Overview
- Headquarters
- Rochester, NY
- Average Client Assets
- $0.4 million
- SEC CRD Number
- 3254
Fee Structure
Primary Fee Schedule (FIRM BROCHURE 08062025)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | $250,000 | 3.00% |
| $250,001 | $1,000,000 | 2.50% |
| $1,000,001 | and above | 2.00% |
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $26,250 | 2.62% |
| $5 million | $106,250 | 2.12% |
| $10 million | $206,250 | 2.06% |
| $50 million | $1,006,250 | 2.01% |
| $100 million | $2,006,250 | 2.01% |
Clients
- HNW Share of Firm Assets
- 15.00%
- Total Client Accounts
- 8,163
- Discretionary Accounts
- 3,974
- Non-Discretionary Accounts
- 4,189
Services Offered
Services: Financial Planning, Portfolio Management for Individuals, Investment Advisor Selection, Educational Seminars
Regulatory Filings
Additional Brochure: FIRM BROCHURE 03172026 (2026-03-24)
View Document Text
Sage Rutty & Co., Inc.
100 Corporate Woods, Suite 300
Rochester, New York 14623
(585) 232-3760
(866) 902-0273 facsimile
(800) 733-1133 toll free
www.sagerutty.com
March 17, 2026
FORM ADV PART 2
This brochure provides information about the qualifications and
business practices of Sage Rutty & Co., Inc. If you have any questions
about the contents of this brochure, please contact us at (585) 232-
3760. The information in this brochure has not been approved or
verified by the United States Securities and Exchange Commission or
by any state securities authority.
Additional information about Sage Rutty & Co., Inc. is also available
on the SEC’s website at www.adviserinfo.sec.gov. The searchable
IARD/CRD number for Sage Rutty & Co., Inc. is 3254. Sage Rutty &
Co., Inc. is a Registered Investment Adviser. Registration with the
United States Securities and Exchange Commission or any state
securities authority does not imply a certain level of skill or training.
Sage Rutty & Co., Inc
Form ADV Part 2A: Firm Brochure
IAD/CRD No.: 3254
SEC File No.: 801-35917
Contents
SUMMARY OF MATERIAL CHANGES _______________________________________________________________ 3
ADVISORY BUSINESS _____________________________________________________________________________ 4
Our Company & Principals _________________________________________________________________________________ 4
Types of Services We Offer _________________________________________________________________________________ 4
Customization of Accounts & Restrictions on Investments ____________________________________________________ 4
Financial Planning _________________________________________________________________________________________ 4
Fees for Planning Services __________________________________________________________________________________ 5
QRP (Formerly SIP) Management____________________________________________________________________________ 6
Wrap Fee Programs ________________________________________________________________________________________ 6
Asset Advisor _____________________________________________________________________________________________ 6
CustomChoice ____________________________________________________________________________________________ 6
FundSource® ______________________________________________________________________________________________ 7
FundSource FoundationsSM _________________________________________________________________________________ 7
FundSource® Pathways® Blends _____________________________________________________________________________ 7
Personalized Unified Managed Account – UMA _______________________________________________________________ 8
Allocation Advisors ________________________________________________________________________________________ 8
Masters ___________________________________________________________________________________________________ 8
Wells Fargo COMPASS® ____________________________________________________________________________________ 9
Private Advisor Network ____________________________________________________________________________________ 9
The Private Investment Management (PIM®) Program _________________________________________________________ 9
Client Assets Managed by Us _______________________________________________________________________________ 9
FEES AND COMPENSATION ______________________________________________________________________ 10
Financial Planning Department Fees _______________________________________________________________________ 10
Compensation ___________________________________________________________________________________________ 10
Deduction of Our Fees ____________________________________________________________________________________ 12
Other Fees and Expenses _________________________________________________________________________________ 12
Payment of Fees in Advance _______________________________________________________________________________ 13
Other Compensation We May Receive ______________________________________________________________________ 13
ACCOUNT TERMINATION ________________________________________________________________________ 13
ACKNOWLEDGMENT OF OUR FIDUCIARY STATUS WITH RESPECT TO RETIREMENT ACCOUNTS _____ 14
PERFORMANCE-BASED FEES AND SIDE-BY-SIDE MANAGEMENT ___________________________________ 14
TYPES OF CLIENTS _______________________________________________________________________________ 14
METHODS OF ANAYSIS, INVESTMENT STRATEGIES AND RISK OF LOSS _____________________________ 14
DISCIPLINARY INFORMATION ____________________________________________________________________ 15
OTHER FINANCIAL INDUSTRY ACTIVITES AND AFFILIATIONS ______________________________________ 15
Pending and Current Registrations with Broker/Dealers ______________________________________________________ 15
Registrations or Applications of our Firm or Associated Person(s) with Futures Commission or Commodity Pool
Operators ________________________________________________________________________________________________ 15
Material Relationships and Conflicts of Interest _____________________________________________________________ 15
Recommendation and Selection of Other Investment Advisers for Your Account(s)_____________________________ 16
CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT TRANSACTIONS AND PERSONAL TRADING
_________________________________________________________________________________________________ 16
Code of Ethics____________________________________________________________________________________________ 16
Participation or Interest in Client Transactions ______________________________________________________________ 16
Personal Trading _________________________________________________________________________________________ 16
BROKERAGE PRACTICES _________________________________________________________________________ 16
Research or Soft Dollar Benefits ___________________________________________________________________________ 16
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Form ADV Part 2A: Firm Brochure
IAD/CRD No.: 3254
SEC File No.: 801-35917
Trading Practices _________________________________________________________________________________________ 16
Brokerage for Client Referrals _____________________________________________________________________________ 17
Directed Brokerage _______________________________________________________________________________________ 17
Aggregation of Trades _____________________________________________________________________________________ 17
Economic Benefits of Being on the Schwab Platform ________________________________________________________ 17
REVIEW OF ACCOUNTS __________________________________________________________________________ 18
CLIENT REFERRALS AND OTHER COMPENSATION ________________________________________________ 18
CUSTODY _______________________________________________________________________________________ 18
INVESTMENT DISCRETION _______________________________________________________________________ 18
VOTING CLIENT SECURITIES _____________________________________________________________________ 19
FINANCIAL INFORMATION _______________________________________________________________________ 19
FORM ADV PART 2B BROCHURE SUPPLEMENTS ___________________________________________________ 19
Zachary T. Armstrong, CFP® ______________________________________________________________________________ 20
Corey Van Lare, CFP® ____________________________________________________________________________________ 22
David L. DeWind _________________________________________________________________________________________ 24
Kristin M. Dowejko _______________________________________________________________________________________ 26
Sara Groschadl __________________________________________________________________________________________ 28
Curt Ehrlich _____________________________________________________________________________________________ 30
David Swain _____________________________________________________________________________________________ 32
Nicolas Spinelli __________________________________________________________________________________________ 34
Caroline Hill, MBA _______________________________________________________________________________________ 36
Connor B. Holly, CFP® ____________________________________________________________________________________ 38
Wayne Holly _____________________________________________________________________________________________ 40
Jeff Jones ________________________________________________________________________________________________ 42
Ryleigh Manser __________________________________________________________________________________________ 44
Kim L. Nugent, CFP® _____________________________________________________________________________________ 46
Gina M. Griffo, CPFA® ____________________________________________________________________________________ 48
Kimberly Schulwitz, CFP®, MBA __________________________________________________________________________ 50
Parker Burke Gingerich Group ____________________________________________________________________________ 52
Douglas Parker, CFP®, AIF® _____________________________________________________________________________ 53
James P. Burke, CFP® ___________________________________________________________________________________ 54
Craig D. Gingerich, CFP®, AIF® ___________________________________________________________________________ 55
Colin Young, CFP®, AIF® ________________________________________________________________________________ 56
Steve Ciotti, CFP® ______________________________________________________________________________________ 57
Sunny Ramirez _________________________________________________________________________________________ 58
Laura J. Parker, MBA _____________________________________________________________________________________ 59
Joseph S. Parks __________________________________________________________________________________________ 61
Brennan Redmond, CFA, CFP® ___________________________________________________________________________ 63
Teresa Robinson, CFP® ___________________________________________________________________________________ 65
Sage Advisors ___________________________________________________________________________________________ 67
Neil S. Frood, JD _______________________________________________________________________________________ 68
Laura S. Frood, CFP®, AAMS® ___________________________________________________________________________ 69
Joshua Slish _____________________________________________________________________________________________ 70
Matthew Webster, CFP® _________________________________________________________________________________ 72
Aaron Young, MSPFP, CFP®, CRPC®, CHSA® _______________________________________________________________ 74
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Form ADV Part 2A: Firm Brochure
IAD/CRD No.: 3254
SEC File No.: 801-35917
SUMMARY OF MATERIAL CHANGES
The purpose of this section is to outline material changes since the last update of the Sage, Rutty & Co., Inc.
Investment Advisor Brochure. The date of the last update was September 4, 2025. There have been no
material changes since that update.
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SEC File No.: 801-35917
ADVISORY BUSINESS
Our Company & Principals
Sage Rutty & Co. Inc. (SRC) is a federally registered investment advisor with the Securities and Exchange
Commission (SEC). Since 1937 Sage Rutty & Co., Inc. has also been registered with the Securities and
Exchange Commission as a broker/dealer offering investment advice. For more than 100 years, Sage Rutty
& Co., Inc. has helped families invest and manage their financial assets, allowing them to create and
preserve wealth for generations. The President of Sage Rutty is Mr. Trevor Holly.
Types of Services We Offer
Sage Rutty provides advisory services through various platforms.
1. Wrap Fee Programs - Sage Rutty has wrap fee programs we utilize at the following custodians:
First Clearing, LLC1, SEI Investment Management Corp., and Schwab Advisor Services, a division
of Charles Schwab & Co., Inc (“Schwab”).
2. Financial Planning Department advisory platform - Salaried members of Sage Rutty’s financial
planning department work with advisory representatives to develop a written financial strategy for
clients based on their particular financial situation, investment objectives and needs.
3. QRP - Under the QRP (formerly SIP) advisory service platform, SRC advisory representatives
gather information from qualified plan participant clients to develop investment strategies and
recommendations for plan participants based on their particular financial situation, investment
objectives and needs. Implementation of investment recommendations made by SRC advisory
representatives may be either at the discretion of the Advisor or the plan participant client
depending on the nature of the relationship. All changes will be executed through the qualified
plan program.
Customization of Accounts & Restrictions on Investments
All advisory services are specific to the individual client’s needs. After an initial meeting to discuss in detail
the client’s overall financial picture, this discussion may include, but is not limited to all relevant financial
background and future goals, family dynamics and retirement and estate needs. A recommendation is then
presented by the advisor representative for input from each client. All clients are expected to be very
involved in this process allowing the client and advisor to reach the best plan available that meets the client’s
individual needs. If needed, and as mutually agreed to by us, the client may restrict certain types of
investments in their account.
Financial Planning
Under the Financial Planning Department advisory service platform, salaried members of Sage Rutty’s
financial planning department work with your Financial Advisor to develop a written financial strategy based
on your particular financial situation, investment objectives, and risk tolerance.
Several levels of planning services are available to provide you with a detailed plan addressing your
individual planning questions. However, implementation of plan recommendations is at the full discretion of
the client.
Once a client has expressed an interest in contracting for a financial plan, relevant preliminary data is
gathered. Based on this information, the client's objectives, and the areas to be covered in the plan, a fee (if
any) is calculated. If the fee is agreeable to the client, more detailed information about the client is collected
in a confidential questionnaire. A financial planning agreement, outlining the work to be done, is prepared for
the client's signature. Supporting documents such as recent personal and business tax returns, wills and
trusts financial statements, Social Security information and liability statements are requested from the client.
Work is begun upon Sage Rutty’s receipt of the completed questionnaire, signed financial planning
agreement, and an upfront deposit of $500. The balance of the fee is due upon presentation of the
completed plan.
If the client decides not to proceed with the preparation of the plan within five (5) business days from the date
of the agreement, Sage Rutty will return the client's retainer fee and all supporting documents.
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SEC File No.: 801-35917
Sage Rutty’s Financial Planning Department offers a Comprehensive Financial Plan to its clients. A variety of
topics, included below, may be included within the plan based on the client’s situation, goals, and available
information.
•
•
Tax efficiency of investments
•
Short and long-term projections
of cash flow, income taxes and
balance sheet
Projections of estate tax and
distributions
•
Retirement feasibility
•
Risk management planning
•
Retirement income planning
•
•
Social Security claiming analysis
Review of life, disability, and
long-term care insurance needs
•
• Goal prioritization
Recommendation for review of
property and casualty insurance
•
Proactive tax planning
•
Education funding analysis
•
Roth conversion strategies
•
Tax-return review
•
Charitable and personal giving
strategies
The plan, when presented to the client, will make generic recommendations of appropriate strategies and
investments. Implementation of any recommendation is at the sole discretion, and responsibility, of the client.
If the client is interested in purchasing investments, specific investment products will be recommended by the
advisory Representative in his/her capacity as a registered representative or insurance agent.
In addition to our Financial Planning Department, individual Advisors at Sage, Rutty may also provide fee-
based planning services and/or consulting services to their clients. A financial plan is designed to help the
client with all aspects of financial planning with or without ongoing investment management after the financial
plan is completed. The financial plan may include, but is not limited to: a net worth statement; a cash flow
statement; a review of investment accounts, including reviewing asset allocation and providing repositioning
recommendations; strategic tax planning; a review of retirement accounts and plans including
recommendations; a review of insurance policies and recommendations for changes, if necessary; one or
more retirement scenarios; estate planning review and recommendations; and education planning with
funding recommendations.
Financial planning is a discovery process whereas situations may occur where the client is unaware of
certain financial exposures or predicaments. Detailed investment advice and specific recommendations are
provided as part of a financial plan; however, implementation of the recommendations is at the discretion of
the client. Financial planning can range in complexity, and as a result, planning fees can be adjusted at the
discretion of the Advisor or Sage Rutty.
Fees for Planning Services
The Comprehensive Financial Plan fee for a financial plan is a set published price. The fee structure utilized
in any given situation shall be fully discussed with the client and disclosed in the Financial Planning
Agreement, which the client signs with Sage Rutty prior to the commencement of any services. Some of the
possible fee structures are:
•
Comprehensive Financial Plan Fee: a fixed published fee of $3,000 with activities covered
depending on the specific service requested and the nature and complexity of each client's
circumstances.
•
Hourly Fees: individual Advisors at Sage Rutty may charge an hourly fee typically ranging from
$250-$500 per hour for services which may vary depending upon the needs of the client and the
complexity of the plan/consulting. The exact hourly rate, as well as the work to be performed,
will be specifically disclosed and agreed to by the client.
For financial planning engagements, a portion of the planning fee will be due and payable at the time the
Financial Planning Agreement is signed with the balance of the fee due as portions of the plan are completed
and delivered to the client. In the event that the client’s situation is substantially different than disclosed at
the initial meeting, a revised fee will be provided for mutual agreement. The client must approve the change
of scope in advance of the additional work being performed when a fee increase is necessary.
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SEC File No.: 801-35917
Sage Rutty clients will not be charged more than an initial fee of $3,000 for any financial plan. The Financial
Planning Agreement by and between Sage Rutty and the client may be canceled at any time by providing
written notice to the other party of their desire to cancel the agreement. In either case, all checks should be
paid to the firm and not your Advisor.
QRP (Formerly SIP) Management
Sage Rutty Financial Advisors gather information from qualified retirement plan participant clients to develop
investment strategies and recommendations for plan participants based on their particular financial situation,
investment objectives and needs. Implementation of investment recommendations made by Sage Rutty
Financial Advisors is at either the discretion of the participant client or their Financial Advisor, as determined
by written agreement and is executed through the qualified retirement plan program.
Sage Rutty may utilize a third-party platform, Pontera (formerly FeeX), which is an Order Management
System to facilitate management of held away assets such as defined contribution plan participant accounts
held in qualified retirement plan programs. The platform allows the Financial Advisor to avoid being
considered to have custody of Client funds since Sage Rutty does not have direct access to Client log-in
credentials to affect trades. In order to engage in the use of the platform, both the Client and Financial
Advisor will need to execute the Pontera agreement. As part of this agreement, the advisory fee will be
disclosed to Client, with a maximum rate of 1.00%. Sage Rutty is not affiliated with the platform in any way. A
link will be provided to the Client allowing them to connect an account(s) to the platform. Once Client
account(s) is connected to the platform, the Financial Advisor will review the current account allocations.
When deemed necessary, the Financial Advisor will rebalance the account considering client investment
goals and risk tolerance, and any change in allocations will consider current economic and market trends.
The goal is to improve account performance over time, minimize loss during difficult markets, and manage
internal fees that harm account performance. The Financial Advisor will regularly review the available
investment options in these accounts, monitor them, and rebalance and implement strategies in the same
way they do in other accounts, as deemed necessary.
Wrap Fee Programs
Sage Rutty has a wrap fee program we utilize at the following custodians: First Clearing, LLC1, SEI
Investment Management Corp., and Schwab Advisor Services, a division of Charles Schwab & Co., Inc
(“Schwab”). After an evaluation of your individual situation and objectives, your Financial Advisor will work
with you to select the program that best suits your needs.
When you participate in a wrap program, your net fees generally include management fees, performance
reporting, transaction fees, and may also include custody fees. Non-wrap programs charge these fees
separately, and the net cost of these programs could be higher or lower than the cost of the combined
services under a wrap program. Sage Rutty & Co., Inc. and your Financial Advisor will share in a portion of
the management fees that are charged to you. We do not charge our clients higher advisory fees based on
their trading activity, but you should be aware that we may have an incentive to limit our trading activities in
your account(s) because we may be charged for executed trades.
Asset Advisor
The Asset Advisor program is designed for investors seeking the investment knowledge, experience and
guidance of a financial advisor, and the flexibility to hold multiple products, including stocks, bonds and
select mutual funds in a single account. An annual fee (billed quarterly) covers the cost of advice and
transactions and includes periodic performance reports to track portfolio progress.
Advisory products are not designed for excessively traded or inactive accounts and are not suitable for all
clients. You should carefully review the Advisory Disclosure Document associated with the program for a full
description of services, including fees and expenses and those fees or expenses that may be excluded.
CustomChoice
The CustomChoice program is designed for investors seeking a diversified investment program that includes
the investment knowledge and objective advice of a financial advisor who can provide guidance in
constructing a customized portfolio of mutual funds. The program’s broad universe of mutual funds includes
many that are only available to institutional investors.
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Form ADV Part 2A: Firm Brochure
IAD/CRD No.: 3254
SEC File No.: 801-35917
Advisory products are not designed for excessively traded or inactive accounts and are not suitable for all
clients. You should carefully review the Advisory Disclosure Document associated with the program for a full
description of services, including fees and expenses and those fees or expenses that may be excluded.
FundSource®
The FundSource program is designed for investors who want a diversified portfolio of mutual funds that fits
their personal investment goals. It provides a framework for establishing an investment strategy that takes
into account your financial goals, risk tolerance and willingness to make adjustments as your life changes.
Then, working with your financial advisor, you develop a plan tailored to your needs.
The FundSource program offers professionally managed portfolios of mutual funds tied to specific
investment objectives. A key element of the program is an advice process to help you choose the predefined
portfolio – or create a customized portfolio using recommended funds – that best fits your investment goals
and tolerance for risk.
The investment return and principal return of a mutual fund will fluctuate so that an investor’s shares, when
redeemed, may be worth more or less than their original price.
The fees for advisory programs listed are asset based and assessed quarterly in advance. There may be a
minimum fee to maintain this type of account. Fees include advisory services, performance measurement,
transaction costs, custody services and trading. These fees do not cover the fees and expenses of any
underlying exchange traded funds, closed-end funds or mutual funds in the portfolio.
Advisory accounts are not designed for excessively traded or inactive accounts and may not be suitable for
all investors. Please carefully review the Advisory Disclosure Document associated with the program for a
full description of our services, including fees and expenses. The minimum account size for these programs
is $25,000.
FundSource FoundationsSM
The FundSource Foundations program gives you access to professionally managed portfolios of mutual
funds aligned for specific goals and investment objectives. The program offers active portfolio management,
ongoing mutual fund analysis, automatic rebalancing and performance monitoring.
The FundSource Foundations program is designed for investors who want a diversified portfolio of mutual
funds that fits their personal investment goals. It offers the expertise of professional investment managers in
constructing and managing a portfolio based on Wells Fargo Investment Institute analysis and advice.
The investment return and principal return of a mutual fund will fluctuate so that an investor’s shares, when
redeemed, may be worth more or less than their original price.
The fees for advisory programs listed are asset based and assessed quarterly in advance. There may be a
minimum fee to maintain this type of account. Fees include advisory services, performance measurement,
transaction costs, custody services and trading. These fees do not cover the fees and expenses of any
underlying exchange traded funds, closed-end funds or mutual funds in the portfolio.
Advisory accounts are not designed for excessively traded or inactive accounts and may not be suitable for
all investors. Please carefully review the Advisory Disclosure Document associated with the program for a
full description of our services, including fees and expenses. The minimum account size for this program is
$10,000.
FundSource® Pathways® Blends
With the Pathways portfolios, you get access to blends of Russell mutual funds based on the analysis and
advice of Russell Investments, which has been serving institutional clients for more than 40 years.
Through the Pathways portfolios, you gain access to Russell’s research, analysis and investment strategies,
as well as ongoing review of your investment portfolio.
The Pathways portfolios are designed for investors who want a diversified investment program that includes
an active approach to asset allocation, prefer professional portfolio managers who can make investment
decisions on their behalf, and appreciate a program that includes portfolio monitoring, automatic rebalancing
and quarterly reporting.
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SEC File No.: 801-35917
The investment return and principal return of a mutual fund will fluctuate so that an investor’s shares, when
redeemed, may be worth more or less than their original price.
The fees for advisory programs listed are asset based and assessed quarterly in advance. There may be a
minimum fee to maintain this type of account. Fees include advisory services, performance measurement,
transaction costs, custody services and trading. These fees do not cover the fees and expenses of any
underlying exchange traded funds, closed-end funds or mutual funds in the portfolio.
Advisory accounts are not designed for excessively traded or inactive accounts and may not be suitable for
all investors. Please carefully review the Advisory Disclosure Document associated with the program for a
full description of our services, including fees and expenses. The minimum account size for these programs
is between $10,000 and $2,000,000.
Personalized Unified Managed Account – UMA
The Personalized Unified Managed Account (UMA), formerly known as the Diversified Managed Allocations
(DMA) program, is designed for investors seeking the ability to customize a portfolio to their specific needs
and goals, along with guidance from an experienced, professional money manager. UMA offers the
combination of investment strategies from various investment managers, mutual funds and exchange-traded
funds (ETFs) on a single wealth management platform. Masters, Wells Fargo COMPASS® and Allocation
Advisors are all exclusively available under the Personalized UMA program.
Exchange Traded Funds are subject to risks similar to those of stocks. Investment returns may fluctuate and
are subject to market volatility, so that an investor’s shares, when redeemed or sold, may be worth more or
less than their original cost. Exchange Traded Funds may yield investment results that, before expenses,
generally correspond to the price and yield of a particular index. There is no assurance that the price and
yield performance of the index can be fully matched.
The investment return and principal return of a mutual fund will fluctuate so that an investor’s shares, when
redeemed, may be worth more or less than their original price.
Advisory products are not designed for excessively traded or inactive accounts and are not suitable for all
clients. You should carefully review the Advisory Disclosure Document associated with the program for a full
description of services, including fees and expenses and those fees or expenses that may be excluded. The
minimum account size for this program is $50,000.
Allocation Advisors
Allocation Advisors is designed for investors seeking professionally managed portfolios composed primarily
of exchange-traded funds (ETFs), with the goal of providing diversification while keeping underlying
investment costs to a minimum.
Exchange Traded Funds are subject to risks similar to those of stocks. Investment returns may fluctuate and
are subject to market volatility, so that an investor’s shares, when redeemed or sold, may be worth more or
less than their original cost. Exchange Traded funds may yield investment results that, before expenses,
generally correspond to the price and yield of a particular index. There is no assurance that the price and
yield performance of the index can be fully matched.
Advisory products are not designed for excessively traded or inactive accounts and may not be suitable for
all investors. You should carefully review the Advisory Disclosure Document associated with the program for
a full description of services, including fees and expenses and those fees or expenses that may be excluded.
The minimum account size for this program is between $10,000 and $50,000 depending on the program or
strategy selected.
Masters
The Masters program is designed for investors seeking personalized investment portfolios with access to
the nation’s top institutional investment managers. It offers a complete package of services including
guidance for selecting investment managers, flexibility in portfolio management, and ongoing monitoring and
evaluation.
Advisory products are not designed for excessively traded or inactive accounts and are not suitable for all
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SEC File No.: 801-35917
clients. You should carefully review the Advisory Disclosure Document associated with the program for a full
description of services, including fees and expenses and those fees or expenses that may be excluded. The
minimum account size for this program is $100,000.
Wells Fargo COMPASS®
The Wells Fargo COMPASS® advisory program provides an asset allocation or style- specific portfolio to
meet long-term investment objectives. It is designed for investors who prefer a portfolio manager who can
make investment decisions on their behalf. The program offers objective advice, professional money
management, the simplicity of one account, and quarterly performance reporting.
General Disclosure: The fees for the Wells Fargo COMPASS® advisory program are asset based and
assessed quarterly in advance. There is a minimum fee of $250 per calendar quarter to maintain this type of
account. Fees include advisory services, performance measurement, transaction costs, custody services and
trading. These fees do not cover the fees and expenses of any underlying exchange traded funds, closed-
end funds or mutual funds in the portfolio. Advisory accounts are not designed for excessively traded or
inactive accounts and may not be suitable for all investors. Please carefully review the Advisory Disclosure
Document for a full description of our services, including fees and expenses. The minimum account size for
this program is between $150,000 and $250,000.
Private Advisor Network
Private Advisor Network is designed for investors seeking direct access to professional money managers
and their investment services. It offers the flexibility of individual security ownership for tax and planning
purposes, and the ability to customize an investment portfolio to specific needs and circumstances.
Advisory products are not designed for excessively traded or inactive accounts and are not suitable for all
clients. You should carefully review the Advisory Disclosure Document associated with the program for a full
description of services, including fees and expenses and those fees or expenses that may be excluded. The
minimum account size for this program is $100,000.
The Private Investment Management (PIM®) Program
Our brokerage firm offers the Private Investment Management (PIM®) program which is a customized
portfolio management program geared toward your specific investment goals. As your portfolio manager,
your financial advisor actively manages your portfolio on an ongoing, discretionary basis using his or her
individual investment style.
The fees for advisory programs listed are asset based and assessed quarterly in advance. There may be a
minimum fee to maintain this type of account. Fees include advisory services, performance measurement,
transaction costs, custody services and trading. These fees do not cover the fees and expenses of any
underlying exchange traded funds, closed-end funds or mutual funds in the portfolio.
Advisory accounts are not designed for excessively traded or inactive accounts and may not be suitable for
all investors. Please carefully review the Advisory Disclosure Document associated with the program for a
full description of our services, including fees and expenses.
Client Assets Managed by Us
U.S. Dollar Amount
Total Number of Accounts
$ 1,796,182,896.17
3,974
Discretionary
$ 1,661,617,180.38
4,189
Non-Discretionary
$ 3,457,800,076.55
8,163
Total
As of 12/31/2025
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IAD/CRD No.: 3254
SEC File No.: 801-35917
FEES AND COMPENSATION
Financial Planning Department Fees
• Comprehensive Financial Plan $3,000.00
• Fixed Hourly Rate $250.00 - $500.00
Compensation
All of the program accounts described in this brochure are charged a fee on eligible assets (i.e., the total
value of securities, money market funds and cash) under management. To follow, you will find a list of the
programs we offer, and the fees associated with each. Your fees will include investment management, which
includes portfolio monitoring, reporting, clearance, and purchase and sales transaction costs. Fees will not
include things such as transaction fees (e.g., wires and transfers) or other charges (e.g., FedEx).
Commissions and other fees will be charged on assets held outside of your wrap account (see “C” below.)
Fees for accounts may be adjusted based on value or for multiple accounts.
FundSource® CustomChoice® Program Fees
Minimum FundSource® Account Size: $25,000
$10,000 minimum)
(FundSource Foundation
℠
Standard Fee
2.00%
Fee Schedule
Asset Advisor Program Fees
Asset Advisor accounts are charged an all-inclusive fee that covers advisory,
execution, custodial, and reporting services. Billed quarterly in advance, the
standard Asset Advisor fee schedule is based on program eligible assets:
Account Asset Value
First $250,000
Next $750,000
Over $1,000,000
Standard Fee
3.00%
2.50%
2.00%
COMPASS Program Fees
Minimum Account Size $150,000
Standard Fee
2.24%
Fee Schedule
Personalized Unified Managed Account “UMA” Program Fees
Minimum Account Size $50,000 (Optimal Blends $250,000)
Standard Fee
2.50%
Fee Schedule
Masters Program Fees
Minimum Account Size $100,000
Standard Fee
2.50%
Fee Schedule
Allocation Advisors Program Fees
Minimum Account Size $25,000 - $50,000
Standard Fee
2.25%
Fee Schedule
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Pathways Program Fees
Minimum Account Size $25,000
Standard Fee
2.20%
Fee Schedule
Private Investment Management “PIM®” Program Fees
PIM accounts are charged an all-inclusive fee that covers advisory, execution,
custodial and reporting services. Billed quarterly in advance, the standard PIM fee
schedule is based on program eligible assets:
Account Asset Value Standard Fee
First $250,000
Next $750,000
Over $1,000,000
3.00%
2.50%
Negotiable
SEI Investment Management Corp. (SEI) Program Fees
SEI accounts are charged an all-inclusive fee on eligible assets that covers
advisory, execution, custodial, and reporting services. Billed quarterly in arrears:
Account Asset Value Annualized Fee
First $999,999
Over $1,000,000
2.00% - 1.00%
Negotiable
Schwab Program Fees
Schwab accounts are charged a fee on eligible assets that covers advisory,
execution, custodial, and reporting services. Advisory fee billing will be monthly
calculated on the Average Daily Balance and may be charged either in advance or
arrears.
You may pay custodial fees, charges imposed directly by a mutual fund, index
fund, or exchange traded fund which shall be disclosed in the fund’s prospectus
(i.e., fund management fees and other fund expenses), mark-ups and mark-
downs, spreads paid to market makers, wire transfer fees, fees for trades executed
away from custodian and other fees and taxes on accounts and securities
transactions. These fees are not included within the wrap-fee you are charged by
our firm
Account Asset Value Annualized Fee
First $999,999
Over $1,000,000
1.00% - 1.50%
Negotiable
Schwab has eliminated commissions for online trades of equities, ETFs and
options (subject to $0.65 per contract fee). This means that, in most cases, when
we buy and sell these types of securities, we will not have to pay any commissions
to Schwab. We encourage you to review Schwab’s pricing to compare the total
costs of entering into a wrap fee arrangement versus a non-wrap fee arrangement.
If you choose to enter into a wrap fee arrangement, your total cost to invest could
exceed the cost of paying for brokerage and advisory services separately. To see
what you would pay for transactions in a non-wrap account please refer to
Schwab’s most recent pricing schedules available at schwab.com/aspricingguide.
QRP Program Fees
Annual Minimum Fee
Account Value Fees
$250 to $1000
0.05% - 1.00% of
account value
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You should be aware that program fees charged may be higher or lower than those otherwise available if
you were to select a separate brokerage service and negotiate commissions in the absence of the extra
advisory service provided. Our fee schedules may be subject to negotiation depending upon a range of
factors including, but not limited to account sizes and overall range of services provided.
You should consider the value of these advisory services when making such comparisons. The combination
of custodial, advisory and brokerage services may not be available separately or may require multiple
accounts, documentation and fees. You should also consider the amount of anticipated trading activity when
selecting among the programs and assessing the overall cost. Advisory programs typically assume a normal
amount of trading activity and, therefore, under particular circumstances, prolonged periods of inactivity or
asset allocations with significant fixed income or cash weightings may result in higher fees than if
commissions were paid separately for each transaction.
A portion of the fees or commissions charged for the programs described here may be paid to Sage Rutty &
Co., Inc. Financial Advisors in connection with the introduction of accounts as well as for providing client-
related services within the programs. This compensation may be more or less than a Financial Advisor would
receive if you paid separately for investment advice, brokerage, and other services, and may vary,
depending on the program or services offered.
Deduction of Our Fees
Unless agreed upon otherwise, you authorize us to deduct a quarterly fee (or monthly, in the case of
Schwab) calculated at the rate indicated in the Fee Schedule for that program from your account, in advance
(or arrears in the case of SEI or Schwab). For the purposes of calculating program fees, “total account value”
shall mean the sum of the long and short market value of all securities and mutual funds, if applicable. In
valuing the account, we will use the closing prices or, if not available, the lowest published “bid-price” and if
none exist, the last reported transaction if occurring within the last 45 days. For mutual funds, we use the
fund's most current net asset value, as computed by the fund company. In so doing, we will use information
provided by quotation services believed to be reliable.
The initial fee is calculated as of the date that the account is accepted into the program and covers the
remainder of the calendar quarter. Subsequent fees will be determined for calendar quarter (or monthly)
periods and shall be calculated on the value of the account on the last business day of the prior calendar
quarter (or the average daily balance, in the case of accounts held with Schwab).
No fee adjustment will be made during any fee period for appreciation or depreciation in the value of the
assets in your account during that period. Your account will be charged or refunded a prorated quarterly fee
on any net additions or net withdrawals in the account during a month. Fees will be charged or refunded if
the net addition or net withdrawal would generate a fee or refund of at least $40 for that quarter. Fees will be
assessed in the month following the net addition or net withdrawal. Fees are based on the value of the
assets in your account, and Sage Rutty & Co., Inc. shall not be compensated on the basis of a share of
capital gains upon or capital appreciation of the funds or any portion of your funds.
Whenever there are changes to the fee schedule, the schedule charges previously in effect shall continue
until the next billing cycle.
Other Fees and Expenses
The fee does not include certain dealer markups or markdowns, odd lot differentials, transfer taxes,
exchange fees, execution fees (foreign and/or domestic) when applicable, and any other fees required by
law. Cash balances in an account may be invested in money market mutual funds including, as permitted by
law, those with which we have agreements to provide advisory, administrative, distribution, and other
services and for which we receive compensation for the services rendered. In a low interest rate
environment, the yield that you earn on cash and cash alternatives, including cash sweep funds, CDs and
money market funds may not offset advisory fees. In some instances, the effective yield of the investment
may in fact be negative.
Non-brokerage-related fees, such as IRA fees, are not included in the wrap fee and may be charged to your
account separately. As more fully described in the fee schedules above, the fees you are charged may be
different, depending on the asset type invested by the account.
Your Financial Advisor may suggest that you use other products and services that Sage Rutty & Co., Inc.
offers, but that are not available through the program you select (“Excluded Assets”). Excluded Assets are
not charged a program fee and are not considered a part of the program or program services.
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We generally recommend that you hold these Excluded Assets in a separate brokerage account. If an
excluded fund purchased for or transferred into your account later becomes eligible for the program, program
fees will apply to that fund and it may become subject to the rebalance trading system. You will incur any
usual and customary brokerage charges and fees imposed on transactions in Excluded Assets which may
include (i) any dealer markups and odd lot differentials and transfer taxes; (ii) charges imposed by broker-
dealers and custodians other than First Clearing, LLC1 and its affiliates and fees for other products and
services that we and our affiliates may offer; (iii) offering discounts, commissions and related fees in
connection with underwritten public offerings of securities; (iv) margin interest and operational fees and
charges; (v) IRA fees; and (vi) any redemption fees, exchange fees and or similar fees (among which SEC
fees are included) imposed in connection with mutual fund transactions whereby Sage, Rutty or your
Financial Advisor may receive additional compensation on these Excluded Assets.
In addition, the firm and an Advisor may act as a placement agent for a private placement that may be
recommended to advisory clients for which the firm and this Advisor receive compensation. Such
recommendations may only be made after determining the prospective advisory client is an “Accredited
Investor” as defined under Rule 501 of Regulation D of the Securities Act of 1933. At a minimum, the items
reviewed with the client for such a recommendation include; the underlying investments or physical
properties, tax aspects, risks, and characteristics of the sponsor including financing and experience. This
investment, if purchased, is held outside of an advisory account and considered an “Excluded Asset” As
noted above, excluded assets are not also charged a program fee and are not considered part of a wrap
program or program services.
Payment of Fees in Advance
Fees are charged in advance, arrears for SEI or Schwab. If for any reason you decide to terminate your
account, we require a written five (5) day advance notice to terminate your account. Upon receipt of your
written termination notice we will pro-rate the fees charged in your account for the actual days managed and
refund any unearned fees to you. Some accounts may also be charged a small start-up fee.
Other Compensation We May Receive
In addition to our receipt of advisory fees, we may receive additional compensation from the activity in your
account in the form of marketing service fees for mutual funds (i.e., 12b-1 fees) purchased in your account.
In the event your account is a qualified ERISA account, those fees will be credited to the Plan.
Our advisors may also receive compensation for transactions (brokerage fees/commissions) executed in
your account IF those assets are held outside of one of the wrap accounts described above. We do not
reduce our advisory fees in ratio to our other compensation received from commissions and/or markups or
markdowns. You are not required to direct the transactions in your account to our affiliate; you may direct the
transactions in your account through a broker/dealer of your choice.
ACCOUNT TERMINATION
Your account agreements may be terminated by either party at any time upon notice. If you terminate your
agreement, a pro rata refund will be made, less reasonable start-up costs. You have the right, within five (5)
days of execution, to terminate the Client Agreement without penalty. In the event of cancellation of Client
agreements, fees previously paid pursuant to the fee schedule will be refunded on a pro rata basis, as of the
date notice of such cancellation is received by the non-canceling party, less reasonable start-up costs.
If you choose to terminate your agreement with any of our investment advisory programs, we can liquidate
your account if you instruct us to do so. If so instructed, we will liquidate your account in an orderly and
efficient manner. We do not charge for such redemption; however, you should be aware that certain mutual
funds impose redemption fees as stated in their fund prospectus. You should also keep in mind that the
decision to liquidate security issues or mutual funds may result in tax consequences that should be
discussed with your tax advisor.
We will not be responsible for market fluctuations in your account from the time of notice until complete
liquidation. All efforts will be made to process the termination in an efficient and timely manner. Factors that
may affect the orderly and efficient liquidation of an account might be size and types of issues, liquidity of the
markets,
1First Clearing is a trade name used by Wells Fargo Clearing Services, LLC, Member SIPC, a registered broker-dealer and non- bank affiliate of Wells Fargo
& Company.
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and market makers' abilities. Should the necessary securities' markets be unavailable, and trading
suspended, efforts to trade will be done as soon as possible following their reopening. Due to the
administrative processing time needed to terminate an advisory account, termination orders cannot be
considered market orders. It may take several business days under normal market conditions to process
your request.
ACKNOWLEDGMENT OF OUR FIDUCIARY STATUS WITH RESPECT TO
RETIREMENT ACCOUNTS
The U.S. Department of Labor issued a rule pertaining to investment advice provided to retirement investors,
called Improving Investment Advice for Workers & Retirees. The rule applies to retirement accounts
governed by the Employee Retirement Income Security Act (“ERISA”) and/or the
Internal Revenue Code (“Code”), including Individual Retirement Accounts (“IRA”) and Education Savings
Account (“ESA”). Pursuant to the rule, we are providing the following acknowledgment:
When we provide “investment advice,” as defined under Title I of ERISA or the Code, to you regarding your
retirement plan account, IRA, or ESA, we are fiduciaries within the meaning of ERISA and/or the Code. The
way we make money creates some conflicts with your interests, so when we operate as a fiduciary for your
retirement account(s) we operate under a special rule, PTE 2020-02, that requires us to act in your best
interest and not put our interest ahead of yours. To the extent that particular communications to you or
activities are considered "investment education" or otherwise non-fiduciary under ERISA, we are not a
fiduciary in connection with such communications or activities.
The Department of Labor has published a guide titled Choosing the Right Person to Give You Investment
Advice: Information for Investors in Retirement Plans and Individual Retirement Accounts, which can be
found at https://www.dol.gov/agencies/ebsa/about-ebsa/our-activities/resource-center/faqs/choosing- the-
right-person-to-give-you-investment-advice.
PERFORMANCE-BASED FEES AND SIDE-BY-SIDE MANAGEMENT
Sage Rutty & Co., Inc. does not manage accounts for a performance-based fee or share of capital gains.
TYPES OF CLIENTS
We manage assets for the following types of clients: individuals, pension and profit-sharing plans, trusts and
estates, charitable organizations, and corporations. We do not have any special fees or requirements for our
accounts in addition to the fee schedule or minimum size noted above.
METHODS OF ANAYSIS, INVESTMENT STRATEGIES AND RISK OF
LOSS
We may use various methods to assist us in managing your account, including long and short-term trading,
the use of margin and options.
We use several methods of analysis to help us manage your account. Charting will help us evaluate the
movement (i.e. trend lines) of your positions in bull (up) and bear (down) markets, along with support levels
and sector analysis, which are a part of the technical analysis of a particular stock. Although this assists us
with evaluating market risk and profitability it is not a definitive predictor of a stock’s value.
We may also use fundamental analysis, which is when we are looking at the financial and product strength of
a company and considering its competitors. We may also include as part of this analysis the position a
particular company has on a global economic scale. Both fundamental and technical analysis often includes
these fundamental factors. Fundamental will focus on the long(er) term behavior of stocks, while technical
will try to forecast shorter (less than 6 month) market trends.
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Another method we use is cyclical analysis, which looks at the growth of a stock versus various events that
might affect the price of stock at a given point in time. This evaluates the growth cycle (i.e. life cycle of a
product or company) on a long, intermediate and short term.
If your objectives include frequent or short-term trading strategies it can affect your investment results, have
tax consequences and add to your overall cost of managing your portfolio.
Please note: the use of non-traditional exchange-traded funds (“NT-ETFs”) including leveraged or inverse
exchange-traded funds, which intend to deliver a multiple, the inverse, or a multiple of the inverse,
respectively, of the performance of an underlying index or benchmark for a specified period, usually a single
day, use a range of investment strategies, including swaps, futures contracts, and other derivative
instruments. Use of these strategies exposes shareholders to a number of risks including but not limited to:
short selling risk, derivatives risk, leverage risk, credit and counterparty risk. Buy-and-hold investors should
be aware that the performance of NT-ETFs over a period longer than one day can differ significantly from
their stated daily performance objectives and can potentially expose investors to significant and sudden
losses.
There is no one method or combination of methods of evaluating a stock that is fool proof. In spite of the best
analysis and strategies, a stock can move in the wrong direction, resulting in a loss of your investment.
DISCIPLINARY INFORMATION
We are required to disclose any legal or disciplinary events that might be material to your evaluation of us,
our integrity, or that you might find important in your evaluation of us. Details regarding these disclosures can
be located by using BrokerCheck, which is a free tool to research the background and experience of financial
brokers, advisors and firms.
BrokerCheck is accessed by going to https://brokercheck.finra.org/. You can also find information from the
U.S. Securities Exchange Commission (‘SEC”) on both Investment Adviser firms and individuals registered
with the SEC at https://www.adviserinfo.sec.gov./
OTHER FINANCIAL INDUSTRY ACTIVITES AND AFFILIATIONS
Pending and Current Registrations with Broker/Dealers
The majority of our employees and our management personnel are dually registered with both our
investment adviser and our broker dealer. We do not allow our employees to register with an outside firm.
Registrations or Applications of our Firm or Associated Person(s) with Futures
Commission or Commodity Pool Operators
We are not registered with the Commodities and Futures Trading Commission, nor do we advise clients on
commodities markets.
Material Relationships and Conflicts of Interest
We have an obvious incentive for you to become our client which creates either commissions or advisory
fees for our firm. Other conflicts of interest that could affect retail investors include:
• Our Advisors could receive variable compensation based upon brokerage services or investment
advisory services that they provide to the client.
• Our Advisors receive a bonus based upon meeting certain production goals.
• Our Advisors could receive a bonus based upon new recurring revenue assets.
• Some Advisors, acting in the role of product coordinator, may earn additional compensation based
upon their role in the sales of certain investment products such as annuities, fixed income securities
and insurance.
•
IRA Rollover advice: Retirement plan participants seeking advice on what to do with their plan
assets, (e.g., 401(k), 403(b), etc.), should compare plan costs with the fees for investment options,
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trades, annual account fees and any termination costs before rolling to an IRA.
Revenue Sharing: Cash balances in an account may be invested in money market mutual funds including, as
permitted by law, those with which we have agreements to provide advisory, administrative, distribution, and
other services and for which we receive compensation for the services rendered. In a low interest rate
environment, the yield that you earn on cash and cash alternatives, including cash sweep funds, CDs and
money market funds, may not offset advisory fees. In some instances, the effective yield of the investment
may, in fact, be negative. If you desire to maintain cash balances for other than a short-term period and/or
are seeking the highest yields currently available in the market, please contact your financial professional to
discuss investment options.
Recommendation and Selection of Other Investment Advisers for Your Account(s)
Currently the investment advisers with which we work are Wells Fargo Advisors, LLC, SEI Investment
Management Corporation and Schwab.
CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT
TRANSACTIONS AND PERSONAL TRADING
Code of Ethics
Our Code of Ethics covers our Firm’s policies with regard to the conduct of the employees of our Firm. It
requires their compliance with regulations, fiduciary duties and standards of conduct. It addresses areas
such as their obligations to you, our client(s), personal securities transactions, trading and holdings, our
review of the activity of access persons, and privacy and non-public information. If you would like a copy of
this document, please request it through the contact information shown on the cover page of this brochure.
Participation or Interest in Client Transactions
Our related broker/dealer may buy, as principal, securities from your account; they in turn may sell those
securities to their brokerage clients. We will only do so with your written acknowledgement, and at the
prevailing market price. Our preference is to conduct trades on a non-principal basis.
Personal Trading
Our firm allows employees to trade in the same securities as those traded in your account. At no time
however, may they receive a better price than you or trade in their own accounts in quantities that could
affect the price of a security. Their personal trading is closely monitored to assure that they are placing your
interest ahead of their own.
BROKERAGE PRACTICES
Factors in recommending or selecting brokers to execute trades.
Research or Soft Dollar Benefits
We do not receive soft dollar benefits for the execution of trades in your accounts.
Trading Practices
As noted in this brochure, all advisory clients with managed accounts in wrap fee programs should expect
trades in those accounts to be executed through the sponsors of those programs.
Please note: As mentioned under Wrap Fee Programs above, we utilize several broker-dealers which act as
sponsors of these programs. In order that we might recommend the one which best suits your needs we
base the decision on numerous factors including program features, investment choices, cost, service level,
etc. These programs offer a variety of share classes (e.g., institutional, advisory, no-load shares, or A
shares) and waive any front-end sales charges. Institutional and advisory share classes are commonly
offered in advisory programs, though, as it is the program sponsors who control the mutual fund share class
selection, you might not be purchasing the lowest cost mutual fund shares available. These programs and
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accounts also provide additional benefits and features that may not be available in a traditional brokerage
account. Therefore, the total cost of purchasing and holding a fund in these programs may be more than in a
traditional brokerage account. Advisory-based programs are generally not designed for excessively traded or
inactive accounts and may not be appropriate for all investors.
Brokerage for Client Referrals
In our selection or recommendation of broker/dealers for your account we do not consider any referrals from
any broker/dealer or third parties.
Directed Brokerage
Not all advisers require clients to direct brokerage. With your permission we only direct your business to our
affiliate, based upon best execution. Occasionally, a client will direct us to a certain broker/dealer as they
have a situation where they receive rebates from that broker/dealer. In that event, however, we do not
monitor those execution costs unless directed to by the client.
Aggregation of Trades
We aggregate trades whenever possible, given that aggregated trades normally result in the best execution.
Economic Benefits of Being on the Schwab Platform
Sage, Rutty & Co., Inc. (SRC) may recommend/require that clients establish accounts with the Schwab
Advisor Services division of Charles Schwab & Co., Inc. (Schwab), a registered broker-dealer, member
SIPC, to maintain custody of clients’ assets and to effect trades for their accounts. The final decision to
custody assets with Schwab is at the discretion of the Advisor’s clients, including those accounts under
ERISA or IRA rules and regulations, in which case the client is acting as either the plan sponsor or IRA
accountholder.
SRC is independently owned and operated and not affiliated with Schwab. Schwab provides us with access
to its institutional trading and custody services, which are typically not available to Schwab retail investors.
These services generally are available to independent investment advisors on an unsolicited basis, at no
charge to advisors. Schwab’s services include brokerage services that are related to the execution of
securities transactions, custody, research, including that in the form of advice, analyses and reports, and
access to mutual funds and other investments that are otherwise generally available only to institutional
investors or would require a significantly higher minimum initial investment.
Schwab also makes available to us other products and services that benefit the Firm but may not benefit our
clients’ accounts. These benefits may include national, regional or Firm specific educational events
organized and/or sponsored by Schwab Advisor Services. Other potential benefits may include occasional
business entertainment of personnel of SRC by Schwab Advisor Services personnel, including meals,
invitations to sporting events, including golf tournaments, and other forms of entertainment, some of which
may accompany educational opportunities.
Other of these products and services may assist us in managing and administering clients’ accounts. These
include software and other technology (and related technological training) that provide access to client
account data (such as trade confirmations and account statements), facilitate trade execution (and allocation
of aggregated trade orders for multiple client accounts), provide research, pricing information and other
market data, facilitate payment of fees from our clients’ accounts, and assist with back-office training and
support functions, recordkeeping and client reporting.
Many of these services generally may be used to service all or some substantial number of our accounts,
including accounts not maintained at Schwab Advisor Services. Schwab Advisor Services also makes
available to us other services intended to help SRC manage and further develop its business enterprise.
These services may include professional compliance, legal and business consulting, publications and
conferences on practice management, information technology, business succession, regulatory compliance,
employee benefits providers, human capital consultants, insurance and marketing.
In addition, Schwab may make available, arrange and/or pay vendors for these types of services rendered to
SRC by independent third parties. Schwab Advisor Services may discount or waive fees it would otherwise
charge for some of these services or pay all or a part of the fees of a third-party providing these services to
us. While, as a fiduciary, SRC endeavors to act in its clients’ best interests, our recommendation/requirement
that clients maintain their assets in accounts at Schwab may be based in part on the benefit to us of the
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availability of some of the foregoing products and services and other arrangements and not solely on the
nature, cost or quality of custody and brokerage services provided by Schwab, which may create a potential
conflict of interest.
REVIEW OF ACCOUNTS
On at least a quarterly basis you will receive a written report that will show your investments, your rate of
return and profits/losses on your position(s). This will be compared to the indices that best represent your
stated investment objective. Your financial advisor will review this material and be available to discuss it with
you if you have any questions.
Additionally, we have personnel from our supervisory staff review accounts based upon exception reports
(factors which note activity or performance that was unexpected.) This is done on a routine basis.
CLIENT REFERRALS AND OTHER COMPENSATION
Neither our Firm nor Financial Advisors receive items of value, in the form of prizes, awards or items of
economic benefit from non-clients.
CUSTODY
The qualified custodian for your account will either be First Clearing, LLC1, SEI Investment Management
Corporation or Schwab Advisor Services, a division of Charles Schwab & Co., Inc (“Schwab”). They will be
sending you quarterly account statements, unless you have monthly purchases, sales, deposits, withdrawals,
or other activity that will generate a monthly statement. You should examine closely these statements and
report any error immediately, preferably in writing to us, as well as to the custodian.
We do not have custody of your assets or cash. We do, however, collect management fees in advance, or
arrears, and deduct them from your account with your written permission (see above).
Although Sage, Rutty does not act as a qualified custodian of our client assets, according to the definition of
“custody” by the SEC, there are instances where we have “inadvertent custody." For instance, “inadvertent
custody” occurs when a client requests that we move monies between two or more of their accounts. Having
the authority to open an account on behalf of a client, or being able to change the client's address of record
with the qualified custodian, or having the ID number and password to a client's retirement fund to re-balance
and adjust investments in the account, are also examples of "inadvertent custody" according to the SEC.
Due to the service level we wish to provide our clients, we have decided to continue to provide these
services and incur “inadvertent custody” per the definition provided by the SEC. As a result, Sage is subject
to an annual custody audit, which is conducted on a surprise basis by an independent CPA firm registered as
a member of the Public Company Accounting and Oversight Board.
INVESTMENT DISCRETION
Accounts are generally supervisory, although we could have accounts that we manage on a discretionary
basis as requested. Discretion must be granted to us by you in writing and is limited to the purchase or sale
of securities; we do not have the authority to make withdrawals or deposits to your account. If you have
limitations on the type of investments we have discretion for, you must provide us those instructions in
writing. If you would like us to make periodic withdrawals or payments from your account, that must also be
done in writing.
1First Clearing is a trade name used by Wells Fargo Clearing Services, LLC, Member SIPC, a registered broker-dealer and non- bank affiliate of Wells Fargo &
Company.
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VOTING CLIENT SECURITIES
We do not vote proxies on behalf of our clients. You should receive all proxies from your custodian, directly
from the company, or the transfer agent. You may receive these electronically as well. If you wish to discuss
the matters contained in the proxy, please call your financial advisor.
FINANCIAL INFORMATION
Sage, Rutty & Co., Inc. remains financially stable and as such, we do not have any financial condition that could
reasonably be expected to impair our financial commitment to our clients.
FORM ADV PART 2B BROCHURE SUPPLEMENTS
Below are brochures that provide information about supervised persons that supplement the Sage, Rutty &
Co., Inc. brochure.
19
Zachary T. Armstrong, CFP®
FORM ADV PART 2B BROCHURE SUPPLEMENT
Sage Rutty & Co., Inc.
100 Corporate Woods, Suite 300
Rochester, New York 14623
585-232-3760
March 17, 2026
This brochure supplement provides information about Zachary T.
Armstrong, CFP® that supplements the Sage Rutty & Co., Inc. brochure.
You should have received a copy of that brochure. Please contact Corinne
Dennis, Chief Compliance Officer at cdennis@sagerutty.com if you did not
receive Sage Rutty & Co., Inc.'s brochure or if you have any questions
about the contents of this supplement.
Additional information about Zachary T. Armstrong, CFP® is available on
the SEC’s website at www.adviserinfo.sec.gov
20
CRD No.: 6074547
IARD No.: 3254
Zachary T. Armstrong
Form ADV Part 2B
Brochure Supplement
Zachary T. Armstrong, CFP®
EDUCATIONAL BACKGROUND AND BUSINESS EXPERIENCE
Mr. Armstrong – Zach Armstrong, CFP® focuses on helping clients achieve financial well-being
through a comprehensive personal financial planning process. Zach works with clients on
numerous issues including, but not limited to, making investment recommendations, assisting
with insurance needs planning, and putting a plan in place for college savings.
Zach also spends much of his time specializing in providing personalized retirement planning and
projections for his clients. Overall, he aims to deliver solutions for all of his clients’ financial
planning needs. Zach holds certifications as a General Securities Representative (Series 7),
Registered Investment Advisor (Series 66), and a NYS Life Accident & Health Insurance License.
Born in 1989, Zach is an honors graduate from the University of Rochester and has been
involved in the financial services industry since 2010.
DISCIPLINARY INFORMATION
Mr. Armstrong has no legal or disciplinary events to disclose.
OTHER BUSINESS ACTIVITIES
Mr. Armstrong is not involved in any business activities outside of Sage Rutty & Co., Inc.
ADDITIONAL COMPENSATION
Mr. Armstrong does not receive any additional compensation bonuses based upon referrals or
new accounts.
SUPERVISION
Activity in accounts managed by Mr. Armstrong may be reviewed on an annual or quarterly basis
for conformance to the investment objectives stated by the client. Trevor Holly, President of Sage
Rutty & Co., Inc, who may be reached at (585) 232-2309, performs those reviews.
21
Corey Van Lare, CFP®
FORM ADV PART 2B BROCHURE SUPPLEMENT
Sage Rutty & Co., Inc.
100 Corporate Woods, Suite 300
Rochester, New York 14623
585-232-3760
March 17, 2026
This brochure supplement provides information about Corey Van Lare that
supplements the Sage Rutty & Co., Inc. brochure. You should have
received a copy of that brochure. Please contact Corinne Dennis, Chief
Compliance Officer at cdennis@sagerutty.com if you did not receive Sage
Rutty & Co., Inc.'s brochure or if you have any questions about the
contents of this supplement.
Additional information about Corey Van Lare is available on the SEC’s
website at www.adviserinfo.sec.gov.
22
CRD No.: 8007021
IARD No.: 3254
Corey Van Lare
Form ADV Part 2B
Brochure Supplement
Corey Van Lare, CFP®
Educational Background and Business Experience
Mr. Van Lare – Corey Van Lare, CFA® is the investment strategist for Team Armstrong and
oversees the design, implementation and ongoing monitoring of client investment portfolios. He
harnesses data-driven research, macroeconomic insight and risk discipline to maximize risk-
adjusted returns while safeguarding wealth through market cycles. Corey holds the Chartered
Financial Analyst (CFA) designation and has his Series 7 license.
Born in 1989, Corey graduated "summa cum laude" from Clarkson University and has been
involved in the financial services industry since 2010. He was previously a Portfolio Manager for a
mutual fund with a sustained track record of success.
Disciplinary Information
Mr. Van Lare has no legal or disciplinary events to disclose.
Other Business Activities
Mr. Van Lare is not involved in any business activities outside of Sage Rutty & Co., Inc.
Additional Compensation
Mr. Van Lare does not receive any additional compensation bonuses based upon referrals or new
accounts.
Supervision
Activity in accounts managed by Mr. Van Lare may be reviewed on an annual or quarterly basis
for conformance to the investment objectives stated by the client. Trevor Holly, President of Sage
Rutty & Co., Inc, who may be reached at (585) 232-2309, performs those reviews.
David L. DeWind
FORM ADV PART 2B BROCHURE SUPPLEMENT
Sage Rutty & Co., Inc.
100 Corporate Woods, Suite 300
Rochester, New York 14623
585-232-3760
March 17, 2026
This brochure supplement provides information about David DeWind that
supplements the Sage Rutty & Co., Inc. brochure. You should have
received a copy of that brochure. Please contact Corinne Dennis, Chief
Compliance Officer at cdennis@sagerutty.com if you did not receive Sage
Rutty & Co., Inc.'s brochure or if you have any questions about the
contents of this supplement.
Additional information about David DeWind is available on the SEC’s
website at www.adviserinfo.sec.gov.
CRD No.: 1043805
IARD No.: 3254
David L. DeWind
Form ADV Part 2B
Brochure Supplement
David L. DeWind
Educational Background and Business Experience
Mr. DeWind – Dave was born in 1959 and he leverages over 25 years of experience as a
Financial Advisor to coach clients in identifying their financial objectives, then charting strategies
to achieve those objectives. His focus continues to be portfolio development and retirement
planning. In 2015 Dave became a Chartered Retirement Planning CounselorSM or CRPC®
designee. Individuals who hold the CRPC® designation have completed a course of study
encompassing pre-and post- retirement needs, asset management, estate planning and the
entire retirement planning process using models and techniques from real client situations.
Additionally, individuals must pass an end-of-course examination that tests their ability to
synthesize complex concepts and apply theoretical concepts to real-life situations. Designees
renew their designation every two-years by completing 16 hours of continuing education,
reaffirming adherence to the Standards of Professional Conduct and complying with self-
disclosure requirements.
Dave graduated from State University of New York at Fredonia with a Bachelor’s of Science in
Business Administration and Marketing. Dave is active in the community with the Rochester Area
Business Ethics Foundation, past President of the Fairport Baseball Booster Club, and supports
various youth programs.
Disciplinary Information
Mr. DeWind has no legal or disciplinary events to disclose.
Other Business Activities
Mr. DeWind is not involved in any business activities outside of Sage Rutty & Co., Inc.
Additional Compensation
Mr. DeWind does not receive any additional compensation bonuses based upon referrals or new
accounts.
Supervision
Activity in accounts managed by Mr. DeWind may be reviewed on an annual or quarterly basis for
conformance to the investment objectives stated by the client. Trevor Holly, President of Sage
Rutty & Co., Inc, who may be reached at (585) 232-2309, performs those reviews.
Kristin M. Dowejko
FORM ADV PART 2B BROCHURE SUPPLEMENT
Sage Rutty & Co., Inc.
100 Corporate Woods, Suite 300
Rochester, New York 14623
585-232-3760
March 17, 2026
This brochure supplement provides information about Kristin M. Dowejko
that supplements the Sage Rutty & Co., Inc. brochure. You should have
received a copy of that brochure. Please contact Corinne Dennis, Chief
Compliance Officer at cdennis@sagerutty.com if you did not receive Sage
Rutty & Co., Inc.'s brochure or if you have any questions about the
contents of this supplement.
Additional information about Kristin M. Dowejko is available on the SEC’s
website at www.adviserinfo.sec.gov
CRD No.: 2964940
IARD No.: 3254
Kristin M. Dowejko
Form ADV Part 2B
Brochure Supplement
Kristin M. Dowejko
EDUCATIONAL BACKGROUND AND BUSINESS EXPERIENCE
Ms. Dowejko – Kris began her financial services career with Value-Trac Capital Management in
1990 and joined Sage Rutty as a Financial Advisor in 1997. She earned her Bachelor of Science
Degree from the University of Buffalo with a dual concentration in Finance and Computer
Science. Ms. Dowejko was born in 1969 and she holds licenses from the New York State
Insurance Department and the Financial Industry Regulatory Authority (FINRA), including the
General Securities Principal license.
DISCIPLINARY INFORMATION
Ms. Dowejko has no legal or disciplinary events to disclose.
OTHER BUSINESS ACTIVITIES
Ms. Dowejko is co-owner of From the Heart Press which is not an investment-related activity.
ADDITIONAL COMPENSATION
Ms. Dowejko does not receive any additional compensation bonuses based upon referrals or new
accounts.
SUPERVISION
Activity in accounts managed by Ms. Dowejko may be reviewed on an annual or quarterly basis
for conformance to the investment objectives stated by the client. Trevor Holly, President of Sage
Rutty & Co., Inc, who may be reached at (585) 232-2309, performs those reviews.
Sara Groschadl
FORM ADV PART 2B BROCHURE SUPPLEMENT
Sage Rutty & Co., Inc.
100 Corporate Woods, Suite 300
Rochester, New York 14623
585-232-3760
March 17, 2026
This brochure supplement provides information about Sara Groschadl that
supplements the Sage Rutty & Co., Inc. brochure. You should have
received a copy of that brochure. Please contact Corinne Dennis, Chief
Compliance Officer at cdennis@sagerutty.com if you did not receive Sage
Rutty & Co., Inc.'s brochure or if you have any questions about the
contents of this supplement.
Additional information about Sara Groschadl is available on the SEC’s
website at www.adviserinfo.sec.gov
CRD No.: 6988796
IARD No.: 3254
Sara Groschadl
Form ADV Part 2B
Brochure Supplement
Sara Groschadl
EDUCATIONAL BACKGROUND AND BUSINESS EXPERIENCE
Ms. Groschadl – Sara joined Sage Rutty & Company, Inc. in 2018 and is a Financial Advisor. She
previously worked as a Financial Services Associate before transitioning to a Financial Advisor
role. She earned her Bachelor of Science Degree in Education from St. John Fisher College in
2007. Ms. Groschadl was born in 1985 and she holds licenses from the Financial Industry
Regulatory Authority (FINRA).
DISCIPLINARY INFORMATION
Ms. Groschadl has no legal or disciplinary events to disclose.
OTHER BUSINESS ACTIVITIES
Ms. Groschadl is not involved in any business activities outside of Sage Rutty & Co., Inc.
ADDITIONAL COMPENSATION
Ms. Groschadl does not receive any additional compensation bonuses based upon referrals or
new accounts.
SUPERVISION
Activity in accounts managed by Ms. Groschadl may be reviewed on an annual or quarterly basis
for conformance to the investment objectives stated by the client. Trevor Holly, President of Sage
Rutty & Co., Inc, who may be reached at (585) 232-2309, performs those reviews.
Curt Ehrlich
FORM ADV PART 2B BROCHURE SUPPLEMENT
Sage Rutty & Co., Inc.
100 Corporate Woods, Suite 300
Rochester, New York 14623
585-232-3760
March 17, 2026
This brochure supplement provides information about Curt Ehrlich that
supplements the Sage Rutty & Co., Inc. brochure. You should have
received a copy of that brochure. Please contact Corinne Dennis, Chief
Compliance Officer at cdennis@sagerutty.com if you did not receive Sage
Rutty & Co., Inc.'s brochure or if you have any questions about the
contents of this supplement.
Additional information about Curt Ehrlich is available on the SEC’s website
at www.adviserinfo.sec.gov.
CRD No.: 4659166
IARD No.: 3254
Curt Ehrlich
Form ADV Part 2B
Brochure Supplement
Curt Ehrlich
Educational Background and Business Experience
Mr. Ehrlich – Curt joined Sage Rutty after a 20-year career in financial investigations. He has over
35 years’ experience with financial markets and investments and holds a Master of Science
degree in Finance from Rochester Institute of Technology. He was born in 1961.
Disciplinary Information
Mr. Ehrlich has no legal or disciplinary events to disclose.
Other Business Activities
Mr. Ehrlich is not involved in any business activities outside of Sage Rutty & Co., Inc.
Additional Compensation
Mr. Ehrlich does not receive any additional compensation bonuses based upon referrals or new
accounts.
Supervision
Activity in accounts managed by Mr. Ehrlich may be reviewed on an annual or quarterly basis for
conformance to the investment objectives stated by the client. Trevor Holly, President of Sage
Rutty & Co., Inc, who may be reached at (585) 232-2309, performs those reviews.
David Swain
FORM ADV PART 2B BROCHURE SUPPLEMENT
Sage Rutty & Co., Inc.
100 Corporate Woods, Suite 300
Rochester, New York 14623
585-232-3760
March 17, 2026
This brochure supplement provides information about David Swain that
supplements the Sage Rutty & Co., Inc. brochure. You should have
received a copy of that brochure. Please contact Corinne Dennis, Chief
Compliance Officer at cdennis@sagerutty.com if you did not receive Sage
Rutty & Co., Inc.'s brochure or if you have any questions about the
contents of this supplement.
Additional information about David Swain is available on the SEC’s website
at www.adviserinfo.sec.gov
CRD No.: 6824719
IARD No.: 3254
David Swain
Form ADV Part 2B
Brochure Supplement
David Swain
Educational Background and Business Experience
Mr. Swain – Dave Swain spent his first career helping others as a Police Investigator with the
Rochester Police Department. Upon his retirement from the RPD, Dave became a Financial
Advisor with Sage Rutty. He focuses on helping clients achieve financial well-being through a
comprehensive personal financial planning process.
Dave works with clients on numerous issues including, but not limited to, making investment
recommendations, assisting with insurance needs planning, knowledge with 457, 401, 403, and
Federal Government retirement plans, as well as, putting a plan in place for college savings.
Overall, he aims to deliver peace of mind for his clients’ future. Dave holds certifications as a
General Securities Representative (Series 7), Registered Investment Advisor (Series 66), and a
NYS Life Accident & Health Insurance License. Born in 1972, Dave is a graduate from the SUNY
Geneseo class of 1995 and has been working at Sage Rutty since 2018.
Disciplinary Information
Mr. Swain has no legal or disciplinary events to disclose.
Other Business Activities
Mr. Swain is not involved in any business activities outside of Sage Rutty & Co., Inc.
Additional Compensation
Mr. Swain does not receive any additional compensation bonuses based upon referrals or new
accounts.
Supervision
Activity in accounts managed by Mr. Swain may be reviewed on an annual or quarterly basis for
conformance to the investment objectives stated by the client. Trevor Holly, President of Sage
Rutty & Co., Inc, who may be reached at (585) 232-2309, performs those reviews.
Nicolas Spinelli
FORM ADV PART 2B BROCHURE SUPPLEMENT
Sage Rutty & Co., Inc.
100 Corporate Woods, Suite 300
Rochester, New York 14623
585-232-3760
March 17, 2026
This brochure supplement provides information about Nicolas M. Spinelli
that supplements the Sage Rutty & Co., Inc. brochure. You should have
received a copy of that brochure. Please contact Corinne Dennis, Chief
Compliance Officer at cdennis@sagerutty.com if you did not receive Sage
Rutty & Co., Inc.'s brochure or if you have any questions about the
contents of this supplement.
Additional information about Nicolas M. Spinelli is available on the SEC’s
website at www.adviserinfo.sec.gov
CRD No.: 7269530
IARD No.: 3254
Nicolas Spinelli
Form ADV Part 2B
Brochure Supplement
Nicolas M. Spinelli
Educational Background and Business Experience
Mr. Spinelli – Nicolas M. Spinelli joined Sage Rutty after working as a Client Service Associate at
Lazard Asset Management and as a Client Account Service Associate at Morgan Stanley Smith
Barney in New York City.
Born in 1998, Nicolas is a graduate from Pennsylvania State University where he received a
Bachelor of Science in Economics.
Disciplinary Information
Mr. Spinelli has no legal or disciplinary events to disclose.
Other Business Activities
Mr. Spinelli is involved in an outside business activity which is not investment related. Nicolas is
Co-Owner and Partner of Solstice Growth, which provides life-coach services.
Additional Compensation
Mr. Spinelli does not receive any additional compensation bonuses based upon referrals or new
accounts.
Supervision
Activity in accounts managed by Mr. Spinelli may be reviewed on an annual or quarterly basis for
conformance to the investment objectives stated by the client. Trevor Holly, President of Sage
Rutty & Co., Inc, who may be reached at (585) 232-2309, performs those reviews.
Caroline Hill, MBA
FORM ADV PART 2B BROCHURE SUPPLEMENT
Sage Rutty & Co., Inc.
100 Corporate Woods, Suite 300
Rochester, New York 14623
585-232-3760
March 17, 2026
This brochure supplement provides information about Caroline Hill that
supplements the Sage Rutty & Co., Inc. brochure. You should have
received a copy of that brochure. Please contact Corinne Dennis, Chief
Compliance Officer at cdennis@sagerutty.com if you did not receive Sage
Rutty & Co., Inc.'s brochure or if you have any questions about the
contents of this supplement.
Additional information about Caroline Hill is available on the SEC’s website
at www.adviserinfo.sec.gov.
CRD No.: 6305694
IARD No.: 3254
Caroline Hill
Form ADV Part 2B
Brochure Supplement
Caroline Hill
Educational Background and Business Experience
Ms. Hill – Caroline Hill was born in 1988. She earned her M.B.A. from the University of Akron and
Bachelor’s in Chinese Studies from St. Lawrence University. Prior to joining Sage Rutty, Caroline
left the corporate world with Xerox Corporation and then spent several years building her practice
at Brighton Securities. At the end of 2018 Caroline successfully completed an Executive
Education Certificate: Investment Practice Management & Theory provided through the Yale
University School of Management.
Caroline is licensed as a registered representative and investment advisor representative.
Caroline is also licensed to provide Life, Accident, and Health Insurance in NY state.
Disciplinary Information
Ms. Hill has no legal or disciplinary events to disclose.
Other Business Activities
Ms. Hill is not involved in any business activities outside of Sage Rutty & Co., Inc.
Additional Compensation
Ms. Hill does not receive any additional compensation bonuses based upon referrals or new
accounts.
Supervision
Activity in accounts managed by Ms. Hill may be reviewed on an annual or quarterly basis for
conformance to the investment objectives stated by the client. Trevor Holly, President of Sage
Rutty & Co., Inc, who may be reached at (585) 232-2309, performs those reviews.
Connor B. Holly, CFP®
FORM ADV PART 2B BROCHURE SUPPLEMENT
Sage Rutty & Co., Inc.
100 Corporate Woods, Suite 300
Rochester, New York 14623
585-232-3760
March 17, 2026
This brochure supplement provides information about Connor B. Holly,
CFP® that supplements the Sage Rutty & Co., Inc. brochure. You should
have received a copy of that brochure. Please contact Corinne Dennis,
Chief Compliance Officer at cdennis@sagerutty.com if you did not receive
Sage Rutty & Co., Inc.'s brochure or if you have any questions about the
contents of this supplement.
Additional information about Connor B. Holly, CFP® is available on the
SEC’s website at www.adviserinfo.sec.gov.
CRD No.: 5887021
IARD No.: 3254
Connor Holly
Form ADV Part 2B
Brochure Supplement
Connor B. Holly
Educational Background and Business Experience
Mr. Holly – Connor joined Sage Rutty & Company as a Financial Advisor in 2011. He focuses on
developing a financial plan for his clients to act as the keystone to their retirement planning.
Connor joined the Sage Rutty family after graduating from The State University of New York at
Fredonia with a Bachelor of Science degree in Business and Finance and received his Certified
Financial Planner™ certification in 2016. Accredited by the National Commission for Certifying
Agencies (NCCA), this designation is issued by the Certified Financial Planner Board of
Standards, Inc. (CFPBS) and is granted to individuals who complete a CFP Certification
Examination and have a minimum of three years of full time personal financial planning
experience. In order to qualify, the candidate must complete a CFP-board registered program or
hold one of the following titles: CPA, ChFC, Chartered Life Underwriter (CLU), CFA, PhD in
business economics, Doctor of Business Administration or Attorney’s License. Once issued, the
candidate is required to complete 30 hours of continuing education every two years and must
continuously meet the standards administered by CFPBS.
Connor enjoys giving back to his community by actively participating in various charitable events.
He holds several licenses through the Financial Industry Regulatory Authority (FINRA) and is
licensed with the New York State Insurance Department. Connor was born in 1988.
Disciplinary Information
Mr. Holly has no legal or disciplinary events to disclose.
Other Business Activities
Mr. Holly is not involved in any business activities outside of Sage Rutty & Co., Inc.
Additional Compensation
Mr. Holly does not receive any additional compensation bonuses based upon referrals or new
accounts.
Supervision
Activity in accounts managed by Mr. Holly may be reviewed on an annual or quarterly basis for
conformance to the investment objectives stated by the client. Trevor Holly, President of Sage
Rutty & Co., Inc, who may be reached at (585) 232-2309, performs those reviews.
Wayne Holly
FORM ADV PART 2B BROCHURE SUPPLEMENT
Sage Rutty & Co., Inc.
100 Corporate Woods, Suite 300
Rochester, New York 14623
585-232-3760
March 17, 2026
This brochure supplement provides information about Wayne Holly that
supplements the Sage Rutty & Co., Inc. brochure. You should have
received a copy of that brochure. Please contact Corinne Dennis, Chief
Compliance Officer at cdennis@sagerutty.com if you did not receive Sage
Rutty & Co., Inc.'s brochure or if you have any questions about the
contents of this supplement.
Additional information about Wayne Holly is available on the SEC’s website
at www.adviserinfo.sec.gov
CRD No.: 1019229
IARD No.: 3254
Wayne Holly
Form ADV Part 2B
Brochure Supplement
Wayne Holly
EDUCATIONAL BACKGROUND AND BUSINESS EXPERIENCE
Mr. Holly – Wayne is Executive Chairman of Sage Rutty & Company. Joining the firm in 1980,
Wayne assumed the role of President, after mastering many positions within the firm. Wayne
received his Bachelor of Science degree in Finance and Economics from Alfred University in
1978. Mr. Holly is licensed as a registered representative and an investment advisor
representative. He was born in 1956.
DISCIPLINARY INFORMATION
Mr. Holly has no legal or disciplinary events to disclose.
OTHER BUSINESS ACTIVITIES
Mr. Holly is not involved in any business activities outside of Sage Rutty & Co., Inc.
ADDITIONAL COMPENSATION
Mr. Holly does not receive any additional compensation bonuses based upon referrals or new
accounts.
SUPERVISION
Activity in accounts managed by Mr. Holly may be reviewed on an annual or quarterly basis for
conformance to the investment objectives stated by the client. Trevor Holly, President of Sage
Rutty & Co., Inc, who may be reached at (585) 232-2309, performs those reviews.
Jeff Jones
FORM ADV PART 2B BROCHURE SUPPLEMENT
Sage Rutty & Co., Inc.
100 Corporate Woods, Suite 300
Rochester, New York 14623
585-232-3760
March 17, 2026
This brochure supplement provides information about Jeff Jones that
supplements the Sage Rutty & Co., Inc. brochure. You should have
received a copy of that brochure. Please contact Corinne Dennis, Chief
Compliance Officer at cdennis@sagerutty.com if you did not receive Sage
Rutty & Co., Inc.'s brochure or if you have any questions about the
contents of this supplement.
Additional information about Jeff Jones is available on the SEC’s website
at www.adviserinfo.sec.gov
CRD No.: 7510799
IARD No.: 3254
Jeff Jones
Form ADV Part 2B
Brochure Supplement
Jeff Jones
EDUCATIONAL BACKGROUND AND BUSINESS EXPERIENCE
Mr. Jones – Jeff was born in 1994 and is currently a Financial Advisor. He earned his Bachelor of
Science Degree in Business Administration from the State University of New York at Geneseo.
Mr. Jones holds certifications as a General Securities Representative (Series 7) and Registered
Investment Advisor (Series 66) with the Financial Industry Regulatory Authority (FINRA) and a
NYS Life Accident & Health Insurance License. Prior to joining Sage Rutty, Mr. Jones worked in
sales and data analytics focusing on delivering value through cost analysis, labor optimization,
and strategic training initiatives.
DISCIPLINARY INFORMATION
Mr. Jones has no legal or disciplinary events to disclose.
OTHER BUSINESS ACTIVITIES
Mr. Jones is not involved in any business activities outside of Sage Rutty & Co., Inc.
ADDITIONAL COMPENSATION
Mr. Jones does not receive any additional compensation bonuses based upon referrals or new
accounts.
SUPERVISION
Activity in accounts managed by Mr. Jones may be reviewed on an annual or quarterly basis for
conformance to the investment objectives stated by the client. Trevor Holly, President of Sage
Rutty & Co., Inc, who may be reached at (585) 232-2309, performs those reviews.
Ryleigh Manser
FORM ADV PART 2B BROCHURE SUPPLEMENT
Sage Rutty & Co., Inc.
100 Corporate Woods, Suite 300
Rochester, New York 14623
585-232-3760
March 17, 2026
This brochure supplement provides information about Ryleigh Manser that
supplements the Sage Rutty & Co., Inc. brochure. You should have
received a copy of that brochure. Please contact Corinne Dennis, Chief
Compliance Officer at cdennis@sagerutty.com if you did not receive Sage
Rutty & Co., Inc.'s brochure or if you have any questions about the
contents of this supplement.
Additional information about Ryleigh Manser is available on the SEC’s
website at www.adviserinfo.sec.gov
CRD No.: 6673455
IARD No.: 3254
Ryleigh Manser
Form ADV Part 2B
Brochure Supplement
Ryleigh Manser, MBA
Educational Background and Business Experience
Ms. Manser – Ryleigh was born in 1994. She obtained her MBA from St. John Fisher College,
earned her Bachelor of Science Degree in Actuarial Science from Bowling Green State
University. She joined Sage Rutty in 2018 as a Financial Advisor and received her Certified
Financial Planner™ certification in 2023. Accredited by the National Commission for Certifying
Agencies (NCCA), this designation is issued by the Certified Financial Planner Board of
Standards, Inc. (CFPBS) and is granted to individuals who complete a CFP Certification
Examination and have a minimum of three years of full time personal financial planning
experience. In order to qualify, the candidate must complete a CFP-board registered program or
hold one of the following titles: CPA, ChFC, Chartered Life Underwriter (CLU), CFA, PhD in
business economics, Doctor of Business Administration or Attorney’s License. Once issued, the
candidate is required to complete 30 hours of continuing education every two years and must
continuously meet the standards administered by CFPBS.
Ms. Manser holds certifications as a General Securities Representative (Series 7) and Registered
Investment Advisor (Series 66) with the Financial Industry Regulatory Authority (FINRA), a NYS
Life Accident & Health Insurance License, and performs as a notary public.
Disciplinary Information
Ms. Manser has no legal or disciplinary events to disclose.
Other Business Activities
Ms. Manser is involved in an outside business activity which is not investment related. Ryleigh will
be serving as an adjunct professor at Nazareth College for the Fall 2022 semester.
Additional Compensation
Ms. Manser does not receive any additional compensation bonuses based upon referrals or new
accounts.
Supervision
Activity in accounts managed by Ms. Manser may be reviewed on an annual or quarterly basis for
conformance to the investment objectives stated by the client. Trevor Holly, President of Sage
Rutty & Co., Inc, who may be reached at (585) 232-2309, performs those reviews.
Kim L. Nugent, CFP®
FORM ADV PART 2B BROCHURE SUPPLEMENT
Sage Rutty & Co., Inc.
100 Corporate Woods, Suite 300
Rochester, New York 14623
585-232-3760
March 17, 2026
This brochure supplement provides information about Kim L. Nugent that
supplements the Sage Rutty & Co., Inc. brochure. You should have
received a copy of that brochure. Please contact Corinne Dennis, Chief
Compliance Officer at cdennis@sagerutty.com if you did not receive Sage
Rutty & Co., Inc.'s brochure or if you have any questions about the
contents of this supplement.
Additional information about Kim L. Nugent is available on the SEC’s
website at www.adviserinfo.sec.gov
CRD No.: 4759283
IARD No.: 3254
Kim L. Nugent
Form ADV Part 2B
Brochure Supplement
Kim L. Nugent
EDUCATIONAL BACKGROUND AND BUSINESS EXPERIENCE
Ms. Nugent – Kim joined Sage Rutty in 2010 as a Financial Advisor. She was born in 1956 and
received her Bachelor of Science Degree in Biology from the State University of New York at Geneseo
in 1988. She was first licensed in the securities industry in 2004 and received her Certified Financial
PlannerTM certification in 2008. Accredited by the National Commission for Certifying Agencies
(NCCA), this designation is issued by the Certified Financial Planner Board of Standards, Inc. (CFPBS)
and is granted to individuals who complete a CFP Certification Examination and have a minimum of
three years of full time personal financial planning experience. In order to qualify, the candidate must
complete a CFP-board registered program or hold one of the following titles: CPA, ChFC, Chartered
Life Underwriter (CLU), CFA, PhD in business economics, Doctor of Business Administration or
Attorney’s License. Once issued, the candidate is required to complete 30 hours of continuing
education every two years and must continuously meet the standards administered by CFPBS. Kim
has also received her Accredited Investment Fiduciary® (AIF®) designation. AIF® designees have the
ability to implement a prudent process into their own investment practices as well as being able to
assist others in implementing proper policies and procedures. AIF® designation is granted by Fi360 to
individuals who: Enroll in and complete the AIF® Training, pass the AIF® Examination, meet the
experience requirements, and satisfy the Code of Ethics and Conduct Standards
DISCIPLINARY INFORMATION
Ms. Nugent has no legal or disciplinary events to disclose.
OTHER BUSINESS ACTIVITIES
Ms. Nugent is not involved in any business activities outside of Sage Rutty & Co., Inc.
ADDITIONAL COMPENSATION
Ms. Nugent and the firm act as a placement agent for a private placement that may be recommended
to advisory clients for which the firm and Ms. Nugent receive compensation. Such recommendations
are only made after determining the prospective advisory client is an “Accredited Investor” as defined
under Rule 501 of Regulation D of the Securities Act of 1933. At a minimum, the items reviewed with
the client for such a recommendation include the underlying investments or physical properties, tax
aspects, risks, and characteristics of the sponsor including financing and experience. This
investment, if purchased, is held outside of an advisory account and considered an “Excluded Asset.”
As noted in Part 2A of this Brochure, under Fees and Compensation (pgs. 11-15), excluded assets are
not also charged a program fee and are not considered part of a wrap program or program services.
Ms. Nugent does not receive any additional compensation bonuses based upon referrals or new
accounts.
SUPERVISION
Activity in accounts managed by Ms. Nugent may be reviewed on an annual or quarterly basis for
conformance to the investment objectives stated by the client. Trevor Holly, President of Sage Rutty &
Co., Inc, who may be reached at (585) 232-2309, performs those reviews.
Gina M. Griffo, CPFA®
FORM ADV PART 2B BROCHURE SUPPLEMENT
Sage Rutty & Co., Inc.
100 Corporate Woods, Suite 300
Rochester, New York 14623
585-232-3760
March 17, 2026
This brochure supplement provides information about Gina M. Griffo,
CPFA® that supplements the Sage Rutty & Co., Inc. brochure. You should
have received a copy of that brochure. Please contact Corinne Dennis,
Chief Compliance Officer at cdennis@sagerutty.com if you did not receive
Sage Rutty & Co., Inc.'s brochure or if you have any questions about the
contents of this supplement.
Additional information about Gina M. Griffo, CPFA® is available on the
SEC’s website at www.adviserinfo.sec.gov
CRD No.: 3046431
IARD No.: 3254
Gina M. Griffo
Form ADV Part 2B
Brochure Supplement
Gina M. Griffo, CPFA®
EDUCATIONAL BACKGROUND AND BUSINESS EXPERIENCE
Ms. Griffo – Gina M. Griffo, born in 1969, joined Sage Rutty in 2025 as a Wealth Manager and
First Vice President. Ms. Griffo attended The University of Rochester. She began her career in
financial services in 1998 and was first licensed in the securities industry in 2000. She is licensed
as an Investment Adviser Representative (Series 65) with the Financial Industry Regulatory
Authority (FINRA) and holds a NYS Life Accident & Health Insurance License.
Ms. Griffo received her Certified Plan Fiduciary Advisor® (“CPFA®”) credential in 2022. The
Certified Plan Fiduciary Advisor credential, offered by the National Association of Plan Advisors
(NAPA), was developed by some of the nation’s leading advisors and retirement plan experts.
Plan advisors who earn their CPFA demonstrate the expertise required to act as a plan fiduciary
or help plan fiduciaries manage their roles and responsibilities. The NAPA CPFA coursework
covers four key areas: 1. ERISA Fiduciary Roles and Responsibilities; 2. ERISA Fiduciary
Oversight; 3. ERISA Plan Investment Management; and 4. ERISA Plan Management. To earn the
CPFA credential, candidates must pass a three-hour, proctored, CPFA examination. In order to
maintain the credential, holders of CPFA must earn 20 continuing education credits every two-
year cycle. Two of the credits must include ethics /professionalism topics.
DISCIPLINARY INFORMATION
Ms. Griffo has no legal or disciplinary events to disclose.
OTHER BUSINESS ACTIVITIES
Ms. Griffo is involved in an outside business activity which is not investment related. Gina is the
President and Treasurer of the Jerry T. Griffo, Jr. Foundation, Inc. a 5019(c)(3) charity.
ADDITIONAL COMPENSATION
Ms. Griffo does not receive any additional compensation bonuses based upon referrals or new
accounts.
SUPERVISION
Activity in accounts managed by Ms. Griffo may be reviewed on an annual or quarterly basis for
conformance to the investment objectives stated by the client. Trevor Holly, President of Sage
Rutty & Co., Inc, who may be reached at (585) 232-2309, performs those reviews.
Kimberly Schulwitz, CFP®, MBA
FORM ADV PART 2B BROCHURE SUPPLEMENT
Sage Rutty & Co., Inc.
100 Corporate Woods, Suite 300
Rochester, New York 14623
585-232-3760
March 17, 2026
This brochure supplement provides information about Kimberly Schulwitz,
CFP®, MBA that supplements the Sage Rutty & Co., Inc. brochure. You
should have received a copy of that brochure. Please contact Corinne
Dennis, Chief Compliance Officer at cdennis@sagerutty.com if you did not
receive Sage Rutty & Co., Inc.'s brochure or if you have any questions
about the contents of this supplement.
Additional information about Kimberly Schulwitz, CFP®, MBA is available
on the SEC’s website at www.adviserinfo.sec.gov
CRD No.: 4999589
IARD No.: 3254
Kimberly Schulwitz
Form ADV Part 2B
Brochure Supplement
Kimberly Schulwitz CFP®, MBA
Educational Background and Business Experience
Ms. Schulwitz – Kim joined Sage Rutty in 2021 and has worked as a Financial Advisor since
2016. She graduated from St. John Fisher College with a Bachelor’s Degree in Psychology and
minors in Philosophy and Business Administration. In addition, Kim earned a Master of Business
Administration degree from the University of Massachusetts. She earned her Certified Financial
Planner® designation. This designation is issued by the Certified Financial Planner Board of
Standards, Inc. (CFPBS) and is granted to individuals who complete a CFP Certification
Examination and have a minimum of three years of full time personal financial planning
experience. In order to qualify, the candidate must complete a CFP-board registered program or
hold one of the following titles: CPA, ChFC, Chartered Life Underwriter (CLU), CFA, PhD in
business economics, Doctor of Business Administration or Attorney’s License. Once issued, the
candidate is required to complete 30 hours of continuing education every two years and must
continuously meet the standards administered by CFPBS. She holds certifications as a General
Securities Representative (Series 7) and Registered Investment Advisor (Series 66) with the
Financial Industry Regulatory Authority (FINRA), and a NYS Life Accident & Health Insurance
License. She was born in 1970.
Disciplinary Information
Ms. Schulwitz has no legal or disciplinary events to disclose.
Other Business Activities
Ms. Schulwitz is not involved in any business activities outside of Sage Rutty & Co., Inc.
Additional Compensation
Ms. Schulwitz does not receive any additional compensation bonuses based upon referrals or
new accounts.
Supervision
Activity in accounts managed by Ms. Schulwitz may be reviewed on an annual or quarterly basis
for conformance to the investment objectives stated by the client. Trevor Holly, President of Sage
Rutty & Co., Inc, who may be reached at (585) 232-2309, performs those reviews.
Parker Burke Gingerich Group
FORM ADV PART 2B BROCHURE SUPPLEMENT
Douglas E. Parker, CFP®, AIF®
James P. Burke, CFP®
Craig D. Gingerich, CFP®, AIF®
Colin Young, CFP®, AIF®
Steve Ciotti, CFP®
Sunny Ramirez
Sage Rutty & Co., Inc.
100 Corporate Woods, Suite 300
Rochester, New York 14623
585-232-3760
March 17, 2026
This brochure supplement provides information about Douglas E. Parker,
CFP®, AIF®, James P. Burke, CFP®, Craig D. Gingerich, CFP®, AIF®, Colin
Young, CFP®, AIF®, , Steve Ciotti, CFP®, and Sunny Ramirez and that
supplements the Sage Rutty & Co., Inc. brochure. You should have
received a copy of that brochure. Please contact Corinne Dennis, Chief
Compliance Officer at cdennis@sagerutty.com if you did not receive Sage
Rutty & Co., Inc.'s brochure or if you have any questions about the
contents of this supplement.
Additional information about Douglas E. Parker, CFP®, AIF®, James P.
Burke, CFP®, Craig D. Gingerich, CFP®, AIF®, Colin Young, CFP®, AIF®, ,
Steve Ciotti, CFP®, and Sunny Ramirez is available on the SEC’s website at
www.adviserinfo.sec.gov.
CRD No.: 1772713
IARD No.: 3254
Douglas Parker
Form ADV Part 2B
Brochure Supplement
Douglas Parker, CFP®, AIF®
Educational Background and Business Experience
Mr. Parker - Doug joined Sage Rutty & Company in 1996. He began his investment industry
career with PaineWebber in 1987. Born in 1958, Doug is a graduate of Roberts Wesleyan
College where he majored in Organizational Management and holds a Master’s Degree in
Financial Planning from the College for Financial Planning. Doug also received his Certified
Financial Planner™ certification in 1996. Accredited by the National Commission for Certifying
Agencies (NCCA), this designation is issued by the Certified Financial Planner Board of
Standards, Inc. (CFPBS) and is granted to individuals who complete a CFP Certification
Examination as well as meet the following prerequisites: bachelor’s degree from an accredited
college or university and three years of full time personal financial planning experience. In order
to qualify, the candidate must complete a CFP-board registered program or hold one of the
following titles: CPA, ChFC, Chartered Life Underwriter (CLU), CFA, PhD in business economics,
Doctor of Business Administration or Attorney’s License. Once issued, the candidate is required
to complete 30 hours of continuing education every two years and must continuously meet the
standards administered by CFPBS. Doug has also received his Accredited Investment Fiduciary®
(AIF®) designation. AIF® designees have the ability to implement a prudent process into their
own investment practices as well as being able to assist others in implementing proper policies
and procedures. AIF® designation is granted by Fi360 to individuals who: Enroll in and complete
the AIF® Training, pass the AIF® Examination, meet the experience requirements, and satisfy
the Code of Ethics and Conduct Standards. Doug is a member of the Boards of Directors of the
Estate Planning Council of Rochester, Sage Rutty & Co., Inc., and the Catholic Family Center. He
also sits on the pension committee of the Catholic Charities. He is a member of the Financial
Planning Association and the Entrepreneurs Organization.
Disciplinary Information
Mr. Parker has no legal or disciplinary events to disclose.
Other Business Activities
Mr. Parker is not involved in any business activities outside of Sage Rutty & Co., Inc.
Additional Compensation
Mr. Parker does not receive any additional compensation bonuses based upon referrals or new
accounts.
Supervision
Activity in accounts managed by Mr. Parker may be reviewed on an annual or quarterly basis for
conformance to the investment objectives stated by the client. Trevor Holly, President of Sage
Rutty & Co., Inc, who may be reached at (585) 232-2309, performs those reviews.
CRD No.: 2226672
IARD No.: 3254
James P. Burke
Form ADV Part 2B
Brochure Supplement
James P. Burke, CFP®
Educational Background and Business Experience
Mr. Burke – Jim joined Sage Rutty in 1992, prior to that he spent 4 years in public accounting with
PriceWaterhouse Coopers. Jim graduated from St. Bonaventure University with a Bachelor of
Science Degree in Accounting in 1988 and has remained active with the college's alumni
association. He received his Certified Financial PlannerTM certification in 2002.
Accredited by the National Commission for Certifying Agencies (NCCA), this designation is
issued by the Certified Financial Planner Board of Standards, Inc. (CFPBS) and is granted to
individuals who complete a CFP Certification Examination and as well as meet the following
prerequisites: bachelor’s degree from an accredited college or university and three years of full
time personal financial planning experience. In order to qualify, the candidate must complete a CFP
board-registered program or hold one of the following titles: CPA, ChFC, Chartered Life
Underwriter (CLU), CFA, PhD in business, economics, Doctor of Business Administration or
Attorney’s License. Once issued, the candidate is required to complete 30 hours of continuing
education every two years and must continuously meet the standards administered by CFPBS.
Jim also graduated from the Wharton School's Securities Industry Institute in 1997. He was born
in 1966.
Disciplinary Information
Mr. Burke has no legal or disciplinary events to disclose.
Other Business Activities
Mr. Burke is not involved in any business activities outside of Sage Rutty & Co., Inc.
Additional Compensation
Mr. Burke does not receive any additional compensation bonuses based upon referrals or new
accounts.
Supervision
Activity in accounts managed by Mr. Burke may be reviewed on an annual or quarterly basis for
conformance to the investment objectives stated by the client. Trevor Holly, President of Sage
Rutty & Co., Inc, who may be reached at (585) 232-2309, performs those reviews.
CRD No.: 6073560
IARD No.: 3254
Craig Gingerich
Form ADV Part 2B
Brochure Supplement
Craig D. Gingerich, CFP®, AIF®
Educational Background and Business Experience
Mr. Gingerich – Craig joined Sage Rutty & Company in 2014. He began his career in financial
services with Manning & Napier the prior year. Craig is a graduate of The State University of New
York, College at Brockport with a Bachelor’s Degree in Marketing. Craig earned his Certified
Financial Planner™ designation in 2016. Accredited by the National Commission for Certifying
Agencies (NCCA), this designation is issued by the Certified Financial Planner Board of
Standards, Inc. (CFPBS) and is granted to individuals who meet the following prerequisites:
Complete an advanced college-level course of study addressing the financial planning subject
areas that CFP Board’s studies have determined as necessary for the competent and
professional delivery of financial planning services, and attain a Bachelor’s Degree from a
regionally accredited United States college or university, pass the comprehensive CFP®
Certification Examination, complete at least three years of full-time financial planning-related
experience, and agree to be bound by CFP Board’s Standards of Professional Conduct, a set of
documents outlining the ethical and practice standards for CFP® professionals. Craig has also
received his Accredited Investment Fiduciary® (AIF®) designation. AIF® designees have the
ability to implement a prudent process into their own investment practices as well as being able to
assist others in implementing proper policies and procedures. AIF® designation is granted by
Fi360 to individuals who: Enroll in and complete the AIF® Training, pass the AIF® Examination,
meet the experience requirements, and satisfy the Code of Ethics and Conduct Standards. Craig
serves as chair of the Emerging Leaders Society for the Greater Rochester United Way and is a
member of the Financial Planning Association. Craig is a part of the Estate Planning Council. He
is also a member of the Rochester Chamber of Commerce Chamber Leadership Initiative
Mentoring for Business Program (CLIMB). Craig was born in 1991.
Disciplinary Information
Mr. Gingerich has no legal or disciplinary events to disclose
Other Business Activities
Mr. Gingerich is not involved in any business activities outside of Sage Rutty & Co., Inc.
Additional Compensation
Mr. Gingerich does not receive any additional compensation bonuses based upon referrals or
new accounts.
Supervision
Activity in accounts managed by Mr. Gingerich may be reviewed on an annual or quarterly basis
for conformance to the investment objectives stated by the client. Trevor Holly, President of Sage
Rutty & Co., Inc, who may be reached at (585) 232-3760, performs those reviews.
CRD No.: 6280910
IARD No.: 3254
Colin Young
Form ADV Part 2B
Brochure Supplement
Colin Young, CFP®, AIF®
Educational Background and Business Experience
Mr. Young – Colin joined Sage Rutty & Company, Inc. in 2015. Born in 1987, Colin is a graduate
of The State University of New York at Oswego with a Bachelor of Arts degree in Public Relations
and Journalism. Colin earned his Certified Financial Planner™ designation in 2020. Accredited by
the National Commission for Certifying Agencies (NCCA), this designation is issued by the
Certified Financial Planner Board of Standards, Inc. (CFPBS) and is granted to individuals who
meet the following prerequisites: Complete an advanced college-level course of study addressing
the financial planning subject areas that CFP Board’s studies have determined as necessary for
the competent and professional delivery of financial planning services, and attain a Bachelor’s
Degree from a regionally accredited United States college or university, pass the comprehensive
CFP® Certification Examination, complete at least three years of full-time financial planning-
related experience, and agree to be bound by CFP Board’s Standards of Professional Conduct, a
set of documents outlining the ethical and practice standards for CFP® professionals. Colin has
also received his Accredited Investment Fiduciary® - AIF®) designation. AIF® designees have
the ability to implement a prudent process into their own investment practices as well as being
able to assist others in implementing proper policies and procedures. AIF® designation is granted
by Fi360 to individuals who: Enroll in and complete the AIF® Training, pass the AIF®
Examination, meet the experience requirements, and satisfy the Code of Ethics and Conduct
Standards. Colin has also achieved the designation of Certified 401(k) Professional (C(k)P®).
The C(k)P® designation is issued by The Retirement Advisor University in collaboration with
UCLA Anderson School of Management Executive Education and is granted to individuals who:
Enroll in and complete the C(k)P training program, pass the C(k)P® Examination, and meet the
minimum experience and assets under management requirements. Colin is a member of the
Auxiliary Board at Monroe Community Hospital. He completed the Rochester Chamber of
Commerce Chamber Leadership Initiative Mentoring for Business (CLIMB) Program in 2021.
Disciplinary Information
Mr. Young has no legal or disciplinary events to disclose.
Other Business Activities
Mr. Young is not involved in any business activities outside of Sage Rutty & Co., Inc.
Additional Compensation
Mr. Young does not receive any additional compensation bonuses based upon referrals or new
accounts. Colin may receive a bonus based upon new recurring revenue assets.
Supervision
Activity in accounts managed by Mr. Young may be reviewed on an annual or quarterly basis for
conformance to the investment objectives stated by the client. Trevor Holly, President of Sage
Rutty & Co., Inc, who may be reached at (585) 232-2309, performs those reviews.
CRD No.: 7839270
IARD No.: 3254
Steve Ciotti
Form ADV Part 2B
Brochure Supplement
Steve Ciotti, CFP®
Educational Background and Business Experience
Mr. Ciotti – Steve joined Sage Rutty in 2024. Born in 1995, Steve graduated from The State
University of New York, College at Brockport, with a Bachelor of Science in Finance. He began
his career at Conifer Realty in the risk management department, working first as a risk
management assistant, then as a risk management specialist, and then as a risk manager. At
Conifer, Steve received the Associate in Risk Management (ARM) designation administered by
The Insurance Institutes of America. The ARM is a professional designation earned through a
certification program comprising three examinations (Part I – Risk Management Principles, Part II
– Risk Management Analysis, Part III – Risk Management Strategy) that signifies a person has
acquired specialized knowledge and expertise in the field of risk management, focusing on
identifying, evaluating, and mitigating potential risks within an organization. This certification
program equips individuals with the ability to identify various types of risks, assess their potential
impact, and develop strategies to manage or mitigate them. Steve earned his Certified Financial
Planner™ designation in 2020. Accredited by the National Commission for Certifying Agencies
(NCCA), this designation is issued by the Certified Financial Planner Board of Standards, Inc.
(CFPBS) and is granted to individuals who meet the following prerequisites: Complete an
advanced college-level course of study addressing the financial planning subject areas that CFP
Board’s studies have determined as necessary for the competent and professional delivery of
financial planning services, and attain a Bachelor’s Degree from a regionally accredited United
States college or university, pass the comprehensive CFP® Certification Examination, complete
at least three years of full-time financial planning-related experience, and agree to be bound by
CFP Board’s Standards of Professional Conduct, a set of documents outlining the ethical and
practice standards for CFP® professionals. Steve holds certifications as a General Securities
Representative (Series 7) and Registered Investment Advisor (Series 66) with the Financial
Industry Regulatory Authority (FINRA), a NYS Life Accident & Health Insurance License.
Disciplinary Information
Mr. Ciotti has no legal or disciplinary events to disclose.
Other Business Acvitities
Mr. Ciotti is involved in an outside business activity that is not investment-related. Steve teaches
beginner guitar lessons at Rochester’s School of Guitar part-time.
Additional Compensation.
Mr. Ciotti does not receive any additional compensation bonuses based upon referrals or new
accounts. Steve may receive a bonus based upon new recurring revenue assets.
Supervision
Activity in accounts managed by Mr. Ciotti may be reviewed on an annual or quarterly basis for
conformance to the investment objectives stated by the client. Trevor Holly, President of Sage
Rutty & Co., Inc, who may be reached at (585) 232-2309, performs those reviews.
CRD No.: 7381552
IARD No.: 3254
Sunny Ramirez
Form ADV Part 2B
Brochure Supplement
Sunny Ramirez
Educational Background and Business Experience
Ms. Ramirez – Sunny Ramirez, was born in 1997. She obtained her Bachelor of Communications
Degree from SUNY Geneseo. Sunny joined Sage Rutty in the Spring of 2021 as a Retirement
Plan Specialist and has now moved into a Financial Advisor role on her team. Mrs. Ramirez holds
certifications as a General Securities Representative (Series 7) and Registered Investment
Advisor (Series 66) with the Financial Industry Regulatory Authority (FINRA), a NYS Life Accident
& Health Insurance License, and a certified Health Savings Adviser designation. Prior to working
for Sage Rutty, Sunny worked for Paychex in a few different roles, but primarily outside sales for
new business.
Disciplinary Information
Ms. Ramirez has no legal or disciplinary events to disclose.
Other Business Activities.
Ms. Ramirez is involved in an outside business activity which is not investment-related. Sunny
has been teaching dance at a local dance studio for eight years, sharing her knowledge and
experience with K-12 students.
Additional Compensation
Ms. Ramirez does not receive any additional compensation bonuses based upon referrals or new
accounts. Sunny may receive a bonus based upon new recurring revenue assets.
Supervision
Activity in accounts managed by Ms. Ramirez may be reviewed on an annual or quarterly basis
for conformance to the investment objectives stated by the client. Trevor Holly, President of Sage
Rutty & Co., Inc, who may be reached at (585) 232-2309, performs those reviews.
Laura J. Parker, MBA
FORM ADV PART 2B BROCHURE SUPPLEMENT
Sage Rutty & Co., Inc.
100 Corporate Woods, Suite 300
Rochester, New York 14623
585-232-3760
March 17, 2026
This brochure supplement provides information about Laura J. Parker that
supplements the Sage Rutty & Co., Inc. brochure. You should have
received a copy of that brochure. Please contact Corinne Dennis, Chief
Compliance Officer at cdennis@sagerutty.com if you did not receive Sage
Rutty & Co., Inc.'s brochure or if you have any questions about the
contents of this supplement.
Additional information about Laura J. Parker is available on the SEC’s
website at www.adviserinfo.sec.gov
CRD No.: 4357318
IARD No.: 3254
Laura Parker
Form ADV Part 2B
Brochure Supplement
Laura J. Parker, MBA
Educational Background and Business Experience
Ms. Parker – Laura J. Parker joined Sage Rutty in 2003 starting in the Bond Department as a
Financial Services Associate. In 2007, Laura took the role of Operations Manager overseeing the
day-to- day operations of Sage Rutty and the support staff. Now, as a Financial Advisor, Laura
draws on her operational & managerial background to provide her clients with the utmost in
customer care and personal attention in developing customized financial plans. Laura is a
graduate of the University of Michigan and holds a Bachelor of Arts in Psychology. She also holds
a Master’s in Business Administration from the Bittner School of Business at St. John Fisher
College. Laura was born in 1977. She is licensed with the Financial Industry Regulatory Authority
(FINRA) and the New York State Insurance Department. Laura is the President of the Friends of
the Rochester Public Market and Vice President for Priceless Vessels. Laura is an active member
of the Greater Rochester Chamber of Commerce Women’s Council. She is also a member of the
Al Sigl Council, Rochester Women's Network and Coalition on Pay Equity. In December of 2012,
Laura was featured in the Democrat & Chronicle's Women to Watch.
Disciplinary Information
Ms. Parker has no legal or disciplinary events to disclose.
Other Business Activities
Ms. Parker is not involved in any business activities outside of Sage Rutty & Co., Inc.
Additional Compensation
Ms. Parker does not receive any additional compensation bonuses based upon referrals or new
accounts.
Supervision
Activity in accounts managed by Ms. Parker may be reviewed on an annual or quarterly basis for
conformance to the investment objectives stated by the client. Trevor Holly, President of Sage
Rutty & Co., Inc, who may be reached at (585) 232-2309, performs those reviews.
Joseph S. Parks
FORM ADV PART 2B BROCHURE SUPPLEMENT
Sage Rutty & Co., Inc.
100 Corporate Woods, Suite 300
Rochester, New York 14623
585-232-3760
March 17, 2026
This brochure supplement provides information about Joseph S. Parks that
supplements the Sage Rutty & Co., Inc. brochure. You should have
received a copy of that brochure. Please contact Corinne Dennis, Chief
Compliance Officer at cdennis@sagerutty.com if you did not receive Sage
Rutty & Co., Inc.'s brochure or if you have any questions about the
contents of this supplement.
Additional information about Joseph S. Parks is available on the SEC’s
website at www.adviserinfo.sec.gov
CRD No.: 6858882
IARD No.: 3254
Joseph S. Parks
Form ADV Part 2B
Brochure Supplement
Joseph S. Parks
Educational Background and Business Experience
Mr. Parks – Joseph Parks is a Financial Advisor with Sage Rutty & Company. Joe was born in
1984 and graduated from University at Albany with a bachelor’s degree in Sociology. Prior to
being in the financial services industry, Joe worked as a contracted program manager for
NAVAIR and the V-22 Osprey program at Cherry Point N.C. He has worked in the financial
services industry since 2018 where he has focused on financial planning, investment
recommendations, and insurance needs planning for individuals and families.
In 2020 Joe became an Accredited Portfolio Management Advisor® or APMA® designee.
Individuals who hold the APMA® designation have completed a course of study encompassing
portfolio creation, augmentation, and maintenance. Additionally, individuals must pass an end-of-
course examination that tests their ability to analyze investment policy statements, building
portfolios, and making asset allocation decisions. Individuals renew their designation every two-
years by completing 16 hours of continuing education.
Disciplinary Information
Mr. Parks has no legal or disciplinary events to disclose.
Other Business Activities
Mr. Parks is not involved in any business activities outside of Sage Rutty & Co., Inc.
Additional Compensation
Mr. Parks does not receive any additional compensation bonuses based upon referrals or new
accounts. Joe may receive a bonus based upon new recurring revenue assets.
Supervision
Activity in accounts managed by Mr. Parks may be reviewed on an annual or quarterly basis for
conformance to the investment objectives stated by the client. Trevor Holly, President of Sage
Rutty & Co., Inc, who may be reached at (585) 232-2309, performs those reviews.
Brennan Redmond, CFA, CFP®
FORM ADV PART 2B BROCHURE SUPPLEMENT
Sage Rutty & Co., Inc.
100 Corporate Woods, Suite 300
Rochester, New York 14623
585-232-3760
March 17, 2026
This brochure supplement provides information about Brennan Redmond,
CFA, CFP® that supplements the Sage Rutty & Co., Inc. brochure. You
should have received a copy of that brochure. Please contact Corinne
Dennis, Chief Compliance Officer at cdennis@sagerutty.com if you did not
receive Sage Rutty & Co., Inc.'s brochure or if you have any questions
about the contents of this supplement.
Additional information about Brennan Redmond, CFA, CFP® is available on
the SEC’s website at www.adviserinfo.sec.gov
CRD No.: 5335239
IARD No.: 3254
Brennan Redmond
Form ADV Part 2B
Brochure Supplement
Brennan Redmond, CFA, CFP®
Educational Background and Business Experience
Mr. Redmond - Brennan, born in 1981, graduated cum laude from the Rochester Institute of
Technology with a bachelor’s degree in Business Finance in 2003. Upon graduation Brennan
began work in the equity research department of a large, international investment management
firm. In 2007, Brennan made the career change to consulting directly with individuals. In 2009
Brennan earned the Chartered Financial Analyst™ (CFA) credential, which is regarded as the most
respected and recognized investment management designation in the world. The CFA credential is
earned over three rigorous examinations covering: ethical and professional standards, quantitative
methods, economics, financial reporting and analysis, corporate finance, equity investments, fixed-
income investments, derivatives, alternative investments, portfolio management, and wealth planning.
Brennan earned his Certified Financial Planner™ designation in 2018. Accredited by the National
Commission for Certifying Agencies (NCCA), this designation is issued by the Certified Financial
Planner Board of Standards, Inc. (CFPBS) and is granted to individuals who meet the following
prerequisites: Complete an advanced college-level course of study addressing the financial planning
subject areas that CFP Board’s studies have determined as necessary for the competent and
professional delivery of financial planning services, and attain a Bachelor’s Degree from a
regionally accredited United States college or university, pass the comprehensive CFP®
Certification Examination, complete at least three years of full-time financial planning-related
experience, and agree to be bound by CFP Board’s Standards of Professional Conduct, a set of
documents outlining the ethical and practice standards for CFP® professionals.
In 2017 Brennan joined Sage Rutty & Company as a First Vice President, Financial Advisor. His
practice primarily focuses on financial planning, investment management, and tax minimization
strategies.
Disciplinary Information
Mr. Redmond has no legal or disciplinary events to disclose.
Other Business Activities
Mr. Redmond is not involved in any business activities outside of Sage Rutty & Co., Inc.
Additional Compensation
Mr. Redmond does not receive any additional compensation bonuses based upon referrals or
new accounts.
Supervision
Activity in accounts managed by Mr. Redmond may be reviewed on an annual or quarterly basis
for conformance to the investment objectives stated by the client. Trevor Holly, President of Sage
Rutty & Co., Inc, who may be reached at (585) 232-2309, performs those reviews.
Teresa Robinson, CFP®
FORM ADV PART 2B BROCHURE SUPPLEMENT
Sage Rutty & Co., Inc.
100 Corporate Woods, Suite 300
Rochester, New York 14623
585-232-3760
March 17, 2026
This brochure supplement provides information about Teresa Robinson,
CFP® that supplements the Sage Rutty & Co., Inc. brochure. You should
have received a copy of that brochure. Please contact Corinne Dennis,
Chief Compliance Officer at cdennis@sagerutty.com if you did not receive
Sage Rutty & Co., Inc.'s brochure or if you have any questions about the
contents of this supplement.
Additional information about Teresa Robinson, CFP® is available on the
SEC’s website at www.adviserinfo.sec.gov
CRD No.: 6188320
IARD No.: 3254
Teresa Robinson
Form ADV Part 2B
Brochure Supplement
Teresa Robinson, CFP®
Educational Background and Business Experience
Ms. Robinson – Teresa joined Sage Rutty in 2013 and is a Financial Advisor. She graduated
summa cum laude from Mercyhurst College in 2004 with a Bachelor’s Degree in Art Therapy. In
addition, Teresa earned her Master’s Degree in Art Therapy from Nazareth College in 2006. She
holds certifications as a General Securities Representative (Series 7), Uniform Securities Agent
(Series 63) and Uniform Investment Adviser (Series 65) with the Financial Industry Regulatory
Authority (FINRA), and a NYS Life Accident & Health Insurance License. Teresa earned her
Certified Financial Planner® designation in 2021. She also holds the Accredited by the National
Commission for Certifying Agencies (NCCA), this designation is issued by the Certified Financial
Planner Board of Standards, Inc. (CFPBS) and is granted to individuals who complete a CFP
Certification Examination and have a minimum of three years of full time personal financial
planning experience. In order to qualify, the candidate must complete a CFP-board registered
program or hold one of the following titles: CPA, ChFC, Chartered Life Underwriter (CLU), CFA,
PhD in business economics, Doctor of Business Administration or Attorney’s License. Once
issued, the candidate is required to complete 30 hours of continuing education every two years
and must continuously meet the standards administered by CFPBS. She was born in 1982.
Disciplinary Information
Ms. Robinson has no legal or disciplinary events to disclose.
Other Business Activities
Ms. Robinson is not involved in any business activities outside of Sage Rutty & Co., Inc.
Additional Compensation
Ms. Robinson does not receive any additional compensation bonuses based upon referrals or
new accounts.
Supervision
Activity in accounts managed by Ms. Robinson may be reviewed on an annual or quarterly basis
for conformance to the investment objectives stated by the client. Trevor Holly, President of Sage
Rutty & Co., Inc, who may be reached at (585) 232-2309, performs those reviews.
Sage Advisors
FORM ADV PART 2B BROCHURE SUPPLEMENT
Neil S. Frood, JD
Laura S. Frood, CFP®, AAMS®
Sage Rutty & Co., Inc.
100 Corporate Woods, Suite 300
Rochester, New York 14623
585-232-3760
March 17, 2026
This brochure supplement provides information about Neil S. Frood, JD
and Laura S. Frood, CFP®, AAMS® that supplements the Sage Rutty & Co.,
Inc. brochure. You should have received a copy of that brochure. Please
contact Corinne Dennis, Chief Compliance Officer at cdennis@sagerutty.com
if you did not receive Sage Rutty & Co., Inc.'s brochure or if you have any
questions about the contents of this supplement.
Additional information about Neil S. Frood, JD and Laura S. Frood, CFP®,
AAMS® is available on the SEC’s website at www.adviserinfo.sec.gov
CRD No.: 4483525
IARD No.: 3254
Neil S. Frood
Form ADV Part 2B
Brochure Supplement
Neil S. Frood, JD
Educational Background and Business Experience
Mr. Frood – Neil Frood, JD, is a Rochester native, born in 1974. He attended Cornell University
for his undergraduate schooling and received his Juris Doctor from the State University at Buffalo
School of Law. While at University of Buffalo, he received a Certificate of Concentration in
Financial Transactions. Prior to joining Sage Rutty & Company, Neil practiced law at one of the
oldest law firms in Rochester in the areas of estate and gift taxation. Neil joined Sage Rutty in
2001 as a member of the Sage Advisors Team at Sage Rutty. He is still a member of the New York
State Bar and, as such, is required to complete over 30 hours of continuing legal education every
two years. Neil focuses his financial practice in the areas of retirement and income planning. He
is a past speaker at the Monroe County Bar Association and author of several articles in the area
of financial planning.
Disciplinary Information
Mr. Frood has no legal or disciplinary events to disclose.
Other Business Activities
Mr. Frood is a member of the New York State Bar and, as such, licensed to practice law within
New York State. He has maintained a small private practice in the past and assisted clients with
estate planning and administration using an hourly fee schedule. Neil will be serving as the Co-
Sponsorship Chair for the Brighton Baseball, Inc. organization and this involvement will not be
investment related.
Additional Compensation
Mr. Frood does not receive any additional compensation bonuses based upon referrals or new
accounts.
Supervision
Activity in accounts managed by Mr. Frood may be reviewed on an annual or quarterly basis for
conformance to the investment objectives stated by the client. Trevor Holly, President of Sage
Rutty & Co., Inc, who may be reached at (585) 232-2309, performs those reviews.
CRD No.: 4211953
IARD No.: 3254
Laura S. Frood
Form ADV Part 2B
Brochure Supplement
Laura S. Frood, CFP®, AAMS®
Educational Background and Business Experience
Ms. Frood – Laura S. Frood, CFP®, AAMS® began her career in the financial services industry
directly out of college, in June 2000. Laura was born in 1978 in New Albany, Indiana and attended
Indiana State University, graduating magna cum laude with a bachelor’s degree in Economics. In
2001, Laura moved to Rochester and joined Sage Rutty as a member of the Sage Advisors Team
and became a CFP® practitioner in 2021. Accredited by the National Commission for Certifying
Agencies (NCCA), this designation is issued by the Certified Financial Planner Board of
Standards, Inc. (CFPBS) and is granted to individuals who complete a CFP Certification
Examination and have a minimum of three years of full time personal financial planning
experience. In order to qualify, the candidate must complete a CFP-board registered program or
hold one of the following titles: CPA, ChFC, Chartered Life Underwriter (CLU), CFA, PhD in
business economics, Doctor of Business Administration or Attorney’s License. Once issued, the
candidate is required to complete 30 hours of continuing education every two years and must
continuously meet the standards administered by CFPBS. The AAMS® designation requires 16
hours of continuing education every 2 years. Laura focuses her financial practice in the area of
investment planning and management. Laura enjoys educating young adults on the importance of
financial planning and is an in-demand speaker for a few of the local high schools. She is active
in the community and enjoys volunteering with Junior Achievement.
Disciplinary Information
Ms. Frood has no legal or disciplinary events to disclose.
Other Business Activities
Ms. Frood is involved in an outside business activity which is not investment related. Laura will be
serving as the Co-Sponsorship Chair for the Brighton Baseball, Inc. organization.
Additional Compensation
Ms. Frood does not receive any additional compensation bonuses based upon referrals or new
accounts.
Supervision
Activity in accounts managed by Ms. Frood may be reviewed on an annual or quarterly basis for
conformance to the investment objectives stated by the client. Trevor Holly, President of Sage
Rutty & Co., Inc, who may be reached at (585) 232-2309, performs those reviews.
Joshua Slish
FORM ADV PART 2B BROCHURE SUPPLEMENT
Sage Rutty & Co., Inc.
100 Corporate Woods, Suite 300
Rochester, New York 14623
585-232-3760
March 17, 2026
This brochure supplement provides information about Joshua Slish that
supplements the Sage Rutty & Co., Inc. brochure. You should have
received a copy of that brochure. Please contact Corinne Dennis, Chief
Compliance Officer at cdennis@sagerutty.com if you did not receive Sage
Rutty & Co., Inc.'s brochure or if you have any questions about the
contents of this supplement.
Additional information about Joshua Slish is available on the SEC’s
website at www.adviserinfo.sec.gov
CRD No.: 7272170
IARD No.: 3254
Joshua Slish
Form ADV Part 2B
Brochure Supplement
Joshua Slish
Educational Background and Business Experience
Mr. Slish – Joshua joined Sage Rutty & Company, Inc. in 2023 and is a Financial Advisor. He
previously worked as a Financial Advisor at Brighton Securities and Equitable. He holds
certifications as a General Securities Representative (Series 7), Registered Investment Advisor
(Series 66), and a NYS Life Accident & Health Insurance License. Mr. Slish was born in 1996.
Disciplinary Information
Mr. Slish has no legal or disciplinary events to disclose.
Other Business Activities
Mr. Slish is not involved in any business activities outside of Sage Rutty & Co., Inc.
Additional Compensation
Mr. Slish does not receive any additional compensation bonuses based upon referrals or new
accounts.
Supervision
Activity in accounts managed by Mr. Slish may be reviewed on an annual or quarterly basis for
conformance to the investment objectives stated by the client. Trevor Holly, President of Sage
Rutty & Co., Inc, who may be reached at (585) 232-2309, performs those reviews.
Matthew Webster, CFP®
FORM ADV PART 2B BROCHURE SUPPLEMENT
Sage Rutty & Co., Inc.
100 Corporate Woods, Suite 300
Rochester, New York 14623
585-232-3760
March 17, 2026
This brochure supplement provides information about Matthew Webster,
CFP® that supplements the Sage Rutty & Co., Inc. brochure. You should
have received a copy of that brochure. Please contact Corinne Dennis,
Chief Compliance Officer at cdennis@sagerutty.com if you did not receive
Sage Rutty & Co., Inc.'s brochure or if you have any questions about the
contents of this supplement.
Additional information about Matthew Webster, CFP® is available on the
SEC’s website at www.adviserinfo.sec.gov
CRD No.: 7117515
IARD No.: 3254
Matthew Webster
Form ADV Part 2B
Brochure Supplement
Matthew Webster, CFP
Educational Background and Business Experience
Mr. Webster – Matt joined Sage Rutty & Company in 2025 as a Financial Advisor. Born in 1997,
Matt is a graduate of the State University of New York at Geneseo with a Bachelor of Arts degree
in Economics. Matt began his career in financial services in 2020 with Equitable Advisors as a
Financial Professional. Matt earned his Chartered Financial Consultant® and CERTIFIED
FINANCIAL PLANNER™ designations in 2024. Accredited by the National Commission for
Certifying Agencies (NCCA), this designation is issued by the Certified Financial Planner Board of
Standards, Inc. (CFPBS) and is granted to individuals who complete a CFP Certification
Examination and have a minimum of three years of full time personal financial planning
experience. In order to qualify, the candidate must complete a CFP-board registered program or
hold one of the following titles: CPA, ChFC, Chartered Life Underwriter (CLU), CFA, PhD in
business economics, Doctor of Business Administration or Attorney’s License. Once issued, the
candidate is required to complete 30 hours of continuing education every two years and must
continuously meet the standards administered by CFPBS. Matt also holds certifications as a
General Securities Representative (Series 7) and Registered Investment Advisor (Series 66) with
the Financial Industry Regulatory Authority (FINRA), and a NYS Life Accident & Health Insurance
License.
Disciplinary Information
Mr. Webster has no legal or disciplinary events to disclose.
Other Business Activities
Mr. Webster has two outside business activities. Matt is a Limited Partner/Owner of a family
company, which is investment related but no trading authority. Mr. Webster is also involved in an
outside business activity which is not investment related as he serves as a board member of the Onondaga
East Chamber.
Additional Compensation
Mr. Webster does not receive any additional compensation bonuses based upon referrals or new
accounts.
Supervision
Activity in accounts managed by Mr. Webster may be reviewed on an annual or quarterly basis
for conformance to the investment objectives stated by the client. Trevor Holly, President of Sage
Rutty & Co., Inc, who may be reached at (585) 232-2309, performs those reviews.
Aaron Young, MSPFP, CFP®, CRPC®, CHSA®
FORM ADV PART 2B BROCHURE SUPPLEMENT
Sage Rutty & Co., Inc.
100 Corporate Woods, Suite 300
Rochester, New York 14623
585-232-3760
March 17, 2026
This brochure supplement provides information about Aaron Young,
MSPFP, CFP®, CRPC®, CHSA® that supplements the Sage Rutty & Co., Inc.
brochure. You should have received a copy of that brochure. Please
contact Corinne Dennis, Chief Compliance Officer at
cdennis@sagerutty.com if you did not receive Sage Rutty & Co., Inc.'s
brochure or if you have any questions about the contents of this
supplement.
Additional information about Aaron Young, MSPFP, CFP®, CRPC®, CHSA®
is available on the SEC’s website at www.adviserinfo.sec.gov
CRD No.: 5897330
IARD No.: 3254
Aaron Young
Form ADV Part 2B
Brochure Supplement
Aaron Young, MSPFP, CFP®, CRPC®, CHSA®
Educational Background and Business Experience
Aaron Young joined Sage Rutty & Co., Inc. in 2014 and is a member of the Financial Planning
Department. Aaron started his career in financial services in 2011. He graduated Magna Cum
Laude from SUNY Geneseo with a Bachelor of Science degree in business administration.
Continuing his financial education, Aaron became a Certified Financial Planner™ practitioner.
Accredited by the National Commission for Certifying Agencies (NCCA), this designation is
issued by the Certified Financial Planner Board of Standards, Inc. (CFPBS) and is granted to
individuals who complete a CFP Certification Examination and have a minimum of three years of
full time personal financial planning experience. In order to qualify, the candidate must complete a
CFP-board registered program or hold one of the following titles: CPA, ChFC, Chartered Life
Underwriter (CLU), CFA, PhD in business economics, Doctor of Business Administration or
Attorney’s License. Once issued, the candidate is required to complete 30 hours of continuing
education every two years and must continuously meet the standards administered by CFPBS.
Aaron also holds a Master of Science degree in Personal Financial Planning, is a Certified
Retirement Planning Counselor® and a Certified Health Savings Adviser®. Aaron is also an
Enrolled Agent. Aaron is a member of the Estate Planning Council of Rochester, and volunteers
with the Pancreatic Cancer Association of WNY and Meals on Wheels. He was born in 1990.
Disciplinary Information
Mr. Young has no legal or disciplinary events to disclose.
Other Business Activities
Mr. Young is not involved in any business activities outside of Sage Rutty & Co., Inc.
Additional Compensation
Mr. Young does not receive any additional compensation bonuses based upon referrals or new
accounts.
Supervision
Activity in accounts managed by Mr. Young may be reviewed on an annual or quarterly basis for
conformance to the investment objectives stated by the client. Trevor Holly, President of Sage
Rutty & Co., Inc, who may be reached at (585) 232-2309, performs those reviews.