View Document Text
SageGuard Financial Group, LLC
Firm Brochure - Form ADV Part 2A
This brochure provides information about the qualifications and business practices of SageGuard Financial Group,
LLC. If you have any questions about the contents of this brochure, please contact us at (615) 859-4567 or by email
at: djohnson@sageguardfinancial.com. The information in this brochure has not been approved or verified by the
United States Securities and Exchange Commission or by any state securities authority.
Additional information about SageGuard Financial Group, LLC is also available on the SEC’s website at
www.adviserinfo.sec.gov. SageGuard Financial Group, LLC’s CRD number is: 160266
3066 Business Park Circle
Goodlettsville, TN 37072
(615) 859-4567
www.sageguardfinancial.com
djohnson@sageguardfinancial.com
Registration does not imply a certain level of skill or training.
Version Date: 09/18/2025
Item 2: Material Changes
The material changes in this brochure from the last annual updating amendment of SageGuard Financial
Group, LLC on 02/07/2025 are described below. Material changes relate to SageGuard Financial Group,
LLC’s policies, practices or conflicts of interests.
• SageGuard Financial Group, LLC updated Other Financial Industry Activities and Affiliations
(Item 10.C).
i
Item 3: Table of Contents
Item 1: Cover Page
Item 2: Material Changes .............................................................................................................................................................. i
Item 3: Table of Contents .............................................................................................................................................................. ii
Item 4: Advisory Business .............................................................................................................................................................1
Item 5: Fees and Compensation ....................................................................................................................................................3
Item 6: Performance-Based Fees and Side-By-Side Management .............................................................................................8
Item 7: Types of Clients .................................................................................................................................................................8
Item 8: Methods of Analysis, Investment Strategies, and Risk of Investment Loss ..............................................................8
Item 9: Disciplinary Information ................................................................................................................................................ 12
Item 10: Other Financial Industry Activities and Affiliations ................................................................................................. 12
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ....................................... 13
Item 12: Brokerage Practices ....................................................................................................................................................... 14
Item 13: Reviews of Accounts ..................................................................................................................................................... 15
Item 14: Client Referrals and Other Compensation ................................................................................................................. 15
Item 15: Custody ........................................................................................................................................................................... 16
Item 16: Investment Discretion ................................................................................................................................................... 16
Item 17: Voting Client Securities (Proxy Voting) ...................................................................................................................... 16
Item 18: Financial Information .................................................................................................................................................... 17
ii
Item 4: Advisory Business
A. Description of the Advisory Firm
SageGuard Financial Group, LLC (hereinafter “SFG”) is a Limited Liability Company
organized in the State of Tennessee. The firm was formed in August 2009, and the
principal owners are Darwin Johnson and Paula Johnson.
B. Types of Advisory Services
SageGuard Financial Group, LLC (hereinafter “SFG”) offers the following services to
advisory clients:
Investment Supervisory Services
SFG offers ongoing portfolio management services based on the individual goals,
objectives, time horizon, and risk tolerance of each client. SFG creates an Investment
Policy Statement for each client, which outlines the client’s current situation (income, tax
levels, and risk tolerance levels) and then constructs a plan (the Investment Policy
Statement) to aid in the selection of a portfolio that matches each client’s specific situation.
Investment Supervisory Services include, but are not limited to, the following:
•
•
•
Investment strategy •
•
Asset allocation
•
Risk tolerance
Personal investment policy
Asset selection
Regular portfolio monitoring
SFG evaluates the current investments of each client with respect to their risk tolerance
levels and time horizon. SFG will request discretionary authority from clients in order to
select securities and execute transactions without permission from the client prior to each
transaction; however, it will also manage accounts on a non-discretionary basis wherein
it will secure permission from the client prior to each transaction. Risk tolerance levels are
documented in the Investment Policy Statement, which is given to each client.
Selection of Other Advisers
SFG may direct clients to third-party investment adviser, Alphastar Capital Management,
LLC. Before selecting other advisers for clients, SFG will verify that all recommended
advisers are properly licensed, notice filed, or exempt in the states where SFG is
recommending the adviser to clients.
Financial Planning Services
SFG also offers comprehensive financial planning services for individual s, families and
businesses. Our Financial Planning services include data gathering and analysis, along
with creating a financial plan with specific recommendations and implementation advice
tailored to client needs. Specific areas of advice include investment planning, insurance
1
needs assessment and advice, retirement planning, cash now management, debt
consolidation, capital needs assessments, educational planning, estate planning, and
business planning.
Services Limited to Specific Types of Investments
SFG generally limits its money management to mutual funds, equities, bonds, fixed
income, structured notes, and REITs.
Written Acknowledgement of Fiduciary Status
When we provide investment advice to you regarding your retirement plan account or
individual retirement account, we are fiduciaries within the meaning of Title I of the
Employee Retirement Income Security Act and/or the Internal Revenue Code, as
applicable, which are laws governing retirement accounts. The way we make money
creates some conflicts with your interests, so we operate under a special rule that
requires us to act in your best interest and not put our interest ahead of yours. Under
this special rule’s provisions, we must:
• Meet a professional standard of care when making investment recommendations
(give prudent advice);
• Never put our financial interests ahead of yours when making recommendations
(give loyal advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in
your best interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
C. Client Tailored Services and Client Imposed Restrictions
SFG offers the same suite of services to all of its clients. However, specific client financial
plans and their implementation are dependent upon the client Investment Policy
Statement which outlines each client’s current situation (income, tax levels, and risk
tolerance levels) and is used to construct a client specific plan to aid in the selection of a
portfolio that matches restrictions, needs, and targets.
Clients may impose restrictions on investing in certain securities or types of securities;
however, if the restrictions prevent SFG from properly servicing the client account, or if
the restrictions would require SFG to deviate from its standard suite of services, SFG
reserves the right to end the relationship.
2
D. Wrap Fee Programs
A wrap fee program is an investment program where the investor pays one stated fee that
includes management fees, transaction costs, fund expenses, and any other administrative
fees. SFG DOES NOT participate in any wrap fee programs.
E. Assets Under Management
SFG has the following assets under management:
Date Calculated:
Discretionary
Amounts:
Non-discretionary
Amounts:
$200,000,000
$407,720,000
December 2024
Item 5: Fees and Compensation
A. Fee Schedule
Lower fees for comparable services may be available from other sources.
Investment Supervisory Services Fees
Total Assets Under Management
Annual
RIA* Fee
Annual
IAR** Fee
Total
Quarterly
Client Fee
Total
Annual
Client Fee
All assets up to $250,000
0.45%
1.80%
0.80%
1.00%
$250,001 to $750,000
0.40%
1.60%
0.60%
1.00%
$750,001 to $1,000,000
0.35%
1.40%
0.40%
1.00%
All assets above $1,000,000
0.30%
1.20%
0.20%
1.00%
*RIA: Registered Investment Advisor (the firm)
**IAR: Investment Adviser Representative (the representative)
These fees are negotiable depending upon the needs of the client and complexity of the
situation. Fees are paid quarterly in arrears, and clients may terminate their contracts with
thirty days’ written notice. Because fees are charged in arrears, no refund policy is
necessary. Clients may terminate their accounts without penalty within 5 business days
of signing the advisory contract. After 5 business days client closing accounts without
providing 30-day notice will incur a prorated quarterly fee plus 30 days. Advisory fees
are withdrawn directly from the client’s accounts with client written authorization. Lower
fees for comparable services may be available from other sources.
3
The Client agrees to pay a fee quarterly, in arrears, for the advisory services provided by
the advisor pursuant to this agreement. The fee will be calculated based on the value of
the account on the last day of the quarter. The Client understands to the extent that the
assets are allocated to mutual fund shares, exchange traded fund shares and unit
investment trusts certain costs may be associated with the ownership of such shares as
described in each prospectus. Certain services of the Custodian may require the Client to
pay costs in addition to the advisory fee paid to the Advisor. Client will be responsible for
paying any transaction fees in the account that Custodian charges. This includes trading
commissions, overnight fees, and any other transactions that Custodian charges per their
Institutional Fee Schedule. Client authorizes the liquidation of investments in order to
pay fee. The Client agrees to be charged the above-referenced fees in accordance with the
Portfolio increments.
Financial Planning Services Fees
In the majority of cases, the firm charges an hourly fee of $100 per hour, billed in six
minute increments, for financial planning services. A minimum of two hours is payable
upon receipt of a signed financial planning agreement, with any additional fee owed
payable upon presentation of the financial plan. In certain instances, or for those clients
who desire it, the firm may charge a fixed fee for financial planning services. Fixed fees
are payable 1/3 upfront with the remainder to be paid upon presentation of the financial
plan. Fixed fees can range from $200 to $2,000 and are based on the complexity of the
work required. All financial planning fees are negotiable. Clients may terminate their
accounts without penalty within 5 business days of signing the financial planning
agreement.
Technology and Administrative Fee
Each client account is subject to a $35 technology and administrative fee, annually,
payable on December 1st. This fee is deducted directly from the account for any account
open on or before December 1st of the previous calendar year.
The Advisor’s fee and technology/administrative fee will be charged directly against the
Client’s account when due, or some other account help by the Custodian owned by the
Client established in part to pay advisory fees. The Custodian is hereby authorized to
debit the Client’s account and credit the Advisor’s account for all advisory fees due and
payable. It is the Client's responsibility to verify the calculation of the fee. The quarterly
fee will be reflected in the monthly statement from the custodian delivered during the
month of January, April, July and October. The client waived the right to receive a
duplicate statement from SageGuard Financial Group, LLC.
4
B. Payment of Fees
Payment of Investment Supervisory Fees
Advisory fees are withdrawn directly from the client’s accounts with client written
authorization. Fees are paid quarterly in arrears.
Payment of Investment Financial Planning Fees
Hourly fees are paid both in advance and in arrears. A minimum of two hours is paid
upon receipt of a signed advisory contract, with the remainder of the hourly fees paid
upon presentation of the financial plan.
Fixed fees are payable 1/3 upfront with the remainder to be paid upon presentation of the
financial plan.
C. Clients Are Responsible For Third Party Fees
Clients are responsible for the payment of all third-party fees (i.e. custodian fees,
brokerage fees, mutual fund fees, transaction fees, etc.), except that clients are entitled to
free trades per new account in the first 30 days after the account with Charles Schwab
Institutional, Division of Charles Schwab & Co., Inc. member FINRA/SIPC/NFA (CRD #
5393), is established. Those fees are separate and distinct from the fees and expenses
charged by SFG. Please see Item 12 of this brochure regarding broker/custodian.
D. Prepayment of Fees
SFG collects investment supervisory services fees in arrears.
Fixed financial planning fees are payable 1/3 upfront with the remainder to be paid upon
presentation of the financial plan. Fixed fees that are collected in advance will be refunded
based on the prorated amount of work completed at the point of termination. Refunds for
fees paid in advance will be returned within fourteen days to the client via check.
For hourly fees that are collected in advance, the fee refunded will be the balance of the
fees collected in advance minus the hourly rate times the number of hours of work that
has been completed up to and including the day of termination.
E. Outside Compensation for the Sale of Securities to Clients
Investment adviser representatives of SFG, in their roles as licensed insurance agents, may
accept compensation for the sale of securities to SFG clients.
5
1. This is a Conflict of Interest
SFG and its supervised persons if any will accept compensation for the sale of
securities or other investment products, including asset based sales charges or services
fees from the sale of mutual funds to its clients. This presents a conflict of interest and
gives the supervised person and SFG an incentive to recommend products based on
the compensation received rather than on the client’s needs. When recommending the
sale of securities or investment products for which SFG receives compensation, SFG
will document the conflict of interest in the client file and inform the client of the
conflict of interest.
2. Clients Have the Option to Purchase Recommended Products From
Other Brokers
Clients always have the option to purchase SFG recommended products through
other brokers or agents that are not affiliated with SFG.
3. Commissions are not the Primary Source of Income for this RIA
Commissions are not SFG’s primary or exclusive source of compensation.
4. Advisory Fees in Addition to Commissions or Markups
Advisory fees that are charged to clients are not reduced to offset the commissions or
markups on securities or investment products recommended to clients.
F. IRA Rollover Considerations
As part of our investment advisory services to you, we may recommend that you
withdraw the assets from your employer's retirement plan and roll the assets over to an
individual retirement account ("IRA") that we will manage on your behalf. If you elect to
roll the assets to an IRA that is subject to our management, we will charge you an asset
based fee as set forth in the agreement you executed with our firm. This practice presents
a conflict of interest because persons providing investment advice on our behalf have an
incentive to recommend a rollover to you for the purpose of generating fee based
compensation rather than solely based on your needs. You are under no obligation,
contractually or otherwise, to complete the rollover. Moreover, if you do complete the
rollover, you are under no obligation to have the assets in an IRA managed by our firm.
Many employers permit former employees to keep their retirement assets in their
company plan. Also, current employees can sometimes move assets out of their company
plan before they retire or change jobs. In determining whether to complete the rollover to
an IRA, and to the extent the following options are available, you should consider the
costs and benefits of:
An employee will typically have four options: 1. Leaving the funds in your employer's
(former employer's) plan. 2. Moving the funds to a new employer’s retirement plan. 3.
6
Cashing out and taking a taxable distribution from the plan. 4. Rolling the funds into an
IRA rollover account. Each of these options has advantages and disadvantages and before
making a change we encourage you to speak with your CPA and/or tax attorney.
If you are considering rolling over your retirement funds to an IRA for us to manage here
are a few points to consider before you do so:
1. Determine whether the investment options in your employer's retirement plan
address your needs or whether you might want to consider other types of investments.
a. Employer retirement plans generally have a more limited investment menu than IRAs.
b. Employer retirement plans may have unique investment options not available to the
public such as employer securities, or previously closed funds.
2. Your current plan may have lower fees than our fees.
a. If you are interested in investing only in mutual funds, you should understand the
cost structure of the share classes available in your employer's retirement plan and how
the costs of those share classes compare with those available in an IRA.
b. You should understand the various products and services you might take advantage
of at an IRA provider and the potential costs of those products and services.
3. Our strategy may have higher risk than the option(s) provided to you in your plan.
4. Your current plan may also offer financial advice.
5. If you keep your assets titled in a 401k or retirement account, you could potentially
delay your required minimum distribution beyond age 72.
6. Your 401k may offer more liability protection than a rollover IRA; each state may
vary.
a. Generally, federal law protects assets in qualified plans from creditors. Since 2005,
IRA assets have been generally protected from creditors in bankruptcies. However, there
can be some exceptions to the general rules so you should consult with an attorney if
you are concerned about protecting your retirement plan assets from creditors.
7. You may be able to take out a loan on your 401k, but not from an IRA.
8. IRA assets can be accessed any time; however, distributions are subject to ordinary
income tax and may also be subject to a 10% early distribution penalty unless they
qualify for an exception such as disability, higher education expenses or the purchase of
a home.
9. If you own company stock in your plan, you may be able to liquidate those shares at a
lower capital gains tax rate. 10. Your plan may allow you to hire us as the manager and
keep the assets titled in the plan name.
7
It is important that you understand the differences between these types of accounts and
to decide whether a rollover is best for you. Prior to proceeding, if you have questions
contact your investment adviser representative, or call our main number as listed on the
cover page of this brochure.
Item 6: Performance-Based Fees and Side-By-Side Management
SFG does not accept performance-based fees or other fees based on a share of capital gains on or
capital appreciation of the assets of a client.
Item 7: Types of Clients
SFG generally provides management supervisory services to the following types of clients:
❖ Individuals
❖ High-Net-Worth Individuals
❖ Pension and Profit Sharing Plans
❖ Corporations or Business Entities
There is no account minimum.
Item 8: Methods of Analysis, Investment Strategies, and Risk of
Investment Loss
A. Methods of Analysis and Investment Strategies
Methods of Analysis
SFG’s methods of analysis include fundamental analysis and technical analysis.
Fundamental analysis involves the analysis of financial statements, the general financial
health of companies, and/or the analysis of management or competitive advantages.
Technical analysis involves the analysis of past market data; primarily price and volume.
Investment Strategies
SFG has several investment models detailed in Item 8.B below. These employ Strategic
Asset Allocation and Tactical Asset Allocation, which have certain associated risks
(immediately below).
Strategic Asset Allocation focuses on long term investments. The rise and fall of certain
securities may not react according to predicted trends.
Tactical Asset Allocation is based on specific market anomalies that may change or
disappear in the future. Other factors such as risk tolerance, market timing, portfolio size,
8
investment expenses, etc. may also affect the portfolio performance.
Investing in securities involves a risk of loss that you, as a client, should be prepared
to bear.
B. Material Risks Involved
Methods of Analysis
FUNDAMENTAL ANALYSIS
Fundamental analysis concentrates on factors that determine a company’s value and
expected future earnings. This strategy would normally encourage equity purchases in
stocks that are undervalued or priced below their perceived value. The risk assumed is
that the market will fail to reach expectations of perceived value.
TECHNICAL ANALYSIS
Technical analysis attempts to predict a future stock price or direction based on market
trends. The assumption is that the market follows discernible patterns and if these
patterns can be identified then a prediction can be made. The risk is that markets do not
always follow patterns and relying solely on this method may not work long term.
Investment Strategies
CONSERVATIVE GROWTH (MODEL 1)
The primary objective of this strategy is to provide risk-adjusted returns around 50% of
the S&P 500 benchmark, while significantly minimizing market fluctuations and loss of
principal. The bond portion of the portfolio is invested into bond ETFs which reduces
the volatility of returns. This strategy looks to provide a diversified approach that
maintains a low level of volatility, with around half of the risk of the S&P 500.
MODERATE GROWTH EXCHANGE TRADED FUNDS (MODEL 2 ETF)
The primary objective of this strategy is to provide risk-adjusted returns less than 75% of
the S&P 500 benchmark, while minimizing market fluctuations and loss of principal. The
fixed income portion of the Portfolio provides current income and stability in returns.
Since equity styles go in and out of favor over market cycles, diversification across these
styles provides broad market exposure and may reduce the volatility of returns. The
primary objective of this strategy is to provide a balanced and diversified approach,
seeking modest current income & capital appreciation while maintaining a low level of
volatility less than half of the S&P 500.
AGGRESSIVE GROWTH (MODEL 3)
The primary objective of this strategy is to provide risk-adjusted returns near the
expected return of the S&P500 benchmark, with the potential for slightly higher risk
than a 100% diversified U.S. equity Portfolio. Since equity styles go in and out of favor
over market cycles, diversification across these styles provides broad market exposure
and may reduce the volatility of returns. Non-U.S. equities, including emerging markets,
further diversify the equity portion of the Portfolio. The fixed income portion of the
Portfolio provides current income and may have a moderating effect on the volatility of
Portfolio return. The primary objective of this strategy is to provide a balanced and
9
diversified approach, seeking capital appreciation slightly above the S&P 500.
RECESSION (MODEL 4)
The investment objective is to provide concentrated exposure to specific industry
groups. The defensive investment positions will help protect against declines in share
prices impacted by economic recessionary periods. This portfolio is constructed of
stocks, mutual funds, and ETFs in the utilities, health care, consumer defensive, and
cyclical industries. Historically, this defensive model can help provide modest returns
during an economic downturn. However, during an expansion period phase, defensive
positions tend to perform below the market.
LARGE CAP STOCK BASKET (MODEL 5)
The investment objective of the Large Cap Stock Portfolio is to provide moderate returns
over an extended period of time (at least 3-5 years). The Portfolio invests in a selection of
Large Cap stocks that have generally been higher-quality in nature, with most boasting
durable competitive advantages of some kind, such as economics of scale, patent
protection, or iconic brand names. The portfolio invests in both Large Cap growth &
Large Cap value companies.
EXCHANGE TRADED FUNDS (MODEL 6) The investment objective is to provide
concentrated exposure to specific industry groups. The defensive investment positions
will help protect against declines in share prices impacted by economic recessionary
periods. This portfolio is constructed of stocks, mutual funds, and ETFs in the utilities,
health care, consumer defensive, and cyclical industries. Historically, this defensive
model can help provide modest returns during an economic downturn. However,
during an expansion period phase, defensive positions tend to perform below the
market
.
DIVIDEND ARISTOCRATS (MODEL 7) The investment objective is to provide current
income and stability in returns. The Portfolio invests in dividend-paying stocks that
have increased their dividends at least 25 consecutive years and are generally higher-
quality in nature, with most boasting durable competitive advantages of some kind,
such as economics of scale, patent protection, or iconic brand names.
DIVIDEND GROWTH (MODEL 8)
The primary objective of this strategy is to provide current income while also having
some capital appreciation potential. The portfolio invests in high-yield equity positions
that are generally higher quality in nature and provide current income. The portfolio
also invests in dividend-paying ETFs that primarily provide current income while also
providing the potential to grow steadily.
BUFFERED EXCHANGE TRADED FUNDS (MODEL 9)
The investment objective is to provide exposure to growth potential, based on the
general stock market (S&P 500 index), with reduced risk to the investor. The defensive
portion of the investments will help protect against declines in share prices impacted by
economic recessionary periods. The growth portion of the investments will help
investors realize positive gains as the S&P 500 realizes an expansion period. This
portfolio is constructed of primarily ETFs. The individual funds used each have a
respective 12-month reset period where unique buffers and caps are applied.
10
Historically, this defensive model can help provide modest returns during an economic
downturn. However, during an expansion period phase, defensive positions tend to
perform below the market.
Investing in securities involves a risk of loss that you, as a client, should be prepared
to bear.
C. Risks of Specific Securities Utilized
SFG generally seeks investment strategies that do not involve significant or unusual risk
beyond that of the general domestic and/or international equity markets.
Mutual Funds: Investing in mutual funds carries the risk of capital loss. Mutual funds are
not guaranteed or insured by the FDIC or any other government agency. You can lose
money investing in mutual funds. All mutual funds have costs that lower investment
returns. They can be of bond “fixed income” nature (lower risk) or stock “equity” nature
(mentioned below).
Equity: Investment generally refers to buying shares of stocks by an individual or firms
in return for receiving a future payment of dividends and capital gains if the value of the
stock increases. There is an innate risk involved when purchasing a stock that it may
decrease in value and the investment may incur a loss.
Treasury Inflation Protected/Inflation Linked Bonds: The Risk of default on these bonds
is dependent upon the U.S. Treasury defaulting (extremely unlikely); however, they carry
a potential risk of losing share price value, albeit rather minimal.
Fixed Income is an investment that guarantees fixed periodic payments in the future that
may involve economic risks such as inflationary risk (the uncertainty that inflation will
undermine the performance of the investment), interest rate risk (the risk that the value
of an investment will change due to the absolute interest rate level), default risk (the risk
associated with a company or individual failing to repay their debt obligations), etc.
REITs have specific risks including valuation due to cash flows, dividends paid in stock
rather than cash, and the payment of debt resulting in dilution of shares.
Long term trading is designed to capture market rates of both return and risk. Due to
its nature, the long-term investment strategy can expose clients to various other types of
risk that will typically surface at various intervals during the time the client owns the
investments. These risks include but are not limited to inflation (purchasing power) risk,
interest rate risk, economic risk, market risk, and political/regulatory risk.
Short term trading risks include liquidity, economic stability and inflation.
Past performance is not a guarantee of future returns. Investing in securities involves a
risk of loss that you, as a client, should be prepared to bear.
11
Item 9: Disciplinary Information
A. Criminal or Civil Actions
There are no criminal or civil actions to report.
B. Administrative Proceedings
There are no administrative proceedings to report.
C. Self-regulatory Organization (SRO) Proceedings
There are no self-regulatory organization proceedings to report.
Item 10: Other Financial Industry Activities and Affiliations
A. Registration as a Broker/Dealer or Broker/Dealer
Representative
Neither SFG nor its representatives are registered as, or have pending applications to
become, a broker/dealer or a representative of a broker/dealer.
B. Registration as a Futures Commission Merchant, Commodity
Pool Operator, or a Commodity Trading Advisor
Neither SFG nor its representatives are registered as or have pending applications to
become a Futures Commission Merchant, Commodity Pool Operator, or a Commodity
Trading Advisor.
C. Registration Relationships Material to this Advisory Business
and Possible Conflicts of Interests
In addition to being registered as an investment adviser, SFG is also licensed as an
insurance agency. Darwin D. Johnson, Lukas Smith, David Perez, and Hannah Johnson
are licensed insurance agents. From time to time, SFG and its representative will offer
clients advice or products from these activities. Clients should be aware that these
services pay a commission and involve a conflict of interest, as commissionable products
conflict with the fiduciary duties of a registered investment adviser.
Dave Perez is the owner of Union Financial Services, LLC.
12
Paul Seth Good is a Goalkeeper director for Tennessee United Soccer Club and the Head
Coach for Merrol Hyde Soccer Club.
Certain investment adviser representatives utilize third-party technology providers
(such as Wealth.com) to offer clients access to estate planning tools or ancillary financial
services. Clients who choose to use such tools may pay an additional fee directly to their
adviser. These services are optional and separate from the advisory services provided by
SageGuard Financial Group
Jeffrey Lamar Ward is a real estate broker or dealer. From time to time, he will offer
clients advice or products from this activity. Clients should be aware that these services
pay a commission and involve a possible conflict of interest, as commissionable products
can conflict with the fiduciary duties of a registered investment adviser. SageGuard
Financial Group, LLC always acts in the best interest of the client; including in the sale of
commissionable products to advisory clients. Clients are in no way required to
implement the plan through any representative of SageGuard Financial Group, LLC in
their capacity as a real estate dealer or broker.
D. Selection of Other Advisers or Managers and How This
Adviser is Compensated for Those Selections
SFG does not utilize nor select other advisers or third-party managers. All assets are
managed by SFG management.
Item 11: Code of Ethics, Participation or Interest in Client
Transactions and Personal Trading
A. Code of Ethics
SFG has a written Code of Ethics that covers the following areas: Prohibited Purchases
and Sales, Insider Trading, Personal Securities Transactions, Exempted Transactions,
Prohibited Activities, Conflicts of Interest, Gifts and Entertainment, Confidentiality,
Service on a Board of Directors, Compliance Procedures, Compliance with Laws and
Regulations, Procedures and Reporting, Certification of Compliance, Reporting
Violations, Compliance Officer Duties, Training and Education, Recordkeeping, Annual
Review, and Sanctions. Our Code of Ethics is available free upon request to any client or
prospective client.
B. Recommendations Involving Material Financial Interests
SFG does not recommend that clients buy or sell any security in which a related person to
SFG or SFG has a material financial interest.
C. Investing Personal Money in the Same Securities as Clients
13
From time to time, representatives of SFG may buy or sell securities for themselves that
they also recommend to clients. This may provide an opportunity for representatives of
SFG to buy or sell the same securities before or after recommending the same securities
to clients resulting in representatives profiting off the recommendations they provide to
clients. Such transactions may create a conflict of interest. SFG will always document any
transactions that could be construed as conflicts of interest and will always transact client
business before their own when similar securities are being bought or sold.
D. Trading Securities At/Around the Same Time as Clients’
Securities
From time to time, representatives of SFG may buy or sell securities for themselves at or
around the same time as clients. This may provide an opportunity for representatives of
SFG to buy or sell securities before or after recommending securities to clients resulting
in representatives profiting off the recommendations they provide to clients. Such
transactions may create a conflict of interest. SFG will always transact client’s transactions
before its own when similar securities are being bought or sold.
Item 12: Brokerage Practices
A. Factors Used to Select Custodians and/or Broker/Dealers
The custodian, Charles Schwab Institutional, Division of Charles Schwab & Co., Inc.,
member FINRA/SIPC/NFA (CRD # 5393), was chosen based on their relatively low
transaction fees and access to mutual funds and ETFs. SFG will never charge a premium
or commission on transactions, beyond the actual cost imposed by the custodian.
1. Research and Other Soft-Dollar Benefits
SFG receives no research, product, or services other than execution from a broker-
dealer or third-party in connection with client securities transactions (“soft dollar
benefits”).
2. Brokerage for Client Referrals
SFG receives no referrals from a broker-dealer or third party in exchange for using
that broker-dealer or third party.
3. Clients Directing Which Broker/Dealer/Custodian to Use
SFG will not allow clients to direct SFG to use a specific broker-dealer to execute
transactions. Clients must use SFG recommended custodian (broker-dealer).
B. Aggregating (Block) Trading for Multiple Client Accounts
SFG maintains the ability to block trade purchases across accounts. Block trading may
14
benefit a large group of clients by providing SFG the ability to purchase larger blocks
resulting in smaller transaction costs to the client. Declining to block trade can cause more
expensive trades for clients.
Item 13: Reviews of Accounts
A. Frequency and Nature of Periodic Reviews and Who Makes
Those Reviews
Client accounts are reviewed at least quarterly only by Darwin D. Johnson, Managing
Member. Darwin D. Johnson is the chief advisor and is instructed to review clients’
accounts with regards to their investment policies and risk tolerance levels. All accounts
at SFG are assigned to this reviewer.
B. Factors That Will Trigger a Non-Periodic Review of Client
Accounts
Reviews may be triggered by material market, economic or political events, or by changes
in client's financial situations (such as retirement, termination of employment, physical
move, or inheritance).
C. Content and Frequency of Regular Reports Provided to Clients
Each client will receive at least quarterly from the custodian, a written report that details
the client’s account including assets held and asset value which will come from the
custodian.
Clients are provided a one-time financial plan concerning their financial situation. After
the presentation of the plan, there are no further reports. Clients may request additional
plans or reports for a fee.
Item 14: Client Referrals and Other Compensation
A. Economic Benefits Provided by Third Parties for Advice
Rendered to Clients (Includes Sales Awards or Other Prizes)
Other than soft dollar benefits disclosed in Item 12 (above), SFG does not receive any
economic benefit, directly or indirectly from any third party for advice rendered to SFG
clients.
B. Compensation to Non – Advisory Personnel for Client
Referrals
SFG does not directly or indirectly compensate any person who is not advisory personnel
for client referrals.
15
Item 15: Custody
SFG, with client written authority, has limited custody of client’s assets through direct fee
deduction of SFG’s Fees only. If the client chooses to be billed directly by CHARLES SCHWAB
Institutional, Division of CHARLES SHWAB & CO., Inc., member FINRA/SIPC/NFA (CRD #
5633), SFG would have constructive custody over that account. Because client fees will be
withdrawn directly from client accounts, for jurisdictions that require the following safeguards,
SFG will:
(A) Possess written authorization from the client to deduct advisory fees from an account
held by a qualified custodian.
(B) Send the qualified custodian written notice of the amount of the fee to be deducted from
the client’s account and verify that the qualified custodian sends invoices to the client.
(C) Send the client a written invoice itemizing the fee upon or prior to fee deduction,
including the formula used to calculate the fee, the time period covered by the fee and the
amount of assets under management on which the fee was based.
Custody is also disclosed in Form ADV because SFG has authority to transfer money from client
account(s), which constitutes a standing letter of authorization (SLOA). Accordingly, SFG will
follow the safeguards specified by the SEC rather than undergo an annual audit.
Clients will receive all required account statements and billing invoices that are required in each
jurisdiction, and they should carefully review those statements for accuracy.
Item 16: Investment Discretion
For those client accounts where SFG will have investment discretion, the client has given SFG
written discretionary authority over the client’s accounts with respect to securities to be bought
or sold and the amount of securities to be bought or sold. By granting SFG discretionary
authority, the client may not impose and limitations. Details of this relationship are fully
disclosed to the client before any advisory relationship has commenced. The client provides SFG
discretionary authority via a discretionary investment management clause in the Investment
Advisory Contract and/or a limited power of attorney clause in the contract between the client
and the custodian.
Item 17: Voting Client Securities (Proxy Voting)
SFG will not ask for, nor accept voting authority for client securities. Clients will receive proxies
directly from the issuer of the security or the custodian. Clients should direct all proxy questions
to the issuer of the security.
16
Item 18: Financial Information
A. Balance Sheet
SFG does not require nor solicit prepayment of more than $1,200 in fees per client, six
months or more in advance and therefore does not need to include a balance sheet with
this brochure.
B. Financial Conditions Reasonably Likely to Impair Ability to
Meet Contractual Commitments to Clients
Neither SFG nor its management have any financial conditions that are likely to
reasonably impair our ability to meet contractual commitments to clients.
C. Bankruptcy Petitions in Previous Ten Years
SFG has not been the subject of a bankruptcy petition in the last ten years.
17