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Item 1
Cover Page
S.F. EHRLICH ASSOCIATES, INC.
SEC File # 801-113687
ADV Part 2A, Brochure
Dated: February 18, 2026
Contact: John Zeltmann, Chief Compliance Officer
15 Alden Street, Suite 12
Cranford, NJ 07016
www.sfehrlich.com
908-789-1100
This Brochure provides information about the qualifications and business practices of S.F. Ehrlich
Associates, Inc. (“SFE”). If you have any questions about the contents of this Brochure, please contact us
at 908-789-1100 or jzeltmann@sfehrlich.com. The information in this Brochure has not been approved or
verified by the United States Securities and Exchange Commission (“SEC”) or by any state securities
authority.
Additional information about S.F. Ehrlich Associates, Inc. also is available on the SEC’s website at
www.adviserinfo.sec.gov.
References to S.F. Ehrlich Associates, Inc. as a “registered investment adviser” or any reference to being
“registered” does not imply a certain level of skill or training.
Item 2
Material Changes
There are no material changes to report since the last filing dated February 11, 2025. This Disclosure Brochure has
been reviewed and is current as of the date indicated on the cover.
Item 3
Table of Contents
Item 1 Cover Page .................................................................................................................................... 1
Item 2 Material Changes .......................................................................................................................... 2
Item 3
Table of Contents .......................................................................................................................... 2
Item 4 Advisory Business ........................................................................................................................ 3
Fees and Compensation ................................................................................................................ 6
Item 5
Performance-Based Fees and Side-by-Side Management ............................................................ 7
Item 6
Item 7
Types of Clients ............................................................................................................................ 7
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss ..................................................... 8
Item 9 Disciplinary Information ............................................................................................................ 13
Item 10 Other Financial Industry Activities and Affiliations .................................................................. 13
Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal Trading .............. 13
Item 12 Brokerage Practices .................................................................................................................... 14
Item 13 Review of Accounts .................................................................................................................... 17
Item 14 Client Referrals and Other Compensation .................................................................................. 18
Item 15 Custody ....................................................................................................................................... 18
Item 16
Investment Discretion ................................................................................................................. 18
Item 17 Voting Client Securities .............................................................................................................. 19
Item 18 Financial Information ................................................................................................................. 19
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Item 4
Advisory Business
A. S.F. Ehrlich Associates, Inc. (“SFE”) is a New Jersey corporation formed in July 1996.
SFE was initially registered as an investment adviser with the SEC, was then registered
with various state agencies, and most recently transitioned back to SEC registration
effective July 26, 2018. SFE is principally owned by John Zeltmann who is SFE’s
President and Chief Compliance Officer.
B. SFE offers to provide investment advisory, financial planning, and consulting services to
its clients, who generally include individuals, high net worth individuals, and their
affiliated trusts and estates.
INVESTMENT ADVISORY SERVICES
Clients can engage SFE to provide discretionary investment advisory services on a fee-
only basis. When engaging SFE to provide investment advisory services, clients are
required to enter into an investment advisory agreement with SFE setting forth the terms
and conditions of the engagement (including termination), describing the scope of the
services to be provided, and the fee that is due from the client. SFE’s annual investment
advisory fee is based upon a percentage of the market value of the assets placed under its
management. Upon request or as an ancillary part of the investment advisory process,
SFE may at its discretion provide financial planning and consulting services without
additional charge. If, however, SFE determines that the client seeks or requires financial
planning or consulting services that exceed the anticipated scope under the investment
advisory agreement, it will offer to provide those services under the terms and conditions
of a separate agreement.
SFE’s investment advisory services are specifically tailored to the needs of each client.
Before providing investment advisory services, an investment adviser representative will
collaborate with the client to develop investment objectives, which are based upon an
assessment of factors that typically include capital preservation, risk tolerance, income
production, liquidity requirements, client preferences, asset and liability levels, and
investment preferences and restrictions. After developing the client’s investment
objectives, SFE will execute on its customized investment strategy. Clients may, at any
time, impose restrictions in writing on investing in certain securities or types of
securities. Generally, SFE allocates client investment assets among exchange-listed
securities, mutual funds, exchange traded funds (“ETFs”), individual bonds and bond
funds, cash, and cash equivalents on a discretionary basis. Once allocated, SFE provides
ongoing monitoring and review of account performance and asset allocation as compared
to client investment objectives and may periodically execute account transactions based
upon those reviews or other triggering events.
FINANCIAL PLANNING AND CONSULTING SERVICES (STAND-ALONE)
Upon client request, SFE may agree to provide financial planning and consulting services
(including investment and non-investment related matters) on a stand-alone separate fee
basis. SFE’s financial planning and consulting fees are negotiable depending upon the
level and scope of the services required and the professionals providing the services.
Before engaging SFE to provide financial planning or consulting services, clients are
required to enter into a either a financial planning agreement, or a consulting agreement
with SFE setting forth the terms and conditions of the engagement (including
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termination), describing the scope of the services to be provided, and a description of the
applicable fee that will become due from the client before SFE will begin the process.
MISCELLANEOUS
Limitations of Financial Planning and Non-Investment Consulting/Implementation
Services. SFE may provide financial planning and related consulting services either as
part of the investment advisory engagement or according to the terms and conditions of a
stand-alone financial planning agreement. SFE does not serve as a law firm, accounting
firm, or insurance agency, and no portion of SFE’s services should be construed as legal,
accounting, or insurance implementation services. Accordingly, SFE does not prepare
estate planning documents, tax returns, or sell insurance products. Unless specifically
agreed in writing, neither SFE nor its representatives are responsible to implement any
financial plans or financial planning advice; provide ongoing financial planning services;
or provide ongoing monitoring of financial plans or financial planning advice. The client
is solely responsible to revisit the financial plan or financial planning advice with SFE, if
desired. The client retains absolute discretion over all financial planning and related
implementation decisions and is free to accept or reject any recommendation from SFE
and its representatives in that respect. SFE’s financial planning and consulting services
are completed upon communicating its recommendations to the client, upon delivery of
the written financial plan, or upon termination of the applicable agreement. To the extent
requested by a client, SFE may recommend the services of other professionals for certain
non-investment implementation purposes (i.e., attorneys, accountants, insurance agents,
etc.). Clients are under no obligation to engage the services of any recommended
professional who is responsible for the quality and competency of the services they
provide.
Portfolio Trading Activity / Inactivity. As part of its investment advisory services, SFE
will review client portfolios on an ongoing basis to determine if any trades are necessary
based upon various factors, including but not limited to investment performance, market
conditions, fund manager tenure, style drift, account additions/withdrawals, the client’s
financial circumstances, and changes in the client’s investment objectives. Based upon
these and other factors, there may be extended periods when SFE determines that upon
review, trades within a client’s portfolio are not prudent. Clients nonetheless remain
subject to the fees described in Item 5 during periods of portfolio trading inactivity.
Retirement Plan Rollovers – No Obligation / Potential for Conflict of Interest. A client or
prospective client leaving an employer typically has four options regarding an existing
retirement plan (and may engage in a combination of these options): (i) leave the money
in the former employer’s plan, if permitted, (ii) roll over the assets to the new employer’s
plan, if one is available and rollovers are permitted, (iii) roll over to an Individual
Retirement Account (“IRA”), or (iv) cash out the account value (which could, depending
upon the client’s age, result in adverse tax consequences). If SFE recommends that a
client roll over their retirement plan assets into an account to be managed by SFE, such a
recommendation creates a conflict of interest if SFE will earn a new (or increase its
current) advisory fee as a result of the rollover. No client is under any obligation to roll
over retirement plan assets to an account managed by SFE.
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ERISA / IRC Fiduciary Acknowledgment. When SFE provides investment advice to a
client about the client’s retirement plan account or individual retirement account, it does
so as a fiduciary within the meaning of Title I of the Employee Retirement Income
Security Act (“ERISA”) and/or the Internal Revenue Code (“IRC”), as applicable, which
are laws governing retirement accounts. Because the way SFE makes money creates
certain conflicts with client interests, SFE operates under a special rule that requires it to
act in the client’s best interest and not put its interests ahead of the client’s. Under this
special rule’s provisions, SFE must: meet a professional standard of care when making
investment recommendations (give prudent advice); never put its financial interests ahead
of the client’s when making recommendations (give loyal advice); avoid misleading
statements about conflicts of interest, fees, and investments; follow policies and
procedures designed to ensure that SFE gives advice that is in the client’s best interest;
charge no more than is reasonable for SFE’s services; and give the client basic
information about conflicts of interest.
Asset Aggregation / Reporting Services. SFE may provide access to reporting services
through one or more third-party aggregation / reporting platforms that can reflect all of
the client’s investment assets, including those investment assets that the client has not
engaged SFE to manage (the “Excluded Assets”). SFE’s service for the Excluded Assets
is strictly limited to reporting, and specifically excludes investment management or
implementation. Because SFE does not have trading authority for the Excluded Assets,
the client (and/or a designated investment professional), and not SFE, will be exclusively
responsible for implementing any recommendations for the Excluded Assets and the
resulting performance or related activity (such as timing and trade errors) pertaining to
the Excluded Assets. The third-party aggregation / reporting platforms may also provide
access to financial planning information and applications, which should not be construed
as services, advice, or recommendations provided by SFE. Accordingly, SFE will not
agree to be responsible for any adverse results a client may experience if the client
engages in financial planning or other functions available on the third party reporting
platforms without SFE’s participation or oversight.
Client Obligations. When performing its services, SFE is not required to verify any
information received from the client or from the client’s designated professionals and is
expressly authorized to rely on that information. Clients are responsible to promptly
notify SFE if there is ever any change in their financial situation or investment objectives
for the purpose of reviewing or amending SFE’s services or previous recommendations.
C. SFE tailors its investment advisory services specifically to the needs of each client. To
begin the investment advisory process, an investment adviser representative will
coordinate with each client to develop their investment objectives. Then, SFE allocates or
recommends that the client allocate investment assets consistent with the designated
investment objectives. The client may, at any time, impose reasonable restrictions, in
writing, on SFE’s services.
D. SFE does not participate in a wrap fee program.
E. As of December 31, 2025, SFE had $185,778,206 in client assets under management on a
discretionary basis.
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Item 5
Fees and Compensation
A. Clients can engage SFE to provide discretionary investment advisory services on a fee-
only basis as described below.
INVESTMENT ADVISORY SERVICES
SFE’s annual investment advisory fee is based upon a tiered percentage (%) of the market
value of the assets placed under SFE’s management (generally, between 0.75% and
1.0%) as follows:
Market Value of Portfolio
Up to $1,000,000
Balance exceeding $1,000,000
% of Assets
1.00%
0.75%
SFE generally requires an annual minimum fee of $5,000 and a minimum asset level of
$500,000 for investment advisory services. Clients who maintain assets with SFE below
the minimum account size may pay a higher percentage rate than reflected above. Unless
SFE expressly agrees otherwise in writing, account assets consisting of cash and cash
equivalent positions are included in the value of an account’s assets for purposes of
calculating SFE’s advisory fee. Clients can advise SFE not to maintain (or to limit the
amount of) cash or cash equivalent positions in their account.
In limited circumstances, SFE’s investment advisory fee is negotiable at SFE’s
discretion, depending upon objective and subjective factors including but not limited to
the amount of assets to be managed; portfolio composition; the scope and complexity of
the engagement; the anticipated number of meetings and servicing needs; related
accounts; future earning capacity; anticipated future additional assets; the professionals
rendering the services; prior relationships with SFE and its representatives, and
negotiations with the client. SFA may also agree to aggregate account values for related
clients (such as spouses and minor children sharing the same residence) for the purpose
of reducing the overall fee. Certain legacy clients may have accepted different pre-
existing service offerings from SFE and may therefore receive services under different
fee schedules than as set forth above. As a result, similarly situated clients could pay
different fees, the services to be provided by SFE to any particular client could be
available from other advisers at lower fees, and certain clients may have fees different
than those specifically set forth above.
FINANCIAL PLANNING AND CONSULTING SERVICES (STAND-ALONE)
SFE’s financial planning and consulting fees are negotiable depending upon the level and
scope of the services required and the professionals providing the services, but generally
range from $1,500.00 to $5,000.00 on a fixed fee basis according to the terms and
conditions of a financial planning agreement; or between $500 and $600 on a fixed fee
basis according to the terms and conditions of a consulting agreement.
B. Clients may elect to have SFE’s advisory fees deducted from their custodial account.
Both SFE’s investment advisory agreement and the custodial / clearing agreement may
authorize the custodian to debit the account for the amount of SFE’s investment advisory
fee and to directly remit that investment advisory fee to SFE in compliance with
regulatory procedures. In the limited event that SFE bills the client directly, payment is
due upon receipt of SFE’s invoice. For investment advisory services, SFE deducts fees or
bills clients quarterly in arrears based upon the market value of the assets on the last
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business day of the previous quarter. Financial planning and consulting fees are payable
according to the terms and conditions of the applicable form of agreement, typically upon
completion of the engagement.
C. Unless the client directs otherwise or an individual client’s circumstances require, SFE
generally recommends that Charles Schwab and Co., Inc., and its affiliates (“Schwab”)
serve as the broker-dealer/custodian for client investment advisory assets. Broker-dealers
charge transaction fees for executing certain securities transactions according to their fee
schedule and they or their affiliated or unaffiliated custodians impose additional charges
for custodial services and other fees associated with maintaining the client’s account. The
amount of the commissions and transaction fees may vary depending upon the following
factors: the broker-dealer/custodian utilized; the amount of assets under management or
custodied; the type of asset (e.g., equity, ETF, mutual fund, fixed income product); and
whether clients receive their account statements electronically or by hard copy. Without
limiting the foregoing, clients may be required to pay certain charges and administrative
fees related to their investment advisory accounts, including, but not limited to
transaction charges (including mark-ups and mark-downs) resulting from trades executed
through or with a broker-dealer other than the designated broker-dealer/custodian,
transfer taxes, transfer or wiring fees, odd lot differentials, exchange fees, interest
charges, American Depository Receipt agency processing fees, and any charges, taxes or
other fees mandated by any federal, state or other applicable law or otherwise agreed to
with regard to client accounts. For mutual fund and ETF purchases, clients will incur
charges imposed by the respective fund, which represent the client’s pro rata share of the
fund’s management fee and other fund expenses. These fees and expenses are described
in each fund’s prospectus or other offering documents. The fees charged by the
applicable broker-dealer/custodian, and the charges imposed by mutual funds and ETFs,
are separate from and in addition to SFE’s advisory fee referenced in this Item 5. SFE
does not share in any portion of those fees or expenses.
D. SFE’s annual investment advisory fee is prorated and paid quarterly, in arrears based
upon the market value of the assets including accrued earnings (such as accrued interest)
on the last business day of the previous quarter. The applicable form of agreement
between SFE and the client will continue in effect until terminated by either party by
written notice in accordance with the terms of such agreement. Upon termination, SFE
will prorate and bill the client for the number of days that services were provided during
the billing quarter or refund any unearned fees, as applicable.
E. Neither SFE nor its representatives accept compensation from the sale of securities or
other investment products.
Item 6
Performance-Based Fees and Side-by-Side Management
Neither SFE nor any supervised person of SFE accepts performance-based fees.
Item 7
Types of Clients
SFE’s clients generally include individuals, high net worth individuals, and their
affiliated trusts and estates. SFE generally requires an annual minimum fee of $5,000 and
a minimum asset level of $500,000 for investment advisory services. SFE may reduce or
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waive its minimum fee, reduce or waive its minimum asset requirement, or reduce or
waive its investment advisory fees in its sole discretion based on criteria such as
anticipated future earning capacity, anticipated future additional assets, dollar amount of
assets to be managed, related accounts, account composition, negotiations with client,
etc.). Clients who maintain assets with SFE below the minimum account size may pay a
higher percentage rate than reflected in Item 5.A. above.
Item 8
Methods of Analysis, Investment Strategies and Risk of Loss
A. SFE may utilize the following methods of security analysis:
Charting - (analysis performed using patterns to identify current trends and trend
reversals to forecast the direction of prices);
Fundamental - (analysis performed on historical and present data, with the goal
of making financial forecasts);
Technical - (analysis performed on historical and present data, focusing on price
and trade volume, to forecast the direction of prices); and
Cyclical - (analysis performed on historical relationships between price and
market trends, to forecast the direction of prices)
SFE executes investment strategies for each client based upon the client’s individual and
confirmed investment objectives. SFE’s primary investment strategy is a strategic asset
allocation utilizing a core and satellite approach. This means that SFE focuses upon
passively managed mutual funds and exchange-traded funds as the core investments, and
then adds actively managed funds where it perceives opportunities for improvement.
Portfolios are globally diversified in an attempt to control the risk associated with
traditional markets. Other strategies may include long-term purchases (securities held at
least a year), short-term purchases (securities sold within a year), and periodic
rebalancing to align asset allocation to designated investment objectives.
investment strategy (including
the
investments and/or
Investment Risk in General. Investing in securities involves risk of loss that clients
should be prepared to bear, including the loss of principal investment. Past performance
does not guarantee future results. Different types of investments involve varying degrees
of risk, and it should not be assumed that future performance of any specific investment
investment strategies
or
recommended or undertaken by SFE) will be profitable or equal any specific performance
level. Investment strategies such as asset allocation, diversification, or rebalancing do not
assure or guarantee better performance and cannot eliminate the risk of investment losses.
There is no guarantee that a portfolio employing these or any other strategy will
outperform a portfolio that does not engage in such strategies. While asset values may
increase and client account values could benefit as a result, it is also possible that asset
values may decrease, and client account values could suffer a loss.
B. SFE’s methods of analysis and investment strategies do not present any significant or
unusual risks. However, every method of analysis has its own inherent risks. To perform
an accurate market analysis SFE must have access to current/new market information.
SFE has no control over the dissemination rate of market information; therefore,
unbeknownst to SFE, certain analyses may be compiled with outdated market
information, severely limiting the value of SFE’s analysis. Furthermore, an accurate
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market analysis can only produce a forecast of the direction of market values. There can
be no assurances that a forecasted change in market value will materialize into actionable
and/or profitable investment opportunities.
SFE’s primary investment strategies are fundamental investment strategies. However,
every investment strategy has its own inherent risks and limitations. For example, longer
term investment strategies require a longer investment time period to allow for the
strategy to potentially develop. Shorter term investment strategies require a shorter
investment time period to potentially develop but, as a result of more frequent trading,
may incur higher transactional costs when compared to a longer term investment strategy.
Trading, an investment strategy that requires the purchase and sale of securities within a
thirty (30) day investment time period, involves a short investment time period but will
incur higher transaction costs when compared to a short term investment strategy and
substantially higher transaction costs than a longer term investment strategy.
Margin / Securities Based Loans. SFE does not recommend the use of margin for
investment purposes. However, if a client determines to take a margin loan that
collateralizes a portion of the assets that SFE is managing, SFE’s investment advisory fee
will be computed based upon the full value of the assets, without deducting the amount of
the margin loan.
Without limiting the above, upon specific client request and generally in a financial
planning context, SFE may help clients evaluate and establish a margin or securities
based loan (collectively, “SBL”) with the client’s broker-dealer/custodian or their
affiliated banks (each, an “SBL Lender”) to access cash flow. Compared to real estate-
backed loans, SBLs can provide access to funds in a shorter time, provide greater
repayment flexibility, and may also result in the borrower receiving certain tax benefits.
Clients interested in learning more about the potential tax benefits of SBLs should
consult with an accountant or tax advisor. The terms and conditions of each SBL are
contained in a separate agreement between the client and the SBL Lender selected by the
client, which terms and conditions may vary from client to client. SBLs are not suitable
for all clients and are subject to certain risks, including but not limited to increased
market risk, increased risk of loss, especially in the event of a significant downturn,
liquidity risk, the potential obligation to post collateral or repay the SBL if the SBL
Lender determines that the value of collateralized securities is no longer sufficient to
support the value of the SBL, the risk that the SBL Lender may liquidate the client’s
securities to satisfy its demand for additional collateral or repayment, and the risk that the
SBL Lender may terminate the SBL at any time. Before agreeing to participate in SBL
programs, clients should carefully review the applicable SBL agreement and all risk
disclosures provided by the SBL Lender including the initial margin and maintenance
requirements for the specific program in which the client enrolls, and the procedures for
issuing “margin calls” and liquidating securities and other assets in the client’s accounts.
If SFE recommends that a client apply for SBLs instead of selling securities that SFE
manages for a fee to meet liquidity needs, the recommendation presents an ongoing
conflict of interest because selling those securities (instead of leveraging those securities
to access SBLs) would reduce the amount of assets to which SFE’s investment advisory
fee is applied, and thereby reduce the amount of investment advisory fees collected by
SFE. Likewise, the same ongoing conflict of interest is present if a client determines to
apply for SBLs on their own initiative. These ongoing conflicts of interest would persist
as long as SFE has an economic disincentive to recommend that the client terminate the
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use of SBLs. If the client were to invest any portion of the SBL proceeds in an account
that SFE manages, SFE could receive an advisory fee on the invested amount depending
upon when the fee is calculated, which could compound this conflict of interest. If a
client accesses a SBL through its relationship with SFE and the client’s relationship with
SFE is terminated, clients may incur higher (retail) interest rates on the outstanding loan
balance. Clients are not under any obligation to employ the use of SBLs, and are solely
responsible for determining when to use, reduce, and terminate the use of SBLs.
Although SFE seeks to disclose all conflicts of interest related to its recommended use of
SBLs and related business practices, there may be other conflicts of interest that are not
identified above. Clients are therefore reminded to carefully review the applicable SBL
agreement, and all risk disclosures provided by the SBL Lender as applicable and contact
SFE’s Chief Compliance Officer with any questions about the use of SBLs.
Cybersecurity Risk. The information technology systems and networks that SFE and its
third-party service providers use to provide services to SFE’s clients employ various
controls, which are designed to prevent cybersecurity incidents stemming from
intentional or unintentional actions that could cause significant interruptions in SFE’s
operations and result in the unauthorized acquisition or use of clients’ confidential or
non-public personal information. Clients and SFE are nonetheless subject to the risk of
cybersecurity incidents that could ultimately cause them to incur losses, including for
example: financial losses, cost, and reputational damage to respond to regulatory
obligations, other costs associated with corrective measures, and loss from damage or
interruption to systems. Although SFE has established its systems to reduce the risk of
cybersecurity incidents from coming to fruition, there is no guarantee that these efforts
will always be successful, especially considering that SFE does not directly control the
cybersecurity measures and policies employed by third-party service providers. Clients
could incur similar adverse consequences resulting from cybersecurity incidents that
more directly affect issuers of securities in which those clients invest, broker-dealers,
qualified custodians, governmental and other regulatory authorities, exchange and other
financial market operators, or other financial institutions.
C. Currently, SFE generally allocates client investment assets among exchange-listed
securities, mutual funds, ETFs, individual bonds and bond funds, cash, and cash
equivalents on a discretionary basis in accordance with the client’s investment objectives.
Each type of investment has its own unique set of associated risks. The following
therefore provides a non-exhaustive description of the underlying risks commonly
associated with the types of investments that SFE uses or recommends:
Market Risk. The price of a security may drop in reaction to tangible and intangible
events and conditions. This type of risk may be caused by external factors (such as
economic or political factors) but may also be incurred because of a security’s specific
underlying investments. Additionally, each security’s price can fluctuate based on market
movement, which may or may not be due to the security’s operations or changes in its
true value. For example, political, economic, and social conditions may trigger market
events which are temporarily negative, or temporarily positive.
Unsystematic Risk. Unsystematic risk is the company-specific or industry-specific risk in
a portfolio that the investor bears. Unsystematic risk is typically addressed through
diversification. However, as indicated above, diversification does not guarantee better
performance and cannot eliminate the risk of investment losses.
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investment strategy may cause a portfolio
Value Investment Risk. Value stocks may perform differently from the market as a whole
and following a value-oriented
to
underperform growth stocks.
Growth Investment Risk. Prices of growth stocks tend to be higher in relation to their
companies’ earnings and may be more sensitive to market, political and economic
developments than other stocks, making their prices more volatile.
Small Company Risk. Securities of small companies are often less liquid than those of
large companies and this could make it difficult to sell a small company security at a
desired time or price. As a result, small company stocks may fluctuate relatively more in
price. In general, small capitalization companies are more vulnerable than larger
companies to adverse business or economic developments and they may have more
limited resources.
Commodity Risk. The value of commodity-linked derivative instruments may be affected
by changes in overall market movements, commodity index volatility, changes in interest
rates, or factors affecting a particular industry or commodity, such as drought, floods,
weather, livestock disease, embargoes, tariffs, and international economic, political, and
regulatory developments.
Foreign Securities and Currencies Risk. Foreign securities prices may decline or fluctuate
because of: (i) economic or political actions of foreign governments, and/or (ii) less
regulated or liquid securities markets. Investors holding these securities are also exposed
to foreign currency risk (the possibility that foreign currency will fluctuate in value
against the U.S. dollar).
Interest Rate Risk. Fixed income securities and fixed income-based securities are subject
to interest rate risk because the prices of fixed income securities tend to move in the
opposite direction of interest rates. When interest rates rise, fixed income security prices
tend to fall. When interest rates fall, fixed income security prices tend to rise. In general,
fixed income securities with longer maturities are more sensitive to these price changes.
Inflation Risk. When any type of inflation is present, a dollar at present value will not
carry the same purchasing power as a dollar in the future, because that purchasing power
erodes at the rate of inflation.
Reinvestment Risk. Future proceeds from investments may have to be reinvested at a
potentially lower rate of return (i.e., interest rate), which primarily relates to fixed income
securities.
Credit Risk. The issuer of a security may be unable to make interest payments and/or
repay principal when due. A downgrade to an issuer’s credit rating or a perceived change
in an issuer’s financial strength may affect a security’s value and impact performance.
Credit risk is considered greater for fixed income securities with ratings below
investment grade. Fixed income securities that are below investment grade involve higher
credit risk and are considered speculative.
Call Risk. During periods of falling interest rates, a bond issuer will call or repay a
higher-yielding bond before its maturity date, forcing the investment to reinvest in bonds
with lower interest rates than the original obligations.
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Regulatory Risk. Changes in laws and regulations from any government can change the
market value of companies subject to such regulations. Certain industries are more
susceptible to government regulation. For example, changes in zoning, tax structure or
laws may impact the return on investments.
Mutual Fund Risk. Mutual funds are operated by investment companies that raise money
from shareholders and invest it in stocks, bonds, and/or other types of securities. Each
fund will have a manager that trades the fund’s investments in accordance with the fund’s
investment objective. Mutual funds charge a separate management fee for their services,
so the returns on mutual funds are reduced by the costs to manage the funds. While
mutual funds generally provide diversification, risks can be significantly increased if the
fund is concentrated in a particular sector of the market. Mutual funds come in many
varieties. Some invest aggressively for capital appreciation, while others are conservative
and are designed to generate income for shareholders. In addition, the client’s overall
portfolio may be affected by losses of an underlying fund and the level of risk arising
from the investment practices of an underlying fund (such as the use of derivatives).
Exchange Traded Fund Risk. ETFs are marketable securities that are designed to track,
before fees and expenses, the performance or returns of a relevant index, commodity,
bonds, or basket of assets, like an index fund. Unlike mutual funds, ETFs trade like
common stock on a stock exchange. ETFs experience price changes throughout the day
as they are bought and sold. In addition to the general risks of investing, there are specific
risks to consider with respect to an investment in ETFs, including, but not limited to: (i)
an ETF’s shares may trade at a market price that is above or below its net asset value; (ii)
the ETF may employ an investment strategy that utilizes high leverage ratios; or (iii)
trading of an ETF’s shares may be halted if the listing exchange’s officials deem such
action appropriate, the shares are de-listed from the exchange, or the activation of
market-wide “circuit breakers” (which are tied to large decreases in stock prices) halts
stock trading generally.
Cash and Cash Equivalent Risk. SFE may hold a portion of client’s assets in cash or cash
equivalent positions (such as but not limited to money market funds) typically for
defensive and liquidity purposes. Investments in these assets may cause a client to miss
upswings in the markets. SFE’s advisory fee could exceed the interest income from
holding cash or cash equivalents. Clients can advise SFE not to maintain (or to limit the
amount of) cash or cash equivalent positions in their account.
Dimensional Fund Advisors. SFE may allocate client investment assets to funds issued
by Dimensional Fund Advisors (“DFA”), some of which are only available through
selected registered investment advisers. Therefore, upon the termination of SFE’s
services, a client may experience restrictions on the transfer, additional purchases, or
reallocation among DFA funds.
ESG / Socially Responsible Investing Risks and Limitations. Socially Responsible
Investing involves the incorporation of environmental, social and governance (generally
referred to as “ESG”) considerations into the investment process. While ESG is not a
fundamental investment strategy that SFE employs without specific client request, those
clients who seek exposure to ESG-focused investments must be willing to accept the
inherent risks and limitations of that strategy, including without limitation those risks and
limitations described below. The investment universe of ESG related investment vehicles
is by nature narrower in scope and therefore the investment options may be limited when
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compared to non-ESG mandated securities. By narrowing the scope of investment
options, clients may miss the opportunity to invest in a non-ESG mandated security or
sector, which could contribute to their overall portfolio performance. ESG securities
could underperform broad market indexes. ESG mandated investment funds may have
higher expense ratios than non-ESG mandated investment vehicles. ESG considerations
may vary from person to person, so the client’s opinion about what constitutes valid and
valuable ESG principles may differ from those of the security issuer. ESG scores and
ratings may also differ between two different ESG securities because of the way the
respective fund managers analyze and identify ESG factors. The underlying holdings of
some ESG investment vehicles may not disclose the same level or scope of ESG
information as other companies. As a result, some investments may not capture ESG
concepts with 100% accuracy. Therefore, SFE may rely on portfolio managers to
establish their own system of ranking and sustainable factors in coordination with their
mandate.
Item 9
Disciplinary Information
While SFE has not been involved in any legal or disciplinary events that it considers
material to a client’s evaluation of its advisory business or the integrity of its
management, it entered into a “Consent Agreement and Order” with the Commonwealth
of Pennsylvania Department of Banking and Securities, Bureau of Licensing, Compliance
and Examinations (the “Bureau”) effective May 16, 2017. The Consent Agreement and
Order reflects the Bureau’s finding that SFE violated a specific section of the
Pennsylvania Securities Act of 1972 because it was not registered as an investment
adviser in Pennsylvania from April 2012 until the effective date of the Consent
Agreement and Order, by failing to submit applicable forms and fees.
Item 10
Other Financial Industry Activities and Affiliations
A. Neither SFE nor its representatives are registered or have an application pending to
register, as a broker-dealer or a registered representative of a broker-dealer.
B. Neither SFE, nor its representatives, are registered or have an application pending to
register, as a futures commission merchant, commodity pool operator, a commodity
trading advisor, or a representative of the foregoing.
C. There are no relationships or arrangements that are material to SFE’s advisory business
or to its clients, with any of the types of entities requiring disclosure in this Item 10.C.
D. SFE does not recommend or select other investment advisors for its clients.
Item 11
Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
A. SFE maintains an investment policy relative to personal securities transactions. This
investment policy is part of SFE’s overall Code of Ethics, which serves to establish a
standard of business conduct for all of SFE’s representatives that is based upon
fundamental principles of openness, integrity, honesty, and trust. A copy of the Code of
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Ethics is available upon request. In accordance with Section 204A of the Investment
Advisers Act of 1940 and similar state law, SFE also maintains and enforces written
policies reasonably designed to prevent the misuse of material non-public information by
SFE or any of its supervised persons.
B. Neither SFE nor any of its related persons recommend, buys, or sells for client accounts,
securities in which SFE or any related person of SFE has a material financial interest.
C. SFE its representatives may buy or sell securities that are also recommended to clients.
This practice may create a situation where SFE and its representatives are in a position to
materially benefit from the sale or purchase of those securities. Therefore, this situation
creates a potential conflict of interest. Practices such as “scalping” (i.e., a practice
whereby the owner of shares of a security recommends that security for investment and
then immediately sells it at a profit upon the rise in the market price which follows the
recommendation) could take place if SFE did not have adequate policies in place to
detect such activities. In addition, this requirement can help detect insider trading, “front-
running” (i.e., personal trades executed before those of SFE’s clients) and other
potentially abusive practices.
SFE has a personal securities transaction policy in place to monitor the personal
securities transactions and securities holdings of each of SFE’s “Access Persons.” SFE’s
securities transaction policy requires that Access Persons provide the Chief Compliance
Officer or their designee with a written report of their current securities holdings within
ten (10) days after becoming an Access Person. Additionally, each Access Person must
provide the Chief Compliance Officer or their designee with a written report of the
Access Person’s current securities holdings at least once each twelve (12) month period
thereafter on a date SFE selects; provided, however that at any time that SFE has only
one Access Person, they will not be required to submit any securities report described
above.
D. SFE its representatives may buy or sell securities at or around the same time as those
securities are recommended to clients. This practice creates a situation where SFE and its
representatives are in a position to materially benefit from the sale or purchase of those
securities. Therefore, this situation creates a potential conflict of interest. As indicated
above in Item 11.C., however, SFE has a personal securities transaction policy in place to
monitor the personal securities transaction and securities holdings of each of SFE’s
Access Persons.
Item 12
Brokerage Practices
A. If a client requests that SFE recommend a broker-dealer/custodian for execution or
custodial services, SFE generally recommends that investment management accounts be
maintained at Schwab. Before engaging SFE to provide investment management services,
the client enters into an agreement with SFE setting forth the terms and conditions for the
management of the client’s assets, and a separate custodial/clearing agreement with each
designated broker-dealer/custodian. Depending on which broker-dealer/custodian the
client selects to maintain their account, they may experience differences in customer
service, transaction timing, the availability of sweep account vehicles and money market
funds, and other aspects of investing that could cause differences in account performance.
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When seeking “best execution,” from a broker-dealer, the determinative factor is not
always the lowest possible cost, but whether the transaction represents the best qualitative
execution when considering the full range of a broker-dealer’s services including the
value of research provided, execution capability, commission rates, and responsiveness.
Although SFE cannot guarantee that clients will always experience the best possible
execution available, SFE seeks to recommend a broker-dealer/custodian that will hold
client assets and execute transactions on terms that are, overall, most advantageous when
compared with other available providers and their services. SFE considers a wide range
of factors when recommending a broker-dealer/custodian, including:
Combination of transaction execution services and asset custody services (generally
without a separate fee for custody);
Capability to execute, clear and settle trades (buy and sell securities for client
accounts);
Capability to facilitate transfers and payments to and from accounts (wire transfers,
check requests, bill payment, etc.);
Breadth of available investment products (stocks, bonds, mutual funds, ETFs, etc.);
Quality of services (including research);
Competitiveness of the price of those services (commission rates, margin interest
rates, other fees, etc.) and willingness to negotiate the prices;
Reputation, financial strength, and stability; and
Prior service to SFE and its other clients.
Schwab is compensated for its services according to its fee schedule (which may vary),
generally by charging clients commissions or other fees on trades that it executes or that
settle into their Schwab account. Although SFE will seek competitive rates, it may not
necessarily obtain the lowest possible commission rates for all client account
transactions. The fees charged by the designated broker-dealer/custodian are exclusive of,
and in addition to, SFE’s investment advisory fees. Because SFE seeks to minimize client
trading costs, SFE generally directs Schwab to execute most if not all trades for client
accounts. When doing so, SFE has determined that having Schwab execute most trades is
consistent with the duty to seek “best execution” of client trades.
1. Research and Other Benefits
While SFE does not receive traditional “soft dollar benefits,” SFE and by extension,
its clients receive access to certain institutional brokerage services (trading, custody,
reporting, and related services), many of which are not typically available to Schwab
retail customers. Schwab also makes various support services available to SFE. Some
of those services help SFE manage or administer its clients’ accounts; while others
help it manage and grow its business. Schwab’s support services generally are
available on an unsolicited basis (SFE does not have to request them) and at no
charge to SFE.
Schwab’s institutional brokerage services include access to a broad range of
investment products, execution of securities transactions, and custody of client assets.
The investment products available through Schwab include some to which SFE might
not otherwise have access or that would require a significantly higher minimum
initial investment by its clients. These services benefit SFE’s clients and their
accounts.
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Schwab also makes other products and services available to SFE that benefit SFE but
may only indirectly benefit its clients or their accounts, such as investment research
developed by Schwab or third parties that SFE may use to service clients’ accounts.
In addition to investment research, Schwab also makes available software and other
technology that:
Provide access to client account data (such as duplicate trade confirmations and
account statements);
Facilitate trade execution and allocate aggregated trade orders for multiple client
accounts;
Provide pricing and other market data;
Facilitate payment of our fees from other clients’ accounts; and
Assist with back-office functions, recordkeeping, and client reporting.
Schwab also offers other services intended to help SFE manage and further develop
its business. These services include:
Educational conferences and events;
Consulting on technology, compliance, legal and business needs;
Publications and conferences on practice management and business succession;
and
Access to employee benefits providers, human capital consultants, and insurance
providers.
Schwab may provide some of these services itself. In other cases, it will arrange for
third-party vendors to provide the services to SFE. Schwab may also discount or
waive its fees for some of these services or pay all or a part of a third party’s fees.
Schwab may also provide SFE with other benefits, such as occasional business
entertainment for SFE’s personnel.
SFE’s Interest in Schwab’s Services and Benefits and Related Conflict of Interest.
The availability of the services and products described above that SFE receives from
Schwab (the “Services and Products”) provides SFE with an advantage, because SFE
does not have to produce or purchase them. However, SFE does not have to pay
Schwab or any other entity for Services and Products that Schwab provides. SFE’s
clients do not pay more for investment transactions executed or assets maintained at
Schwab as a result of this arrangement. The receipt of Services and Products is not
contingent upon SFE committing any specific amount of business to Schwab in
trading commissions or assets in custody. There is no corresponding commitment
made by SFE to Schwab or any other entity to invest any specific amount or
percentage of client assets in any specific securities or investment products as a result
of the above. However, this arrangement nonetheless incentivizes SFE to
recommend that clients maintain their account with Schwab, based on its interest in
receiving Schwab’s services that benefit its business rather than based on clients’
interest in receiving the best value in custody services and the most favorable
execution of their transactions. This presents a conflict of interest. When making
such a recommendation, however, SFE does so when it reasonably believes that
recommending Schwab to serve as broker-dealer/custodian is in the best interests of
its clients. It is primarily supported by the scope, quality, and price of Schwab’s
services and not Schwab’s services that only benefit SFE.
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2. SFE does not receive referrals from broker-dealers.
3. Directed Brokerage.
SFE does not generally accept directed brokerage arrangements (when a client
requires that account transactions be executed through a specific broker-dealer). In
those client-directed arrangements, the client will negotiate terms and arrangements
for their account with that broker-dealer, and SFE will not seek better execution
services or prices from other broker-dealers. As a result, the client may pay higher
commissions or other transaction costs or greater spreads, or receive less favorable
net prices, on transactions for the account than would otherwise be the case. If the
client directs SFE to execute securities transactions for the client’s accounts through
a specific broker-dealer, the client correspondingly acknowledges that such direction
may cause the accounts to incur higher commissions or transaction costs than the
accounts would otherwise incur had the client determined to execute account
transactions through alternative clearing arrangements that may be available through
SFE. Higher transaction costs adversely impact account performance. Transactions
for directed accounts will generally be executed following the execution of portfolio
transactions for non-directed accounts.
B. SFE will generally execute account transactions for each client independently unless SFE
decides to purchase or sell the same securities for several clients at approximately the
same time. SFE may (but is not obligated to) combine or “bunch” such orders to seek
best execution, to negotiate more favorable commission rates, or to equitably allocate
differences in prices and commissions or other transaction costs among SFE’s clients,
which might have been obtained if the orders were placed independently. Under this
procedure, transactions will be averaged as to price and will be allocated among clients in
proportion to the purchase and sale orders placed for each client account on any given
day. SFE will not receive any additional compensation or remuneration as a result of such
aggregation.
Item 13
Review of Accounts
A. For those clients to whom SFE provides investment supervisory services, account
reviews are conducted on an ongoing basis by SFE’s Principals and/or representatives.
All investment supervisory clients are advised that it remains their responsibility to
advise SFE of any changes in their investment objectives and/or financial situation. All
clients (in person or via telephone) are encouraged to review financial planning issues (to
the extent applicable), investment objectives and account performance with SFE on an
annual basis.
B. Aside from periodic reviews, SFE may also conduct account reviews based on triggering
events such as a change in client investment objectives and/or financial situation, market
corrections and client request.
C. Clients are provided, at least quarterly, with written transaction confirmation notices and
regular written summary account statements directly from the broker-dealer/custodian
and/or program sponsor for the client accounts. SFE may also provide a written periodic
report summarizing account activity and performance. The information in these reports
may vary from custodial statements based on accounting procedures, reporting dates, or
valuation methodologies of certain securities. Clients are urged to carefully review these
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reports and compare the reports to the custody statements they receive from their
custodian.
Item 14
Client Referrals and Other Compensation
A. SFE receives economic benefits from Schwab. SFE’s clients do not pay more for
investment transactions executed and/or assets maintained at Schwab as a result of this
arrangement. There is no commitment made by SFE to Schwab, or any other entity, to
invest any specific amount or percentage of client assets in any specific mutual funds,
securities, or other investment products as a result of the above arrangement. Please refer
to Item 12.A.1. for more information.
B. SFE does not compensate, directly or indirectly, any person other than its representatives
for client referrals.
Item 15
Custody
SFE has the ability to have its advisory fee for each client debited by the custodian on a
quarterly basis. Clients are provided, at least quarterly, with written transaction
confirmation notices and regular written summary account statements directly from the
broker-dealer/custodian and/or program sponsor for the client accounts. SFE may also
provide a written periodic report summarizing account activity and performance.
To the extent that SFE provides clients with periodic account statements or reports, SFE
urges clients to carefully review those statements and compare them to custodial account
statements. SFE’s statements may vary from custodial statements based on accounting
procedures, reporting dates, or valuation methodologies of certain securities. The account
custodian does not verify the accuracy of SFE’s advisory fee calculations.
SFE engages in other practices and/or services on behalf of its clients that require
disclosure at ADV Part 1, Item 9, which practices and/or services are subject to an annual
surprise CPA examination.
Item 16
Investment Discretion
Clients can engage SFE to provide investment advisory services on a discretionary basis.
Before SFE assumes discretionary authority over a client’s account, clients are required
to execute an investment advisory agreement granting SFE full authority to buy, sell, or
otherwise execute investment transactions involving the assets in the client’s name held
in their discretionary account. Clients who engage SFE on a discretionary basis may, at
any time, impose restrictions, in writing, on SFE’s discretionary authority (i.e., limit the
types/amounts of particular securities purchased for their account, exclude the ability to
purchase securities with an inverse relationship to the market, limit or proscribe SFE’s
use of margin, etc.).
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Item 17
Voting Client Securities
A. SFE does not vote client proxies. Clients maintain exclusive responsibility for: (1)
directing the manner in which proxies solicited by issuers of securities beneficially
owned by the client shall be voted, and (2) making all elections relative to any mergers,
acquisitions, tender offers, bankruptcy proceedings or other type events pertaining to the
client’s investment assets.
B. Clients will receive their proxies or other solicitations directly from their custodian.
Clients may contact SFE to discuss any questions they may have with a particular
solicitation.
Item 18
Financial Information
A. SFE does not solicit fees of more than $1,200, per client, six months or more in advance.
B. SFE is unaware of any financial condition that is reasonably likely to impair its ability to
meet its contractual commitments relating to its discretionary authority over certain client
accounts.
C. SFE has not been the subject of a bankruptcy petition.
SFE’s Chief Compliance Officer, John Zeltmann, is available to discuss any questions about this
Brochure or any conflicts of interest presented.
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