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1.a.1.1
FIRM BROCHURE
(Part 2A of Form ADV)
March 31, 2025
RVW Wealth, LLC
1880 Century Park East, Suite 200
Los Angeles CA 90211
Phone: (310) 945-4000
Fax: (310) 289-8186
www.rvwwealth.com
Part 2A of Form ADV (the “Brochure”) provides information about the qualifications and
business practices of RVW Wealth, LLC (formerly doing business as RVW Investing,
LLC.) If you have any questions about the contents of this Brochure, please contact us at
(310) 945-0400 and/or www.rvwwealth.com. The information in this Brochure has not been
approved or verified by the United States Securities and Exchange Commission or by any
state securities authority.
RVW Wealth, LLC, dba RVW Insurance Solutions LLC, The Jerusalem Portfolio, and
RVW Investing LLC is registered as an investment adviser with Securities and Exchange
Commission; however, such registration does not imply a certain level of skill or training
and no inference to the contrary should be made.
Additional information about RVW Wealth, LLC and our investment adviser
representatives is also available on the SEC’s website at www.adviserinfo.sec.gov.
March 31, 2025
RVW Wealth, LLC
Form ADV Part 2A
ITEM 1: COVER PAGE
Please refer to previous page.
ITEM 2: MATERIAL CHANGES
There are material changes in this brochure from the last annual updating amendment of
RVW Wealth, LLC on 03/27/2024. Material changes relate to the firm’s policies, practices
or conflicts of interests.
• • Custodian Changes
RVW Wealth, LLC (“RVW”) no longer uses TD Ameritrade as a custodian due to
its merger with Charles Schwab. RVW now recommends and utilizes Charles
Schwab & Co., Inc. and Fidelity Investments as custodians for client accounts.
• • Termination of TradePMR Relationship
RVW has terminated its custodial relationship with TradePMR. All references to
TradePMR have been removed from this brochure.
• • Updated Brokerage and Referral Disclosures
Item 12 (Brokerage Practices) and Item 14 (Client Referrals and Other
Compensation) have been substantially revised. These updates reflect RVW’s
current relationships with Schwab and Fidelity, RVW’s participation in the Schwab
Advisor Network®, and related benefits and potential conflicts of interest.
Pursuant to new SEC Rules, RVW will ensure that clients receive a summary of any
materials changes to this Brochure within 120 days of the close of our fiscal year, along
with an offer to receive the compliance Brochure. Additionally, as the firm experiences
material changes in the future, we will send you a summary of our “Material Changes”
under separate cover. For more information about the firm, please visit
www.rvwwealth.com .
Additional information about RVW and its investment adviser representatives is available
on the SEC’s website at www.adviserinfo.sec.gov.
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ITEM 3: TABLE OF CONTENTS
Item Number
Page
Item 1: Cover Page .......................................................................................................................... 2
Item 2: Material Changes ................................................................................................................ 2
Item 3: Table of Contents ................................................................................................................ 2
Item 4: Advisory business ............................................................................................................... 2
Item 5: Fees and Compensation ...................................................................................................... 6
Item 6: Performance-Based Fees and Side-by-Side Management .................................................. 7
Item 7: Types of Clients .................................................................................................................. 7
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss ........................................... 8
Item 9: Disciplinary Information ................................................................................................... 10
Item 10: Other Financial Industry Activities and Affiliations ....................................................... 11
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading..11
Item 12: Brokerage Practices ......................................................................................................... 12
Item 13: Review of Accounts ........................................................................................................ 15
Item 14: Client Referrals and Other Compensation ...................................................................... 16
Item 15: Custody ........................................................................................................................... 19
Item 16: Investment Discretion ..................................................................................................... 20
Item 17: Voting Client Securities .................................................................................................. 21
Item 18: Financial Information ...................................................................................................... 21
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Item 4: Advisory Business
A. Description of Firm
RVW Wealth, LLC, dba RVW Insurance Solutions LLC, The Jerusalem Portfolio, and
RVW Investing LLC (collectively “RVW”) is a Los Angeles, California-based investment
advisory firm, founded in 2006 RVW offers investment management services to
individuals, high net worth individuals, trusts, estates, charitable organizations, pension
and profit sharing plans, and various business entities like corporations, partnerships and
limited liability companies.
We are currently registered with the Securities and Exchange Commission ("SEC") as an
investment adviser and with the State of California as a Limited Liability Company
(“LLC”). We conduct business in a number of states, which are reflected in Part 1 of our
Form ADV, a copy of which can be found on www.adviserinfo.sec.gov.
B. Principal Owners
Jonathan L. Gerber and Selwyn Gerber are the principal owners (Jonathan L. Gerber
owning 40% and Selwyn Gerber owning 60%) of the firm, and as such are control persons
of RVW.
C. Types of Advisory Services Offered
RVW offers investment management services on a discretionary basis. At the beginning of
the client relationship, a representative of RVW generally meets with a client to discuss,
evaluate and document the client’s investment objectives, individual risk tolerance,
investment timeline, tax situation, specific restrictions and any other information relevant
to the management of the client’s account (“Investment Guidelines”). Based on each
client’s written Investment Guidelines, RVW will determine an appropriate asset allocation
plan designed to diversify a client’s assets (“Managed Assets”) among various types of
investments, including both U.S. and foreign equities, and fixed income (e.g., corporate
and municipal bonds). For the equity portion, we utilize exchange traded funds (ETFs)
and Mutual Funds (MFs) that invest in those types of securities. We do not invest clients’
assets directly in equity securities. Please refer to Item 8 for detailed information on our
method of analysis and the risks involved with the types of securities we invest in.
RVW provides continuous supervision and management of each client’s Managed Assets
in accordance with the client’s Investment Guidelines and selected asset allocation plan. At
least annually, RVW shall communicate with clients (either in writing or by scheduling a
meeting) to review their Investment Guidelines to determine if there have been any
material changes. However, clients are responsible for informing us anytime there are
changes to the information in their written Investment Guidelines and should not wait for
the annual meeting. In addition, we do not assume any responsibility for the accuracy of
the information provided to us by the client.
Prior to entering into an investment management agreement with RVW, a client should
carefully consider:
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(a) committing to management only those assets that the client believes will not be
needed for current purposes and that can be invested on a long-term basis;
(b) that volatility from investing in the stock market can occur; and
(c) that over time the client’s assets may fluctuate and at anytime may be worth
more or less than the amount invested.
RVW is licensed as an insurance agency with the State of California and certain of RVW
employees are licensed agents and appointed with various non-affiliated insurance carriers.
Depending on the Client’s overall investment guidelines and needs, RVW may recommend
that a client purchase certain life insurance or annuity products and implement such
recommendation through RVW or one of the non-affiliated insurance carriers. This creates
a conflict of interest since RVW and its licensed agents will receive regular and customary
insurance commissions and other compensation should a client purchase the life insurance
through RVW or one of the non-affiliated insurance carriers. Clients are under no
obligation to implement such recommendation and/or implement the recommendation
through RVW or the non-affiliated insurance carriers and should understand that other
insurance agencies may offer similar services and the costs of such services may be higher
or lower than those obtainable from RVW or the non-affiliated insurance carriers.
Subscription Services
RVW provides subscription services for free. These services include a newsletter that will
offer recommendations on purchasing and selling specific securities, sectors, asset classes,
or other specific groupings of securities at a stated time.
D. Advisory Agreements
Prior to engaging RVW to provide investment management services, clients are required to
enter into an Investment Management Agreement (the “Agreement”) with us setting forth
the terms and conditions of the engagement, the fees to be paid and the scope of the
services to be provided. In accordance with Rule 204-3 under the Investment Advisers Act
of 1940, as amended (“Advisers Act”), RWV will provide a Brochure and one or more
Brochure supplements (Form ADV Part 2B) to each client or prospective prior to or at the
same time of the execution of an Agreement.
The Agreement between RVW and the client will continue in effect until terminated by
either party pursuant to the terms of the Agreement. RVW’s annual fee shall be prorated
through the date of termination and any remaining balance shall be charged or refunded to
the client, as appropriate, in a timely manner, and with thirty (30) days advance written
notice from the client.
Neither RVW nor the client may assign the Agreement without the consent of the other
party. Transactions that do not result in a change of actual control or management of RVW
shall not be considered an assignment.
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E. Written Acknowledgement of Fiduciary Status
When we provide investment advice to you regarding your retirement plan account or
individual retirement account, we are fiduciaries within the meaning of Title I of the
Employee Retirement Income Security Act and/or the Internal Revenue Code, as
applicable, which are laws governing retirement accounts. The way we make money
creates some conflicts with your interests, so we operate under a special rule that requires
us to act in your best interest and not put our interest ahead of yours. Under this special
rule’s provisions, we must:
• Meet a professional standard of care when making
investment
recommendations (give prudent advice);
• Never put our financial
interests ahead of yours when making
recommendations (give loyal advice);
• Avoid misleading statements about conflicts of interest, fees, and
investments;
• Follow policies and procedures designed to ensure that we give advice that
is in your best interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
F. Assets Under Management
As of December 2024, the following represents the amount of client assets under
management by RVW on a discretionary and non-discretionary basis:
Type of Account
Assets Under Management
("AUM")
Discretionary
Non-Discretionary
Total:
$ 1,287,478,197
$ 25,227,622
$ 1,312,705,819
ITEM 5: FEES AND COMPENSATION
A. Investment Management Fees
RVW charges an annual fee for investment management services, which is typically 1.5%
of the value of the Managed Assets. However, RVW reserves the right to charge higher or
lower fees depending on certain circumstances. Our fees are negotiable and the specific
fees charged by RVW for our services will be set forth in each client’s written agreement.
In addition, as outlined in our Agreement, we may amend the agreed upon fee at any time
by giving thirty (30) days advance written notice to the affected client(s).
In general, RVW will only act as a fee-only advisor when recommending securities.
However, from time to time, when it is in the client’s best interest RVW will recommend
investments that charge commissions. For example, depending on a client’s needs, RVW
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will recommend annuities and insurance, only when it is in the client’s best interests. At
this time, commission based products represent a minuscule amount of RVW’s overall
accounts and assets under management.
Our fees are calculated and billed quarterly in advance (although RVW may have certain
long term clients that continue to have fees billed in arrears). Fees billed in advance will
be calculated at the beginning of each calendar quarter and based on the value of each
client’s Managed Assets as of the close of business on the last business day of the previous
calendar quarter and debited. Should a client open an account during a quarter, our fee will
be prorated based on the number of days that the Managed Assets will be under
management during the quarter. All investment management fees paid directly to RVW by
the custodian will be clearly reflected on each client’s periodic account statements that are
prepared and sent to the client by their custodian. In the event that RVW is unable to
collect from the custodian any investment management fees due, we will bill the client for
that amount. RVW may debit fees from different accounts owned or controlled by client if
necessary, based on cash availability.
Fees billed quarterly in arrears will be calculated at the end of each calendar quarter and
based on the value of each client’s managed assets as of the close of business on the last
business day of the previous calendar quarter and debited. Should a client open or
terminate an account, our fee will be prorated based on the number of days that the
managed assets are under management.
Fees billed monthly in arrears will be calculated based on the managed assets as of close of
business on the last trading day of the previous month and debited. Should a client open or
terminate an account, our fee will be prorated based on the number of days that the
managed assets are under management.
All investment management fees paid directly to RVW by the custodian will be clearly
reflected on each client’s periodic account statements that are prepared and sent to the
client by their custodian. In the event that RVW is unable to collect from the custodian any
investment management fees due, we will bill the client for that amount. RVW may debit
fees from different accounts owned or controlled by client if necessary, based on cash
availability.
Should a client terminate RVW services, RVW will promptly refund any pre-paid
unearned fees.
Subscription Fees
RVW offers a quarterly newsletter free of charge. Newsletters will be provided via postal
mail or electronic mail and may be cancelled by giving 30 days written notice.
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Educational Seminars/Workshops
RVW provides periodic educational seminars and workshops to clients and the general
public free of charge.
B. Other Fees or Expenses
All fees paid to RVW for the services we provide to clients are separate and distinct from
the fees and expenses charged by third parties. These separate fees and expenses include,
but are not limited to, custodial fees, execution costs, and mutual fund fees and expenses.
Client assets also may be subject to transaction fees, brokerage fees and commissions,
retirement plan administration fees (if applicable), trustee fees, deferred sales charges on
mutual funds initially deposited in the account, 12b-1 fees, odd-lot differentials, transfer
taxes, wire transfer and electronic fund fees, and other fees and taxes on brokerage
accounts and securities transactions. For mutual funds and exchange traded funds, a client
may be charged internal management fees, distribution fees, redemption fees and other
expenses, which are fully described in the applicable fund's prospectus. Notably, RVW
does not receive any portion of these other fees and expenses. Please refer to Item 12
of this Brochure entitled “Brokerage Practices” for additional important information about
the brokerage and transactional practices of RVW.
Clients should review the fees charged to their account(s) to fully understand the total
amount of all fees charged. Although we believe our investment management fees are
competitive, clients should be aware that lower fees for comparable services may be
available from other advisers.
ITEM 6: PERFORMANCE-BASED FEES AND SIDE-BY-SIDE MANAGEMENT
RVW does not charge performance-based fees (i.e., fees calculated based on a share of
capital gains on or capital appreciation of the client’s assets or any portion of the client’s
assets). Consequently, we do not engage in side-by-side management of accounts that are
charged a performance-based fee with accounts that are charged another type of fee (such
as assets under management). As described above, we provide our services for an advisory
fee that is based upon a percentage of a client’s assets under management, which is in
accordance with SEC Rule 205(a)(1). Notably, accounts that are managed in the same style
(e.g., moderately aggressive) may not be managed the same way due to the client's overall
investment objective, discretion of the investment professional assigned to the account,
asset size and account restrictions.
ITEM 7: TYPES OF CLIENTS
A. Description
RVW generally provides investment advice to individuals, trusts, estates, charitable
organizations, pension and profit sharing plans, and various business entities like
corporations, partnerships and limited liability companies.
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B. Conditions for Managing Accounts
Generally, a minimum of $250,000 is required to open and maintain a management
account. However, this requirement may be waived, at our sole discretion.
There may be times when certain restrictions are placed by a client, which prevents us
from accepting or continuing to manage their managed assets. RVW reserves the right to
not accept and/or terminate management of a client’s managed assets if we feel that the
client imposed restrictions would limit or prevent us from meeting and/or maintaining the
client’s overall investment guidelines or our investment strategies.
For ERISA clients, RVW will provide certain required disclosures to the “responsible plan
fiduciary” (as such term is defined in ERISA) regarding the services we provide and the
direct and indirect compensation we’ve receive by such clients. Generally, these
disclosures are contained in this Form ADV Part 2A, the client agreement and in separate
ERISA disclosure documents, and are designed to enable the ERISA plan’s fiduciary to:
(1) determine the reasonableness of all compensation received by RVW; (2) identify any
potential conflicts of interests; and (3) satisfy reporting and disclosure requirements to plan
participants.
ITEM 8: METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF
LOSS
A. Methods of Analysis and Investment Strategies
RVW takes a fundamental research approach to investment management. We review
information such as Morningstar data, market news reports, financial publications, third
party research reports, annual reports, prospectuses, SEC filings, company press releases,
and interpretation of exchange market data.
We mainly allocate clients assets between two categories: 1) equity securities of all
capitalizations and precious metals, and 2) fixed income securities, which include
corporate bonds and municipal bonds. To provide our clients with exposure to equity
securities we utilize ETFs and MFs that invest in those types of securities. For the fixed
income exposure, we trade in corporate and municipal bonds that meet our rating, yield
and length to maturity mandates.
The percentage of assets that is initially allocated to each category will be based on a
client’s Investment Guidelines and tax situation. While our allocations are determined with
a view toward long term investing, a client’s allocation percentages and underlining
investments can change overtime. The changes will depend on a variety of factors,
including but not limited to changes in a client’s Investment Guidelines and/or tax
situations, market activity, performance of investments, risk exposure and interest rate
changes.
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B. Risk of Loss
RVW investment recommendations are subject to various markets, currency, economic,
political and business risks, and such investment decisions may not always be profitable.
Clients should be aware that there may be a loss or depreciation to the value of the client’s
account, which clients should be prepared to bear. There can be no assurance that a client’s
investment objectives will be obtained and no inference to the contrary is being made. Past
performance of investments is no guarantee of future results.
Some specific investment risks a client should be aware of include, but are not limited, to
the following:
• Market Risk: The price of a stock, bond, mutual fund or other security may drop in
reaction to tangible and intangible events and conditions. This type of risk is
caused by external factors independent of a security’s particular underlying
circumstances.
• Equity Risk: Equity securities carry a risk that their share prices may fall over short
or extended periods of time. Historically, the equity markets have moved in cycles,
and the value of equity securities may fluctuate drastically from day-to-day.
Individual companies may report poor results or be negatively affected by industry
and/or economic trends and developments. The prices of securities issued by such
companies may suffer a decline in response. These factors contribute to price
volatility, which is the principal risk of investing in the strategies we offer.
• Capitalization Risk: The market value of stocks will fluctuate with market
conditions, and small cap equity security prices generally will move up and down
more than large cap equity security prices. Small-cap equity securities may be
subject to a higher degree of risk than more established (large cap) equity
securities. The illiquidity of the small-cap market may adversely affect the value of
client investments depending on the amount of assets invested in these types of
securities.
• Foreign Risk: Investments in overseas markets (international securities) pose
special risks, including currency fluctuation and political risks, and such
investments may be more volatile than that of a U.S. only investment. The risks are
generally intensified for investments in emerging markets.
• Currency Risk: Overseas investments are subject to fluctuations in the value of the
dollar against the currency of the investment’s originating country. This is also
referred to as exchange rate risk.
•
Interest-Rate Risk: Fluctuations in interest rates may cause investment prices to
fluctuate. For example, when interest rates rise, yields on existing bonds become
less attractive, causing their market values to decline.
•
Inflation Risk: When any type of inflation is present, a dollar today will not buy as
much as a dollar next year, because purchasing power is eroding at the rate of
inflation.
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• Political and Legislative Risk: Companies face a complex set of laws and
circumstances in each country in which they operate. The political and legal
environment can change rapidly and without warning, with significant impact,
especially for companies operating outside of the United States or those companies
who conduct a substantial amount of their business outside of the United States.
• Reinvestment Risk: This is the risk that future proceeds from investments may
have to be reinvested at a potentially lower rate of return (i.e. interest rate). This
primarily relates to fixed income securities.
• Business Risk: These risks are associated with a particular industry or a particular
company within an industry. For example, oil-drilling companies depend on
finding oil and then refining it, a lengthy process, before they can generate a profit.
They carry a higher risk of profitability than an electric company, which generates
its income from a steady stream of customers who buy electricity no matter what
the economic environment is like.
• Liquidity Risk: Liquidity is the ability to readily convert an investment into cash.
Generally, assets are more liquid if many traders are interested in a standardized
product. For example, Treasury Bills are highly liquid, while real estate properties
are not.
• Financial Risk: Excessive borrowing to finance a business’ operations increases
the risk of profitability, because the company must meet the terms of its obligations
in good times and bad. During periods of financial stress, the inability to meet loan
obligations may result in bankruptcy and/or a declining market value.
Prior to entering into an agreement with RVW, a client should carefully consider: (1)
committing to management only those assets that the client believes will not be needed for
current purposes and that can be invested on a long-term basis, usually a minimum of three
to five years, (2) that volatility from investing in the stock market can occur, and (3) that
over time the client’s assets may fluctuate and at anytime be worth more or less than the
amount invested.
RVW does not represent, guarantee or imply that the services or methods of analysis
employed by us can or will predict future results, successfully identify market tops or
bottoms, or insulate clients from losses due to market corrections or declines.
ITEM 9: DISCIPLINARY INFORMATION
Legal or Disciplinary Events
Registered investment advisers such as RVW are required to disclose all material facts
regarding any legal or disciplinary events that would be material to a client’s or
prospective client’s evaluation of us or the integrity of our management.
There are no known facts that warrant reporting. All registered representatives and
investment advisors reportable discipline history, to the extent any exist, may be found at
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www.finra.org/brokercheck and on RVW Wealth, LLC Form ADV Part 1, which can be
found at www.adviserinfo.sec.gov. If you do not have access to the internet, you can call
our office at (310) 945-4000 to request copies of these documents.
ITEM 10: OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS
Mr. Jonathan Gerber and Mr. Selwyn Gerber serve as certified public accountants (CPAs)
of, and are principal owners of, Gerber & Co. which is an accounting and tax preparation
firm and affiliate of RVW. Each spend approximately 20% of their time on performing
services for Gerber & Co. They receive a salary from Gerber & Co. and may receive
periodic bonuses at the discretion of the firm’s senior management. In addition, each firm
may refer potential clients to each other which could create a conflict of interest due to the
affiliation.
RVW is licensed as an insurance agency with the State of California and certain of RVW
employees are licensed agents and appointed with various non-affiliated insurance carriers.
Depending on the Client’s overall investment guidelines and needs, RVW may recommend
that a client purchase certain life insurance and implement such recommendation through
RVW or one of the non-affiliated insurance carriers. This creates a conflict of interest
since RVW and it licensed agents will receive regular and customary insurance
commissions and other compensation should a client purchase the life insurance through
RVW or one of the non-affiliated insurance carriers. Clients are under no obligation to
implement such recommendation and/or implement the recommendation through RVW or
the non-affiliated insurance carriers and should understand that other insurance agencies
may offer similar services and the costs of such services may be higher or lower than those
obtainable from RVW or the non-affiliated insurance carriers. RVW and Mr. Gerber
spend less than 5% of time performing this service.
ITEM 11: CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT
TRANSACTIONS AND PERSONAL TRADING
A. Description of Code of Ethics
Rule 204A-1 of the Investment Advisers Act of 1940 requires investment advisers to
establish, maintain and enforce a written code of ethics that (i) sets the standard of business
conduct that the adviser requires of its employees, (ii) requires employees to comply with
applicable federal securities laws (including laws regarding insider trading and privacy), and
(iii) contains provisions regulating personal securities transactions by employees. RVW has
adopted a written Code of Ethics (“Code”) in accordance with such rule.
Our Code provides our employees with guidance in their ethical obligations regarding their
personal securities transactions and fiduciary duties formulating the basis of all of our
client dealings. Specifically, the Code requires certain supervised persons to report
personal trades and holdings and prohibits or requires pre-clearance for certain trades in
certain circumstances. The Code also contains procedures for reporting violations and
enforcement and sets forth specific policies and procedures for our employees to follow
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regarding material, non-public information (“insider information”) and other confidential
information of clients and the firm. A copy of the RVW Code of Ethics is available to
clients (or prospective clients) upon written request to the address on the cover page of this
Brochure.
B. Participation or Interest in Client Transactions
Because the Code would permit employees of RVW to invest in the same securities as our
clients, there is a possibility that the employee could benefit from market activity by a
client in a security held by that person. Employee trading is continually monitored under
the Code, with an eye to reasonably prevent conflicts of interest between RVW and our
clients.
RVW does not affect any principal or agency cross securities transactions for client
accounts. Principal transactions are generally defined as transactions where an adviser,
acting as principal for its own account or the account of an affiliated broker-dealer, buys
from or sells any security to any advisory client. An agency cross transaction is defined as
a transaction where a person acts as an investment adviser in relation to a transaction in
which the investment adviser, or any person controlled by or under common control with
the investment adviser, acts as broker for both the advisory client and for another person
on the other side of the transaction. Should we ever decide to affect principal trades or
agency cross-trades in client accounts, we will comply with the provisions of Rule 206(3)
of the Advisers Act.
C. Personal Trading
RVW and our officers, directors, agents, and employees (“Access Persons”) may invest
personally in securities of the same classes that are purchased for clients and may own
securities of the issuers whose securities are subsequently purchased for clients. Our Code
contains certain requirements designed to address the conflicts that arise with regard to
personal trading by RVW or our Access Persons. For example, other than certain
exceptions outlined below, RVW Access Person must obtain pre clearance for all
transactions in personal accounts. The exceptions include the purchase or sell of: (i) direct
obligations of the Government of the United States; (ii) money market instruments,
bankers’ acceptances, bank certificates of deposit, commercial paper, repurchase
agreements and other high quality short-term debt instruments, including repurchase
agreements; (iii) shares issued by mutual funds or money market funds; and (iv) shares
issued by unit investment trusts that are invested exclusively in one or more mutual funds.
ITEM 12: BROKERAGE PRACTICES
A. Selection Criteria
RVW recommends that our clients use Schwab Institutional, a division of Charles Schwab
& Co., Inc. (“Schwab” or “Custodian”) and/or Fidelity Brokerage Services, LLC
(“Fidelity” or “Custodian”) as Custodian for their Managed Assets. The Custodians also
serves as the broker of record for the client account. Custodial and brokerage services are
provided by Custodians so long as RVW maintains a minimum amount of its clients’
assets with them. As part of these services, Custodians do not charge custodial fees for a
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client’s Managed Assets as long as the client’s transactions for its Managed Assets held at
Custodians are placed with them for execution. Custodians may charge a flat rate
transaction fee per transaction for each client custodian account. All Custodians’ fees and
charges are fully disclosed on the account statements sent by Custodians to each client.
Factors considered by us in recommending Custodians as the broker custodian for client
accounts are based on, but not limited to the reasonableness of transaction fees charged by
Custodians, product availability, quality of executions, research and other services
available to both the client and RVW. Please refer to Item 12B and item 14B below for a
detailed description of the services and benefits received by us.
It is important for clients to consider and compare the significant differences between
having assets held in custody at a broker/dealer, bank, or other custodian prior to opening
an account with us. Some of these differences include, but are not limited to; total account
costs, trading freedom, commission rates, and security and technology services.
B. Soft Dollar Considerations
RVW’s general policy is to comply with the provisions of Section 28(e) of the Exchange
Act (“Section 28(e)”) when entering into soft dollar arrangements. Section 28(e) allows
investment advisers to use client commissions to pay for brokerage and research services
under certain circumstances without breaching their fiduciary duties to clients. This
practice is commonly referred to as "soft dollars". Brokerage and research services may
include, among other things, effecting securities transactions and performing services
incidental thereto (such as clearance, settlement and custody) and providing research
information regarding the economy, industries, sectors of securities, individual companies,
statistical information, taxation; political developments, legal developments, technical
market action, pricing and appraisal services, credit analysis; risk measurement analysis
and performance analysis. Such research information can be received in the form of
written reports, telephone conversations, personal meetings with security analysts and/or
individual company management, and attending conferences. The research services
provided by a broker may be proprietary (i.e., provided by the broker providing the
execution services) and/or provided by a third party (i.e., originates from a party
independent from the broker providing the execution services).
Under Section 28(e), advisers may cause clients to pay brokerage commissions that are in
excess of commissions that another broker might have charged for effecting the same
transaction, so long as such adviser makes a good faith determination that the amount of
commissions paid are reasonable in relation to the value of the brokerage and research
services received. This must be viewed in terms of either the specific transactions or an
adviser’s overall responsibility to the accounts for which it exercises investment discretion.
Section 28(e) also permits advisers to use the research services provided by brokers to
service any or all of the adviser’s clients, and the services also may be used in connection
with clients other than those making the payment of commissions.
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Importantly, clients should understand that the use of soft dollars by RVW may be deemed
to be an indirect economic benefit to us, which creates a conflict of interest between us and
our clients.
RVW has access to proprietary research from Custodians due to the fact that our clients
custody their Managed Assets at Schwab. In addition, we receive certain other indirect
benefits from Custodians due to this arrangement, which are outlined in Item14B below and
may be deemed to fall outside the safe harbor of Section 28(e). To address this conflict of
interest, we perform periodic reviews of the quality of execution and services provided by
Schwab to help ensure that clients are receiving the best overall deal (also known as “best
execution”).
RVW does not currently have any other soft dollar arrangements in place.
C. Brokerage for Client Referrals
RVW Wealth, LLC (“RVW”) may receive client referrals from Charles Schwab & Co.,
Inc. (“Schwab”) through its Schwab Advisor Network® (“SAN”) referral program.
Schwab is a registered broker-dealer independent of RVW.
When a client is referred to RVW through SAN, Schwab receives a participation fee from
RVW. This fee is calculated as a percentage of the assets under management of the
referred client's accounts held at Schwab. The fee schedule is tiered as follows:
• 0.25% on the first $2 million of referred client assets
• 0.20% on the next $3 million
• 0.15% on the next $5 million
• 0.10% on assets over $10 million
These participation fees are paid by RVW, not by the client. The presence of this
arrangement creates a potential conflict of interest because RVW has a financial incentive
to recommend that referred clients maintain accounts at Schwab to avoid triggering a
program transfer fee.
Schwab’s referral services are provided under a written agreement with RVW, and Schwab
does not supervise RVW or act as an investment advisor to clients. Schwab establishes
criteria for advisors eligible to participate in the referral program, including asset levels,
regulatory history, and other factors.
If RVW’s relationship with a referred client terminates, or if client assets are transferred to
another advisor, Schwab may continue to receive participation fees if those assets remain
in Schwab custody, including in the event of advisor transitions or firm mergers. If referred
client assets are transferred to a different custodian, RVW may be required to pay Schwab
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a one-time “Program Transfer Fee” equal to 2.00% (200 basis points) of the assets
transferred, unless the client initiated the transfer independently.
Schwab may waive participation or transfer fees under certain conditions, such as if RVW
does not assess a fee on the client account, or in cases involving employer stock or small
accounts.
Clients referred by Schwab do not pay higher fees to RVW than other clients, and they
receive the same standard of service. RVW seeks to manage all conflicts of interest in
accordance with its fiduciary duty to act in the best interest of each client.
RVW hereby lists the following disclosures regarding general platform services provided
by Charles Schwab:
• RVW participates in the Schwab Advisor Services platform. Schwab Advisor
Services is a division of Charles Schwab & Co., Inc. (“Schwab”), a registered
broker-dealer and member FINRA/SIPC. Schwab is an independent SEC-registered
broker-dealer.
• Schwab and RVW are separate and unaffiliated entities.
• Schwab offers services to independent investment advisors, which include custody
of securities, trade execution, clearance, and settlement of transactions. RVW
receives benefits from Schwab through its participation in the Schwab Advisor
Services platform.
• RVW may recommend Schwab to clients for custody and brokerage services.
• There is no direct link between RVW’s participation in Schwab’s platform and the
investment advice it provides to clients. However, RVW does receive economic
benefits through its participation in the program.
• These economic benefits may include access to Schwab’s institutional trading
platform, technology, research, market data, compliance and practice management
resources, and discounts on third-party software or service providers such as
Envestnet Tamarac.
• RVW may receive discounts on compliance, marketing, technology, and practice
management products or services provided by third-party vendors as a result of its
relationship with Schwab.
• These benefits received by RVW, or its associated persons, do not depend on the
number of brokerage transactions directed to Schwab.
• This arrangement creates a potential conflict of interest, as RVW has an incentive
to recommend Schwab over other custodians due to these benefits. RVW endeavors
to mitigate this conflict by always acting in the client’s best interest.
RVW hereby lists the following disclosures regarding its participation in the Schwab
Advisor Network® (“SAN”):
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• By participating in SAN, RVW may receive certain economic benefits that are not
offered to all independent advisors. These include access to client referrals and
additional visibility on Schwab’s advisor referral platform.
• RVW may utilize third-party technology and platforms—such as Envestnet
Tamarac—as part of the services received through its Schwab relationship.
Envestnet Tamarac, a division of Envestnet, Inc. (NYSE: ENV), provides web-
based portfolio rebalancing, performance reporting, and CRM solutions that allow
RVW to operate more efficiently and effectively.
• RVW may make some of these benefits available to its affiliates without cost. As a
result, Schwab’s referral and custodial arrangements may indirectly benefit RVW’s
affiliates.
• RVW has a potential conflict of interest when recommending that client assets be
held at Schwab, or when executing transactions through Schwab, because Schwab
takes into account the amount and profitability of RVW’s client assets when
determining eligibility for continued participation in SAN and related benefits.
• These arrangements do not reduce RVW’s fiduciary obligation to seek best
execution and to act in the best interests of its clients at all times.
D. Directed Brokerage
RVW will require clients to use a specific broker-dealer to execute transactions.
D. Order Aggregation
From time to time, RVW may determine that the purchase or sale of a particular security is
appropriate for multiple advisory client accounts, based on a variety of reasons. When this
happens, we may determine that it is in these clients’ best interest to attempt to execute the
trade orders as one or more block trades (i.e., aggregate the individual trade for each
account into one or more trade orders). These circumstances may, in turn, give rise to
actual or potential conflicts of interest among the accounts for whom the security purchase
or sale is appropriate, and among the subset of those accounts actually participating in a
block trade, especially if the block trade order results in a partial fill. In order to address
these conflicts, we have adopted certain policies and procedures that we follow when
aggregating trades in an effort to provide an objective and equitable method of trade
allocation so that all clients are treated fairly. The basic objectives of these policies and
procedures are as follows:
(a) RVW will only aggregate trades when we believe that such aggregations are
consistent with our duty to seek best execution for our clients;
(b) RVW will strive to ensure that no client account is favored over any other client
account; and
(c) Each account that participates in an aggregated transaction shall participate at the
average of the executed share price for that security.
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E. Trade Errors
Errors created in a client’s managed account must be corrected so as not to harm any
client. The goal of error correction is to make the client “whole”, regardless of the cost to
RVW. Soft dollar arrangements or the promise of future trade commissions cannot be
used to correct errors when placing a trade for a client's account and we cannot correct a
trade error made in a client’s account by allocating the trade to a different account, unless
that account was meant to receive the trade in the first place.
ITEM 13: REVIEW OF ACCOUNTS
A. Periodic Reviews
While asset management accounts are monitored on an ongoing basis, RVW’ President,
Vice President, and Portfolio Manager undertake monthly reviews of client accounts.
Accounts are reviewed for consistency with the investment strategy and other parameters
set forth for the account and to determine if any adjustments need to be made.
B. Other Reviews and Triggering Factors
In addition to the periodic reviews described above, reviews may be triggered by changes
in an account holder’s personal, tax or financial status. Other events that may trigger a
review of an account are material changes in market conditions as well as macroeconomic
and company-specific events. Clients are encouraged to notify RVW and its advisory
representatives of any changes in his/her personal financial situation that might affect
his/her investment needs, objectives, or time horizon.
C. Regular Reports
RVW will provide clients with periodic performance and portfolio summary reports for
their managed assets. These reports are supplemental to the account statements each client
receives from their custodian and are designed to give overall results and comparative
analysis. These summary reports may vary from custodian account statements. Clients are
urged to compare the supplemental reports with the account statements received by your
custodian. If, at any time there are inconsistencies between the supplemental reports and
the custodian account statements, clients should rely on the custodian account statement
information.
ITEM 14: CLIENT REFERRALS AND OTHER COMPENSATION
A. Compensation for Client Referrals
RVW may, from time to time, enter into agreements with individuals and organizations
that refer clients to us (“solicitors”). All such agreements will be in writing and comply
with the requirements of Rule 206(4)-3 of the Advisers Act. If a client is introduced to us
by a solicitor, we may pay that solicitor a fee in accordance with the requirements of Rule
206(4)-3 of the Advisers Act and any corresponding state securities law requirements.
While the specific terms of each agreement may differ, generally, the compensation will be
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based upon RVW’s engagement of new clients and the retention of those clients and is
calculated using a varying percentage of the fees paid to us by such clients. Any such fee
shall be paid solely from our investment management fees, and shall not result in any
additional charge to the client.
RVW receives client referrals from Charles Schwab & Co., Inc. (“Schwab”) through RVW
participation in Schwab Advisor Network® (“the Service”). The Service is designed to
help investors find an independent investment advisor. Schwab is a broker-dealer
independent of and unaffiliated with RVW. Schwab does not supervise Advisor and has no
responsibility for RVW management of clients’ portfolios or Advisor’s other advice or
services. RVW pays Schwab fees to receive client referrals through the Service. RVW
participation in the Service raises potential conflicts of interest described below.
RVW pays Schwab a Participation Fee on all referred clients’ accounts that are maintained
in custody at Schwab and a separate one-time Transfer Fee on all accounts that are
transferred to another custodian. The Transfer Fee creates a conflict of interest that
encourages RVW to recommend that client accounts be held in custody at Schwab. The
Participation Fee paid by RVW is a percentage of the value of the assets in the client’s
account. RVW pays Schwab the Participation Fee for so long as the referred client’s
account remains in custody at Schwab. The Participation Fee and any Transfer fee is paid
by RVW and not by the client. RVW has agreed not to charge clients referred through the
Service fees or costs greater than the fees or costs RVW charges clients with similar
portfolios who were not referred through the Service. The Participation and Transfer Fees
are based on assets in accounts of RVW clients who were referred by Schwab and those
referred clients’ family members living in the same household. Thus, RVW will have
incentives to recommend that client accounts and household members of clients referred
through the Service maintain custody of their accounts at Schwab.
Each prospective client who is referred to us under such an arrangement will receive a
copy of our Form ADV Part 2A and a separate written disclosure document disclosing the
nature of the relationship between the third party solicitor and us and the amount of
compensation that will be paid by us to the third party. The solicitor is required to obtain
the client’s signature acknowledging receipt of our Form ADV Part 2 and the solicitor’s
written disclosure statement.
Currently, we do not have any agreements with any unaffiliated solicitors to refer clients to
us ; however, we do have agreements with affiliated solicitors, in which case the
relationship to RVW will be disclosed at the time of the solicitation.
B. Other Compensation
While there is no direct link between the investment advice given to a portfolio
management client and RVW recommending portfolio management clients to use Schwab
as their custodian, certain indirect economic benefits are received by us due to this
arrangement. These benefits include: a dedicated trading desk, an account services
manager dedicated to our client accounts, access to a real time order matching system,
ability to "block" client trades, electronic download of trades, balances and positions in the
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custodian’s portfolio management software, duplicate and batched client statements,
confirmations and year-end summaries, the ability to have advisory fees directly debited
from client accounts (in accordance with federal and state requirements), and availability
of their proprietary research. These products and services provide lawful and appropriate
assistance to us in the performance of our investment decision-making responsibilities.
While RVW and our associated persons endeavor at all times to put the interest of our
clients first, as part of our fiduciary duty, clients should be aware that receipt of additional
compensation itself creates a potential conflict of interest. To help ensure that our clients
are receiving best execution and to address the conflict of interest surrounding this
arrangement, we perform periodic reviews of the quality of execution and services
provided by Schwab.
RVW Wealth, LLC (“RVW”) may receive client referrals from Charles Schwab & Co.,
Inc. (“Schwab”) through its Schwab Advisor Network® (“SAN”) referral program.
Schwab is a registered broker-dealer independent of RVW.
When a client is referred to RVW through SAN, Schwab receives a participation fee from
RVW. This fee is calculated as a percentage of the assets under management of the
referred client's accounts held at Schwab. The fee schedule is tiered as follows:
• 0.25% on the first $2 million of referred client assets
• 0.20% on the next $3 million
• 0.15% on the next $5 million
• 0.10% on assets over $10 million
These participation fees are paid by RVW, not by the client. The presence of this
arrangement creates a potential conflict of interest because RVW has a financial incentive
to recommend that referred clients maintain accounts at Schwab to avoid triggering a
program transfer fee.
Schwab’s referral services are provided under a written agreement with RVW, and Schwab
does not supervise RVW or act as an investment advisor to clients. Schwab establishes
criteria for advisors eligible to participate in the referral program, including asset levels,
regulatory history, and other factors.
If RVW’s relationship with a referred client terminates, or if client assets are transferred to
another advisor, Schwab may continue to receive participation fees if those assets remain
in Schwab custody, including in the event of advisor transitions or firm mergers. If referred
client assets are transferred to a different custodian, RVW may be required to pay Schwab
a one-time “Program Transfer Fee” equal to 2.00% (200 basis points) of the assets
transferred, unless the client initiated the transfer independently.
Schwab may waive participation or transfer fees under certain conditions, such as if RVW
does not assess a fee on the client account, or in cases involving employer stock or small
accounts.
Clients referred by Schwab do not pay higher fees to RVW than other clients, and they
receive the same standard of service. RVW seeks to manage all conflicts of interest in
accordance with its fiduciary duty to act in the best interest of each client.
RVW hereby lists the following disclosures regarding general platform services provided
by Charles Schwab:
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• RVW participates in the Schwab Advisor Services platform. Schwab Advisor
Services is a division of Charles Schwab & Co., Inc. (“Schwab”), a registered
broker-dealer and member FINRA/SIPC. Schwab is an independent SEC-registered
broker-dealer.
• Schwab and RVW are separate and unaffiliated entities.
• Schwab offers services to independent investment advisors, which include custody
of securities, trade execution, clearance, and settlement of transactions. RVW
receives benefits from Schwab through its participation in the Schwab Advisor
Services platform.
• RVW may recommend Schwab to clients for custody and brokerage services.
• There is no direct link between RVW’s participation in Schwab’s platform and the
investment advice it provides to clients. However, RVW does receive economic
benefits through its participation in the program.
• These economic benefits may include access to Schwab’s institutional trading
platform, technology, research, market data, compliance and practice management
resources, and discounts on third-party software or service providers such as
Envestnet Tamarac.
• RVW may receive discounts on compliance, marketing, technology, and practice
management products or services provided by third-party vendors as a result of its
relationship with Schwab.
• These benefits received by RVW, or its associated persons, do not depend on the
number of brokerage transactions directed to Schwab.
• This arrangement creates a potential conflict of interest, as RVW has an incentive
to recommend Schwab over other custodians due to these benefits. RVW endeavors
to mitigate this conflict by always acting in the client’s best interest.
RVW hereby lists the following disclosures regarding its participation in the Schwab
Advisor Network® (“SAN”):
• By participating in SAN, RVW may receive certain economic benefits that are not
offered to all independent advisors. These include access to client referrals and
additional visibility on Schwab’s advisor referral platform.
• RVW may utilize third-party technology and platforms—such as Envestnet
Tamarac—as part of the services received through its Schwab relationship.
Envestnet Tamarac, a division of Envestnet, Inc. (NYSE: ENV), provides web-
based portfolio rebalancing, performance reporting, and CRM solutions that allow
RVW to operate more efficiently and effectively.
• RVW may make some of these benefits available to its affiliates without cost. As a
result, Schwab’s referral and custodial arrangements may indirectly benefit RVW’s
affiliates.
• RVW has a potential conflict of interest when recommending that client assets be
held at Schwab, or when executing transactions through Schwab, because Schwab
takes into account the amount and profitability of RVW’s client assets when
determining eligibility for continued participation in SAN and related benefits.
• These arrangements do not reduce RVW’s fiduciary obligation to seek best
execution and to act in the best interests of its clients at all times.
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ITEM 15: CUSTODY
RVW does not take custody of client accounts at any time. Custody of client’s accounts is
held primarily at the client’s custodian. Clients will receive account statements from the
custodian and should carefully review those statements.
Notably, in most cases a client’s broker-dealer also may act as the custodian of the client’s
assets for little or no extra cost. Clients should be aware, however, of the differences
between having their assets held in custody at a broker-dealer versus at a bank or trust
company. Some of these differences include, but are not limited to, custodian costs,
trading issues, security of assets, client reporting and technology.
RVW may only implement its investment management recommendations after the client
has arranged for and furnished us with all information and authorization regarding its
accounts held at the designated qualified custodian.
Clients will receive statements on at least a quarterly basis directly from the qualified
custodian that holds and maintains their assets. Clients are urged to carefully review all
custodial statements and compare them to the statements and account reports provided by
RVW. Our statements and reports may vary from custodial statements based on accounting
procedures, reporting dates, or valuation methodologies of certain securities. Please refer
to Items 10 and 12 for additional important disclosure information relating to RVW’s
practices and relationships with custodians.
ITEM 16: INVESTMENT DISCRETION
A. Discretionary Authority; Limitations
For accounts where RVW has been granted discretion, we will have authority to determine
the following without consulting with clients first:
(1) the selection and amount of securities to be bought or sold for client accounts;
(2) whether a client’s transaction should be combined with those of other RVW
clients and traded as a “block”; and in some cases,
(3) the commission rates and/or transaction cost paid to effect the transactions.
However, such authority may be subject to specified investment objectives, guidelines,
and/or conditions imposed by the client. For example, a client may specify that the
investment in any particular stock or industry should not exceed specified percentages of
the value of their portfolio, or require restrictions and/or prohibitions of transactions in the
securities of a specific industry.
B. Limited Power of Attorney
RVW is authorized to exercise full discretionary authority via a limited power of attorney
contained in written agreements, executed between RVW and our clients. We are
designated as a client’s attorney-in-fact with discretionary authority to effect investment
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transactions in a client’s account which authorizes RVW to give instructions to third
parties in furtherance of such authority.
ITEM 17: VOTING CLIENT SECURITIES
It is the policy of RVW to not vote proxies on behalf of clients. This is mainly due to the
fact that the investments we utilize for clients’ Managed Assets do not typically issue
proxies. However, should a client have a question on a proxy they receive, we shall not be
deemed to have proxy voting authority solely as a result of providing advice or information
about a particular proxy vote to a client.
At the beginning of each client relationship, Schwab is notified to forward all shareholder
related materials to the client.
ITEM 18: FINANCIAL INFORMATION
RVW does not require or solicit prepayment of more than $1,200 in fees per client, six
months or more in advance and therefore is not required to provide, and has not provided,
a balance sheet.
In light of the COVID-19 coronavirus and historic decline in market values, RVW Wealth,
LLC has elected to participate in the CARES Act’s Paycheck Protection Program (“PPP”)
to strengthen its balance sheet. RVW Wealth, LLC intends to use this loan predominantly
to continue payroll for the firm and may ultimately seek loan forgiveness per the terms of
the PPP. Due to this and other measures taken internally, RVW Wealth, LLC has been able
to operate and continue serving its clients.
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