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Sage Rutty & Co., Inc.
100 Corporate Woods, Suite 300
Rochester, New York 14623
(585) 232-3760
(866) 902-0273 facsimile
(800) 733-1133 toll free
www.sagerutty.com
August 6, 2025
FORM ADV PART 2
This brochure provides information about the qualifications and business practices of Sage
Rutty & Co., Inc. If you have any questions about the contents of this brochure, please contact
us at (585) 232-3760. The information in this brochure has not been approved or verified by the
United States Securities and Exchange Commission or by any state securities authority.
Additional information about Sage Rutty & Co., Inc. is also available on the SEC’s website at
www.adviserinfo.sec.gov. The searchable IARD/CRD number for Sage Rutty & Co., Inc. is 3254.
Sage Rutty & Co., Inc. is a Registered Investment Adviser. Registration with the United States
Securities and Exchange Commission or any state securities authority does not imply a certain
level of skill or training.
IARD/CRD No: 3254
SEC File No.: 801- 35917
Sage Rutty & Co., Inc.
Form ADV Part 2A
Brochure
Table of Contents
SUMMARY OF MATERIAL CHANGES ................................................................................................................... 2
ADVISORY BUSINESS ............................................................................................................................................ 3
FEES AND COMPENSATION ................................................................................................................................ 10
PERFORMANCE-BASED FEES AND SIDE-BY-SIDE MANAGEMENT ............................................................... 16
TYPES OF CLIENTS............................................................................................................................................... 16
DISCIPLINARY INFORMATION ............................................................................................................................. 17
OTHER FINANCIAL INDUSTRY ACTIVITES AND AFFILIATIONS ...................................................................... 17
CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT TRANSACTIONS AND PERSONAL TRADING
................................................................................................................................................................................. 18
BROKERAGE PRACTICES ................................................................................................................................... 18
REVIEW OF ACCOUNTS ....................................................................................................................................... 20
CLIENT REFERRALS AND OTHER COMPENSATION ........................................................................................ 20
CUSTODY ............................................................................................................................................................... 20
INVESTMENT DISCRETION .................................................................................................................................. 20
VOTING CLIENT SECURITIES .............................................................................................................................. 21
FINANCIAL INFORMATION ................................................................................................................................... 21
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IARD/CRD No: 3254
SEC File No.: 801- 35917
Sage Rutty & Co., Inc.
Form ADV Part 2A
Brochure
SUMMARY OF MATERIAL CHANGES
The purpose of this section is to outline material changes since the last annual
update of the Sage, Rutty & Co., Inc. Investment Advisor Brochure. The date of the
last update was March 5, 2025.
Since the last update, the account minimum size requirement specific on certain
advisory products (Private Investment Management, Asset Advisor, CustomChoice)
has been removed by the custodian; First Clearing, LLC. This update is to remove
reference to those required minimums. An internal minimum account size does
however continue to be in effect for the Firm and may only be waived under certain
circumstances approved by a senior employee of the Firm. Please contact your
Financial Advisor with any questions.
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IARD/CRD No: 3254
SEC File No.: 801- 35917
Sage Rutty & Co., Inc.
Form ADV Part 2A
Brochure
ADVISORY BUSINESS
Our Company & Principals
Sage Rutty & Co. Inc. (SRC) is a federally registered investment advisor with the Securities and
Exchange Commission (SEC). Since 1937 Sage Rutty & Co., Inc. has also been registered with the
Securities and Exchange Commission as a broker/dealer offering investment advice. For more than
100 years, Sage Rutty & Co., Inc. has helped families invest and manage their financial assets,
allowing them to create and preserve wealth for generations. The President of Sage Rutty is
Mr. Trevor Holly.
Types of Services we offer:
Sage Rutty provides advisory services through various platforms.
1. Wrap Fee Programs - Sage Rutty has wrap fee programs we utilize at the following
custodians: First Clearing, LLC1, SEI Investment Management Corp., and Schwab Advisor
Services, a division of Charles Schwab & Co., Inc (“Schwab”).
2. Financial Planning Department advisory platform - Salaried members of Sage Rutty’s
financial planning department work with advisory representatives to develop a written financial
strategy for clients based on their particular financial situation, investment objectives and
needs.
3. QRP - Under the QRP (formerly SIP) advisory service platform, SRC advisory representatives gather
information from qualified plan participant clients to develop investment strategies and recommendations
for plan participants based on their particular financial situation, investment objectives and needs.
Implementation of investment recommendations made by SRC advisory representatives may be either at
the discretion of the Advisor or the plan participant client depending on the nature of the relationship. All
changes will be executed through the qualified plan program.
CUSTOMIZATION OF ACCOUNTS & RESTRICTIONS ON INVESTMENTS
All advisory services are specific to the individual client’s needs. After an initial meeting to discuss in
detail the client’s overall financial picture, this discussion may include, but is not limited to all relevant
financial background and future goals, family dynamics and retirement and estate needs. A
recommendation is then presented by the advisor representative for input from each client. All clients
are expected to be very involved in this process allowing the client and advisor to reach the best plan
available that meets the client’s individual needs. If needed, and as mutually agreed to by us, the
client may restrict certain types of investments in their account.
FINANCIAL PLANNING
Under the Financial Planning Department advisory service platform, salaried members of Sage
Rutty’s financial planning department work with your Financial Advisor to develop a written financial
strategy based on your particular financial situation, investment objectives, and risk tolerance.
Several levels of planning services are available to provide you with a detailed plan addressing your
individual planning questions. However, implementation of plan recommendations is at the full
discretion of the client.
Once a client has expressed an interest in contracting for a financial plan, relevant preliminary data is
gathered. Based on this information, the client's objectives, and the areas to be covered in the plan, a
fee (if any) is calculated. If the fee is agreeable to the client, more detailed information about the client is
collected in a confidential questionnaire. A financial planning agreement, outlining the work to be done,
is prepared for the client's signature. Supporting documents such as recent personal and business tax
returns, wills and trusts financial statements, Social Security information and liability statements are
requested from the client. Work is begun upon Sage Rutty’s receipt of the completed questionnaire,
signed financial planning agreement, and an upfront deposit of $500. The balance of the fee is due
upon presentation of the completed plan.
1First Clearing is a trade name used by Wells Fargo Clearing Services, LLC, Member SIPC, a registered broker-dealer and non-
bank affiliate of Wells Fargo & Company.
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IARD/CRD No: 3254
SEC File No.: 801- 35917
Sage Rutty & Co., Inc.
Form ADV Part 2A
Brochure
If the client decides not to proceed with the preparation of the plan within five (5) business days from the
date of the agreement, Sage Rutty will return the client's retainer fee and all supporting documents.
Sage Rutty’s Financial Planning Department offers a Comprehensive Financial Plan to its clients. A variety
of topics, included below, may be included within the plan based on the client’s situation, goals, and
available information.
• Short and long-term projections of
• Tax efficiency of investments
cash flow, income taxes and balance
sheet
• Projections of estate tax and
• Retirement feasibility
distributions
• Retirement income planning
• Risk management planning
• Social Security claiming analysis
• Review of life, disability, and long-
term care insurance needs
• Goal prioritization
• Recommendation for review of
property and casualty insurance
• Proactive tax planning
• Education funding analysis
• Roth conversion strategies
• Tax return review
• Charitable and personal giving
strategies
The plan, when presented to the client, will make generic recommendations of appropriate strategies and
investments. Implementation of any recommendation is at the sole discretion, and responsibility, of the
client. If the client is interested in purchasing investments, specific investment products will be
recommended by the advisory Representative in his/her capacity as a registered representative or
insurance agent.
In addition to our Financial Planning Department, individual Advisors at Sage, Rutty may also provide fee-
based planning services and / or consulting services to their clients. A financial plan is designed to help
the client with all aspects of financial planning with or without ongoing investment management after the
financial plan is completed. The financial plan may include, but is not limited to: a net worth statement; a
cash flow statement; a review of investment accounts, including reviewing asset allocation and providing
repositioning recommendations; strategic tax planning; a review of retirement accounts and plans
including recommendations; a review of insurance policies and recommendations for changes, if
necessary; one or more retirement scenarios; estate planning review and recommendations; and
education planning with funding recommendations.
Financial planning is a discovery process whereas situations may occur where the client is unaware of
certain financial exposures or predicaments. Detailed investment advice and specific recommendations
are provided as part of a financial plan; however, implementation of the recommendations is at the
discretion of the client. Financial planning can range in complexity, and as a result, planning fees can
be adjusted at the discretion of the Advisor or Sage Rutty.
Fees for Planning Services
The Comprehensive Financial Plan fee for a financial plan is a set published price. The fee structure
utilized in any given situation shall be fully discussed with the client and disclosed in the Financial
Planning Agreement, which the client signs with Sage Rutty prior to the commencement of any services.
Some of the possible fee structures are:
- Comprehensive Financial Plan Fee: a fixed published fee of $3,000 with activities covered
depending on the specific service requested and the nature and complexity of each client's
circumstances.
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IARD/CRD No: 3254
SEC File No.: 801- 35917
Sage Rutty & Co., Inc.
Form ADV Part 2A
Brochure
- Hourly Fees: individual Advisors at Sage Rutty may charge an hourly fee typically ranging from
$250-$500 per hour for services which may vary depending upon the needs of the client and the
complexity of the plan/consulting. The exact hourly rate, as well as the work to be performed, will be
specifically disclosed and agreed to by the client.
For financial planning engagements, a portion of the planning fee will be due and payable at the time the
Financial Planning Agreement is signed with the balance of the fee due as portions of the plan are
completed and delivered to the client. In the event that the client’s situation is substantially different than
disclosed at the initial meeting, a revised fee will be provided for mutual agreement. The client must
approve the change of scope in advance of the additional work being performed when a fee increase is
necessary.
Sage Rutty clients will not be charged more than an initial fee of $ 3,000for any financial plan.. The
Financial Planning Agreement by and between Sage Rutty and the client may be canceled at any time by
providing written notice to the other party of their desire to cancel the agreement. In either case, all
checks should be paid to the firm and not your Advisor.
QRP (formerly SIP) Management
Sage Rutty Financial Advisors gather information from qualified retirement plan participant clients to
develop investment strategies and recommendations for plan participants based on their particular
financial situation, investment objectives and needs. Implementation of investment recommendations
made by Sage Rutty Financial Advisors is at either the discretion of the participant client or their Financial
Advisor, as determined by written agreement and is executed through the qualified retirement plan
program.
Sage Rutty may utilize a third-party platform, Pontera (formerly FeeX), which is an Order Management
System to facilitate management of held away assets such as defined contribution plan participant
accounts held in qualified retirement plan programs. The platform allows the Financial Advisor to avoid
being considered to have custody of Client funds since Sage Rutty does not have direct access to
Client log-in credentials to affect trades. In order to engage in the use of the platform, both the Client
and Financial Advisor will need to execute the Pontera agreement. As part of this agreement, the
advisory fee will be disclosed to Client, with a maximum rate of 1.00%. Sage Rutty is not affiliated with
the platform in any way. A link will be provided to the Client allowing them to connect an account(s) to
the platform. Once Client account(s) is connected to the platform, the Financial Advisor will review the
current account allocations. When deemed necessary, the Financial Advisor will rebalance the account
considering client investment goals and risk tolerance, and any change in allocations will consider
current economic and market trends. The goal is to improve account performance over time, minimize
loss during difficult markets, and manage internal fees that harm account performance. The Financial
Advisor will regularly review the available investment options in these accounts, monitor them, and
rebalance and implement strategies in the same way they do in other accounts, as deemed necessary.
Wrap Fee Programs
Sage Rutty has a wrap fee program we utilize at the following custodians: First Clearing, LLC1, SEI
Investment Management Corp., and Schwab Advisor Services, a division of Charles Schwab & Co., Inc
(“Schwab”). After an evaluation of your individual situation and objectives, your Financial Advisor will
work with you to select the program that best suits your needs.
When you participate in a wrap program, your net fees generally include management fees, performance
reporting, transaction fees, and may also include custody fees. Non-wrap programs charge these fees
separately, and the net cost of these programs could be higher or lower than the cost of the combined
services under a wrap program. Sage Rutty & Co., Inc. and your Financial Advisor will share in a portion
of the management fees that are charged to you. We do not charge our clients higher advisory fees
based on their trading activity, but you should be aware that we may have an incentive to limit our
trading activities in your account(s) because we may be charged for executed trades.
Asset Advisor
The Asset Advisor program is designed for investors seeking the investment knowledge, experience and
guidance of a financial advisor, and the flexibility to hold multiple products, including stocks, bonds and
select mutual funds in a single account. An annual fee (billed quarterly) covers the cost of advice and
transactions and includes periodic performance reports to track portfolio progress.
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IARD/CRD No: 3254
SEC File No.: 801- 35917
Sage Rutty & Co., Inc.
Form ADV Part 2A
Brochure
Advisory products are not designed for excessively traded or inactive accounts and are not suitable for all
clients. You should carefully review the Advisory Disclosure Document associated with the program for a
full description of services, including fees and expenses and those fees or expenses that may be
excluded.
CustomChoice
The CustomChoice program is designed for investors seeking a diversified investment program that
includes the investment knowledge and objective advice of a financial advisor who can provide guidance
in constructing a customized portfolio of mutual funds. The program’s broad universe of mutual funds
includes many that are only available to institutional investors.
Advisory products are not designed for excessively traded or inactive accounts and are not suitable for all
clients. You should carefully review the Advisory Disclosure Document associated with the program for a
full description of services, including fees and expenses and those fees or expenses that may be
excluded.
FundSource®
The FundSource program is designed for investors who want a diversified portfolio of mutual funds that
fits their personal investment goals. It provides a framework for establishing an investment strategy that
takes into account your financial goals, risk tolerance and willingness to make adjustments as your life
changes. Then, working with your financial advisor, you develop a plan tailored to your needs.
The FundSource program offers professionally managed portfolios of mutual funds tied to specific
investment objectives. A key element of the program is an advice process to help you choose the
predefined portfolio – or create a customized portfolio using recommended funds – that best fits your
investment goals and tolerance for risk.
The investment return and principal return of a mutual fund will fluctuate so that an investor’s shares,
when redeemed, may be worth more or less than their original price.
The fees for advisory programs listed are asset based and assessed quarterly in advance. There may be
a minimum fee to maintain this type of account. Fees include advisory services, performance
measurement, transaction costs, custody services and trading. These fees do not cover the fees and
expenses of any underlying exchange traded funds, closed-end funds or mutual funds in the portfolio.
Advisory accounts are not designed for excessively traded or inactive accounts and may not be suitable
for all investors. Please carefully review the Advisory Disclosure Document associated with the program
for a full description of our services, including fees and expenses. The minimum account size for these
programs is $25,000.
FundSource Foundations
℠
The FundSource Foundations program gives you access to professionally managed portfolios of mutual
funds aligned for specific goals and investment objectives. The program offers active portfolio
management, ongoing mutual fund analysis, automatic rebalancing and performance monitoring.
The FundSource Foundations program is designed for investors who want a diversified portfolio of mutual
funds that fits their personal investment goals. It offers the expertise of professional investment managers
in constructing and managing a portfolio based on Wells Fargo Investment Institute analysis and advice.
The investment return and principal return of a mutual fund will fluctuate so that an investor’s shares,
when redeemed, may be worth more or less than their original price.
The fees for advisory programs listed are asset based and assessed quarterly in advance. There may be
a minimum fee to maintain this type of account. Fees include advisory services, performance
measurement, transaction costs, custody services and trading. These fees do not cover the fees and
expenses of any underlying exchange traded funds, closed-end funds or mutual funds in the portfolio.
Advisory accounts are not designed for excessively traded or inactive accounts and may not be suitable
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IARD/CRD No: 3254
SEC File No.: 801- 35917
Sage Rutty & Co., Inc.
Form ADV Part 2A
Brochure
for all investors. Please carefully review the Advisory Disclosure Document associated with the program
for a full description of our services, including fees and expenses. The minimum account size for this
program is $10,000.
FundSource® Pathways® Blends
With the Pathways portfolios, you get access to blends of Russell mutual funds based on the analysis and
advice of Russell Investments, which has been serving institutional clients for more than 40 years.
Through the Pathways portfolios, you gain access to Russell’s research, analysis and investment
strategies, as well as ongoing review of your investment portfolio.
The Pathways portfolios are designed for investors who want a diversified investment program that
includes an active approach to asset allocation, prefer professional portfolio managers who can make
investment decisions on their behalf, and appreciate a program that includes portfolio monitoring,
automatic rebalancing and quarterly reporting.
The investment return and principal return of a mutual fund will fluctuate so that an investor’s shares,
when redeemed, may be worth more or less than their original price.
The fees for advisory programs listed are asset based and assessed quarterly in advance. There may be
a minimum fee to maintain this type of account. Fees include advisory services, performance
measurement, transaction costs, custody services and trading. These fees do not cover the fees and
expenses of any underlying exchange traded funds, closed-end funds or mutual funds in the portfolio.
Advisory accounts are not designed for excessively traded or inactive accounts and may not be suitable
for all investors. Please carefully review the Advisory Disclosure Document associated with the program
for a full description of our services, including fees and expenses. The minimum account size for these
programs is between $10,000 and $2,000,000.
Personalized Unified Managed Account – UMA
The Personalized Unified Managed Account (UMA), formerly known as the Diversified Managed
Allocations (DMA) program, is designed for investors seeking the ability to customize a portfolio to their
specific needs and goals, along with guidance from an experienced, professional money manager. UMA
offers the combination of investment strategies from various investment managers, mutual funds and
exchange-traded funds (ETFs) on a single wealth management platform. Masters, Wells Fargo
COMPASS® and Allocation Advisors are all exclusively available under the Personalized UMA program.
Exchange Traded Funds are subject to risks similar to those of stocks. Investment returns may fluctuate
and are subject to market volatility, so that an investor’s shares, when redeemed or sold, may be worth
more or less than their original cost. Exchange Traded Funds may yield investment results that, before
expenses, generally correspond to the price and yield of a particular index. There is no assurance that the
price and yield performance of the index can be fully matched.
The investment return and principal return of a mutual fund will fluctuate so that an investor’s shares,
when redeemed, may be worth more or less than their original price.
Advisory products are not designed for excessively traded or inactive accounts and are not suitable for all
clients. You should carefully review the Advisory Disclosure Document associated with the program for a
full description of services, including fees and expenses and those fees or expenses that may be
excluded. The minimum account size for this program is $50,000.
Allocation Advisors
Allocation Advisors is designed for investors seeking professionally managed portfolios composed
primarily of exchange-traded funds (ETFs), with the goal of providing diversification while keeping
underlying investment costs to a minimum.
Exchange Traded Funds are subject to risks similar to those of stocks. Investment returns may fluctuate
and are subject to market volatility, so that an investor’s shares, when redeemed or sold, may be worth
more or less than their original cost. Exchange Traded funds may yield investment results that, before
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IARD/CRD No: 3254
SEC File No.: 801- 35917
Sage Rutty & Co., Inc.
Form ADV Part 2A
Brochure
expenses, generally correspond to the price and yield of a particular index. There is no assurance that the
price and yield performance of the index can be fully matched.
Advisory products are not designed for excessively traded or inactive accounts and may not be suitable
for all investors. You should carefully review the Advisory Disclosure Document associated with the
program for a full description of services, including fees and expenses and those fees or expenses that
may be excluded. The minimum account size for this program is between $10,000 and $50,000
depending on the program or strategy selected.
Masters
The Masters program is designed for investors seeking personalized investment portfolios with access to
the nation’s top institutional investment managers. It offers a complete package of services including
guidance for selecting investment managers, flexibility in portfolio management, and ongoing monitoring
and evaluation.
Advisory products are not designed for excessively traded or inactive accounts and are not suitable for all
clients. You should carefully review the Advisory Disclosure Document associated with the program for a
full description of services, including fees and expenses and those fees or expenses that may be
excluded. The minimum account size for this program is $100,000.
Wells Fargo COMPASS®
The Wells Fargo COMPASS® advisory program provides an asset allocation or style- specific portfolio to
meet long-term investment objectives. It is designed for investors who prefer a portfolio manager who can
make investment decisions on their behalf. The program offers objective advice, professional money
management, the simplicity of one account, and quarterly performance reporting.
General Disclosure:
The fees for the Wells Fargo COMPASS® advisory program are asset based and assessed quarterly in
advance. There is a minimum fee of $250 per calendar quarter to maintain this type of account. Fees
include advisory services, performance measurement, transaction costs, custody services and trading.
These fees do not cover the fees and expenses of any underlying exchange traded funds, closed-end
funds or mutual funds in the portfolio. Advisory accounts are not designed for excessively traded or
inactive accounts and may not be suitable for all investors. Please carefully review the Advisory
Disclosure Document for a full description of our services, including fees and expenses. The minimum
account size for this program is between $150,000 and $250,000.
Private Advisor Network
Private Advisor Network is designed for investors seeking direct access to professional money managers
and their investment services. It offers the flexibility of individual security ownership for tax and planning
purposes, and the ability to customize an investment portfolio to specific needs and circumstances.
Advisory products are not designed for excessively traded or inactive accounts and are not suitable for all
clients. You should carefully review the Advisory Disclosure Document associated with the program for a
full description of services, including fees and expenses and those fees or expenses that may be
excluded. The minimum account size for this program is $100,000.
The Private Investment Management (PIM®) Program
Our brokerage firm offers the Private Investment Management (PIM®) program which is a customized
portfolio management program geared toward your specific investment goals. As your portfolio manager,
your financial advisor actively manages your portfolio on an ongoing, discretionary basis using his or her
individual investment style.
The fees for advisory programs listed are asset based and assessed quarterly in advance. There may be
a minimum fee to maintain this type of account. Fees include advisory services, performance
measurement, transaction costs, custody services and trading. These fees do not cover the fees and
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IARD/CRD No: 3254
SEC File No.: 801- 35917
Sage Rutty & Co., Inc.
Form ADV Part 2A
Brochure
expenses of any underlying exchange traded funds, closed-end funds or mutual funds in the portfolio.
Advisory accounts are not designed for excessively traded or inactive accounts and may not be suitable
for all investors. Please carefully review the Advisory Disclosure Document associated with the program
for a full description of our services, including fees and expenses.
Client Assets Managed by Us
U.S. Dollar Amount
Total Number of Accounts
$ 1,312,790,410.25
3,089
Discretionary
$ 1,705,712,211.24
4,613
Non-Discretionary
$ 3,018,502,621.49
7,702
Total
As of 12/31/2024
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IARD/CRD No: 3254
SEC File No.: 801- 35917
Sage Rutty & Co., Inc.
Form ADV Part 2A
Brochure
FEES AND COMPENSATION
Financial Planning Department Fees
Comprehensive Financial Plan $3,000.00
Fixed Hourly Rate $250.00 - $500.00
Compensation
All of the program accounts described in this brochure are charged a fee on eligible assets (i.e., the
total value of securities, money market funds and cash) under management. To follow, you will find a
list of the programs we offer, and the fees associated with each. Your fees will include investment
management, which includes portfolio monitoring, reporting, clearance, and purchase and sales
transaction costs. Fees will not include things such as transaction fees (e.g., wires and transfers) or
other charges (e.g., FedEx). Commissions and other fees will be charged on assets held outside of
your wrap account (see “C” below.) Fees for accounts may be adjusted based on value or for multiple
accounts.
FundSource® CustomChoice® Program Fees
Minimum FundSource® Account Size $25,000
(FundSource FoundationsSM $10,000 minimum)
Standard Fee
Fee Schedule
2.00%
ASSET ADVISOR PROGRAM FEES
Asset Advisor accounts are charged an all-inclusive fee that covers advisory,
execution, custodial, and reporting services. Billed quarterly in advance, the
standard Asset Advisor fee schedule is based on program eligible assets:
Account Asset Value
First $250,000
Next $750,000
Over $1,000,000
Standard Fee
3.00%
2.50%
2.00%
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SEC File No.: 801- 35917
Sage Rutty & Co., Inc.
Form ADV Part 2A
Brochure
COMPASS program fees
Minimum Account Size $150,000
Standard Fee
2.25%
Fee Schedule
Personalized Unified Managed Account “UMA” Program Fees
Minimum Account Size $50,000 (Optimal Blends $250,000)
Standard Fee
2.50%
Fee Schedule
Masters Program Fees
Minimum Account Size $100,000
Standard Fee
Fee Schedule
2.50%
Allocation Advisors Program Fees
Minimum Account Size $25,000 - $50,000
Standard Fee
2.25%
Fee Schedule
Pathways Program Fees
Minimum Account Size $25,000
Standard Fee
2.00%
Fee Schedule
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IARD/CRD No: 3254
SEC File No.: 801- 35917
Sage Rutty & Co., Inc.
Form ADV Part 2A
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Private Investment Management “PIM®” Program Fees
PIM accounts are charged an all-inclusive fee that covers advisory, execution, custodial and reporting
services. Billed quarterly in advance, the standard PIM fee schedule is based on program eligible
assets:
Account Asset Value
First $250,000
Next $750,000
Over $1,000,000
Annualized Fee
3.00%
2.50%
negotiable
SEI INVESTMENT MANAGEMENT CORP. (SEI) PROGRAM FEES
SEI accounts are charged an all-inclusive fee on eligible assets that covers advisory, execution,
custodial, and reporting services. Billed quarterly in arrears:
ACCOUNT ASSET VALUE
ANNUALIZED FEE
First $999,999
Over $1,000,000
2.00% - 1.00%
negotiable
SCHWAB PROGRAM FEES
Schwab accounts are charged a fee on eligible assets that covers advisory, execution, custodial, and reporting
services. Advisory fee billing will be monthly calculated on the Average Daily Balance and may be charged either in
advance or arrears.
You may pay custodial fees, charges imposed directly by a mutual fund, index fund, or exchange traded fund which
shall be disclosed in the fund’s prospectus (i.e., fund management fees and other fund expenses), mark-ups and
mark-downs, spreads paid to market makers, wire transfer fees, fees for trades executed away from custodian and
other fees and taxes on accounts and securities transactions. These fees are not included within the wrap-fee you
are charged by our firm.
ACCOUNT ASSET VALUE
ANNUALIZED FEE
First $999,999
Over $1,000,000
1.00% - 1.50%
negotiable
Schwab has eliminated commissions for online trades of equities, ETFs and options (subject to $0.65 per contract
fee). This means that, in most cases, when we buy and sell these types of securities, we will not have to pay any
commissions to Schwab. We encourage you to review Schwab’s pricing to compare the total costs of entering into a
wrap fee arrangement versus a non-wrap fee arrangement. If you choose to enter into a wrap fee arrangement,
your total cost to invest could exceed the cost of paying for brokerage and advisory services separately. To see
what you would pay for transactions in a non-wrap account please refer to Schwab’s most recent pricing schedules
available at schwab.com/aspricingguide.
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Form ADV Part 2A
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QRP Program Fees
Account Value Fees
Annual Minimum Fee
.05% - 1.00% of account value
$250 to $1,000
You should be aware that program fees charged may be higher or lower than those otherwise available if
you were to select a separate brokerage service and negotiate commissions in the absence of the extra
advisory service provided. Our fee schedules may be subject to negotiation depending upon a range of
factors including, but not limited to account sizes and overall range of services provided.
You should consider the value of these advisory services when making such comparisons. The
combination of custodial, advisory and brokerage services may not be available separately or may
require multiple accounts, documentation and fees. You should also consider the amount of anticipated
trading activity when selecting among the programs and assessing the overall cost. Advisory programs
typically assume a normal amount of trading activity and, therefore, under particular circumstances,
prolonged periods of inactivity or asset allocations with significant fixed income or cash weightings may
result in higher fees than if commissions were paid separately for each transaction.
A portion of the fees or commissions charged for the programs described here may be paid to Sage
Rutty & Co., Inc. Financial Advisors in connection with the introduction of accounts as well as for
providing client-related services within the programs. This compensation may be more or less than a
Financial Advisor would receive if you paid separately for investment advice, brokerage, and other
services, and may vary, depending on the program or services offered.
DEDUCTION OF OUR FEES
Unless agreed upon otherwise, you authorize us to deduct a quarterly fee (or monthly, in the case of
Schwab) calculated at the rate indicated in the Fee Schedule for that program from your account, in
advance (or arrears in the case of SEI or Schwab). For the purposes of calculating program fees, “total
account value” shall mean the sum of the long and short market value of all securities and mutual funds,
if applicable. In valuing the account, we will use the closing prices or, if not available, the lowest
published “bid-price” and if none exist, the last reported transaction if occurring within the last 45 days.
For mutual funds, we use the fund's most current net asset value, as computed by the fund company. In
so doing, we will use information provided by quotation services believed to be reliable.
The initial fee is calculated as of the date that the account is accepted into the program and covers the
remainder of the calendar quarter. Subsequent fees will be determined for calendar quarter (or monthly)
periods and shall be calculated on the value of the account on the last business day of the prior
calendar quarter (or the average daily balance, in the case of accounts held with Schwab).
No fee adjustment will be made during any fee period for appreciation or depreciation in the value of the
assets in your account during that period. Your account will be charged or refunded a prorated quarterly
fee on any net additions or net withdrawals in the account during a month. Fees will be charged or
refunded if the net addition or net withdrawal would generate a fee or refund of at least $40 for that
quarter. Fees will be assessed in the month following the net addition or net withdrawal. Fees are based
on the value of the assets in your account, and Sage Rutty & Co., Inc. shall not be compensated on the
basis of a share of capital gains upon or capital appreciation of the funds or any portion of your funds.
Whenever there are changes to the fee schedule, the schedule charges previously in effect shall
continue until the next billing cycle.
OTHER FEES AND EXPENSES
The fee does not include certain dealer markups or markdowns, odd lot differentials, transfer taxes,
exchange fees, execution fees (foreign and/or domestic) when applicable, and any other fees required
by law. Cash balances in an account may be invested in money market mutual funds including, as
permitted by law, those with which we have agreements to provide advisory, administrative, distribution,
and other services and for which we receive compensation for the services rendered. In a low interest
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IARD/CRD No: 3254
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Form ADV Part 2A
Brochure
rate environment, the yield that you earn on cash and cash alternatives, including cash sweep funds,
CDs and money market funds may not offset advisory fees. In some instances, the effective yield of the
investment may in fact be negative.
Non-brokerage-related fees, such as IRA fees, are not included in the wrap fee and may be charged to
your account separately. As more fully described in the fee schedules above, the fees you are charged
may be different, depending on the asset type invested by the account.
Your Financial Advisor may suggest that you use other products and services that Sage Rutty & Co., Inc.
offers, but that are not available through the program you select (“Excluded Assets”). Excluded Assets
are not charged a program fee and are not considered a part of the program or program services. We
generally recommend that you hold these Excluded Assets in a separate brokerage account. If an
excluded fund purchased for or transferred into your account later becomes eligible for the program,
program fees will apply to that fund and it may become subject to the rebalance trading system. You will
incur any usual and customary brokerage charges and fees imposed on transactions in Excluded Assets
which may include (i) any dealer markups and odd lot differentials and transfer taxes; (ii) charges
imposed by broker-dealers and custodians other than First Clearing, LLC1 and its affiliates and fees for
other products and services that we and our affiliates may offer; (iii) offering discounts, commissions and
related fees in connection with underwritten public offerings of securities; (iv) margin interest and
operational fees and charges; (v) IRA fees; and (vi) any redemption fees, exchange fees and or similar
fees (among which SEC fees are included) imposed in connection with mutual fund transactions
whereby Sage, Rutty or your Financial Advisor may receive additional compensation on these Excluded
Assets.
In addition, the firm and an Advisor may act as a placement agent for a private placement that may be
recommended to advisory clients for which the firm and this Advisor receive compensation. Such
recommendations may only be made after determining the prospective advisory client is an “Accredited
Investor” as defined under Rule 501 of Regulation D of the Securities Act of 1933. At a minimum, the
items reviewed with the client for such a recommendation include; the underlying investments or
physical properties, tax aspects, risks, and characteristics of the sponsor including financing and
experience. This investment, if purchased, is held outside of an advisory account and considered an
“Excluded Asset” As noted above, excluded assets are not also charged a program fee and are not
considered part of a wrap program or program services.
PAYMENT OF FEES IN ADVANCE
Fees are charged in advance, arrears for SEI or Schwab. If for any reason you decide to terminate your
account, we require a written five (5) day advance notice to terminate your account. Upon receipt of
your written termination notice we will pro-rate the fees charged in your account for the actual days
managed and refund any unearned fees to you. Some accounts may also be charged a small start-up
fee.
OTHER COMPENSATION WE MAY RECEIVE
In addition to our receipt of advisory fees, we may receive additional compensation from the activity in
your account in the form of marketing service fees for mutual funds (i.e., 12b-1 fees) purchased in your
account. In the event your account is a qualified ERISA account, those fees will be credited to the Plan.
Our advisors may also receive compensation for transactions (brokerage fees/commissions) executed in
your account IF those assets are held outside of one of the wrap accounts described above. We do not
reduce our advisory fees in ratio to our other compensation received from commissions and/or markups
or markdowns. You are not required to direct the transactions in your account to our affiliate; you may
direct the transactions in your account through a broker/dealer of your choice.
1First Clearing is a trade name used by Wells Fargo Clearing Services, LLC, Member SIPC, a registered broker-dealer and non-
bank affiliate of Wells Fargo & Company.
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IARD/CRD No: 3254
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ACCOUNT TERMINATION
Your account agreements may be terminated by either party at any time upon notice. If you terminate
your agreement, a pro rata refund will be made, less reasonable start-up costs. You have the right, within
five (5) days of execution, to terminate the Client Agreement without penalty. In the event of cancellation
of Client agreements, fees previously paid pursuant to the fee schedule will be refunded on a pro rata
basis, as of the date notice of such cancellation is received by the non-canceling party, less reasonable
start-up costs.
If you choose to terminate your agreement with any of our investment advisory programs, we can liquidate
your account if you instruct us to do so. If so instructed, we will liquidate your account in an orderly and
efficient manner. We do not charge for such redemption; however, you should be aware that certain
mutual funds impose redemption fees as stated in their fund prospectus. You should also keep in mind
that the decision to liquidate security issues or mutual funds may result in tax consequences that should
be discussed with your tax advisor.
We will not be responsible for market fluctuations in your account from the time of notice until complete
liquidation. All efforts will be made to process the termination in an efficient and timely manner. Factors
that may affect the orderly and efficient liquidation of an account might be size and types of issues,
liquidity of the markets, and market makers' abilities. Should the necessary securities' markets be
unavailable, and trading suspended, efforts to trade will be done as soon as possible following their
reopening. Due to the administrative processing time needed to terminate an advisory account,
termination orders cannot be considered market orders. It may take several business days under normal
market conditions to process your request.
ACKNOWLEDGMENT OF OUR FIDUCIARY STATUS WITH RESPECT
TO RETIREMENT ACCOUNTS
The U.S. Department of Labor issued a rule pertaining to investment advice provided to retirement
investors, called Improving Investment Advice for Workers & Retirees. The rule applies to retirement
accounts governed by the Employee Retirement Income Security Act (“ERISA”) and/or the
Internal Revenue Code (“Code”), including Individual Retirement Accounts (“IRA”) and Education
Savings Account (“ESA”). Pursuant to the rule, we are providing the following acknowledgment:
When we provide “investment advice,” as defined under Title I of ERISA or the Code, to you regarding
your retirement plan account, IRA, or ESA, we are fiduciaries within the meaning of ERISA and/or the
Code. The way we make money creates some conflicts with your interests, so when we operate as a
fiduciary for your retirement account(s) we operate under a special rule, PTE 2020-02, that requires us to
act in your best interest and not put our interest ahead of yours. To the extent that particular
communications to you or activities are considered "investment education" or otherwise non-fiduciary
under ERISA, we are not a fiduciary in connection with such communications or activities.
The Department of Labor has published a guide titled Choosing the Right Person to Give You
Investment Advice: Information for Investors in Retirement Plans and Individual Retirement Accounts,
which can be found at https://www.dol.gov/agencies/ebsa/about-ebsa/our-activities/resource-
center/faqs/choosing- the-right-person-to-give-you-investment-advice.
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IARD/CRD No: 3254
SEC File No.: 801- 35917
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Form ADV Part 2A
Brochure
PERFORMANCE-BASED FEES AND SIDE-BY-SIDE MANAGEMENT
Sage Rutty & Co., Inc. does not manage accounts for a performance-based fee or share of capital
gains.
TYPES OF CLIENTS
We manage assets for the following types of clients: individuals, pension and profit-sharing plans,
trusts and estates, charitable organizations, and corporations. We do not have any special fees or
requirements for our accounts in addition to the fee schedule or minimum size noted above.
METHODS OF ANAYSIS, INVESTMENT STRATEGIES AND RISK OF LOSS
We may use various methods to assist us in managing your account, including long and short term
trading, the use of margin and options.
We use several methods of analysis to help us manage your account. Charting will help us evaluate the
movement (i.e. trend lines) of your positions in bull (up) and bear (down) markets, along with support
levels and sector analysis, which are a part of the technical analysis of a particular stock. Although this
assists us with evaluating market risk and profitability it is not a definitive predictor of a stock’s value.
We may also use fundamental analysis, which is when we are looking at the financial and product
strength of a company and considering its competitors. We may also include as part of this analysis the
position a particular company has on a global economic scale. Both fundamental and technical analysis
often includes these fundamental factors. Fundamental will focus on the long(er) term behavior of
stocks, while technical will try to forecast shorter (less than 6 month) market trends.
Another method we use is cyclical analysis, which looks at the growth of a stock versus various events
that might affect the price of stock at a given point in time. This evaluates the growth cycle (i.e. life cycle
of a product or company) on a long, intermediate and short term.
If your objectives include frequent or short-term trading strategies it can affect your investment results,
have tax consequences and add to your overall cost of managing your portfolio.
Please note: the use of non-traditional exchange-traded funds (“NT-ETFs”) including leveraged or
inverse exchange-traded funds, which intend to deliver a multiple, the inverse, or a multiple of the
inverse, respectively, of the performance of an underlying index or benchmark for a specified period,
usually a single day, use a range of investment strategies, including swaps, futures contracts, and
other derivative instruments. Use of these strategies exposes shareholders to a number of risks
including but not limited to: short selling risk, derivatives risk, leverage risk, credit and counterparty
risk. Buy-and-hold investors should be aware that the performance of NT-ETFs over a period longer
than one day can differ significantly from their stated daily performance objectives and can potentially
expose investors to significant and sudden losses.
There is no one method or combination of methods of evaluating a stock that is fool proof. In spite of the
best analysis and strategies, a stock can move in the wrong direction, resulting in a loss of your
investment.
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IARD/CRD No: 3254
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Form ADV Part 2A
Brochure
DISCIPLINARY INFORMATION
We are required to disclose any legal or disciplinary events that might be material to your evaluation of us,
our integrity, or that you might find important in your evaluation of us. Details regarding these disclosures
can be located by using BrokerCheck, which is a free tool to research the background and experience of
financial brokers, advisors and firms.
BrokerCheck is accessed by going to https://brokercheck.finra.org/. You can also find information from
the U.S. Securities Exchange Commission (‘SEC”) on both Investment Adviser firms and individuals
registered with the SEC at https://www.adviserinfo.sec.gov./
OTHER FINANCIAL INDUSTRY ACTIVITES AND AFFILIATIONS
Pending and Current Registrations with broker/dealers.
The majority of our employees and our management personnel are dually registered with both our
investment adviser and our broker dealer. We do not allow our employees to register with an outside
firm.
Registrations or applications of our Firm or associated person(s) with futures commission or
commodity pool operators.
We are not registered with the Commodities and Futures Trading Commission, nor do we advise clients
on commodities markets.
Material Relationships and Conflicts of Interest
We have an obvious incentive for you to become our client which creates either commissions or advisory
fees for our firm. Other conflicts of interest that could affect retail investors include:
• Our Advisors could receive variable compensation based upon brokerage services or
investment advisory services that they provide to the client.
• Our Advisors receive a bonus based upon meeting certain production goals.
• Our Advisors could receive a bonus based upon new recurring revenue assets.
• Some Advisors, acting in the role of product coordinator, may earn additional
compensation based upon their role in the sales of certain investment products such as
annuities, fixed income securities and insurance.
•
IRA Rollover advice: Retirement plan participants seeking advice on what to do with their plan
assets, (e.g., 401(k), 403(b), etc.), should compare plan costs with the fees for investment
options, trades, annual account fees and any termination costs before rolling to an IRA.
Revenue Sharing: Cash balances in an account may be invested in money market mutual funds
including, as permitted by law, those with which we have agreements to provide advisory, administrative,
distribution, and other services and for which we receive compensation for the services rendered. In a
low interest rate environment, the yield that you earn on cash and cash alternatives, including cash
sweep funds, CDs and money market funds, may not offset advisory fees. In some instances, the
effective yield of the investment may, in fact, be negative. If you desire to maintain cash balances for
other than a short-term period and/or are seeking the highest yields currently available in the market,
please contact your financial professional to discuss investment options.
Recommendation and selection of other investment advisers for your account(s.)
Currently the investment advisers with which we work are Wells Fargo Advisors, LLC, SEI
Investment Management Corporation and Schwab.
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IARD/CRD No: 3254
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Sage Rutty & Co., Inc.
Form ADV Part 2A
Brochure
CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT TRANSACTIONS
AND PERSONAL TRADING
Code of Ethics
Our Code of Ethics covers our Firm’s policies with regard to the conduct of the employees of our
Firm. It requires their compliance with regulations, fiduciary duties and standards of conduct. It
addresses areas such as their obligations to you, our client(s), personal securities transactions,
trading and holdings, our review of the activity of access persons, and privacy and non-public
information. If you would like a copy of this document, please request it through the contact
information shown on the cover page of this brochure.
Participation or Interest in Client Transactions
Our related broker/dealer may buy, as principal, securities from your account; they in turn may sell
those securities to their brokerage clients. We will only do so with your written acknowledgement, and
at the prevailing market price. Our preference is to conduct trades on a non-principal basis.
Personal Trading
Our firm allows employees to trade in the same securities as those traded in your account. At no time
however, may they receive a better price than you or trade in their own accounts in quantities that
could affect the price of a security. Their personal trading is closely monitored to assure that they are
placing your interest ahead of their own.
BROKERAGE PRACTICES
Factors in recommending or selecting brokers to execute trades.
Research or Soft Dollar Benefits
We do not receive soft dollar benefits for the execution of trades in your accounts.
Trading Practices
As noted on pages 4-12 of this brochure, all advisory clients with managed accounts in wrap fee
programs should expect trades in those accounts to be executed through the sponsors of those
programs.
Please note: As mentioned under Wrap Fee Programs on page 5 above, we utilize several
broker-dealers which act as sponsors of these programs. In order that we might recommend
the one which best suits your needs we base the decision on numerous factors including
program features, investment choices, cost, service level, etc. These programs offer a variety of
share classes (e.g., institutional, advisory, no-load shares, or A shares) and waive any front-end
sales charges. Institutional and advisory share classes are commonly offered in advisory
programs, though, as it is the program sponsors who control the mutual fund share class
selection, you might not be purchasing the lowest cost mutual fund shares available. These
programs and accounts also provide additional benefits and features that may not be available
in a traditional brokerage account. Therefore, the total cost of purchasing and holding a fund in
these programs may be more than in a traditional brokerage account. Advisory-based programs
are generally not designed for excessively traded or inactive accounts and may not be
appropriate for all investors.
Brokerage for Client Referrals
In our selection or recommendation of broker/dealers for your account we do not consider any
referrals from any broker/dealer or third parties.
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Directed Brokerage
Not all advisers require clients to direct brokerage. With your permission we only direct your business to
our affiliate, based upon best execution. Occasionally, a client will direct us to a certain broker/dealer as
they have a situation where they receive rebates from that broker/dealer. In that event, however, we do
not monitor those execution costs unless directed to by the client.
Aggregation of Trades
We aggregate trades whenever possible, given that aggregated trades normally result in the best execution.
Economic benefits of being on the Schwab platform
Sage, Rutty & Co., Inc. (SRC) may recommend/require that clients establish accounts with the Schwab Advisor
Services division of Charles Schwab & Co., Inc. (Schwab), a registered broker-dealer, member SIPC, to maintain
custody of clients’ assets and to effect trades for their accounts. The final decision to custody assets with Schwab
is at the discretion of the Advisor’s clients, including those accounts under ERISA or IRA rules and regulations, in
which case the client is acting as either the plan sponsor or IRA accountholder.
SRC is independently owned and operated and not affiliated with Schwab. Schwab provides us with access to its
institutional trading and custody services, which are typically not available to Schwab retail investors. These services
generally are available to independent investment advisors on an unsolicited basis, at no charge to advisors.
Schwab’s services include brokerage services that are related to the execution of securities transactions, custody,
research, including that in the form of advice, analyses and reports, and access to mutual funds and other
investments that are otherwise generally available only to institutional investors or would require a significantly
higher minimum initial investment.
Schwab also makes available to us other products and services that benefit the Firm but may not benefit our clients’
accounts. These benefits may include national, regional or Firm specific educational events organized and/or
sponsored by Schwab Advisor Services. Other potential benefits may include occasional business entertainment of
personnel of SRC by Schwab Advisor Services personnel, including meals, invitations to sporting events, including
golf tournaments, and other forms of entertainment, some of which may accompany educational opportunities.
Other of these products and services may assist us in managing and administering clients’ accounts. These include
software and other technology (and related technological training) that provide access to client account data (such
as trade confirmations and account statements), facilitate trade execution (and allocation of aggregated trade orders
for multiple client accounts), provide research, pricing information and other market data, facilitate payment of fees
from our clients’ accounts, and assist with back-office training and support functions, recordkeeping and client
reporting.
Many of these services generally may be used to service all or some substantial number of our accounts, including
accounts not maintained at Schwab Advisor Services. Schwab Advisor Services also makes available to us other
services intended to help SRC manage and further develop its business enterprise. These services may include
professional compliance, legal and business consulting, publications and conferences on practice management,
information technology, business succession, regulatory compliance, employee benefits providers, human capital
consultants, insurance and marketing.
In addition, Schwab may make available, arrange and/or pay vendors for these types of services rendered to SRC
by independent third parties. Schwab Advisor Services may discount or waive fees it would otherwise charge for
some of these services or pay all or a part of the fees of a third-party providing these services to us. While, as a
fiduciary, SRC endeavors to act in its clients’ best interests, our recommendation/requirement that clients maintain
their assets in accounts at Schwab may be based in part on the benefit to us of the availability of some of the
foregoing products and services and other arrangements and not solely on the nature, cost or quality of custody and
brokerage services provided by Schwab, which may create a potential conflict of interest.
19
IARD/CRD No: 3254
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Sage Rutty & Co., Inc.
Form ADV Part 2A
Brochure
REVIEW OF ACCOUNTS
On a quarterly basis you will receive a written report that will show your investments, your rate of return
and profits/losses on your position(s). This will be compared to the indices that best represent your
stated investment objective. Your financial advisor will review this material and be available to discuss
it with you if you have any questions.
Additionally, we have personnel from our supervisory staff review accounts based upon exception
reports (factors which note activity or performance that was unexpected.) This is done on a routine
basis.
CLIENT REFERRALS AND OTHER COMPENSATION
Neither our Firm nor Financial Advisors receive items of value, in the form of prizes, awards or items of
economic benefit from non-clients.
CUSTODY
The qualified custodian for your account will either be First Clearing, LLC1, SEI Investment
Management Corporation or Schwab Advisor Services, a division of Charles Schwab & Co., Inc
(“Schwab”). They will be sending you quarterly account statements, unless you have monthly
purchases, sales, deposits, withdrawals, or other activity that will generate a monthly statement. You
should examine closely these statements and report any error immediately, preferably in writing to us,
as well as to the custodian.
We do not have custody of your assets or cash. We do, however, collect management fees in advance,
or arrears, and deduct them from your account with your written permission (see above).
Although Sage, Rutty does not act as a qualified custodian of our client assets, according to the
definition of “custody” by the SEC, there are instances where we have “inadvertent custody." For
instance, “inadvertent custody” occurs when a client requests that we move monies between two or
more of their accounts. Having the authority to open an account on behalf of a client, or being able to
change the client's address of record with the qualified custodian, or having the ID number and
password to a client's retirement fund to re-balance and adjust investments in the account, are also
examples of "inadvertent custody" according to the SEC.
Due to the service level we wish to provide our clients, we have decided to continue to provide these
services and incur “inadvertent custody” per the definition provided by the SEC. As a result, Sage is
subject to an annual custody audit, which is conducted on a surprise basis by an independent CPA
firm registered as a member of the Public Company Accounting and Oversight Board.
INVESTMENT DISCRETION
Accounts are generally supervisory, although we could have accounts that we manage on a
discretionary basis as requested. Discretion must be granted to us by you in writing and is limited to the
purchase or sale of securities; we do not have the authority to make withdrawals or deposits to your
account. If you have limitations on the type of investments we have discretion for, you must provide us
those instructions in writing. If you would like us to make periodic withdrawals or payments from your
account, that must also be done in writing.
1First Clearing is a trade name used by Wells Fargo Clearing Services, LLC, Member SIPC, a registered broker-dealer and non-
bank affiliate of Wells Fargo & Company.
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IARD/CRD No: 3254
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Form ADV Part 2A
Brochure
VOTING CLIENT SECURITIES
We do not vote proxies on behalf of our clients. You should receive all proxies from your custodian,
directly from the company, or the transfer agent. You may receive these electronically as well. If you
wish to discuss the matters contained in the proxy, please call your financial advisor.
FINANCIAL INFORMATION
Our Financial Condition
Sage, Rutty remains financially stable and as such, we do not have any financial condition that could reasonably
be expected to impair our financial commitment to our clients.
21
Zachary T. Armstrong, CFP®
Sage Rutty & Co., Inc.
100 Corporate Woods, Suite 300 Rochester, New York 14623
585-232-3760
August 6, 2025
FORM ADV PART 2B BROCHURE SUPPLEMENT
This brochure supplement provides information about Zachary T.
Armstrong, CFP® that supplements the Sage Rutty & Co., Inc. brochure.
You should have received a copy of that brochure. Please contact Corinne
Dennis, Chief Compliance Officer at cdennis@sagerutty.com if you did not
receive Sage Rutty & Co., Inc.'s brochure or if you have any questions
about the contents of this supplement.
Additional information about Zachary T. Armstrong, CFP® is available on
the SEC’s website at www.adviserinfo.sec.gov.
Zachary T. Armstrong CRD No: 6074547
Form ADV Part 2B IARD No.: 3254
Brochure Supplement
Zachary T. Armstrong, CFP®
Educational Background and Business Experience
Zach Armstrong, CFP® focuses on helping clients achieve financial well-being through
a comprehensive personal financial planning process. Zach works with clients on
numerous issues including, but not limited to, making investment recommendations,
assisting with insurance needs planning, and putting a plan in place for college
savings.
Zach also spends much of his time specializing in providing personalized retirement
planning and projections for his clients. Overall, he aims to deliver solutions for all of
his clients’ financial planning needs. Zach holds certifications as a General Securities
Representative (Series 7), Registered Investment Advisor (Series 66), and a NYS Life
Accident & Health Insurance License. Born in 1989, Zach is an honors graduate from
the University of Rochester and has been involved in the financial services industry
since 2010.
Disciplinary Information
Mr. Armstrong has no legal or disciplinary events to disclose.
Other Business Activities
Mr. Armstrong is not involved in any outside business activities.
Additional Compensation
Mr. Armstrong does not receive any additional compensation bonuses based upon
referrals or new accounts.
Supervision
Activity in accounts managed by Mr. Armstrong may be reviewed on an annual or
quarterly basis for conformance to the investment objectives stated by the client.
Trevor Holly, President of Sage Rutty & Co., Inc, who may be reached at (585) 232-
2309, performs those reviews.
Kristin M. Dowejko
Sage Rutty & Co., Inc.
100 Corporate Woods, Suite 300 Rochester, New York 14623
585-232-3760
August 6, 2025
FORM ADV PART 2B BROCHURE SUPPLEMENT
This brochure supplement provides information about Kristin Dowejko that
supplements the Sage Rutty & Co., Inc. brochure. You should have received a
copy of that brochure. Please contact Corinne Dennis, Chief Compliance Officer
at cdennis@sagerutty.com if you did not receive Sage Rutty & Co., Inc.'s
brochure or if you have any questions about the contents of this supplement.
Additional information about Kristin Dowejko is available on the SEC’s website at
www.adviserinfo.sec.gov.
Kristin Dowejko CRD No: 2964940
Form ADV Part 2B IARD No.: 3254
Brochure Supplement
Educational Background and Business Experience
Ms. Dowejko – Kris began her financial services career with Value-Trac Capital
Management in 1990 and joined Sage Rutty as a Financial Advisor in 1997. She earned
her Bachelor of Science Degree from the University of Buffalo with a dual concentration
in Finance and Computer Science. Ms. Dowejko was born in 1969 and she holds
licenses from the New York State Insurance Department and the Financial Industry
Regulatory Authority (FINRA), including the General Securities Principal license.
Disciplinary Information
Ms. Dowejko has no legal or disciplinary events to disclose.
Other Business Activities
Ms. Dowejko is co-owner of From the Heart Press which is not an investment related
activity.
Additional Compensation
Ms. Dowejko does not receive any additional compensation bonuses based upon
referrals or new accounts.
Supervision
Activity in accounts managed by Ms. Dowejko may be reviewed on an annual or
quarterly basis for conformance to the investment objectives stated by the client. Trevor
Holly, President of Sage Rutty & Co., Inc, who may be reached at (585) 232-2309,
performs those reviews.
Sara Groschadl
Sage Rutty & Co., Inc.
100 Corporate Woods, Suite 300 Rochester, New York 14623
585-232-3760
August 6, 2025
FORM ADV PART 2B BROCHURE SUPPLEMENT
This brochure supplement provides information about Sara Groschadl
supplements the Sage Rutty & Co., Inc. brochure. You should have
received a copy of that brochure. Please contact Corinne Dennis, Chief
Compliance Officer at cdennis@sagerutty.com if you did not receive Sage
Rutty & Co., Inc.'s brochure or if you have any questions about the
contents of this supplement.
Additional information about Sara Groschadl is available on the SEC’s
website at www.adviserinfo.sec.gov.
Sara Groschadl CRD No: 6988796
Form ADV Part 2B IARD No.: 3254
Brochure Supplement
Sara Groschadl
Educational Background and Business Experience
Ms. Groschadl – Sara joined Sage Rutty & Company, Inc. in 2018 and is a Financial
Advisor. She previously worked as a Financial Services Associate before transitioning to a
Financial Advisor role. She earned her Bachelor of Science Degree in Education from St.
John Fisher College in 2007. Ms. Groschadl was born in 1985 and she holds licenses from
the Financial Industry Regulatory Authority (FINRA).
Disciplinary Information
Ms. Groschadl has no legal or disciplinary events to disclose.
Other Business Activities
Ms. Groschadl is not involved in any outside business activities.
Additional Compensation
Ms. Groschadl does not receive any additional compensation bonuses based upon
referrals or new accounts.
Supervision
Activity in accounts managed by Ms. Groschadl may be reviewed on an annual or
quarterly basis for conformance to the investment objectives stated by the client. Trevor
Holly, President of Sage Rutty & Co., Inc, who may be reached at (585) 232-2309,
performs those reviews.
Parker Burke Gingerich Group
Douglas E. Parker, CFP®, AIF®
James P. Burke, CFP® Craig D.
Gingerich, CFP®, AIF®
Colin Young, CFP®, AIF®
Andy Schuler, CFP®
Steve Ciotti
Sunny Ramirez
Sage Rutty & Co., Inc.
100 Corporate Woods, Suite 300 Rochester, New York 14623
585-232-3760
August 6, 2025
FORM ADV PART 2B BROCHURE SUPPLEMENT
This brochure supplement provides information about Douglas E. Parker, CFP®,
AIF®, James P. Burke, CFP®, Craig D. Gingerich, CFP®, AIF®, Colin Young,
CFP®, AIF®, Andy Schuler, CFP®, Steve Ciotti, and Sunny Ramirez that
supplements the Sage Rutty & Co., Inc. brochure. You should have received a
copy of that brochure. Please contact Corinne Dennis, Chief Compliance Officer
at cdennis@sagerutty.com if you did not receive Sage Rutty & Co., Inc.'s
brochure or if you have any questions about the contents of this supplement.
Additional information about Douglas E. Parker, CFP®, AIF®, James P. Burke,
CFP®, Craig D. Gingerich, CFP®, AIF®, Colin Young, CFP®, AIF®, Andy Schuler,
CFP®, Steve Ciotti and Sunny Ramirez is available on the SEC’s website at
www.adviserinfo.sec.gov.
CRD No: 1772713
IARD No.: 3254
Douglas Parker CFP®, AIF®
Form ADV Part 2B
Brochure Supplement
Douglas Parker, CFP®, AIF®
Educational Background and Business Experience
Mr. Parker - Doug joined Sage Rutty & Company in 1996. He began his investment
industry career with PaineWebber in 1987. Born in 1958, Doug is a graduate of Roberts
Wesleyan College where he majored in Organizational Management and holds a
Master’s Degree in Financial Planning from the College for Financial Planning. Doug also
received his Certified Financial Planner™ certification in 1996. Accredited by the
National Commission for Certifying Agencies (NCCA), this designation is issued by the
Certified Financial Planner Board of Standards, Inc. (CFPBS) and is granted to
individuals who complete a CFP Certification Examination as well as meet the following
prerequisites: bachelor’s degree from an accredited college or university and three years
of full time personal financial planning experience. In order to qualify, the candidate must
complete a CFP-board registered program or hold one of the following titles: CPA, ChFC,
Chartered Life Underwriter (CLU), CFA, PhD in business economics, Doctor of Business
Administration or Attorney’s License. Once issued, the candidate is required to complete
30 hours of continuing education every two years and must continuously meet the
standards administered by CFPBS. Doug has also received his Accredited Investment
Fiduciary® (AIF®) designation. AIF® designees have the ability to implement a prudent
process into their own investment practices as well as being able to assist others in
implementing proper policies and procedures. AIF® designation is granted by Fi360 to
individuals who: Enroll in and complete the AIF® Training, pass the AIF® Examination,
meet the experience requirements, and satisfy the Code of Ethics and Conduct
Standards. Doug is a member of the Boards of Directors of the Estate Planning Council
of Rochester, Sage Rutty & Co., Inc., and the Catholic Family Center. He also sits on the
pension committee of the Catholic Charities. He is a member of the Financial Planning
Association and the Entrepreneurs Organization.
Disciplinary Information
Mr. Parker has no legal or disciplinary events to disclose.
Other Business Activities
Mr. Parker is not involved in any business activities outside of Sage Rutty & Co., Inc.
Additional Compensation
Mr. Parker does not receive any additional compensation bonuses based upon referrals or new
accounts.
Supervision
Activity in accounts managed by Mr. Parker may be reviewed on an annual or quarterly basis for
conformance to the investment objectives stated by the client. Trevor Holly, President of Sage
Rutty & Co., Inc, who may be reached at (585) 232-2309, performs those reviews.
CRD No: 2226672
IARD No.: 3254
James P. Burke CFP®, AIF®
Form ADV Part 2B
Brochure Supplement
James P. Burke, CFP®
Educational Background and Business Experience
Mr. Burke – Jim, joined Sage Rutty in 1992, prior to that he spent 4 years in public accounting
with PriceWaterhouse Coopers. Jim graduated from St. Bonaventure University with a
Bachelor of Science Degree in Accounting in 1988 and has remained active with the college's
alumni association. He received his Certified Financial PlannerTM certification in 2002.
Accredited by the National Commission for Certifying Agencies (NCCA), this designation is
issued by the Certified Financial Planner Board of Standards, Inc. (CFPBS) and is granted to
individuals who complete a CFP Certification Examination and as well as meet the following
prerequisites: bachelor’s degree from an accredited college or university and three years of full
time personal financial planning experience. In order to qualify, the candidate must complete a
CFP board-registered program or hold one of the following titles: CPA, ChFC, Chartered Life
Underwriter (CLU), CFA, PhD in business, economics, Doctor of Business Administration or
Attorney’s License. Once issued, the candidate is required to complete 30 hours of continuing
education every two years and must continuously meet the standards administered by
CFPBS. Jim also graduated from the Wharton School's Securities Industry Institute in 1997.
He was born in 1966.
Disciplinary Information
Mr. Burke has no legal or disciplinary events to disclose
Other Business Activities
Mr. Burke is not involved in any business activities outside of Sage Rutty & Co., Inc.
Additional Compensation
Mr. Burke does not receive any additional compensation bonuses based upon referrals or new
accounts.
Supervision
Activity in accounts managed by Mr. Burke may be reviewed on an annual or quarterly basis for
conformance to the investment objectives stated by the client. Trevor Holly, President of Sage
Rutty & Co., Inc, who may be reached at (585) 232-2309, performs those reviews.
CRD No: 6073560
IARD No.: 3254
Craig Gingerich, CFP®, AIF®
Form ADV Part 2B
Brochure Supplement
Craig D. Gingerich, CFP®, AIF®
Educational Background and Business Experience
Mr. Gingerich – Craig joined Sage Rutty & Company in 2014. He began his career in financial
services with Manning & Napier the prior year. Craig is a graduate of The State University of
New York, College at Brockport with a Bachelor’s Degree in Marketing. Craig earned his
Certified Financial Planner™ designation in 2016. Accredited by the National Commission for
Certifying Agencies (NCCA), this designation is issued by the Certified Financial Planner
Board of Standards, Inc. (CFPBS) and is granted to individuals who meet the following
prerequisites: Complete an advanced college-level course of study addressing the financial
planning subject areas that CFP Board’s studies have determined as necessary for the
competent and professional delivery of financial planning services, and attain a Bachelor’s
Degree from a regionally accredited United States college or university, pass the
comprehensive CFP® Certification Examination, complete at least three years of full-time
financial planning-related experience, and agree to be bound by CFP Board’s Standards of
Professional Conduct, a set of documents outlining the ethical and practice standards for
CFP® professionals. Craig has also received his Accredited Investment Fiduciary® (AIF®)
designation. AIF® designees have the ability to implement a prudent process into their own
investment practices as well as being able to assist others in implementing proper policies
and procedures. AIF® designation is granted by Fi360 to individuals who: Enroll in and
complete the AIF® Training, pass the AIF® Examination, meet the experience requirements,
and satisfy the Code of Ethics and Conduct Standards. Craig serves as chair of the Emerging
Leaders Society for the Greater Rochester United Way and is a member of the Financial
Planning Association. Craig is a part of the Estate Planning Council. He is also a member of
the Rochester Chamber of Commerce Chamber Leadership Initiative Mentoring for Business
Program (CLIMB). Craig was born in 1991.
Disciplinary Information
Mr. Gingerich has no legal or disciplinary events to disclose
Other Business Activities
Mr. Gingerich is not involved in any business activities outside of Sage Rutty & Co.,
Inc.
Additional Compensation
Mr. Gingerich does not receive any additional compensation bonuses based upon
referrals or new accounts.
Supervision
Activity in accounts managed by Mr. Gingerich may be reviewed on an annual or quarterly
basis for conformance to the investment objectives stated by the client. Trevor Holly,
President of Sage Rutty & Co., Inc, who may be reached at (585) 232-3760, performs those
reviews.
CRD No: 6280910
IARD No.: 3254
Colin Young, Parker CFP®, AIF®
Form ADV Part 2B
Brochure Supplement
Colin Young, CFP®, AIF®
Educational Background and Business Experience
Colin joined Sage Rutty & Company, Inc. in 2015. Born in 1987, Colin is a graduate of The State
University of New York at Oswego with a Bachelor of Arts degree in Public Relations and
Journalism. Colin earned his Certified Financial Planner™ designation in 2020. Accredited by the
National Commission for Certifying Agencies (NCCA), this designation is issued by the Certified
Financial Planner Board of Standards, Inc. (CFPBS) and is granted to individuals who meet the
following prerequisites: Complete an advanced college-level course of study addressing the
financial planning subject areas that CFP Board’s studies have determined as necessary for the
competent and professional delivery of financial planning services, and attain a Bachelor’s Degree
from a regionally accredited United States college or university, pass the comprehensive CFP®
Certification Examination, complete at least three years of full-time financial planning-related
experience, and agree to be bound by CFP Board’s Standards of Professional Conduct, a set of
documents outlining the ethical and practice standards for CFP® professionals. Colin has also
received his Accredited Investment Fiduciary® - AIF®) designation. AIF® designees have the
ability to implement a prudent process into their own investment practices as well as being able to
assist others in implementing proper policies and procedures. AIF® designation is granted by
Fi360 to individuals who: Enroll in and complete the AIF® Training, pass the AIF® Examination,
meet the experience requirements, and satisfy the Code of Ethics and Conduct Standards. Colin
has also achieved the designation of Certified 401(k) Professional (C(k)P®). The C(k)P®
designation is issued by The Retirement Advisor University in collaboration with UCLA Anderson
School of Management Executive Education and is granted to individuals who: Enroll in and
complete the C(k)P training program, pass the C(k)P® Examination, and meet the minimum
experience and assets under management requirements. Colin is a member of the Auxiliary Board
at Monroe Community Hospital. He completed the Rochester Chamber of Commerce Chamber
Leadership Initiative Mentoring for Business (CLIMB) Program in 2021.
Disciplinary Information
Mr. Young has no legal or disciplinary events to disclose.
Other Business Activities
Mr. Young is not involved in any business activities outside of Sage Rutty & Co., Inc.
Additional Compensation
Mr. Young does not receive any additional compensation bonuses based upon
referrals or new accounts. Colin may receive a bonus based upon new recurring revenue
assets.
Supervision
Activity in accounts managed by Mr. Young may be reviewed on an annual or quarterly
basis for conformance to the investment objectives stated by the client. Trevor Holly,
President of Sage Rutty & Co., Inc, who may be reached at (585) 232-2309, performs those
reviews.
Andy Schuler, CFP® CRD No: 7046828
Form ADV Part 2B
IARD No.: 3254
Brochure Supplement
Andy Schuler, CFP®
Educational Background and Business Experience
Andy graduated from Duquesne University with a Bachelor’s Degree in Business Administration.
Prior to joining Sage Rutty in 2025, he worked as an Associate Advisor and held positions in sales
management at a local, nationally-recognized investment firm. He began his career in Financial
Services in 2016. Continuing his financial education, he became a CERTIFIED FINANCIAL
PLANNER® professional in 2024. This designation is issued by the Certified Financial Planner
Board of Standards, Inc. (CFPBS) and is granted to individuals who complete a CFP Certification
Examination and have a minimum of three years of full time personal financial planning experience.
In order to qualify, the candidate must complete a CFP-board registered program or hold one of the
following titles: CPA, ChFC, Chartered Life Underwriter (CLU), CFA, PhD in business economics,
Doctor of Business Administration or Attorney’s License. Once issued, the candidate is required to
complete 30 hours of continuing education every two years and must continuously meet the
standards administered by CFPBS. He was born in 1992.
Disciplinary Information
Mr. Schuler has no legal or disciplinary events to disclose.
Other Business Activities
Mr. Schuler is not involved in any outside business activities.
Additional Compensation
Mr. Schuler does not receive any additional compensation bonuses based upon referrals or new
accounts. Andy may receive a bonus based upon new recurring revenue assets.
Supervision
Activity in accounts managed by Mr. Schuler may be reviewed on an annual or quarterly basis
for conformance to the investment objectives stated by the client. Trevor Holly, President of Sage
Rutty & Co., Inc, who may be reached at (585) 232-2309, performs those reviews.
Steve Ciotti CRD No: 7839270
Form ADV Part 2B
IARD No.: 3254
Brochure Supplement
Steve Ciotti
Educational Background and Business Experience
Steve joined Sage Rutty in 2024. Born in 1995, Steve graduated from The State University of New
York, College at Brockport, with a Bachelor of Science in Finance. He began his career at Conifer
Realty in the risk management department, working first as a risk management assistant, then as a
risk management specialist, and then as a risk manager. At Conifer, Steve received the Associate
in Risk Management (ARM) designation administered by The Insurance Institutes of America. The
ARM is a professional designation earned through a certification program comprising three
examinations (Part I – Risk Management Principles, Part II – Risk Management Analysis, Part III –
Risk Management Strategy) that signifies a person has acquired specialized knowledge and
expertise in the field of risk management, focusing on identifying, evaluating, and mitigating
potential risks within an organization. This certification program equips individuals with the ability to
identify various types of risks, assess their potential impact, and develop strategies to manage or
mitigate them. Steve holds certifications as a General Securities Representative (Series 7) and
Registered Investment Advisor (Series 66) with the Financial Industry Regulatory Authority
(FINRA), a NYS Life Accident & Health Insurance License.
Disciplinary Information
Mr. Ciotti has no legal or disciplinary events to disclose.
Other Business Activities
Mr. Ciotti is involved in an outside business activity that is not investment-related. Steve teaches beginner
guitar lessons at Rochester’s School of Guitar part-time.
Additional Compensation
Mr. Ciotti does not receive any additional compensation bonuses based upon referrals or new
accounts. Steve may receive a bonus based upon new recurring revenue assets.
Supervision
Activity in accounts managed by Mr. Ciotti may be reviewed on an annual or quarterly basis for
conformance to the investment objectives stated by the client. Trevor Holly, President of Sage
Rutty & Co., Inc, who may be reached at (585) 232-2309, performs those reviews.
Sunny Ramirez CRD No: 7381552
Form ADV Part 2B
IARD No.: 3254
Brochure Supplement
Sunny Ramirez
Educational Background and Business Experience
Sunny Ramirez, was born in 1997. She obtained her Bachelor of Communications Degree from
SUNY Geneseo. Sunny joined Sage Rutty in the Spring of 2021 as a Retirement Plan Specialist
and has now moved into a Financial Advisor role on her team. Mrs. Ramirez holds certifications as
a General Securities Representative (Series 7) and Registered Investment Advisor (Series 66) with
the Financial Industry Regulatory Authority (FINRA), a NYS Life Accident & Health Insurance
License, and a certified Health Savings Adviser designation. Prior to working for Sage Rutty, Sunny
worked for Paychex in a few different roles, but primarily outside sales for new business.
Disciplinary Information
Ms. Ramirez has no legal or disciplinary events to disclose.
Other Business Activities
Ms. Ramirez is involved in an outside business activity which is not investment-related. Sunny has
been teaching dance at a local dance studio for eight years, sharing her knowledge and experience
with K-12 students.
Additional Compensation
Ms. Ramirez does not receive any additional compensation bonuses based upon referrals or
new accounts. Sunny may receive a bonus based upon new recurring revenue assets.
Supervision
Activity in accounts managed by Ms. Ramirez may be reviewed on an annual or quarterly basis
for conformance to the investment objectives stated by the client. Trevor Holly, President of Sage
Rutty & Co., Inc, who may be reached at (585) 232-2309, performs those reviews.
Laura J. Parker, MBA
Sage Rutty & Co., Inc.
100 Corporate Woods, Suite 300 Rochester, New York 14623
585-232-3760
August 6, 2025
FORM ADV PART 2B BROCHURE SUPPLEMENT
This brochure supplement provides information about Laura J. Parker that
supplements the Sage Rutty & Co., Inc. brochure. You should have received a
copy of that brochure. Please contact Corinne Dennis, Chief Compliance Officer
at cdennis@sagerutty.com if you did not receive Sage Rutty & Co., Inc.'s
brochure or if you have any questions about the contents of this supplement.
Additional information about Laura J. Parker is available on the SEC’s website at
www.adviserinfo.sec.gov.
CRD No: 4357318
IARD No.: 3254
Laura Parker
Form ADV Part 2B
Brochure Supplement
Educational Background and Business Experience
Laura J. Parker joined Sage Rutty in 2003 starting in the Bond Department as a Financial
Services Associate. In 2007, Laura took the role of Operations Manager overseeing the day-to-
day operations of Sage Rutty and the support staff. Now, as a Financial Advisor, Laura draws on
her operational & managerial background to provide her clients with the utmost in customer care
and personal attention in developing customized financial plans. Laura is a graduate of the
University of Michigan and holds a Bachelor of Arts in Psychology. She also holds a Masters in
Business Administration from the Bittner School of Business at St. John Fisher College. Laura
was born in 1977. She is licensed with the Financial Industry Regulatory Authority (FINRA) and
the New York State Insurance Department. Laura is the President of the Friends of the
Rochester Public Market and Vice President for Priceless Vessels. Laura is an active member of
the Greater Rochester Chamber of Commerce Women’s Council. She is also a member of the Al
Sigl Council, Rochester Women's Network and Coalition on Pay Equity. In December of 2012,
Laura was featured in the Democrat & Chronicle's Women to Watch.
Disciplinary Information
Ms. Parker has no legal or disciplinary events to disclose.
Other Business Activities
Ms. Parker is not involved in any outside business activities.
Additional Compensation
Ms. Parker does not receive any additional compensation bonuses based upon referrals or new
accounts.
Supervision
Activity in accounts managed by Ms. Parker may be reviewed on an annual or quarterly basis for
conformance to the investment objectives stated by the client. Trevor Holly, President of Sage
Rutty & Co., Inc, who may be reached at (585) 232-2309, performs those reviews.
Connor B. Holly, CFP®
Sage Rutty & Co., Inc.
100 Corporate Woods, Suite 300 Rochester, New York 14623
585-232-3760
August 6, 2025
FORM ADV PART 2B BROCHURE SUPPLEMENT
This brochure supplement provides information about Connor B. Holly, CFP® that
supplements the Sage Rutty & Co., Inc. brochure. You should have received a
copy of that brochure. Please contact Corinne Dennis, Chief Compliance Officer
at cdennis@sagerutty.com if you did not receive Sage Rutty & Co., Inc.'s
brochure or if you have any questions about the contents of this supplement.
Additional information about Connor B. Holly, CFP® is available on the SEC’s
website at www.adviserinfo.sec.gov.
CRD No: 5887021
IARD No.: 3254
Connor Holly, CFP®
Form ADV Part 2B
Brochure Supplement
Educational Background and Business Experience
Connor joined Sage Rutty & Company as a Financial Advisor in 2011. He focuses on developing
a financial plan for his clients to act as the keystone to their retirement planning. Connor joined
the Sage Rutty family after graduating from The State University of New York at Fredonia with a
Bachelor of Science degree in Business and Finance and received his Certified Financial
Planner™ certification in 2016. Accredited by the National Commission for Certifying Agencies
(NCCA), this designation is issued by the Certified Financial Planner Board of Standards, Inc.
(CFPBS) and is granted to individuals who complete a CFP Certification Examination and have a
minimum of three years of full time personal financial planning experience. In order to qualify, the
candidate must complete a CFP-board registered program or hold one of the following titles:
CPA, ChFC, Chartered Life Underwriter (CLU), CFA, PhD in business economics, Doctor of
Business Administration or Attorney’s License. Once issued, the candidate is required to
complete 30 hours of continuing education every two years and must continuously meet the
standards administered by CFPBS.
Connor enjoys giving back to his community by actively participating in various charitable
events. He holds several licenses through the Financial Industry Regulatory Authority (FINRA)
and is licensed with the New York State Insurance Department. Connor was born in 1988.
Disciplinary Information
Mr. Holly has no legal or disciplinary events to disclose.
Other Business Activities
Mr. Holly is not involved in any outside business activities.
Additional Compensation
Mr. Holly does not receive any additional compensation bonuses based upon referrals or new
accounts.
Supervision
Activity in accounts managed by Mr. Holly may be reviewed on an annual or quarterly basis for
conformance to the investment objectives stated by the client. Trevor Holly, President of Sage
Rutty & Co., Inc, who may be reached at (585) 232-2309, performs those reviews.
Ryleigh M. Manser, CFP®, MBA
Sage Rutty & Co., Inc.
100 Corporate Woods, Suite 300 Rochester, New York 14623
585-232-3760
August 6, 2025
FORM ADV PART 2B BROCHURE SUPPLEMENT
This brochure supplement provides information about Ryleigh M. Manser, CFP®,
MBA that supplements the Sage Rutty & Co., Inc. brochure. You should have
received a copy of that brochure. Please contact Corinne Dennis, Chief
Compliance Officer at cdennis@sagerutty.com if you did not receive Sage Rutty &
Co., Inc.'s brochure or if you have any questions about the contents of this
supplement.
Additional information about Ryleigh M. Manser, CFP®, MBA is available on the
SEC’s website at www.adviserinfo.sec.gov.
Ryleigh M. Manser, MBA CRD No: 6673455
Form ADV Part 2B IARD No.: 3254
Brochure Supplement
Educational Background and Business Experience
Ms. Manser – Ryleigh was born in 1994. She obtained her MBA from St. John Fisher
College, earned her Bachelor of Science Degree in Actuarial Science from Bowling
Green State University. She joined Sage Rutty in 2018 as a Financial Advisor and
received her Certified Financial Planner™ certification in 2023. Accredited by the
National Commission for Certifying Agencies (NCCA), this designation is issued by the
Certified Financial Planner Board of Standards, Inc. (CFPBS) and is granted to
individuals who complete a CFP Certification Examination and have a minimum of three
years of full time personal financial planning experience. In order to qualify, the candidate
must complete a CFP-board registered program or hold one of the following titles: CPA,
ChFC, Chartered Life Underwriter (CLU), CFA, PhD in business economics, Doctor of
Business Administration or Attorney’s License. Once issued, the candidate is required to
complete 30 hours of continuing education every two years and must continuously meet
the standards administered by CFPBS.
Ms. Manser holds certifications as a General Securities Representative (Series 7) and
Registered Investment Advisor (Series 66) with the Financial Industry Regulatory Authority
(FINRA), a NYS Life Accident & Health Insurance License, and performs as a notary
public.
Disciplinary Information
Ms. Manser has no legal or disciplinary events to disclose.
Other Business Activities
Ms. Manser is involved in an outside business activity which is not investment related.
Ryleigh will be serving as an adjunct professor at Nazareth College for the Fall 2022
semester.
Additional Compensation
Ms. Manser does not receive any additional compensation bonuses based upon referrals
or new accounts.
Supervision
Activity in accounts managed by Ms. Manser may be reviewed on an annual or quarterly
basis for conformance to the investment objectives stated by the client. Trevor Holly,
President of Sage Rutty & Co., Inc, who may be reached at (585) 232-2309, performs
those reviews.
David DeWind
Sage Rutty & Co., Inc.
100 Corporate Woods, Suite 300 Rochester, New York 14623
585-232-3760
August 6, 2025
FORM ADV PART 2B BROCHURE SUPPLEMENT
This brochure supplement provides information about David DeWind that
supplements the Sage Rutty & Co., Inc. brochure. You should have received a
copy of that brochure. Please contact Corinne Dennis, Chief Compliance Officer
at cdennis@sagerutty.com if you did not receive Sage Rutty & Co., Inc.'s
brochure or if you have any questions about the contents of this supplement.
Additional information about David DeWind is available on the SEC’s website at
www.adviserinfo.sec.gov.
CRD No: 1043805
IARD No.: 3254
David DeW ind
Form ADV Part 2B
Brochure Supplement
Educational Background and Business Experience
David L. DeWind – Dave was born in 1959 and he leverages over 25 years of
experience as a Financial Advisor to coach clients in identifying their financial
objectives, then charting strategies to achieve those objectives. His focus continues to
be portfolio development and retirement planning. In 2015 Dave became a Chartered
Retirement Planning CounselorSM or CRPC® designee. Individuals who hold the
CRPC® designation have completed a course of study encompassing pre-and post-
retirement needs, asset management, estate planning and the entire retirement
planning process using models and techniques from real client situations. Additionally,
individuals must pass an end-of-course examination that tests their ability to
synthesize complex concepts and apply theoretical concepts to real-life situations.
Designees renew their designation every two-years by completing 16 hours of
continuing education, reaffirming adherence to the Standards of Professional Conduct
and complying with self-disclosure requirements. Dave graduated from State
University of New York at Fredonia with a Bachelor’s of Science in Business
Administration and Marketing. Dave is active in the community with the Rochester
Area Business Ethics Foundation, past President of the Fairport Baseball Booster
Club, and supports various youth programs.
Disciplinary Information
Mr. DeWind has no legal or disciplinary events to disclose.
Other Business Activities
Mr. DeWind is not involved in any outside business activities.
Additional Compensation
Mr. DeWind does not receive any additional compensation bonuses based upon referrals
or new accounts.
Supervision
Activity in accounts managed by Mr. DeWind may be reviewed on an annual or quarterly
basis for conformance to the investment objectives stated by the client. Trevor Holly,
President of Sage Rutty & Co., Inc, who may be reached at (585) 232-2309, performs
those reviews.
Curt Ehrlich
Sage Rutty & Co., Inc.
100 Corporate Woods, Suite 300 Rochester, New York 14623
585-232-3760
August 6, 2025
FORM ADV PART 2B BROCHURE SUPPLEMENT
This brochure supplement provides information about Curt Ehrlich
that supplements the Sage Rutty & Co., Inc. brochure. You should have received
a copy of that brochure. Please contact Corinne Dennis, Chief Compliance
Officer at cdennis@sagerutty.com if you did not receive Sage Rutty & Co., Inc.'s
brochure or if you have any questions about the contents of this supplement.
Additional information about Curt Ehrlich is available on the SEC’s website at
www.adviserinfo.sec.gov.
Curt Ehrlich CRD No: 4659166
Form ADV Part 2B IARD No.: 3254
Brochure Supplement
Educational Background and Business Experience
Mr. Ehrlich– Curt joined Sage Rutty after a 20-year career in financial investigations.
He has over 35 years’ experience with financial markets and investments and holds a
Master of Science degree in Finance from Rochester Institute of Technology. He was
born in 1961.
Disciplinary Information
Mr. Ehrlich has no legal or disciplinary events to disclose.
Other Business Activities
Mr. Ehrlich is not involved in any outside business activities.
Additional Compensation
Mr. Ehrlich does not receive any additional compensation bonuses based upon
referrals or new accounts.
Supervision
Activity in accounts managed by Mr. Ehrlich may be reviewed on an annual or
quarterly basis for conformance to the investment objectives stated by the client.
Trevor Holly, President of Sage Rutty & Co., Inc, who may be reached at
(585) 232- 2309 performs those reviews.
Caroline Hill, MBA
Sage Rutty & Co., Inc.
100 Corporate Woods, Suite 300 Rochester, New York 14623
585-232-3760
August 6, 2025
FORM ADV PART 2B BROCHURE SUPPLEMENT
This brochure supplement provides information about Caroline Hill
that supplements the Sage Rutty & Co., Inc. brochure. You should have received
a copy of that brochure. Please contact Corinne Dennis, Chief Compliance
Officer at cdennis@sagerutty.com if you did not receive Sage Rutty & Co., Inc.'s
brochure or if you have any questions about the contents of this supplement.
Additional information about Caroline Hill is available on the SEC’s website at
www.adviserinfo.sec.gov.
Caroline Hill, MBA CRD No: 6305694
Form ADV Part 2B IARD No.: 3254
Brochure Supplement
Educational Background and Business Experience
Caroline Hill was born in 1988. She earned her M.B.A. from the University of Akron
and Bachelor’s in Chinese Studies from St. Lawrence University. Prior to joining
Sage Rutty, Caroline left the corporate world with Xerox Corporation and then spent
several years building her practice at Brighton Securities. At the end of 2018 Caroline
successfully completed an Executive Education Certificate: Investment Practice
Management & Theory provided through the Yale University School of Management.
Caroline is licensed as a registered representative and investment advisor
representative. Caroline is also licensed to provide Life, Accident, and Health
Insurance in NY state.
Disciplinary Information
Ms. Hill has no legal or disciplinary events to disclose.
Other Business Activities
Ms. Hill is not involved in any outside business activities.
Additional Compensation
Ms. Hill does not receive any additional compensation bonuses based upon referrals or
new accounts.
Supervision
Activity in accounts managed by Ms. Hill may be reviewed on an annual or quarterly
basis for conformance to the investment objectives stated by the client. Trevor Holly,
President of Sage Rutty & Co., Inc, who may be reached at (585) 232-2309, performs
those reviews.
Wayne Holly
Sage Rutty & Co., Inc.
100 Corporate Woods, Suite 300 Rochester, New York 14623
585-232-3760
August 6, 2025
FORM ADV PART 2B BROCHURE SUPPLEMENT
This brochure supplement provides information about Wayne Holly
that supplements the Sage Rutty & Co., Inc. brochure. You should have received
a copy of that brochure. Please contact Corinne Dennis, Chief Compliance
Officer at cdennis@sagerutty.com if you did not receive Sage Rutty & Co., Inc.'s
brochure or if you have any questions about the contents of this supplement.
Additional information about Wayne Holly is available on the SEC’s website at
www.adviserinfo.sec.gov.
Wayne Holly CRD No: 1019229
Form ADV Part 2B IARD No.: 3254
Brochure Supplement
Educational Background and Business Experience
Mr. Holly is Executive Chairman of Sage Rutty & Company. Joining the firm in 1980, Wayne
assumed the role of President, after mastering many positions within the firm. Wayne
received his Bachelor of Science degree in Finance and Economics from Alfred University in
1978. Mr. Holly is licensed as a registered representative and an investment advisor
representative. He was born in 1956.
Disciplinary Information
Mr. Holly has no legal or disciplinary events to disclose.
Other Business Activities
Mr. Holly is not involved in any outside business activities.
Additional Compensation
Mr. Holly does not receive any additional compensation bonuses based upon referrals or new
accounts.
Supervision
Activity in accounts managed by Mr. Holly may be reviewed on an annual or quarterly basis
for conformance to the investment objectives stated by the client. Corinne Dennis Chief
Compliance Officer of Sage Rutty & Co., Inc, who may be reached at (585) 232-2309,
performs those reviews.
Jeff Jones
Sage Rutty & Co., Inc.
100 Corporate Woods, Suite 300 Rochester, New York 14623
585-232-3760
August 6, 2025
FORM ADV PART 2B BROCHURE SUPPLEMENT
This brochure supplement provides information about Wayne Holly
that supplements the Sage Rutty & Co., Inc. brochure. You should have received
a copy of that brochure. Please contact Corinne Dennis, Chief Compliance
Officer at cdennis@sagerutty.com if you did not receive Sage Rutty & Co., Inc.'s
brochure or if you have any questions about the contents of this supplement.
Additional information about Jeff Jones is available on the SEC’s website at
www.adviserinfo.sec.gov.
Jeff Jones CRD No: 7510799
Form ADV Part 2B IARD No.: 3254
Brochure Supplement
Educational Background and Business Experience
Mr. Jones was born in 1994 and is currently a Financial Advisor. He earned his Bachelor of
Science Degree in Business Administration from the State University of New York at
Geneseo. Mr. Jones holds certifications as a General Securities Representative (Series 7)
and Registered Investment Advisor (Series 66) with the Financial Industry Regulatory
Authority (FINRA) and a NYS Life Accident & Health Insurance License. Prior to joining
Sage Rutty, Mr. Jones worked in sales and data analytics focusing on delivering value
through cost analysis, labor optimization, and strategic training initiatives.
Disciplinary Information
Mr. Jones has no legal or disciplinary events to disclose.
Other Business Activities
Mr. Jones is not involved in any outside business activities.
Additional Compensation
Mr. Jones does not receive any additional compensation bonuses based upon referrals or new
accounts.
Supervision
Activity in accounts managed by Mr. Jones may be reviewed on an annual or quarterly basis
for conformance to the investment objectives stated by the client. Trevor Holly, President of
Sage Rutty & Co., Inc, who may be reached at (585) 232-2309, performs those reviews.
Steven R. Kurvach
Sage Rutty & Co., Inc.
100 Corporate Woods, Suite 300 Rochester, New York 14623
585-232-3760
August 6, 2025
FORM ADV PART 2B BROCHURE SUPPLEMENT
This brochure supplement provides information about Steven R. Kurvach
that supplements the Sage Rutty & Co., Inc. brochure. You should have received
a copy of that brochure. Please contact Corinne Dennis, Chief Compliance
Officer at cdennis@sagerutty.com if you did not receive Sage Rutty & Co., Inc.'s
brochure or if you have any questions about the contents of this supplement.
Additional information about Steven R. Kurvach is available on the SEC’s website
at www.adviserinfo.sec.gov.
Steven R. Kurvach CRD No: 6709248
Form ADV Part 2B IARD No.: 3254
Brochure Supplement
Educational Background and Business Experience
Mr. Kurvach – Steve was born in 1985, he graduated from Rochester Institute of Technology
with a BS in Applied Science & Technology in 2007. Prior to being in the financial services
industry, Steve served as an Infantry Officer in the United States Army with the 10th Mountain
and 101st Airborne Divisions. He has worked in the financial services industry since 2018,
where he focuses on financial planning, investment advice, and needs-based insurance
planning for individuals and families.
In 2019, Steve became an Accredited Portfolio Management Advisor® or APMA® designee.
Individuals who hold the APMA® designation have completed a course of study
encompassing portfolio creation, augmentation, and maintenance. Additionally, individuals
must pass an end-of-course examination that tests their ability to analyze investment policy
statements, building portfolios, and making asset allocation decisions. Individuals renew their
designation every two-years by completing 16 hours of continuing education.
Disciplinary Information
Mr. Kurvach has no legal or disciplinary events to disclose.
Other Business Activities
Mr. Kurvach is involved in an outside business activity which is not investment related.
Steven is an author of poetry and short stories that are pending publication in book form titled;
‘Someday Is A Graveyard.’
Additional Compensation
Mr. Kurvach does not receive any additional compensation bonuses based upon referrals or
new accounts. Steve may receive a bonus based upon new recurring revenue assets.
Supervision
Activity in accounts managed by Mr. Kurvach may be reviewed on an annual or quarterly basis
for conformance to the investment objectives stated by the client. Trevor Holly, President of
Sage Rutty & Co., Inc, who may be reached at (585) 232-2309, performs those reviews.
Kim L. Nugent, CFP®
Sage Rutty & Co., Inc.
100 Corporate Woods, Suite 300 Rochester, New York 14623
585-232-3760
August 6, 2025
FORM ADV PART 2B BROCHURE SUPPLEMENT
This brochure supplement provides information about Kim L. Nugent, CFP®
that supplements the Sage Rutty & Co., Inc. brochure. You should have received
a copy of that brochure. Please contact Corinne Dennis, Chief Compliance
Officer at cdennis@sagerutty.com if you did not receive Sage Rutty & Co., Inc.'s
brochure or if you have any questions about the contents of this supplement.
Additional information about Kim L. Nugent, CFP® available on the SEC’s website
at www.adviserinfo.sec.gov.
Kim L. Nugent, CFP® CRD No: 4759283
Form ADV Part 2B IARD No.: 3254
Brochure Supplement
Educational Background and Business Experience
•
Ms. Nugent – Kim joined Sage Rutty in 2010 as a Financial Advisor. She was born in 1956 and
received her Bachelor of Science Degree in Biology from the State University of New York at
Geneseo in 1988. She was first licensed in the securities industry in 2004 and received her
Certified Financial PlannerTMcertification in 2008. Accredited by the National Commission for
Certifying Agencies (NCCA), this designation is issued by the Certified Financial Planner Board
of Standards, Inc. (CFPBS) and is granted to individuals who complete a CFP Certification
Examination and have a minimum of three years of full time personal financial planning
experience. In order to qualify, the candidate must complete a CFP-board registered program or
hold one of the following titles: CPA, ChFC, Chartered Life Underwriter (CLU), CFA, PhD in
business economics, Doctor of Business Administration or Attorney’s License. Once issued, the
candidate is required to complete 30 hours of continuing education every two years and must
continuously meet the standards administered by CFPBS. Kim has also received her Accredited
Investment Fiduciary® (AIF®) designation. AIF® designees have the ability to implement a
prudent process into their own investment practices as well as being able to assist others in
implementing proper policies and procedures. AIF® designation is granted by Fi360 to
individuals who: Enroll in and complete the AIF® Training, pass the AIF® Examination, meet the
experience requirements, and satisfy the Code of Ethics and Conduct Standards.
Disciplinary Information
Ms. Nugent has no legal or disciplinary events to disclose
Other Business Activities
Ms. Nugent is not involved in any outside business activities.
Additional Compensation
Ms. Nugent and the firm act as a placement agent for a private placement that may be
recommended to advisory clients for which the firm and Ms. Nugent receive compensation.
Such recommendations are only made after determining the prospective advisory client is an
“Accredited Investor” as defined under Rule 501 of Regulation D of the Securities Act of 1933.
At a minimum, the items reviewed with the client for such a recommendation include the
underlying investments or physical properties, tax aspects, risks, and characteristics of the
sponsor including financing and experience. This investment, if purchased, is held outside of
an advisory account and considered an “Excluded Asset.” As noted in Part 2A of this Brochure,
under Fees and Compensation (pgs. 11-15), excluded assets are not also charged a program
fee and are not considered part of a wrap program or program services.
Ms. Nugent does not receive any additional compensation bonuses based upon referrals or new
accounts.
Supervision
Activity in accounts managed by Ms. Nugent may be reviewed on an annual or quarterly
basis for conformance to the investment objectives stated by the client. Trevor Holly,
President of Sage Rutty & Co., Inc, who may be reached at (585) 232-2309, performs those
reviews.
Joseph S. Parks
Sage Rutty & Co., Inc.
100 Corporate Woods, Suite 300 Rochester, New York 14623
585-232-3760
August 6, 2025
FORM ADV PART 2B BROCHURE SUPPLEMENT
This brochure supplement provides information about Joseph S. Parks
that supplements the Sage Rutty & Co., Inc. brochure. You should have received
a copy of that brochure. Please contact Corinne Dennis, Chief Compliance
Officer at cdennis@sagerutty.com if you did not receive Sage Rutty & Co., Inc.'s
brochure or if you have any questions about the contents of this supplement.
Additional information about Joseph S. Parks
Is available on the SEC’s website at www.adviserinfo.sec.gov.
Joseph S. Parks CRD No: 2734418
Form ADV Part 2B IARD No.: 3254
Brochure Supplement
Educational Background and Business Experience
Joseph Parks is a Financial Advisor with Sage Rutty & Company. Joe was born in 1984 and
graduated from University at Albany with a bachelor’s degree in Sociology. Prior to being in
the financial services industry, Joe worked as a contracted program manager for NAVAIR
and the V-22 Osprey program at Cherry Point N.C. He has worked in the financial services
industry since 2018 where he has focused on financial planning, investment
recommendations, and insurance needs planning for individuals and families.
In 2020 Joe became an Accredited Portfolio Management Advisor® or APMA® designee.
Individuals who hold the APMA® designation have completed a course of study
encompassing portfolio creation, augmentation, and maintenance. Additionally, individuals
must pass an end-of-course examination that tests their ability to analyze investment policy
statements, building portfolios, and making asset allocation decisions. Individuals renew
their designation every two-years by completing 16 hours of continuing education.
Disciplinary Information
Mr. Parks has no legal or disciplinary events to disclose.
Other Business Activities
Mr. Parks is not involved in any outside business activities.
Additional Compensation
Mr. Parks does not receive any additional compensation bonuses based upon referrals or new
accounts. Joe may receive a bonus based upon new recurring revenue assets.
Supervision
Activity in accounts managed by Mr. Parks may be reviewed on an annual or quarterly basis for
conformance to the investment objectives stated by the client. Trevor Holly, President of Sage
Rutty & Co., Inc, who may be reached at (585) 232-2309, performs those reviews.
Teresa Robinson, CFP®
Sage Rutty & Co., Inc.
100 Corporate Woods, Suite 300 Rochester, New York 14623
585-232-3760
August 6, 2025
FORM ADV PART 2B BROCHURE SUPPLEMENT
This brochure supplement provides information about Teresa Robinson, CFP®
that supplements the Sage Rutty & Co., Inc. brochure. You should have received
a copy of that brochure. Please contact Corinne Dennis, Chief Compliance
Officer at cdennis@sagerutty.com if you did not receive Sage Rutty & Co., Inc.'s
brochure or if you have any questions about the contents of this supplement.
Additional information about Teresa Robinson available on the SEC’s website at
www.adviserinfo.sec.gov.
Teresa Robinson, CFP® CRD No: 6188320
Form ADV Part 2B IARD No.: 3254
Brochure Supplement
Educational Background and Business Experience
Ms. Robinson - Teresa joined Sage Rutty in 2013 and is a Financial Advisor. She graduated
summa cum laude from Mercyhurst College in 2004 with a bachelor’s degree in Art Therapy. In
addition, Teresa earned her master’s degree in Art Therapy from Nazareth College in 2006. She
holds certifications as a General Securities Representative (Series 7), Uniform Securities Agent
(Series 63) and Uniform Investment Adviser (Series 65) with the Financial Industry Regulatory
Authority (FINRA), and a NYS Life Accident & Health Insurance License. Teresa earned her
Certified Financial Planner® designation in 2021. She also holds the Accredited by the National
Commission for Certifying Agencies (NCCA), this designation is issued by the Certified Financial
Planner Board of Standards, Inc. (CFPBS) and is granted to individuals who complete a CFP
Certification Examination and have a minimum of three years of full time personal financial
planning experience. In order to qualify, the candidate must complete a CFP-board registered
program or hold one of the following titles: CPA, ChFC, Chartered Life Underwriter (CLU), CFA,
PhD in business economics, Doctor of Business Administration or Attorney’s License. Once
issued, the candidate is required to complete 30 hours of continuing education every two years
and must continuously meet the standards administered by CFPBS. She was born in 1982.
Disciplinary Information
Ms. Robinson has no legal or disciplinary events to disclose.
Other Business Activities
Ms. Robinson is not involved in any business activities outside of Sage Rutty & Co., Inc.
Additional Compensation
Ms. Robinson does not receive any additional compensation bonuses based upon
referrals or new accounts.
Supervision
Activity in accounts managed by Ms. Robinson may be reviewed on an annual or
quarterly basis for conformance to the investment objectives stated by the client. Trevor
Holly, President of Sage Rutty & Co., Inc, who may be reached at (585) 232-2309,
performs those reviews.
Brennan Redmond, CFA, CFP®
Sage Rutty & Co., Inc.
100 Corporate Woods, Suite 300 Rochester, New York 14623
585-232-3760
August 6, 2025
FORM ADV PART 2B BROCHURE SUPPLEMENT
This brochure supplement provides information about Brennan Redmond,
CFA, CFP® that supplements the Sage Rutty & Co., Inc. brochure. You
should have received a copy of that brochure. Please contact Corinne
Dennis, Chief Compliance Officer at cdennis@sagerutty.com if you did not
receive Sage Rutty & Co., Inc.'s brochure or if you have any questions about
the contents of this supplement.
Additional information about Brennan Redmond, CFA, CFP® available on the
SEC’s website at www.adviserinfo.sec.gov.
Brennan Redmond, CFA, CFP® CRD No: 5335239
Form ADV Part 2B IARD No.: 3254
Brochure Supplement
Educational Background and Business Experience
Mr. Redmond - Brennan, born in 1981, graduated cum laude from the Rochester Institute
of Technology with a bachelor’s degree in Business Finance in 2003. Upon graduation
Brennan began work in the equity research department of a large, international
investment management firm. In 2007, Brennan made the career change to consulting
directly with individuals. In 2009 Brennan earned the Chartered Financial Analyst™
(CFA) credential, which is regarded as the most respected and recognized investment
management designation in the world. The CFA credential is earned over three rigorous
examinations covering: ethical and professional standards, quantitative methods,
economics, financial reporting and analysis, corporate finance, equity investments, fixed-
income investments, derivatives, alternative investments, portfolio management, and
wealth planning.
Brennan earned his Certified Financial Planner™ designation in 2018. Accredited by the
National Commission for Certifying Agencies (NCCA), this designation is issued by the
Certified Financial Planner Board of Standards, Inc. (CFPBS) and is granted to individuals
who meet the following prerequisites: Complete an advanced college-level course of study
addressing the financial planning subject areas that CFP Board’s studies have determined
as necessary for the competent and professional delivery of financial planning services,
and attain a Bachelor’s Degree from a regionally accredited United States college or
university, pass the comprehensive CFP® Certification Examination, complete at least
three years of full-time financial planning-related experience, and agree to be bound by
CFP Board’s Standards of Professional Conduct, a set of documents outlining the ethical
and practice standards for CFP® professionals.
In 2017 Brennan joined Sage Rutty & Company as a First Vice President, Financial
Advisor. His practice primarily focuses on financial planning, investment management, and
tax minimization strategies.
Disciplinary Information
Mr. Redmond has no legal or disciplinary events to disclose.
Other Business Activities
Mr. Redmond is not involved in any outside business activities.
Additional Compensation
Mr. Redmond does not receive any additional compensation bonuses based upon referrals or
new accounts.
Supervision
Activity in accounts managed by Mr. Redmond may be reviewed on an annual or quarterly basis
for conformance to the investment objectives stated by the client. Trevor Holly, President of
Sage Rutty & Co., Inc, who may be reached at (585) 232-2309, performs those reviews.
Sage Advisors
Neil S. Frood, JD
Laura S. Frood, CFP®, AAMS®
Sage Rutty & Co., Inc.
100 Corporate Woods, Suite 300 Rochester, New York 14623
585-232-3760
August 6, 2025
FORM ADV PART 2B BROCHURE SUPPLEMENT
This brochure supplement provides information about
Neil S. Frood, JD, and Laura S. Frood, CFP®, AAMS®
that supplements the Sage Rutty & Co., Inc. brochure.
You should have received a copy of that brochure. Please contact Corinne
Dennis, Chief Compliance Officer at cdennis@sagerutty.com if you did not
receive Sage Rutty & Co., Inc.'s brochure or if you have any questions about the
contents of this supplement.
Additional information about Neil S. Frood, JD, and Laura S. Frood, CFP®, AAMS®
is available on the SEC’s website at www.adviserinfo.sec.gov
Neil S. Frood, JD CRD No: 4483525
Form ADV Part 2B IARD No.: 3254
Brochure Supplement
Neil S. Frood, JD
Educational Background and Business Experience
Neil Frood, JD, is a Rochester native, born in 1974. He attended Cornell University for
his undergraduate schooling and received his Juris Doctor from the State University at
Buffalo School of Law. While at University of Buffalo, he received a Certificate of
Concentration in Financial Transactions. Prior to joining Sage Rutty & Company, Neil
practiced law at one of the oldest law firms in Rochester in the areas of estate and gift
taxation. Neil joined Sage Rutty in 2001 as a member of the Sage Advisors Team at Sage
Rutty. He is still a member of the New York State Bar and, as such, is required to
complete over 30 hours of continuing legal education every two years. Neil focuses his
financial practice in the areas of retirement and income planning. He is a past speaker at
the Monroe County Bar Association and author of several articles in the area of financial
planning.
Disciplinary Information
Mr. Frood has no legal or disciplinary events to disclose.
Other Business Activities
Neil is a member of the New York State Bar and, as such, licensed to practice law within New
York State. He has maintained a small private practice in the past and assisted clients with estate
planning and administration using an hourly fee schedule. Neil will be serving as the Co-Sponsorship
Chair for the Brighton Baseball, Inc. organization and this involvement will not be investment related.
Additional Compensation
Mr. Frood does not receive any additional compensation bonuses based upon referrals or new
accounts.
Supervision
Activity in accounts managed by Mr. Frood may be reviewed on an annual or quarterly basis
for conformance to the investment objectives stated by the client. Trevor Holly, President of
Sage Rutty & Co., Inc, who may be reached at (585) 232-2309, performs those reviews.
Laura S. Frood, AAMS® CFP® CRD No: 4211953
Form ADV Part 2B IARD No.: 3254
Brochure Supplement
Laura S. Frood, CFP®, AAMS®
Educational Background and Business Experience
Ms. Laura Frood, CFP®, AAMS® began her career in the financial services industry directly out
of college, in June 2000. Laura was born in 1978 in New Albany, Indiana and attended Indiana
State University, graduating magna cum laude with a bachelor’s degree in Economics. In 2001,
Laura moved to Rochester and joined Sage Rutty as a member of the Sage Advisors Team and
became a CFP® practitioner in 2021. Accredited by the National Commission for Certifying
Agencies (NCCA), this designation is issued by the Certified Financial Planner Board of
Standards, Inc. (CFPBS) and is granted to individuals who complete a CFP Certification
Examination and have a minimum of three years of full time personal financial planning
experience. In order to qualify, the candidate must complete a CFP-board registered program or
hold one of the following titles: CPA, ChFC, Chartered Life Underwriter (CLU), CFA, PhD in
business economics, Doctor of Business Administration or Attorney’s License. Once issued, the
candidate is required to complete 30 hours of continuing education every two years and must
continuously meet the standards administered by CFPBS. The AAMS® designation requires 16
hours of continuing education every 2 years. Laura focuses her financial practice in the area of
investment planning and management. Laura enjoys educating young adults on the importance
of financial planning and is an in-demand speaker for a few of the local high schools. She is
active in the community and enjoys volunteering with Junior Achievement.
Disciplinary Information
Ms. Frood has no legal or disciplinary events to disclose.
Other Business Activities
Ms. Frood is involved in an outside business activity which is not investment related. Laura will be
serving as the Co-Sponsorship Chair for the Brighton Baseball, Inc. organization.
Additional Compensation
Ms. Frood does not receive any additional compensation bonuses based upon referrals or new
accounts.
Supervision
Activity in accounts managed by Ms. Frood may be reviewed on an annual or quarterly basis
for conformance to the investment objectives stated by the client. Trevor Holly, President of
Sage Rutty & Co., Inc, who may be reached at (585) 232-2309, performs those reviews.
Kimberly Schulwitz, CFP®, MBA
Sage Rutty & Co., Inc.
100 Corporate Woods, Suite 300 Rochester, New York 14623
585-232-3760
August 6, 2025
FORM ADV PART 2B BROCHURE SUPPLEMENT
This brochure supplement provides information about Kimberly Schulwitz, MBA
that supplements the Sage Rutty & Co., Inc. brochure. You should have received
a copy of that brochure. Please contact Corinne Dennis, Chief Compliance
Officer at cdennis@sagerutty.com if you did not receive Sage Rutty & Co., Inc.'s
brochure or if you have any questions about the contents of this supplement.
Additional information about Kimberly Schulwitz, MBA available on the SEC’s
website at www.adviserinfo.sec.gov.
Kimberly Schulwitz, CFP®, MBA CRD No: 4999589
Form ADV Part 2B IARD No.: 3254
Brochure Supplement
Educational Background and Business Experience
Ms. Schulwitz - Kim joined Sage Rutty in 2021 and has worked as a Financial Advisor
since 2016. She graduated from St. John Fisher College with a bachelor’s degree in
Psychology and minors in Philosophy and Business Administration. In addition, Kim
earned a Master of Business Administration degree from the University of
Massachusetts. She earned her Certified Financial Planner® designation. This
designation is issued by the Certified Financial Planner Board of Standards, Inc.
(CFPBS) and is granted to individuals who complete a CFP Certification Examination
and have a minimum of three years of full time personal financial planning experience. In
order to qualify, the candidate must complete a CFP-board registered program or hold
one of the following titles: CPA, ChFC, Chartered Life Underwriter (CLU), CFA, PhD in
business economics, Doctor of Business Administration or Attorney’s License. Once
issued, the candidate is required to complete 30 hours of continuing education every two
years and must continuously meet the standards administered by CFPBS. She holds
certifications as a General Securities Representative (Series 7) and Registered
Investment Advisor (Series 66) with the Financial Industry Regulatory Authority (FINRA),
and a NYS Life Accident & Health Insurance License. She was born in 1970.
Disciplinary Information
Ms. Schulwitz has no legal or disciplinary events to disclose.
Other Business Activities
Ms. Schulwitz is not involved in any business activities outside of Sage Rutty & Co., Inc.
Additional Compensation
Ms. Schulwitz does not receive any additional compensation bonuses based upon
referrals or new accounts.
Supervision
Activity in accounts managed by Ms. Schulwitz may be reviewed on an annual or
quarterly basis for conformance to the investment objectives stated by the client. Trevor
Holly, President of Sage Rutty & Co., Inc, who may be reached at (585) 232-2309,
performs those reviews.
Joshua Slish
Sage Rutty & Co., Inc.
100 Corporate Woods, Suite 300 Rochester, New York 14623
585-232-3760
August 6, 2025
FORM ADV PART 2B BROCHURE SUPPLEMENT
This brochure supplement provides information about Joshua Slish
supplements the Sage Rutty & Co., Inc. brochure. You should have
received a copy of that brochure. Please contact Corinne Dennis, Chief
Compliance Officer at cdennis@sagerutty.com if you did not receive Sage
Rutty & Co., Inc.'s brochure or if you have any questions about the
contents of this supplement.
Additional information about Josh Slish is available on the SEC’s website at
www.adviserinfo.sec.gov.
Joshua Slish CRD No: 7272170
Form ADV Part 2B IARD No.: 3254
Brochure Supplement
Educational Background and Business Experience
Mr. Slish – Joshua joined Sage Rutty & Company, Inc. in 2023 and is a Financial Advisor.
He previously worked as a Financial Advisor at Brighton Securities and Equitable. He
holds certifications as a General Securities Representative (Series 7), Registered
Investment Advisor (Series 66), and a NYS Life Accident & Health Insurance License. Mr.
Slish was born in 1996.
Disciplinary Information
Mr. Slish has no legal or disciplinary events to disclose.
Other Business Activities
Mr. Slish is not involved in any outside business activities.
Additional Compensation
Mr. Slish does not receive any additional compensation bonuses based upon referrals
or new accounts. Josh may receive a bonus based upon new recurring revenue
assets.
Supervision
Activity in accounts managed by Mr. Slish may be reviewed on an annual or quarterly
basis for conformance to the investment objectives stated by the client. Trevor Holly,
President of Sage Rutty & Co., Inc, who may be reached at (585) 232-2309, performs
those reviews.
David Swain
Sage Rutty & Co., Inc.
100 Corporate Woods, Suite 300 Rochester, New York 14623
585-232-3760
August 6, 2025
FORM ADV PART 2B BROCHURE SUPPLEMENT
This brochure supplement provides information about David Swain
that supplements the Sage Rutty & Co., Inc. brochure. You should have received
a copy of that brochure. Please contact Corinne Dennis, Chief Compliance
Officer at cdennis@sagerutty.com if you did not receive Sage Rutty & Co., Inc.'s
brochure or if you have any questions about the contents of this supplement.
Additional information about David Swain available on the SEC’s website at
www.adviserinfo.sec.gov.
David Swain CRD No: 6824719
Form ADV Part 2B IARD No.: 3254
Brochure Supplement
Educational Background and Business Experience
Dave Swain spent his first career helping others as a Police Investigator with the
Rochester Police Department. Upon his retirement from the RPD, Dave became a
Financial Advisor with Sage Rutty. He focuses on helping clients achieve financial well-
being through a comprehensive personal financial planning process.
Dave works with clients on numerous issues including, but not limited to, making
investment recommendations, assisting with insurance needs planning, knowledge with
457, 401, 403, and Federal Government retirement plans, as well as, putting a plan in
place for college savings. Overall, he aims to deliver peace of mind for his clients’ future.
Dave holds certifications as a General Securities Representative (Series 7), Registered
Investment Advisor (Series 66), and a NYS Life Accident & Health Insurance License.
Born in 1972, Dave is a graduate from the SUNY Geneseo class of 1995 and has been
working at Sage Rutty since 2018.
Disciplinary Information
Mr. Swain has no legal or disciplinary events to disclose.
Other Business Activities
Mr. Swain is not involved in any business activities outside of Sage Rutty & Co., Inc.
Additional Compensation
Mr. Swain does not receive any additional compensation bonuses based upon referrals
or new accounts.
Supervision
Activity in accounts managed by Mr. Swain may be reviewed on an annual or quarterly
basis for conformance to the investment objectives stated by the client. Trevor Holly,
President of Sage Rutty & Co., Inc, who may be reached at (585) 232-2309, performs
those reviews.
Matthew Webster, CFP®
Sage Rutty & Co., Inc.
100 Corporate Woods, Suite 300 Rochester, New York 14623
585-232-3760
August 6, 2025
FORM ADV PART 2B BROCHURE SUPPLEMENT
This brochure supplement provides information about Matthew Webster,
CFP® that supplements the Sage Rutty & Co., Inc. brochure. You should
have received a copy of that brochure. Please contact Corinne Dennis, Chief
Compliance Officer at cdennis@sagerutty.com if you did not receive Sage
Rutty & Co., Inc.'s brochure or if you have any questions about the contents
of this supplement.
Additional information about Matthew Webster, CFP® available on the SEC’s
website at www.adviserinfo.sec.gov.
IARD No.: 3254
Matthew Webster CRD No: 7117515
Form ADV Part 2B
Brochure Supplement
Educational Background and Business Experience
Mr. Webster – Matt joined Sage Rutty & Company in 2025 as a Financial Advisor.
Born in 1997, Matt is a graduate of the State University of New York at Geneseo with
a Bachelor of Arts degree in Economics. Matt began his career in financial services in
2020 with Equitable Advisors as a Financial Professional. Matt earned his Chartered
Financial Consultant® and CERTIFIED FINANCIAL PLANNER™ designations in
2024. Accredited by the National Commission for Certifying Agencies (NCCA), this
designation is issued by the Certified Financial Planner Board of Standards, Inc.
(CFPBS) and is granted to individuals who complete a CFP Certification Examination
and have a minimum of three years of full time personal financial planning
experience. In order to qualify, the candidate must complete a CFP-board registered
program or hold one of the following titles: CPA, ChFC, Chartered Life Underwriter
(CLU), CFA, PhD in business economics, Doctor of Business Administration or
Attorney’s License. Once issued, the candidate is required to complete 30 hours of
continuing education every two years and must continuously meet the standards
administered by CFPBS. Matt also holds certifications as a General Securities
Representative (Series 7) and Registered Investment Advisor (Series 66) with the
Financial Industry Regulatory Authority (FINRA), and a NYS Life Accident & Health
Insurance License.
Disciplinary Information
Mr. Webster has no legal or disciplinary events to disclose.
Other Business Activities
Mr. Webster has two outside business activities. Matt is a Limited Partner/Owner of a
family company, which is investment related but no trading authority. Mr. Webster is
also involved in an outside business activity which is not investment related as he serves as
a board member of the Onondaga East Chamber.
Additional Compensation
Mr. Webster does not receive any additional compensation bonuses based upon
referrals or new accounts. Matthew may receive a bonus based upon new recurring
revenue assets.
Supervision
Activity in accounts managed by Mr. Webster may be reviewed on an annual or quarterly
basis for conformance to the investment objectives stated by the client. Trevor Holly,
President of Sage Rutty & Co., Inc, who may be reached at (585) 232-2309, performs
those reviews.
Aaron Young, MSPFP, CFP®, CRPC®, CHSA®, AIF®
Sage Rutty & Co., Inc.
100 Corporate Woods, Suite 300 Rochester, New York 14623
585-232-3760
August 6, 2025
FORM ADV PART 2B BROCHURE SUPPLEMENT
This brochure supplement provides information about Aaron Young, CFP®, AIF®
that supplements the Sage Rutty & Co., Inc. brochure. You should have received
a copy of that brochure. Please contact Corinne Dennis, Chief Compliance
Officer at cdennis@sagerutty.com if you did not receive Sage Rutty & Co., Inc.'s
brochure or if you have any questions about the contents of this supplement.
Additional information about Aaron Young, CFP®, AIF® available on the SEC’s
website at www.adviserinfo.sec.gov.
CRD No: 5897330
IARD No.: 3254
Aaron Young, CFP®, AIF®
Form ADV Part 2B
Brochure Supplement
Educational Background and Business Experience
Aaron Young joined Sage Rutty & Co., Inc. in 2014 and is a member of the Financial
Planning Department. Aaron started his career in financial services in 2011. He
graduated Magna Cum Laude from SUNY Geneseo with a Bachelor of Science
degree in business administration. Continuing his financial education, Aaron became
a Certified Financial Planner™ practitioner. Accredited by the National Commission
for Certifying Agencies (NCCA), this designation is issued by the Certified Financial
Planner Board of Standards, Inc. (CFPBS) and is granted to individuals who
complete a CFP Certification Examination and have a minimum of three years of full
time personal financial planning experience. In order to qualify, the candidate must
complete a CFP-board registered program or hold one of the following titles: CPA,
ChFC, Chartered Life Underwriter (CLU), CFA, PhD in business economics, Doctor of
Business Administration or Attorney’s License. Once issued, the candidate is required
to complete 30 hours of continuing education every two years and must continuously
meet the standards administered by CFPBS. Aaron also holds a Master of Science
degree in Personal Financial Planning, is a Certified Retirement Planning
Counselor®, a Certified Health Savings Adviser®, and is an Accredited Investment
Fiduciary® certificant. Aaron is a member of the Estate Planning Council of
Rochester, and volunteers with the Pancreatic Cancer Association of WNY and Meals
on Wheels. He was born in 1990.
Disciplinary Information
Mr. Young has no legal or disciplinary events to disclose.
Other Business Activities
Mr. Young is not involved in any business activities outside of Sage Rutty & Co., Inc.
Additional Compensation
Mr. Young is strictly salaried. He does not receive any compensation based upon sales, referrals
or new accounts.
Supervision
Mr. Young maintains no client accounts. As such, the financial planning process is separate and
distinct from any sales advice.