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Form ADV Part 2A
Investment Advisor Brochure
Item 1: Cover Page
This Form ADV Part 2A (Investment Advisor Brochure) provides information about the qualifications and
business practices of Signature Estate & Investment Advisors, LLC (SEIA).
If you have any questions about the contents of this brochure, please contact us at 310-712-2323 or
operations@seia.com. The information in this brochure has not been approved or verified by the United
States Securities and Exchange Commission (“SEC”) or by any state securities authority. SEIA is an SEC
registered investment adviser; however, such registration does not imply any certain level of skill or
training.
Additional information about SEIA also is available on the SEC’s website at: www.adviserinfo.sec.gov.
Date of Brochure: October 14, 2025
HEADQUARTERS
2121 AVENUE OF THE STARS
SUITE 1600
LOS ANGELES, CA 90067
TELEPHONE 310.712.2323
FACSIMILE 310.712.2345
WWW.SEIA.COM
Securities offered through Signature Estate Securities, LLC member FINRA/SIPC. Investment advisory services offered through SEIA, LLC.
Material Changes to
Investment Advisor Brochure
Item 2: Material Changes
The purpose of this section is to discuss only material changes since the last annual update of the SEIA
Investment Advisor Brochure. The date of the last annual update was March 27, 2025.
1. Item 4 was updated to include information related to the AssetMark Platform Wrap Fee Program
2. Item 5 was updated to include fee information related to the AssetMark Platform Wrap Fee
Program
3. Item 8 was updated to include strategy information related to the AssetMark Platform Wrap Fee
Program
4. Item 10 was updated to include conflicts related to operational and service agreements between
SEIA and SMM
5. Item 12 was updated to reflect the brokerage practices related to the AssetMark Platform Wrap Fee
Program
Please review the full document SEIA ADV 2A for further information associated with this these changes.
Delivery:
Within 120 days of our fiscal year end, which is December 31, we will deliver our annual Summary of
Material Changes. SEIA will provide you with a new Brochure as necessary based on changes or new
request SEIA’s Brochure by contacting 800-723-5115,
information at any time. You can
operations@seia.com or on our website, www.seia.com. The Brochure will be provided free of charge.
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Item 3: Table of Contents
Item 1: Cover Page ......................................................................................................................................... 1
Contents
Item 2: Material Changes ............................................................................................................................... 2
Item 3: Table of Contents ............................................................................................................................... 3
Item 4: Advisory Business .............................................................................................................................. 4
Item 5: Fees and Compensation ................................................................................................................... 11
Item 6: Performance-Based Fees and Side-By-Side Management ................................................................. 19
Item 7: Types of Clients ................................................................................................................................ 19
Item 8: Methods of Analysis, Investment Strategies And Risk of Loss ........................................................... 20
Item 9: Disciplinary Information ................................................................................................................... 26
Item 10: Other Financial Industry Activities and Affiliations ......................................................................... 26
Item 11: Code of Ethics, Participation, or Interest in Client Transactions & Personal Trading ........................ 28
Item 12: Brokerage Practices ........................................................................................................................ 29
Item 13: Review of Accounts ........................................................................................................................ 36
Item 14: Client Referrals & Other Compensation .......................................................................................... 37
Item 15: Custody .......................................................................................................................................... 40
Item 16: Investment Discretion .................................................................................................................... 41
Item 17: Voting Client Securities ................................................................................................................... 42
Item 18: Financial Information ..................................................................................................................... 42
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Item 4: Advisory Business
Advisory Firm
Signature Estate & Investment Advisors, LLC® ("SEIA") has been providing Investment Advisory Services
since 1997. The firm is a Registered Investment Advisor under the Investment Advisers Act of 1940. SEIA is
wholly owned by SEIA Holdings, LLC. Ownership of SEIA Holdings, LLC is primarily held by a combination of
employees and investors through Reverence Capital Partners, Advisor Group Holdings and SEIA
Management, LLC.
As of December 31, 2024, SEIA has $17,378,023,123 of assets under management on a non-discretionary
basis and $1,348,622,393 assets under management on a discretionary basis.
Advisory Services
Clients work with their personal Investment Advisor Representative (“Financial Advisor”/ “Advisor”) to
determine the appropriate Wealth Management Service to match the client’s need.
• Signature Elite
• Signature Allocation Series
• Signature Target Strategies
• Signature Advisor Managed Portfolios
• Financial Planning (Modular & Comprehensive financial planning) • Investment Consulting
• Retirement Plan Consulting
Signature Elite
SEIA provides investment management services under a program called Signature Elite. Signature Elite is a
six-step investment management process designed to assist clients with their financial goals and
objectives.
Implement strategic plan; • Rebalance and monitor portfolio;
• Determine the investor’s needs and objectives;
• Assess risk tolerance and investor suitability;
• Review asset allocation;
•
• Report the results.
Signature Elite is a non-discretionary service. Prior to making changes, the Financial Advisor will make a
recommendation for client approval. If approved, the Financial Advisor will place the transaction. The
portfolio is monitored on a continuous basis.
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Services are based on the individual needs of the client. An initial interview and data gathering
questionnaire are undertaken to determine the client’s financial situation and investment objectives.
When reviewing the asset allocation with clients, the Financial Advisor may recommend stocks, bonds,
open-end mutual funds, closed-end mutual funds, exchange traded funds (“ETFs”), exchange traded notes
(“ETNs”), unit investment trusts, bank certificates of deposit, preferred stocks, options, structured
products, hedge funds and/or private placements.
SEIA may also recommend portion(s) of the portfolio to a Third-Party Money Manager. The Third-Party
Money Manager will supervise that portion of the portfolio on a discretionary basis.
The advice provided by SEIA under Signature Elite is limited to the security types and strategies mentioned
above. The client may impose reasonable restrictions on the management of the account. Restrictions are
subject to the Advisor’s acceptance.
In instances where clients have variable annuities in their accounts at custodians where we are able to
provide advisory services, SEIA will monitor the annuity, review allocations with clients, make
recommendations to clients, and implement approved trading recommendations.
At least quarterly, SEIA will notify the client in writing to contact their Financial Advisor if there have been
any changes in the client’s financial situation, investment objectives or to impose or modify account
restrictions. The Financial Advisor will contact or attempt to contact the client annually on these matters.
It is the client’s responsibility to notify the Financial Advisor any time there are changes. Clients may call in
at any time during normal business hours to discuss directly with the Financial Advisor about the client’s
account, financial situation, or investment needs.
A qualified custodian maintains client funds and securities in a separate account for Client under Client’s
name. The client will retain rights of ownership of all securities and funds in the account to the same extent
as if the client held the securities and funds outside SEIA. Clients will receive from the custodian timely
confirmations and at least quarterly statements containing a description of all transactions and all account
activity. In addition to custodial statements, SEIA sends quarterly reports to clients.
Signature Allocation Series
SEIA provides investment management services under a program called Signature Allocation Series (SAS).
SAS is a six-step investment management process designed to assist clients with their financial goals and
objectives. SAS uses the same six-step process used in Signature Elite.
SAS is a discretionary service. The portfolio is supervised (monitored) on a continuous basis by SEIA’s
Investment Committee. The Investment Committee will rebalance the portfolio within the asset allocation
range as needed, without contacting the client. SEIA will have the limited power of attorney to select
securities to be bought and sold (subject to the restrictions in the Investment Policy Statement), and the
quantities. When reviewing the asset allocation with clients, clients will work with their Financial Advisor
to create an Investment Policy Statement that will identify the asset allocation classes, investment styles,
and other guidelines.
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Services are based on the individual needs of the client. An initial interview and data gathering
questionnaire are undertaken to determine the client’s financial situation and investment objectives. SAS
accounts may use stocks, bonds, open-end mutual funds, closed-end mutual funds, exchange traded funds
(“ETFs”), exchange traded notes (“ETNs”), unit investment trusts, bank certificates of deposit, preferred
stocks, options, structured products, hedge funds and/or private placements. The advice provided by SEIA
under SAS is limited to the security types mentioned above. The client is given the opportunity to impose
reasonable restrictions on the management of the account. Buy/Sell restrictions must be symbol specific.
The security must have a symbol and be listed on an exchange. A buy/sell restriction cannot be based on
an idea, CUSIP, fund family, theme, bond or company name. The client is responsible for updating all
buy/sell restriction instructions as necessary for situations including but not limited to conversions, symbol
changes or any other activity where the specific instructions SEIA has on file no longer accurately
represents the instructions. Buy/sell restrictions are subject to the manager’s acceptance.
At least quarterly, SEIA will notify the client in writing to contact the Financial Advisor if there have been
any changes in the client’s financial situation, investment objectives or to impose or modify account
restrictions. SEIA will contact or attempt to contact the client annually on these matters. It is the client’s
responsibility to notify the Financial Advisor any time there are changes. Clients may call in at any time
during normal business hours to discuss directly with their Financial Advisor about the client’s account,
financial situation, or investment needs.
A qualified custodian maintains client funds and securities in a separate account for Client under Client’s
name. The client will retain rights of ownership of all securities and funds in the account to the same extent
as if the client held the securities and funds outside SEIA. Clients will receive from the custodian/brokerage
firm timely confirmations and at least quarterly statements containing a description of all transactions and
all account activity. In addition to custodial statements, SEIA sends quarterly reports to clients.
SAS Platforms
SAS consists of eight model platforms (“S1, S2, S3, S4, S4+, N1, N2, & NTF”) with multiple asset classes,
investment styles and vehicles. Each platform employs different investment vehicles according to the chart
below. The Investment Policy Statement will indicate which platform is used as the base model, which can
be further customized based on client need.
Exchange
Traded Products Mutual Funds
Individual
Bonds
Individual
Stocks
S-Series
Platform
S1
X
S2
X
X
S3
X
X
X
S4
X
X
X
X
S4+
X
X
X
X
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No
Fee
Transaction
Mutual Funds
NTF
Platform
N1
No Transaction Fee
Exchange Traded Products
X
N2
X
X
NTF
X
Signature Targeted Strategies
SEIA provides investment management services under a program called Signature Targeted Strategies
(“STS”). STS is an investment management process designed to target specific investment objectives or
themes.
STS is a discretionary service. The portfolio is supervised (monitored) on a continuous basis by SEIA’s
Investment Committee. The Investment Committee will rebalance or trade the account as needed, without
contacting the client. STS accounts may use stocks, bonds, open-end mutual funds, closed-end mutual
funds, exchange traded funds (“ETFs”), exchange traded notes (“ETNs”), unit investment trusts, bank
certificates of deposit, preferred stocks, options, structured products, hedge funds and/or private
placements. SEIA will have the limited power of attorney to hire and fire sub-managers, select securities
to be bought and sold, and the quantities (subject to the restrictions in the Investment Policy Statement).
The advice provided by SEIA under STS is limited to the security types mentioned above.
Services are based on the individual needs of the client pursuant to the theme as stated in the Investment
Policy Statement. An initial interview and data gathering questionnaire are undertaken to determine the
client’s financial situation and investment objectives. STS employs an active allocation approach that will
use a combination of the security types mentioned above and sub-managers to target the specific
investment objective or theme as stated in the Investment Policy Statement. The client is given the
opportunity to impose reasonable restrictions on the management of the account. Buy / Sell restrictions
must be symbol specific. The security must have a symbol and be listed on an exchange. A buy / sell
restriction cannot be based on an idea, CUSIP, fund family, theme, bond or company name. The client is
responsible for updating all buy / sell restriction instructions as necessary for situations including but not
limited to conversions, symbol changes or any other activity where the specific instructions SEIA has on file
no longer accurately represents the instructions. Buy / sell restrictions are subject to the manager’s
acceptance. Targeted Strategies are designed to be a part of, or supplement to, and not a substitute for, an
overall well-diversified investment portfolio.
At least quarterly, SEIA will notify the client in writing to contact their Financial Advisor if there have been
any changes in the client’s financial situation, investment objectives or to impose or modify account
restrictions. The Financial Advisor will contact or attempt to contact the client annually on these matters.
It is the client’s responsibility to notify the Financial Advisor any time there are changes. Clients may call in
at any time during normal business hours to discuss directly with the Financial Advisor about the client’s
account, financial situation, or investment needs.
A qualified custodian maintains client funds and securities in a separate account, for the Client, under
Client’s name. The client will retain rights of ownership of all securities and funds in the account to the
same extent as if the client held the securities and funds outside SEIA. Clients will receive from the
custodian/brokerage firm timely confirmations and at least quarterly statements containing a description
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of all transactions and all account activity. In addition to custodial statements, SEIA sends quarterly reports
to clients.
Signature Advisor Managed Portfolios
Signature Advisor Managed Portfolios (“AMP”) is a multifaceted discretionary account program that
utilizes third party technology platforms (“Technology Platforms”)to implement portfolio management
services to enable SEIA to provide additional investment management options to its clients. The AMP
program includes an investment supervisory process based on Client needs, objectives, and risk tolerance.
Clients enrolled in the AMP program expressly authorize SEIA to select the Technology Platform to provide
certain managed portfolio services. SEIA from time to time will use third party service providers to enable
SEIA to provide certain services for clients. These Technology Platforms provide such services as Separately
Managed Accounts Program (“SMA”), Fund Strategist Portfolios Program (“FSP”), and the Unified Managed
Account Program (“UMA”). Through the AMP program SEIA is also enabled to provide Tax Overlay, Impact
Overlay, and Tax Management services.
AssetMark Platform
SEIA has an arrangement with AssetMark, Inc. (“AssetMark”), which sponsors a wrap fee program providing an asset
allocation and account management platform (the “AssetMark Platform”). SEIA works with appropriate clients to
design tactically managed investment solutions on the AssetMark Platform, using SEIA’s proprietary tactical asset
allocation methodology. Portfolios may consist of mutual funds, exchange-traded funds (ETFs), individual equities,
and other listed securities. SEIA recommends portfolio allocations based on its understanding of each client’s
financial circumstances, investment goals, anticipated needs, time horizon, risk tolerance, and return objectives.
SEIA generally requires a minimum of $100,000 of investable assets for participation in the AssetMark Platform,
though this minimum may be waived at SEIA’s discretion.
SEIA participates in the AssetMark Platform under the Advisor Model, meaning SEIA remains the client’s investment
adviser and is responsible for portfolio construction, ongoing supervision, and client relationship management.
AssetMark acts as the wrap program sponsor and provides the technology platform, manager access, and custodial
services.
Client assets are typically held at AssetMark Trust as custodian unless otherwise agreed by SEIA and the client. SEIA
is not affiliated with AssetMark Trust. Clients who participate in the AssetMark Platform will enter into a separate
agreement directly with AssetMark.
In connection with its services on the AssetMark Platform, SEIA is granted limited discretionary authority which
includes authority to select the identity and amount of securities to be bought or sold for your benefit and risk. Our
discretion will be exercised in accordance with your stated investment objectives. You may provide us with written
investment guidelines or restrictions to limit our discretionary authority, or we may develop an investment policy
statement or similar document with you.
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Financial Planning
SEIA provides two levels of "Financial Planning." Each level of financial planning includes a review of the
client's current financial position, stated goals and objectives.
1. Modular financial planning is based on a single area of concern for a client i.e. retirement,
investments, estate, or other single client goals. The client’s Financial Advisor may deliver a written
plan or provide verbal consultations.
2. Comprehensive financial planning is based on integrating and assessing the client’s entire financial
picture. This is a written plan that may or may not include stress testing.
Both modular and comprehensive planning are one-time engagements unless otherwise specified.
Some comprehensive financial plans can include an online wealth management portal that allows the
client to consolidate and view financial data to include banking accounts, bills, insurance, and investment
accounts. The client monitors the wealth management portal and makes online updates to the data. SEIA
personnel do not have access to client online login and password information for their financial accounts.
This portal provides real-time access to net worth updates, consolidated investment analysis, financial goal
progress, and account aggregation.
On-Going financial planning provides the client with on-going services from SEIA. This can be an initial
written plan and ongoing verbal consultations or just ongoing verbal advice. SEIA uses best efforts to meet
with the client to make updates to the client’s financials and goals on an annual basis. SEIA will perform an
annual Financial Plan review. The On-Going planning service requires that the client also engage SEIA for
one of the investment management services (Elite, SAS, or STS).
Investment Consulting
SEIA manages investment accounts under a program called "Investment Consulting." Investment
Consulting is a non-discretionary service. Investment Consulting utilizes a six-step investment process
designed to assist clients with their financial goals and objectives. Investment Consulting uses the same
six-step process used in Signature Elite. In contrast to services provided under “Signature Elite,” the
investment consulting portfolio is reviewed on a quarterly basis, rather than monitored on a continuous
basis. Clients must approve the initial asset allocation and approve any subsequent investment
recommendations. If client approves the recommendation, the Financial Advisor will place the transaction.
The client may impose reasonable restrictions on the management of the account. Restrictions are subject
to the Advisor’s acceptance.
Retirement Plan Consulting
SEIA Financial Advisors can provide services to retirement plans (“Plans”) under a program called
Retirement Plan Consulting. The plan sponsor (or the responsible plan fiduciary if that person is not the
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plan sponsor) executes SEIA’s Engagement Agreement on behalf of the Plan with SEIA, to designate, among
other things, the services it will receive from SEIA. Services can be provided for a one-time limited
engagement, or as on-going services.
Services may include development of an Investment Policy Statement (“IPS”) for the Plan; investment
recommendations about asset classes, investment alternatives, and the selection of investment options;
and performance monitoring. SEIA will recommend an investment fund product or model portfolio
meeting the definition of a Qualified Default Investment Alternative (“QDIA”) as defined in the Pension
Protection Act. SEIA provides non-discretionary investment advice only. The Plan retains the sole final
decision-making authority to accept or reject the non-discretionary advice or recommendations delivered
by SEIA. Services are delivered with respect to the particular needs of each Plan and its participants, for
the purpose of providing retirement income, based on generally accepted investment theories and
prevailing investment industry standards. In providing the aforementioned services, SEIA is acting as a
fiduciary with respect to the Plan under the Employee Retirement Income Security Act of 1974 (“ERISA”),
the federal law governing retirement plans.
Services may also include financial education of Plan participants about investments generally or Plan
investment options but are not rendered by SEIA as individualized investment advice for any particular
participant. Services may include general assistance with group enrollment meetings for employees, or
plan-level consulting services such as fee and expense evaluation, vendor analysis or general support for
plan design features. In general, for these services detailed in this paragraph, SEIA is not acting as a
fiduciary to the Plan under ERISA.
Ancillary Services
Seminars: SEIA provides seminar services. These seminars may include presentations on current events,
economic trends and cycles, market cycles, investment fundamentals, financial products, equities, fixed
income, alternative investments, and/or financial planning strategies. A fee is not charged to those in
attendance.
Third-Party Money Managers and Promoter Arrangements: SEIA makes referrals to Third-Party Money
Managers (other Registered Investment Advisors) to manage client assets for which SEIA will receive a
Promoter’s Fee. SEIA will gather suitability information on behalf of the firm that will be responsible for
managing the portfolio. Accounts referred to Third-Party Money Managers are subject to their terms and
conditions.
SEIA has entered into a Promoter’s Agreement with Signature Intelligent Portfolios, LLC (“SIP”). SIP is an
online investment advisory platform that automatically trades and rebalances client portfolios. SIP has full
investment discretion. SIP’s Form ADV Part 2A is given to clients and prospective clients and contains
specific details about its Investment Advisor qualifications and services. For additional information about
SIP, please see SIP’s Form ADV Part 2A. This arrangement is described in further detail below under Other
Financial Industry Activities and Affiliations.
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SEIA offers Envestnet’s proprietary mutual fund and ETF programs. SEIA acts as a Promoter in connection
with offering these programs to clients for which SEIA receives a Promoter’s fee. For additional information
about these programs, please see Envestnet’s Form ADV Part 2A.
SEIA has entered into Promoter Agreements with other Registered Investment Advisers (“RIAs”). SEIA will
act as a money manager service provider to clients introduced by other RIAs and the RIA’s associated
persons through these Promoter arrangements. Under a Promoter arrangement, SEIA will be responsible
for ensuring all normal account opening documentation is completed by the client. SEIA will be responsible
for managing the client’s portfolio under these arrangements. See Section 14 below for additional
information.
SEIA has access to third party money managers at both Schwab & Fidelity. The client is under no obligation
to use the services of the other account manager(s) or Advisor(s) that are recommended. See the
Brokerage Practices section for further disclosures on these accounts.
Use of Artificial Intelligence
SEIA leverages artificial intelligence tools to enhance the efficiency and accuracy of our advisory process.
This technology supports, but does not replace, the professional judgment of our advisors. All AI generated
outputs are reviewed by SEIA. We maintain oversight and security measures, including third-party audits,
to safeguard client data processed through these systems. Clients may request additional details about our
use of AI technology.
Item 5: Fees and Compensation
Fees for Advisory Services
Signature Elite, Signature Allocation Series & Signature Targeted Strategies Fees
Fees for Signature Elite, Signature Allocation Series & Signature Targeted Strategies (together known as
“Investment Management”) are computed at an annualized percentage of assets under management
including cash balances, accrued interest and dividends.
The actual fee for any portfolio is negotiated based on the unique objectives of each client, the complexity
of the investment plan, types of assets held in the account, and other factors. Fees are negotiable and may
be a flat fee rate, a tiered fee rate or breakpoint fee rate: 1) A flat fee rate would charge a single fee for all
assets in the portfolio 2) A tiered fee rate would charge a different fee for assets at each level and 3) a
breakpoint fee rate would charge a reduced fee on all assets depending on where the portfolio falls in the
fee schedule. The negotiated (actual) fee may be more or less than the ranges reflected in the fee schedule.
The specific negotiated fee applicable to each client or client account will be stated in the Engagement
Agreement.
Fees are payable quarterly in arrears. Fees begin accruing when accounts become linked to us or when
funded. To allow for additional account setups, transfers, final strategy discussions, etc., at our discretion,
SEIA can delay or waive the first quarter fees. The first payment is assessed and due at the end of the first
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calendar quarter and will be assessed pro rata in the event the Agreement is executed at any time other
than the first day of the current calendar quarter. Subsequent payments are due and will be assessed on
the first day after the end of each calendar quarter based on the value of the account assets as of the close
of business on the last business day of that quarter. Fees may be waived, at our discretion, on the value of
large deposits made shortly before the end of the quarter. The client, via their Advisor, must submit the
request to the SEIA billing department to have the fee waived which will be reviewed on a case-by-case
basis.
The client is encouraged to review and verify the accuracy of all fees charged. In the event of a billing
discrepancy, SEIA is committed to taking prompt corrective action. If an overbilling is identified, SEIA will
promptly refund the client, including interest, for up to two years of overcharged fees. In the case of
underbilling, SEIA will rectify the billing moving forward without seeking to collect the undercharged
amount from the client. Exceptions to this policy may be considered on a case-by-case basis, subject to
approval by the Chief Compliance Officer (CCO) and President.
The fees described above are for investment management services only and do not include other types of
fees that will be incurred in connection with SEIA investment management services. See “Brokerage
Practices” below for further details.
SEIA makes recommendations to Third-Party Money Managers. Third party money managers will bill the
client directly for their services. Those fees are not included in SEIA’s fee (see additional detail in the sub-
section for Third-Party Money Manager Fees).
In some cases, where two or more clients have a nexus, the two households may be eligible for their
Investment Management assets to be viewed in conjunction with another client’s Investment
Management assets (“Householding”) for the purposes of meeting a higher tier or breakpoint. For
purposes of fee billing, your AUM can be aggregated based on the value of all Account(s) associated with
Client’s immediate family, defined as spouses, life partners, siblings, parents, children, grandparents and
other related persons or entities (collectively, a “household”). The purpose of household portfolios is to
group together accounts that have a “nexus.” This means a tie, bond, link, connection or interconnection
as relating to investment, financial or estate planning. The firm will not automatically group households.
Client can submit request for household grouping by contacting their Advisor.
AssetMark Platform
Fees and compensation for using the AssetMark Platform, are provided in more detail in the AssetMark
Platform or Referral Disclosure Brochure. The Client Billing Authorization will also state the fee applicable
to your account.
The fees applicable to each Account on the AssetMark Platform will include:
1. Financial Advisor Fee,
2. AssetMark‘s Platform Fee, which includes any Strategist or Manager Fee, as applicable, and most
custody fees.
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Other fees for special services may also be charged. The Client should consider all applicable fees.
The standard programfee schedule for the AssetMark Platform is as follows:
Clients pay an annual investment advisory fee which is payable in advance of each calendar quarter. The
advisory fee is a percentage based on the fair market value of the total assets under management
(including accrued interest and dividends) within each client account at the end of the preceding quarter.
The initial advisory fee in the first quarter of the client engagement shall be prorated from the inception
date to the end of the first quarter. In addition, upon termination of the agreement with SEIA or should
SEIA no longer manage one or more of a client’s accounts, the client will be provided a refund of any pre-
paid unearned advisory fees.
The advisory fee for each client account is calculated by AssetMark, along with AssetMark’s Platform Fee
(“Platform Fee”)and then deducted from the client account(s) by the custodian. The total fee charged to
clients by AssetMark will include the SEIA Advisory Fee and the AssetMark Platform Fee. The AssetMark
Platform Fee is a wrap fee and includes payment for administrative, custodial and brokerage services.
AssetMark remits SEIA its advisory fee once the total fee has been deducted. Clients shall receive
independent account statements from the custodian no less frequently than quarterly, which reflect,
among other things, the advisory fees withdrawn from each account.
The Platform Fee and SEIA’s advisory fee applicable to each client account on the AssetMark Platform will
be set forth in the Client Billing Disclosure a client receives each time an Account is established on the
Platform. The AssetMark Platform Wrap Fee Disclosure Brochure contains additional information and
disclosures regarding fees and should be fully reviewed by clients.
A client’s advisory representative receives part of the SEIA advisory fee, which creates a conflict of interest
by incentivizing themto recommend the AssetMark Platform over other programs or services. According
to the fee schedule, the firm receives between .95% and 1.95% and the investment advisor representatives
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receive approximately 40% of the advisory fee SEIA receives. To mitigate this conflict, SEIA and our
representatives have a fiduciary duty to act solely in your best interest including when advising on
investment programs and fee arrangements. SEIA clients should understand they may receive comparable
services from other investment advisors and pay fees that are higher or lower than those under the
Program.
The billing procedures for AssetMark, the total fee to be charged, as well as more details regarding the
client’s billing cycle, are outlined in AssetMark’s Platform Wrap Fee Disclosure Brochure and their separate
client services agreement entered into by clients. SEIA provides clients with a copy of AssetMark’s Platform
Wrap Fee Program Brochure) which details, among other things, the fees to be paid to AssetMark.
Billing Fees:
The advisory fee a client pays will not exceed the maximum rate of 2.0% as stated in the client's
Engagement Agreement and shown in the fee grid.
“Equity/Blended” Portfolio Fees
Though the actual fee for any portfolio is negotiated based on the unique objectives of each client, the
complexity of the investment plan, types of assets held in the account, and other factors, the table below
shows the fee ranges generally charged at certain dollar
levels for Investment Management
“Equity/Blended” portfolios.
- $ 999,999
- $2,499,999
- $4,999,999
- $9,999,999
Equity/Blended
0.90 - 1.50%
0.70 - 1.30%
0.60 - 1.20%
0.50 - 1.10%
negotiable
Portfolio Value Between
$ 250,000
$1,000,000
$2,500,000
$5,000,000
$10,000,000 and above
For Investment Management (“Equity/Blended” portfolios), the recommended minimum Household
Portfolio (aggregate of all accounts in the same household) size to establish is generally $250,000.
“Fixed-Income” Portfolio Fees
Though the actual fee for any portfolio is negotiated based on the unique objectives of each client, the
complexity of the investment plan, types of assets held in the account, and other factors, the table below
shows the fee ranges generally charged at certain dollar levels for Investment Management “Fixed-
Income” portfolios. This schedule applies only to households who have chosen the “Fixed Income” model
for their entire portfolio.
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- $ 999,999
- $2,499,999
- $4,999,999
- $9,999,999
Fixed Income
0.45 - 1.00%
0.40 - 0.90%
0.35 - 0.80%
0.25 - 0.70%
negotiable
Portfolio Value Between
$ 250,000
$1,000,000
$2,500,000
$5,000,000
$10,000,000 and above
For Investment Management (“Fixed-Income” portfolios), the recommended minimum Household
Portfolio (aggregate of all accounts in the same household) size to establish is generally $500,000.
Signature Advisor Managed Portfolios
SEIA’s fee for Signature Advisor Managed Portfolios (“AMP”) is comprised of the Advisor Fee and Firm Fee.
Clients will also incur fees assessed by certain third-party technology platforms (“Sponsor Fee”). The
Sponsor Fee is comprised of fees for the use of a third-party technology platform (“Technology Platform
Fee”), fees for certain third-party sub-managers (“Manager Fee”), and various overlay and additional
services such as the Tax Overlay Service, Impact Overlay Service and Tax Management Fee. The Advisor
(collectively “AMP Client Fee”). The AMP Client Fee is computed at an annualized percentage of assets
under management including cash balances, accrued interest and dividends.
Maximum AMP Client Fee:
The AMP Client Fee will not exceed 3.0% of AUM.
Firm Fee:
All Client accounts participating in the AMP program will be assessed a flat rate Firm Fee of 0.04% of AUM.
Advisor Fee:
Though the actual fee for any portfolio is negotiated between client and advisor based on the unique objectives of
each client, the complexity of the investment plan, types of assets held in the account, and other factors, fees
generally range between 0.25% and 1.5%.
Sponsor Fee:
Manager Fee:
The Manager Fee is a blended fee of the strategist, SMA managers, ETFS and/or MFS selected for the account.
This fee is determined and set by the Technology Platform and the specific sub-manager selected by SEIA to
manage the client’s account.
Technology Platform Fee:
All Client accounts participating in the AMP program will be assessed a flat rate platform fee of 0.025% of
AUM by the Technology Platform.
Tax Overlay Services and Impact Overlay Services Fee:
For Tax Overlay Services and Impact Overlay Services, the Technology Platform typically charges the
following fees:
15
Account
Assets
% of
Account
Assets
0.08%
0.05%
First
$25,000,000
Over
$25,000,000
For Tax Overlay Services and Impact Overlay Services there is a minimum per account fee of $40.00.
Tax Management Services Fee:
For Tax Management Services, the Technology Platform typically assesses an annual fee of 0.08% of AUM.
For Tax Management Services there is a minimum per account fee of $40.00.
SEIA shall have the sole right to negotiate the AMP Client Fee at its sole discretion. The negotiated (actual)
fee may be more or less than the ranges reflected in the fee schedule. The specific negotiated fee
applicable to each client or client account will be stated in the Statement of Investment Selection and
Engagement Agreement.
Fees are payable quarterly in advance. Fees begin when accounts become linked to us or when funded. In
the event that the client terminates the relationship intra quarter, any fees paid in advance will be rebated
on a pro-rata basis, based on the number of days services were performed.
The client is encouraged to review and verify the accuracy of all fees charged. In the event of a billing
discrepancy, SEIA is committed to taking prompt corrective action. If an overbilling is identified, SEIA will
promptly refund the client, including interest, for up to two years of overcharged fees. In the case of
underbilling, SEIA will rectify the billing moving forward without seeking to collect the undercharged
amount from the client. Exceptions to this policy may be considered on a case-by-case basis, subject to
approval by the Chief Compliance Officer (CCO) and President.
The fees described above are for investment management services only and do not include other types of
fees that will be incurred in connection with SEIA investment management services. See “Brokerage
Practices” below for further details.
Financial Planning Fees
Fees for one-time Financial Planning (Modular and Comprehensive) will be quoted as a single fixed fee.
Clients may be required to pay a retainer, not to exceed $1,200, for Financial Planning services. Further,
information regarding refunds can be found below in General Fee Disclosures. Clients must pay any
balance due upon delivery.
Fees for On-Going financial planning can either be computed as an annualized percentage of client
investment management assets or quoted as a fixed fee that will be charged each year. On-Going financial
planning fees are negotiated based on the unique objectives of each client, the complexity of the financial
16
plan, and other factors but will generally be between 0.03% and a maximum of 0.60%. This fee is separate
from any other services SEIA provides and will be added on to the fee scale for investment management
services (Elite, SAS & STS), which is a pre-requisite of the On-Going financial planning service. The fee will
be payable quarterly in arrears and deducted directly from the investment account the client chooses. On-
Going financial planning fees begin accruing when SEIA becomes linked to the investment management
accounts, or when those accounts are funded. To allow for additional account setups, transfers, final
strategy discussions, etc., at our discretion, SEIA can delay or waive the first quarter fees. The first payment
is assessed and due at the end of the first calendar quarter and will be assessed pro rata in the event the
Agreement is executed at any time other than the first day of the current calendar quarter.
Investment Consulting Fees
Fees for Investment Consulting are computed as a fixed fee or at an hourly rate. The fee ranges are between
$200 - $1,000 per hour.
The exact rate will be negotiated between the client and Financial Advisor within the stated ranges and will
be specified in the Engagement Agreement. The fee is payable quarterly in arrears based on actual hours
at the quoted rate. However, the annual fee paid at the hourly calculation will not exceed (1.0%) per annum
of managed assets. Accounts must be “linked” to SEIA at custodians Schwab or Fidelity.
For Investment Consulting the recommended minimum is $350,000, however, smaller portfolios may be
opened or maintained at the discretion of SEIA.
Retirement Plan Consulting Fees
Fees are billed quarterly in arrears, pro rata for any partial quarter. The Plan may elect to have the Fees
billed directly to the Plan sponsor, or deducted from Plan assets by the custodian, TPA or record keeper
and remitted directly to SEIA. SEIA will offset any other compensation it receives directly or indirectly for
Services provided to the Plan.
In addition to the Fee charged by SEIA, Plans may also incur certain charges imposed by unaffiliated third
parties. Such charges may include, but are not limited to, fees charged by other investment managers,
custodial fees, brokerage commissions, transaction fees, charges imposed directly by a mutual fund, index
fund, or exchange traded fund purchased for the Plan which shall be disclosed in the fund’s prospectus
(e.g., fund management fees and other fund expenses), fees imposed by variable annuity providers and
disclosed in the annuity contract, deferred sales charges, odd-lot differentials, transfer taxes, wire transfer
and electronic fund fees, and other fees and taxes on brokerage accounts and securities transactions.
SEIA charges a fee for Services calculated as either (I) a percentage of the market value of includable Plan
assets, (II) a flat dollar amount or (III) an hourly rate. The hourly fee range is negotiable and is between
$200 - $1,000. The per annum fees are negotiable and will generally follow the schedules below.
17
Per Annum Fee Range
Portfolio Value Between
0.40 - 1.10%
$0 - $1,000,000
0.30 - 1.00%
0.20 - 0.90%
Negotiable
$1,000,001 - $5,000,000
$5,000,001 - $15,000,000
$15,000,001 +
There are no minimum conditions (account size or fee) for clients retaining Retirement Plan Consulting.
Third-Party Money Manager Fees, Promoter Fees, and Other
Disclosures
In addition to fees paid to SEIA for advisory services with respect to clients' investments with Third-Party
Money Managers, clients will pay additional fees to the separate account managers and the custodial
firms.
SEIA is compensated as a Promoter by Signature Intelligent Portfolios, LLC (“SIP”). SEIA earns a portion of
the fee quoted by SIP for so long as the agreement between the Client and SIP remains in effect. For
Envestnet services, SEIA will earn a percentage of the fee as quoted by the Third-Party Money Manager’s
schedule. In these instances, the assets will not be included in the calculation for SEIA’s fee schedule and
fee deduction. Clients are encouraged to review Envestnet’s Statement of Investment Selection (“SIS”) with
their SEIA Advisor for descriptions of the fees and will be provided with Envestnet’s ADV 2A for additional
program information.
For all Promoter arrangements, clients will receive a separate written Promoter Disclosure Statement,
applicable agreements for the custodian and money manager, and Investment Adviser Brochure, as
applicable, for other Registered Investment Advisers. See other important disclosures at Section 14.
General Fee Disclosures
Client should assess the negotiated fee against all their available options. Other advisors may be able to
provide similar services at a lower cost.
Clients may authorize the custodian holding client funds and securities to deduct SEIA advisory fees direct
from the client account in accordance with statements prepared and submitted to the custodian by SEIA.
The custodian will provide periodic account statements to the client. Such statements will reflect all fee
withdrawals by SEIA. It is the client’s responsibility to verify the accuracy of the fee calculation. The
custodian will not determine whether the fee is properly calculated. In no case are Fees collected in
advance for services to be performed.
Termination
As of the date of termination of services, SEIA will no longer be the investment advisor of record. All assets
will remain at the custodian, and it will be Client's responsibility to monitor the account and instruct the
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custodian as to the final disposition of assets. SEIA will not take any other action, unless specifically notified
by the client. The following termination clauses apply based on the service provided.
• For Investment Management, On-Going financial planning and Investment Consulting, services
will continue until either party terminates the Engagement Agreement on immediate written
notice. If termination occurs prior to the end of a calendar quarter, SEIA maintains the right to
charge fees due on a pro-rata basis.
• For Retirement Plan Consulting, services may be finite and terminate on delivery of the services in
accordance with the Financial Planning provisions below, or services may be on-going in accordance
with the investment supervisory/management provisions above.
• For Financial Planning (Modular or Comprehensive), the client may terminate the Engagement
Agreement at any time and, if applicable, a refund of the unearned fees will be made based on time
and effort expended before termination. The Agreement terminates upon delivery of the plan or
consultations. If client is dissatisfied with the plan or consultations, and if client so states in writing
within 10 days of delivery of the plan or consultations, SEIA will (at SEIA's sole discretion) either
modify/make changes to the plan, provide additional consultations at no additional cost, or refund
all or part of the fees paid.
• For Third-Party Money Managers, services will terminate in accordance with the outside Money
Manager’s Agreement.
• For AssetMark Platform, services will terminate in accordance with the AssetMark Client Services
agreement. When a client closes an account on the platform, any advisory fees paid in advance are
eligible for a refund. The refunded amount will be pro-rated based on the client’s account
termination date.
The Engagement Agreement contains a pre-dispute arbitration clause. Client understands that the
agreement to arbitrate does not constitute a waiver of the right to seek a judicial forum where such a
waiver would be void under the federal securities laws. Arbitration is final and binding on the parties.
Item 6: Performance-Based Fees and Side-By-Side Management
SEIA does not charge performance-based fees (a fee that is based on gains in the client account).
Item 7: Types of Clients
SEIA provides investment advisory services to individuals, trusts, estates, pension and profit-sharing plans,
charitable organizations, corporations, and other businesses. Please see the section “Fees and
Compensation” for SEIA’s household minimum guidelines.
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Item 8: Methods of Analysis, Investment Strategies And Risk of Loss
SEIA’s Department of Investment Management and Economic Strategy (“DIMES”) is responsible for the
research and development of SEIA’s asset allocation targets. DIMES uses the principles found in Modern
Portfolio Theory, proprietary research, and third-party research. Underlying this approach is:
• Strategic Macro Asset Allocation, which is based on asset class and style through the use of
computer models, based on capital market assumptions and modern portfolio theory principles.
• Tactical Micro Allocation, which is based on business cycle, global and domestic macro / micro-
economic conditions, and other potential event-driven opportunities.
DIMES analysis and investment selection are driven by a two-prong approach to filter the investment
universe of each asset class and style down to specific investments that meet SEIA’s criteria.
• Quantitative metrics focus on identifying potential investments with consistent, good risk-adjusted
performance returns based on mathematical and statistical methods and analysis.
• Qualitative metrics focus on the “quality” of potential investments that meet the above
quantitative standards. DIMES focuses on attributes of investments that cannot be directly
captured by quantitative measurement.
Allocation strategies and potential investments are then presented at SEIA’s Investment Committee
meeting for final discussion and determination. SEIA’s Investment Committee is comprised of Senior
Partners, Financial Advisors and members of the research team. The Investment Committee meets
monthly to monitor global economic cycles, track investment trends, and provide research on investment
vehicles and Third-Party Money Managers.
While the client's Financial Advisor will apply the asset allocation strategy to their client’s individual
accounts and monitor the portfolios, the Investment Committee performs an oversight of the Financial
Advisors' client portfolios. Some SEIA Advisors may use Technical Analysis in addition to the methods
described above.
AssetMark Platform
In advising retail clients of ADVISER investing in AssetMark Platform, ADVISER may select from non-
discretionary Model Providers that can include mutual funds, Exchange Traded Funds (ETF’s), and other
investment solutions offered on the Platform. These solutions are provided by a number of institutional
investment strategists and are based on the information, research, asset allocation methodology and
investment strategies of these institutional strategists, including AssetMark.
ADVISER also introduces clients to, and advises on the selection of, independent investment managers
who provide discretionary management of individual portfolios using a variety of different securities
analysis methods, sources of information and investment strategies. Clients will receive a separate
disclosure brochure from these investment managers regarding their investment advisory services.
20
With respect to clients investing in the AssetMark Platform, ADVISER introduces clients to, and advises on
the selection of, independent investment managers who provide discretionary management of individual
portfolios including a wide variety of security types. Clients will receive a separate disclosure from such
investment managers regarding any such investment manager’s advisory services.
The following is a general summary of the investment profiles that are utilized within the AssetMark
Platform Wrap Fee Program. The goal of each profile is to match investors’ risk tolerance with an
appropriate portfolio.
Profile 1 Risk Level: Conservative Portfolios within Profile 1 are appropriate for an investor that values
protecting principal over seeking appreciation. These portfolios use investment strategies that seek to
achieve very low volatility while also accepting lower returns. Portfolios within Profile 1 seek to achieve
their goals with an equity allocation maintained within the 0% - 29% range.
Profile 2 Risk Level: Moderately Conservative Portfolios within Profile 2 are appropriate for an investor
that values principal preservation but is comfortable accepting a small degree of risk and volatility to seek
some amount of appreciation. These portfolios use investment strategies that seek to achieve low
volatility while also accepting minimal losses in search of returns beyond conservative portfolios.
Portfolios within Profile 2 seek to achieve their goals with an equity allocation maintained within the 30%
- 44% range.
Profile 3 Risk Level: Moderate Portfolios within Profile 3 are appropriate for an investor that values
reducing risks and enhancing returns nearly equally. These portfolios use investment strategies that
accept modest risks and volatility to seek moderate returns. Portfolios within Profile 3 seek to achieve
their goals with an equity allocation maintained within the 45% - 59% range.
Profile 4 Risk Level: Moderate Growth Portfolios within Profile 4 are appropriate for an investor that
values higher long-term appreciation and is willing to accept larger short-term losses of principal. These
portfolios use investment strategies that accept considerable risks and volatility to seek higher returns.
Portfolios within Profile 4 seek to achieve their goals with an equity allocation maintained within the 60%
- 74% range.
Profile 5 Risk Level: Moderately Aggressive Portfolios within Profile 5 are appropriate for an investor that
values very high long-term appreciation beyond the protection of principal. These portfolios use
investment strategies that accept significant risk Select Money Management, Inc. 7 Wrap Fee Brochure
v.3-25 and volatility to seek very high returns. Portfolios within Profile 5 seek to achieve their goals with
an equity allocation maintained within the 75% - 89% range.
Profile 6 Risk Level: Aggressive Portfolios within Profile 6 are appropriate for an investor that values
maximizing appreciation greatly beyond the protection of principal. These portfolios use investment
strategies that accept substantial risk to seek maximal returns. Portfolios within Profile 6 seek to achieve
their goals with an equity allocation maintained within the 90% - 100% range.
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ESG
SEIA recognizes the importance of environmental, social, and governance (ESG) factors in investment
decision-making. SEIA seeks to integrate ESG considerations into its investment process in a manner
consistent with its fiduciary obligations to its clients.
SEIA's approach to ESG investing is grounded in the belief that considering these factors can help identify
and manage risks, generate long-term value, and promote sustainable practices. As part of its investment
process, SEIA evaluates a range of ESG factors alongside traditional financial metrics to gain a
comprehensive understanding of the companies and markets it invests in.
SEIA considers a variety of resources and tools to inform its ESG analysis, including third-party ESG research
providers, company disclosures and reports, and engagement with company management and other
stakeholders. SEIA may also use exclusionary or negative screening criteria to avoid investing in companies
that engage in certain activities that are inconsistent with its ESG principles.
While SEIA believes that ESG considerations can provide important insights into a company's financial
performance and risk profile, SEIA also recognizes that ESG factors are just one of many factors that can
impact investment decision-making. As such, SEIA strives to maintain a holistic approach to investment
analysis that incorporates multiple perspectives and sources of information.
Please note that ESG investing may involve unique risks and considerations that may not be present in
other types of investments. For example, companies with strong ESG profiles may still face business,
financial, or regulatory risks that could negatively impact their performance. Conversely, companies with
weak ESG profiles may present investment opportunities if they are undervalued or can improve their ESG
practices over time.
While ESG investing can provide potential benefits, such as promoting positive social and environmental
outcomes, there is no guarantee that investing in ESG strategies will result in outperformance or meet the
specific investment objectives of clients.
Risk of Loss
The Financial markets are volatile and there are risks in all types of investment vehicles, including “low-
risk” strategies. Client, at all times, shall elect unilaterally to follow or ignore completely, or in part, any
information, recommendation, or advice given by SEIA. There is no guarantee that the investment strategy
selected for the client will result in the client’s goals being met, nor is there any guarantee of profit or
protection from loss. For those investments sold by prospectus, clients should read the prospectus in full.
SEIA utilizes the following investment vehicles in our portfolios: Stocks, bonds, open-end mutual funds,
closed-end funds, Exchange Traded Funds (“ETFs”), Exchange Traded Notes (“ETNs”), Unit Investment
Trusts, Bank Certificates of Deposit, Preferred Stocks, Options, Structured Notes, Private Placements and
Hedge funds.
22
Some of the risks associated with the financial markets and the securities we recommend to clients include
but are not limited to:
Asset Allocation Risk - The asset classes in which a client account seeks investment exposure will perform
differently from one another. Following, a client account will be affected by its allocation among equity
securities, debt securities, alternative investments, and cash-equivalent securities.
Market Risk – Also known as systematic risk, refers to the risk that an investment may face due to
fluctuations in the market. There is a risk that an investment’s value will decrease, sometimes rapidly and
unpredictably. Market risk contrasts with specific risk, also known as business risk or unsystematic risk,
which is tied directly with a market sector or the performance of a particular company. In other words,
market risk refers to the overall economy or securities markets, while specific risk involves only a part.
Credit Risk – is the risk that a company won’t be able to meet its obligations to pay back its debts. Which
in turn could mean that potential investors will lose the money invested in the company. The more debt a
company has, the higher the potential financial risk. The lower the rating of a debt security, the higher its
credit risk.
Business Risk – is the exposure a company or organization has to factors that will lower its profits or lead
it to fail such as a change in client sentiment towards the company or product, disasters, competition and
regulation. Anything that threatens a company’s ability to meet its target or achieve its financial goals is
called business risk.
Management Risk – is the risk — financial, ethical, or otherwise — associated with ineffective, destructive,
or underperforming management. Management risk can be a factor for investors holding a security of a
company. Management risk can also refer to the risks associated with the management of an investment
fund.
Liquidity Risk - The risk stemming from the lack of marketability of an investment that cannot be bought
or sold quickly enough to prevent or minimize a loss or capture a gain.
Interest Rate Risk - is the risk that an investment's value will change as a result of a change in interest rates.
This risk affects the value of bonds more directly than stocks. All debt securities are subject to interest rate
risk and credit risk. Debt securities will generally lose value if interest rates increase. High yield securities,
which are debt securities rated below investment grade, face higher credit risk and downgrade risk (the
chance that a credit rating agency will downgrade their rating / opinion on the safety of the security) than
other debt securities.
Currency Risk - When investing in foreign countries you must consider the fact that currency exchange
rates effect asset prices. Currency risk applies to all financial instruments that are in a currency other than
the US Dollar. As the value of an account managed by SEIA is calculated in U.S. dollars, it is possible for the
account to lose money by investing in a foreign security if the local currency of a foreign market depreciates
against the U.S. dollar, even if the local-currency value of the account’s holdings goes up. Generally, a strong
U.S. dollar relative to other currencies will adversely affect the value of the account’s holdings in foreign
securities.
Country Risk - A collection of risks associated with investing in a particular country. These risks include
political risk, exchange rate risk, economic risk, sovereign risk and transfer risk, which is the risk of capital
being locked up or frozen by government action. Country risk can reduce the expected return on an
investment and must be taken into consideration whenever investing abroad.
The risks of Mutual Funds and ETFs depend on the underlying securities they hold, as well as added
manager risk, which refers to the manager underperforming their benchmark. Stock funds have similar
23
risks as stocks, just as bond funds have similar risks as bonds. Some ETFs that trade infrequently will have
an added liquidity risk.
SEIA Financial Advisors may use Options. The predominant use of options at SEIA is selling a covered call
contract (“covered call”). When the investor sells the call option on a security held in the portfolio, the
benefit is to increase income while holding the security. However, the investor limits the upside potential
of the stock in a rising market if the stock increases in value over the strike price. The client can also suffer
from a declining market in the value of the stock but can continue to sell more call options. The premium
received is taxable income. The sale of the stock at the strike price may be a taxable event.
Other basic option contracts may be utilized at times by SEIA Financial Advisors, although not as a primary
strategy. This includes buying a call, buying a put, or selling a put. These contracts have different and
increased risks than the strategy described above. There are various risks associated with options. Options
are complex derivative securities and should not be traded without full knowledge of all the factors
affecting their value. These factors include but are not limited to changes in implied volatility in the market
that can cause an increase/decrease in the value of an option with no concurrent change in the underlying
price of the stock, changes in the underlying stock dividend, time to expiration, market interest rates and
other factors can affect the value of an option position. Prior to buying or selling an option, investors should
read the Characteristics & Risks of Standardized Options, also known as the Options Disclosure Document
(ODD) which is published by The Options Clearing Corporation (https://www.theocc.com). It explains the
characteristics and risks of exchange traded options.
Risks of options include but are not limited to:
Assignment Risk: Having a short call or put in a position can lead to an assignment and involuntary
transaction, which cannot otherwise be avoided. In the case of a short call, being assigned can lead to a
forced sale of stock, whether it is held long in the portfolio or not. Being short a put can lead to a forced
purchase of the underlying stock for which capital will have to be provided by the account holder.
Losses and Limited Gains: In the case of an option purchase (long call or long put), a Client’s entire initial
investment of premium can be lost. In the case of a covered option short sale (short call or short put),
upside gains can be limited by the sale of a short call against an underlying stock position (see also
Assignment risk above) and a forced purchase of stock can occur in the case of a short cash covered put
sale. In the case of a naked call or put sale (a call with no underlying stock position and a put with no cash
to cover the possibility of a forced stock purchase) there is the risk of unlimited loss in the call position and
substantial loss in the put position.
Lack of Liquidity: Some option markets are very thinly traded and highly illiquid, resulting in wide markets
and limited trading opportunities. Should it be determined that an option trade will be attempted in such
a market, there is the risk of a fill price that is either substantially higher (purchase) or substantially lower
(sale) than mid-market. In addition, in such illiquid markets and despite best efforts there is the risk that
no fill will occur at all for the intended order.
Tax: Client should consult with their tax advisor to address the tax consequences of options trading
strategies.
Alternative Product Risks:
24
Some Advisors may recommend to certain clients the use of Alternative Products: Structured Notes, Hedge
Funds, Private Placements, Interval Funds, and other alternative investments. Due to the complexities of
these investments, SEIA has in place certain guidelines, additional information and disclosures for client
accounts we manage involved with alternative products. Some of the specific alternative product risks
include but are not limited to:
Complex Payout Structure Risk - The payout structures for each alternative product vary and are often
complex. Alternative investments may have complicated limits or formulas for the calculation of investor
returns. Investors should refer to the prospectus, private placement memorandum or other offering
documentation for specific details on the respective alternative investment product payout structure.
Expiration Risk/Consideration – Some structured products have an expiration date after which the issue
may become illiquid; the amount payable on the structured products is not linked to the level of the
underlying investments at any time other than the date of maturity. If the investment is sold prior to the
stated maturity date, the market price may be higher or lower than the price paid.
Issuer Credit Risk – some products may be unsecured debt of the investment bank who issues the product;
the credit quality of a structured product may or may not be reliant on the credit quality of the issuer; if
the issuer defaults, you may lose your entire investment.
Legal and Tax Consideration Risks -There are legal risks involved with holding complex alternative
investment products and regulatory and tax considerations may change during the term of the investment.
Alternative products/funds may have exposure to foreign exchange risk, or a substantial portion of trades
executed on foreign exchanges.
Liquidity Risks: It may be the case that no secondary market exists or is expected to exist for a respective
alternative investment product. Due to the highly customized nature of alternative products, they rarely
trade after issuance; and if investors are looking to sell a structured product before maturity, it may sell at
a significant discount. Some alternative products providers may only offer liquidity on a set schedule and/or
only offer liquidity on a specific portion of the investment, at their sole discretion.
Lock Up Risk: The security may be subject to a lock up period: a period of time when investors are not
permitted to redeem or sell their shares. Once a lock up period ends, investors may redeem their shares
according to a set schedule. Some Alternative products are offered through SEIA. For these investments
SEIA cannot be removed from being associated with the account by any party (SEIA, client, custodian or
otherwise) for the entire duration of the investment unless the client finds an alternative RIA that meets
the criteria specified by the fund administrator and that RIA agrees to assume the role of RIA of record for
the account holding the investment.
Registration Risk - Alternative products have not been registered under the securities act or applicable
state securities laws and are being offered and sold in reliance on exemptions from the registration
requirements of these laws. If the exemptions relied upon for the issuance of any alternative product are
not available or become unavailable in the future the shares may lose some or all of their value.
Rights – You might not have any shareholder rights or right to receive any underlying security.
Secondary Market Risks - Issuers of alternative products are not under a legal obligation to make a market
in these products and there is no assurance that any other party will be willing to purchase them in the
secondary market. They may not be listed on any securities exchange. There may not be a public market
for the securities described herein, and/or it may be the case that no public market is expected to develop.
Speculation Risks - Alternative products are highly speculative and an investment involves a high degree
of risk. Immediate and substantial dilution from the offering price may occur. Alternative product funds
may use leverage and other speculative investment practices that may increase the risk of investment
25
loss. Alternative product funds may have performance that is volatile. Alternative product funds may own
investments that are illiquid.
Tax Treatment – Alternative investments may involve complex tax strategies and there may be delays in
distributing tax information to investors. An investor may be subject to phantom income tax where
earnings are taxed but not received or an adverse change in tax treatment in the future.
Valuation Risk – Alternative investments may be difficult to value or be given a valuation infrequently.
Alternative investments are often valued by the alternative manager themselves and could be worth more
or less than any particular valuation. The custodian for these assets may have their own policies with
regards to valuation which may be the same or different from the alternative manager. SEIA will use the
valuation as provided by the custodian for fee billing and AUM calculation purposes.
Other Risks:
Cyber Security Risk – With the increased use of technologies such as the Internet to conduct business, a
portfolio is susceptible to operational, information security and related risks. In general, cyber incidents
can result from deliberate attacks or unintentional events and are not limited to, gaining unauthorized
access to systems, misappropriating assets or sensitive information, corrupting data, or causing operational
disruption, including the denial-of-service attacks on websites. Cyber security failures or breaches
internally or by a third-party service provider have the ability to cause disruptions and impact business
operations, potentially resulting in financial losses, the inability to transact business, violations of
applicable privacy and other laws, regulatory fines, penalties, reputational damage, and/or additional
compliance costs, including the cost to prevent cyber incidents.
Sub-Adviser and Third-Party Manager Risk: The success of an account’s investment through sub-advisers
and/or third party managers in general is subject to a variety of risks, including those related to the quality
of the management of the sub-adviser and/or third-party manager; the quality of the management of the
operating companies and the ability of such management to develop and maintain successful business
enterprises; and the ability of a sub-adviser and/or third-party manager to successfully source investment
opportunities, operate and manage their investments.
Item 9: Disciplinary Information
An investment advisor must disclose material facts about any legal or disciplinary event that is material to
a client’s evaluation of the advisory business or of the integrity of its management personnel.
SEIA does not have any disclosure items.
Item 10: Other Financial Industry Activities and Affiliations
Signature Estate Securities (“SES”)
SES is a broker-dealer affiliated with SEIA through common ownership and is registered with FINRA. Our
Advisory Representatives may recommend the purchase of securities offered by SES. If you purchase
securities products through the Registered Representatives of SES, the Broker Dealer & Registered
Representative will receive commissions. Any commissions are separate from and in addition to any
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investment management fees you may incur for investment management through the RIA. As such,
Advisory Representatives may have an incentive to sell you commissionable products in addition to
providing you with advisory services when such commissionable products may not be in the client’s best
interest. Other investment products might be available through other broker/dealers. Alternatively, they
may have an incentive to forego providing you with advisory services when appropriate, and instead
recommend the purchase of commissionable investments, if they deem that the payout for recommending
the purchase of these investments would be higher than providing management advice on these products
for an advisory fee. Therefore, a conflict of interest may exist between Advisor’s interests and client’s best
interests. SEIA and its Financial Advisors do not double-dip (definition of double-dipping: “For brokerage
firms, when a broker puts commissioned products into a fee-based account.”), and will either receive fee-
based compensation or commissions on specific assets, not both. While our security sales are reviewed for
suitability, you should be aware of the incentives that exist to sell certain securities products and are
encouraged to ask us about any conflict presented. Please be aware that you are under no obligation to
purchase securities products or services recommended by us or members of our Firm in connection with
providing you with any financial services that we offer.
Signature Estate & Insurance Services, LLC (“SEIS”)
SEIS is an insurance agency affiliated with SEIA through common ownership offering insurance solutions.
Financial Advisors of SEIA who are licensed insurance brokers may offer select insurance products through
SEIS or through other SEIA-approved insurance companies. Associated persons may only offer products
approved for sale through these entities. Other suitable insurance products may be available through
unaffiliated insurance companies. If a client purchases insurance products through SEIS or other approved
carriers, SEIA and its Financial Advisors will receive commissions, which creates a conflict of interest
between the interests of the Financial Advisor and those of the client. Clients are under no obligation to
purchase recommended insurance products or to purchase them through SEIS or other SEIA-approved
companies.
Signature Investment Advisors, LLC (“SIA”)
Signature Investment Advisors, LLC (“SIA”) is a Registered Investment Advisor affiliated with SEIA through
common ownership. SIA provides Investment Management services to clients referred through various
promoter firms. SEIA and SIA have shared personnel. It is not anticipated that SEIA clients will be clients of
SIA. However, if a client were to receive services of SIA, then the client would receive the SIA disclosure
document. SIA and SEIA have shared personnel.
Signature Intelligent Portfolios, LLC (“SIP”)
Signature Intelligent Portfolios, LLC ("SIP") is a Registered Investment Advisor affiliated with SEIA through
common ownership. SIP offers automated portfolio allocation services to both clients introduced by SEIA and
the general public. SEIA and SIP utilize common personnel.
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Signature Money Management ("SMM")
Signature Money Management ("SMM") is a registered investment adviser under common ownership with
SEIA. SMM manages discretionary wrap fee programs, offering tactically managed portfolios based on its
proprietary asset allocation methodology.
Affiliated Entity Operational Arrangements
SEIA has entered into certain operational and service arrangements with its affiliates under common
ownership. These arrangements may involve the sharing of personnel, technology systems, and vendor
relationships. While such arrangements are designed to promote operational efficiency, they may present
potential conflicts of interest, including the allocation of resources, delineation of oversight responsibilities,
and the potential appearance of preferential treatment between SEIA and its affiliates.
Item 11: Code of Ethics, Participation, or Interest in Client Transactions & Personal Trading
Code of Ethics
SEIA maintains a Code of Ethics. The Code of Ethics sets forth standards of conduct expected of advisory
personnel; requires compliance with federal securities laws; and addresses conflicts that arise from
personal trading by advisory personnel. Clients or prospective clients may request a copy of the Code of
Ethics.
Employee Personal Trading
SEIA’s policy is designed to mitigate conflicts of interest with our clients. We will adhere to the Advisor's
fiduciary responsibilities to our clients. At times the interests of SEIA and/or its access persons correspond
with our client's interests, and then we may invest in the same securities that are recommended to clients.
Additionally, these access persons may trade in securities not recommended to clients when their
investment objectives differ. SEIA personnel may take more or less risk in their personal investment
compared to what is recommended to clients. We are mindful that SEIA and its access persons shall not
misappropriate an investment opportunity that should first be offered to eligible clients.
SEIA has a personal trading policy designed to supervise employees’ personal trading activities and monitor
potential conflicts of interest. SEIA monitors its access persons’ personal security transactions on an on-
going basis. All flags detected by the system will be reviewed by the compliance department and the review
will be documented.
Should a material conflict be detected the access person may be required to reverse the transaction, pay
the difference related to the access person receiving a better price on a particular security on the same
day as a client or make disclosure to the client(s) of a material conflict. Incidental trading not deemed to
be a conflict (i.e. a purchase or sale of an access person’s prior holding of a security which is minimal in
relation to the total outstanding value, and as such would have negligible effect on the market price), would
not be deemed a material conflict.
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SEIA and its access persons will keep records of all personal securities transactions whether executed
through the firm or not.
Item 12: Brokerage Practices
The custodians we use.
SEIA (“we” / “our”) does not maintain custody of your assets that we manage, although we may be deemed
to have custody of your assets if you give us authority to withdraw assets or move money from your account
(see the section on Custody below). For investment management services, your assets must be maintained
in an account as a "qualified custodian," generally a broker-dealer or bank. SEIA requires that our clients
use Charles Schwab & Co., Inc. (Schwab), a registered broker-dealer, member SIPC or Fidelity Brokerage
Services LLC (Fidelity), a registered broker-dealer, member SIPC, as the qualified custodian. SEIA is
independently owned and operated and is not affiliated with Schwab or Fidelity. While we require that you
use Schwab or Fidelity as custodian/broker, you will decide whether to do so and will open your account
with Schwab or Fidelity by entering into an account agreement directly with them. We do not open the
account for you, although we may assist you in doing so. If you do not wish to place your assets with Schwab
or Fidelity, then we cannot provide investment management services for your account. Not all advisors
require their clients to use a particular broker-dealer or custodian selected by the advisor. You may be able
to find similar investment management services to those offered by SEIA at a different advisor that may not
require your accounts be held at Schwab or Fidelity. Even though your account is maintained at Schwab or
Fidelity, we can still use other brokers to execute trades for your account as described below (see "Your
brokerage and custody costs"). SEIA does not permit clients (including retirement or ERISA plan clients) to
direct brokerage as such direction may adversely affect our ability to manage the account. The Financial
Advisors of our firm are not registered representatives of Schwab or Fidelity and do not receive any
commissions or fees from them for requiring or recommending the use of their services.
For clients enrolled in the AssetMark Wrap Fee Program, trades will generally be directed by SEIA to the
custodian, AssetMark Trust. AssetMark Trust performs trades through various broker-dealers as described
in AssetMark’s Form ADV Wrap Fee Program Brochure. Clients should review the AssetMark Platform Wrap
Fee Program Brochure in its entirety for additional information about brokerage practices, potential
limitations, and related conflicts of interest.
The broker/dealers we use.
SEIA Financial Advisors are Registered Representatives of SES for commissionable securities business. If
you choose to purchase variable securities products through us on a commissionable basis, we require that
the broker/dealer be SES. SEIA is an independently owned and operated firm and is not affiliated with SES.
You have the freedom to decide whether to open an account with SES and will do so by entering into an
account agreement directly with them. We may assist you in opening the account, but we do not open it
for you. If you choose not to use SES as your broker/dealer, we cannot provide Registered Representative
services to you. While not all Registered Representatives require their clients to use SES you may be able
to find similar services from other firms.
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How we select custodians
We seek to use a custodian/broker that will hold your assets and execute transactions on terms that are,
overall, most advantageous when compared with other available providers and their services. We consider a
wide range of factors, including:
• Combination of transaction execution services and asset custody services (generally without a
separate fee for custody);
• Capability to execute, clear, and settle trades (buy and sell securities for your account);
• Capability to facilitate transfers and payments to and from accounts (wire transfers, check requests,
bill payment, etc.);
• Breadth of available investment products (stocks, bonds, mutual funds, exchange-traded funds
(ETFs), etc.);
• Availability of investment research and tools that assist us in making investment decisions; • Quality
of services;
• Competitiveness of the price of those services (commission rates, margin interest rates, other fees,
etc.) and willingness to negotiate the prices;
• Reputation, financial strength, security and stability;
• Prior service to us and our clients;
• Availability of other products and services that benefit us, as discussed below (see "Products and
services available to us from Custodians and other third-parties").
Your brokerage and custody costs
For our clients' accounts that Schwab or Fidelity maintain, Schwab and Fidelity generally do not charge you
separately for custody services but are compensated by charging you commissions or other fees on trades
that they execute or that settle into your account, transaction-based fees. Schwab and Fidelity are also
compensated by earning interest on the uninvested cash in your account. For some accounts, Schwab or
Fidelity may charge you a percentage of the dollar amount of assets in the account in lieu of commissions,
asset-based pricing. Asset-based fees applicable to our client accounts were negotiated based on the
collective assets SEIA and its affiliates maintain at each of the custodians. This commitment benefits you
because the overall asset-based fees you pay are lower than they would be otherwise. In addition to
transaction-based and asset-based fees, the custodian will charge you a flat dollar amount as a "prime
broker" or "trade away" fee for each trade that we have executed by a different broker-dealer but where
the securities bought or the funds from the securities sold are deposited (settled) into your Schwab or
Fidelity account. These fees are in addition to the commissions or other compensation you pay the
executing broker-dealer. Because of this, in order to minimize your trading costs, we have your custodian
execute most trades for your account. We have determined that having your custodian execute most trades
is consistent with our duty to seek "best execution" of your trades. Best execution means the most
favorable terms for a transaction based on all relevant factors, including those listed above (see "How we
select brokers/custodians").
In select circumstances consistent with our duty to seek “Best Execution” SEIA may "trade away" from the
client’s custodian. Fixed income transactions may be traded away for liquidity or best execution purposes.
Fixed Income securities that are traded away are subject to Prime Broker or trade away fees, which are
different brokerage costs (may be better or worse depending on the complexity of the order) than if the
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trades were done at the client’s custodian. These bonds will be custodied in the client's account at their
custodian. Equity transactions may be traded away in certain circumstances for best execution purposes.
Equities that are traded away receive a net price (price of the security inclusive of the Broker’s commission,
which is a different brokerage cost and may be better or worse, depending on the complexity of the order,
than if the trades were done at the client’s custodian). See Trade Aggregation for further information.
These equities will be custodied in the client’s account at their custodian. Brokerage fees incurred from
trading through one of our Executing or Prime Brokers are shown on client’s trade confirmations and
statements.
Other Fees & Expenses:
SEIA’s Advisory fees do not cover all fees that the client may incur. Other types of fees will be incurred in
connection with SEIA advisory services including but not limited to separate account manager fees, short
term redemption fees, redemption fees, short settlement fees, mutual fund expenses and no transaction
fee funds. These fees will be paid by the client. Clients should carefully review the prospectus, offering
documents and disclosures for all securities in their portfolio. Clients should understand the trading costs
charged by the custodian and review the custodial statement for a record of all fees incurred in client’s
accounts. If you have any questions about the fees incurred in your account, please contact your advisor.
In the circumstances described, the following fees will be incurred in client accounts.
Short Term Redemption Fees: Short-term redemption fees (STRF) occur when a fund subject to STRF is
sold and is held for less than a certain number of days, typically 60 to 90 days. Not all funds have short-
term redemption fees. At Fidelity, STRF apply to No Transaction Fee (NTF) Mutual Funds. At Schwab, STRF
applies to Mutual Funds on the OneSource platform and certain other NTF funds. For applicable funds that
are still within the short-term window, the following activity would result in sales which would trigger
applicable STRFs: (i) Firm Trading Activity: The firm monitors accounts on an ongoing basis and will
implement trades to maintain the investment policy statement mandate. These activities include
rebalances, investment implementations and new account implementations. For discretionary platform
accounts these activities will be done at the firm’s discretion based on market conditions. The firm can
choose to incur the fee or delay implementation and wait out the short-term period at its discretion. (ii)
Client Instructions: These activities include model changes by execution of a new investment policy
statement, raise cash or otherwise liquidate account holdings. The firm believes prompt implementation
of investment recommendations outweighs the benefits of delay implementation to avoid a STRF and will
generally incur applicable STRF in the client account related to these activities. STRFs at Schwab are
calculated as 8.5% of trade value with a maximum of $49.95. STRF at Fidelity are calculated as 0.5% of
trade value with a minimum of $30 and a maximum of $200. STRF can be avoided if the fund is held longer
than the designed short-term period. The short-term redemption fee charged by the custodian is different
and separate from a redemption fee assessed by the fund itself.
Redemption Fee: A redemption fee is another type of fee that some funds charge their shareholders at
redemption (sale). A redemption fee is deducted from redemption proceeds and is typically used to defray
fund costs associated with a shareholder's redemption and is paid directly to the fund. Not all funds have
redemption fees, so please review the fund's prospectus to learn more about a potential redemption fee
charged by a particular fund. For applicable funds, the following activity would result in sales which would
trigger any applicable redemption fees: (i) Firm Trading Activity: The firm monitors accounts on an ongoing
basis and will implement trades to maintain the investment policy statement mandate. These activities
include rebalances, investment implementations and new account implementations. For discretionary
platform accounts these activities will be done at the firm’s discretion based on market conditions. (ii)
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Client Instructions: These activities include model changes by execution of a new IPS, raise cash or
otherwise liquidate account holdings. The firm believes implementation of investment recommendations
outweigh the benefits of holding a position or delayed implementation to avoid a redemption fee and will
generally incur any applicable redemption fees in the client account related to these activities.
Short Settlement Fees: Short settlement is defined as a trade that settles earlier than the normal
settlement cycle. Normal settlement is a trade date plus two business days. These fees will be incurred in
client accounts if the client trade instruction requires early settlement. Fees may be based on cents per
share, percentage of transaction value or both. Ask your advisor or consult the custodian’s trading costs
disclosure for information on short settlement fees for a proposed transaction. The firm will not submit for
a short settlement except for by client request.
Separate Account Manager / Third Party Manager Fees: If a separate account manager is engaged by the
client to manage all or part of a client portfolio the client account will be billed fees according to the
separate account manager’s fee schedule by the separate account manager directly. The separate account
manager fees are in addition to any advisory fees paid to SEIA and any trading fees that may be incurred.
Mutual Fund Expenses: As with any business, running a mutual fund involves costs. For example, there are
costs incurred in connection with particular investor transactions, such as investor purchases, exchanges,
and redemptions. There are also regular fund operating costs that are not necessarily associated with any
particular investor transaction, such as investment advisory fees, marketing and distribution expenses,
brokerage fees, and custodial, transfer agency, legal, and accountants' fees. Some funds cover the costs
associated with an individual investor's transactions and account by imposing fees and charges directly
when investors buy or sell a fund, while others charge fees periodically to all shareholders in the fund.
Mutual Fund expenses are presented in the fund’s prospectus. Please review the fund’s prospectus for
information on all fees and expenses charged by a particular fund. These fees and charges are identified in
a fee table, located near the front of a fund's prospectus, under the heading “Shareholder Fees.” Funds
typically pay their regular and recurring, fund-wide operating expenses out of fund assets, rather than by
imposing separate fees and charges on investors. Keep in mind, however, that because these expenses are
paid out of the fund’s assets, investors are paying them indirectly. These expenses are identified in the fee
table in the fund's prospectus under the heading “Annual Fund Operating
Expenses.”
No Transaction Fee (NTF) Funds: Allow an investor to buy and sell fund shares without incurring a
commission. However, these funds will incur short-term redemption fees, if applicable, and a service
charge assessed by the custodian: $25 at Schwab and $0 at Fidelity. This fee will be incurred in client
accounts when purchasing NTF funds. This applies for all models and customizations but is of particular
importance for SAS NTF platform accounts. The custodians reserve the right to change the funds they make
available without transaction fees and to reinstate fees on any fund.
Products and services available to us from Custodians and other third parties
Schwab and Fidelity provide us and our clients with access to their institutional brokerage services (trading,
custody, reporting, and related services), many of which are not typically available to retail customers.
Schwab and Fidelity also make available various support services. Some of those services help us manage
or administer our clients' accounts, while others help us manage and grow our business. These support
services are generally available on an unsolicited basis (we don't have to request them) and at no charge
to us. Following is a more detailed description of support services:
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Services that benefit you. Schwab and Fidelity institutional brokerage services include access to a broad
range of investment products, execution of securities transactions, and custody of client assets. The
investment products available through Schwab and Fidelity include some to which we might not otherwise
have access or that would require a significantly higher minimum initial investment by our clients. Services
described in this paragraph generally benefit you and your account.
Services that may not directly benefit you. Schwab and Fidelity also make available to us other products
and services that benefit us but may not directly benefit you or your account. These products and services
assist us in managing and administering our clients' accounts. They include investment research, both
proprietary and that of third parties. We may use this research to service all or a substantial number of our
clients' accounts, including accounts not maintained at Schwab or Fidelity. In addition to investment
research, Schwab and Fidelity also make available software and other technology that:
• Provide access to client account data (such as duplicate trade confirmations and account
statements);
• Facilitate trade execution and allocate aggregated trade orders for multiple client accounts; •
Provide pricing and other market data;
• Facilitate payment of our fees from our clients' accounts;
• Assist with back-office functions, recordkeeping, and client reporting.
Services that generally benefit only us. Schwab and Fidelity also offer other services intended to help us
manage and further develop our business enterprise. These services include:
• Educational conferences and events;
• Consulting on technology, compliance, legal, and business needs;
• Publications and conferences on practice management and business succession;
• Access to employee benefits providers, human capital consultants, and insurance providers; •
Marketing consulting and support;
• Compliance Technology.
Schwab and Fidelity may provide some of these services themselves. In other cases, they will arrange for
third-party vendors to provide the services to us. Schwab and Fidelity may discount or waive their fees for
some of these services or pay all or a part of a third party's fees. Schwab and Fidelity may also provide us
with other benefits, such as occasional business entertainment for our personnel. Other third parties such
as fund companies, variable annuity companies or insurance companies may provide support that
generally benefits only us. These companies contribute to the expenses of SEIA seminars and other events.
The availability of these services from custodians benefits us because we do not have to produce or
purchase them. We don't have to pay for these services. These services are not contingent upon us
committing any specific amount of business to Schwab and Fidelity in trading commissions or assets in
custody. This creates an incentive to require that you maintain your account with Schwab or Fidelity, based
on our interest in receiving these services that benefit our business and Schwab or Fidelity's payment for
services for which we would otherwise have to pay rather than based on your interest in receiving the best
value in custody services and the most favorable execution of your transactions. This is a conflict of interest.
We believe, however, that our selection of Schwab or Fidelity as custodian and broker is in the best
interests of our clients. Our selection is primarily supported by the scope, quality, and price of all services
(see "How we select brokers/ custodians") and not only the services that benefit only us.
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The availability of these services from other third parties benefit us because we do not have to produce or
purchase them. We don't have to pay for these services. These services are not contingent upon us
committing any specific amount of business to a fund company, variable annuity company, insurance
company or other third party in trading or assets with one company. This creates an incentive to invest
with specific fund companies, variable annuity company or insurance company based on our interest in
receiving these services that benefit our business and the third party’s payment for services for which we
would otherwise have to pay rather than based on your interest in receiving the best investment selection.
This is a conflict of interest. We believe, however, that our investment selection is in the best interests of
our clients. Our selection is primarily supported by the scope, quality, and price of all services and not only
the services that benefit only us.
Best Execution
In seeking to obtain best execution, SEIA looks to the most favorable terms for each transaction by taking
into account that each transaction has its own set of unique variables including but not limited to character
of the market for the security, size and type of transaction, number of markets and timeliness of the trade
execution. Some market scenarios may require the trader to prioritize execution speed over transaction
costs, but this again reiterates the firm’s obligation to attain the most advantageous trade execution for
each client as it pertains to that trade and may not always yield the lowest possible commission cost or the
lowest or highest price.
SEIA will aggregate trades for discretionary accounts and place block trades with our execution partners.
There are many factors that will determine the length of time it will take to trade all discretionary accounts
where a particular trade applies including but not limited to: client placed account restrictions, liquidity,
timing of initiation, and complexity of implementation. It will take between one day and a hundred days,
but the Firm will make best efforts to trade all applicable accounts in the shortest possible timeframe given
the circumstances and best execution goals. Accounts traded as part of the same block will receive the
same execution price. Accounts traded as part of different blocks on different days will receive different
prices, that may be better or worse, than those traded as parts of other blocks.
SEIA’s trading department and Compliance meet periodically to review trades, any significant trends and
issues that occurred during the period, which can result in establishing new procedures as needed.
SEIA will review best execution on several factors which may include but is not limited to:
• Price improvement opportunities (i.e. the difference between the execution price and the best
quotes prevailing at the time the order is received by the market;
• Differences in price dis-improvement (i.e. situations in which a client receives a worse price at
execution than the best quotes prevailing at the time the order is received by the market); • The
likelihood of execution of limit orders;
• The speed of execution;
• Size of the order and impact to the market;
• Commission & fee;
• Client needs and expectations; • Broker-dealer’s responsiveness.
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Error Correction
Although SEIA takes all reasonable steps to avoid errors in our trading process, errors do occasionally occur.
SEIA’s policy is that trade errors be resolved promptly from when they are discovered and, in a manner, so
that the client will be in the same position as they would have been had the error not occurred. Within the
first three months after trade date there are a specific set of tools available for error correction whereby
the firm is able to rectify issues on an as of basis. Following, errors must be brought to the attention of the
firm within three months from trade date for the error to be eligible for trade correction. Promptly after
trade date, the custodian will send trade confirmations for all account activity and client is urged to review
the confirmations and contact the firm if they detect an anomaly. SEIA will send quarterly reports that will
show account allocation details and client is urged to review the report and contact the firm if they detect
an anomaly. After three months the tools available for correction are much more limited. The firm will
work with the client on a case-by-case basis to determine an appropriate corrective action if possible.
Corrections made after three months are typically limited and may recover significantly less than the
principal involved in the transaction, regardless of which party was responsible for the error. There is no
single solution to every trading error. Resolution must be determined on a case-by-case basis in line with
our fiduciary duty to the client. SEIA will determine the most appropriate calculation methodology on a
case-by-case basis with respect to the specific details of each trade error. A theoretical claim of a lost
opportunity based on a what-if scenario is not considered a trade error and not eligible for reimbursement.
Cross Transactions
SEIA does not execute Cross Transactions for equity securities. SEIA does not execute Cross Transaction
for fixed income. If in the normal course of business, a buy and sell order for the same fixed income
security are received in close proximity, SEIA may notify the custodian/broker of the potential Cross
Transaction. SEIA does not receive compensation for such transactions and the custodian, not SEIA, will
price and clear the transaction.
Principal Trades
SEIA does not participate in Principal trades.
Pledged Accounts
Some client accounts at Fidelity or Schwab may be “pledged”. This means the assets in the account are
pledged as collateral against a loan. These accounts will look and function like margin accounts. SEIA will
not recommend the purchase of securities on margin. SEIA does not take part in the lending process and
has no financial interest in the process.
Soft Dollar Practices
SEIA does not participate in any programs for soft dollar credits. See the section titled, " Products and
services available to us from Custodians and other third parties” for information on soft dollar benefits.
Client Referrals from Brokers
See the main section heading on Client Referrals and Other Compensation for important disclosures.
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Trade Aggregation
Client trades may be executed as a block trade. This would apply only to those accounts and transactions
that are entered on a discretionary basis (e.g., Signature Allocation Series & Signature Targeted Strategies)
and to a very limited extent bond trades that are placed after market close.
All aggregated trades will be done in the name of the Advisor. The executing broker will be informed that
the trades are for the accounts of the Advisor's clients and not for the Advisor itself. No advisory account
within the block trade will be favored over any other advisory account, and thus, each account will
participate in an aggregated order at the average share price and receive the same commission rate. The
Custodian will be notified of the amount of each trade for each account. SEIA and/or its Financial Advisors
may participate in block trades with clients and may also participate on a pro rata basis for partial fills, but
only if clients receive fair and equitable treatment.
Item 13: Review of Accounts
Review of Accounts
A record-keeping profile is established and maintained on SEIA’s Client Relationship Management system
for each client. This record will include information regarding client’s financial profile. SEIA will seek to keep
this information up to date through an annual mailing where clients have the opportunity to update or
confirm the information SEIA has on file. Financial Advisors periodically review your accounts as follows:
Discretionary and non-discretionary management accounts are monitored on a continuous basis.
Investment consulting accounts are monitored on a quarterly basis. Retirement plan consulting can be a
one-time engagement, with no ongoing monitoring, or an ongoing engagement, with continuous
monitoring. Financial planning is a one-time engagement, no ongoing monitoring, but can be delivered
ongoing as part of discretionary or non-discretionary management. Such review and consultation typically
contain, when warranted, advice regarding recommended changes to your
investments and
recommendations for implementation of proposed changes. In some cases, the Financial Advisor may
recommend that holding be the most prudent strategy, such as when the current portfolio is performing
as expected and continues to be in line with the client’s stated objectives. Though trading activity is not
always needed the firm continues to supervise and monitor the account.
Clients will receive quarterly reports which are for informational purposes only and based on information
believed to be accurate, but that we have not verified. For accurate account information, you must refer
to the account statement from the account custodian.
Reports on Accounts
Clients receive standard account statements from the qualified custodian or investment sponsor, in
addition to written reports prepared by SEIA. Clients have the option to receive hard-copy or electronic
account statements from their custodian. Investment Management and Investment Consulting clients
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receive quarterly written reports from SEIA. SEIA quarterly reports include current and historic
performance, performance by security, asset class and investment style summaries and a portfolio
appraisal. Additional reports, by request, can be customized to meet the needs of the client. Clients have
the option to receive hard-copy or electronic account statements from SEIA.
On-Going financial planning clients receive an annual Financial Plan review (verbal or written) in addition
to their written quarterly reports.
Item 14: Client Referrals & Other Compensation
Client Referrals from Brokers
SEIA receives client referrals from Charles Schwab & Co., Inc. (“Schwab”) through SEIA’s participation in
Schwab Advisor Network® (“SAN” or “the Service”). The Service is designed to help investors find an
independent investment adviser. SEIA is independent and not affiliated with SAN or any Schwab company.
Schwab does not supervise or control SEIA, and Schwab has no responsibility or oversight for SEIA’s provision
of investment management or other advisory services. SEIA pays Schwab fees to receive client referrals
through the Service. SEIA’s participation in the Service raises potential conflicts of interest as further
described below. Referrals from Schwab to SEIA do not constitute a recommendation or endorsement by
Schwab of SEIA’s particular investment management services or strategies.
Under SAN, Schwab acts as a promoter for SEIA, and SEIA pays referral fees to Schwab for each referral
received based on SEIA’s assets under management attributable to each client referred by Schwab or
members of each client’s household. Thus, SEIA has an incentive to encourage household members of
clients referred through SAN to maintain custody of their accounts and execute transactions at Schwab.
SEIA pays Schwab a Participation Fee on all referred clients’ accounts that are maintained in custody at
Schwab and a Non-Schwab Custody Fee on all accounts that are maintained at, or transferred to, another
custodian. The Participation Fee paid by SEIA is a percentage of the fees the client owes to SEIA or a
percentage of the value of the assets in the client’s account, subject to a minimum Participation Fee. SEIA
pays Schwab the Participation Fee for so long as the referred client’s account remains in custody at Schwab.
The participation fees are 0.0625% for billable assets $0 – $2 million; 0.05% for billable assets $2 million –
$5 million; 0.0375% for billable assets $5 million – $10 million; 0.025% for billable assets $10 million and
over. The Participation Fee is billed to SEIA quarterly and can be increased, decreased, or waived by Schwab
from time to time. The Participation Fee is paid by SEIA and not by the client. SEIA has agreed not to charge
clients referred through the Service fees or costs greater than the fees or costs SEIA charges clients with
similar portfolios who were not referred through the Service.
SEIA generally pays Schwab a Non-Schwab Custody Fee if custody of a referred client’s account is not
maintained by, or assets in the account are transferred from Schwab. This Fee does not apply if the client
was solely responsible for the decision not to maintain custody at Schwab. The Non-Schwab Custody Fee
is a one-time payment equal to a percentage of the assets placed with a custodian other than Schwab. The
Non-Schwab Custody Fee is higher than the Participation Fees Advisor generally would pay in a single year.
Thus, a conflict of interest exists because SEIA has an incentive to recommend that these client accounts
be held in custody at Schwab.
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The Participation and Non-Schwab Custody Fees will be based on assets in accounts of SEIA’s clients who
were referred by Schwab and those referred clients’ family members living in the same household. Thus,
SEIA will have incentives to encourage household members of clients referred through the Service to
maintain custody of their accounts and execute transactions at Schwab and to instruct Schwab to debit
SEIA’s fees directly from the accounts.
For accounts of SEIA’s clients maintained in custody at Schwab, Schwab will not charge the client separately
for custody but will receive compensation from SEIA’s clients in the form of commissions or other
transaction-related compensation on securities trades executed through Schwab. Schwab also will receive
a fee (generally lower than the applicable commission on trades it executes) for clearance and settlement
of trades executed through broker-dealers other than Schwab. Schwab’s fees for trades executed at other
broker-dealers are in addition to the other broker-dealer’s fees. Thus, SEIA has an incentive to suggest that
referred clients and their household members maintain custody of their accounts with Schwab. While
participation in SAN does not limit SEIA’s duty to select brokers on the basis of best execution, there is an
incentive for SEIA not to recommend other brokers. SEIA, nevertheless, acknowledges its duty to seek best
execution of trades for client accounts. Trades for client accounts held in custody at Schwab can be
executed through a different broker-dealer than trades for SEIA’s other clients. Thus, trades for accounts
custodied at Schwab are executed at different times and different prices than trades for other accounts
that are executed at other broker-dealers.
SEIA also participates in the Fidelity Wealth Advisor Solutions® Program (the “WAS Program”), through
which SEIA receives referrals from Strategic Advisors LLC (“Strategic Advisors”), a registered investment
adviser and Fidelity Investments company. SEIA is independent and not affiliated with Strategic Advisors
or any Fidelity Investments company. Strategic Advisors does not supervise or control SEIA, and Strategic
Advisors has no responsibility or oversight for SEIA’s provision of investment management or other
advisory services.
Under the WAS Program, Strategic Advisors acts as a promoter for SEIA, and SEIA pays referral fees to
Strategic Advisors for each referral received based on SEIA’s assets under management attributable to each
client referred by Strategic Advisors or members of each client’s household. Thus, SEIA has an incentive to
encourage household members of clients referred through the Program to maintain custody of their
accounts and execute transactions at Fidelity. The WAS Program is designed to help investors find an
independent investment adviser. Referrals from Strategic Advisors to SEIA do not constitute a
recommendation by Strategic Advisors of SEIA’s particular investment management services or strategies.
More specifically, SEIA pays the following amounts to Strategic Advisors for referrals: the sum of (i) an
annual percentage of 0.10% of any and all assets in client accounts where such assets are identified as
“fixed income” assets by Strategic Advisors and (ii) an annual percentage of 0.25% of all other assets held
in client accounts. In addition, SEIA has agreed to pay Strategic Advisors a minimum annual program fee of
$50,000 to participate in the WAS Program. These referral fees are paid by SEIA and not the client. SEIA
will not charge clients referred through the WAS Program fees or costs greater than the fees or costs SEIA
charges clients with similar portfolios who were not referred through the WAS Program.
Generally, to receive referrals from the WAS Program, SEIA must meet certain minimum participation
criteria; however, SEIA has been selected for participation in the WAS Program as a result of its other
business relationships with Strategic Advisors and its affiliates, including Fidelity Brokerage Services, LLC
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(“FBS”). As a result of its participation in the WAS Program, a conflict of interest exists with respect to SEIA’s
decision to use certain affiliates of Strategic Advisors, including FBS, for execution, custody and clearing for
certain client accounts, as SEIA has an incentive to suggest the use of FBS and its affiliates to its advisory
clients, whether or not those clients were referred to SEIA as part of the WAS Program. Under its
agreement with Strategic Advisors, SEIA has agreed that Adviser will not charge clients more than the
standard range of advisory fees disclosed in its Form ADV 2A Brochure to cover promoter fees paid to
Strategic Advisors as part of the WAS Program. Pursuant to these arrangements, SEIA has agreed not to
solicit clients to transfer their brokerage accounts from affiliates of Strategic Advisors or establish
brokerage accounts at other custodians for referred clients other than when SEIA’s fiduciary duties would
so require, and Adviser has agreed to pay Strategic Advisors a one-time fee equal to 0.75% of the assets in
a client account that is transferred from Strategic Advisors’ affiliates to another custodian. Based on the
foregoing, SEIA has an incentive to suggest that referred clients and their household members maintain
custody of their accounts with affiliates of Strategic Advisors. While participation in the WAS Program does
not limit SEIA’s duty to select brokers on the basis of best execution, there is an incentive for SEIA not to
recommend other brokers. Trades for client accounts held in custody at Fidelity can be executed through
a different broker-dealer than trades for SEIA’s other clients. Thus, trades for accounts custodied at Fidelity
are executed at different times and different prices than trades for other accounts that are executed at
other broker-dealers.
Promoter Fees Paid
SEIA will engage and compensate Promoters for client referrals. All Promoter agreements are in compliance
with SEC Rule 206(4)-1 of the Investment Advisers Act of 1940, as amended. In addition, all applicable federal
and state laws will be observed. All clients procured by outside Promoters will be given a written Promoter
Disclosure Statement by the Promoter, describing the terms and fee arrangements between SEIA and the
Promoter, at the time of the referral. Adviser shall pay Promoter (or Promoter’s Broker-Dealer as applicable)
an annual fee as agreed upon in Adviser’s Investment Advisory Agreement and the fee schedule shown on
the Promoter Compensation disclosure.
SEIA’s fees shall be stated in the clients’ SEIA Investment Advisory Agreement, and the portion paid to the
Promoter will be disclosed to clients in the Promoter Disclosure Statement which will be delivered at the
time of the referral.
SEIA shall be responsible for paying to Promoter their portion of fees within thirty (30) days of the SEIA’s
receipt of the individual client’s fee payment.
SEIA may compensate employees for client referrals, which may be a one-time flat fee, or a percentage of
the assets paid on a quarterly basis. An employee promoter must disclose their employee status with SEIA
to the client at the time of the solicitation or referral.
Referral Fees Received
SEIA has agreements with other Registered Investment Advisers and will recommend other Advisers to clients.
In such instances, SEIA will receive a portion of the client’s advisory fee paid to the other Advisers. In these
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instances, we will deliver to the client a separate written Promoter’s Disclosure Statement and, as applicable,
Investment Adviser Brochure for the other Registered Investment Advisor. The client is under no obligation to
use the services of the other Adviser(s) recommended. See additional disclosure under the sub- heading Third
Party Money Manager Fees, Promoter Fees and Other Disclosures in the Fees and Compensation heading.
Other Referral Arrangements
At the request of the client, SEIA will work with various law firms, accounting firms, pension consultants,
and other professional advisors, to coordinate the steps necessary to provide the client with SEIA’s services.
While providing financial services, SEIA engages in the analysis of information regarding legal matters,
taxes, accounting, and retirement plans though does not provide tax, accounting, or legal advice. This
analysis is not intended to replace the need for independent advice from these other professional advisors.
If authorized in writing, SEIA will supply information necessary to law firms for the preparation of client's
trust documents. If authorized in writing, SEIA will supply information to accounting firms for the
preparation of client's taxes. SEIA does not receive compensation from these outside professional advisors.
The client is responsible for paying for services rendered from the outside professional advisors selected
by client.
Sales Awards
Financial Advisors of SEIA in their respective capacities as Registered Representatives and/or insurance
brokers, may receive 12b-1 fees and other incentive awards from mutual funds, variable annuity
companies, and insurance companies. All allowable compensation is disclosed in the mutual fund and
variable annuity prospectus. Commission rates are set by each fund; clients do not pay for the additional
compensation. We also receive directly from RA or its affiliates, production incentive awards, and
attendance fee covered for some conventions/workshops.
Charitable Contributions
SEIA or its personnel may make contributions to charities that clients may be involved in. SEIA personnel
may serve on the board of these charities. SEIA’s charitable contributions are in no way tied to clients or
client accounts. SEIA and its personnel make contributions to SEIA’s charitable fund, the Signature Fund
For Giving (SFFG). SFFG does not accept donations from clients or prospects.
Item 15: Custody
SEIA has limited custody of our clients’ funds or securities when the clients authorize us to deduct our
management fees directly from the client’s account. SEIA is also deemed to have custody of clients’ funds
or securities when clients have standing authorizations (“SLOA”) with their custodian to move money from
their account to a third-party or first-party wire instructions, and under that SLOA authorize SEIA to
designate the amount or timing of transfers with the custodian. The SEC has set forth a set of standards
intended to protect client assets in such situations, which we follow. The conditions are as follows: (1) The
client provides an instruction to the qualified custodian, in writing, that includes the client's signature, the
third party's name, and either the third party's address or the third party's account number at a custodian
to which the transfer should be directed. (2) The client authorizes the investment adviser, in writing, either
on the qualified custodian's form or separately, to direct transfers to the third party either on a specified
schedule or from time to time. (3) The client's qualified custodian performs appropriate verification of the
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instruction, such as a signature review or other method to verify the client's authorization and provides a
transfer of funds notice to the client promptly after each transfer. (4) The client has the ability to terminate
or change the instruction to the client's qualified custodian (5) The investment adviser has no authority or
ability to designate or change the identity of the third party, the address, or any other information about
the third party contained in the client's instruction. (6) The investment adviser maintains records showing
that the third party is not a related party of the investment adviser or located at the same address as the
investment adviser. (7) The client's qualified custodian sends the client, in writing, an initial notice
confirming the instruction and an annual notice reconfirming the instruction.
A qualified custodian holds clients’ funds and securities. Clients will receive statements directly from their
qualified custodian at least quarterly. The statements will reflect the client’s funds and securities held with
the qualified custodian as well as any transactions that occurred in the account, including the deduction
of our fee. Clients should carefully review the account statements they receive from the qualified
custodian. When clients receive statements from SEIA as well as from the qualified custodian, they should
compare these two reports carefully. Clients with any questions about their statements should contact
SEIA at the address or phone number on the cover of this brochure. Clients who do not receive a statement
from their qualified custodian at least quarterly should contact SEIA or the Custodian directly.
Minor variations may occur because of reporting dates, accrual methods of interest and dividends, and
other factors. The custodial statement is the official record of your account for tax purposes.
Item 16: Investment Discretion
A limited power of attorney will be obtained from clients. SEIA will not have authority to withdraw funds
or to take custody of client funds or securities, other than as described under Custody above.
Signature Elite and Investment Consulting services are non-discretionary. SEIA only has the authority to
execute trades pre-approved by clients.
Under Signature Allocation Series & Signature Targeted Strategies client will sign a limited power of
attorney and SEIA will have the discretionary authority to determine the securities and the amount of
securities to be bought or sold and to automatically rebalance/reallocate within an asset allocation range
subject to the restrictions in the Investment Policy Statement. Signature Allocation Series & Signature
Targeted Strategies is managed by SEIA’s Investment Committee. The Investment Committee determines
the overall investment strategy. The Investment Committee is the sole authorized body to direct trades on
a discretionary basis. The client will designate the firm to be used for custodial services as described in
“Brokerage Practices.” The client is given the opportunity to impose reasonable restrictions on the
management of the account. For discretionary accounts, Buy / Sell restrictions must be symbol specific.
The security must have a symbol and be listed on an exchange. A buy / sell restriction cannot be based on:
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an idea, CUSIP, fund family, theme, bond or company name. The client is responsible for updating all buy /
sell restriction instructions as necessary for situations including but not limited to: conversions, symbol
changes or any other activity where the specific instructions SEIA has on file no longer accurately
represents the instructions. Discretionary and non-discretionary account Buy / sell restrictions are subject
to the manager’s acceptance.
For clients enrolled in the Signature Advisor Managed Portfolios (“AMP”) program, SEIA exercises
discretionary authority in selecting and utilizing third-party Technology Platforms to provide portfolio
management services. As part of its discretionary authority, SEIA determines the appropriate investment
strategy, selects and replaces underlying investments, and implements tax management and overlay
services as applicable. Clients expressly authorize SEIA to make these decisions without prior consultation.
While SEIA maintains discretion over investment selection, the Technology Platforms may assist in
executing transactions and implementing portfolio strategies on SEIA’s behalf.
Item 17: Voting Client Securities
SEIA does not vote client securities. It is the client's responsibility to vote with regards to their securities.
SEIA may respond to client inquiries regarding voting client securities in an educational fashion. Clients will
receive voting materials and other relevant information directly from their custodian. If voting materials
are inadvertently received by SEIA they will be promptly forwarded to the client. Voting is ultimately the
clients’ decision and responsibility.
For other corporate actions in non-discretionary accounts, client must approve for Advisor to take any
action related to a corporate action. Advisor will contact or attempt to contact client with respect to
corporate actions where Advisors recommendation is to act. If client does not approve or cannot be
reached the Advisor will not take any action and the account will accept the default option. If the
recommendation is not to act, the Advisor may not contact the client and the account will accept the
default option. For corporate actions in discretionary accounts, Advisor will make the decision to act or not
and take the associated action without seeking client approval.
Item 18: Financial Information
Advisory clients are not billed more than $1,200.00 in fees per client, six (6) months or more in advance
and thus are not required to file a balance sheet.
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