View Document Text
Selby Wealth Management, LLC
Form ADV Part 2A – Disclosure Brochure
Effective: December 17, 2025
This Form ADV Part 2A (“Disclosure Brochure”) provides information about the qualifications and business
practices of Selby Wealth Management, LLC (“Selby Wealth” or the “Advisor”). If you have any questions about the
content of this Disclosure Brochure, please contact the Advisor at 415-857-9670.
Selby Wealth is a registered investment advisor with the U.S. Securities and Exchange Commission (“SEC”). The
information in this Disclosure Brochure has not been approved or verified by the SEC or by any state securities
authority. Registration of an investment advisor does not imply any specific level of skill or training. This Disclosure
Brochure provides information about Selby Wealth to assist you in determining whether to retain the Advisor.
Additional information about Selby Wealth and its Advisory Persons is available on the SEC’s website at
www.adviserinfo.sec.gov by searching with the Advisor’s firm name or CRD# 334084.
Selby Wealth Management, LLC
2200 Powell Street, Suite 350
Emeryville, CA 94608
Phone: 415-857-9670
www.selbywealth.com
Item 2 – Material Changes
Selby Wealth believes that communication and transparency are the foundation of its relationship with clients and
will continually strive to provide you with complete and accurate information at all times. Selby Wealth encourages
all current and prospective clients to read this Disclosure Brochure and discuss any questions you may have with
the Advisor.
Material Changes
The following material changes have been made to this Disclosure Brochure since the annual amendment filing on
April 30, 2025:
- The Advisor has updated its primary office address to 2200 Powell Street, Suite 350, Emeryville, CA
94608.
Future Changes
From time to time, the Advisor may amend this Disclosure Brochure to reflect changes in business practices,
changes in regulations or routine annual updates as required by the securities regulators. This complete Disclosure
Brochure or a Summary of Material Changes shall be provided to you annually and if a material change occurs.
At any time, you may view the current Disclosure Brochure online at the SEC’s Investment Adviser Public
Disclosure website at www.adviserinfo.sec.gov by searching with the Advisor’s firm name or CRD# 334084. You
may also request a copy of this Disclosure Brochure at any time by contacting the Advisor at 415-857-9670.
Selby Wealth Management, LLC
2200 Powell Street, Suite 350
Emeryville, CA 94608
Phone: 415-857-9670
www.selbywealth.com
Item 3 – Table of Contents
Item 1 – Cover Page ............................................................................................................................................... 1
Item 2 – Material Changes ..................................................................................................................................... 2
Item 3 – Table of Contents ..................................................................................................................................... 3
Item 4 – Advisory Services .................................................................................................................................... 4
A. Firm Information .............................................................................................................................................................. 4
B. Advisory Services Offered ............................................................................................................................................... 4
C. Client Account Management ........................................................................................................................................... 5
D. Wrap Fee Programs ........................................................................................................................................................ 6
E. Assets Under Management ............................................................................................................................................. 6
Item 5 – Fees and Compensation ......................................................................................................................... 6
A. Fees for Advisory Services.............................................................................................................................................. 6
B. Fee Billing........................................................................................................................................................................ 6
C. Other Fees and Expenses .............................................................................................................................................. 7
D. Advance Payment of Fees and Termination ................................................................................................................... 7
E. Compensation for Sales of Securities ............................................................................................................................. 8
Item 6 – Performance-Based Fees and Side-By-Side Management .................................................................. 8
Item 7 – Types of Clients ....................................................................................................................................... 8
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ........................................................... 8
A. Methods of Analysis ........................................................................................................................................................ 8
B. Risk of Loss ..................................................................................................................................................................... 8
Item 9 – Disciplinary Information ........................................................................................................................ 10
Item 10 – Other Financial Industry Activities and Affiliations .......................................................................... 10
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ............... 10
A. Code of Ethics ............................................................................................................................................................... 10
B. Personal Trading with Material Interest ......................................................................................................................... 10
C. Personal Trading in Same Securities as Clients ........................................................................................................... 10
D. Personal Trading at Same Time as Client .................................................................................................................... 10
Item 12 – Brokerage Practices ............................................................................................................................ 11
A. Recommendation of Custodian[s] ................................................................................................................................. 11
B. Aggregating and Allocating Trades ............................................................................................................................... 11
Item 13 – Review of Accounts ............................................................................................................................. 11
A. Frequency of Reviews ................................................................................................................................................... 11
B. Causes for Reviews ...................................................................................................................................................... 12
C. Review Reports ............................................................................................................................................................. 12
Item 14 – Client Referrals and Other Compensation ........................................................................................ 12
A. Compensation Received by Selby Wealth .................................................................................................................... 12
B. Compensation for Client Referrals ................................................................................................................................ 13
Item 15 – Custody ................................................................................................................................................. 13
Item 16 – Investment Discretion ......................................................................................................................... 13
Item 17 – Voting Client Securities ....................................................................................................................... 13
Item 18 – Financial Information ........................................................................................................................... 13
Form ADV Part 2B – Joseph A. Wells, CFP®, CFA® ........................................................................................... 14
Form ADV Part 2B – Robert J. Wells, CFA® ....................................................................................................... 18
Form ADV Part 2B – Daniel K. Beatty ................................................................................................................. 21
Privacy Policy ....................................................................................................................................................... 23
Selby Wealth Management, LLC
2200 Powell Street, Suite 350
Emeryville, CA 94608
Phone: 415-857-9670
www.selbywealth.com
Item 4 – Advisory Services
A. Firm Information
Selby Wealth Management, LLC (“Selby Wealth” or the “Advisor”) is a registered investment advisor with the U.S.
Securities and Exchange Commission (“SEC”). The Advisor is organized as a Limited Liability Company (LLC)
under the laws of the State of California. Selby Wealth was founded in December 2024 and is owned and operated
by Joseph Wells (Principal, Investment Strategist, and Chief Compliance Officer) and Robert Wells (Principal,
Investment Strategist). This Disclosure Brochure provides information regarding the qualifications, business
practices, and the advisory services provided by Selby Wealth.
B. Advisory Services Offered
Selby Wealth offers investment advisory services to individuals, high net worth individuals, trusts, estates,
charitable organizations, and retirement plans (each referred to as a “Client”).
The Advisor serves as a fiduciary to Clients, as defined under the applicable laws and regulations. As a fiduciary,
the Advisor upholds a duty of loyalty, fairness, and good faith towards each Client and seeks to mitigate potential
conflicts of interest. Selby Wealth's fiduciary commitment is further described in the Advisor’s Code of Ethics. For
more information regarding the Code of Ethics, please see Item 11 – Code of Ethics, Participation or Interest in
Client Transactions and Personal Trading.
Investment Management Services
Selby Wealth provides customized investment advisory solutions for its Clients. This is achieved through
continuous personal Client contact and interaction while providing discretionary investment management and
related advisory services. Selby Wealth works closely with each Client to identify their investment goals and
objectives as well as risk tolerance and financial situation in order to create a portfolio strategy. Selby Wealth will
then construct an investment portfolio mutual funds and/or exchange-traded funds (“ETFs”) to achieve the Client’s
investment goals. The Advisor may also utilize individual stocks or bonds to meet the needs of its Clients. The
Advisor may retain other types of investments from the Client’s legacy portfolio due to fit with the overall portfolio
strategy, tax-related reasons, or other reasons as identified between the Advisor and the Client.
Selby Wealth’s investment strategies are primarily long-term focused, but the Advisor may buy, sell, or re-allocate
positions that have been held for less than one year to meet the objectives of the Client or due to market
conditions. Selby Wealth will construct, implement, and monitor the portfolio to ensure it meets the goals,
objectives, circumstances, and risk tolerance agreed to by the Client. Each Client will have the opportunity to place
reasonable restrictions on the types of investments to be held in their respective portfolio, subject to acceptance by
the Advisor.
Selby Wealth evaluates and selects investments for inclusion in Client portfolios only after applying its internal due
diligence process. Selby Wealth may recommend, on occasion, redistributing investment allocations to diversify the
portfolio. Selby Wealth may recommend specific positions to increase sector or asset class weightings. The Advisor
may recommend employing cash positions as a possible hedge against market movement.
Selby Wealth may recommend selling positions for reasons that include, but are not limited to, harvesting capital
gains or losses, business or sector risk exposure to a specific security or class of securities, overvaluation or
overweighting of the position[s] in the portfolio, change in risk tolerance of the Client, generating cash to meet
Client needs, or any risk deemed unacceptable for the Client’s risk tolerance.
At no time will Selby Wealth accept or maintain custody of a Client’s funds or securities, except for the limited
authority as outlined in Item 15 – Custody. All Client assets will be managed within the designated account[s] at the
Custodian, pursuant to the terms of the advisory agreement. Please see Item 12 – Brokerage Practices.
Retirement Accounts – When the Advisor provides investment advice to Clients regarding ERISA retirement
accounts or individual retirement accounts (“IRAs”), the Advisor is a fiduciary within the meaning of Title I of the
Employee Retirement Income Security Act (“ERISA”) and/or the Internal Revenue Code (“IRC”), as applicable,
Selby Wealth Management, LLC
2200 Powell Street, Suite 350
Emeryville, CA 94608
Phone: 415-857-9670
www.selbywealth.com
which are laws governing retirement accounts. When deemed to be in the Client’s best interest, the Advisor will
provide investment advice to a Client regarding a distribution from an ERISA retirement account or to roll over the
assets to an IRA, or recommend a similar transaction including rollovers from one ERISA sponsored Plan to
another, one IRA to another IRA, or from one type of account to another account (e.g. commission-based account
to fee-based account). Such a recommendation creates a conflict of interest if the Advisor will earn a new (or
increase its current) advisory fee as a result of the transaction. No client is under any obligation to roll over a
retirement account to an account managed by the Advisor.
Financial Planning Services
Selby Wealth will typically provide a variety of financial planning and consulting services to Clients. Services are
offered in several areas of a Client’s financial situation, depending on their goals and objectives. Generally, such
financial planning services involve preparing a formal financial plan or rendering a specific financial consultation
based on the Client’s financial goals and objectives. This planning or consulting may encompass one or more areas
of need, including but not limited to investment planning, retirement planning, personal savings, education savings,
and other areas of a Client’s financial situation.
A financial plan developed for, or financial consultation rendered to the Client will usually include general
recommendations for a course of activity or specific actions to be taken by the Client. For example,
recommendations may be made that the Client start or revise their investment programs, commence or alter
retirement savings, establish education savings, and/or charitable giving programs.
Selby Wealth may also refer Clients to an accountant, attorney or other specialists, as appropriate for their unique
situation. For certain financial planning engagements, the Advisor will provide a written summary of the Client’s
financial situation, observations, and recommendations. For consulting or ad-hoc engagements, the Advisor may
not provide a written summary. Plans or consultations are typically completed within six (6) months of contract date,
assuming all information and documents requested are provided promptly.
Financial planning and consulting recommendations pose a conflict between the interests of the Advisor and the
interests of the Client. For example, the Advisor has an incentive to recommend that Clients engage the Advisor for
investment management services or to increase the level of investment assets with the Advisor, as it would
increase the amount of advisory fees paid to the Advisor. Clients are not obligated to implement any
recommendations made by the Advisor or maintain an ongoing relationship with the Advisor. If the Client elects to
act on any of the recommendations made by the Advisor, the Client is under no obligation to implement the
transaction through the Advisor.
Retirement Plan Advisory Services
The Advisor provides 3(38) retirement plan advisory services on behalf of the retirement plans (each a “Plan”) and
the company (the “Plan Sponsor”). The Advisor’s retirement plan advisory services are designed to assist the Plan
Sponsor in meeting its fiduciary obligations to the Plan and its Plan Participants by providing discretionary
investment management services.
C. Client Account Management
Prior to engaging Selby Wealth to provide investment advisory services, each Client is required to enter into one or
more agreements with the Advisor that define the terms, conditions, authority, and responsibilities of the Advisor
and the Client. These services may include:
• Establishing an Investment Strategy – Selby Wealth, in connection with the Client, will develop a strategy
that seeks to achieve the Client’s goals and objectives.
• Asset Allocation – Selby Wealth will develop a strategic asset allocation that is targeted to meet the
investment objectives, time horizon, financial situation and tolerance for risk for each Client.
• Portfolio Construction – Selby Wealth will develop a portfolio for the Client that is intended to meet the
stated goals and objectives of the Client.
Selby Wealth Management, LLC
2200 Powell Street, Suite 350
Emeryville, CA 94608
Phone: 415-857-9670
www.selbywealth.com
•
Investment Management and Supervision – Selby Wealth will provide investment management and
ongoing oversight of the Client’s investment portfolio.
D. Wrap Fee Programs
Selby Wealth does not manage or place Client assets into a wrap fee program. Investment management services
are provided directly by Selby Wealth.
E. Assets Under Management
As of May 19, 2025, Selby Wealth manages $494,574,705 in Client assets, all of which are managed on a
discretionary basis. Clients may request more current information at any time by contacting the Advisor.
Item 5 – Fees and Compensation
The following paragraphs detail the fee structure and compensation methodology for services provided by the
Advisor. Each Client engaging the Advisor for services described herein shall be required to enter into one or more
written agreements/a written agreement with the Advisor.
A. Fees for Advisory Services
Investment Management Services
Investment advisory fees are paid quarterly, in advance of each calendar quarter, pursuant to the terms of the
investment advisory agreement. Investment advisory fees are based on the market value of assets under
management at the last day of the prior calendar quarter. Legacy Clients may be subject to different fees, and fees
are subject to negotiation between the Advisor and the Client. The typical investment advisory fees are based on the
following schedule:
Annual Rate (%)
Assets Under Management ($)
First $2,000,000
$2,000,001 to $3,500,000
$3,500,001 to $5,000,000
$5,000,001 to $10,000,000
Over $10,000,001
0.75%
0.60%
0.50%
0.40%
0.25%
Financial Planning Services
Selby Wealth offers financial planning services at an hourly rate ranging from $200 to $275 per hour. Administrative
support fees are billed at $75 to $125 per hour. Fees may be negotiable based on the nature and complexity of the
services to be provided and the overall relationship with the Advisor. An estimate for total hours and overall costs will
be provided to the Client prior to engaging for these services.
Retirement Plan Advisory Services
Retirement plan advisory fees are charged an annual asset-based fee up to 0.75%. Fees may be billed quarterly in
advance, pursuant to the terms of the retirement plan advisory agreement. Retirement plan fees are based on the
market value of assets under management at the end of the prior quarter. Fees may be negotiable depending on the
size and complexity of the Plan.
B. Fee Billing
Investment Management Services
Investment advisory fees are calculated by the Advisor or its delegate and deducted or invoiced from the Client’s
account[s] at the Custodian. The Advisor shall send an invoice to the Custodian indicating the amount of the fees to
be deducted from the Client’s account[s] at the beginning of the respective quarter. The amount due is calculated by
applying the quarterly rate (annual rate divided by 4) to the total assets under management with Selby Wealth at the
end of the prior quarter. Clients will be provided with a statement, at least quarterly, from the Custodian reflecting
deduction of the investment advisory fee. Clients are urged to also review and compare the statement provided by the
Advisor to the brokerage statement from the Custodian, as the Custodian does not perform a verification of fees.
Selby Wealth Management, LLC
2200 Powell Street, Suite 350
Emeryville, CA 94608
Phone: 415-857-9670
www.selbywealth.com
Clients provide written authorization permitting advisory fees to be deducted or invoiced by Selby Wealth to be paid
directly from their account[s] held by the Custodian as part of the investment advisory agreement and separate
account forms provided by the Custodian.
Financial Planning Services
Financial planning fees are invoiced by the Advisor and are due upon completion of the agreed upon deliverable[s].
Retirement Plan Advisory Services
Retirement plan advisory fees may be directly invoiced to the Plan Sponsor or deducted from the assets of the Plan,
depending on the terms of the retirement plan advisory agreement.
C. Other Fees and Expenses
Clients may incur certain fees or charges imposed by third parties, other than Selby Wealth, in connection with
investments made on behalf of the Client’s account[s]. The Client is responsible for all custody and securities
execution fees charged by the Custodian, as applicable. The Advisor's recommended Custodian does not charge
securities transaction fees for ETF and equity trades in a Client's account, provided that the account meets the
terms and conditions of the Custodian's brokerage requirements. However, the Custodian typically charges for
mutual funds and other types of investments. The fees charged by Selby Wealth are separate and distinct from
these custody and execution fees.
In addition, all fees paid to Selby Wealth for investment advisory services are separate and distinct from the
expenses charged by mutual funds and ETFs to their shareholders, if applicable. These fees and expenses are
described in each fund’s prospectus. These fees and expenses will generally be used to pay management fees for
the funds, other fund expenses, account administration (e.g., custody, brokerage and account reporting), and a
possible distribution fee. A Client may be able to invest in these products directly, without the services of Selby
Wealth, but would not receive the services provided by Selby Wealth which are designed, among other things, to
assist the Client in determining which products or services are most appropriate for each Client’s financial situation
and objectives. Accordingly, the Client should review both the fees charged by the fund[s] and the fees charged by
Selby Wealth to fully understand the total fees to be paid. Please refer to Item 12 – Brokerage Practices for
additional information.
D. Advance Payment of Fees and Termination
Investment Management Services
Selby Wealth may be compensated for its investment management services in advance of the quarter in which
services are rendered. Either party may terminate the investment advisory agreement, at any time, by providing
advance written notice to the other party. The Client may also terminate the investment advisory agreement within five
(5) business days of signing the Advisor’s agreement at no cost to the Client. After the five-day period, the Client will
incur charges for bona fide advisory services rendered to the point of termination and such fees will be due and
payable by the Client. Upon termination, the Advisor will refund any unearned, prepaid investment advisory fees from
the effective date of termination to the end of the quarter The Client’s investment advisory agreement with the Advisor
is non-transferable without the Client’s prior consent.
Financial Planning Services
Selby Wealth may be compensated for its financial planning services upon completion of the engagement
deliverable[s]. Either party may terminate the financial planning agreement, at any time, by providing advance written
notice to the other party. The Client may also terminate the financial planning agreement within five (5) business days
of signing the Advisor’s agreement at no cost to the Client. After the five-day period, the Client will incur charges for
bona fide advisory services rendered to the point of termination and such fees will be due and payable by the Client.
Upon termination, the Client shall be billed for Upon termination, the Advisor will refund any unearned, prepaid
planning fees from the effective date of termination to the end of the quarter. The Client’s financial planning agreement
with the Advisor is non-transferable without the Client’s prior consent.
Selby Wealth Management, LLC
2200 Powell Street, Suite 350
Emeryville, CA 94608
Phone: 415-857-9670
www.selbywealth.com
Retirement Plan Advisory Services
The Advisor may be compensated for its services at the beginning of the Billing Period before services are rendered
pursuant to the terms of the retirement plan advisory agreement. Either party may request to terminate a retirement
plan advisory agreement, at any time, by providing advance written notice to the other party. The Client shall be
responsible for fees up to and including the effective date of termination. If the fees are billed in advance, the Advisor
will refund any unearned, prepaid retirement plan advisory fees from the effective date of termination to the end of the
Billing Period. The Client’s retirement plan services agreement with the Advisor is non-transferable without the Client’s
prior consent.
E. Compensation for Sales of Securities
Selby Wealth does not buy or sell securities to earn commissions and does not receive any compensation for
securities transactions in any Client account, other than the investment advisory fees noted above.
Item 6 – Performance-Based Fees and Side-By-Side Management
Selby Wealth does not charge performance-based fees for its investment advisory services. The fees charged by
Selby Wealth are as described in Item 5 above and are not based upon the capital appreciation of the funds or
securities held by any Client.
Selby Wealth does not manage any proprietary investment funds or limited partnerships (for example, a mutual
fund or a hedge fund) and has no financial incentive to recommend any particular investment options to its Clients.
Item 7 – Types of Clients
Selby Wealth offers investment advisory services to individuals, high net worth individuals, trusts, estates,
charitable organizations, and retirement plans. Selby Wealth generally requires a minimum relationship size of
$100,000 to effectively implement its investment process. Selby Wealth may waive the requirement at its discretion.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
A. Methods of Analysis
Selby Wealth primarily employs a fundamental analysis methods in developing investment strategies for its Clients.
Research and analysis from Selby Wealth are derived from numerous sources, including financial media
companies, third-party research materials, Internet sources, and review of company activities, including annual
reports, prospectuses, press releases and research prepared by others.
Fundamental analysis utilizes economic and business indicators as investment selection criteria. This criteria
consists generally of ratios and trends that may indicate the overall strength and financial viability of the entity being
analyzed. Assets are deemed suitable if they meet certain criteria to indicate that they are a strong investment with
a value discounted by the market. While this type of analysis helps the Advisor in evaluating a potential investment,
it does not guarantee that the investment will increase in value. Assets meeting the investment criteria utilized in
the fundamental analysis may lose value and may have negative investment performance. The Advisor monitors
these economic indicators to determine if adjustments to strategic allocations are appropriate. More details on the
Advisor’s review process are included below in Item 13 – Review of Accounts.
As noted above, Selby Wealth generally employs a long-term investment strategy for its Clients, as consistent with
their financial goals. Selby Wealth will typically hold all or a portion of a security for more than a year, but may hold
for shorter periods for the purpose of rebalancing a portfolio or meeting the cash needs of Clients. At times, Selby
Wealth may also buy and sell positions that are more short-term in nature, depending on the goals of the Client
and/or the fundamentals of the security, sector or asset class.
B. Risk of Loss
Investing in securities involves certain investment risks. Securities may fluctuate in value or lose value. Clients
should be prepared to bear the potential risk of loss. Selby Wealth will assist Clients in determining an appropriate
Selby Wealth Management, LLC
2200 Powell Street, Suite 350
Emeryville, CA 94608
Phone: 415-857-9670
www.selbywealth.com
strategy based on their tolerance for risk and other factors noted above. However, there is no guarantee that a
Client will meet their investment goals. Please see Item 8.B. for risks associated with the Advisor’s investment
strategies as well as general risks of investing.
While the methods of analysis help the Advisor in evaluating a potential investment, it does not guarantee that the
investment will increase in value. Assets meeting the investment criteria utilized in these methods of analysis may
lose value and may have negative investment performance. The Advisor monitors these economic indicators to
determine if adjustments to strategic allocations are appropriate. More details on the Advisor’s review process are
included below in Item 13 – Review of Accounts.
Each Client engagement will entail a review of the Client's investment goals, financial situation, time horizon,
tolerance for risk and other factors to develop an appropriate strategy for managing a Client's account. Client
participation in this process, including full and accurate disclosure of requested information, is essential for the
analysis of a Client's account[s]. The Advisor shall rely on the financial and other information provided by the Client
or their designees without the duty or obligation to validate the accuracy and completeness of the provided
information. It is the responsibility of the Client to inform the Advisor of any changes in financial condition, goals or
other factors that may affect this analysis.
The risks associated with a particular strategy are provided to each Client in advance of investing Client accounts.
The Advisor will work with each Client to determine their tolerance for risk as part of the portfolio construction
process. Following are some of the risks associated with the Advisor’s investment strategies:
Market Risks
The value of a Client’s holdings may fluctuate in response to events specific to companies or markets, as well as
economic, political, or social events in the U.S. and abroad. This risk is linked to the performance of the overall
financial markets.
ETF Risks
The performance of ETFs is subject to market risk, including the possible loss of principal. The price of the ETFs
will fluctuate with the price of the underlying securities that make up the funds. In addition, ETFs have a trading risk
based on the loss of cost efficiency if the ETFs are traded actively and a liquidity risk if the ETFs has a large bid-
ask spread and low trading volume. The price of an ETF fluctuates based upon the market movements and may
dissociate from the index being tracked by the ETF or the price of the underlying investments. An ETF purchased
or sold at one point in the day may have a different price than the same ETF purchased or sold a short time later.
Bond Risks
Bonds are subject to specific risks, including the following: (1) interest rate risks, i.e. the risk that bond prices will fall
if interest rates rise, and vice versa, the risk depends on two things, the bond's time to maturity, and the coupon
rate of the bond. (2) reinvestment risk, i.e. the risk that any profit gained must be reinvested at a lower rate than
was previously being earned, (3) inflation risk, i.e. the risk that the cost of living and inflation increase at a rate that
exceeds the income investment thereby decreasing the investor’s rate of return, (4) credit default risk, i.e. the risk
associated with purchasing a debt instrument which includes the possibility of the company defaulting on its
repayment obligation, (5) rating downgrades, i.e. the risk associated with a rating agency’s downgrade of the
company’s rating which impacts the investor’s confidence in the company’s ability to repay its debt and (6) Liquidity
Risks, i.e. the risk that a bond may not be sold as quickly as there is no readily available market for the bond.
Mutual Fund Risks
The performance of mutual funds is subject to market risk, including the possible loss of principal. The price of the
mutual funds will fluctuate with the value of the underlying securities that make up the funds. The price of a mutual
fund is typically set daily therefore a mutual fund purchased at one point in the day will typically have the same
price as a mutual fund purchased later that same day.
Past performance is not a guarantee of future returns. Investing in securities and other investments involve
a risk of loss that each Client should understand and be willing to bear. Clients are reminded to discuss
Selby Wealth Management, LLC
2200 Powell Street, Suite 350
Emeryville, CA 94608
Phone: 415-857-9670
www.selbywealth.com
these risks with the Advisor.
Item 9 – Disciplinary Information
There are no legal, regulatory or disciplinary events involving Selby Wealth or its owner [OR] management
persons. Selby Wealth values the trust Clients place in the Advisor. The Advisor encourages Clients to perform the
requisite due diligence on any advisor or service provider that the Client engages. The backgrounds of the Advisor
or Advisory Persons are available on the Investment Adviser Public Disclosure website at www.adviserinfo.sec.gov
by searching with the Advisor’s firm name or CRD# 334084.
Item 10 – Other Financial Industry Activities and Affiliations
The sole business of Selby Wealth and owners is to provide investment advisory services to its Clients. Neither
Selby Wealth nor its Advisory Persons are involved in other business endeavors. Selby Wealth does not maintain
any affiliations with other firms, other than contracted service providers to assist with the servicing of its Client’s
accounts.
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
A. Code of Ethics
Selby Wealth has implemented a Code of Ethics (the “Code”) that defines the Advisor’s fiduciary commitment to
each Client. This Code applies to all persons associated with Selby Wealth (“Supervised Persons”). The Code was
developed to provide general ethical guidelines and specific instructions regarding the Advisor’s duties to each
Client. Selby Wealth and its Supervised Persons owe a duty of loyalty, fairness and good faith towards each Client.
It is the obligation of Selby Wealth’s Supervised Persons to adhere not only to the specific provisions of the Code,
but also to the general principles that guide the Code. The Code covers a range of topics that address employee
ethics and conflicts of interest. To request a copy of the Code, please contact the Advisor at 415-857-9670.
B. Personal Trading with Material Interest
Selby Wealth allows Supervised Persons to purchase or sell the same securities that may be recommended to and
purchased on behalf of Clients. Selby Wealth does not act as principal in any transactions. In addition, the Advisor
does not act as the general partner of a fund, or advise an investment company. Selby Wealth does not have a
material interest in any securities traded in Client accounts.
C. Personal Trading in Same Securities as Clients
Selby Wealth allows Supervised Persons to purchase or sell the same securities that may be recommended to and
purchased on behalf of Clients. Owning the same securities that are recommended (purchase or sell) to Clients
presents a conflict of interest that, as fiduciaries, must be disclosed to Clients and mitigated through policies and
procedures. As noted above, the Advisor has adopted the Code to address insider trading (material non-public
information controls); gifts and entertainment; outside business activities and personal securities reporting. When
trading for personal accounts, Supervised Persons have a conflict of interest if trading in the same securities. The
fiduciary duty to act in the best interest of its Clients can be violated if personal trades are made with more
advantageous terms than Client trades, or by trading based on material non-public information. This risk is
mitigated by Selby Wealth by conducting a coordinated review of personal accounts and the accounts of the
Clients. The Advisor has also adopted written policies and procedures to detect the misuse of material, non-public
information.
D. Personal Trading at Same Time as Client
While Selby Wealth allows Supervised Persons to purchase or sell the same securities that may be recommended
to and purchased on behalf of Clients, such trades are typically aggregated with Client orders or traded afterwards.
At no time will Selby Wealth, or any Supervised Person of Selby Wealth, transact in any security to the
detriment of any Client.
Selby Wealth Management, LLC
2200 Powell Street, Suite 350
Emeryville, CA 94608
Phone: 415-857-9670
www.selbywealth.com
Item 12 – Brokerage Practices
A. Recommendation of Custodian[s]
Selby Wealth does not have discretionary authority to select the broker-dealer/custodian for custody and execution
services. The Client will engage the broker-dealer/custodian (herein the "Custodian") to safeguard Client assets
and authorize Selby Wealth to direct trades to the Custodian as agreed upon in the investment advisory agreement.
Further, Selby Wealth does not have the discretionary authority to negotiate commissions on behalf of Clients on a
trade-by-trade basis.
Where Selby Wealth does not exercise discretion over the selection of the Custodian, it may recommend the
Custodian to Clients for custody and execution services. Clients are not obligated to use the Custodian
recommended by the Advisor and will not incur any extra fee or cost associated with using a custodian not
recommended by Selby Wealth. However, the Advisor may be limited in the services it can provide if the
recommended Custodian is not engaged. Selby Wealth may recommend the Custodian based on criteria such as,
but not limited to, reasonableness of commissions charged to the Client, services made available to the Client, and
its reputation and/or the location of the Custodian’s offices.
Selby Wealth will generally recommend that Clients establish their account[s] at Charles Schwab & Co., Inc.
(“Schwab”), a FINRA-registered broker-dealer and member SIPC. Schwab will serve as the Client’s “qualified
custodian”. Selby Wealth maintains an institutional relationship with Schwab, whereby the Advisor receives
economic benefits from Schwab (Please see Item 14 below.)
Following are additional details regarding the brokerage practices of the Advisor:
1. Soft Dollars - Soft dollars are revenue programs offered by broker-dealers/custodians whereby an advisor
enters into an agreement to place security trades with a broker-dealer/custodian in exchange for research and
other services. Selby Wealth does not participate in soft dollar programs sponsored or offered by any
broker-dealer/custodian. However, the Advisor receives certain economic benefits from the Custodian.
Please see Item 14 below.
2. Brokerage Referrals - Selby Wealth does not receive any compensation from any third party in connection with
the recommendation for establishing an account.
3. Directed Brokerage - All Clients are serviced on a “directed brokerage basis”, where Selby Wealth will place
trades within the established account[s] at the Custodian designated by the Client. Further, all Client accounts are
traded within their respective account[s]. The Advisor will not engage in any principal transactions (i.e., trade of any
security from or to the Advisor’s own account) or cross transactions with other Client accounts (i.e., purchase of a
security into one Client account from another Client’s account[s]). Selby Wealth will not be obligated to select
competitive bids on securities transactions and does not have an obligation to seek the lowest available transaction
costs. These costs are determined by the Custodian.
B. Aggregating and Allocating Trades
The primary objective in placing orders for the purchase and sale of securities for Client accounts is to obtain the
most favorable net results taking into account such factors as 1) price, 2) size of the order, 3) difficulty of execution,
4) confidentiality and 5) skill required of the Custodian. Selby Wealth will execute its transactions, per client,
through the Custodian as authorized by the Client and trades in a way that does not consistently advantage or
disadvantage any particular Clients’ accounts.
Item 13 – Review of Accounts
A. Frequency of Reviews
Securities in Client accounts are monitored on a regular and continuous basis by Dan Beatty, Rob Wells, and
Joseph Wells, Chief Compliance Officer of Selby Wealth. Formal reviews are generally conducted at least annually
or more frequently depending on the needs of the Client.
Selby Wealth Management, LLC
2200 Powell Street, Suite 350
Emeryville, CA 94608
Phone: 415-857-9670
www.selbywealth.com
B. Causes for Reviews
In addition to the investment monitoring noted in Item 13.A., each Client account shall be reviewed at least
annually. Reviews may be conducted more frequently at the Client’s request. Accounts may be reviewed as a result
of major changes in economic conditions, known changes in the Client’s financial situation, and/or large deposits or
withdrawals in the Client’s account[s]. The Client is encouraged to notify Selby Wealth if changes occur in the
Client’s personal financial situation that might adversely affect the Client’s investment plan. Additional reviews may
be triggered by material market, economic or political events.
C. Review Reports
The Client will receive brokerage statements no less than quarterly from the Custodian. These brokerage
statements are sent directly from the Custodian to the Client. The Client may also establish electronic access to the
Custodian’s website so that the Client may view these reports and their account activity. Client brokerage
statements will include all positions, transactions and fees relating to the Client’s account[s]. The Advisor may also
provide Clients with periodic reports regarding their holdings and allocations. The Advisor will also provide Clients
with quarterly performance reports.
Item 14 – Client Referrals and Other Compensation
A. Compensation Received by Selby Wealth
Selby Wealth is a fee-based advisory firm, that is compensated solely by its Clients and not from any investment
product. Selby Wealth does not receive commissions or other compensation from product sponsors, broker-dealers or
any un-related third party. Selby Wealth may refer Clients to various unaffiliated, non-advisory professionals (e.g.
attorneys, accountants, estate planners) to provide certain financial services necessary to meet the goals of its
Clients. Likewise, Selby Wealth may receive non-compensated referrals of new Clients from various third-parties.
Participation in Institutional Advisor Platform
Selby Wealth has established an institutional relationship with Schwab through its “Schwab Advisor Services” unit,
a division of Schwab dedicated to serving independent advisory firms like Selby Wealth. As a registered investment
advisor participating on the Schwab Advisor Services platform, Selby Wealth receives access to software and
related support without cost because the Advisor renders investment management services to Clients that maintain
assets at Schwab. Services provided by Schwab Advisor Services benefit the Advisor and many, but not all
services provided by Schwab will benefit Clients. In fulfilling its duties to its Clients, the Advisor endeavors at all
times to put the interests of its Clients first. Clients should be aware, however, that the receipt of economic benefits
from a custodian creates a potential conflict of interest since these benefits may influence the Advisor's
recommendation of this custodian over one that does not furnish similar software, systems support, or services.
Services that Benefit the Client – Schwab’s institutional brokerage services include access to a broad range of
investment products, execution of securities transactions, and custody of Client’s funds and securities. Through
Schwab, the Advisor may be able to access certain investments and asset classes that the Client would not be able
to obtain directly or through other sources. Further, the Advisor may be able to invest in certain mutual funds and
other investments without having to adhere to investment minimums that might be required if the Client were to
directly access the investments.
Services that May Indirectly Benefit the Client – Schwab provides participating advisors with access to technology,
research, discounts and other services. In addition, the Advisor receives duplicate statements for Client accounts,
the ability to deduct advisory fees, trading tools, and back office support services as part of its relationship with
Schwab. These services are intended to assist the Advisor in effectively managing accounts for its Clients, but may
not directly benefit all Clients.
Services that May Only Benefit the Advisor – Schwab also offers other services to Selby Wealth that may not
benefit the Client, including: educational conferences and events, financial start-up support, consulting services and
discounts for various service providers. Access to these services creates a financial incentive for the Advisor to
recommend Schwab, which results in a potential conflict of interest. Selby Wealth believes, however, that the
Selby Wealth Management, LLC
2200 Powell Street, Suite 350
Emeryville, CA 94608
Phone: 415-857-9670
www.selbywealth.com
selection of Schwab as Custodian is in the best interests of its Clients.
B. Compensation for Client Referrals
The Advisor does not compensate, either directly or indirectly, any persons who are not supervised persons, for
Client referrals.
Item 15 – Custody
Selby Wealth does not accept or maintain custody of any Client accounts, except for the authorized deduction of
the Advisor’s fees. All Clients must place their assets with a “qualified custodian”. Clients are required to engage
the Custodian to retain their funds and securities and direct Selby Wealth to utilize that Custodian for the Client’s
security transactions. Clients should review statements provided by the Custodian and compare to any reports
provided by Selby Wealth to ensure accuracy, as the Custodian does not perform this review. For more information
about custodians and brokerage practices, see Item 12 – Brokerage Practices.
If the Client gives the Advisor authority to move money from one account to another account, the Advisor may have
custody of those assets. In order to avoid additional regulatory requirements, the Custodian and the Advisor have
adopted safeguards to ensure that the money movements are completed in accordance with the Client’s
instructions.
Item 16 – Investment Discretion
Selby Wealth generally has discretion over the selection and amount of securities to be bought or sold in Client
accounts without obtaining prior consent or approval from the Client. However, these purchases or sales may be
subject to specified investment objectives, guidelines, or limitations previously set forth by the Client and agreed to
by Selby Wealth. Discretionary authority will only be authorized upon full disclosure to the Client. The granting of
such authority will be evidenced by the Client's execution of an investment advisory agreement containing all
applicable limitations to such authority. All discretionary trades made by Selby Wealth will be in accordance with
each Client's investment objectives and goals.
Item 17 – Voting Client Securities
Selby Wealth does not accept proxy-voting responsibility for any Client. Clients will receive proxy statements
directly from the Custodian. The Advisor will assist in answering questions relating to proxies, however, the Client
retains the sole responsibility for proxy decisions and voting.
Item 18 – Financial Information
Neither Selby Wealth, nor its management, have any adverse financial situations that would reasonably impair the
ability of Selby Wealth to meet all obligations to its Clients. Neither Selby Wealth, nor any of its Advisory Persons,
have been subject to a bankruptcy or financial compromise. Selby Wealth is not required to deliver a balance sheet
along with this Disclosure Brochure as the Advisor does not collect advance fees of $1,200 or more for services to
be performed six months or more in the future.
Selby Wealth Management, LLC
2200 Powell Street, Suite 350
Emeryville, CA 94608
Phone: 415-857-9670
www.selbywealth.com
Form ADV Part 2B – Brochure Supplement
for
Joseph A. Wells, CFP®, CFA®
Principal, Investment Strategist, Chief Compliance Officer
Effective: December 17, 2025
This Form ADV 2B (“Brochure Supplement”) provides information about the background and qualifications of
Joseph A. Wells, CFP®, CFA® (CRD# 4170305) in addition to the information contained in the Selby Wealth
Management, LLC (“Selby Wealth” or the “Advisor”, CRD# 334084) Disclosure Brochure. If you have not received a
copy of the Disclosure Brochure or if you have any questions about the contents of the Selby Wealth Disclosure
Brochure or this Brochure Supplement, please contact us at 415-857-9670.
Additional information about Mr. Wells is available on the SEC’s Investment Adviser Public Disclosure website at
www.adviserinfo.sec.gov by searching with his full name or his Individual CRD# 4170305.
Selby Wealth Management, LLC
2200 Powell Street, Suite 350
Emeryville, CA 94608
Phone: 415-857-9670
www.selbywealth.com
Item 2 – Educational Background and Business Experience
Joseph A. Wells, CFP®, CFA®, born in 1975, is dedicated to advising Clients of Selby Wealth as a Principal,
Investment Strategist, and the Chief Compliance Officer. Mr. Wells earned a Bachelor’s in Business Economics
from the University of California, Santa Barbara in 1998. Additional information regarding Mr. Wells’s employment
history is included below.
Employment History:
12/2024 to Present
Principal, Investment Strategist, Chief Compliance Officer, Selby Wealth
Management, LLC
Brooker Wealth Management, LLC
01/2015 to 05/2025
01/2020 to 05/2025
- Principal, Investment Strategist
- Chief Compliance Officer
Registered Representative, J.P. Morgan Institutional Investments Inc.
Associate, J.P. Morgan Investment Management Inc.
Registered Adminstrator, Linsco Private Ledger
Administrative Assistant, Robertson Stephens, Inc.
04/2013 to 12/2014
04/2013 to 12/2014
09/2001 to 04/2013
02/2000 to 05/2001
CERTIFIED FINANCIAL PLANNER® Professional
I am certified for financial planning services in the United States by Certified Financial Planner Board of Standards,
Inc. (“CFP Board”). Therefore, I may refer to myself as a CERTIFIED FINANCIAL PLANNER® professional or a
CFP® professional, and I may use these and the other certification marks (the “CFP Board Certification Marks”) that
Certified Financial Planner Board of Standards Center for Financial Planning, Inc. has licensed to CFP Board in the
United States. The CFP® certification is voluntary. No federal or state law or regulation requires financial planners
to hold the CFP® certification. You may find more information about the CFP® certification at www.cfp.net.
CFP® professionals have met CFP Board’s high standards for education, examination, experience, and ethics. To
become a CFP® professional, an individual must fulfill the following requirements:
• Education – Earn a bachelor’s degree or higher from an accredited college or university and complete
CFP Board-approved coursework at a college or university through a CFP Board Registered Program. The
coursework covers the financial planning subject areas CFP Board has determined are necessary for the
competent and professional delivery of financial planning services, as well as a comprehensive financial
plan development capstone course. A candidate may satisfy some of the coursework requirement through
other qualifying credentials. CFP Board implemented the bachelor’s degree or higher requirement in 2007
and the financial planning development capstone course requirement in March 2012. Therefore, a CFP®
professional who first became certified before those dates may not have earned a bachelor’s or higher
degree or completed a financial planning development capstone course.
• Examination – Pass the comprehensive CFP® Certification Examination. The examination is designed to
assess an individual’s ability to integrate and apply a broad base of financial planning knowledge in the
context of real-life financial planning situations.
• Experience – Complete 6,000 hours of professional experience related to the personal financial planning
process, or 4,000 hours of apprenticeship experience that meets additional requirements.
• Ethics – Satisfy the Fitness Standards for Candidates for CFP® Certification and Former CFP®
Professionals Seeking Reinstatement and agree to be bound by CFP Board’s Code of Ethics and
Standards of Conduct (“Code and Standards”), which sets forth the ethical and practice standards for CFP®
professionals.
Selby Wealth Management, LLC
2200 Powell Street, Suite 350
Emeryville, CA 94608
Phone: 415-857-9670
www.selbywealth.com
Individuals who become certified must complete the following ongoing education and ethics requirements to remain
certified and maintain the right to continue to use the CFP Board Certification Marks:
• Ethics – Commit to complying with CFP Board’s Code and Standards. This includes a commitment to CFP
Board, as part of the certification, to act as a fiduciary, and therefore, act in the best interests of the Client,
at all times when providing financial advice and financial planning. CFP Board may sanction a CFP®
professional who does not abide by this commitment, but CFP Board does not guarantee a CFP®
professional's services. A Client who seeks a similar commitment should obtain a written engagement that
includes a fiduciary obligation to the Client.
• Continuing Education – Complete 30 hours of continuing education every two years to maintain
competence, demonstrate specified levels of knowledge, skills, and abilities, and keep up with
developments in financial planning. Two of the hours must address the Code and Standards.
Chartered Financial Analyst™ (“CFA®”)
The Chartered Financial Analyst™ (“CFA®”) charter is a professional designation established in 1962 and awarded
by CFA® Institute. To earn the CFA® charter, candidates must pass three sequential, six-hour examinations over
two to four years. The three levels of the CFA® Program test a wide range of investment topics, including ethical
and professional standards, fixed-income analysis, alternative and derivative investments, and portfolio
management and wealth planning. Also, CFA® charter holders must have at least four years of acceptable
professional experience in the investment decision-making process and must commit to abide by, and annually
reaffirm their adherence to the CFA® Institute Code of Ethics and Standards of Professional Conduct. CFA® is a
trademark owned by CFA® Institute.
Item 3 – Disciplinary Information
There are no legal, civil or disciplinary events to disclose regarding Mr. Wells. Mr. Wells has never been
involved in any regulatory, civil or criminal action. There have been no client complaints, lawsuits, arbitration claims
or administrative proceedings against Mr. Wells.
Securities laws require an advisor to disclose any instances where the advisor or its advisory persons have been
found liable in a legal, regulatory, civil or arbitration matter that alleges violation of securities and other statutes;
fraud; false statements or omissions; theft, embezzlement or wrongful taking of property; bribery, forgery,
counterfeiting, or extortion; and/or dishonest, unfair or unethical practices. As previously noted, there are no
legal, civil or disciplinary events to disclose regarding Mr. Wells.
However, we do encourage you to independently view the background of Mr. Wells on the Investment Adviser
Public Disclosure website at www.adviserinfo.sec.gov by searching with his full name or his Individual CRD#
4170305.
Item 4 – Other Business Activities
Self Employed
Mr. Wells is also self employed as a musician. In this capacity, Mr. Wells writes and records music. Mr. Wells is
compensated for this activity and spends less than 5% of his time per month in this capacity.
Item 5 – Additional Compensation
Mr. Wells has an additional business activity where compensation is received that is detailed in Item 4 above.
Item 6 – Supervision
Mr. Wells serves as a Principal, Investment Strategist, and the Chief Compliance Officer of Selby Wealth. Mr. Wells
can be reached at 415-857-9670.
Selby Wealth Management, LLC
2200 Powell Street, Suite 350
Emeryville, CA 94608
Phone: 415-857-9670
www.selbywealth.com
Selby Wealth has implemented a Code of Ethics, an internal compliance document that guides each Supervised
Person in meeting their fiduciary obligations to Clients of Selby Wealth. Further, Selby Wealth is subject to
regulatory oversight by various agencies. These agencies require registration by Selby Wealth and its Supervised
Persons. As a registered entity, Selby Wealth is subject to examinations by regulators, which may be announced or
unannounced. Selby Wealth is required to periodically update the information provided to these agencies and to
provide various reports regarding the business activities and assets of the Advisor.
Selby Wealth Management, LLC
2200 Powell Street, Suite 350
Emeryville, CA 94608
Phone: 415-857-9670
www.selbywealth.com
Form ADV Part 2B – Brochure Supplement
for
Robert J. Wells, CFA®
Managing Partner, Investment Strategist
Effective: December 17, 2025
This Form ADV 2B (“Brochure Supplement”) provides information about the background and qualifications of
Robert J. Wells, CFA®, (CRD# 4329590) in addition to the information contained in the Selby Wealth Management,
LLC (“Selby Wealth” or the “Advisor”, CRD# 334084) Disclosure Brochure. If you have not received a copy of the
Disclosure Brochure or if you have any questions about the contents of the Selby Wealth Disclosure Brochure or
this Brochure Supplement, please contact us at 415-857-9670.
Additional information about Mr. Wells is available on the SEC’s Investment Adviser Public Disclosure website at
www.adviserinfo.sec.gov by searching with his full name or his Individual CRD# 4329590.
Selby Wealth Management, LLC
2200 Powell Street, Suite 350
Emeryville, CA 94608
Phone: 415-857-9670
www.selbywealth.com
Item 2 – Educational Background and Business Experience
Robert J. Wells, CFA®, born in 1975, is dedicated to advising Clients of Selby Wealth as a Managing Partner. Mr.
Wells earned a Bachelor’s in Business Economics from the University of California, Santa Barbara in 1998.
Additional information regarding Mr. Wells’s employment history is included below.
Employment History:
Managing Partner, Selby Wealth Management, LLC
Principal and Investment Strategist, Brooker Wealth Management, LLC
Financial Consultant, Keating Consulting Group
Senior Financial Analyst, Staywell
12/2024 to Present
01/2018 to 05/2025
03/2016 to 12/2019
07/2010 to 12/2019
Chartered Financial Analyst™ (“CFA®”)
The Chartered Financial Analyst™ (“CFA®”) charter is a professional designation established in 1962 and awarded
by CFA® Institute. To earn the CFA® charter, candidates must pass three sequential, six-hour examinations over
two to four years. The three levels of the CFA® Program test a wide range of investment topics, including ethical
and professional standards, fixed-income analysis, alternative and derivative investments, and portfolio
management and wealth planning. Also, CFA® charter holders must have at least four years of acceptable
professional experience in the investment decision-making process and must commit to abide by, and annually
reaffirm their adherence to the CFA® Institute Code of Ethics and Standards of Professional Conduct. CFA® is a
trademark owned by CFA® Institute.
Item 3 – Disciplinary Information
There are no legal, civil or disciplinary events to disclose regarding Mr. Wells. Mr. Wells has never been
involved in any regulatory, civil or criminal action. There have been no client complaints, lawsuits, arbitration claims
or administrative proceedings against Mr. Wells.
Securities laws require an advisor to disclose any instances where the advisor or its advisory persons have been
found liable in a legal, regulatory, civil or arbitration matter that alleges violation of securities and other statutes;
fraud; false statements or omissions; theft, embezzlement or wrongful taking of property; bribery, forgery,
counterfeiting, or extortion; and/or dishonest, unfair or unethical practices. As previously noted, there are no
legal, civil or disciplinary events to disclose regarding Mr. Wells.
However, we do encourage you to independently view the background of Mr. Wells on the Investment Adviser
Public Disclosure website at www.adviserinfo.sec.gov by searching with his full name or his Individual CRD#
4329590.
Item 4 – Other Business Activities
Austin City Limits Enterprises, LLC
Mr. Wells also serves as the Director of Publisher Relations and Licensing of Austin City Limits Enterprises, LLC, a
media company that manages branding, licensing, and events related to the Austin City Limits television program
and festival. In this capacity, Mr. Wells helps manage publishing relationships and music licensing for the company.
Mr. Wells is compensated for this activity and spends approximately 10% of his time in this capacity.
Self Employed
Mr. Wells is also self employed as a musician. In this capacity, Mr. Wells writes and performs music. Mr. Wells is
compensated for this activity and spends approximately 5% of his time per month in this capacity.
Item 5 – Additional Compensation
Mr. Wells has additional business activities where compensation is received that are detailed in Item 4 above.
Selby Wealth Management, LLC
2200 Powell Street, Suite 350
Emeryville, CA 94608
Phone: 415-857-9670
www.selbywealth.com
Item 6 – Supervision
Mr. Wells serves as a Managing Partner of Selby Wealth and is supervised by Joseph Wells, the Chief Compliance
Officer. Mr. Wells can be reached at 415-857-9670.
Selby Wealth has implemented a Code of Ethics, an internal compliance document that guides each Supervised
Person in meeting their fiduciary obligations to Clients of Selby Wealth. Further, Selby Wealth is subject to
regulatory oversight by various agencies. These agencies require registration by Selby Wealth and its Supervised
Persons. As a registered entity, Selby Wealth is subject to examinations by regulators, which may be announced or
unannounced. Selby Wealth is required to periodically update the information provided to these agencies and to
provide various reports regarding the business activities and assets of the Advisor.
Selby Wealth Management, LLC
2200 Powell Street, Suite 350
Emeryville, CA 94608
Phone: 415-857-9670
www.selbywealth.com
Form ADV Part 2B – Brochure Supplement
for
Daniel K. Beatty
Wealth Advisor, Investment Strategist
Effective: December 17, 2025
This Form ADV 2B (“Brochure Supplement”) provides information about the background and qualifications of Daniel
K. Beatty, (CRD# 872161) in addition to the information contained in the Selby Wealth Management, LLC (“Selby
Wealth” or the “Advisor”, CRD# 334084) Disclosure Brochure. If you have not received a copy of the Disclosure
Brochure or if you have any questions about the contents of the Selby Wealth Disclosure Brochure or this Brochure
Supplement, please contact us at 415-857-9670.
Additional information about Mr. Beatty is available on the SEC’s Investment Adviser Public Disclosure website at
www.adviserinfo.sec.gov by searching with his full name or his Individual CRD# 872161.
Selby Wealth Management, LLC
2200 Powell Street, Suite 350
Emeryville, CA 94608
Phone: 415-857-9670
www.selbywealth.com
Item 2 – Educational Background and Business Experience
Daniel K. Beatty, born in 1949, is dedicated to advising Clients of Selby Wealth as a Wealth Advisor. Mr. Beatty
earned a BA from UC Davis in 1972. Additional information regarding Mr. Beatty’s employment history is included
below.
Employment History:
Wealth Advisor, Selby Wealth Management, LLC
Investment Advisor Representative, Brooker Wealth Management, LLC
Wealth Advisor, John W. Brooker & Company, CPAs
12/2024 to Present
05/2006 to 05/2025
01/1983 to 05/2025
Item 3 – Disciplinary Information
There are no legal, civil or disciplinary events to disclose regarding Mr. Beatty. Mr. Beatty has never been
involved in any regulatory, civil or criminal action. There have been no client complaints, lawsuits, arbitration claims
or administrative proceedings against Mr. Beatty.
Securities laws require an advisor to disclose any instances where the advisor or its advisory persons have been
found liable in a legal, regulatory, civil or arbitration matter that alleges violation of securities and other statutes;
fraud; false statements or omissions; theft, embezzlement or wrongful taking of property; bribery, forgery,
counterfeiting, or extortion; and/or dishonest, unfair or unethical practices. As previously noted, there are no
legal, civil or disciplinary events to disclose regarding Mr. Beatty.
However, we do encourage you to independently view the background of Mr. Beatty on the Investment Adviser
Public Disclosure website at www.adviserinfo.sec.gov by searching with his full name or his Individual CRD#
872161.
Item 4 – Other Business Activities
Mr. Beatty is dedicated to the investment advisory activities of Selby Wealth’s Clients. Mr. Beatty does not have any
other business activities.
Item 5 – Additional Compensation
Mr. Beatty is dedicated to the investment advisory activities of Selby Wealth’s Clients. Mr. Beatty does not receive
any additional forms of compensation.
Item 6 – Supervision
Mr. Beatty serves as a Wealth Advisor of Selby Wealth and is supervised by Joseph Wells, the Chief Compliance
Officer. Mr. Wells can be reached at 415-857-9670.
Selby Wealth has implemented a Code of Ethics, an internal compliance document that guides each Supervised
Person in meeting their fiduciary obligations to Clients of Selby Wealth. Further, Selby Wealth is subject to
regulatory oversight by various agencies. These agencies require registration by Selby Wealth and its Supervised
Persons. As a registered entity, Selby Wealth is subject to examinations by regulators, which may be announced or
unannounced. Selby Wealth is required to periodically update the information provided to these agencies and to
provide various reports regarding the business activities and assets of the Advisor.
Selby Wealth Management, LLC
2200 Powell Street, Suite 350
Emeryville, CA 94608
Phone: 415-857-9670
www.selbywealth.com
Privacy Policy
Effective: December 17, 2025
Our Commitment to You
Selby Wealth Management, LLC (“Selby Wealth” or the “Advisor”) is committed to safeguarding the use of personal
information of our Clients (also referred to as “you” and “your”) that we obtain as your Investment Advisor, as
described here in our Privacy Policy (“Policy”).
Our relationship with you is our most important asset. We understand that you have entrusted us with your private
information, and we do everything that we can to maintain that trust. Selby Wealth (also referred to as "we", "our"
and "us”) protects the security and confidentiality of the personal information we have and implements controls to
ensure that such information is used for proper business purposes in connection with the management or servicing
of our relationship with you.
Selby Wealth does not sell your non-public personal information to anyone. Nor do we provide such information to
others except for discrete and reasonable business purposes in connection with the servicing and management of
our relationship with you, as discussed below.
Details of our approach to privacy and how your personal non-public information is collected and used are set forth
in this Policy.
Why you need to know?
Registered Investment Advisors (“RIAs”) must share some of your personal information in the course of servicing
your account. Federal and State laws give you the right to limit some of this sharing and require RIAs to disclose
how we collect, share, and protect your personal information.
What information do we collect from you?
Driver’s license number
Date of birth
Social security or taxpayer identification number Assets and liabilities
Name, address and phone number[s]
Income and expenses
E-mail address[es]
Investment activity
Account information (including other institutions)
Investment experience and goals
What Information do we collect from other sources?
Custody, brokerage and advisory agreements
Other advisory agreements and legal documents
Transactional information with us or others
Account applications and forms
Investment questionnaires and suitability
documents
Other information needed to service account
How do we protect your information?
To safeguard your personal information from unauthorized access and use we maintain physical, procedural and
electronic security measures. These include such safeguards as secure passwords, encrypted file storage and a
secure office environment. Our technology vendors provide security and access control over personal information
and have policies over the transmission of data. Our associates are trained on their responsibilities to protect
Client’s personal information.
We require third parties that assist in providing our services to you to protect the personal information they receive
from us.
Selby Wealth Management, LLC
2200 Powell Street, Suite 350
Emeryville, CA 94608
Phone: 415-857-9670
www.selbywealth.com
How do we share your information?
An RIA shares Client personal information to effectively implement its services. In the section below, we list some
reasons we may share your personal information.
Basis For Sharing
Do we share?
Can you limit?
Yes
No
No
Not Shared
Yes
Yes
No
Not Shared
Servicing our Clients
We may share non-public personal information with non-affiliated third
parties (such as administrators, brokers, custodians, regulators, credit
agencies, other financial institutions) as necessary for us to provide
agreed upon services to you, consistent with applicable law, including but
not limited to: processing transactions; general account maintenance;
responding to regulators or legal investigations; and credit reporting.
Marketing Purposes
Selby Wealth does not disclose, and does not intend to disclose,
personal information with non-affiliated third parties to offer you services.
Certain laws may give us the right to share your personal information with
financial institutions where you are a customer and where Selby Wealth
or the client has a formal agreement with the financial institution. We will
only share information for purposes of servicing your accounts, not
for marketing purposes.
Authorized Users
Your non-public personal information may be disclosed to you and
persons that we believe to be your authorized agent[s] or
representative[s].
Information About Former Clients
Selby Wealth does not disclose and does not intend to disclose, non-
public personal information to non-affiliated third parties with respect to
persons who are no longer our Clients.
Changes to our Privacy Policy
We will send you a copy of this Policy annually for as long as you maintain an ongoing relationship with us.
Periodically we may revise this Policy and will provide you with a revised Policy if the changes materially alter the
previous Privacy Policy. We will not, however, revise our Privacy Policy to permit the sharing of non-public personal
information other than as described in this notice unless we first notify you and provide you with an opportunity to
prevent the information sharing.
Any Questions?
You may ask questions or voice any concerns, as well as obtain a copy of our current Privacy Policy by contacting
us at 415-857-9670 or via email at jwells@selbywealth.com.
Selby Wealth Management, LLC
2200 Powell Street, Suite 350
Emeryville, CA 94608
Phone: 415-857-9670
www.selbywealth.com