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Disclosure Brochure
Updated October 13, 2025
PENSACOLA
900 N. 12th Avenue, Pensacola, FL 32501
TAMPA
201 N. Franklin Street, Suite 1625, Tampa, FL 33602
saltmarshfa.com
(800) 477-7458
This Disclosure Brochure provides information about the qualifications and business practices of Saltmarsh Financial Advisors, LLC, which
should be considered before becoming a client of Saltmarsh. Please contact Michael Hall if you have any questions about the contents of this
brochure.
The information contained in this Disclosure Brochure has not been approved or verified by the United States Securities and Exchange
Commission or by any State Securities Administrator.
Additional information about Saltmarsh Financial Advisors, LLC is also available on the SEC’s website at www.advisorinfo.sec.gov.
Item 2 - Material Changes
The information contained in this section relates only to material changes that have occurred since the last update of our firms
Disclosure Brochure. We define a material change as any change that an average client would consider important to know prior
to making an investment decision.
The following are short summaries of the material changes that have occurred since our last annual update on August 1, 2024,
with regard to our services or business operations:
• The company was acquired by Saltmarsh Wealth Advisors Holdco, LLC in June 2025.
We will ensure that you receive a summary of any material changes to this and subsequent Brochures within 120 days of the
close of our business’ fiscal year. Furthermore, we will provide you with other interim disclosures about material changes as
necessary. To obtain our firm brochure and brochure supplements (information regarding each of our Financial Advisors) or our
Code of Ethics, please contact us at:
Saltmarsh Financial Advisors, LLC
Attn: Chief Compliance Officer
900 N. 12th Avenue
Pensacola, FL 32501
Or
(800) 477-7458
www.saltmarshfa.com
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Disclosure Brochure | Saltmarsh Financial Advisors, LLC
Item 3 - Table of Contents
Item 1 - Cover Page
Item 2 - Material Changes
Item 3 - Table of Contents
Item 4 - Advisory Business
Item 5 - Fees and Compensation
Item 6 - Performance-Based Fees & Side by Side Management
Item 7 - Types of Clients
Item 8 - Methods of Analysis, Investment Strategies & Risk of Loss
Item 9 - Disciplinary Information
Item 10 - Other Financial Industry Activities & Affiliations
Item 11 - Code of Ethics, Participation or Interest in Client Transactions & Personal Trading
Item 12 - Brokerage Practices
Item 13 - Review of Accounts
Item 14 - Client Referrals & Other Compensation
Item 15 - Custody
Item 16 - Investment Discretion
Item 17 - Voting Client Securities
Item 18 - Financial Information
Appendix 1 - Brochure Supplement
1
2
3
4
8
9
9
9
10
10
10
11
13
13
14
14
14
14
15
17
Appendix 2 - Brochure Supplement
19 Appendix 3 - Brochure Supplement
21
Appendix 4 - Brochure Supplement
23 Appendix 5 - Brochure Supplement
25 Appendix 6 - Brochure Supplement
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Disclosure Brochure | Saltmarsh Financial Advisors, LLC
Item 4 - Advisory Business
Business Focus
Saltmarsh Financial Advisors, LLC, hereinafter referred to as “the Company”, is a “fee-only” registered investment advisor1,
established in 1995, that is engaged in the business of providing investment management and counsel through the
development of personalized investment strategies. Such strategies are directed to individuals and their families, fiduciaries,
pension plans, corporations and small businesses that desire objective investment advice tailored to suit their individual
goals and objectives. Saltmarsh Financial Advisors, LLC is owned 100% by Saltmarsh Wealth Advisors Holdco LLC.
Mission Statement
The Company’s mission is to assist clients in reaching their financial goals by following an investment strategy that begins with
a review of the client’s goals, assets, time horizons and risk tolerance then developing an investment policy specifically for the
client. This policy is designed to provide the client the best return with the least possible risk.
In accomplishing this objective, the Company will: (i) author comprehensive financial plans; (ii) develop tailored investment
solutions; (iii) implement the designed investment approach; and, (iv) monitor and report the investment performance of such
management strategies and/or Portfolio Managers.
Preparation & Development of Investment Parameters
The Company will meet with new clients in pre-advisory consultations to gain better insight into their individual needs and
objectives. Through these consultations, the Company will begin its evaluation of the client’s investment personality by
discussing issues, such as, the client’s risk tolerances, liquidity needs, return expectations, economic outlook, prior investment
experience, goals and objectives, and preferred approach for meeting such goals and objectives.
These pre-advisory consultations, along with profile questionnaires2 that the Company will have the client complete, help
define for the Company the client’s investment parameters. Once defined, the investment parameters lead to the development
of a tailored investment strategy. However, if the client has difficulty defining their investment parameters or does not truly
have a grasp of his or her overall personal finances, a comprehensive financial plan3 may be suggested to the client before
proceeding with any investment management services.
Suitable investment management can be difficult to achieve if the client cannot project a clear picture of their investment
parameters; and with today’s global markets this can be very critical. The pre-advisory consultations, profile questionnaires
and, if necessary, a financial plan, help the company eliminate much of the guesswork in achieving financial security and
independence the client desires by simplifying these financial alternatives. For the client, such quality time invested by the
Company on the front-end solves problems, eliminates future concerns and cultivates peace of mind.
1 The term “Registered Investment Advisor” is not intended to imply that Saltmarsh Financial Advisors, LLC has attained a certain level of skill
or training. It is used strictly to reference the fact the Company is “Registered” as an “Investment Advisor” with the Securities and Exchange
Commission - and with such other regulatory agencies that may have regulatory jurisdiction over their business practices. In 2017, the firm’s
assets under management required that it re-register with the Securities and Exchange Commission.
2 The profile questionnaires used by the Company are important tools in gathering information about the client’s investment methodology,
risk tolerance, income/tax bracket, liquidity, time horizons, etc. If the client elects not to answer the questionnaires or chooses to respond with
limited input, the Company will operate in a handicapped capacity. Therefore, if the client desires the most effective and accurate recommen-
dations reguarding their managed accounts, they will make every effort to provide the Company with detailed personal needs and objectives,
along with detailed financial and tax information.
3 Some aspects of the comprehensive financial plan may be performed by Saltmarsh, Cleaveland & Gund, Inc., a full service accounting and
advisory firm, which is a sister company to Saltmarsh Financial Advisors, LLC. Clients are advised to thoroughly review the “Conflicts of Inter-
est” section of this Brochure Document before pursuing any investment related activities.
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Disclosure Brochure | Saltmarsh Financial Advisors, LLC
In addition, front-end investment planning helps:
• Define and narrow the client’s objectives and investment options;
• Stimulate creative thinking;
• Identify areas of greatest concern;
• Create a unique picture of the client’s overall financial personality; and,
• Provide an effective and efficient way for the Company to address each client’s unique financial needs and objectives.
Whether or not a client elects to initiate a comprehensive financial plan, the Company will prepare an Investment Policy Statement.
This Investment Policy Statement will serve the Company in managing a client’s account(s). In addition the Investment Policy
Statement will be used as a guideline and as a standard against which to measure future results and to make modifications
where necessary.
Investment Services
The Company provides investment management services on a discretionary and nondiscretionary basis for respective clients
by structuring tailored investment solutions designed to achieve positive long-term investment results. As of December
31, 2024, the company managed approximately $318,447,000 in client assets on a discretionary basis and $0 on a non-
discretionary basis.
Based on the Investment Policy Statement developed from the pre-advisory consultations, profile questionnaires and financial
plans, a tailored investment strategy will be presented. Investment services are offered to clients under separate management
arrangements depending on their investment needs and qualifications. The Company’s investment services are described
along with their fee schedule, management requirements, and refund and termination provisions as follows:
Managed Accounts
The Company’s general approach to investing is known as “asset allocation.” This disciplined approach focuses primarily on
wealth accumulation and capital preservation with longterm investment strategies generally requiring a minimum of a five (5)
to ten (10) year time horizon. In addition, the asset allocation model used by the Company is based on five (5) premises, derived
from “Modern Portfolio Theory,” which advocates that investment risk can be measured and therefore, managed by proper
diversification.
1. Clients are inherently risk-averse.
2. The markets are basically efficient.
3. The focus of attention is shifted away from individual securities analysis to consideration of portfolios as a whole, based
on explicit risk-reward parameters.
4. For any level of risk that the client is willing to accept, there is a rate of return that should be expected.
5. Portfolio diversification is not so much a function of how many issues are involved, but also a function of the relationships
and proportions of each asset to its correlating asset class.
Therefore, the Company’s asset allocation models are disciplined and risk-averse. Investment positions in client portfolios
are diversified into several different asset classes and into different investment styles within these asset classes. Proper
diversification in the asset allocation models reduces volatility in a portfolio because some asset classes react differently
than others to the same circumstances and events. Each client’s asset allocation is unique and is based on their individual
needs, goals and objectives.
A typical portfolio generally will utilize passively managed mutual funds and other actively managed mutual funds to fulfill
the asset mix designed for the client. The Company may also use the following investment vehicles to achieve this objective:
stocks, bonds, mutual funds, exchange traded products and closed-ended funds. In addition, clients may impose reasonable
restrictions on the investments used in their accounts.
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Disclosure Brochure | Saltmarsh Financial Advisors, LLC
Separately Managed Accounts
The Company has partnered with Dimensional Fund Advisors LP (“Dimensional”) to manage an Independent Financial
Advisor Facilitated Separate Account. In such cases, the Company selects an initial investment strategy on behalf of the client
and enters into an agreement with Dimensional for Dimensional to provide sub-advisory services to the client’s account. The
Company may request certain customizations to the selected investment strategy, such as selecting commingled funds to
invest in or restricting the account from holding securities from an issuer or group of issuers. Dimensional reserves the right
to not accept certain restrictions in its discretion. Participating clients should carefully review the investment management
agreement and investment guidelines selected for their account by the Company. Any securities or other assets used to
establish an Independent Financial Advisor Facilitated Separate Account, or held in such an account at any time, may be sold
or disposed of at the direction of Dimensional considering the account’s investment strategy selected by the client’s financial
advisor.
Termination Provisions for Managed & Separately Managed Accounts
Client has five (5) full business days after entering into an advisor agreement, whether oral or in writing, in which to cancel and
obtain a full refund of advisory fees.
Either party at anytime upon receipt of 30 days written notice may terminate services. This allows the Company sufficient time
to finalize transactions and enable the delivery of final statements and release of documents. Upon termination, the Company
and/or Portfolio Manager(s) shall be paid their fee through the date of termination and any balance of the management fee not
used shall be refunded on a pro-rata basis.
Financial Planning
Should the initial one-on-one consultation reveal the need for financial planning, the Company can provide such services for
respective clients depending on their needs and/or desires.
Financial planning is an evaluation of the investing and financial options available to a client based upon their defined economic
criteria. Planning includes: (i) attempting to make optimal decisions; (ii) projecting the consequences of these decisions for
the client in the form of a financial plan - a working blueprint; (iii) implementing the protocol to achieve the objectives of the
plan; and then, (iv) comparing future performance against the working blueprint.
A financial plan can be all-inclusive - reviewing every aspect of a client’s financial holdings - or targeted - review, analytics
and evaluation of a core area of financial need. In general, financial planning encompasses one or more of the following areas
of concern:
• Personal: Family records, budgeting, personal liability, estate information and financial goals.
• Education: Education IRAs, financial aid, state savings plans, grants and general assistance in preparing to meet
dependents continuing educational needs through development of an education plan.
• Taxes & Cash Flow: Income tax and spending analysis for current and future years.
• Death & Disability: Cash needs at death, income need of surviving dependents, estate planning and income analysis.
• Estate: Living trusts, wills, review estate tax, powers of attorney, asset protection plans, nursing homes, Medicaid, and
elder law.
• Retirement: Analysis of current strategies and investment plans to help clients achieve their retirement goals.
• Investments: Analysis of investment alternatives and their effect on client’s portfolio(s).
• Insurance: Review of existing policies to ensure proper coverage for life, health, disability, and long-term care, liability,
home and automobile.
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Disclosure Brochure | Saltmarsh Financial Advisors, LLC
Preparing the Financial Plan
The Company prepares the financial plan in four phases. These phases are defined as follows:
Phase I - Detail Evaluation
Through the detail evaluation process, the Company learns about the client and what the client wants to achieve. This is
accomplished through personal interviews and questionnaires, which are designed to address all of the financial planning
disciplines discussed above. The Company approaches the process assuming that the engagement will be comprehensive, in
order to ensure that the client is aware of all aspects of the financial planning process. The client has the opportunity to prioritize
their objectives and to remove from the process any areas that are not applicable to their circumstances. After completion of
the interviews and questionnaires, the Company prepares an agenda and conducts a meeting with the client to begin formally
documenting their goals and objectives. After this meeting, the Company drafts a report documenting the financial planning
process disciplines, which the client wishes to address, and detailing the specific objectives under each discipline. Redrafting
and meeting can be repeated until the client is completely satisfied with the report. This report is the basis for the three subsequent
phases, helping to ensure the appropriateness and relevance of the remainder of the planning process.
Phase II - Integrated Solutions
Once the client’s objectives have been documented, the Company works with the client to gather the relevant financial information
needed to proceed with the planning process. Information requested could include insurance policies, spending history,
investment statements, pay stubs, details on other assets, details on other liabilities, etc. Depending upon the engagement,
different levels of financial reporting will be undertaken. At a minimum, a statement of financial position, designed for financial
planning use only, will be prepared. The statement of financial position and a written summary of the relevant aspects of any
other financial information, e.g., a summary of homeowner’s insurance coverage, is the end result of this phase. Now that the first
two phases are complete, the Company, knowing what the client wants to accomplish and what the client’s financial realities are,
is in a position to prepare an actual financial plan.
Phase III - Personal Action Plan
The Company defines the financial plan itself as a road map designed to take the client from where they currently are financially, to
where they want to be financially. This is the creative portion of the process. There are usually many different ways to accomplish
a given goal.The objective, however, is to formulate a plan that the client will be comfortable executing. In some cases, the
drafting of the plan reveals the need for the Company to help the client reconcile the gap between their expectations and their
financial realities. Once a viable plan has been drafted, it is presented to and reviewed with the client. The draft and review
process is repeated until the client is satisfied with the financial plan.
Phase IV - Targeted Reviews
A financial plan is of limited value if it is not put into action. Accordingly, the Company places a premium on implementation
and monitoring of the plan. The implementation schedule provides the client with a list of tasks and deadlines designed to
ensure that the plan is put into action. The following are some examples of implementation: (i) drafting of appropriate estate
documents (performed by an estate attorney); (ii) purchase of various insurance policies; (iii) investment advisory services,
including preparation of an Investment Policy Statement and asset allocation strategy (performed by the Company, or another
investment advisor/brokerdealer of the client’s choice); (iv) adoption and monitoring of a personal budget; and, (v) ongoing
income tax planning. The Company strongly suggests that the overall financial plan be reviewed on not less than an annual
basis. Investment advisory services are performed in accordance with the disclosures contained under “Investment Services”
above.
NOTE: All information provided by and to the client will be kept entirely confidential. Such information will be disclosed to third
parties only with mutual written consent or as may be permitted by law.
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Disclosure Brochure | Saltmarsh Financial Advisors, LLC
Termination Provisions for Financial Planning
Clients have five (5) full business days to terminate the Agreement. Should a client wish to terminate the Agreement after such
time period and before presentation of the financial plan, the Company will be compensated through the date of termination for
time spent in design of the financial plan at the hourly rate agreed to by both parties in the Agreement. After the financial plan
has been completed and presented to the client, termination of the Agreement is no longer an option. Hourly Consultations can
be terminated at any time. The Company will bill the client for any services rendered from the date of the last bill up to the date of
termination at the agreed upon hourly rate.
Item 5 - Fees & Compensation
Fee Structure for Managed Accounts
The Standardized fee structure below presents the annual percentage charged for portfolio management provided on an asset-
based fee arrangement. The fee for a quarter is one fourth of the annual applicable percentages multiplied by the aggregate
market value of the assets in the account on the last day of the previous calendar quarter. The fee schedule is as follows:
Managed Account Fee Schedule
Account Balance
Annual Fees
$500,000 - $750,000
1.50%
$750,001 - $1,000,000
1.25%
$1,000,001 - $1,500,000
1.10%
$1,500,001 - $2,000,000
1.00%
$2,000,001 and up
0.95%
The Company requires a minimum initial investment of $500,000 to open a managed account. This minimum may be waived
under certain circumstances.
The Company retains discretion to modify the above fee structure depending on the size, complexity, and nature of the portfolio
managed. The fees may be negotiable on a client-to-client basis.
NOTE: Fee structure for Separately Managed Accountsis available upon request.
Billing
Each client’s account is debited quarterly in advance based upon the last day of the previous calendar quarter account value.
Clients may also elect to be invoiced directly. For the first billing quarter, if an account is not opened at the beginning/end of a
quarter, the fee will be based upon a pro-rata calculation of the aggregate market value of the client’s assets under management.
Additional assets deposited into a client’s account during the quarter may result in adjustments by the Company to a client’s bill.
A pro-rata fee based upon the number of days remaining in the current quarterly period will be assessed to the client. No fee
adjustment will be made for partial withdrawals within a billing period.
Fee Exclusions
The above fees are exclusive of any fees, trading commissions, service or account charges, and load or redemption charges that
may be imposed by a fund company, custodian or broker/dealer. In addition, clients are advised when purchasing investment
company products that all fees paid to the Company for advisory services listed above are separate from the fees and expenses
charged to beneficial-interest-partners of mutual fund shares by the investment company or by the investment advisor
managing the mutual fund portfolios. A complete explanation of these expenses charged by the mutual funds is contained in
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Disclosure Brochure | Saltmarsh Financial Advisors, LLC
each mutual fund’s prospectus. Clients are encouraged to carefully read the fund prospectus. Also, see Item 12 which discusses
the Company’s brokerage practices.
Financial Planning Fees
The Company’s financial planning fees will be based on the size, complexity, and nature of each client’s personal and financial
situation and the amount of time it will take to analyze and summarize the plan.
Comprehensive Financial Planning Fees
All financial planning fees will be disclosed up-front in a Financial Planning Agreement (“Agreement”), which will include an
estimate of the cost to review the client’s financial information and prepare the comprehensive financial plan. The fee will
generally not exceed the written estimate provided in the Agreement and one-half the fee is due at the time the Agreement
is signed. Financial planning services are based on an hourly rate not to exceed $450 per hour and will be projected in the
Agreement as a fixed fee that typically starts at $5,000 for a comprehensive financial plan.
Hourly Consultations
The Company’s hourly consultations target for review and analysis core areas of financial need for a client. The time it will take
to analyze and summarize the client’s finances will have a profound impact on the cost to complete the consultation. Hourly
consultations will be billed at a rate not to exceed $450 per hour, and any clerical fees will not exceed $250 per hour.
All fees will be completely itemized in a monthly billing statement to the client, or as otherwise predetermined in a proposal,
engagement letter and/or by retainer.
Under no circumstances will the company require payment of $1,200 or more six months or more in advance of services
provided.
Item 6 - Performance-Based Fees & Side by Side Management
The Company does not charge any performance-based fees (fees based on a share of capital gains on or capital appreciation
of the assets of a client).
Item 7 - Types of Clients
The Company provides investment advisory and financial planning services to individuals, trusts, estates, charitable organizations,
pension & profit sharing plans and corporations or business entities. As previously stated, the Company requires a minimum
initial investment of $500,000 to open a managed account. This minimum may be waived under certain circumstances.
Item 8 - Methods of Analysis, Investment Strategies &
Risk of Loss
The Company’s general approach to investing is known as asset allocation. Each client’s asset allocation is unique and is based
on their individual needs, goals and objectives and tolerance for risk. The Company believes that the allocation of assets is the
primary determinant of portfolio returns and is critical to the long-term success of each client’s investment objectives.
The Company generally recommends long-term investment strategies requiring a minimum of a (5) five to ten (10) year time
horizon. Investment positions in client portfolios are generally diversified into several different asset classes and into different
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Disclosure Brochure | Saltmarsh Financial Advisors, LLC
investment styles within these asset classes. The Company primarily recommends the use of “no-load” mutual funds that offer
broad asset class exposure.
Investing in securities involves risk of loss that the client should be prepared to bear. Clients should read any recommended
securities’ prospectuses before investing. Prospectuses are available online through the issuing fund company, administrator
or trustee or brokerage firm.
Item 9 - Disciplinary Information
Registered investment advisors are required to disclose all material facts regarding any legal or disciplinary events that would
be material to your evaluation of the Company or the integrity of the Company’s management and each supervised person
providing investment advice. The Company, its management and supervised persons have no information applicable to this
item, since no disciplinary action has been taken against them from the company’s inception.
Item 10 - Other Financial Industry Activities & Affiliations
Saltmarsh Financial Advisors, LLC, is a “fee-only” registered investment advisor, that is engaged in the business of providing
investment management and counsel through the development of personalized investment strategies. Saltmarsh, Cleaveland &
Gund, Inc., a full service accounting and advisory firm providing a wide range of services to individuals and business clients who
desire the personal assistance that can only come from years of advanced training, technical experience and financial acumen.
There are no referral fee arrangements between Saltmarsh Financial Advisors, LLC and Saltmarsh, Cleaveland & Gund, Inc.
Each of these entities share common ownership and, there are instances where clients of each of these entities may become
clients of the Company and vice-versa. As a result, the entities named above may earn compensation in addition to any advisory
fees. As such referrals to and from these other entities could be considered bias, and therefore, a conflict of interest. For more
information, please refer to the “Code of Ethics” section of this brochure.
Item 11 - Code of Ethics, Participation or Interest in Client
Transactions & Personal Trading
The Company has adopted a code of ethics pursuant to Rule 204A-1 under the Investment Advisers Act of 1940. The code of
ethics emphasizes the Company’s fiduciary duty to clients.
A copy of the code of ethics is available to clients upon request. It is against Company policies for any owners, officers, directors
or employees to invest in a private business interest or other non-marketable investment with a client or clients unless prior
approval has been granted by the Company, and is not in violation of any SEC and/or State rules and regulations. In addition,
principal trades with client accounts are prohibited. However, owners, officers, directors and employees of the Company are
permitted to personally invest their own monies in stocks (OTC and Listed), bonds, investment company products, and other
publicly traded securities, which may also be, from time to time, recommended to clients. Such investment purchases are
independent of, and are not connected in any way to, investment decisions made on behalf of the Company’s clients. With the
exception of mutual funds, no securities are bought or sold at the same time as a client. Personal trading activities conducted by
the Company and its owners, officers, directors and employees are monitored to ensure that such activities do no impact upon
client security or create conflicts of interest.
The Company monitors closely transactions that could be insider trading. All employees’ personal securities transaction records
will be maintained separately and independently from that of clients.
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Disclosure Brochure | Saltmarsh Financial Advisors, LLC
Item 12 - Brokerage Practices
Direction of Transactions & Commission Rates
The choice of brokerage firm to act as the custodian over each client account will always be approved by the client. The Company
will suggest Schwab if asked but will obtain client approval prior to establishing the account. Additional information regarding
our affiliation with Schwab is presented below.
Commission rate discounts will be negotiated with the client’s custodian firm where possible. There will be no attempt by the
Company to recommend custodian firms based solely on the lowest commission rates available. Trading capabilities, investment
inventory, client investment needs, financial strength, general reputation, and personal knowledge of each custodian firm may
be considered, among other items, in making the suggestion to use one custodian firm over another. Clients should note that
in directing the use of a particular broker, best execution may not be achieved. The Company does not aggregate orders for the
purchase or sell of securities for client accounts.
Brokerage & Investment Advisor Affiliations: Charles Schwab & Company, Inc.
In addition to disclosures already provided regarding the client’s direction of brokerage, the Company has custodial and
brokerage relations with Charles Schwab & Company, Inc. (“Schwab”), FINRA Member broker-dealer (member SIPC), through
Schwab Institutional services to financial advisors.
Clients should note that the Company participates in the Schwab Institutional Program (hereinafter the SI Program) sponsored
by Schwab and that, as part of the SI Program, the Company receives certain benefits that it would not receive if it did not
offer investment advice to clients. Schwab provides the Company with access to its institutional trading and custody services,
which are typically not available to Schwab retail investors. These services generally are available to independent investment
advisers on an unsolicited basis, at no charge to them so long as a total of at least $10 million of the advisor’s clients’ assets are
maintained in accounts at Schwab Institutional. Beyond that, these services are not contingent upon the Company committing
to Schwab any specific amount of business to Schwab with respect to assets held in custody or trading commissions. Schwab’s
brokerage services include the execution of securities transactions, custody, research, and access to mutual funds and other
investments that are otherwise generally available only to institutional investors or would require a significantly higher minimum
initial investment. The following is a more detailed description of Schwab’s support services:
Services That Benefit You
Schwab’s institutional brokerage services include access to a broad range of investment products, execution of securities
transactions, and custody of client assets.
The investment products available through Schwab include some to which we might not otherwise have access or that would
require a significantly higher minimum initial investment by our clients. Schwab’s services described in this paragraph generally
benefit you and your account.
Services That May Not Directly Benefit You
Schwab also makes available to us other products and services that benefit us but may not directly benefit you or your account.
These products and services assist us in managing and administering our clients’ accounts. They include investment research,
both Schwab’s and that of third parties. In addition to investment research, Schwab also makes available software and other
technology that:
• Provides access to client account data (such as duplicate trade confirmations and account statements);
• Facilitates trade execution and allocates aggregated trade orders for multiple client accounts;
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Disclosure Brochure | Saltmarsh Financial Advisors, LLC
• Provides pricing and other market data;
• Facilitates payment of our fees from our clients’ accounts; and
• Assists with back office functions, recordkeeping, and client reporting.
Services That Generally Benefit Only Us
Schwab also offers other services intended to help us manage and further develop our business enterprise. These services
include:
• Educational conferences and events;
• Consulting on technology, compliance, legal and business needs;
• Publications and conferences on practice management and business succession;
• Access to employee benefits providers, human capital consultants, and insurance providers.
Schwab may provide some of these services itself. In other cases, it will arrange for third-party vendors to provide the services
to us. Schwab may also discount or waive its fees for some of these services or pay all or part of a third party’s fees.
Our Interest in Schwab’s Services
In evaluating whether to recommend or require that clients custody their assets at Schwab, the Company may take into account
the availability of some of the foregoing products and services and other arrangements as part of the total mix of factors it
considers and not solely on the nature, cost or quality of custody and brokerage services provided by Schwab, which may create
a potential conflict of interest.
The Company is solely responsible for investment advice rendered, and advisory services are provided separately and
independently from that of Schwab.
Conflicts of Interest
To ensure clients understand the full relationship of the Company to any related parties that the Company may refer business,
as well as the options clients have in receiving Investment Services and/or Financial Planning, the following disclosures are
provided:
• Clients are free to choose any broker/dealer to execute their securities transactions. Neither the Company nor any
advisory representative will receive commissions associated with such transactions.
• Clients are under no obligation to have the Company, or the firms to whom business is referred, implement any
recommendations made in the financial plan.
• The related parties which the Company may have perform certain aspects of the financial plan for the client, will be
registered representatives of a broker/dealer and/ or licensed representatives of insurance companies - they will
receive the normal fees associated with such services.
• The Company does not receive any economic benefit from referring clients to another professional without first notifying
the client of such possibilities. The Company acts completely in a fiduciary capacity - the interests of the client are
first and foremost. Only on the occasion where the Company may refer clients to Saltmarsh, Cleaveland & Gund, Inc.
for traditional tax, accounting, and/or business advisory services is there potential for a conflict of interest, due to the
potential to earn additional compensation. Clients are under no obligation to have either of these institutions perform
any aspect of their financial planning or accounting services.
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Disclosure Brochure | Saltmarsh Financial Advisors, LLC
Item 13 - Review of Accounts
Each managed account will be reviewed at least quarterly by an advisor representative to determine if the client’s needs
and objectives are being met. General guidelines as defined by the client and cash needs will be adjusted as necessary. Any
specific goals and objectives, as defined by the client’s investment parameters, will be established for portfolio positioning
and diversification, and monitored periodically for revision as needs dictate. All financial plans will be reviewed by an advisor
representative when requested by client. Significant changes in the client’s personal circumstances, the general economy, or
tax law changes can trigger more frequent reviews. However, it is the client’s responsibility to contact the Company concerning
these changes.
Investment results are provided to clients on at least a quarterly basis. Each report will also summarize the specific investments
currently held and the value of the client’s portfolio. In addition, clients will also receive quarterly statements from the investment
company and/or brokerage firm where the accounts are held in custody.
Item 14 - Client Referrals & Other Compensation
The Company compensates persons for client referrals, provided that those persons are qualified and have entered a solicitation
agreement with the Company. Under such arrangements, the client will be provided full disclosure of the compensation paid to
the solicitor and whether such referral will result in higher management fees.
Insurance Compensation Disclosure Statement
Some investment advisor representatives of the Company are also licensed insurance agents and may receive separate
compensation directly from third-party insurance companies for insurance products sold to clients. This creates potential
conflicts of interest that clients should understand:
Nature of the Conflict
• Our representatives may have financial incentives to recommend insurance products that generate commissions.
• Commission-based compensation may influence product recommendations.
• Higher commission products may be recommended over lower-cost alternatives.
• Representatives receive economic benefits beyond advisory fees when insurance products are purchased.
Compensation Arrangements
• Representatives may receive commissions, trails, bonuses, or other incentives from insurance carriers.
• Compensation varies by product type, carrier, and policy characteristics.
• Some products may offer higher compensation than others.
• Payment may be received at time of sale and/or ongoing throughout the policy term.
Client Rights and Protections:
• Clients are under no obligation to purchase insurance products through our representatives.
• Clients may purchase recommended insurance products through any agent or carrier of their choice.
• All insurance recommendations will be disclosed as such and differentiated from investment advisory services.
• Specific compensation arrangements will be disclosed before any insurance transaction.
• Clients have the right to ask about and receive information regarding compensation received.
Our Commitment
Saltmarsh Financial Advisors, LLC is committed to acting in clients’ best interests. When insurance products are recommended,
our representatives will:
Page 13 of 26
Disclosure Brochure | Saltmarsh Financial Advisors, LLC
• Clearly distinguish between advisory and insurance services.
• Provide written disclosure of all compensation received.
• Explain how insurance recommendations relate to overall financial planning objectives.
• Offer suitable alternatives when appropriate.
Item 15 - Custody
Custody by investment advisors means holding client funds or securities, directly or indirectly, or having the authority to obtain
possession of them. The Company has been granted authority, by some of its clients, to deduct its advisory fees from client
accounts. In these instances the Company is deemed to have custody of client assets.
Clients should receive monthly statements from the broker-dealer, bank or other qualified custodian and clients should carefully
review those statements. Clients will also receive quarterly statements from the Company and clients are urged to compare the
account statements they receive from the qualified custodian with account statements received from the Company.
Item 16 - Investment Discretion
Clients hire us to provide discretionary asset management services, in which case we place trades in a client’s account without
contacting the client prior to each trade to obtain the client’s permission.
Our discretionary authority includes the ability to do the following without contacting the client:
• determine the security to buy or sell; and/or
• determine the amount of the security to buy or sell
Clients give us discretionary authority when they sign a discretionary agreement with our firm, and may limit this authority
by giving us written instructions. Clients may also change/ amend such limitations by once again providing us with written
instructions.
Item 17 - Voting Client Securities
The Company does not have any authority to and does not vote proxies or corporate actions on behalf of clients. It is the client’s
responsibility for receiving and voting proxies for any and all securities maintained in client portfolios. Clients should receive
their proxies or other solicitations directly from their custodian or a transfer agent. At the client’s request, the Company may
provide advice to clients regarding the clients’ voting of proxies.
Item 18 - Financial Information
Registered investment advisors are required to provide you with certain financial information and/or disclosures about their
financial condition. The Company has no financial commitment that impairs its ability to meet contractual and fiduciary
commitments to clients, and has not been the subject of a bankruptcy proceeding.
Our firm and its affiliates do not request or require more than $1,200 more than six months in advance of providing services to
clients.
Page 14 of 26
Disclosure Brochure | Saltmarsh Financial Advisors, LLC
Part 2B of Form ADV: Brochure Supplement | August 1, 2024
Item 1 - Cover Page
Saltmarsh Financial Advisors, LLC
900 N. 12th Avenue, Pensacola, FL 32501
Michael C. Hall
900 N. 12th Avenue, Pensacola, FL 32501
(850) 435-8300
(850) 435-8300
This brochure supplement provides information about Michael C. Hall that supplements the Saltmarsh Financial Advisors,
LLC firm brochure. You should have received a copy of that brochure. Please contact George Peaden if you did not receive
Saltmarsh Financial Advisors, LLC firm’s brochure or if you have any questions about the contents of this supplement. Additional
information about Michael C. Hall is available on the SEC’s website at www.adviserinfo.sec.gov.
Item 2 - Educational Background & Business Experience
Michael C. Hall
Date of Birth: June 13, 1971
Education & Licenses:
• University of Alabama - B.A. Music
• FINRA Series 7, 9, 10 & 66 and Health licenses (Tennessee)
• Life Including Variable Annuity & Health Licenses (Florida)
• CERTIFIED FINANCIAL PLANNER™, CFP®
Business:
• 8/25 - Present | Saltmarsh Financial Advisors, LLC | Position: Managing Director
• 8/25 - Present | Saltmarsh, Cleaveland & Gund, Inc. (previously Saltmarsh, Cleaveland & Gund, P.A.) | Position:
Managing Director
• 8/24 - 8/25 | Saltmarsh Financial Advisors, LLC | Position: Director
• 8/24 - 8/25 | Saltmarsh, Cleaveland & Gund, Inc. (previously Saltmarsh, Cleaveland & Gund, P.A.) | Position: Director
• 01/20 - 08/24 | Charles Schwab & Company | Position: Regional Branch Manager
• 08/19 - 11/20 | Charles Schwab & Company | Position: Assistant Branch Manager
• 01/15 - 07/19 | Schwab Privat Client Investment Advisors | Position: Private Client Advisor
• 04/12 - 12/14 | Waverley Advisors | Position: Private Client Advisor
• 03/11 - 03/12 | New York Life Insurance Company | Position: Agent/Financial Advisor
• 03/06 - 03/11 | Charles Schwab & Company | Position: Financial Consultant, Branch Extension Team
Requirements for Obtaining the CFP® Credential from the Certified Financial Planner Board of Standards, Inc.
Each candidate is required to meet all of the following requirements:
• A bachelor’s degree (or higher) from an accredited college or university
•
Three years of full-time personal financial planning experience or the equivalent part-time experience (2,000 hours
equals one year full-time).
• Completing coursework on financial planning through a CFP® Board Registered Program
• Agreed to adhere to high ethical and professional standards for the practice of financial planning and to act as a
fiduciary when providing financial advice to your client, always putting their best interests first.
Item 3 - Disciplinary Information
Mr. Hall does not have any disciplinary information to disclose. He has not been party to a) a criminal or civil action in a domestic,
foreign or military court; b) an administrative proceeding before the SEC, any other federal regulatory agency, any state regulatory
agency or any foreign financial regulatory authority; c) a self regulatory proceeding; or d) any other proceeding in which a
professional attainment, designation, or license was revoked.
Page 15 of 26
Appendix 1 - Brochure Supplement | Saltmarsh Financial Advisors, LLC
Item 4 - Other Business Activities
Mr. Hall is also an employee of Saltmarsh, Cleaveland & Gund, Inc. in which he may; (i) provide operational oversight and perform
other managerial duties; and/or (ii) provide additional services as a representative of that entity. A description of this company
follows:
• Saltmarsh, Cleaveland & Gund, Inc.: Saltmarsh, Cleaveland & Gund, Inc. is a full service accounting and advisory firm
providing a wide range of services to individuals and business clients who desire the personal assistance that can only
come from years of advanced training, technical experience and financial acumen.
Saltmarsh, Cleaveland & Gund, Inc’s operations are separate and distinct from the operations of the Saltmarsh Financial Advisors,
LLC. Mr. Hall’s time devoted to these other activities may range from 30% to 70% of the time depending on his responsibilities
or position.
Item 5 - Additional Compensation
Michael C. Hall is a licensed insurance agent and may receive separate compensation directly from third-party insurance
companies for insurance products sold to clients. All insurance recommendations will be disclosed as such and differentiated
from investment advisory services. Specific compensation arrangements will be disclosed before any insurance transaction.
Item 6 - Supervision
Saltmarsh Financial Advisors, LLC’s CEO and Executive Committee (Saltmarsh’s Supervisors) supervise Mr. Hall. Saltmarsh’s
Supervisors provide supervision of the investment process and portfolio management of Saltmarsh Financial Advisors, LLC.
Saltmarsh’s CEO, Mr. Lee Bell, may be contacted by calling (850) 435-8300.
Page 16 of 26
Appendix 1 - Brochure Supplement | Saltmarsh Financial Advisors, LLC
Part 2B of Form ADV: Brochure Supplement | August 1, 2024
Item 1 - Cover Page
Saltmarsh Financial Advisors, LLC
900 N. 12th Avenue, Pensacola, FL 32501
Christina L. Doss
900 N. 12th Avenue, Pensacola, FL 32501
(850) 435-8300
(850) 435-8300
This brochure supplement provides information about Christina L. Doss that supplements the Saltmarsh Financial Advisors,
LLC firm brochure. You should have received a copy of that brochure. Please contact George Peaden if you did not receive
Saltmarsh Financial Advisors, LLC firm’s brochure or if you have any questions about the contents of this supplement. Additional
information about Christina L. Doss is available on the SEC’s website at www.adviserinfo.sec.gov.
Item 2 - Educational Background & Business Experience
Christina L. Doss
Date of Birth: August 12, 1962
Education & Licenses:
• Golden Gate University - BS, Management
• Accredited Asset Management Specialist, AAMS®
• NASD Exams: Series 24, 8, 7, 63, 66
• Life Including Variable Annuity & Health Licenses (Florida)
Business:
• 02/19 - Present | Saltmarsh, Cleaveland & Gund, Inc. (previously Saltmarsh, Cleaveland & Gund, P.A.) | Position: Partner
• 08/13 - 08/25 | Saltmarsh Financial Advisors, LLC | Position: Managing Director
• 05/06 - 08/13 | SunTrust Bank | Position: Managing Director, Private Wealth Management/City President of Pensacola
• 08/93 - 04/06 | Charles Schwab | Positions: Registered Investment Specialist, VP/Branch Manager, Senior Sales
Director of Financial Planning, Senior Director Private Client Advised Investing Division
Requirements for Obtaining the AAMS® Credential from the College for Financial Planning®
Each candidate of the AAMS® program is required to pass individual exams in the following subject matter along with a
comprehensive final exam:
• The Asset Management Process
• Investors, Policy & Change
• Risk, Return & Investment Performance
• Asset Allocation & Selection
• Investment Strategies
• Taxation of Investment Products
• Investment Opportunities for an Individual’s Retirement
• Investment Considerations for Small-Business Owners
• Deferred Compensation & Other Benefit Plans for Key Executives
• Insurance Products for Investment Clients
• Estate Planning for Investment Clients
• Regulatory & Ethical Issues for the Investment Professional
Page 17 of 26
Appendix 2 - Brochure Supplement | Saltmarsh Financial Advisors, LLC
Item 3 - Disciplinary Information
Mrs. Doss does not have any disciplinary information to disclose. She has not been party to a) a criminal or civil action in a
domestic, foreign or military court; b) an administrative proceeding before the SEC, any other federal regulatory agency, any
state regulatory agency or any foreign financial regulatory authority; c) a self regulatory proceeding; or d) any other proceeding
in which a professional attainment, designation, or license was revoked.
Item 4 - Other Business Activities
Mrs. Doss is also an employee of Saltmarsh, Cleaveland & Gund, Inc. in which she may; (i) provide operational oversight and
perform other managerial duties; and/or (ii) provide additional services as a representative of that entity. A description of this
company follows:
• Saltmarsh, Cleaveland & Gund, Inc.: Saltmarsh, Cleaveland & Gund, Inc. is a full service accounting and advisory firm
providing a wide range of services to individuals and business clients who desire the personal assistance that can only
come from years of advanced training, technical experience and financial acumen.
Saltmarsh, Cleaveland & Gund, Inc’s operations are separate and distinct from the operations of the Saltmarsh Financial Advisors,
LLC. Mrs. Doss’ time devoted to these other activities may range from 30% to 70% of the time depending on her responsibilities
or position.
Item 5 - Additional Compensation
Christina L. Doss is a licensed insurance agent and may receive separate compensation directly from third-party insurance
companies for insurance products sold to clients. All insurance recommendations will be disclosed as such and differentiated
from investment advisory services. Specific compensation arrangements will be disclosed before any insurance transaction.
Item 6 - Supervision
Saltmarsh Financial Advisors, LLC’s CEO and Executive Committee (Saltmarsh’s Supervisors) supervise Mrs. Doss. Saltmarsh’s
Supervisors provide supervision of the investment process and portfolio management of Saltmarsh Financial Advisors, LLC.
Saltmarsh’s CEO, Mr. Lee Bell, may be contacted by calling (850) 435-8300.
Page 18 of 26
Appendix 2 - Brochure Supplement | Saltmarsh Financial Advisors, LLC
Part 2B of Form ADV: Brochure Supplement | August 1, 2024
Item 1 - Cover Page
Saltmarsh Financial Advisors, LLC
900 N. 12th Avenue, Pensacola, FL 32501
George M. Peaden, Jr.
900 N. 12th Avenue, Pensacola, FL 32501
(850) 435-8300
(850) 435-8300
This brochure supplement provides information about George Peaden that supplements the Saltmarsh Financial Advisors,
LLC firm brochure. You should have received a copy of that brochure. Please contact George Peaden if you did not receive
Saltmarsh Financial Advisors, LLC firm’s brochure or if you have any questions about the contents of this supplement. Additional
information about George Peaden is available on the SEC’s website at www.adviserinfo.sec.gov.
Item 2 - Educational Background & Business Experience
George Peaden
Date of Birth: December 31, 1970
Education & Licenses:
• University of West Florida - BSBA, Finance
• NASD Exams: Series 65
Business:
• 04/01 - Present | Saltmarsh Financial Advisors, LLC | Position: Chief Compliance Officer/Operations
• 04/01 - Present | Saltmarsh, Cleaveland & Gund, Inc. (previously Saltmarsh, Cleaveland & Gund, P.A.) | Position: Chief
Compliance Officer/Operations
Item 3 - Disciplinary Information
Mr. Peaden does not have any disciplinary information to disclose. He has not been party to a) a criminal or civil action in a
domestic, foreign or military court; b) an administrative proceeding before the SEC, any other federal regulatory agency, any
state regulatory agency or any foreign financial regulatory authority; c) a self regulatory proceeding; or d) any other proceeding
in which a professional attainment, designation, or license was revoked.
Item 4 - Other Business Activities
Mr. Peaden is also an employee of Saltmarsh, Cleaveland & Gund, Inc. in which he may; (i) provide operational oversight and
perform other managerial duties; and/or (ii) provide additional services as a representative of that entity. A description of this
company follows:
• Saltmarsh, Cleaveland & Gund, Inc.: Saltmarsh, Cleaveland & Gund, Inc. is a full service accounting and advisory firm
providing a wide range of services to individuals and business clients who desire the personal assistance that can only
come from years of advanced training, technical experience and financial acumen.
Saltmarsh, Cleaveland & Gund, Inc’s operations are separate and distinct from the operations of the Saltmarsh Financial
Advisors, LLC. Mr. Peaden’s time devoted to these other activities may range from 30% to 70% of the time depending on his
responsibilities or position.
Page 19 of 26
Appendix 3 - Brochure Supplement | Saltmarsh Financial Advisors, LLC
Item 5 - Additional Compensation
George Peaden does not receive any additional economic benefit from third parties for providing advisory services.
Item 6 - Supervision
Saltmarsh Financial Advisors, LLC’s CEO and Executive Committee (Saltmarsh’s Supervisors) supervise Mr. Peaden. Saltmarsh’s
Supervisors provide supervision of the investment process and portfolio management of Saltmarsh Financial Advisors, LLC.
Saltmarsh’s CEO, Mr. Lee Bell, may be contacted by calling (850) 435-8300.
Page 20 of 26
Appendix 3 - Brochure Supplement | Saltmarsh Financial Advisors, LLC
Part 2B of Form ADV: Brochure Supplement | August 1, 2024
Item 1 - Cover Page
Saltmarsh Financial Advisors, LLC
900 N. 12th Avenue, Pensacola, FL 32501
Mark Hemby
900 N. 12th Avenue, Pensacola, FL 32501
(850) 435-8300
(850) 435-8300
This brochure supplement provides information about Mark Hemby that supplements the Saltmarsh Financial Advisors,
LLC firm brochure. You should have received a copy of that brochure. Please contact George Peaden if you did not receive
Saltmarsh Financial Advisors, LLC firm’s brochure or if you have any questions about the contents of this supplement. Additional
information about Mark Hemby is available on the SEC’s website at www.adviserinfo.sec.gov.
Item 2 - Educational Background & Business Experience
Mark Hemby
Date of Birth: September 10, 1972
Education & Licenses:
• University of Alabama - MBA, Financial Risk Management
• Davidson College - BA, Philosophy
• Charter Financial Analyst, CFA®
• CERTIFIED FINANCIAL PLANNER™, CFP®
Business:
• 01/23 - Present | Saltmarsh Financial Advisors, LLC. | Position: Senior Advisor
• 01/23 - Present | Saltmarsh, Cleaveland & Gund, Inc. (previously Saltmarsh, Cleaveland & Gund, P.A.) | Position:
Senior Advisor
• 10/20 - 01/23 | Saltmarsh Financial Advisors, LLC. | Position: Advisor
• 10/20 - 01/23 | Saltmarsh, Cleaveland & Gund, Inc. (previously Saltmarsh, Cleaveland & Gund, P.A.) | Position: Advisor
• 03/15 - 10/20 | Taziki’s Mediterranean Cafe | Position: Franchisee - Owner Operator
• 08/14 - 03/15 | Bryant Bank Capital Markets | Position: SVP - Head of Sales
• 08/10 - 08/13 | Steme, Agee & Leach, Inc. | Position: SVP, Fixed Income Division - Institutional Sales
• 05/00 - 08/10 | BBVA Compass | Position: SVP, Financial Risk Management Group - Head of Sales and Marketing
• 08/99 - 05/00 | Salomon Smith Barney | Position: Capital Markets Credit Associate
Requirements for Obtaining the CFP® Credential from the Certified Financial Planner Board of Standards, Inc.
Each candidate is required to meet all of the following requirements:
• A bachelor’s degree (or higher) from an accredited college or university
•
Three years of full-time personal financial planning experience or the equivalent part-time experience (2,000 hours
equals one year full-time).
• Completing coursework on financial planning through a CFP® Board Registered Program
• Agreed to adhere to high ethical and professional standards for the practice of financial planning and to act as a
fiduciary when providing financial advice to your client, always putting their best interests first.
Item 3 - Disciplinary Information
Mr. Hemby does not have any disciplinary information to disclose. He has not been party to a) a criminal or civil action in a
domestic, foreign or military court; b) an administrative proceeding before the SEC, any other federal regulatory agency, any
state regulatory agency or any foreign financial regulatory authority; c) a self regulatory proceeding; or d) any other proceeding
in which a professional attainment, designation, or license was revoked.
Page 21 of 26
Appendix 4 - Brochure Supplement | Saltmarsh Financial Advisors, LLC
Item 4 - Other Business Activities
Mr. Hemby is also an employee of Saltmarsh, Cleaveland & Gund, Inc. in which he may; (i) provide operational oversight and
perform other managerial duties; and/or (ii) provide additional services as a representative of that entity. A description of this
company follows:
• Saltmarsh, Cleaveland & Gund, Inc.: Saltmarsh, Cleaveland & Gund, Inc. is a full service accounting and advisory firm
providing a wide range of services to individuals and business clients who desire the personal assistance that can only
come from years of advanced training, technical experience and financial acumen.
Saltmarsh, Cleaveland & Gund, Inc’s operations are separate and distinct from the operations of the Saltmarsh Financial
Advisors, LLC. Mr. Hemby’s time devoted to these other activities may range from 30% to 70% of the time depending on his
responsibilities or position.
Item 5 - Additional Compensation
Mark Hemby does not receive any additional economic benefit from third parties for providing advisory services.
Item 6 - Supervision
Saltmarsh Financial Advisors, LLC’s CEO and Executive Committee (Saltmarsh’s Supervisors) supervise Mr. Hemby. Saltmarsh’s
Supervisors provide supervision of the investment process and portfolio management of Saltmarsh Financial Advisors, LLC.
Saltmarsh’s CEO, Mr. Lee Bell, may be contacted by calling (850) 435-8300.
Page 22 of 26
Appendix 4 - Brochure Supplement | Saltmarsh Financial Advisors, LLC
Part 2B of Form ADV: Brochure Supplement | August 1, 2024
Item 1 - Cover Page
Saltmarsh Financial Advisors, LLC
900 N. 12th Avenue, Pensacola, FL 32501
Pierce A. Broscious
900 N. 12th Avenue, Pensacola, FL 32501
(850) 435-8300
(850) 435-8300
This brochure supplement provides information about Pierce Broscious that supplements the Saltmarsh Financial Advisors,
LLC firm brochure. You should have received a copy of that brochure. Please contact George Peaden if you did not receive
Saltmarsh Financial Advisors, LLC firm’s brochure or if you have any questions about the contents of this supplement. Additional
information about Pierce Broscious is available on the SEC’s website at www.adviserinfo.sec.gov.
Item 2 - Educational Background & Business Experience
Pierce Broscious
Date of Birth: August 30, 1996
Education & Licenses:
• University of Georgia - BBA, Finance
• NASD Exams: Series 65
• CERTIFIED FINANCIAL PLANNER™, CFP®
Business:
• 01/19 - Present | Saltmarsh Financial Advisors, LLC | Position: Associate Advisor
• 10/18 - Present | Saltmarsh, Cleaveland & Gund, Inc. (previously Saltmarsh, Cleaveland & Gund, P.A.) | Position:
Associate Advisor
• 07/18 - 10/18 | Paytech Commercial | Position: Data Analyst Intern
• 01/17 - 08/17 | Ace Hardware | Position: Sales Associate
• 05/12 - 08/17 | Firehouse Subs | Position: Crew Member/Cashier
Requirements for Obtaining the CFP® Credential from the Certified Financial Planner Board of Standards, Inc.
Each candidate is required to meet all of the following requirements:
• A bachelor’s degree (or higher) from an accredited college or university
•
Three years of full-time personal financial planning experience or the equivalent part-time experience (2,000 hours
equals one year full-time).
• Completing coursework on financial planning through a CFP® Board Registered Program
• Agreed to adhere to high ethical and professional standards for the practice of financial planning and to act as a
fiduciary when providing financial advice to your client, always putting their best interests first.
Item 3 - Disciplinary Information
Mr. Broscious does not have any disciplinary information to disclose. He has not been party to a) a criminal or civil action in a
domestic, foreign or military court; b) an administrative proceeding before the SEC, any other federal regulatory agency, any
state regulatory agency or any foreign financial regulatory authority; c) a self regulatory proceeding; or d) any other proceeding
in which a professional attainment, designation, or license was revoked.
Page 23 of 26
Appendix 5 - Brochure Supplement | Saltmarsh Financial Advisors, LLC
Item 4 - Other Business Activities
Mr. Broscious is also an employee of Saltmarsh, Cleaveland & Gund, Inc. in which he may; (i) provide operational oversight and
perform other managerial duties; and/or (ii) provide additional services as a representative of that entity. A description of this
company follows:
• Saltmarsh, Cleaveland & Gund, Inc.: Saltmarsh, Cleaveland & Gund, Inc. is a full service accounting and advisory firm
providing a wide range of services to individuals and business clients who desire the personal assistance that can only
come from years of advanced training, technical experience and financial acumen.
Saltmarsh, Cleaveland & Gund, Inc’s operations are separate and distinct from the operations of the Saltmarsh Financial
Advisors, LLC. Mr. Broscious’ time devoted to these other activities may range from 30% to 70% of the time depending on his
responsibilities or position.
Item 5 - Additional Compensation
Pierce Broscious does not receive any additional economic benefit from third parties for providing advisory services.
Item 6 - Supervision
Saltmarsh Financial Advisors, LLC’s CEO and Executive Committee (Saltmarsh’s Supervisors) supervise Mr. Broscious.
Saltmarsh’s Supervisors provide supervision of the investment process and portfolio management of Saltmarsh Financial
Advisors, LLC. Saltmarsh’s CEO, Mr. Lee Bell, may be contacted by calling (850) 435-8300.
Page 24 of 26
Appendix 5 - Brochure Supplement | Saltmarsh Financial Advisors, LLC
Part 2B of Form ADV: Brochure Supplement | August 1, 2024
Item 1 - Cover Page
Saltmarsh Financial Advisors, LLC
900 N. 12th Avenue, Pensacola, FL 32501
Sarah K. Horne
900 N. 12th Avenue, Pensacola, FL 32501
(850) 435-8300
(850) 435-8300
This brochure supplement provides information about Sarah Horne that supplements the Saltmarsh Financial Advisors,
LLC firm brochure. You should have received a copy of that brochure. Please contact George Peaden if you did not receive
Saltmarsh Financial Advisors, LLC firm’s brochure or if you have any questions about the contents of this supplement. Additional
information about Sarah Horne is available on the SEC’s website at www.adviserinfo.sec.gov.
Item 2 - Educational Background & Business Experience
Sarah Horne
Date of Birth: April 15, 1994
Education & Licenses:
• Auburn University - M. Ed., Administration of Highter Education
• Auburn University - B.A., Journalism
• NASD Exams: Series 65, 7
• CERTIFIED FINANCIAL PLANNER™, CFP®
Business:
• 01/22 - Present | Saltmarsh Financial Advisors, LLC. | Position: Associate Advisor
• 01/22 - Present | Saltmarsh, Cleaveland & Gund, Inc. (previously Saltmarsh, Cleaveland & Gund, P.A.) | Position:
Associate Advisor
• 02/21 - 01/22 | American Heritage Financial, LLC | Position: Financial Services Representative
• 05/18 - 02/21 | University of West Florida | Position: Career Education Coordinator
• 05/17 - 05/18 | University of Alabama in Huntsville | Position: Career Coordinator
Requirements for Obtaining the CFP® Credential from the Certified Financial Planner Board of Standards, Inc.
Each candidate is required to meet all of the following requirements:
• A bachelor’s degree (or higher) from an accredited college or university
•
Three years of full-time personal financial planning experience or the equivalent part-time experience (2,000 hours
equals one year full-time).
• Completing coursework on financial planning through a CFP® Board Registered Program
• Agreed to adhere to high ethical and professional standards for the practice of financial planning and to act as a
fiduciary when providing financial advice to your client, always putting their best interests first.
Item 3 - Disciplinary Information
Mrs. Horne does not have any disciplinary information to disclose. She has not been party to a) a criminal or civil action in a
domestic, foreign or military court; b) an administrative proceeding before the SEC, any other federal regulatory agency, any
state regulatory agency or any foreign financial regulatory authority; c) a self regulatory proceeding; or d) any other proceeding
in which a professional attainment, designation, or license was revoked.
Page 25 of 26
Appendix 6 - Brochure Supplement | Saltmarsh Financial Advisors, LLC
Item 4 - Other Business Activities
Mrs. Horne is also an employee of Saltmarsh, Cleaveland & Gund, Inc. in which she may; (i) provide operational oversight and
perform other managerial duties; and/or (ii) provide additional services as a representative of that entity. A description of this
company follows:
• Saltmarsh, Cleaveland & Gund, Inc.: Saltmarsh, Cleaveland & Gund, Inc. is a full service accounting and advisory firm
providing a wide range of services to individuals and business clients who desire the personal assistance that can only
come from years of advanced training, technical experience and financial acumen.
Saltmarsh, Cleaveland & Gund, Inc’s operations are separate and distinct from the operations of the Saltmarsh Financial Advisors,
LLC. Mrs. Horne time devoted to these other activities may range from 30% to 70% of the time depending on his responsibilities
or position.
Item 5 - Additional Compensation
Sarah Horne does not receive any additional economic benefit from third parties for providing advisory services.
Item 6 - Supervision
Saltmarsh Financial Advisors, LLC’s CEO and Executive Committee (Saltmarsh’s Supervisors) supervise Mrs. Horne. Saltmarsh’s
Supervisors provide supervision of the investment process and portfolio management of Saltmarsh Financial Advisors, LLC.
Saltmarsh’s CEO, Mr. Lee Bell, may be contacted by calling (850) 435-8300.
Page 26 of 26
Appendix 6 - Brochure Supplement | Saltmarsh Financial Advisors, LLC
Michael Hall, CFP®
Managing Director
michael.hall@saltmarshfa.com
Christina L. Doss, AAMS
Partner
christina.doss@saltmarshfa.com
George M. Peaden, Jr.
Chief Compliance Officer/Operations
george.peaden@saltmarshfa.com
Mark Hemby, CFA®, CFP®
Senior Advisor
mark.hemby@saltmarshfa.com
Pierce Broscious, CFP®
Associate Advisor
pierce.broscious@saltmarshfa.com
Sarah Horne, CFP®
Associate Advisor
sarah.horne@saltmarshfa.com
saltmarshfa.com | (800) 477-7458
900 N. 12th Avenue | Pensacola, Florida 32501
201 N. Franklin Street, Suite 1625 | Tampa, Florida 33602
Saltmarsh Financial Advisors, LLC operates in connection with the brand Saltmarsh. Saltmarsh is the brand name under which Saltmarsh CPAs, Inc. and Saltmarsh,
Cleaveland & Gund provide professional services. Saltmarsh CPAs, Inc. and Saltmarsh, Cleaveland & Gund practice as an alternative practice structure in accordance with
the AICPA Code of Professional Conduct and applicable law, regulations and professional standards. Saltmarsh CPAs, Inc. is a licensed independent CPA firm that pro-
vides attest services to its clients. Saltmarsh, Cleaveland & Gund and its subsidiary entities, which are not licensed CPA firms, provide tax, advisory, and other non-attest
services to its clients. The entities falling under the Saltmarsh brand are independently owned and are not liable for the services provided by any other entity providing the
services under the Saltmarsh brand. Our use of the terms “our firm” and “we” and “us” and terms of similar import, denote the alternative practice structure conducted by
Saltmarsh CPAs, Inc. and Saltmarsh, Cleaveland & Gund.