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Part 2A of Form ADV – Firm Brochure
Item 1 – Cover Page
Sechrest Financial Services, LLC
526 Main Street, Suite 301
Acton, MA 01720
Phone – 978-795-1284
Fax – 978-263-3731
Website – https://www.sechrestcpa.com
Date of brochure – January 12, 2026
This brochure provides information about the qualifications and business
practices of Sechrest Financial Services, LLC. If you have any questions about
the contents of this brochure, please contact us at 978-795-1284 and/or
compliance@sechrestcpa.com. . The information in this brochure has not been
approved or verified by the United States Securities and Exchange Commission
or by any state securities authority.
Additional information about Sechrest Financial Services, LLC also is available
on the SEC’s website at www.adviserinfo.sec.gov.
Sechrest Financial Services, LLC is a registered investment adviser firm.
Registration as a registered investment adviser does not imply a certain level of
skill or training.
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Part 2A of Form ADV – Firm Brochure
Item 2 – Material Changes
The material changes in this brochure from the last annual updating amendment
of Sechrest Financial Services, LLC on 01/22/2025 are described below. Material
changes relate to Sechrest Financial Services, LLC’s policies, practices or
conflicts of interests only.
• Sechrest Financial Services, LLC has updated its website address.
(Cover page & Item 10)
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Part 2A of Form ADV – Firm Brochure
Item 3 – Table of Contents
I.
Item 1 - Cover Page
1
II.
Item 2 - Material Changes
2
III.
Item 3 - Table of Contents
3
IV.
Item 4 – Advisory Business
4
V.
Item 5 – Fees and Compensation
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VI.
Item 6 – Performance-Based Fees and Side-By-Side
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Management
VII.
Item 7 – Types of Clients
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VIII.
Item 8 – Methods of Analysis, Investment Strategies and
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Risk of Loss
IX.
Item 9 – Disciplinary Information
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X.
Item 10 – Other Financial Industry Activities and Affiliations 12
XI.
Item 11 – Code of Ethics, Participation or Interest in Client
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Transactions and Personal Trading
XII.
Item 12 – Brokerage Practices
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XIII.
Item 13 – Review of Accounts
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XIV.
Item 14 – Client Referrals and Other Compensation
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XV.
Item 15 – Custody
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XVI.
Item 16 – Investment Discretion
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XVII. Item 17 – Voting Client Securities
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XVIII. Item 18 – Financial Information
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XIX.
Item 19 – Requirements for State-Registered Advisers
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Part 2A of Form ADV – Firm Brochure
Item 4 – Advisory Business
A. Sechrest Financial Services, LLC (hereafter “SFS”) offers to provide high
quality financial planning and wealth management services for individuals and
businesses. SFS has been in business since 2003. The principal owner of
SFS is Jarod J. Bloom.
B. We offer to provide wealth management planning services that includes
investment management, estate and charitable, life insurance, long-term care
insurance (we do not make recommendations for or against obtaining long-
term care insurance; rather, we discuss the topic with clients so the client can
make an informed decision about this topic), property and casualty insurance,
retirement, employer and concentrated stock, education, employee benefits,
business, and identity theft prevention planning on a fee-only basis. We offer
to manage the process of identifying, executing, and monitoring the goals
associated with each of these planning services. We use an interconnected
approach to address a client’s overall life and wealth management planning.
For our investment management planning, we offer to assess clients’ risk
tolerance which then helps us to develop an Investment Policy Statement
(“IPS”) that meets clients’ needs and objectives, and we offer to implement
recommendations to achieve those needs and objectives. We then offer to
regularly review clients’ investment portfolios to consider continued
compliance with the IPS and confirm that the IPS is appropriate for clients’
ever-changing life planning situations. In addition, we are also able to
propose investments to meet clients’ social investing needs, as applicable.
We do not recommend individual stocks for clients’ investment management.
Instead, we recommend no-load mutual funds and exchange traded funds
that have passive or enhanced index investment strategies. For the fixed
income portion of clients’ investment portfolios, we may recommend an
account of individual fixed income securities that is actively managed by a
separate account manager that specializes in managing fixed income
portfolios and also mutual funds.
We have a sister accounting firm, Sechrest & Bloom, LLC, which is owned by
the same principal. Through our CPA firm, we offer to provide tax planning
and tax preparation services for individuals, corporations, partnerships, and
trusts and estates, and we offer to provide bookkeeping for our corporate
clients as well.
Written Acknowledgement of Fiduciary Status
When we provide investment advice to you regarding your retirement plan
account or individual retirement account, we are fiduciaries within the
meaning of Title I of the Employee Retirement Income Security Act and/or the
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Internal Revenue Code, as applicable, which are laws governing retirement
accounts. The way we make money creates some conflicts with your
interests, so we operate under a special rule that requires us to act in your
best interest and not put our interest ahead of yours. Under this special rule’s
provisions, we must:
•
•
•
•
•
•
Meet a professional standard of care when making investment
recommendations (give prudent advice);
Never put our financial interests ahead of yours when making
recommendations (give loyal advice);
Avoid misleading statements about conflicts of interest, fees, and
investments;
Follow policies and procedures designed to ensure that we give
advice that is in your best interest;
Charge no more than is reasonable for our services; and
Give you basic information about conflicts of interest.
C. These services are most valued by clients who have complex financial or
investment situations, are too busy to manage their own day-to-day financial
and investment issues, and/or who wish to have a partner in their regular
financial decision making. These services are also tailored to each specific
client’s unique planning needs on a client-by-client basis.
For example, a client who owns stock in his employer may have specific
trading restrictions for that stock or may request to have a specific investment
allocation for his/her portfolio to offset the risk of this concentrated position in
his/her employer stock. Our planning services are customized to each client’s
unique situation.
D. We do not participate in wrap fee programs.
E. The amount of client assets we manage on a discretionary basis as of
12/31/2025 = $0.
The amount of client assets we manage on a non-discretionary basis as of
12/31/2025 = $ 199,211,839
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Part 2A of Form ADV – Firm Brochure
Item 5 – Fees and Compensation
A. SFS is fee-only and is compensated for our services only by fees paid to us
by the client. We offer to use no-load mutual funds and other investment
products that we recommend to clients. We do not receive commissions from
any products we recommend or from other financial planning professionals we
work with for our clients’ planning. The fee will be discussed prior to entering
into a contract and the client is billed quarterly in arrears. Fees will be
negotiated depending on the size and complexity of the account and are
generally between $12,000 - $20,000 per year.
B. We deduct fees from clients’ assets, but at a client’s request, we can bill
clients for fees incurred instead.
C. While every effort is made to control transaction costs in client accounts,
clients investing in mutual funds or other investments will incur brokerage,
investment management, and transaction costs associated with those
investments. Please refer to Item 12 – Brokerage Practices for additional
information about brokerage.
D. Client fees will be discussed prior to entering into a contract and the client is
billed quarterly in arrears. Fee refund or agreement termination terms are
outlined in the Client Agreement that is signed by both us and the client
before services begin. Unless otherwise stated, client agreements are for a
period of one year and may be terminated at any time upon 30 days written
notice. There are no provisions for refunds when services have been
rendered.
E. SFS, its owner, and its employees do not accept compensation for the sale of
securities or other investment products.
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Part 2A of Form ADV – Firm Brochure
Item 6 – Performance-Based Fees and Side-By-Side Management
SFS, its owner, and its employees do not accept performance-based fees.
SFS, its owner, and its employees do not manage accounts that are charged both
a performance-based fee and accounts that are charged another type of fee.
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Part 2A of Form ADV – Firm Brochure
Item 7 – Types of Clients
SFS offers to provide investment advice to individuals, corporations, trusts,
estates, charitable organizations, and businesses’ retirement accounts, such as
pension plans. We do not have a minimum account size.
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Part 2A of Form ADV – Firm Brochure
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
A. SFS offers to use a customized data collection questionnaire, risk tolerance
questionnaire, and ongoing dialogue with clients to get an understanding of
what a client’s life and wealth management goals are, as well as what a
client’s risk profile is. We then develop an Investment Policy Statement
(“IPS”) that’s agreed to in writing by both the client and SFS that guides our
investment recommendations to clients. We offer to implement this IPS using
no-load mutual funds and exchange traded funds that utilize passive and
enhanced index investment strategies. We do not recommend individual
stocks.
For an appropriate client, we’d recommend a separately managed account for
an individual bond portfolio that may include high quality United States
national, state and local government and agency securities, as well as high
quality corporate bonds.
We do not employ canned portfolios. Clients have individual benchmarks for
their specific IPS and we recommend portfolios according to these
benchmarks.
We believe it’s important to have low investment expenses in order to
maximize investment returns over time. Consequently, we recommend low-
cost investment products for clients’ investment portfolios. We don’t
recommend trading client investment accounts frequently to minimize
transaction costs and keep investment expenses low. We recommend trading
for purposes of rebalancing a portfolio to the client’s IPS, or else trading in
order to implement a change to a client’s IPS.
Our investment strategies are designed to have our clients 1) not try to time
the market, 2) diversify their investments across a variety of asset classes,
and 3) continue to invest new money into the market.
We structure our investment portfolio recommendations based on Nobel-prize
winning science and academic research in a disciplined, transparent
approach.
At a client’s request, we would also recommend socially-conscious and
sustainable investments.
Investing in securities involves risk of loss that clients should be prepared to
bear.
B. It’s a fact of life that risk and return are related. This is no different with any
investment.
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Since our investment strategies are diversified across several asset classes,
the material risk involved in the equity component of these strategies is the
inherent equity/market risk of the performance of each asset class.
In addition, specifically for the fixed income component of our clients’
portfolios, there is interest rate risk, credit risk, inflation risk, and call risk.
C. We recommend no-load mutual funds and exchange-traded funds for the
equity portion of clients’ portfolios. The material risk involved with using
mutual funds is that the fund we recommend for exposure to a particular asset
class(es) doesn’t correlate well with that asset class.
For using mutual bond funds or a separately managed account for an
individual bond portfolio, the material risks involved with these types of
securities are the inherent fixed income risks mentioned in item B. above –
interest rate risk, credit risk, inflation risk, and call risk.
We also recommend socially-conscious and/or sustainable investments for
clients if they request these types of investments. The specific risk for these
investments is that the universe of available investments meeting this criterion
is inherently limited by this restriction so that these investments may not
capture the investment performance of the overall market.
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Part 2A of Form ADV – Firm Brochure
Item 9 – Disciplinary Information
There are no legal or disciplinary events that are material to a client’s or
prospective client’s evaluation of SFS’ advisory business or the integrity of our
management.
There have never been any legal or disciplinary events that are material to a
client’s or prospective client’s evaluation of SFS’ advisory business or the
integrity of our management since SFS was founded.
You can contact the U.S. Securities and Exchange Commission at
https://www.adviserinfo.sec.gov/IAPD/Default.aspx and the Massachusetts
Security Division at http://www.sec.state.ma.us/sct/ to learn more information
regarding our firm’s and our investment adviser representatives’ disciplinary
histories.
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Part 2A of Form ADV – Firm Brochure
Item 10 – Other Financial Industry Activities and Affiliations
A. None of the owner, employees, or management persons of SFS is registered,
or has an application pending to register, as a broker-dealer or a registered
representative of a broker-dealer.
B. None of the owner, employees, or management persons of SFS is registered,
or has an application pending to register, as a futures commission merchant,
commodity pool operator, a commodity trading advisor, or an associated
person of the foregoing entities.
C. Jarod J. Bloom is doing business as a member in Sechrest & Bloom, LLC at
526 Main Street, Suite 301, Acton, MA 01720. He performs tax and
accounting services for individuals and businesses. No products are sold in
this business. SFS provides financial planning services for individuals and
businesses that are, for the most part, clients of Sechrest & Bloom, LLC. Tax
preparation services are bundled together as part of the financial planning
service. The full services of the CPA firm can be found on the website
https://www.sechrestcpa.com.
SFS is authorized by Dimensional Fund Advisors (hereafter “DFA”) to use
their mutual funds for client investment portfolios managed by SFS. SFS
does not receive any compensation from DFA for this relationship.
SFS is authorized by GW&K Investment Management to use their separately
managed accounts for individual bond portfolios. SFS does not receive any
compensation from GWK for this relationship.
SFS is authorized to be an investment manager listed on accounts that are
custodied at Fidelity Institutional Wealth Services (hereafter “Fidelity”) for
ease in reporting, tracking and management. Participation is not contingent
on retaining Fidelity for brokerage services. SFS does not receive any
compensation from Fidelity for this relationship.
D. We do not receive compensation directly or indirectly from any other
investment advisers that we recommend for our clients.
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Part 2A of Form ADV – Firm Brochure
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
A. It is our policy not to disclose nonpublic personal information to anyone
outside our company unless specifically requested by a client. This request to
do so is often made by clients in person. We will ask that clients confirm their
request in writing by adding the party's name to the back page of our client
questionnaire or other Consenting document.
For current and former clients, we do not disclose any nonpublic personal
information except as required or permitted by law. Permitted disclosures
include, for instance, providing information to our employees, and in limited
situations, to unrelated third parties (such as brokerage or investment service
providers) who need to know such information to assist us in providing
services to clients. In all such situations, we stress the confidential nature of
information being shared. Our firm is affiliated with Sechrest & Bloom, LLC,
and we disclose personal information to them for use in clients’ tax planning
and tax preparation.
We retain records relating to professional services that we provide so that we
are better able to assist clients with their professional needs and, in some
cases, to comply with professional guidelines. In order to guard clients’
nonpublic personal information, we maintain physical, electronic, and
procedural safeguards that comply with our professional standards.
We also have ongoing continuing education ethics requirements for each
individual’s professional certifications, including our CPA and CFP
designations. We take the applicable Ethics continuing education classes
that are required to renew these certifications regularly. We adhere to the
American Institute of CPAs (AICPA) Code of Professional Conduct and the
AICPA’s Statements on Responsibilities in Personal Financial Planning
Practice.
We will provide a copy of our code of ethics to any client or prospective client
upon request.
B. We do not recommend to clients securities in which we have a material
financial interest. We do not buy or sell securities for client accounts in which
we have a material financial interest. We do not have any related parties who
recommend to clients, or who buy or sell securities for client accounts, in
which we have a material financial interest.
C. We may, from time-to-time, buy or sell for our own personal accounts
securities which we have also recommended to clients. Any such securities
transactions are likely to be statistically insignificant in relation to the market
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as a whole for that security. We fully disclose to clients that we use the same
investments in our personal portfolios as those that we recommend to them.
D. Any securities transactions we enter into for our personal accounts of the
same security that we are buying or selling for a client’s account are likely to
be statistically insignificant in relation to the market as a whole for that
security. This minimizes/eliminates conflicts of interests for this situation.
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Part 2A of Form ADV – Firm Brochure
Item 12 – Brokerage Practices
A. At the client’s request, we will work with any of the large brokerage firms
operating in the United States. The primary factors used in making a
recommendation of a broker to a client are the broker’s reputation, the ease
with which the broker’s data can be assimilated into our portfolio management
system, the broker’s ability to deliver a suitable range of investment choices to
our clients, and our experience with the broker. We will work with the client
and broker to be sure that the client’s portfolio and asset allocation fit the
profile developed by us and the client. In this capacity, we will perform due
diligence services for the client and endeavor to ensure that transactions are
executed in such a manner that the best execution possible is part of the due
diligence process.
As mentioned in Item 10C, SFS is authorized to be an investment manager
listed on accounts that are custodied at Fidelity Institutional Wealth Services
(hereafter “Fidelity”) for ease in reporting, tracking and management. SFS
does not receive any compensation from Fidelity for this relationship.
1. We do not receive research or other products or services, other than
execution from Fidelity, in connection with client securities transactions at
Fidelity that would be considered to be “soft dollar benefits”.
2. We do not receive client referrals from Fidelity, so we do not have an
incentive to use Fidelity as a broker-dealer because of receiving any
referrals from them.
3. We do not recommend, request or require that a client direct us to execute
transactions through a specified broker-dealer.
As mentioned in 12A above, we permit a client to direct the brokerage to
use for their investment accounts. Currently, all client assets that we
manage are custodied at Fidelity. Should a client direct us to another
brokerage, we would explain that we may not be able to achieve favorable
execution of security transactions or management of the client’s account.
B. We do not have discretion on client investment accounts, and we require
clients’ authorization to place trades in their accounts on their behalf. Thus,
we do not aggregate the purchase or sale of securities across client accounts.
Instead, as soon as we get each individual client’s authorization for a
transaction, we execute the transaction for that client in their account as soon
as possible.
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Part 2A of Form ADV – Firm Brochure
Item 13 – Review of Accounts
A. We offer to review client accounts on a monthly basis by comparing client
accounts to their mutually-agreed upon portfolio benchmarks. We also offer
to review client accounts whenever we are contacted by a client to let us know
about a change in their investment and/or financial planning situation, or
whenever they would like a review done of their accounts. The Principal of
the firm, Jarod J. Bloom, conducts these reviews and supervises our firm’s
staff who assist with preparing the information for these reviews.
B. As mentioned in 13A above, we will offer to review a client’s accounts on
other than a periodic basis at the client’s request. This is usually triggered by
some type of life planning change or concern of the client’s.
C. Clients receive statements of their investment accounts from the custodian of
the accounts on a monthly basis, unless they’ve opted to receive these
statements on a less frequent basis. Clients receive copies of any trade
confirmations from the custodian of their investment accounts as soon as the
trades are executed, unless clients have elected to receive these statements
on a less frequent basis, such as having all confirmations sent to them in a
single batch every quarter. On at least a quarterly basis, we provide clients
with a Morningstar Office analysis showing the clients’ total investment
portfolio compared to their investment benchmark across a variety of
investment management analytics. These reports are in writing.
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Part 2A of Form ADV – Firm Brochure
Item 14 – Client Referrals and Other Compensation
A. We do not receive an economic benefit from anyone other than the client for
our providing investment advice or other advisory services to our clients.
B. We do not compensate any person that is not a supervised person for a client
referral.
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Part 2A of Form ADV – Firm Brochure
Item 15 – Custody
We do not have custody of client funds or client securities.
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Part 2A of Form ADV – Firm Brochure
Item 16 – Investment Discretion
We do not accept discretionary authority to manage securities accounts on behalf
of clients.
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Part 2A of Form ADV – Firm Brochure
Item 17 – Voting Client Services
A. We do not have and we will not accept authority to vote client securities.
B. As mentioned in item 17A above, we do not have authority to vote client
securities. Clients will receive their proxies or other solicitations directly from
their custodian. Clients can contact us via phone, e-mail, or any other way
they typically correspond with us if they have questions about a particular
solicitation.
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Part 2A of Form ADV – Firm Brochure
Item 18 – Financial Information
A. We do not require or solicit prepayments of fees per client in advance.
B. We do not have discretionary authority or custody of client funds or securities.
C. We have not been the subject of a bankruptcy petition at any time during the
past ten years.
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Part 2A of Form ADV – Firm Brochure
Item 19 – Requirements for State-Registered Advisers
A. The following individual is the Principal of our firm:
Jarod J. Bloom, CPA, CFP
• Formal education after high school:
• Boston University School of Management, 1991-1995; B.S. in Business
Administration; Concentration in Accounting
• Business background
• Served as the Family Chief Financial Officer; The Darrow Company,
Inc.; Concord, MA (August 1998 – April 2005)
• Vice President, Sechrest Financial Services, LLC; Acton, MA
(November 2005 – December 2010)
• Vice President, Sechrest & Associates, CPAs; Acton, MA (November
2005 – December 2010)
• Principal, Sechrest Financial Services, LLC; Acton, MA (January 2011 –
present)
• Principal, Sechrest & Bloom, LLC; Acton, MA (January 2011 – present)
B. Jarod J. Bloom is a Principal in Sechrest & Bloom, LLC. The firm services
small business and individuals and is co-located with Sechrest Financial
Services, LLC in Acton, MA. The CPA firm provides accounting and tax
services for its clients. No products are sold. Jarod spends approximately
50% of his time on the CPA firm.
C. We are not compensated by performance-based fees. Performance-based
fees may create an incentive for the adviser to recommend an investment that
may carry a higher degree of risk to the client.
D. We have not been involved in an award or otherwise being found liable in a)
an arbitration claim alleging damages in excess of $2,500, or b) a civil, self-
regulatory organization, or administrative proceeding involving:
1. An investment or an investment-related business or activity;
2. Fraud, false statement(s), or omissions;
3. Theft, embezzlement, or other wrongful taking of property;
4. Bribery, forgery, counterfeiting, or extortion; or
5. Dishonest, unfair, or unethical practices
E. We do not have any relationship or arrangement with any issuer of securities
that hasn’t already been listed in Item 10C above.
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