View Document Text
Item 1 – Cover Page
ROYAL OAK FINANCIAL ADVISORS, LLC
1709 CROOKS ROAD
ROYAL OAK, MI 48067
(248) 709-6134
WWW.ROYALOAKFINANCIALADVISORS.COM
Branch Office:
37895 Ann Arbor Rd
Livonia, MI 48150
FORM ADV PART 2A
FIRM BROCHURE
MAY 9, 2025
This brochure provides information about the qualifications and business practices of Royal Oak
Financial Advisors, LLC. If you have any question about the contents of this brochure, please
contact us at (248) 709-6134. The information in this brochure has not been approved or verified
by the United States Securities and Exchange Commission or by any state securities authority.
Royal Oak Financial Advisors, LLC is a registered investment adviser. Registration of an
investment adviser does not imply any level of skill or training.
Additional information about Royal Oak Financial Advisors, LLC is available on the SEC’s website
www.adviserinfo.sec.gov. You can search this site by a unique identifying number, known as a CRD
number. Royal Oak Financial Advisors, LLC. CRD number is 290152.
Item 2 - Material Changes
We have one material change to report since our firm’s last annual update on March 30, 2024.
-
Item 1 – We have a new branch office located at 37895 Ann Arbor Rd, Livonia, MI 48150.
Royal Oak Financial Advisors, LLC
Page 2
ADV Part 2A – 5/9/2025
Item 3 – Table of Contents
Item 1 – Cover Page ...................................................................................................................................... 1
Item 2 - Material Changes ............................................................................................................................. 2
Item 3 – Table of Contents ............................................................................................................................ 3
Item 4 – Advisory Business ............................................................................................................................ 4
Item 5 – Fees and Compensation .................................................................................................................. 5
Item 6 – Performance-Based Fees and Side by Side Management ............................................................... 6
Item 7 – Types of Clients ............................................................................................................................... 6
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ......................................................... 6
Item 9 – Disciplinary Information .................................................................................................................. 8
Item 10 – Other Financial Industry Activities and Affiliations ........................................................................ 9
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ................ 10
Item 12 – Brokerage Practices ..................................................................................................................... 10
Item 13 – Review of Accounts ..................................................................................................................... 11
Item 14 – Client Referrals and Other Compensation ................................................................................... 11
Item 15 – Custody ....................................................................................................................................... 12
Item 16 – Investment Discretion ................................................................................................................. 12
Item 17 – Voting Client Securities ............................................................................................................... 12
Item 18 – Financial Information .................................................................................................................. 12
Royal Oak Financial Advisors, LLC
Page 3
ADV Part 2A – 5/9/2025
Item 4 – Advisory Business
OWNERSHIP/ADVISORY HISTORY
Royal Oak Financial Advisors, LLC (“We”) was founded in November 2017 by Robert Mulcahy,
Paul Erickson and James Westwood. We are a Michigan limited liability Company and registered
as an investment adviser in November 2017. We were subsequently registered with the
Securities and Exchange Commission in October 2018. Additional information about Mr.
Mulcahy, Mr. Erickson and Mr. Westwood can be found under Item 19 along with their attached
brochure supplements.
ADVISORY SERVICES OFFERED
INVESTMENT ADVISORY SERVICES
We offer fee-based investment advisory services that include managing a client’s portfolio, as
well as the option of creating a written financial plan. When we engage a client, we start our
relationship by evaluating his or her financial situation, goals and risk tolerance. Through a series
of personal interviews and/or the use of questionnaires we will collect pertinent data, identify
goals, objectives, financial problems, and potential solutions. With this information, we tailor
the client’s financial plan and advice we give to the client. Our advice may cover any of the
following topics: retirement planning; college education planning for children; estate planning;
401k review; social security planning; tax planning; or other needs as identified during our
meetings with the client. When stated in the financial planning agreement, the client will receive
a written financial plan.
Our portfolio management services involve assisting with the ongoing management of a client’s
investment accounts. We work with the client to determine their portfolio based upon the
information we gathered during the financial planning process. Once we have this information,
we place the client into one of our model portfolios. We regularly monitor the client’s portfolio
and adjust it as determined by the stock market and world events.
FINANCIAL PLANNING AND RETIREMENT PLAN MONITORING
We also offer clients financial planning and retirement plan monitoring services. With these
services, we provide a written financial plan based on their financial situation, goals and risk
tolerance. Through a series of personal interviews and/or the use of questionnaires we will
collect pertinent data, identify goals, objectives, financial problems, potential solutions, and
prepare specific recommendations. Our advice may be provided on financial and cash
management, risk management, estate planning, tax issues, retirement planning, educational
funding, goal setting, or other needs as identified by us and the client.
As part of the service, we also monitor the client’s employer sponsored retirement plan (the
“Plan”) on an ongoing basis. At the beginning of the relationship, we meet with the client to
review the client’s financial situation and investment goals. We also review the Plan’s available
investment options and make an asset allocation recommendation to the client.
Royal Oak Financial Advisors, LLC
Page 4
ADV Part 2A – 5/9/2025
RETIREMENT PLAN CONSULTING
For retirement plan accounts, we provide any of the following ERISA non-fiduciary services:
Education Services to Plan Committee; Participant Education Services; Plan Search Support;
Review of Fiduciary Liability Insurance Coverage; Monitoring of Qualified Fiduciary; or Participant
Advice. Please note that we do not provide ERISA Section 3(21) or 3(38) fiduciary services.
TAILORED SERVICES
The goals and objectives for each client are documented before any investing takes place. Clients
may impose restrictions on investing in certain securities or types of securities.
WRAP PROGRAM
We do not sponsor a wrap program.
CLIENT ASSETS MANAGED
As of February 17, 2025, we manage $309,238,870 in client assets on a discretionary basis.
Item 5 – Fees and Compensation
For both Portfolio Management and Retirement Plan Consulting, we charge a management fee
based on a percentage of assets under management in the client’s account. The annual
management fee is based on the following schedule:
Account Value
$0 – $1,000,000
$1,000,000 +
Annual Management Fee
Up to 2.00%
Up to 1.25%
Our management fee is billed quarterly, in advance, meaning that we collect the management
fee at the beginning of the quarter’s billing period. The management fee will be based on the
custodian report account value as of the last business day of the prior quarter. The management
fee is negotiable. Cash balances and investments in money market funds are counted toward
the account value and are included in the management fee calculations. The client will be asked
to authorize us with the ability to deduct our management fee directly from the account.
Our management fee does not include brokerage commissions, transaction fees, or other related
costs and expenses that are normally incurred by the client. Clients may incur certain charges
imposed by custodians, or ETF and mutual fund managers. Clients may also have to pay wire
transfer and electronic fund fees when wiring money to their bank accounts. Mutual funds and
exchange traded funds also charge internal management fees, which are disclosed in a fund’s
prospectus. Such charges, fees and commissions are exclusive of and in addition to, our fee and
we will not receive any portion of these commissions, fees, and costs. For more information
about our brokerage practice please see Item 12.A.
A client may terminate any service for any reason at any time without any cost or penalty. Upon
notice of termination, the client will receive a prorated refund based on the amount of time
services were rendered during the termination period. For example, if there were 90 days in a
month and the service was cancelled 45 days into the month, the client would receive a 50%
refund (45 divided by 90 equals 50%). Refunds are paid by depositing the unearned fee back into
Royal Oak Financial Advisors, LLC
Page 5
ADV Part 2A – 5/9/2025
the client’s custodial account. If the account has already been closed, then refunds are paid by
check.
FINANCIAL PLANNING AND RETIREMENT PLAN MONITORING
For our financial planning and retirement plan monitor services, we charge a quarterly fee
between $50 to $200. The total monthly fee depends on the nature and complexity of each
client’s individual circumstances, and it is agreed to at the time of engagement. The fee is
charged at the beginning of each quarter, in advance. The client will be asked to authorize us
with the ability to withdraw the fee directly from an account we manage, or the client may
choose to be billed by invoice for the service. The invoice may be mailed or emailed as chosen
by the client in the advisory contract and due within 15 days of receipt. Finally, the client will
have the option to pay by credit card.
A client may terminate this service for any reason at any time without any cost or penalty. Upon
written notice of termination, the client will receive a prorated refund of any unearned fees
based on the percentage of work completed on the Plan.
OTHER SECURITIES COMPENSATION
We have no other securities compensation to report.
RETIREMENT ROLLOVER CONFLICTS OF INTEREST
When we recommend you rollover a retirement account for us to manage, this creates a financial
incentive because we charge a fee for our services. We attempt to mitigate the conflict of interest
by acting in your best interest and applying an impartial conduct standard to all rollovers. Please
note that you are not under any obligation to roll over a retirement account to an account
managed by us.
Item 6 – Performance-Based Fees and Side by Side Management
We do not charge any performance-based fees (fees based on a share of capital gains on or
capital appreciation of the assets of a client) or provide side by side management.
Item 7 – Types of Clients
We offer our services to individuals, high net worth individuals, and pension and profit-sharing
plans. We do not require a minimum account size.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
METHODS OF ANALYSIS AND INVESTMENT STRATEGIES
We use asset allocation as our investment strategy for client portfolios. When deciding on the
asset allocation for a client, we take into account the client’s risk tolerance, goals, investment
objectives and other data gathered during client meetings. Asset Allocation
is an
investment strategy that aims to balance risk and reward by apportioning a portfolio's assets
according to an individual's goals, risk tolerance and investment horizon among various asset
classes. The risk associated with asset allocation is that each class has different levels of risk and
Royal Oak Financial Advisors, LLC
Page 6
ADV Part 2A – 5/9/2025
return, so each will behave differently over time. Also, despite being diversified, there is no
guarantee that an account will grow.
We purchase securities with the expectation that the value of those securities will grow over a
relatively long period of time, generally greater than one year. The risk associated with using a
long-term purchase strategy is that it generally assumes the financial markets will go up in the
long-term, which may not be the case. There is also the risk that the segment of the market that
the client is invested in or perhaps just that client’s particular investment will go down over time
even if the overall financial markets advance. Purchasing investments long-term may create an
opportunity cost - "locking-up" assets that may be better utilized in the short-term in other
investments
INVESTMENT RISKS
All investment programs have certain risks that are borne by the client and investing in securities
involves risk of loss that clients should be prepared to bear. The client should feel free to ask
questions about risks he or she does not understand. We would be pleased to discuss them.
RECOMMENDED SECURITIES
Several types of securities are used in client portfolios including, but not limited to, mutual funds,
exchange traded funds, stocks, bonds, and options covered calls. Some of the risk associated with
these securities include:
Covered Calls Risk: Covered call writers holds the stock and simultaneously sells call
options against his position to try to earn income without taking on additional risk. A
covered call strategy has limited maximum loss of the premium received subtracted from
the stock purchase price.
Credit risk: This is the risk that an issuer of a bond could suffer an adverse change in
financial condition that results in a payment default, security downgrade, or inability to
meet a financial obligation.
Inflation Risk: This is the risk that inflation will undermine the performance of an
investment and/or the future purchasing power of a client's assets.
Interest rate risk: The chance that bond prices overall will decline because of rising
interest rates.
International investing risk: Investing in the securities of non-U.S. companies involves
special risks not typically associated with investing in U.S. companies. Foreign securities
tend to be more volatile and less liquid than investments in U.S. securities, and may lose
value because of adverse political, social, or economic developments overseas or due to
changes in the exchange rates between foreign currencies and the U.S. dollar. In addition,
foreign investments are subject to settlement practices, as well as regulatory and financial
reporting standards, that differ from those of the U.S.
Manager risk: The chance that the proportions allocated to the various securities will
cause the client’s account to underperform relevant to benchmarks or other accounts
with a similar investment objective.
Royal Oak Financial Advisors, LLC
Page 7
ADV Part 2A – 5/9/2025
Stock market risk: The chance that stock prices overall will decline. Stock markets tend to
move in cycles, with periods of rising stock prices and periods of falling stock prices.
Item 9 – Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any legal or
disciplinary events that would-be material to your evaluation of each supervised person
providing investment advice. These include the following:
A. A criminal or civil action in a domestic, foreign, or military court of competent
jurisdiction in which the firm or supervised person
1. was convicted of, or pled guilty or nolo contendere (“no contest”) to (a) any
felony; (b) a misdemeanor that involved investments or an investment-related
business, fraud, false statements, or omissions, wrongful taking of property,
bribery, perjury, forgery, counterfeiting, or extortion; or (c) a conspiracy to
commit any of these offenses;
2. is the named subject of a pending criminal proceeding that involves an
investment-related business, fraud, false statements, or omissions, wrongful
taking of property, bribery, perjury, forgery, counterfeiting, extortion, or a
conspiracy to commit any of these offenses;
3. was found to have been involved in a violation of an investment-related statute
or regulation; or
4. was the subject of any order, judgment, or decree permanently or temporarily
enjoining, or otherwise limiting, the supervised person from engaging in any
investment-related activity, or from violating any investment-related statute,
rule, or order.
We have no information applicable to this item.
B. An administrative proceeding before the SEC, any other federal regulatory agency, any
state regulatory agency, or any foreign financial regulatory authority in which the firm
or supervised person
1. was found to have caused an investment-related business to lose its
authorization to do business; or
2. was found to have been involved in a violation of an investment-related statute
or regulation and was the subject of an order by the agency or authority
i. denying, suspending, or revoking the authorization of the supervised
person to act in an investment-related business;
ii. barring or suspending the supervised person's association with an
investment-related business;
iii. otherwise significantly limiting the supervised person's investment-
related activities; or
Royal Oak Financial Advisors, LLC
Page 8
ADV Part 2A – 5/9/2025
iv. imposing a civil money penalty of more than $2,500 on the supervised
person.
We have no information applicable to this item.
C. A self-regulatory organization (SRO) proceeding in which the firm or supervised person
1. was found to have caused an investment-related business to lose its
authorization to do business; or
2. was found to have been involved in a violation of the SRO’s rules and was: (i)
barred or suspended from membership or from association with other members
or was expelled from membership; (ii) otherwise significantly limited from
investment-related activities; or (iii) fined more than $2,500.
We have no information applicable to this item.
Item 10 – Other Financial Industry Activities and Affiliations
BROKER DEALER AFFILIATION
We are not registered as or have pending applications to become a broker-dealer or
representatives of a broker-dealer.
FUTURES/COMMODITIES FIRM AFFILIATION
We are not affiliated with a futures or commodities broker.
OTHER INDUSTRY AFFILIATIONS
Our owners and associates are independent insurance agents, and they may recommend this
service to our clients. This other business activity pays them commissions that are separate from
the fees described in Item 5 above. This is a conflict of interest because the commissions give
our associates a financial incentive to recommend and sell clients the insurance products.
However, they attempt to mitigate any conflicts of interest to the best of their ability through
their fiduciary duty and by informing clients that they are never obligated to purchase any
recommended insurance products through them.
Our owners and associates may be dually registered investment adviser representatives of Alpha
Asset Advisors, LLC. Through Alpha Asset Advisors, LLC, they may offer other investment advisory
services to the firm’s clients for a fee. This causes a conflict of interest because the fees are
separate from the fees outlined in Item 5, above. However, they attempt to mitigate this conflict
of interest to the best of their ability by placing the client’s interest ahead of their own, through
their fiduciary duty and by information clients that they are never obligated to purchase any
recommended advisory services through them.
RECOMMENDATION OF THIRD-PARTY INVESTMENT ADVISER
We do not recommend the services of third-party investment advisers.
Royal Oak Financial Advisors, LLC
Page 9
ADV Part 2A – 5/9/2025
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
DESCRIPTION
Our Code of Ethics establishes ideals for ethical conduct based upon fundamental principles of
openness, integrity, honesty, and trust. We will provide a copy of our Code of Ethics to any client
or prospective client upon request.
Our Code of Ethics covers all supervised persons, and it describes our high standard of business
conduct and fiduciary duty to our clients. The Code of Ethics includes, among other things,
provisions relating to the confidentiality of client information, a prohibition on insider trading, a
prohibition on rumor mongering, restrictions on the acceptance of significant gifts and the
reporting of certain gifts and business entertainment items, and personal securities trading
procedures. All supervised persons must acknowledge the terms of the Code of Ethics annually
or as amended.
MATERIAL INTEREST IN SECURITIES
We do not have a material interest in any securities.
INVESTING IN OR RECOMMENDING THE SAME SECURITIES
Our owners and associates engage in personal securities transactions. These transactions create
a potential conflict of interest if they were to trade in advance in a security that is owned by the
client or considered for purchase or sale on the client’s behalf. We have adopted policies and
procedures that are reasonably designed to effect transactions for the client in a manner
consistent with the fiduciary duty owed to each client. When we buy and sell the same securities
bought or sold for a client, we may do so only if they comply with the firm’s written policies and
procedures.
Item 12 – Brokerage Practices
RECOMMENDATION CRITERIA
We custody our client’s assets through Charles Schwab & Co., Inc. (“Schwab”), an unaffiliated
SEC-registered broker-dealer and FINRA member. Schwab offers independent investment
advisory services that include custody of securities, trade execution, clearance and settlement of
transactions.
Some of the primary considerations we consider when recommending a custodian and broker
are: rates charged by other brokers that provide clearing or custody service for registered
investment advisers; reputation and financial strength; breadth and depth of available products,
with an important factor being the broker’s no-transaction-fee mutual fund universe; accuracy
with which transaction are processed; customer service responsiveness; availability of
technology solutions interoperable with our systems and suitable for managing multiple
accounts; as well as client satisfaction. We periodically evaluate the forgoing factors, and while
we may conclude based on our review that commission rates paid by clients are reasonable,
lower commissions may be available from other brokers or in conjunction with retail (non-
Royal Oak Financial Advisors, LLC
Page 10
ADV Part 2A – 5/9/2025
advisory) accounts, and certain mutual funds that carry a transaction fee may be available on a
no-transaction-fee basis from other brokers or directly form the fund company.
RESEARCH AND SOFT DOLLARS
“Soft dollars” are defined as a form of payment investment firms can use to pay for goods and
services such as news subscriptions or research. When an investment firm gives its business to a
particular brokerage firm, the brokerage firm in return can agree to use some of its revenue to
pay for these types of services. We do not receive any soft dollars.
BROKERAGE FOR CLIENT REFERRALS
We do not receive client referrals or any other incentive from any broker-dealer or custodian.
TRADE AGGREGATION
We do not aggregate trades in client accounts.
Item 13 – Review of Accounts
PERIODIC REVIEWS
Our owners and associates will review client’s portfolio models at least twice a year. They will
also attempt to meet with each client annually either in person or by telephone.
For ongoing financial planning and retirement plan monitoring, our owners and associates will
conduct an annual review of the client’s written financial plan and retirement plans. If necessary,
we will provide rebalance recommendations for retirement plans and update the client’s written
financial plan.
OTHER REVIEWS
Additional reviews are conducted periodically depending on market conditions, economic or
political events, or by changes in a client’s financial situation (such as retirement, termination of
employment, physical move or inheritance).
REPORTS
Clients receive monthly statements from their account’s custodian. We urge clients to carefully
review each statement. Ongoing Retirement Planning clients receive a written plan.
Item 14 – Client Referrals and Other Compensation
OTHER COMPENSATION
We may receive non-economic benefits from Schwab in the form of support products and
services they make available to us and other independent advisers whose clients maintain their
accounts at Schwab. The availability to us of Schwab’s products and services is not based on us
giving particular investment advice, such as buying particular securities for the client.
CLIENT REFERRALS
We do not pay for client referrals or use solicitors.
Royal Oak Financial Advisors, LLC
Page 11
ADV Part 2A – 5/9/2025
Item 15 – Custody
Client assets are held at an unaffiliated, qualified custodian, such as a bank, broker/dealer (e.g.
Charles Schwab), mutual fund company or transfer agent. Generally, we do not maintain custody
of client assets or accounts. However, one of our owners is the trustee on a client’s account,
which means the firm has custody of this account. The client’s custodian will send a monthly
statement to the client showing all additions and distributions in the client’s account, including
the withdrawal of the management fee. We urge clients to carefully review such statements.
Item 16 – Investment Discretion
We offer discretionary investment management services. To grant us discretionary power over
an account, the client must sign the investment management agreement. Our investment
management agreement contains a limited power of attorney that allows us to select the
security, the amount, and the time of the purchase or sale in the client’s account. It also allows
us to place each such trade without the client’s prior approval. In addition to our investment
management agreement, the client’s custodian may request the client to sign the custodian’s
limited power of attorney. This varies with each custodian. We discuss all limited powers of
attorney with the client prior to their execution. In all cases, however, such discretion is to be
exercised in a manner consistent with the stated investment objectives for the client account,
and any other investment policies, limitations or restrictions.
Item 17 – Voting Client Securities
We do not vote proxy votes for any client. In the event the client has a question about a proxy
solicitation, the client should feel free to contact us.
Item 18 – Financial Information
BALANCE SHEET
We do not require or solicit prepayment of more than $500 in fees per client, six months or more
in advance. Therefore, we are not required to provide a balance sheet.
FINANCIAL CONDITION
We are required in this Item to provide you with certain financial information or disclosures about
our financial condition if we have a financial commitment that impairs our ability to service you.
We do not have a financial commitment that impairs our ability to service our clients.
BANKRUPTCY
We have not been the subject of a bankruptcy proceeding.
Royal Oak Financial Advisors, LLC
Page 12
ADV Part 2A – 5/9/2025