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RoseRock Wealth Management, LLC
Form ADV Part 2A – Disclosure Brochure
Effective: February 11, 2026
This Form ADV Part 2A (“Disclosure Brochure”) provides information about the qualifications and business
practices of RoseRock Wealth Management, LLC (“RoseRock” or the “Advisor”). If you have any questions
about the contents of this Disclosure Brochure, please contact the Advisor at (214) 220-8989 or at
info@roserockwealth.com.
RoseRock is a registered investment advisor with the U.S. Securities and Exchange Commission (“SEC”). The
information in this Disclosure Brochure has not been approved or verified by the SEC or by any state securities
authority. Registration of an investment advisor does not imply any specific level of skill or training. This
Disclosure Brochure provides information about RoseRock to assist you in determining whether to retain the
Advisor.
Additional information about RoseRock and its Advisory Persons is available on the SEC’s website at
www.adviserinfo.sec.gov by searching with the Advisor’s firm name or CRD# 288088.
RoseRock Wealth Management, LLC
5950 Sherry Lane, Suite 201, Dallas, TX 75225
Phone: (214) 220-8989
www.roserockwealth.com
Item 2 – Material Changes
Form ADV 2 is divided into two parts: Part 2A (the "Disclosure Brochure") and Part 2B (the "Brochure
Supplement"). The Disclosure Brochure provides information about a variety of topics relating to an Advisor’s
business practices and conflicts of interest. The Brochure Supplement provides information about the Advisory
Persons of RoseRock. For convenience, the Advisor has combined these documents into a single disclosure
document.
RoseRock believes that communication and transparency are the foundation of its relationship with Clients and
will continually strive to provide you with complete and accurate information at all times. RoseRock encourages
all current and prospective clients to read this Disclosure Brochure and discuss any questions you may have
with the Advisor.
Material Changes
There have been no material changes to this Disclosure Brochure since the last annual amendment filing on
January 21, 2025:
Future Changes
From time to time, the Advisor may amend this Disclosure Brochure to reflect changes in our business
practices, changes in regulations, or routine annual updates as required by the securities regulators. This
complete Disclosure Brochure or a Summary of Material Changes shall be provided to you annually and if a
material change occurs.
At any time, you may view the current Disclosure Brochure online at the SEC’s Investment Adviser Public
Disclosure website at www.adviserinfo.sec.gov by searching with the Advisor’s firm name or CRD# 288088. You
may also request a copy of this Disclosure Brochure at any time by contacting the Advisor at (214) 220-8989 or
at info@roserockwealth.com.
RoseRock Wealth Management, LLC
5950 Sherry Lane, Suite 201, Dallas, TX 75225
Phone: (214) 220-8989
www.roserockwealth.com
Page 2
Item 3 – Table of Contents
Item 1 – Cover Page ................................................................................................................................. 1
Item 2 – Material Changes ....................................................................................................................... 2
Item 3 – Table of Contents ....................................................................................................................... 3
Item 4 – Advisory Services ...................................................................................................................... 4
A. Firm Information ............................................................................................................................................ 4
B. Advisory Services Offered .............................................................................................................................. 4
C. Client Account Management .......................................................................................................................... 6
D. Wrap Fee Programs ...................................................................................................................................... 6
E. Assets Under Management ............................................................................................................................ 7
Item 5 – Fees and Compensation ............................................................................................................ 7
A. Fees for Advisory Services............................................................................................................................. 7
B. Fee Billing ..................................................................................................................................................... 8
C. Other Fees and Expenses ............................................................................................................................. 8
D. Advance Payment of Fees and Termination ................................................................................................... 9
E. Compensation for Sales of Securities ............................................................................................................. 9
Item 6 – Performance-Based Fees and Side-By-Side Management ...................................................... 9
Item 7 – Types of Clients ......................................................................................................................... 9
Item 8 – Methods of Analysis, Investment Strategies, and Risk of Loss .............................................. 9
A. Methods of Analysis ....................................................................................................................................... 9
B. Risk of Loss ................................................................................................................................................. 10
Item 9 – Disciplinary Information .......................................................................................................... 11
Item 10 – Other Financial Industry Activities and Affiliations ............................................................. 11
Item 11 – Code of Ethics, Participation or Interest in Client Transactions, and Personal Trading ... 12
A. Code of Ethics ............................................................................................................................................. 12
B. Personal Trading with Material Interest ........................................................................................................ 12
C. Personal Trading in Same Securities as Clients ........................................................................................... 12
D. Personal Trading at Same Time as Client .................................................................................................... 12
Item 12 – Brokerage Practices............................................................................................................... 12
A. Recommendation of Custodian[s]................................................................................................................. 12
B. Aggregating and Allocating Trades............................................................................................................... 13
Item 13 – Review of Accounts ............................................................................................................... 13
A. Frequency of Reviews ................................................................................................................................. 13
B. Causes for Reviews ..................................................................................................................................... 13
C. Review Reports ........................................................................................................................................... 14
Item 14 – Client Referrals and Other Compensation ............................................................................ 14
A. Compensation Received by RoseRock ........................................................................................................ 14
B. Compensation for Client Referrals................................................................................................................ 15
Item 15 – Custody .................................................................................................................................. 15
Item 16 – Investment Discretion ............................................................................................................ 15
Item 17 – Voting Client Securities ......................................................................................................... 15
Item 18 – Financial Information ............................................................................................................. 15
Form ADV Part 2B – Brochure Supplement: Huey, Ryan .................................................................... 16
Form ADV Part 2B – Brochure Supplement: Matute, Franklin ............................................................. 19
Privacy Policy ......................................................................................................................................... 22
RoseRock Wealth Management, LLC
5950 Sherry Lane, Suite 201, Dallas, TX 75225
Phone: (214) 220-8989
www.roserockwealth.com
Page 3
Item 4 – Advisory Services
A. Firm Information
RoseRock Wealth Management, LLC (“RoseRock” or the “Advisor”) is a registered investment advisor with the
U.S. Securities and Exchange Commission (“SEC”). The Advisor is organized as a Limited Liability Company
(“LLC”) under the laws of Texas. RoseRock was founded in February 2017 and is owned and operated by Ryan
W. Huey (President and Chief Compliance Officer) through the Ryan and Gwin Huey Revocable Trust. This
Disclosure Brochure provides information regarding the qualifications, business practices, and the advisory
services provided by RoseRock.
B. Advisory Services Offered
RoseRock offers advisory services to individuals, high net worth individuals, trusts, estates, pensions and profit-
sharing plans, and charitable organizations (each referred to as a “Client”).
The Advisor acts as a fiduciary to Clients, as defined under the applicable laws and regulations. As a fiduciary,
the Advisor upholds a duty of loyalty, fairness, and good faith towards each Client and seeks to mitigate
potential conflicts of interest. RoseRock’s fiduciary commitment is further described in the Advisor’s Code of
Ethics. For more information regarding the Code of Ethics, please see Item 11 – Code of Ethics, Participation or
Interest in Client Transactions and Personal Trading.
Wealth Management Services
RoseRock provides customized wealth management services to its Clients. This is achieved through continuous
personal Client contact and interaction while providing discretionary and non-discretionary investment
management and related advisory services.
Investment Management Services – RoseRock provides investment advisory solutions for its Clients based on
model portfolios created by the Advisor. The Advisor primarily utilizes exchange traded funds (“ETFs”) and
mutual funds to create proprietary model portfolios offered to its Clients. The Advisor may also utilize other
investments to meet the model objectives. In certain cases, the Advisor may use margin borrowing to meet a
Client’s goals or liquidity needs. RoseRock evaluates and selects investments for inclusion in model portfolios
only after applying its internal due diligence process. The Advisor will work with the Client to identify their
investment goals, objectives, and risk tolerance to construct a portfolio from the Advisor’s model portfolios. The
Advisor may retain certain types of investments based on a Client’s legacy holdings, which will be maintained
outside of the models. Additional information regarding the risks of these investment options, including margin
borrowing, can be found in Item 8.
RoseRock’s investment approach is primarily long-term focused, but the Advisor may buy, sell or re-allocate
positions that have been held for less than one year to meet the objectives of the Client or due to market
conditions. RoseRock will construct, implement, and monitor the portfolio to ensure it meets the goals,
objectives, circumstances, and risk tolerance agreed to by the Client. Each Client will have the opportunity to
place reasonable restrictions on the types of investments to be held in their respective portfolio, subject to
acceptance by the Advisor.
RoseRock evaluates and selects investments for inclusion in Client portfolios only after applying its internal due
diligence process. RoseRock may recommend, on occasion, redistributing investment allocations to diversify the
portfolio. RoseRock may recommend specific positions to increase sector or asset class weightings. The
Advisor may recommend employing cash positions as a possible hedge against market movement. RoseRock
may recommend selling positions for reasons that include but are not limited to harvesting capital gains or
losses, business or sector risk exposure to a specific security or class of securities, overvaluation or
overweighting of the position[s] in the portfolio, generating cash to meet Client needs, or any risk deemed
unacceptable for the Client’s risk tolerance.
At no time will RoseRock accept or maintain custody of a Client’s funds or securities, except for the limited
authority as outlined in Item 15 – Custody. All Client assets will be managed within their designated account[s]
at the Custodian, pursuant to the Client investment advisory agreement. For additional information. Please see
Item 12 – Brokerage Practices.
RoseRock Wealth Management, LLC
5950 Sherry Lane, Suite 201, Dallas, TX 75225
Phone: (214) 220-8989
www.roserockwealth.com
Page 4
Third-Party Access Platforms – As part of the Advisor’s Investment Management Services, when appropriate,
the Advisor may use third-party platforms to access, aggregate, or manage certain client accounts that are held
away from the Advisor’s primary custodians, such as employer-sponsored retirement plans or other externally
maintained accounts. These platforms allow clients to grant the Advisor authorized access to account
information and, where permitted, limited account management capabilities.
Access to such accounts is provided solely at the client’s direction and subject to the permissions granted by the
client through the third-party platform. Recommendations to have assets managed through a third-party platform
pose a conflict between the interests of the Advisor and the interests of the Client. Assets managed through a
third-party platform increases the level of investment assets with the Advisor, as it would increase the amount of
advisory fees paid to the Advisor. Clients are not obligated to have the Advisor manage held-away assets by the
Advisor.
Retirement Accounts – When the Advisor provides investment advice to Clients regarding ERISA retirement
accounts or individual retirement accounts (“IRAs”), the Advisor is a fiduciary within the meaning of Title I of the
Employee Retirement Income Security Act (“ERISA”) and/or the Internal Revenue Code (“IRC”), as applicable,
which are laws governing retirement accounts. When deemed to be in the Client’s best interest, the Advisor will
provide investment advice to a Client regarding a distribution from an ERISA retirement account or to roll over
the assets to an IRA or recommend a similar transaction including rollovers from one ERISA sponsored Plan to
another, one IRA to another IRA, or from one type of account to another account (e.g., commission-based
account to fee-based account). Such a recommendation creates a conflict of interest if the Advisor earns a new
(or increases its current) advisory fee as a result of the transaction. No client is under any obligation to roll over
a retirement account to an account managed by the Advisor.
Financial Planning Services
RoseRock will typically provide a variety of financial planning services to Clients either as a component of its
wealth management services or pursuant to a written financial planning agreement. Services are offered in
several areas of a Client’s financial situation, depending on their goals and objectives.
Generally, such financial planning services involve preparing a formal financial plan or rendering a specific
financial consultation based on the Client’s financial goals and objectives. This planning may encompass one or
more areas of need, including but not limited to investment planning, retirement planning, personal savings,
education savings, and other areas of a Client’s financial situation.
A financial plan developed for or rendered to the Client as part of or in addition to the Client’s comprehensive
wealth management services will usually include general recommendations for a course of activity or specific
actions to be taken by the Client. For example, recommendations may be made that the Client start or revise
their investment programs, commence or alter retirement savings, establish education savings, and/or charitable
giving programs.
RoseRock may also refer Clients to an accountant, attorney, or other specialists, as appropriate for their unique
situation. RoseRock does not receive compensation for these referrals. For certain financial planning
engagements, the Advisor will provide a written summary of the Client’s financial situation, observations, and
recommendations.
Financial planning recommendations made in connection with the Advisor’s comprehensive wealth management
services pose a conflict between the interests of the Advisor and the interests of the Client. For example, a
recommendation to increase the level of investment assets with the Advisor would pose a conflict, as it would
increase the fees paid to the Advisor. Clients are not obligated to implement any recommendations made by the
Advisor.
Retirement Plan Advisory Services
RoseRock provides 3(21) non-discretionary retirement plan advisory services on behalf of the retirement plans
(each referred to as a “Plan”) and the company (the “Plan Sponsor”). The Advisor’s retirement plan advisory
services are designed to assist the Plan Sponsor in meeting its fiduciary obligations to the Plan. Each
RoseRock Wealth Management, LLC
5950 Sherry Lane, Suite 201, Dallas, TX 75225
Phone: (214) 220-8989
www.roserockwealth.com
Page 5
engagement is customized to the needs of the Plan and Plan Sponsor. Retirement Plan Advisory Services
include the following:
1. Design of Investment Policy Statement (IPS). The Advisor will assist the Plan in designing an IPS, which
will act as the framework for the Plan’s investment selection and monitoring process. These guidelines
will be consistent with the regulations issued pursuant to ERISA § 404(c) dealing with participant-
directed plans.
2.
Investment Review and Recommendations. The Advisor will assist the Plan in the initial and ongoing
monitoring and review of the Plan’s investment options and recommended changes/additions when
appropriate. The Investment Committee will have the ultimate decision whether or not a fund change,
deletion, or addition should be implemented.
3. Fee Analysis. The Advisor will assist the investment committee or other responsible fiduciary in
understanding the investment fees that are charged to the Plan and how those fees compare to the fees
other similar investment vendors charge for similar services and products. The Advisor will also assist
the Plan Sponsor, when necessary, in producing participant notifications regarding fees. The
responsibility for ensuring that participants receive any such notification, however, will reside exclusively
with the Plan sponsor and not with the Advisor.
4. Participant Education Consulting. The Advisor will consult with the Plan on the effectiveness of the
employee education program. The Advisor will conduct and coordinate education consulting efforts with
the Plan’s current providers.
5. Fiduciary File. The Advisor will construct a Fiduciary File that will be used by the Plan to keep
documentation related to the Plan. This documentation includes, but is not limited to, Investment
Committee minutes, Investment Policy Statement, investment analysis, educational work, fee analysis,
vendor analysis, 404(c) information notices (if applicable), and plan design/work analysis. The Plan
assumes the responsibility of maintaining this file’s contents, including ensuring its accuracy and
completeness.
Certain of these services are provided by RoseRock serving in the capacity as a fiduciary under the Employee
Retirement Income Security Act of 1974, as amended (“ERISA”). In accordance with ERISA Section 408(b)(2),
the Plan Sponsor is provided with a written description of RoseRock’s fiduciary status, the specific services to
be rendered, and all direct and indirect compensation the Advisor reasonably expects under the engagement.
C. Client Account Management
Prior to engaging RoseRock to provide wealth management services, each Client is required to enter into a
wealth management agreement with the Advisor that defines the terms, conditions, authority, and
responsibilities of the Advisor and the Client. These services may include:
• Establishing an Investment Strategy – RoseRock, in connection with the Client, will develop a strategy
that seeks to achieve the Client’s investment goals and objectives.
• Asset Allocation – RoseRock will develop a strategic asset allocation that is targeted to meet the
investment objectives, time horizon, financial situation, and tolerance for risk for each Client.
• Portfolio Construction – RoseRock will develop a portfolio for the Client that is intended to meet the
stated goals and objectives of the Client.
•
Investment Management and Supervision – RoseRock will provide investment management and
ongoing oversight of the Client’s investment portfolio.
D. Wrap Fee Programs
RoseRock does not manage or place Client assets into a wrap fee program. Investment management services
are provided directly by RoseRock.
RoseRock Wealth Management, LLC
5950 Sherry Lane, Suite 201, Dallas, TX 75225
Phone: (214) 220-8989
www.roserockwealth.com
Page 6
E. Assets Under Management
As of December 31, 2025, RoseRock manages $275,000,000 in Client assets, of which $264,500,000 are
managed on a discretionary basis and $10,500,000 on a non-discretionary basis. Clients may request more
current information at any time by contacting the Advisor.
Item 5 – Fees and Compensation
The following paragraphs detail the fee structure and compensation methodology for services provided by the
Advisor. Each Client engaging the Advisor for services described herein shall be required to enter into one or
more written agreements with the Advisor.
A. Fees for Advisory Services
Wealth Management Services
Wealth management fees are paid quarterly at the end of each quarter, pursuant to the terms of the wealth
management agreement. Wealth management fees are based on the average daily balance of assets under
management during the quarter. Wealth management fees are based on the following schedule:
Assets Under Management ($)
Under $1,500,000
$1,500,000 to $3,000,000
$3,000,001 to $10,000,000
Over $10,000,000
Annual Rate (%)
1.10%
0.85%
0.55%
0.30%
Fees may vary from the above fee schedule depending on the nature and complexity of each Client’s
circumstances or with the inclusion of financial planning or other services pursuant to the terms of the wealth
management agreement. Additionally, the Advisor, at its discretion, may negotiate fees for certain Client
accounts. RoseRock may impose a minimum annual account fee of $11,000.00, which is negotiable at the
discretion of the Advisor. An estimate for the total costs will be determined prior to establishing the advisory
relationship.
Wealth management fees in the first quarter of service are prorated from the inception date of the account[s] to the
end of the first quarter. Fees may be negotiable at the sole discretion of the Advisor. The Client’s fees will take into
consideration the aggregate assets under management with the Advisor. All securities held in accounts managed
by RoseRock will be independently valued by the Custodian. The Advisor will conduct periodic reviews of the
Custodian’s valuation to ensure accurate billing.
The Advisor’s fee is exclusive of, and in addition to, brokerage fees, transaction fees, and other related costs and
expenses, which may be incurred by the Client. However, the Advisor shall not receive any portion of these
commissions, fees, and costs.
Third-Party Access Platforms
For assets managed through a third-party platform, the Client is not charged any additional platform fees. The
Advisor bears the cost of the platform in order to service these Client assets. Advisory fees apply to assets
accessed and managed through the platform as part of the Client’s assets under management, as disclosed
above.
Foundations Services
As part of Foundations services, the Advisor offers Clients with less than $1,000,000 in assets under management,
investment management and ongoing financial planning as separate services for an annual investment
management fee of 1.10%, payable at the end of each quarter. The Advisor generally requires a minimum
relationship size of $250,000 and a minimum quarterly investment management fee of $687.50.
Financial Planning Services
RoseRock offers ongoing financial planning services, which are included in its wealth management services for
Clients with greater than $1,000,000 in assets under management.
RoseRock Wealth Management, LLC
5950 Sherry Lane, Suite 201, Dallas, TX 75225
Phone: (214) 220-8989
www.roserockwealth.com
Page 7
Ongoing standalone financial planning services are offered for an additional monthly fee for Clients with less than
$1,000,000 in assets under management. Additionally, for Clients with less than $1,000,000 in assets under
management, there is a one-time fee ranging from $1,000 to $3,000 for the preparation of the initial financial plan.
This fee will vary depending on the nature and complexity of each Client’s circumstances. An estimate for total
costs will be determined prior to establishing the advisory relationship. Fees for ongoing financial planning services
are offered for a fixed monthly fee of $150 per month. Financial planning fees are negotiable at the sole discretion
of the Advisor.
Retirement Plan Advisory Services
Fees for pension/retirement plan advisory services are charged an annual asset-based fee of up to 0.75% and are
billed at the end of the quarter, pursuant to the terms of the retirement plan advisory agreement. Retirement plan
advisory fees are based on the average daily balance of assets supervised by the Advisor during the quarter. Fees
may be negotiable depending on the size and complexity of the Plan.
Fees are generally based on the following schedule:
Assets Under Management ($)
Under $2,000,000
$2,000,000 to $5,000,000
$5,000,001 and over
Annual Rate (%)
0.75%
0.60%
0.45%
Certain existing Clients may have fee schedules that differ from the schedule above.
B. Fee Billing
Wealth Management Services
Wealth management fees are calculated by the Advisor or its delegate and deducted from the Client’s account[s]
at the Custodian. The Advisor shall send an invoice to the Custodian indicating the amount of the fees to be
deducted from the Client’s account[s] at the end of the respective quarter. The amount due is calculated by
applying the quarterly rate (annual rate divided by 4) to the average daily value of assets under management with
RoseRock during the quarter. Clients will be provided with a statement, at least quarterly, from the Custodian
reflecting the deduction of the wealth management fees. It is the responsibility of the Client to verify the accuracy of
these fees as listed on the Custodian’s brokerage statement as the Custodian does not assume this responsibility.
Clients provide written authorization permitting wealth management fees to be deducted by RoseRock directly
from their account[s] held by the Custodian as part of the wealth management agreement and separate account
forms provided by the Custodian.
Retirement Plan Advisory Services
Retirement plan advisory fees are deducted from the assets of the Plan. The Plan and its participants will receive
independent statements from the Custodian no less frequently than quarterly.
C. Other Fees and Expenses
Clients may incur certain fees or charges imposed by third parties other than RoseRock, in connection with
investments made on behalf of the Client’s account[s]. The Client is responsible for all custody and securities
execution fees charged by the Custodian. The Advisor's recommended Custodian does not charge securities
transaction fees for ETF and equity trades in Client accounts but typically charges for mutual funds and other
types of investments. The fees charged by RoseRock are separate and distinct from these custody and
execution fees.
In addition, all fees paid to RoseRock for wealth management services are separate and distinct from the
expenses charged by mutual funds and ETFs to their shareholders, if applicable. These fees and expenses are
described in each fund’s prospectus. These fees and expenses will generally be used to pay management fees
for the funds, other fund expenses, account administration (e.g., custody, brokerage, and account reporting),
and a possible distribution fee. A Client may be able to invest in these products directly, without the services of
RoseRock, but would not receive the services provided by RoseRock, which are designed, among other things,
RoseRock Wealth Management, LLC
5950 Sherry Lane, Suite 201, Dallas, TX 75225
Phone: (214) 220-8989
www.roserockwealth.com
Page 8
to assist the Client in determining which products or services are most appropriate for each Client’s financial
situation and objectives. Accordingly, the Client should review both the fees charged by the fund[s] and the fees
charged by RoseRock to fully understand the total fees to be paid. Please refer to Item 12 – Brokerage
Practices for additional information.
D. Advance Payment of Fees and Termination
Wealth Management Services
RoseRock is compensated for its wealth management services at the end of the quarter after services are
rendered. Either party may terminate the wealth management agreement, at any time, by providing advance
written notice to the other party. The Client may also terminate within five (5) business days of signing the
Advisor’s agreement at no cost to the Client. After the five-day period, the Client will incur charges for bona fide
advisory services rendered to the point of termination, and such fees will be due and payable by the Client. The
Client’s wealth management agreement with the Advisor is non-transferable without the Client’s prior consent.
Retirement Plan Advisory Services
RoseRock is compensated for its retirement plan advisory services at the end of the quarter after services are
rendered. Either party may terminate the retirement plan advisory agreement, at any time, by providing advance
written notice to the other party. The Client may also terminate within five (5) business days of signing the
Advisor’s agreement at no cost to the Client. After the five-day period, the Client shall be responsible for retirement
plan advisory fees up to and including the effective date of termination. The Client’s retirement plan services
agreement with the Advisor is non-transferable without the Client’s prior consent.
E. Compensation for Sales of Securities
RoseRock does not buy or sell securities and does not receive any compensation for securities transactions in
any Client account other than the advisory fees noted above.
Item 6 – Performance-Based Fees and Side-By-Side Management
RoseRock does not charge performance-based fees for its investment advisory services. The fees charged by
RoseRock are as described in Item 5 above and are not based upon the capital appreciation of the funds or
securities held by any Client. RoseRock does not manage any proprietary investment funds or limited
partnerships (for example, a mutual fund or a hedge fund) and has no financial incentive to recommend any
particular investment options to its Clients.
Item 7 – Types of Clients
RoseRock offers advisory services to individuals, high net worth individuals, trusts, estates, pensions and profit-
sharing plans, and charitable organizations. The amount of each type of Client is available on RoseRock’s Form
ADV Part 1A. These amounts may change over time and are updated at least annually by the Advisor.
RoseRock generally imposes a minimum annual fee of $11,000 for wealth management Clients with over
$1,000,000 in assets under management and a minimum quarterly fee of $687.50 for Clients with under
$1,000,000 in assets under management.
Item 8 – Methods of Analysis, Investment Strategies, and Risk of Loss
A. Methods of Analysis
RoseRock primarily employs modern portfolio theory in developing investment strategies for its Clients.
RoseRock also employs a fundamental analysis method in certain circumstances. Research and analysis from
RoseRock are derived from numerous sources, including financial media companies, third-party research
materials, internet sources, and review of company activities, including annual reports, prospectuses, press
releases, and research prepared by others.
Modern portfolio theory is a theory of investment that attempts to maximize portfolio expected return for a given
amount of portfolio risk or equivalently minimize risk for a given level of expected return by carefully choosing
RoseRock Wealth Management, LLC
5950 Sherry Lane, Suite 201, Dallas, TX 75225
Phone: (214) 220-8989
www.roserockwealth.com
Page 9
the proportions of various assets. Modern portfolio theory generally assumes that Clients are risk-averse, which
may result in lower returns on investments.
Fundamental analysis utilizes economic and business indicators as investment selection criteria. These criteria
are generally ratios and trends that may indicate the overall strength and financial viability of the entity being
analyzed. Assets are deemed suitable if they meet certain criteria to indicate that they are a strong investment
with a value discounted by the market. While this type of analysis helps the Advisor in evaluating a potential
investment, it does not guarantee that the investment will increase in value. Assets meeting the investment
criteria utilized in the fundamental analysis may lose value and may have negative investment performance. The
Advisor monitors these economic indicators to determine if adjustments to strategic allocations are appropriate.
More details on the Advisor’s review process are included below in Item 13 – Review of Accounts.
As noted above, RoseRock generally employs a long-term investment strategy for its Clients, as consistent with
their financial goals. Strategic asset allocation with a structured asset class approach is the primary strategy
utilized for Clients with long-term objectives. This means that RoseRock uses no-load or load-waived (i.e., no
commissions for purchasing) mutual funds and ETFs that are globally diversified across a wide range of asset
classes (e.g., equities, bonds, etc.) and investment styles. RoseRock recommends that Clients invest in no-load
institutional mutual funds and ETFs advised by Dimensional Fund Advisors, L.P. (“DFA”) and Stone Ridge Asset
Management, LLC (“Stone Ridge”). DFA and Stone Ridge funds generally are available for investment only by
clients of registered investment advisors, and all investments are subject to the approval of the advisor. This
means that you may not be able to make additional investments in DFA or Stone Ridge funds if you terminate
your agreement with RoseRock, except through another advisor authorized by DFA and Stone Ridge. Each
Client executes a wealth management agreement with RoseRock that documents their objectives and their
desired investment strategy.
RoseRock will typically hold all or a portion of a security for more than a year but may hold for shorter periods
for the purpose of rebalancing a portfolio or meeting the cash needs of Clients.
B. Risk of Loss
Investing in securities involves certain investment risks. Securities may fluctuate in value or lose value. Clients
should be prepared to bear the potential risk of loss. RoseRock will assist Clients in determining an appropriate
strategy based on their tolerance for risk and other factors noted above. However, there is no guarantee that
Clients will meet their investment goals.
While the methods of analysis help the Advisor in evaluating a potential investment, it does not guarantee that
the investment will increase in value. Assets meeting the investment criteria utilized in these methods of
analysis may lose value and may have negative investment performance. The Advisor monitors these economic
indicators to determine if adjustments to strategic allocations are appropriate. More details on the Advisor’s
review process are included below in “Item 13 – Review of Accounts”.
Each Client engagement will entail a review of the Client's investment goals, financial situation, time horizon,
tolerance for risk, and other factors to develop an appropriate strategy for managing the Client's account. Client
participation in this process, including full and accurate disclosure of requested information, is essential for the
analysis of a Client's account[s]. The Advisor shall rely on the financial and other information provided by the
Client or their designees without the duty or obligation to validate the accuracy and completeness of the
provided information. It is the responsibility of the Client to inform the Advisor of any changes in financial
condition, goals, or other factors that may affect this analysis.
The risks associated with a particular strategy are provided to each Client in advance of investing Client
accounts. The Advisor will work with each Client to determine their tolerance for risk as part of the portfolio
construction process. Portfolios are primarily constructed using individual stocks, bonds, mutual funds, and
ETFs.
Investments in individual stocks have a risk of losing value in a relatively short amount of time and generally do
not provide diversification to protect against market fluctuations. Investments in bonds involve the risk that the
value of the bond may not keep pace with inflation. The performance of mutual funds and ETFs are subject to
RoseRock Wealth Management, LLC
5950 Sherry Lane, Suite 201, Dallas, TX 75225
Phone: (214) 220-8989
www.roserockwealth.com
Page 10
market risk, including the possible loss of principal. The value of the fund will fluctuate with the value of the
underlying securities.
Following are some of the risks associated with components of the Advisor’s investment approach:
ETF Risk: The performance of ETFs is subject to market risk, including the possible loss of principal. The price
of the ETFs will fluctuate with the price of the underlying securities that make up the funds. In addition, ETFs
have a trading risk based on the loss of cost efficiency if the ETFs are traded actively and a liquidity risk if the
ETFs have a large bid-ask spread and low trading volume. The price of an ETF fluctuates based upon the
market movements and may dissociate from the index being tracked by the ETF or the price of the underlying
investments. An ETF purchased or sold at one point in the day may have a different price than the same ETF
purchased or sold a short time later.
Mutual Fund Risk: The performance of mutual funds is subject to market risk, including the possible loss of
principal. The price of the mutual funds will fluctuate with the value of the underlying securities that make up the
funds. The price of a mutual fund is typically set daily; therefore, a mutual fund purchased at one point in the day
will typically have the same price as a mutual fund purchased later that same day.
Interest-rate Risk: Fluctuations in interest rates may cause investment prices to fluctuate. For example, when
interest rates rise, yields on existing bonds become less attractive, causing their market values to decline.
Market Risk: The price of a security, bond, or mutual fund may drop in reaction to tangible and intangible
events and conditions. This type of risk is caused by external factors independent of a security’s particular
underlying circumstances. For example, political, economic, and social conditions may trigger market events.
Inflation Risk: When any type of inflation is present, a dollar today will not buy as much as a dollar next year
because purchasing power is eroding at the rate of inflation.
Margin Borrowings: The use of short-term margin borrowings may result in certain additional risks to a Client.
For example, if securities pledged to brokers to secure a Client's margin accounts decline in value, the Client
could be subject to a "margin call" pursuant to which it must either deposit additional funds with the broker or be
the subject of mandatory liquidation of the pledged securities to compensate for the decline in value.
Past performance is not a guarantee of future returns. Investing in securities and other investments
involves a risk of loss that each Client should understand and be willing to bear. Clients are reminded to
discuss these risks with the Advisor.
Item 9 – Disciplinary Information
There are no legal, regulatory, or disciplinary events involving RoseRock or its owner. RoseRock values
the trust Clients place in the Advisor. The Advisor encourages Clients to perform the requisite due diligence on
any advisor or service provider that the Client engages. The backgrounds of the Advisor and its Advisor Persons
are available on the Investment Adviser Public Disclosure website at www.adviserinfo.sec.gov by searching with
the Advisor’s firm name or CRD# 288088.
Item 10 – Other Financial Industry Activities and Affiliations
The sole business of RoseRock and Mr. Huey is to provide investment advisory services to its Clients. Neither
RoseRock nor its Advisory Persons are involved in other business endeavors. RoseRock does not maintain any
affiliations with other firms other than contracted service providers to assist with the servicing of its Client’s
accounts.
RoseRock Wealth Management, LLC
5950 Sherry Lane, Suite 201, Dallas, TX 75225
Phone: (214) 220-8989
www.roserockwealth.com
Page 11
Item 11 – Code of Ethics, Participation or Interest in Client Transactions, and Personal Trading
A. Code of Ethics
RoseRock has implemented a Code of Ethics (the “Code”) that defines the Advisor’s fiduciary commitment to
each Client. This Code applies to all persons associated with RoseRock (“Supervised Persons”). The Code was
developed to provide general ethical guidelines and specific instructions regarding the Advisor’s duties to the
Client. RoseRock and its Supervised Persons owe a duty of loyalty, fairness, and good faith towards each
Client. It is the obligation of RoseRock’s Supervised Persons to adhere not only to the specific provisions of the
Code but also to the general principles that guide the Code. The Code covers a range of topics that address
employee ethics and conflicts of interest. The Code is available to Clients and prospective Clients upon request.
To request a copy of the Code, please contact the Advisor at (214) 220-8989 or at info@roserockwealth.com.
B. Personal Trading with Material Interest
RoseRock allows Supervised Persons to purchase or sell the same securities that may be recommended to and
purchased on behalf of Clients. RoseRock does not act as principal in any transactions. In addition, the Advisor
does not act as the general partner of a fund or advise an investment company. RoseRock does not have a
material interest in any securities traded in Client accounts.
C. Personal Trading in Same Securities as Clients
RoseRock allows Supervised Persons to purchase or sell the same securities that may be recommended to and
purchased on behalf of Clients. Owning the same securities that are recommended (purchase or sell) to Clients
presents a conflict of interest that, as fiduciaries, we must disclose to you and mitigate through policies and
procedures. As noted above, the Advisor has adopted the Code to address insider trading (material non-public
information controls), gifts and entertainment, outside business activities, and personal securities reporting.
When trading for personal accounts, Supervised Persons have a conflict of interest if trading in the same
securities. The fiduciary duty to act in the best interest of its Clients can be violated if personal trades are made
with more advantageous terms than Client trades or by trading based on material non-public information. This
risk is mitigated by RoseRock by requiring reporting of personal securities trades by its Supervised Persons for
review by the Chief Compliance Officer (“CCO”) or delegate. The Advisor has also adopted written policies and
procedures to detect the misuse of material, non-public information.
D. Personal Trading at Same Time as Client
While RoseRock allows Supervised Persons to purchase or sell the same securities that may be recommended
to and purchased on behalf of Clients, such trades are typically aggregated with Client orders or traded afterward.
At no time will RoseRock, or any Supervised Person of RoseRock, transact in any security to the
detriment of any Client.
Item 12 – Brokerage Practices
A. Recommendation of Custodian[s]
RoseRock does not have discretionary authority to select the broker-dealer/custodian for custody and execution
services. The Client will engage the broker-dealer/custodian (herein the "Custodian") to safeguard Client assets
and authorize RoseRock to direct trades to the Custodian as agreed upon in the investment advisory
agreement. Further, RoseRock does not have the discretionary authority to negotiate commissions on behalf of
Clients on a trade-by-trade basis.
Where RoseRock does not exercise discretion over the selection of the Custodian, it may recommend the
Custodian to Clients for execution and custody services. Clients are not obligated to use the recommended
Custodian and will not incur any extra fee or cost from the Advisor associated with using a custodian not
recommended by RoseRock. However, the Advisor may be limited in the services it can provide if the
recommended Custodian is not engaged. RoseRock may recommend the Custodian based on criteria such as,
but not limited to, the reasonableness of commissions charged to the Client, services made available to the
Client, its reputation, and/or the location of the Custodian’s offices.
RoseRock Wealth Management, LLC
5950 Sherry Lane, Suite 201, Dallas, TX 75225
Phone: (214) 220-8989
www.roserockwealth.com
Page 12
RoseRock will generally recommend that Clients establish their account[s] at Charles Schwab & Co., Inc.
(“Schwab”), a FINRA-registered broker-dealer and member SIPC. Schwab will serve as the Client’s “qualified
custodian.” RoseRock maintains an institutional relationship with Schwab, whereby the Advisor receives
economic benefits from Schwab. Please see Item 14 below.
Following are additional details regarding the brokerage practices of the Advisor:
1. Soft Dollars – Soft dollars are revenue programs offered by broker-dealers/custodians whereby an
advisor enters into an agreement to place security trades with the broker-dealer/custodian in exchange
for research and other services. The Advisor has an agreementwith its custodian for soft dollar services.
The Advisor uses soft dollars to pay for technology expenses. This creates a conflict of interest as the
Advisor is incentivized to open accounts at the custodian that provides soft dollar arrangements. Please
see Item 14 below for additional information.
2. Brokerage Referrals – RoseRock does not receive any compensation from any third party in
connection with the recommendation for establishing an account.
3. Directed Brokerage – All Clients are serviced on a “directed brokerage basis,” where RoseRock will
place trades within the established account[s] at the Custodian designated by the Client. Further, all
Client accounts are traded within their respective account[s] at the Custodian. The Advisor will not
engage in any principal transactions (i.e., trade of any security from or to the Advisor’s own account) or
cross transactions with other Client accounts (i.e., purchase of a security into one Client account from
another Client’s account[s]). RoseRock will not be obligated to select competitive bids on securities
transactions and does not have an obligation to seek the lowest available transaction costs. These
costs are determined by the Custodian.
B. Aggregating and Allocating Trades
The primary objective in placing orders for the purchase and sale of securities for Client accounts is to obtain
the most favorable net results taking into account such factors as 1) price, 2) size of the order, 3) difficulty of
execution, 4) confidentiality and 5) skill required of the Custodian. RoseRock will execute its transactions
through the Custodian as authorized by the Client.
RoseRock may aggregate orders in a block trade or trades when securities are purchased or sold through the
custodian for multiple (discretionary) accounts on the same trading day. If a block trade cannot be executed in
full at the same price or time, the securities actually purchased or sold by the close of each business day must
be allocated in a manner that is consistent with the initial pre-allocation or other written statement. This must be
done in a way that does not consistently advantage or disadvantage any particular Client accounts.
Item 13 – Review of Accounts
A. Frequency of Reviews
Securities in Client accounts are monitored on a regular and continuous basis by Ryan W. Huey, President and
CCO of RoseRock. Formal reviews are generally conducted at least annually or more frequently depending on
the needs of the Client.
B. Causes for Reviews
In addition to the investment monitoring noted in Item 13.A., each Client account shall be reviewed at least
annually. Reviews may be conducted more frequently at the Client’s request. Accounts may be reviewed as a
result of major changes in economic conditions, known changes in the Client’s financial situation, and/or large
deposits or withdrawals in the Client’s account[s]. The Client is encouraged to notify RoseRock if changes occur
in the Client’s personal financial situation that might adversely affect the Client’s investment plan. Additional
reviews may be triggered by material market, economic or political events.
RoseRock Wealth Management, LLC
5950 Sherry Lane, Suite 201, Dallas, TX 75225
Phone: (214) 220-8989
www.roserockwealth.com
Page 13
C. Review Reports
The Client will receive brokerage statements no less than quarterly from the Custodian. These brokerage
statements are sent directly from the Custodian to the Client. The Client may also establish electronic access to
the Custodian’s website so that the Client may view these reports and their account activity. Client brokerage
statements will include all positions, transactions, and fees relating to the Client’s account[s]. The Advisor may
also provide Clients with periodic reports regarding their holdings, allocations, and performance. The Advisor will
not prepare reports for Clients who receive financial planning, retirement planning, and/or pension consulting
services.
Item 14 – Client Referrals and Other Compensation
A. Compensation Received by RoseRock
RoseRock is a fee-only advisory firm that is compensated solely by its Clients and not from any investment
product. RoseRock does not receive commissions or other compensation from product sponsors, broker-dealers,
or any unrelated third party. RoseRock may refer Clients to various unaffiliated, non-advisory professionals (e.g.,
attorneys, accountants, estate planners) to provide certain financial services necessary to meet the goals of its
Clients. Likewise, RoseRock may receive non-compensated referrals of new Clients from various third parties.
Participation in Institutional Advisor Platform
RoseRock has established an institutional relationship with Schwab through its “Schwab Advisor Services” unit,
a division of Schwab dedicated to serving independent advisory firms like RoseRock. As a registered investment
advisor participating on the Schwab Advisor Services platform, RoseRock receives access to software and
related support without cost because the Advisor renders investment management services to Clients that
maintain assets at Schwab. Services provided by Schwab Advisor Services benefit the Advisor and many, but
not all services provided by Schwab will benefit Clients. In fulfilling its duties to its Clients, the Advisor endeavors
at all times to put the interests of its Clients first. Clients should be aware, however, that the receipt of economic
benefits from a custodian creates a conflict of interest since these benefits may influence the Advisor’s
recommendation of this custodian over one that does not furnish similar software, systems support, or services.
Services that Benefit the Client – Schwab’s institutional brokerage services include access to a broad range of
investment products, execution of securities transactions, and custody of Client’s funds and securities. Through
Schwab, the Advisor may be able to access certain investments and asset classes that the Client would not be
able to obtain directly or through other sources. Further, the Advisor may be able to invest in certain mutual
funds and other investments without having to adhere to investment minimums that might be required if the
Client were to directly access the investments.
Services that May Indirectly Benefit the Client – Schwab provides participating advisors with access to
technology, research, discounts, and other services. In addition, the Advisor receives duplicate statements for
Client accounts the ability to deduct advisory fees, trading tools, and back-office support services as part of its
relationship with Schwab. These services are intended to assist the Advisor in effectively managing accounts for
its Clients but may not directly benefit all Clients.
Services that May Only Benefit the Advisor – Schwab also offers other services to RoseRock that may not
benefit the Client, including educational conferences and events, consulting services, and discounts for various
service providers. Access to these services creates a financial incentive for the Advisor to recommend Schwab,
which results in a conflict of interest. RoseRock believes, however, that the selection of Schwab as Custodian is
in the best interests of its Clients.
Soft Dollar Arrangements – Schwab also offers soft dollar services to RoseRock separate from the Schwab
Advisor Services Platform. Schwab offers RoseRock soft dollars to pay for technology expenses. As stated
above, access to these services creates a financial incentive for the Advisor to recommend Schwab, which
results in a conflict of interest. RoseRock believes, however, that the selection of Schwab as Custodian is in the
best interests of its Clients.
RoseRock Wealth Management, LLC
5950 Sherry Lane, Suite 201, Dallas, TX 75225
Phone: (214) 220-8989
www.roserockwealth.com
Page 14
B. Compensation for Client Referrals
The Advisor does not compensate, either directly or indirectly, any persons who are not supervised persons, for
Client referrals.
Item 15 – Custody
RoseRock is authorized to deduct its fees from the Client’s account[s] at the Custodian. The Client must place
all assets with a “qualified custodian”. The Client is required to engage the Custodian to retain all funds and
securities and direct the Advisor to utilize that Custodian for security transactions in the account[s]. The Client
should review statements provided by the Custodian, as the Custodian does not perform this review. For more
information about custodians and brokerage practices, see Item 12 – Brokerage Practices.
Item 16 – Investment Discretion
RoseRock generally has discretion over the selection and amount of securities to be bought or sold in Client
accounts without obtaining prior consent or approval from the Client. However, these purchases or sales may be
subject to specified investment objectives, guidelines, or limitations previously set forth by the Client and agreed
to by RoseRock. Discretionary authority will only be granted upon Client authorization. The granting of such
authority will be evidenced by the Client's execution of an investment advisory agreement containing all
applicable limitations to such authority. All discretionary trades made by RoseRock will be in accordance with
each Client's investment objectives and goals.
Item 17 – Voting Client Securities
RoseRock does not accept proxy-voting responsibility for any Client. Clients will receive proxy statements
directly from the Custodian. The Advisor will assist in answering questions relating to proxies; however, the
Client retains the sole responsibility for proxy decisions and voting.
Item 18 – Financial Information
Neither RoseRock nor its management has any adverse financial situations that would reasonably impair the
ability of RoseRock to meet all obligations to its Clients. Neither RoseRock nor any of its Advisory Persons have
been subject to a bankruptcy or financial compromise. RoseRock is not required to deliver a balance sheet
along with this Disclosure Brochure as the Advisor does not collect fees of $1,200 or more for services to be
performed six months or more in advance.
RoseRock Wealth Management, LLC
5950 Sherry Lane, Suite 201, Dallas, TX 75225
Phone: (214) 220-8989
www.roserockwealth.com
Page 15
Form ADV Part 2B – Brochure Supplement
for
Ryan W. Huey, CFP®
President and Chief Compliance Officer
Effective: February 11, 2026
This Form ADV 2B (“Brochure Supplement”) provides information about the background and qualifications of
Ryan W. Huey, CFP®, (CRD# 4509766) in addition to the information contained in the RoseRock Wealth
Management, LLC (“RoseRock” or the “Advisor,” CRD# 288088) Disclosure Brochure. If you have not received
a copy of the Disclosure Brochure or if you have any questions about the contents of the RoseRock Disclosure
Brochure or this Brochure Supplement, please contact the Advisor at (214) 220-8989 or by email at
info@roserockwealth.com.
Additional information about Mr. Huey is available on the SEC’s Investment Adviser Public Disclosure website at
www.adviserinfo.sec.gov by searching with his full name or individual CRD# 4509766.
RoseRock Wealth Management, LLC
5950 Sherry Lane, Suite 201, Dallas, TX 75225
Phone: (214) 220-8989
www.roserockwealth.com
Page 16
Item 2 – Educational Background and Business Experience
Ryan W. Huey, CFP®, born in 1976, is dedicated to advising Clients of RoseRock as the President and Chief
Compliance Officer of RoseRock. Mr. Huey earned a Bachelor of Arts degree in Finance and Accounting from
Abilene Christian University in Texas. Additional information regarding Mr. Huey’s employment history is
included below.
Employment History:
President and Chief Compliance Officer, RoseRock Wealth Management, LLC
Registered Representative, Perryman Securities, Inc.
Investment Advisor Representative, Perryman Financial Advisory, Inc.
2/2017 to Present
4/2002 to 5/2017
6/1999 to 5/2017
CERTIFIED FINANCIAL PLANNER™ (“CFP®”)
The CERTIFIED FINANCIAL PLANNER™, CFP®, and federally registered CFP® (with flame design) marks
(collectively, the “CFP® marks”) are professional certification marks granted in the United States by Certified
Financial Planner Board of Standards, Inc. (“CFP® Board”).
The CFP® certification is a voluntary certification; no federal or state law or regulation requires financial planners
to hold CFP® certification. It is recognized in the United States and a number of other countries for its (1) high
standard of professional education, (2) stringent code of conduct and standards of practice, and (3) ethical
requirements that govern professional engagements with clients. Currently, more than 92,000 individuals have
obtained CFP® certification in the United States.
To attain the right to use the CFP® marks, an individual must satisfactorily fulfill the following requirements:
• Education – Complete an advanced college-level course of study addressing the financial planning
subject areas that CFP® Board’s studies have determined as necessary for the competent and
professional delivery of financial planning services and attain a Bachelor’s Degree from a regionally
accredited United States college or university (or its equivalent from a foreign university). The CFP®
Board’s financial planning subject areas include insurance planning and risk management, employee
benefits planning, investment planning, income tax planning, retirement planning, and estate planning;
• Examination – Pass the comprehensive CFP® Certification Examination. The examination includes case
studies and client scenarios designed to test one’s ability to correctly diagnose financial planning issues
and apply one’s knowledge of financial planning to real-world circumstances;
• Experience – Complete at least three years of full-time financial planning-related experience (or the
equivalent, measured as 2,000 hours per year); and
• Ethics – Agree to be bound by the CFP® Board’s Standards of Professional Conduct, a set of
documents outlining the ethical and practice standards for CFP® professionals.
Individuals who become certified must complete the following ongoing education and ethics requirements in
order to maintain the right to continue to use the CFP® marks:
• Continuing Education – Complete thirty (30) hours of continuing education hours every two (2) years,
including two (2) hours on the Code of Ethics and other parts of the Standards of Professional Conduct,
to maintain competence and keep up with developments in the financial planning field; and
• Ethics – Renew an agreement to be bound by the Standards of Professional Conduct. The Standards
prominently require that CFP® professionals provide financial planning services at a fiduciary standard of
care. This means CFP® professionals must provide financial planning services in the best interests of
their clients.
CFP® professionals who fail to comply with the above standards and requirements may be subject to the CFP®
Board’s enforcement process, which could result in suspension or permanent revocation of their CFP®
certification.
RoseRock Wealth Management, LLC
5950 Sherry Lane, Suite 201, Dallas, TX 75225
Phone: (214) 220-8989
www.roserockwealth.com
Page 17
Item 3 – Disciplinary Information
There are no legal, civil, or disciplinary events to disclose regarding Mr. Huey. Mr. Huey has never been
involved in any regulatory, civil, or criminal action. There have been no client complaints, lawsuits, arbitration
claims, or administrative proceedings against Mr. Huey.
Securities laws require an advisor to disclose any instances where the advisor or its Advisory Persons have
been found liable in a legal, regulatory, civil, or arbitration matter that alleges violation of securities and other
statutes; fraud; false statements or omissions; theft, embezzlement, or wrongful taking of property; bribery,
forgery, counterfeiting, or extortion; and/or dishonest, unfair, or unethical practices. As previously noted, there
are no legal, civil, or disciplinary events to disclose regarding Mr. Huey.
However, the Advisor encourages you to independently view the background of Mr. Huey on the Investment
Adviser Public Disclosure website at www.adviserinfo.sec.gov by searching with his full name or individual
CRD# 4509766.
Item 4 – Other Business Activities
Mr. Huey is dedicated to the investment advisory activities of RoseRock’s Clients. Mr. Huey does not have any
other business activities for which compensation is received.
Item 5 – Additional Compensation
Mr. Huey is dedicated to the investment advisory activities of RoseRock’s Clients. Mr. Huey does not receive
any additional forms of compensation.
Item 6 – Supervision
Mr. Huey serves as the President and Chief Compliance Officer of RoseRock. Mr. Huey can be reached at (214)
220-8989 or by email at info@roserockwealth.com.
RoseRock has implemented a Code of Ethics, an internal compliance document, that guides each Supervised
Person in meeting their fiduciary obligations to Clients of RoseRock. Further, RoseRock is subject to regulatory
oversight by various agencies. These agencies require registration by RoseRock and its Supervised Persons.
As a registered entity, RoseRock is subject to examinations by regulators, which may be announced or
unannounced. RoseRock is required to periodically update the information provided to these agencies and to
provide various reports regarding its business activities and assets.
RoseRock Wealth Management, LLC
5950 Sherry Lane, Suite 201, Dallas, TX 75225
Phone: (214) 220-8989
www.roserockwealth.com
Page 18
Form ADV Part 2B – Brochure Supplement
for
Franklin L. Matute, CFP®
Investment Advisor Representative
Effective: February 11, 2026
This Form ADV 2B (“Brochure Supplement”) provides information about the background and qualifications of
Franklin L. Matute, CFP®, (CRD# 5147408) in addition to the information contained in the RoseRock Wealth
Management, LLC (“RoseRock” or the “Advisor,” CRD# 288088) Disclosure Brochure. If you have not received
a copy of the Disclosure Brochure or if you have any questions about the contents of the RoseRock Disclosure
Brochure or this Brochure Supplement, please contact the Advisor at (214) 220-8989 or by email at
info@roserockwealth.com.
Additional information about Mr. Matute is available on the SEC’s Investment Adviser Public Disclosure website
at www.adviserinfo.sec.gov by searching with his full name or individual CRD# 5147408.
RoseRock Wealth Management, LLC
5950 Sherry Lane, Suite 201, Dallas, TX 75225
Phone: (214) 220-8989
www.roserockwealth.com
Page 19
Item 2 – Educational Background and Business Experience
Franklin L. Matute, CFP®, born in 1984, is dedicated to advising Clients of RoseRock as an Investment Advisor
Representative. Mr. Matute earned a Bachelor of Science degree in Personal Financial Planning from Texas
Tech University in 2007. Mr. Matute also attained the CERTIFIED FINANCIAL PLANNER™ certification in 2014.
Additional information regarding Mr. Matute’s employment history is included below.
Employment History:
Investment Advisor Representative, RoseRock Wealth Management, LLC
Financial Advisor, Lee Financial Company, LLC
Associate Financial Advisor, Halcyon Global Advisors, LLC
Associate Financial Advisor, Caviness Wealth Management
Administrative Assistant, LPL Financial, LLC
Associate Financial Advisor, CfFO4Life
09/2018 to Present
02/2016 to 09/2018
04/2014 to 12/2015
04/2014 to 12/2015
04/2014 to 12/2015
10/2007 to 03/2014
CERTIFIED FINANCIAL PLANNER™ (“CFP®”)
The CERTIFIED FINANCIAL PLANNER™, CFP®, and federally registered CFP® (with flame design) marks
(collectively, the “CFP® marks”) are professional certification marks granted in the United States by Certified
Financial Planner Board of Standards, Inc. (“CFP® Board”).
The CFP® certification is a voluntary certification; no federal or state law or regulation requires financial planners
to hold CFP® certification. It is recognized in the United States and a number of other countries for its (1) high
standard of professional education, (2) stringent code of conduct and standards of practice, and (3) ethical
requirements that govern professional engagements with clients. Currently, more than 92,000 individuals have
obtained CFP® certification in the United States.
To attain the right to use the CFP® marks, an individual must satisfactorily fulfill the following requirements:
• Education – Complete an advanced college-level course of study addressing the financial planning
subject areas that CFP® Board’s studies have determined as necessary for the competent and
professional delivery of financial planning services and attain a Bachelor’s Degree from a regionally
accredited United States college or university (or its equivalent from a foreign university). The CFP®
Board’s financial planning subject areas include insurance planning and risk management, employee
benefits planning, investment planning, income tax planning, retirement planning, and estate planning;
• Examination – Pass the comprehensive CFP® Certification Examination. The examination includes case
studies and client scenarios designed to test one’s ability to correctly diagnose financial planning issues
and apply one’s knowledge of financial planning to real-world circumstances;
• Experience – Complete at least three years of full-time financial planning-related experience (or the
equivalent, measured as 2,000 hours per year); and
• Ethics – Agree to be bound by the CFP® Board’s Standards of Professional Conduct, a set of
documents outlining the ethical and practice standards for CFP® professionals.
Individuals who become certified must complete the following ongoing education and ethics requirements in
order to maintain the right to continue to use the CFP® marks:
• Continuing Education – Complete thirty (30) hours of continuing education hours every two (2) years,
including two (2) hours on the Code of Ethics and other parts of the Standards of Professional Conduct,
to maintain competence and keep up with developments in the financial planning field; and
• Ethics – Renew an agreement to be bound by the Standards of Professional Conduct. The Standards
prominently require that CFP® professionals provide financial planning services at a fiduciary standard of
care. This means CFP® professionals must provide financial planning services in the best interests of
their clients.
CFP® professionals who fail to comply with the above standards and requirements may be subject to the CFP®
Board’s enforcement process, which could result in suspension or permanent revocation of their CFP®
certification.
RoseRock Wealth Management, LLC
5950 Sherry Lane, Suite 201, Dallas, TX 75225
Phone: (214) 220-8989
www.roserockwealth.com
Page 20
Item 3 – Disciplinary Information
Securities laws require an advisor to disclose any instances where the advisor or its advisory persons have
been found liable in a legal, regulatory, civil, or arbitration matter that alleges violation of securities and other
statutes; fraud; false statements, or omissions; theft, embezzlement, or wrongful taking of property; bribery,
forgery, counterfeiting, or extortion; and/or dishonest, unfair, or unethical practices. There are no legal, civil, or
disciplinary events requiring disclosure regarding Mr. Matute.
However, the Advisor encourages you to independently view the background of Mr. Matute on the Investment
Adviser Public Disclosure website at www.adviserinfo.sec.gov by searching with his full name or individual
CRD# 5147408.
Item 4 – Other Business Activities
Mr. Matute is dedicated to the investment advisory activities of RoseRock’s Clients. Mr. Matute does not have
any other business activities.
Item 5 – Additional Compensation
Mr. Matute is dedicated to the investment advisory activities of RoseRock’s Clients. Mr. Matute does not receive
any additional forms of compensation.
Item 6 – Supervision
Mr. Matute serves as an Investment Advisor Representative of RoseRock and is supervised by Ryan Huey, the
Chief Compliance Officer. Ryan Huey can be reached at (214) 220-8989.
RoseRock has implemented a Code of Ethics, an internal compliance document, that guides each Supervised
Person in meeting their fiduciary obligations to Clients of RoseRock. Further, RoseRock is subject to regulatory
oversight by various agencies. These agencies require registration by RoseRock and its Supervised Persons.
As a registered entity, RoseRock is subject to examinations by regulators, which may be announced or
unannounced. RoseRock is required to periodically update the information provided to these agencies and to
provide various reports regarding the business activities and assets of the Advisor.
RoseRock Wealth Management, LLC
5950 Sherry Lane, Suite 201, Dallas, TX 75225
Phone: (214) 220-8989
www.roserockwealth.com
Page 21
Privacy Policy
Effective: February 11, 2026
Our Commitment to You
RoseRock Wealth Management, LLC (“RoseRock” or the “Advisor”) is committed to safeguarding the use of
personal information of our Clients (also referred to as “you” and “your”) that we obtain as your Investment
Advisor, as described here in our Privacy Policy (“Policy”).
Our relationship with you is our most important asset. We understand that you have entrusted us with your
private information, and we do everything that we can to maintain that trust. RoseRock (also referred to as "we,"
"our," and "us”) protects the security and confidentiality of the personal information we have and implements
controls to ensure that such information is used for proper business purposes in connection with the
management or servicing of our relationship with you.
RoseRock does not sell your non-public personal information to anyone. Nor do we provide such information to
others except for discrete and reasonable business purposes in connection with the servicing and management
of our relationship with you, as discussed below.
Details of our approach to privacy and how your personal non-public information is collected and used are set
forth in this Policy.
Why you need to know?
Registered Investment Advisors (“RIAs”) must share some of your personal information in the course of
servicing your account. Federal and state laws give you the right to limit some of this sharing and require RIAs
to disclose how we collect, share, and protect your personal information.
What information do we collect from you?
Driver’s license number
Date of birth
Social security or taxpayer identification number Assets and liabilities
Name, address, and phone number[s]
Income and expenses
Email address[es]
Investment activity
Account information (including other institutions)
Investment experience and goals
What Information do we collect from other sources?
Custody, brokerage, and advisory agreements
Other advisory agreements and legal documents
Transactional information with us or others
Account applications and forms
Investment questionnaires and suitability
documents
Other information needed to service account
How do we protect your information?
To safeguard your personal information from unauthorized access and use, we maintain physical, procedural,
and electronic security measures. These include such safeguards as secure passwords, encrypted file storage,
and a secure office environment. Our technology vendors provide security and access control over personal
information and have policies over the transmission of data. Our associates are trained on their responsibilities
to protect Clients’ personal information.
We require third parties that assist in providing our services to you to protect the personal information they
receive from us.
RoseRock Wealth Management, LLC
5950 Sherry Lane, Suite 201, Dallas, TX 75225
Phone: (214) 220-8989
www.roserockwealth.com
Page 22
How do we share your information?
An RIA shares Client personal information to effectively implement its services. In the section below, we list
some reasons we may share your personal information.
Basis For Sharing
Do we share?
Can you limit?
Yes
No
Servicing our Clients
We may share non-public personal information with non-affiliated third
parties (such as administrators, brokers, custodians, regulators, credit
agencies, other financial institutions) as necessary for us to provide
agreed-upon services to you, consistent with applicable law, including but
not limited to: processing transactions; general account maintenance;
responding to regulators or legal investigations; and credit reporting.
No
Not Shared
Yes
Yes
No
Not Shared
Marketing Purposes
RoseRock does not disclose and does not intend to disclose personal
information with non-affiliated third parties to offer you services. Certain
laws may give us the right to share your personal information with
financial institutions where you are a customer and where RoseRock or
the Client has a formal agreement with the financial institution. We will
only share information for purposes of servicing your accounts, not
for marketing purposes.
Authorized Users
Your non-public personal information may be disclosed to you and
persons that we believe to be your authorized agent[s] or
representative[s].
Information About Former Clients
RoseRock does not disclose and does not intend to disclose non-public
personal information to non-affiliated third parties with respect to persons
who are no longer our Clients.
Changes to our Privacy Policy
We will send you a copy of this Policy annually for as long as you maintain an ongoing relationship with us.
Periodically we may revise this Policy and will provide you with a revised policy if the changes materially alter
the previous Privacy Policy. We will not, however, revise our Privacy Policy to permit the sharing of non-public
personal information other than as described in this notice unless we first notify you and provide you with an
opportunity to prevent the information sharing.
Any Questions?
You may ask questions or voice any concerns, as well as obtain a copy of our current Privacy Policy by
contacting us at (214) 220-8989 or at info@roserockwealth.com.
RoseRock Wealth Management, LLC
5950 Sherry Lane, Suite 201, Dallas, TX 75225
Phone: (214) 220-8989
www.roserockwealth.com
Page 23