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Firm Brochure
Form ADV Part 2A
Firm Brochure – Form ADV Part 2A
Sanctuary Financial Planning, LLC
601 South Kings Drive, Suite F-155
Charlotte, NC 28204
(704) 705-8773
www.sanctuaryfp.com
April 24, 2026
Item 1: Cover Page
This Brochure provides information about the qualifications and business practices of Sanctuary Financial
Planning, LLC. If you have any questions about the contents of this Brochure, please contact us at (704) 705-
8773. The information in this Brochure has not been approved or verified by the United States Securities and
Exchange Commission (“SEC”) or by any state securities authority.
Sanctuary Financial Planning, LLC is a registered investment adviser. Registration does not imply a certain level
of skill or training.
Additional information about Sanctuary Financial Planning, LLC also is available on the SEC’s website at
www.adviserinfo.sec.gov, which can be found using the firm’s CRD number, 325857.
Item 2: Material Changes
We initially provide you with a copy of our Brochure when we enter into an agreement with you. On an annual
basis, we will provide you with a Summary of Material Changes within 120 days of our fiscal year end. In the
alternative, we may choose to provide you with a complete copy of our Brochure.
We will promptly update this Brochure when material changes occur. Material changes are summarized in this
section. In the future, any material changes made during the year will be reported here.
Since our last annual amendment dated March 24, 2026, we have not made any material changes.
Note that we may have made other changes that are editorial in nature, to correct grammatical or typographical
errors, to provide additional information or clarifications, or to correct formatting issues. We do not consider these
changes to be material.
You may request a current copy of our Brochure at any time without charge by contacting us at (704) 705-8773.
You may also obtain a copy of our current Brochure from the SEC’s website at www.adviserinfo.sec.gov, which
can be found using the firm’s CRD number, 325857.
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Item 3: Table of Contents
Firm Brochure – Form ADV Part 2A ................................................................................................................................................. 1
Item 1: Cover Page ........................................................................................................................................................................................ 1
Item 2: Material Changes.......................................................................................................................................................................... 2
Item 3: Table of Contents ........................................................................................................................................................................ 3
Item 4: Advisory Business ........................................................................................................................................................................ 4
Item 5: Fees and Compensation ............................................................................................................................................................7
Item 6: Performance-Based Fees and Side-By-Side Management..................................................................................... 10
Item 7: Types of Clients .......................................................................................................................................................................... 10
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss ................................................................................. 11
Item 9: Disciplinary Information .......................................................................................................................................................... 13
Item 10: Other Financial Industry Activities and Affiliations .................................................................................................... 13
Item 11: Code of Ethics, Participation or Interest in Client Transactions, and Personal Trading .................................. 13
Item 12: Brokerage Practices .................................................................................................................................................................. 14
Item 13: Account Reviews ....................................................................................................................................................................... 16
Item 14: Client Referrals and Compensation .................................................................................................................................. 16
Item 15: Custody ......................................................................................................................................................................................... 16
Item 16: Investment Discretion ............................................................................................................................................................ 17
Item 17: Proxy Voting ............................................................................................................................................................................... 18
Item 18: Financial Condition ................................................................................................................................................................. 18
Brochure Supplement – Form ADV Part 2B ............................................................................................................................... 19
James Charles............................................................................................................................................................................................... 19
Sarah Charles .............................................................................................................................................................................................. 22
Alex Mathews .............................................................................................................................................................................................. 25
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Item 4: Advisory Business
Who We Are
Sanctuary Financial Planning, LLC (“SFP”) is a financial advisory firm based in North Carolina. We are a limited
liability company founded in March 2023 and first became registered as an investment adviser in April 2023. Our
firm is owned by James (“Jim”) Charles and Sarah Charles. Jim Charles also serves as our Chief Compliance Officer
(“CCO”).
At Sanctuary, we’re a fee-only fiduciary firm. That means our only compensation comes directly from the
transparent flat fee our clients pay us. We do not earn commissions, referral fees, or any other form of
compensation from outside companies.
We provide comprehensive wealth management (including integrated financial planning and investment
management) under one flat annual fee. This single fee covers all aspects of your financial life—from building and
maintaining your financial plan to managing your investment accounts.
We do not charge asset-based fees or receive payment based on the size of your portfolio. Our advice is
completely independent and aligned with your best interests.
While we may recommend outside professionals—such as attorneys, tax advisors, or insurance agents, when
appropriate—clients are never required to work with any particular provider, and we receive no financial benefit
from such referrals.
As a fiduciary, we are legally and ethically obligated to act in your best interest at all times. We believe in delivering
advice with clarity, transparency, and a deep commitment to your financial well-being.
Our Services
We tailor our advisory services to the individual needs and life stages of our clients. We provide financial planning
services primarily through virtual consultations and deliver comprehensive wealth management under one flat
annual fee. This structure keeps your costs simple and predictable while allowing us to deliver ongoing, holistic
advice.
Key Principles of Our Advisory Services
No Product Sales: We do not sell financial products. If we recommend investments, insurance, or legal
services, you are free to choose any provider you prefer.
Fee-Only — No AUM or Commissions: We do not charge fees based on a percentage of assets under
management (“AUM”), and we do not receive commissions or compensation from third-parties. Our only
compensation comes directly from the transparent flat fee you pay for ongoing advice and investment
management.
Client Partnership: We believe financial planning works best as an ongoing partnership. You’ll have
continuous access to our team for strategy updates, questions, and guidance as your life evolves.
Comprehensive Wealth Management
Our all-inclusive service – everything you need to manage your financial life with confidence and clarity.
Who This Is For
Comprehensive Wealth Management is designed for clients who want a trusted partner to guide them through
all aspects of their financial life—not just a single question or project.
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You may not need everything we offer right away, but over time, most clients benefit from the full scope of our
services: planning for retirement, managing investments, optimizing taxes, coordinating estate strategies, and
navigating life's transitions.
If you're looking for ongoing advice, proactive guidance, and a team that grows with you as your life evolves, this
is the right fit.
What's Included
Integrated Financial Planning
Financial planning isn't a one-time event or a 500-page report gathering dust on the shelf. It’s a process. Life
unfolds. Priorities shift. Needs—and laws—change. That's why our approach to planning is to grow with you,
supported by regular check-ins, proactive tax strategy, and year-round access to our team.
We deliver financial planning through a structured yet flexible process – designed to adapt as your life evolves.
Over time, your plan may include:
Developing a Statement of Financial Purpose to serve as your “North Star”
Cash Flow & Spending Strategy: Building a spending and savings plan that fits your lifestyle and aligns
with your goals
Retirement & Financial Independence: Mapping out your path to financial independence and helping
you design a meaningful life after work
Education Planning: Clarifying how to fund your children's education while balancing other priorities
Investment Alignment: Ensuring your investments reflect your values, goals, and risk tolerance
Tax Optimization: Reducing tax surprises and optimizing income strategies—including Roth conversions,
RMD planning, and year-ahead tax projections
Risk Management & Protection: Making sure you're protected when life throws a curveball—insurance,
estate documents, and contingency planning
Estate & Legacy Coordination: Coordinating your estate wishes, legacy goals, and charitable giving
strategies
You will receive a personalized planning summary, actionable recommendations, and the ongoing support to
follow through—all designed to help you live well, with clarity and confidence.
Investment Management
Your financial plan sets the destination. Your investments help fund the journey.
We manage your investment portfolio on a discretionary basis, meaning we can implement changes to your
portfolio without advance notice or approval. This allows us to manage your investments efficiently and in
alignment with your goals, risk profile, and time horizon.
Our investment management includes:
Portfolio Implementation: We build and implement a low-cost, globally diversified, evidence-based
investment strategy tailored to your financial plan, risk profile and time horizon.
Ongoing Monitoring and Rebalancing: We continuously monitor your portfolio and rebalance as needed
to maintain your target allocation and keep your investments aligned with your goals.
Tax-Smart Management: We employ strategies like tax-loss harvesting and thoughtful portfolio
transitions to help you keep more of what you earn.
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Quarterly Performance Reporting: You’ll receive detailed performance reports through our secure client
portal, where you can view your portfolio’s allocation, performance, and progress toward your goals at
any time.
Secure Online Access: Your client portal provides 24/7 access to your investment accounts, performance
reports, and a document vault – all in one place.
In limited cases we may offer non-discretionary investment management if required by your specific
circumstances.
Investment Philosophy and Limitations
We generally employ or recommend long-term buy-and-hold investment strategies, using diversification and
research-backed methods of analysis. We will typically recommend mutual funds and exchange-traded funds for
our clients’ investment portfolios, but we could also recommend other types of investments, when appropriate
based on a client’s circumstances.
Given the nature of our investment philosophy, we do not offer:
Individual stock selection or analysis
Cryptocurrency transactions or custody
If you come to us with any of these already in place, we may either help you unwind them or simply exclude
those assets from ongoing management.
Investment Restrictions
You may request reasonable restrictions on investments recommendations by submitting them in writing. While
we make every effort to accommodate such requests, certain investment vehicles—such as mutual funds and
exchange-traded funds—may limit our ability to enforce underlying restrictions due to their structure. If we’re
unable to apply a requested restriction, we’ll let you know.
See Item 8 below for additional information on our portfolio management practices.
Important Information About Assumptions and Accuracy
Our financial plans and investment strategies rely on the information you provide. If that information is
incomplete or inaccurate, the recommendations we develop may not be appropriate for your situation. All
planning is based on reasonable assumptions about market performance, inflation, interest rates, and other
economic factors. These assumptions are informed by historical data, but we do not—and cannot—guarantee
future results or outcomes.
Hourly Financial Planning and Consulting
For clients who prefer flexibility or have a specific question in mind, we offer financial planning and consulting on
an hourly basis. Hourly engagements are well-suited for:
Focused planning needs (e.g., pension decisions, portfolio reviews)
Single-scenario modeling
One-time planning needs without an ongoing commitment
The number of hours required depends on the scope and complexity of the work. Factors that may influence
complexity include: multiple investment accounts; business ownership; equity compensation (e.g., stock options,
restricted stock units), and major life events, such as divorce, inheritance, or relocation.
Hourly engagements include a written summary of recommendations and 30 days of follow-up support.
Additional support can be provided upon request, or you may re-engage at any time.
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Speaking Engagements
Sarah Charles and Jim Charles, founders of SFP, are public speakers and educators. They may be engaged to
provide presentations on financial topics such as women’s financial confidence, the value of advice, personal
finance strategies, financial intimacy for couples, the transition from work to what’s next, and general financial
planning and investment principles. These engagements are educational in nature and do not include
individualized investment advice.
Wrap Fee Programs
We do not participate in wrap fee programs.
Assets Under Management
As of April 23rd, 2026, we had a total of $100,173,006 in assets under management, with $41,426,897 managed
on a discretionary basis and $60,746,109 on a non-discretionary basis. This section will be updated at least
annually to reflect our assets under management as of December 31 each year.
Item 5: Fees and Compensation
Our Fee Structure
We offer both flat-fee and hourly pricing models, depending on the type of service and the complexity of your
financial needs. All fees are disclosed in advance and outlined in your advisory agreement. Fees are generally not
negotiable, though SFP may offer discounts, custom fee arrangements, or fee waivers at our discretion. Some
clients may have different fee schedules or fee structures than those described in this Brochure. Your specific fee
is outlined in your advisory agreement. You may be able to obtain similar services at a lower cost from other
providers.
No fee increases will occur without your prior consent. However your fee is subject to an annual adjustment to
reflect changes in the cost of delivering services. This adjustment will generally be in line with the Consumer Price
Index (CPI) or a similar inflation measure, ensuring the sustainability of our practice and our ability to continue
delivering exceptional service.
We will notify you of any adjusted fee at least 30 days prior to the effective date and request your written approval
before implementing the change as required by law. Below is an overview of our standard fee structures.
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Engagement Structure and Billing Practices
Comprehensive Wealth Management
Comprehensive Wealth Management is an ongoing relationship designed to support you as your life evolves. Your
engagement continues year after year unless either party provides written notice of termination. The annual fee
for this service is typically $9,800 and includes everything outlined in Item 4. We find that through our
standardized process, this fee fits most clients’ needs. However, we reserve the right to increase or decrease this
fee based on the complexity of your financial situation. Complexity reflects the time, expertise, and coordination
to deliver comprehensive advice, and considers factors such as the number and type of investment accounts;
business or property ownership; marital or family relationships; and other planning needs.
Billing
Fees are billed quarterly in advance ($2,450/quarter) and debited directly from your investment accounts held at
Charles Schwab. We use a staggered billing cycle, so your billing cycle begins in the month you sign your Wealth
Management Agreement and continues quarterly from that date.
You will be billed on one of the following quarterly schedules:
January / April / July / October
February / May / August / November
March / June / September / December
For example, if you sign your agreement in March, you'll be billed in March, June, September, and December. Your
first quarterly fee will be debited once your accounts are funded and transferred to Schwab. Subsequent quarterly
fees will be debited around the 8th of each billing month.
Fee Adjustments
Your fee is subject to an annual adjustment to reflect changes in the cost of delivering services. This adjustment
will generally be in line with the Consumer Price Index for All Urban Consumers (CPI-U), ensuring the
sustainability of our practice and our ability to continue delivering exceptional service.
Any fee changes will be communicated in writing at least 30 days in advance.
If your situation changes significantly mid-year—such as a major life event, a substantial increase in portfolio
complexity, or coordination needs—we may review and adjust your fee at any time. We'll discuss any potential
changes with you in advance, and your written approval is required before any adjustment takes effect.
Hourly Financial Planning and Consulting
Hourly services are billed at the following standard rates:
Jim Charles, CFA, CFP® Managing Principal - $550/hour
Sarah Charles CSRIC®, AIF®, Managing Principal - $550/hour
Alex Mathews, Associate Financial Advisor - $150/hour
We typically require a minimum of six billable hours for new clients but may waive this at our discretion. Returning
clients have no minimum and are billed for actual hours worked.
Prior to engagement, we will provide you with an estimated number of hours required to complete the project,
based upon complexity of the analysis, scope of the project, or the research required to provide services, among
other factors we deem relevant.
We will bill you for the actual time spent on the project, which may be higher or lower than the estimate provided.
Hours will be assessed in six-minute increments, and a partial increment will be treated as a whole. In certain
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cases, SFP may outsource planning work to specialized contractors who bill at a lower rate; in such cases, the
client will be charged for the work done at the contractor rate. Fees are billed monthly in arrears and are due upon
receipt of the invoice. The engagement will end upon delivery of the final report.
Speaking Engagements
Due to the wide variance in the complexity, content, and scope of speaking engagements, fees are negotiable on
an individual basis and may range from $0 to $10,000. Fees could vary based on the topic, audience size, and
preparation time. Speaking engagements may be provided on a pro bono basis at our discretion. Fees are paid at
the completion of the engagement. In some cases, we may require a partial payment in advance to cover any
travel expenses or work performed in advance of the engagement.
Payment Methods
Comprehensive Wealth Management
Fees are debited directly from your investment accounts held at Charles Schwab, billed quarterly in advance.
In limited circumstances, you may request to pay via ACH through our secure online payment platform,
AdvicePay.
Hourly Financial Planning and Consulting
Fees are paid via electronic funds transfer through our secure third-party payment processor, AdvicePay.
You will receive a secure payment portal and will input your payment information directly. SFP does not have
access to your payment credentials at any time.
New clients: A deposit equal to 6 hours of service (billed at the primary planner’s rate) is due upfront. We expect
you to use the time you’ve paid for; however, if your project is completed in fewer than 6 hours, the balance will
be refunded to you. Work will be completed within six months of engagement.
Additional hours (if any) are billed monthly in arrears at the beginning of the month.
Returning clients: Fees are billed monthly in arrears for actual hours worked.
Speaking Engagements
Fees are paid via check, electronic funds transfer, or as otherwise agreed upon at the time of engagement.
Other Fees You May Incur
While working with us, you may encounter additional third-party fees, such as: custodial fees or brokerage
commissions, transaction fees (such as wire transfer or fund redemption fees), transfer taxes, investment product
fees (such as mutual funds and exchange-traded funds), other professional fees (such as attorneys or
accountants), and other related costs and expenses. These fees are separate from and in addition to SFP’s
advisory fees, and we do not receive any portion of these fees.
Item 12 below describes the factors we consider when recommending custodians for your brokerage accounts
and determining the reasonableness of their compensation (such as commissions). We do not receive
compensation for the sale of securities or other investment products, for referral fees, or from third-party financial
products or services.
Cancellation and Refunds
Comprehensive Wealth Management
You may terminate your Wealth Management Agreement at any time with written notice. The final fee will be
prorated based on the number of days services were provided during the billing period. After deducting the final
fee, the balance of any prepaid fees will be refunded to you promptly via the original payment method or check.
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We will provide you with any completed deliverables. However, please note if the advisory agreement is
terminated prior to completion, the scope and/or soundness of any analysis or other work product made prior to
completion could be limited, inaccurate, or incomplete due to the early termination.
Hourly Financial Planning and Consulting
Hourly engagements may be cancelled at any time with written notice. Fees will be billed for work performed
and will be due upon receipt of the final invoice.
We will provide you with any completed deliverables. However, please note that if the engagement is terminated
prior to completion, the scope and/or soundness of any analysis or other work product made prior to termination
could be limited, inaccurate, or incomplete due to the early termination.
Speaking Engagements
Speaking engagements may be cancelled at any time with written notice. If a partial payment is paid in advance,
we will refund you the balance after deducting any non-refundable travel expenses incurred and for work already
performed prior to the engagement (billed at $550/hour). Refunds will be made promptly via the original
payment method or check.
Item 6: Performance-Based Fees and Side-By-Side Management
We do not charge performance-based fees, which are fees based on a share of capital gains in your account. In
addition, we do not perform side-by-side management, which refers to the practice of simultaneously managing
accounts that pay performance-based fees (such as a hedge fund) and those that do not.
Item 7: Types of Clients
We provide financial planning and investment management services to individuals, high net worth individuals,
charitable organizations, trusts, and estates. We also provide speaking engagements to businesses and other
organizations. There are no minimum income or net worth requirements to become a client of SFP but we focus
on working with accomplished individuals and couples who have spent decades building successful careers and
meaningful wealth—and are now entering a chapter where the decisions are more complex and the stakes are
higher.
Comprehensive Wealth Management
Our Comprehensive Wealth Management service is designed for clients who want a trusted, long-term partner
to guide them through all aspects of their financial life. This service is most appropriate for clients who:
Value ongoing advice and proactive guidance over transactional support
Have or are building investable assets that benefit from professional management
Are navigating significant financial decisions—such as career transitions, retirement planning, tax
optimization, or legacy planning
Want a simplified, all-inclusive fee structure rather than paying by the hour or based on assets under
management
There are no minimum income or asset requirements to work with us. However, given the nature of our flat-fee
model, our services are generally most cost-effective for clients with investable assets and financial complexity
that benefit from comprehensive planning and investment management.
Hourly Financial Planning and Consulting
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Our hourly planning services are available to clients who prefer project-based guidance or have a specific financial
question or decision to address.
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
Methods of Analysis
When analyzing and recommending investments and strategies to our clients, we use the below methods of
analysis:
Modern Portfolio Theory
We base our investment recommendations on Modern Portfolio Theory, a Nobel-prize winning investment
methodology widely used by institutional investors. Modern Portfolio Theory is based on the following principles:
Risk and Return: There are trade-offs between risk and return. Risk and investment return are related
and an increase in risk requires an increased expected return.
Market Efficiency: Securities are fairly priced based on information available to all investors.
Portfolio Design: The design of the portfolio, such as asset allocation, is more important than the
selection of individual stocks.
Long-Term Investing: Holding investments over long periods of time (such as many years) improves
success.
Diversification: Spreading investments across asset classes and geographic regions reduces risk.
Mutual Fund and Exchange-Traded Fund Analysis
When analyzing mutual funds and exchange-traded funds, SFP evaluates investment options using various
sources, including, but not limited to, financial publications, investment analysis software, corporate rating
services, fund prospectuses and regulatory filings, and research from Dimensional Fund Advisors.
Investment Strategies
SFP follows a long-term, buy-and-hold investment strategy. We believe clients are best served by low-cost,
globally diversified portfolios that prioritize asset allocation over market timing. Whenever possible, we use
mutual funds and exchange-traded funds to keep costs low and efficiently maintain broad market exposure.
Index Investing
Index investing involves building a portfolio using low-cost funds that track specific market indexes. This approach
helps investors capture broad market performance while keeping costs low. Index investing is known for its low
fees, minimal trading activity, and tax efficiency, making it a simple and effective way to invest over the long term.
Systematic Active (Factor-Based) Investing
While index investing provides a strong foundation, we also recognize the benefits of systematic active investing,
sometimes called factor-based investing. This strategy is based on decades of academic research and focuses on
capturing reliable sources of expected returns, such as value, size, and profitability. Unlike traditional active
investing, which relies on stock picking or market timing, systematic active investing uses a structured, rules-based
approach to emphasize investments with favorable characteristics while maintaining broad diversification. This
evidence-driven strategy aims to enhance returns while keeping costs and taxes low.
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Asset Allocation
Asset allocation is the process of spreading investments across different asset classes, such as stocks, bonds, and
cash, to balance risk and return. A well-diversified portfolio combines investments with different characteristics,
helping to reduce the impact of market ups and downs. While asset allocation helps manage risk, it does not
eliminate it, and an improper mix of assets can lead to underperformance. Regular reviews help ensure that the
strategy aligns with an investor’s long-term goals.
Risks of Loss
All investments come with risk, and you could lose some or all of your original investment. It is important to be
financially prepared for this possibility. While all investments involve some level of risk, some carry higher risks or
costs than others. There is no guarantee that your investment strategy will help you reach your goals, nor can we
promise profits or protection from losses. If you are investing in a fund or other financial product, we encourage
you to read the prospectus or offering documents to fully understand the risks involved.
General Risks
General risks associated with investing include, but are not limited to:
Market Risk: Investments may lose value due to market declines.
Strategy Risk: Investment strategies or techniques may not work as intended.
Small and Medium Cap Company Risk: Investments in smaller companies are often more volatile and
less liquid than investments in larger companies.
Turnover Risk: Frequent trading can result in higher transaction costs and in higher taxes, which may
negatively affect the account’s performance.
Limited Markets: Certain securities may be less liquid (that is, harder to sell or buy) and their prices may
be more volatile.
Interest Rate Risk: Bond prices generally fall when interest rates rise, and the value may fall below par
value of the principal investment. In general, bonds with longer maturities are more sensitive to price
changes.
Reinvestment Risk: When interest rates decline, investors may have to reinvest interest payments or
principal at lower rates, reducing potential returns.
Legal or Legislative Risk: Legislative changes or court rulings may impact the value of investments.
Inflation: Inflation may erode the buying power of your investment portfolio, even if the dollar value of
your investments remains the same.
Investment-Specific Risks
Apart from the general risks outlined above which apply to all types of investments, specific securities may have
other risks, including, but not limited to:
Exchange-Traded Funds: Exchange-traded funds hold securities to match the price performance of a
specific market index or commodity price and are subject to the same market risks as the index or sector
they are designed to track. Their prices may differ from the net asset value and their trading may be
halted.
Mutual Funds: Investors could have to pay taxes on capital gains distribution received by the mutual fund
but not distributed to the investor, which may reduce the client’s overall returns.
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Item 9: Disciplinary Information
As a registered investment adviser, we are required to disclose material facts about any legal or disciplinary event
that could be material to your evaluation of our advisory business or of the integrity of our management
personnel. We do not have any legal or disciplinary events regarding our firm or our management personnel to
disclose.
Item 10: Other Financial Industry Activities and Affiliations
Our firm and its management are not registered as broker-dealers or representatives of broker-dealers, nor are
we in the process of registering as such. This means we do not buy or sell securities for clients for a commission
like a brokerage firm would. Similarly, we are not registered as a futures commission merchant, commodity pool
operator, commodity trading advisor, or in any role associated with one these entities.
Depending on your needs, we may suggest that you work with a separate, independent brokerage firm to handle
the custody and trading of your investments. We have established relationships with certain custodians to help
manage your accounts, and you can find more details about these arrangements in Item 12 below.
Beyond these disclosed relationships, we do not have any affiliations with other financial firms that could create
significant conflicts of interest with our clients. The only outside relationships we maintain are with contracted
service providers who assist us in serving our clients.
Item 11: Code of Ethics, Participation or Interest in Client Transactions, and
Personal Trading
Code of Ethics
As a fiduciary, we are legally required to act in your best interest. To ensure this, we have adopted a formal Code
of Ethics that guides our business practices. Acting in your best interest is at the heart of our ethical commitment
and the foundation of how we operate. At SFP, we go beyond simply following the law—we are committed to
acting with transparency, excellence, and responsibility in everything we do. We hold ourselves to the highest
ethical standards, guided by the following principles:
Integrity: We provide professional services with honesty and strong moral principles.
Objectivity: We maintain impartiality and make recommendations based solely on a client’s best
interests.
Competence: We continuously build and apply our knowledge to provide sound financial guidance.
Fairness: We act fairly and reasonably, ensuring transparency about potential conflicts of interest.
Confidentiality: We protect client information and only disclose it when legally required or with client
consent.
Professionalism: We conduct ourselves in a manner that upholds the credibility of our profession.
Diligence: We put forth the necessary effort and care in serving our clients.
We regularly review and update our Code of Ethics to ensure it remains relevant and effective. Every year, all firm
personnel must confirm their understanding of and adherence to these ethical principles. Clients and prospective
clients may request a copy of our Code of Ethics at any time.
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Participation or Interest in Client Transactions
We do not manage any proprietary funds or private investments; therefore, we do not have any material financial
interest in any investments that may be used in client portfolios. We do not engage in principal transactions or
agency cross transactions.
We invest predominantly in open-end mutual funds and exchange-traded funds, which helps to reduce conflicts
of interest between trades made in the accounts of our firm and our personnel, even when such accounts invest
in the same securities. However, in the event of other identified potential trade conflicts of interest, our goal is to
place client interests first.
Personal Trading
Our firm and personnel could buy or sell securities the same as, similar to, or different from, those we recommend
to clients. Investing in securities in which clients also invest presents potential conflicts of interest, as SFP or our
personnel could benefit from market activity influenced by client transactions, there could be opportunity to
prioritize personal trades over client trades, or timing overlap could lead to situations where personal trades
receive better or execution than client trades when execution occurs at or around the same time. However, SFP’s
Code of Ethics requires our firm and employees to place client interests ahead of our own in all investment
decisions and prohibits trading in a manner that disadvantages clients.
To reduce or eliminate conflicts of interest involving the firm or personal trading, we could restrict or prohibit
certain transactions in our firm’s proprietary and personnel accounts. Any exceptions or trading pre-clearance
must be approved by our Chief Compliance Officer in advance. Our Chief Compliance Officer also reviews firm
and employee holdings and transaction reports as required by our Code of Ethics and securities regulations.
Item 12: Brokerage Practices
Our firm is not affiliated with any broker-dealers. Specific custodian recommendations are made to clients based
on their need for such services. We recommend custodians based on the reputation and services provided by the
firm.
For discretionary managed accounts under our investment management services, we have established a
relationship with Charles Schwab & Co., Inc. (“Schwab”), member of the Financial Industry Regulatory Authority
(“FINRA”) and Securities Investor Protection Corporation (“SIPC”), though other custodial relationships could be
added from time to time. We will recommend you use Schwab as your qualified custodian to facilitate our
management of your accounts. We execute client transactions directly with the qualified custodian that holds the
client account. We do not allow clients to direct us to execute transactions through a specific broker-dealer. Not
all advisers require their clients to direct brokerage through a specific broker-dealer.
Schwab will hold your assets in a separate brokerage account and will buy and sell securities when we and/or you
instruct them. Although we could recommend you use a particular custodian, you have the discretion to decide
whether to do so and will open your account directly with the custodian by entering into an account agreement
directly with them. We do not open the account for you, although we can assist you in doing so. If you do not
wish to place your assets with Schwab, we cannot manage your account for you on a discretionary basis.
Through our participation in the adviser programs offered by Schwab, we receive various benefits, provided
without cost or at a discount, which might not be available to retail customers. These benefits include access to
certain investment options; execution of securities transactions; custodial services; access to an electronic trading
platform; the ability to deduct our advisory fee from client accounts; access to client account data; receipt of
duplicate trade confirmations and account statements; research-related products and tools; pricing and market
data; access to software, technology, or services; attendance at educational conferences and events; consulting
on technology, compliance, or other business matters; and access to industry publications. Some of these
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products and services could benefit you directly, while others could benefit us by assisting us in the administration
of our business and the management of client accounts, including accounts held with other custodians.
The availability of these services does not depend on the number or value of brokerage transactions directed to
Schwab. These services are available to all advisers who participate in their custodial program and are not provided
in exchange for us directing client trades to Schwab. We do not direct client trades to a particular broker; all
transactions are executed through the custodian that holds the client’s account. Therefore, the services and
benefits that we receive from a custodian are not considered soft dollar arrangements. The receipt of these
benefits from the custodians creates a potential conflict of interest, as we could have an incentive to recommend
you maintain your account with a specific custodian. However, we strive to recommend the custodian that is most
appropriate for you based on your individual needs.
Note that individual custodians establish their own trading policies and procedures that limit our ability to control,
among other things, the timing of the execution of trades. Execution of trades will not be instant, and we are not
able to control the specific time during a day that securities are bought or sold. Custodians will generally trade on
the same business day as they receive instructions from you or from us. However, transactions will be subject to
processing delays in certain circumstances (such as orders initiated on non-business days or after markets close).
Best Execution
We recognize our obligation to seek best execution for our clients. However, it is our belief that the determinative
factor is not always the lowest possible cost but whether the selected custodian’s transactions represent the best
qualitative execution while taking into consideration the full range of services provided. Therefore, our firm will
seek services involving competitive rates, but they will not necessarily correlate to the lowest possible rate for
each transaction. We have determined trading our clients’ accounts through a preferred custodian is consistent
with our firm’s obligation to seek best execution of your trades. We regularly review and consider the overall
quality and price of the services received from our preferred custodians in light of our duty to seek best execution.
Brokerage for Client Referrals
We do not receive client referrals from any broker-dealer or custodian.
Order Aggregation
Investment advisers can elect to purchase or sell the same securities for several clients at approximately the same
time when they believe such action could prove advantageous to clients. This process is referred to as aggregating
orders, batch trading, or block trading. We do not engage in order aggregation. It should be noted that
implementing trades on an aggregate basis could be less expensive for client accounts. However, it is our trading
policy to implement all client orders on an individual basis. Therefore, we do not aggregate client transactions.
Considering the types of investments we hold in client advisory accounts, we do not believe clients are hindered
in any way because we trade accounts individually. This is because we develop individualized investment
strategies for clients and holdings will vary. Our strategies are primarily developed for the long-term and minor
differences in price execution are not material to our overall investment strategy.
Investment Opportunity Allocation
We seek to provide investment decisions in accordance with our fiduciary duties to you and without consideration
of our economic, investment, or other financial interests. To meet our fiduciary obligations, we attempt to avoid,
among other things, investment or trading practices that systematically advantage or disadvantage certain client
portfolios. Accordingly, we seek fair and equitable allocation of investment opportunities and transactions among
our clients to avoid favoring one client over another over time. It is our policy to allocate investment opportunities
and transactions we identify as being appropriate and prudent for our clients on a fair and equitable basis over
time.
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Item 13: Account Reviews
Comprehensive Wealth Management
For clients receiving Comprehensive Wealth Management, we provide ongoing monitoring and regular reviews
of both your financial plan and investment portfolio.
Integrated Financial Planning
Your Investment Adviser Representative will review your financial plan and progress toward your goals on an
ongoing basis throughout the year. We provide written or electronic reports as needed and conduct formal plan
updates at least annually to reflect changes in your financial situation, goals, and life circumstances.
Investment Management
We monitor your investment accounts continuously and review portfolio performance at least semi-annually to
ensure your strategy remains aligned with your objectives, risk tolerance, and time horizon. We rebalance your
portfolio as needed to maintain your target allocation and may make additional adjustments in response to
significant market events, life changes, or other factors that impact your financial plan.
You receive quarterly performance reports through our secure client portal, which include insights regarding your
investments and progress toward your goals.
Hourly Financial Planning and Consulting
For hourly financial planning and consulting, we will provide a written or electronic report detailing your financial
plan. We do not provide any ongoing review, monitoring, or reporting unless you re-engage us for additional
hourly work.
Speaking Engagements
For speaking engagements we do not provide any ongoing review, monitoring, or reporting.
Item 14: Client Referrals and Compensation
Other than the benefits from custodians disclosed in Item 12 above, we do not receive any economic benefit,
directly or indirectly, from any third-party for advice rendered to our clients. Nor do we, directly or indirectly,
compensate any person who is not advisory personnel for client referrals.
Item 15: Custody
We do not accept physical custody of your funds or securities. However, as explained below, we could be deemed
to have custody when we directly debit our advisory fees from your account, or if we are able to initiate
transactions from your account to third-parties using a standing letter of authorization (“SLOA”).
As explained in Item 12 above, you will open and maintain your investment accounts with a qualified custodian.
You will receive transaction confirmations and account statements directly from the custodian on at least a
quarterly basis. We urge you to review these account statements carefully and compare them to any invoices or
reports you receive from us. Information shown on custodial statements could vary from information shown on
our invoices or reports for various reasons, such as differences in reporting dates, differences in accounting
procedures, or valuation methodologies of certain securities. We encourage you to contact us at the phone
number in Item 1 of this Brochure with any questions about your statements, invoices, or other reports.
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Deduction of Investment Advisory Fees
Under applicable securities regulations, we are deemed to have custody of client funds or securities if we debit
our investment advisory fees directly from your account. When our fees are deducted from your account:
We will obtain your written authorization to deduct our fees from your account.
Each time a fee is deducted, we will send the custodian notice of the amount of the fee to be deducted
from your account. At the same time, we will send a statement to you that itemizes the fee, and the time
period covered by the fee.
The custodian that holds your account will send you statements, on at least a quarterly basis, showing all
disbursements from the account, including the amount of advisory fees.
Use of Standing Letters of Authorization
Custodians offer clients the ability to establish a SLOA that allows their adviser to initiate transfers between client
accounts at the same custodian, to initiate transfers to external accounts, or to request checks to be distributed
from the client’s account. These transactions can be first-party transactions (that is, transfers between internal or
external accounts with the same account holder or checks distributed to the client at the client’s address of record)
or third-party transfers (transfers or checks to other parties).
Under applicable securities regulations, advisers are considered to have custody of client funds and securities if
the adviser has the ability to initiate transfers from client accounts to third-parties under a SLOA. However an
adviser is not deemed to have custody in the event of a first-party transaction.
When a client establishes a SLOA for a third-party transfer we will comply with each of the requirements and
conditions outlined below:
You will provide instructions to the custodian, in writing, which includes your signature, the third-party’s
name, and either the third-party’s address or the third-party’s account number at a custodian to which
the transfer should be directed.
You will authorize us in writing, either on the custodian’s form or separately, to direct transfers to the
third-party either on a specified schedule or from time to time.
Your custodian will perform appropriate verification of the instruction, such as a signature review or other
method to verify your authorization and will provide a transfer of funds notice to you promptly after
each transfer.
You have the ability to terminate or change the instruction to your custodian at any time.
We have no authority or ability to designate or change the identity of the third-party, the address, or any
other information about the third-party contained in your instruction.
We will maintain records showing that the third-party is not a related party to our firm or our associated
persons, and the third-party is not located at the same address as our firm or our associated persons.
Your custodian will send you an initial written notice confirming the instruction and an annual written
notice reconfirming the instruction.
Item 16: Investment Discretion
Comprehensive Wealth Management
With Comprehensive Wealth Management, you grant us discretionary authority to buy and sell securities in your
accounts. This authority is established and agreed upon in your Wealth Management Agreement. With this
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authority, we can transact securities without obtaining approval or consent from you prior to effecting each
transaction. This permission stays in place until the agreement ends or we're formally notified of your passing.
In limited circumstances, we may offer non-discretionary investment management if required by your specific
situation.
Hourly Financial Planning and Consulting
Recommendations made under our hourly planning services are provided on a non-discretionary basis. This
includes any guidance we provide regarding investments, whether or not you hold those investments with us.
You are responsible for initiating any transactions necessary to implement our recommendations.
Item 17: Proxy Voting
We do not vote proxies for securities held in client accounts. Therefore, clients maintain exclusive responsibility
for voting proxies and acting on corporate actions pertaining to the client’s investment assets. The client shall
instruct the custodian to forward to them copies of all proxies and shareholder communications relating to their
investment assets. If the client would like our guidance on a proxy vote, they may contact us at (704) 705-8773
for an opinion, but the final decision is theirs.
Item 18: Financial Condition
We do not require or solicit prepayment of more than $500 in fees per client six months or more in advance.
Therefore, we are not required to include our balance sheet in this section. We do not have any financial condition
reasonably likely to impair our ability to meet our contractual requirements to you. We have not been the subject
of a bankruptcy petition at any time.
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Brochure Supplement
Form ADV Part 2B
Brochure S upplem ent – F orm ADV Part 2B
James Charles
Sanctuary Financial Planning, LLC
601 South Kings Drive, Suite F-155
Charlotte, NC 28204
(704) 705-8773
www.sanctuaryfp.com
April 24, 2026
Item 1: Cover Page
This Brochure Supplement provides information about Jim Charles that supplements the Firm Brochure of
Sanctuary Financial Planning, LLC (“SFP”), CRD number 325857. A copy of that Brochure precedes this
Supplement. Please contact Jim Charles if the SFP Brochure is not included with this Supplement or if you have
any questions about the contents of this Supplement.
Additional information about Jim Charles is available on the SEC’s website at www.adviserinfo.sec.gov, which can
be found using his individual CRD number 1785950.
19
Item 2: Educational Background and Business Experience
Full Name: James (“Jim”) Gregory Charles
CRD Number: 1785950
Born: 1956
Educational Background
Georgia State University: Master of Science, Personal Financial Planning – 1986
Ohio State University: Bachelor of Science, Business Marketing – 1978
Business Experience
Sanctuary Financial Planning, LLC: Founder, Managing Principal, and Chief Compliance Officer – 3/2023
to Present
Dimensional Fund Advisors LP: Vice President and Regional Director, Co-Head, Institutional – 8/2008
to 8/2021
American Century Investments: Vice President and Client Portfolio Manager – 11/1999 to 7/2008
Watson Wyatt Investment Consulting (now Willis Towers Watson): Investment Consultant – 5/1998 to
11/1999
Towers Perrin (now Willis Towers Watson): Investment Consultant – 1/1995 to 5/1998
Professional Designations
Chartered Financial Analyst (“CFA®”) – 2001
CERTIFIED FINANCIAL PLANNER® (“CFP®”) – 1987
Please see Appendix for definitions of the above.
Item 3: Disciplinary Information
Jim Charles has never been involved in an arbitration claim of any kind or been found liable in any criminal or civil
actions, self-regulatory organization proceeding, administrative proceeding, or other hearings or formal
adjudications.
Item 4: Other Business Activities
Jim Charles is not involved in any other business activities.
Item 5: Additional Compensation
As an owner of SFP, Jim Charles receives economic benefit from the overall profitability of the firm, but he does
not receive any additional compensation from non-clients for providing advisory services.
Item 6: Supervision
Jim Charles, Chief Compliance Officer of SFP, is responsible for supervision. Supervision is administered through
the application of and adherence to written policies and procedures, which include regular reviews of financial
20
plans and investment portfolios and ongoing communication with clients to ensure advice aligns with the firm’s
policies and clients’ objectives. He can be contacted at the phone number in Item 1 of this Brochure Supplement.
Appendix
CERTIFIED FINANCIAL PLANNER®
The CERTIFIED FINANCIAL PLANNER® (“CFP®”) certification is granted by the Certified Financial Planner Board
of Standards, Inc. (“CFP Board”) to individuals who meet rigorous professional standards in financial planning. It
is a voluntary certification recognized for its emphasis on education, examination, experience, and ethics. To earn
the CFP® certification, individuals must complete certain education and experience requirements; pass the CFP®
Certification Examination, which tests the application of financial planning knowledge in real-life scenarios; and
agree to be bound by the CFP Board’s Code of Ethics and Standards of Conduct, which sets forth the ethical and
practice standards for CFP® professionals. To maintain their certification, CFP® professionals must complete
continuing education requirements every two years, including ethics training. In addition, they must renew their
commitment to the Code of Ethics and Standards of Conduct and their fiduciary obligations. CFP® professionals
who fail to comply with the above standards and requirements could be subject to the CFP Board’s enforcement
process, which could result in suspension or permanent revocation of their right to use the CFP® marks. For more
information, refer to the CFP website at: www.cfp.net.
Chartered Financial Analyst
The Chartered Financial Analyst (“CFA®”) is a professional certification granted by the CFA Institute. It is
internationally recognized for its rigorous education and training requirements and its mission to promote and
develop a high level of educational, ethical, and professional standards in the investment industry.
To become a CFA® charterholder, an individual must fulfill the following requirements:
Pass three sequential, six-hour examinations.
Have at least four years of qualified professional investment experience, a bachelor’s degree, or a
combination of professional and educational experience totaling four years.
Join the CFA Institute as a member.
Commit to abide by and annually reaffirm adherence to the CFA Institute’s Code of Ethics and Standards
of Professional Conduct.
information, refer to the CFA
The CFA Program curriculum provides a comprehensive framework of knowledge for investment decision making
and is firmly grounded in the knowledge and skills used every day in the investment profession. The three levels
of the CFA Program test proficiency with a wide range of fundamental and advanced investment topics, including
ethical and professional standards, fixed-income and equity analysis, alternative and derivative investments,
economics, financial reporting standards, portfolio management, and wealth planning. The CFA Program
curriculum is updated every year by experts from around the world to ensure that candidates learn the most
relevant and practical new tools, ideas, and investment and wealth management skills to reflect the dynamic and
complex nature of the profession. For more
Institute’s website at:
www.cfainstitute.org.
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Brochure Supplement
Form ADV Part 2B
Sarah Charles
Sanctuary Financial Planning, LLC
601 South Kings Drive, Suite F-155
Charlotte, NC 28204
(704) 705-8773
www.sanctuaryfp.com
April 24, 2026
Item 1: Cover Page
This Brochure Supplement provides information about Sarah Charles that supplements the Firm Brochure of
Sanctuary Financial Planning, LLC (“SFP”), CRD number 325857. A copy of that Brochure precedes this
Supplement. Please contact Jim Charles if the SFP Brochure is not included with this Supplement or if you have
any questions about the contents of this Supplement.
Additional information about Sarah Charles is available on the SEC’s website at www.adviserinfo.sec.gov, which
can be found using her individual CRD number 5461219.
Item 2: Educational Background and Business Experience
Full Name: Sarah Karp Charles
CRD Number: 5461219
Born: 1975
Educational Background
Duke University: Bachelor of Arts, Economics, cum laude – 1997
Business Experience
Sanctuary Financial Planning, LLC: Founder and Managing Principal – 6/2023 to Present
FORVIS Wealth Advisors LLC: Managing Director and Regional Leader – Mid-Atlantic – 6/2022 to
6/2023
DHG Wealth Advisors: Director, Director of Business Strategy, and Leader of Charlotte Wealth
Management Practice – 6/2020 to 6/2022
DHG Wealth Advisors: Senior Advisor, Leader of Charlotte Wealth Management Practice – 11/2011 to
6/2020
Dixon Hughes Wealth Advisors LLC: Director of Marketing – 11/2007 to 11/2011
Professional Designations
Chartered Socially Responsible Investment CounselorSM (“CSRIC®”) – 2019
Accredited Investment Fiduciary® (“AIF®”) – 2011
Please see Appendix for definitions of the above.
Item 3: Disciplinary Information
Sarah Charles has never been involved in an arbitration claim of any kind or been found liable in any criminal or
civil actions, self-regulatory organization proceeding, administrative proceeding, or other hearings or formal
adjudications.
Item 4: Other Business Activities
Sarah Charles is not involved any other business activities.
Item 5: Additional Compensation
As an owner of SFP, Sarah Charles receives economic benefit from the overall profitability of the firm, but she
does not receive any additional compensation from non-clients for providing advisory services.
Item 6: Supervision
Jim Charles, as Chief Compliance Officer of SFP, is responsible for supervision. Supervision is administered
through the application of and adherence to written policies and procedures, which include regular reviews of
financial plans and investment portfolios and ongoing communication with clients to ensure advice aligns with
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the firm’s policies and clients’ objectives. He can be contacted at the phone number in Item 1 of this Brochure
Supplement.
Appendix
Accredited Investment Fiduciary®
The Accredited Investment Fiduciary® (“AIF®”) is a professional designation awarded by Fi360, which is
accredited by the American National Standards Institute (“ANSI”) for the AIF® designation. Individuals who hold
the AIF® designation have completed a course of study to assure that those responsible for managing or advising
on investor assets have a fundamental understanding of the principles of fiduciary duty, the standards of conduct
for acting as a fiduciary, and a process for carrying out fiduciary responsibility. Candidates must complete an
approved course of training, pass the AIF® exam, meet experience requirements, and satisfy Code of Ethics and
Conduct Standards requirements. For more information, refer to Fi360’s website at: www.fi360.com/what-we-
do/learning-development/aif-training/aif-designation.
Chartered Socially Responsible Investment CounselorSM
The Chartered Socially Responsible Investment CounselorSM (“CSRIC®”) designation is recognized as the
industry-benchmark for socially responsible investment (“SRI”)-focused credentials. This program provides
experienced financial advisors and investment professionals with a foundation knowledge of the history,
definitions, trends, portfolio construction principles, fiduciary responsibilities, and best practices for sustainable,
responsible, and impact SRI investments. The CSRIC® Professional Education Program is a three-semester credit
graduate level course conferred by the College for Financial Planning® – a Kaplan Company. Authorization for
continued use of the credential must be renewed every two years, by meeting the four renewal requirements:
Complete 16 continuing education credits every two years;
Comply with standards of professional conduct;
Acknowledge terms and conditions statements for the rights to use the College for Financial Planning®’s
marks; and
Pay renewal fees.
For more information, refer to the College for Financial Planning®’s website at: www.kaplanfinancial.com/wealth-
management/csric.
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Brochure Supplement
Form ADV Part 2B
Alex Mathews
Sanctuary Financial Planning, LLC
601 South Kings Drive, Suite F-155
Charlotte, NC 28204
(704) 705-8773
www.sanctuaryfp.com
April 24, 2026
Item 1: Cover Page
This Brochure Supplement provides information about Alex Mathews that supplements the Firm Brochure of
Sanctuary Financial Planning, LLC (“SFP”), CRD number 325857. A copy of that Brochure precedes this
Supplement. Please contact Jim Charles if the SFP Brochure is not included with this Supplement or if you have
any questions about the contents of this Supplement.
Additional information about Alex Mathews is available on the SEC’s website at www.adviserinfo.sec.gov, which
can be found using his individual CRD number 8094622.
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Item 2: Educational Background and Business Experience
Full Name: Alex Joseph Mathews
CRD Number: 8094622
Born: 1995
Educational Background
Old Dominion University: Master of Science, Engineering Management – 2024
University of Missouri: Bachelor of Arts, History with a minor in Naval Science – 2018
Business Experience
Sanctuary Financial Planning, LLC: Investment Adviser Representative – 5/2025 to Present
United States Navy: Submarine Officer – 5/2018 to 5/2025
Awards and Achievements
Navy and Marine Corps Commendation Medal
Navy and Marine Corps Achievement Medal
Item 3: Disciplinary Information
Alex Mathews has never been involved in an arbitration claim of any kind or been found liable in any criminal or
civil actions, self-regulatory organization proceeding, administrative proceeding, or other hearings or formal
adjudications.
Item 4: Other Business Activities
Alex Mathews serves as a member of the United States Naval Reserve. In this capacity, he may be required to
attend periodic training drills (generally one weekend per month and two weeks annually) and may be subject to
activation for extended duty as required by the U.S. Navy. This role is separate from his activities with Sanctuary
Financial Planning, LLC, and is not investment-related.
Item 5: Additional Compensation
Alex Mathews does not receive any additional compensation from non-clients for providing advisory services.
Item 6: Supervision
Jim Charles, Chief Compliance Officer of SFP, is responsible for supervision. Supervision is administered through
the application of and adherence to written policies and procedures, which include regular reviews of financial
plans and investment portfolios and ongoing communication with clients to ensure advice aligns with the firm’s
policies and clients’ objectives. He can be contacted at the phone number in Item 1 of this Brochure Supplement.
26