View Document Text
DISCLOSURE BROCHURE
C O V E R P A G E
T H E I N V E S T M E N T A D V I S E R S A C T O F 1 9 4 0 R U L E 2 0 4 - 3
F O R M A D V P A R T 2 A
5000 Sawgrass Village Circle
Suite 32
Ponte Vedra Beach, Florida
32082
Tel: 904.493.5500
Toll: 866.493.5500
info@saw-grass.com
www.saw-grass.com
ITEM 1
B R O C H U R E
D A T E D
July 2025
This Disclosure Brochure provides information about the qualifications and business practices of
Sawgrass Asset Management, LLC, which should be considered before becoming a client. You are
welcome to contact us should you have any questions about the contents of this brochure – our contact
information is listed to the right. Additional information about Sawgrass Asset Management, LLC is also
available on the United States Securities and Exchange Commission’s (“SEC”) website at
www.adviserinfo.sec.gov.
The information contained in this Disclosure Brochure has not been approved or verified by the SEC
or by any State Securities Administrator.
DISCLOSURE BROCHURE
I
MATERIAL CHANGES
T
E
M
2
SEC Rule 204-3(b)(2) allows us to provide you with a summary page of Material Changes in lieu
of sending out our entire Disclosure Brochure. If you are being offered this Material Change page
as a separate piece from our Disclosure Brochure and you have questions about these summary
disclosures or would like a current copy of our Disclosure Brochure to review, you may contact
us and a current, complete Disclosure Brochure will be sent free of charge.
The last annual filing of our brochure dated March 31, 2025, has been updated as of July, 2025.
There are no material changes to report since the last annual amendment. However, we have
clarified our role as a sub-adviser to a Collective Investment Trust under Pooled Investment
Vehicles.
Additionally, we have made other changes, some of which may clarify or enhance existing
disclosures, but Sawgrass does not consider these other changes to be material.
The revised brochure will be available since our last delivery or posting of this brochure on the
SEC’s public disclosure website (IAPD) at www.adviserinfo.sec.gov or clients may contact our
office at the number listed on the cover page of this brochure to obtain a copy. When an update
is made to this brochure, Sawgrass will send a copy to clients with the summary of material
changes, or a summary of material changes that includes an offer to send clients a copy [either
by electronic means (email) or in hard copy form].
Page 2 of 24
DISCLOSURE BROCHURE
I
TABLE OF CONTENTS
T
E
M
3
ITEM 4
Advisory Business
4
ITEM 5
Who We Are
Our Mission
What We Do
Private Investment Fund
Fees & Compensation
4
5
5
5
6
ITEM 6
Investment Products
Protocols for the Investment Products
Termination of Investment Product Services
Performance-Based Fees & Side-By-Side Management
6
12
13
14
Types of Clients
14
ITEM 7
14
ITEM 8 Methods of Analysis, Investment Strategies & Risk of Loss
Methods of Analysis
Investment Strategies
Managing Risk
ITEM 9 Disciplinary Information
14
16
17
19
19
ITEM 10 Other Financial Industry Activities & Affiliations
ITEM 11
Financial Industry Activities
Private Investment Fund Affiliation
Code of Ethics, Participation or Interest in Client Transactions & Personal Trading
19
19
20
ITEM 12
Code of Ethics
Client Transactions
Personal Trading
Brokerage Practices
20
20
21
21
ITEM 13
Selecting or Recommending Broker-Dealers
Directed Brokerage
Aggregating Trade Orders
Review of Accounts
21
22
23
23
Client Referrals & Other Compensation
23
ITEM 14
Referral Compensation
ITEM 15 Custody
23
24
ITEM 16
Account Statements
Pooled Investments
Investment Discretion
24
25
25
Voting Client Securities
26
ITEM 17
ITEM 18
Proxy Voting
Financial Information
26
26
BROCHURE SUPPLEMENTS
Form ADV: Part 2A
Sawgrass Asset Management, LLC
Page 3 of 25
DISCLOSURE BROCHURE
I
ADVISORY BUSINESS
T
E
M
4
Who We Are
Sawgrass Asset Management, LLC (hereinafter referred to as “Sawgrass”, “the Company”, “we”,
“us” and “our”), is a 100% employee-owned registered investment advisor1 that was founded in
January of 1998 by a group of investment professionals that formerly comprised the core part of
the institutional investment arm of Barnett Capital Advisors.
We feel that being employee-owned plays to our strength by providing institutional clients2, with
a group of talented investment professionals that have learned to work together to achieve
consistent, repeatable investment returns. Being employee-owned there is: stability in structure
of each asset-class management team; individual talent retention that leads to increased team
knowledge; ownership of purpose that focuses the team on their investment pursuits; and, most
of all, a vested interest in our clients’ long-term success.
Owners
Since Sawgrass is employee-owned, no single individual has ownership control of more than
50%. The Company is a wholly-owned subsidiary of Sawgrass Asset Management, Inc. (“SAM”)
and the following individuals including certain core founders, are the majority shareholders
who also direct our day-to-day management operations.
Name
Title
CRD#
Dean E. McQuiddy
4373760
Shareholder of SAM/Principal/CCO/CIO/Director
of Equity
Brian K. Monroe
2147305
Shareholder of SAM/Principal/Director of
Marketing & Client Services
Martin E. LaPrade
Shareholder of SAM/Equity Portfolio Manager
4726831
David A. Furfine
Shareholder of SAM/Director of Fixed Income
2790329
Patrick A. Riley
Shareholder of SAM/Equity Portfolio Manager
4726836
Assets Under Management
As of December 31, 2024, our assets managed totaled:
Client Discretionary Assets .............................................. $2,262,955,025
Client Non-Discretionary3 ................................................ $ 952,734,422
Total Assets Under Advisement (AUA) are $3.2 billion.
1 The term “registered investment advisor” is not intended to imply that Sawgrass Asset Management, LLC has attained a certain level of skill or training. It is used strictly
to reference the fact that we are “Registered” as a licensed “Investment Advisor” with the United States Securities & Exchange Commission – and “Notice Filed” with
such other State Regulatory Agencies that may have limited regulatory jurisdiction over our business practices.
2 A client could also be a high net worth individual and their family members, a family office, a foundation or endowment, a corporation and/or small business, a trust,
a guardianship, an estate, another fiduciary, or any other type of entity to which we choose to give investment advice. We also sub-advise a Collective Investment Trust.
3 The non-discretionary assets listed represent assets in which we have neither discretionary authority nor responsibility for arranging or effecting the purchase or sale
of recommendations provided to and accepted by the ultimate client. Inclusion of these assets will make our total assets number different from assets under management
disclosed in Item 5.F of our Form ADV Part 1A due to specific calculation instructions for Regulatory Assets Under Management.
Form ADV: Part 2A
Sawgrass Asset Management, LLC
Page 4 of 27
DISCLOSURE BROCHURE
Our Mission
Our mission is to provide our clientele with the highest level of professional asset management
services in a totally objective, prudent and cost-effective manner using a disciplined investment
process to achieve the desired investment goal.
What We Do
Active Investment Management Stratagies
We specialize in active investment management using multiple Investment Products with
different risk/reward characteristics. Our firm provides active growth equity and fixed income
investment management services primarily to institutional investors, and our products include
large and small cap growth equity portfolios as well as core, intermediate and short-term fixed
income portfolios. We can tailor portfolios that match a range of risk tolerances and time-frames.
We believe that our approach can be best:
Implement the investment strategies best suited to attain the client’s investment goals.
❖ Take advantage of the changing economic environment.
❖
❖ Reduce the volatility of investment returns based on the client’s risk tolerance.
❖ Provide liquidity and access to principal in a long-term investment.
❖ Review client portfolios to assure adherence to restrictions and/or mandates.
For more information on our investment strategies, see Item 8, “Methods of Analysis,
Investment Strategies and Risk of Loss” below.
Pooled Investment Vehicles
In July 2011, Sawgrass Asset Management, LLC completed a private offering of securities through
a Private Placement (Rule 501 Reg. D) offering to fund Sawgrass Diversified Income Fund, LLC, a
Delaware Limited Liability Company (the “Fund”). The Fund was formed for the purpose of
managing a well-diversified portfolio of securities from among various asset classes including
debt, equity, and preferred stock with the objective of generating income through dividends and
interest payments. Sawgrass will serve as the exclusive Manager responsible for operational
oversight and management of the Fund.
Our fiduciary duty binds us to an ethical standard of complete care and loyalty to our clients and
to avoid circumstances that might affect, or appear to affect, this standard unless we act
transparently and provide full and fair disclosure of any potential conflict. Therefore, as part of
our good faith efforts, we are disclosing that operating a private investment fund creates
potential conflicts of interest relating to:
❖ Economic benefits Sawgrass can receive for owning and operating the Fund; and,
❖ Custody situations that can adversely affect the client unless proper safeguards are adopted.
For disclosure of our potential conflicts of interest, see “Private Investment Fund Affiliation”
under Item 10, “Other Financial Industry Activities & Affiliations.” For information on how
operating a private fund creates a custody situation and the safeguards we have adopted to
protect clients, see “Pooled Investments” under Item 15, “Custody.”
In addition to managing the Fund, Sawgrass also serves as sub-adviser and portfolio manager for
assets governed by the Employee Retirement Income Security Act of 1974, as amended (“ERISA”),
through a Collective Investment Trust (“CIT”) established and maintained by a bank or trust
company. A CIT is a bank-maintained investment vehicle that is exempt from registration under
the Investment Company Act of 1940, as amended (the “1940 Act”), and therefore does not
Form ADV: Part 2A
Sawgrass Asset Management, LLC
Page 5 of 27
DISCLOSURE BROCHURE
provide the same investor protections as mutual funds registered under the 1940 Act. CITs are
subject to a different regulatory framework than mutual funds, and their units are not registered
under the Securities Act of 1933, as amended, or under applicable state or other securities laws.
CITs are not registered with SEC and are available only to qualified retirement plans and their
participants. The trustee of the CIT is responsible for administration and oversight, including the
authority to engage or terminate investment managers such as Sawgrass, and to appoint a
custodian. Sawgrass does not act as custodian and will not have direct access to the CIT’s funds
or securities. CITs are available exclusively as investment options for eligible retirement plans
and their participants
Individual Wealth Management Services
We also offer discretionary investment advisory services to individuals utilizing our stable of
investment strategies discussed in this brochure, but that are tailored to client individual
financial profiles and requested restrictions. These services emphasize continuous personal client
contact and interaction by a dedicated Investment Adviser Representative (“IAR”). Your IAR will
work with you to help identify your investment goals and objectives as well as risk tolerance, in
order to create a portfolio allocation designed to complement your goals and objectives.
i.IRA Rollover Recommendations
For the purposes of complying with the DOL's Prohibited Transaction Exemption 2020-02 ("PTE
2020-02"), when applicable, we are providing the following acknowledgment to you. When we
provide investment advice to you regarding your retirement plan account or individual retirement
account, we are fiduciaries within the meaning of Title I of the Employee Retirement Income
Security Act and/or the Internal Revenue Code, as applicable, which are laws governing
retirement accounts. The way we make money creates some conflicts with your interests, so we
operate under an exemption that requires us to act in your best interest and not put our interest
ahead of yours. Under this exemption, we must:
❖ Meet a professional standard of care when making investment recommendations (give
prudent advice),
❖ Never put our financial interests ahead of yours when making recommendations (give loyal
advice),
❖ Avoid misleading statements about conflicts of interest, fees, and investments,
❖ Follow policies and procedures designed to ensure that we give advice that is in your best
interest,
❖ Charge no more than is reasonable for our services, and
❖ Give you basic information about conflicts of interest.
We benefit financially from the rollover of your assets from a retirement account to an account
that we manage or provide investment advice, because the assets increase our assets under
management and, in turn, our advisory fees. As a fiduciary, we only recommend a rollover when
we believe it is in your best interest.
I
FEES & COMPENSATION
T
E
M
5
Investment Products
Matching a client’s investment parameters with an investment strategy designed to meet their
goals and objectives, risk tolerances and time frames is the focus of our Products. For our Equity
products our philosophy is to emphasize growth stocks with a consistent and stable earnings
Form ADV: Part 2A
Sawgrass Asset Management, LLC
Page 6 of 27
DISCLOSURE BROCHURE
pattern, accelerating earnings estimates and companies with greater earnings potential than the
market and their peer group. For our fixed income products, our philosophy incorporates an
emphasis on issuers with strong measures of creditworthiness within a well- diversified portfolio
Duration and sector allocation are actively managed within defined ranges of that of the
appropriate benchmark. Managed account(s) may include a combination of the following
Investment Products.
Sawgrass Large Cap Quality Growth
INVESTMENT OBJECTIVE – We combine quantitative models with qualitative research into a
consistent and structured investment discipline. We believe that in combination, these
elements allow us to identify companies early in their cycle of positive earnings and estimate
changes, which can offer our clients above average stock appreciation potential.
MANAGEMENT FEE
Style:
Product Minimum:
Large company stocks of high quality companies with strong
earnings potential
$3,000,000
Annual Fees:
Account Value
Annual Fee
Rate
First $10,000,000 .......................................
Next $20,000,000 .......................................
Over $30,000,000 .......................................
0.70%
0.60%
0.50%
Key Benefits: Growth returns with risk control
Focused Growth Equity
INVESTMENT OBJECTIVE – We seek to add value over time by uniquely combining proprietary
quantitative models with qualitative research in a consistent and structured investment
discipline. Our process identifies companies with high quality balance sheets, consistent
earnings streams, rising earnings estimates, and reasonable valuations relative to the Russell
1000 Growth Index. The firm believes that in combination, these four elements allow us to
identify companies early in their cycle of positive change, capitalizing on above average
appreciation potential. This strategy tends to use fewer more concentrated positions than does
our Sawgrass Large Cap Quality Growth product described above.
MANAGEMENT FEE
Style:
Product Minimum:
Large company stocks of high quality companies with strong
earnings potential
$3,000,000
Annual Fees:
Account Value
Annual Fee
Rate
First $10,000,000 .......................................
Next $20,000,000 .......................................
Over $30,000,000 .......................................
0.70%
0.60%
0.50%
Key Benefits: Growth returns with risk control
Form ADV: Part 2A
Sawgrass Asset Management, LLC
Page 7 of 27
DISCLOSURE BROCHURE
Small Cap Growth Equity
INVESTMENT OBJECTIVE – The small cap portfolio process identifies domestic stocks with
greater earnings potential than the market. We believe it is possible to add value over time by
combining quantitative models with qualitative research in a consistent and structured
investment discipline. Our process identifies small companies with strong earnings momentum,
rising earnings estimates, and reasonable valuation relative to the Russell 2000 Growth Index.
MANAGEMENT FEE
Style:
Product Minimum:
Small company stocks (30-50) with strong earnings potential
$100,000
Annual Fees:
Account Value
Annual Fee
Rate
0.80%
0.70%
0.60%
First $25,000,000
.......................................
Next $25,000,000
.......................................
Over $50,000,000
.......................................
Key Benefits: Growth potential with controlled risk
Sawgrass Small Cap Quality Growth
INVESTMENT OBJECTIVE – Seeks to add value over time using quantitative and qualitative
research which is applied in a consistent and structured investment discipline. Our process
identifies profitable, less volatile small companies that exhibit solid sales and earnings growth,
stable margins, and reasonable valuations relative to the Russell 2000 Growth Index.
MANAGEMENT FEE
Style:
Product Minimum:
Small company stocks (80-100) with strong earnings potential
$100,000
Annual Fees:
Account Value
Annual Fee
Rate
0.80%
0.70%
0.60%
First $25,000,000
.......................................
Next $25,000,000
.......................................
Over $50,000,000
.......................................
Key Benefits: Growth potential with controlled risk
SMID Core
INVESTMENT OBJECTIVE – Seeks to add value over time using quantitative and qualitative
research which is applied in a consistent and structured investment discipline. Our process
identifies profitable, less volatile SMID companies that exhibit solid sales and earnings growth,
Form ADV: Part 2A
Sawgrass Asset Management, LLC
Page 8 of 27
DISCLOSURE BROCHURE
stable margins, and reasonable valuations relative to the Russell 2500 Growth Index.
MANAGEMENT FEE
Style:
Product Minimum:
SMID company stocks with strong earnings potential
$1,000,000
Annual Fees:
Account Value
Annual Fee
Rate
0.75%
0.65%
0.50%
First $25,000,000
.......................................
Next $25,000,000
.......................................
Over $50,000,000
.......................................
Key Benefits: Growth returns with risk control
Diversified Large Value Equity
INVESTMENT OBJECTIVE – We combine quantitative models with qualitative research into a
consistent and structured investment discipline. We believe that in combination, these
elements allow us to identify companies early in their cycle of positive earnings and estimate
changes, which can offer our clients above average stock appreciation potential.
MANAGEMENT FEE
Style:
Large company stocks of high quality companies with strong earnings
potential
$1,000,000
Product Minimum:
Annual Fees:
Account Value
Annual Fee
Rate
0.70%
0.60%
0.50%
First $10,000,000
.......................................
Next $20,000,000
.......................................
Over $30,000,000
......................................
Key Benefits: Value bias returns with risk control
High Quality Core Fixed Income
INVESTMENT OBJECTIVE – The core fixed income strategy focuses primarily on controlled
duration management of investment grade securities and secondarily on strategic sector
valuations and specific security analysis. This portfolio typically has an effective duration that
ranges from 3-6 years and an average maturity that ranges from 6-12 years. There currently
are no sector constraints. The investable universe consists of U.S. dollar-denominated
government, corporate and mortgage-backed securities. The investment approach is managed
to the Bloomberg Barclays US Aggregate Index.
MANAGEMENT FEE
Style: Duration controlled – Investment Grade Bonds
Product Minimum:
$3,000,000
Form ADV: Part 2A
Sawgrass Asset Management, LLC
Page 9 of 27
DISCLOSURE BROCHURE
Annual Fees:
Account Value
Annual Fee
Rate
0.35%
0.25%
0.15%
First $30,000,000
.......................................
Next $50,000,000
.......................................
Over $80,000,000
.......................................
Key Benefits: Active management with risk control
Intermediate Fixed Income
INVESTMENT OBJECTIVE – The intermediate fixed income strategy focuses primarily on
controlled duration management of investment grade securities and secondarily on strategic
sector valuations and specific security analysis. This portfolio typically has an effective
duration that ranges from 2-5 years and an average maturity that ranges from 4-8 years. There
are currently no sector constraints. The investable universe consists of U.S. dollar-
denominated government, corporate and mortgage-backed securities. The investment
approach is managed to the Bloomberg Barclays US Intermediate Aggregate Index.
MANAGEMENT FEE
Style:
Product Minimum:
Limited Duration – Investment Grade
$3,000,000
Annual Fees:
Account Value
Annual Fee
Rate
0.35%
0.25%
0.15%
First $30,000,000
.......................................
Next $50,000,000
.......................................
Over $80,000,000
.......................................
Key Benefits: Reduced interest rate sensitivity
Short-Term Fixed Income
INVESTMENT OBJECTIVE – The short-term fixed income strategy focuses primarily on
controlled duration management of investment grade securities and secondarily on strategic
sector valuations and specific security analysis. This portfolio typically has an effective
duration that ranges from 1-3 years and an average maturity that ranges from 2-4 years. There
are currently no sector constraints. The investable universe consists of U.S. dollar-
denominated government, high quality corporate and mortgage-backed securities. The goal of
this product is to generate investment returns which exceed 1-year Treasury Bills by 100 basis
points over a market cycle. The current benchmark is the ICE BofAML 1-5 Year Gov’t/Corp
Index. We also manage this product to a customized short-term index when appropriate.
MANAGEMENT FEE
Style:
Product Minimum:
Short Duration – Investment Grade
$3,000,000
Form ADV: Part 2A
Sawgrass Asset Management, LLC
Page 10 of 27
DISCLOSURE BROCHURE
Annual Fees:
Account Value
Annual Fee
Rate
First $20,000,000 .......................................
Next $20,000,000 .......................................
Over $40,000,000 .......................................
0.25%
0.15%
0.10%
Key Benefits:
Low expected interest rate sensitivity
Core Total Return Fixed Income
INVESTMENT OBJECTIVE – The core fixed income strategy focuses primarily on controlled
duration management of investment grade securities and secondarily on strategic sector
valuations and specific security analysis. This portfolio typically has an effective duration that
ranges within 30% of the benchmark and an average maturity that ranges from 6-12 years.
There currently are no sector constraints. The investable universe consists of U.S. dollar-
denominated government, corporate and mortgage-backed securities. The investment
approach is managed to the Bloomberg Barclays US Aggregate Index.
MANAGEMENT FEE
Style: Duration controlled – Investment Grade Bonds
Product Minimum: $1,000,000
Annual Fees:
Account Value
Annual Fee
Rate
First $30,000,000 .......................................
Next $50,000,000 .......................................
Over $80,000,000 .......................................
0.35%
0.25%
0.15%
Key Benefits: Active management with risk control
Customized Balanced
to
review
the current
investment policy, assets,
liabilities, and
INVESTMENT OBJECTIVE – Our balanced portfolio is a diversified portfolio stocks and bonds
structured to satisfy our clients unique investment needs. We will work with the client, or if a
Retirement Plan, with the Trustees' investment committee members (consultant, attorney,
etc.)
future
contribution/distribution needs of the Fund. Once these factors are taken into consideration,
an optimal asset allocation is developed and implemented, based on current capital market
assumptions.
MANAGEMENT FEE
Style: A blend of growth equity and investment grade bonds
Product Minimum:
$3,000,000
Form ADV: Part 2A
Sawgrass Asset Management, LLC
Page 11 of 27
DISCLOSURE BROCHURE
Annual Fees:
Account Value
Annual Fee
Rate
First $20,000,000 .......................................
Over $20,000,000 .......................................
0.65%
0.50%
Key Benefits:
Stock and high quality fixed income
Private Investment Fund
Our annual management fee is an amount equal to 0.65% of the aggregate Net Asset Value of
all units of membership interests. The management fee shall be paid quarterly (0.1625%) in
arrears and shall be charged pro rata against the Net Asset Value of each Member’s units of
membership interests.
Additional information on fund fees and expenses paid by the fund are contained in the offering
documents provided to prospective investors.
Protocols for the Investment Products
The following protocols establish how we handle our Investment Product accounts and what
clients should expect when it comes to: (i) managing their account(s); (ii) their bill for investment
services; (iv) withdrawing funds; and (v) other fees charged to your account(s).
Discretion
We accept discretionary authority to manage accounts on behalf of our clients. Customarily,
this authority is granted by an Investment Management Agreement or Investment Policy
Statement (IPS) that is provided at the inception of our relationship. Limitations to our
discretionary authority are generally described in the IPS. Typically, the IPS is furnished by the
client or an independent third party; however, upon request, we will assist our clients in
developing an IPS consistent with client circumstances.
Billing
The fees indicated above under each Product represent the annual percentage charged for
portfolio management provided on an asset-based fee arrangement. Clients will be billed
quarterly (or monthly) in arrears or advance at their request, based on the fair market value
of the assets held in their portfolio management account. Advance fees are pro-rated and
refunded when a termination occurs. For the first billing quarter, if the management account
was not opened at the beginning/end of the quarter, the fee will be based upon a pro-rata
calculation of the fair market value of the client’s assets managed for the period.
For most accounts the fee for a quarter will be one-fourth of the annual percentage (i.e., 1.00%
4 = 0.25%) multiplied by the corresponding market value of the assets held within each tier
on the last business day of the previous calendar quarter. Fee breaks will occur for the portion
of assets in the client’s portfolio that increase into the next indicated tier(s). However, certain
accounts may be billed based on the average daily balance of the account for the quarter.
Clients should reference their investment management agreement for their specific fee billing
methodology. We retain discretion to negotiate the management fee indicated under each
of the Investment Products on a client-by-client basis. Therefore, clients with similar assets
under management and investment objectives may pay significantly higher or lower fees than
other clients.
Form ADV: Part 2A
Sawgrass Asset Management, LLC
Page 12 of 27
DISCLOSURE BROCHURE
Generally, we will bill the client directly our quarterly management fee. However, under
certain arrangements, clients can choose to have our fees deducted from their custodial
account. If we bill the client’s managed account, advisory fees will be taken first from any
money market funds or balances. If such assets are insufficient to satisfy payment of such fees,
a portion of the account assets will be liquidated to cover the fees. Such liquidation can affect
the relative balances of the account.
Account Discrepancies
To minimize the likelihood of discrepancies, we will remit invoices to clients after we have
reconciled cash flow movements with custodian provided information. Any discrepancies of
$100 or more are corrected via an adjustment entry to the invoice on the next billing cycle.
Certain client portfolios, due to their nature, may be subject to significant cash flows relative
to the portfolio size. Such cash flows can result in quarter end balances that might not be
representative of the portfolio during the billing period. In such instances, subject to
consultation with our client, we may calculate fees based on an average market value during
the period.
Fee Exclusions
The above fees for all our management services are exclusive of any charges imposed by the
custodial firm including, but not limited to: (i) any Exchange/SEC fees; (ii) certain transfer
taxes; (iii) service or account charges, including, postage/handling fees, electronic fund and
wire transfer fees, auction fees, debit balances, margin interest, certain odd-lost differentials
and mutual fund short-term redemption fees; and (iv) brokerage and execution costs associated
with securities held in the client’s managed account (see Item 12 for further information on
commissions and execution costs). There can also be other fees charged to the client’s account
that are unaffiliated with our management services. However, at the request of a client,
Sawgrass may offset and/or subsidize custodial fees.
In addition, all fees paid to us for management services are separate from any fees and
expenses charged on mutual fund shares by the investment company or by the investment
advisor managing the mutual fund portfolios. These expenses generally include management
fees and various fund expense, such as: 12b-1 fees, Redemption fees, account fees, purchase
fees, contingent deferred sales charges, and other sales load charges may occur but are the
exception within managed accounts at institutional custodians. A complete explanation of
these expenses charged by the mutual funds is contained in each mutual fund’s prospectus.
Clients are encouraged to carefully read the fund prospectus.
Termination of Investment Product Services
To terminate investment advisory services, either party (the client or Sawgrass) by written
notification to the other party, may terminate the Investment Advisory Agreement at any time,
provided such written notification is received at least 30 days prior to the date of termination.
Such notification should include the date the termination will go into effect along with any final
instructions on the account (i.e., liquidate the account, finalize all transactions and/or cease all
investment activity).
In the event termination does not fall on the last/first day of a calendar quarter, we will send
the client a pro-rated bill for the number of days in the quarter the account was managed. Once
the termination of investment advisory services has been implemented, neither party has any
obligation to the other – we no longer earn management fees or give investment advice, and the
client becomes responsible for making their own investment decisions.
Form ADV: Part 2A
Sawgrass Asset Management, LLC
Page 13 of 27
DISCLOSURE BROCHURE
I
PERFORMANCE-BASED FEES & SIDE-BY-SIDE MANAGEMENT
T
E
M
6
We do not publish or promote performance-based fees or fees based on a share of capital gains
or capital appreciation of client assets. However, at the request of a client, we will consider a
performance-based fee based on individual circumstances3. There are inherent conflicts of
interest in the side-by-side management of performance fee and non-performance fee accounts.
Performance-fee arrangements may create an incentive for an adviser to take risks in managing
assets that would not otherwise be taken in the absence of such arrangements. Similarly, we may
have an incentive to favor larger or higher fee-paying accounts because they may generate more
revenue for Sawgrass. However, insofar as client accounts within a specific investment discipline
are managed consistently with trades allocated proportionately, we give no priority of investment
opportunities to client’s portfolios with performance-based fees when managed with other
accounts whose fees are asset–based.
I
TYPES OF CLIENTS
T
E
M
7
We primarily offer our advisory services to institutional clients including, but not limited to, state
or municipal government pension plans, religious entities pension plans, corporations, charitable
organizations, foundations, insurance companies, investment advisors, and other institutional
clients. Although not our focus, we also offer advisory services to high-net worth and other
individuals. Our minimum account size for portfolio management is disclosed above under
“Investment Products” in Item 5 above in the “Fees & Compensation” section of this Brochure,
and we reserve the right to waive any stated minimums at our discretion.
3 To participate in a performance-based fee arrangement, the client must meet the minimum requirements of SEC Rule 205-3(d)(1), which are only available to
the client, and even then, only if: (i) The Client fully understand the risks involved in performance-based fee management; (ii) The Client has at least $1,100,000
under management with us or a net worth equal to or greater than $2,200,000; or, (iii) The Client is a “qualified purchaser” under Section 2(a)(51)(A) of the
Investment Company Act of 1940.
I
METHODS OF ANALYSIS, INVESTMENT STRATEGIES & RISK OF LOSS
T
E
M
8
Methods of Analysis
Equity
Quantitative Analysis
Our process is a bottom up approach beginning with our quantitative models. Our quantitative
models are the evolution of 30 years of model construction to identify specific factors which
have demonstrated added value over time. The adherence to a disciplined, unemotional
approach is key to success in an investment environment which has infinite data. The ability
to separate information from noise is ever more challenging.
Our models are sector specific to eliminate the naïve bias that would otherwise occur in a
quantitative process primarily due to the differing capital structures of companies in different
sectors. We are using Russell sector definitions.
Factors are grouped into 6 groupings, with 1 to 6 factors in each grouping including 23 factors
in all. The groupings are not equal weighted in the model. Below is listed each grouping in
order of weighting listed recognizing that factor weightings vary from sector to sector.
Form ADV: Part 2A
Sawgrass Asset Management, LLC
Page 14 of 27
DISCLOSURE BROCHURE
1. Business Valuation
2. Price Volatility
3. Variability (Sales, Margins, Earnings)
4. Earnings Quality
5. Equity Valuation
6. Profitability
Companies are scored and ranked on a decile basis. As with most quantitative models more of
the information is found in the tails. As such we focus on the top quintile for new ideas and
the bottom quintile as a sell trigger.
Fundamental Analysis
After a stock with a favorable quantitative score has been selected a fundamental review or
scrubbing occurs. The purpose of this process is to confirm that the attractive characteristics
identified in the quantitative scoring are repeatable and sustainable. It is as much a process of
elimination as inclusion. The process involves the following elements:
1. Review of Quantitative scoring - This review includes an objective analysis of a
company’s past performance. A review of the relative rankings of the six categories
of scoring results in a better understanding of favorable or unfavorable
characteristics.
2. Review of financial statement analysis - Drilling into the financial statements gives a
sense of financial strength, flexibility, and stability. It also helps to evaluate the
growth trajectory and potential for sustainability. A comparison to competitors is
also an important step in the process.
3. Management’s Story - The purpose of this step is to understand management’s view
of themselves and how they articulate their prospect for success. We can discern this
from reviews of the 10K business description discussion and analysis with reviews of
how management communicates on conference calls and information provided in
analyst/investor presentations.
4. Review of Analyst Research and Estimate Revision - The purpose here is to review
the drivers of estimate revision. Gain an understanding of opinions and estimate
dispersion. Gauge the overall sentiment and potential for change. In essence, we are
looking to understand the Bull and Bear story for each company.
5. Final Valuation and Risk/Reward Analysis - This is the most subjective portion of the
process. While quantitative scores help to identify attractive characteristics, the
final analysis is a judgment as to what attractive valuation is in conjunction with risk
reward scenario for each company.
Fixed Income
Sawgrass’ active Fixed Income Strategies utilize a disciplined and systematic investment
process focusing on high-quality securities. These strategies’ investable universe primarily
consists of U.S. dollar-denominated government, investment-grade corporates, and agency
mortgage-backed securities. Portfolio exposures to BBB issuers are limited to 5%. Effective
duration is typically maintained within 20% of the benchmark. Our disciplined investment
process is designed to provide diversified alpha from four main sources: duration, yield curve,
market sectors, and individual securities. Incremental and active positions are taken when
properly compensated for associated risks. This risk-controlled process is designed to result in
strong risk adjusted excess returns to achieve the objective of outperformance in all market
environments as well as relative to a comparable benchmark and to most of our peers.
Form ADV: Part 2A
Sawgrass Asset Management, LLC
Page 15 of 27
DISCLOSURE BROCHURE
Investment Strategies
Equity
Portfolio construction is the final step in building the mosaic of risk versus return. We have
extensive experience with a number of risk tools to aid us in portfolio construction. Over the
last 20 years we have used Barra, Wilshire, Northfield and currently are using Axioma inside
the FactSet framework. We understand the strengths and weaknesses of these tools and believe
that they are an important aspect of taking conscious risk. As changes are considered to the
portfolio, we conduct an ad hoc optimization to ensure that we understand what changes to
the risk profile of the portfolio will occur so that we may be deliberate in our risk. Elements
of risk considered include Tracking Error, Factor Exposures, Beta Estimate, Stock Specific risk,
Individual active weights, Industry weights and Sector weights. Companies are sized in the
portfolio according to active weights. The more confidence in a particular company, the larger
the active position.
Sell Decision
While the buy side of the process tends to get most of the attention, we believe this is often
the most difficult element of the process. We must recognize that we were wrong and move
on. This is the more emotional part of the process. Our quantitative scoring process helps take
the emotion out of this decision. By virtue of a relative scoring process, we always have new
ideas in place. Below are the key elements which can trigger a sell decision.
1) Quantitative scores deteriorate
2) Fundamentals deteriorate
3) More attractive companies identified
4) Risk profile realignment
5) Significant price break with volume
Our focus on stable, less volatile growers is an area that is often ignored in the growth world
which is often focused on rates of change which provides the opportunity to add value over
time.
Fixed Income
Our investment philosophy forms the foundation of a disciplined and systematic investment
process that is applied across all fixed income strategies. The fixed income team implements
this strategy in a constant, iterative process; actively reviewing the portfolio’s positions against
changes in market valuations.
Interest rate and yield curves are evaluated by reviewing current and historical market factors,
to include historical real rates and inflation, yield curve structure, momentum indicators, and
rate volatility. These factors are considered in conjunction with a thorough economic analysis
of expected economic growth, inflation, and fiscal and monetary policy. This analysis forms
our opinion on the expected trend of interest rate changes over the next 12-18 months, which
is compared against the absolute risk of the prediction and relative risk- return of other
investment ideas.
Our sector analysis begins by using a proprietary model to determine relative value among
sectors incorporating fundamental and technical factors. The analysis results in a score for
each sector based on the strength of their underlying fundamentals and relative valuations
with the sectors of the best fundamental score and relative cheapness considered for potential
investment ideas. We then complete further research into the sector to determine whether
Form ADV: Part 2A
Sawgrass Asset Management, LLC
Page 16 of 27
DISCLOSURE BROCHURE
the mispricing is temporary or likely to persist. Additionally, each investment idea is compared
against its absolute risk and relative to the potential return-risk profile of other investment
ideas.
Our security selection process begins by screening the universe with a proprietary relative value
model, which compares the credit quality of an issuer’s fundamentals based on multiple
financial metrics and their current and historical spreads. Issuers with the best fundamental
and relative value scores are candidates for inclusion in the portfolio. These investment ideas
are then validated with further fundamental research. Best security ideas are then compared
on a risk-adjusted basis against all other securities and other investment ideas from the sector
and interest rate analysis.
An optimal portfolio is constructed by comparing the ideas generated through the analytical
and screening steps with portfolio guidelines. Allocation across sectors and selection of
securities is completed to ensure risks are measured and diversified within prescribed risk
targets. The resulting portfolio has a profile that meets the long-term return objectives and is
constantly monitored and adjusted to reflect changes in market fundamentals and value.
Managing Risk
Risks – Market Risk
Overall equity and fixed income securities market risks affect the value of a client’s portfolio.
Factors such as domestic and international economic growth and market conditions, interest
rate levels, and political events affect the securities markets.
Risks – Equity Investing
While many of the strategies we employee are designed to control the risk of the portfolios we
manage, equity securities, by their very nature, have varying levels of risk and are subject to
the loss of principal. We do not guarantee any performance results or that our clients will not
incur a loss of either their original investment or any interim gains. In general, equity
securities, as an asset class, tend to fluctuate based on overall economic conditions and as
recently demonstrated such fluctuations are, at times, severe. For small capitalization stock
investing, such volatility will generally exceed that of large capitalization stocks.
Risks – Fixed Income Investing
We employ a number of strategies designed to help control the risk of fixed income investing.
However, such investing involves risks and investments can lose value over short- or long-term
time intervals. In particular, fixed income investments are subject to interest rate risk (the
loss of value associated with a general rise in interest rates), and credit risk (the loss of value
associated with declining credit conditions). Generally speaking, longer maturity fixed income
securities incur higher risk and volatility than experienced by shorter maturity securities.
Risks – Legal and Regulatory Matters Risks
Legal developments which may adversely impact investing and investment-related activities
can occur at any time. “Legal Developments” means changes and other developments
concerning foreign, as well as US federal, state and local laws and regulations, including
adoption of new laws and regulations, amendment or repeal of existing laws and regulations,
and changes in enforcement or interpretation of existing laws and regulations by governmental
regulatory authorities and self-regulatory organizations (such as the SEC, the US Commodity
Futures Trading Commission, the Internal Revenue Service, the US Federal Reserve and the
Financial Industry Regulatory Authority). Sawgrass’ management of accounts may be adversely
affected by the legal and/or regulatory consequences of transactions effected for the
Form ADV: Part 2A
Sawgrass Asset Management, LLC
Page 17 of 27
DISCLOSURE BROCHURE
accounts. Accounts may also be adversely affected by changes in the enforcement or
interpretation of existing statutes and rules by governmental regulatory authorities or self-
regulatory organizations.
Risks – System Failures and Reliance on Technology Risks
Sawgrass’ investment strategies, operations, research, communications, risk management, and
back-office systems rely on technology, including hardware, software, telecommunications,
internet-based platforms, and other electronic systems. Additionally, parts of the technology
used are provided by third parties and are, therefore, beyond our direct control. We seek to
ensure adequate backups of hardware, software, telecommunications, internet-based
platforms, and other electronic systems, when possible, but there is no guarantee that our
efforts will be successful. In addition, natural disasters, power interruptions and other events
may cause system failures, which will require the use of backup systems (both on- and off-
site). Backup systems may not operate as well as the systems that they back up and may fail
to properly operate, especially when used for an extended period. To reduce the impact a
system failure may have, we continually evaluate our backup and disaster recovery systems
and perform periodic checks on the backup systems’ conditions and operations. Despite our
monitoring, hardware, telecommunications, or other electronic systems malfunctions may be
unavoidable, and result in consequences such as the inability to trade for or monitor client
accounts and portfolios. If such circumstances arise, the Investment Committee will consider
appropriate measures for clients.
Risks – Cybersecurity Risks
A portfolio is susceptible to operational and information security risks due to the increased use
of the Internet. In general, cyber incidents can result from deliberate attacks or unintentional
events. Cyberattacks include, but are not limited to, infection by computer viruses or other
malicious software code, gaining unauthorized access to systems, networks, or devices through
“hacking” or other means for the purpose of misappropriating assets or sensitive information,
corrupting data, or causing operational disruption. Cybersecurity failures or breaches by third-
party service providers may cause disruptions and impact on the service providers’ and
Sawgrass’ business operations, potentially resulting in financial losses, the inability to transact
business, violations of applicable privacy and other laws, regulatory fines, penalties,
reputational damage, reimbursement, or other compensation costs, and/or additional
compliance costs. While Sawgrass has established business-continuity plans and risk
management systems designed to prevent or reduce the impact of such cyberattacks, there
are inherent limitations in such plans and systems due in part to the everchanging nature of
technology and cyberattack tactics.
Risks – Pandemic Risks
The recent outbreak of the novel coronavirus rapidly became a pandemic and has resulted in
disruptions to the economies of many nations, individual companies, and the markets in
general, the impact of which cannot necessarily be foreseen at the present time. This has
created closed borders, quarantines, supply chain disruptions and general anxiety, negatively
impacting global markets in an unforeseeable manner. The impact of the novel coronavirus and
other such future infectious diseases in certain regions or countries may be greater or less due
to the nature or level of their public health response or due to other factors. Health crises
caused by the recent coronavirus outbreak or future infectious diseases may exacerbate other
pre-existing political, social, and economic risks in certain countries. The impact of such health
crises may be quick, severe and of unknowable duration. These pandemics and other epidemics
and pandemics that may arise in the future could result in continued volatility in the financial
markets and could have a negative impact on investment performance.
Regardless of how we analyze securities or the investment strategy and methodology we use to
guide us in the management of our Investment Products, investing in a security involves a risk
of loss that clients should be willing and prepared to bear; and furthermore, past market
Form ADV: Part 2A
Sawgrass Asset Management, LLC
Page 18 of 27
DISCLOSURE BROCHURE
performance is no guarantee that the client will see equal or better future returns on their
investment. Due to the dynamic nature of investments and markets, strategies are typically
subject to additional and different risk factors not discussed above.
I
DISCIPLINARY INFORMATION
T
E
M
9
There are no legal or disciplinary events to report at this time that are material to a client’s or
prospective client’s evaluation of Sawgrass’ advisory business or the integrity of Sawgrass’
management or for any of our employees.
I
OTHER FINANCIAL INDUSTRY ACTIVITIES & AFFILIATIONS
T
E
M
1
0
Financial Industry Activities
Neither Sawgrass nor any of our management persons are licensed, or are related to, or have any
relationship or arrangement that is material to our advisory business or to our clients that
Sawgrass or any of our management persons have with any financial industry participant and
therefore no disclosure is necessary.
Private Investment Fund Affiliation
Sawgrass is the exclusive Manager responsible for operational oversight and management of the
Sawgrass Diversified Income Fund, LLC, a Delaware Limited Liability Company (the “Fund”)
organized to manage a well-diversified portfolio of securities from among various asset classes
including debt, equity, and preferred stock with the objective of generating income through
dividends and interest payments.
Potential Conflicts of Interest
Our fiduciary duty binds us to an ethical standard of complete care and loyalty to our clients
and to avoid circumstances that might affect, or appear to affect, this standard unless we act
transparently and provide full and fair disclosure of any potential conflict. As the exclusive
Manager to the Fund, Sawgrass and our employee-owned shareholders will receive some
economic benefit from recommending clients to invest in the Fund. These benefits could be,
but are not limited to, an increase in advisory/consulting fees, salaries, and income/dividend
returns should you choose to invest in the Fund. Therefore, before accepting our
recommendation to invest in this affiliated private Fund, you should consider other
investment opportunities to ensure the expenses and investment returns are comparable
or equivalent to other private funds.
See “Pooled Investments” under Item 15, “Custody” for more information on how operating
this Fund creates a custody situation.
Investment Limitations and General Considerations
Sawgrass, through its officers and employees, may solicit our advisory clients or other
independent investors if they are considered to be: (i) an “accredited investor”, as defined in
Rule 501 of Regulation D under the Securities Act of 1933; (ii) a “qualified client” as defined
in Rule 205-3 under the Investment Advisers Act of 1940; or (iii) a “qualified purchaser” under
Section 2(a)(51) of the Investment Company Act of 1940. The Fund is not open to the general
public.
Form ADV: Part 2A
Sawgrass Asset Management, LLC
Page 19 of 27
DISCLOSURE BROCHURE
Should we determine that one of our advisory clients fit the criteria to invest in the Fund, a
Confidential Private Placement Memorandum (“Memorandum”) will be provided to the client
for consideration. This Memorandum discloses all possibilities for conflicts of interest and
inherent risks, which are necessary for an investor to make an informed decision – potential
investors are encouraged to read this document. In addition, all investors in the Fund are
given the right to rescind their Subscription and receive a full refund of their investment within
three (3) business days after entering into a Subscription Agreement.
I
T
E
M
1
1
CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT TRANSACTIONS &
PERSONAL TRADING
Code of Ethics
As a fiduciary, the Company has an affirmative duty to render continuous, unbiased investment
advice, and at all times act in the best interest of our clientele. To maintain this ethical
responsibility, we have adopted a Code of Ethics that establishes the fundamental principles of
conduct and professionalism expected by all personnel in discharging their duties. This Code is a
value-laden guide committing such persons to uphold the highest ethical standards, rooted in the
most elementary maxim. Our Code of Ethics is designed to deter inappropriate behavior and
heighten awareness as to what is right, fair, just and good by promoting:
❖ Honest and ethical conduct.
❖ Full, fair, and accurate disclosure.
❖ Compliance with applicable rules and regulations.
❖ Reporting of any violation of the Code.
❖ Accountability.
To help clients understand our ethical culture and standards, how we control sensitive
information and what steps have been taken to prevent personnel from abusing their inside
position, a copy of our Code of Ethics is available for review upon request.
Client Transactions
We have a fiduciary duty to ensure that your welfare is not subordinated to any interests of ours
or any of our personnel. The following disclosures are internal guidelines we have adopted to
assist us in protecting all of our clientele.
Participation or Interest
Other than the opportunity to invest in the Sawgrass Diversified Income Fund, LLC (the “Fund”),
it is against our policies for any owners, officers, directors and employees to invest with a
client or with a group of clients, or to advise a client or a group of clients to invest in a private
business interest or other non-marketable investment unless prior approval has been granted
by our Chief Compliance Officer, and such investment is not in violation of any SEC and/or
State rules and regulations. See Item 10 for disclosures pertaining to potential conflicts of
interest related to Sawgrass Diversified Income Fund.
See “Pooled Investments” under Item 15, “Custody” for more information on how operating
this Fund creates a custody situation.
Form ADV: Part 2A
Sawgrass Asset Management, LLC
Page 20 of 27
DISCLOSURE BROCHURE
Class Action Policy
The Company, as a general policy, does not elect to participate in class action lawsuits on
behalf of a client. Rather, such decisions shall remain with the client or with the entity the
client designates. We can assist the client in determining whether they should pursue a
particular class action lawsuit by assisting with the development of an applicable cost-benefit
analysis, for example. However, the final determination of whether to participate, and the
completion and tracking of any such related documentation, shall generally rest with the
client.
Personal Trading
Employees of ours are permitted to personally invest their own monies in securities, which may
also be, from time to time, recommended to clients. Most of the time, such investment purchases
are independent of, and not connected in any way to, the investment decisions made on our
clients’ behalf. However, there may be instances where investment purchases for clients may
also be made in an employee’s account. In these situations, we have implemented the following
guidelines in order to ensure our fiduciary integrity:
1. No employee acting as an Investment Advisor Representative (RA), or who has discretion
over clients’ accounts, shall buy or sell securities for their personal portfolio(s) for a 24-
hour period before or after trading in client portfolios. No employee of ours shall give
preference to his or her own interests over that of our clients.
2. We maintain a list of all securities holdings for all our access employees. Our Chief
Compliance Officer reviews these holdings on a regular basis,
3. We require that all employees act in accordance with all applicable Federal and State
regulations governing registered investment advisory practices.
4. Any individual not in observance of the above is subject to termination.
Personal trading activities are monitored by the compliance staff as directed by the Chief
Compliance Officer to ensure that such activities do not impact on the security of client
information or create conflict of interest with the client.
I
BROKERAGE PRACTICES
T
E
M
1
2
Selecting or Recommending Broker-Dealers
In selecting brokers, we will seek best execution of transactions on our clients’ behalf, which
may not necessarily be based on the commission rates being the lowest. To help manage this
process and to mitigate potential conflicts of interest, soft dollar practices and procedures are
reviewed and approved by a committee comprised of trading staff and senior management “Best
Execution Committee”. The client’s investment needs, the broker-dealer’s trading capabilities,
investment inventory, their financial strength, and our personal experience working with that
broker-dealer will be considered, among other items, before executing a trade order.
In determining best execution, we give consideration to the ability of the broker to provide
quality and appropriate research services as well as efficient trade execution. A portion of client
commissions may be used to purchase some of these research services. These research services
typically include research information on economic, industry and company developments, which
are useful to us in our investment decision making process and may receive electronically or in
hard copy. An example of such research would include: FactSet, an electronic source of detailed
company financial data.
Form ADV: Part 2A
Sawgrass Asset Management, LLC
Page 21 of 27
DISCLOSURE BROCHURE
Overall commissions paid, at times, are higher than those obtainable from other broker- dealers
where no such services are acquired. Research received may be used in servicing some or all of
our clients and, in some cases, it will not be of benefit for an account whose commissions might
be used to acquire such service. Research services that are obtained include proprietary services
provided directly by the executing broker as well as third party research. Care is taken by us to
ensure all third-party research (soft dollar) arrangements are in compliance with Section 28(e)
of the Securities and Exchange Act of 1934.
In addition, we participate in client commission arrangements (“CCA”) under which we effect
transactions through a broker-dealer and request that the broker-dealer allocate a portion of the
commissions or commission credits to another Firm that aggregates these client monies and, with
our oversight and approval, pays service providers of qualified research.
The CCA, as well as the research provided in connection with such arrangements, are intended
to comply with Section 28(e) as interpreted by the SEC. We believe that participating in a CCA
enables us to efficiently consolidate payments for qualified research and brokerage services
through one or more channels. Using the accumulated client commissions or credits from
transactions executed through multiple broker-dealers, we can then obtain qualified research
provided by Firms and vendors of their choice. Such arrangements also help to provide the
continued receipt of research services while facilitating best execution in the trading process. In
all cases, we believe such research and brokerage services are important to our investment
decision-making.
When we use client brokerage commissions to obtain research or brokerage services1, we receive
a benefit to the extent that we do not have to produce such products internally or compensate
third parties with our own money for the delivery of such services. Therefore, such use of client
brokerage commissions results in a conflict of interest due to directing client brokerage to those
brokers who provide research and services we utilize, even if these brokers do not offer the best
price or commission rates for our clients. We have developed policies and procedures to ensure
adequate disclosure and review of such arrangements.
Sawgrass may provide non-discretionary investment management services to clients using Model
portfolios based on a SAM investment strategy. For such relationships, SAM is not responsible for
trade execution, timing of trade placement, brokerage selection, and negotiation of commission
or other fees paid by investors in the program.
Directed Brokerage
Some clients instruct us to direct some or all of the commissions from their account to brokers
who provide the client services separate from those provided by us. In addition, certain other
clients may restrict our use of soft dollar commissions. These arrangements and restrictions by
clients can cause the commission rates to differ significantly from what the other client is paying.
Directed brokerage arrangements can impact client results in the following ways:
1. The ability for us to negotiate commissions may be more limiting than for other clients.
2. Such clients may forego benefits that might result from our ability to bunch (aggregate)
orders for a block trade as we do for other clients. These benefits can include volume
related trading commission discounts and execution price.
3. A potential conflict of interest could exist if a broker-dealer, which refers a client to us, is
also the broker-dealer to whom the client directs trades.
4. Based on the foregoing, directed brokerage arrangements may result in clients not
obtaining best execution.
1 Soft dollars are currently used to pay for research and our Bloomberg terminal.
Form ADV: Part 2A
Sawgrass Asset Management, LLC
Page 22 of 27
DISCLOSURE BROCHURE
Aggregating Trade Orders
Our objective in order execution is to act fairly, impartially, and to take all reasonable steps to
obtain the best possible results (known as “best execution”) for our clients. To the extent
possible, we aggregate trade orders and allocate trade executions across accounts within an
investment discipline. This achieves more efficient and timely trade execution and helps ensure
all clients are treated fairly.
In consideration of these objectives, we will take into account the unique execution factors of
the buy/sell order before bunching accounts for a block trade. A few of those factors are:
❖ Security Trading Volume – Bunching orders in a block trade can secure price parity and
continuity for our clients during heavy trading activity.
❖ Financial Instruments – The type of security involved as well as the complexity of order can
affect our ability to achieve best execution.
I
REVIEW OF ACCOUNTS
T
E
M
1
3
Client portfolios are generally reviewed no less frequently than monthly to assure that portfolio
holdings and characteristics are consistent with client objectives and investment style.
Depending on the asset-class being managed, this overall review is conducted by the equity
management team or fixed income management team. Each client account is assigned to a
portfolio manager who has ultimate responsibility to assure that specific client policies are being
followed. On a periodic basis, this process is monitored by compliance staff. On a monthly basis,
client investment performance data are reviewed to confirm that results are consistent with
investment style.
The frequency and nature of reports to individual clients is determined by agreement with each
individual client. Generally, reports to clients include a discussion of factors affecting the
financial markets, how these factors affect the investment strategy employed and a review of
account performance. Statements showing portfolio holdings, valuations and transactions are
provided to clients on a monthly or quarterly basis. Upon request, we will also provide such
material to third parties such as consultants.
In addition, clients will receive monthly or quarterly statements from the broker-dealer where
the client’s account(s) are custodied. Each statement will summarize the specific investments
currently held, the value of their portfolio and account transactions.
I
CLIENT REFERRALS & OTHER COMPENSATION
T
E
M
1
4
Referral Compensation
We directly compensate persons/firms for client referrals, provided that those persons are
qualified and have entered a promoter agreement with us. Under such arrangements, if a client
was referred to us by a promoter, the promoter will provide complete information on our
relationship and the compensation that promoter will receive should the client choose to open
an account. In no case will the fee that the client would pay be higher than it would be if the
client had come to us directly without the referral.
Form ADV: Part 2A
Sawgrass Asset Management, LLC
Page 23 of 27
DISCLOSURE BROCHURE
In addition, as part of our marketing efforts, we seek to establish and maintain relationships with
pension consultants which advise current and prospective clients. The primary purpose of these
relationships is to familiarize consulting firms with Sawgrass, our professionals, and our
Investment Products and processes. As part of this relationship, we will occasionally provide
entertainment in the form of meals and/or invitations to sporting events. Therefore, to minimize
the potential of a conflict of interest, we have adopted an internal policy designed to limit the
value of such entertainment to no more than $250 per person. Furthermore, we do not
participate in consultant-sponsored conferences.
Either upon request or proactively, Sawgrass and many of its employees provide financial support
to various charitable organizations. Some of these organizations, including various endowments
or foundations may be existing or prospective clients of Sawgrass or may be third party
organizations recommended by prospective or current clients. Because these contributions may
result in the recommendation of Sawgrass, such contributions may raise a potential conflict of
interest. As a result, Sawgrass maintains procedures that generally limit the dollar amount and
frequency of charitable contributions and requires that all contributions are made directly to the
charitable organization (normally a 501(c)(3) organization). No contribution will be made if the
contribution implies that continued or future business with Sawgrass depends on making such
contribution.
In addition, from time to time, we split the cost of client events with other money managers. We
do not have formal referral arrangements or invest client assets with these managers and see no
real or potential conflicts of interest with such arrangements. However, our commitment to our
clients and the policies and procedures we have adopted require the disclosure and review of
such arrangements by the CCO in order to limit any interference with our independent decision
making when choosing the strategy or investments for our clients.
I
CUSTODY
T
E
M
1
5
Account Statements
We do not take possession of or maintain custody of a client’s funds or securities but will simply
monitor the holdings within their portfolio and trade your account based on our Investment
Product’s investment objectives. Possession and custody of your funds and/or securities shall be
maintained directly with the custodian selected by the client.
However, in a limited number of instances, and under a specific written request or appointment,
a member of Sawgrass may act as a Trustee, Trust Protector, Executor, Personal Representative
or Guardian for specific client accounts. In these instances, (where Sawgrass is deemed to have
custody of assets subject to exam), on an annual basis, these accounts are subject to a random,
surprise examination by an independent certified public accountant. The results of these surprise
annual examinations can be found on the SEC website (SAWGRASS ASSET MANAGEMENT LLC -
Investment Adviser Firm (sec.gov)).
In addition, because clients have authorized us to deduct our advisory fees directly from their
account, we are deemed as having custody. Therefore, to comply with the United States
Securities and Exchange Commission’s Custody Rule (1940 Act Rule 206(4)-2) requirements, we
have implemented the required safeguards to protect the client as well as protect our advisory
practice.
❖ Client funds and securities will be maintained with a qualified custodian in a separate account
in their name.
❖ The qualified custodian will send the client monthly brokerage statements summarizing the
Form ADV: Part 2A
Sawgrass Asset Management, LLC
Page 24 of 27
DISCLOSURE BROCHURE
specific investments currently held in their account, the value of their portfolio, and account
transactions.
❖ Authorization to withdraw our management fees directly from the client’s account will be
approved by the client prior to engaging in any portfolio management services.
Clients are encouraged to verify the transaction activities disclosed to them in their brokerage
statement from the custodian. If we should elect to send the client a report on their account
holdings, we urge the client to compare the financial data contained in our report with the
financial information disclosed in their account statement from the custodian to verify the
accuracy and correctness of our reporting.
Pooled Investments
As previously mentioned, we serve as the exclusive Manager to the Sawgrass Diversified Income
Fund (the “Fund”), private investment partnerships to manage assets. See “Private Investment
Fund Affiliation” above in Item 10, “Other Financial Industry Activities & Affiliations” for
disclosure on the potential conflicts of interest.
In this situation where we act as both the Manager and investment advisor to the Fund, we have
legal ownership of, and access to, funds and securities and thus have custody of client assets. By
virtue of our position as the Manager and investment advisor, we have authority to dispose of
funds and securities in the Fund at our discretion and charge fees that a client may never be
aware of; thereby increasing the potential for misconduct and self-dealing.
Therefore, to protect our clients, as well as to protect our advisory practice, we are disclosing
the following safeguards for clients to verify they have been implemented and are being
followed. The safeguards for pooled investment vehicles can be found in Investment Advisers Act
of 1940 Rule 206(4)-2. The Fund shall:
❖ Require the qualified custodian to send Members of the Fund, at least quarterly, account
statements identifying amount of funds and each security currently held and all Fund
transactions.
❖ Be subject to an audit (as defined in Section 2(d) of Article 1 of Regulation S-X [17 CFS 210.1-
02(d)]) at least annually.
❖ Ensure the independent public accountant performing the audit is subject to regular annual
inspection by the Public Company Accounting Oversight Board (PCAOB), in accordance with
the rules of the PCAOB.
❖ Distribute the audited financial statements prepared in accordance with Generally Accepted
Accounting Principles to all limited partners within 120 days of the end of the fiscal year.
❖ Upon liquidation of all assets in the Fund, have a final audited financial statement prepared
and promptly distributed to all Members of the Fund after the completion of such audit.
I
INVESTMENT DISCRETION
T
E
M
1
6
Sawgrass accepts discretionary authority to manage accounts on behalf of our clients.
Customarily, this authority is granted by an Investment Management Agreement or Investment
Policy Statement (IPS) that is provided at the inception of our relationship. Limitations to our
discretionary authority are generally described in IPS. Typically, the IPS is furnished by the client
or an independent third party; however, upon request, we will assist our clients in developing an
IPS consistent with client circumstances.
Form ADV: Part 2A
Sawgrass Asset Management, LLC
Page 25 of 27
DISCLOSURE BROCHURE
I
VOTING CLIENT SECURITIES
T
E
M
1
7
Proxy Voting
Policies have been adopted which are designed to help assure that proxy votes are cast in the
best interest of clients. To help avoid potential conflicts of interest and to assist Sawgrass in
formulating and implementing an objective policy. To assist Sawgrass in formulating and
implementing an objective policy framework for voting proxies, we have engaged an outside
third-party vendor - Proxy Voter Services (PVS), a division of Institutional Shareholder Services,
Inc. (ISS). Additional information about ISS and the ISS Recommendations is available at
http://www.issgovernance.com/policy. We are unaware of any conflicts of interest that might
arise through this process.
Sawgrass has adopted the following procedures and controls to avoid conflicts of interest that
can arise in connection with proxy voting:
in accordance with the
•
ISS
ISS shall vote all proxies on Sawgrass’ behalf
Recommendations. Sawgrass shall conduct periodic reviews of proxy voting records on a
sample basis to ensure that all votes are actually cast in accordance with this policy.
Sawgrass shall maintain records of any voting recommendation overrides.
•
• Any attempts to influence the proxy voting process shall be reported immediately to
Sawgrass’ Chief Compliance Officer.
• At least annually, Sawgrass reviews ISS’ Policies, Procedures, and Practices Regarding
Potential Conflicts of Interest (“ISS’ Conflict Policy”), which addresses conflicts of
interest that could arise in connection with advisory services provided by ISS or its
affiliates, to ensure ISS’ Conflict Policy is reasonably designed to minimize any such
potential conflicts of interest.
In the unusual circumstances that a particular proxy vote may present a potential or actual
conflict, the matter shall be referred to Sawgrass’ Investment Committee. To the extent that a
conflict of interest is identified, Sawgrass will vote the proxy according to the ISS
recommendation unless otherwise determined by the Investment Committee.
At the inception of our relationship with clients, we provide a summary of these voting guidelines.
At any time, clients may request a copy of our voting policies as well as our actual voting records
by contacting us at info@saw-grass.com, or by calling us at 904.493.5500. Clients may request,
in writing, information on how proxies for their shares were voted. Upon request of client (or
authorized representative) Sawgrass will direct particular proxy votes in compliance with clients’
instructions provided written timely notice is received.
I
FINANCIAL INFORMATION
T
E
M
1
8
Sawgrass does not require or solicit prepayment of more than $1,200 in advisory fees per client,
six months or more in advance. There are currently no financial conditions that are reasonably
likely to impair the firm’s ability to meet contractual commitments to clients. Additionally, we
have never been the subject of a bankruptcy petition.
Form ADV: Part 2A
Sawgrass Asset Management, LLC
Page 26 of 27
DISCLOSURE BROCHURE
END OF DISCLOSURE BROCHURE
Form ADV: Part 2A
Sawgrass Asset Management, LLC
Page 27 of 27