Overview
- Headquarters
- Montvale, NJ
- Total Firm Assets
- $454 million
- Average High-Net-Worth Client Portfolio Size
- $3.1 million
Fee Structure
Primary Fee Schedule (SIGNATURE WEALTH MANAGEMENT PARTNERS, LLC DISCLOSURE BROCHURE)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | $500,000 | 1.25% |
| $500,001 | $1,500,000 | 1.00% |
| $1,500,001 | $3,000,000 | 0.90% |
| $3,000,001 | $5,000,000 | 0.80% |
| $5,000,001 | $8,000,000 | 0.65% |
| $8,000,001 | $10,000,000 | 0.50% |
| $10,000,001 | $12,000,000 | 0.46% |
| $12,000,001 | $15,000,000 | 0.43% |
| $15,000,001 | $18,000,000 | 0.40% |
| $18,000,001 | and above | 0.38% |
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $11,250 | 1.12% |
| $5 million | $45,750 | 0.92% |
| $10 million | $75,250 | 0.75% |
| $50 million | $230,950 | 0.46% |
| $100 million | $420,950 | 0.42% |
Clients
- High-Net-Worth Share of Firm Assets
- 73.37%
- Number of High-Net-Worth Clients
- 107
- Total Client Accounts
- 942
- Discretionary Accounts
- 927
- Non-Discretionary Accounts
- 15
Services Offered
Services: Financial Planning, Portfolio Management for Individuals, Portfolio Management for Institutional Clients, Investment Advisor Selection
Regulatory Filings
- SEC CRD Number
- 298315
Primary Brochure: SIGNATURE WEALTH MANAGEMENT PARTNERS, LLC DISCLOSURE BROCHURE (2026-07-28)
View Document Text
Disclosure Brochure
July 24, 2026
a Registered Investment Adviser
135 Chestnut Ridge Road, Suite 1160
Montvale, NJ 07645
(201) 505-1100
www.signaturewealthmanagement.com
This brochure provides information about the qualifications and business practices of Signature Wealth
Management Partners, LLC (hereinafter “SWMP” or the “Firm”). If you have any questions about the contents
of this brochure, please contact the Firm at the telephone number listed above. The information in this brochure
has not been approved or verified by the United States Securities and Exchange Commission (SEC) or by any
state securities authority. Additional information about the Firm is available on the SEC’s website at
www.adviserinfo.sec.gov. The Firm is a registered investment adviser. Registration does not imply any level
of skill or training.
Disclosure Brochure
Item 2. Material Changes
In this Item, SWMP is required to discuss any material changes that have been made to the brochure since
the last annual amendment on March 25, 2026. While certain information has been updated, the Firm has
not made any material changes to the content of the brochure.
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Item 3. Table of Contents
Item 2. Material Changes .............................................................................................................................................. 2
Item 3. Table of Contents ............................................................................................................................................. 3
Item 4. Advisory Business ............................................................................................................................................ 4
Item 5. Fees and Compensation .................................................................................................................................... 6
Item 6. Performance-Based Fees and Side-by-Side Management .............................................................................. 10
Item 7. Types of Clients ............................................................................................................................................. 10
Item 8. Methods of Analysis, Investment Strategies and Risk of Loss ....................................................................... 10
Item 9. Disciplinary Information ................................................................................................................................ 13
Item 10. Other Financial Industry Activities and Affiliations .................................................................................... 13
Item 11. Code of Ethics .............................................................................................................................................. 14
Item 12. Brokerage Practices ...................................................................................................................................... 15
Item 13. Review of Accounts ..................................................................................................................................... 20
Item 14. Client Referrals and Other Compensation .................................................................................................... 20
Item 15. Custody......................................................................................................................................................... 21
Item 16. Investment Discretion ................................................................................................................................... 21
Item 17. Voting Client Securities ............................................................................................................................... 22
Item 18. Financial Information ................................................................................................................................... 22
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Item 4. Advisory Business
SWMP offers a variety of advisory services, which include financial planning, consulting, and investment
management services. Prior to SWMP rendering any of the foregoing advisory services, clients are required
to enter into one or more written agreements with SWMP setting forth the relevant terms and conditions of
the advisory relationship (the “Advisory Agreement”).
SWMP filed for registration in July 2018 and is wholly owned by Elizabeth Emr and Gregory Emr. As of
December 31, 2025, SWMP had $454,218,720 in assets under management, of which $451,750,145 was
managed on a discretionary basis and of which $2,468,575 was managed on a non-discretionary basis.
While this brochure generally describes the business of SWMP, certain sections also discuss the activities
of its Supervised Persons, which refer to the Firm’s officers, partners, directors (or other persons occupying
a similar status or performing similar functions), employees or any other person who provides investment
advice on SWMP’s behalf and is subject to the Firm’s supervision or control.
Financial Planning and Consulting Services
SWMP offers clients a broad range of financial planning and consulting services, which includes any or all
of the following functions:
•
Business Planning
•
Investment Consulting
•
Cash Flow Analysis
•
Protection Planning (Insurance)
•
Education Planning
•
Retirement Projections and Planning
•
Trust and Estate Planning
•
Tax Analysis
While each of these services is available on a stand-alone basis, certain of them can also be rendered in
conjunction with investment portfolio management as part of a comprehensive wealth management
engagement (described in more detail below).
In performing these services, SWMP is not required to verify any information received from the client or
from the client’s other professionals (e.g., attorneys, accountants, etc.,) and is expressly authorized to rely
on such information. SWMP recommends certain clients engage the Firm for additional related services,
its Supervised Persons in their individual capacities as insurance agents or registered representatives of a
broker-dealer and/or other professionals to implement its recommendations. Clients are advised that a
conflict of interest exists for the Firm to recommend that clients engage SWMP or its affiliates to provide
(or continue to provide) additional services for compensation, including investment management services.
Clients retain absolute discretion over all decisions regarding implementation and are under no obligation
to act upon any of the recommendations made by SWMP under a financial planning or consulting
engagement. Clients are advised that it remains their responsibility to promptly notify the Firm of any
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change in their financial situation or investment objectives for the purpose of reviewing, evaluating or
revising SWMP’s recommendations and/or services.
Wealth Management Services
SWMP provides certain clients with wealth management services which includes a broad range of
comprehensive financial planning and consulting services as well as discretionary and non-discretionary
management of investment portfolios.
SWMP primarily allocates client assets among various mutual funds, exchange-traded funds (“ETFs”),
individual debt and equity securities, structured notes and certificates of deposit (“CDs”) and independent
investment managers (“Independent Managers”) in accordance with their stated investment objectives.
Where appropriate, the Firm also provides advice about any type of legacy position or other investment
held in client portfolios, but clients should not assume that these assets are being continuously monitored
or otherwise advised on by the SWMP unless specifically agreed upon. Clients can engage SWMP to
manage and/or advise on certain investment products that are not maintained at their primary custodian,
such as variable life insurance and annuity contracts and assets held in employer sponsored retirement plans
and qualified tuition plans (i.e., 529 plans). In these situations, SWMP directs or recommends the allocation
of client assets among the various investment options available with the product. These assets are generally
maintained at the underwriting insurance company or the custodian designated by the product’s provider.
SWMP tailors its advisory services to meet the needs of its individual clients and seeks to ensure, on a
continuous basis, that client portfolios are managed in a manner consistent with those needs and objectives.
SWMP consults with clients on an initial and ongoing basis to assess their specific risk tolerance, time
horizon, liquidity constraints and other related factors relevant to the management of their portfolios.
Clients are advised to promptly notify SWMP if there are changes in their financial situation or if they wish
to place any limitations on the management of their portfolios. Clients can impose reasonable restrictions
or mandates on the management of their accounts if SWMP determines, in its sole discretion, the conditions
would not materially impact the performance of a management strategy or prove overly burdensome to the
Firm’s management efforts.
Use of Independent Managers
As mentioned above, SWMP selects certain Independent Managers to actively manage a portion of its
clients’ assets. The specific terms and conditions under which a client engages an Independent Manager
may be set forth in a separate written agreement with the designated Independent Manager. In addition to
this brochure, clients may also receive the written disclosure documents of the respective Independent
Managers engaged to manage their assets.
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SWMP evaluates a variety of information about Independent Managers, which includes the Independent
Managers’ public disclosure documents, materials supplied by the Independent Managers themselves and
other third-party analyses it believes are reputable. To the extent possible, the Firm seeks to assess the
Independent Managers’ investment strategies, past performance and risk results in relation to its clients’
individual portfolio allocations and risk exposure. SWMP also takes into consideration each Independent
Manager’s management style, returns, reputation, financial strength, reporting, pricing and research
capabilities, among other factors.
SWMP continues to provide services relative to the discretionary selection of the Independent Managers.
On an ongoing basis, the Firm monitors the performance of those accounts being managed by Independent
Managers. SWMP seeks to ensure the Independent Managers’ strategies and target allocations remain
aligned with its clients’ investment objectives and overall best interests.
Sponsor and Manager of Wrap Program
SWMP provides investment management services as the sponsor and manager of the Signature Wealth
Management Partners Wrap Fee Program (the “Wrap Program”), a wrap fee program (i.e., an arrangement
where certain brokerage commissions and transaction costs are absorbed by the Firm). Accounts managed
through the Wrap Program are done so in substantially the same manner as those managed under a non-
wrap arrangement. Participants in the Wrap Program may pay a higher or lower aggregate fee than if
investment management and brokerage services are purchased separately. Additional information about
the Wrap Program is available in SWMP’s Wrap Brochure, which appears as Part 2A Appendix 1 of the
Firm’s Form ADV (the “Wrap Brochure”). The Firm provides the services through the Wrap Program as
a convenience since it believes its clients prefer to not be charged commissions. The Firm does not
anticipate engaging in transactions that result in significant transaction charges and does not factor them
into its investment decisions. The Firm would charge the same fee to clients whether in the Wrap Program
or not. Therefore, the Firm believes that the Wrap Program relationship is in the best interest of its clients.
If clients have questions about the brokerage expenses associated with their account, they can ask their
primary Firm representative.
Item 5. Fees and Compensation
SWMP offers services on a fee basis, which includes fixed fees, as well as fees based upon assets under
management. Additionally, certain of the Firm’s Supervised Persons, in their individual capacities, offers
securities brokerage services and/or insurance products under a separate commission-based arrangement.
For investment management fees associated with participation in the Wrap Program, please see the Wrap
Brochure.
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Financial Planning and Consulting Fees
SWMP charges a fixed fee for providing financial planning and consulting services under a stand-alone
engagement. These fees are negotiable, but range from $1,000 to $5,000, depending upon the scope and
complexity of the services and the professional rendering the financial planning and/or the consulting
services. If the client engages the Firm for additional investment advisory services, SWMP may offset all
or a portion of its fees for those services based upon the amount paid for the financial planning and/or
consulting services.
The terms and conditions of the financial planning and/or consulting engagement are set forth in the
Advisory Agreement and SWMP requires one-half of the fee (estimated hourly or fixed) payable upon
execution of the Advisory Agreement. The outstanding balance is due upon delivery of the financial plan
or completion of the agreed upon services. The Firm does not, however, take receipt of $1,200 or more in
prepaid fees in excess of six months in advance of services rendered.
Wealth Management Fees
SWMP offers wealth management services for an annual fee based on the amount of assets under the Firm’s
management. This management fee varies in accordance with the following fee schedule:
PORTFOLIO VALUE
BASE FEE
Up to $499,999
$500,000 - $1,499,999
$1,500,000 - $2,999,999
$3,000,000 - $4,999,999
$5,000,000 - $7,999,999
$8,000,000 - $9,999,999
$10,000,000 - $11,999,999
$12,000,000 - $14,999,999
$15,000,000 - $17,999,999
Above $18,000,000
1.25%
1.00%
0.90%
0.80%
0.65%
0.50%
0.46%
0.43%
0.40%
0.38%
Alternatively, the Firm can be engaged to provide the wealth management services on a fixed fee basis for
certain clients, including those with less anticipated transactions and/or those with certain types of holding
such as fixed income, structured notes and certificates of deposit. Any fixed fee would be negotiated and
based upon the anticipated services and assets under management. The annual fee is prorated and charged
monthly, in advance, based upon the market value of the assets being managed by SWMP on the last day
of the previous month. If assets are deposited into or withdrawn from an account after the inception of a
billing period, the fee payable with respect to such assets is adjusted to reflect the interim change in portfolio
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value. For the initial period of an engagement, the fee is calculated on a pro rata basis. In the event the
advisory agreement is terminated, the fee for the final billing period is prorated through the effective date
of the termination and the outstanding or unearned portion of the fee is charged or refunded to the client,
as appropriate.
The Firm includes cash in a client’s account in determining the valuation for billing purposes. The Firm
may, in its sole discretion, not include cash in determining the fee, especially where a client has a high
percentage of cash for reasons other than the Firm's investment management decision. Additionally, for
asset management services the Firm provides with respect to certain client holdings (e.g., held-away assets,
accommodation accounts, alternative investments, etc.), SWMP may negotiate a fee rate that differs from
the range set forth above. Clients are advised that a conflict of interest exists for the Firm to recommend
that clients engage SWMP for additional services for compensation, including rolling over retirement
accounts or moving other assets to the Firm’s management. Clients retain absolute discretion over all
decisions regarding engaging the Firm and are under no obligation to act upon any of the recommendations.
Fee Discretion
SWMP may, in its sole discretion, negotiate to charge a lesser fee based upon certain criteria, such as
anticipated future earning capacity, anticipated future additional assets, dollar amount of assets to be
managed, related accounts, account composition, pre-existing/legacy client relationship, account retention
and pro bono activities.
Additional Fees and Expenses
In addition to the advisory fees paid to SWMP, clients also incur certain charges imposed by other third
parties, such as broker-dealers, custodians, trust companies, banks and other financial institutions
(collectively “Financial Institutions”). These additional charges include securities brokerage commissions,
transaction fees, custodial fees, fees attributable to alternative assets, fees charged by the Independent
Managers, margin costs, charges imposed directly by a mutual fund or ETF in a client’s account, as
disclosed in the fund’s prospectus (e.g., fund management fees and other fund expenses), deferred sales
charges, odd-lot differentials, transfer taxes, wire transfer and electronic fund fees, ADR fees that are
charged by a custodian to a client to cover administrative or other costs associated with the ongoing
management of ADR programs, and other fees and taxes on brokerage accounts and securities transactions.
The Firm’s brokerage practices are described at length in Item 12, below.
Direct Fee Debit
Clients provide SWMP and/or certain Independent Managers with the authority to directly debit their
accounts for payment of the investment advisory fees. The Financial Institutions that act as the qualified
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custodian for client accounts, from which the Firm retains the authority to directly deduct fees, have agreed
to send statements to clients not less than quarterly detailing all account transactions, including any amounts
paid to SWMP.
Account Additions and Withdrawals
Clients can make additions to and withdrawals from their account at any time, subject to SWMP’s right to
terminate an account. Additions can be in cash or securities provided that the Firm reserves the right to
liquidate any transferred securities or declines to accept particular securities into a client’s account. Clients
can withdraw account assets on notice to SWMP, subject to the usual and customary securities settlement
procedures. However, the Firm designs its portfolios as long-term investments and the withdrawal of assets
may impair the achievement of a client’s investment objectives. SWMP may consult with its clients about
the options and implications of transferring securities. Clients are advised that when transferred securities
are liquidated, they may be subject to transaction fees, short-term redemption fees, fees assessed at the
mutual fund level (e.g., contingent deferred sales charges) and/or tax ramifications.
Commissions and Sales Charges for Recommendations of Securities
Clients can engage certain persons associated with SWMP (but not the Firm directly) to render securities
brokerage services under a separate commission-based arrangement. Clients are under no obligation to
engage such persons and may choose brokers or agents not affiliated with SWMP.
Under this arrangement, the Firm’s Supervised Persons, in their individual capacities as registered
representatives of Purshe Kaplan Sterling Investments, Inc. (“PKS”), may provide securities brokerage
services and implement securities transactions under a separate commission based arrangement. Supervised
Persons are entitled to a portion of the brokerage commissions paid to PKS, as well as a share of any
ongoing distribution or service (trail) fees from the sale of mutual funds. SWMP may also recommend no-
load or load-waived funds, where no sales charges are assessed. Prior to effecting any transactions, clients
are required to enter into a separate account agreement with PKS.
A conflict of interest exists to the extent that a Supervised Person of SWMP recommends the purchase or
sale of securities through a brokerage relationship where that Supervised Persons receives commissions or
other additional compensation as a result of that recommendation (the “Brokerage Relationship”). The
Firm has procedures in place to ensure that any recommendations made by such Supervised Persons to
engage in the Brokerage Relationship are in the best interest of that client. Because the Supervised Persons
may receive compensation in connection with the sale of mutual funds in the Brokerage Relationship, a
conflict of interest exists as such Supervised Persons, may have an incentive to recommend more expensive
mutual fund share classes to clients where such Supervised Persons earn more compensation with respect
to the sale of such mutual fund share classes. Clients should understand that the investments made in the
Brokerage Relationship are not receiving advisory services from the Firm. Therefore, the Firm does not
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have a fiduciary duty over the Brokerage Relationship recommendations. For certain accounts covered by
the Employee Retirement Income Security Act of 1974 (“ERISA”) and such others that SWMP, in its sole
discretion, deems appropriate, SWMP provide its investment advisory services to certain clients on a fee-
offset basis. In this scenario, SWMP offsets its fees by an amount equal to the aggregate commissions and
12b-1 fees earned by the Firm’s Supervised Persons in their individual capacities as registered
representatives of PKS.
Item 6. Performance-Based Fees and Side-by-Side Management
SWMP does not provide any services for a performance-based fee (i.e., a fee based on a share of capital
gains or capital appreciation of a client’s assets).
Item 7. Types of Clients
SWMP offers services to individuals, pension and profit sharing plans, trusts, estates, corporations and
business entities.
Item 8. Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis
SWMP utilizes a combination of fundamental, technical and cyclical methods of analysis. Fundamental
analysis involves an evaluation of the fundamental financial condition and competitive position of a
particular fund or issuer. For SWMP, this process typically involves an analysis of an issuer’s management
team, investment strategies, style drift, past performance, reputation and financial strength in relation to the
asset class concentrations and risk exposures of the Firm’s model asset allocations. A substantial risk in
relying upon fundamental analysis is that while the overall health and position of a company may be good,
evolving market conditions may negatively impact the security.
Technical analysis involves the examination of past market data rather than specific issuer information in
determining the recommendations made to clients. Technical analysis may involve the use of mathematical
based indicators and charts, such as moving averages and price correlations, to identify market patterns and
trends which may be based on investor sentiment rather than the fundamentals of the company. A
substantial risk in relying upon technical analysis is that spotting historical trends may not help to predict
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such trends in the future. Even if the trend will eventually reoccur, there is no guarantee that SWMP will
be able to accurately predict such a reoccurrence.
Cyclical analysis is similar to technical analysis in that it involves the assessment of market conditions at a
macro (entire market or economy) or micro (company specific) level, rather than focusing on the overall
fundamental analysis of the health of the particular company that SWMP is recommending. The risks with
cyclical analysis are similar to those of technical analysis.
Investment Strategies
SWMP manages client assets through customized and model based investment portfolio management
utilizing mutual funds, ETF's, individual stocks and bonds, and structured notes and CDs. The Firm has
developed approximately five risk based strategies in which underlying asset class exposures are
systematically evaluated utilizing fundamental research and cyclical trends. The five models can be defined
as: i) Income with Capital Preservation, ii) Income with Moderate Growth, iii) Growth and Income Growth,
iv) Growth and v) Aggressive Growth. A combination of fundamental research and technical analysis is
utilized in the manager or individual security selection process. Portfolios are systematically re-balanced.
Risk of Loss
The following list of risk factors does not purport to be a complete enumeration or explanation of the risks
involved with respect to the Firm’s investment management activities. Clients should consult with their
legal, tax, and other advisors before engaging the Firm to provide investment management services on their
behalf.
Market Risks
Investing involves risk, including the potential loss of principal, and all investors should be guided
accordingly. The profitability of a significant portion of SWMP’s recommendations and/or investment
decisions may depend to a great extent upon correctly assessing the future course of price movements of
stocks, bonds and other asset classes. In addition, investments may be adversely affected by financial
markets and economic conditions throughout the world. There can be no assurance that SWMP will be
able to predict these price movements accurately or capitalize on any such assumptions.
Volatility Risks
The prices and values of investments can be highly volatile, and are influenced by, among other things,
interest rates, general economic conditions, the condition of the financial markets, the financial condition
of the issuers of such assets, changing supply and demand relationships, and programs and policies of
governments.
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Cash Management Risks
The Firm may invest some of a client’s assets temporarily in money market funds or other similar types of
investments, during which time an advisory account may be prevented from achieving its investment
objective.
Equity-Related Securities and Instruments
The Firm may take long positions in common stocks of U.S. and non-U.S. issuers traded on national
securities exchanges and over-the-counter markets. The value of equity securities varies in response to
many factors. These factors include, without limitation, factors specific to an issuer and factors specific to
the industry in which the issuer participates. Individual companies may report poor results or be negatively
affected by industry and/or economic trends and developments, and the stock prices of such companies may
suffer a decline in response. In addition, equity securities are subject to stock risk, which is the risk that
stock prices historically rise and fall in periodic cycles. U.S. and non-U.S. stock markets have experienced
periods of substantial price volatility in the past and may do so again in the future. In addition, investments
in small-capitalization, midcapitalization and financially distressed companies may be subject to more
abrupt or erratic price movements and may lack sufficient market liquidity, and these issuers often face
greater business risks.
Fixed Income Securities
Fixed income securities are subject to the risk of the issuer’s or a guarantor’s inability to meet principal and
interest payments on its obligations and to price volatility.
Currency Risks
An advisory account that holds investments denominated in currencies other than the currency in which the
advisory account is denominated may be adversely affected by the volatility of currency exchange rates.
Interest Rate Risks
Interest rates may fluctuate significantly, causing price volatility with respect to securities or instruments
held by clients.
Mutual Funds and ETFs
An investment in a mutual fund or ETF involves risk, including the loss of principal. Mutual fund and ETF
shareholders are necessarily subject to the risks stemming from the individual issuers of the fund’s
underlying portfolio securities. Such shareholders are also liable for taxes on any fund-level capital gains,
as mutual funds and ETFs are required by law to distribute capital gains in the event they sell securities for
a profit that cannot be offset by a corresponding loss.
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Shares of mutual funds are generally distributed and redeemed on an ongoing basis by the fund itself or a
broker acting on its behalf. The trading price at which a share is transacted is equal to a fund’s stated daily
per share net asset value (“NAV”), plus any shareholders fees (e.g., sales loads, purchase fees, redemption
fees). The per share NAV of a mutual fund is calculated at the end of each business day, although the actual
NAV fluctuates with intraday changes to the market value of the fund’s holdings. The trading prices of a
mutual fund’s shares may differ significantly from the NAV during periods of market volatility, which may,
among other factors, lead to the mutual fund’s shares trading at a premium or discount to actual NAV.
Shares of ETFs are listed on securities exchanges and transacted at negotiated prices in the secondary
market. Generally, ETF shares trade at or near their most recent NAV, which is generally calculated at
least once daily for indexed based ETFs and potentially more frequently for actively managed ETFs.
However, certain inefficiencies may cause the shares to trade at a premium or discount to their pro rata
NAV. There is also no guarantee that an active secondary market for such shares will develop or continue
to exist. Generally, an ETF only redeems shares when aggregated as creation units (usually 20,000 shares
or more). Therefore, if a liquid secondary market ceases to exist for shares of a particular ETF, a
shareholder may have no way to dispose of such shares.
Use of Independent Managers
As stated above, SWMP selects certain Independent Managers to manage a portion of its clients’ assets. In
these situations, SWMP continues to conduct ongoing due diligence of such managers, but such
recommendations rely to a great extent on the Independent Managers’ ability to successfully implement
their investment strategies. In addition, SWMP does not have the ability to supervise the Independent
Managers on a day-to-day basis.
Item 9. Disciplinary Information
SWMP has not been involved in any legal or disciplinary events that are material to a client’s evaluation of
its advisory business or the integrity of its management.
Item 10. Other Financial Industry Activities and Affiliations
This item requires investment advisers to disclose certain financial industry activities and affiliations.
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Registered Representatives of a Broker-Dealer
Certain of the Firm’s Supervised Persons are registered representatives of PKS and provide clients with
securities brokerage services under a separate commission-based arrangement. This arrangement is
described at length in Item 5.
Licensed Insurance Agents
A number of the Firm’s Supervised Persons are licensed insurance agents and offer certain insurance
products on a fully-disclosed commissionable basis. A conflict of interest exists to the extent that SWMP
recommends the purchase of insurance products where its Supervised Persons are entitled to insurance
commissions or other additional compensation. The Firm has procedures in place whereby it seeks to
ensure that all recommendations are made in its clients’ best interest regardless of any such affiliations.
Related Certified Public Accounting Firm
SWMP does not render accounting services to clients. In the event a client requires accounting services,
the Firm may recommend a certified public accountant. At times, the Firm recommends the services of the
certified public accounting firms of Botwinick & Company, L.L.C. (“Botwinick”). These services are
rendered independent of SWMP and pursuant to a separate agreement between the client and the accounting
firm. One or more of the Firm’s Supervised Persons solicit business for the Firm and are also accountants
with Botwinick and receive a portion of Botwinick’s fees. There exists a conflict of interest to the extent
that the Firm recommends the accounting services of CPA Firms and Botwinick recommend the services
of the Firm.
Item 11. Code of Ethics
SWMP has adopted a code of ethics in compliance with applicable securities laws (“Code of Ethics”) that
sets forth the standards of conduct expected of its Supervised Persons. SWMP’s Code of Ethics contains
written policies reasonably designed to prevent certain unlawful practices such as the use of material non-
public information by the Firm or any of its Supervised Persons and the trading by the same of securities
ahead of clients in order to take advantage of pending orders.
The Code of Ethics also requires certain of SWMP’s personnel to report their personal securities holdings
and transactions and obtain pre-approval of certain investments (e.g., initial public offerings, limited
offerings). However, the Firm’s Supervised Persons are permitted to buy or sell securities that it also
recommends to clients if done in a fair and equitable manner that is consistent with the Firm’s policies and
procedures. This Code of Ethics has been established recognizing that some securities trade in sufficiently
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broad markets to permit transactions by certain personnel to be completed without any appreciable impact
on the markets of such securities. Therefore, under limited circumstances, exceptions may be made to the
policies stated below.
When the Firm is engaging in or considering a transaction in any security on behalf of a client, no
Supervised Person with access to this information may knowingly effect for themselves or for their
immediate family (i.e., spouse, minor children and adults living in the same household) a transaction in that
security unless:
•
the transaction has been completed;
•
the transaction for the Supervised Person is completed as part of a batch trade with clients; or
•
a decision has been made not to engage in the transaction for the client.
These requirements are not applicable to: (i) direct obligations of the Government of the United States; (ii)
money market instruments, bankers’ acceptances, bank certificates of deposit, commercial paper,
repurchase agreements and other high quality short-term debt instruments, including repurchase
agreements; (iii) shares issued by mutual funds or money market funds; and (iv) shares issued by unit
investment trusts that are invested exclusively in one or more mutual funds.
Clients and prospective clients may contact SWMP to request a copy of its Code of Ethics.
Item 12. Brokerage Practices
Recommendation of Broker-Dealers for Client Transactions
SWMP recommends that clients utilize the custody, brokerage and clearing services of Charles Schwab &
Co, Inc. through its Schwab Advisor Services division (“Schwab”) for investment management accounts.
The final decision to custody assets with Schwab is at the discretion of the client, including those accounts
under ERISA or IRA rules and regulations, in which case the client is acting as either the plan sponsor or
IRA accountholder. SWMP is independently owned and operated and not affiliated with Schwab. Schwab
provides SWMP with access to its institutional trading and custody services, which are typically not
available to retail investors.
Factors which SWMP considers in recommending Schwab or any other broker-dealer to clients include
their respective financial strength, reputation, execution, pricing, research and service. Schwab enables the
Firm to obtain many mutual funds without transaction charges and other securities at nominal transaction
charges. Schwab has also agreed to reimburse clients for exit fees associated with moving accounts to
Schwab. The reimbursement is only available up to a certain amount for all of the Firm’s clients over a
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twelve month period. Fees are reimbursed on a first-come-first-served basis so that no clients are favored.
The commissions and/or transaction fees charged by Schwab may be higher or lower than those charged
by other Financial Institutions.
The commissions paid by SWMP’s clients to Schwab outside of the Program comply with the Firm’s duty
to obtain “best execution.” Clients may pay commissions that are higher than another qualified Financial
Institution might charge to effect the same transaction where SWMP determines that the commissions are
reasonable in relation to the value of the brokerage and research services received. In seeking best
execution, the determinative factor is not the lowest possible cost, but whether the transaction represents
the best qualitative execution, taking into consideration the full range of a Financial Institution’s services,
including among others, the value of research provided, execution capability, commission rates and
responsiveness. SWMP seeks competitive rates but may not necessarily obtain the lowest possible
commission rates for client transactions.
Consistent with obtaining best execution, brokerage transactions are directed to certain broker-dealers in
return for investment research products and/or services which assist SWMP in its investment decision-
making process. Such research will be used to service all of the Firm’s clients, but brokerage commissions
paid by one client may be used to pay for research that is not used in managing that client’s portfolio. The
receipt of investment research products and/or services as well as the allocation of the benefit of such
investment research products and/or services poses a conflict of interest because SWMP does not have to
produce or pay for the products or services.
SWMP periodically and systematically reviews its policies and procedures regarding its recommendation
of Financial Institutions in light of its duty to obtain best execution.
Software and Support Provided by Financial Institutions
SWMP receives without cost from Schwab administrative support, computer software, related systems
support, as well as other third party support as further described below (together "Support") which allow
SWMP to better monitor client accounts maintained at Schwab and otherwise conduct its business. SWMP
receives the Support without cost because the Firm renders investment management services to clients that
maintain assets at Schwab. The Support is not provided in connection with securities transactions of clients
(i.e., not “soft dollars”). The Support benefits SWMP, but not its clients directly. Clients should be aware
that SWMP’s receipt of economic benefits such as the Support from a broker-dealer creates a conflict of
interest since these benefits may influence the Firm’s choice of broker-dealer over another that does not
furnish similar software, systems support or services, especially because the support is contingent upon
clients placing a certain level(s) of assets at Schwab. In fulfilling its duties to its clients, SWMP endeavors
at all times to put the interests of its clients first and has determined that the recommendation of Schwab is
in the best interest of clients and satisfies the Firm's duty to seek best execution.
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Specifically, SWMP receives the following benefits from Schwab: i) receipt of duplicate client
confirmations and bundled duplicate statements; ii) access to a trading desk that exclusively services its
institutional traders; iii) access to block trading which provides the ability to aggregate securities
transactions and then allocate the appropriate shares to client accounts; and iv) access to an electronic
communication network for client order entry and account information.
These services generally are available to independent investment advisors on an unsolicited basis, at no
charge to them so long as the Firm has a certain amount of clients’ assets maintained in accounts at Schwab
Advisor Services. Schwab’s services include brokerage services that are related to the execution of
securities transactions, custody, research, including that in the form of advice, analyses and reports, and
access to mutual funds and other investments that are otherwise generally available only to institutional
investors or would require a significantly higher minimum initial investment.
In addition, the Firm receives funds to be used toward qualifying third-party service providers for research,
marketing, compliance, technology and software platforms and services. These funds are available upon
hitting specific thresholds of new assets added to Schwab during an initial twelve month period.
For client accounts maintained in its custody, Schwab generally does not charge separately for custody
services but is compensated by account holders through commissions or other transaction-related or asset-
based fees for securities trades that are executed through Schwab or that settle into Schwab accounts.
Schwab also makes available to the Firm other products and services that benefit the Firm but may not
benefit its clients’ accounts. These benefits may include national, regional or Firm specific educational
events organized and/or sponsored by Schwab. Other potential benefits may include occasional business
entertainment of personnel of SWMP by Schwab personnel, including meals, invitations to sporting events,
including golf tournaments, and other forms of entertainment, some of which may accompany educational
opportunities. Other of these products and services assist SWMP in managing and administering clients’
accounts. These include software and other technology (and related technological training) that provide
access to client account data (such as trade confirmations and account statements), facilitate trade execution
(and allocation of aggregated trade orders for multiple client accounts), provide research, pricing
information and other market data, facilitate payment of the Firm's fees from its clients’ accounts, and assist
with back-office training and support functions, recordkeeping and client reporting. Many of these services
generally may be used to service all or some substantial number of the Firm’s accounts, including accounts
not maintained at Schwab. Schwab also makes available to SWMP other services intended to help the Firm
manage and further develop its business enterprise. These services may include professional compliance,
legal and business consulting, publications and conferences on practice management, information
technology, business succession, regulatory compliance, employee benefits providers, human capital
consultants, insurance and marketing. In addition, Schwab may make available, arrange and/or pay vendors
for these types of services rendered to the Firm by independent third parties. Schwab may discount or
waive fees it would otherwise charge for some of these services or pay all or a part of the fees of a third-
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party providing these services to the Firm. While, as a fiduciary, SWMP endeavors to act in its clients’
best interests, the Firm's recommendation that clients maintain their assets in accounts at Schwab may be
based in part on the benefits received and not solely on the nature, cost or quality of custody and brokerage
services provided by Schwab, which creates a potential conflict of interest.
Brokerage for Client Referrals
SWMP does not consider, in selecting or recommending broker-dealers, whether the Firm receives client
referrals from the Financial Institutions or other third party.
Directed Brokerage
The client may direct SWMP in writing to use a particular Financial Institution to execute some or all
transactions for the client. In that case, the client will negotiate terms and arrangements for the account
with that Financial Institution and the Firm will not seek better execution services or prices from other
Financial Institutions or be able to “batch” client transactions for execution through other Financial
Institutions with orders for other accounts managed by SWMP (as described above). As a result, the client
may pay higher commissions or other transaction costs, greater spreads or may receive less favorable net
prices, on transactions for the account than would otherwise be the case. Subject to its duty of best
execution, SWMP may decline a client’s request to direct brokerage if, in the Firm’s sole discretion, such
directed brokerage arrangements would result in additional operational difficulties.
Commissions or Sales Charges for Recommendations of Securities
As discussed above, certain Supervised Persons in their respective individual capacities are registered
representatives of PKS. These Supervised Persons are subject to FINRA Rule 3040 which restricts
registered representatives from conducting securities transactions away from their broker-dealer unless
PKS provides written consent. Therefore, clients are advised that certain Supervised Persons are restricted
to conducting securities transactions through PKS if they have not secured written consent from PKS to
execute securities transactions though a different broker-dealer. Absent such written consent or separation
from PKS, these Supervised Persons are prohibited from executing securities transactions through any
broker-dealer other than PKS under its internal supervisory policies. The Firm is cognizant of its duty to
obtain best execution and has implemented policies and procedures reasonably designed in such pursuit.
Trade Aggregation
Transactions for each client will be effected independently, unless SWMP decides to purchase or sell the
same securities for several clients at approximately the same time. SWMP may (but is not obligated to)
combine or “batch” such orders to obtain best execution, to negotiate more favorable commission rates or
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to allocate equitably among the Firm’s clients’ differences in prices and commissions or other transaction
costs that might not have been obtained had such orders been placed independently. Under this procedure,
transactions will be averaged as to price and allocated among SWMP’s clients pro rata to the purchase and
sale orders placed for each client on any given day. To the extent that the Firm determines to aggregate
client orders for the purchase or sale of securities, including securities in which SWMP’s Supervised
Persons may invest, the Firm does so in accordance with applicable rules promulgated under the Advisers
Act and no-action guidance provided by the staff of the U.S. Securities and Exchange Commission. SWMP
does not receive any additional compensation or remuneration as a result of the aggregation.
In the event that the Firm determines that a prorated allocation is not appropriate under the particular
circumstances, the allocation will be made based upon other relevant factors, which include: (i) when only
a small percentage of the order is executed, shares may be allocated to the account with the smallest order
or the smallest position or to an account that is out of line with respect to security or sector weightings
relative to other portfolios, with similar mandates; (ii) allocations may be given to one account when one
account has limitations in its investment guidelines which prohibit it from purchasing other securities which
are expected to produce similar investment results and can be purchased by other accounts; (iii) if an
account reaches an investment guideline limit and cannot participate in an allocation, shares may be
reallocated to other accounts (this may be due to unforeseen changes in an account’s assets after an order
is placed); (iv) with respect to sale allocations, allocations may be given to accounts low in cash; (v) in
cases when a pro rata allocation of a potential execution would result in a de minimis allocation in one or
more accounts, the Firm may exclude the account(s) from the allocation; the transactions may be executed
on a pro rata basis among the remaining accounts; or (vi) in cases where a small proportion of an order is
executed in all accounts, shares may be allocated to one or more accounts on a random basis.
Trade Error Practices
From time-to-time the Firm can make an error in submitting a trade order. When this occurs, the Firm can
place a correcting trade with the broker-dealer which has custody of the account. If an investment gain
results from the correcting trade, the gain will remain in the client’s account unless the same error involved
other client account(s) that should have received the gain, it is not permissible for the client to retain the
gain, or the Firm confers with the client and they decide to forego the gain (e.g., due to tax reasons). If the
gain does not remain in the account and Schwab is the custodian, Schwab will donate the amount of any
gain $100 and over to charity. If a loss occurs greater than $100, the Firm will pay for the loss. Schwab will
maintain the loss or gain (if such gain is not retained in the client’s account) if it is under $100 to minimize
and offset its administrative time and expense. Generally, if related trade errors result in both gains and
losses in the client’s account, they may be netted.
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Item 13. Review of Accounts
Account Reviews
SWMP implements a continuous investment management process to ensure client portfolios align with
their financial objectives. Portfolios and accounts are monitored regularly to evaluate performance, manage
risk exposure, and maintain adherence to investment goals.
The Firm conducts monthly investment meetings to assess and refine its investment models, focusing on
asset allocation strategies, manager selection, and ongoing due diligence. Client accounts undergo
systematic reviews, with rebalancing performed as needed—at least annually—to preserve strategic
allocation targets.
To enhance oversight, SWMP utilizes advanced portfolio monitoring software that continuously tracks
asset allocation deviations, ensuring portfolios remain aligned with investment strategies and client
objectives..
Account Statements and Reports
Clients are provided with transaction confirmation notices and regular summary account statements directly
from the Financial Institutions where their assets are custodied. From time-to-time or as otherwise
requested, clients may also receive written or electronic reports from SWMP and/or an outside service
provider, which contain certain account and/or market-related information, such as an inventory of account
holdings or account performance. Clients should compare the account statements they receive from their
custodian with any documents or reports they receive from SWMP or an outside service provider.
Item 14. Client Referrals and Other Compensation
Client Referrals
In the event a client is introduced to SWMP by either an unaffiliated or an affiliated solicitor, the Firm may
pay that solicitor a referral fee in accordance with applicable securities laws. Unless otherwise disclosed,
any such referral fee is paid solely from SWMP’s investment management fee and does not result in any
additional charge to the client. If the client is introduced to the Firm by an unaffiliated solicitor, the client
will receive a solicitor’s disclosure statement containing the terms and conditions of the solicitation
arrangement and any conflicts of interest. Any affiliated solicitor of SWMP is required to disclose the
nature of his or her relationship to prospective clients at the time of the solicitation.
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Other Compensation
The Firm receives economic benefits from Schwab. The benefits, conflicts of interest and how they are
addressed are discussed above in response to Item 12.
Item 15. Custody
The Advisory Agreement and/or the separate agreement with any Financial Institution authorize SWMP
and/or the Independent Managers to debit client accounts for payment of the Firm’s fees and to directly
remit that those funds to the Firm in accordance with applicable custody rules. The Financial Institutions
that act as the qualified custodian for client accounts, from which the Firm retains the authority to directly
deduct fees, have agreed to send statements to clients not less than quarterly detailing all account
transactions, including any amounts paid to SWMP.
In addition, as discussed in Item 13, SWMP will also send, or otherwise make available, periodic
supplemental reports to clients. Clients should carefully review the statements sent directly by the Financial
Institutions and compare them to those received from SWMP.
Standing Letters of Authorization
SWMP also has custody due to clients giving the Firm limited power of attorney in a standing letter of
authorization (“SLOA”) to disburse funds to one or more third parties as specifically designated by the
client. In such circumstances, the Firm will implement the steps in the SEC’s no-action letter on February
21, 2017 which includes (in summary): i) client will provide instruction for the SLOA to the custodian; ii)
client will authorize the Firm to direct transfers to the specific third party; iii) the custodian will perform
appropriate verification of the instruction and provide a transfer of funds notice to the client promptly after
each transfer; iv) the client will have the ability to terminate or change the instruction; v) the Firm will have
no authority or ability to designate or change the identity or any information about the third party; vi) the
Firm will keep records showing that the third party is not a related party of the Firm or located at the same
address as the Firm; and vii) the custodian will send the client an initial and annual notice confirming the
SLOA instructions
Item 16. Investment Discretion
SWMP is given the authority to exercise discretion on behalf of clients. SWMP is considered to exercise
investment discretion over a client’s account if it can effect and/or direct transactions in client accounts
without first seeking their consent. SWMP is given this authority through a power-of-attorney included in
the agreement between SWMP and the client. Clients may request a limitation on this authority (such as
certain securities not to be bought or sold). SWMP takes discretion over the following activities:
• The securities to be purchased or sold;
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• The amount of securities to be purchased or sold;
• When transactions are made; and
• The Independent Managers to be hired or fired.
Item 17. Voting Client Securities
SWMP does not accept the authority to vote a client’s securities (i.e., proxies) on their behalf. Clients
receive proxies directly from the Financial Institutions where their assets are custodied and may contact the
Firm at the contact information on the cover of this brochure with questions about any such issuer
solicitations.
Item 18. Financial Information
SWMP is not required to disclose any financial information due to the following:
• The Firm does not require or solicit the prepayment of more than $1,200 in fees six months or more
in advance of services rendered;
• The Firm does not have a financial condition that is reasonably likely to impair its ability to meet
contractual commitments to clients; and
• The Firm has not been the subject of a bankruptcy petition at any time during the past ten years.
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Additional Brochure: SIGNATURE WEALTH MANAGEMENT PARTNERS, LLC WRAP FEE BROCHURE (2026-07-28)
View Document Text
Wrap Fee Program Brochure
July 24, 2026
SIGNATURE WEALTH MANAGEMENT PARTNERS WRAP FEE PROGRAM
Sponsored by
a Registered Investment Adviser
135 Chestnut Ridge Road, Suite 1160
Montvale, NJ 07645
(201) 505-1100
www.signaturewealthmanagement.com
This brochure provides information about the qualifications and business practices of Signature Wealth
Management Partners, LLC (hereinafter “SWMP” or the “Firm”). If you have any questions about the contents
of this brochure, please contact the Firm at the telephone number listed above. The information in this brochure
has not been approved or verified by the United States Securities and Exchange Commission (SEC) or by any
state securities authority. Additional information about the Firm is available on the SEC’s website at
www.adviserinfo.sec.gov. The Firm is a registered investment adviser. Registration does not imply any level
of skill or training.
Wrap Fee Brochure
Item 2. Material Changes
In this Item, SWMP is required to discuss any material changes that have been made to the brochure since
the last annual amendment on March 25, 2026. While certain information has been updated, the Firm has
not made any material changes to the content of the brochure.
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Item 3. Table of Contents
Item 2. Material Changes .............................................................................................................................................. 2
Item 3. Table of Contents ............................................................................................................................................. 3
Item 4. Advisory Business ............................................................................................................................................ 4
Item 5. Account Requirements and Types of Clients ................................................................................................. 11
Item 6. Portfolio Manager Selection and Evaluation .................................................................................................. 11
Item 7. Client Information Provided to Portfolio Managers ....................................................................................... 14
Item 8. Client Contact with Portfolio Managers ......................................................................................................... 15
Item 9. Additional Information ................................................................................................................................... 15
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Item 4. Advisory Business
The Signature Wealth Management Partners Wrap Program (the “Program”) is an investment advisory
program sponsored by SWMP. In addition to the Program, the Firm offers a variety of advisory services,
which include financial planning, consulting, and investment management services under different
arrangements than those described herein. Prior to SWMP rendering any of the foregoing advisory services,
clients are required to enter into one or more written agreements with SWMP setting forth the relevant
terms and conditions of the advisory relationship (the “Advisory Agreement”).
SWMP filed for registration in July 2018 and is wholly owned by Elizabeth Emr and Gregory Emr. As of
December 31, 2025, SWMP had $454,218,720 in assets under management, of which $451,750,145 was
managed on a discretionary basis and of which $2,468,575 was managed on a non-discretionary basis.
While this brochure generally describes the business of SWMP, certain sections also discuss the activities
of its Supervised Persons, which refer to the Firm’s officers, partners, directors (or other persons occupying
a similar status or performing similar functions), employees or any other person who provides investment
advice on SWMP’s behalf and is subject to the Firm’s supervision or control.
Description of the Program
The Program is offered as a wrap fee program, which provides clients with the ability to trade in certain
investment products without incurring separate brokerage commissions or transaction charges. A wrap fee
program is considered any arrangement under which clients receive investment advisory services (which
may include portfolio management or advice concerning the selection of other investment advisers) and the
execution of client transactions for a specified fee or fees not based upon transactions in their accounts.
Clients must also open a new securities brokerage account and complete a new account agreement with
Schwab Advisor ServicesTM (“Schwab”), or another broker-dealer that SWMP approves under the Program
(collectively “Financial Institutions”).
At the onset of the Program, clients complete an investor profile describing their individual investment
objectives, liquidity and cash flow needs, time horizon and risk tolerance, as well as any other factors
pertinent to their specific financial situations. After an analysis of the relevant information, SWMP assists
its clients in developing an appropriate strategy for managing their assets. Clients’ investment portfolios are
generally managed on a discretionary basis by either SWMP’s investment adviser representatives or an
independent investment manager (collectively “Independent Managers”), as selected by SWMP. SWMP
and/or the Independent Managers generally allocate clients’ assets among the various investment products
available under the Program, as described further in Item 6 (below).
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Financial Planning and Consulting Services
SWMP offers clients a broad range of financial planning and consulting services, which includes any or all
of the following functions:
•
Business Planning
•
Investment Consulting
•
Cash Flow Analysis
•
Protection Planning (Insurance)
•
Education Planning
•
Retirement Projections and Planning
•
Trust and Estate Planning
•
Tax Analysis
While each of these services is available on a stand-alone basis, certain of them can also be rendered in
conjunction with investment portfolio management as part of a comprehensive wealth management
engagement (described in more detail below).
In performing these services, SWMP is not required to verify any information received from the client or
from the client’s other professionals (e.g., attorneys, accountants, etc.,) and is expressly authorized to rely
on such information. SWMP recommends certain clients engage the Firm for additional related services,
its Supervised Persons in their individual capacities as insurance agents or registered representatives of a
broker-dealer and/or other professionals to implement its recommendations. Clients are advised that a
conflict of interest exists for the Firm to recommend that clients engage SWMP or its affiliates to provide
(or continue to provide) additional services for compensation, including investment management services.
Clients retain absolute discretion over all decisions regarding implementation and are under no obligation
to act upon any of the recommendations made by SWMP under a financial planning or consulting
engagement. Clients are advised that it remains their responsibility to promptly notify the Firm of any
change in their financial situation or investment objectives for the purpose of reviewing, evaluating or
revising SWMP’s recommendations and/or services.
Wealth Management Services
SWMP provides certain clients with wealth management services which includes a broad range of
comprehensive financial planning and consulting services as well as discretionary and non-discretionary
management of investment portfolios.
SWMP primarily allocates client assets among various mutual funds, exchange-traded funds (“ETFs”),
individual debt and equity securities, structured notes and certificates of deposit (“CDs”) and independent
investment managers (“Independent Managers”) in accordance with their stated investment objectives.
Where appropriate, the Firm also provides advice about any type of legacy position or other investment
held in client portfolios. Clients can engage SWMP to manage and/or advise on certain investment products
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that are not maintained at their primary custodian, such as variable life insurance and annuity contracts and
assets held in employer sponsored retirement plans and qualified tuition plans (i.e., 529 plans). In these
situations, SWMP directs or recommends the allocation of client assets among the various investment
options available with the product. These assets are generally maintained at the underwriting insurance
company or the custodian designated by the product’s provider.
SWMP tailors its advisory services to meet the needs of its individual clients and seeks to ensure, on a
continuous basis, that client portfolios are managed in a manner consistent with those needs and objectives.
SWMP consults with clients on an initial and ongoing basis to assess their specific risk tolerance, time
horizon, liquidity constraints and other related factors relevant to the management of their portfolios.
Clients are advised to promptly notify SWMP if there are changes in their financial situation or if they wish
to place any limitations on the management of their portfolios. Clients can impose reasonable restrictions
or mandates on the management of their accounts if SWMP determines, in its sole discretion, the conditions
would not materially impact the performance of a management strategy or prove overly burdensome to the
Firm’s management efforts.
Use of Independent Managers
As mentioned above, SWMP selects certain Independent Managers to actively manage a portion of its
clients’ assets. The specific terms and conditions under which a client engages an Independent Manager
may be set forth in a separate written agreement with the designated Independent Manager. In addition to
this brochure, clients may also receive the written disclosure documents of the respective Independent
Managers engaged to manage their assets.
SWMP evaluates a variety of information about Independent Managers, which includes the Independent
Managers’ public disclosure documents, materials supplied by the Independent Managers themselves and
other third-party analyses it believes are reputable. To the extent possible, the Firm seeks to assess the
Independent Managers’ investment strategies, past performance and risk results in relation to its clients’
individual portfolio allocations and risk exposure. SWMP also takes into consideration each Independent
Manager’s management style, returns, reputation, financial strength, reporting, pricing and research
capabilities, among other factors.
SWMP continues to provide services relative to the discretionary selection of the Independent Managers.
On an ongoing basis, the Firm monitors the performance of those accounts being managed by Independent
Managers. SWMP seeks to ensure the Independent Managers’ strategies and target allocations remain
aligned with its clients’ investment objectives and overall best interests.
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Fees for Participation in the Program
The Program is offered on a fee basis, which includes fixed fees, as well as fees based upon assets under
management (sometimes referred to as the “Program Fee”). Additionally, certain of the Firm’s Supervised
Persons, in their individual capacities, offers securities brokerage services and/or insurance products under
a separate commission-based arrangement.
Financial Planning and Consulting Fees
SWMP charges a fixed fee for providing financial planning and consulting services under a stand-alone
engagement. These fees are negotiable, but range from $1,000 to $5,000, depending upon the scope and
complexity of the services and the professional rendering the financial planning and/or the consulting
services. If the client engages the Firm for additional investment advisory services, SWMP may offset all
or a portion of its fees for those services based upon the amount paid for the financial planning and/or
consulting services.
The terms and conditions of the financial planning and/or consulting engagement are set forth in the
Advisory Agreement and SWMP requires one-half of the fee (estimated hourly or fixed) payable upon
execution of the Advisory Agreement. The outstanding balance is due upon delivery of the financial plan
or completion of the agreed upon services. The Firm does not, however, take receipt of $1,200 or more in
prepaid fees in excess of six months in advance of services rendered.
Wealth Management Fees
SWMP offers wealth management services for an annual fee based on the amount of assets under the Firm’s
management. This management fee varies in accordance with the following fee schedule:
PORTFOLIO VALUE
BASE FEE
Up to $499,999
$500,000 - $1,499,999
$1,500,000 - $2,999,999
$3,000,000 - $4,999,999
$5,000,000 - $7,999,999
$8,000,000 - $9,999,999
$10,000,000 - $11,999,999
$12,000,000 - $14,999,999
$15,000,000 - $17,999,999
Above $18,000,000
1.25%
1.00%
0.90%
0.80%
0.65%
0.50%
0.46%
0.43%
0.40%
0.38%
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Alternatively, the Firm can be engaged to provide the wealth management services on a fixed fee basis for
certain clients, including those with less anticipated transactions and/or those with certain types of holding
such as fixed income, structured notes and certificates of deposit. Any fixed fee would be negotiated and
based upon the anticipated services and assets under management. The annual fee is prorated and charged
monthly, in advance, based upon the market value of the assets being managed by SWMP on the last day
of the previous month. If assets are deposited into or withdrawn from an account after the inception of a
billing period, the fee payable with respect to such assets is adjusted to reflect the interim change in portfolio
value. For the initial period of an engagement, the fee is calculated on a pro rata basis. In the event the
advisory agreement is terminated, the fee for the final billing period is prorated through the effective date
of the termination and the outstanding or unearned portion of the fee is charged or refunded to the client,
as appropriate.
The Firm includes cash in a client’s account in determining the valuation for billing purposes. The Firm
may, in its sole discretion, not include cash in determining the fee, especially where a client has a high
percentage of cash for reasons other than the Firm's investment management decision. Additionally, for
asset management services the Firm provides with respect to certain client holdings (e.g., held-away assets,
accommodation accounts, alternative investments, etc.), SWMP may negotiate a fee rate that differs from
the range set forth above.
Clients are advised that a conflict of interest exists for the Firm to recommend that clients engage SWMP
for additional services for compensation, including rolling over retirement accounts or moving other assets
to the Firm’s management. Clients retain absolute discretion over all decisions regarding engaging the
Firm and are under no obligation to act upon any of the recommendations.
Fee Comparison
The Firm pays Schwab applicable commissions and/or transaction fees to execute trades in the wrap fee
accounts. Alternatively, the Firm can pay Schwab a single asset-based fee in lieu of transaction-based
commissions. Therefore, a portion of the fees paid to SWMP are used to cover certain securities brokerage
commissions and transactional costs attributed to the management of its clients’ portfolios.
Services provided through the Program may cost clients more or less than purchasing these services
separately. The number of transactions made in clients’ accounts, as well as the commissions charged for
each transaction, determines the relative cost of the Program versus paying for execution on a per transaction
basis and paying a separate fee for advisory services. Fees paid for the Program may also be higher or lower
than fees charged by other sponsors of comparable investment advisory programs. Because the Firm pays
for the brokerage fees, the Firm has an incentive to engage in less transactions, transactions that cost less to
the Firm (including the use of mutual funds that do not have transaction charges, but have higher expenses
to the client) or otherwise maximize its compensation by seeking to reduce or minimize the total costs
incurred in client accounts subject to the wrap fee.
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The Firm provides the services through the Wrap Program as a convenience since it believes its clients prefer
to not be charged commissions. The Firm does not anticipate engaging in transactions that result in
significant transaction charges and does not factor them into its investment decisions. The Firm would
charge the same fee to clients whether in the Wrap Program or not. Therefore, the Firm believes that the
Wrap Program relationship is in the best interest of its clients. If clients have questions about the brokerage
expenses associated with their account, they can ask their primary Firm representative. The Firm reviews
the frequency and type of investments made in client accounts to act in the client’s best interest.
Fee Discretion
SWMP, in its sole discretion, may negotiate to charge a lesser fee based upon certain criteria, such as
anticipated future earning capacity, anticipated future additional assets, dollar amount of assets to be
managed, related accounts, account composition, pre-existing/legacy client relationship, account retention
and pro bono activities.
Other Charges
In addition to the advisory fees paid to SWMP, clients may also incur certain charges imposed by other third
parties, such as broker-dealers, custodians, trust companies, banks and other financial institutions. These
additional charges include fees for trades executed away from Schwab (a conflict of interest exists where
the Firm avoids expenses by trading through a different Financial Institution), mark-ups and mark-downs on
fixed-income transactions (or it is overly burdensome to determine the amount of such mark-ups and mark-
downs), fees charged by the Independent Managers, fees attributable to alternative assets, reporting charges,
margin costs, charges imposed directly by a mutual fund, index fund or ETF in a client’s account, as
disclosed in the fund’s prospectus (e.g., fund Program Fees and other fund expenses), spreads paid to market
makers, fees and commission for assets not held with Schwab (such as 401(k) or 529 plan assets), deferred
sales charges, odd-lot differentials, transfer taxes, wire transfer and electronic fund, ADR fees that are
charged by a custodian to a client to cover administrative or other costs associated with the ongoing
management of ADR programs, and other cashiering fees.
Direct Fee Debit
Clients generally provide SWMP and/or certain Independent Managers with the authority to directly debit
their accounts for payment of the investment advisory fees. The Financial Institutions that act as the qualified
custodian for client accounts, from which the Firm retains the authority to directly deduct fees, have agreed
to send statements to clients not less than quarterly detailing all account transactions, including any amounts
paid to SWMP.
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Account Additions and Withdrawals
Clients may make additions to and withdrawals from their account at any time, subject to SWMP’s right to
terminate an account. Additions may be in cash or securities provided that the Firm reserves the right to
liquidate any transferred securities or decline to accept particular securities into a client’s account. Clients
may withdraw account assets on notice to SWMP, subject to the usual and customary securities settlement
procedures. However, SWMP designs its portfolios as long-term investments and the withdrawal of assets
may impair the achievement of a client’s investment objectives. SWMP may consult with its clients about
the options and implications of transferring securities. Clients are advised that when transferred securities
are liquidated, they may be subject to transaction fees, fees assessed at the mutual fund level (e.g., contingent
deferred sales charge) and/or tax ramifications.
Charges for Recommendations of Securities
Clients can engage certain persons associated with SWMP (but not the Firm directly) to render securities
brokerage services under a separate commission-based arrangement. Clients are under no obligation to
engage such persons and may choose brokers or agents not affiliated with SWMP.
Under this arrangement, the Firm’s Supervised Persons, in their individual capacities as registered
representatives of Purshe Kaplan Sterling Investments, Inc. (“PKS”), may provide securities brokerage
services and implement securities transactions under a separate commission based arrangement. Supervised
Persons are entitled to a portion of the brokerage commissions paid to PKS, as well as a share of any
ongoing distribution or service (trail) fees from the sale of mutual funds. SWMP may also recommend no-
load or load-waived funds, where no sales charges are assessed. Prior to effecting any transactions, clients
are required to enter into a separate account agreement with PKS.
A conflict of interest exists to the extent that a Supervised Person of SWMP recommends the purchase or
sale of securities through a brokerage relationship where that Supervised Persons receives commissions or
other additional compensation as a result of that recommendation (the “Brokerage Relationship”). The
Firm has procedures in place to ensure that any recommendations made by such Supervised Persons to
engage in the Brokerage Relationship are in the best interest of that client. Because the Supervised Persons
may receive compensation in connection with the sale of mutual funds in the Brokerage Relationship, a
conflict of interest exists as such Supervised Persons, may have an incentive to recommend more expensive
mutual fund share classes to clients where such Supervised Persons earn more compensation with respect
to the sale of such mutual fund share classes. Clients should understand that the investments made in the
Brokerage Relationship are not receiving advisory services from the Firm. Therefore, the Firm does not
have a fiduciary duty over the Brokerage Relationship recommendations. For certain accounts covered by
the Employee Retirement Income Security Act of 1974 (“ERISA”) and such others that SWMP, in its sole
discretion, deems appropriate, SWMP provide its investment advisory services to certain clients on a fee-
offset basis. In this scenario, SWMP offsets its fees by an amount equal to the aggregate commissions and
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12b-1 fees earned by the Firm’s Supervised Persons in their individual capacities as registered
representatives of PKS.
Compensation for Recommending the Program
SWMP has no internal arrangements in place whereby persons recommending the Program are entitled to
receive additional compensation as a result of clients’ participation. A person recommending the Program
will not earn more compensation than he or she would otherwise receive if a client elected another investment
management program.
Item 5. Account Requirements and Types of Clients
SWMP offers services to individuals, pension and profit sharing plans, trusts, estates, corporations and
business entities.
Item 6. Portfolio Manager Selection and Evaluation
Clients’ investment portfolios are managed either directly by SWMP or through the use of certain
Independent Managers, as referenced above.
Side-By-Side Management
SWMP does not provide any services for a performance-based fee (i.e., a fee based on a share of capital
gains or capital appreciation of a client’s assets).
Methods of Analysis
SWMP utilizes a combination of fundamental, technical and cyclical methods of analysis. Fundamental
analysis involves an evaluation of the fundamental financial condition and competitive position of a
particular fund or issuer. For SWMP, this process typically involves an analysis of an issuer’s management
team, investment strategies, style drift, past performance, reputation and financial strength in relation to the
asset class concentrations and risk exposures of the Firm’s model asset allocations. A substantial risk in
relying upon fundamental analysis is that while the overall health and position of a company may be good,
evolving market conditions may negatively impact the security.
Technical analysis involves the examination of past market data rather than specific issuer information in
determining the recommendations made to clients. Technical analysis may involve the use of mathematical
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based indicators and charts, such as moving averages and price correlations, to identify market patterns and
trends which may be based on investor sentiment rather than the fundamentals of the company. A
substantial risk in relying upon technical analysis is that spotting historical trends may not help to predict
such trends in the future. Even if the trend will eventually reoccur, there is no guarantee that SWMP will
be able to accurately predict such a reoccurrence.
Cyclical analysis is similar to technical analysis in that it involves the assessment of market conditions at a
macro (entire market or economy) or micro (company specific) level, rather than focusing on the overall
fundamental analysis of the health of the particular company that SWMP is recommending. The risks with
cyclical analysis are similar to those of technical analysis.
Investment Strategies
SWMP manages client assets through customized and model based investment portfolio management
utilizing mutual funds, ETF's, individual stocks and bonds, and structured notes and CDs. The Firm has
developed approximately five risk based strategies in which underlying asset class exposures are
systematically evaluated utilizing fundamental research and cyclical trends. The five models can be defined
as: i) Income with Capital Preservation, ii) Income with Moderate Growth, iii) Growth and Income Growth,
iv) Growth and v) Aggressive Growth. A combination of fundamental research and technical analysis is
utilized in the manager or individual security selection process. Portfolio are systematically re-balanced.
Risk of Loss
The following list of risk factors does not purport to be a complete enumeration or explanation of the risks
involved with respect to the Firm’s investment management activities. Clients should consult with their
legal, tax, and other advisors before engaging the Firm to provide investment management services on their
behalf.
Market Risks
Investing involves risk, including the potential loss of principal, and all investors should be guided
accordingly. The profitability of a significant portion of SWMP’s recommendations and/or investment
decisions may depend to a great extent upon correctly assessing the future course of price movements of
stocks, bonds and other asset classes. In addition, investments may be adversely affected by financial
markets and economic conditions throughout the world. There can be no assurance that SWMP will be
able to predict these price movements accurately or capitalize on any such assumptions.
Volatility Risks
The prices and values of investments can be highly volatile, and are influenced by, among other things,
interest rates, general economic conditions, the condition of the financial markets, the financial condition
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of the issuers of such assets, changing supply and demand relationships, and programs and policies of
governments.
Cash Management Risks
The Firm may invest some of a client’s assets temporarily in money market funds or other similar types of
investments, during which time an advisory account may be prevented from achieving its investment
objective.
Equity-Related Securities and Instruments
The Firm may take long positions in common stocks of U.S. and non-U.S. issuers traded on national
securities exchanges and over-the-counter markets. The value of equity securities varies in response to
many factors. These factors include, without limitation, factors specific to an issuer and factors specific to
the industry in which the issuer participates. Individual companies may report poor results or be negatively
affected by industry and/or economic trends and developments, and the stock prices of such companies may
suffer a decline in response. In addition, equity securities are subject to stock risk, which is the risk that
stock prices historically rise and fall in periodic cycles. U.S. and non-U.S. stock markets have experienced
periods of substantial price volatility in the past and may do so again in the future. In addition, investments
in small-capitalization, midcapitalization and financially distressed companies may be subject to more
abrupt or erratic price movements and may lack sufficient market liquidity, and these issuers often face
greater business risks.
Fixed Income Securities
Fixed income securities are subject to the risk of the issuer’s or a guarantor’s inability to meet principal and
interest payments on its obligations and to price volatility.
Currency Risks
An advisory account that holds investments denominated in currencies other than the currency in which the
advisory account is denominated may be adversely affected by the volatility of currency exchange rates.
Interest Rate Risks
Interest rates may fluctuate significantly, causing price volatility with respect to securities or instruments
held by clients.
Mutual Funds and ETFs
An investment in a mutual fund or ETF involves risk, including the loss of principal. Mutual fund and ETF
shareholders are necessarily subject to the risks stemming from the individual issuers of the fund’s
underlying portfolio securities. Such shareholders are also liable for taxes on any fund-level capital gains,
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as mutual funds and ETFs are required by law to distribute capital gains in the event they sell securities for
a profit that cannot be offset by a corresponding loss.
Shares of mutual funds are generally distributed and redeemed on an ongoing basis by the fund itself or a
broker acting on its behalf. The trading price at which a share is transacted is equal to a fund’s stated daily
per share net asset value (“NAV”), plus any shareholders fees (e.g., sales loads, purchase fees, redemption
fees). The per share NAV of a mutual fund is calculated at the end of each business day, although the actual
NAV fluctuates with intraday changes to the market value of the fund’s holdings. The trading prices of a
mutual fund’s shares may differ significantly from the NAV during periods of market volatility, which may,
among other factors, lead to the mutual fund’s shares trading at a premium or discount to actual NAV.
Shares of ETFs are listed on securities exchanges and transacted at negotiated prices in the secondary
market. Generally, ETF shares trade at or near their most recent NAV, which is generally calculated at
least once daily for indexed based ETFs and potentially more frequently for actively managed ETFs.
However, certain inefficiencies may cause the shares to trade at a premium or discount to their pro rata
NAV. There is also no guarantee that an active secondary market for such shares will develop or continue
to exist. Generally, an ETF only redeems shares when aggregated as creation units (usually 20,000 shares
or more). Therefore, if a liquid secondary market ceases to exist for shares of a particular ETF, a
shareholder may have no way to dispose of such shares.
Use of Independent Managers
As stated above, SWMP selects certain Independent Managers to manage a portion of its clients’ assets. In
these situations, SWMP continues to conduct ongoing due diligence of such managers, but such
recommendations rely to a great extent on the Independent Managers’ ability to successfully implement
their investment strategies. In addition, SWMP does not have the ability to supervise the Independent
Managers on a day-to-day basis.
Voting of Client Securities
SWMP generally does not accept the authority to vote a client’s securities (i.e., proxies) on their behalf.
Clients receive proxies directly from the Financial Institutions where their assets are custodied and may
contact the Firm at the contact information on the cover of this brochure with questions about any such
issuer solicitations.
Item 7. Client Information Provided to Portfolio Managers
In this Item, SWMP is required to describe the type and frequency of the information it communicates to
the Independent Managers, if any, managing its clients’ investment portfolios. Clients participating in the
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Program generally grant SWMP the authority to discuss certain non-public information with the
Independent Managers engaged to manage their accounts. Depending upon the specific arrangement, the
Firm may be authorized to disclose various personal information including, without limitation: names,
phone numbers, addresses, social security numbers, tax identification numbers and account numbers.
SWMP may also share certain information related to its clients’ financial positions and investment
objectives in an effort to ensure that the Independent Managers’ investment decisions remain aligned with
its clients’ best interests. This information is communicated on an initial and ongoing basis, or as otherwise
necessary to the management of its clients’ portfolios.
Item 8. Client Contact with Portfolio Managers
In this Item, SWMP is required to describe any restrictions on clients’ ability to contact and consult with the
portfolio managers managing their investment portfolios. There are no restrictions on clients’ ability to
correspond with SWMP. Clients can request to contact the Independent Managers managing their portfolios
through SWMP by providing the Firm with written request and identification of the questions or issues to
be discussed with the Independent Managers. After receiving the client’s written request, SWMP, at its sole
discretion, may contact the Independent Managers for the client or arrange for the Independent Managers
and the client to communicate directly. The Independent Manager may not agree to communicate directly
with the client.
Item 9. Additional Information
Disciplinary Information
SWMP has not been involved in any legal or disciplinary events that are material to a client’s evaluation of
its advisory business or the integrity of its management.
Other Financial Industry Activities and Affiliations
This item requires investment advisers to disclose certain financial industry activities and affiliations.
Registered Representatives of a Broker-Dealer
Certain of the Firm’s Supervised Persons are registered representatives of PKS and provide clients with
securities brokerage services under a separate commission-based arrangement. This arrangement is
described at length in Item 5.
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Licensed Insurance Agents
A number of the Firm’s Supervised Persons are licensed insurance agents and offer certain insurance
products on a fully-disclosed commissionable basis. A conflict of interest exists to the extent that SWMP
recommends the purchase of insurance products where its Supervised Persons are entitled to insurance
commissions or other additional compensation. The Firm has procedures in place whereby it seeks to
ensure that all recommendations are made in its clients’ best interest regardless of any such affiliations.
Related Certified Public Accounting Firm
SWMP does not render accounting services to clients. In the event a client requires accounting services,
the Firm may recommend a certified public accountant. At times, the Firm recommends the services of the
certified public accounting firms of Botwinick & Company, L.L.C. (“Botwinick”). These services are
rendered independent of SWMP and pursuant to a separate agreement between the client and the accounting
firm. One or more of the Firm’s Supervised Persons solicit business for the Firm and are also accountants
with Botwinick and receive a portion of Botwinick’s fees. There exists a conflict of interest to the extent
that the Firm recommends the accounting services of CPA Firms and Botwinick recommend the services
of the Firm.
Code of Ethics
SWMP has adopted a code of ethics in compliance with applicable securities laws (“Code of Ethics”) that
sets forth the standards of conduct expected of its Supervised Persons. SWMP’s Code of Ethics contains
written policies reasonably designed to prevent certain unlawful practices such as the use of material non-
public information by the Firm or any of its Supervised Persons and the trading by the same of securities
ahead of clients in order to take advantage of pending orders.
The Code of Ethics also requires certain of SWMP’s personnel to report their personal securities holdings
and transactions and obtain pre-approval of certain investments (e.g., initial public offerings, limited
offerings). However, the Firm’s Supervised Persons are permitted to buy or sell securities that it also
recommends to clients if done in a fair and equitable manner that is consistent with the Firm’s policies and
procedures. This Code of Ethics has been established recognizing that some securities trade in sufficiently
broad markets to permit transactions by certain personnel to be completed without any appreciable impact
on the markets of such securities. Therefore, under limited circumstances, exceptions may be made to the
policies stated below.
When the Firm is engaging in or considering a transaction in any security on behalf of a client, no
Supervised Person with access to this information may knowingly effect for themselves or for their
immediate family (i.e., spouse, minor children and adults living in the same household) a transaction in that
security unless:
•
the transaction has been completed;
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•
the transaction for the Supervised Person is completed as part of a batch trade with clients; or
•
a decision has been made not to engage in the transaction for the client.
These requirements are not applicable to: (i) direct obligations of the Government of the United States; (ii)
money market instruments, bankers’ acceptances, bank certificates of deposit, commercial paper,
repurchase agreements and other high quality short-term debt instruments, including repurchase
agreements; (iii) shares issued by mutual funds or money market funds; and (iv) shares issued by unit
investment trusts that are invested exclusively in one or more mutual funds.
Clients and prospective clients may contact SWMP to request a copy of its Code of Ethics.
Account Reviews
SWMP implements a continuous investment management process to ensure client portfolios align with
their financial objectives. Portfolios and accounts are monitored regularly to evaluate performance, manage
risk exposure, and maintain adherence to investment goals.
The Firm conducts monthly investment meetings to assess and refine its investment models, focusing on
asset allocation strategies, manager selection, and ongoing due diligence. Client accounts undergo
systematic reviews, with rebalancing performed as needed—at least annually—to preserve strategic
allocation targets.
To enhance oversight, SWMP utilizes advanced portfolio monitoring software that continuously tracks asset
allocation deviations, ensuring portfolios remain aligned with investment strategies and client objectives.
Account Statements and General Reports
Clients are provided with transaction confirmation notices and regular summary account statements directly
from the Financial Institutions where their assets are custodied. From time-to-time or as otherwise
requested, clients may also receive written or electronic reports from SWMP and/or an outside service
provider, which contain certain account and/or market-related information, such as an inventory of account
holdings or account performance. Clients should compare the account statements they receive from their
custodian with any documents or reports they receive from SWMP or an outside service provider.
Client Referrals
In the event a client is introduced to SWMP by either an unaffiliated or an affiliated solicitor, the Firm may
pay that solicitor a referral fee in accordance with applicable securities laws. Unless otherwise disclosed,
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any such referral fee is paid solely from SWMP’s investment management fee and does not result in any
additional charge to the client. If the client is introduced to the Firm by an unaffiliated solicitor, the solicitor
is required to provide the client with SWMP’s written brochure(s) and a copy of a solicitor’s disclosure
statement containing the terms and conditions of the solicitation arrangement and any conflicts of interest.
Any affiliated solicitor of SWMP is required to disclose the nature of his or her relationship to prospective
clients at the time of the solicitation.
Receipt of Economic Benefit and Brokerage Practices
SWMP requires that clients utilize the custody, brokerage and clearing services of Schwab for investment
management accounts in the Program. SWMP is independently owned and operated and not affiliated with
Schwab. Schwab provides SWMP with access to its institutional trading and custody services, which are
typically not available to retail investors. SWMP does not consider, in selecting or recommending broker-
dealers, whether the Firm receives client referrals from the Financial Institutions or other third party.
Factors which SWMP considers in recommending Schwab or any other broker-dealer to clients include
their respective financial strength, reputation, execution, pricing, research and service. Schwab has also
agreed to reimburse clients for exit fees associated with moving accounts to Schwab. The reimbursement
is only available up to a certain amount for all of the Firm’s clients over a twelve month period. Fees are
reimbursed on a first-come-first-served basis so that no clients are favored.
In seeking best execution in recommending Schwab, the determinative factor is not the lowest possible
cost, but whether the transaction represents the best qualitative execution, taking into consideration the full
range of a Schwab’s services, including among others, the value of research provided, execution capability,
commission rates and responsiveness.
Consistent with obtaining best execution, brokerage transactions are directed to certain broker-dealers in
return for investment research products and/or services which assist SWMP in its investment decision-
making process. Such research will be used to service all of the Firm’s clients. The receipt of investment
research products and/or services as well as the allocation of the benefit of such investment research
products and/or services poses a conflict of interest because SWMP does not have to produce or pay for the
products or services.
SWMP periodically and systematically reviews its policies and procedures regarding its recommendation of
Financial Institutions in light of its duty to obtain best execution.
SWMP receives without cost from Schwab administrative support, computer software, related systems
support, as well as other third party support as further described below (together "Support") which allow
SWMP to better monitor client accounts maintained at Schwab and otherwise conduct its business. SWMP
receives the Support without cost because the Firm renders investment management services to clients that
maintain assets at Schwab. The Support is not provided in connection with securities transactions of clients
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(i.e., not “soft dollars”). The Support benefits SWMP, but not its clients directly. Clients should be aware
that SWMP’s receipt of economic benefits such as the Support from a broker-dealer creates a conflict of
interest since these benefits may influence the Firm’s choice of broker-dealer over another that does not
furnish similar software, systems support or services. In fulfilling its duties to its clients, SWMP endeavors
at all times to put the interests of its clients first and has determined that the recommendation of Schwab is
in the best interest of clients and satisfies the Firm's duty to seek best execution.
Specifically, SWMP receives the following benefits from Schwab: i) receipt of duplicate client
confirmations and bundled duplicate statements; ii) access to a trading desk that exclusively services its
institutional traders; iii) access to block trading which provides the ability to aggregate securities
transactions and then allocate the appropriate shares to client accounts; and iv) access to an electronic
communication network for client order entry and account information.
In addition, the Firm receives funds to be used toward qualifying third-party service providers for research,
marketing, compliance, technology and software platforms and services. These services generally are
available to independent investment advisors on an unsolicited basis, at no charge to them so long as the
Firm has a certain amount of clients’ assets maintained in accounts at Schwab Advisor Services. Schwab’s
services include brokerage services that are related to the execution of securities transactions, custody,
research, including that in the form of advice, analyses and reports, and access to mutual funds and other
investments that are otherwise generally available only to institutional investors or would require a
significantly higher minimum initial investment.
In addition, the Firm receives funds to be used toward qualifying third-party service providers for research,
marketing, compliance, technology and software platforms and services These funds are available upon
hitting specific thresholds of new assets added to Schwab during an initial twelve month period.
Schwab also makes available to the Firm other products and services that benefit the Firm but may not
benefit its clients’ accounts. These benefits may include national, regional or Firm specific educational
events organized and/or sponsored by Schwab. Other potential benefits may include occasional business
entertainment of personnel of SWMP by Schwab personnel, including meals, invitations to sporting events,
including golf tournaments, and other forms of entertainment, some of which may accompany educational
opportunities. Other of these products and services assist SWMP in managing and administering clients’
accounts. These include software and other technology (and related technological training) that provide
access to client account data (such as trade confirmations and account statements), facilitate trade execution
(and allocation of aggregated trade orders for multiple client accounts), provide research, pricing
information and other market data, facilitate payment of the Firm's fees from its clients’ accounts, and assist
with back-office training and support functions, recordkeeping and client reporting. Many of these services
generally may be used to service all or some substantial number of the Firm’s accounts, including accounts
not maintained at Schwab. Schwab also makes available to SWMP other services intended to help the Firm
manage and further develop its business enterprise. These services may include professional compliance,
legal and business consulting, publications and conferences on practice management, information
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technology, business succession, regulatory compliance, employee benefits providers, human capital
consultants, insurance and marketing. In addition, Schwab may make available, arrange and/or pay vendors
for these types of services rendered to the Firm by independent third parties. Schwab may discount or
waive fees it would otherwise charge for some of these services or pay all or a part of the fees of a third-
party providing these services to the Firm. While, as a fiduciary, SWMP endeavors to act in its clients’
best interests, the Firm's recommendation that clients maintain their assets in accounts at Schwab may be
based in part on the benefits received and not solely on the nature, cost or quality of custody and brokerage
services provided by Schwab, which creates a potential conflict of interest.
As described herein, the Firm's management services are provided through the Program where the client
does not pay separately for brokerage commissions. Schwab's pricing to the Firm for brokerage services is
based partially on client holdings in types of investments, including cash and cash equivalents. This results
in a conflict of interest to the Firm since there is an incentive to use such investments for the Firm to secure
a lower fee from Schwab which would benefit the Firm, but not the client.
Trade Aggregation
Transactions for each client will be effected independently, unless SWMP decides to purchase or sell the
same securities for several clients at approximately the same time. SWMP may (but is not obligated to)
combine or “batch” such orders to obtain best execution, to negotiate more favorable commission rates or
to allocate equitably among the Firm’s clients differences in prices and commissions or other transaction
costs that might not have been obtained had such orders been placed independently. Under this procedure,
transactions will be averaged as to price and allocated among SWMP’s clients pro rata to the purchase and
sale orders placed for each client on any given day. To the extent that the Firm determines to aggregate
client orders for the purchase or sale of securities, including securities in which SWMP’s Supervised
Persons may invest, the Firm does so in accordance with applicable rules promulgated under the Advisers
Act and no-action guidance provided by the staff of the U.S. Securities and Exchange Commission. SWMP
does not receive any additional compensation or remuneration as a result of the aggregation.
In the event that the Firm determines that a prorated allocation is not appropriate under the particular
circumstances, the allocation will be made based upon other relevant factors, which include: (i) when only
a small percentage of the order is executed, shares may be allocated to the account with the smallest order
or the smallest position or to an account that is out of line with respect to security or sector weightings
relative to other portfolios, with similar mandates; (ii) allocations may be given to one account when one
account has limitations in its investment guidelines which prohibit it from purchasing other securities which
are expected to produce similar investment results and can be purchased by other accounts; (iii) if an
account reaches an investment guideline limit and cannot participate in an allocation, shares may be
reallocated to other accounts (this may be due to unforeseen changes in an account’s assets after an order
is placed); (iv) with respect to sale allocations, allocations may be given to accounts low in cash; (v) in
cases when a pro rata allocation of a potential execution would result in a de minimis allocation in one or
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more accounts, the Firm may exclude the account(s) from the allocation; the transactions may be executed
on a pro rata basis among the remaining accounts; or (vi) in cases where a small proportion of an order is
executed in all accounts, shares may be allocated to one or more accounts on a random basis.
Trade Error Practices
From time-to-time the Firm can make an error in submitting a trade order. When this occurs, the Firm can
place a correcting trade with the broker-dealer which has custody of the account. If an investment gain
results from the correcting trade, the gain will remain in the client’s account unless the same error involved
other client account(s) that should have received the gain, it is not permissible for the client to retain the
gain, or the Firm confers with the client and they decide to forego the gain (e.g., due to tax reasons). If the
gain does not remain in the account and Schwab is the custodian, Schwab will donate the amount of any
gain $100 and over to charity. If a loss occurs greater than $100, the Firm will pay for the loss. Schwab will
maintain the loss or gain (if such gain is not retained in the client’s account) if it is under $100 to minimize
and offset its administrative time and expense. Generally, if related trade errors result in both gains and
losses in the client’s account, they may be netted.
Firm Custody
Fee Withdrawals
The Advisory Agreement and/or the separate agreement with any Financial Institution authorize SWMP
and/or the Independent Managers to debit client accounts for payment of the Firm’s fees and to directly
remit that those funds to the Firm in accordance with applicable custody rules. The Financial Institutions
that act as the qualified custodian for client accounts, from which the Firm retains the authority to directly
deduct fees, have agreed to send statements to clients not less than quarterly detailing all account
transactions, including any amounts paid to SWMP.
In addition, as discussed in Item 13, SWMP will also send, or otherwise make available, periodic
supplemental reports to clients. Clients should carefully review the statements sent directly by the Financial
Institutions and compare them to those received from SWMP.
Standing Letters of Authorization
SWMP also has custody due to clients giving the Firm limited power of attorney in a standing letter of
authorization (“SLOA”) to disburse funds to one or more third parties as specifically designated by the
client. In such circumstances, the Firm will implement the steps in the SEC’s no-action letter on February
21, 2017 which includes (in summary): i) client will provide instruction for the SLOA to the custodian; ii)
client will authorize the Firm to direct transfers to the specific third party; iii) the custodian will perform
appropriate verification of the instruction and provide a transfer of funds notice to the client promptly after
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Wrap Fee Brochure
each transfer; iv) the client will have the ability to terminate or change the instruction; v) the Firm will have
no authority or ability to designate or change the identity or any information about the third party; vi) the
Firm will keep records showing that the third party is not a related party of the Firm or located at the same
address as the Firm; and vii) the custodian will send the client an initial and annual notice confirming the
SLOA instructions
Financial Information
SWMP is not required to disclose any financial information due to the following:
• The Firm does not require or solicit the prepayment of more than $1,200 in fees six months or more
in advance of services rendered;
• The Firm does not have a financial condition that is reasonably likely to impair its ability to meet
contractual commitments to clients; and
• The Firm has not been the subject of a bankruptcy petition at any time during the past ten years.
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© MarketCounsel 2026