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Firm Brochure
(Part 2A of Form ADV)
R.W. Rogé & Co. Inc.
One Corporate Drive
Suite 101
Bohemia, NY 11716
631-218-0077 Phone
631-218-0147 Fax
Massachusetts Office:
900 Cummings Center, Suite 321-T
Beverly, MA 01915
631-218-0077 Phone
www.rwroge.com
This brochure provides information about the qualifications and business practices of
R.W. Rogé & Company Inc. If you have any questions about the contents of this
brochure, please contact us at: 631-218-0077, or by e-mail at: sue@rwroge.com. The
information in this brochure has not been approved or verified by the United States
Securities and Exchange Commission, or by any state securities authority.
Additional information about R.W. Rogé & Company Inc. is available on the SEC’s
website at www.adviserinfo.sec.gov. The CRD number for R.W. Rogé & Company Inc.
is 104645.
September 2025
Material Changes
Annual Update
The Material Changes section of this brochure will be updated annually when material
changes occur since the previous release of the Firm Brochure.
Material Changes since the Last Update
The following material change:
Item 4 and 5: Updated to include new service provided for clients of Chris Kehoe.
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Table of Contents
Cover Page ..................................................................................................................... i
Material Changes........................................................................................................... ii
Table of Contents ......................................................................................................... iii
Advisory Business ........................................................................................................ 1
Fees and Compensation ............................................................................................... 7
Performance-Based Fees and Side-by-Side Management ...................................... 12
Types of Clients........................................................................................................... 12
Methods of Analysis, Investment Strategies and Risk of Loss ............................... 12
Methods of Analysis ................................................................................................... 12
Investment Strategies ................................................................................................. 13
Disciplinary Information ............................................................................................. 15
Other Financial Industry Activities and Affiliations ................................................. 15
Code of Ethics, Participation or Interest in Client Transactions and Personal
Trading ......................................................................................................................... 16
Brokerage Practices .................................................................................................... 17
Review of Accounts .................................................................................................... 22
Client Referrals and Other Compensation ................................................................ 22
Custody ........................................................................................................................ 22
Investment Discretion ................................................................................................. 23
Voting Client Securities .............................................................................................. 24
Financial Information .................................................................................................. 24
Accredited Investment Fiduciary® ............................................................................. 26
Steven M. Rogé, MBA, CFP®, AIF® - Chief Investment Officer and CEO ............... 28
Susan Rogé, FPQP™– Chief Compliance Officer and Financial Paraplanner
Qualified Professional™ ............................................................................................. 29
Philip Brucato, CFP®, - Wealth Advisor .................................................................... 29
Christine M. Parisi, CFP® - Senior Wealth Advisor .................................................. 30
Christopher M. Kehoe, CFA® - Wealth Advisor and Director of Investment
Research ...................................................................................................................... 30
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R.W. Roge & Co. Inc.
Advisory Business
Firm Description
R.W. Rogé & Company Inc. was founded in Year 1986.
R.W. Rogé & Company Inc. (RWR) is a Fee - Only wealth management firm registered
as an Investment Advisor with The United States Securities and Exchange Commission.
Our Securities and Exchange Registration Number is 811-21571. Registration with the
SEC and other state securities authorities as a registered investment adviser does not
imply a certain level of skill or training.
RWR offers its services to individuals, small businesses, corporations, investment
companies, charitable organizations, pension and profit sharing plans, trusts, estates,
endowments and foundations.
Principal Owners
Steven M. Rogé is a 100 % stockholder.
Types of Advisory Services
SERVICES OFFERED
Plan. Achieve. Live.® (PAL) is RWR’s premier private client service, providing high-net-
worth clients with professional portfolio management and financial planning. This service
helps clients plan, achieve and live their lifestyle goals. We accomplish this by planning,
implementing, monitoring and managing their assets.
StrategicAccess® Portfolios (SA) is a portfolio development and management service
that is designed for use by foundations, endowments, pension plans, investment
companies, institutions and individuals who want the expertise and experience of an
investment advisor who can listen to their needs and create an investment policy
statement which addresses those needs. We implement, manage and monitor
performance, net of all fees. This service excludes the personal planning services offered
to our Plan. Achieve. Live.® Clients.
WealthConnection® 401(k) is an investment advisory service for business owners and
trustees of 401(k) plans who want the expertise and experience of an investment advisor
who can complete sound due diligence on fund selection, create a menu of options and
risk adjusted allocation models in order to ensure peace of mind and reduce fiduciary
liability.
Value Strategy is designed for individuals, institutions and family offices seeking a
patient, bottom-up, value-oriented investment approach. The strategy seeks above
market long term returns by investing primarily in a focused portfolio of equities with an
emphasis on companies in the US and Canada and may also invest in other Developed
Markets. The strategy may invest across all market capitalizations and across a wide
range of industries. The strategy does not seek to track or compare itself to any particular
equity benchmark and generally looks to invest in businesses trading below intrinsic fair
value due to transitory rather than permanent challenges as well as special situation
opportunities. The strategy also seeks to avoid short-term investing and significant
portfolio turnover.
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The suggested minimum investment for the strategy is $200,000.
Retirement Rollovers-No Obligation/Conflict of Interest: A client leaving an employer
typically has four options (and may engage in a combination of these options): 1) leave
the money in his former employer’s plan, if permitted, 2) roll over the assets to his/her
new employer’s plan, if one is available and rollovers are permitted, 3) rollover to an
Individual Retirement Account (IRA), or 4) cash out the account value (which could,
depending upon the client’s age, result in adverse tax consequences).
RWR may recommend an investor roll over plan assets to an IRA managed by RWR. As
a result, RWR may earn an asset-based fee; however, a recommendation that a client or
prospective client leave their plan assets with their old employer will result in no
compensation. RWR has an economic incentive to encourage an investor to roll plan
assets into an IRA that RWR will manage.
There are various factors that RWR may consider before recommending a rollover,
including but not limited to: i) the investment options available in the plan versus the
investment options available in an IRA, ii) fees and expenses in the plan versus the fees
and expenses in an IRA, iii) the services and responsiveness of the plan’s investment
professionals versus those of RWR, iv) required minimum distributions and age
considerations, and vi) employer stock tax consequences, if any. No client is under any
obligation to roll over plan assets to an IRA managed by RWR.
When we provide investment advice to you regarding your retirement plan account or
individual retirement account, we are fiduciaries within the meaning of Title I of the
Employee Retirement Income Security Act and/or the Internal Revenue Code, as
applicable, which are laws governing retirement accounts. The way we make money
creates some conflicts with your interests, so we operate under a special rule that requires
us to act in your best interest and not put our interests ahead of yours.
Under this special rule’s provisions, we must:
• Meet a professional standard of care when making investment recommendations
(give prudent advice);
• Never put our financial interests ahead of yours when making recommendations
(give loyal advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in
your best interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
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Types of Agreements
The following agreements define the typical client relationships.
1. Plan. Achieve. Live.® (PAL) planning services include the following areas of focus
(depending on client needs):
A Comprehensive Financial Plan includes:
a. Development of personal goals and objectives
b. Net worth analysis
c. Cash flow (income and expense) analysis
d. Insurance review
e. College education planning
f. Family documentation
g. Estate planning
h. Tax planning
i. Asset allocation & investment plan
j. Liability Insurance review
k. Recommendations
l.
Implementation of plan
During the preparation of the Plan, RWR must collect certain relevant information, and it
is the Client’s responsibility to furnish such information in a timely manner. RWR does
not provide legal or accounting advice so, if during the preparation of Client's Plan, it
becomes necessary for RWR to consult with an attorney or accountant for information, it
will be Client's responsibility to help make such arrangements, and pay any fees charged
by said attorney or accountant. All information provided to RWR by Client or the Client's
attorney or accountant, will be kept strictly confidential and will not be disclosed to anyone
without the Client's consent. RWR does not possess any privilege of confidentiality under
the law.
The Plan will be formulated and prepared specifically for the Client, to reflect each Client's
personal financial objectives. The Plan will be based on RWR's conversations with each
Client, answers to specific questions posed by RWR, and individual needs or wishes
expressed to RWR, etc. The Plan will be delivered to the Client in a timely fashion, after
accounts are established with the Custodian and are fully funded with the proceeds used
to develop the Plan. It is the Clients responsibility to cooperate in the establishment of
the accounts and their funding. If, upon delivery of the Plan, Client feels that certain
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additional or alternative information, not previously supplied to RWR, should be included
and/or considered in the Plan, RWR’s agreement allows each Client to request up to two
alternative scenarios to reflect that information. In addition, Plans are reviewed annually
and Plan updates are offered to the Client when life changing circumstances warrant an
update.
The Investment Section of the Plan will contain the recommended asset allocation and
will specify the types of investment securities. RWR will not proceed to implement
portfolio until Client approves the Plan. However, billing for the RWR's on-going Plan.
Achieve. Live® Experience services will take place with or without plan approval. Only
termination of services will stop the billing process.
The suggested minimum portfolio for this service is $1 million.
2. StrategicAccess® (SA) is a portfolio development and management service that is
designed for use by pension plans, foundations, endowments, institutions and
individuals who want the expertise and experience of an investment advisor who can
listen to their needs, and create an investment policy statement which addresses
those needs. We then implement, monitor, track and report performance, net of all
fees to the client. This service excludes the personal planning services offered to our
Plan. Achieve. Live.® Clients.
The suggested minimum portfolio for this service is $250,000.
3. WealthConnection® 401(k) is an investment advisory service for business owners
and trustees of 401(k) plans who want the expertise and experience of an investment
advisor who can complete sound due diligence on fund selection, create a menu of
options and risk adjusted allocation models in order to ensure peace of mind and
reduce fiduciary liability. WealthConnection 401(k) will include the following services:
a. Due diligence on fund selection using R.W. Rogé’s proprietary ResearchEdge®
Process.
b. Furnishing to Client of Investment Policy Statement
c. Furnishing to client of investment reports
d. Systematized process for monitoring of funds and controlling expenses
e. Risk adjusted recommended portfolio models
f. Fund selection menu
g. Monitoring performance of recommended investments and making changes when
warranted
The suggested minimum portfolio for this service is $3,000,000.
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4. Financial Planning Only
A Comprehensive Financial Plan includes:
a. Development of personal goals and objectives
b. Net worth analysis
c. Cash flow (income and expense) analysis
d. Insurance analysis
e. College education planning
f. Family documentation
g. Estate planning
h. Tax planning
i. Asset allocation & investment plan
j.
Insurance review
k. Implementation of plan
During the preparation of the Plan, RWR must collect certain relevant information, and it
is the Client’s responsibility to furnish such information in a timely manner. RWR does
not provide legal or accounting advice so, if during the preparation of Client's Plan, it
becomes necessary for RWR to consult with an attorney or accountant for information, it
will be Client's responsibility to help make such arrangements, and pay any fees charged
by said attorney or accountant. All information provided to RWR by Client or the Client's
attorney or accountant, will be kept strictly confidential and will not be disclosed to anyone
without the Client's consent. RWR does not possess any privilege of confidentiality under
the law.
The Plan will be formulated and prepared specifically for the Client, to reflect each Client's
personal financial objectives. The Plan will be based on RWR's conversations with each
Client, answers to specific questions posed by RWR, and individual needs or wishes
expressed to RWR, etc. If, upon delivery of the Plan, Client feels that certain additional
or alternative information, not previously supplied to RWR, should be included and/or
considered in the Plan, RWR’s agreement allows each Client to request up to two
alternative scenarios to reflect that information. In addition, an annual plan update is
prepared for the Client. If Client requests more than one annual plan update, a fee of
$500 will be charged to the Client’s account.
Asset Management
The investments made for our PAL and SA Clients are in the areas of equity and fixed
income mutual funds (both open and closed-end), individual common stocks, exchange
traded funds, individual bonds, target term trusts, and money market funds. We may also
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purchase individual common stocks, preferred stocks, corporate convertible bonds,
government and municipal bonds, certificates of deposit and commercial paper. On
occasion, we may also write covered call options and/or purchase warrants.
RWR has full discretionary authority to manage the Client’s portfolio based on RWR’s
investment plan, Client’s tolerance for risk, recommended securities and current
economic outlook. Therefore, RWR will not sell or recommend the sale of any security
holding not recommended by RWR, or any security recommended or not, that the Client
has placed limitations upon. RWR recommends placing these securities in a non-
advisory account so that the performance of such security will not affect the performance
of the accounts managed by RWR.
Some clients will be managed using US and non-US equities. This primarily applies to
clients whose assets are managed by Chris Kehoe.
As of December 31, 2024, RWR has approximately $348.2 million of discretionary assets
under management and $16.9 million of non-discretionary assets under management.
Termination of Agreement
1. Plan. Achieve. Live.® and StrategicAccess®
Either party may terminate Agreement at any time by giving written notice to the
other party. If cancelled within five (5) business days from the date of the
Agreement, RWR will reimburse the Client in full for all deposits or fees already
paid by the Client to RWR relating to the contract agreement. No further payments
will be owed by the Client. If termination is given during the planning or account
set-up phase, RWR will immediately stop work on the Client's behalf and render a
bill based on the rate of $450 per hour, for work already completed. These services
may be terminated, without penalty, by either party by giving notice in writing to the
other. The official termination date will be the day that the account(s) balance
equals zero. In addition, upon termination, a daily pro-rated refund of fees paid in
advance on the Client’s portfolio will be made within forty-five (45) days of receipt
of a written and signed termination letter to RWR. Upon termination, RWR has the
right to liquidate funds and/or securities in the portfolio that RWR deems
proprietary without regard to the Client’s tax liabilities that may be incurred upon
such liquidation.
2. WealthConnection® 401(k)
Client may cancel this Agreement without penalty for a period of five (5) business
days after execution by Client by giving written notice of such cancellation to RWR
as described above. Client shall be responsible for any transactions executed by
RWR prior to its receipt of Client’s written notice of cancellation.
Thereafter, either party may terminate this Agreement at any time by giving 30
days written notice to the other party. Upon termination of this Agreement, a daily
pro-rated payment of fees will be paid by the Client within thirty days (30) days of
receipt of termination to RWR. Termination of this Agreement will not affect (i) the
validity of any action previously taken by RWR under this Agreement; (ii) liabilities
or obligations of the parties from transactions initiated before termination of this
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Agreement; or (iii) Client’s obligation to pay RWR fees (pro-rated through the date
of termination). Upon the termination of this Agreement, RWR will have no
obligation to recommend or take any action with regard to the securities, cash or
other investments in the account.
3. Financial Planning Only
Client may cancel this Agreement without penalty for five (5) business days after
execution by Client by giving written notice of such cancellation to RWR. After the
Initial Term, the Client may cancel this agreement at any time by providing written
notice to RWR. Upon cancellation, RWR shall cease providing financial planning
services to the Client. However, the Client acknowledges that cancellation will not
relieve the Client of the obligation to pay the monthly fee for the remainder of the
month the cancellation notice is given.
Fees and Compensation
The custodian will automatically deduct wealth management fees from the Client Account.
RWR shall send an invoice to the custodian indicating the amount of the fees to be
deducted from the Client Account. Clients will be provided with a statement, at least
quarterly, from the Custodian reflecting deduction of the Investment Advisory Fee. It is the
responsibility of the Client to verify the accuracy of these fees as listed on custodian’s
brokerage statement as the custodian does not assume this responsibility. Clients provide
written authorization permitting RWR to be paid directly from their accounts held by the
custodian as part of the Agreement and the account forms provided by the custodian.
Fees for services are not negotiable.
Plan. Achieve. Live.® fees are as follows:
a. RWR charges a one-time initial set-up and financial planning fee of $3,800. One
half of this fee ($1,900) is paid upon signing of the agreement and the second half
of this fee ($1,900) is paid upon initial delivery of the plan. See above for what is
included in the financial plan. This is a one-time fee. All ongoing financial planning
is included.
b. Subsequent "On-going Fees" (hereinafter referred to as "Fees") are collected
monthly in advance by direct billing to Client’s account. Fees will be calculated in
the following manner, but are subject to revision at any time by RWR provided
RWR notifies Client in writing at least fifteen (15) days in advance:
Investment Assets Under
Management
Annual Fee as a Percentage
of Investment Assets
First $2.0 million
1.00%
Next $3.0 million
0.75%
Over $5.0 million
0.50%
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Fees will be billed monthly at one-twelfth (1/12th) of the annual percentage rate
(outlined below). The annual percentage rate is based on the net asset value of
the Client's accounts under management with RWR on the last trading day of the
previous month. The net asset value will include all cash and securities and
accrued interest on deposit in Client's accounts on that day. If for any reason the
market value of any security in Client's account is not available, then the last
valuation of the security or the original amount of the investment shall be used in
determining the net asset value for that specific security.
The advisory fee for the initial investments shall be due and payable in advance
on the date(s) those investments are received by Custodian, prorated to most
current month-end. Pro-rate fee adjustments will be made for a client who makes
a subsequent contribution of $200,000 or more to their account during a billing
period (intra-month). No fee adjustments will be made for partial withdrawals
during a billing period. More specifically, a client who makes a partial withdrawal
from its account during a billing period (intra-month) will not be provided with a pro-
rata refund of such client’s prepaid advisory fees. Withdrawals(s) made from the
accounts will be reflected in the net asset value at the end of the month in which
the withdrawal(s) occurred for the fee calculation of the next month billing
statement. The fee is paid form the Client’s brokerage/custodial account.
Held Away Assets – Certain Client Accounts such as 401(k) Plans, 403(b) Plans,
457 Plans, Money Purchase Plans, Profit Sharing Plans, Annuities, etc., that are
held with a custodian that is not directly accessible to RWR, are hereby referred to
as “Held Away Assets.” RWR can manage “Held Away Assets,” using an Order
Management System, that allows RWR to view, manage and rebalance these
assets on behalf of the client. In addition, these “Held Away Assets” will be included
in the client’s performance and asset allocation reports. RWR will only manage
“Held Away Assets” with client’s written permission.
Fees for managing “Held Away Assets” will be included in the On-Going Fee
Schedule along with the client’s other assets managed by RWR. “Held Away
Assets” will be eligible for the price breaks given in the Compensation, On-Going
Fee Schedule section of this agreement.
StrategicAccess® Portfolios service fees are as follows:
a. RWR charges a “one-time set up and investment policy statement preparation fee”
of $750.00.
b. Subsequent "On-going Fees" (hereinafter referred to as "Fees") are collected
monthly in advance by direct billing to Client’s account. Fees will be calculated in
the following manner, but are subject to revision at any time by RWR provided
RWR notifies Client in writing at least ten (10) days in advance:
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StrategicAccess® Portfolios fee schedule is as follows:
Investment Assets Under
Management
Annual Fee as a Percentage
of Investment Assets
First $1.0 million
1.00%
Next $4.0 million
0.75%
Over $5.0 million
0.50%
Fees will be billed monthly at one-twelfth (1/12th) of the annual percentage rate
(outlined below). The annual percentage rate is based on the net asset value of
the Client's accounts under management with RWR on the last trading day of the
previous month. The net asset value will include all cash and securities and
accrued interest on deposit in Client's accounts on that day. If for any reason the
market value of any security in Client's account is not available, then the last
valuation of the security or the original amount of the investment shall be used in
determining the net asset value for that specific security. The advisory fee for
the initial investments shall be due and payable in advance on the date(s) those
investments are received by Custodian, prorated to most current month-end.
Pro-rata fee adjustments will be made for a client who makes a subsequent
contribution of $200,000 or more to their account during a billing period (intra-
month). No fee adjustments will be made for partial withdrawals during a billing
period. More specifically, a client who makes a partial withdrawal from its
account during a billing period (intra-month) will not be provided with a pro-rata
refund of such client’s prepaid advisory fees. Withdrawal(s) made from the
accounts will be reflected in the net asset value at the end of the month in which
the withdrawal(s) occurred for the fee calculation of the next month billing
statement. The fee is paid from the Client’s brokerage/custodial account.
Held Away Assets – Certain Client Accounts such as 401(k) Plans, 403(b)
Plans, 457 Plans, Money Purchase Plans, Profit Sharing Plans, Annuities, etc.,
that are held with a custodian that is not directly accessible to RWR, are hereby
referred to as “Held Away Assets.” RWR can manage “Held Away Assets,” using
an Order Management System, that allows RWR to view, manage and rebalance
these assets on behalf of the client. In addition, these “Held Away Assets” will be
included in the client’s performance and asset allocation reports. RWR will only
manage “Held Away Assets” with client’s written permission.
Fees for managing “Held Away Assets” will be included in the On-Going Fee
Schedule along with the client’s other assets managed by RWR. “Held Away
Assets” will be eligible for the price breaks given in the Compensation, On-Going
Fee Schedule section of this agreement.
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WealthConnection® 401(k) service fees are as follows and may be negotiable,
depending on services required:
Investment Assets In 401(k)
Plan
Annual Fee as a Percentage
of Investment Assets
First $3.0 million
0.49%
Next $3.0 million
0.29%
Over $6 million
0.19%
a. Investment advisory fees will be due quarterly, in arrears, and will be billed directly
to Client's account at Custodian by the TPA. Client hereby grants authority to
Custodian and Third Party Administrator (hereinafter referred to as “TPA”) to pay
such Fees to RWR. It is the Clients responsibility to review the fees charged to the
account to insure their accuracy. Fees are subject to revision at any time by RWR
provided RWR notifies Client in writing at least thirty (30) days in advance. Fees
will be calculated in the following manner:
b. Fees will be billed at one-quarter (1/4th) of the annual percentage rate (outlined
above). The annual percentage rate is based on the net asset value of Client's
accounts under management with RWR on the last trading day of the quarter. The
net asset value will include all cash and securities and accrued interest on deposit
in Client's accounts on the last trading day of the previous month. If for any reason
the market value of any security in Client's account is not available, then the last
valuation of the security or the original amount of the investment shall be used in
determining the net asset value for that specific security. All deposits made to the
accounts during the quarter will become part of the net asset value at the end of
the quarter. Any withdrawals made from the accounts during the previous quarter
will not be part of the net asset value at the end of the quarter. Billing begins on
the date this agreement is signed by the Client and is not dependent upon the date
securities are deposited in the Client's account.
c. Client understands that RWR does not in any way compensate Custodian, broker-
dealer or TPA for its role as Custodian, broker-dealer or TPA, nor do Custodian
and/or TPA in any way compensate RWR for Client's accounts. However, RWR
may receive some non-monetary economic benefit from Custodian in connection
with giving advice to Clients or directing transactions to Custodian. Such economic
benefits may include; mutual fund and equity research, receipt of compliance
publications, hardware and software to access Client statements and conduct
trading.
Financial Planning Only
The Client agrees to pay RWR a monthly fee of $450 for a single person or $500 for a
couple prorated in advance beginning the date of commencement of services. Ongoing,
the fee will be processed on the first business day of the month during the term of this
agreement. There is an additional $50 per month charge for a Client with a net worth
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greater than $3 million.
The Client acknowledges and agrees that the initial term of this agreement shall be twelve
(12) months from the date of commencement of services ("Initial Term"). The Client shall
be obligated to pay the monthly fee for the entirety of the Initial Term. Client further agrees
to an automatic continuation of this Agreement, unless otherwise instructed, for ongoing
financial planning services.
Value Strategy service fees are as follows:
Investment Assets Under
Management
Annual Fee as a Percentage
of Investment Assets
All Assets 1.50%
a. Investment advisory fees will be due monthly, in arrears, and will be billed
directly to Client's account at Custodian by the Custodian. Client hereby
grants authority to Custodian to pay such Fees to RWR. It is the Clients
responsibility to review the fees charged to the account to insure their
accuracy. Fees are subject to revision at any time by RWR provided RWR
notifies Client in writing at least thirty (30) days in advance. Fees will be
calculated in the following manner:
b. Fees will be billed at one-twelfth (1/12th) of the annual percentage rate
(outlined above). The annual percentage rate is based on the net asset
value of Client's accounts under management with RWR on the last trading
day of the month. The net asset value will include all cash and securities
and accrued interest on deposit in Client's accounts on the last trading day
of the previous month. If for any reason the market value of any security in
Client's account is not available, then the last valuation of the security or the
original amount of the investment shall be used in determining the net asset
value for that specific security. All deposits made to the accounts during
the quarter will become part of the net asset value at the end of the
month. Any withdrawals made from the accounts during the previous month
will not be part of the net asset value at the end of the month. Billing begins
on the date this agreement is signed by the Client and is not dependent
upon the date securities are deposited in the Client's account.
c. Client understands that RWR does not in any way compensate Custodian
or broker- for its role as Custodian or broker-dealer, nor do in any way
compensate RWR for Client's accounts. However, RWR may receive some
non-monetary economic benefit from Custodian in connection with giving
advice to Clients or directing transactions to Custodian. Such economic
benefits may include; mutual fund and equity research, receipt of
to access Client
compliance publications, hardware and software
statements and conduct trading.
Fee payment options:
For Client's convenience, RWR accepts MasterCard, Visa or personal check for the fee
payment. The deposit described in this Agreement can be made by either check or credit
card upon signing the Agreement.
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ADDITIONAL COMPENSATION
RWR does not have any arrangement, either verbal or written, to receive additional
compensation from non-Clients in connection with giving advice to Clients.
Other Fees
Additional costs incurred by the Client are those involved with the purchase of securities.
They include commissions and transaction fees paid to custodian/broker dealer. Also, if
mutual funds are purchased, including money market funds, the mutual fund company
will charge investment management and administrative fees based on the amount
invested in that fund. Since our fees are based on assets under management, it is also
in our best interest to keep your fees and expenses at a minimum to improve your returns
and increase the value of your portfolio.
As described above in Advisory Business, clients do not pay fees to Schwab or brokerage
commission or other fees to Schwab as part of the Program. Brokerage arrangements
are further described below in the Brokerage Practices section.
Performance-Based Fees and Side-by-Side Management
R.W. Rogé & Co. Inc. does not use a performance-based fee structure because of the
potential conflict of interest. Performance-based compensation may create an incentive for
the adviser to recommend an investment that may carry a higher degree of risk to the client.
Types of Clients
its services
to
RWR offers
individuals, small businesses, corporations, charitable
organizations, pension and profit sharing plans, trusts, estates, endowments and foundations.
For Asset Management via Charles Schwab Institutional Intelligent PortfoliosTM platform,
clients eligible to enroll include individuals, IRAs and revocable living trusts. Clients that
are organizations (such as corporations and partnerships) or government entities, and
clients that are subject to the Employee Retirement Income Security Act of 1974, are not
eligible for the Program. The Program Disclosure Brochure describes related minimum
required account balances for maintenance of the account, automatic rebalancing, and
tax-loss harvesting.
Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis
RWR starts with its database of risk and returns for the various asset classes and designs
an asset allocation. This asset allocation is then optimized to be on the efficient frontier
for each of our risk models. RWR then uses our proprietary research and due diligence
methodology to select the investments for its proprietary list of approved mutual funds
and securities. We then select from our list of approved investments, the investments
that fit each of the asset classes used in the asset allocation process. RWR’s proprietary
due diligence screening process takes into consideration many parameters such as, but
not limited to, the following:
a. Raw Performance Data
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R.W. Rogé & Co. Inc.
b. Risk Adjusted Performance Data
c. Benchmarking Comparisons
d. Modern Portfolio Theory Statistics
e. Investment Suitability Analysis
f. Interviews with fund managers and analysts
g. Economic Outlook
We also utilize such sources of information as financial newspapers and magazines,
research material prepared by others, corporate rating services, annual reports,
prospectuses, filings with the SEC, and company press releases.
Investment Strategies
The primary investment strategy used on client accounts is asset allocation based on
Modern Portfolio Theory. RWR develops a diversified investment portfolio by mixing
different assets in varying proportions depending on client and current economic climate.
The primary purpose of asset allocation is to reduce the risk in the portfolio, while
maintaining or enhancing the rate of return of the portfolio. Portfolios are globally
diversified to control the risk associated with traditional markets.
Investment strategies are generally long term in nature, depending upon the stated
individual needs of the client. RWR’s general investment strategy may be both
conservative and long range or follow a strategy that is guided by the client’s wishes.
RWR generally provides advisory services for portfolios ranging from moderately
aggressive to conservative, each designed to meet the needs of the clients. RWR
generally does not engage in short-term trading except where an investment is sold
because the purpose for the holding is no longer applicable or at the request of the client.
Each client receives investment advice regarding their portfolio based upon his or her:
• Goals
• Time Horizon
• Risk Tolerance
• Tax Bracket
The investment vehicles used to invest in the various asset classes are common and
preferred stocks, corporate, convertible, government and municipal bonds, target term
trusts, certificates of deposit, commercial paper, mutual funds (both open and closed-
end), covered call and put options, warrants, money market funds, exchange traded
funds, unit investment trusts and master limited partnership interests.
The investment strategy for a specific client is based upon the objectives stated by the
client during consultations. The client may change these objectives at any time.
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R.W. Rogé & Co. Inc.
RWR’s methods of analysis and investment strategies do not present any significant or
unusual risks. However, every method of analysis has its own inherent risks. To perform
an accurate market analysis RWR must have access to current/new market information.
RWR has no control over the distribution rate of market information. An accurate market
analysis can only produce a forecast of the direction of market values. There can be no
assurances that a forecasted change in market value will materialize into actionable
and/or profitable investment opportunities.
Risk of Loss
LIQUIDITY:
Is the ability to readily convert an investment into cash without losing any of the principal
invested.
MARKETABILITY:
The degree to which there is an active market in which an investment can be readily
traded.
SOURCES OF RISK:
Total investment risk can be divided into two parts – Systematic Risk (sometimes known
as Beta), and Unsystematic Risk. Factors that affect Systematic Risk are economic,
political and social changes. Systematic Risk has four components, (1) interest rate risk,
(2) reinvestment risk (3) purchasing power risk and (4) market or marketability risk.
Interest Rate Risk – is caused by fluctuations in the level of general interest rates.
Reinvestment Risk – risk caused when market interest rates have decreased and
investors are forced to reinvest at lower interest rates.
Purchasing Power Risk – refers to the impact of changes in price level within the economy
– the impact of inflation or deflation on an investment.
Market or Marketability Risk – is the loss or gain of capital resulting from changes in the
price level of investments caused by investor reaction to tangible as well as intangible
events. This can also include a global or governmental liquidity crisis (failure of the
government, banking and/or entire financial system).
Unsystematic Risk represents the portion of the investment risk that can be reduced
through diversification. It is the portion of the investment risk that is unique to a firm,
industry, or a property. Unsystematic risk is:
Business Risk – A risk associated with the enterprise itself.
Financial Risk – A risk associated with the mix of debt and equity used to finance the firm.
Exchange Rate Risk – A risk associated with the loss of principal due to the volatility of
foreign currency values.
For the RAMP service via Institutional Intelligent PortfoliosTM the Program Disclosure
Brochure includes a discussion of various risks associated with the Program, including
the risks of investing in ETFs, as well as risks related to the underlying securities in which
the Program Disclosure Brochure also discusses
ETFs
invest.
In addition,
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R.W. Rogé & Co. Inc.
market/systemic risks, asset allocation/strategy/diversification risks, investment strategy
risks, trading/liquidity risks, and large investment risks.
Alternative Investments - Last, we will occasionally use a small percentage of
alternative investments that feature daily liquidity, such as commodities and Real Estate
Investment Trusts (REITs), for the purpose of adding non-correlated assets and
reducting the overall volatility of the portfolio.
Disciplinary Information
Legal and Disciplinary
The firm and its employees have not been involved in legal or disciplinary events related
to past or present investment clients.
Other Financial Industry Activities and Affiliations
Financial Industry Activities
The firm has the following other financial industry activities and affiliations.
Affiliations
While there is no direct link between the investment advice given and participation in the
Charles Schwab and Co., Inc. (Schwab) programs, some benefits are received. These
benefits include: receipt of duplicate Client confirmations and bundled duplicate
statements; access to block trading which provides the ability to aggregate securities
transactions and then allocate the appropriate shares to Client accounts; ability to have
investment advisory fees deducted directly from Client accounts; access to an electronic
communication network for Client order entry and account information; receipt of
compliance publications; and access to mutual funds which generally require significantly
higher minimum initial investments or are generally available only to institutional
investors. The benefits received through participation in the program do not necessarily
depend upon the proportion of transactions directed to Schwab.
The firm has voluntarily subscribed to the “Real Fiduciary™ Practices” published by the
Institute for the Fiduciary Standard. Real Fiduciary™ Practices offer a simple code of
conduct and outline a commitment to clients of subscribing financial advisors. They seek
to clearly articulate what a client can expect to receive from a subscribing financial
advisor. These Real Fiduciary™ Practices do not replace our regulatory compliance
obligations or duties to clients under relevant laws, rules, or regulations. The Institute for
the Fiduciary Standard’s role is limited to publishing the practices as well as maintaining
a corresponding register of subscribing financial advisors. You can verify our affirmation
of Real Fiduciary™ Practices on our website or at the Institute for the Fiduciary Standard
website at www.thefiduciaryinstitute.org. The practices can be
found at
https://thefiduciaryinstitute.org/wpcontent/uploads/2019/03/Real-Fiduciary-Practices-
2019-02-22.p“
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R.W. Rogé & Co. Inc.
It is possible that the best overall transaction results may be achieved when the Client is
not restricted in the selection of broker-dealers. However, RWR will be sensitive to
commissions and/or fees charged to the Client by Schwab in relation to the benefits
received. Each Client may pay materially disparate commissions or transaction fees
depending on: selecting one Designated Broker over the other, the commission
arrangement established by RWR, or if the Client has a pre-established relationship with
the Designated Broker, and upon other factors such as the number of shares, round and
odd lots, and the market for the security.
RWR may choose to trade away from Schwab to obtain best execution on behalf of the
Client. In addition, RWR may utilize the services of fixed income broker-dealer rather
than Schwab to transact in fixed income securities for Client accounts.
Neither RWR, nor its representatives, are registered or have an application pending to
register, as a broker-dealer or a registered representative of a broker-dealer.
Neither RWR, nor its representatives, are registered or have an application pending to
register, as a futures commission merchant, a commodity pool operator, a commodity
trading advisor, or a representative of the foregoing.
Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
Code of Ethics
The employees of RWR have committed to a Code of Ethics that is available for review
by clients and prospective clients upon request. The firm will provide a copy of the Code
of Ethics to any client or prospective client upon request.
Participation or Interest in Client Transactions
RWR, its officers, shareholders and employees may from time to time invest or take
positions in securities recommended to Clients. The methods we use to make investment
decisions for our Clients are the same methods used to manage our own personal
accounts.
To avoid any potential conflicts of interest involving personal trades, RWR has adopted a
Code of Conduct and Regulatory Compliance (the “Code”), which includes a formal code
of ethics and insider and personal trading policies and procedures. RWR’s Code
requires, among other things, that employees:
• Act with integrity, competence, diligence, respect, and in an ethical manner with
the public, Clients, prospective Clients, employers, employees, colleagues in the
investment profession, and other participants in the global capital markets;
• Place the integrity of the investment profession, the interests of clients, and the
interests of RWR above one’s own personal interests;
• Adhere to the fundamental standard that one should not take inappropriate
advantage of their position;
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R.W. Rogé & Co. Inc.
• Avoid any actual or potential conflict of interest;
• Conduct all personal securities transactions in a manner consistent with this policy;
• Use reasonable care and exercise independent professional judgment when
conducting investment analysis, making investment recommendations, taking
investment actions, and engaging in other professional activities;
• Practice and encourage others to practice in a professional and ethical manner
that will reflect credit on oneself and the profession;
• Promote the integrity of, and uphold the rules governing, capital markets;
• Maintain and improve one’s professional competence and strive to maintain and
improve the competence of other investment professionals.
• Comply with applicable provisions of the federal securities laws.
RWR’s Code also requires employees to: 1) pre-clear certain personal securities
transactions, 2) report personal securities transactions on at least a quarterly basis, and
3) provide RWR with a detailed summary of certain holdings (both initially upon
commencement of employment and annually thereafter) over which such employees
have a direct or indirect beneficial interest.
In addition, RWR and its employees adhere to and comply with the Certified Financial
Planners® Board of Standards Code of Ethics.
A copy of RWR’s or the CFP® Code shall be provided to any Client or prospective Client
upon request.
Brokerage Practices
Selecting Brokerage Firms
In the event the client requests that RWR recommend a broker dealer/custodian for
execution and/or custodial services (exclusive of those clients that may direct RWR to
use a specific broker-dealer/custodian), RWR generally recommends Charles Schwab &
Co. (“Schwab”). Prior to engaging RWR to provide investment management services, the
client will be required to enter into a formal agreement with RWR setting forth the terms
and conditions under which RWR shall manage the client’s assets, and a separate
custodial/clearing agreement with each designated custodian.
that RWR considers
Factors
in recommending Schwab (or any other broker-
dealer/custodian to clients) include historical relationship with RWR, financial strength,
reputation, execution capabilities, pricing, research, and service. Although the commissions
and/or transaction fees paid by RWR's clients shall comply with RWR's duty to obtain best
execution, a client may pay a transaction fee that is higher than another qualified broker-
dealer might charge to affect the same transaction. If this occurs, it is because RWR
determines, in good faith, that the transaction fee is reasonable in relation to the value of
the brokerage and research services received. In seeking best execution, the determinative
factor is not the lowest possible cost, but whether the transaction represents the best
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R.W. Rogé & Co. Inc.
qualitative execution, taking into consideration the full range of broker-dealer services,
including the value of research provided, execution capability, commission rates, and
responsiveness. Accordingly, although RWR will seek competitive rates, it may not
necessarily obtain the lowest possible transaction rates for client account transactions. The
brokerage commissions or transaction fees charged by the designated custodian are
exclusive of, and in addition to, RWR's investment management fee. RWR’s best execution
responsibility is qualified if securities that it purchases for client accounts are mutual funds
that trade at net asset value as determined at the daily market close.
RWR does not maintain custody of your assets that we manage (although we may be
deemed to have custody of your assets if you give us authority to withdraw assets from
your account (See Custody item below). Your assets must be maintained in an account
at a “qualified custodian,” generally a broker-dealer or bank. RWR recommends that our
clients use Schwab as the qualified custodian. RWR is independently owned and
operated and not affiliated with Schwab. While RWR recommends that you use Schwab,
you will decide whether to do so and open your account with Schwab by entering into an
account agreement directly with them. We do not open the account for you, but we will
assist you with the paperwork.
For our clients’ accounts maintained at Schwab they generally do not charge you
separately for custody services but are compensated by charging you commissions or
other fees on trades that are executed or that settle into your Schwab account. This
commitment benefits you because the overall commission rates you pay are lower than
they would be if we had not made the commitment. In addition to commissions, Schwab
charges you a flat dollar amount as the “prime broker” or “trade away” fee for each trade
that is executed by a different broker-dealer but where the securities bought or the funds
from the securities sold are deposited into your Schwab account. These fees are in
addition to the commissions or other compensation you pay the executing broker-dealer.
Because of this, in order to minimize your trading costs, we have Schwab execute most
trades for your account.
We use a third party platform to facilitate management of held away assets such as
defined contribution plan participant accounts, with discretion. The platform allows us to
avoid being considered to have custody of Client funds since we do not have direct access
to Client log-in credentials to affect trades. We are not affiliated with the platform in any
way and receive no compensation from them for using their platform. A link will be
provided to the Client allowing them to connect an account(s) to the platform. Once Client
account(s) is connected to the platform, RWR will review the current account allocations.
When deemed necessary, RWR will rebalance the account considering client investment
goals and risk tolerance, and any change in allocations will consider current economic
and market trends. The goal is to improve account performance over time, minimize loss
during difficult markets, and manage internal fees that harm account performance. Client
account(s) will be reviewed at least quarterly and allocation changes will be made as
deemed necessary.
In addition, we use Interactive Brokers for their ability to handle international trading. We
are not affiliated with the platform in any way and receive no compensation from them for
using their platform.
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R.W. Rogé & Co. Inc.
Inter-positioning
RWR may transact equity securities in the Over-the-Counter markets on an agency basis.
Thus, RWR’s Clients may incur two transaction costs for a single trade: a commission
paid to the executing broker-dealer plus any mark-up or mark-down charged by the
market-making broker-dealer, which is included in the offer or bid price of the securities
purchased or sold.
Best Execution
RWR reviews the execution of all trades with broker-dealers semi-annual. Trading fees
charged by the broker-dealers is also reviewed RWR on a semi-annual basis. RWR does
not receive any portion of the trading fees.
Soft Dollars
In considering which firm brokerage transactions should be made through, RWR
considers research provided to it, among other things. Generally, RWR will attempt to
place portfolio transactions with broker/dealers who, in its opinion, provide the best
combination of price and execution (including brokerage commissions).
In determining whether to effect brokerage transactions for its clients through brokers or
dealers who provide RWR with “research services,” as that term is used in Section
28(e)(3) of the Securities Exchange Act of 1934 (the “1934 Act”), RWR will determine in
good faith that the amount of commission is reasonable in relation to the value of the
products and brokerage and research services received from such broker or dealer,
viewed with respect to either the particular transactions involved or RWR’s overall
responsibilities to all of its clients. The research services obtained may include a broad
variety of financial and related information and services, including written research
reports, access to updated research coverage universe and analysts, conferences, tele-
conferences, custom research inquiries, or other similar services or information believed
to assist RWR and its advisory functions and services.
The soft dollar research obtained by RWR normally benefits many accounts rather than
just the one(s) for which the order is being executed, and not all research may be used
by RWR in connection with the account(s) which paid commissions to the broker providing
the research.
For those clients utilizing the WealthBridge Strategy Risk Adjusted Portfolios service the
Program includes brokerage services of Charles Schwab & Co. (Schwab), a broker-dealer
registered with the Securities and Exchange Commission and a member of FINRA and
SIPC. While clients are required to use Schwab as custodian/broker to enroll in the
Program, the client decides whether to do so and open its account with Schwab by entering
into an account agreement directly with Schwab. We do not open the account for the client
but will assist the client in opening the account. If the client does not wish to place his or
her assets with Schwab, then we cannot manage the client’s account on the Schwab
Institutional Intelligent Portfolio platform. As described in the Program Disclosure Brochure,
Schwab may aggregate purchase and sale orders for ETFs across accounts enrolled in the
Program, including both accounts for our clients and account for clients of other
independent investment advisory firms using the Program.
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R.W. Rogé & Co. Inc.
Products and Services Available to Us From Schwab
Schwab provides business serves to independent investment advisory firms like us.
Schwab provides us and our clients with access to its institutional brokerage— trading,
custody, reporting, and related services—many of which are not typically available to
Schwab retail customers. Schwab also makes available various support services. Some
of those services help us manage or administer our clients’ accounts, while others help
us manage and grow our business. Schwab’s support services generally are available
on an unsolicited basis (we don’t have to request them) and at no charge to us. The
availability to us of Schwab’s products and services is not based on us giving particular
investment advice, such as buying particular securities for our clients.
Following is a more detailed description of Schwab’s support services:
Services That Benefit You.
Schwab’s institutional brokerage services include access to a broad range of investment
products, execution of securities transactions, and custody of client assets. The
investment products available through Schwab include some to which we might not
otherwise have access or that would require a significantly higher minimum initial
investment by our clients. Schwab’s services described in this paragraph generally benefit
you and your account.
Services That May Not Directly Benefit You.
Schwab also makes available to us other products and services that benefit us but may
not directly benefit you or your account. These products and services assist us in
managing and administering our clients’ accounts. They include investment research,
both Schwab’s own and that of third parties. We may use this research to service all or a
substantial number of our clients’ accounts, including accounts not maintained at Schwab.
In addition to investment research, Schwab also makes available software and other
technology that:
• Provide access to client account data (such as duplicate trade confirmations and
account statements)
• Facilitate trade execution and allocate aggregated trade orders for multiple client
accounts
• Provide pricing and other market data
• Facilitate payment of our fees from our clients’ accounts
• Assist with back-office functions, recordkeeping, and client reporting
Services That Generally Benefit Only Us.
Schwab also offers other services intended to help us manage and further develop our
business enterprise. These services include:
• Educational conferences and events
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R.W. Rogé & Co. Inc.
• Consulting on technology, compliance, legal, and business needs
• Publications and conferences on practice management and business succession
• Access to employee benefits providers, human capital consultants, and
insurance providers
Schwab may provide some of these services itself. In other cases, it will arrange for third-
party vendors to provide the services to us. Schwab may also discount or waive its fees
for some of these services or pay all or a part of a third party’s fees. Schwab may also
provide us with other benefits, such as occasional business entertainment of our
personnel.
We use Schwab as the primary custodian for managed accounts and for some monitored
accounts. Through Schwab, we execute trades for the purchase and sale of individual
securities, mutual fund shares, and CDs. Individual bonds are purchased and sold
through other bond dealers, but are held at Schwab (“traded away”).
We attend educational conferences and events on topics that are relevant for the firm,
and receive free publications (electronic and hard copy) of topical interest, from Schwab
and from other publishers.
We are also eligible for discounts on certain professional software applications,
specifically, portfolio rebalancing software and financial planning software.
Our Interest in Schwab’s Services
The availability of these services from Schwab benefits RWR because we do not have to
produce or purchase them. We don’t have to pay for Schwab’s services, and they are not
contingent upon us committing any specific amount of business to Schwab in trading
commissions or assets in custody. In light of our arrangements with Schwab, we may
have an incentive to recommend that our clients maintain their accounts with Schwab
based on our interest in receiving the best value in custody services and the most
favorable execution of transactions. This is a potential conflict of interest. We believe,
however, that our selection of Schwab as custodian and broker is in the best interest of
our clients. It is primarily support by the scope, quality and price of Schwab services
and not Schwab’s services that benefit only us.
Clients whose assets are managed by Chris Kehoe, will be required to use Interactive
Brokers LLC as their custodian. This is a result of Interactive Brokers ability to trade
internationally.
Order Aggregation
If RWR believes that the purchase or sale of a security is in the best interest of more
than one of its Clients, RWR may aggregate the securities to be purchased or sold to
obtain favorable execution. RWR will allocate securities so purchased or sold in the
manner that it considers being equitable and consistent with its fiduciary obligations to
its Clients. Clients should recognize that the advice given and the actions taken with
respect to their accounts may differ from advice given or the timing and nature of action
taken with respect to other advisory accounts. Clients should further recognize that
transactions in a specific security might not be accomplished for all advisory accounts
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R.W. Rogé & Co. Inc.
at the same time or at the same price. Clients may not always receive a pro-rata
allocation of the aggregated order in instances where the aggregated order is partially
filled or executed. In such instances, Client may not receive any allocation if the pro-
rata allocation is less than a de minimis amount or because RWR has used another
equitable method for allocation of the aggregated order. In certain instances, individuals
participating in aggregated orders may be charged minimum transaction fees or pay
different commissions or execution costs from the executing broker/dealers.
Review of Accounts
Each discretionary account is reconciled daily and is reviewed no less than quarterly and
as frequently as weekly. Given the dynamic nature of the financial markets and the flow
of information available to RWR, the account review process is continual. Revised
opinions or recommendations and changes in a Client’s circumstances or investment
objectives are among the factors which could trigger a specific review of a Client’s
discretionary account and possibly result in changes to a Client’s portfolio. Steven M.
Rogé, Chief Investment Officer and CEO of R. W. Rogé & Company, Inc., heads the
Investment Management Committee and the Investment Management Committee
reviews the accounts.
Each Client receives a variety of reports. RWR provides our PAL and SA Clients with a
quarterly portfolio performance reports as well as year-end gains and losses reports. The
content of the reports varies and is dependent on each Client’s needs. RWR does not
take physical possession of Clients’ funds. The Clients also receive regular brokerage
statements and transaction confirmation reports from the selected broker/dealer.
Client Referrals and Other Compensation
As reference in Brokerage Practices section above, RWR may receive an indirect
economic benefit from Schwab. RWR, without cost (and/or at a discount) may receive
support services and/or products from Schwab. These products and services, how they
benefit us, and the related conflicts of interest are described above under Brokerage
Practices. The availability to us of Schwab’s products and services is not based on us
giving particular advice, such as buying particular securities for clients.
RWR do not accept compensation from any person for client referrals. Referrals to other
professionals may be undertaken where appropriate to meet the client’s needs.
Custody
Under government regulations, RWR is deemed to have custody of your assets if you
authorize us to instruct Schwab to deduct our advisory fees directly from your account.
Schwab maintains actual custody of your assets. You will receive account statements
directly from Schwab at least quarterly. They will be sent to the email or postal mailing
address you provide to Schwab. You should carefully review those statements promptly
when you receive them. RWR also encourages you to compare Schwab account
statements to any periodic reports you receive from RWR. If you are not receiving at least
quarterly custodial account statements, please contact us at the number on the cover
page of this brochure.
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R.W. Rogé & Co. Inc.
RWR utilizes the Schwab Institutional Program to custody client assets. These are
service programs offered to independent investment advisors by Schwab. RWR will not
provide custodial services for Clients. Clients in need of custodial services will have
Schwab recommended to them. Asset management fees are debited directly from Client
accounts at Schwab or from successor custodian selected by advisor. This is the case
for accounts in the Program. Schwab maintains actual custody of clients’ assets.
For accounts where the client requests the use of third party Standing Letters of
Authorization (“SLOA”), the firm is deemed to have custody of client funds or securities.
The firm in not required to obtain a surprise annual examination of client assets; however,
they are required to list these accounts in Item 9 of ADV Part 1.
RWR will endeavor to recommend (and, where RWR has discretion with respect to
brokerage services, will select) those brokers or dealers which will provide the best
services and/or rates possible. The reasonableness of their commissions is based on
the broker’s ability to provide professional services, competitive brokerage transaction
fees or commission rates, research and other services which will help RWR in providing
investment advisory services to Clients. RWR may therefore recommend the use of or
select a broker/dealer who provides useful research and securities transaction services
even though a lower commission may be charged by a different broker/dealer, who
offers no research services and minimal securities transaction assistance. Research
services may be useful in servicing all of RWR’s Clients, and not all of such research
may be useful for the account for which the particular transaction was effected.
Investment Discretion
Limited Power of Attorney
RWR obtains from the Client a limited power of attorney to execute trades on behalf of
the Client for securities to be bought and sold and the amount of securities to be bought
and sold for its Client’s accounts.
RWR has negotiated additional discounts for the commissions and/or fees charged to the
Clients’ accounts by Schwab. Schwab is a discount broker-dealer who is independent of
and unaffiliated with RWR. We have determined that these fees are reasonable both in
terms of commissions, transactions and the level of services provided.
At times RWR places bunched orders for Client equity and fixed income transactions. The
purpose of this trading technique is to try to obtain a better execution of the order and
perhaps obtain a better price and lower per share commission for the Client.
With respect to those portfolios managed on a discretionary basis, RWR will normally
have the authority to determine which securities are to be bought and sold, the amount
of the securities to be bought and sold, the timing of such transactions, and the broker to
be used for executing the transaction(s).
Clients in need of custodial services will have Schwab recommended to them. RWR may
or may not have the opportunity to negotiate commissions paid by the Client and RWR’s
ability to obtain best execution may be impaired.
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R.W. Rogé & Co. Inc.
Voting Client Securities
Proxy Votes
It is the policy of RWR to have Egan-Jones Proxy Service (“Egan-Jones”) vote client
proxies. To that end, Egan-Jones will vote all proxies based on the Egan-Jones
Principles and Guidelines. These guidelines are available to clients upon request.
Egan-Jones votes proxies for all securities over which RWR maintains discretionary
authority. Clients will not direct the vote in a particular solicitation. Information about
how proxies have been votes are available to client upon request.
Clients who do not wish to designate RWR’s proxy voting service to vote proxies on
their behalf may retain the ability to vote proxies themselves by signing a special opt-
out form available from us.
As described in the Program Disclosure Brochure, clients enrolled in the Program
designate Schwab to vote proxies for the ETFs held in their accounts. We have directed
Schwab to process proxy votes and corporate actions through and in accordance with
the policies and recommendations of a third party proxy voting service provider retained
by RWR for this purpose. Additional information about this arrangement is available in
the Program Disclosure Brochure.
Financial Information
Financial Condition
R.W. Rogé & Co. Inc. does not have any financial impairment that will preclude the firm
from meeting contractual commitments to clients.
A balance sheet is not required to be provided because R.W. Rogé & Co. Inc. does not
serve as a custodian for client funds or securities, and does not require prepayment of
fees of more than $1,200 per client, six months or more in advance.
Education and Business Standards
R. W. Rogé & Company, Inc. requires any associated person involved in determining or
giving investment advice to have significant applicable experience. At minimum, an
undergraduate degree, preferably in a related field such as finance, economics and
accounting, is required. Post-graduate work in related areas is highly valued, as well
as professional designations, such as CFP®, CFA, CSA, Financial Paraplanner
Qualified ProfessionalTM, CMFC®, AIF® or CPA. Additionally, associated persons will
be required to hold any licenses or certifications that may be required by a governing
regulatory agency.
Professional Certifications
The CERTIFIED FINANCIAL PLANNER®, CFP® and federally registered CFP (with
flame design) marks (collectively, the “CFP® marks”) are professional certification marks
granted in the United States by Certified Financial Planner Board of Standards, Inc.
(“CFP Board”).
The CFP® certification is a voluntary certification; no federal or state law or regulation
requires financial planners to hold CFP® certification. It is recognized in the United
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States and a number of other countries for its (1) high standard of professional
education; (2) stringent code of conduct and standards of practice; and (3) ethical
requirements that govern professional engagements with clients. Currently, more than
62,000 individuals have obtained CFP® certification in the United States.
To attain the right to use the CFP® marks, an individual must satisfactorily fulfill the
following requirements:
• Education – Complete an advanced college-level course of study addressing the
financial planning subject areas that CFP Board’s studies have determined as
necessary for the competent and professional delivery of financial planning
services, and attain a Bachelor’s Degree from a regionally accredited United
States college or university (or its equivalent from a foreign university). CFP
Board’s financial planning subject areas include insurance planning and risk
management, employee benefits planning, investment planning, income tax
planning, retirement planning, and estate planning;
• Examination – Pass the comprehensive CFP® Certification Examination. The
examination, administered in 10 hours over a two-day period, includes case
studies and client scenarios designed to test one’s ability to correctly diagnose
financial planning issues and apply one’s knowledge of financial planning to real
world circumstances;
• Experience – Complete at least three years of full-time financial planning-related
experience (or the equivalent, measured as 2,000 hours per year); and
• Ethics – Agree to be bound by CFP Board’s Standards of Professional Conduct,
a set of documents outlining the ethical and practice standards for CFP ®
professionals.
Individuals who become certified must complete the following ongoing education and
ethics requirements in order to maintain the right to continue to use the CFP ® marks:
• Continuing Education – Complete 30 hours of continuing education hours every
two years, including two hours on the Code of Ethics and other parts of the
Standards of Professional Conduct, to maintain competence and keep up with
developments in the financial planning field; and
• Ethics – Renew an agreement to be bound by the Standards of Professional
Conduct. The Standards prominently require that CFP® professionals provide
financial planning services at a fiduciary standard of care. This means CFP ®
professionals must provide financial planning services in the best interests of
their clients.
CFP® professionals who fail to comply with the above standards and requirements may
be subject to CFP Board’s enforcement process, which could result in suspension or
permanent revocation of their CFP® certification.
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The Certified Senior Advisor (CSA®) designation is conferred by the Society of
Certified Senior Advisors (“Society”). Founded in 1996 with the input of Elder Law
Attorneys, CPAs, Gerontologists, Psychologists, Geriatric MD’s and other senior
experts.
The Society is dedicated to the ongoing education of senior issues to professionals
serving the senior market.
Registered Financial Gerontologist® (RFG®) The RFG® designation is a professional
designation for financial professionals who are interested in specializing in the practice
of wealth span planning for older consumers and their families. The designation is
administered by the American Institute of Financial Gerontology. In order to qualify for
the RFG® designation, candidates are required to take six courses and examinations in
financial planning generally related to long term financial planning, long term care,
wealth span planning, the process of aging, and financial longevity. In order to maintain
the designation, candidates are required to continue related education courses. Finally,
candidates are required to adhere to ethics requirements as administered by the
American Institute of Financial Gerontology®.
Chartered Mutual Fund Counselor® (CMFC®) designation is administered by the
College for Financial Planning in collaboration with the Investment Company Institute –
the primary trade association for the mutual fund industry. CMFC’s must comply with
the Code of Ethics, which includes agreeing to abide by the Standards of Professional
Conduct and Terms and Conditions.
Every two years individuals must renew their right to continue to use the designation by:
• Completing 16 hours of continuing education;
• Reaffirming to abide by the Standards of Professional Conduct and Terms and
Conditions, and self-disclose any criminal, civil, self-regulatory organization or
governmental agency inquiry, investigation, or proceeding relating to their
profession or business conduct.
Accredited Investment Fiduciary®
AIF® designees are licensed by the Center for Fiduciary Studies, a part of the fi360
company. AIF certification requirements include:
• Successful completion of the 90-minute, closed-book, 60-question AIF exam,
indicating at least 75% correct answers
• Successful completion of six hours of continuing professional education, four
hours of which are fi360 Training continuing education.
• Sign and agree to abide by a code of ethics
(FPQP™) designation
Financial Paraplanner Qualified Professional™
is
administered by the College of Financial Planning. There are no prerequisites for the
program. Individuals who hold this designation have completed the 10-module course
of study, and then successfully passed a proctored exam. Designees must adhere to
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the College’s Standards of Professional Conduct, and complete sixteen hours of
continuing education every 2 years.
Chartered Financial Analyst (CFA) The Chartered Financial Analyst (CFA) charter is a
globally respected, graduate-level investment credential established in 1962 and
awarded by CFA Institute — the largest global association of investment professionals.
To earn the CFA charter, candidates must: 1) pass three sequential, six-hour
examinations; 2) have at least four years of qualified professional investment experience;
3) join CFA Institute as members; and 4) commit to abide by, and annually reaffirm, their
adherence to the CFA Institute Code of Ethics and Standards of Professional Conduct.
High Ethical Standards
The CFA Institute Code of Ethics and Standards of Professional Conduct, enforced
through an active professional conduct program, require CFA charter holders to:
• Place their clients’ interests ahead of their own
• Maintain independence and objectivity
• Act with integrity
• Maintain and improve their professional competence
• Disclose conflicts of interest and legal matters
Global Recognition
Passing the three CFA exams is a difficult feat that requires extensive study (successful
candidates report spending an average of 300 hours of study per level). Earning the CFA
charter demonstrates mastery of many of the advanced skills needed for investment
analysis and decision making in today’s quickly evolving global financial industry. As a
result, employers and clients are increasingly seeking CFA charter holders—often making
the charter a prerequisite for employment.
Additionally, regulatory bodies in 22 countries and territories recognize the CFA charter
as a proxy for meeting certain licensing requirements, and more than 125 colleges and
universities around the world have incorporated a majority of the CFA Program curriculum
into their own finance courses.
Comprehensive and Current Knowledge
The CFA Program curriculum provides a comprehensive framework of knowledge for
investment decision making and is firmly grounded in the knowledge and skills used every
day in the investment profession. The three levels of the CFA Program test a proficiency
with a wide range of fundamental and advanced investment topics, including ethical and
professional standards, fixed-income and equity analysis, alternative and derivative
investments, economics, financial reporting standards, portfolio management, and wealth
planning.
The CFA Program curriculum is updated every year by experts from around the world to
ensure that candidates learn the most relevant and practical new tools, ideas, and
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investment and wealth management skills to reflect the dynamic and complex nature of
the profession.
To learn more about the CFA charter, visit www.cfainstitute.org.
Steven M. Rogé, MBA, CFP®, AIF® - Chief Investment Officer and CEO
Mr. Steven M. Rogé joined R.W. Rogé & Company, Inc. in June of 1997 as an intern.
After graduating from Bryant University with a Bachelor of Science Degree in Finance
and Economics, he assumed the full-time position of Portfolio Manager at the firm. He
also received his Master's Degree in Business Administration in 2013 from Babson
College's F.W. Olin Graduate School of Business.
As Chief Investment Officer and CEO, his responsibilities include the research and
analysis of equities and fixed income. He is a member of the executive management
team and chairs the Research and Investment Management Committees,conducting
extensive hands-on research while continuously refining the firm's proprietary research
methodology, The ResearchEdge®. In addition to research and portfolio management,
he participates in business development, client services and business operations.
Mr. Rogé is a graduate of the College for Financial Planning in Denver, Colorado where
he completed the CERTIFIED FINANCIAL PLANNER® Professional Education
Program and prepared for the national CFP® Certification Examination. He is certified
by the Certified Financial Planners Board of Standards to use the professional
certifications CFP® and CERTIFIED FINANCIAL PLANNER®.
He has gone through training, met the qualifications, and passed the exam to obtain the
Accredited Investment Fiduciary (AIF®) designation, which is issued by the Center for
Fiduciary Studies. He has also completed the Chartered Mutual Fund Counselor ®
certification program and is a member of the Financial Planning Association (FPA). He
holds the FINRA Series 65 securities registration and formerly held the Series 7 and 63
securities registrations.
Mr. Roge' has been awarded a certificate of completion for the Investment Decisions
and Behavioral Finance program, Oct 14-15, 2010, at Harvard University's John F.
Kennedy School of Government, Executive Education.
the
following
financial
related
He has been quoted in the national and local press, with articles appearing in Business
Week, Dow Jones, Newswires, Forbes, Morningstar, Newsday, TheStreet.com, Wall
Street Journal, Barron’s, Investment News, Financial Advisor, The Wall Street Journal
Transcript, and CNBC’s “MSN Money.” He has been selected as a contributing editor
for
resources: Forbes.com, SeeingAlpha.com,
SumZero.com and Morningstar.com.
Mr. Rogé is also co-author to The Banker and the Fisherman – Lessons in Life, Wealth
and Happiness for the 21st Century.
He served on the Executive Board of the Finance Association at Bryant University and
was inducted into Omicron Delta Epsilon, the International Economics Honor Society.
In addition, he has served on Bryant University's Archway Investment Fund Investment
Advisory Board, mentoring Bryant University students in the area of portfolio
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R.W. Rogé & Co. Inc.
management and securities analysis. He is a member of the Ipswich, MA, Rotary Club,
and a former member of the Finance Committee for the town of Rowley, MA.
He is married to Susan J. Roge. They have two children.
Mr. Rogé has no reportable disciplinary history. He has no other business activities
other than those disclosed above. He receives no additional compensation outside his
work for R. W. Rogé & Company, Inc. Mr. Rogé is supervised by the Chief Compliance
Officer, Ms. Susan Rogé. She can be contacted at 631-218-0077.
Susan Rogé, FPQP™– Chief Compliance Officer and Financial Paraplanner Qualified
Professional™
Ms. Rogé serves as the company’s Chief Compliance Officer (CCO), and overseas
client billing payment administration and analysis. In addition, she works closely with
the client services team to ensure the delivery of exceptional services to clients. She
continually refines the firms internal financial reporting standards and works closely with
the CEO to analyze the company’s financial trends.
Ms. Rogé joined R.W. Rogé & Company, Inc. in 2003 after graduating Cum Laude from
Bryant University with a dual concentration in Finance and Economics. In her senior
year, Ms. Rogé was inducted into Omicron Delta Epsilon, the International Economics
Honor Society. Ms. Rogé has also earned the Financial Paraplanner Qualified
Professional™ designation from the College of Financial Planning and a Certificate in
Financial Planning from Long Island University, which is a preparatory requirement to
the Certified Financial Planner® designation.
Ms. Rogé’s interest in solving problems, helping people, and putting her education to
good use, are what motivates her.
Ms. Rogé previously held the FINRA Series 6 Securities Registration.
Ms. Rogé has no reportable disciplinary history. She has no other business activities
other than those disclosed above. She receives no additional compensation outside his
work for R.W. Rogé & Company, Inc. Ms. Rogé is supervised by the Chief Investment
Officer and CEO, Mr. Steven M. Rogé. He can be contacted at 631-218-0077.
Philip Brucato, CFP®, - Wealth Advisor
Philip Brucato joined R.W. Rogé & Company on August 14, 2017. As Wealth Advisor,
Mr. Brucato provides support in all facets of the financial planning process. He works
closely with our Client Service / Financial Planning Team to ensure the best possible
client experience. Mr. Brucato is also responsible for maintenance in client accounts
and prepares financial reports for both clients and the Investment Management
Committee.
Mr. Brucato is a graduate of the College for Financial Planning in Denver, Colorado
where he completed the CERTIFIED FINANCIAL PLANNER® Professional Education
Program and prepared for the national CFP® Certification Examination. He is certified
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by the Certified Financial Planners Board of Standards to use the professional
certifications CFP® and CERTIFIED FINANCIAL PLANNER®.
Prior to joining R.W. Rogé, Mr. Brucato worked as a relationship manager at Bank of
America. He is a graduate of Christopher Newport University in Newport News, VA,
where he obtained a bachelor’s degree in Business Management. Mr. Brucato is also
an alumnus of Alpha Kappa Psi, The Professional Business Fraternity.
In his spare time, Mr. Brucato enjoys football, golf, skiing, fishing and spending time with
his wife and two daughters.
Mr. Brucato has no reportable disciplinary history. He has no other business activities
other than those disclosed above. He receives no additional compensation outside his
work for R. W. Rogé & Company, Inc. Mr. Brucato is supervised by the Chief Investment
Manager and CEO, Mr. Steven M. Rogé. He can be contacted at 631-218-0077.
Christine M. Parisi, CFP® - Senior Wealth Advisor
Christine Parisi rejoined R. W. Rogé & Company, Inc., in May 2018. As Senior Wealth
Advisor, Ms. Parisi’s primary role is comprehensive financial planning for new and
existing clients. This involves working with clients to help them define their goals and
then design a strategy aimed at achieving their goals. She also works with clients
through the implementation of their plan and continually monitors their progress.
Ms. Parisi received a Bachelor of Science degree in Economics from the University of
Wisconsin – Madison. She completed the Financial Planning Certificate Program at
Long Island University – C.W. Post and is Certified by the CERTIFIED FINANCIAL
PLANNER™’s Board of Standards to use the professional certifications CFP ® and
CERTIFIED FINANCIAL PLANNERTM.
Prior to re-joining the firm, Ms. Parisi had worked for R.W. Rogé & Company, Inc. 2002-
2008. More recently, She worked for RLB Wealth Planning, Inc. where she held the
FINRA Series 7 and 63 Securities Registrations.
Ms. Parisi lives with her husband, Dave and their two daughters.
Ms. Parisi has no reportable disciplinary history. She has no other business activities
other than those disclosed above. She receives no additional compensation outside
her work for R. W. Rogé & Company, Inc. Ms. Parisi is supervised by the Chief
Investment Officer and CEO, Mr. Steven M. Rogé. He can be contacted at 631-218-
0077.
Christopher M. Kehoe, CFA® - Wealth Advisor and Director of Investment Research
Chris joined R. W. Rogé & Company, Inc., in December 2024. As Wealth Advisor and
Director of Investment Research, Chris is dedicated to managing high-net-worth portfolios
while spearheading the firm’s investment research initiatives. Chris designs and
implements tailored investment strategies that align with our clients’ financial goals and
risk tolerance, complemented by comprehensive financial planning. By maintaining
regular communication with clients, Chris ensures their portfolios adapt to evolving market
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conditions and personal objectives, offering them a seamless and informed wealth
management experience.
In addition to client-facing responsibilities, Chris leads the firm’s investment research
team, analyzing global markets to uncover opportunities and manage risks effectively. He
oversees the creation of research reports, market outlooks, and actionable investment
recommendations, ensuring that insights seamlessly integrate into client portfolios and
firm-wide strategies.
Mr. Kehoe received a BBA in Management from Baruch College in 1988 and an MBA,
Finance, from Lubin School of Business at Pace University in 1993.
Prior to his work at R.W. Rogé & Company, Inc., Chris was Managing Partner at Value
Advisors LLC from 2017 to 2024 and 2017-2018; Portfolio Manager, Contrarian Value
Fund at AWN Holdings from 2019 to 2021; Partner, COO and Analyst at Masonry
Capital Management LLC from 2018-2019; Partner, Portfolio Manager at Berens Capital
Management, LLC from 2014 to 2016; Deputy Chief Investment Officer at van Biema
Value Partners LLC, from 2008 to 2014; and Chief Investment Officer at Scion Group
LLC from 1997-2008.
Mr. Kehoe has no reportable disciplinary history. He has no other business activities
other than those disclosed above. He receives no additional compensation outside his
work for R. W. Rogé & Company, Inc. Mr. Kehoe is supervised by the Chief Investment
Officer and CEO, Mr. Steven M. Rogé. He can be contacted at 631-218-0077.
® ResearchEdge® services is a service marks of R. W. Rogé & Company, Inc. All
right s reserved.
® Financial Paraplanner Qualified Professional™ and FPQP™ are registered
trademarks of the College of Financial Planning®
® Plan. Achieve. Live®, StrategicAccess®, and WealthBridge® Strategy are
registered trademarks of R. W. Rogé & Company, Inc.
® Certified Financial Planner®, CFP® and CMFC® are registered trademarks of the
Certified Financial Planner® Board of Standards
© Copyright 2015, R. W. Rogé & Company, Inc. All rights reserved
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