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Schuchard Capital Management, Inc.
Part 2A of Form ADV: Firm Brochure – Annual Update Prepared February 2026
Business and Contact Information
Michael R. Schuchard, President
Schuchard Capital Management, Inc.
44853 Marigold Drive
Sterling Heights, MI 48314
(586)295-2099
schcap@comcast.net E-mail
Introduction/Background
This Firm Brochure provides information about the qualifications and business
practices of Schuchard Capital Management, Inc. (herein referred to as “we” or
“our firm”). Please contact us with questions (see above Business and Contact
Information).
The United States Securities and Exchange Commission (SEC) requires the Firm
Brochure of all of its registered investment advisers. Note that SEC registration is
required strictly on an adviser’s level of client assets under management. The SEC
does not impose minimum skills or training requirements for registered advisers.
This brochure is not approved or verified by the SEC or any state securities
authority. It is also available on the SEC website at www.adviserinfo.sec.gov.
Summary of Material Changes
There have been no material changes to our qualifications or business practices as
described in our Firm Brochure and Supplements since our previous annual update in
February 2025.
Schuchard Capital Management, Inc.
Table of Contents
Advisory Business:
Page 1
Advisory Services:
Page 1
Types of Investments:
Page 2-3
Assets under Management:
Page 4
Fees and Compensation:
Page 4-6
Types of Clients:
Page 6
Methods of Analysis:
Page 6
Investment Philosophy and Strategies:
Page 7-8
Risk of Loss:
Page 8
Disciplinary Information:
Page 8
Other Financial Industry Activities and Affiliations:
Page 9
Code of Ethics, Participation in Client Transactions, and Personal Trading: Page 9
Brokerage Practices:
Page 10
Review of Accounts:
Page 11
Client Referrals and Other Compensation:
Page 12
Custody:
Page 12-14
Investment Discretion:
Page 14
Voting Client Securities:
Page 15
Financial Information:
Page 15
Brochure Supplement – Michael R. Schuchard:
Page 16
Schuchard Capital Management, Inc.
Advisory Business
Michael R. Schuchard established Schuchard Capital Management, Inc. in 1989.
He is the sole stockholder of the Michigan corporation. From 1986 through 1988,
he practiced under the name Winchester Management & Research, Inc., a
Massachusetts corporation.
We take pride in providing objective and unbiased investment advice to clients and
conducting all aspects of our business with great integrity. Beyond portfolio
management and financial planning, we coordinate and implement estate planning
and tax planning by working closely with our clients and their attorneys and
accountants.
Advisory Services
We primarily provide continuous and regular investment supervisory services to
clients. We also provide periodic consultations at a negotiated service level.
Typical components of our advisory services are:
Assessing initial goals and changes in objectives over time or in light of new
circumstances.
Developing a portfolio based on various factors including investment
objective, risk tolerance, age, income, cash needs, liquid assets, net worth,
and tax bracket.
Preparing/updating a cash flow analysis and/or financial plan.
Providing annual portfolio valuations, or quarterly when requested, detailing
the status of the portfolio and its holdings.
Providing supplemental tax information, when applicable and requested.
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Schuchard Capital Management, Inc.
Types of Investments
Portfolios tend to fall into one of four broad investment objective categories:
Growth
Balanced
Income Only
Preservation of Capital
Investment objectives may be further tailored to suit a particular client. For
example, a Growth Portfolio may be designed to provide varying degrees of
growth and risk as follows:
All Equity Growth
Aggressive Growth
High Growth
Once a portfolio objective is established, an appropriate asset mix is developed
using the following asset classes:
Cash & Equivalents
Fixed-Income Securities
Alternative Investments (i.e., commodities, precious metals, real estate, oil
and gas, emerging markets debt, and foreign currency)
U.S. Common Stocks
Foreign Common Stocks
Asset allocations are further defined into subclasses. For example, an allocation to
U.S. Common Stocks may include:
U.S. Large Cap Market Stocks (Blended)
U.S. Large Cap “Value” Stocks
U.S. Small Cap Market Stocks (Blended)
U.S. Small Cap “Value” Stocks
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Schuchard Capital Management, Inc.
Types of Investments, Continued
In selecting particular investments within an asset class, we favor exchange traded
funds (ETF) and no-load index mutual funds with low expense ratios.
We may use other types of investments at our discretion or upon a client’s request
including, but not limited to, the following:
No-load actively managed mutual funds
Exchange traded funds (ETF)
Individual stocks traded over various exchanges
Foreign issuers
U.S. Government securities
Municipal securities
Corporate debt securities
Certificates of deposit
Rarely, we may use the following types of investments:
Warrants
Options
Commercial paper
We honor restrictions imposed by clients as to the types of securities to be held in
their portfolios.
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Schuchard Capital Management, Inc.
Assets under Management
As of December 31, 2025, client assets under our management totaled
$325,532,000.00 of which 100% are managed on a discretionary basis through
continuous and regular supervisory services. (See Investment Discretion on Page
14.)
Fees and Compensation
Our only source of revenue is derived from client fees based on assets under
management and, occasionally, from consultation fees or fees for administrative
work outside of asset management, like settling estates or opening new accounts.
This compensation structure allows us to provide objective and unbiased
investment advice to clients, limiting conflicts of interest. We do not receive:
Additional compensation based on the performance of client portfolios.
Any form of commissions or fees from selling investment products.
Kickbacks or soft dollar arrangements from broker-dealers, custodians, or
any other investment companies.
Referral fees from clients or from colleagues including other investment
advisers, attorneys, and accountants. (We also do not offer referral fees to
clients or colleagues.)
Basically, the conflict arising from our fee structure is that greater revenue is
generated with greater assets under our management. So, there would be an
incentive for our Firm to encourage clients to increase their account assets with us.
For example, when advising the transfer of a client’s assets to our management, a
conflict arises if the costs to the investor increase as a result of the transfer. In
such a case, we assist the client in analyzing whether the benefits of moving the
assets to our management are worth the added cost of a higher advisory fee. We
may even offer discounted advisory fees to reduce or eliminate the disadvantage to
the client if the costs were lower to leave the assets in place.
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Schuchard Capital Management, Inc.
Fees and Compensation, Continued
Advisory fees are calculated annually using the beginning of the year total
portfolio market value of assets under management and the following rate schedule
(stated as an annual rate):
1.0% of the first $300,000
0.7% of the next $700,000
0.4% of the next $1,000,000
0.3% of the next $2,000,000
0.2% of the balance exceeding $4,000,000
As mentioned earlier, fees may be negotiated with any client based on the level of
services provided. In addition, any services outside of asset management, such as
settling estates or opening new accounts, will be billed separately.
One-fourth of the annual fee is payable at the beginning of each quarter. Clients
have the option of providing us authorization to deduct fees directly from their
investment account or to be billed by invoice. We encourage clients who choose to
have us deduct fees from investment accounts to verify accurate billing by
referencing the appropriate monthly statement mailed directly from the custodian.
The custodian is not responsible for verifying accuracy of fee calculations or
billings.
Either the client or adviser may terminate the advisory relationship at any time.
Advisory fees will be refunded, upon client request, on a pro rata basis in the same
manner they were originally billed (i.e., returned to the investment account if fee
was directly deducted or issued a refund check if fee was paid by check).
Clients whose assets are invested in mutual funds (including no-load funds) are
paying two advisory fees: (1)an investment advisory fee to Schuchard Capital
Management, Inc. (see fee schedule described above) and (2)an additional
advisory fee to the mutual fund company (via expense ratios).
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Schuchard Capital Management, Inc.
Fees and Compensation, Continued
In addition, other client costs include purchase and redemption fees, if applicable,
and transaction costs charged by the executing broker.
Clients have the option to purchase investment products that we recommend
through any broker, custodian, or agent of their choice. (See Brokerage Practices
on Page 10).
Types of Clients
Our client base consists of individuals (retail investors), trusts, pension and profit
sharing plans, estates, and charitable organizations.
Methods of Analysis
Our method of analysis is derived from historical performance data of the various
asset classes. We do not use past returns to predict future returns or to “time” the
market. Instead, we use the data to understand the relationship between asset
classes and the correlation of returns between them. This, in turn, influences the
asset class mix used in our investment strategies. For example, past data shows
that “value” outperform “market” stocks over time, just as “small cap” outperform
“large cap” stocks, leading us to view “small cap value” stocks as an important
asset class in building long-term wealth.
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Schuchard Capital Management, Inc.
Investment Philosophy and Strategies
Asset allocation dominates our investment philosophy. We believe the proper mix
of assets is essential to successful investing of any portfolio.
Portfolio investment strategies are driven by client objectives, cash flow needs,
age, risk aversion, and other factors. Clients with current portfolio cash flow needs
will typically have a Balanced strategy. Clients saving to fund future cash flow
needs will typically have a Growth strategy. Occasionally, clients will have an
Income Only or a Preservation of Capital strategy. Aside from an extremely
conservative strategy, most portfolios will have some or significant exposure to
Common Stocks and/or Fixed-Income Securities. This exposes the portfolio to
risk.
To minimize risk, current and some future cash flow needs are invested in Cash &
Equivalents and/or Fixed-Income Securities. This “safe” money provides a level
of insulation from stock market fluctuations. Typically, the remainder of the
portfolio is designated for growth and invested accordingly in U.S. and Foreign
Common Stocks.
We prefer exchange traded funds (ETF) and no-load index mutual funds to other
investment vehicles. We also use Tax-Managed or Tax-Advantaged index funds,
when applicable. Asset allocation and index investing seem to go hand in hand.
Index funds mirror the market and provide the purest exposure to an asset class.
They are fully invested in their sector of the market, unlike actively managed funds
which may hold large cash positions. Style drift (holding stocks that do not meet
fund criterion) is avoided with index investing, though it may plague actively
managed funds. Index funds provide the additional benefit of lower expense ratios
than their actively managed counterparts.
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Schuchard Capital Management, Inc.
Investment Philosophy and Strategies, Continued
Following an asset allocation philosophy requires regular re-balancing of portfolios
because different asset classes will grow at varying rates. Re-balancing to the
original mix of assets forces taking profits from the areas that have grown, and
may underperform in the future, and adding to the areas that have lagged and may
outperform going forward. In other words, it promotes selling high and buying
low.
Adhering to these three principles: (1)asset allocation, (2)low-cost index investing,
and (3)regular re-balancing allows us to focus on the long-term goals of the
portfolio and remove, or at least minimize, emotions from impacting investment
decisions. Having a solid and historically proven investment philosophy allows us
to avoid “chasing” performance, attempting to “time” the market, or succumbing to
anxiety created by market volatility and exploitation by the media.
Risk of Loss
Investing in Common Stocks and Fixed-Income Securities carries a high degree of
risk. Substantial losses could be experienced in a short period of time with no
guarantee that such losses will be recovered.
Disciplinary Information
There have been no legal or disciplinary actions against our firm or employees.
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Schuchard Capital Management, Inc.
Other Financial Industry Activities and Affiliations
Our firm and employees have no affiliations with any other financial industry firms
and/or persons (i.e., custodians, broker-dealers, investment companies, banks,
insurance companies, pension administrators, other financial advisers, attorneys,
accountants, etc.), thereby eliminating conflicts of interest.
Code of Ethics, Participation in Client Transactions, and Personal Trading
Our Code of Ethics establishes standards of business conduct emphasizing our
fiduciary obligations and requiring compliance with federal securities laws. We
also enforce a “Securities Transaction Policy” and an “Insider Trading Policy” to
prevent potential conflicts of interest. All employees must annually acknowledge
their requirement to comply with these provisions.
Employees may, from time to time, purchase or sell securities also recommended
to our clients. We prohibit employees from trading such securities in client
accounts in order to manipulate the market for personal benefit. However, the
opportunity for market manipulation by an employee is minimal simply because
individual stocks are not our primary investment vehicle and those that we may
hold or recommend typically have large trading volumes.
We regularly review each employee’s personal securities holdings. Adviser
approval is also required prior to certain types of investments. Disciplinary action
will be swiftly implemented in the event of a violation.
Upon request, we will provide a complete copy of our Code of Ethics, Securities
Transaction Policy, and Insider Trading Policy (see Business and Contact
Information on Cover Page).
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Schuchard Capital Management, Inc.
Brokerage Practices
Our firm recommends, but does not require, that clients establish brokerage
accounts with Schwab Institutional, a division of Charles Schwab & Co., Inc. We
are not representatives of Schwab or any other custodian, brokerage firm, or
investment company. With further respect to such companies:
We do not direct trades.*
We do not receive soft dollar benefits.
We do not receive client referrals.**
Schwab provides us access to its institutional trading and custody services for our
clients at no charge to us as long as we maintain at least $10 million of client assets
with them. There are no other requirements in terms of transaction fees or trading
commissions that we must generate for Schwab.
Schwab does not charge our clients separately for custody services, but is
compensated by account holders for trades executed in their accounts. Schwab
imposes a standard mutual fund transaction fee schedule for institutional adviser
clients.
We use the Schwab Institutional website and Schwab Portfolio Connect to access
client account information, to submit client trades for execution, to facilitate
payment of our advisory fees from client accounts, and for client performance
reporting. We do not receive any product or service of unique value from Schwab,
compared to that provided by any other custodian.
*Clients may select a custodian other than Schwab.
**New clients are often referred to us by existing clients or colleagues, but we do
not offer or receive referral fees.
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Schuchard Capital Management, Inc.
Review of Accounts
For continuous and regular investment supervisory clients, ongoing adviser
reviews of portfolios are conducted at least quarterly. Changes in a client’s
objectives and/or market conditions that warrant re-balancing may prompt
additional reviews.
For consulting clients, periodic reviews of portfolios are conducted based upon the
negotiated level of service to meet the client’s preference.
Valuation reports detailing the status of the portfolio and its holdings are provided
to continuous and regular investment supervisory clients annually, and quarterly
reports are provided upon request. For consulting clients, valuation reports are
provided annually, or more often upon request, according to the negotiated level of
service to meet the client’s preference.
These valuation reports include year-to-date performance and a summary of
current account activity. They are supplemental to monthly statements mailed
directly to clients by the custodian. Clients may set up online access to their
accounts directly with the custodian to obtain performance reporting on demand.
Financial plans are typically included with year-end valuation reports. These plans
provide a summary of historical account activity and performance and may
forecast future cash flow needs, savings, and portfolio growth.
Tax information, which is supplemental to the Schwab tax forms, is also provided
to clients for use in preparing their income tax returns when requested by tax
preparers. It may include information related to charitable gifts of cash or
securities made from the portfolios, information related to income derived from
U.S. Government Securities for assets held in the portfolio, and state-specific
information related to any tax-exempt securities held in the portfolio.
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Schuchard Capital Management, Inc.
Client Referrals and Other Compensation
As discussed under Fees and Compensation (Page 4 – 6), our only source of
revenue is derived from client fees based on asset levels under management and,
occasionally, consultation fees or additional fees for work outside of asset
management, such as settling estates or opening new accounts. We do not offer or
receive referral fees from clients, colleagues, custodians, brokers, or anyone else,
thus limiting conflicts of interest.
Custody
Custody of assets has become an important topic in light of recent financial
industry frauds. With accounts held at an independent custodian, such as Schwab,
client investment accounts are automatically provided an extra layer of security
against fraud. Monthly statements are mailed to clients directly from the custodian
allowing clients to closely monitor the status of their accounts. In addition, the
custodian restricts our ability to act on behalf of clients based upon the
authorizations that clients provide us through a Limited Power of Attorney
specifically designed for Investment Advisers, as well as additional standing
authorizations requested by clients.
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Schuchard Capital Management, Inc.
Custody, Continued
There are three authorizations which clients may provide to us under the Limited
Power of Attorney:
1. Trading Authority. Placing trades in client investment accounts is not
considered to have custody. (See Investment Discretion on Page 14.)
2. Withdrawal Power. Though this authorization is limited to requesting
checks in the name registered on the account and for mailing to the address
of record on the account, as well as movement of assets between identically
registered accounts, this power does constitute custody under SEC
definitions.
3. Fee Authorization. We are considered to have custody of client assets
because of client authorization provided to us to deduct advisory fees
directly from investment accounts. Since the custodian is not responsible for
verifying the accuracy of billings or fee calculations, the responsibility rests
with the client.
Clients may request additional separate standing authorizations through the
custodian allowing us to initiate money movement on their behalf between
accounts that are not identically registered. These authorizations also constitute
custody, even though the authorizations are limited to the specific instruction
guidelines determined by the client. Examples include journals, moneylinks, wire
transfers, and check requests. Each time a standing authorization is transacted
between non-identically registered accounts, whether at the request of the client or
by us, the custodian sends a notification directly to the client. This notification
includes the details of the transaction and serves as a layer of protection to the
client, keeping them apprised of account activity. Monthly account statements
prepared by the custodian also reflect this type of account activity.
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Schuchard Capital Management, Inc.
Custody, Continued
We value our clients trust, hold ourselves to the very highest levels of integrity,
and strive for 100% accuracy in all we do. Yet, we encourage clients to take the
following actions to protect their investment assets:
1. Verify portfolio valuations used in calculating the annual advisory fee with
the year-end statement(s) mailed directly from the custodian.
2. Verify accurate billing of quarterly advisory fees by referencing the
transaction detail of the appropriate monthly statement(s) mailed directly
from the custodian.
3. Verify money movement transactions as detailed in notification letters
mailed directly from the custodian.
4. Notify us promptly if a discrepancy is discovered so we may correct the
error. (See Business and Contact Information on Cover Page).
Clients will see reminders of these responsibilities as legends on fee calculations.
Investment Discretion
We manage client portfolios on a discretionary basis, unless the client requests
otherwise. We select securities to be bought or sold and the amount of securities to
be bought or sold consistent with the investment objectives established with each
client.
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Schuchard Capital Management, Inc.
Voting Client Securities
Our policy in regards to proxy voting and corporate reorganizations/actions is as
follows:
1. We do not exercise proxy voting authority for client accounts.
2. We do not respond to corporate reorganizations/actions for client accounts.
3. We do not give instruction to clients in regards to proxy voting authority or
corporate reorganizations/actions.
Unless clients have requested that we receive proxy voting and corporate
reorganizations/actions materials on their behalf, they will receive these mailings
directly from the custodian. Regardless of whether we receive mailings on behalf
of clients or if clients receive them directly, our policy remains the same.
Financial Information
For continuous and regular investment supervisory clients, prepayment of fees are
solicited at the beginning of each quarter (three months in advance). For periodic
consultation clients, fees are solicited based upon the negotiated timeframe of the
periodic review (i.e, quarterly, semi-annually, annually).
We have no financial condition that will likely impair our ability to meet our
contractual commitments to clients.
We have never been the subject of a bankruptcy petition.
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Schuchard Capital Management, Inc.
Part 2A of Form ADV: Firm Brochure Supplement
Annual Update Prepared February 2026
Michael R. Schuchard, President
.
Schuchard Capital Management, Inc.
44853 Marigold Drive
Sterling Heights, MI 48314
(586)295-2099
schcap@comcast.net E-mail
Michael R. Schuchard is President of Schuchard Capital Management, Inc. He
acts as client portfolio manager and the sole provider of investment advice.
Michael was born in 1953. He attended Oakland University in Rochester,
Michigan for his first two years of undergraduate studies. In 1976, he earned his
Bachelor of Business Administration Degree (BBA), with a major in
Accounting/Finance, from the University of Michigan in Ann Arbor, Michigan.
In 1986, Michael began his advisory practice in Massachusetts under the name
Winchester Management & Research, Inc. He founded Schuchard Capital
Management, Inc. in Michigan in 1989.
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