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Form ADV Part 2A Firm Brochure
April 16, 2025
Item 1 – Cover Page
Form ADV, Part 2; our “Disclosure Brochure” or “Brochure” as required by the Investment Advisers Act of 1940 is a
very important document between Clients (you, your) and “Salomon and Ludwin” (us, we, our).
This Brochure provides information about the qualifications and business practices of Salomon and Ludwin, LLC.
If you have any questions about the contents of this Brochure, please contact us at (804) 592-4999 and/or Jacob
Salomon at jacob@salomonludwin.com The information in this Brochure has not been approved or verified by the
United States Securities and Exchange Commission or by any state securities authority.
Salomon and Ludwin, LLC is a federally registered investment adviser. Registration as an Investment Adviser does
not imply any level of skill or training.
We are obligated to provide you with information that assists you in determining to hire and retain us.
Additional information about Salomon and Ludwin, LLC (CRD # 292456/SEC#:801-112494) is available on the
SEC’s website at www.adviserinfo.sec.gov.
1401 Gaskins Road Richmond, VA 23238
804-592-4999 www.salomonludwin.com
Form ADV Part 2A Firm Brochure
Item 2 – Material Changes
There have been no material changes since Salomon and Ludwin’s last other than annual amendment on August
29, 2024.
Salomon and Ludwin’s Chief Compliance Officer, Jacob Salomon, remains available to address any questions that
an existing or prospective client may have regarding this Brochure.
Item 3 – Table of Contents
Item 1 – Cover Page ..................................................................................................................................................... 1
Item 2 – Material Changes ............................................................................................................................................ 2
Item 3 – Table of Contents............................................................................................................................................ 2
Item 4 – Advisory Business........................................................................................................................................... 3
Item 5 – Fees & Compensation .................................................................................................................................. 11
Item 6 – Performance-Based Fees & Side by Side Management .............................................................................. 16
Item 7 – Types of Clients ............................................................................................................................................ 16
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ..................................................................... 16
Item 9 – Disciplinary Information................................................................................................................................. 18
Item 10 – Other Financial Industry Activities and Affiliates ......................................................................................... 18
Item 11 – Code of Ethics............................................................................................................................................. 19
Item 12 – Brokerage Practices.................................................................................................................................... 21
Item 13 – Review of Accounts .................................................................................................................................... 22
Item 14 – Client Referrals and Other Compensation .................................................................................................. 23
Item 15 – Custody ....................................................................................................................................................... 23
Item 16 – Investment Discretion ................................................................................................................................. 24
Item 17 – Voting Securities ......................................................................................................................................... 24
Item 18 – Financial Information................................................................................................................................... 25
Form ADV Part 2A Firm Brochure
Investment Advisory/Portfolio Management Services
Item 4 – Advisory Business
Salomon and Ludwin, LLC (“Salomon and Ludwin”) is
a limited liability company organized in the state of
Virginia. The firm was founded in November 2009 by
Dalal Salomon and Daniel Ludwin. The firm employs a
consultative approach to financial planning.
Salomon and Ludwin provides discretionary portfolio
management, financial planning, and retirement plan
consulting services. Salomon and Ludwin offers
active money management services for individuals,
high net worth individuals, families, employer-
sponsored qualified plans, small businesses, trusts,
and foundations.
Salomon and Ludwin, LLC specializes in managing
financial assets for individuals, families, estates,
trusts, and group retirement plans. The firm is
primarily focused on the selection and monitoring of
specific non-proprietary investments, then using these
investments inside actively managed accounts.
Advisory services are typically performed in exchange
for a fee which is calculated as a fractional percentage
of assets.
Salomon and Ludwin provides discretionary
investment advisory services on a fee basis as
discussed at Item 5 below. Before engaging Salomon
and Ludwin to provide investment advisory services,
clients are generally required to enter into an
Investment Advisory Agreement with Salomon and
Ludwin setting forth the terms and conditions of the
engagement (including termination), describing the
scope of the services to be provided, and the fee that
is due from the client. To commence the investment
advisory process, Salomon and Ludwin will ascertain
each client’s investment objective(s) and then allocate
the client’s assets consistent with the client’s
designated investment objective(s). Once allocated,
Salomon and Ludwin provides ongoing supervision of
the account(s). Salomon and Ludwin’s annual
investment advisory fee shall generally include
investment advisory services, and, to the extent
specifically requested by the client, financial planning
and consulting services.
At Salomon and Ludwin, we recognize that each client
has individual objectives and goals, which are
determined during the initial consultation, and
reaffirmed periodically. Clients determine the level of
risk they are willing to take with their assets and their
estimated time horizon. The term “time horizon” refers
to the amount of time clients feel they have before
they think they will start spending the assets in their
account, whether it be for their own retirement or
some other financial objective. Our advice requires an
understanding of your financial condition, goals, and
tolerance for risk.
Investment Philosophy
At Salomon and Ludwin, we believe that our clients
engage with us for the advice and services we
provide, along with our portfolio management
strategies. Although, where applicable, transaction
costs are covered by our wrap fee, they are not a
significant component of our value proposition.
The world, your life, and the markets are not stagnant.
There is a lot to be said about the importance of
adapting. Yet, some things at Salomon and Ludwin are
constant: our belief that honesty, reputation, integrity,
and innovation will drive our success. We devote our
attention to knowing our clients well, to making a
difference in their lives and in the lives of their families.
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Form ADV Part 2A Firm Brochure
We are a close-knit group of professionals serving our
clients in our own unique way.
load/load-waived/non- transaction fee mutual funds or
exchange traded funds, stocks, bonds, as well as
separate account managers in the management of
client assets. Our driving objectives in investment
strategies are diversification, unemotional discipline,
and consistent favorable and competitive returns,
especially in negative markets. Item 8 further
describes our Methods of Analysis, Investment
Strategies and Risks of Loss.
Financial Planning
We prefer to use low-cost, tax-efficient, transparent,
investments to implement our strategies. Our
strategies are designed to mitigate risk in an attempt
to limit portfolio losses. We believe that our industry
focuses too much time on trying to predict the
markets. We prefer to have a logical strategy in place
that reacts to the markets. We strive to act decisively,
logically, and unemotionally.
Investment Strategy
Salomon and Ludwin employs a flexible investment
strategy with the freedom to invest in a wide variety of
asset classes. Salomon and Ludwin generally limits its
investment advice and/or money management to
Exchange Traded Funds (“ETFs”), mutual funds,
equities, bonds, fixed income, debt securities, REITs,
insurance products including annuities, and
government securities.
Use of Mutual and Exchange Traded Funds
Salomon and Ludwin utilizes mutual funds and
exchange traded funds for its client portfolios. In
addition to Salomon and Ludwin’s investment advisory
fee described below, and transaction and/or custodial
fees discussed above, clients will also incur, relative to
all mutual fund and exchange traded fund purchases,
charges imposed at the fund level (e.g. management
fees and other fund expenses).
To the extent requested by the client, Salomon and
Ludwin will generally provide financial planning and
related consulting services regarding matters such as
tax and estate planning, insurance, etc. Salomon and
Ludwin provides such consulting services inclusive of
its advisory fee set forth at Item 5 below. Should
clients choose to engage Salomon and Ludwin in
planning and consulting services in addition to
discretionary or non-discretionary investment advisory
services, Salomon and Ludwin, after discussions with
the client and depending on the level and scope of the
relationship between Salomon and Ludwin and the
client, may include the planning and consulting
services fees as part of the investment advisory fee.
Please Note: Salomon and Ludwin believes that it is
important for the client to address financial planning
issues on an ongoing basis. Salomon and Ludwin’s
advisory fee, as set forth at Item 5 below, will remain
the same regardless of whether or not the client
determines to address financial planning issues with
Salomon and Ludwin.
Please Also Note: Salomon and Ludwin does not
serve as an attorney, accountant, or insurance agent,
and no portion of our services should be construed as
same. Accordingly, Salomon and Ludwin does not
prepare legal documents or tax returns, nor does it
offer or sell insurance products. To the extent
Salomon and Ludwin may use other securities as well
to help diversify a portfolio when appropriate. Salomon
and Ludwin combines fundamental and technical
analysis in seeking to profit from market trends, biases
and the future expectations of companies, industries,
regions, and countries. We may use a variety of no-
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Form ADV Part 2A Firm Brochure
insurance agent, etc.), recommended or otherwise,
and a dispute arises thereafter relative to such
engagement, the engaged professional shall remain
exclusively responsible for resolving any such dispute
with the client. At all times, the engaged licensed
professional[s] (i.e., attorney, accountant, insurance
agent, etc.), and not Salomon and Ludwin, shall be
responsible for the quality and competency of the
services provided.
Retirement Rollovers - Potential for Conflict of Interest
requested by a client, we may recommend the
services of other professionals for non-investment
implementation purpose (i.e., attorneys, accountants,
insurance, etc.), including one of Salomon and
Ludwin’s representatives in his separate individual
capacity as a registered representative of Osaic
Wealth, Inc. (“Osaic”), an SEC registered and FINRA
member broker-dealer, and other representatives as
licensed insurance agents. The client is under no
obligation to engage the services of any such
recommended professional.
Please Note-Conflict of Interest: The recommendation
that a client purchase a securities or insurance
commission product from Salomon and Ludwin’s
representative in his/her individual capacity as a
representative of Osaic and/or as an insurance agent,
presents a conflict of interest, as the receipt of
commissions can provide an incentive to recommend
investment and/or insurance products based on
commissions to be received, rather than on a
particular client’s need. The fees charged and
compensation derived from the sale of such insurance
and/or securities products is separate from, and in
addition to, Salomon and Ludwin’s investment
advisory fee. No client is under any obligation to
purchase any securities or insurance commission
products from any of Salomon and Ludwin’s
representatives. Clients are reminded that they can
purchase securities and insurance products
recommended by a Salomon and Ludwin’s
representatives through other, non-affiliated broker-
dealers and/or insurance agents. The client is not
under any obligation to engage any such
professional(s). The client retains absolute discretion
over all such implementation decisions and is free to
accept or reject any recommendation from Salomon
and Ludwin and/or its representatives. If the client
engages any professional (i.e., attorney, accountant,
A client or prospective client leaving an employer
typically has four options regarding an existing
retirement plan (and may engage in a combination of
these options): (i) leave the money in the former
employer’s plan, if permitted, (ii) roll over the assets to
the new employer’s plan, if one is available and
rollovers are permitted, (iii) roll over to an Individual
Retirement Account (“IRA”), or (iv) cash out the
account value (which could, depending upon the
client’s age, result in adverse tax consequences). If
Salomon and Ludwin recommends that a client roll
over their retirement plan assets into an account to be
managed by Salomon and Ludwin, such a
recommendation creates a conflict of interest if
Salomon and Ludwin will earn new (or increase its
current) compensation as a result of the rollover. If
Salomon and Ludwin provides a recommendation as
to whether a client should engage in a rollover or not
(whether it is from an employer’s plan or an existing
IRA), Salomon and Ludwin is acting as a fiduciary
within the meaning of Title I of the Employee
Retirement Income Security Act and/or the Internal
Revenue Code, as applicable, which are laws
governing retirement accounts. No client is under any
obligation to roll over retirement plan assets to an
account managed by Salomon and Ludwin, whether it
is from an employer’s plan or an existing IRA.
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Form ADV Part 2A Firm Brochure
provide investment advisory services to 401(k) and
403(b) participant accounts outside our firm who want
additional assistance in selecting investments in their
plan. We do not collect a fee for this assistance.
Salomon and Ludwin’s Chief Compliance Officer,
Jacob Salomon, remains available to address any
questions that a client or prospective client may have
regarding the potential for conflict of interest presented
by such rollover recommendation.
Sub-Advisory Engagements
ESG Investing
Salomon and Ludwin also serves as a sub-adviser to
unaffiliated registered investment advisers per the
terms and conditions of a written Sub-Advisory
Agreement. The unaffiliated investment advisers that
engage Salomon and Ludwin’s sub-advisory services
shall maintain both the initial and ongoing day-to-day
relationship with the underlying client, including initial
and ongoing determination of client suitability for
Salomon and Ludwin’s designated investment
strategies.
Cash Sweep Accounts
Socially Responsible Investing involves the
incorporation of Environmental, Social and Governance
(“ESG”) considerations into the investment due
diligence process. ESG investing incorporates a set of
criteria/factors used in evaluating potential investments:
Environmental (i.e., considers how a company
safeguards the environment); Social (i.e., the manner in
which a company manages relationships with its
employees, customers, and the communities in which it
operates); and Governance (i.e., company
management considerations). The number of
companies that maintain an acceptable ESG mandate
can be limited when compared to those that do not, and
could underperform broad market indices. Investors
must accept these limitations, including potential for
underperformance. Correspondingly, the number of
ESG mutual funds and exchange-traded funds are
limited when compared to those that do not maintain
such a mandate. As with any type of investment
(including any investment and/or investment strategies
recommended and/or undertaken by Salomon and
Ludwin), there can be no assurance that investment in
ESG securities or funds will be profitable or prove
successful. Salomon and Ludwin does not maintain or
advocate an ESG investment strategy, but will seek to
employ ESG if directed by a client to do so.
401(k) and 403 (b) Accounts
Certain account custodians can require that cash
proceeds from account transactions or new deposits,
be swept to and/or initially maintained in a specific
custodian designated sweep account. The yield on the
sweep account will generally be lower than those
available for other money market accounts. When this
occurs, to help mitigate the corresponding yield
dispersion, Salomon and Ludwin shall (usually within
30 days thereafter) generally (with exceptions)
purchase a higher yielding money market fund (or
other type security) available on the custodian’s
platform, unless Salomon and Ludwin reasonably
anticipates that it will utilize the cash proceeds during
the subsequent 30-day period to purchase additional
investments for the client’s account. Exceptions and/or
modifications can and will occur with respect to all or a
portion of the cash balances for various reasons,
including, but not limited to the amount of dispersion
between the sweep account and a money market fund,
the size of the cash balance, an indication from the
S&L offers actively managed model portfolios to
401(k) and 403(b) plans, similar to the services offered
for individual clients. Salomon and Ludwin can also
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Form ADV Part 2A Firm Brochure
current, or purchase a new, variable annuity product. In
this situation, Salomon and Ludwin’s representative,
acting in their capacity as a registered representative of
Osaic, will earn a portion of the commission
compensation earned by the exchange to a current, or
the purchase of a new, variable annuity product.
Salomon and Ludwin may provide advisory assistance
for this product, but will not receive any advisory
compensation or fee. The client is under no obligation
to engage Salomon and Ludwin to provide such
management services, nor is the client under any
obligation to consider addressing variable annuity
issues with the unaffiliated broker-dealer/insurance
agency that may be recommended by Salomon and
Ludwin.
Borrowing Against Assets/Risks
client of an imminent need for such cash, or the client
has a demonstrated history of writing checks from the
account.
Please Note: The above does not apply to the cash
component maintained within a Salomon and Ludwin
actively managed investment strategy (the cash
balances for which shall generally remain in the
custodian designated cash sweep account), an
indication from the client of a need for access to such cash,
assets allocated to an unaffiliated investment manager,
and cash balances maintained for fee billing purposes.
Please Also Note: The client shall remain exclusively
responsible for yield dispersion/cash balance
decisions and corresponding transactions for cash
balances maintained in any Salomon and Ludwin
unmanaged accounts.
ANY QUESTIONS: Salomon and Ludwin’s Chief
Compliance Officer, Jacob Salomon, remains available
to address any questions that a client or prospective
client may have regarding the above.
Variable Annuity Sub-accounts
A client who has a need to borrow money could
determine to do so by using:
Margin-The account custodian or broker-dealer lends
money to the client. The custodian charges the client
interest for the right to borrow money and uses the
assets in the client’s brokerage account as collateral;
and,
Pledged Assets Loan- In consideration for a lender
(i.e., a bank, etc.) to make a loan to the client, the
client pledges investment assets held at the account
custodian as collateral.
In the event that the client owns a variable annuity
product issued by an independent third party product
sponsor, the client can engage Salomon and Ludwin to
provide investment management services relative to
the investment subdivisions that comprise the variable
annuity product. Salomon and Ludwin’s investment
selection shall be limited to those provided by the
variable annuity sponsor. If so engaged, Salomon and
Ludwin may charge an ongoing advisory fee based
upon the market value of the assets per its fee
schedule at Item 5 below.
Please Note: In certain circumstances where Salomon
and Ludwin, working with the client, determines that
such variable annuity product is not appropriate for the
client, Salomon and Ludwin’s registered representative
may work with Osaic to help the client exchange a
These above-described collateralized loans are
generally utilized because they typically provide more
favorable interest rates than standard commercial
loans. These types of collateralized loans can assist
with a pending home purchase, permit the retirement
of more expensive debt, or enable borrowing in lieu of
liquidating existing account positions and incurring
capital gains taxes. However, such loans are not
without potential material risk to the client’s
investment assets. The lender (i.e. custodian, bank,
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Form ADV Part 2A Firm Brochure
etc.) will have recourse against the client’s investment
assets in the event of loan default or if the assets fall
below a certain level. For this reason, Salomon and
Ludwin does not recommend such borrowing unless it
is for specific short-term purposes (i.e. a bridge loan to
purchase a new residence). Salomon and Ludwin
does not recommend such borrowing for investment
purposes (i.e. to invest borrowed funds in the market).
Regardless, if the client was to determine to utilize
margin or a pledged assets loan, the following
economic benefits would inure to Salomon and
Ludwin: by taking the loan rather than liquidating
assets in the client’s account, Salomon and Ludwin
continues to earn a fee on such Account assets; and,
if the client invests any portion of the loan proceeds in
an account to be managed by Salomon and Ludwin,
Salomon and Ludwin will receive an advisory fee on
the invested amount; and, if Salomon and Ludwin’s
advisory fee is based upon the higher margined
account value, Salomon and Ludwin will earn a
correspondingly higher advisory fee. This could
provide Salomon and Ludwin with a disincentive to
encourage the client to discontinue the use of margin.
Please Note: The Client must accept the above risks
and potential corresponding consequences associated
with the use of margin or a pledged assets loan.
assets use blockchain technology, an advanced
cryptographic digital ledger to secure transactions and
validate asset ownership. Unlike conventional
currencies issued and regulated by monetary
authorities, cryptocurrencies generally operate without
centralized control, and their value is determined by
market supply and demand. While regulatory
oversight of digital assets has evolved significantly
since their inception, they remain subject to variable
regulatory treatment globally, which may impact their
risk profile and liquidity. Given that cryptocurrency
investments are speculative and subject to extreme
price volatility, liquidity constraints, and the potential
for total loss of principal, Salomon and Ludwin does
not exercise discretionary authority to purchase
cryptocurrency investments for client accounts. Any
investment in cryptocurrencies must be expressly
authorized by the client. Salomon and Ludwin does
not recommend or advocate for the purchase of, or
investment in, Bitcoin, cryptocurrencies, or digital
assets. Such investments are considered speculative
and carry significant risk. Clients who authorize the
purchase of a cryptocurrency investment must be
prepared for the potential for liquidity constraints,
extreme price volatility, regulatory risk, technological
risk, security and custody risk, and complete loss of
principal.
Bitcoin, Cryptocurrency, and Digital Assets
Unaffiliated Private Investment Funds
Salomon and Ludwin also provides investment advice
regarding private investment funds. Salomon and
Ludwin, on a non-discretionary basis, may
recommend that certain qualified clients consider an
investment in private investment funds, the
description of which (the terms, conditions, risks,
conflicts and fees, including incentive compensation)
is set forth in the fund’s offering documents. Salomon
and Ludwin’s role relative to unaffiliated private
For clients who want exposure to Bitcoin,
cryptocurrencies, or digital assets, Salomon and
Ludwin will advise the client to consider a potential
investment in corresponding exchange traded
securities, or an allocation to separate account
managers and/or private funds that provide
cryptocurrency exposure. Bitcoin and cryptocurrencies
are digital assets that can be used for various
purposes, including transactions, decentralized
applications, and speculative investments. Most digital
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Form ADV Part 2A Firm Brochure
the statement will reflect that updated value. The
updated value will continue to be reflected on the
report until the fund provides a further updated value.
Please Also Note: As result of the valuation process,
if the valuation reflects initial purchase price or an
updated value subsequent to purchase price, the
current value(s) of an investor’s fund holding(s) could
be significantly more or less than the value reflected
on the report. Unless otherwise indicated, Salomon
and Ludwin shall calculate its fee based upon the
latest value provided by the fund sponsor.
Cybersecurity Risk
investment funds shall be limited to its initial and
ongoing due diligence and investment monitoring
services. If a client determines to become an
unaffiliated private fund investor, the amount of assets
invested in the fund(s) shall be included as part of
“assets under management” for purposes of Salomon
and Ludwin calculating its investment advisory fee.
Salomon and Ludwin’s fee shall be in addition to the
fund’s fees. Salomon and Ludwin’s clients are under
absolutely no obligation to consider or make an
investment in any private investment fund(s).
Please Note: Private investment funds generally
involve various risk factors, including, but not limited
to, potential for complete loss of principal, liquidity
constraints and lack of transparency, a complete
discussion of which is set forth in each fund’s offering
documents, which will be provided to each client for
review and consideration. Unlike liquid investments
that a client may own, private investment funds do not
provide daily liquidity or pricing. Each prospective
client investor will be required to complete a
Subscription Agreement, pursuant to which the client
shall establish that the client is qualified for investment
in the fund, and acknowledges and accepts the
various risk factors that are associated with such an
investment. Salomon and Ludwin’s investment
advisory fee disclosed at Item 5 below is in addition to
the fees payable to the private fund.
Please Also Note: Valuation. In the event that Salomon
and Ludwin references private investment funds owned
by the client on any supplemental account reports
prepared by Salomon and Ludwin, the value(s) for all
private investment funds owned by the client shall
reflect the most recent valuation provided by the fund
sponsor. However, if subsequent to purchase, the fund
has not provided an updated valuation, the valuation
shall reflect the initial purchase price. If subsequent to
purchase, the fund provides an updated valuation, then
The information technology systems and networks
that Salomon and Ludwin and its third-party service
providers use to provide services to Salomon and
Ludwin’s clients employ various controls that are
designed to prevent cybersecurity incidents stemming
from intentional or unintentional actions that could
cause significant interruptions in Salomon and
Ludwin’s operations and/or result in the unauthorized
acquisition or use of clients’ confidential or non-public
personal information. In accordance with Regulation
S-P, Salomon and Ludwin is committed to protecting
the privacy and security of its clients' non-public
personal information by implementing appropriate
administrative, technical, and physical safeguards.
Salomon and Ludwin has established processes to
mitigate the risks of cybersecurity incidents, including
the requirement to restrict access to such sensitive
data and to monitor its systems for potential
breaches. Clients and Salomon and Ludwin are
nonetheless subject to the risk of cybersecurity
incidents that could ultimately cause them to incur
financial losses and/or other adverse consequences.
Although Salomon and Ludwin has established
processes to reduce the risk of cybersecurity
incidents, there is no guarantee that these efforts will
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Form ADV Part 2A Firm Brochure
always be successful, especially considering that
Salomon and Ludwin does not control the
cybersecurity measures and policies employed by
third-party service providers, issuers of securities,
broker-dealers, qualified custodians, governmental
and other regulatory authorities, exchanges, and other
financial market operators and providers. In
compliance with Regulation S-P, Salomon and Ludwin
will notify clients in the event of a data breach
involving their non-public personal information as
required by applicable state and federal laws.
no assurance that investment decisions made by
Salomon and Ludwin will be profitable or equal any
specific performance level(s).
Please Note-Investment Risk: Different types of
investments involve varying degrees of risk, and it
should not be assumed that future performance of
any specific investment or investment strategy
(including the investments and/or investment
strategies recommended or undertaken by Salomon
and Ludwin) will be profitable or equal any specific
performance level(s).
Client Obligations
In performing our services, Salomon and Ludwin shall
not be required to verify any information received from
the client or from the client’s other professionals, and
is expressly authorized to rely thereon. Moreover, it
remains each client’s responsibility to promptly notify
Salomon and Ludwin if there is ever any change in
his/her/its financial situation or investment objectives
for the purpose of reviewing/evaluating/revising our
previous recommendations and/or services.
Portfolio Activity
Wrap Program-Disclosures
The benefits under a wrap fee program depend, in
part, upon the size of the account, the costs
associated with managing the account, and the
frequency or type of securities transactions executed
in the account. For example, a wrap fee program may
not be suitable for all accounts, including but not
limited to accounts holding primarily, and for any
substantial period of time, cash or cash equivalent
investments, fixed income securities or no-
transaction-fee mutual funds, or any other type of
security that can be traded without commissions or
other transaction fees. In order to evaluate whether a
wrap [or bundled] fee arrangement is appropriate for
you, you should compare the agreed-upon wrap
program fee and any other costs associated with
participating in our wrap program with the amounts
that would be charged by other advisers, broker-
dealers, and custodians, for advisory fees, brokerage
and execution costs, and custodial services
comparable to those provided under the wrap
program.
Wrap Program-Conflict of Interest
Salomon and Ludwin provides services on a wrap fee
basis as a wrap program sponsor. Under Salomon and
Salomon and Ludwin has a fiduciary duty to provide
services consistent with the client’s best interest.
Salomon and Ludwin will review client portfolios on an
ongoing basis to determine if any changes are
necessary based upon various factors, including, but
not limited to, investment performance, market
conditions, fund manager tenure, style drift, account
additions/withdrawals, and/or a change in the client’s
investment objective. Based upon these factors, there
may be extended periods of time when Salomon and
Ludwin determines that changes to a client’s portfolio
are unnecessary. Clients remain subject to the fees
described in Item 5 below during periods of portfolio
inactivity. Of course, as indicated below, there can be
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Form ADV Part 2A Firm Brochure
ANY QUESTIONS: Salomon and Ludwin’s Chief
Compliance Officer, Jacob Salomon, remains available
to address any questions that a client or prospective
may have regarding the above fee billing practice.
Disclosure Brochure
A copy of Salomon and Ludwin’s written Brochure as
set forth on Part 2A of Form ADV and Form CRS
(Client Relationship Summary) shall be provided to
each client prior to, or contemporaneously with, the
execution of an agreement between the client and
Salomon and Ludwin.
Salomon and Ludwin had $1,227,068,596.00in
discretionary assets under management in accounts
as of December 31, 2024.
Item 5 – Fees & Compensation
Fee for Advice and Portfolio Management
For individual advice and portfolio management
services, Salomon and Ludwin charges an
aggregated fee, based on a percentage of total assets
under management. The Salomon and Ludwin fee
schedule based on aggregate account value for client
relationships established after June 2018 is:
Asset Level
Blended Fee
(maximum asset
Rate
level)
Rate at
Asset Level
0.85%
0.85%
$2,000,000 to $2,500,000
$2,500,000 to $5,000,000
0.70%
0.78%
0.60%
$5,000,000 to $7,500,000
0.72%
0.50%
0.66%
$7,500,000 to $10,000,000
0.40%
$10,000,000 to $12,500,000
0.61%
0.30%
0.56%
$12,500,000 to $15,000,000
0.30%
$15,000,000 to $17,500,000
0.52%
0.30%
0.49%
$17,500,000 to $20,000,000
Ludwin’s wrap program, the client generally receives
investment advisory services, the execution of
securities brokerage transactions, custody and
reporting services for a single specified fee.
Participation in a wrap program can cost the client more
or less than purchasing such services separately. The
terms and conditions of a wrap program engagement
are more fully discussed in Salomon and Ludwin’s
Wrap Fee Program Brochure. Conflict of Interest.
Because wrap program transaction fees and/or
commissions are being paid by Salomon and Ludwin to
the account custodian/broker-dealer, Salomon and
Ludwin could have an economic incentive to maximize
its compensation by seeking to minimize the number of
transaction fee trades in the client's account. See
separate Wrap Fee Program Brochure.
Salomon and Ludwin’s Chief Compliance Officer,
Jacob Salomon, remains available to address any
questions that a client or prospective client may have
regarding a wrap fee arrangement and the
corresponding conflict of interest.
Please Note-Cash Positions: Salomon and Ludwin
continues to treat cash as an asset class. As such,
unless determined to the contrary by Salomon and
Ludwin, all cash positions (money markets, etc.) shall
continue to be included as part of assets under
management for purposes of calculating Salomon
and Ludwin’s advisory fee. At any specific point in
time, depending upon perceived or anticipated
market conditions/events (there being no guarantee
that such anticipated market conditions/events will
occur), Salomon and Ludwin may maintain cash
positions for defensive purposes. In addition, while
assets are maintained in cash, such amounts could
miss market advances. Depending upon current
yields, at any point in time, Salomon and Ludwin’s
advisory fee could exceed the interest paid by the
client’s money market fund.
$20,000,000 to $22,500,000
0.25%
0.47%
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Form ADV Part 2A Firm Brochure
Asset Level
Blended Fee
(maximum asset
Rate
level)
Rate at
Asset Level
0.45%
$22,500,000 to $25,000,000
0.25%
0.43%
$25,000,000 to $27,500,000
0.25%
0.40%
$27,500,000 to $30,000,000
0.15%
0.38%
$30,000,000 to $32,500,000
0.15%
0.36%
$32,500,000 to $35,000,000
0.10%
0.35%
$35,000,000 to $37,500,000
0.10%
annual portfolio management fee is billed and payable
quarterly in advance based on the value of your
account on the last trading day of the previous
quarter. If the portfolio management agreement is
executed at any time other than the first day of a
calendar quarter, our fees will apply on a pro-rata
basis, which means that the advisory fee is payable in
proportion to the number of days in the quarter for
which you are a client.
0.05%
0.33%
$37,500,000 to $40,000,000+
In May 2018, Salomon and Ludwin established a
policy to only accept new relationships where the firm
holds all eligible security investments for our clients
and includes those assets in its fee billing process.
At our discretion, we may charge lower fees. This
includes the ability to combine the account values of
family members to determine the applicable advisory
fee. For example, we may combine account values for
you, your spouse, joint accounts with your spouse,
your minor children, and other types of related
accounts.
Our fees are based on a tiered system. We will not
charge a fee to our clients of more than .85% for new
relationships of $2 million or more. Those clients that
have more than $2 million in assets will pay 0.85% on
the first $2.5 million and 0.70% on the next $2.5
million and so on. If a client had $5 million invested
with us, the blended rate would be 0.78%.
Combining account values will increase the calculated
asset total, which may result in your paying a reduced
advisory fee based on the available breakpoints in our
fee schedule stated above. Salomon and Ludwin may
in their sole discretion change the actual fee charged
upon thirty days written notice to the client. Clients
may accept the change or close their account.
Additional Fee
Clients with assets below $2 million are subject to
household minimum fees of $7,500 a year or as high
as 1.75% annually, whichever is greater. We reserve
the right to adjust our fees when we deem it to be
appropriate.
Fees are documented in your investment advisory
agreement.
Salomon and Ludwin uses money market/stable value
funds and cash defensively and tactically in their
management process, therefore assets invested in
money market/stable value funds and cash are subject
to Salomon and Ludwin’s management fee. Our
The Firm may recommend that certain high net worth
clients consider engaging Schwab to implement a
direct indexing or fixed income separately managed
account strategy. If the client determines to do so, the
client will execute a separate agreement with Schwab
which will require payment of a separate disclosed fee
to Schwab that is in addition to the Firm’s wrap fee.
Please note-Direct Indexing: For certain clients,
Salomon and Ludwin, via its engagement of a third
party adviser for sub-advisory services, may employ
an investment strategy referred to as Direct Indexing
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Form ADV Part 2A Firm Brochure
[as noted above], a strategy that seeks to replicate an
existing stock index, like the S&P 500, through direct
ownership of individual stocks. Direct Indexing allows
for portfolio customization and adjusting exposure to
specific stocks or sectors. It can also provide a tax-
loss harvesting benefit, which may help reduce tax
bills by offsetting capital gains with losses from other
positions.
Fee Dispersion
investment borrowing purposes. The broker/custodian
charges the investor interest for the right to borrow
money and uses the securities as collateral. By using
borrowed funds, the customer is employing leverage
that will magnify both account gains and losses.
Please Note: The use of margin can cause significant
adverse financial consequences in the event of a
market correction.
ANY QUESTIONS: Our Chief Compliance Officer,
Jacob Salomon, remains available to address any
questions that a client or prospective client may have
regarding the use of margin.
Investment Advisory Agreement
Salomon and Ludwin, in its discretion, may charge a
lesser or higher investment advisory fee, charge a flat
fee, waive its fee entirely, or charge fee on a different
interval, based upon certain criteria (i.e. anticipated
future earning capacity, anticipated future additional
assets, dollar amount of assets to be managed,
related accounts, account composition, complexity of
the engagement, anticipated services to be rendered,
grandfathered fee schedules, employees and family
members, courtesy accounts, competition,
negotiations with client, etc.).
Please Note: As result of the above, similarly situated
clients could pay different fees. In addition, similar
advisory services may be available from other
investment advisers for similar or lower fees.
Please Also Note: In the event that the client is subject
to an annual minimum fee, the client could pay a
higher percentage fee than referenced above.
ANY QUESTIONS: Salomon and Ludwin’s Chief
Compliance Officer, Jacob Salomon, remains
available to address any questions that a client or
prospective client may have regarding advisory fees.
Both the description of services offered and the
specific manner in which fees are charged by
Salomon and Ludwin are established in the client’s
written “investment advisory agreement” with
Salomon and Ludwin. Depending on the type of
account, Salomon and Ludwin bills its fees on a
quarterly basis. Individual clients are billed in
advance. Salomon and Ludwin’s fee is based on the
total value of the account on the last day of the
previous management period. Fees are typically
deducted from the client’s account. In rare
circumstances and under a written agreement the
client can elect to pay us directly. Either Salomon and
Ludwin or their clients may terminate advisory
agreements for any reason with written notice. Upon
receipt of written notice of termination (or
communication by the Brokerage firm or custodian),
Salomon and Ludwin will cease all advisory work on
the client’s account as of that date.
Margin Accounts: Risks.
Salomon and Ludwin does not recommend the use of
margin for investment purposes. A margin account is a
brokerage account that allows investors to borrow
money to buy securities and/or for other non-
Advisory fee billing begins on the initial day that the
advisory accounts are funded. The first billing will be
prorated to cover the period from the Billing Start Date
through the end of the current calendar quarter. The
13
Form ADV Part 2A Firm Brochure
third parties such as fees charged by managers,
deferred sales charges, odd-lot differentials, transfer
taxes, wire transfer, electronic fund fees, and other
fees and taxes on brokerage accounts and securities
transactions. Mutual funds and exchange-traded
funds also charge internal management fees, which
are disclosed in a fund’s prospectus. Such charges,
fees, and commissions are exclusive of and in
addition to Salomon and Ludwin’s fee. Salomon and
Ludwin shall not receive any portion of these charges,
fees, or commissions, but may receive benefits as a
result of larger overall relationships.
Billing Process
The account billing process is automated for advisory
fees. Clients who wish to terminate their advisory
arrangement with Salomon and Ludwin should notify
us to be refunded any portion of prepaid advisory or
administration fees. Salomon and Ludwin does not
have the ability to control the underlying management
or administration fees charged by the custodian or by
the investments offered or those held by the client
(see reference to additional fees stated above).
first Advisory Fee payment will be paid in arrears
within 5 days following that current calendar quarter
end and calculated based on the value of the
Account(s) on the last business day of that quarter. All
subsequent Advisory Fees will be paid quarterly in
advance within 5 days following each calendar
quarter-end and calculated based on the value of the
Account(s) on the last business day of that quarter.
Intra-period additions to an Account after it is opened
will be charged a prorated fee based upon the number
of days remaining in the quarter and if the net
additions (additions minus withdrawals) equals 5% or
greater of the total Account value. If net withdrawals
from an account (withdrawals minus additions) equal
5% or greater of the total account value, a prorated
refund of fees charged based on the number of days
remaining in the quarter will be credited to the account
and deducted from the following quarter’s Advisory
Fee. A prorated refund of fees charged will also be
given when an Account is closed within a billing
period. This rebate will be calculated based on the
number of days the Account is open within that billing
period. No fee adjustments will be made for Account
appreciation or depreciation within that billing period.
Other Fees and Compensation
Important Note About Additional Fees: In addition to
advisory and underlying investment fees, some client
accounts are also subject to various account
administration fees. Please refer to your advisory
agreement.
These fees vary with each custodian but are always
fully disclosed to the client in advance. Unless you are
in a wrap program, Salomon and Ludwin’s fees are
exclusive of brokerage commissions, transaction fees,
and other related costs and expenses which shall be
incurred by the client. Clients may incur certain
charges imposed by custodians, brokers, and other
In certain circumstances, Salomon and Ludwin may
determine that a fee-based account may not be in the
best interest of the client. There are also situations in
which clients want specific products which only pay
commission compensation and charging a
management fee on top of the commission would
create a conflict of interest for Salomon and Ludwin.
However, investment product commission structures
vary, and therefore we cannot adequately address
every conceivable situation and remedy in this
paragraph. Therefore, in those rare cases when we
offer commission-based products, Salomon and
Ludwin will exclude those assets from the advisory
14
Form ADV Part 2A Firm Brochure
fee calculation and subsequent billing. Item 12 further
describes the factors Salomon and Ludwin considers
in selecting broker-dealers for client transactions.
While Salomon and Ludwin has instituted procedures
to evaluate investment costs and will always, to the
best of their ability, attempt to find the lowest cost
option, it can and will occasionally invest in securities
that are not the lowest cost option for our clients. Our
firm is limited to pricing options that our custodian
offers as it relates to our selection of securities.
Salomon and Ludwin or our custodian will from time to
time change our pricing structure which impact our
costs. Salomon and Ludwin may have a conflict of
interest as there is an economic benefit to Salomon
and Ludwin to select lower cost options that may not
benefit our clients.
At Salomon and Ludwin, we believe that our clients
engage with us for the advice and services we
provide, along with our portfolio management
strategies. Although, where applicable, transaction
costs are covered by our wrap fee, they are not a
significant part of our value proposition. Our custodian
does not currently charge transaction fees for US
listed stocks, ETFs, and certain mutual funds among
other asset classes. Employees of Salomon and
Ludwin do not pay any advisory or transaction fees.
Please refer to the custodian cost sheet that is
provided when opening your account. Otherwise, we
can provide you with the most recent version.
Securities Commission Transactions.
recommendations on a commission basis. In the
event the client chooses to purchase investment
products through Osaic, Osaic will charge brokerage
commissions to effect securities transactions, a
portion of which commissions Osaic shall pay to
Salomon and Ludwin’s representative, as applicable.
The brokerage commissions charged by Osaic may
be higher or lower than those charged by other
broker-dealers. The recommendation that a client
purchase a commission product from Osaic presents
a conflict of interest, as the receipt of commissions
may provide an incentive to recommend investment
products based on commissions to be received,
rather than on a particular client’s need. No client is
under any obligation to purchase any commission
products from Salomon and Ludwin’s representatives.
Clients may purchase investment products
recommended by Salomon and Ludwin through other,
non-affiliated broker dealers or agents. Salomon and
Ludwin does not receive more than 50% of its
revenue from advisory clients as a result of
commissions or other compensation for the sale of
investment products Salomon and Ludwin
recommends to its clients. When Salomon and
Ludwin’s representatives sell an investment product
on a commission basis, Salomon and Ludwin does
not charge an advisory fee in addition to the
commissions paid by the client for such product.
When providing services on an advisory fee basis,
Salomon and Ludwin’s representatives do not also
receive commission compensation for such advisory
services. However, a client may engage Salomon and
Ludwin to provide investment management services
on an advisory fee basis and separate from such
advisory services purchase an investment product
from Salomon and Ludwin’s representative on a
separate commission basis.
In the event that the client desires, the client can
engage one of Salomon and Ludwin’s representatives,
in his individual capacity, as a registered
representative of Osaic, to implement investment
15
Form ADV Part 2A Firm Brochure
Item 6 – Performance-Based Fees & Side by
Side Management
Salomon and Ludwin does not currently accept
performance-based fees – that is, fees based on a
share of capital gains on or capital appreciation of the
assets of a client. Our advisory fee compensation is
charged only as disclosed above in Item 5.
Item 7 – Types of Clients
members, courtesy accounts, competition,
negotiations with client, etc.).
Please Note: As result of the above, similarly situated
clients could pay different fees. In addition, similar
advisory services may be available from other
investment advisers for similar or lower fees.
Please Also Note: In the event that the client is
subject to an annual minimum fee, the client could
pay a higher percentage fee than referenced above
ANY QUESTIONS: Salomon and Ludwin’s Chief
Compliance Officer, Jacob Salomon, remains
available to address any questions that a client or
prospective client may have regarding advisory fees.
Item 8 – Methods of Analysis, Investment
Strategies and Risk of Loss
Salomon and Ludwin employs a flexible investment
strategy in the management of client assets. Salomon
and Ludwin and its representatives may utilize open-
ended, no-load, load-waived and/or non-transaction
fee mutual funds, as well as domestic and foreign
equity securities (common stock), exchange traded
funds (“ETFs”), and fixed income securities.
As described in Item 4, Salomon and Ludwin offers
advisory and planning services for individuals, families,
trusts, and retirement plans. Our typical clients are
retirees, those who are experienced and comfortable
with saving and investing for their retirement and their
family’s future, board members and/or trustees acting
on behalf of the trust or for an organization they
represent, and employers/business owners looking for
an advisory group to assist them in making prudent
decisions for their employees’ retirement assets. In
order to be able to offer our clients our most effective
work, Salomon and Ludwin recommends (but does not
require) that clients have at least $2,000,000 in total
manageable assets with the firm. This allows us to
prudently diversify client accounts into lower- cost
investment vehicles and avoid conflicts caused by
certain investment minimums.
Fee Dispersion
In connection with the above investment approach,
Salomon and Ludwin offers its patented
TriggerPoint™ Strategy to clients. The TriggerPoint™
Strategy considers current and historic market
conditions, with a focus on monitoring specific
market signals to determine appropriate times to buy
or sell portfolio assets. The TriggerPoint™ Strategy is
customized to each client’s suitability profile at the
time of implementation.
The first step in developing portfolios involves
determining a suitable investment mix for each client.
Investment experience, time horizon, financial goals,
Salomon and Ludwin, in its discretion, may charge a
lesser or higher investment advisory fee, charge a flat
fee, waive its fee entirely, or charge fee on a different
interval, based upon certain criteria (i.e. anticipated
future earning capacity, anticipated future additional
assets, dollar amount of assets to be managed,
related accounts, account composition, complexity of
the engagement, anticipated services to be rendered,
grandfathered fee schedules, employees and family
16
Form ADV Part 2A Firm Brochure
cash flow needs, and investor psychology are all
factors when creating the proper asset allocation.
In making investment decisions, we use a range of
fundamental and technical factors provided to us by
various sources. Fundamental factors may include,
but are not limited to, measures such as earnings
growth rates, return on capital and dividend yield.
Technical factors include measures such as price
performance, volatility, and trading volume.
transactions establish a contract between two parties
concerning the buying or selling of an asset at a
predetermined price during a specific period of time.
During the term of the option contract, the buyer of
the option gains the right to demand fulfillment by the
seller. Fulfillment may take the form of either selling or
purchasing a security, depending upon the nature of
the option contract. Generally, the purchase or sale of
an option contract shall be with the intent of “hedging”
a potential market risk in a client’s portfolio and/or
generating income for a client’s portfolio.
Please Note: Certain options-related strategies (i.e.,
straddles, short positions, etc.), may, in and of
themselves, produce principal volatility and/or risk.
Thus, a client must be willing to accept these
enhanced volatility and principal risks associated with
such strategies. In light of these enhanced risks, client
may direct Salomon and Ludwin, in writing, not to
employ any or all such strategies for his/her/their/its
accounts.
Salomon and Ludwin and/or its representatives may
invest all or a significant portion of a client’s assets in
ETFs and/or mutual funds in order to employ the
investment strategies described. Mutual funds, ETFs,
and other investment company products also charge
internal management fees/expenses which are
disclosed in each fund’s prospectus. Our clients may
be able to invest directly in these products at a lower
cost, but would not benefit from our advice, planning,
investment strategies, and ongoing monitoring
services.
Covered Call Writing
We may also buy or sell individual securities or buy
investments that employ inverse strategies if we
believe the value of the security or market segment is
likely to depreciate in value. Securities that employ
inverse strategies seek to deliver the opposite of the
performance of the index or benchmark that they track
by engaging in short selling, swap agreements and/or
futures contracts.
Covered call writing is the sale of in-, at-, or out-of-
the-money call options against a long security position
held in a client portfolio. This type of transaction is
intended to generate income. It also serves to create
partial downside protection in the event the security
position declines in value. Income is received from the
proceeds of the option sale. Such income may be
reduced or lost to the extent it is determined to buy
back the option position before its expiration. There
can be no assurance that the security will not be
called away by the option buyer, which will result in
the client (option writer) to lose ownership in the
security and incur potential unintended tax
consequences. Covered call strategies are generally
better suited for positions with lower price volatility.
In limited situations, generally upon client direction
and/or consent, Salomon and Ludwin may engage in
options transactions (or engage an independent
investment manager to do so) for the purpose of
hedging risk and/or generating portfolio income. The
use of options transactions as an investment strategy
can involve a high level of inherent risk. Option
17
Form ADV Part 2A Firm Brochure
Long Put Option Purchases
Risk of Loss
All investments in securities include the risk of loss of
your principal (invested amount) and any profits that
have not been realized (the securities were not sold to
“lock in” the profit). Stock markets and bond markets
fluctuate substantially over time. In addition, as recent
global and domestic economic events have indicated,
the performance of any investment is not guaranteed.
As a result, there is a risk of loss of the assets we
manage that may be out of our control. We will do our
very best in the management of your assets;
however, we cannot guarantee any level of
performance or that you will not experience a loss of
your account assets.
Salomon and Ludwin does not represent, warrant, or
imply that the services or methods of analysis used by
Salomon and Ludwin can or will predict future results,
successfully identify market tops or bottoms, or
insulate clients from losses due to major market
corrections or crashes. No guarantees can be offered
that clients’ goals or objectives will be achieved.
Further, no promises or assumptions can be made
that the advisory services offered by Salomon and
Ludwin will provide a better return than other
investment strategies.
Long put option purchases allow the option holder to
sell or “put” the underlying security at the contract
strike price at a future date. If the price of the
underlying security declines in value, the value of the
long put option can increase in value depending upon
the strike price and expiration. Long puts are often
used to hedge a long stock position to protect against
downside risk. The security/portfolio could still
experience losses depending on the quantity of the
puts bought, strike price and expiration. In the event
that the security is put to the option holder, it will result
in the client (option seller) to lose ownership in the
security and to incur potential unintended tax
consequences. Options are wasting assets and expire
(usually within months of issuance).
Please Note: There can be no guarantee that an
options strategy will achieve its objective or prove
successful. No client is under any obligation to enter
into any option transactions. However, if the client
does so, he/she must be prepared to accept the
potential for unintended or undesired consequences
(i.e., losing ownership of the security, incurring capital
gains taxes).
ANY QUESTIONS: Salomon and Ludwin’s Chief
Compliance Officer, Jacob Salomon, remains
available to address any questions that a client or
prospective client may have regarding options.
Item 9 – Disciplinary Information
Salomon and Ludwin has not been involved in any
legal or disciplinary events that are material to a
client’s evaluation of its advisory business or the
integrity of its management.
Salomon and Ludwin respects the right of clients to
specify investment objectives, guidelines, and
conditions or restrictions on the overall management
of their accounts.
Item 10 – Other Financial Industry Activities
and Affiliates
All investment strategies inherently expose our clients
to various types and varying degrees of risk. Below we
discuss those risks in greater detail.
As indicated at Item 4 above, Salomon and Ludwin
does not serve as an attorney, accountant, and no
18
Form ADV Part 2A Firm Brochure
a registered representative of an unaffiliated
broker/dealer. When a client or potential client comes
to Salomon and Ludwin with existing brokerage
product holdings, such as Variable Annuities, Fixed
Annuities, Life Insurance or Long- Term Care
Insurance, it is sometimes in their best interest to
keep those holdings. There may also be times when
we believe a client’s best interests are served by
investment products which are only available for sale
with commissions. In either of those cases, we will
refer the client to Jacob, who will earn commission-
based compensation.
Commissions are separate from our advisory fees,
and we will not charge advisory fees on the assets
placed in commission-based products. While the
practice of referring advisory clients to providers of
commission-based products often creates a conflict of
interest, we only recommend this course of action
when we believe it is in the client’s best interest. In
order to mitigate the potential for conflict of interest,
neither Salomon and Ludwin nor, the Salomon and
Ludwin advisor who makes the referral, will be
compensated for the sale of the product. You are
under no obligation, contractually or otherwise, to
purchase brokerage products through any person
affiliated with our firm.
Solicitation Arrangements
Salomon and Ludwin does not participate in any
solicitation arrangements.
portion of our services should be construed as same.
Accordingly, Salomon and Ludwin does not prepare
legal documents, prepare tax returns,. To the extent
requested by a client, we may recommend the
services of other professionals for non-investment
implementation purpose (i.e. attorneys, accountants,
insurance, etc.), including one of Salomon and
Ludwin’s representatives in his separate individual
capacity as a registered representative of Osaic, and
other representatives as licensed insurance agents.
The client is under no obligation to engage the
services of any such recommended professional.
Please Note-Conflict of Interest: The recommendation
that a client purchase a securities or insurance
commission product from Salomon and Ludwin’s
representative in his/her individual capacity as a
representative of Osaic and/or as an insurance agent,
presents a conflict of interest, as the receipt of
commissions can provide an incentive to recommend
investment and/or insurance products based on
commissions to be received, rather than on a particular
client’s need. The fees charged and compensation
derived from the sale of such insurance and/or securities
products is separate from, and in addition to, Salomon
and Ludwin’s investment advisory fee. No client is under
any obligation to purchase any securities or insurance
commission products from any of Salomon and Ludwin’s
representatives. Clients are reminded that they can
purchase securities and insurance products
recommended by a Salomon and Ludwin’s
representatives through other, non-affiliated broker-
dealers and/or insurance agents. The client is not under
any obligation to engage any such professional(s).
Item 11 – Code of Ethics
Outside Brokerage Arrangements
Although not considered a “related person”, you
should be aware that Jacob Salomon, who provides
investment advice on behalf of our firm, is licensed as
In accordance with the Advisers Act, Rule 204A- 1,
Salomon and Ludwin has adopted a Code of Ethics.
This Code of Ethics outlines all who are deemed to be
access persons and mandates their compliance with
applicable regulations and federal laws. Additionally,
19
Form ADV Part 2A Firm Brochure
these employees must engage in high ethical
standards at all times and place the client’s interest
above their own. The Code of Ethics includes, but is
not limited to, provisions relating to the confidentiality
of client information, a prohibition on insider trading,
restrictions on the acceptance of significant gifts and
the reporting of certain gifts and business
entertainment items, and personal securities trading
procedures. All supervised persons at Salomon and
Ludwin must acknowledge the terms of the Code of
Ethics annually, or as amended.
to satisfying this policy and applicable laws, officers,
directors, and employees of Salomon and Ludwin
may trade for their own accounts in securities which
are recommended to, and/or purchased for, Salomon
and Ludwin’s clients. In addition, a related person
may have an interest or hold a position in a certain
security or securities which may also be
recommended to the clients.
All access persons are required to report all personal
securities transactions at the onset of being classified
as an access person and for all subsequent personal
transactions in order to prevent “Front-Running”.
Records will be maintained for all securities or
insurance products bought or sold by the firm,
associated persons of the firm, and related entities. A
principal of Salomon and Ludwin, or qualified
supervisor, reviews these records on a quarterly
basis.
At the heart of this code is a requirement to always act
in the best interest of our client and to fully disclose all
fees, expenses, and any conflicts or potential conflicts
of interest. A copy of this Code of Ethics will be
provided to any client or prospective client upon
request. Salomon and Ludwin’s Code of Ethics
mandates that our advisors act in the best interest of
our clients. As such, if Salomon and Ludwin or its
representatives offer any investment with which we
have a conflict of interest, it must be disclosed in
advance.
In certain instances, IAR’s trading in their own
accounts or for related persons may create either
actual or perceived conflicts of interest. As such,
Salomon and Ludwin has established the following
restrictions:
No Proprietary Investments
At present, Salomon and Ludwin does not offer any
investments in which our members, our
representatives, or any person related to us, have a
partnership or act as a general partner. Furthermore,
Salomon and Ludwin does not offer any investments
in which our members, our representatives, or any
person related to us act as an investment advisor for
an investment company.
• A director, officer, or IAR shall not buy or sell
securities for their personal portfolio(s) where
their decision is substantially derived, in whole
or in part, by reason of his or her affiliation
with Salomon and Ludwin unless the
information is also available to the investing
public on reasonable inquiry. No person shall
prefer his or her own interest to that of the
advisory clients.
Oversight of Trading Processes
• Salomon and Ludwin and its employees
generally may not participate in private
placements without pre-clearance from the
Firm’s Chief Compliance Officer.
Salomon and Ludwin’s employees and persons
associated with Salomon and Ludwin are required to
follow Salomon and Ludwin’s Code of Ethics. Subject
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Form ADV Part 2A Firm Brochure
Research and Benefits
• Any individual not in observance of the above
may be subject to termination.
Nonetheless, because the Code of Ethics in some
circumstances would permit employees to invest in the
same securities as clients, there is a possibility that
employees might benefit from market activity by a
client in a security held by an employee. Employee
trading is continually monitored to reasonably prevent
conflicts of interest between Salomon and Ludwin and
its clients. As an adviser to our clients, our clients’
interests must always be placed first and foremost,
and our trading practices and procedures prohibit
unfair trading practices and seek to disclose and avoid
any actual or potential conflicts of interest or resolve
such conflicts in the client’s favor.
Item 12 – Brokerage Practices
Although not a material consideration when
determining whether to recommend that a client utilize
the services of a particular broker-dealer/custodian,
Salomon and Ludwin can receive from Schwab (or
another broker-dealer/custodian, investment manager,
platform sponsor, mutual fund sponsor, or vendor)
without cost (and/or at a discount) support services
and/or products, certain of which assist Salomon and
Ludwin to better monitor and service client accounts
maintained at such institutions. Included within the
support services that can be obtained by Salomon and
Ludwin can be investment-related research, pricing
information and market data, software and other
technology that provide access to client account data,
compliance and/or practice management-related
publications, discounted or gratis consulting services
(including those provided by unaffiliated vendors and
professionals), discounted and/or gratis attendance at
conferences, meetings, and other educational and/or
social events, marketing support (including client
events), computer hardware and/or software and/or
other products used by Salomon and Ludwin in
furtherance of its investment advisory business
operations. Certain of the benefits that could be
received can also assist Salomon and Ludwin to
manage and further develop its business enterprise
and/or benefit Salomon and Ludwin’s representatives.
In the event that the client requests that Salomon and
Ludwin recommend a broker-dealer/custodian for
execution and/or custodial services, Salomon and
Ludwin generally recommends that investment
advisory accounts be maintained at Charles Schwab &
Co., Inc. (“Schwab”). Prior to engaging Salomon and
Ludwin to provide investment management services,
the client will be required to enter into a formal
Investment Advisory Agreement with Salomon and
Ludwin setting forth the terms and conditions under
which Salomon and Ludwin shall advise on the client's
assets, and a separate custodial/clearing agreement
with each designated broker-dealer/custodian. Factors
that Salomon and Ludwin considers in recommending
Schwab (or any other broker-dealer/custodian to
clients) include historical relationship with Salomon
and Ludwin, financial strength, reputation, execution
capabilities, pricing, research, and service.
Salomon and Ludwin’s clients do not pay more for
investment transactions affected and/or assets
maintained at Schwab as the result of this
arrangement. There is no corresponding commitment
made by Salomon and Ludwin to Schwab, or any
other any entity, to invest any specific amount or
percentage of client assets in any specific mutual
funds, securities, or other investment products as
result of the above arrangement.
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Form ADV Part 2A Firm Brochure
Salomon and Ludwin does not receive referrals from
broker-dealers.
effect account transactions through alternative
clearing arrangements that may be available through
Salomon and Ludwin.
Please Also Note: Higher transaction costs adversely
impact account performance. Please Further Note:
Transactions for directed accounts will generally be
executed following the execution of portfolio
transactions for non-directed accounts.
ANY QUESTIONS: Salomon and Ludwin’s Chief
Compliance Officer, Jacob Salomon, remains
available to address any questions that a client or
prospective client may have regarding the above
arrangements and the corresponding conflicts of
interest presented by such arrangements.
Order Aggregation
Directed Brokerage
Transactions for each client account generally will be
affected independently unless Firm decides to
purchase or sell the same securities for several
clients at approximately the same time. The Firm may
(but is not obligated to) combine or “batch” such
orders for individual equity transactions (including
ETFs) with the intention to obtain better price
execution, to negotiate more favorable commission
rates, or to allocate more equitably among the Firm’s
clients’ differences in prices and commissions or other
transaction costs that might have occurred had such
orders been placed independently. Under this
procedure, transactions will be averaged as to price
and will be allocated among clients in proportion to
the purchase and sale orders placed for each client
account on any given day. In the event that the Firm
becomes aware that a Firm employee seeks to trade
in the same security on the same day, the employee
transaction will either be included in the “batch”
transaction or transacted after all discretionary client
transactions have been completed. The Firm shall not
receive any additional compensation or remuneration
as the result of such aggregation.
Item 13 – Review of Accounts
Salomon and Ludwin recommends that its clients
utilize the brokerage and custodial services provided
by Schwab. The Firm generally does not accept
directed brokerage arrangements (but could make
exceptions). A directed brokerage arrangement arises
when a client requires that account transactions be
affected through a specific broker-dealer/custodian,
other than one generally recommended by Salomon
and Ludwin (i.e., Schwab). In such client-directed
arrangements, the client will negotiate terms and
arrangements for their account with that broker-dealer,
and the Firm will not seek better execution services or
prices from other broker-dealers or be able to "batch"
the client’s transactions for execution through other
broker-dealers with orders for other accounts
managed by Salomon and Ludwin. As a result, a client
may pay higher commissions or other transaction
costs or greater spreads, or receive less favorable net
prices, on transactions for the account than would
otherwise be the case.
Please Note: In the event that the client directs
Salomon and Ludwin to effect securities transactions
for the client’s accounts through a specific broker-
dealer, the client correspondingly acknowledges that
such direction may cause the accounts to incur higher
commissions or transaction costs than the accounts
would otherwise incur had the client determined to
Accounts will be reviewed internally on a regular
basis. The client will be provided with written reports
containing relevant information at least annually, and
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Form ADV Part 2A Firm Brochure
arrangement and elect to compensate certain third
parties for such referrals. Clients whose accounts are
the subject of such referral fees will receive full
disclosure of the terms of the referral arrangement. In
no case will any referral payment reduce the value of
the investment or reduce the assets in the client
account or violate the terms of Salomon and Ludwin’s
Code of Ethics.
client accounts will be rebalanced as required.
Reviews are conducted by Investment Advisor
Representatives (IARs) of the firm. Salomon and
Ludwin may also provide clients with quarterly
performance reports of their managed accounts.
Accounts will also be reviewed by the Chief
Compliance Officer, Jacob Salomon, and/or his
designee. Review of the accounts on a quarterly basis
will be evidenced in writing and will be maintained by
the Firm.
Clients will receive monthly statements from the
custodian detailing all transactions made on their
behalf. If the client’s account has no activity, the
custodian will provide a quarterly statement. This
statement will include all deposits, withdrawals, as well
as entries showing the associated management fees
and expenses charged/debited from the client’s
accounts. These reports will show the current market
values and transactions during the past month or
quarter as well as interest, dividends, and capital
gains for the reporting period. Statements provided by
the custodian are the true representation of client
account value and takes all precedence over account
statements provided by the Firm.
As indicated at Item 12 above, Salomon and Ludwin
can receive from Schwab (and others) without cost
(and/or at a discount), support services and/or
products. Salomon and Ludwin’s clients do not pay
more for investment transactions effected and/or
assets maintained at Schwab (or any other institution)
as result of this arrangement. There is no
corresponding commitment made by Salomon and
Ludwin to Schwab, or to any other entity, to invest any
specific amount or percentage of client assets in any
specific mutual funds, securities or other investment
products as the result of the above arrangement.
ANY QUESTIONS: Salomon and Ludwin’s Chief
Compliance Officer, Jacob Salomon, remains
available to address any questions that a client or
prospective client may have regarding the above
arrangements and the corresponding conflicts of
interest presented by such arrangement.
Item 14 – Client Referrals and Other
Compensation
Item 15 - Custody
Accounts are held at Schwab which maintains
custody client accounts. The relationship between
Schwab and Salomon and Ludwin is more fully
described in Section 12.
Salomon and Ludwin’s proprietary TriggerPoint
technology patent is now owned exclusively by
Salomon and Ludwin. We maintain a relationship with
DynaLogic Signals to promote our TriggerPoint
strategy to others. Salomon and Ludwin may receive
some compensation as a result of this arrangement.
At this time Salomon and Ludwin does not pay any
entity or person for referrals. At any time in the future
Salomon and Ludwin may enter into a referral
You will receive account statements directly from
your custodian at least quarterly. The statement will
be sent to the email or postal mailing address you
provided to the custodian. You should carefully
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Form ADV Part 2A Firm Brochure
review these statements promptly when you receive
them. Salomon and Ludwin urges you to carefully
review such statements and compare such official
custodial records to the account statements you will
receive from us. Our statements may vary from
custodial statements based on accounting
procedures, reporting dates, or valuation
methodologies of certain securities.
to execute an Investment Advisory Agreement
which, among other things, grants Salomon and
Ludwin advisor representatives’ authority to manage
client assets on a discretionary basis, meaning we
have the authority to select the identity and amount
of securities to be bought or sold in the clients’
account without obtaining specific client consent. In
all cases, however, such discretion is to be
exercised in a manner consistent with the stated
investment objective for the particular client account.
While Schwab is considered the qualified custodian of
your assets, Salomon and Ludwin may be deemed to
have “custody” for limited situations such as those
listed below:
• With your authorization, the firm deducts fees
directly from your account.
• The firm accepts standing instructions for
delivery of funds and securities from your
account.
As mentioned above, clients may generally not impose
restrictions on investing in certain securities or types of
securities. When selecting securities and determining
amounts, Salomon and Ludwin observes to the best of
its abilities, the investment policies, limitations, and
restrictions of the clients for which it advises. For
registered investment companies, Salomon and
Ludwin’s authority to trade securities may also be
limited by certain federal securities and tax laws.
• The firm may, on occasion, accept a stock or
other certificate or a check, for deposit into
your advisory account.
Item 17 – Voting Securities
Salomon and Ludwin does not vote proxies on behalf
of advisory clients. Clients retain the responsibility for
receiving and voting proxies for any and all securities
maintained in client portfolios. Proxies are mailed to
each client directly by the respective custodian.
In addition, certain clients have established asset
transfer authorizations that permit the qualified
custodian to rely upon instructions from Salomon and
Ludwin to transfer client funds or securities to third
parties. These arrangements are disclosed at Item 9
of Part 1 of Form ADV. However, in accordance with
the guidance provided in the SEC’s February 21, 2017
Investment Adviser Association No-Action Letter, the
affected accounts are not subject to an annual
surprise CPA examination.
Item 16 – Investment Discretion
From time to time, securities held in the accounts of
clients may be the subject of class-action lawsuits.
Salomon and Ludwin offers no legal services and
therefore has no ability or obligation to determine if
securities held by the client are subject to a pending
or resolved class-action lawsuit. Where Salomon and
Ludwin receives written or electronic notice of a class-
action lawsuit, settlement, or verdict affecting
securities owned by a client, it will forward all notices,
proof of claim forms, and other materials to the client.
Salomon and Ludwin manages money on a
discretionary basis. In most circumstances, clients
grant Salomon and Ludwin complete discretion.
Clients who open discretionary accounts are required
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Form ADV Part 2A Firm Brochure
Electronic mail is acceptable where appropriate when
the client has authorized contact in this manner.
Item 18 – Financial Information
Registered investment advisers are required in this
Item to provide clients and prospective clients with
certain financial information or disclosures about their
firm’s financial condition. Salomon and Ludwin does
not solicit fees of more than $1,200, per client, six
months or more in advance Salomon and Ludwin has
no financial commitment that impairs its ability to meet
contractual and fiduciary commitments to clients and
has not been the subject of a bankruptcy proceeding.
ANY QUESTIONS: Salomon and Ludwin’s Chief
Compliance Officer, Jacob Salomon, remains
available to address any questions regarding this
Part 2A.
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