Overview

Assets Under Management: $1.9 billion
Headquarters: VICTORIA, TX
High-Net-Worth Clients: 206
Average Client Assets: $7 million

Services Offered

Services: Financial Planning, Portfolio Management for Individuals, Portfolio Management for Institutional Clients, Pension Consulting, Educational Seminars

Fee Structure

Primary Fee Schedule (SFG FORM ADV 2A)

MinMaxMarginal Fee Rate
$0 $1,000,000 1.00%
$1,000,001 $3,000,000 0.80%
$3,000,001 $5,000,000 0.60%
$5,000,001 and above 0.40%
Illustrative Fee Rates
Total AssetsAnnual FeesAverage Fee Rate
$1 million $10,000 1.00%
$5 million $38,000 0.76%
$10 million $58,000 0.58%
$50 million $218,000 0.44%
$100 million $418,000 0.42%

Clients

Number of High-Net-Worth Clients: 206
Percentage of Firm Assets Belonging to High-Net-Worth Clients: 73.10
Average High-Net-Worth Client Assets: $7 million
Total Client Accounts: 1,400
Discretionary Accounts: 1,397
Non-Discretionary Accounts: 3

Regulatory Filings

CRD Number: 109344
Last Filing Date: 2025-01-09 00:00:00
Website: https://satherfinancial.com

Form ADV Documents

Primary Brochure: SFG FORM ADV 2A (2025-10-08)

View Document Text
Sather Financial Group, Inc. Private Wealth Management Date: October 8, 2025 Sather Financial Group, Inc. The goal of this overview is to provide information about the experience, qualifications, and business practices of Sather Financial Group, Inc. If you have questions about this information, or anything else, please don’t hesitate to contact us at 361-570-1800 or stop by our office at 120 E. Constitution St., Victoria, Texas 77901. This overview has not been approved or verified by the United States Securities & Exchange Commission or any state securities authority. Our Brochure may be requested, at any time, by contacting David Sather, Chief Compliance Officer at (361) 570-1800 or Dave@SatherFinancial.com. Our Brochure (Form ADV) is also available on our website at www.SatherFinancial.com, free of charge. The SEC’s website also provides information about any persons affiliated with Sather Financial Group Inc. who are registered, or are required to be registered, as investment adviser representatives of Sather Financial Group Inc. Sather Financial Group Inc. is a Registered Investment Adviser. Registration of an Investment Adviser does not imply any level of skill or training; it merely shows the ability to fill out a form. In addition to our website (www.SatherFinancial.com), you can find information about our firm and our staff at www.AdviserInfo.sec.gov. 120 E. Constitution St., Victoria, Texas 77901 Sather Financial Group, Inc. Private Wealth Management Material Changes The material changes in this brochure from the last annual updating amendment of Sather Financial Group, Inc. on January 9, 2025, are described below. Material changes relate to Sather Financial Group, Inc.’s policies, practices or conflicts of interests. • We serve as the investment advisor to collective investment trusts (CITs) sponsored by Alta Trust. We manage ERISA assets in the CIT. A CIT is a pooled investment vehicle specifically designed for retirement plans. (Item 4) 120 E. Constitution St., Victoria, Texas 77901 Sather Financial Group, Inc. Private Wealth Management Table of Contents 1. Cover Page 2. Material Changes 3. Table of Contents 4. Advisory Business Firm Overview A. Our Approach • Warren Buffett & The Value Investors • Ethics B. Functioning As A Fiduciary C. Assessing Investment Needs D. Team Approach E. Designations F. Portfolio Management Services G. Retirement Plan Consulting Services H. Collective Investment Trusts I. Consulting/Financial Planning Services J. Educational Seminars/Workshops 5. Fees & Compensation • Fee Only • Other Fees and Expenses • Fee Payment 6. Performance Fees 7. Types of Clients 8. Methods of Analysis, Investment Strategies and Risk of Loss • Research and Investment Decisions • How Do We Think About Risk in a Portfolio? 9. Disciplinary History and Philosophy 10. Other Financial Industry Activities and Affiliations 11. Code of Ethics • Summary • Full Code of Ethics available upon request • Sather Financial personnel owning/trading in client owned securities • Conflicts of Interest 12. Brokerage Practices • Brokerage firm considerations 13. Account Reviews 14. Client Referrals and Other Compensation 15. Custody • Assets held by third party • Statements and confirms sent directly by custodian 16. Investment Discretion 17. Voting of Client Securities 18. Financial Information 19. Privacy Policy 120 E. Constitution St., Victoria, Texas 77901 Sather Financial Group, Inc. Private Wealth Management 4. Advisory Business Firm Overview The Sather Financial Group, Inc. was founded by its owner, Dave Sather, in 1999 as a fee-only investment management, financial planning and consulting firm. We manage approximately $1,943,949,582 in regulatory assets under management, on a discretionary basis, and $ 4963195 on a non-discretionary basis, for our clients as of December 31, 2024. Although investment management is often the main attraction that brings clients to our firm, we have recognized that people who have significant assets also have a variety of financial planning needs. As such, our goal is to offer a more holistic approach to asset management. A. Our Approach Our investment approach has been crafted over the past twenty-five years by utilizing the strategies and philosophies that have made Warren Buffett and other well-known “value investors” successful. There are two reasons for this approach. First, Buffett has a well-documented track record for success in knowing how to think about business and valuing assets. Secondly, Buffett sets a very high bar for ethical behavior. Without a strong conviction about ethical behavior there is no reason for our firm to exist. B. Functioning As A Fiduciary In offering services, we serve as a fiduciary. As such, we are legally obligated to do what is in our clients’ best interest—and not just sell them a product. Although this brings with it tremendous responsibility, we welcome this as it clearly dictates what the goal is. The “fee-only” approach makes the most sense to us as it seems to reduce conflicts of interest and more closely aligns our goals with those of the clients. Written Acknowledgement of Fiduciary Status When we provide investment advice to you regarding your retirement plan account or individual retirement account, we are fiduciaries within the meaning of Title I of the Employee Retirement Income Security Act and/or the Internal Revenue Code, as applicable, which are laws governing retirement accounts. The way we make money creates some conflicts with your interests, so we operate under a special rule that requires us to act in your best interest and not put our interest ahead of yours. Under this special rule’s provisions, we must: • Meet a professional standard of care when making investment recommendations (give prudent advice); • Never put our financial interests ahead of yours when making recommendations (give loyal advice); • Avoid misleading statements about conflicts of interest, fees, and investments; • Follow policies and procedures designed to ensure that we give advice that is in your best interest; • Charge no more than is reasonable for our services; and • Give you basic information about conflicts of interest. C. Assessing Investment Needs Given the diversity of our clients’ needs our investment management strategies are broad as they may require a portfolio to generate high income or cash flow while others may be fully devoted to long term growth. The most important thing in assessing asset structure is always the needs of a particular client. We 120 E. Constitution St., Victoria, Texas 77901 Sather Financial Group, Inc. Private Wealth Management rely heavily on you, the client, to provide us with a host of information and documents so we can thoroughly understand the details of your financial situation. No assessment will ever be fully comprehensive. Other financial advisors do not have a fiduciary standard. This opens up the opportunity for them to sell product or make decisions that are legally allowable, but still not optimal. Much of the structure of a client portfolio will be dictated by: the amount of assets to invest the amount of cash flow (dividends, interest, etc.) a client may need the length of time the client can leave the funds alone • • employment or other external sources of cash flow • • • anticipated client additions to or withdrawals from their assets over time • the client’s tolerance for short, intermediate and longer term volatility • The valuations and attractiveness of investment opportunities In assessing the needs of our clients, we acknowledge we are all unique and therefore require individual attention. However, there are many similarities among our clients and their assets. For instance, if we determine a given security offers tremendous value, it is quite likely it will end up in many client portfolios. However, due to the uniqueness of our clients, it does not mean that a given security will be in all portfolios or in the same amounts or percentages. Occasionally, clients request that certain securities not be purchased for their accounts while other clients may direct purchases. This is fine with us, as it is the client’s money. However, if the client restricts a security or directs their own trades it is quite likely that we offer opinions as to the wisdom of the client’s decision. Additionally, if a client restricts certain securities or places their own trades their performance will obviously be different than other clients. As such, we do not guarantee that we will be able to adequately follow or effectively manage securities added through client-directed trades. Additionally, client-directed trade requests must be made via email, in writing, or a phone call to Sather Financial. Sather Financial Group will attempt to trade the requested security on a best efforts basis. D. Team Approach There is not one person assigned to the management of our clients’ assets or needs. Instead, we all work on every account and relationship. This gives us the ability to double check each other’s work and, if one of us is out of the office, the service to that client does not diminish. Additionally, if one of us is dead or incapacitated, there is continuity of the client’s asset management. E. Designations The “designation game” continues to confuse the average person. Many in the financial industry know that clients look to designations as a way to identify competency and value. Unfortunately, many licenses and designations are less about skill, competency, or experience, but instead are truly designed just to sell a product. Our approach has been quite different. Warren, Dave, and Jon have the CERTIFIED FINANCIAL PLANNER™ designation. In our opinion, this designation indicates a deeper level of knowledge and experience—and is not just a clever ploy to sell a product. 120 E. Constitution St., Victoria, Texas 77901 Sather Financial Group, Inc. Private Wealth Management The CFP® designation is considered the gold standard in the financial services industry—and with good reason. To earn this distinction an individual must pass five 4-hour long exams in insurance, investments, taxation, retirement planning, estate planning and a capstone course. Once all five of these have been successfully completed a candidate is qualified to take a six-hour comprehensive exam. Once the comprehensive exam is successfully passed, a candidate must still pass an ethics background check and have three years of industry experience. For these reasons, we think this designation truly provides the skill set to help our clients, as opposed to just selling a product. However, we don’t think anyone should take our word for what makes a meaningful designation. Instead, all people should ask the following: 1. What designations do you hold? 2. Who is the governing body for these designations? 3. How many exams did you have to take to obtain these designations? 4. Were these exams “self-administered” or proctored by a disinterested third party? 5. What must you do to maintain your designations? a. Ethics b. Continuing Education c. Legal background check 6. How does your particular designation help a person specifically? F. Portfolio Management Services Our firm provides continuous asset management of client funds based on the individual needs of the client. Through personal discussions in which goals and objectives based on the client's particular circumstances are established. As appropriate, we will review and discuss a client's prior investment history, as well as family composition and background. Once the client's portfolio has been established, on an as needed basis, we review the portfolio, and if necessary, rebalance the portfolio based on the client's individual needs.  • Our investment recommendations are not limited to any specific product or service offered by a broker-dealer or insurance company. We primarily trade in the following areas below: o Publicly traded entities; o Publicly traded stocks; o Publicly traded bonds; and o Anything the client deems appropriate. G. Retirement Plan Consulting Services We also provide retirement plan advisory services on behalf of the retirement plans (each a “Plan”) and the company (the “Plan Sponsor”). Our retirement plan advisory services are designed to assist the Plan Sponsor in meeting its fiduciary obligations to the Plan and Plan Participants. Each engagement is customized to the needs of the Plan and Plan Sponsor. Services generally include: • Vendor Analysis 120 E. Constitution St., Victoria, Texas 77901 Sather Financial Group, Inc. Private Wealth Management Investment Oversight Services (ERISA 3(21)) Investment Management Services (ERISA 3(38)) • Plan Participant Enrollment and Education • • • Performance Reporting • Ongoing Investment Recommendation and Assistance • ERISA 404(c) Assistance We may provide investment advisory services on behalf of the Plan and Plan Sponsor, which may be in either a 3(21) or 3(38) context depending on whether or not we are also providing discretionary investment management over the Plan assets. For 3(38) services, we shall have the discretion to select the investments for the Plan and/or make investment decisions on behalf of Plan Participants. These services are provided by us serving in the capacity as a fiduciary under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”). In accordance with ERISA Section 408(b)(2), the Plan Sponsor is provided with a written description of our fiduciary status, the specific services to be rendered and all direct and indirect compensation we reasonably expect under the engagement. While the primary clients for these services will be pension, profit sharing and 401(k) plans, we offer these services, where appropriate, to individuals and trusts, estates and charitable organizations. Our clients hire us to implement judgement and wisdom based upon the following: 1. What is the time frame for different blocks of your money? • We know that different assets have different volatility, growth and income characteristics based upon how long the asset can be held. • As such, money needed next month should emphasize liquidity and stability. • Conversely, money with a long (10 year) time frame that is to outpace taxes and inflation should emphasize growth. 2. What are your anticipated deposits and/or withdrawals? • Depending upon where a client is in their lifecycle, they may be contributing on a regular basis to their portfolio. This may allow us to be focused and concentrated in our best ideas. • Conversely, if a client is living off of their portfolio we need to make sure we have communicated safe distribution rates and make sure the portfolio is in a position to deliver cash flows necessary to fund short-term needs while maintaining long term goals, as well. 3. What is your tolerance for volatility? • • Although the stock market may be an appropriate asset to deliver long-term growth, if a client cannot maintain portfolio discipline during a market downturn it has not succeeded in delivering the growth. As such, we need to have a blunt conversation about how much volatility should be expected over differing time frames. If the client cannot tolerate volatility, they also need to understand that their portfolio will most likely not maintain its purchasing power over long time frames. 4. What is the valuation and associated attractiveness for different investments? 120 E. Constitution St., Victoria, Texas 77901 Sather Financial Group, Inc. Private Wealth Management H. Collective Investment Trusts We serve as the investment advisor to collective investment trusts (CITs). We manage ERISA assets in the CIT. The CIT is bank maintained and not registered with the Securities and Exchange Commission. The CIT is not a mutual fund registered under the Investment Company Act of 1940, as amended (“1940 Act”), or other applicable law, and unit holders are not entitled to the protections of the 1940 Act. The regulations applicable to the CIT are different from those applicable to a mutual fund. The CIT’s units are not securities registered under the Securities Act of 1933, as amended, or applicable securities laws of any state or other jurisdiction. A CIT is a pooled investment vehicle specifically designed for retirement plans. It combines the resources of multiple qualified plans with similar investment objectives to gain economies of scale, including lower investment costs. A CIT is sponsored and administered by a bank or trust company. It is a separate legal entity, operating in the form of a trust that is heavily regulated by the Office of the Comptroller of the Currency or state banking regulators. The CIT is sponsored by Alta Trust. Alta Trust is a fiduciary under 3(38) of ERISA and will serve as the trustee. Specifically, they monitor our compliance with fund investment policies and are responsible for all fund administration including regulatory compliance, fund accounting, unit pricing, performance calculations and reporting, as well as arranging for an annual audit of fund assets. Legal responsibility for all investment management decisions remains with us. When we are acting in a discretionary role for a retirement plan client and recommend a Sather-managed CIT, we receive no fee for managing the CIT. I. Financial Planning/Consulting Services We provide financial planning services on an as requested basis. In general, financial planning can address any or all of the following areas: •PERSONAL: We review family records, budgeting, personal liability, estate information and financial goals. •TAX & CASH FLOW: We analyze the client's income tax and spending. •INVESTMENTS: We analyze investment alternatives and their effect on the client's portfolio. •INSURANCE: We review existing policies to ensure proper coverage for life, health, disability, long-term care, liability, home and automobile. •RETIREMENT: We analyze current strategies and investment plans to help the client pursue his or her retirement goals. •DEATH & DISABILITY: We review the client's cash needs at death, income needs of surviving dependents, estate planning and disability income. •ESTATE: We assist the client in assessing and developing long-term strategies, including as appropriate, living trusts, wills, review estate tax, powers of attorney, asset protection plans, nursing homes, Medicaid and elder law. (We do not provide legal advice.) We gather required information through in-depth personal interviews. Information gathered includes the client's current financial status, tax status, future goals, returns objectives. We carefully review documents 120 E. Constitution St., Victoria, Texas 77901 Sather Financial Group, Inc. Private Wealth Management supplied by the client. Should the client choose to implement any recommendations, we suggest the client work closely with his/her attorney, accountant, insurance agent, and/or broker. Implementation of financial planning recommendations is entirely at the client's discretion. Clients can also receive investment advice on a more focused basis. This includes advice on only an isolated area(s) of concern such as estate planning, retirement planning, or any other specific topic. We also provide specific consultation and administrative services regarding investment and financial concerns of the client. Consulting recommendations are not limited to any specific product or service offered by a broker-dealer or insurance company. J. Educational Seminars/Workshops We provide periodic educational seminars and workshops to clients and the general public at no charge. 5. Fees & Compensation Sather Financial Group earns its compensation by providing investment advisory and financial planning services. Fees are earned for a percentage of assets under management. Investment management services fees are as follows: - Assets Under Management $1,000,000 $0 - $3,000,000 $1,000,001 $3,000,001 - $5,000,000 $5,000,000 + Annual Fee 1.00% 0.80% 0.60% 0.40% This is a tiered fee schedule such that an account of $1 million is at 1.00% or $10,000 per year. The first $1 million will always be charged 1%. A $3 million account would be: ($1 million x 1%) + ($2 million x .8%) or $26,000 total. An annual fee of $26,000 divided by $3 million = .8667% per year on average. A $5 million account will have an average fee of .76%. A client who hires Sather Financial Group for investment management services may also receive, on an as- requested basis, financial planning and strategy services as part of a broader wealth management program. The minimum relationship size for investment management services is generally $1 million. Depending upon the size of the relationship, fees may be negotiable. Obviously, Sather Financial Group, Inc. does not work for free. As such, every client or potential client, needs to evaluate the value proposition provided by our services. Any person moving assets to Sather Financial Group, Inc. may incur more in fees than if they chose other options. This is true whether the assets being transferred in are from an IRA, 401(k), taxable account, or any other account. However, this allows us to build a customized portfolio for that client and also provides a variety of financial planning and strategy services, additional to simply managing the assets. If a person moves assets to Sather Financial for management, the fee they will incur may be higher or lower than other services or by simply managing the assets themselves. Although fees are a very important aspect, all clients must determine if the overall package of services offers a reasonable opportunity to meet their goals. Inherently, a firm that charges a fee based on assets under management has an incentive to increase assets under management. Sather Financial recognizes there is a conflict with any decision that could decrease assets under management. While it is not a perfect system, we feel it is the best way to align our interests 120 E. Constitution St., Victoria, Texas 77901 Sather Financial Group, Inc. Private Wealth Management with our clients’. Furthermore, we are still required as fiduciaries to make decisions in the best interest of our clients. • Other Fees and Expenses On rare occasions, we offer financial planning services on an hourly basis to people who do not have an asset management relationship with Sather Financial. The typical fee for services of this nature is $350 per hour. We prefer not to do this simply because we have no control over how the given advice is ultimately implemented, if at all. In general, we don’t charge an hourly fee to our clients that have an on-going asset management relationship with us. On a case-by-case basis, we will work on specific, limited engagement projects for a negotiated fixed fee. In addition to the management fee for services, clients are also responsible for, but not limited to, trading costs, commissions, brokerage fees, and mutual fund expenses. It is important that our clients understand and see these fees. For this reason, they are separate from any fee received by Sather Financial. Since these fees lower the total assets under management, it is in both Sather Financials’ best interest, as well as the clients’, to keep these costs as low as reasonably possible. Although we have positive relationships with the institutional arms of Charles Schwab and Interactive Brokers (the brokerage firms), Nationwide (annuities), clients are free to execute trades through any brokerage firm of their choosing. Again, our goal is to make the relationship as efficient as possible for our clients. However, if a client directs trades or custody of securities through a different firm, trade execution and pricing may be more expensive, less cohesive or less advantageous. • Fee Payment Generally, we bill our clients for services, on a monthly basis, in arrears. In general, our clients are notified of what their assets under management are, as of the last trading day of the month. Based upon that figure, and our fee schedule, we send our clients a statement that shows the fee calculation. Generally, around the 10th day of the next month we submit a fee payment request to the brokerage custodian to be paid. The custodian will then deduct the fee from the client account(s) for payment to Sather Financial. 6. Performance Fees and Consulting/Financial Planning Services We do not accept performance-based fees or other fees based on a share of capital gains on or capital appreciation of the assets of a client. Our experience is that the typical “performance-based pricing” encourages greater risk taking than most clients are able to tolerate. 7. Types of Clients We generally provide advisory services to the following types of clients: individuals, high net worth families, corporations, retirement plans, collective investment trusts, and charitable foundations. Our stated minimum relationship size is $1 million. and our average family relationship is more than $1.7 million. 120 E. Constitution St., Victoria, Texas 77901 Sather Financial Group, Inc. Private Wealth Management 8. Methods of Analysis, Investment Strategies and Risk • Most of our clients have shorter term “cash flow” needs while needing to provide for long-term • • growth. If we are not successful in marrying the two strategies, we will not have enough cash for operations to wait for the long-term growth ideas to pay off. If clients have short term needs, they need to be very conservative with their funds. If clients have long-term needs they need to have a ten-year or longer time-frame. Additionally, if they are looking to hold stock market, or other volatile type assets, they need to be prepared for significant volatility. • The core of our philosophy focuses on what we have learned from Warren Buffett. If you are willing to read, learn and be disciplined, there is no reason to cheat. We wish that Wall Street, and the major investment and banking houses, would adopt a bit of Buffett’s ethical standards. • Although Buffett is well known for his “value style” of investment management, we would modify that moniker. Buffett will look for value anomalies in any asset. We attempt to do the same. That might come in the form of a long term holding, but it also is just as likely to come from writing put options or engaging in “cash out” arbitrage trades. • We do not use a “one size fits all” philosophy. Although there are many similarities among our clients, there are enough differences that warrant managing each portfolio with that individual client in mind. • We prefer to do our own research and due diligence. This leads us to managing securities in an effort to reduce risk and improve credit quality and cash flow. • We are money managers. We are not “middlemen” or “salesman” of ideas. • We are not Wall Street based. This affords us the ability to think independently. We do not engage in any investment banking and our operation does not have the traditional conflicts of interest presented by investment banking taking priority over quality investment management. • Our philosophy focuses on using fundamental analysis to determine: 1) 2) 3) 4) 5) 6) Can we understand the company/investment? Is it predictable? Does the company/investment possess a sustained competitive advantage? Does the company/investment have well above average efficiency returns (return on capital and equity) Does the company/investment have very low reliance upon debt? Can the company/investment be purchased at a discount to its normalized earnings? • We will use institutional or load waived mutual funds to access certain categories (emerging market, high yield, convertible debt, real estate, etc.). If we use a fund it is done to diversify the portfolio and exploit value anomalies in different markets and asset classes around the world. • We may hold cash or cash equivalent positions in any percentage for extended periods of time. This is the default investment in the absence of finding acceptable values in equity, fixed income or other securities that meet our investment criteria while considering individual client needs. The only time cash will be limited on an ongoing basis is when a client has given a specific mandate such as all equity, all fixed income or some other variation. • Warren Buffett, and other successful value investors, will often go long periods of time before making an investment, instead, waiting for the right opportunities. We attempt to achieve the same level of patience and prudence. As such, we would rather pursue opportunities which are in the best interest of our clients and ignore the day to day “noise” of the financial markets. Research and Investment Decisions 120 E. Constitution St., Victoria, Texas 77901 Sather Financial Group, Inc. Private Wealth Management • We have access to a wide variety of research. • We rely very little on Wall Street’s short-term, opinion based research due to the tremendous conflicts of interest. We have access to, and utilize, a variety of databases that provide broad historical financial data for more than 5,000 companies. We use these databases to analyze and sort based upon criteria that are similar to those utilized by Warren Buffett. • We rely on fundamental analysis to make our decisions. Fundamental analysis involves the analysis of financial statements, the general financial health of companies, and/or the analysis of management or competitive advantages. • We perform most research in-house. • We research a multitude of ideas individually looking for investments that may fit our parameters. This may be as informal as reading an article, while it also can be as formal as running proprietary sorts of our databases. • Once an idea shows merit, it is discussed in a group setting where we try to tear each other’s ideas down, determine why they won’t work and see if we can come up with a set of circumstances under which we can “kill an investment”. Once it is determined that we cannot, in all likelihood, “kill it” we start determining the pricing structure that we are willing to pay for a given investment. • A cursory overview of most companies allows us to quickly determine that most do not fit our parameters. • We run similar quantitative sorts on broader investment categories also (ie: non-hedged foreign bond funds, convertible bonds, preferred stock, utilities, real estate investment trusts etc). When we find that there is an opportunity to add value to a portfolio we will find appropriate candidates to discuss. • These broader categories will be accessed via funds. Once an idea is identified, we then sort for appropriate managers, track record, internal fees, litigation issues, ability to perform, etc. How do we think about risk in a portfolio? 1. Typically, the investment community refers to “risk” as a one size fits all term. When they do they are usually referencing volatility of a specific asset or class of assets. However, that is a gross oversimplification. Depending upon how you think about the matter, there are many identified types of risk. As such, the word “risk” should always be preceded with an adjective describing the type of risk we are addressing. 2. For instance, default, or business, risk comes when one investment stumbles (think Enron or General Motors). Usually, diversification with 20 to 30 companies alleviates the vast majority of this type of risk. Market risk comes merely from being exposed to a broad class of assets—such as the stock market. Recall how correlated the world’s financial markets were in 2009. Even if you held very high quality stocks in 2009, they still fell significantly. These two types of risk are the ones most of us are referring to when we talk about “risk”. However, they are just the tip of the iceberg. 3. Without leverage risk, the downturn in 2009 would not have been nearly as serious. Although borrowing money can aid us in making investments (a house is a perfect example), there are limits. When we borrow too much (whether personal, corporate or governmental) we incur risk that an unexpected event may cause our cash flow to dry up—leaving us with no ability to service the debt. As such, leverage can quickly become a house of cards that comes tumbling down. 4. A thoughtful investor should also consider inflation risk and interest rate risk. Inflation risk (or purchasing power risk) occurs when assets fail to keep pace with increases in the cost of goods and services. Over the past 40 years, after inflation the stock market has produced returns of more than 6% while the bond market has produced returns of negative 2.3%. With record-low interest rates, it is not hard to realize that net of taxes and inflation, fixed income investments may seem safe—but actually carry significant risk. Since property taxes, food, health care and energy are all rising rapidly, this type of risk is hitting virtually all Americans. 120 E. Constitution St., Victoria, Texas 77901 Sather Financial Group, Inc. Private Wealth Management 5. For Texans, land is a love affair. However, there is not a constant supply of willing people wanting to buy your land every day. As such, when we most need to produce cash, liquidity risk—from land or any other non-publicly traded assets—rears its ugly head. Liquidity Risk stems from the lack of marketability of an investment that cannot be bought or sold quickly enough to prevent or minimize a loss. It is typically reflected in unusually wide bid-ask spreads or large price movements. Typically, the smaller the size of the security or its issuer, the larger the liquidity risk. 6. Although this discussion exemplifies a few common types of risk, a smart investor will also evaluate the impact of political, currency, and credit risks, too. 7. Fundamental analysis would normally encourage equity purchases in stocks that are undervalued or priced below their perceived value. The risk assumed is that the market will fail to reach expectations of perceived value. 8. Long term trading is designed to capture market rates of both return and risk. Due to its nature, the long-term investment strategy can expose clients to various types of risk that will typically surface at various intervals during the time the client owns the investments. These risks include but are not limited to inflation (purchasing power) risk, interest rate risk, economic risk, market risk, and political/regulatory risk. 9. Short term trading risks include liquidity, economic stability and inflation, in addition to the long term trading risks listed above. Frequent trading, can affect investment performance, particularly through increased brokerage and other transaction costs and taxes. 10. Equity investment generally refers to buying shares of stocks in return for receiving a future payment of dividends and capital gains if the value of the stock increases. The value of equity securities may fluctuate in response to specific situations for each company, industry market conditions and general economic environments. 11. Fixed Income investments generally pay a return on a fixed schedule, though the amount of the payments can vary. This includes corporate and government debt securities, leveraged loans, high yield, and investment grade debt and structured products, such as mortgage and other asset-backed securities, although individual bonds may be the best known type of fixed income security. In general the fixed income market is volatile, and fixed income securities carry significant interest rate risk. (As interest rates rise, bond prices usually fall, and vice versa. This effect is usually more pronounced for longer-term securities.) Fixed income securities also carry inflation risk, liquidity risk, call risk and credit and default risks for both issuers and counterparties. The risk of default on treasury inflation protected/inflation linked bonds is dependent upon the U.S. Treasury defaulting, but these bonds still carry a risk of losing share price value. Risks of investing in foreign fixed income securities also include the general risks inherent in non-U.S. investing. 12. Mutual Funds: Investing in mutual funds carries the risk of capital loss and thus you may lose money investing in mutual funds. All mutual funds have costs that lower investment returns. The funds can be of bond (fixed income) nature or stock (equity) nature, or a mix of multiple underlying security types. 13. Exchange Traded Funds (ETFs): An ETF is an investment fund traded on stock exchanges, similar to stocks. Investing in ETFs carries the risk of capital loss (sometimes up to a 100% loss in the case of a stock holding bankruptcy). Areas of concern include the lack of transparency in products and increasing complexity, conflicts of interest and the possibility of inadequate regulatory compliance. Because ETFs use "authorized participants" (APs) as agents to facilitate creations or redemptions (primary market), there is a risk that an AP decides to no longer participate for a particular ETF; however, that risk is mitigated by the fact that other APs can step in to fill the vacancy of the withdrawing AP [an ETF typically has multiple APs] and ETF transactions predominantly take place in the secondary market without need for an AP. Like other liquid securities, ETF pricing changes throughout the trading day and there can be no guarantee that an ETF is purchased at the optimal time in terms of market movements. Moreover, due to market fluctuations, ETF brokerage costs, differing 120 E. Constitution St., Victoria, Texas 77901 Sather Financial Group, Inc. Private Wealth Management demand and characteristics of underlying securities, and other factors, the price of an ETF can be lower that the aggregate market price of its cash and component individual securities (net asset value – NAV). An ETF is subject to the same market risks as those of its underlying individual securities, and also has internal expenses that can lower investment returns. 14. Annuities are retirement products for those who may have the ability to pay a premium now and want to guarantee they receive certain payments or a return on investment in the future. Annuities are contracts issued by a life insurance company designed to meet requirement or other long term goals. An annuity is not a life insurance policy. Variable annuities are designed to be long term investments, to meet retirement and other long-range goals. Variable annuities are not suitable for meeting short- term goals because substantial taxes and insurance company charges may apply if you withdraw your money early. Variable annuities also involve investment risks, just as mutual funds do. 15. Margin transactions use leverage that is borrowed from a brokerage firm as collateral. Leverage enhances the ability to acquire assets, but also amplifies net profits and losses and increases transaction costs. When losses occur, the value of the margin account may fall below the brokerage firm’s threshold thereby triggering a margin call. This may force the account holder to either allocate more funds to the account or sell assets on a shorter time frame than desired. 16. Interest Rate Risk is the risk that an investment's value will change due to a change in the absolute level of interest rates, spread between two rates, shape of the yield curve, or in any other interest rate relationship. These changes can be reduced by diversifying or hedging, since the changes usually affect securities inversely. Obviously, risk is not a one size fits all term. Furthermore, you cannot avoid risk—but rather a smart invest or must be skilled at “managing” risk. Given this, the more knowledgeable investors are, the better equipped they will be to deal with the variety of risks facing all of their assets. Past performance is not indicative of future results. Investing in securities involves a risk of loss that you, as a client, should be prepared to bear. 9. Disciplinary History and Philosophy Neither our firm nor any member of our staff currently has, or has ever had, any complaints or other legal or disciplinary events. 10. Other Financial Industry Activities and Affiliations Sather Financial is not affiliated with any other financial industry firm. 11. Code of Ethics, Participation or Interest in Client Transactions and Personal Trading In a nutshell, our Code of Ethics covers the following areas: • We are fiduciaries and therefore must put the needs of our clients first and foremost. • We must avoid conflicts of interest where possible. • We will not disclose private information without client permission or as permitted by law. • We must satisfy standards of personal conduct. • Transparency and disclosure must be maintained on securities we own and trade. We are pleased to provide a full copy of our Code of Ethics to any client, or prospective client, upon request. 120 E. Constitution St., Victoria, Texas 77901 Sather Financial Group, Inc. Private Wealth Management From time to time, our representatives may buy or sell securities for themselves that they also recommend to clients. This may provide an opportunity for our representatives to buy or sell the same securities before or after recommending the same securities to clients resulting in representatives profiting off the recommendations they provide to clients. Such transactions may create a conflict of interest. We will always document any transactions that could be construed as conflicts of interest and will never engage in trading that operates to the client’s disadvantage when similar securities are being bought or sold. We believe in “eating our own cooking.” As such, it is quite typical that if we are adding a certain security in a client’s portfolio we may buy that same security for our own portfolios. Obviously, the goal is to not shortchange our clients. We want them to get the better end of the deal. We attempt to reduce conflicts of interest as much as possible. Although we believe that we are successful in doing so, conflicts still arise. 12. Brokerage Practices We use certain brokerages for specific reasons. In general, the main items we consider are: • Financial strength when assessing their Balance Sheet and Income Statement. • Consistent commitment to technology and technology security. • Fraud security. • Trading efficiency • Service team experience • Client Communications We have one mandate in working with brokers—get our clients the most efficient and effective service reasonably possible. This does not mean necessarily the cheapest, but rather the best overall package of services. When Sather Financial was established, our clients held their assets with one broker. As Sather Financial has grown, we have seen the need to expand the number of brokers we work with. We now work with several brokers on a regular basis. All brokers we deal with are separate and unaffiliated from Sather Financial. In the process, we attempt to make every effort possible to hold the brokers at “arm’s length.” Furthermore, although the main brokers we work with are Charles Schwab, Nationwide and Interactive Brokers, a client may, under certain circumstances, work with a broker or custodian of their own choosing. By working with more brokers, it is our opinion and experience that we are able to compare them against each other in an effort to make sure our clients have a stronger opportunity for “best execution” of trades. This also allows us to negotiate what we believe are fair commission and transaction rates. In the process of working with the brokers, some of them offer us a variety of services. The brokers offer services to Sather Financial which includes custody of securities, trade execution, trade allocation software, portfolio management tools, and clearance and settlement of transactions, among others. There are varying levels of value associated with these services and not all services are provided by each broker. Sather Financial utilizes the “Additional Services” programs at Charles Schwab and Interactive Brokers. There are separate agreements governing these services and programs. 120 E. Constitution St., Victoria, Texas 77901 Sather Financial Group, Inc. Private Wealth Management These services should benefit Sather Financial in our efforts to manage client assets and are generally not available to individual (“retail”) investors. As such, we see this as a positive and another way in which Sather Financial offers value to our clients. There is no direct link between Sather Financials participation in these programs and the investment advice given to our clients. Furthermore, participation in these programs does not factor into our decision making on negotiating commission rates. We still want them to be as low as possible. Sather Financial, and our clients, benefit from these services regardless of the dollar amount or quantity of trades placed with any of the brokers, although the brokers may provide us more or less services depending on the amount of assets we have with them or the amount of profit they derive from us. Despite this, the benefits provided by the brokers to Sather Financial present a conflict of interest by creating an incentive to be more profitable to a broker in order to receive more services. However, it does not change our fiduciary duty to clients. Furthermore, Sather Financial chooses brokers that offer the best overall value for clients and will never be based solely on any benefits Sather Financial may receive. It is also possible that Sather Financial may use a different broker or stop using the services of a particular broker. Also, a broker may decide to stop working with Sather Financial, or the broker may end or change the services it provides. Ultimately, Sather Financial is going to evaluate all relationships relative to the value they provide to our clients. Our research indicates that Charles Schwab & Co. and Interactive Brokers are skilled at understanding the Registered Investment Advisory world and the needs of our clients. Although many of our clients work with these firms, not all do. While we routinely use Charles Schwab, ultimately, it is up to our clients as to where they satisfy brokerage needs. If a client chooses to direct trades through other brokerages they understand they may incur additional fees, a lack of coordination, a lack of communication and a lack of efficiency, etc. Therefore, clients choosing this path must realize and expect there to be even greater variability in pricing of securities bought and sold. Best execution under these circumstances is often not attainable. Often, if we decide to purchase a given security, we tend to do so for many of our accounts. As such, it is often typical to buy thousands of shares of a given investment which is then allocated for many client accounts. We favor this “block trading” strategy as it often can be more efficient to do so in larger quantities. If we buy or sell the same securities on behalf of more than one client, we might, but would be under no obligation to, aggregate or bunch, to the extent permitted by applicable law and regulations, the securities to be purchased or sold for multiple clients in order to seek more favorable prices, lower brokerage commissions or more efficient execution. In such case, we would place an aggregate order with the broker on behalf of all such clients in order to ensure fairness for all clients; provided, however, that trades would be reviewed periodically to ensure that accounts are not systematically disadvantaged by this policy. We would determine the appropriate number of shares to place with brokers and will select the appropriate brokers consistent with our duty to seek best execution, except for those accounts with specific brokerage direction (if any). When we do not or cannot aggregate trades, clients may receive less favorable prices, pay higher brokerage commissions, or experience less efficient trade execution. 120 E. Constitution St., Victoria, Texas 77901 Sather Financial Group, Inc. Private Wealth Management Due to the fact that not all client accounts are held at the same custodian/broker there will be variability in the prices of securities bought and sold. Sather Financial Group Inc. works diligently to keep these differences to a minimum. 13. Account Reviews We try not to put our clients into a “one size fits all” profile. As such, there are different triggers that will cause an account to be reviewed. Some of these triggers are: • Material market, economic, or political events • Cash being deposited/withdrawn • Change in client goals (cash flow in/out, tolerance for volatility, need for growth, etc) • Change in underlying investments within an account • A client requested review We find that the account review process is best handled as a group project. There is not just one of us responsible for reviewing the needs of an account. 14. Client Referrals and Other Compensation As referenced in item 12 above, Charles Schwab & Co., Inc. Advisor Services (“Schwab”) provides us with access to Schwab’s institutional trading and custody services, which are typically not available to Schwab retail investors. These services generally are available to independent investment advisers on an unsolicited basis, at no charge to them so long as a total of at least $10 million of the adviser’s clients’ assets are maintained in accounts at Schwab. Schwab includes brokerage services that are related to the execution of securities transactions, custody, research, including that in the form of advice, analyses and reports, and access to mutual funds and other investments that are otherwise generally available only to institutional investors or would require a significantly higher minimum initial investment. For client accounts maintained in its custody, Schwab generally does not charge separately for custody services but is compensated by account holders through commissions or other transaction-related or asset-based fees for securities trades that are executed through Schwab or that settle into Schwab accounts. As such, we do not receive any commissions, referral fees, 12b-1 fees, ski trips, golf outings, or other transactional benefits. Schwab also makes available to us other products and services that benefit us but may not benefit our clients’ accounts. These benefits may include educational events organized and/or sponsored by Schwab. Other of these products and services assist us in managing and administering clients’ accounts. These include software and other technology (and related technological training) that provide access to client account data (such as trade confirmations and account statements), facilitate trade execution (and allocation of aggregated trade orders for multiple client accounts, if applicable), provide research, pricing information and other market data, facilitate payment of our fees from clients’ accounts (if applicable), and assist with back-office training and support functions, recordkeeping and client reporting. We do not compensate non-advisory personnel (solicitors/promoters) for client referrals. 15. Custody We do not have physical custody of our clients’ funds although we have custody as a result of our authority to instruct the custodian to deduct our fee from our clients’ accounts. Our clients receive account statements at least quarterly from the custodian and should review those statements carefully. 120 E. Constitution St., Victoria, Texas 77901 Sather Financial Group, Inc. Private Wealth Management 16. Investment Discretion Sather Financial receives discretionary authority from its clients to determine the securities to be bought or sold and the amount of the securities to be bought or sold in a client account and the type of order (ie: market order, limit order). We do so without calling our clients ahead of time. 17. Voting Client Securities Sather Financial does not vote proxy material for client securities. It is up to each client to vote proxies or other corporate communications as they see fit. If clients have a question, we are happy to answer these on a case by case basis. Sather Financial will assist the client in voting proxies by relaying their wishes to their specific broker/custodian at their direction. 18. Financial Information Sather Financial does not require or solicit prepayment of more than $1,200 in fees per client six months or more in advance. The firm has no financial condition that is reasonably likely to impair its ability to meet any contractual requirements relating to any aspect of its business. Sather Financial has never been the subject of a bankruptcy petition. Privacy Policy Our Promise to You As a client of Sather Financial Group Inc., you share both personal and financial information with us. Your privacy is important to us, and we are dedicated to safeguarding your personal and financial information. Information Provided by Clients In the normal course of doing business, we typically obtain the following non-public personal information about our clients: • Personal information regarding our clients’ identity such as name, address and social security number; Information regarding securities transactions effected by us; and • • Client financial information such as net-worth, assets, income, bank account information and account balances. How We Manage and Protect Your Personal Information We do not sell information about current or former clients to third parties, nor is it our practice to disclose such information to third parties unless requested to do so by a client or client representative or, if necessary, in order to process a transaction, service an account or as permitted by law. Additionally, we may share information with outside companies that perform administrative services for us. However, our contractual arrangements with these service providers require them to treat your information as confidential. In order to protect your personal information, we maintain physical, electronic and procedural safeguards to protect your personal information. Our Privacy Policy restricts the use of client information and requires that it be held in strict confidence. Client Notifications 120 E. Constitution St., Victoria, Texas 77901 Sather Financial Group, Inc. Private Wealth Management We are required by law to annually provide a notice describing our privacy policy. In addition, we will inform you promptly if there are changes to our policy. Please do not hesitate to contact us with questions about this notice. Although this overview covers a wide variety of information, it is obviously not “all-inclusive”. As such, if there is anything else you would like to know about our firm, please contact us. Sincerely, Dave Sather Warren Udd Dave Sather, CEO And Chief Compliance Officer CERTIFIED FINANCIAL PLANNER™ Warren Udd, President CERTIFIED FINANCIAL PLANNER™ 120 E. Constitution St., Victoria, Texas 77901