Overview
- Headquarters
- Scottsdale, AZ
- Average Client Assets
- $3.1 million
- Minimum Account Size
- $1,000,000
- SEC CRD Number
- 158641
Fee Structure
Primary Fee Schedule (SM FORM ADV PART 2A - 2024-6-11)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | $1,000,000 | 1.25% |
| $1,000,001 | $2,000,000 | 1.00% |
| $2,000,001 | $5,000,000 | 0.75% |
| $5,000,001 | $10,000,000 | 0.50% |
| $10,000,001 | and above | 0.25% |
Minimum Annual Fee: $12,500
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $12,500 | 1.25% |
| $5 million | $45,000 | 0.90% |
| $10 million | $70,000 | 0.70% |
| $50 million | $170,000 | 0.34% |
| $100 million | $295,000 | 0.30% |
Clients
- HNW Share of Firm Assets
- 92.44%
- Total Client Accounts
- 1,416
- Discretionary Accounts
- 1,416
Services Offered
Services: Financial Planning, Portfolio Management for Individuals, Investment Advisor Selection
Regulatory Filings
Primary Brochure: SM FORM ADV PART 2A - 2024-6-11 (2026-03-27)
View Document Text
Disclosure Brochure
Sensible Money, LLC
4200 N Marshall Way, Suite 2
Scottsdale, AZ 85251
888-697-3847
info@sensiblemoney.com
www.sensiblemoney.com
Date of brochure: 3/27/2026
This brochure provides information about the qualifications and business practices of
Sensible Money, LLC (hereinafter “Sensible Money” or the “Firm”). If you have any questions
about the contents of this brochure, please contact the Firm at the telephone number
listed above. The information in this brochure has not been approved or verified by the
United States Securities and Exchange Commission (SEC) or by any state securities
authority. Additional information about the Firm is available on the SEC’s website at
www.adviserinfo.sec.gov. The Firm is a registered investment adviser. Registration does not
imply any level of skill or training.
Sensible Money Disclosure Brochure
Item 2. Material Changes
There are material changes to disclose since the last update annual amendment on
March 28, 2025. Ownership percentages have changed as reflected in Item 4. And
our service offering and pricing structure has changed as reflected in Item 4 and
Item 5. We also amended Item 12 to reflect that we may also provide our services
through a custodian other than Schwab.
Item 3. Table of Contents
Item 2. Material Changes .......................................................................................................................................................................... 2
Item 3. Table of Contents .......................................................................................................................................................................... 2
Item 4. Advisory Business ......................................................................................................................................................................... 3
Item 5. Fees and Compensation ........................................................................................................................................................... 7
Item 6. Performance-Based Fees and Side-by-Side Management ................................................................................. 11
Item 7. Types of Clients ............................................................................................................................................................................... 11
Item 8. Methods of Analysis, Investment Strategies & Risk of Loss ................................................................................ 12
Item 9. Disciplinary Information .......................................................................................................................................................... 14
Item 10. Other Financial Industry Activities and Affiliations ............................................................................................... 14
Item 11. Code of Ethics ............................................................................................................................................................................... 14
Item 12. Brokerage Practices .................................................................................................................................................................. 15
Item 13. Review of Accounts ................................................................................................................................................................... 17
Item 14. Client Referrals and Other Compensation ................................................................................................................. 17
Item 15. Custody ............................................................................................................................................................................................ 18
Item 16. Investment Discretion ............................................................................................................................................................ 18
Item 17. Voting Client Securities .......................................................................................................................................................... 18
Item 18. Financial Information .............................................................................................................................................................. 19
Sensible Money Disclosure Brochure
Item 4. Advisory Business
Sensible Money, founded in 2011, is an independent SEC-registered investment
advisory firm. Effective January 1, 2026, ownership structure is:
77% - Dana Anspach, Founder & CEO
9% - CJ Miller, Executive Financial Planner
9% - Amy Shepard, Executive Financial Planner
5% - David Schoenecker, Chief Operating Officer
As of December 31, 2025, Sensible Money had $742,532,213 of assets under
management, all of which was managed on a discretionary basis.
We offer ongoing financial planning and investment management combined into an
integrated service through our Juicing® Experience offering.
The Juicing® Experience - A Structured Approach to Financial Planning &
Investment Management
The Juicing® Experience is an ongoing combination of financial planning and
investment management services. The financial planning process provides a clear
financial roadmap for your transition into and throughout retirement. The investment
management services represent the execution of that roadmap within your invested
accounts. It begins with Phases 1 & 2 below and is designed to continue for your
lifetime as outlined in Phase 3:
Phase 1: Plan Design
o Gather and analyze your financial data.
o Build your personal financial model, which is used to generate “what-if"
scenarios and assess the impact of decisions.
o Outline an investment plan that aligns with your personal financial model.
Phase 2: Investment Implementation
o Open accounts.
o Facilitate asset transfers.
o Review and implement the investment plan.
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Phase 3: Ongoing Plan Design and Investment Adjustments
o Annual financial and tax planning updates to your model.
o Proactive adjustments to your model as life changes.
Investment management tailored to your circumstances and evolving needs.
o
This service is designed for clients with $1,000,000 or more in assets and is subject to
a minimum annual fee of $12,500, subject to waiver.
Before enrolling in any Sensible Money advisory services, clients must sign a formal
Advisory Agreement, outlining the terms of engagement.
Financial Planning Services
As part of The Juicing® Experience, Sensible Money provides access to a
comprehensive range of financial planning services, including:
Retirement Planning – Creating a structured plan for transitioning into retirement
with confidence.
Cash Flow Forecasting – Estimating future income, expenses, and savings needs.
Financial Reporting – Organizing and analyzing financial data for informed
decision-making.
Investment Consulting – Assessing portfolio strategies in alignment with financial
goals.
Insurance Planning – Evaluating life, health, and long-term care insurance needs.
Risk Management – Identifying and mitigating financial risks.
Charitable Giving – Developing strategies for philanthropic impact.
Distribution Planning – Structuring tax-efficient retirement withdrawals.
Tax Planning – Minimizing tax liability through proactive strategies.
Client Responsibilities & Firm Disclosures
Sensible Money relies on the accuracy of information provided by clients and their
other professionals (e.g., attorneys, accountants) and is not required to independently
verify this information. The Firm may recommend that clients engage additional
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services or third-party professionals to help implement planning recommendations.
Clients should be aware that Sensible Money may recommend its own investment
management services as part of a financial planning engagement. While this creates
a potential conflict of interest, clients retain full discretion over implementation and
are under no obligation to use Sensible Money for additional services.
Clients are responsible for notifying Sensible Money of any changes in their financial
situation or investment objectives so that recommendations can be reviewed and
adjusted accordingly.
Investment Management Services
Sensible Money provides discretionary investment management, meaning we make
investment decisions on behalf of clients based on their agreed-upon financial plan
and objectives. Investment management services are offered through The Juicing®
Experience, which integrates ongoing financial planning and investment oversight.
While investment management is typically paired with financial planning, Sensible
Money may, in limited cases, provide stand-alone investment management. However,
the Firm strongly encourages clients to make investment decisions within the context
of a comprehensive financial plan.
Investment Approach
Sensible Money builds client portfolios using a diversified mix of investments, primarily
using:
Mutual funds and exchange-traded funds (ETFs) – Core holdings for broad
market exposure.
Individual bonds, treasury securities and certificates of deposit – Core holdings
providing liquidity for cash flow needs.
On a more limited basis, the Firm may recommend or advise on actively managed
funds, structured products, individual securities, and annuities (fixed, variable, and
immediate). Where appropriate, the Firm also provides advice about any type of
legacy position or other investment held in client portfolios, but clients should not
assume that these assets are being continuously monitored or otherwise advised on
by the Firm unless specifically agreed upon. In managing client investments, the Firm
uses one or more independent investment manager (“Independent Managers”).
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Sensible Money can advise on and manage certain investment products not held at a
client’s primary custodian, including variable life insurance, annuities, employer-
sponsored retirement plans, and 529 college savings plans. In these cases, we help
allocate assets among available investment options, though the assets remain with
the underwriting insurance company or designated custodian.
The Firm tailors our investment approach to each client’s risk tolerance, time horizon,
and liquidity needs, and seeks to ensure, on a continuous basis, that portfolios align
with changing circumstances. Clients should notify us of any changes in their financial
situation or desired investment restrictions. While we accommodate reasonable
restrictions, we may decline conditions that could materially impact portfolio
performance or create an undue burden on our management process.
Use of Independent Managers
Sensible Money may engage one or more Independent Managers to manage all of or
a portion of client assets. The specific terms of these engagements are outlined in a
separate written agreement, either between Sensible Money and the Independent
Manager (as a subadvisor) or between the client and the Independent Manager (as a
separate account manager). Clients receive the Independent Manager’s disclosure
documents along with this brochure.
Currently, Sensible Money has engaged Asset Dedication, LLC ("Asset Dedication”) as
its sole Independent Manager. Asset Dedication provides investment management
services, operational support, and portfolio rebalancing on behalf of Sensible Money.
While Sensible Money recommends Asset Dedication’s strategies where appropriate,
all investment decisions are tailored to each client’s needs.
Client Fees & Costs
Clients do not pay additional fees for Asset Dedication’s services. Asset Dedication
bills Sensible Money directly for its services, which are included in Sensible Money’s
fees, as described in Item 5, below. Thus, any fees or minimums listed in Asset
Dedication’s disclosure materials do not apply to Sensible Money clients. However,
should other Independent Managers be selected, their fees may be borne directly by
the client.
Selection and Monitoring of Independent Managers
Sensible Money conducts a thorough evaluation before selecting an Independent
Manager, reviewing:
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Investment strategies, risk management, and portfolio alignment with client goals.
Public disclosure documents and materials provided by the manager.
Third-party research and performance analyses to assess past results.
Reputation, financial stability, reporting, pricing, and research capabilities.
Sensible Money may select and monitor Independent Managers on a discretionary or
non-discretionary basis, depending on the client’s needs. Once engaged, the Firm
monitors performance to ensure the manager’s strategies and allocations remain
aligned with clients’ objectives and best interests.
How These Services Are Offered
Financial Planning and Investment Management services are typically offered
together as part of our ongoing Juicing® Experience service model.
In limited circumstances, financial planning or investment management may be
offered as a stand-alone engagement.
o An example would be the financial planning needs for a young adult (often
the adult children of our clients) who has no need for investment advice, or
the investment needs of a pension or charitable organization that has no
financial planning needs.
Item 5. Fees and Compensation
Sensible Money provides ongoing services on a fee-only basis, typically structured as
an asset-based fee, which includes financial planning and investment management.
The Juicing® Experience Investment Advisory Fees
For the Juicing® Experience, after receiving a $1,200 up front deposit, Sensible Money
charges a blended asset-based fee as follows:
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Minimum Account Fee for Juicing® Experience Engagements
Sensible Money requires a minimum annual fee of $12,500 for clients engaging in The
Juicing® Experience and/or ongoing
investment management services. This
minimum may be satisfied through a combination of: An initial planning fee (as
described below), and ongoing asset-based fees for investment management
services. For most clients, the minimum fee is met through the asset-based fee.
If a client completes Phase 1 (Plan Design) but elects not to proceed with Sensible
Money for ongoing investment management within 30 days, the remaining balance
of the $12,500 minimum fee will be due for planning services rendered.
For clients who proceed with ongoing investment management, they will continue to
be subject to the minimum annual fee of $12,500, and the asset-based fee that they
pay Sensible Money each quarter will count toward satisfying the overall $12,500
minimum fee described above.
Sensible Money may waive or adjust the minimum fee for clients with portfolios under
$1,000,000 based on factors such as:
Expected future earning capacity or asset growth
Total assets managed across related accounts
Account composition and existing client relationships
Pro bono considerations or other discretionary factors
When a minimum fee applies, clients with portfolios below $1,000,000 will generally
experience an effective fee rate higher than the standard schedule. Sensible Money
only accepts smaller portfolios when it determines that managing the assets will not
create undue investment risk beyond the client’s identified tolerance.
Direct Fee Debit
Clients authorize Sensible Money to debit the investment advisory fees directly from
their accounts. The qualified custodian handling the account provides quarterly
statements detailing all transactions, including fees paid to Sensible Money.
Billing & Adjustments
Initial Billing: Fees for the first partial quarter are prorated and charged in arrears.
Ongoing Billing: Fees are prorated and charged quarterly in advance, based on
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asset values on the last day of the prior quarter.
Cash Holdings: The Firm typically includes cash and cash equivalents held in client
accounts in determining the value of an account for billing purposes; however, the
Firm may, in its sole discretion, set up a non-billable account to exclude cash or
other specific holdings in determining the fee. This may apply if a client has a high
cash balance for reasons unrelated to the Firm's investment management
decisions, such as holding cash for a home purchase or an upcoming distribution.
Mid-Period Deposits/Withdrawals: Fees do not adjust mid-quarter
for
contributions or withdrawals.
Termination: If the advisory agreement is terminated, fees are generally prorated,
and unearned fees are refunded. However, see below for early termination
information involving the Juicing Experience.
The Juicing® Experience Fees
Sensible Money charges a minimum fee of $12,500 for The Juicing® Experience. It is
structured as follows:
Initial One-Time Deposit: $1,200. Initial deposit payments may be made via check,
cashier’s draft, Zelle, PayPal, or other approved methods.
For most clients, the remainder of the $12,500 minimum fee is met by the payment
of their asset-based fee described above under the heading “The Juicing®
Experience Investment Advisory Fees”.
Early Termination Clause: If a new client goes through Phase 1: Plan Design and
chooses not to transfer assets to Sensible Money for management within 30 days
of plan design completion, the remaining $11,300 balance will become due for
planning services rendered. Sensible Money, in its sole discretion, reserves the right
to waive this based on extenuating circumstances.
Payment Terms:
Sensible Money does not accept cash or prepaid fees over $1,200 six months in
advance.
The terms of service are detailed in the Advisory Agreement.
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Hourly or Project Planning Fees
In limited circumstances where the Juicing® Experience service model may not
make sense, Sensible Money may agree to one or more of the following fee
arrangements on a project basis:
Project Planning Fee - $1,200 to $20,000 depending on the scope of the
project.
Hourly Planning $200 – $500 per hour, based on the scope of services and
professional expertise of the planner providing them.
Fee Discretion
Sensible Money may at its sole discretion, negotiate a fee/rate that differs from the
range set forth above or customize fee arrangements for select accounts (e.g., held-
away assets, alternative investments, and household or related accounts).
Conflict of Interest Disclosure
Sensible Money may recommend clients roll over retirement accounts or transfer
assets under our management, for which stand to receive compensation. This creates
a conflict of interest. Clients have full discretion in deciding whether to engage
Sensible Money for these services and are under no obligation to act on any
recommendations.
Additional Fees and Expenses
Clients may also incur third-party costs, including:
Custodial, brokerage, and transaction fees.
Mutual fund and ETF expense ratios.
Fees charged by Independent Managers other than Asset Dedication.
Account-related costs (e.g., wire transfer fees, margin interest, taxes, etc.).
Sensible Money does not receive any portion of these fees. Details on brokerage
practices are covered in Item 12.
Account Additions and Withdrawals
Clients may add or withdraw funds from their accounts at any time. Additions can be
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made in cash or securities, though Sensible Money reserves the right to:
Decline certain securities for transfer.
Liquidate transferred securities if necessary.
Withdrawals are subject to standard securities settlement procedures, and while
clients have full access to their funds, Sensible Money designs portfolios for long-term
investing. Frequent withdrawals above what is outlined in the plan may impact
investment objectives.
Before transferring securities, clients are advised to request a discussion about
potential implications, including:
Transaction costs or short-term redemption fees.
Mutual fund-level fees (e.g., contingent deferred sales charges).
Possible tax consequences.
Use of Margin or Pledged Asset Lines of Credit
Sensible Money may recommend margin or other borrowing options in limited
situations, such as:
Short-term trade settlements to facilitate transactions.
Non-investment needs, such as bridge loans or temporary financing.
The Firm’s fees are determined by the value of the assets managed, gross of any
margin or borrowing.
Item 6. Performance-Based Fees and Side-by-Side Management
Sensible Money does not provide any services for a performance-based fee (i.e., a fee
based on a share of capital gains or capital appreciation of a client’s assets).
Item 7. Types of Clients
Sensible Money offers services to individuals and their trusts and estates, pension and
profit-sharing plans, and charitable organizations.
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Item 8. Methods of Analysis, Investment Strategies & Risk of Loss
Methods of Analysis
Sensible Money tailors its investment strategies to each client’s stage of life using the
following approaches:
Liability-Driven Investing (LDI): Used for retirees to align portfolios with planned
withdrawals, much like pension fund management. LDI incorporates bond ladders
to match income needs while mitigating interest rate risk. Sensible Money
collaborates with Asset Dedication, LLC to implement LDI portfolios.
Modern Portfolio Theory (MPT): Guides asset allocation by diversifying investments
to optimize risk-adjusted returns.
Efficient Market Hypothesis (EMH): Assumes markets generally price assets
correctly, making consistent outperformance unlikely without increased risk.
Investment Strategies
Sensible Money primarily works with those near retirement or already retired. The
Firm designs portfolios for long-term investing. Fixed income securities are
typically bought to be held to maturity. Diversified equity securities are purchased
to be held for the long-term.
The Firm does not engage in short-term trading or active market-timing strategies.
Risk of Loss
Sensible Money designs investment strategies to align with each client’s financial
goals, but no strategy can guarantee success or prevent loss. Clients must be prepared
to bear market risks, including potential loss of principal.
Types of Investment Risks
Market Risk: Investments fluctuate due to economic conditions.
Company & Industry Risk: Individual securities may decline due to business or sector-
specific factors.
Inflation Risk: Reduces purchasing power over time.
Interest Rate & Fixed Income Risk: Bonds lose value as rates rise; longer-duration
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bonds are more sensitive.
Liquidity Risk: Some assets may not be easily sold at market value.
Currency Risk: Foreign investments may be impacted by exchange rate changes.
Management Risk: Portfolios may not perform as expected due to asset selection
or market conditions.
Fixed Income Risk: Bonds and money market instruments carry credit, duration,
reinvestment, and liquidity risks.
ETF & Mutual Fund Risk: Fund investments include underlying securities risks and
management fees.
Cash Management Risk: Holding cash or temporary investments may impact
portfolio performance.
Special Considerations
Socially Conscious Investing: The firm does not offer specialized strategies for social
conscious investing, however sometimes socially conscious fund choices may be
utilized in portfolios at a client’s request. If you choose to invest in alignment with
specific ethical, environmental, or social values, it’s important to understand that
these investments may have limited diversification across asset classes. The pool of
publicly traded companies that meet such criteria is smaller, which can lead to
overlapping holdings within mutual funds or ETFs. As a result, these portfolios may
experience higher volatility and may perform differently—positively or negatively—
compared to more broadly diversified investment strategies.
Cryptocurrency Investments: Sensible Money may have indirect exposure to
cryptocurrency, also called digital assets, through funds or third-party investment
vehicles. The Firm may invest in digital assets upon a client’s request through
vehicles available on the Custodian’s platform. Crypto investments are highly
volatile, extremely risky, and subject to regulatory, technological, and fraud-related
risks.
Use of Independent Managers: Sensible Money selects Independent Managers for
client portfolios and performs ongoing due diligence. However, such
recommendations rely to a great extent on the Independent Managers’ ability to
successfully implement their investment strategies and Sensible Money cannot
guarantee the success of any strategy.
Household-Level Management: Sensible Money manages investments on an
individual client basis, tailoring trades to each client's cash flow needs and tax
situation rather than executing firm-wide trades across multiple accounts. This
approach ensures that portfolio decisions align with a client’s specific financial
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circumstances. However, because trades are placed at the household level,
securities may be bought or sold at different prices on the same day for different
clients. This may result in variations in execution prices compared to other clients
holding similar investments.
Item 9. Disciplinary Information
There are no legal or disciplinary events that are material to the Firm or its employees.
Item 10. Other Financial Industry Activities and Affiliations
Sensible Money does not have any related or affiliated companies.
Item 11. Code of Ethics
Sensible Money has adopted a Code of Ethics in compliance with applicable securities
laws, setting forth the professional and ethical standards expected of its personnel.
The Code is designed to ensure that all employees act with integrity, transparency,
and in the best interests of clients.
Key Principles of the Code of Ethics
Prevention of Insider Trading: Employees are prohibited from using material non-
public information for personal gain or trading ahead of clients.
Personal Trading Restrictions: Employees must disclose their personal securities
holdings and transactions and obtain pre-approval for certain investments, such as
initial public offerings (IPOs) and limited offerings.
Fair & Equitable Trading: Employees may buy or sell securities that the Firm also
recommends, but only if done in a fair manner consistent with Firm policies.
Requesting a Copy of the Code of Ethics
Clients and prospective clients may request a copy of Sensible Money’s Code of Ethics
by contacting the Firm at the number listed on the cover page of this brochure.
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Item 12. Brokerage Practices
Recommendation of Broker-Dealers for Client Transactions
Sensible Money recommends Charles Schwab & Co., Inc. (“Schwab”) for custody,
brokerage, and clearing services. Sensible Money may also recommend one or more
other custodians. Clients retain full discretion over their custodian choice, including
for ERISA and IRA accounts. Sensible Money is independently owned and not affiliated
with Schwab.
When selecting a broker-dealer, Sensible Money considers:
Financial strength, reputation, and execution quality
Pricing, research, and customer service
Access to institutional trading tools and investment options
Sensible Money has a fiduciary duty to seek best execution, meaning it considers
overall value rather than just the lowest commission cost. Clients may pay higher
transaction fees than at other financial institutions if Sensible Money determines the
overall service quality justifies the cost.
Conflicts of Interest & Benefits from Schwab & Other Custodians
Schwab provides and other custodians may also provide Sensible Money with
technology, research, and support services at no direct cost, including:
Trading platforms & client account data tools
Access to a dedicated trading desk & block trading capabilities
Research, pricing, and market data
Back-office support, compliance tools, and professional development
resources
These services benefit Sensible Money but may not directly benefit clients. This creates
a potential conflict of interest, as these benefits may influence the Firm’s decision to
recommend Schwab or any custodian providing comparable support. However,
Sensible Money has determined that any recommended custodian’s overall service
and execution quality to be in clients’ best interests.
Schwab does not charge separately for custody services but earns revenue primarily
through commissions, transaction-related fees, and net interest income and
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management fees on cash sweep products and money market funds. The same is
true for other custodians that Sensible Money recommends.
Dana Anspach serves on the Schwab Advisor Services Advisory Board (the “Advisory
Board”). The Advisory Board consists of representatives of independent investment
advisory firms who have been invited by Schwab management to participate in
meetings and discussions of Schwab Advisor Services’ services for independent
investment advisory firms and their clients. Generally, Board members serve for two-
year terms. Ms. Anspach’s term ends in the fall of 2026. Advisory Board members enter
into a nondisclosure agreement with Schwab under which they agree not to disclose
confidential information shared with them. This information generally does not
include material nonpublic information about the Charles Schwab Corporation, whose
common stock is listed for trading on the New York Stock Exchange (symbol SCHW).
The Advisory Board meets in person or virtually approximately twice per year and has
periodic conference calls scheduled as needed. Advisory Board members are not
compensated by Schwab for their service, but Schwab does pay for or reimburse
Advisory Board members’ travel, lodging, meals, and other incidental expenses
incurred in attending Advisory Board meetings. Schwab may also provide members
of the Advisory Board a fee waiver for attendance at Schwab conferences such as
IMPACT.
Periodic Review of Brokerage Practices
Sensible Money follows compliance policies to review its brokerage arrangements to
ensure they align with its duty to seek best execution.
Brokerage for Client Referrals
Sensible Money has not entered any referral arrangements with other Financial Institutions.
When selecting or recommending broker-dealers, the Firm does not consider whether
or not it receives client referrals from the Financial Institutions or other third party.
Trade Aggregation
Transactions for your account will be completed independently of any other accounts,
and this may result in less favorable transaction rates or greater price spreads than in
situations where trades for multiple accounts or clients have been aggregated.
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Item 13. Review of Accounts
Account Reviews
Sensible Money continuously monitors client portfolios and conducts formal reviews
at least annually. These reviews are performed by the Firm’s investment adviser
representatives. Clients are encouraged to update Sensible Money about any changes
in their financial situation, goals, or investment needs, as significant changes may
trigger additional account reviews.
Account Statements and Reports
Clients receive transaction confirmations and periodic statements directly from their custodians.
Sensible Money also provides quarterly reports, either directly or through an external provider,
containing:
Portfolio holdings
Account performance
Clients should compare custodian statements with Sensible Money’s reports to ensure accuracy
and consistency.
Item 14. Client Referrals and Other Compensation
Client Referrals
The Firm does not currently provide or receive compensation to or from any third-
party solicitors for client referrals.
Other Compensation
The Firm receives economic benefits from Schwab and other custodians. The
benefits, conflicts of interest and how they are addressed are discussed above in
response to Item 12.
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Item 15. Custody
Direct Fee Debit
Sensible Money is deemed to have custody of client funds because it has the authority
to debit advisory fees directly from client accounts. However, client assets are held by
independent qualified custodians, who:
Maintain custody of client funds and securities.
Send quarterly account statements detailing transactions and balances.
As noted in Item 13, Sensible Money also provides periodic reports, but clients should
carefully compare these with statements received directly from their custodian.
Additional custody-related disclosures can be found in Form ADV Part 1.
Standing Letters of Authorization
Sensible Money may also be deemed to have custody when clients authorize third-
party transfers via a Standing Letter of Authorization (SLOA). In these cases, the Firm
follows SEC guidelines to ensure proper safeguards are in place, and clients retain full
control over authorizing, modifying, or revoking such instructions.
Item 16. Investment Discretion
Sensible Money is given the authority to exercise discretion on behalf of most clients.
Sensible Money is considered to exercise investment discretion over a client’s account
if it can effect and/or direct transactions in client accounts without first seeking their
consent. Sensible Money is given this authority through a power-of-attorney included
in the agreement between Sensible Money and the client. Clients may request a
limitation on this authority (such as certain securities not to be bought or sold).
Sensible Money takes discretion over the following activities:
The securities to be purchased or sold;
The amount of securities to be purchased or sold;
When transactions are made; and
The Independent Managers to be hired or fired.
Item 17. Voting Client Securities
Sensible Money does not vote client proxies. Clients receive voting materials directly
from their custodian and can contact us with questions.
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Item 18. Financial Information
Sensible Money is financially stable and is not required to disclose additional financial
information. We:
Do not take prepaid fees over $1,200 more than six months in advance.
Have no financial conditions that impair our ability to serve clients.
Have never filed for bankruptcy.
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