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Sather Financial Group, Inc.
Private Wealth Management
Date: October 8, 2025
Sather Financial Group, Inc.
The goal of this overview is to provide information about the experience, qualifications, and business
practices of Sather Financial Group, Inc. If you have questions about this information, or anything else,
please don’t hesitate to contact us at 361-570-1800 or stop by our office at 120 E. Constitution St., Victoria,
Texas 77901. This overview has not been approved or verified by the United States Securities & Exchange
Commission or any state securities authority.
Our Brochure may be requested, at any time, by contacting David Sather, Chief Compliance Officer at (361)
570-1800 or Dave@SatherFinancial.com. Our Brochure (Form ADV) is also available on our website at
www.SatherFinancial.com, free of charge. The SEC’s website also provides information about any persons
affiliated with Sather Financial Group Inc. who are registered, or are required to be registered, as investment
adviser representatives of Sather Financial Group Inc.
Sather Financial Group Inc. is a Registered Investment Adviser. Registration of an Investment Adviser does
not imply any level of skill or training; it merely shows the ability to fill out a form.
In addition to our website (www.SatherFinancial.com), you can find information about our firm and our staff
at www.AdviserInfo.sec.gov.
120 E. Constitution St., Victoria, Texas 77901
Sather Financial Group, Inc.
Private Wealth Management
Material Changes
The material changes in this brochure from the last annual updating amendment of Sather Financial Group,
Inc. on January 9, 2025, are described below. Material changes relate to Sather Financial Group, Inc.’s
policies, practices or conflicts of interests.
• We serve as the investment advisor to collective investment trusts (CITs) sponsored by Alta Trust.
We manage ERISA assets in the CIT. A CIT is a pooled investment vehicle specifically designed for
retirement plans. (Item 4)
120 E. Constitution St., Victoria, Texas 77901
Sather Financial Group, Inc.
Private Wealth Management
Table of Contents
1. Cover Page
2. Material Changes
3. Table of Contents
4. Advisory Business
Firm Overview
A. Our Approach
• Warren Buffett & The Value Investors
• Ethics
B. Functioning As A Fiduciary C. Assessing Investment Needs D. Team Approach
E. Designations
F. Portfolio Management Services
G. Retirement Plan Consulting Services
H. Collective Investment Trusts
I. Consulting/Financial Planning Services
J. Educational Seminars/Workshops
5. Fees & Compensation
• Fee Only
• Other Fees and Expenses
• Fee Payment
6. Performance Fees
7. Types of Clients
8. Methods of Analysis, Investment Strategies and Risk of Loss
• Research and Investment Decisions
• How Do We Think About Risk in a Portfolio?
9. Disciplinary History and Philosophy
10. Other Financial Industry Activities and Affiliations
11. Code of Ethics
• Summary
• Full Code of Ethics available upon request
• Sather Financial personnel owning/trading in client owned securities
• Conflicts of Interest
12. Brokerage Practices
• Brokerage firm considerations
13. Account Reviews
14. Client Referrals and Other Compensation
15. Custody
• Assets held by third party
• Statements and confirms sent directly by custodian
16. Investment Discretion
17. Voting of Client Securities
18. Financial Information
19. Privacy Policy
120 E. Constitution St., Victoria, Texas 77901
Sather Financial Group, Inc.
Private Wealth Management
4. Advisory Business
Firm Overview
The Sather Financial Group, Inc. was founded by its owner, Dave Sather, in 1999 as a fee-only investment
management, financial planning and consulting firm. We manage approximately $1,943,949,582 in
regulatory assets under management, on a discretionary basis, and $ 4963195 on a non-discretionary basis,
for our clients as of December 31, 2024.
Although investment management is often the main attraction that brings clients to our firm, we have
recognized that people who have significant assets also have a variety of financial planning needs. As such,
our goal is to offer a more holistic approach to asset management.
A. Our Approach
Our investment approach has been crafted over the past twenty-five years by utilizing the strategies and
philosophies that have made Warren Buffett and other well-known “value investors” successful. There are
two reasons for this approach. First, Buffett has a well-documented track record for success in knowing how
to think about business and valuing assets. Secondly, Buffett sets a very high bar for ethical behavior.
Without a strong conviction about ethical behavior there is no reason for our firm to exist.
B. Functioning As A Fiduciary
In offering services, we serve as a fiduciary. As such, we are legally obligated to do what is in our clients’
best interest—and not just sell them a product. Although this brings with it tremendous responsibility, we
welcome this as it clearly dictates what the goal is. The “fee-only” approach makes the most sense to us as it
seems to reduce conflicts of interest and more closely aligns our goals with those of the clients.
Written Acknowledgement of Fiduciary Status
When we provide investment advice to you regarding your retirement plan account or individual retirement
account, we are fiduciaries within the meaning of Title I of the Employee Retirement Income Security Act
and/or the Internal Revenue Code, as applicable, which are laws governing retirement accounts. The way we
make money creates some conflicts with your interests, so we operate under a special rule that requires us to
act in your best interest and not put our interest ahead of yours. Under this special rule’s provisions, we must:
• Meet a professional standard of care when making investment recommendations (give prudent
advice);
• Never put our financial interests ahead of yours when making recommendations (give loyal advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in your best interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
C. Assessing Investment Needs
Given the diversity of our clients’ needs our investment management strategies are broad as they may
require a portfolio to generate high income or cash flow while others may be fully devoted to long term
growth. The most important thing in assessing asset structure is always the needs of a particular client. We
120 E. Constitution St., Victoria, Texas 77901
Sather Financial Group, Inc.
Private Wealth Management
rely heavily on you, the client, to provide us with a host of information and documents so we can thoroughly
understand the details of your financial situation. No assessment will ever be fully comprehensive.
Other financial advisors do not have a fiduciary standard. This opens up the opportunity for them to sell
product or make decisions that are legally allowable, but still not optimal.
Much of the structure of a client portfolio will be dictated by:
the amount of assets to invest
the amount of cash flow (dividends, interest, etc.) a client may need
the length of time the client can leave the funds alone
•
• employment or other external sources of cash flow
•
•
• anticipated client additions to or withdrawals from their assets over time
•
the client’s tolerance for short, intermediate and longer term volatility
• The valuations and attractiveness of investment opportunities
In assessing the needs of our clients, we acknowledge we are all unique and therefore require individual
attention. However, there are many similarities among our clients and their assets. For instance, if we
determine a given security offers tremendous value, it is quite likely it will end up in many client portfolios.
However, due to the uniqueness of our clients, it does not mean that a given security will be in all portfolios
or in the same amounts or percentages.
Occasionally, clients request that certain securities not be purchased for their accounts while other clients
may direct purchases. This is fine with us, as it is the client’s money. However, if the client restricts a
security or directs their own trades it is quite likely that we offer opinions as to the wisdom of the client’s
decision. Additionally, if a client restricts certain securities or places their own trades their performance will
obviously be different than other clients. As such, we do not guarantee that we will be able to adequately
follow or effectively manage securities added through client-directed trades. Additionally, client-directed
trade requests must be made via email, in writing, or a phone call to Sather Financial. Sather Financial Group
will attempt to trade the requested security on a best efforts basis.
D. Team Approach
There is not one person assigned to the management of our clients’ assets or needs. Instead, we all work on
every account and relationship. This gives us the ability to double check each other’s work and, if one of us
is out of the office, the service to that client does not diminish. Additionally, if one of us is dead or
incapacitated, there is continuity of the client’s asset management.
E. Designations
The “designation game” continues to confuse the average person. Many in the financial industry know that
clients look to designations as a way to identify competency and value. Unfortunately, many licenses and
designations are less about skill, competency, or experience, but instead are truly designed just to sell a
product.
Our approach has been quite different. Warren, Dave, and Jon have the CERTIFIED FINANCIAL
PLANNER™ designation. In our opinion, this designation indicates a deeper level of knowledge and
experience—and is not just a clever ploy to sell a product.
120 E. Constitution St., Victoria, Texas 77901
Sather Financial Group, Inc.
Private Wealth Management
The CFP® designation is considered the gold standard in the financial services industry—and with good
reason. To earn this distinction an individual must pass five 4-hour long exams in insurance, investments,
taxation, retirement planning, estate planning and a capstone course. Once all five of these have been
successfully completed a candidate is qualified to take a six-hour comprehensive exam.
Once the comprehensive exam is successfully passed, a candidate must still pass an ethics background check
and have three years of industry experience.
For these reasons, we think this designation truly provides the skill set to help our clients, as opposed to just
selling a product.
However, we don’t think anyone should take our word for what makes a meaningful designation. Instead, all
people should ask the following:
1. What designations do you hold?
2. Who is the governing body for these designations?
3. How many exams did you have to take to obtain these designations?
4. Were these exams “self-administered” or proctored by a disinterested third party?
5. What must you do to maintain your designations?
a. Ethics
b. Continuing Education
c. Legal background check
6. How does your particular designation help a person specifically?
F. Portfolio Management Services
Our firm provides continuous asset management of client funds based on the individual needs of the client.
Through personal discussions in which goals and objectives based on the client's particular circumstances
are established. As appropriate, we will review and discuss a client's prior investment history, as well as
family composition and background.
Once the client's portfolio has been established, on an as needed basis, we review the portfolio, and if
necessary, rebalance the portfolio based on the client's individual needs.
• Our investment recommendations are not limited to any specific product or service offered by a
broker-dealer or insurance company. We primarily trade in the following areas below:
o Publicly traded entities;
o Publicly traded stocks;
o Publicly traded bonds; and
o Anything the client deems appropriate.
G. Retirement Plan Consulting Services
We also provide retirement plan advisory services on behalf of the retirement plans (each a “Plan”) and the
company (the “Plan Sponsor”). Our retirement plan advisory services are designed to assist the Plan Sponsor
in meeting its fiduciary obligations to the Plan and Plan Participants. Each engagement is customized to the
needs of the Plan and Plan Sponsor. Services generally include:
• Vendor Analysis
120 E. Constitution St., Victoria, Texas 77901
Sather Financial Group, Inc.
Private Wealth Management
Investment Oversight Services (ERISA 3(21))
Investment Management Services (ERISA 3(38))
• Plan Participant Enrollment and Education
•
•
• Performance Reporting
• Ongoing Investment Recommendation and Assistance
• ERISA 404(c) Assistance
We may provide investment advisory services on behalf of the Plan and Plan Sponsor, which may be in
either a 3(21) or 3(38) context depending on whether or not we are also providing discretionary investment
management over the Plan assets. For 3(38) services, we shall have the discretion to select the investments
for the Plan and/or make investment decisions on behalf of Plan Participants.
These services are provided by us serving in the capacity as a fiduciary under the Employee Retirement
Income Security Act of 1974, as amended (“ERISA”). In accordance with ERISA Section 408(b)(2), the
Plan Sponsor is provided with a written description of our fiduciary status, the specific services to be
rendered and all direct and indirect compensation we reasonably expect under the engagement.
While the primary clients for these services will be pension, profit sharing and 401(k) plans, we offer these
services, where appropriate, to individuals and trusts, estates and charitable organizations. Our clients hire us
to implement judgement and wisdom based upon the following:
1. What is the time frame for different blocks of your money?
• We know that different assets have different volatility, growth and income characteristics based upon
how long the asset can be held.
• As such, money needed next month should emphasize liquidity and stability.
• Conversely, money with a long (10 year) time frame that is to outpace taxes and inflation should
emphasize growth.
2. What are your anticipated deposits and/or withdrawals?
• Depending upon where a client is in their lifecycle, they may be contributing on a regular basis to
their portfolio. This may allow us to be focused and concentrated in our best ideas.
• Conversely, if a client is living off of their portfolio we need to make sure we have communicated
safe distribution rates and make sure the portfolio is in a position to deliver cash flows necessary to
fund short-term needs while maintaining long term goals, as well.
3. What is your tolerance for volatility?
•
• Although the stock market may be an appropriate asset to deliver long-term growth, if a client cannot
maintain portfolio discipline during a market downturn it has not succeeded in delivering the growth.
As such, we need to have a blunt conversation about how much volatility should be expected over
differing time frames.
If the client cannot tolerate volatility, they also need to understand that their portfolio will most likely
not maintain its purchasing power over long time frames.
4. What is the valuation and associated attractiveness for different investments?
120 E. Constitution St., Victoria, Texas 77901
Sather Financial Group, Inc.
Private Wealth Management
H. Collective Investment Trusts
We serve as the investment advisor to collective investment trusts (CITs). We manage ERISA assets in the
CIT. The CIT is bank maintained and not registered with the Securities and Exchange Commission. The CIT
is not a mutual fund registered under the Investment Company Act of 1940, as amended (“1940 Act”), or
other applicable law, and unit holders are not entitled to the protections of the 1940 Act. The regulations
applicable to the CIT are different from those applicable to a mutual fund. The CIT’s units are not securities
registered under the Securities Act of 1933, as amended, or applicable securities laws of any state or other
jurisdiction.
A CIT is a pooled investment vehicle specifically designed for retirement plans. It combines the resources of
multiple qualified plans with similar investment objectives to gain economies of scale, including lower
investment costs. A CIT is sponsored and administered by a bank or trust company. It is a separate legal
entity, operating in the form of a trust that is heavily regulated by the Office of the Comptroller of the
Currency or state banking regulators. The CIT is sponsored by Alta Trust. Alta Trust is a fiduciary under
3(38) of ERISA and will serve as the trustee. Specifically, they monitor our compliance with fund
investment policies and are responsible for all fund administration including regulatory compliance, fund
accounting, unit pricing, performance calculations and reporting, as well as arranging for an annual audit of
fund assets. Legal responsibility for all investment management decisions remains with us.
When we are acting in a discretionary role for a retirement plan client and recommend a Sather-managed
CIT, we receive no fee for managing the CIT.
I. Financial Planning/Consulting Services
We provide financial planning services on an as requested basis.
In general, financial planning can address any or all of the following areas:
•PERSONAL: We review family records, budgeting, personal liability, estate information and
financial goals.
•TAX & CASH FLOW: We analyze the client's income tax and spending.
•INVESTMENTS: We analyze investment alternatives and their effect on the client's portfolio.
•INSURANCE: We review existing policies to ensure proper coverage for life, health, disability,
long-term care, liability, home and automobile.
•RETIREMENT: We analyze current strategies and investment plans to help the client pursue his
or her retirement goals.
•DEATH & DISABILITY: We review the client's cash needs at death, income needs of surviving
dependents, estate planning and disability income.
•ESTATE: We assist the client in assessing and developing long-term strategies, including as
appropriate, living trusts, wills, review estate tax, powers of attorney, asset protection plans, nursing
homes, Medicaid and elder law. (We do not provide legal advice.)
We gather required information through in-depth personal interviews. Information gathered includes the
client's current financial status, tax status, future goals, returns objectives. We carefully review documents
120 E. Constitution St., Victoria, Texas 77901
Sather Financial Group, Inc.
Private Wealth Management
supplied by the client. Should the client choose to implement any recommendations, we suggest the client
work closely with his/her attorney, accountant, insurance agent, and/or broker. Implementation of financial
planning recommendations is entirely at the client's discretion.
Clients can also receive investment advice on a more focused basis. This includes advice on only an isolated
area(s) of concern such as estate planning, retirement planning, or any other specific topic. We also provide
specific consultation and administrative services regarding investment and financial concerns of the client.
Consulting recommendations are not limited to any specific product or service offered by a broker-dealer or
insurance company.
J. Educational Seminars/Workshops
We provide periodic educational seminars and workshops to clients and the general public at no charge.
5. Fees & Compensation
Sather Financial Group earns its compensation by providing investment advisory and financial planning
services. Fees are earned for a percentage of assets under management. Investment management services
fees are as follows:
-
Assets Under Management
$1,000,000
$0
- $3,000,000
$1,000,001
$3,000,001 - $5,000,000
$5,000,000 +
Annual Fee
1.00%
0.80%
0.60%
0.40%
This is a tiered fee schedule such that an account of $1 million is at 1.00% or $10,000 per year. The first
$1 million will always be charged 1%. A $3 million account would be: ($1 million x 1%) + ($2 million x
.8%) or $26,000 total. An annual fee of $26,000 divided by $3 million = .8667% per year on average. A
$5 million account will have an average fee of .76%.
A client who hires Sather Financial Group for investment management services may also receive, on an as-
requested basis, financial planning and strategy services as part of a broader wealth management program.
The minimum relationship size for investment management services is generally $1 million. Depending upon
the size of the relationship, fees may be negotiable.
Obviously, Sather Financial Group, Inc. does not work for free. As such, every client or potential client,
needs to evaluate the value proposition provided by our services. Any person moving assets to Sather
Financial Group, Inc. may incur more in fees than if they chose other options. This is true whether the assets
being transferred in are from an IRA, 401(k), taxable account, or any other account. However, this allows us
to build a customized portfolio for that client and also provides a variety of financial planning and strategy
services, additional to simply managing the assets. If a person moves assets to Sather Financial for
management, the fee they will incur may be higher or lower than other services or by simply managing the
assets themselves. Although fees are a very important aspect, all clients must determine if the overall
package of services offers a reasonable opportunity to meet their goals.
Inherently, a firm that charges a fee based on assets under management has an incentive to increase assets
under management. Sather Financial recognizes there is a conflict with any decision that could decrease
assets under management. While it is not a perfect system, we feel it is the best way to align our interests
120 E. Constitution St., Victoria, Texas 77901
Sather Financial Group, Inc.
Private Wealth Management
with our clients’. Furthermore, we are still required as fiduciaries to make decisions in the best interest of our
clients.
• Other Fees and Expenses
On rare occasions, we offer financial planning services on an hourly basis to people who do not have an asset
management relationship with Sather Financial. The typical fee for services of this nature is $350 per hour.
We prefer not to do this simply because we have no control over how the given advice is ultimately
implemented, if at all.
In general, we don’t charge an hourly fee to our clients that have an on-going asset management relationship
with us.
On a case-by-case basis, we will work on specific, limited engagement projects for a negotiated fixed fee.
In addition to the management fee for services, clients are also responsible for, but not limited to, trading
costs, commissions, brokerage fees, and mutual fund expenses. It is important that our clients understand and
see these fees. For this reason, they are separate from any fee received by Sather Financial. Since these fees
lower the total assets under management, it is in both Sather Financials’ best interest, as well as the clients’,
to keep these costs as low as reasonably possible.
Although we have positive relationships with the institutional arms of Charles Schwab and Interactive
Brokers (the brokerage firms), Nationwide (annuities), clients are free to execute trades through any
brokerage firm of their choosing. Again, our goal is to make the relationship as efficient as possible for our
clients. However, if a client directs trades or custody of securities through a different firm, trade execution
and pricing may be more expensive, less cohesive or less advantageous.
• Fee Payment
Generally, we bill our clients for services, on a monthly basis, in arrears. In general, our clients are notified
of what their assets under management are, as of the last trading day of the month. Based upon that figure,
and our fee schedule, we send our clients a statement that shows the fee calculation. Generally, around the
10th day of the next month we submit a fee payment request to the brokerage custodian to be paid. The
custodian will then deduct the fee from the client account(s) for payment to Sather Financial.
6. Performance Fees and Consulting/Financial Planning Services
We do not accept performance-based fees or other fees based on a share of capital gains on or capital
appreciation of the assets of a client. Our experience is that the typical “performance-based pricing”
encourages greater risk taking than most clients are able to tolerate.
7. Types of Clients
We generally provide advisory services to the following types of clients: individuals, high net worth families,
corporations, retirement plans, collective investment trusts, and charitable foundations. Our stated minimum
relationship size is $1 million. and our average family relationship is more than $1.7 million.
120 E. Constitution St., Victoria, Texas 77901
Sather Financial Group, Inc.
Private Wealth Management
8. Methods of Analysis, Investment Strategies and Risk
• Most of our clients have shorter term “cash flow” needs while needing to provide for long-term
•
•
growth. If we are not successful in marrying the two strategies, we will not have enough cash for
operations to wait for the long-term growth ideas to pay off.
If clients have short term needs, they need to be very conservative with their funds.
If clients have long-term needs they need to have a ten-year or longer time-frame. Additionally, if
they are looking to hold stock market, or other volatile type assets, they need to be prepared for
significant volatility.
• The core of our philosophy focuses on what we have learned from Warren Buffett. If you are willing
to read, learn and be disciplined, there is no reason to cheat. We wish that Wall Street, and the major
investment and banking houses, would adopt a bit of Buffett’s ethical standards.
• Although Buffett is well known for his “value style” of investment management, we would modify
that moniker. Buffett will look for value anomalies in any asset. We attempt to do the same. That
might come in the form of a long term holding, but it also is just as likely to come from writing put
options or engaging in “cash out” arbitrage trades.
• We do not use a “one size fits all” philosophy. Although there are many similarities among our
clients, there are enough differences that warrant managing each portfolio with that individual client
in mind.
• We prefer to do our own research and due diligence. This leads us to managing securities in an effort
to reduce risk and improve credit quality and cash flow.
• We are money managers. We are not “middlemen” or “salesman” of ideas.
• We are not Wall Street based. This affords us the ability to think independently. We do not engage in
any investment banking and our operation does not have the traditional conflicts of interest presented
by investment banking taking priority over quality investment management.
• Our philosophy focuses on using fundamental analysis to determine:
1)
2)
3)
4)
5)
6)
Can we understand the company/investment?
Is it predictable?
Does the company/investment possess a sustained competitive advantage?
Does the company/investment have well above average efficiency returns (return on capital
and equity)
Does the company/investment have very low reliance upon debt?
Can the company/investment be purchased at a discount to its normalized earnings?
• We will use institutional or load waived mutual funds to access certain categories (emerging market,
high yield, convertible debt, real estate, etc.). If we use a fund it is done to diversify the portfolio and
exploit value anomalies in different markets and asset classes around the world.
• We may hold cash or cash equivalent positions in any percentage for extended periods of time. This
is the default investment in the absence of finding acceptable values in equity, fixed income or other
securities that meet our investment criteria while considering individual client needs. The only time
cash will be limited on an ongoing basis is when a client has given a specific mandate such as all
equity, all fixed income or some other variation.
• Warren Buffett, and other successful value investors, will often go long periods of time before
making an investment, instead, waiting for the right opportunities. We attempt to achieve the same
level of patience and prudence. As such, we would rather pursue opportunities which are in the best
interest of our clients and ignore the day to day “noise” of the financial markets.
Research and Investment Decisions
120 E. Constitution St., Victoria, Texas 77901
Sather Financial Group, Inc.
Private Wealth Management
• We have access to a wide variety of research.
• We rely very little on Wall Street’s short-term, opinion based research due to the tremendous
conflicts of interest. We have access to, and utilize, a variety of databases that provide broad
historical financial data for more than 5,000 companies. We use these databases to analyze and sort
based upon criteria that are similar to those utilized by Warren Buffett.
• We rely on fundamental analysis to make our decisions. Fundamental analysis involves the analysis
of financial statements, the general financial health of companies, and/or the analysis of management
or competitive advantages.
• We perform most research in-house.
• We research a multitude of ideas individually looking for investments that may fit our parameters.
This may be as informal as reading an article, while it also can be as formal as running proprietary
sorts of our databases.
• Once an idea shows merit, it is discussed in a group setting where we try to tear each other’s ideas
down, determine why they won’t work and see if we can come up with a set of circumstances under
which we can “kill an investment”. Once it is determined that we cannot, in all likelihood, “kill it” we
start determining the pricing structure that we are willing to pay for a given investment.
• A cursory overview of most companies allows us to quickly determine that most do not fit our
parameters.
• We run similar quantitative sorts on broader investment categories also (ie: non-hedged foreign bond
funds, convertible bonds, preferred stock, utilities, real estate investment trusts etc). When we find
that there is an opportunity to add value to a portfolio we will find appropriate candidates to discuss.
• These broader categories will be accessed via funds. Once an idea is identified, we then sort for
appropriate managers, track record, internal fees, litigation issues, ability to perform, etc.
How do we think about risk in a portfolio?
1. Typically, the investment community refers to “risk” as a one size fits all term. When they do they
are usually referencing volatility of a specific asset or class of assets. However, that is a gross
oversimplification. Depending upon how you think about the matter, there are many identified types
of risk. As such, the word “risk” should always be preceded with an adjective describing the type of
risk we are addressing.
2. For instance, default, or business, risk comes when one investment stumbles (think Enron or General
Motors). Usually, diversification with 20 to 30 companies alleviates the vast majority of this type of
risk. Market risk comes merely from being exposed to a broad class of assets—such as the stock
market. Recall how correlated the world’s financial markets were in 2009. Even if you held very high
quality stocks in 2009, they still fell significantly. These two types of risk are the ones most of us are
referring to when we talk about “risk”. However, they are just the tip of the iceberg.
3. Without leverage risk, the downturn in 2009 would not have been nearly as serious. Although
borrowing money can aid us in making investments (a house is a perfect example), there are limits.
When we borrow too much (whether personal, corporate or governmental) we incur risk that an
unexpected event may cause our cash flow to dry up—leaving us with no ability to service the debt.
As such, leverage can quickly become a house of cards that comes tumbling down.
4. A thoughtful investor should also consider inflation risk and interest rate risk. Inflation risk (or
purchasing power risk) occurs when assets fail to keep pace with increases in the cost of goods and
services. Over the past 40 years, after inflation the stock market has produced returns of more than
6% while the bond market has produced returns of negative 2.3%. With record-low interest rates, it is
not hard to realize that net of taxes and inflation, fixed income investments may seem safe—but
actually carry significant risk. Since property taxes, food, health care and energy are all rising rapidly,
this type of risk is hitting virtually all Americans.
120 E. Constitution St., Victoria, Texas 77901
Sather Financial Group, Inc.
Private Wealth Management
5. For Texans, land is a love affair. However, there is not a constant supply of willing people wanting to
buy your land every day. As such, when we most need to produce cash, liquidity risk—from land or
any other non-publicly traded assets—rears its ugly head. Liquidity Risk stems from the lack of
marketability of an investment that cannot be bought or sold quickly enough to prevent or minimize a
loss. It is typically reflected in unusually wide bid-ask spreads or large price movements. Typically,
the smaller the size of the security or its issuer, the larger the liquidity risk.
6. Although this discussion exemplifies a few common types of risk, a smart investor will also evaluate
the impact of political, currency, and credit risks, too.
7. Fundamental analysis would normally encourage equity purchases in stocks that are undervalued or
priced below their perceived value. The risk assumed is that the market will fail to reach expectations
of perceived value.
8. Long term trading is designed to capture market rates of both return and risk. Due to its nature, the
long-term investment strategy can expose clients to various types of risk that will typically surface at
various intervals during the time the client owns the investments. These risks include but are not
limited to inflation (purchasing power) risk, interest rate risk, economic risk, market risk, and
political/regulatory risk.
9. Short term trading risks include liquidity, economic stability and inflation, in addition to the long
term trading risks listed above. Frequent trading, can affect investment performance, particularly
through increased brokerage and other transaction costs and taxes.
10. Equity investment generally refers to buying shares of stocks in return for receiving a future payment
of dividends and capital gains if the value of the stock increases. The value of equity securities may
fluctuate in response to specific situations for each company, industry market conditions and general
economic environments.
11. Fixed Income investments generally pay a return on a fixed schedule, though the amount of the
payments can vary. This includes corporate and government debt securities, leveraged loans, high
yield, and investment grade debt and structured products, such as mortgage and other asset-backed
securities, although individual bonds may be the best known type of fixed income security. In general
the fixed income market is volatile, and fixed income securities carry significant interest rate risk. (As
interest rates rise, bond prices usually fall, and vice versa. This effect is usually more pronounced for
longer-term securities.) Fixed income securities also carry inflation risk, liquidity risk, call risk and
credit and default risks for both issuers and counterparties. The risk of default on treasury inflation
protected/inflation linked bonds is dependent upon the U.S. Treasury defaulting, but these bonds still
carry a risk of losing share price value. Risks of investing in foreign fixed income securities also
include the general risks inherent in non-U.S. investing.
12. Mutual Funds: Investing in mutual funds carries the risk of capital loss and thus you may lose money
investing in mutual funds. All mutual funds have costs that lower investment returns. The funds can
be of bond (fixed income) nature or stock (equity) nature, or a mix of multiple underlying security
types.
13. Exchange Traded Funds (ETFs): An ETF is an investment fund traded on stock exchanges, similar to
stocks. Investing in ETFs carries the risk of capital loss (sometimes up to a 100% loss in the case of a
stock holding bankruptcy). Areas of concern include the lack of transparency in products and
increasing complexity, conflicts of interest and the possibility of inadequate regulatory compliance.
Because ETFs use "authorized participants" (APs) as agents to facilitate creations or redemptions
(primary market), there is a risk that an AP decides to no longer participate for a particular ETF;
however, that risk is mitigated by the fact that other APs can step in to fill the vacancy of the
withdrawing AP [an ETF typically has multiple APs] and ETF transactions predominantly take place
in the secondary market without need for an AP. Like other liquid securities, ETF pricing changes
throughout the trading day and there can be no guarantee that an ETF is purchased at the optimal time
in terms of market movements. Moreover, due to market fluctuations, ETF brokerage costs, differing
120 E. Constitution St., Victoria, Texas 77901
Sather Financial Group, Inc.
Private Wealth Management
demand and characteristics of underlying securities, and other factors, the price of an ETF can be
lower that the aggregate market price of its cash and component individual securities (net asset value
– NAV). An ETF is subject to the same market risks as those of its underlying individual securities,
and also has internal expenses that can lower investment returns.
14. Annuities are retirement products for those who may have the ability to pay a premium now and want
to guarantee they receive certain payments or a return on investment in the future. Annuities are
contracts issued by a life insurance company designed to meet requirement or other long term goals.
An annuity is not a life insurance policy. Variable annuities are designed to be long term investments,
to meet retirement and other long-range goals. Variable annuities are not suitable for meeting short-
term goals because substantial taxes and insurance company charges may apply if you withdraw your
money early. Variable annuities also involve investment risks, just as mutual funds do.
15. Margin transactions use leverage that is borrowed from a brokerage firm as collateral. Leverage
enhances the ability to acquire assets, but also amplifies net profits and losses and increases
transaction costs. When losses occur, the value of the margin account may fall below the brokerage
firm’s threshold thereby triggering a margin call. This may force the account holder to either allocate
more funds to the account or sell assets on a shorter time frame than desired.
16. Interest Rate Risk is the risk that an investment's value will change due to a change in the absolute
level of interest rates, spread between two rates, shape of the yield curve, or in any other interest rate
relationship. These changes can be reduced by diversifying or hedging, since the changes usually
affect securities inversely.
Obviously, risk is not a one size fits all term. Furthermore, you cannot avoid risk—but rather a smart
invest or must be skilled at “managing” risk. Given this, the more knowledgeable investors are, the better
equipped they will be to deal with the variety of risks facing all of their assets.
Past performance is not indicative of future results. Investing in securities involves a risk of loss that
you, as a client, should be prepared to bear.
9. Disciplinary History and Philosophy
Neither our firm nor any member of our staff currently has, or has ever had, any complaints or other
legal or disciplinary events.
10. Other Financial Industry Activities and Affiliations
Sather Financial is not affiliated with any other financial industry firm.
11. Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
In a nutshell, our Code of Ethics covers the following areas:
• We are fiduciaries and therefore must put the needs of our clients first and foremost.
• We must avoid conflicts of interest where possible.
• We will not disclose private information without client permission or as permitted by law.
• We must satisfy standards of personal conduct.
• Transparency and disclosure must be maintained on securities we own and trade.
We are pleased to provide a full copy of our Code of Ethics to any client, or prospective client, upon request.
120 E. Constitution St., Victoria, Texas 77901
Sather Financial Group, Inc.
Private Wealth Management
From time to time, our representatives may buy or sell securities for themselves that they also recommend to
clients. This may provide an opportunity for our representatives to buy or sell the same securities before or
after recommending the same securities to clients resulting in representatives profiting off the
recommendations they provide to clients. Such transactions may create a conflict of interest. We will always
document any transactions that could be construed as conflicts of interest and will never engage in trading
that operates to the client’s disadvantage when similar securities are being bought or sold.
We believe in “eating our own cooking.” As such, it is quite typical that if we are adding a certain security in
a client’s portfolio we may buy that same security for our own portfolios.
Obviously, the goal is to not shortchange our clients. We want them to get the better end of the deal.
We attempt to reduce conflicts of interest as much as possible. Although we believe that we are successful in
doing so, conflicts still arise.
12. Brokerage Practices
We use certain brokerages for specific reasons. In general, the main items we consider are:
• Financial strength when assessing their Balance Sheet and Income Statement.
• Consistent commitment to technology and technology security.
• Fraud security.
• Trading efficiency
• Service team experience
• Client Communications
We have one mandate in working with brokers—get our clients the most efficient and effective service
reasonably possible. This does not mean necessarily the cheapest, but rather the best overall package of
services.
When Sather Financial was established, our clients held their assets with one broker. As Sather Financial has
grown, we have seen the need to expand the number of brokers we work with. We now work with several
brokers on a regular basis. All brokers we deal with are separate and unaffiliated from Sather Financial. In
the process, we attempt to make every effort possible to hold the brokers at “arm’s length.”
Furthermore, although the main brokers we work with are Charles Schwab, Nationwide and Interactive
Brokers, a client may, under certain circumstances, work with a broker or custodian of their own choosing.
By working with more brokers, it is our opinion and experience that we are able to compare them against
each other in an effort to make sure our clients have a stronger opportunity for “best execution” of trades.
This also allows us to negotiate what we believe are fair commission and transaction rates.
In the process of working with the brokers, some of them offer us a variety of services. The brokers offer
services to Sather Financial which includes custody of securities, trade execution, trade allocation software,
portfolio management tools, and clearance and settlement of transactions, among others. There are varying
levels of value associated with these services and not all services are provided by each broker.
Sather Financial utilizes the “Additional Services” programs at Charles Schwab and Interactive Brokers.
There are separate agreements governing these services and programs.
120 E. Constitution St., Victoria, Texas 77901
Sather Financial Group, Inc.
Private Wealth Management
These services should benefit Sather Financial in our efforts to manage client assets and are generally not
available to individual (“retail”) investors. As such, we see this as a positive and another way in which
Sather Financial offers value to our clients.
There is no direct link between Sather Financials participation in these programs and the investment advice
given to our clients.
Furthermore, participation in these programs does not factor into our decision making on negotiating
commission rates. We still want them to be as low as possible.
Sather Financial, and our clients, benefit from these services regardless of the dollar amount or quantity of
trades placed with any of the brokers, although the brokers may provide us more or less services depending
on the amount of assets we have with them or the amount of profit they derive from us. Despite this, the
benefits provided by the brokers to Sather Financial present a conflict of interest by creating an incentive to
be more profitable to a broker in order to receive more services. However, it does not change our fiduciary
duty to clients. Furthermore, Sather Financial chooses brokers that offer the best overall value for clients and
will never be based solely on any benefits Sather Financial may receive.
It is also possible that Sather Financial may use a different broker or stop using the services of a particular
broker. Also, a broker may decide to stop working with Sather Financial, or the broker may end or change
the services it provides. Ultimately, Sather Financial is going to evaluate all relationships relative to the
value they provide to our clients.
Our research indicates that Charles Schwab & Co. and Interactive Brokers are skilled at understanding the
Registered Investment Advisory world and the needs of our clients. Although many of our clients work with
these firms, not all do. While we routinely use Charles Schwab, ultimately, it is up to our clients as to where
they satisfy brokerage needs.
If a client chooses to direct trades through other brokerages they understand they may incur additional fees, a
lack of coordination, a lack of communication and a lack of efficiency, etc. Therefore, clients choosing this
path must realize and expect there to be even greater variability in pricing of securities bought and sold. Best
execution under these circumstances is often not attainable.
Often, if we decide to purchase a given security, we tend to do so for many of our accounts. As such, it is
often typical to buy thousands of shares of a given investment which is then allocated for many client
accounts. We favor this “block trading” strategy as it often can be more efficient to do so in larger quantities.
If we buy or sell the same securities on behalf of more than one client, we might, but would be under no
obligation to, aggregate or bunch, to the extent permitted by applicable law and regulations, the securities to
be purchased or sold for multiple clients in order to seek more favorable prices, lower brokerage
commissions or more efficient execution. In such case, we would place an aggregate order with the broker on
behalf of all such clients in order to ensure fairness for all clients; provided, however, that trades would be
reviewed periodically to ensure that accounts are not systematically disadvantaged by this policy. We would
determine the appropriate number of shares to place with brokers and will select the appropriate brokers
consistent with our duty to seek best execution, except for those accounts with specific brokerage direction
(if any). When we do not or cannot aggregate trades, clients may receive less favorable prices, pay higher
brokerage commissions, or experience less efficient trade execution.
120 E. Constitution St., Victoria, Texas 77901
Sather Financial Group, Inc.
Private Wealth Management
Due to the fact that not all client accounts are held at the same custodian/broker there will be variability in
the prices of securities bought and sold. Sather Financial Group Inc. works diligently to keep these
differences to a minimum.
13. Account Reviews
We try not to put our clients into a “one size fits all” profile. As such, there are different triggers that will
cause an account to be reviewed. Some of these triggers are:
• Material market, economic, or political events
• Cash being deposited/withdrawn
• Change in client goals (cash flow in/out, tolerance for volatility, need for growth, etc)
• Change in underlying investments within an account
• A client requested review
We find that the account review process is best handled as a group project. There is not just one of us
responsible for reviewing the needs of an account.
14. Client Referrals and Other Compensation
As referenced in item 12 above, Charles Schwab & Co., Inc. Advisor Services (“Schwab”) provides us with
access to Schwab’s institutional trading and custody services, which are typically not available to Schwab
retail investors. These services generally are available to independent investment advisers on an unsolicited
basis, at no charge to them so long as a total of at least $10 million of the adviser’s clients’ assets are
maintained in accounts at Schwab. Schwab includes brokerage services that are related to the execution of
securities transactions, custody, research, including that in the form of advice, analyses and reports, and
access to mutual funds and other investments that are otherwise generally available only to institutional
investors or would require a significantly higher minimum initial investment. For client accounts maintained
in its custody, Schwab generally does not charge separately for custody services but is compensated by
account holders through commissions or other transaction-related or asset-based fees for securities trades that
are executed through Schwab or that settle into Schwab accounts. As such, we do not receive any
commissions, referral fees, 12b-1 fees, ski trips, golf outings, or other transactional benefits.
Schwab also makes available to us other products and services that benefit us but may not benefit our clients’
accounts. These benefits may include educational events organized and/or sponsored by Schwab. Other of
these products and services assist us in managing and administering clients’ accounts. These include
software and other technology (and related technological training) that provide access to client account data
(such as trade confirmations and account statements), facilitate trade execution (and allocation of aggregated
trade orders for multiple client accounts, if applicable), provide research, pricing information and other
market data, facilitate payment of our fees from clients’ accounts (if applicable), and assist with back-office
training and support functions, recordkeeping and client reporting.
We do not compensate non-advisory personnel (solicitors/promoters) for client referrals.
15. Custody
We do not have physical custody of our clients’ funds although we have custody as a result of our authority
to instruct the custodian to deduct our fee from our clients’ accounts. Our clients receive account statements
at least quarterly from the custodian and should review those statements carefully.
120 E. Constitution St., Victoria, Texas 77901
Sather Financial Group, Inc.
Private Wealth Management
16. Investment Discretion
Sather Financial receives discretionary authority from its clients to determine the securities to be bought or
sold and the amount of the securities to be bought or sold in a client account and the type of order (ie: market
order, limit order). We do so without calling our clients ahead of time.
17. Voting Client Securities
Sather Financial does not vote proxy material for client securities. It is up to each client to vote proxies or
other corporate communications as they see fit. If clients have a question, we are happy to answer these on a
case by case basis. Sather Financial will assist the client in voting proxies by relaying their wishes to their
specific broker/custodian at their direction.
18. Financial Information
Sather Financial does not require or solicit prepayment of more than $1,200 in fees per client six months or
more in advance. The firm has no financial condition that is reasonably likely to impair its ability to meet
any contractual requirements relating to any aspect of its business. Sather Financial has never been the
subject of a bankruptcy petition.
Privacy Policy
Our Promise to You
As a client of Sather Financial Group Inc., you share both personal and financial information with us. Your
privacy is important to us, and we are dedicated to safeguarding your personal and financial information.
Information Provided by Clients
In the normal course of doing business, we typically obtain the following non-public personal information
about our clients:
• Personal information regarding our clients’ identity such as name, address and social security
number;
Information regarding securities transactions effected by us; and
•
• Client financial information such as net-worth, assets, income, bank account information and account
balances.
How We Manage and Protect Your Personal Information
We do not sell information about current or former clients to third parties, nor is it our practice to disclose
such information to third parties unless requested to do so by a client or client representative or, if necessary,
in order to process a transaction, service an account or as permitted by law. Additionally, we may share
information with outside companies that perform administrative services for us. However, our contractual
arrangements with these service providers require them to treat your information as confidential.
In order to protect your personal information, we maintain physical, electronic and procedural safeguards to
protect your personal information. Our Privacy Policy restricts the use of client information and requires that
it be held in strict confidence.
Client Notifications
120 E. Constitution St., Victoria, Texas 77901
Sather Financial Group, Inc.
Private Wealth Management
We are required by law to annually provide a notice describing our privacy policy. In addition, we will
inform you promptly if there are changes to our policy.
Please do not hesitate to contact us with questions about this notice.
Although this overview covers a wide variety of information, it is obviously not “all-inclusive”. As such, if
there is anything else you would like to know about our firm, please contact us.
Sincerely,
Dave Sather
Warren Udd
Dave Sather, CEO And Chief Compliance Officer
CERTIFIED FINANCIAL PLANNER™
Warren Udd, President
CERTIFIED FINANCIAL PLANNER™
120 E. Constitution St., Victoria, Texas 77901