Overview
- Headquarters
- Ventura, CA
- Total Firm Assets
- $141 million
- Average High-Net-Worth Client Portfolio Size
- $6.0 million
Fee Structure
Primary Fee Schedule (SHERMAN ASSET MANAGEMENT, INC. FORM ADV PART 2A)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | and above | 0.75% |
Minimum Annual Fee: $3,000
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $7,500 | 0.75% |
| $5 million | $37,500 | 0.75% |
| $10 million | $75,000 | 0.75% |
| $50 million | $375,000 | 0.75% |
| $100 million | $750,000 | 0.75% |
Clients
- High-Net-Worth Share of Firm Assets
- 72.02%
- Number of High-Net-Worth Clients
- 17
- Total Client Accounts
- 151
- Discretionary Accounts
- 151
Services Offered
Services: Financial Planning, Portfolio Management for Individuals, Portfolio Management for Pooled Investment Vehicles
Regulatory Filings
- SEC CRD Number
- 170861
Primary Brochure: SHERMAN ASSET MANAGEMENT, INC. FORM ADV PART 2A (2026-06-16)
View Document Text
Form ADV Part 2A
Investment Advisor Brochure
Item 1. Cover Page
Name of Registered Investment Advisor Sherman Asset Management, Inc.
Address
Phone Number
Website Address
E-mail Address
Date of Brochure as Last Revised
1500 Palma Dr., Suite 133, Ventura, CA 93003
(805) 530-5963
www.shermanassetmgmt.com
Roy@shermanassetmgmt.com
February 24, 2026
This Form ADV Part 2A (Investment Advisor Brochure) gives information about Sherman Asset
Management, Inc. and its business for the use of clients and prospective clients. If you have any
questions about the contents of this brochure, please contact Sherman Asset Management, Inc. using one
of the methods listed above. The information in this brochure has not been approved or verified by the
United States Securities and Exchange Commission (“SEC”) or by any state securities authority.
Registration is mandatory for all persons meeting the definition of investment advisor and does not imply
a certain level of skill or training.
Additional information about this firm is available on the SEC’s website at: www.adviserinfo.sec.gov.
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Item 2. Material Changes
The purpose of this section is to discuss only material changes since the last annual update of Sherman
Asset Management, Inc. Investment Advisor Brochure. The last annual update was February 14, 2025. If
you would like another copy of this Brochure, please download it from the SEC website at
www.adviserinfo.sec.gov or you may contact Sherman Asset Management, Inc. at (805) 655-5062 or at
Roy@shermanassetmgmt.com.
Summary of Material Changes:
•
•
•
•
•
Item 4 – Advisory Business – Updated to include language regarding SAM’s services performed on
behalf of a private fund.
Item 5 – Fees and Compensation – Updated to provide information regarding SAM’s fees associated
with its private fund investment management services and its removal of hourly financial planning fees
from its services.
Item 6 – Performance-Based-Fees and Side-By-Side Management – Updated to information regarding
SAM’s performance fees associated with its private fund investment management services, and conflicts
associated with side-by-side management.
Item 10 – Other Financial Activities and Affiliations – Updated to include disclosures and conflicts of
interest related to SAM’s private fund investment management services.
Item 14 – Client Referrals & Other Compensation – Updated to reflect the cancellation of its
arrangement for paying for client referrals.
Our previous version of Form ADV Part 2A was dated November 3, 2025. Our prospective clients are
strongly encouraged to read this brochure in its entirety prior to engaging SAM.
Delivery:
Within 120 days of SAM’s fiscal year-end SAM will deliver its annual Summary of Material Changes if
there have been material changes since the last annual updating amendment.
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Item 3. Table of Contents
Item 1. Cover Page ........................................................................................................................................... 1
Item 2. Material Changes ................................................................................................................................ 2
Item 3. Table of Contents ................................................................................................................................. 3
Item 4. Advisory Business ................................................................................................................................ 4
Item 5. Fees and Compensation ....................................................................................................................... 6
Item 6. Performance-Based Fees and Side-By-Side Management ............................................................... 9
Item 7. Types of Clients and Account Minimums ....................................................................................... 10
Item 8. Methods of Analysis, Investment Strategies, and Risk of Loss ..................................................... 10
Item 9. Disciplinary Information .................................................................................................................. 13
Item 10. Other Financial Industry Activities and Affiliations .................................................................... 13
Item 11. Code of Ethics, Participation or Interest in Client Transactions, and Personal Trading ......... 13
Item 12. Brokerage Practices ......................................................................................................................... 14
Item 13. Review of Accounts and Reports on Accounts .............................................................................. 15
Item 14. Client Referrals & Other Compensation ....................................................................................... 15
Item 15. Custody ............................................................................................................................................. 15
Item 16. Investment Discretion ..................................................................................................................... 17
Item 17. Voting Client Securities .................................................................................................................. 17
Item 18. Financial Information ..................................................................................................................... 17
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Item 4. Advisory Business
Advisory Firm
Sherman Asset Management, Inc. has been in business since February 2014. Roy Sherman is the founder
and President and has been in the financial services industry since 2014. Roy Sherman owns 100% of
Sherman Asset Management, Inc.
Advisory Services
Sherman Asset Management, Inc. (“SAM”) provides financial planning and asset management services
for individuals, trusts, and businesses. For prospective clients who do not require continuous supervisory
services SAM offers consulting arrangements for a negotiated fee based upon the scope of the
consultation.
As of December 31, 2025, Sherman Asset Management, Inc. has $140,759,518 of assets under
supervision on a discretionary basis.
Services are based on the individual needs of the client. An initial interview and data gathering
questionnaire is undertaken to determine the client's personal goals, investment objectives, and financial
resources, and to give the client the opportunity to impose reasonable restrictions on the management of
the account. Clients have the ability to leave standing instructions with the Investment Advisor
Representative (“IA Rep”) to refrain from investing in particular securities or types of securities, or
invest in limited amounts of securities.
Quarterly the IA Rep will notify the client in writing to contact the IA Rep if there have been any changes
in the client's financial situation or investment objectives, or to impose or modify account restrictions.
The IA Rep will contact or attempt to contact the client annually on these matters. It is the client's
responsibility to notify the IA Rep at any time there are changes. Clients may call in at any time during
normal business hours to discuss directly with the IA Rep about the client's account, financial situation, or
investment needs. Clients will receive from the custodian/brokerage firm timely confirmations and at
least quarterly statements containing a description of all transactions and all account activity. The client
will retain rights of ownership of all securities and funds in the account to the same extent as if the client
held the securities and funds outside the program.
Financial Planning Services
The goal of these services is to identify personal goals, investment objectives, and financial resources of
the client. Based upon the client interview, questionnaire, and client profile SAM will supply ongoing
recommendations to align the personal goals, investment objectives, and financial resources with one
another. The process of these services typically includes:
a. Understanding the client’s personal and financial circumstances;
b. Identifying and selecting goals;
c. Analyzing the client’s current course of action and potential alternative course(s) of action;
d. Developing recommendations
e. Presenting the recommendations
f. Assisting with the implementation of recommendations (if requested by the client); and/or
g. Monitoring progress and updating plan.
The client retains the sole responsibility for determining whether to implement any recommendations made
by SAM. There is no requirement that the client implement any recommendations through SAM. The client
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should understand that the recommendations represent a conflict of interest since SAM will receive fees,
compensation or other concessions for the performance of Asset Management Services (se below). The client
always has the right to select any advisory firm, insurance agency or representative to implement the advice
and recommendations provided by SAM and/or its IA Rep.
Asset Management Services
Asset Management Services entail the continuous discretionary management of the client’s investment
account(s). The client may elect to have all, a portion, or none of its investment accounts managed while
receiving Financial Planning Services.
As part of its SAM’s Asset Management Services, SAM will provide clients with reviews and analysis as
to annuities, life insurance, long-term personal care, and disability offerings through SS&C Advent
Insurance Marketplace (the “Marketplace”), which integrates DPL Financial Partners’ (“DPL’s”)1 fee-
only insurance technology platform. As part of the Service, SAM will evaluate commission-free products
believed to be in the client's best interest and open policies as may be needed. It will be at the client’s
discretion as to whether an annuity or insurance product is purchased or not. SAM will also leverage the
Marketplace’s custodial data feed to access enhanced insurance reporting within the platform. This
integration allows SAM to provide clients a complete financial picture with a full reconciliation of
accounts, including position and transaction data, fee calculations and robust reporting. SAM does not
receive any monetary compensation or other incentive from the Marketplace or DPL for participating in
the Marketplace or for recommending their products to clients. However, as a fee-only investment
adviser, SAM charges for this Service as a percentage of assets under management as further disclosed in
Item 5 below.
Affiliated Pooled Investment Vehicles
SAM provides discretionary investment management services to an affiliated pooled investment vehicle,
Signal 7 Tactical Sentiment Fund LP (the “Fund”). Signal 7 Capital Management LLC (“S7CM”), an
affiliate of SAM, serves as the general partner with respect to the Fund and SAM serves as the investment
manager with respect to the Fund.
Interests in the Fund typically will be offered and made available primarily to applicable advisory clients of
SAM (subject to suitability and eligibility determinations and requirements), but interests in the Fund may
also be offered or made available to other persons and entities (including non-advisory clients) in the sole
discretion of the S7CM.
Interests in the Fund are privately offered only to eligible clients and other investors pursuant to exemptions
under the Securities Act of 1933, as amended, and the regulations promulgated thereunder, and other
applicable securities laws. The Fund is not registered as an investment company pursuant to or in accordance
with one or more specific exclusions from the definition of investment company under the Investment
Company Act of 1940, as amended.
SAM recommends investments in the Fund to certain of its advisory clients and such clients may elect to
subscribe for interests in the Fund. SAM faces various conflicts of interest in connection with making such
1 DPL is an unaffiliated third-party that provides commission-free annuity and insurance products. DPL is licensed as an
insurance producer. Its representatives are also licensed as insurance producers, appointed as insurance agents of the insurers
offering their products through the platform, and registered representatives of The Leaders Group, Inc., an unaffiliated SEC-
registered broker-dealer and FINRA member.
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recommendations to clients. See Item 6, Item 8 and Item 10.
As a matter of practice, a private placement memorandum or a similar offering document with respect to
each Fund typically will be provided or made available to prospective investors in such Fund, which
generally includes various disclosures and information regarding the Fund, the investment objective and
strategies of such Fund and other matters. Prospective investors should review the information and
disclosures set forth in the applicable offering documents of a Fund for detailed information regarding such
Fund, and any disclosures or information set forth in this Brochure.
The Fund is managed in accordance with the investment objectives, policies, strategies, guidelines and
limitations set forth in the applicable private placement memorandum, limited partnership agreement and
other governing documents of the Fund.
Investors generally are not permitted to impose restrictions or limitations on the management or operations
of the Fund. Notwithstanding the foregoing, S7CM may enter into side-letter agreements or similar
arrangements with one or more investors in the Fund that have the effect of establishing rights under, or
altering, modifying, waiving or supplementing the terms of, the governing documents of the Fund in respect
of such investor(s). Among other things, these agreements may entitle an investor in a Fund to lower fees,
information or transparency rights, most favored nations status, notification rights, rights or terms necessary
or advisable in light of particular legal, regulatory or public policy considerations of or related to an investor
and/or other preferential rights and terms. Any rights established or any terms of the governing documents of
such applicable Fund altered or supplemented in or by a side-letter or similar arrangement with an investor
will govern solely with respect to such investor notwithstanding any other provision of the governing
documents of such applicable Fund related thereto.
Item 5. Fees and Compensation
Financial Planning
SAM generally charges a fixed fee for its financial planning services (“FP Fee”). SAM’s fees vary and are
dependent upon the scope and complexity of the requested services and are specified as part of the client’s
agreement. These rates can be negotiated based on the sole discretion of SAM.
Clients receiving “one-time” services are generally assessed a fixed fee. Generally, rates range from
$1,000 to $10,000 on a fixed fee basis. Fifty percent (50%) of such fee shall be paid in advance; and the
remaining 50% shall be paid at the time of delivery of the plan. Client understands that the “one-time”
Planning relationship will terminate upon delivery of a written financial plan to Client.
Payment methods for FP Fees may include direct debiting of the client’s custodial accounts or automated
clearing house (“ACH”), or credit card payments. SAM will recommend which payment method is most
advisable for the client based upon the client’s circumstances. For ACH and credit card payment, SAM
utilizes the services of an unaffiliated third-party vendor for the collection of financial planning fees. At
SAM’s sole discretion, a client’s financial planning agreement may be amended to increase or lower
SAM’s FP fees.
Asset Management Services
For the performance of its Asset Management Services, SAM shall receive an annualized percentage of
assets under management (“AUM Fee”). The AUM Fee is assessed at a flat rate of seventy-five basis
points (0.75%) of the Client’s assets under management (“AUM”) held in the Client’s Account(s),
including cash and cash equivalents. Such AUM Fee assessed will be subject to a three-thousand-dollar
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($3,000) annual minimum.
For clients who have elected to engage SAM for both Financial Planning Services and Asset
Management Services, SAM shall receive an AUM Fee of 0.75% of the Client’s AUM held in the
Client’s Account(s), including cash and cash equivalents. The client is still charged a one-time financial
planning fee at the beginning of the relationship, whether or not they choose to engage SAM for Asset
Management Services. At SAM’s sole discretion, a client’s agreement may be amended to increase or
lower the AUM Fee.
Certain “legacy clients” will have a fee schedule and/or billing practices that differ from those disclosed
herein. Legacy clients are those clients that had a pre-existing arrangement with an investment adviser
representative before the investment adviser representative became registered with SAM.
AUM Fee is payable quarterly, in arrears. The first AUM Fee payment is assessed and due at the end of
the first calendar quarter following the Effective Date and will be assessed pro rata in the event the
Agreement is executed at any time other than the first day of the current calendar quarter. If the
minimum fee applies during the first quarter then the minimum fee will also be calculated on a pro rata
basis. For example (if there are 62 business days in a calendar quarter and the account was managed for
31 business days then the minimum fee would be $375 (One-quarter of the minimum annual fee of
($750) multiplied by 31 divided by 62). Subsequent AUM Fee payments are due and will be assessed on
the first day after the end of each calendar quarter based on the average daily value of the Account(s)’
AUM during that quarter.
The average daily balance for each account is determined by calculating the total dollar value for every
business day during the previous quarter. All account balances for the previous quarter are then added
together and divided by the number of business days in the quarter. The fee is then calculated by
multiplying the average daily balance of the account by 18.75 basis points (e.g., one-fourth of the annual
rate of 0.75%). Market value is determined by looking at the quarter-end Net Asset Value (“NAV”) of the
Client’s accounts. In determining the NAV, SAM typically utilizes the “trade date” (i.e., the day securities
are bought) as opposed to the settlement date (i.e., the date securities settle within the Client’s Account)
for valuation purposes. The NAV is provided to the Company by “Black Diamond” a management
software program which pulls its data from the Client’s custodian. Should the NAV provided by Black
Diamond differ from the NAV specified by the Client’s custodian, the Company will utilize the NAV
provided by Black Diamond for billing purposes. In limited circumstances, when required by the record
keeper or custodian, the market value of the Client’s account on the last day of the billing period shall be
used to calculate the AUM Fee.
In the event SAM’s services are terminated mid-quarter, any owed fees are immediately due, and any
paid, unearned fees will be promptly refunded to the Client. The number of days the Account was
managed during the quarter until termination is used to determine the percentage of the management fee
earned (based on the total number of business days in the quarter). These fees are still subject to the
account minimum multiplied by the number of days in the quarter prior to termination.
The AUM Fee will be deducted from the client’s account by the custodian as soon as practicable
following the end of each applicable period. At times, if requested by the client and in SAM’s sole
discretion, SAM will invoice the client directly for fees as opposed to debiting the client’s account. The
custodian will provide quarterly account statements to the client that will show all disbursements for the
custodian account, including the amount of the advisory fees. If advisory fees are deducted from client
accounts SAM will deliver a separate statement to the client and custodian indicating the amount of the
deduction attributable to advisory fees. It is the client’s responsibility to verify the accuracy of the fee
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calculation. The custodian will not determine whether the fee is properly calculated.
These fees are for advisory services only and do not include any transaction fees or commissions, which
may be charged separately by the broker/dealer custodial firm. See the section heading Brokerage
Practices for more information.
If the account does not contain sufficient funds to pay advisory fees, SAM reserves the right to sell or
redeem securities in sufficient amounts to pay advisory fees.
Fees are not collected for services to be performed more than six months in advance.
Advisory services similar to those offered by this advisor, may be found elsewhere at lower rates.
In addition to fees paid for advisory services with respect to clients' investments in mutual funds and
exchange traded funds (“Investment Funds”), clients pay additional fees on the Investment Funds because
the Investment Funds also pay advisory and/or management fees to an investment advisor.
Financial Planning and Asset Management Services will continue until either party terminates the
advisory agreement on seven (7) days written notice.
If termination occurs prior to the end of a calendar quarter, the client will be invoiced for fees due on a
pro-rata basis.
The advisory agreement contains a pre-dispute arbitration clause. The client understands that the
agreement to arbitrate does not constitute a waiver of the right to seek a judicial forum where such a
waiver would be void under the federal securities laws. Arbitration is final and binding on the parties.
Fund Fees and Expenses
SAM and its affiliates generally are entitled to receive management fees and carried interest distributions
(and reimbursement of expenses) from the Fund, which fees ultimately are borne by the applicable investors
in such Fund. If a client of SAM elects to invest in a Fund, such client will be subject to the management
fees and carried interest distributions payable to SAM and its affiliates with respect to such Fund and such
fees will be in addition to, and separate and apart from, the advisory and other fees payable by such client
pursuant to its investment advisory agreement with SAM. As a result, SAM has an incentive to recommend
investments in the Fund to SAM clients. Information regarding the management fees and carried interest
distributions applicable to the Fund is set forth in the applicable offering and governing documents of such
Fund and the information set forth below is qualified in its entirety by the information in the applicable
offering and governing documents:
A. Fund Management Fees
With respect to the Fund, SAM generally is entitled to receive a monthly management fee,
calculated at an annual rate of 1.00% (0.0833333% per month), of the Fund’s assets under
management, which is comprised of the total amount in each investor’s capital account. Each
investor in a Fund generally bears its allocable share of the management fee payable by such
Fund. Management fees with respect to the Fund generally are payable to SAM monthly in
arrears. The management fees with respect to any investor in a Fund may be waived, reduced or
calculated differently, and the right of SAM to receive the management fees may be assigned to
any person.
B. Fund Expenses
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Subject to the terms and conditions set forth in the applicable governing documents, the Fund is
generally responsible and reimburses its general partner, SAM and their respective affiliates for its
own expenses, including, but not limited to: (i) management fees; (ii) all general investment
expenses (i.e., exchange commissions and expenses, brokerage commissions, research expenses,
data processing costs and expenses, bank service fees, interest expenses, borrowing charges,
custodial expenses, outsourced risk management advisory and software, investment-related
consultants and travel costs that are research-related and other investment expenses); (iii) all
administrative, legal, accounting, auditing, record-keeping, tax form preparation, compliance, and
consulting costs and expenses; (iv) all fees, costs and expenses related to middle office operations
which may include daily reconciliation of cash, cost, positions, and valuations; (v) fees, costs, and
expenses of third-party service providers that provide such services; (vi) costs and expenses
associated with preparing investor communications, printing, and mailing costs; (vii) insurance
costs and expenses (e.g., for the assets of the Fund, D&O, E&O); (viii) marketing and syndication
expenses; (ix) taxes and other governmental charges; (x) governmental licensing, filing, and
exemption fees (including Blue Sky filing fees); (xi) indemnification obligations; (xii) all
expenses (including reasonable attorneys’ fees) incurred in connection with any threatened,
pending, or anticipated litigation, U.S. Internal Revenue Service (“IRS”) examination or audit, or
similar audit or examination by any state or local taxing authority, or other legal proceeding; (xiii)
organizational expenses; and (xiv) any extraordinary expenses.
Item 6. Performance-Based Fees and Side-By-Side Management
SAM regularly recommends investments in the Fund to certain advisory clients. By investing in the Fund, a
client generally will become subject to additional fees (in the form of management fees) payable to SAM
and its affiliates by or with respect to such Fund. As a result of the potential for these additional fees, SAM
has a financial incentive to recommend investments in the Fund to its advisory clients and any such
recommendation involves a conflict of interest. Additionally, performance-based allocations could motivate
SAM and other persons to make investment decisions (or recommend investments) that are riskier or more
speculative than would be the case if these arrangements were not in effect. S7CM may receive a
performance-based allocation of 20% based on the Fund’s investment gains. This performance allocation is
only earned if: (i) the Fund’s net return is greater than 8%; and (ii) the Fund’s value for a particular
investor’s account is higher than its previous highest value after accounting for past performance allocations.
In other words, the S7CM only earns performance-based compensation when the Fund both exceeds the 8%
return threshold and achieves a new high in value for that investor’s account. The method of calculating
performance-based compensation arrangements raises potential conflicts of interest with respect to the
management and disposition of investments, including the sequence of dispositions.
To address these conflicts, SAM provides up-front disclosures regarding such compensation conflicts of
interest to prospective investors and clients in the offering and governing documents of the fund.
Additionally, SAM and its employees are mindful of the fiduciary duties owed to all advisory clients. The
Fund provides disclosures regarding material risk factors and conflicts of interest to all prospective investors
and each investor is responsible for determining whether to subscribe for interests in the Fund.
Side-by-side management of an account that may pay a performance fee with other accounts can in some
circumstances create conflicts of interest. For example, an adviser that receives a performance fee for one
account might have an incentive to devote more attention to investment decisions for that account, allocate
more favorable investment opportunities to that account, and/or take greater investment risks in that account.
In practice, SAM seeks to avoid favoring any single account, including an account paying a performance fee,
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over other accounts. SAM periodically reviews and compares the performance of client accounts managed
under similar strategies to seek to ensure that any material dispersion is attributable to reasonable causes
without favoring particular accounts over the long term. As a control, SAM has adopted a policy pursuant to
which it seeks to allocate investment opportunities among advisory clients, including its Fund, in a fair and
equitable manner, bearing in mind, among other things, the size, investment objectives, mandate or policies,
risk tolerance, return targets, projected hold periods, diversification considerations, permissible and preferred
asset classes, and liquidity needs of each advisory client. SAM’s policies prohibit the allocation of
investment opportunities based on anticipated compensation to SAM. Each advisory client typically has its
own investment guidelines, governing agreements, and geographical and industry focus that must be taken
into account when making investment allocation determinations. Final allocation decisions are under the
purview of SAM.
Item 7. Types of Clients and Account Minimums
SAM provides advisory services to individuals, pension and profit sharing plans, trusts, estates, and
business entities.
There is no minimum account size for Asset Management Services, however, SAM charges a minimum
fee of $3,000 annual fee (or $750 per quarter).
To invest in the Fund managed by SAM, each investor generally is required to certify that it is, among other
things, a “qualified purchaser”, as such terms are defined under applicable U.S. securities laws. In general,
the minimum initial capital commitment for an investor in the Fund will be $250,000, or such lesser amount
accepted by the Fund’s general partner in its discretion.
Item 8. Methods of Analysis, Investment Strategies, and Risk of Loss
SAM uses asset allocation strategies for portfolio management, as well as tactical shifts based upon the
analysis of recent price movements in ETFs and/or individual stocks.
While there is risk in all investments, some carry a greater degree of risk or higher costs. There is no
guarantee that the investment strategy selected for the client will result in the client’s goals being met, nor
is there any guarantee of profit or protection from loss. For those investments sold by prospectus, clients
should read the prospectus in full.
Securities markets fluctuate substantially over time. All investments in securities include a risk of loss of
money invested (principal) and any unrealized profits (i.e., profits in the account that have not been
liquidated, sometimes called “paper profits”). In addition, as recent global and domestic economic events
have indicated, performance of any investment is not guaranteed. As a result, there is a risk of loss of the
assets SAM manages that is out of its control. SAM cannot guarantee any level of performance or that
clients will not experience a loss of account assets.
SAM does not represent, warrant, or imply that the services or methods of analysis used by SAM can or
will predict future results. Further, no promises or assumptions can be made that the advisory services
offered by SAM will provide a better return than other investment strategies.
Varied fluctuations in the price of investments are a normal characteristic of securities markets due to a
variety of influences.
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SAM is disclosing those risks and opportunities for tactical shifts in client portfolios.
• By timing the buys and sells, SAM endeavors to control the risks. Timing the markets has its own
set of risks.
• There are tax consequences for short-term trading wherein capital gains are taxed as ordinary
income.
• The tactics, in execution, may include a non-diversified approach.
• The tactics are based upon statistical back-testing, which does not guarantee future investment
results.
• The tactics involve frequent trading which can erode performance through increased transaction
costs and frictional costs of trading in markets.
There are certain additional risks associated with the securities recommended and strategies utilized by
SAM including, among others:
• Market Risk – Either the stock market as a whole, or the value of an individual company, goes
down resulting in a decrease in the value of client investments. This is also referred to as
systemic risk.
• Sector Risk – The chance that significant problems will affect a particular sector, or that
returns from that sector will trail returns from the overall stock market. Daily fluctuations in
specific market sectors are often more extreme than fluctuations in the overall market.
• Non-Diversification Risk – The risk of focusing investments in a small number of issuers,
industries or foreign currencies, including being more susceptible to risks associated with a
single economic, political or regulatory occurrence than a more diversified portfolio might be.
• Equity (stock) Market Risk – Common stocks are susceptible to general stock market
fluctuations and to volatile increases and decreases in value as market confidence in and
perceptions of their issuers change. If client held common stock, or common stock
equivalents, of any given issuer, client would generally be exposed to greater risk than if
client held preferred stocks and debt obligations of the issuer.
•
• Fixed Income Risk – When investing in bonds, there is the risk that the issuer will default on
the bond and be unable to make payments. Further, individuals who depend on set amounts of
periodically paid income face the risk that inflation will erode their spending power. Fixed-
income investors receive set, regular payments that face the same inflation risk.
Interest Rate Risk – The chance that prices of fixed income securities will decline because of
rising interest rates. Similarly, the income from fixed income securities may decline because
of falling interest rates.
• Reinvestment Risk – The risk that interest and principal payments from a bond will be
reinvested at a lower yield than that received on the original bond. During periods of declining
interest rates, bond payments may be invested at lower rates; during periods of rising rates,
bond payments may be invested at higher rates.
• Management Risk – Client’s investment with the Firm varies with the success and failure of
the investment strategies, research, analysis and determination of portfolio securities. If the
investment strategies do not produce the expected returns, the value of the investment will
decrease.
• Opportunity Cost Risk – The risk that an investor may forego profits or returns from other
investments.
• Margin Risk - When purchasing securities, the securities may be paid for in full, or it is
possible to borrow part of the purchase price from the client’s account custodian or clearing
firm. If borrowing funds in connection with the client account, the client will be required to
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open a margin account, which will be carried by the clearing firm. The securities purchased in
such an account are the clearing firm’s collateral for its loan to the client. If those securities in
a margin account decline in value, the value of the collateral supporting this loan also
declines, and as a result, the brokerage firm is required to take action in order to maintain the
necessary level of equity in the account. The brokerage firm may issue a margin call and/or
sell other assets in your account. It is important that each client fully understand the risks
involved in trading securities on margin, which are applicable to any margin account that
clients maintain. These risks include the following: (i) the client can lose more funds than
deposited in the margin account; (ii) the account custodian or clearing firm can force the sale
of securities or other assets in the account; (iii) the account custodian or clearing firm can sell
the client’s securities or other assets without contacting the client; (iv) the client is not entitled
to choose which securities or other assets in the margin account may be liquidated or sold to
meet a margin call; (v) the account custodian or clearing firm may move securities held in a
cash account to the margin account and pledge the transferred securities; (vi) the account
custodian or clearing firm can increase its “house” maintenance margin requirements at any
time and they are not required to provide the client advance written notice; and/or (vii) the
client is not entitled to an extension of time on a margin call.
• Options Risk - Below are some of the main risks associated with investing in options:
o When writing covered call options to produce income for a client’s account, there may
be times when the underlying stock is “called” (call option contract exercised or
assigned) by the investor that purchased the call option. That means the client would be
required to sell the underlying security at the exercise (pre-determined) price to that
investor.
o Clients may be required to open a margin account in order to invest in options, which
carries additional risks (see above for details) and could result in margin interest costs
to the client.
o Option positions may be adversely affected by company specific issues (the issuer of
the underlying security) which may include but are not limited to bankruptcy,
insolvency, failing to file with regulatory bodies, being delisted, having trading halted
or suspended, corporate reorganizations, asset sales, spin offs, stock splits, mergers and
acquisitions. In addition, market related actions, political issues, and economic issues
may adversely affect the option market. These factors could restrict, halt, suspend, or
terminate option positions written (sold) or purchased.
o Changes in value of the option may not correlate with the underlying security, and the
account could lose more than principal amount invested.
o Options involve risk and are not suitable for all clients. Therefore, a client should read
the option disclosure document, “Characteristics and Risks of Standardized Options”,
which can be obtained from any exchange on which options are traded, at
www.optionsclearing.com, or by calling 1-888- OPTIONS, or by contacting your
broker/custodian.
• Private Fund Investments - An investment in the Fund involves a high degree of risk,
including the risk that the entire amount invested may be lost. The Fund invests in securities
and other financial instruments using strategies and investment techniques with significant
risk characteristics. No guarantee or representation is made that the Fund’s program will be
successful. The Fund’s investment program may utilize investment techniques, the use of
which can, in certain circumstances, maximize the adverse impact to which the Fund may be
subject.
• Valuation Risks - SAM may make or recommend investments to Fund clients in companies that are
not traded on a recognized securities exchange (“Private Investments”). All securities and assets for
which there is no trading market will be assigned such value as S7CM may in good faith determine.
Some of the Fund’s positions may be difficult to value. The uncertain and fluctuating nature of the
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valuations of such positions means that the value determined by S7CM may, from time to time,
materially misstate actual and/or realizable value. There can be no assurance that these valuations
will be accurate, despite forming the basis on which investors invest in or withdraw from the Fund
(as well as the basis for Performance Allocation calculations).
• Performance Allocation to the General Partner - S7CM is entitled to receive a Performance
Allocation, based upon the net capital appreciation, if any, allocated to the Fund investors’ capital
account. The performance allocation may create an incentive for SAM to make investments that are
riskier or more speculative than would be the case if such arrangement were not in effect. In addition,
because the performance allocation is calculated on a basis which includes unrealized appreciation of
the Fund’s assets, it may be greater than if such compensation were based solely on realized gains.
The foregoing risks do not purport to be a complete description of all the risks associated with SAM’s
investment advisory and fund management services.
Item 9. Disciplinary Information
An investment advisor must disclose material facts about any legal or disciplinary event that is material to
a client’s evaluation of the advisory business or of the integrity of its management personnel. SAM does
not have any disclosure items.
Item 10. Other Financial Industry Activities and Affiliations
To the extent SAM determines in its sole discretion that investment in the Fund is suitable and appropriate
for clients, subject to the applicable eligibility requirements of such Fund, a conflict of interest exists in that
SAM and its affiliates generally are entitled to receive management fees and carried interest distributions
and reimbursement of expenses from or with respect to the Fund (payable at the Fund level), which
ultimately are borne by the investors in such Fund. In light of these additional fees, SAM has a financial
incentive to recommend investments in the Fund to its advisory clients. Further, as discussed above,
principals and executive officers of SAM, are, among other entities, the owners of S7CM, a private fund
manager that serves as the general partner of, and provides other services to, the Fund. Activities on behalf
of S7CM and its clients will take up a portion of the principal’s business time. Additionally, because the
principals have financial interests in S7CM, the Fund and SAM, the principals and others associated with
SAM have financial incentive to recommend that SAM clients invest in the Fund as opposed to other pooled
investment vehicles for which neither SAM nor its principals receive any remuneration. To address such
conflicts, SAM provides full and fair disclosure to its clients. SAM and the principals additionally are
mindful of the fiduciary duties they owe to all of their advisory clients. Additionally, to subscribe for an
interest in the Fund, each investor will be required to complete and execute various subscription documents,
pursuant to which it will, among other things, acknowledge, consent and agree to various applicable actual
or potential conflicts of interest that are or may be applicable with respect to such Fund (including SAM’s
recommendation of investments in the Fund to advisory clients).
Neither SAM nor any of its management persons are registered, or have an application pending to
register, as a broker-dealer or a registered representative of a broker-dealer. Further, neither SAM nor its
management persons are registered, or have an application pending to register, as a futures commission
merchant, commodity pool operator, commodity trading advisor or an associated person of the foregoing
entities. Moreover, SAM does not have any relationship or arrangement that is material to its advisory
business or to its clients. SAM does not recommend or select other investment advisers for clients in
exchange for compensation from those advisers.
Item 11. Code of Ethics, Participation or Interest in Client Transactions, and Personal Trading
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Code of Ethics
SAM maintains a Code of Ethics. The Code of Ethics sets forth standards of conduct expected of
advisory personnel; requires compliance with federal securities laws; and, addresses conflicts that arise
from personal trading by advisory personnel. Clients may request a copy of the Code of Ethics.
Personal Trading
At times SAM and/or its IA Rep will take positions in the same securities as clients, and we will try to
avoid conflicts with clients. The firm and its IA Rep will generally be “last in” and “last out” for the
trading day when trading occurs in close proximity to client trades. We will not violate our fiduciary
responsibilities to our clients. SAM and/or its IA Rep will participate in block trades with clients, and
will also participate on a pro rata basis for partial fills, but only if clients receive fair and equitable
treatment. Scalping (trading shortly ahead of clients) is prohibited. Should a conflict occur because of
materiality (i.e. a thinly traded stock), disclosure will be made to the client(s) at the time of trading.
Incidental trading not deemed to be a conflict (i.e. a purchase or sale which is minimal in relation to the
total outstanding value, and as such would have negligible effect on the market price), would not be
disclosed at the time of trading.
Item 12. Brokerage Practices
Selection or Recommendation of Broker/Dealers
For SAM’s Asset Management Services it is required that clients implement trades and maintain custody
of assets through Charles Schwab. The selection is made on the discount rates, execution services, and
technology available to the client. Clients may pay transaction fees to Charles Schwab for trades
executed. Charles Schwab provides clients with consolidated statements. A complete commission
schedule is published at https://www.schwab.com/pricing for Charles Schwab.
SAM is not affiliated with Charles Schwab. The IA Rep of the firm is not a registered representative of
Charles Schwab and does not receive any commissions or fees from recommending these services.
As discussed in Item 4 above, SAM provides clients access to commission-free annuity products through
DPL, which negotiates commission-free annuity and insurance products with participating insurance
companies on their platform. These products are offered through DPL Financial Partners’ broker-dealer, The
Leaders Group, Inc., a member of FINRA/SIPC, and an independent, unaffiliated SEC-registered broker-
dealer.
Soft Dollar Practices
Not applicable.
Client Referrals from Brokers
Not applicable.
Directed Brokerage
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SAM does not allow clients to direct brokerage to broker-dealers other than the custodians typically used
by the firm for trade execution. Not all advisers require clients to direct brokerage to the brokerage firm
typically used by the adviser. As discussed below, the firm has a fiduciary duty to seek best execution and
act in the clients’ best interests.
Trade Aggregation
SAM uses the trade aggregation services offered by custodians recommended by the firm. Neither SAM
nor its clients pay additional fees for trade aggregation services.
Item 13. Review of Accounts and Reports on Accounts
Reviews
SAM monitors the individual investments under Asset Management Services each business day.
Portfolio performance is reviewed on a quarterly basis at a minimum. SAM supervisory service program
clients a portfolio review meeting on an annual basis at a minimum.
The account reviews are performed by the client’s IA Rep. The Chief Compliance Officer monitors the
portfolios for investment objectives and other supervisory review.
Reports
All clients receive standard account statements from its custodian. Asset Management Services clients
may access their performance as of the last business day at any time.
With respect to the Fund, SAM or an affiliate provides investors in such Fund with periodic account
statements, annual financial statements audited by the independent public accounting firm of such Fund,
Schedules K-1 and other tax information and reports reasonably requested by investors from time to time.
SAM or an affiliate may from time to time provide or furnish other reports, statements, information and
notices to investors in the Fund.
Item 14. Client Referrals & Other Compensation
Referral Fees Paid
The firm does not directly or indirectly compensate any person who is not a supervised person for client
referrals.
Referral Fees Received
Neither SAM nor its related persons have any arrangement, oral or in writing, where it is paid cash by or
receives some economic benefit (including commissions, equipment, or non-research services) from a non-
client in connection with giving advice to clients or directly.
Item 15. Custody
Pursuant to applicable regulations, the firm is deemed to have “constructive custody” of client funds
because it has the authority and ability to debit fees directly from the accounts of those clients receiving
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services. Additionally, certain clients have, and could in the future, sign a Standing Letter of
Authorization (“SLOA”) that gives SAM the authority to transfer funds to a third-party as directed by the
client in the SLOA. This is also deemed to give SAM custody. Custody is defined as any legal or actual
ability by the firm to withdraw client funds or securities. Firms with deemed custody must take the
following steps:
• Ensure clients’ managed assets are maintained by a qualified custodian;
• Have a reasonable belief, after due inquiry, that the qualified custodian will deliver an account
statement directly to the client at least quarterly;
• Confirm that account statements from the custodian contain all transactions that took place in
the client’s account during the period covered and reflect the deduction of advisory fees; and
• Obtain a surprise audit by an independent accountant on the clients’ accounts for which the
advisory firm is deemed to have custody.
However, the rules governing the direct debit of client fees and SLOAs exempts SAM from the surprise
audit rules if certain conditions (in addition to steps 1 through 3 above) are met. Those conditions are as
follows:
• When debiting fees from client accounts, SAM must receive written authorization from clients
•
permitting advisory fees to be deducted from the client’s account.
In the case of SLOAs, SAM must: (i) confirm that the name and address of the third party is
included in the SLOA, (ii) document that the third-party receiving the transfer is not related to
the firm, and (iii) ensure that certain requirements are being performed by the qualified
custodian.
The qualified custodian that is selected by a client maintains actual physical custody of client assets.
Client account statements from custodians will be sent directly to each client to the email or postal
mailing address that is provided to the qualified custodian selected by the client. Clients are encouraged to
compare information provided in reports or statements received by SAM with the account statements
received from their custodian for accuracy. In addition, clients should understand that it is their
responsibility, not the custodian’s, to ensure that the fee calculation is correct.
If client funds or securities are inadvertently received by SAM, they will be returned to the sender
immediately, or as soon as practical.
SAM encourages clients to raise any questions to the firm about the custody, safety or security of their
assets. The custodians SAM does business with will send you independent account statements listing your
account balance(s), transaction history and any fee debits or other fees taken out of your account.
SAM maintains custody for certain client accounts and is engaged with an independent accountant to
provide a surprise audit annually.
The Fund has entered into a prime brokerage agreement with Interactive Brokers LLC to serve as the Fund’s
prime broker who will clear (generally on the basis of payment against delivery) the securities transactions
for the Fund. Pursuant to the terms of the prime brokerage agreement, the services provided by the Fund’s
prime broker(s) may include the provision to the Fund of custody, margin financing, clearing, settlement,
stock borrowing and non-U.S. exchange facilities. SAM, in its sole discretion, may change custodians, or
change or add prime brokers without notice to investors. Securities transactions are executed by brokers
selected by SAM in its sole discretion and without the consent of the Fund.
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In placing any portfolio transactions, SAM will seek to obtain the best execution for the Fund, taking into
account the following factors: (i) the ability to effect prompt and reliable executions at favorable prices
(including the applicable dealer spread or commission, if any); (ii) the operational efficiency with which
transactions are effected, taking into account the size of order and difficulty of execution; (iii) the financial
strength, integrity and stability of the broker; (iv) the quality, comprehensiveness and frequency of available
research services considered to be of value; and (v) the competitiveness of commission rates in comparison
with other brokers satisfying S7CM’s other selection criteria.
We encourage our Clients to raise any questions with us about the custody, safety or security of their assets.
The custodians we do business with will send you independent account statements listing your account
balance(s), transaction history and any fee debits or other fees taken out of your account.
Item 16. Investment Discretion
SAM maintains full discretion under a limited power of attorney as to the securities and amount of
securities.
SAM will not have authority to withdraw funds or to take custody of client funds or securities, other than
under the terms of the Fee Payment Authorization clause in the Advisory Agreement with the client.
Clients will use Charles Schwab’s form(s) to designate SAM with limited agent authority, which does not
allow fee payment authorization, or with full agent authority, which does allow fee payment
authorization.
Item 17. Voting Client Securities
SAM does not vote proxies. It is the client's responsibility to vote proxies. Clients will receive proxy
materials directly from the custodian. Questions about proxies may be made via the contact information
on the cover page. Further, SAM typically does not advise or act for clients with respect to any legal
matters, including bankruptcies and class actions, for the securities held in clients’ accounts.
Item 18. Financial Information
SAM does not require or solicit prepayment of more than $1,200 in fees per client, six months or more in
advance and therefore is not required to provide, and has not provided, a balance sheet. SAM does not
have any financial commitments that impair its ability to meet contractual and fiduciary obligations to
clients, and has not been the subject of a bankruptcy proceeding.
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Additional Brochure: SHERMAN ASSET MANAGEMENT, INC. FORM ADV PART 2B (2026-06-16)
View Document Text
Form ADV Part 2B
Brochure Supplement
Cover Page
Name of Supervised Person/IA Rep
Address
Phone Number
Date of Brochure as Last Revised
Roy Sherman
1500 Palma Dr., Suite 133, Ventura, CA 93003
(805) 530-5963
February 24, 2026
Name of Registered Investment Advisor Sherman Asset Management, Inc.
Address
Phone Number
Website Address
1500 Palma Dr., Suite 133, Ventura, CA 93003
(805) 530-5963
www.shermanassetmgmt.com
This Brochure Supplement provides information about Roy Sherman that supplements the Sherman Asset
Management, Inc. brochure. You should have received a copy of that brochure. Please contact Roy
Sherman, Chief Compliance Officer at (805) 655-5062 or Roy@shermanassetmgmt.com if you did not
receive Sherman Asset Management’s brochure or if you have any questions about the contents of this
supplement. Additional information about Roy Sherman is available on the SEC’s website at:
www.adviserinfo.sec.gov
1
Educational Background and Business Experience
Roy Sherman, CFA, CFP®
Education and Business Background
Name:
Year of Birth: 1987
Education: Agoura High School, Agoura Hills, CA
Graduated 2005
California State University, Channel Islands, Camarillo, CA
B.A. in Psychology, Graduated 2009
California Lutheran University, Thousand Oaks, CA
MBA in Financial Planning, Graduated 2011
Professional Designations:
Business:
CFA® charterholder
A CFA charterholder is an investment management professional who is dedicated to
shaping and upholding the highest professional standards, cultivating strong and fair
investment markets, and putting investors’ interests first. CFA charterholders must pass 3
examinations, complete 4 years qualified work experience in investment decision making,
and agree to adhere to the CFA Institute Code of Ethics and Standards of Professional
Conduct.
CERTIFIED FINANCIAL PLANNERTM
A CERTIFIED FINANCIAL PLANNERTM is a financial planning professional who must
hold a bachelor’s degree, complete a CFP Board-accepted program of study in personal
financial planning, pass an examination, earn 6,000 hours of experience, and adhere to the
high standards of ethics and practice outlined by the CFP Board in its Code of Ethics and
Standards of Conduct
Crimson Insurance Services, Westlake Village, CA, Executive Vice President
January 2012 to December 2022
Topanga Reinsurance, Westlake Village, CA, Executive Vice President
January 2012 to December 2022
Time Realty Investments, Santa Monica, CA, Assistant to the Owner
January 2011 to January 2012
Disciplinary Information
An investment advisor and its supervised persons (IA Reps) must disclose material facts about any legal
or disciplinary event that is material to a client’s evaluation of the advisory business or of the integrity of
the IA Rep. Roy Sherman does not have any disclosure items.
Other Business Activities
Roy Sherman has no other business activities.
Additional Compensation
Roy Sherman does not have any arrangement, oral or in writing, where he is paid cash by or receives
some economic benefit (including commissions, equipment, or non-research services) from a non-client in
connection with giving advice to clients or directly.
2
Supervision
Roy Sherman is the President and Chief Compliance Officer. As such, Roy Sherman is responsible for all
advice provided to clients.
Requirements for State-Registered Advisors
Sherman Asset Management is registered with the SEC, not a state. No response is required for this
section.
3