Overview

Assets Under Management: $608 million
Headquarters: GOODLETTSVILLE, TN
High-Net-Worth Clients: 80
Average Client Assets: $2 million

Frequently Asked Questions

SAGEGUARD FINANCIAL GROUP, LLC charges 1.80% on the first $0 million, 1.60% on the next $1 million, 1.40% on the next $1 million, 1.20% on all assets according to their SEC Form ADV filing. See complete fee breakdown ↓

Yes. As an SEC-registered investment advisor (CRD #160266), SAGEGUARD FINANCIAL GROUP, LLC is subject to fiduciary duty under federal law.

SAGEGUARD FINANCIAL GROUP, LLC is headquartered in GOODLETTSVILLE, TN.

SAGEGUARD FINANCIAL GROUP, LLC serves 80 high-net-worth clients according to their SEC filing dated December 23, 2025. View client details ↓

According to their SEC Form ADV, SAGEGUARD FINANCIAL GROUP, LLC offers financial planning, portfolio management for individuals, selection of other advisors, and educational seminars and workshops. View all service details ↓

SAGEGUARD FINANCIAL GROUP, LLC manages $608 million in client assets according to their SEC filing dated December 23, 2025.

According to their SEC Form ADV, SAGEGUARD FINANCIAL GROUP, LLC serves high-net-worth individuals. View client details ↓

Services Offered

Services: Financial Planning, Portfolio Management for Individuals, Investment Advisor Selection, Educational Seminars

Fee Structure

Primary Fee Schedule (ADV PART 2A)

MinMaxMarginal Fee Rate
$0 $250,000 1.80%
$250,001 $750,000 1.60%
$750,001 $1,000,000 1.40%
$1,000,001 and above 1.20%
Illustrative Fee Rates
Total AssetsAnnual FeesAverage Fee Rate
$1 million $16,000 1.60%
$5 million $64,000 1.28%
$10 million $124,000 1.24%
$50 million $604,000 1.21%
$100 million $1,204,000 1.20%

Clients

Number of High-Net-Worth Clients: 80
Percentage of Firm Assets Belonging to High-Net-Worth Clients: 32.91
Average High-Net-Worth Client Assets: $2 million
Total Client Accounts: 3,583
Discretionary Accounts: 1,000
Non-Discretionary Accounts: 2,583

Regulatory Filings

CRD Number: 160266
Filing ID: 2035018
Last Filing Date: 2025-12-23 12:14:12
Website: 1

Form ADV Documents

Primary Brochure: ADV PART 2A (2025-12-19)

View Document Text
SageGuard Financial Group, LLC Firm Brochure - Form ADV Part 2A This brochure provides information about the qualifications and business practices of SageGuard Financial Group, LLC. If you have any questions about the contents of this brochure, please contact us at (615) 859-4567 or by email at: djohnson@sageguardfinancial.com. The information in this brochure has not been approved or verified by the United States Securities and Exchange Commission or by any state securities authority. Additional information about SageGuard Financial Group, LLC is also available on the SEC’s website at www.adviserinfo.sec.gov. SageGuard Financial Group, LLC’s CRD number is: 160266 3066 Business Park Circle Goodlettsville, TN 37072 (615) 859-4567 www.sageguardfinancial.com djohnson@sageguardfinancial.com Registration does not imply a certain level of skill or training. Version Date: 09/18/2025 Item 2: Material Changes The material changes in this brochure from the last annual updating amendment of SageGuard Financial Group, LLC on 02/07/2025 are described below. Material changes relate to SageGuard Financial Group, LLC’s policies, practices or conflicts of interests. • SageGuard Financial Group, LLC updated Other Financial Industry Activities and Affiliations (Item 10.C). i Item 3: Table of Contents Item 1: Cover Page Item 2: Material Changes .............................................................................................................................................................. i Item 3: Table of Contents .............................................................................................................................................................. ii Item 4: Advisory Business .............................................................................................................................................................1 Item 5: Fees and Compensation ....................................................................................................................................................3 Item 6: Performance-Based Fees and Side-By-Side Management .............................................................................................8 Item 7: Types of Clients .................................................................................................................................................................8 Item 8: Methods of Analysis, Investment Strategies, and Risk of Investment Loss ..............................................................8 Item 9: Disciplinary Information ................................................................................................................................................ 12 Item 10: Other Financial Industry Activities and Affiliations ................................................................................................. 12 Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ....................................... 13 Item 12: Brokerage Practices ....................................................................................................................................................... 14 Item 13: Reviews of Accounts ..................................................................................................................................................... 15 Item 14: Client Referrals and Other Compensation ................................................................................................................. 15 Item 15: Custody ........................................................................................................................................................................... 16 Item 16: Investment Discretion ................................................................................................................................................... 16 Item 17: Voting Client Securities (Proxy Voting) ...................................................................................................................... 16 Item 18: Financial Information .................................................................................................................................................... 17 ii Item 4: Advisory Business A. Description of the Advisory Firm SageGuard Financial Group, LLC (hereinafter “SFG”) is a Limited Liability Company organized in the State of Tennessee. The firm was formed in August 2009, and the principal owners are Darwin Johnson and Paula Johnson. B. Types of Advisory Services SageGuard Financial Group, LLC (hereinafter “SFG”) offers the following services to advisory clients: Investment Supervisory Services SFG offers ongoing portfolio management services based on the individual goals, objectives, time horizon, and risk tolerance of each client. SFG creates an Investment Policy Statement for each client, which outlines the client’s current situation (income, tax levels, and risk tolerance levels) and then constructs a plan (the Investment Policy Statement) to aid in the selection of a portfolio that matches each client’s specific situation. Investment Supervisory Services include, but are not limited to, the following: • • • Investment strategy • • Asset allocation • Risk tolerance Personal investment policy Asset selection Regular portfolio monitoring SFG evaluates the current investments of each client with respect to their risk tolerance levels and time horizon. SFG will request discretionary authority from clients in order to select securities and execute transactions without permission from the client prior to each transaction; however, it will also manage accounts on a non-discretionary basis wherein it will secure permission from the client prior to each transaction. Risk tolerance levels are documented in the Investment Policy Statement, which is given to each client. Selection of Other Advisers SFG may direct clients to third-party investment adviser, Alphastar Capital Management, LLC. Before selecting other advisers for clients, SFG will verify that all recommended advisers are properly licensed, notice filed, or exempt in the states where SFG is recommending the adviser to clients. Financial Planning Services SFG also offers comprehensive financial planning services for individual s, families and businesses. Our Financial Planning services include data gathering and analysis, along with creating a financial plan with specific recommendations and implementation advice tailored to client needs. Specific areas of advice include investment planning, insurance 1 needs assessment and advice, retirement planning, cash now management, debt consolidation, capital needs assessments, educational planning, estate planning, and business planning. Services Limited to Specific Types of Investments SFG generally limits its money management to mutual funds, equities, bonds, fixed income, structured notes, and REITs. Written Acknowledgement of Fiduciary Status When we provide investment advice to you regarding your retirement plan account or individual retirement account, we are fiduciaries within the meaning of Title I of the Employee Retirement Income Security Act and/or the Internal Revenue Code, as applicable, which are laws governing retirement accounts. The way we make money creates some conflicts with your interests, so we operate under a special rule that requires us to act in your best interest and not put our interest ahead of yours. Under this special rule’s provisions, we must: • Meet a professional standard of care when making investment recommendations (give prudent advice); • Never put our financial interests ahead of yours when making recommendations (give loyal advice); • Avoid misleading statements about conflicts of interest, fees, and investments; • Follow policies and procedures designed to ensure that we give advice that is in your best interest; • Charge no more than is reasonable for our services; and • Give you basic information about conflicts of interest. C. Client Tailored Services and Client Imposed Restrictions SFG offers the same suite of services to all of its clients. However, specific client financial plans and their implementation are dependent upon the client Investment Policy Statement which outlines each client’s current situation (income, tax levels, and risk tolerance levels) and is used to construct a client specific plan to aid in the selection of a portfolio that matches restrictions, needs, and targets. Clients may impose restrictions on investing in certain securities or types of securities; however, if the restrictions prevent SFG from properly servicing the client account, or if the restrictions would require SFG to deviate from its standard suite of services, SFG reserves the right to end the relationship. 2 D. Wrap Fee Programs A wrap fee program is an investment program where the investor pays one stated fee that includes management fees, transaction costs, fund expenses, and any other administrative fees. SFG DOES NOT participate in any wrap fee programs. E. Assets Under Management SFG has the following assets under management: Date Calculated: Discretionary Amounts: Non-discretionary Amounts: $200,000,000 $407,720,000 December 2024 Item 5: Fees and Compensation A. Fee Schedule Lower fees for comparable services may be available from other sources. Investment Supervisory Services Fees Total Assets Under Management Annual RIA* Fee Annual IAR** Fee Total Quarterly Client Fee Total Annual Client Fee All assets up to $250,000 0.45% 1.80% 0.80% 1.00% $250,001 to $750,000 0.40% 1.60% 0.60% 1.00% $750,001 to $1,000,000 0.35% 1.40% 0.40% 1.00% All assets above $1,000,000 0.30% 1.20% 0.20% 1.00% *RIA: Registered Investment Advisor (the firm) **IAR: Investment Adviser Representative (the representative) These fees are negotiable depending upon the needs of the client and complexity of the situation. Fees are paid quarterly in arrears, and clients may terminate their contracts with thirty days’ written notice. Because fees are charged in arrears, no refund policy is necessary. Clients may terminate their accounts without penalty within 5 business days of signing the advisory contract. After 5 business days client closing accounts without providing 30-day notice will incur a prorated quarterly fee plus 30 days. Advisory fees are withdrawn directly from the client’s accounts with client written authorization. Lower fees for comparable services may be available from other sources. 3 The Client agrees to pay a fee quarterly, in arrears, for the advisory services provided by the advisor pursuant to this agreement. The fee will be calculated based on the value of the account on the last day of the quarter. The Client understands to the extent that the assets are allocated to mutual fund shares, exchange traded fund shares and unit investment trusts certain costs may be associated with the ownership of such shares as described in each prospectus. Certain services of the Custodian may require the Client to pay costs in addition to the advisory fee paid to the Advisor. Client will be responsible for paying any transaction fees in the account that Custodian charges. This includes trading commissions, overnight fees, and any other transactions that Custodian charges per their Institutional Fee Schedule. Client authorizes the liquidation of investments in order to pay fee. The Client agrees to be charged the above-referenced fees in accordance with the Portfolio increments. Financial Planning Services Fees In the majority of cases, the firm charges an hourly fee of $100 per hour, billed in six minute increments, for financial planning services. A minimum of two hours is payable upon receipt of a signed financial planning agreement, with any additional fee owed payable upon presentation of the financial plan. In certain instances, or for those clients who desire it, the firm may charge a fixed fee for financial planning services. Fixed fees are payable 1/3 upfront with the remainder to be paid upon presentation of the financial plan. Fixed fees can range from $200 to $2,000 and are based on the complexity of the work required. All financial planning fees are negotiable. Clients may terminate their accounts without penalty within 5 business days of signing the financial planning agreement. Technology and Administrative Fee Each client account is subject to a $35 technology and administrative fee, annually, payable on December 1st. This fee is deducted directly from the account for any account open on or before December 1st of the previous calendar year. The Advisor’s fee and technology/administrative fee will be charged directly against the Client’s account when due, or some other account help by the Custodian owned by the Client established in part to pay advisory fees. The Custodian is hereby authorized to debit the Client’s account and credit the Advisor’s account for all advisory fees due and payable. It is the Client's responsibility to verify the calculation of the fee. The quarterly fee will be reflected in the monthly statement from the custodian delivered during the month of January, April, July and October. The client waived the right to receive a duplicate statement from SageGuard Financial Group, LLC. 4 B. Payment of Fees Payment of Investment Supervisory Fees Advisory fees are withdrawn directly from the client’s accounts with client written authorization. Fees are paid quarterly in arrears. Payment of Investment Financial Planning Fees Hourly fees are paid both in advance and in arrears. A minimum of two hours is paid upon receipt of a signed advisory contract, with the remainder of the hourly fees paid upon presentation of the financial plan. Fixed fees are payable 1/3 upfront with the remainder to be paid upon presentation of the financial plan. C. Clients Are Responsible For Third Party Fees Clients are responsible for the payment of all third-party fees (i.e. custodian fees, brokerage fees, mutual fund fees, transaction fees, etc.), except that clients are entitled to free trades per new account in the first 30 days after the account with Charles Schwab Institutional, Division of Charles Schwab & Co., Inc. member FINRA/SIPC/NFA (CRD # 5393), is established. Those fees are separate and distinct from the fees and expenses charged by SFG. Please see Item 12 of this brochure regarding broker/custodian. D. Prepayment of Fees SFG collects investment supervisory services fees in arrears. Fixed financial planning fees are payable 1/3 upfront with the remainder to be paid upon presentation of the financial plan. Fixed fees that are collected in advance will be refunded based on the prorated amount of work completed at the point of termination. Refunds for fees paid in advance will be returned within fourteen days to the client via check. For hourly fees that are collected in advance, the fee refunded will be the balance of the fees collected in advance minus the hourly rate times the number of hours of work that has been completed up to and including the day of termination. E. Outside Compensation for the Sale of Securities to Clients Investment adviser representatives of SFG, in their roles as licensed insurance agents, may accept compensation for the sale of securities to SFG clients. 5 1. This is a Conflict of Interest SFG and its supervised persons if any will accept compensation for the sale of securities or other investment products, including asset based sales charges or services fees from the sale of mutual funds to its clients. This presents a conflict of interest and gives the supervised person and SFG an incentive to recommend products based on the compensation received rather than on the client’s needs. When recommending the sale of securities or investment products for which SFG receives compensation, SFG will document the conflict of interest in the client file and inform the client of the conflict of interest. 2. Clients Have the Option to Purchase Recommended Products From Other Brokers Clients always have the option to purchase SFG recommended products through other brokers or agents that are not affiliated with SFG. 3. Commissions are not the Primary Source of Income for this RIA Commissions are not SFG’s primary or exclusive source of compensation. 4. Advisory Fees in Addition to Commissions or Markups Advisory fees that are charged to clients are not reduced to offset the commissions or markups on securities or investment products recommended to clients. F. IRA Rollover Considerations As part of our investment advisory services to you, we may recommend that you withdraw the assets from your employer's retirement plan and roll the assets over to an individual retirement account ("IRA") that we will manage on your behalf. If you elect to roll the assets to an IRA that is subject to our management, we will charge you an asset based fee as set forth in the agreement you executed with our firm. This practice presents a conflict of interest because persons providing investment advice on our behalf have an incentive to recommend a rollover to you for the purpose of generating fee based compensation rather than solely based on your needs. You are under no obligation, contractually or otherwise, to complete the rollover. Moreover, if you do complete the rollover, you are under no obligation to have the assets in an IRA managed by our firm. Many employers permit former employees to keep their retirement assets in their company plan. Also, current employees can sometimes move assets out of their company plan before they retire or change jobs. In determining whether to complete the rollover to an IRA, and to the extent the following options are available, you should consider the costs and benefits of: An employee will typically have four options: 1. Leaving the funds in your employer's (former employer's) plan. 2. Moving the funds to a new employer’s retirement plan. 3. 6 Cashing out and taking a taxable distribution from the plan. 4. Rolling the funds into an IRA rollover account. Each of these options has advantages and disadvantages and before making a change we encourage you to speak with your CPA and/or tax attorney. If you are considering rolling over your retirement funds to an IRA for us to manage here are a few points to consider before you do so: 1. Determine whether the investment options in your employer's retirement plan address your needs or whether you might want to consider other types of investments. a. Employer retirement plans generally have a more limited investment menu than IRAs. b. Employer retirement plans may have unique investment options not available to the public such as employer securities, or previously closed funds. 2. Your current plan may have lower fees than our fees. a. If you are interested in investing only in mutual funds, you should understand the cost structure of the share classes available in your employer's retirement plan and how the costs of those share classes compare with those available in an IRA. b. You should understand the various products and services you might take advantage of at an IRA provider and the potential costs of those products and services. 3. Our strategy may have higher risk than the option(s) provided to you in your plan. 4. Your current plan may also offer financial advice. 5. If you keep your assets titled in a 401k or retirement account, you could potentially delay your required minimum distribution beyond age 72. 6. Your 401k may offer more liability protection than a rollover IRA; each state may vary. a. Generally, federal law protects assets in qualified plans from creditors. Since 2005, IRA assets have been generally protected from creditors in bankruptcies. However, there can be some exceptions to the general rules so you should consult with an attorney if you are concerned about protecting your retirement plan assets from creditors. 7. You may be able to take out a loan on your 401k, but not from an IRA. 8. IRA assets can be accessed any time; however, distributions are subject to ordinary income tax and may also be subject to a 10% early distribution penalty unless they qualify for an exception such as disability, higher education expenses or the purchase of a home. 9. If you own company stock in your plan, you may be able to liquidate those shares at a lower capital gains tax rate. 10. Your plan may allow you to hire us as the manager and keep the assets titled in the plan name. 7 It is important that you understand the differences between these types of accounts and to decide whether a rollover is best for you. Prior to proceeding, if you have questions contact your investment adviser representative, or call our main number as listed on the cover page of this brochure. Item 6: Performance-Based Fees and Side-By-Side Management SFG does not accept performance-based fees or other fees based on a share of capital gains on or capital appreciation of the assets of a client. Item 7: Types of Clients SFG generally provides management supervisory services to the following types of clients: ❖ Individuals ❖ High-Net-Worth Individuals ❖ Pension and Profit Sharing Plans ❖ Corporations or Business Entities There is no account minimum. Item 8: Methods of Analysis, Investment Strategies, and Risk of Investment Loss A. Methods of Analysis and Investment Strategies Methods of Analysis SFG’s methods of analysis include fundamental analysis and technical analysis. Fundamental analysis involves the analysis of financial statements, the general financial health of companies, and/or the analysis of management or competitive advantages. Technical analysis involves the analysis of past market data; primarily price and volume. Investment Strategies SFG has several investment models detailed in Item 8.B below. These employ Strategic Asset Allocation and Tactical Asset Allocation, which have certain associated risks (immediately below). Strategic Asset Allocation focuses on long term investments. The rise and fall of certain securities may not react according to predicted trends. Tactical Asset Allocation is based on specific market anomalies that may change or disappear in the future. Other factors such as risk tolerance, market timing, portfolio size, 8 investment expenses, etc. may also affect the portfolio performance. Investing in securities involves a risk of loss that you, as a client, should be prepared to bear. B. Material Risks Involved Methods of Analysis FUNDAMENTAL ANALYSIS Fundamental analysis concentrates on factors that determine a company’s value and expected future earnings. This strategy would normally encourage equity purchases in stocks that are undervalued or priced below their perceived value. The risk assumed is that the market will fail to reach expectations of perceived value. TECHNICAL ANALYSIS Technical analysis attempts to predict a future stock price or direction based on market trends. The assumption is that the market follows discernible patterns and if these patterns can be identified then a prediction can be made. The risk is that markets do not always follow patterns and relying solely on this method may not work long term. Investment Strategies CONSERVATIVE GROWTH (MODEL 1) The primary objective of this strategy is to provide risk-adjusted returns around 50% of the S&P 500 benchmark, while significantly minimizing market fluctuations and loss of principal. The bond portion of the portfolio is invested into bond ETFs which reduces the volatility of returns. This strategy looks to provide a diversified approach that maintains a low level of volatility, with around half of the risk of the S&P 500. MODERATE GROWTH EXCHANGE TRADED FUNDS (MODEL 2 ETF) The primary objective of this strategy is to provide risk-adjusted returns less than 75% of the S&P 500 benchmark, while minimizing market fluctuations and loss of principal. The fixed income portion of the Portfolio provides current income and stability in returns. Since equity styles go in and out of favor over market cycles, diversification across these styles provides broad market exposure and may reduce the volatility of returns. The primary objective of this strategy is to provide a balanced and diversified approach, seeking modest current income & capital appreciation while maintaining a low level of volatility less than half of the S&P 500. AGGRESSIVE GROWTH (MODEL 3) The primary objective of this strategy is to provide risk-adjusted returns near the expected return of the S&P500 benchmark, with the potential for slightly higher risk than a 100% diversified U.S. equity Portfolio. Since equity styles go in and out of favor over market cycles, diversification across these styles provides broad market exposure and may reduce the volatility of returns. Non-U.S. equities, including emerging markets, further diversify the equity portion of the Portfolio. The fixed income portion of the Portfolio provides current income and may have a moderating effect on the volatility of Portfolio return. The primary objective of this strategy is to provide a balanced and 9 diversified approach, seeking capital appreciation slightly above the S&P 500. RECESSION (MODEL 4) The investment objective is to provide concentrated exposure to specific industry groups. The defensive investment positions will help protect against declines in share prices impacted by economic recessionary periods. This portfolio is constructed of stocks, mutual funds, and ETFs in the utilities, health care, consumer defensive, and cyclical industries. Historically, this defensive model can help provide modest returns during an economic downturn. However, during an expansion period phase, defensive positions tend to perform below the market. LARGE CAP STOCK BASKET (MODEL 5) The investment objective of the Large Cap Stock Portfolio is to provide moderate returns over an extended period of time (at least 3-5 years). The Portfolio invests in a selection of Large Cap stocks that have generally been higher-quality in nature, with most boasting durable competitive advantages of some kind, such as economics of scale, patent protection, or iconic brand names. The portfolio invests in both Large Cap growth & Large Cap value companies. EXCHANGE TRADED FUNDS (MODEL 6) The investment objective is to provide concentrated exposure to specific industry groups. The defensive investment positions will help protect against declines in share prices impacted by economic recessionary periods. This portfolio is constructed of stocks, mutual funds, and ETFs in the utilities, health care, consumer defensive, and cyclical industries. Historically, this defensive model can help provide modest returns during an economic downturn. However, during an expansion period phase, defensive positions tend to perform below the market . DIVIDEND ARISTOCRATS (MODEL 7) The investment objective is to provide current income and stability in returns. The Portfolio invests in dividend-paying stocks that have increased their dividends at least 25 consecutive years and are generally higher- quality in nature, with most boasting durable competitive advantages of some kind, such as economics of scale, patent protection, or iconic brand names. DIVIDEND GROWTH (MODEL 8) The primary objective of this strategy is to provide current income while also having some capital appreciation potential. The portfolio invests in high-yield equity positions that are generally higher quality in nature and provide current income. The portfolio also invests in dividend-paying ETFs that primarily provide current income while also providing the potential to grow steadily. BUFFERED EXCHANGE TRADED FUNDS (MODEL 9) The investment objective is to provide exposure to growth potential, based on the general stock market (S&P 500 index), with reduced risk to the investor. The defensive portion of the investments will help protect against declines in share prices impacted by economic recessionary periods. The growth portion of the investments will help investors realize positive gains as the S&P 500 realizes an expansion period. This portfolio is constructed of primarily ETFs. The individual funds used each have a respective 12-month reset period where unique buffers and caps are applied. 10 Historically, this defensive model can help provide modest returns during an economic downturn. However, during an expansion period phase, defensive positions tend to perform below the market. Investing in securities involves a risk of loss that you, as a client, should be prepared to bear. C. Risks of Specific Securities Utilized SFG generally seeks investment strategies that do not involve significant or unusual risk beyond that of the general domestic and/or international equity markets. Mutual Funds: Investing in mutual funds carries the risk of capital loss. Mutual funds are not guaranteed or insured by the FDIC or any other government agency. You can lose money investing in mutual funds. All mutual funds have costs that lower investment returns. They can be of bond “fixed income” nature (lower risk) or stock “equity” nature (mentioned below). Equity: Investment generally refers to buying shares of stocks by an individual or firms in return for receiving a future payment of dividends and capital gains if the value of the stock increases. There is an innate risk involved when purchasing a stock that it may decrease in value and the investment may incur a loss. Treasury Inflation Protected/Inflation Linked Bonds: The Risk of default on these bonds is dependent upon the U.S. Treasury defaulting (extremely unlikely); however, they carry a potential risk of losing share price value, albeit rather minimal. Fixed Income is an investment that guarantees fixed periodic payments in the future that may involve economic risks such as inflationary risk (the uncertainty that inflation will undermine the performance of the investment), interest rate risk (the risk that the value of an investment will change due to the absolute interest rate level), default risk (the risk associated with a company or individual failing to repay their debt obligations), etc. REITs have specific risks including valuation due to cash flows, dividends paid in stock rather than cash, and the payment of debt resulting in dilution of shares. Long term trading is designed to capture market rates of both return and risk. Due to its nature, the long-term investment strategy can expose clients to various other types of risk that will typically surface at various intervals during the time the client owns the investments. These risks include but are not limited to inflation (purchasing power) risk, interest rate risk, economic risk, market risk, and political/regulatory risk. Short term trading risks include liquidity, economic stability and inflation. Past performance is not a guarantee of future returns. Investing in securities involves a risk of loss that you, as a client, should be prepared to bear. 11 Item 9: Disciplinary Information A. Criminal or Civil Actions There are no criminal or civil actions to report. B. Administrative Proceedings There are no administrative proceedings to report. C. Self-regulatory Organization (SRO) Proceedings There are no self-regulatory organization proceedings to report. Item 10: Other Financial Industry Activities and Affiliations A. Registration as a Broker/Dealer or Broker/Dealer Representative Neither SFG nor its representatives are registered as, or have pending applications to become, a broker/dealer or a representative of a broker/dealer. B. Registration as a Futures Commission Merchant, Commodity Pool Operator, or a Commodity Trading Advisor Neither SFG nor its representatives are registered as or have pending applications to become a Futures Commission Merchant, Commodity Pool Operator, or a Commodity Trading Advisor. C. Registration Relationships Material to this Advisory Business and Possible Conflicts of Interests In addition to being registered as an investment adviser, SFG is also licensed as an insurance agency. Darwin D. Johnson, Lukas Smith, David Perez, and Hannah Johnson are licensed insurance agents. From time to time, SFG and its representative will offer clients advice or products from these activities. Clients should be aware that these services pay a commission and involve a conflict of interest, as commissionable products conflict with the fiduciary duties of a registered investment adviser. Dave Perez is the owner of Union Financial Services, LLC. 12 Paul Seth Good is a Goalkeeper director for Tennessee United Soccer Club and the Head Coach for Merrol Hyde Soccer Club. Certain investment adviser representatives utilize third-party technology providers (such as Wealth.com) to offer clients access to estate planning tools or ancillary financial services. Clients who choose to use such tools may pay an additional fee directly to their adviser. These services are optional and separate from the advisory services provided by SageGuard Financial Group Jeffrey Lamar Ward is a real estate broker or dealer. From time to time, he will offer clients advice or products from this activity. Clients should be aware that these services pay a commission and involve a possible conflict of interest, as commissionable products can conflict with the fiduciary duties of a registered investment adviser. SageGuard Financial Group, LLC always acts in the best interest of the client; including in the sale of commissionable products to advisory clients. Clients are in no way required to implement the plan through any representative of SageGuard Financial Group, LLC in their capacity as a real estate dealer or broker. D. Selection of Other Advisers or Managers and How This Adviser is Compensated for Those Selections SFG does not utilize nor select other advisers or third-party managers. All assets are managed by SFG management. Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading A. Code of Ethics SFG has a written Code of Ethics that covers the following areas: Prohibited Purchases and Sales, Insider Trading, Personal Securities Transactions, Exempted Transactions, Prohibited Activities, Conflicts of Interest, Gifts and Entertainment, Confidentiality, Service on a Board of Directors, Compliance Procedures, Compliance with Laws and Regulations, Procedures and Reporting, Certification of Compliance, Reporting Violations, Compliance Officer Duties, Training and Education, Recordkeeping, Annual Review, and Sanctions. Our Code of Ethics is available free upon request to any client or prospective client. B. Recommendations Involving Material Financial Interests SFG does not recommend that clients buy or sell any security in which a related person to SFG or SFG has a material financial interest. C. Investing Personal Money in the Same Securities as Clients 13 From time to time, representatives of SFG may buy or sell securities for themselves that they also recommend to clients. This may provide an opportunity for representatives of SFG to buy or sell the same securities before or after recommending the same securities to clients resulting in representatives profiting off the recommendations they provide to clients. Such transactions may create a conflict of interest. SFG will always document any transactions that could be construed as conflicts of interest and will always transact client business before their own when similar securities are being bought or sold. D. Trading Securities At/Around the Same Time as Clients’ Securities From time to time, representatives of SFG may buy or sell securities for themselves at or around the same time as clients. This may provide an opportunity for representatives of SFG to buy or sell securities before or after recommending securities to clients resulting in representatives profiting off the recommendations they provide to clients. Such transactions may create a conflict of interest. SFG will always transact client’s transactions before its own when similar securities are being bought or sold. Item 12: Brokerage Practices A. Factors Used to Select Custodians and/or Broker/Dealers The custodian, Charles Schwab Institutional, Division of Charles Schwab & Co., Inc., member FINRA/SIPC/NFA (CRD # 5393), was chosen based on their relatively low transaction fees and access to mutual funds and ETFs. SFG will never charge a premium or commission on transactions, beyond the actual cost imposed by the custodian. 1. Research and Other Soft-Dollar Benefits SFG receives no research, product, or services other than execution from a broker- dealer or third-party in connection with client securities transactions (“soft dollar benefits”). 2. Brokerage for Client Referrals SFG receives no referrals from a broker-dealer or third party in exchange for using that broker-dealer or third party. 3. Clients Directing Which Broker/Dealer/Custodian to Use SFG will not allow clients to direct SFG to use a specific broker-dealer to execute transactions. Clients must use SFG recommended custodian (broker-dealer). B. Aggregating (Block) Trading for Multiple Client Accounts SFG maintains the ability to block trade purchases across accounts. Block trading may 14 benefit a large group of clients by providing SFG the ability to purchase larger blocks resulting in smaller transaction costs to the client. Declining to block trade can cause more expensive trades for clients. Item 13: Reviews of Accounts A. Frequency and Nature of Periodic Reviews and Who Makes Those Reviews Client accounts are reviewed at least quarterly only by Darwin D. Johnson, Managing Member. Darwin D. Johnson is the chief advisor and is instructed to review clients’ accounts with regards to their investment policies and risk tolerance levels. All accounts at SFG are assigned to this reviewer. B. Factors That Will Trigger a Non-Periodic Review of Client Accounts Reviews may be triggered by material market, economic or political events, or by changes in client's financial situations (such as retirement, termination of employment, physical move, or inheritance). C. Content and Frequency of Regular Reports Provided to Clients Each client will receive at least quarterly from the custodian, a written report that details the client’s account including assets held and asset value which will come from the custodian. Clients are provided a one-time financial plan concerning their financial situation. After the presentation of the plan, there are no further reports. Clients may request additional plans or reports for a fee. Item 14: Client Referrals and Other Compensation A. Economic Benefits Provided by Third Parties for Advice Rendered to Clients (Includes Sales Awards or Other Prizes) Other than soft dollar benefits disclosed in Item 12 (above), SFG does not receive any economic benefit, directly or indirectly from any third party for advice rendered to SFG clients. B. Compensation to Non – Advisory Personnel for Client Referrals SFG does not directly or indirectly compensate any person who is not advisory personnel for client referrals. 15 Item 15: Custody SFG, with client written authority, has limited custody of client’s assets through direct fee deduction of SFG’s Fees only. If the client chooses to be billed directly by CHARLES SCHWAB Institutional, Division of CHARLES SHWAB & CO., Inc., member FINRA/SIPC/NFA (CRD # 5633), SFG would have constructive custody over that account. Because client fees will be withdrawn directly from client accounts, for jurisdictions that require the following safeguards, SFG will: (A) Possess written authorization from the client to deduct advisory fees from an account held by a qualified custodian. (B) Send the qualified custodian written notice of the amount of the fee to be deducted from the client’s account and verify that the qualified custodian sends invoices to the client. (C) Send the client a written invoice itemizing the fee upon or prior to fee deduction, including the formula used to calculate the fee, the time period covered by the fee and the amount of assets under management on which the fee was based. Custody is also disclosed in Form ADV because SFG has authority to transfer money from client account(s), which constitutes a standing letter of authorization (SLOA). Accordingly, SFG will follow the safeguards specified by the SEC rather than undergo an annual audit. Clients will receive all required account statements and billing invoices that are required in each jurisdiction, and they should carefully review those statements for accuracy. Item 16: Investment Discretion For those client accounts where SFG will have investment discretion, the client has given SFG written discretionary authority over the client’s accounts with respect to securities to be bought or sold and the amount of securities to be bought or sold. By granting SFG discretionary authority, the client may not impose and limitations. Details of this relationship are fully disclosed to the client before any advisory relationship has commenced. The client provides SFG discretionary authority via a discretionary investment management clause in the Investment Advisory Contract and/or a limited power of attorney clause in the contract between the client and the custodian. Item 17: Voting Client Securities (Proxy Voting) SFG will not ask for, nor accept voting authority for client securities. Clients will receive proxies directly from the issuer of the security or the custodian. Clients should direct all proxy questions to the issuer of the security. 16 Item 18: Financial Information A. Balance Sheet SFG does not require nor solicit prepayment of more than $1,200 in fees per client, six months or more in advance and therefore does not need to include a balance sheet with this brochure. B. Financial Conditions Reasonably Likely to Impair Ability to Meet Contractual Commitments to Clients Neither SFG nor its management have any financial conditions that are likely to reasonably impair our ability to meet contractual commitments to clients. C. Bankruptcy Petitions in Previous Ten Years SFG has not been the subject of a bankruptcy petition in the last ten years. 17