Overview
Assets Under Management: $167 million
Headquarters: SAN RAFAEL, CA
High-Net-Worth Clients: 61
Average Client Assets: $3 million
Services Offered
Services: Portfolio Management for Individuals
Clients
Number of High-Net-Worth Clients: 61
Percentage of Firm Assets Belonging to High-Net-Worth Clients: 84.08
Average High-Net-Worth Client Assets: $3 million
Total Client Accounts: 238
Discretionary Accounts: 238
Regulatory Filings
CRD Number: 156705
Last Filing Date: 2024-03-25 00:00:00
Website: https://sheridancapitalmanagement.com
Form ADV Documents
Primary Brochure: SCM ADV PART 2A 2025 (2025-03-27)
View Document Text
Item 1: Cover Page
ADV Part 2A: Firm Brochure
Sheridan Capital
Management, LLC
March 2025
Conor Sheridan
Chief Compliance Officer
at
email
(415)
694-2076 or by
This brochure provides information about the qualifications and business practices of Sheridan Capital
Management, LLC. If you have any questions about the contents of this brochure, please contact Conor
Sheridan, Chief Compliance Officer, by phone
at
conor@sheridancapitalmanagement.com. The information in this brochure has not been approved or
verified by the United States Securities and Exchange Commission or by any State Securities Authority.
Additional information about Sheridan Capital Management, LLC also is available on the SEC’s website at
www.adviserinfo.sec.gov by searching CRD #156705.
Please note that the use of the term “registered investment adviser” and description of Sheridan Capital
Management, LLC and/or our associates as “registered” does not imply a certain level of skill or training. You
are encouraged to review this Brochure and Brochure Supplements for our firm’s associates who advise you
for more information on the qualifications of our firm and our employees.
p. 415-694-2076
6 Mt. Tenaya Court
San Rafael, CA 94903
Item 2: Material Changes
Sheridan Capital Management, LLC is required to advise you of any material changes to our Firm Brochure
(“Brochure”) from our last annual update, identify those changes on the cover page of our Brochure or on the
page immediately following the cover page, or in a separate communication accompanying our Brochure. We
must state clearly that we are discussing only material changes since the last annual update of our Brochure,
and we must provide the date of the last annual update of our Brochure.
Since the last annual amendment filed on 03/25/2024, we have no material changes to disclose.
SHERIDAN CAPITAL MANAGEMENT, LLC – NOVEMBER 2020
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Table of Contents.
Item 3:
Item 1:
Cover Page ADV Part 2A: Firm Brochure .............................................................................................. 1
Item 2:
Material Changes .......................................................................................................................................... 2
Item 3:
Table of Contents. ....................................................................................................................................... 3
Item 4:
Advisory Business ........................................................................................................................................ 4
Item 5:
Fees & Compensation ................................................................................................................................. 5
Item 6:
Performance-Based Fees & Side-By-Side Management ........................................................................ 6
Item 7:
Types of Clients & Account Requirements. ............................................................................................ 6
Item 8:
Methods of Analysis, Investment Strategies & Risk of Loss ................................................................ 6
Item 9:
Disciplinary Information. ......................................................................................................................... 10
Item 10: Other Financial Industry Activities & Affiliations ............................................................................... 10
Item 11:
Code of Ethics, Participation, or Interest in Client Transactions & Personal Trading .................. 10
Item 12:
Brokerage Practices .................................................................................................................................... 11
Item 13:
Review of Accounts ................................................................................................................................... 14
Item 14:
Client Referrals & Other Compensation ................................................................................................ 15
Item 15:
Custody ........................................................................................................................................................ 15
Item 16:
Investment Discretion ............................................................................................................................... 16
Item 17:
Voting Client Securities ............................................................................................................................. 16
Item 18:
Financial Information ................................................................................................................................ 16
SHERIDAN CAPITAL MANAGEMENT, LLC – NOVEMBER 2020
PAGE 3 OF 17
Advisory Business
Item 4:
Sheridan Capital Management, LLC is dedicated to providing individuals and other types of clients with a variety
of investment advisory services. Our firm is a limited liability company formed in the State of California. We
have been in business as an investment adviser since 2011 and are owned 100% by Conor Sheridan, Managing
Member and Chief Compliance Officer.
The purpose of this Brochure is to disclose the conflicts of interest associated with the investment transactions,
compensation and any other matters related to investment decisions made by our firm or its representatives.
As a fiduciary, it is our duty to always act in the client’s best interest. This is accomplished in part by knowing
our client. Our firm has established a service-oriented advisory practice with open lines of communication for
many different types of clients to help meet their financial goals while remaining sensitive to risk tolerance and
time horizons. Working with clients to understand their investment objectives while educating them about our
process, facilitates the kind of working relationship we value.
Types of Advisory Services Offered.
Asset Management:
We emphasize continuous and regular account supervision. As part of our asset management service, we
generally create a portfolio, consisting of mutual funds, exchange traded funds (“ETFs”), and other public
securities or investments. The client’s individual investment strategy is tailored to their specific needs and may
include some or all the previously mentioned securities. Each portfolio will be initially designed to meet a
particular investment goal, which we determine to be suitable to the client’s circumstances. Once the
appropriate portfolio has been determined, we review the portfolio at least quarterly and if necessary, rebalance
the portfolio based upon the client’s individual needs, stated goals and objectives. Each client has the
opportunity to place reasonable restrictions on the types of investments to be held in the portfolio.
Tailoring of Advisory Services.
We offer individualized investment advice to clients utilizing our firm’s Asset Management service.
We usually do not allow clients to impose restrictions on investing in certain securities or types of securities
due to the level of difficulty this would entail in managing their account. In the rare instance that we would
allow restrictions, it would be limited to our Asset Management service.
Participation in Wrap Fee Programs.
We do not offer wrap fee programs.
SHERIDAN CAPITAL MANAGEMENT, LLC – NOVEMBER 2020
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Regulatory Assets Under Management.
We manage $184,181,604 on a discretionary basis and $0 on a non-discretionary basis as of December 31,
2024.
Fees & Compensation
Item 5:
We are required to describe our brokerage, custody, fees and fund expenses so you will know how much you
are charged and by whom for our advisory services provided to you. Our fees are generally negotiable.
Compensation for Our Advisory Services.
Asset Management.
Assets Under Management
Annual Percentage of Assets Charge
First $1,000,000
0.85%
Next $1,000,000
0.75%
Over $2,000,000
0.60%
* Please note that the above fee schedule is a tiered fee schedule. For example, if a client has $3,000,000 in
assets under management, the annualized advisory fee will be $22,000. The calculation will be as follows:
($1,000,000 x 0.85%) + ($1,000,000 x 0.75%) + ($1,000,000 x 0.60%) = $8,500 + $7,500 + $6,000 =
$22,000 annualized fee.
Our firm’s fees are billed on a pro-rata annualized basis quarterly in arrears based on the value of your
account on the last day of the quarter. Fees will generally be automatically deducted from your managed
account through a qualified custodian. Adjustments will be made for deposits and withdrawals during the
quarter. Our firm bills on cash unless otherwise agreed to in writing. In rare cases, we will agree to directly
bill clients. As part of this process, you understand and acknowledge the following:
• The client’s independent custodian sends statements at least quarterly showing the market values for
each security included in the Assets and all account disbursements, including the amount of the
advisory fees paid to our firm;
• Clients will provide authorization permitting our firm to be directly paid by these terms. Our firm will
send an invoice directly to the custodian; and
•
If our firm sends a copy of our invoice to the client, a legend urging the comparison of information
provided in our statement with those from the qualified custodian will be included.
SHERIDAN CAPITAL MANAGEMENT, LLC – NOVEMBER 2020
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Other Types of Fees & Expenses.
Our clients will incur transaction charges for some trades executed in their accounts, via individual transaction
charges. These transaction fees are separate from our fees and will be disclosed by the firm that the trades are
executed through. Also, clients will pay the following separately incurred expenses, which we do not receive
any part of: charges imposed directly by a mutual fund, index fund, or exchange traded fund which shall be
disclosed in the fund’s prospectus (i.e., fund management fees and other fund expenses). Schwab has eliminated
transaction fees for U.S. listed equities and exchange traded funds.
Termination & Refunds.
We charge our advisory fees quarterly in arrears. If you wish to terminate our services, you need to contact us
in writing and state that you wish to cancel this Agreement. Upon receipt of your letter of termination, we will
proceed to close out your account and charge you a pro-rata advisory fee(s) for services rendered up to the
point of termination.
Commissionable Securities Sales.
We do not sell securities for a commission.
Performance-Based Fees & Side-By-Side Management
Item 6:
Our firm does not charge performance-based fees.
Types of Clients & Account Requirements.
Item 7:
We service Individuals and High Net Worth Individuals.
We generally require a minimum account balance of $500,000 for our Asset Management service for opening
and maintaining accounts, although we may under certain circumstances welcome clients with lower balances
for our Asset Management service.
Item 8: Methods of Analysis, Investment Strategies & Risk of Loss
Methods of Analysis.
We use the following methods of analysis in formulating our investment advice and/or managing client assets:
• Charting. In this type of technical analysis, we review charts of market and security activity in an attempt
to identify when the market is moving up or down and to estimate how long the trend may last and when
that trend might reverse.
SHERIDAN CAPITAL MANAGEMENT, LLC – NOVEMBER 2020
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• Fundamental Analysis. We attempt to measure the intrinsic value of a security by looking at economic
and financial factors (including the overall economy, industry conditions, and the financial condition and
management of the company itself) to determine if the company is underpriced (indicating it may be a
good time to buy) or overpriced (indicating it may be time to sell). Fundamental analysis does not attempt
to anticipate market movements. This presents a potential risk, as the price of a security can move up or
down along with the overall market regardless of the economic and financial factors considered in
evaluating the stock.
• Cyclical Analysis. In this type of technical analysis, we measure the movements of a particular stock
against the overall market in an attempt to predict the price movement of the security.
Investment Strategies We Use.
We use the following strategies in managing client accounts, provided that such strategies are appropriate to
the needs of the client and consistent with the client's investment objectives, risk tolerance, and time horizons,
among other considerations:
• Long-term purchases. When utilizing this strategy, we may purchase securities with the idea of holding
them for a relatively long time (typically held for at least a year). A risk in a long-term purchase strategy is
that by holding the security for this length of time, we may not take advantages of short-term gains that
could be profitable to a client.
• Cash & Cash Equivalents: Cash and cash equivalents generally refer to either United States dollars or
highly liquid short-term debt instruments such as, but not limited to, treasury bills, bank CD’s and
commercial paper. Generally, these assets are considered nonproductive and will be exposed to inflation
risk and considerable opportunity cost risk. Investments in cash and cash equivalents will generally return
less than the advisory fee charged by our firm. Our firm may recommend cash and cash equivalents as
part of our clients’ asset allocation when deemed appropriate and in their best interest. Our firm considers
cash and cash equivalents to be an asset class. Therefore, our firm assesses an advisory fee on cash and
cash equivalents unless indicated otherwise in writing.
•
Short-term purchases. When utilizing this strategy, we may also purchase securities with the idea of
selling them within a relatively short time (typically a year or less). We do this in an attempt to take
advantage of conditions that we believe will soon result in a price swing in the securities we purchase.
Risk of Loss.
Investing in securities involves risk of loss that clients should be prepared to bear. While the stock market may
increase and your account(s) could enjoy a gain, it is also possible that the stock market may decrease, and your
account(s) could suffer a loss. It is important that you understand the risks associated with investing in the
stock market, are appropriately diversified in your investments, and ask us any questions you may have.
SHERIDAN CAPITAL MANAGEMENT, LLC – NOVEMBER 2020
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Description of Material, Significant or Unusual Risks.
Our firm generally invests client cash balances in Schwab Bank Sweep Accounts, FDIC Insured Certificates of
Deposit, high-grade commercial paper and/or government backed debt instruments. Ultimately, our firm tries
to achieve the highest return on client cash balances through relatively low-risk conservative investments. In
most cases, at least a partial cash balance will be maintained in a money market account so that our firm may
debit advisory fees for our services related to our Asset Management service, as applicable.
• Capital Risk: Capital risk is one of the most basic, fundamental risks of investing; it is the risk that
you may lose 100% of your money. All investments carry some form of risk and the loss of capital is
generally a risk for any investment instrument.
• Company Risk: When investing in stock positions, there is always a certain level of company or
industry specific risk that is inherent in each investment. This is also referred to as unsystematic risk
and can be reduced through appropriate diversification. There is the risk that the company will
perform poorly or have its value reduced based on factors specific to the company or its industry. For
example, if a company’s employees go on strike or the company receives unfavorable media attention
for its actions, the value of the company may be reduced.
• Economic Risk: The prevailing economic environment is important to the health of all businesses.
Some companies, however, are more sensitive to changes in the domestic or global economy than
others. These types of companies are often referred to as cyclical businesses. Countries in which a large
portion of businesses are in cyclical industries are thus also very economically sensitive and carry a
higher amount of economic risk. If an investment is issued by a party located in a country that
experiences wide swings from an economic standpoint or in situations where certain elements of an
investment instrument are hinged on dealings in such countries, the investment instrument will
generally be subject to a higher level of economic risk.
• Equity (Stock) Market Risk: Common stocks are susceptible to general stock market fluctuations
and, volatile increases and decreases in value as market confidence in and perceptions of their issuers
change. If you held common stock, or common stock equivalents, of any given issuer, you would
generally be exposed to greater risk than if you held preferred stocks and debt obligations of the issuer.
• ETF & Mutual Fund Risk: When investing in an ETF or mutual fund, you will bear additional
expenses based on your pro rata share of the ETF’s or mutual fund’s operating expenses, including the
potential duplication of management fees. The risk of owning an ETF or mutual fund generally reflects
the risks of owning the underlying securities, the ETF, or mutual fund holds. Clients will also incur
brokerage costs when purchasing ETFs.
• Financial Risk: Financial risk is represented by internal disruptions within an investment or the issuer
of an investment that can lead to unfavorable performance of the investment. Examples of financial
risk can be found in cases like Enron or many of the dot com companies that were caught up in a
SHERIDAN CAPITAL MANAGEMENT, LLC – NOVEMBER 2020
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period of extraordinary market valuations that were not based on solid financial footings of the
companies.
• Fixed Income Securities Risk: Typically, the values of fixed-income securities change inversely with
prevailing interest rates. Therefore, a fundamental risk of fixed-income securities is interest rate risk,
which is the risk that their value will generally decline as prevailing interest rates rise, which may cause
your account value to likewise decrease, and vice versa. How specific fixed income securities may react
to changes in interest rates will depend on the specific characteristics of each security. Fixed-income
securities are also subject to credit risk, prepayment risk, valuation risk, and liquidity risk. Credit risk is
the chance that a bond issuer will fail to pay interest and principal in a timely manner, or that negative
perceptions of the issuer’s ability to make such payments will cause the price of a bond to decline.
•
Inflation Risk: Inflation risk involves the concern that in the future, your investment or proceeds
from your investment will not be worth what they are today. Throughout time, the prices of resources
and end-user products generally increase and thus, the same general goods and products today will
likely be more expensive in the future. The longer an investment is held, the greater the chance that
the proceeds from that investment will be worth less in the future than what they are today. Said
another way, a dollar tomorrow will likely get you less than what it can today.
•
Interest Rate Risk: Certain investments involve the payment of a fixed or variable rate of interest to
the investment holder. Once an investor has acquired or has acquired the rights to an investment that
pays a particular rate (fixed or variable) of interest, changes in overall interest rates in the market will
affect the value of the interest-paying investment(s) they hold. In general, changes in prevailing interest
rates in the market will have an inverse relationship to the value of existing, interest-paying investments.
In other words, as interest rates move up, the value of an instrument paying a particular rate (fixed or
variable) of interest will go down. The reverse is generally true as well.
• Legal/Regulatory Risk: Certain investments or the issuers of investments may be affected by
changes in state or federal laws or in the prevailing regulatory framework under which the investment
instrument or its issuer is regulated. Changes in the regulatory environment or tax laws can affect the
performance of certain investments or issuers of those investments and thus, can have a negative
impact on the overall performance of such investments.
• Manager Risk: There is always the possibility that poor security selection will cause your investments
to underperform relative to benchmarks or other funds with a similar investment objective.
• Market Risk: The value of your portfolio may decrease if the value of an individual company or
multiple companies in the portfolio decreases or if our belief about a company’s intrinsic worth is
incorrect. Further, regardless of how well individual companies perform, the value of your portfolio
could also decrease if there are deteriorating economic or market conditions. It is important to
understand that the value of your investment may fall, sometimes sharply, in response to changes in
the market, and you could lose money. Investment risks include price risk as may be observed by a
SHERIDAN CAPITAL MANAGEMENT, LLC – NOVEMBER 2020
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drop in a security’s price due to company specific events (e.g. earnings disappointment or downgrade
in the rating of a bond) or general market risk (e.g. such as a “bear” market when stock values fall in
general). For fixed-income securities, a period of rising interest rates could erode the value of a bond
since bond values generally fall as bond yields go up. Past performance is not a guarantee of future
returns.
• Strategy Risk: There is no guarantee that the investment strategies discussed herein will work under
all market conditions and each investor should evaluate his/her ability to maintain any investment
he/she is considering in light of his/her own investment time horizon. Investments are subject to risk,
including possible loss of principal.
Disciplinary Information.
Item 9:
There are no legal or disciplinary events that are material to the evaluation of our advisory business or the
integrity of our management.
Item 10: Other Financial Industry Activities & Affiliations
We have no other financial industry activities and affiliations to disclose.
Interest
in Client
Item 11: Code of Ethics, Participation, or
Transactions & Personal Trading
We recognize that the personal investment transactions of members and employees of our firm demand the
application of a high Code of Ethics and require that all such transactions be carried out in a way that does not
endanger the interest of any client.
At the same time, we believe that if investment goals are similar for clients and for members and employees of
our firm, it is logical and even desirable that there be common ownership of some securities.
Therefore, to prevent conflicts of interest, we have in place a set of procedures (including a pre-clearing
procedure) with respect to transactions effected by our members, officers, and employees for their personal
accounts. To monitor compliance with our personal trading policy, we have a quarterly securities transaction
reporting system for all our associates.
Furthermore, our firm has established a Code of Ethics which applies to all our associated persons. An
investment adviser is considered a fiduciary. As a fiduciary, it is an investment adviser’s responsibility to provide
fair and full disclosure of all material facts and to act solely in the best interest of each of our clients at all times.
We have a fiduciary duty to all clients. Our fiduciary duty is considered the core underlying principle for our
Code of Ethics which also includes Insider Trading and Personal Securities Transactions Policies and
Procedures. We require all our supervised persons to conduct business with the highest level of ethical
SHERIDAN CAPITAL MANAGEMENT, LLC – NOVEMBER 2020
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standards and to comply with all federal and state securities laws at all times. Upon employment or affiliation
and at least annually thereafter, all supervised persons will sign an acknowledgement that they have read,
understand, and agree to comply with our Code of Ethics.
Our firm and supervised persons must conduct business in an honest, ethical, and fair manner and avoid all
circumstances that might negatively affect or appear to affect our duty of complete loyalty to all clients. This
disclosure is provided to give all clients a summary of our Code of Ethics. However, if a client or a potential
client wishes to review our Code of Ethics in its entirety, a copy will be provided promptly upon request.
Related persons of our firm may buy or sell securities and other investments that are also recommended to
clients. To minimize this conflict of interest, our related persons will place client interests ahead of their own
interests and adhere to our firm’s Code of Ethics, a copy of which is available upon request.
Related persons of our firm may buy or sell securities for themselves at or about the same time they buy or sell
the same securities for client accounts. To minimize this conflict of interest, our related persons will place client
interests ahead of their own interests and adhere to our firm’s Code of Ethics, a copy of which is available upon
request. Further, our related persons will refrain from buying or selling the same securities within 48 hours of
buying or selling for our clients. If related persons’ accounts are included in a block equity trade, our related
persons will always trade personal accounts last.
Item 12: Brokerage Practices
Custodian & Brokers Used.
Our firm does not maintain custody of client assets (although our firm may be deemed to have custody of client
assets if give the authority to withdraw assets from client accounts. See Item 15 Custody, below). Client assets
must be maintained in an account at a “qualified custodian,” generally a broker-dealer or bank. Our firm
recommends that clients use the Schwab Advisor Services division of Charles Schwab & Co. Inc. (“Schwab”), a
FINRA-registered broker-dealer, member SIPC, as the qualified custodian. Our firm is independently owned
and operated, and not affiliated with Schwab. Schwab will hold client assets in a brokerage account and buy
and sell securities when instructed. While our firm recommends that clients use Schwab as custodian/broker,
clients will decide whether to do so and open an account with Schwab by entering into an account agreement
directly with them. Our firm does not open the account. Even though the account is maintained at Schwab,
our firm can still use other brokers to execute trades, as described in the next paragraph.
How Brokers/Custodians Are Selected.
Our firm seeks to recommend a custodian/broker who will hold client assets and execute transactions on terms
that are overall most advantageous when compared to other available providers and their services. A wide range
of factors are considered, including, but not limited to:
SHERIDAN CAPITAL MANAGEMENT, LLC – NOVEMBER 2020
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•
combination of transaction execution services along with asset custody services (generally without a
separate fee for custody)
•
capability to execute, clear and settle trades (buy and sell securities for client accounts)
•
capabilities to facilitate transfers and payments to and from accounts (wire transfers, check requests, bill
payment, etc.)
•
breadth of investment products made available (stocks, bonds, mutual funds, exchange traded funds
(ETFs), etc.)
•
availability of investment research and tools that assist in making investment decisions quality of services
•
competitiveness of the price of those services (commission rates, margin interest rates, other fees, etc.)
and willingness to negotiate them
•
reputation, financial strength and stability of the provider
•
prior service to our firm and our other clients
•
availability of other products and services that benefit our firm, as discussed below (see “Products &
Services Available from Schwab”)
Custody & Brokerage Costs.
Schwab generally does not charge a separate fee for custody services but is compensated by charging
commissions or other fees to clients on trades that are executed or that settle into the Schwab account. In
addition to commissions, Schwab charges a flat dollar amount as a “prime broker” or “trade away” fee for each
trade that our firm has executed by a different broker-dealer but where the securities bought or the funds from
the securities sold are deposited (settled) into a Schwab account. These fees are in addition to the commissions
or other compensation paid to the executing broker-dealer. Because of this, to minimize client trading costs,
our firm has Schwab execute most trades for the accounts.
Products & Services Available from Schwab.
Schwab Advisor Services is Schwab’s business serving independent investment advisory firms like our firm.
They provide our firm and clients with access to its institutional brokerage – trading, custody, reporting and
related services – many of which are not typically available to Schwab retail customers. Schwab also makes
available various support services. Some of those services help manage or administer our client accounts while
others help manage and grow our business. Schwab’s support services are generally available on an unsolicited
basis (our firm does not have to request them) and at no charge to our firm. The availability of Schwab’s
SHERIDAN CAPITAL MANAGEMENT, LLC – NOVEMBER 2020
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products and services is not based on the provision of particular investment advice, such as purchasing
particular securities for clients. Here is a more detailed description of Schwab’s support services:
Services that Benefit Clients.
Schwab’s institutional brokerage services include access to a broad range of investment products, execution of
securities transactions, and custody of client assets. The investment products available through Schwab include
some to which our firm might not otherwise have access or that would require a significantly higher minimum
initial investment by firm clients. Schwab’s services described in this paragraph generally benefit clients and
their accounts.
Services that May Not Directly Benefit Clients.
Schwab also makes available other products and services that benefit our firm but may not directly benefit
clients or their accounts. These products and services assist in managing and administering our client accounts.
They include investment research, both Schwab’s and that of third parties. This research may be used to service
all or some substantial number of client accounts, including accounts not maintained at Schwab. In addition to
investment research, Schwab also makes available software and other technology that:
•
provides access to client account data (such as duplicate trade confirmations and account statements);
•
facilitates trade execution and allocate aggregated trade orders for multiple client accounts;
•
provides pricing and other market data;
•
facilitates payment of our fees from our clients’ accounts; and
•
assists with back-office functions, recordkeeping and client reporting.
Services that Generally Benefit Only Our Firm
Schwab also offers other services intended to help manage and further develop our business enterprise. These
services include:
•
educational conferences and events
•
technology, compliance, legal, and business consulting;
•
publications and conferences on practice management and business succession; and
•
access to employee benefits providers, human capital consultants and insurance providers.
SHERIDAN CAPITAL MANAGEMENT, LLC – NOVEMBER 2020
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Schwab may provide some of these services itself. In other cases, Schwab will arrange for third-party vendors
to provide the services to our firm. Schwab may also discount or waive fees for some of these services or pay
all or a part of a third party’s fees. Schwab may also provide our firm with other benefits, such as occasional
business entertainment for our personnel.
Irrespective of direct or indirect benefits to our client through Schwab, our firm strives to enhance the client
experience, help clients reach their goals and put client interests before that of our firm or associated persons.
Our Interest in Schwab’s Services.
The availability of these services from Schwab benefits our firm because our firm does not have to produce or
purchase them. Our firm does not have to pay for these services, and they are not contingent upon committing
any specific amount of business to Schwab in trading commissions or assets in custody.
In light of our arrangements with Schwab, a conflict of interest exists as our firm may have incentive to require
that clients maintain their accounts with Schwab based on our interest in receiving Schwab’s services that
benefit our firm rather than based on client interest in receiving the best value in custody services and the most
favorable execution of transactions. As part of our fiduciary duty to our clients, our firm will endeavor at all
times to put the interests of our clients first. Clients should be aware, however, that the receipt of economic
benefits by our firm or our related persons creates a potential conflict of interest and may indirectly influence
our firm’s choice of Schwab as a custodial recommendation. Our firm examined this potential conflict of interest
when our firm chose to recommend Schwab and have determined that the recommendation is in the best interest
of our firm’s clients and satisfies our fiduciary obligations, including our duty to seek best execution.
In seeking best execution, the determinative factor is not the lowest possible cost, but whether the transaction
represents the best qualitative execution, taking into consideration the full range of a broker-dealer’s services,
including the value of research provided, execution capability, commission rates, and responsiveness. Although
our firm will seek competitive rates, to the benefit of all clients, our firm may not necessarily obtain the lowest
possible commission rates for specific client account transactions. Our firm believes that the selection of
Schwab as a custodian and broker is the best interest of our clients. It is primarily supported by the scope,
quality, and price of Schwab’s services, and not Schwab’s services that only benefit our firm.
Item 13: Review of Accounts
We review accounts on at least a quarterly basis for our Asset Management clients. The nature of these reviews
is to learn whether clients’ accounts are in line with their investment objectives, appropriately positioned based
on market conditions, and investment policies, if applicable. Conor Sheridan, Principal, conducts all reviews.
We provide a client letter and performance report to clients quarterly. Verbal reports to clients take place on
at least an annual basis when we contact clients who subscribe to our Asset Management service.
SHERIDAN CAPITAL MANAGEMENT, LLC – NOVEMBER 2020
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We may review client accounts more frequently than described above. Among the factors which may trigger
an off-cycle review are major market or economic events, the client’s life events including irregular cash needs,
requests by the client, etc.
Item 14: Client Referrals & Other Compensation
Schwab.
We receive an economic benefit from Schwab in the form of the support and services it makes available to us
and other independent investment advisors that have their clients maintain accounts at Schwab. These products
and services, how they benefit us, and the related conflicts of interest are described above (see Item 12 –
Brokerage Practices). The availability to us of Schwab’s products and services is not based on us giving
particular investment advice, such as buying particular securities for our clients.
Referral Fees.
In accordance with Rule 206 (4)-1 of the Investment Advisers Act of 1940, our firm does not provide cash or
non-cash compensation directly or indirectly to unaffiliated persons for testimonials or endorsements (which
include client referrals).
Item 15: Custody
If we have custody of client funds or securities and a qualified custodian as defined in SEC rule 206(4)-2 or
similar state rules (for example, a broker-dealer or bank) does not send account statements with respect to those
funds or securities directly to our clients, we must disclose that we have custody and explain the risks that you
will face because of this.
All our clients receive monthly account statements directly from their custodians. Upon opening an account
with a qualified custodian on a client's behalf, we promptly notify the client in writing of the qualified custodian's
contact information. If we decide to also send account statements to clients, such notice and account
statements include a legend that recommends that the client compare the account statements received from the
qualified custodian with those received from our firm.
Standing Letters of Authorization.
action letter (“Letter”) with respect to the Rule 206(4)
‐
‐2 (“Custody Rule”) under the
The SEC issued a no
Investment Advisers Act of 1940 (“Advisers Act”). The letter provided guidance on the Custody Rule as well
as clarified that an adviser who has the power to disburse client funds to a third party under a standing letter of
instruction (“SLOA”) is deemed to have custody. As such, our firm has adopted the following safeguards in
conjunction with our custodian, Schwab:
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• The client provides an instruction to the qualified custodian, in writing, that includes the client’s signature,
the third party’s name, and either the third party’s address or the third party’s account number at a
custodian to which the transfer should be directed.
• The client authorizes the investment adviser, in writing, either on the qualified custodian’s form or
separately, to direct transfers to the third party either on a specified schedule or from time to time.
• The client’s qualified custodian performs appropriate verification of the instruction, such as a signature
review or other method to verify the client’s authorization and provides a transfer of funds notice to the
client promptly after each transfer.
• The client has the ability to terminate or change the instruction to the client’s qualified custodian.
• The investment adviser has no authority or ability to designate or change the identity of the third party,
the address, or any other information about the third party contained in the client’s instruction.
• The investment adviser maintains records showing that the third party is not a related party of the
investment adviser or located at the same address as the investment adviser.
• The client’s qualified custodian sends the client, in writing, an initial notice confirming the instruction and
an annual notice reconfirming the instruction.
Investment Discretion
Item 16:
Our clients need to sign a discretionary investment advisory agreement with our firm for the management of
their account. This type of agreement only applies to our Asset Management clients. We do not take or exercise
discretion with respect to our other clients. By granting investment discretion, our firm is authorized to execute
securities transactions, determine which securities are bought and sold, and the total amount to be bought and
sold. Limitations may be imposed by the client in the form of specific constraints on any of these areas of
discretion with our firm’s written acknowledgement.
Item 17: Voting Client Securities
We do not and will not accept the proxy authority to vote client securities. Clients will receive proxies or other
solicitations directly from their custodian or a transfer agent. In the event that proxies are sent to our firm, we
will forward them on to you and ask the party who sent them to mail them directly to you in the future. Clients
may call, write, or email us to discuss questions they may have about particular proxy votes or other solicitations.
Financial Information
Item 18:
Our firm is not required to provide financial information in this Brochure because:
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• Our firm does not require the prepayment of more than $1,200 in fees when services cannot be rendered
within 6 months.
• Our firm does not take custody of client funds or securities.
• Our firm does not have a financial condition or commitment that impairs our ability to meet contractual
and fiduciary obligations to clients.
Our firm has never been the subject of a bankruptcy proceeding.
SHERIDAN CAPITAL MANAGEMENT, LLC – NOVEMBER 2020
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