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Item 1 - Cover Page
Part 2A of Form ADV: Firm Brochure
Rutherford Asset Planning, Inc.
14105 Stilton St.
Tampa, FL 33626
February 4, 2026
Telephone: 813-343-4501
Email: keith@rutherfordasset.com
Web Address: www.rutherfordasset.com
This brochure provides information about the qualifications and business practices of Rutherford
Asset Planning, Inc. If you have any questions about the contents of this brochure, please contact us at
813-343-4501 or keith@rutherfordasset.com. The information in this brochure has not been approved
or verified by the United States Securities and Exchange Commission or by any state securities
authority.
Additional information about Rutherford Asset Planning, Inc. also is available on the SEC’s website at
www.adviserinfo.sec.gov. You can search this site by a unique identifying number, known as a CRD
number. Our firm's CRD number is 128036.
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Item 2 - Material Changes
Since our last annual updating amendment on January 14, 2025, we have the following material
changes to report:
● Item 4, 5 and 8: We revised our investment advisory services to disclose that we are no longer
recommending alternative investments.
●
Item 5: The breakpoint on our fee schedule has been lowered and we updated the minimum
account size required for our fees to be negotiable.
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Item 3 – Table of Contents
Item 1 - Cover Page
Item 2 - Material Changes
Item 3 – Table of Contents
Item 4 - Advisory Business
Item 5 – Fees and Compensation
Item 6 – Performance-Based Fees and Side By Side Management
Item 7 – Types of Clients
Item 8 – Methods of Analysis, Sources of Information, and Investment Strategies
Item 9 – Disciplinary Information
Item 10 – Other Financial Industry Activities or Affiliations
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
Item 12 – Brokerage Practices
Item 13 – Review of Accounts
Item 14 – Client Referrals and Other Compensation
Item 15 – Custody
Item 16 – Investment Discretion
Item 17 – Voting Client Securities
Item 18 – Financial Information
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Item 4 - Advisory Business
Rutherford Asset Planning, Inc. is an investment adviser registered with the SEC with its principal
place of business located in Tampa, Florida. Rutherford Asset Planning, Inc. began conducting
business in 1986.
Listed below are the firm's principal shareholders who own 25% or more of the company:
● Suzzette B. Rutherford
● Ronald K. Rutherford
● Keith A. Amburgey
Rutherford Asset Planning, Inc. offers Investment Management and Other Family Office Services:
Investment Management
Our firm provides continuous advice and regular supervisory management regarding the investments
of client funds based on the client’s needs. We begin by getting to know the clients – their family
circumstances, their liquidity needs, their dreams for the future and tolerance for risk. We take the time
to fully understand the clients’ personal and financial situation on every level. We then create a
strategy to develop their wealth to its fullest potential.
We agree on a portfolio design at the asset class level and take discretion with a limited power of
attorney about what mutual funds or securities to buy and sell. We do not take possession of or ask for
the authority to withdraw client funds. All client funds are retained with one of the financial
institutions that we use as custodians.
We manage these advisory accounts on a discretionary basis. Account supervision is guided by the
client's stated objectives (i.e., stable income, income, growth and income, growth, or maximum capital
appreciation), as well as tax considerations. Clients may impose reasonable restrictions on investing in
certain securities, types of securities, or industry sectors.
Our investment recommendations will generally include advice regarding the following securities:
exchange-listed securities, securities traded over-the-counter, foreign issuers, certificates of deposit,
municipal securities, annuities, mutual fund shares, and United States governmental securities.
Because some types of investments involve certain additional degrees of risk, they will only be
recommended/implemented when consistent with the client's stated investment objectives, tolerance
for risk, liquidity and suitability.
Each year we review the asset allocation and, as needed, redesign the portfolio at the asset class level.
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Other Family Office Services
Overall, we prefer to act in the role of a family office for our client. In that context we tailor and price
our services for each client on a fixed fee basis. Examples of these services include:
Goals Funding
We help clients achieve their financial goals. We start with quantifying their goals (e.g.
retirement, daughter’s wedding, grand vacation, etc.). We then ascertain their current financial
situation, which includes – their assets and liabilities, income and expenses, insurance
coverages, and estate plan. We determine the variables that impact their future financial
situations (e.g. expected salary increases, retirement income, planned future expenses, health
issues, etc.). Using our financial planning software, we develop financial projections into the
future years and show clients what would happen if they do nothing and present them with
alternative scenarios (e.g. increase their time horizon, lower their expenses, increase their
earnings, etc.) to achieve their goals.
Cash Flow Planning
We help clients fund their lifestyles. If need be, we assist them in paying bills, and reconciling
bank accounts. For some clients, we do check-writing and monthly checkbook balancing. We
do not have authorization over the accounts. We only print the checks. Only the clients have
the authorization to sign the checks.
Tax Planning
Affluent people take advantage of the many financial opportunities available to them. The
rewards from such challenges are often eroded by taxes. We help navigate the tax quagmire
and employ strategies to minimize its effects. Often, these financial opportunities involve
multiple businesses and residences and a wide variety of taxable assets. Consequently, the tax
returns are often complicated, involving multiple states and federal reporting schedules. It
makes sense to have the people who are intimately knowledgeable about their clients’ financial
situation and expert on taxes prepare their return. Rutherford Asset Planning, Inc. prepares
clients’ tax returns, if the clients so choose. Or we work with clients’ accountants and provide
them with the clients’ tax information
Estate Planning
We help clients develop a comprehensive estate plan to provide for their family, safeguard their
business interests and create a legacy that will survive their deaths. Such a plan must be both
tax-efficient and flexible, which is a challenge as the rules are continually evolving. A misstep
in estate tax planning can have onerous tax consequences down the line. Because it is so
important, Rutherford Asset Planning, Inc. has developed in-house expertise in estate tax
planning services. We monitor legislation on an ongoing basis and maintain the most up-to-
date information. We work with clients in developing an estate plan and implementing the
necessary personal and charitable trusts and foundations. We also help clients manage estate
settlement and administration, relieving their families of a duty that requires experience and
knowledge for which they may not be prepared.
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Philanthropy
Everyone wants his or her philanthropic dollars to be as effective as possible in every way. Sad
to say, this is not as easy and straightforward as it should be. Rutherford Asset Planning, Inc.
helps clients develop their vision, research the charities that can be a part of that vision and put
into place the structures that will make it happen. We can advise clients on grant- making
decisions, planned giving and setting up donor-advised funds and foundations. We can manage
endowments and attend to all compliance and governance issues. We will work with the clients
to make sure the money they give away has the most positive impact possible. Philanthropy is
not restricted to those with charitable intent. Sometimes, a charitable gifting strategy may result
in the same financial benefit to oneself, but with the added bonus of fulfillment for having
given to a cause. We help clients explore charitable gifting options to solve financial problems
Catastrophic Event Planning
We help clients mitigate the risks of illness, disability, pre-mature death, property losses
through natural causes or accidents, or personal liability with the use of insurance. We assist in
finding the right insurance product and do not accept fees or commissions as a result of the sale
of a product
Other Specialists
In areas outside of our areas of expertise, we help the clients find professional specialists.
Comprehensive Financial Planning
We help clients with all aspects of their financial situation. Under this service contract, we
provide the client all of the services described above.
Amounts under Management
As of 12/31/2025, Rutherford Asset Planning, Inc. was actively managing $181,313,080 of clients’
assets on a discretionary basis.
Item 5 – Fees and Compensation
All work is on a fee-only basis, computed according to our Fee Schedule. Sometimes, we quote fixed
fees for a client engagement based on our estimate of the time required to do the work.
The following schedule is for all new clients and optional for current clients. Unless opted out or noted
in the engagement agreement, the schedule of fees and services set forth in their executed engagement
agreements will apply for current clients.
Fee Schedule
Investment Management Annual Fee is:
- 1.0% of the first $1,000,000 of assets under management.
- 0.5% of assets under management above $1,000,000
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Fees are negotiable for clients with assets over $20,000,000
Clients must have a minimum of $1,000,000 of assets under management, this can be
negotiable at the firm’s discretion.
Other Family Office Services Fee is:
- Determined based on the scope of the services and the complexity of each client’s
circumstances.
All fees are agreed upon prior to entering into a contract with any client.
For close family members of an existing client, the minimum requirements may be waived and the
calculation of fees for assets under management may be aggregated.
Fees are payable quarterly in advance at the beginning of each quarter. The fees are generally deducted
from the clients’ accounts. The engagement may be terminated by Rutherford Asset Planning, Inc. or
the client 30 days after receipt of written notice to the other party. Excess fees collected beyond the
termination date will be refunded.
When we manage client assets using individual stocks and bonds we act as the manager. When we use
mutual funds=we oversee the manager. In this case our fee is in addition to the fees charged by the
manager. All fees paid to Rutherford Asset Planning, Inc. for investment advisory services are separate
and distinct from the fees and expenses charged by mutual funds and/or ETFs to their shareholders.
These fees and expenses are described in each fund's prospectus.
These fees will generally include a management fee, administrative and accounting expenses, and a
possible distribution fee. Although we generally select funds or partnerships that have no loads, if the
fund/partnership also imposes sales charges, a client may pay an initial or deferred sales charge.
Accordingly, the client should review both the fees charged by the funds and our fees to fully
understand the total amount of fees to be paid by the client and to thereby evaluate the advisory
services being provided.
In addition to our advisory fees, clients are also responsible for the fees and expenses charged by
custodians and imposed by broker dealers, including, but not limited to, any transaction charges
imposed by a broker dealer with which an independent investment manager effects transactions for the
client's account(s). Please refer to the "Brokerage Practices" section (Item 12) of this Form ADV for
additional information.
Item 6 – Performance-Based Fees and Side By Side Management
Rutherford Asset Planning, Inc. does not charge performance-based fees.
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Item 7 – Types of Clients
Rutherford Asset Planning, Inc. generally provides investment advice to:
Individuals
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- Trusts, Estates, or Charitable Organizations
- Corporations or Other Business Entities not listed above
We have a minimum account size of $1,000,000 for new clients.
Item 8 – Methods of Analysis, Sources of Information, and Investment Strategies
Portfolio Design
A well-constructed portfolio balances risk and reward. It seeks sustainable growth, creates income
streams from a wide variety of sources, and diversifies the risks inherent in every financial instrument
resulting in overall portfolio stability. A sensible investment strategy takes into account both sides of
the balance sheet as well as income and expenses. Consideration is given to insurance concerns (life,
health, disability, liability and property insurance); tax issues (income, property, long and short term
capital gains and possibly corporate taxation) and anticipated business expansion and capital
investment needs. The portfolio must anticipate cash flow requirements, both present and future.
Portfolio design must also consider external influences on the portfolio, examples include: the state of
the economy, inflation, and interest rates.
In the Portfolio Design process, we manage both risk and return goals. Our intent is to take no more
risk than necessary to achieve a given target rate of return. We develop and update a series of
hypothetical models that cover the range of the risk-return spectrum. The models become a basis for
discussion with the client. The focus is on balancing tradeoffs about risk and return.
Integral to the portfolio design process is Asset Allocation. Rather than focusing primarily on
securities selection, we attempt to identify investment categories, sometimes referred to as asset
classes. When different asset classes are combined in a portfolio, the degree in which each category
moves in sympathy with the others cancels each other out and helps minimize portfolio volatility. We
follow several asset classes so as to have the best possible understanding of each asset class behavior.
A risk of asset allocation is that the client may not participate in sharp increases in a particular
security, industry, or market sector. Another risk is that the ratio of securities, fixed income, and cash
will change over time due to stock and market movements and, if not corrected, will no longer be
appropriate for the client’s goals.
Securities Selection
There are many financial products from which to choose when allocating assets for a client’s portfolio.
We apply skilled due diligence to make an objective, prudent, and diversified selection. We look for
investments with favorable long-term track records, outstanding management, and logical business
plans. We use the following Methods of Analysis to arrive at our Securities Selection:
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Fundamental Analysis
We attempt to measure the intrinsic value of a security by looking at economic and financial
factors. These include the overall economy, industry conditions, and the financial condition
and management of the company itself. The objective is to determine if the company is
underpriced, indicating it may be a good time to buy, or overpriced, indicating it may be time
to sell, or neutral, indicating it may be best to just hold. Fundamental analysis does not attempt
to anticipate market movements. This presents a potential risk, as the price of a security can
move up or down along with the overall market regardless of the economic and financial
factors considered in evaluating the stock.
Technical Analysis
We analyze past market movements and apply that analysis to the present in an attempt to
recognize recurring patterns of investor behavior and potentially predict future price
movement. Technical analysis does not consider the underlying financial condition of a
company. This presents a risk in that a poorly-managed or financially unsound company may
underperform regardless of market movement.
Quantitative Analysis
We use mathematical models in an attempt to obtain better measurements of a company’s
quantifiable data, such as the value of a share price or earnings per share, and predict changes
to that data. We also use mathematical models in our portfolio design process to optimize its
return versus risk profile. The mathematical models measure the portfolio’s expected return
and volatility based on the return and volatility of each asset class and its correlation with the
other asset classes. A risk in using quantitative analysis is that the models used may be based
on assumptions that prove to be incorrect.
Qualitative Analysis
We subjectively evaluate non-quantifiable factors such as quality of management, labor
relations, investor behavior, and strength of research and development factors not readily
subject to measurement, and predict changes to share price based on that data. A risk in using
qualitative analysis is that our subjective judgment may prove incorrect.
Mutual Fund and/or Exchange Traded Fund (ETF) Analysis
Our manager selection is based on consistency of returns, risk management, expense and
turnover ratios. We look at the experience and track record of the manager of the mutual fund
or ETF to determine if that manager has demonstrated an ability to successfully invest over a
period of time and in different economic conditions. We also look at the underlying assets in
a mutual fund or ETF to determine if there is significant overlap in the underlying investments
held in other funds in the client’s portfolio. We also monitor the funds or ETFs to determine
if they are continuing to follow their stated investment strategy. A risk of mutual fund and/or
ETF analysis is that, as in all securities investments, past performance does not guarantee
future results. A manager who has been successful may not be able to replicate that success in
the future. In addition, as we do not control the underlying investments in a fund or ETF,
managers of different funds held by the client may purchase the same security, increasing the
risk to the client if that security were to fall in value. There is also a risk that a manager may
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deviate from the stated investment mandate or strategy of the fund or ETF, which could make
the holding less suitable for the client’s portfolio.
Market Timing
We believe that “timing the market" is most often counterproductive. We are aware that
markets are not always efficient. We exploit opportunities created by emotional and illiquid
conditions whenever it is possible and sensible to do so.
Risks for all forms of analysis
Our securities analysis methods rely on the assumption that the companies whose securities we
purchase and sell, the rating agencies that review these securities, and other publicly- available
sources of information about these securities are providing accurate and unbiased data. Our
quantitative analysis relies on software that may have incorrect assumptions or computational
methods. While we are alert to indications that data may be incorrect and although we have
exercised due diligence in vetting software products, there is always a risk that our analysis
may be compromised by inaccurate or misleading information, and/or erroneous computations.
Item 9 – Disciplinary Information
We are required to disclose any legal or disciplinary events that are material to a client’s or a
prospective client’s evaluation of our advisory business or the integrity of our management.
Our firm and our management personnel have no disciplinary events to disclose.
Item 10 – Other Financial Industry Activities or Affiliations
Our firm and our related persons are not engaged in other financial industry activities and have no
other industry affiliations.
Suzzette B. Rutherford, a principal of our firm, is an attorney licensed to practice law in the states of
Florida, New York, Pennsylvania, New Jersey, and Connecticut. Rutherford Asset Planning, Inc. does
not practice law and is not authorized to practice law. Ms. Rutherford does not solicit Rutherford Asset
Planning, Inc. clients for business for her law practice.
Ronald K. Rutherford's immediate family holds over 5% interest in American National Bank, a
privately held traditional banking corporation, headquartered in Terrell, TX. Mr. Rutherford holds no
position in the bank and Rutherford Asset Planning, Inc. has no business or professional association
with the bank.
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
As mandated by Rule 204A-1 under the Investment Advisers Act of 1940 (“Advisers Act”), our firm
has adopted a Code of Ethics which sets forth high ethical standards of business conduct that we
require of our employees, including compliance with applicable federal securities laws. Our Code of
Ethics is based upon the principle that Rutherford Asset Planning, Inc. and its employees owe a
fiduciary duty to our clients to conduct their affairs, including their personal securities transactions, in
such a manner as to avoid (i) serving their own personal interests ahead of clients, (ii) taking
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inappropriate advantage of their position with the firm and (iii) any actual or potential conflicts of
interest or any abuse of their position of trust and responsibility.
Our Code of Ethics is designed to ensure that the high ethical standards long maintained by Rutherford
Asset Planning, Inc. continue to be applied. The purpose of the Code is designed, among other things,
to govern personal securities trading activities in the accounts of employees and to preclude activities
which may lead to or give the appearance of conflicts of interest and other forms of prohibited or
unethical business conduct.
Pursuant to Section 206 of the Advisers Act, both Rutherford Asset Planning, Inc. and its employees
are prohibited from engaging in fraudulent, deceptive or manipulative conduct. Compliance with this
section involves more than acting with honesty and good faith alone. It means that the Rutherford
Asset Planning, Inc. has an affirmative duty of utmost good faith to act solely in the best interest of its
clients.
Rutherford Asset Planning, Inc. and its employees are subject to the following specific fiduciary
obligations when dealing with clients:
- The duty to have a reasonable, independent basis for the investment advice provided;
- The duty to obtain best execution for a client’s transactions where the Firm is in a
position to direct brokerage transactions for the client;
- The duty to ensure that investment advice is suitable to meeting the client’s individual
objectives, needs and circumstances; and
- A duty to be loyal to clients.
In meeting its fiduciary responsibilities to its clients, Rutherford Asset Planning, Inc. expects every
employee to demonstrate the highest standards of ethical conduct for continued employment with
Rutherford Asset Planning, Inc. Strict compliance with the provisions of the Code shall be considered
a basic condition of employment with Rutherford Asset Planning, Inc. Employees are aware that a
material breach of the provisions of the Code may constitute grounds for disciplinary action, including
termination of employment with Rutherford Asset Planning, Inc.
Rutherford Asset Planning, Inc.'s Code of Ethics prohibits insider trading. While we do not believe
that we have any particular access to material non-public information, all employees are reminded that
such information may not be used for their personal or professional benefit.
Our Code of Ethics is designed to assure that the personal securities transactions, activities and
interests of our employees will not interfere with (i) making decisions in the best interest of advisory
clients and (ii) implementing such decisions while, at the same time, allowing employees to invest for
their own accounts. Our firm and/or individuals associated with our firm may buy or sell for their
personal accounts securities identical to or different from those recommended to our clients. In
addition, any related person(s) may have an interest or position in a certain security(ies) which may
also be recommended to a client.
Our Code of Ethics defines policies and procedures for the review of quarterly securities transaction
reports as well as initial and annual securities holdings reports that must be submitted by the firm’s
access persons. Our Code of Ethics also requires the prior approval of any acquisition of securities in
a limited offering or an initial public offering.
We maintain a list of all reportable securities holdings for our firm and anyone associated with this
advisory practice that has access to advisory recommendations ("access person"). These holdings are
reviewed on a regular basis by our firm's Chief Compliance Officer or his/her designee.
We have established guidelines to our employees with respect to receiving gifts and entertainment, and
protecting the privacy and confidentiality of client information.
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Our code also provides for oversight, enforcement and recordkeeping provisions.
We require delivery and acknowledgement of the Code of Ethics by each supervised person of our
firm. We have established policies requiring the reporting of Code of Ethics violations to our senior
management.
A copy of our Code of Ethics is available to our advisory clients and prospective clients. You may
request a copy by email sent to keith@rutherfordasset.com, or by calling us at 813-343-4501.
Item 12 – Brokerage Practices
For most of our clients’ accounts, we have the authority to determine what and how much securities to
buy or sell. We trade by account. We do not do block trades.
Rutherford Asset Planning, Inc. uses Charles Schwab ("CSH") as our custodian. We have a limited
power of attorney to make trades in behalf of the client. The custodians provide access to all domestic
securities transaction types together with over 1,000 open end mutual funds. The custodian provides
us with the needed software to access and track client transactions and client security prices. We bring
this information into our systems for detailed portfolio tracking. We reconcile our client database with
that of the custodian database on a daily basis. We use these firms to minimize client costs. We do not
share in any fees charged to the client by the custodian and do not receive any form of compensation
from the custodian.
The clients are informed of the transaction costs charged by the custodian. The Custodian may change
their transaction costs at any time. In the past, the trend has been towards the lowering of such costs.
The Custodian also may discount transaction costs based on the size of the client account. The
Custodian does not charge separately for custody.
We participate in the Charles Schwab Institutional Services program. Charles Schwab Institutional
Services is a division of Charles Schwab Investor Services, Inc., member NYSE/SIPC and is an
unaffiliated SEC-registered broker-dealer and NASD member. CSH offers to independent investment
advisors, services which include custody of securities, trade execution, clearance and
settlement of transactions, access to client account data (such as trade confirmations and account
statements).
Rutherford Asset Planning, Inc. has a duty to ensure best execution of trades for our clients. Trades
are executed by the custodian. Rutherford Asset Planning, Inc. established a custodial relationship
with Charles Schwab based on its ability for best execution. Rutherford Asset Planning, Inc.
periodically reviews the execution capabilities of and looks out for the availability of other custodians
who may provide better execution.
CSH directs customer orders in equity securities to exchanges and market makers based on an analysis
of their ability to provide rapid and high quality execution. These market participants satisfy customer
orders at a price equal to or better than the displayed national best bid/best offer. These market
participants provide customer orders with the opportunity for price improvement and limit order
protection. There are regular and rigorous order flow evaluations, in compliance with SEC Best
Execution guidelines. CSH has the duty to seek best execution reasonably available to fill customer
orders. CSH conducts regular and rigorous comparisons of execution quality from different markets
and market centers.
It is worth noting that other considerations are also important in the selection of a custodian. Those
items include (1) the reputation of the firm as measured by customer satisfaction, (2) the financial
condition of the firm, (3) the quality and depth of its management and staff, (4) the plant and computer
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equipment resources deployed by the firm and (5) the degree to which the computer systems remain
operational throughout the year for fulfillment of customer orders and to permit the advisor to fulfill
their responsibility to the client.
Rutherford Asset Planning, Inc. does not accept directed brokerage arrangements (when a client
requires that account transactions be executed through a specific broker/dealer). By directing
brokerage, the firm may be unable to achieve most favorable execution of client transactions, and that
this practice may cost clients more money.
Rutherford Asset Planning, Inc.’s participation in the Charles Schwab Institutional Services program
has no direct link between Rutherford Asset Planning, Inc.’s participation in this program and the
investment advice it gives to its clients. Rutherford Asset Planning, Inc. receives economic benefits
through its participation in these programs that may not benefit its clients’ accounts. These benefits
include: receipt of duplicate client confirmations; access to a trading desk serving advisor participants;
access to block trading (which provides the ability to aggregate securities transactions for execution
and then allocate the appropriate shares to client accounts); the ability to have advisory fees deducted
directly from client accounts; access to an electronic communications network for client order entry
and account information; access to mutual funds with no transaction fees and to certain institutional
money managers; and discounts on compliance, marketing, technology, and practice management
products or services provided to Advisor by third party vendors. These benefits received by
Rutherford Asset Planning, Inc.’s do not depend on the amount of brokerage transactions directed to
the custodian.
As part of its fiduciary duties to clients, Rutherford Asset Planning, Inc. endeavors at all times to put
the interests of its clients first. Clients should be aware, however, that the receipt of economic benefits
by Rutherford Asset Planning, Inc. in of itself creates a potential conflict of interest.
Item 13 – Review of Accounts
Investment Management
Reviews - While the underlying securities within accounts are continually monitored, these
accounts are reviewed at least quarterly. Accounts are reviewed in the context of each client's
stated investment objectives and guidelines. More frequent reviews may be triggered by
material changes in variables such as the client's individual circumstances, the market, and
political or economic environment.
Investment accounts are reviewed by Keith A. Amburgey.
Reports - The client gets monthly reporting from the custodian and quarterly performance
reporting from Rutherford Asset Planning, Inc. Our quarterly reports show asset allocation
weighting, % return on investment for each holding, and overall portfolio return since
inception, the last 12 months, and the last quarter.
Other Family Office
Reviews - While reviews may occur at different stages depending on the nature and terms of
the specific engagement, typically formal reviews are conducted for Other Family Office
services annually or upon a major change in the clients’ circumstances.
Reports - The reports provided for Other Family Office Services vary depending on the nature
and terms of the specific engagement (e.g. Goals Funding – Financial projections; Tax
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Preparation – Federal and State Tax returns for filing, etc.).
Item 14 – Client Referrals and Other Compensation
Rutherford Asset Planning, Inc. does not engage solicitors or pay related or non-related persons for
referring potential clients to our firm.
Rutherford Asset Planning, Inc. does not accept or allow our related persons to accept any form of
compensation, including cash, sales awards or other prizes, from a non-client in conjunction with the
advisory services we provide to our clients.
Item 15 – Custody
We previously disclosed in the "Fees and Compensation" section (Item 5) of this Brochure that our
firm generally directly debits advisory fees from client accounts.
We directly withdraw fees from client accounts using the back-office systems of our custodians. As
part of the process, the custodian is provided with the amount of the fee to be deducted from each
client’s account.
The custodians that we use send clients monthly statements showing transactions within an account
during the reporting period. Clients are encouraged to carefully compare the information provided on
these custodial statements to ensure that all account transactions, holdings and values are correct and
current and to reconcile them with what we report.
Our firm does not have actual or constructive custody of client accounts.
Item 16 – Investment Discretion
Clients hire us to provide discretionary asset management services. They document this authorization
by completing the limited power of attorney form for an account. Such authorizations allow us to
place trades in a client's account without contacting the client prior to each trade to obtain the client's
permission. Our discretionary authority includes the ability to determine what security and how much
of the security to buy or sell.
Clients give us discretionary authority when they sign a discretionary agreement with our firm. They
may limit this authority by giving us written instructions. Clients may also change/amend such
limitations by providing us with written instructions.
Item 17 – Voting Client Securities
Rutherford Asset Planning, Inc. does not vote proxies on behalf of clients. Although our firm may
provide investment advisory services relative to client investment assets, clients have the exclusive
responsibility for: (1) directing the manner in which proxies solicited by issuers of securities
beneficially owned by the client shall be voted, and (2) making all elections relative to any mergers,
acquisitions, tender offers, bankruptcy proceedings or other type events pertaining to the client’s
investment assets. Clients are responsible for instructing each custodian of the assets, to forward to the
client copies of all proxies and shareholder communications relating to the client’s investment assets.
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We may provide clients with consulting assistance regarding proxy issues if they contact us with
questions at our principal place of business.
Item 18 – Financial Information
Since our firm maintains discretionary authority over client accounts, we are required to disclose any
financial condition that is reasonably likely to impair our ability to meet our contractual obligations.
Rutherford Asset Planning, Inc. has no such financial circumstances to report.
Since we do not require or solicit pre-payment of fees in excess of $1200 per client six months or
more in advance, we are not required to include a financial statement in this brochure.
Rutherford Asset Planning, Inc. has not been the subject of a bankruptcy petition at any time during its
years of existence.
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