expenses of the
plan incurred in the ordinary course of its business for which it otherwise would be obligated and
empowered to pay. ERISA prohibits directed brokerage arrangements when the goods or services
purchased are not for the exclusive benefit of the plan. Consequently, our firm will request that plan
sponsors who direct plan brokerage provide us with a letter documenting that this arrangement will
be for the exclusive benefit of the plan.
Client-Directed Brokerage
Our firm allows clients to direct brokerage outside our recommendation. Our firm may be unable to
achieve the most favorable execution of client transactions. Client directed brokerage may cost
clients more money. For example, in a directed brokerage account, clients may pay higher brokerage
commissions because our firm may not be able to aggregate orders to reduce transaction costs, or
clients may receive less favorable prices.
Aggregation of Purchase or Sale
Our firm provides investment management services for various clients. There are occasions on which
portfolio transactions may be executed as part of concurrent authorizations to purchase or sell the
same security for numerous accounts served by our firm, which involve accounts with similar
investment objectives. Although such concurrent authorizations potentially could be either
advantageous or disadvantageous to any one or more particular accounts, they are affected only
when our firm believes that to do so will be in the best interest of the effected accounts. When such
concurrent authorizations occur, the objective is to allocate the executions in a manner which is
deemed equitable to the accounts involved. In any given situation, our firm attempts to allocate trade
executions in the most equitable manner possible, taking into consideration client objectives, current
asset allocation and availability of funds using price averaging, proration and consistently non-
arbitrary methods of allocation.
ITEM 13: REVIEW OF ACCOUNTS OR FINANCIAL PLANS
Our management personnel or financial advisors review accounts on at least an annual basis for our
clients. The nature of these reviews is to learn whether client accounts are in line with their
investment objectives, appropriately positioned based on market conditions, and investment
policies, if applicable. Our firm does not provide written reports to clients, unless asked to do so.
Verbal reports to clients take place on at least an annual basis when clients are contacted. Our firm
may review client accounts more frequently than described above. Among the factors which may
trigger an off-cycle review are major market or economic events, the client’s life events, requests by
the client, etc.
Retirement Plan Consulting clients receive reviews of their retirement plans for the duration of the
service. Our firm also provides ongoing services where clients are met with upon their request to
discuss updates to their plans, changes in their circumstances, etc. Retirement Plan Consulting clients
do not receive written or verbal updated reports regarding their plans unless they choose to engage
our firm for ongoing services.
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Rosel Wealth Management, LLC
ITEM 14: CLIENT REFERRALS & OTHER COMPENSATION
Charles Schwab & Co., Inc.
Our firm receives economic benefit from Schwab in the form of the support products and services
made available to our firm and other independent investment advisors that have their clients
maintain accounts at Schwab. These products and services, how they benefit our firm, and the related
conflicts of interest are described above (see Item 12 – Brokerage Practices). The availability of
Schwab’s products and services is not based on our firm giving particular investment advice, such as
buying particular securities for our clients.
Sponsored Events
Real estate investment trust companies, opportunity zones, private placements, mutual fund
companies, and potentially other product sponsors provide financial assistance to allow us by
sponsoring client educational seminars. This money is not directly tied to our use of their products,
nor it is contingent upon any future business to be directed to their products. Nonetheless, it creates
a conflict of interest that may incentivize us to utilize their products. Our firm will adhere to our
fiduciary duty to act in our client’s best interest when selecting what products to use in client
accounts.
Referral Fees
In accordance with Rule 206 (4)-1 of the Investment Advisers Act of 1940, our firm provides cash or
non-cash compensation directly or indirectly to unaffiliated persons for testimonials or
endorsements (which include client referrals). Such compensation arrangements will not result in
higher costs to the referred client. In this regard, our firm maintains a written agreement with each
unaffiliated person that is compensated for testimonials or endorsements in an aggregate amount of
$1,000 or more (or the equivalent value in non-cash compensation) over a trailing 12-month period
in compliance with Rule 206 (4)-1 of the Investment Advisers Act of 1940 and applicable state and
federal laws. The following information will be disclosed clearly and prominently to referred
prospective clients at the time of each testimonial or endorsement:
• Whether or not the unaffiliated person is a current client of our firm,
• A description of the cash or non-cash compensation provided directly or indirectly by our
firm to the unaffiliated person in exchange for the referral, if applicable, and
• A brief statement of any material conflicts of interest on the part of the unaffiliated person
giving the referral resulting from our firm’s relationship with such unaffiliated person.
In cases where state law requires licensure of solicitors, our firm ensures that no solicitation fees are
paid unless the solicitor is registered as an investment adviser representative of our firm. If our firm
is paying solicitation fees to another registered investment adviser, the licensure of individuals is the
other firm’s responsibility.
ITEM 15: CUSTODY
Regulators have defined custody as having access or control over Client funds or securities. As it
applies to our Firm, we do not have physical custody of funds or securities.
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Fee Deduction
Our Firm is deemed to have constructive custody over those Client accounts where it can deduct our
fees directly from the Client account. If we comply with certain regulatory requirements, this
constructive custody does not mandate that our Firm undergo a surprise audit for those accounts.
Our Clients receive account statements directly from the qualified Custodian at least quarterly. Our
Firm may send Clients quarterly reports that our Firm produces using our portfolio accounting
system, BlackDiamond.
We strongly urge our Clients to compare such reports with the statements received from the qualified
Custodian. Furthermore, when our Firm calculates our investment management fees and instructs
the Custodian to remit these fees to us directly from Clients’ accounts, the Custodian does not verify
our calculation of fees. Our Firm performs quarterly testing to ensure that our fees are charged per
the Client’s Investment Advisory Agreement on file with our Firm.
Standing Letters Of Authorization (“SLOA”)
Additionally, our Firm is deemed to have custody of the Client’s funds or securities when standing
authorizations exist with their Custodian to move money from an account to a third-party Standing
Letter of Authorization (“SLOA”) and; under that SLOA, it authorizes us to designate the amount or
timing of transfers with the Custodian. The SEC has set forth standards to protect client assets in such
situations, which we follow. We do not have a beneficial interest in any of the accounts we are deemed
to have Custody of where SLOAs are on file. In addition, account statements reflecting all activity on
the account(s) are delivered directly from the qualified Custodian to each Client or the Client’s
independent representative at least monthly. Clients should carefully review those statements and
are urged to compare the statements against reports received from us. If you have questions about
your account statements, contact us, your Advisor, or the qualified Custodian preparing the
statement.
ITEM 16: INVESTMENT DISCRETION
Clients have the option of providing our firm with investment discretion on their behalf, pursuant to
an executed investment advisory client agreement. By granting investment discretion, our firm is
authorized to execute securities transactions, determine which securities are bought and sold, and
the total amount to be bought and sold. Should clients grant our firm non-discretionary authority,
our firm would be required to obtain the client’s permission prior to effecting securities transactions.
Limitations may be imposed by the client in the form of specific constraints on any of these areas of
discretion with our firm’s written acknowledgement.
ITEM 17: VOTING CLIENT SECURITIES
Proxy Voting
Our firm does not accept the proxy authority to vote client securities. Clients will receive proxies or
other solicitations directly from their custodian or a transfer agent. In the event that proxies are sent
to our firm, our firm will forward them to the appropriate client and ask the party who sent them to
mail them directly to the client in the future. Clients may call, write or email us to discuss questions
they may have about particular proxy votes or other solicitations.
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Class Action Lawsuits
Chicago Clearing Corporation ("CCC") provides class action litigation monitoring and securities claim
filing services for our Clients. Participation in this service requires that we provide confidential
information to CCC to assist with its class action suit research. Taking part in this service is voluntary
but highly recommended. If you choose not to participate, you can vote on corporate governance
concerns in whatever fashion you see fit.
ITEM 18: FINANCIAL INFORMATION
Our firm is not required to provide financial information in this Brochure because:
• Our firm does not require the prepayment of more than $1,200 in fees when services cannot
be rendered within 6 months.
• Our firm does not have a financial condition or commitment that impairs our ability to meet
contractual and fiduciary obligations to clients.
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