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Item 1
Cover Page
Rudney Associates, Inc.
ADV Part 2A, Firm Brochure
Dated: March 30, 2026
Contact: Ashley Kirk, Chief Compliance Officer
1499 Danville Blvd., Suite 250
Alamo, CA 94507
www.rudneyassociates.com
This Brochure provides information about the qualifications and business practices of Rudney
Associates, Inc. If you have any questions about the contents of this Brochure, please contact us at
(925) 838-0696 or Ashley@rudneyassociates.com. The information in this Brochure has not been
approved or verified by the United States Securities and Exchange Commission (“SEC”) or by any
state securities authority.
Additional information about is also available on the SEC’s website at www.adviserinfo.sec.gov.
References herein to Rudney Associates, Inc. (the “Registrant”) or to any of its affiliated individuals
as a “registered investment adviser” or any reference to being “registered” does not imply a certain
level of skill or training.
Item 2
Material Changes
Our most recent Brochure was dated March 31, 2025.
Material changes: This Disclosure Brochure has been revised to disclose a disciplinary matter at
Item 9: During 2025, the SEC instituted an administrative proceeding against Rudney Associates,
Inc. and Eric Rudney pertaining to a failure to meet certain compliance obligations. The matter was
resolved by a settlement order in which Rudney Associates, Inc. consented to a censure and paid a
civil penalty without admitting or denying the findings. Clients and prospective clients should refer
to Item 9 of this Brochure for a complete description of this matter.
Please be advised that full copy of the brochure is available on request at no cost. Simply
contact us for a full copy. Alternatively, the full brochure and other important information
can be found on www.adviserinfo.sec.gov.
Search for us by Rudney Associates, or by using our CRD Number 11-235.
Rudney Associates, Inc.’s Chief Compliance Officer, Ashley Kirk, remains available to address any
questions that a client or prospective client may have regarding this Firm Brochure.
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Item 3
Table of Contents
Item 1 Cover Page .................................................................................................................................... 1
Item 2 Material Changes .......................................................................................................................... 2
Table of Contents .......................................................................................................................... 3
Item 3
Item 4 Advisory Business ........................................................................................................................ 4
Fees and Compensation ................................................................................................................ 9
Item 5
Item 6
Performance-Based Fees and Side-by-Side Management .......................................................... 11
Types of Clients .......................................................................................................................... 11
Item 7
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss ................................................... 11
Item 9 Disciplinary Information ............................................................................................................ 14
Item 10 Other Financial Industry Activities and Affiliations .................................................................. 14
Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal Trading.............. 15
Item 12 Brokerage Practices .................................................................................................................... 16
Item 13 Review of Accounts .................................................................................................................... 18
Item 14 Client Referrals and Other Compensation .................................................................................. 18
Item 15 Custody ....................................................................................................................................... 19
Item 16
Investment Discretion ................................................................................................................. 19
Item 17 Voting Client Securities .............................................................................................................. 19
Item 18 Financial Information ................................................................................................................. 20
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Item 4
Advisory Business
A. The Registrant is a corporation that was formed in January 2002 in the State of California.
The Registrant became registered as an investment adviser firm in March 2001. The
Registrant is principally owned by Eric Rudney.
B. As discussed below, the Registrant offers investment advisory services to its clients, which
are comprised of individuals; high net worth individuals; pension and profit-sharing plans;
trusts and estates; and business entities, and charitable organizations, etc. The Registrant
does not hold itself out as providing financial planning, estate planning or accounting
services.
INVESTMENT ADVISORY SERVICES
The client can determine to engage the Registrant to provide discretionary and/or non-
discretionary investment advisory services on a fee basis. The Registrant’s annual
investment advisory fee is based upon a percentage (%) of the market value of the assets
placed under the Registrant’s management. Before engaging the Registrant to provide
investment advisory services, clients are required to enter into an Investment Advisory
Agreement with Registrant setting forth the terms and conditions of the engagement
(including termination), describing the scope of the services to be provided, and the fee
that is due from the client.
If requested to do so, Registrant may also provide investment advisory services relative to
the client’s 401(k) plan assets. In such event, Registrant shall allocate (or recommend that
the client allocate) the retirement account assets among the investment options available
on the 401(k) platform. Registrant’s ability shall be limited to the allocation of the assets
among the investment alternatives available through the plan. Registrant will not receive
any communications from the plan sponsor or custodian, and it shall remain the client’s
exclusive obligation to notify Registrant of any changes in investment alternatives,
restrictions, etc. pertaining to the retirement account.
Before Registrant provides investment advisory services, an investment adviser
representative will ascertain each client’s investment objectives. The investment strategy
may be implemented based upon documented suitability information provided by the
client, or suitability information provided in connection with client interviews and
discussions. Thereafter, the Registrant will allocate investment assets consistent with the
designated investment objectives. Once allocated, the Registrant provides ongoing
monitoring and review of account performance and asset allocation as compared to client
investment objectives and may rebalance the account as a result.
No Financial Planning or Non-Investment Consulting/Implementation Services.
Registrant generally does not provide financial planning nor related consulting services
matters such as estate planning, tax planning, insurance, etc. Please Note: We do not serve
as an attorney, accountant, or insurance agency, and no portion of our services should be
construed as same. Accordingly, we do not prepare estate planning documents or tax
returns, nor do we offer or sell insurance products.
RETIREMENT PLAN CONSULTING SERVICES.
The Registrant provides retirement plan consulting/management services, pursuant to
which it assists sponsors of self-directed retirement plans organized under the Employee
Retirement Security Act of 1974 (“ERISA”). The terms and conditions of the engagement
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shall be set forth in a Retirement Plan Services Agreement between the Registrant and the
plan sponsor.
To the extent that the plan sponsor engages the Registrant in an ERISA Section 3(21)
capacity, the Registrant will assist with the selection and/or monitoring of investment
options (generally open-end mutual funds and exchange traded funds) from which plan
participants shall choose in self-directing the investments for their individual plan
retirement accounts. If the plan sponsor chooses to engage the Registrant in an ERISA
Section 3(38) capacity, Registrant may provide the same services as described above, but
may also: create specific asset allocation models that Registrant manages on a discretionary
basis, which plan participants may choose in managing their individual retirement account;
and/or modify the investment options made available to plan participants on a discretionary
basis.
MISCELLANEOUS
Limitations of Non-Investment Consulting/Implementation Services. To the extent
requested by the client, Registrant may provide consulting services regarding non-
investment related matters, such as estate planning, tax planning, insurance, etc. Registrant
does not serve as a law firm or accounting firm, and no portion of its services should be
construed as legal or accounting services. Accordingly, Registrant does not prepare estate
planning documents or tax returns. To the extent requested by a client, Registrant may
recommend the services of other professionals for certain non-investment implementation
purposes (i.e., attorneys, accountants, insurance agents, etc.), including representatives of
Registrant in their separate individual capacities as licensed insurance agents. The client is
under no obligation to engage the services of any such recommended professional. The
client retains absolute discretion over all such implementation decisions and is free to
accept or reject any recommendation from Registrant and/or its representatives.
Please Note: If the client engages any professional (i.e., attorney, accountant, etc.),
recommended or otherwise, and a dispute arises thereafter relative to such engagement, the
client agrees to seek recourse exclusively from the engaged professional. At all times, the
engaged licensed professional(s) (i.e., attorney, accountant, etc.), and not Registrant, shall
be responsible for the quality and competency of the services provided. Please Also Note-
Conflict of Interest: The recommendation by Registrant’s representative that a client
purchase an insurance commission product through Registrant’s representative in his/her
separate and individual capacity as an insurance agent, presents a conflict of interest, as
the receipt of commissions provides an incentive to recommend insurance products based
on commissions to be received, rather than on a particular client’s need. No client is under
any obligation to purchase any insurance commission products through such a
representative. Clients are reminded that they may purchase insurance products
recommended by Registrant through other, non-affiliated insurance agencies. Registrant’s
Chief Compliance Officer, Ashley Kirk, remains available to address any questions
that a client or prospective client may have regarding the above conflict of interest.
Custodian Charges-Additional Fees. As discussed below at Item 12 below, when
requested to recommend a broker-dealer/custodian for client accounts, Registrant generally
recommends that Charles Schwab & Co. (“Schwab”), an unaffiliated SEC-registered
broker-dealer and FINRA/SIPC/NFA member, serve as the broker-dealer/custodian for
client investment management assets. Broker-dealers such as Schwab charge brokerage
commissions, transaction, and/or other type fees for effecting certain types of securities
transactions (i.e., including transaction fees for certain mutual funds, dealer spreads and
mark-ups and mark-downs charged for fixed income transactions, etc.). The types of
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securities for which transaction fees, commissions, and/or other type fees (as well as the
amount of those fees) shall differ depending upon the broker-dealer/custodian. While
certain custodians, including Schwab, generally (with potential exceptions) do not
currently charge fees on individual equity transactions (including ETFs), others do. Please
Note: there can be no assurance that Schwab will not change its transaction fee pricing in
the future. Please Also Note: Schwab may also assess fees to clients who elect to receive
trade confirmations and account statements by regular mail rather than electronically. The
above fees/charges are in addition to Registrant’s investment advisory fee at Item 5 below.
Registrant does not receive any portion of these fees/charges
Retirement Rollovers – No Obligation / Conflict of Interest: A client or prospective
client leaving an employer typically has four options regarding an existing retirement plan
(and may engage in a combination of these options): (i) leave the money in the former
employer’s plan, if permitted, (ii) roll over the assets to the new employer’s plan, if one is
available and rollovers are permitted, (iii) roll over to an Individual Retirement Account
(“IRA”), or (iv) cash out the account value (which could, depending upon the client’s age,
result in adverse tax consequences). If the Registrant recommends that a client roll over
their retirement plan assets into an account to be managed by the Registrant, such a
recommendation creates a conflict of interest if the Registrant will earn a new (or increase
its current) advisory fee as a result of the rollover. Registrant provides a recommendation
as to whether a client should engage in a rollover or not (whether it is from an employer’s
plan or an existing IRA), Registrant is acting as a fiduciary within the meaning of Title I
of the Employee Retirement Income Security Act and/or the Internal Revenue Code, as
applicable, which are laws governing retirement accounts. No client is under any obligation
to roll over retirement plan assets to an account managed by Registrant whether it is from
an employer’s plan or an existing IRA. The Registrant’s Chief Compliance Officer,
Ashley Kirk, remains available to address any questions that a client or prospective
client may have regarding the conflict of interest presented by such a rollover
recommendation.
Cybersecurity Risk. The information technology systems and networks that Registrant
and its third-party service providers use to provide services to Registrant’s clients employ
various controls that are designed to prevent cybersecurity incidents stemming from
intentional or unintentional actions that could cause significant interruptions in Registrant’s
operations and/or result in the unauthorized acquisition or use of clients’ confidential or
non-public personal information. Clients and Registrant are nonetheless subject to the risk
of cybersecurity incidents that could ultimately cause them to incur financial losses and/or
other adverse consequences. Although the Registrant has established processes to reduce
the risk of cybersecurity incidents, there is no guarantee that these efforts will always be
successful, especially considering that the Registrant does not control the cybersecurity
measures and policies employed by third-party service providers, issuers of securities,
broker-dealers, qualified custodians, governmental and other regulatory authorities,
exchanges and other financial market operators and providers.
Client Privacy and Confidentiality. The Registrant maintains policies and procedures
designed to help protect the confidentiality and security of client nonpublic personal
information (“NPPI”). NPPI includes, but is not limited to, social security numbers, credit
or debit card numbers, state identification card numbers, driver’s license number and
account numbers. The Registrant maintains administrative, technical, and physical
safeguards designed to protect such information from unauthorized access, use, loss, or
destruction. These safeguards include controls relating to data access, information security,
and incident response, and are reviewed to address changes in risk and business. Client
information may be disclosed in response to regulatory requests, legal obligations, or as
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otherwise permitted by law, and any such disclosure is made in accordance with applicable
privacy and confidentiality requirements.
The Registrant may engage non-affiliated service providers in connection with providing
advisory services, and such providers may have access to client NPPI, as necessary, to
perform their functions. The Registrant confirms that service providers maintain
safeguards designed to protect client information from unauthorized access or use and
provide notice to the Registrant in the event of a cybersecurity incident involving client
information maintained by the service provider. While the Registrant maintains policies
and procedures designed to protect client information, such measures cannot eliminate all
risk. The Registrant will notify clients in the event of a data breach involving their NPPI
as may be required by applicable state and federal laws.
Use of Mutual Funds and Exchange Traded Funds (“ETFs”). While the Registrant may
recommend allocating investment assets to mutual funds that are not available directly to
the public, the Registrant may also recommend that clients allocate investment assets to
publicly-available mutual funds and ETFs that the client could obtain without engaging
Registrant as an investment adviser. However, if a client or prospective client determines
to allocate investment assets to publicly-available mutual funds and ETFs without engaging
Registrant as an investment adviser, the client or prospective client would not receive the
benefit of Registrant’s initial and ongoing investment advisory services. Other mutual
funds, such as those issued by Dimensional Fund Advisors (“DFA”), are generally only
available through registered investment advisers. Registrant may allocate client investment
assets to DFA mutual funds. Therefore, upon the termination of Registrant’s services to a
client, restrictions regarding transferability and/or additional purchases of, or reallocation
among DFA funds will apply. The Registrant’s Chief Compliance Officer, Ashley Kirk,
remains available to address any questions that a client or prospective client may have
regarding the above.
Please Note: Cash Positions. Registrant continues to treat cash as an asset class. As such,
unless determined to the contrary by Registrant, all cash positions (money markets, etc.)
shall continue to be included as part of assets under management for purposes of
calculating Registrant’s advisory fee. At any specific point in time, depending upon
perceived or anticipated market conditions/events (there being no guarantee that such
anticipated market conditions/events will occur), Registrant may maintain cash positions
for defensive purposes. In addition, while assets are maintained in cash, such amounts
could miss market advances. Depending upon current yields, at any point in time,
Registrant’s advisory fee could exceed the interest paid by the client’s money market fund.
ANY QUESTIONS?: The Registrant’s Chief Compliance Officer, Ashley Kirk, remains
available to address any questions that a client or prospective may have regarding the above
fee billing practice.
Fee Differentials. Registrant shall generally price its advisory services based upon various
objective and subjective factors. As a result, our clients could pay diverse fees based upon
the type, amount and market value of their assets, the anticipated complexity of the
engagement, the anticipated level and scope of the overall investment advisory and
consulting services to be rendered. Additional factors effecting pricing can include related
accounts, employee accounts, referrals from existing clients, competition, and negotiations.
Please Also Note: As a result of these objective and subjective factors, similarly situated
clients could pay diverse fees, and the services to be provided by Registrant to any
particular client could be available from other advisers at lower fees. All clients and
prospective clients should be guided accordingly. Please note: Although the advisory fee
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may vary in certain circumstances, the actual advisory fee to be paid by the client shall be
amount agreed upon with the Registrant; in no event will the advisory fee exceed the agreed
upon amount.
Portfolio Activity. Registrant has a fiduciary duty to provide services consistent with the
client’s best interest. As part of its investment advisory services, Registrant will review
client portfolios on an ongoing basis to determine if any changes are necessary based upon
various factors, including, but not limited to, investment performance, market conditions,
mutual fund manager tenure, style drift, and/or a change in the client’s investment
objective. Based upon these factors, there may be extended periods of time when Registrant
determines that changes to a client’s portfolio are neither necessary nor prudent. Clients
nonetheless remain subject to the fees described in Item 5 below during periods of account
inactivity. Of course, as indicated below, there can be no assurance that investment
decisions made by Registrant will be profitable or equal any specific performance level(s).
Investments in securities are subject to loss. ANY QUESTIONS?: The Registrant’s Chief
Compliance Officer, Ashley Kirk, remains available to address any questions that a client
or prospective may have regarding the above fee billing practice.
Cash Sweep Accounts. Certain account custodians can require that cash proceeds from
account transactions or new deposits, be swept to and/or initially maintained in a specific
custodian designated sweep account. The yield on the sweep account will generally be
lower than those available for other money market accounts. When this occurs, to help
mitigate the corresponding yield dispersion, Registrant shall (usually within 30 days
thereafter) generally (with exceptions) purchase a higher yielding money market fund (or
other type security) available on the custodian’s platform, unless Registrant reasonably
anticipates that it will utilize the cash proceeds during the subsequent 30-day period to
purchase additional investments for the client’s account. Exceptions and/or modifications
can and will occur with respect to all or a portion of the cash balances for various reasons,
including, but not limited to the amount of dispersion between the sweep account and a
money market fund, the size of the cash balance, an indication from the client of an
imminent need for such cash, or the client has a demonstrated history of writing checks
from the account.
Please Note: The above does not apply to the cash component maintained within the
Registrant’s actively managed investment strategy (the cash balances for which shall
generally remain in the custodian designated cash sweep account), an indication from the
client of a need for access to such cash, assets allocated to an unaffiliated investment
manager, and cash balances maintained for fee billing purposes. Please Also Note: The
client shall remain exclusively responsible for yield dispersion/cash balance decisions and
corresponding transactions for cash balances maintained in any of the Registrant’s
unmanaged accounts.
financial
situation or
investment objectives
for
Client Obligations. In performing its services, Registrant shall not be required to verify
any information received from the client or from the client’s other professionals and is
expressly authorized to rely thereon. Moreover, each client is advised that it remains
his/her/its responsibility to promptly notify the Registrant if there is ever any change in
his/her/its
the purpose of
reviewing/evaluating/revising Registrant’s previous recommendations and/or services.
Please Note: Investment Risk. Different types of investments involve varying degrees of
risk, and it should not be assumed that future performance of any specific investment or
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investment strategy (including the investments and/or investment strategies recommended
or undertaken by Registrant) will be profitable or equal any specific performance level(s).
Disclosure Statement. A copy of the Registrant’s written disclosure statement as set forth
on Part 2 of Form ADV (Brochure) and Form CRS (Relationship Summary) shall be
provided to each client prior to, or contemporaneously with, the execution of the
Registrant’s Investment Advisory Agreement. Annually, Registrant will provide the client
with a summary of Material Changes in its current Brochure. A full copy of Registrant’s
current Brochure is available at no cost on request.
to providing
investment advisory services, an
C. The Registrant shall provide investment advisory services specific to the needs of each
client. Prior
investment adviser
representative will ascertain each client’s investment objective(s). Thereafter, the
Registrant shall allocate and/or recommend that the client allocate investment assets
consistent with the designated investment objective(s). The client may, at any time, impose
reasonable restrictions, in writing, on the Registrant’s services.
D. The Registrant does not participate in a wrap fee program.
E. As of December 31, 2025, the Registrant had $938,791,366 in assets under management
on a discretionary basis and $1,403,110 in assets under management on a non-discretionary
basis.
Item 5
Fees and Compensation
A. INVESTMENT ADVISORY SERVICES
If the Registrant is engaged to provide discretionary investment advisory services on a fee
basis, the Registrant’s annual investment advisory fee shall be based upon a percentage
(%) of the market value of the assets placed under the Registrant’s management.
The Registrant’s investment advisory fee are negotiable and shall generally range between
0.50% and 2.20%. However, fees shall vary depending upon various objective and
subjective factors, including but not limited to: the representative assigned to the account,
the amount of assets to be invested, the complexity of the engagement, the anticipated
number of meetings and servicing needs, related accounts, future earning capacity,
anticipated future additional assets, and negotiations with the client. More complex
engagements or engagements with smaller accounts may pay higher advisory fees.
Registrant, at its own determination, may waive or reduce a periodic client fee, without
changing the overall agreement with the client. Any revised fee will never exceed the
agreed upon advisory fee level.
The Registrant adjusts its advisory fee billing to account for intra-period client deposits
or withdrawals to managed accounts.
As a result, similar clients could pay different fees, which will correspondingly impact a
client’s net account performance. Moreover, the services to be provided by the Registrant
to any particular client could be available from other advisers at lower or higher fees. All
clients and prospective clients should consider the available alternatives. No client or
prospective client is obligated to enter into an advisory relationship with Registrant.
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Clients who maintain several managed accounts may elect to have the entire advisory fee
deducted from a single account. In those instances, it may be that the fee exceeds the agreed
percentage for that account, but in no event would it exceed the agreed percentage as
applied to all accounts that are being managed by the Registrant.
RETIREMENT PLAN CONSULTING SERVICES
If a client determines to engage Registrant to provide retirement plan consulting services,
the terms and conditions (including the fee structure) pertaining to such engagement shall
be set forth in a written agreement between the Registrant and the Plan. The Registrant
charges a negotiable annual fee for retirement plan consulting services which ranges from
0.15% to 1.00% of plan assets depending on the scope of services requested, the complexity
of the engagement, and the size of the plan.
B. Clients may elect to have the Registrant’s advisory fees deducted from their custodial
account. Both Registrant’s Investment Advisory Agreement and/or the custodial/clearing
agreement may authorize the custodian to debit the account for the amount of the
Registrant’s investment advisory fee and to directly remit that management fee to the
Registrant in compliance with regulatory procedures. In the limited event that the
Registrant bills the client directly, payment is due upon receipt of the Registrant’s invoice.
The Registrant shall deduct fees and/or bill clients quarterly in advance, based upon the
market value of the assets on the last business day of the previous quarter. Client and
Registrant may also agree that payment can be furnished separately through check or wire
transfer from funds/accounts not under management. As noted above, clients with multiple
accounts may arrange to designate a specific account from which the entire fee is to be
withdrawn.
C. As discussed below, unless the client directs otherwise or an individual client’s
circumstances require, the Registrant shall generally recommend that Schwab serve as the
broker-dealer/custodian for client investment management assets. Broker-dealers such as
Schwab charge brokerage commissions and/or transaction fees for effecting certain
securities transactions (i.e., transaction fees are charged for certain mutual fund and other
transactions). In addition to Registrant’s investment management fee, brokerage
commissions and/or transaction fees, clients will also incur, relative to all mutual fund and
exchange traded fund purchases, charges imposed at the fund level (e.g., management fees
and other fund expenses). While certain custodians, including Schwab, generally (with
exceptions) do not currently charge fees on individual equity transactions (including
ETFs), others do.
There can be no assurance that Schwab will not change their transaction fee pricing in the
future. Schwab may also assess fees to clients who elect to receive trade confirmations and
account statements by regular mail rather than electronically
D. Registrant’s annual investment advisory fee shall be prorated and paid quarterly, in advance,
based upon the market value of the assets on the last business day of the previous quarter.
Prorated fee adjustments for account deposits and withdrawals during the course of a billing
period are made at the following fee billing period interval. The Investment Advisory
Agreement between the Registrant and the client will continue in effect until terminated by
either party by written notice in accordance with the terms of the Investment Advisory
Agreement. Upon termination, the Registrant shall refund the pro-rated portion of the
advanced advisory fee paid based upon the number of days remaining in the billing quarter.
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E. Neither the Registrant, nor its representatives accept transaction-based compensation from
purchases or sales of securities or other investment products.
Item 6
Performance-Based Fees and Side-by-Side Management
Neither the Registrant nor any supervised person of the Registrant accepts performance-
based fees.
Item 7
Types of Clients
The Registrant’s clients generally include individuals; high net worth individuals; pension
and profit-sharing plans; trusts and estates; and business entities, and charitable
organizations. The Registrant does not generally require a minimum annual fee or
minimum asset level for investment advisory services. ANY QUESTIONS: Registrant’s
Chief Compliance Officer, Ashley Kirk, remains available to address any questions that a
client may have regarding its advisory fee schedule.
Item 8
Methods of Analysis, Investment Strategies and Risk of Loss
A. The Registrant may utilize the following methods of security analysis:
Fundamental - (analysis performed on historical and present data, with the goal of
making financial forecasts)
Technical – (analysis performed on historical and present data, focusing on price
and trade volume, to forecast the direction of prices)
The Registrant may utilize the following investment strategies when implementing
investment advice given to clients:
Long Term Purchases (securities held at least a year)
Short Term Purchases (securities sold within a year)
Please Note: Investment Risk. Investing in securities involves risk of loss that clients
should be prepared to bear. Different types of investments involve varying degrees of risk,
and it should not be assumed that future performance of any specific investment or
investment strategy (including the investments and/or investment strategies recommended
or undertaken by the Registrant) will be profitable or equal any specific performance
level(s). Past performance of any investment or strategy is not a reliable indication of the
investment’s or strategy’s future performance.
B. The Registrant’s methods of analysis and investment strategies do not present any
significant or unusual risks. However, every method of analysis has its own inherent risks.
To perform an accurate market analysis the Registrant must have access to current/new
market information. The Registrant has no control over the dissemination rate of market
information; therefore, unbeknownst to the Registrant, certain analyses may be compiled
with outdated market information, limiting the value of the Registrant’s analysis.
Furthermore, an accurate market analysis can only produce a forecast of the direction of
market values. There can be no assurances that a forecasted change in market value will
materialize into actionable and/or profitable investment opportunities.
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The Registrant’s primary investment strategies - Long Term Purchases and Short Term
Purchases - are fundamental investment strategies. However, every investment strategy has
its own inherent risks and limitations. For example, longer term investment strategies
require a longer investment time period to allow for the strategy to potentially develop.
Shorter term investment strategies require a shorter investment time period to potentially
develop but, as a result of more frequent trading, may incur higher transactional costs when
compared to a longer term investment strategy.
C. Currently, the Registrant primarily allocates client investment assets among various mutual
funds and/or exchange traded funds (“ETFs”), individual equities and fixed income
securities (including individual bonds and bond funds), on a discretionary and/or non-
discretionary basis in accordance with the client’s designated investment objective(s).
Risks associated with these asset types include:
1. Interest-rate Risk: Fluctuations in interest rates may cause investment prices to
fluctuate. For example, when interest rates rise, yields on existing bonds become
less attractive, causing their market values to decline.
2. Market Risk: The price of a security, bond, or mutual fund may drop in reaction to
tangible and intangible events and conditions. This type of risk may be caused by
external factors independent of the fund’s specific investments as well as due to
the fund’s specific investments. Additionally, each security’s price will fluctuate
based on market movement and emotion, which may, or may not be due to the
security’s operations or changes in its true value. For example, political, economic
and social conditions may trigger market events which are temporarily negative,
or temporarily positive.
3. Inflation Risk: When any type of inflation is present, a dollar today will not buy as
much as a dollar next year, because purchasing power is eroding at the rate of
inflation.
4. Reinvestment Risk: This is the risk that future proceeds from investments may
have to be reinvested at a potentially lower rate of return (i.e., interest rate). This
primarily relates to fixed income securities.
5. Financial Risk: Excessive borrowing to finance a business’ operations increases
the risk of profitability, because the company must meet the terms of its obligations
in good times and bad. During periods of financial stress, the inability to meet loan
obligations may result in bankruptcy and/or a declining market value.
6. Market Risk (Systematic Risk): Even a long-term investment approach cannot
guarantee a profit. Economic, political, and issuer-specific events will cause the
value of securities to rise or fall. Because the value of your portfolio will fluctuate,
there is a risk that you will lose money.
7. Unsystematic Risk: Unsystematic risk is the company-specific or industry-specific
risk in a portfolio. The combination of systematic (market risk) and unsystematic
risk is defined as the portfolio risk that the investor bears. While the investor can
do little to reduce systematic risk, he or she can affect unsystematic risk.
Unsystematic risk may be significantly reduced through diversification. However,
even a portfolio of well-diversified assets cannot escape all risk.
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8. Credit Risk: Credit risk is the risk that the issuer of a security may be unable to
make interest payments and/or repay principal when due. A downgrade to an
issuer’s credit rating or a perceived change in an issuer’s financial strength may
affect a security’s value, and thus, impact performance. Credit risk is greater for
fixed income securities with ratings below investment grade (BB or below by
Standard & Poor’s Rating Group or Ba or below by Moody’s Investors Service,
Inc.). Fixed income securities that are below investment grade involve higher
credit risk and are considered speculative.
9. Income Risk: Income risk is the risk that falling interest rates will cause the
investment’s income to decline.
10. Call Risk: Call risk is the risk that during periods of falling interest rates, a bond
issuer will call or repay a higher-yielding bond before its maturity date, forcing the
investment to reinvest in bonds with lower interest rates than the original obligations.
11. Purchasing Power Risk: Purchasing power risk is the risk that your investment’s
value will decline as the price of goods rises (inflation). The investment’s value
itself does not decline, but its relative value does, which is the same thing. Inflation
can happen for a variety of complex reasons, including a growing economy and a
rising money supply. Rising inflation means that if you have $1,000 and inflation
rises 5 percent in a year, your $1,000 has lost 5 percent of its value, as it cannot
buy what it could buy a year previous.
12. Political Risks: Most investments have a global component, even domestic stocks.
Political events anywhere in the world may have unforeseen consequences to
markets around the world.
13. Regulatory Risk: Changes in laws and regulations from any government can
change the market value of companies subject to such regulations. Certain
industries are more susceptible to government regulation. Changes in zoning, tax
structure or laws impact the return on these investments.
14. Risks Related to Investment Term: Securities do not follow a straight line up in
value. All securities will have periods of time when the current price of the security
is not what we believe it is truly worth. If you require us to liquidate your portfolio
during one of these periods, you will not realize as much value as you would have
had the investment had the opportunity to regain its value.
15. Risks Related to Technologies including Artificial Intelligence: The evolution of
artificial intelligence and other new technologies present risks including AI-
powered data leaks, compliance risks, transparency, governance and controls.
Questions regarding Registrant’s use of AI should be directed to the CCO.
An investment in a mutual fund or ETF involves risk, including the loss of principal.
Mutual fund and ETF shareholders are necessarily subject to the risks stemming from the
individual issuers of the fund’s underlying portfolio securities. Such shareholders are also
liable for taxes on any fund-level capital gains, as ETFs and mutual funds are required by
law to distribute capital gains in the event they sell securities for a profit that cannot be
offset by a corresponding loss. As such, a mutual fund or ETF client or investor may incur
substantial tax liabilities even when the fund underperforms.
Shares of mutual funds are distributed and redeemed on an ongoing basis by the fund itself
or a broker acting on its behalf. The trading price at which a share is transacted is equal to
a fund’s stated daily per share net asset value (“NAV”), plus any shareholders fees (e.g.,
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sales loads, purchase fees, redemption fees). The per-share NAV of a mutual fund is
calculated at the end of each business day, although the actual NAV fluctuates with
intraday changes in the market value of the fund’s holdings. The trading prices of a mutual
fund’s shares may differ significantly from the NAV during periods of market volatility,
which may, among other factors, lead to the mutual fund’s shares trading at a premium or
discount to NAV.
Mutual funds are funds that are operated by an investment company that raises money from
shareholders and invests it in stocks, bonds, and/or other types of securities. The fund will
have a manager that trades the fund's investments in accordance with the fund's investment
objective. The mutual funds charge a separate management fee for their services. The
returns on mutual funds can be reduced by the costs to manage the funds. While mutual
funds generally provide diversification, risks can be significantly increased if the fund is
concentrated in a particular sector of the market. Mutual funds come in many varieties.
Some invest aggressively for capital appreciation, while others are conservative and are
designed to generate income for shareholders.
Shares of ETFs are listed on securities exchanges and transacted at negotiated prices in the
secondary market. Generally, ETF shares trade at or near their most recent NAV, which is
generally calculated at least once daily for indexed-based ETFs and more frequently for
actively managed ETFs. However, certain inefficiencies may cause the shares to trade at a
premium or discount to their pro-rata NAV. There is also no guarantee that an active
secondary market for such shares will develop or continue to exist. While clients and
investors may be able to sell their ETF shares on an exchange, ETFs generally only redeems
shares directly from shareholders when aggregated as creation units (usually 50,000 shares
or more). Therefore, if a liquid secondary market ceases to exist for shares of a particular
ETF, a shareholder may have no way to dispose of such shares.
Item 9
Disciplinary Information
On November 24, 2025, Registrant and Eric Rudney entered into a settlement arrangement
with the Securities and Exchange Commission ("SEC") and consented to the entry of the
SEC’s Order without admitting or denying the findings. The SEC found that the Registrant
had violated certain compliance policies and procedures and maintained inaccurate fee
disclosures. The SEC also found that the Firm failed to obtain certain written client
advisory agreements and violated books and records rules. As sanctions, the SEC: (i)
censured Rudney Associates; (ii) ordered Rudney Associates and Mr. Rudney to cease and
desist from future violations of the applicable provisions; (iii) required Rudney Associates
to retain an independent compliance consultant to review and make recommendations
regarding its compliance program; and (iv) ordered Rudney Associates to pay a civil
monetary penalty of $150,000.
Item 10
Other Financial Industry Activities and Affiliations
A. Neither the Registrant, nor its representatives, are registered or have an application pending
to register, as a broker-dealer or a registered representative of a broker-dealer.
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B. Neither the Registrant, nor its representatives, are registered or have an application pending
to register, as a futures commission merchant, commodity pool operator, a commodity
trading advisor, or a representative of the foregoing.
C. Licensed Insurance Agent. The Registrant’s Principal, Eric Rudney, in his individual
capacity, is a licensed insurance agent. Mr. Rudney does not hold himself out to the public
as providing insurance sales/services. Rather, Mr. Rudney maintains his insurance license
as a client accommodation, should a client advise Mr. Rudney that he/she requires an
insurance product. Mr. Rudney does not solicit the Registrant’s clients to purchase
insurance products.
Conflict of Interest: The recommendation by Eric Rudney that a client purchase an
insurance commission product presents a conflict of interest, as the receipt of commissions
provides an incentive to recommend insurance products based on commissions to be
received, rather than on a particular client’s need. No client is under any obligation to
purchase any commission products from Mr. Rudney. Clients are reminded that they may
purchase insurance products recommended by the Registrant and/or Mr. Rudney through
other, non-affiliated, insurance agents. The Registrant’s Chief Compliance Officer,
Ashley Kirk, remains available to address any questions that a client or prospective
client may have regarding the above conflict of interest.
D. The Registrant does not receive, directly or indirectly, compensation from investment
advisors that it recommends or selects for its clients.
Item 11
Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
A. The Registrant maintains an investment policy relative to personal securities transactions.
This investment policy is part of Registrant’s overall Code of Ethics, which serves to
establish a standard of business conduct for all of Registrant’s Representatives that is based
upon fundamental principles of openness, integrity, honesty and trust, a copy of which is
available upon request.
In accordance with Section 204A of the Investment Advisers Act of 1940, the Registrant
also maintains and enforces written policies reasonably designed to prevent the misuse of
material non-public information by the Registrant or any person associated with the
Registrant.
B. Neither the Registrant nor any related person of Registrant recommends, buys, or sells for
client accounts, securities in which the Registrant or any related person of Registrant has a
material financial interest.
C. The Registrant and/or representatives of the Registrant may buy or sell securities that are
also recommended to clients. This practice may create a situation where the Registrant
and/or representatives of the Registrant are in a position to materially benefit from the sale
or purchase of those securities. Therefore, this situation creates a potential conflict of
interest. Practices such as “scalping” (i.e., a practice whereby the owner of shares of a
security recommends that security for investment and then immediately sells it at a profit
upon the rise in the market price which follows the recommendation) could take place if
the Registrant did not have adequate policies in place to detect such activities. In addition,
this requirement can help detect insider trading, “front-running” (i.e., personal trades
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executed prior to those of the Registrant’s clients) and other potentially abusive practices.
The Registrant has a personal securities transaction policy in place to monitor the personal
securities transactions and securities holdings of each of the Registrant’s “Access Persons”.
The Registrant’s securities transaction policy requires that an Access Person of the
Registrant must provide the Chief Compliance Officer or his/her designee with a written
report of their current securities holdings within ten (10) days after becoming an Access
Person. Additionally, each Access Person must provide the Chief Compliance Officer or
his/her designee with a written report of the Access Person’s current securities holdings at
least once each twelve (12) month period thereafter on a date the Registrant selects;
provided, however that at any time that the Registrant has only one Access Person, he or
she shall not be required to submit any securities report described above.
D. The Registrant and/or representatives of the Registrant may buy or sell securities, at or
around the same time as those securities are recommended to clients. This practice creates
a situation where the Registrant and/or representatives of the Registrant are in a position to
materially benefit from the sale or purchase of those securities. Therefore, this situation
creates a potential conflict of interest. As indicated above in Item 11.C, the Registrant has
a personal securities transaction policy in place to monitor the personal securities
transaction and securities holdings of each of Registrant’s Access Persons.
Item 12
Brokerage Practices
A. In the event that the client requests that the Registrant recommend a broker-
dealer/custodian for execution and/or custodial services (exclusive of those clients that may
direct the Registrant to use a specific broker-dealer/custodian), the Registrant generally
recommends that investment management accounts be maintained at Schwab. Prior to
engaging the Registrant to provide investment management services, the client will be
required to enter into a formal Investment Advisory Agreement with Registrant setting forth
the terms and conditions under which Registrant shall manage the client’s assets, and a
separate custodial/clearing agreement with each designated broker-dealer/ custodian.
Factors that the Registrant considers in recommending Schwab (or any other broker-
dealer/custodian to clients) include historical relationship with the Registrant, financial
strength, reputation, execution capabilities, pricing, research, and service. Although the
commissions and/or transaction fees paid by Registrant’s clients (to the extent that such
commissions or transaction fees are paid) shall comply with the Registrant’s duty to obtain
best execution, a client may pay a commission that is higher than another qualified broker-
dealer might charge to effect the same transaction where the Registrant determines, in good
faith, that the commission/transaction fee is reasonable. In seeking best execution, the
determinative factor is not the lowest possible cost, but whether the transaction represents
the best qualitative execution, taking into consideration the full range of a broker-dealer’s
services, including the value of research provided, execution capability, commission rates,
and responsiveness. Accordingly, although Registrant will seek competitive rates, it may
not necessarily obtain the lowest possible commission rates for client account transactions.
The brokerage commissions or transaction fees charged by the designated broker-
dealer/custodian are exclusive of, and in addition to, Registrant’s investment management
fee. The Registrant’s best execution responsibility is qualified if securities that it purchases
for client accounts are mutual funds that trade at net asset value as determined at the daily
market close.
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1. Research and Benefits
Although not a material consideration when determining whether to recommend that a
client utilize the services of a particular broker-dealer/custodian, Registrant can receive
from Schwab (or another broker-dealer/custodian, investment manager, platform or fund
sponsor, or vendor) without cost (and/or at a discount) support services and/or products,
certain of which assist Registrant to better monitor and service client accounts maintained
at such institutions. Included within the support services that may be obtained by Registrant
can be investment-related research, pricing information and market data, software and
other technology that provide access to client account data, compliance and/or practice
management-related publications, discounted or gratis consulting services, discounted
and/or gratis attendance at conferences, meetings, and other educational and/or social
events, marketing support-including client events, computer hardware and/or software
and/or other products used by Registrant in furtherance of its investment advisory business
operations.
Certain of the above support services and/or products assist Registrant in managing and
administering client accounts. Others do not directly provide such assistance, but rather
assist Registrant to manage and further develop its business enterprise.
Registrant’s clients do not pay more for investment transactions effected and/or assets
maintained at Schwab as a result of this arrangement. There is no corresponding
commitment made by Registrant to Schwab, or any other any entity, to invest any specific
amount or percentage of client assets in any specific mutual funds, securities or other
investment products as result of the above arrangement.
The Registrant’s Chief Compliance Officer, Ashley Kirk, remains available to
address any questions that a client or prospective client may have regarding the above
arrangement.
2. The Registrant does not receive referrals from broker-dealers.
3. The Registrant does not generally accept directed brokerage arrangements (when a client
requires that account transactions be effected through a specific broker-dealer). In such
client directed arrangements, the client will negotiate terms and arrangements for their
account with that broker-dealer, and Registrant will not seek better execution services or
prices from other broker-dealers or be able to “batch” the client’s transactions for execution
through other broker-dealers with orders for other accounts managed by Registrant. As a
result, client may pay higher commissions or other transaction costs or greater spreads, or
receive less favorable net prices, on transactions for the account than would otherwise be
the case.
Please Note: In the event that the client directs Registrant to effect securities transactions
for the client’s accounts through a specific broker-dealer, the client correspondingly
acknowledges that such direction may cause the accounts to incur higher commissions or
transaction costs than the accounts would otherwise incur had the client determined to
effect account transactions through alternative clearing arrangements that may be available
through Registrant. Higher transaction costs adversely impact account performance.
Please Also Note: Transactions for directed accounts will generally be executed following
the execution of portfolio transactions for non-directed accounts.
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The Registrant’s Chief Compliance Officer, Ashley Kirk, remains available to
address any questions that a client or prospective client may have regarding the above
arrangement.
B. To the extent that the Registrant provides investment management services to its clients,
the transactions for each client account generally will be effected independently, unless the
Registrant decides to purchase or sell the same securities for several clients at
approximately the same time. The Registrant may (but is not obligated to) combine or
“bunch” such orders to obtain best execution, to negotiate more favorable commission rates
or to allocate equitably among the Registrant’s clients differences in prices and
commissions or other transaction costs that might have been obtained had such orders been
placed independently. Under this procedure, transactions will be averaged as to price and
will be allocated among clients in proportion to the purchase and sale orders placed for
each client account on any given day. The Registrant shall not receive any additional
compensation or remuneration as a result of such aggregation.
Item 13
Review of Accounts
A. For those clients to whom Registrant provides investment advisory services, account
reviews are conducted on an ongoing basis by the Registrant’s Principal. All investment
advisory clients are advised that it remains their responsibility to advise the Registrant of
any changes in their investment objectives and/or financial situation. All clients (in person
or via telephone) are encouraged to review investment objectives and account performance
with the Registrant on an annual basis.
B. The Registrant may conduct account reviews on an other than periodic basis upon the
occurrence of a triggering event, such as a change in client investment objectives and/or
financial situation, market corrections and client request.
C. Clients are provided, at least quarterly, with written transaction confirmation notices and
regular written summary account statements directly from the broker-dealer/custodian
and/or program sponsor for the client accounts. The Registrant may also provide a written
periodic report summarizing account activity and performance.
Item 14
Client Referrals and Other Compensation
A. As referenced in Item 12.A.1 above, the Registrant may receive economic benefits from
Schwab including support services and/or products without cost (and/or at a discount), or
direct monetary assistance from Schwab to obtain certain services or products. Registrant’s
clients do not pay more for investment transactions effected and/or assets maintained at
Schwab as a result of this arrangement.
The Registrant’s Chief Compliance Officer, Ashley Kirk, remains available to
address any questions that a client or prospective client may have regarding the above
arrangement and any corresponding perceived conflict of interest any such
arrangement may create.
B. Neither the Registrant nor any of its related persons directly or indirectly compensate any
person who is not a supervised person for client referrals.
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Item 15
Custody
The Registrant shall have the ability to have its advisory fee for each client debited by the
custodian. Clients are provided, at least quarterly, with written transaction confirmation
notices and regular written summary account statements directly from the broker-
dealer/custodian and/or program sponsor for the client accounts. The Registrant may also
provide a written periodic report summarizing account activity and performance. Please
Note: To the extent that the Registrant provides clients with periodic account statements
or reports, the client is urged to compare any statement or report provided by the Registrant
with the account statements received from the account custodian. Please Also Note: The
account custodian does not verify the accuracy of the Registrant’s advisory fee calculation.
The Registrant provides other services on behalf of its clients that require disclosure at
ADV Part 1, Item 9. In particular, certain clients have signed asset transfer authorizations
that permit Schwab to rely upon instructions from the Registrant to transfer client funds to
“third parties.” In accordance with the guidance provided in the SEC Staff’s February 21,
2017 Investment Adviser Association No-Action Letter, the Registrant does not have
custody of assets in affected accounts and the accounts are not subjected to an annual
surprise CPA examination.
Item 16
Investment Discretion
The client can determine to engage the Registrant to provide investment advisory services
on a discretionary basis. Prior to the Registrant assuming discretionary authority over a
client’s account, the client shall be required to execute an Investment Advisory Agreement,
naming the Registrant as the client’s attorney and agent in fact, granting the Registrant full
authority to buy, sell, or otherwise effect investment transactions involving the assets in
the client’s name found in the discretionary account. Clients also execute a limited power
of attorney that authorizes the custodian to accept Registrant’s instructions.
Clients who engage the Registrant on a discretionary basis may, at any time, impose
restrictions, in writing, on the Registrant’s discretionary authority (i.e., limit the
types/amounts of particular securities purchased for their account, exclude the ability to
purchase securities with an inverse relationship to the market, limit or proscribe the
Registrant’s use of margin, etc.).
Item 17
Voting Client Securities
A. The Registrant does not vote client proxies. Clients maintain exclusive responsibility for:
(1) directing the manner in which proxies solicited by issuers of securities owned by the
client shall be voted, and (2) making all elections relative to any mergers, acquisitions,
tender offers, bankruptcy proceedings or other type events pertaining to the client’s
investment assets.
B. Clients will receive their proxies or other solicitations directly from their custodian. Clients
may contact the Registrant to discuss any questions they may have with a particular
solicitation.
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Item 18
Financial Information
A. The Registrant does not solicit fees of more than $1,200 per client, six months or more in
advance.
B. The Registrant is unaware of any financial condition that is reasonably likely to impair its
ability to meet its contractual commitments relating to its discretionary authority over
certain client accounts.
C. The Registrant has not been the subject of a bankruptcy petition.
ANY QUESTIONS: The Registrant’s Chief Compliance Officer, Ashley Kirk,
remains available to address any questions that a client or prospective client may have
regarding the above disclosures and arrangements.
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