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DISCLOSURE BROCHURE
(Form ADV, Part 2A)
SAGE INVESTMENT COUNSEL LLC
142 5th Avenue North
Franklin, TN 37064
Phone: 615‐591‐1210
Email: info@SageInv.com
Website: www.SageInv.com
March 3, 2026
Item 1 Cover Page
This brochure provides information about the qualifications and business practices of Sage Investment
Counsel LLC (hereinafter “Sage Investment Counsel”). If you have any questions about the content of this
brochure, please contact us at 615‐591‐1210 or email us at info@SageInv.com. The information in this
brochure has not been approved or verified by the United States Securities and Exchange Commission
(SEC) or by any state securities authority. Registration does not imply a certain level of skill or training.
Additional information about Sage Investment Counsel is also available at the SEC’s website at
www.adviserinfo.sec.gov.
Item 2 Summary of Material Changes
We review and update our brochure, as needed and at least annually, to make sure that it remains current.
The purpose of this page is to inform you of any material changes since the previous annual updating
amendment filed with regulators on March 11, 2025.
On March 3, 2026, we submitted our annual updating amendment filing for the firm’s fiscal year ending
December 31, 2025. We did not have any material changes to report.
Please carefully review this brochure in its entirety. If you have any questions or if you would like to
receive a copy of our current brochure free of charge at any time, contact us at 142 5th Avenue North,
Franklin, TN 37064, or call 615‐591‐1210, or email us at info@SageInv.com.
SAGE INVESTMENT COUNSEL LLC
Item 3 Table of Contents
Item 1 Cover Page ............................................................................................................................1
Item 2 Summary of Material Changes ...............................................................................................2
Item 3 Table of Contents ..................................................................................................................3
Item 4 Advisory Business ..................................................................................................................4
Item 5 Fees and Compensation .........................................................................................................9
Item 6 Performance‐Based Fees and Side‐by‐Side Management ...................................................... 14
Item 7 Types of Clients ................................................................................................................... 15
Item 8 Methods of Analysis, Investment Strategies, and Risk of Loss ............................................... 15
Item 9: Disciplinary Information ..................................................................................................... 21
Item 10 Other Financial Industry Activities and Affiliations ............................................................. 21
Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ........... 22
Item 12 Brokerage Practices ........................................................................................................... 23
Item 13 Review of accounts ............................................................................................................ 26
Item 14 Client Referrals and Other Compensation ........................................................................... 27
Item 15 Custody ............................................................................................................................. 27
Item 16 Investment Discretion ....................................................................................................... 28
Item 17 Voting Client Securities ...................................................................................................... 28
Item 18 Financial Information ........................................................................................................ 28
Privacy Notice ................................................................................................................................ 29
Note: In this document, the word “we” refers to our firm, Sage Investment Counsel. “You” refers to the
reader, as a prospective or current client.
Item 4 Advisory Business
A) Description of our firm
We provide investment advice and/or manage investment securities for our clients. William Dirk Calvin,
CEO, is the principal owner and a member of our firm (formerly known as Mabry‐Calvin, LLC, which was
founded in 1989). The company has been registered as an investment adviser since 2010. Jackson Calvin
is a minority member of the firm and serves as our Chief Financial Officer and Chief Compliance Officer
(CCO). In addition to managing investment securities, we also monitor the return performance of our
clients’ discretionary, non‐discretionary, and “held‐away” assets. Clients decide which of the “held‐away”
accounts they wish to have monitored.
B) Description of our services
We offer ongoing portfolio management, as well as recommend various mutual funds, index funds, ETFs,
and fixed income securities to our clients. We manage some accounts on a discretionary basis. We also
work with some accounts on a non‐discretionary basis. In addition, we provide investment performance
measurement on any and all accounts our clients choose to add to our third‐party measurement service.
Where appropriate, based on the Client’s individual circumstances, we may recommend that the Client
open an account with American Funds to purchase F‐2 Class Shares as all or part of their investment
portfolio held at American Funds, whereby American Funds acts as transfer agent. Class F‐2 shares are
designed for investors who choose to compensate their financial professional based on the total assets in
their portfolios, rather than commissions or sales charges. This arrangement is often called an “asset‐
based” or a “fee‐based” program. Class F‐2 shares do not have an up‐front or a contingent deferred sales
charge. Class F‐2 shares also do not carry a 12b‐1 fee but may have slightly higher administrative expenses
than certain other Class shares. These expenses will vary among the funds. Please note that Class F‐2
shares are not available for purchase in certain employer‐sponsored retirement plans, unless they are a
part of a qualifying fee‐based program.
SIMPLE IRA Retirement Plan Services
Additionally, we offer consulting services to plan sponsors and other named fiduciaries (the "client")
regarding employer sponsored SIMPLE plans. The exact services to be provided will be clearly set forth in
the services agreement between the client and Sage Investment Counsel as mutually agreed upon.
Generally, the client may select one or more of the following services.
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ERISA Non-Fiduciary Services
• Education Services to Plan Committee. This includes general education regarding the SIMPLE
IRA plan’s investment options to the Plan Committee. Sage Investment Counsel will not render
individualized investment advice and will not be held to an ERISA fiduciary standard for services
rendered hereunder.
• Participant Education Services. Sage Investment Counsel will conduct periodic mutually agreed
upon informational meetings with employees and Participants and provide general investment
education, including information about the Plan, general financial and investment information,
and information and materials relating to the investment options available through the Plan.
• Plan Search Support. Sage Investment Counsel will consult with the Plan Sponsor regarding the
selection of the SIMPLE IRA plan, if requested. Sage Investment Counsel will not render
individualized investment advice and will not be held to an ERISA fiduciary standard for services
rendered hereunder.
Additional Non-Fiduciary ERISA Services
Additional services, such as the following, may be agreed upon between the Plan and Sage Investment
Counsel and will be set forth in the service agreement.
• Monitoring of Qualified Fiduciary: The client is responsible as a Plan fiduciary for the selection of
Sage Investment Counsel, and for monitoring the performance of Sage Investment Counsel. To
facilitate this responsibility, Sage Investment Counsel will provide the client (a Plan fiduciary) with
a structure for the annual review and monitoring of Sage Investment Counsel and its
representative.
ERISA Non-Discretionary Fiduciary Services
These services are designed to allow the plan's sponsor and other named fiduciaries (the "client") to retain
full discretionary authority or control over assets of the plan. Recommendations will be made directly to
the client; plan participants will not be provided individualized, personal investment advice under these
services. We will perform these non‐discretionary investment advisory services through our investment
adviser representatives, and we may charge a fee for these fiduciary services, as described in this Form
ADV and the advisory agreement. We will perform these investment advisory services to the plan as a
fiduciary defined under ERISA Section 3(21), and we will act with the degree of diligence, care, and skill
that a prudent person rendering similar services would exercise under similar circumstances.
The client may engage us to perform one or more of the following non‐discretionary investment advisory
services:
•
Investment Policy Statement: Sage Investment Counsel will assist the client in developing a
formal, written Investment Policy Statement (“IPS”) or will review and may recommend
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amendments to the client relating to the existing IPS, if applicable. The IPS may contain the
standards and processes for selecting and monitoring Plan investments, and will set forth the
number of general investment options and asset class categories to be offered to Plan participants
with a goal of providing a menu of investments that will allow for the creation of well‐diversified
portfolios through a mix of equity and fixed income exposures. The IPS is subject to the final
approval of the client, and Sage Investment Counsel does not guarantee that the client will
achieve the investment objectives in the IPS.
•
Investment Recommendations & Performance Monitoring: As mutually agreed upon, Sage
Investment Counsel will review the investment options available through the Plan and consult
with the client as to what options exist with the goal of assisting the client in selecting the “core”
investments to be offered to Plan participants, including the Plan’s QDIAs if applicable, that has
been approved by the client. As mutually agreed upon, Sage Investment Counsel will provide
reports on a regular basis that are designed to assist the client in monitoring the core investment
options and to assist the client’s decision‐making in removing and replacing investments that no
longer meet the client’s objectives. Sage Investment Counsel has no discretion with regard to
selecting or removing investments for the Plan.
• Selection of Qualified Default Investment Alternative. If applicable, Sage Investment Counsel will
assist the client in its selection of an investment fund product meeting the definition of a QDIA in
ERISA Regulation 2550.404c‐5(e)(3). The QDIA shall be reflected in the IPS, if applicable. Client
retains the sole responsibility to provide all required notices to Participants as required under
ERISA section 404(c)(5). Sage Investment Counsel makes no representations that the Plan will
otherwise be compliant with section 404(c).
Rollover Services Disclosure
In conjunction with the advisory services offered, we may provide education or recommendations related
to the rollover of an employer sponsored retirement plan. A plan participant leaving employment has
several options. Each choice offers advantages and disadvantages, depending on desired investment
options and services, fees and expenses, withdrawal options, required minimum distributions, tax
treatment, and the investor's unique financial needs and retirement plans. The complexity of these
choices may lead an investor to seek assistance from us.
When our firm or our Associated Person(s) recommend an investor roll over plan assets into an Individual
Retirement Account (“IRA”), our Associated Person(s) and we may earn an asset‐based fee as a result.
However, no compensation is received if assets are retained in the plan. Thus, we have an economic
incentive to encourage an investor to roll plan assets into an IRA. In most cases, your fees and expenses
will increase because fees will apply to assets rolled over to an IRA, and ongoing services will be extended
to these assets.
Further, you may incur other levels of fees and expenses, including, but not limited to, investment‐related
expenses imposed by other service providers and mutual fund managers not affiliated with us, as well as
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other fees and expenses charged by the custodian, third‐party administrator, and/or record‐keeper. We
make no representations or warranties relating to any costs or expenses associated with the services
provided by any third parties, and you understand that these fees are in addition to the fee paid to us for
the rollover advice.
In cases where we provide you with rollover advice as defined by the Department of Labor, which may
also include setting up and/or completing the rollover transaction, we do not serve as a custodian, and
we do not provide legal or tax advice to you. In addition, we do not have any responsibilities or potential
liabilities in connection with assets not related to the rollover and investments that are not managed by
us.
When we provide investment advice to you regarding your retirement plan account or individual
retirement account, we are fiduciaries within the meaning of Title I of the Employee Retirement Income
Security Act and/or the Internal Revenue Code, as applicable, which are laws governing retirement
accounts. The way we make money creates some conflicts with your interests. In accordance with various
rules and regulations, we must act in your best interest, and we must not put our interests ahead of your
interests. Additionally, we must: meet a professional standard of care when making investment
recommendations (give prudent advice); never put our financial interests ahead of yours when making
recommendations (give loyal advice); avoid misleading statements about conflicts of interest, fees, and
investments; follow policies and procedures designed to ensure that we give advice that is in your best
interest; charge no more than is reasonable for our services; and, give you basic information about any
conflicts of interest.
We rely on all information you provide to us, whether financial or otherwise, without independent
verification. We request that you promptly notify us in writing of any material change in the financial and
other information provided to us, and to promptly provide any such additional information as may be
reasonably requested by us.
Due to the volatile and unpredictable nature of financial markets, we do not guarantee any future
performance, any specific level of performance, the success of any recommendations or strategies that
we may take or recommend for you, or the success of our overall recommendations. Investment
recommendations are subject to various market, currency, economic, political, and business risks, and
investment decisions will not always be profitable.
Financial Planning Services
We offer annual financial planning, which includes a variety of services, mainly advisory in nature,
regarding the management of financial resources, based upon an analysis of the client’s individual needs.
Once we collect and analyze all documentation, we provide a written financial plan designed to help the
client with their financial goals and objectives. We then assist the client in developing a strategy for the
management of income, assets, and liabilities. In general, financial planning and consulting services may
include any one or all of the following:
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• Cash Flow Analysis ‐ Assessment of a client’s present financial situation by collecting information
regarding net worth and cash flow statements, tax returns, insurance policies, investment
portfolios, employer sponsored plans, employee benefit statements, etc. The firm advises on
ways to reduce risk and to coordinate and organize records and estate information.
•
• Retirement Analysis ‐ Identification of a client’s long‐term financial and personal goals and
objectives includes advice for accumulating wealth for retirement income or appropriate
distribution of assets following retirement. Tax consequences and implications are identified and
evaluated.
Insurance Analysis ‐ Includes risk management associated with advisory recommendations based
on a combination of insurance types to meet a client’s needs, e.g., life, health, disability, and long‐
term care insurance. This will necessitate an analysis of the cash needs of the family at death,
income needs of surviving dependents, and disability income analysis.
• Portfolio Analysis/Investment Planning – We provide investment alternatives, including asset
allocation and its effect on a client’s portfolio. We evaluate economic and tax characteristics of
existing investments as well as their suitability for a client’s objectives. We identify and evaluate
tax consequences and their implications.
• Education Savings Analysis –Alternatives and strategies with respect to the complete or partial
funding of college or other post‐secondary education.
• Estate Analysis – We provide advice with respect to property ownership, distribution strategies,
estate tax reduction, charitable giving, and tax payment techniques.
• Corporate Executive Planning – Concentrated stock holdings may result from company stock
options, mergers, acquisitions, IPOs, or other events, and are an important consideration when
doing proper planning for experienced executives.
The recommendations and solutions are designed to achieve the desired goals, subject to periodic
evaluation of the financial plan, which may require revision to meet changing circumstances. Financial
plans are based on your financial situation, based on the information provided to the firm. You should
notify us promptly of any change to your financial situation, goals, objectives, or needs.
We offer ongoing planning and consulting services on an annual basis that may include periodic meetings
with clients to review progress towards stated goals, a review of asset performance, implementation
services, and minor updates to the existing plan.
You are under no obligation to act on our financial planning recommendations. Should you choose to act
on any of our recommendations, you are not obligated to implement the financial plan through any of our
other investment advisory services. Moreover, you may act on our recommendations by placing securities
transactions with any advisory, brokerage, insurance, or other professional services provider you choose.
Information related to tax or legal consequences provided as part of a plan or consultation is for
informative purposes only. You are encouraged to contact your tax professionals or attorneys for tax or
legal advice.
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C) Tailoring our services to individual needs and restrictions on investing
While clients share many similarities, we manage portfolios with the purpose of reaching investment goals
that are suitable for the individual client. We will not manage accounts if the client's goals are not
compatible with one of our investment styles. We will, however, monitor any client accounts even if the
goal is not compatible with our philosophy or investment style. Accounts that we manage will be separate,
not pooled, and held at a custodian independent of us.
Clients may impose restrictions on investing in certain securities or types of securities in some of the
portfolios in which we maintain discretion. We inform clients when, and if, these restrictions are not
possible.
D) Wrap fee programs
We do not manage wrap fee programs.
E) Assets under management
As of December 31, 2025, we managed approximately $164,594,287 in discretionary assets and no non‐
discretionary assets.
Item 5 Fees and Compensation
A) How we are compensated for our services
We are compensated by charging asset‐based fees on accounts that we manage, oversee, consult upon,
or monitor for performance. (In other words, our fees are based on a percentage of assets under
management, consultation, or review.) These asset‐based fees generally differ depending on the job we
are hired to do. We clearly delineate the nature of each fee we charge and the service provided for the
fee.
Our fees are negotiable, and we generally take into account portfolio size, and/or “familial relationship”
(Where we group several clients together in order to provide a common discount.)
We charge a maximum annual fixed fee of 1.5% of assets under management, payable quarterly, in arrears
or in advance, for accounts that we manage with discretion.
Performance measurement services are billed at a lower rate than investment management services.
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B) How we bill for our fees
Our clients pay us quarterly fees. Clients may pay by check or have us invoice the custodian to deduct it
from the accounts.
If your fees are due in arrears, we calculate quarterly fees on the ending value of your account for the
relevant calendar quarter. For example, the fees for the first quarter (i.e., January, February, and March)
are based on the ending account value as of March 31 and are due in April. Conversely, if your fees are
due in advance, we calculate quarterly fees based on the ending value of your account as of the last day
of the previous quarter. For example, fees for the first quarter (i.e., January, February, and March) are
based on the account value as of December 31 and are due in January. Fees for partial periods will be
prorated based on the number of days for which you were a client.
When management fees are billed directly, payment is due within 30 days of the invoice. Where agreed
upon, we will deduct our fees directly from the designated account; we typically will invoice your
custodian in the first month following the recently completed calendar quarter. We will deduct our
advisory fee only when the following requirements are met:
•
You provide our firm with written authorization permitting the fees to be paid directly from
your account held by the qualified custodian.
•
The qualified custodian agrees to send you a statement, at least quarterly, indicating all
amounts disbursed from your account, including the amount of the advisory fee paid directly
to our firm.
We encourage you to carefully review the statement(s) you receive from the qualified custodian. If you
have questions or if you did not receive a statement from your custodian, call our main office number
located on the cover page of this brochure.
Negotiability of Fees: We allow investment adviser representatives servicing the account to negotiate the
exact investment management fees within the range disclosed in our Form ADV Part 2A Brochure. As a
result, the Associated Person servicing your account may charge more or less for the same service than
another Associated Person of our firm. Further, our annual investment management fee may be higher
than that charged by other investment advisors offering similar services/programs.
Billing on Cash Positions: The firm treats cash and cash equivalents as an asset class. Accordingly, unless
otherwise agreed in writing, all cash and cash equivalent positions (e.g., money market funds, etc.) are
included as part of assets under management for purposes of calculating the firm’s advisory fee. At any
specific point in time, depending upon perceived or anticipated market conditions/events (there being no
guarantee that such anticipated market conditions/events will occur), the firm may maintain cash and/or
cash equivalent positions for defensive, liquidity, or other purposes. While assets are maintained in cash
or cash equivalents, such amounts could miss market advances and, depending upon current yields, at
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any point in time, the firm’s advisory fee could exceed the interest paid by the client’s cash or cash
equivalent positions.
Billing on Margin: Unless otherwise agreed in writing, the gross amount of assets in the client’s account,
including margin balances, is included as part of assets under management for purposes of calculating the
firm’s advisory fee. Clients should note that this practice will increase total assets under management,
used to calculate advisory fees that will, in turn, increase the amount of fees collected by our firm. This
practice creates a conflict of interest in that our firm has an incentive to use margin in order to increase
the amount of billable assets. At all times, the firm and its Associated Persons strive to uphold their
fiduciary duty of fair dealing with clients. Clients are free to restrict the use of margin by our firm.
However, clients should note that any restriction on the use of margin might negatively impact an
account’s performance in a rising market.
Periods of Portfolio Inactivity: The firm has a fiduciary duty to provide services consistent with the client’s
best interest. As part of its investment advisory services, the firm will review client portfolios on an
ongoing basis to determine if any changes are necessary based upon various factors, including but not
limited to investment performance, fund manager tenure, style drift, account additions/withdrawals, the
client’s financial circumstances, and changes in the client’s investment objectives. Based upon these and
other factors, there may be extended periods of time when the firm determines that changes to a client’s
portfolio are neither necessary nor prudent. Notwithstanding, unless otherwise agreed in writing, the
firm’s annual investment advisory fee will continue to apply during these periods, and there can be no
assurance that investment decisions made by the firm will be profitable or equal any specific performance
level(s).
Retirement Plan Fees
Fees for SIMPLE plans are based upon a percentage of plan assets or a fixed annual fee, as agreed upon
between the plan sponsor and us. The exact fee is negotiated on a case‐by‐case basis depending upon the
plan's needs. Typically, fees will be payable quarterly in advance. The exact services to be provided, the
fee to be paid by the client, fee payment arrangements, how to terminate the contract, and other terms
will be clearly stated in the plan consulting agreement signed by the client and us. Typically, the Plan
authorizes the Plan’s recordkeeper (or other custodian of the Plan’s assets) to remit the compensation
directly to Sage Investment Counsel from Plan assets. Notwithstanding the Plan’s obligation to pay
compensation, the Plan may elect within its sole discretion to pay any or all compensation to Sage
Investment Counsel in lieu of payment by the Plan; provided that any compensation remaining unpaid
after thirty (30) days from the date of invoice shall be due and payable immediately by the Plan.
Financial Planning Fees
Prior to engaging us to provide financial planning services, you will be required to enter into a written
agreement with us. The annual agreement will set forth the terms and conditions of the engagement and
will describe the scope of the services to be provided, as well as the fees that will be due from the client.
Fees are negotiable based on the facts and circumstances of the client's financial situation, income, and
the complexity of the requested services. Generally, we charge a maximum, fixed annual fee of up to
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$15,000. The agreed‐upon annual fee is due and payable quarterly in advance. Other fee payment
arrangements may be negotiated on a case‐by‐case basis. All such arrangements will be clearly set forth
in the agreement signed by you and us. In any case, we do not require you to pay fees six or more months
in advance and in excess of $1,200. Fees are payable upon receipt as invoiced.
The financial planning agreement may be terminated by any of the parties to the agreement by providing
written notice to the other parties. Upon termination, fees will be prorated based on the work completed
prior to termination. Any prepaid unearned fees for that period will be refunded to the client.
C) Fees or expenses paid in connection with our advisory services
In addition to the advisory fee that clients pay us, clients also pay brokerage fees and fees charged by any
mutual fund or exchange‐traded fund (together, “fund”) that they hold. There may also be incidental
charges or fees charged by the custodian of your account for services that may or may not be related to
trading.
For brokerage services, we recommend Charles Schwab & Co., Inc. (Schwab), a FINRA‐registered broker‐
dealer, member SIPC, for account brokerage and custodial services. Please see Item 12 of this brochure
for more information about our brokerage practices and our relationship with Schwab.
Your investment return will be reduced by fees and expenses that a mutual fund or exchange‐traded fund
(together, “funds”) that you hold charges. When evaluating our services, you should take into account
both the fees that we charge and the fees charged by the funds in your account. Funds can charge
management fees, fund expense fees, and distribution fees. Some mutual funds impose an initial or
deferred sales charge (although we try not to buy funds that have sales charges for our clients). Funds
deduct fees from your investment in the fund. You will find a description of a fund’s fees and expenses in
its prospectus. You can invest in a fund on your own, without using our services.
We currently recommend the use of Schwab as the custodian of your discretionary and non‐discretionary
accounts. However, as disclosed above, shares of American Funds mutual funds are held with American
Funds Service Company, a mutual fund transfer agent registered under the Securities Exchange Act of
1934. Where the client elects to have the advisory fee deducted from the account, American Funds will
calculate the fees for those accounts on a periodic basis pursuant to the advisory agreement and will
directly debit the account for the fees. American Funds will then remit payment of the fees to us. Clients
will receive account statements directly from American Funds at least quarterly.
We may make trades as a block where possible and when we believe it is advantageous to our clients.
This permits the trading of aggregate blocks of securities coming from or going to multiple client accounts.
When your account participates in an aggregate trade, the price for the security will be the average cost
per unit for the block.
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Broker transaction costs are shared equitably among clients, but may still vary from account to account
based on activity.
See the section titled “Brokerage Practices” of this brochure for additional information.
D) Termination of advisory contract
If you did not receive our disclosure brochure document(s) at least 48 hours prior to signing a portfolio
management agreement with our firm, you will have five (5) business days in which to cancel the
agreement without penalty. Thereafter, either party may terminate the portfolio management agreement
upon 30‐days’ written notice to the other party. You will incur a pro rata charge for services rendered
prior to the termination of the portfolio management agreement, which means you will incur advisory
fees only in proportion to the number of days in the quarter for which you are a client. If you are billed in
arrears, any fees owed become due immediately. If you have prepaid advisory fees in advance that we
have not yet earned, you will receive a prorated refund of those fees.
E) Compensation for the sale of securities or other investment products
We do not accept compensation for the sale of securities. We do receive benefits (see section titled
“Brokerage Practices”) through participation in the institutional service program at Schwab. However, the
benefits we receive do not depend upon the amount of brokerage commissions we direct to them.
One or more persons associated with our firm are licensed as independent insurance agents. These
persons will earn commission‐based compensation for selling insurance products, including insurance
products they sell to our clients. Insurance commissions earned by these persons are separate from and
in addition to our advisory fees. The sale of insurance instruments and other commissionable products
offered by our associated persons is intended to complement our advisory services. However, this practice
presents a conflict of interest because persons providing investment advice on behalf of our firm who are
insurance agents have an incentive to recommend insurance products to you for the purpose of
generating commissions rather than solely based on your needs. We address this conflict of interest by
recommending insurance products only where we, in good faith, believe that it is appropriate for the
client’s particular needs and circumstances, and only after a full presentation of the recommended
insurance product to our client. In addition, we explain the insurance underwriting process to our clients
to illustrate how the insurer also reviews the client’s application and disclosures prior to the issuance of a
resulting insuring agreement. Clients to whom the firm offers advisory services are informed that they are
under no obligation to purchase insurance services. Clients who choose to purchase insurance services
are under no obligation to do so through our licensed associated persons and may use any insurance
brokerage firm and agent they choose.
Where fixed annuities are sold, clients should also note that the annuity sales result in substantial up‐
front commissions and ongoing trails based on the annuity’s total value. In addition, many annuities
contain surrender charges and/or restrictions on access to your funds. Payments and withdrawals can
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have tax consequences. Optional lifetime income benefit riders are used to calculate lifetime payments
only and are not available for cash surrender or in a death benefit unless specified in the annuity contract.
In some annuity products, fees can apply when using an income rider. Annuity guarantees are based on
the financial strength and claims‐paying ability of the issuing insurance company. We urge our clients to
read all insurance contract disclosures carefully before making a purchase decision. Rates and returns
mentioned on any program presented are subject to change without notice. Insurance products are
subject to fees and additional expenses.
Item 6 Performance‐Based Fees and Side‐by‐Side Management
In addition to charging an “Asset‐based fee,” or a fee as a percentage of assets under management or
review, Sage Investment Counsel currently offers one investment program known as the “MAGI,” where
the fee is based solely on the performance of the client account. These accounts are primarily comprised
of individual equity positions and, for the most part, are considered “concentrated portfolios” as they
generally hold less than 25 stocks or ETFs. All accounts will hold some level of cash. There is no annual
management fee charged against a “MAGI” account; however, a negotiable monitoring fee of up to 0.25%
may be charged as agreed upon and set forth in the advisory agreement between the client and us.
Additionally, the performance portion of the fee will be based on a share of the capital gains/Dividends
and Income or capital appreciation of the account for the contract period of the account (usually a 12‐
month period) Each account in this program is subject to one or more “hurdles” which must be
surmounted for the contract period in question before the fee can be calculated and invoiced.
The performance fee is subject to negotiation but cannot exceed 15% of the account Total Return for any
given contract year. The hurdles may be negotiated. For example, an annual contract period hurdle of 6%
return, plus additional hurdles such as a cumulative return of 6% since the inception of an account, may
apply. Each “MAGI” account may also include a “high water mark” based on the highest closing Net
Balance recorded for previous contract years. The performance fee may be entirely eliminated or reduced
if a previous anniversary “high water mark” is not reached. Each MAGI account is negotiated in advance
as to these particulars and governed by an agreement signed in advance by the client and Sage Investment
Counsel. Each agreement is for a 12‐month period and may be cancelled by either party at any time, with
30 days' written notice.
The account will incur additional execution‐related expenses included but not limited to commissions,
markups/markdowns, security exchange fees, foreign security fees or taxes, or other Custodial/Broker‐
Dealer fees. The annual return used to calculate the “Performance‐based Fee” will be net of these account
fees and expenses.
In the interest of full and fair disclosure and fully informed consent, the following possibilities arise from
the Incentive Fee based on Performance:
Incentive fee arrangements may create an incentive for the Adviser to make investments that are more
risky or speculative than might be the case in the absence of a fee based on performance. Investors are
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advised that the Adviser may receive increased compensation (compared to a fixed Asset‐based fee)
based on unrealized appreciation as well as realized gains on assets.
Sage Investment Counsel offers this “Performance‐Based Fee” program only to “Qualified Investors” as
defined by the Securities Exchange Commission Rule 205‐3(d)(1).
Item 7 Types of Clients
We offer investment advice to individuals, pension and profit sharing plans, trusts, charitable
organizations, and businesses.
We generally prefer that our clients have Total Investment accounts with a dollar value of at least
$2,000,000. Account minimums are negotiable and can vary depending on the clients and our willingness
at any time to undertake new business. In some cases, we would impose no minimum.
Item 8 Methods of Analysis, Investment Strategies, and Risk of Loss
A) Method of analysis and investment strategy used in formulating investment advice
All investments contain some element of risk. We make no guarantee of investment success.
We try to mitigate risk by managing portfolios with a long‐term approach to investing. Occasionally, we
might use shorter‐term strategies when buying or selling securities, but that is not our focus. Our strategy
is to concentrate investments in a smaller number of holdings when possible. We believe this approach
allows us to focus on our best investment ideas.
Client accounts may make use of money market funds to hold cash balances. Your account may also make
use of mutual funds or exchange‐traded funds.
You may not be invested in the same securities as other clients. For example, we may consider a security
worth holding for a client who has already bought it, but determine that the same security is not priced
low enough in relation to our estimate of its intrinsic worth to be an appropriate investment for a new
client, or for new additions of capital by existing clients. One outcome of this approach to investing is that
newer clients often will not hold some securities that older clients have bought and continue to hold.
We often hold U.S. Treasury Inflation‐protected security funds, Short‐term Government and Corporate
Bonds, Bond funds, ETF’s, Money Markets, or Cash when we do not find stocks or other investments we
want to buy.
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In cases in which clients wish to be fully invested in equities at all times, or maintain an over‐weighted
position in a particular security, or wish to place constraints on ownership of certain securities, we can
accommodate them. In most cases, however, we recommend that clients let us have the full range of
discretion.
We use a variety of techniques, resources, and methods to help determine the types of securities we wish
to own in your account. We also learn as much about you, your needs, and your goals as we possibly can
before we make recommendations to you about your investments.
B) Risk involved in our investment strategies
Despite our belief in the long‐term desirability of focusing capital in a relatively few securities,
concentration can expose your portfolio to greater company‐specific and industry‐related risk, especially
if one or more particular investments perform poorly. You should consider the risk that greater
concentration poses, weigh it against the possible benefits (which are not guaranteed and may not occur),
and seek investment advice elsewhere if you would prefer a more diversified approach.
Even a diversified portfolio of stocks can suffer losses, of course. Risk to investments can come from
declines in all investment markets in general, or from declines in particular sectors or individual securities.
Global, national, and regional economic risks, such as war or recession, can also cause losses. Industry‐
specific and company‐specific problems, such as changes in the nature of a business or adverse legal or
regulatory developments, are possible causes of loss as well.
Investments other than common stock can also suffer losses. For example, fixed‐income instruments
(such as bonds, notes, and bills) typically decline in value when interest rates rise (and increase in value
when rates decline). Also, the bonds of a company that suffers a credit agency rating downgrade, or that
cannot make scheduled bond payments, will generally decline in price.
Inflation may erode the purchasing power of an investment. It is possible that an investment that has
returned a positive amount in nominal terms may not have kept up with inflation, particularly after taxes,
and thus could still have a negative “real” (inflation‐adjusted) return.
In some cases, we may use a combination of securities to allocate your assets and attempt to mitigate
your risk through a balanced portfolio. Securities may include mutual funds, index funds, and ETFs. Other
securities we may or may not use are individual equities or bonds. We attempt to mitigate some
investment risk by diversifying your account across markets (i.e., Domestic, International, and Emerging)
and market segments (i.e., Equities, Bonds, and Cash). For the most part, we will use broadly diversified
mutual funds, indexes, and ETFs, which will further help to mitigate some forms of investment risk.
However, as we stated above, even a diversified portfolio of securities can suffer losses.
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Although it is not part of our core strategy, from time‐to‐time, where suitable, clients with higher risk
tolerance may elect to make use of the following investment strategies or techniques: hedging strategies
(using options and margin transactions), short‐selling, and/or short‐term trading.
• Hedging Strategies using Options and Margin Transactions:
• Options are complex securities that involve risks and are not suitable for everyone. Options
trading can be speculative in nature and can carry a substantial risk of loss. It is generally
recommended that you only invest in options with risk capital. An option is a contract that gives
the buyer the right, but not the obligation, to buy or sell an underlying asset at a specific price on
or before a certain date (the "expiration date"). The two types of options are calls and puts: A call
gives the holder the right to buy an asset at a certain price within a specific period of time. Calls
are similar to having a long position on a stock. Buyers of calls hope that the stock will increase
substantially before the option expires. A put gives the holder the right to sell an asset at a certain
price within a specific period of time. Puts are very similar to having a short position on a stock.
Buyers of puts hope that the price of the stock will fall before the option expires. Selling options
is more complicated and can be even riskier.
Risks pertaining to options buyers are:
• Risk of losing your entire investment in a relatively short period of time.
• The risk of losing your entire investment increases if, as expiration nears, the stock is
below the strike price of the call (for a call option) or if the stock is higher than the strike
price of the put (for a put option).
• European style options, which do not have secondary markets on which to sell the options
prior to expiration, can only realize their value upon expiration.
• Specific exercise provisions of a specific option contract may create risks.
• Regulatory agencies may impose exercise restrictions, which stop you from realizing
value.
Risks pertaining to options sellers are:
• Options sold may be exercised at any time before expiration.
• Covered Call traders forgo the right to profit when the underlying stock rises above the
strike price of the call options sold and continue to risk a loss due to a decline in the
underlying stock.
• Writers of Naked Calls risk unlimited losses if the underlying stock rises.
• Writers of Naked Puts risk unlimited losses if the underlying stock drops.
• Writers of naked positions run margin risks if the position goes into significant losses. Such
risks may include liquidation by the broker.
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• Writers of call options could lose more money than a short seller of that stock could on
the same rise in that underlying stock. This is an example of how leverage in options can
work against the options trader.
• Writers of Naked Calls are obligated to deliver shares of the underlying stock if those call
options are exercised.
• Call options can be exercised outside of market hours, such that effective remedy actions
cannot be performed by the writer of those options.
• Writers of stock options are obligated under the options that they sold, even if a trading
market is not available or if they are unable to perform a closing transaction.
• The value of the underlying stock may surge or ditch unexpectedly, leading to automatic
exercises.
Other risks related to options include:
• The complexity of some option strategies is a significant risk on its own.
• Option trading exchanges or markets and options contracts themselves are open to
changes at all times.
• Options markets have the right to halt the trading of any options, thus preventing
investors from realizing value.
• Risk of erroneous reporting of exercise value.
•
If an options brokerage firm goes insolvent, investors trading through that firm may be
affected.
Internationally traded options have special risks due to timing across borders.
•
• Margin strategies allow an investor to purchase securities on credit and to borrow on securities
already in their custodial account. Interest is charged on any borrowed funds for the period that
the loan is outstanding. When you purchase securities, you may pay for the securities in full, or
you may borrow part of the purchase price from your broker/dealer. If you intend to borrow funds
in connection with your account, you will be required to open a margin account, which will be
carried by the broker/dealer of your account. The securities purchased in such an account are the
broker/dealer’s collateral for its loan to you. If the securities in a margin account decline in value,
the value of the collateral supporting this loan also declines, and, as a result, a brokerage firm is
required to take action, such as issue a margin call and/or sell securities or other assets in your
accounts, in order to maintain the necessary level of equity in the account. It is important that
you fully understand the risks involved in trading securities on margin, which are applicable to any
margin account that you may maintain, including any Margin Account that may be established as
a part of our advisory services and held by your broker/dealer. These risks include the following:
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• You can lose more funds than you deposit in your margin account.
• The broker/dealer can force the sale of securities or other assets in your account.
• The broker/dealer can sell your securities or other assets without contacting you.
• You may not be able to choose which securities or other assets in your margin account
are liquidated or sold to meet a margin call.
• The broker/dealer may move securities held in your cash account to your margin account
and pledge the transferred securities.
• You may not be entitled to an extension of time on a margin call.
• Short‐term trading generally holds a greater risk, and clients should be aware that there is a material
risk of loss using any of those strategies.
• Short‐selling involves the sale of a security that is borrowed rather than owned. When a short sale is
effected, the investor is expecting the price of the security to decline in value so that a purchase or
closeout of the short sale can be effected at a significantly lower price. The primary risks of effecting
short sales are the availability to borrow the stock, the unlimited potential for loss, and the
requirement to fund any difference between the short credit balance and the market value of the
security.
Investing in securities involves a risk of loss that you, as a client, should be prepared to bear.
C) Risk involved in our security selection
While we may provide advice on a number of different types of securities, our primary focus is on
exchange‐listed and over‐the‐counter equity securities, mutual funds, ETFs, and bonds issued by the
United States government and United States corporations.
Concentrated Position Risk: Certain Associated Persons may recommend that clients concentrate account
assets in an industry or economic sector. In addition to the potential concentration of accounts in one or
more sectors, certain accounts may, or may be advised to, hold concentrated positions in specific
securities. Therefore, at times, an account may, or may be advised to, hold a relatively small number of
securities positions, each representing a relatively large portion of assets in the account. As a result, the
account will be subject to greater volatility than a more sector‐diversified portfolio. Investments in issuers
within an industry or economic sector that experiences adverse economic, business, political conditions,
or other concerns will impact the value of such a portfolio more than if the portfolio’s investments were
not so concentrated. A change in the value of a single investment within the portfolio will affect the overall
value of the portfolio and will cause greater losses than it would in a portfolio that holds more diversified
investments.
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Cybersecurity Risks: Our firm and our service providers are subject to risks associated with a breach in
cybersecurity. Cybersecurity is a generic term used to describe the technology, processes, and practices
designed to protect networks, systems, computers, programs, and data from cyber‐attacks and hacking
by other computer users, and to avoid the resulting damage and disruption of hardware and software
systems, loss or corruption of data, and/or misappropriation of confidential information. In general, cyber‐
attacks are deliberate; however, unintentional events may have similar effects. Cyber‐attacks may cause
losses to clients by interfering with the processing of transactions, affecting the ability to calculate net
asset value, or impeding or sabotaging trading. Clients may also incur substantial costs as a result of a
cybersecurity breach, including those associated with forensic analysis of the origin and scope of the
breach, increased and upgraded cybersecurity, identity theft, unauthorized use of proprietary
information, litigation, and the dissemination of confidential and proprietary information. Any such
breach could expose our firm to civil liability as well as regulatory inquiry and/or action. In addition, clients
could be exposed to additional losses as a result of unauthorized use of their personal information. While
our firm has established a business continuity plan and systems designed to prevent cyber‐attacks, there
are inherent limitations in such plans and systems, including the possibility that certain risks have not
been identified. Similar types of cybersecurity risks are also present for issuers of securities, investment
companies, and other investment advisers in which we invest, which could result in material adverse
consequences for such entities and may cause a client's investment in such entities to lose value.
Pandemic Risk: Large‐scale outbreaks of infectious disease can greatly increase morbidity and mortality
over a wide geographic area, crossing international boundaries, and causing significant economic, social,
and political disruption. It is difficult to predict the long‐term impact of such events because they are
dependent on a variety of factors, including the global response of regulators and governments to address
and mitigate the worldwide effects of such events. Workforce reductions, travel restrictions,
governmental responses and policies, and macroeconomic factors could negatively impact investment
returns.
Preferred Securities Risk: Preferred Securities have similar characteristics to bonds in that preferred
securities are designed to make fixed payments based on a percentage of their par value and are senior
to common stock. Like bonds, the market value of preferred securities is sensitive to changes in interest
rates as well as changes in issuer credit quality. Preferred securities, however, are junior to bonds with
regard to the distribution of corporate earnings and liquidation in the event of bankruptcy. Preferred
securities that are in the form of preferred stock also differ from bonds in that dividends on preferred
stock must be declared by the issuer’s board of directors, whereas interest payments on bonds generally
do not require action by the issuer’s board of directors, and bondholders generally have protections that
preferred stockholders do not have, such as indentures that are designed to guarantee payments – subject
to the credit quality of the issuer – with terms and conditions for the benefit of bondholders. In contrast,
preferred stocks generally pay dividends, not interest payments, which can be deferred or stopped in the
event of credit stress without triggering bankruptcy or default. Another difference is that preferred
dividends are paid from the issue’s after‐tax profits, while bond interest is paid before taxes.
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As discussed above, the securities that we focus on carry systematic risk (associated with fluctuation in
the general level of securities prices and overall market risks), and unsystematic risk (associated with
individual events that affect a particular security). Even a security we analyze properly may lose money
for our clients. We analyze securities in good faith, but our judgment may be incorrect, causing losses for
our clients.
Item 9: Disciplinary Information
With regard to the regulatory record of our firm and employees:
A) Our firm and employees have not been involved in any legal event involving a criminal or civil action
in a domestic, foreign, or military court of competent jurisdiction.
B) Our firm and employees have not been involved in any administrative proceeding before the SEC, any
other federal regulatory agency, any state regulatory agency, or any foreign financial regulatory
authority.
C) Our firm and employees have not been involved in a self‐regulatory organization proceeding.
Item 10 Other Financial Industry Activities and Affiliations
A) Broker‐dealer registration
Neither the firm nor any of our management persons is registered as, or has pending applications to
register as, a broker‐dealer, Futures Commission Merchant, Commodity Pool Operator, or Commodity
Trading Advisor, or as an associated person of any of the foregoing types of entities.
B) Other industry registrations
Insurance Activities
Please refer to Item 5 above for information about compensation received by licensed individuals
associated with our firm for the sale of insurance products. Clients are under no obligation to utilize the
insurance services offered through persons associated with our firm.
C) Affiliations
Not applicable.
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D) Selection of other investment advisers
Occasionally, we will recommend other investment advisers to our clients. We receive no compensation
directly or indirectly from these investment advisers that would create a material conflict of interest.
These investment Advisers charge their own fees. On occasion, we are able to negotiate lower fees for
you with these advisers, but we make no guarantee that this will always be the case.
We receive no compensation if we refer you to a lawyer, accountant, or other professional.
Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
A) Code of Ethics
We have adopted a Code of Ethics that affirms our investment policies and fiduciary duties to our clients.
We will be happy to send you a copy of this Code of Ethics upon request. You can also find a copy of our
Code of Ethics on our website at www.SageInv.com.
B) Recommendation of securities to clients in which our firm or a related person has a material financial
interest
We do not recommend securities to you for which our firm or employees have a material financial interest.
C) Investment in the same securities as clients
Our firm and our employees may buy or sell securities identical to those we recommend to you. We have
a policy that no person employed by us may purchase or sell a security in such a way as to disadvantage
you. We have established the following procedures to avoid a conflict of interest so that we can meet our
fiduciary responsibilities to you:
• Our firm and employees shall not buy or sell securities for their portfolios when their decision is
derived from information gathered while working at our firm, unless the information is also
available to the investing public on inquiry.
• Our firm and employees shall not make any personal gain from the market impact of a trade by
our firm on your behalf.
• Our list of securities holdings for everyone associated with our firm is updated daily.
• We require that our employees act in accordance with applicable federal and state laws, and rules
and regulations governing registered investment advisory practices.
• Employees not in observance of the above are subject to termination.
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D) Timing of the firm’s or related person’s trading
We allow our firm and employees to trade securities at the same time we trade for you, if the trading is
done as part of an allocated trade where clients and the firm/employees are on equal footing. We do not
allow the firm and our employees to use trading to take advantage of clients, and they and we cannot
knowingly trade before clients.
Item 12 Brokerage Practices
A) Factors for selecting broker‐dealers
Sage Investment Counsel has an institutional custodial relationship with Charles Schwab & Co., Inc.
(Schwab), a FINRA‐registered broker‐dealer, member SIPC. Schwab Advisor Services is Schwab’s business
serving independent investment advisory firms like us. We are independently owned and operated and
not affiliated with Schwab. Schwab will hold your assets in a brokerage account and will buy and sell
securities in your account(s) upon our instructions. While we recommend that you use Schwab as
custodian/broker, you will decide whether to do so, and you will open your account with Schwab by
entering into an account agreement directly with them. We do not open the account for you.
Your Custody and Brokerage Costs
Schwab generally does not charge you separately for custody services, but is compensated by charging
commissions or other fees on trades that it executes or that settle into your Schwab account. However,
Schwab offers commission‐free trades for certain online transactions, including equities and exchange
traded funds (“ETFs”).
In addition to commissions, Schwab charges a flat dollar amount as a “prime broker” or “trade away” fee
for each trade that we have executed by a different broker‐dealer, but where the securities bought or the
funds from the securities sold are deposited (settled) into your Schwab account.
A1) Research and other soft dollar benefits
Sage Investment Counsel receives some economic benefits from Schwab Advisor Services in the form of
access to its institutional brokerage, trading, custody, reporting, and related services, many of which are
not typically available to Schwab retail customers. Schwab also makes available various support services.
Some of those services help us manage or administer our clients’ accounts, while others help us manage
and grow our business. Schwab’s support services are generally available on an unsolicited basis (we do
not have to request them) and at no charge to us as long as we keep a total of at least $10 million of our
clients’ assets in accounts at Schwab. If we have less than $10 million in client assets at Schwab, Schwab
may charge us quarterly service fees. Below is a detailed description of Schwab’s support services.
Services that Benefit You: Schwab’s institutional brokerage services include access to a broad range of
investment products, execution of securities transactions, and custody of client assets. The investment
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products available through Schwab include some that we might not otherwise have access to, or that
would require a significantly higher minimum initial investment by our clients. Schwab’s services
described in this paragraph generally benefit you and your account.
Services that May Not Directly Benefit You: Schwab also makes available to us other products and services
that benefit us but may not directly benefit you or your account. These products and services assist us in
managing and administering our clients’ accounts. They include investment research, both Schwab’s own
and that of third parties. We may use this research to service all or some substantial number of our clients’
accounts, including accounts not maintained at Schwab. In addition to investment research, Schwab also
makes available software and other technology that:
• provide access to client account data (such as duplicate trade confirmations and account
statements);
facilitate trade execution and allocate aggregated trade orders for multiple client accounts;
•
• provide pricing and other market data;
facilitate payment of our fees from our clients’ accounts; and
•
• assist with back‐office functions, recordkeeping, and client reporting.
Services that Generally Benefit Only Us: Schwab also offers other services intended to help us manage and
further develop our business enterprise. These services include:
• educational conferences and events;
technology, compliance, legal, and business consulting;
•
• publications and conferences on practice management and business succession; and
• access to employee benefits providers, human capital consultants, and insurance providers.
Schwab provides some of these services itself. In other cases, it will arrange for third‐party vendors to
provide the services to us. Schwab also discounts or waives its fees for some of these services or pays all
or a part of a third party’s fees. Schwab also offers us other benefits, such as occasional business
entertainment for our personnel.
Additionally, we have received certain hard‐dollar benefits from Schwab to help us pay for certain
transition costs, software purchases, and compliance assistance services. Clients should be aware of this
conflict and take it into consideration in making a decision whether to custody their assets with firms
recommended by our firm. However, Sage Investment Counsel understands its duty for best execution
and considers all factors in making recommendations to clients. These additional services may be useful
in servicing all Sage Investment Counsel clients, and may not be used in connection with any particular
account that may have paid compensation to the firm providing such services. While we may not always
obtain the lowest commission rate, Sage Investment Counsel believes the rate is reasonable in relation to
the value of the brokerage and research services provided.
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Schwab Securities Lending Program
Through your relationship with Schwab, you are able to enroll in Schwab’s fully paid Securities Lending
program, which enables qualified investors to lend fully paid‐for securities to Schwab. Schwab earns
revenue from lending these securities to other clients of Schwab, and a portion of that revenue is shared
with you and Sage Investment Counsel. If you elect to participate in this program, Sage Investment
Counsel will receive compensation from Schwab. The receipt of this extra compensation creates a conflict
of interest, because this extra compensation may cause our firm to hold a security in your account that
would otherwise be liquidated, but not for the receipt of additional compensation. This conflict is
mitigated by our adherence to our fiduciary obligations and the requirement that investment decisions
made by the Associated Person servicing your account must be in your best interest. Additionally, if an
account holds these positions, Sage Investment Counsel's compensation will increase nominally, but the
security will also generate income for your account. Not all accounts or clients qualify for this program.
A2) Brokerage for client referrals
We do not recommend broker‐dealers based on referrals.
A3) Directed Brokerage
As mentioned above in this section, we ask you to allow us to control the selection of the broker/dealer
used for your account. We do this because we believe there are great efficiencies to be had from
concentrating our volume with a limited number of brokerage firms.
If you direct us to use a particular broker‐dealer, and if we make an exception and consent to this
restriction, you should understand that we may not be authorized to negotiate trading costs and may not
be able to achieve volume discounts or best execution for you. Under these conditions, you might pay
higher trading costs and commissions than other clients.
Where appropriate, based on the Client’s individual circumstances, we may recommend that the Client
open an account with American Funds, typically to purchase F‐2 Class Shares as all or part of their
investment portfolio at American Funds, whereby American Funds acts as transfer agent. We also provide
management and/or consulting services for college savings plans and retirement plans through American
Funds and/or its affiliates.
B) Aggregate trades
When we have a trade to do for multiple clients, we may place the trade in a block. When we make a
block trade, we use the block‐trading methodology provided by Schwab.
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Item 13 Review of accounts
A) Frequency and nature of reviews
William Dirk Calvin, CEO, or Jackson Calvin, CFO, CCO, and/or the investment adviser representative
assigned to your account, monitors accounts on a continuous basis and performs frequent internal
reviews of your accounts to analyze funds available, asset weightings, and asset mixes. Account
performance reports are generated and evaluated at a minimum of once per quarter. We recommend a
formal review with the client at least annually.
Where clients have engaged us for annual financial planning services, the assigned Investment Adviser
Representative will periodically meet with the client to review progress towards stated goals, a review of
asset performance, implementation services, and minor updates to the existing plan. These reviews will
include a review of the client’s overall position in relation to their goals and objectives. The client will be
responsible for providing updated information necessary to assess their current financial condition, goals,
and objectives.
B) Other than periodic review of accounts
We may make a more frequent review of your account if there are unusual market, economic, or political
events, if there is a significant change in your life or circumstances, or if there is a need or opportunity to
execute a trade.
Additional financial planning reviews may be necessary to address changes in a client’s goals or current
situation.
C) Reports provided to clients
We write and send periodic newsletters to our clients. Account Performance reports are generated every
calendar quarter for internal review; copies are available to clients upon request. Clients may view the
holdings, allocations, and performance of all the accounts we manage or monitor for them on a daily basis
by accessing the client web portal of Schwab or on the client web platform of our third‐party performance
measurement service. Clients must request and receive credentials to access these platforms. See the
section titled “Custody” below for reports that your custodian will provide to you.
When applicable, we may provide clients with periodic written reports regarding reviews or updates to
financial plans.
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Item 14 Client Referrals and Other Compensation
A) Economic benefits to our firm from sources other than clients
We receive payments for our services only from clients.
However, as described in Item 12 above, we receive economic benefits from our custodial broker‐dealer in the
form of support products and services they make available to other independent investment advisors whose clients
maintain their accounts at these custodial broker‐dealers. The availability of custodial products and services is not
dependent upon or based on the specific investment advice we provide our clients, such as buying or selling specific
securities or specific types of securities for our clients. The products and services provided by the custodial broker‐
dealer, how they benefit us, and the related conflicts of interest are described above (see Item 12 – Brokerage
Practices).
B) Compensation
We do not compensate any person outside of our firm for client referrals.
Item 15 Custody
We do not have physical custody of any of your funds and/or securities. However, we are deemed to have
limited or constructive custody over your funds or securities solely because of the fee deduction authority
granted by you, and in cases where we accept standing letters of authorization to transfer funds from
your account to a third party. We maintain safeguards in accordance with regulatory requirements
regarding custody of client assets. Your funds and securities will be held with an unaffiliated bank, broker‐
dealer, or other independent, qualified custodian. In some cases, as a paying agent for our firm, the
account custodian will calculate the advisory fee based on your advisory agreement with us, and they will
directly debit your account(s) for the payment of our advisory fees.
Statements and confirmations are sent to you by the custodian of your account. The statements may be
monthly or quarterly. The statement will show all cash, cash‐equivalents, and security transactions in your
account, as well as account balances and the market value of your account.
You will receive account statements from the independent, qualified custodian(s) holding your funds and
securities at least quarterly. The account statements from your custodian(s) will indicate the amount of
our advisory fees deducted from your account(s) each billing period. You should carefully review account
statements for accuracy.
If you have questions or if you did not receive a statement from your custodian, please contact us at (615)
591‐1210.
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Item 16 Investment Discretion
If we manage your account on a discretionary basis, you give our firm written authority to determine the
securities we buy or sell for you, the amount of securities we buy or sell for you, and to determine the
broker‐dealer we use for your securities transactions. In some cases, you may impose limitations on our
discretionary authority.
Item 17 Voting Client Securities
We do not accept authorization to vote proxies on behalf of clients. At your request, we may offer you
advice regarding corporate actions and the exercise of your proxy voting rights. If you own shares of
applicable securities, you or your designated representative is responsible for exercising your right to vote
as a shareholder. In most cases, you will receive proxy materials directly from the account custodian.
However, in the event we were to receive any written or electronic proxy materials, we would forward
them directly to you by mail, unless you have authorized our firm to contact you by electronic mail, in
which case, we would forward any electronic solicitations to vote proxies. If you have questions about a
particular proxy voting matter, you can contact us at (615) 591‐1210.
Item 18 Financial Information
We are required in this Item to provide you with certain financial information or disclosures about our
firm's financial condition. We do not require the prepayment of over $1,200, six or more months in
advance. Additionally, we have no financial commitment that impairs our ability to meet contractual
commitments to clients, and we have not been the subject of a bankruptcy proceeding.
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Privacy Notice
This notice is being provided to you in accordance with the Securities and Exchange Commission’s rule regarding the
privacy of consumer financial information (“Regulation S‐P”). Please take the time to read and understand the
privacy policies and procedures that we have implemented to safeguard your nonpublic personal information.
INFORMATION WE COLLECT
Sage Investment Counsel LLC (Sage) must collect certain personally identifiable financial information about its
customers to provide financial services and products. The personally identifiable financial information that we gather
during the normal course of doing business with you may include:
information we receive from you on applications or other forms;
information about your transactions with us, our affiliates, or others;
information we receive from a consumer reporting agency.
•
•
•
INFORMATION WE DISCLOSE
We do not disclose any nonpublic personal information about our customers or former customers to anyone, except
as permitted or required by law, or as necessary to provide services to you. In accordance with Section 248.13 of
Regulation S‐P, we may disclose all of the information we collect, as described above, to certain nonaffiliated third
parties such as our attorneys, accountants, auditors, and persons or entities that are assessing our compliance with
industry standards. We enter into contractual agreements with all nonaffiliated third parties that prohibit such third
parties from disclosing or using the information other than to carry out the purposes for which we disclose the
information.
CONFIDENTIALITY AND SECURITY
We restrict access to nonpublic personal information about you to those Employees who need to know that
information to provide financial products or services to you. We maintain physical, electronic, and procedural
safeguards that comply with federal standards to guard your nonpublic personal information.
Changes to Our Privacy Policy
In the event there is a material change to our privacy policy regarding how we use your confidential information, we
will provide written notice to you. If applicable, we will provide you with an opportunity to limit or opt out of such
disclosure arrangements.
ACCURACY
Sage strives to maintain accurate personal information in our client files at all times. However, as personal situations,
facts, and data change over time, we encourage our clients to provide feedback and updated information to help us
meet our goals.
If you have questions or need to update your information, please contact our Chief Compliance Officer at 615‐591‐
1210 or email us at info@SageInv.com.
Effective October 2022