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Silicon Private Wealth, LLC
Firm Brochure - Form ADV Part 2A
This brochure provides information about the qualifications and business practices of Silicon Private Wealth,
LLC. If you have any questions about the contents of this brochure, please contact us at (408) 645-7784 or by
email at: ccunningham@siliconprivatewealth.com. The information in this brochure has not been approved or
verified by the United States Securities and Exchange Commission or by any state securities authority.
Additional information about Silicon Private Wealth, LLC is also available on the SEC’s website at
www.adviserinfo.sec.gov. Silicon Private Wealth, LLC’s CRD number is: 284145.
48883 Crown Ridge Common
Fremont, CA 94539
408-645-7784
ccunningham@siliconprivatewealth.com
Silicon Private Wealth, LLC is a registered investment adviser. Registration does not imply a certain level of skill or training.
Version Date: 04/25/2025
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Item 2: Material Changes
Below are the material changes in this brochure from the last annual updating amendment of Silicon
Private Wealth, LLC on 01/30/2025. Material changes relate to Silicon Private Wealth, LLC’s policies,
practices or conflicts of interests.
• Silicon Private Wealth, LLC has transitioned to registration with the United States Securities
and Exchange Commission from its prior registration at the state level.
• Silicon Private Wealth, LLC updated its investment strategies and material risks. (Item 8)
• Silicon Private Wealth, LLC has updated its outside business activity. (Item 10.C)
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Item 3: Table of Contents
Item 1: Cover Page i
Silicon Private Wealth, LLC i
Item 2: Material Changes .......................................................................................................................................................................................... ii
Item 3: Table of Contents ......................................................................................................................................................................................... iii
Item 4: Advisory Business ......................................................................................................................................................................................... 2
A. Description of the Advisory Firm
2
B. Types of Advisory Services
2
Selection of Other Advisers
3
C. Client Tailored Services and Client Imposed Restrictions
3
D. Wrap Fee Programs
3
E. Assets Under Management
4
Item 5: Fees and Compensation ................................................................................................................................................................................ 4
A. Fee Schedule
4
Selection of Other Advisers Fees
5
B. Payment of Fees
5
C. Client Responsibility for Third Party Fees
6
D. Prepayment of Fees
6
E. Outside Compensation for the Sale of Securities to Clients
6
Item 6: Performance-Based Fees and Side-By-Side Management ........................................................................................................................ 7
Item 7: Types of Clients ............................................................................................................................................................................................. 7
Item 8: Methods of Analysis, Investment Strategies, & Risk of Loss ................................................................................................................... 7
A.
Methods of Analysis and Investment Strategies
7
B.
Material Risks Involved
8
C.
Risks of Specific Securities Utilized
10
Item 9: Disciplinary Information ............................................................................................................................................................................ 13
Item 10: Other Financial Industry Activities and Affiliations ............................................................................................................................. 13
A.
Registration as a Broker/Dealer or Broker/Dealer Representative
13
B.
Registration as a Futures Commission Merchant, Commodity Pool Operator, or a Commodity Trading Advisor
13
C.
Registration Relationships Material to this Advisory Business and Possible Conflicts of Interests
14
D.
Selection of Other Advisers or Managers and How This Adviser is Compensated for Those Selections
15
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading…………………………………………….16
A.
Code of Ethics
16
B.
Recommendations Involving Material Financial Interests
16
C.
Investing Personal Money in the Same Securities as Clients
16
D.
Trading Securities At/Around the Same Time as Clients’ Securities
16
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Item 12: Brokerage Practices.................................................................................................................................................................................... 17
A.
Factors Used to Select Custodians and/or Broker/Dealers
17
1.
Research and Other Soft-Dollar Benefits
17
2.
Brokerage for Client Referrals
17
3.
Clients Directing Which Broker/Dealer/Custodian to Use
18
B.
Aggregating (Block) Trading for Multiple Client Accounts
18
Item 13: Review of Accounts ................................................................................................................................................................................... 18
A.
Frequency and Nature of Periodic Reviews and Who Makes Those Reviews
18
B.
Factors That Will Trigger a Non-Periodic Review of Client Accounts
18
C.
Content and Frequency of Regular Reports Provided to Clients
19
Item 14: Client Referrals and Other Compensation ............................................................................................................................................. 19
A.
Economic Benefits Provided by Third Parties for Advice Rendered to Clients (Includes Sales Awards or Other Prizes)
19
B.
Compensation to Non – Advisory Personnel for Client Referrals
20
Item 15: Custody ....................................................................................................................................................................................................... 20
Item 16: Investment Discretion ............................................................................................................................................................................... 21
Item 17: Voting Client Securities (Proxy Voting) .................................................................................................................................................. 21
Item 18: Financial Information ................................................................................................................................................................................ 21
A.
Balance Sheet
21
B.
Financial Conditions Reasonably Likely to Impair Ability to Meet Contractual Commitments to Clients
21
C.
Bankruptcy Petitions in Previous Ten Years
21
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Item 4: Advisory Business
A. Description of the Advisory Firm
Silicon Private Wealth, LLC (hereinafter “SPWL”) is a Limited Liability Company. The
firm was formed in April 2016, and the principal owners are Patricia Gail Williams, Calum
Cunningham, Scott Smith, and Peter Verbica.
B. Types of Advisory Services
Portfolio Management Services
SPWL offers ongoing portfolio management services based on the individual goals,
objectives, time horizon, and risk tolerance of each client. SPWL creates an Investment
Policy Statement for each client, which outlines the client’s current situation (income, tax
levels, and risk tolerance levels) and then constructs a plan to aid in the selection of a
portfolio that matches each client's specific situation. Portfolio management services
include, but are not limited to, the following:
Investment strategy •
•
Asset allocation
•
Risk tolerance
Personal investment policy
Asset selection
Regular portfolio monitoring
•
•
•
•
Third Party arrangements
SPWL evaluates the current investments of each client with respect to their risk tolerance
levels and time horizon. Risk tolerance levels are reflected in the management style of the
account and documented in the firms database.
SPWL seeks to provide that investment decisions are made in accordance with the
fiduciary duties owed to its accounts and without consideration of SPWL’s economic,
investment or other financial interests. To meet its fiduciary obligations, SPWL attempts
to avoid, among other things, investment or trading practices that systematically
advantage or disadvantage certain client portfolios, and accordingly, SPWL’s policy is to
seek fair and equitable allocation of investment opportunities/transactions among its
clients to avoid favoring one client over another over time. It is SPWL’s policy to allocate
investment opportunities and transactions it identifies as being appropriate and prudent,
including initial public offerings ("IPOs") and other investment opportunities that might
have a limited supply, among its clients on a fair and equitable basis over time.
Financial Planning
Financial plans and financial planning may include but are not limited to: investment
planning; life insurance; tax concerns; retirement planning; educational planning; and
debt/credit planning.
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In offering financial planning, a conflict exists between the interests of the investment
adviser and the interests of the client. The client is under no obligation to act upon the
investment adviser's recommendation, and, if the client elects to act on any of the
recommendations, the client is under no obligation to effect the transaction through the
investment adviser. This statement is required by California Code of Regulations, 10 CCR
Section 260.235.2.
Services Limited to Specific Types of Investments
SPWL generally limits its investment advice to mutual funds, fixed income securities
(including treasury inflation protected/inflation linked bonds), real estate funds
(including REITs), insurance products including annuities, equities, ETFs (including ETFs
in the gold and precious metal sectors), options, non-U.S. securities, venture capital funds
or private placements. SPWL may use other securities as well to help diversify a portfolio
when applicable.
Selection of Other Advisers
SPWL may direct clients to third-party investment advisers. Before selecting other
advisers for clients, SPWL will verify that all recommended advisers are properly
licensed, notice filed, or exempt in the states where SPWL is recommending the adviser
to clients.
C. Client Tailored Services and Client Imposed Restrictions
SPWL will tailor a program for each individual client. This will include an interview
session to get to know the client’s specific needs and requirements as well as a plan that
will be executed by SPWL on behalf of the client. SPWL may use “model portfolios”
together with a specific set of recommendations for each client based on their personal
restrictions, needs, and targets. Clients may impose restrictions in investing in certain
securities or types of securities in accordance with their values or beliefs. However, if the
restrictions prevent SPWL from properly servicing the client account, or if the restrictions
would require SPWL to deviate from its standard suite of services, SPWL reserves the
right to end the relationship.
D. Wrap Fee Programs
A wrap fee program is an investment program where the investor pays one stated fee that
includes management fees, transaction costs, fund expenses, and other administrative
fees. SPWL does not participate in any wrap fee programs.
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E. Assets Under Management
SPWL has the following assets under management:
Discretionary Amounts: Non-discretionary Amounts: Date Calculated:
$ 2,862,689
$ 147,722,061
December 2024
Item 5: Fees and Compensation
Lower fees for comparable services may be available from other sources.
A. Fee Schedule
Portfolio Management Fees
Total Assets Under Management Annual Fees
$0 - $249,999
1.50%
$250,000 - $999,999
1.30%
$1,000,000 - $5,000,000
1.00%
$5,000,000 - And Up
0.80%
SPWL uses the portfolio value of the last business day of the quarter, billing in advance
for the coming quarter in the client's account throughout the billing period. New funding
is billed pro-rated.
These fees are generally negotiable and the final fee schedule is attached as Exhibit II of
the Investment Advisory Contract. Clients may terminate the agreement without penalty
for a full refund of SPWL's fees within five business days of signing the Investment
Advisory Contract. Thereafter, clients may terminate the Investment Advisory Contract
generally with 15 days' written notice. SPWL will refund any pre-paid fees not utilized
within 15 business days after receipt of the termination notice of the Investment Advisory
Contract described above.
Financial Planning Fees
Fixed Fees: The negotiated fixed rate for creating client financial plans is $5,000 - $10,000.
Hourly Fees: The hourly fee for these services is $350.
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Clients may terminate the agreement without penalty, for full refund of SPWL’s fees,
within five business days of signing the Financial Planning Agreement. Thereafter, clients
may terminate the Financial Planning Agreement with upon written notice.
Selection of Other Advisers Fees
SPWL may direct clients to third-party investment advisers. SPWL will be compensated
via a fee share from the advisers to which it directs those clients. The fees shared are
negotiable and will not exceed any limit imposed by any regulatory agency. The notice of
termination requirement and payment of fees for third-party investment advisers will
depend on the specific third-party adviser selected.
SPWL may specifically direct clients to Harris Associates LP, Schwab Access - SMA Fixed
Income, and Vanguard VPI. The annual fee schedules are as follows:
Total Assets
SPWL’s Fee
Total Fee*
$500,000 and Up
0.45%
Harris Associates
LP’s Fee
0.55%
1.00%
* total fees collected by SPWL and third-party advisers will
not exceed 3% of assets under management per year.
Total Assets
SPWL’s Fee
Total Fee*
Schwab Access -
SMA Fixed
Income’s Fee
0.45%
0.50%
0.05%
$ 250,000 and
500,000
Total Assets
SPWL’s Fee
Total Fee*
$250,000 and Up Up to 1.50% %
Vanguard VPI’s
Fee
0.20%
Up to 1.70%
B. Payment of Fees
Payment of Portfolio Management Fees
Asset-based portfolio management fees are withdrawn directly from the client's accounts
with client's written authorization documented in the Investment Advisory Contract, on
a quarterly basis, or may be invoiced and billed directly to the client on a quarterly basis.
Clients may select the method in which they are billed. Fees are paid in advance and
SPWL will refund any pre-paid fees not utilized within 15 business days of the written
termination of the Investment Advisory Contract. Fees are drawn from cash or cash
equivalent money market funds.
401k clients through Vanguard and ADP will be billed quarterly in arrears.
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Payment of Financial Planning Fees
Financial planning fees are payable in arrears and are either (i) withdrawn directly from
client account with client written authorization or (ii) invoiced and payable via cash,
check, or bank transfer.
Payment of Selection of Other Advisers Fees
SPWL will instruct the custodian to (i) pay the third-party advisor fees directly to the third
party advisor and (ii) pay the SPWL advisory fees directly to SPWL. The fees are payable
quarterly in advance or arrears.
C. Client Responsibility for Third Party Fees
Clients are responsible for the payment of all third-party fees (i.e., custodian fees,
brokerage fees, mutual fund fees, transaction fees, etc.). Those fees are separate and
distinct from the fees and expenses charged by SPWL. Please see Item 12 of this brochure
regarding broker-dealer/custodian.
D. Prepayment of Fees
SPWL collects fees in advance. Refunds for unearned fees paid in advance will be returned
within 15 days of written termination of the Investment Advisory Contract
to the client via check.
E. Outside Compensation for the Sale of Securities to Clients
Representatives of SPWL are registered representatives of a broker-dealer and in this role,
they accept compensation for the sale of investment products to SPWL clients.
1. This is a Conflict of Interest
Supervised persons may accept compensation for the sale of investment products,
including asset-based sales charges or service fees from the sale of mutual funds to
SPWL's clients. This presents a conflict of interest and gives the supervised person an
incentive to recommend products based on the compensation received rather than on the
client’s needs. When recommending the sale of investment products for which the
supervised persons receives compensation, SPWL will document the conflict of interest
in the client file and inform the client of the conflict of interest.
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2. Clients Have the Option to Purchase Recommended Products from
Other Brokers
Clients always have the option to purchase SPWL recommended products through other
brokers or agents that are not affiliated with SPWL.
3. Commissions are not SPWL's primary source of compensation for
advisory services
Commissions are not SPWL’s primary source of compensation for advisory services.
4. Advisory Fees in Addition to Commissions or Markups
Advisory fees that are charged to clients are not reduced to offset the commissions or
markups on investment products recommended to clients.
Item 6: Performance-Based Fees and Side-By-Side Management
SPWL does not accept performance-based fees or other fees based on a share of capital gains on
or capital appreciation of the assets of a client.
Item 7: Types of Clients
SPWL generally provides advisory services to the following types of clients:
❖
❖
Individuals
High-Net-Worth Individuals
There is an account minimum of $1,000,000 which may be waived by SPWL in its discretion.
Item 8: Methods of Analysis, Investment Strategies, & Risk of Loss
A. Methods of Analysis and Investment Strategies
Methods of Analysis
SPWL’s methods of analysis include Charting analysis, Cyclical analysis, Fundamental
analysis, Modern portfolio theory, Quantitative analysis or Technical analysis.
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Charting analysis involves the use of patterns in performance charts. SPWL uses this
technique to search for patterns used to help predict favorable conditions for buying
and/or selling a security.
Cyclical analysis involves the analysis of business cycles to find favorable conditions for
buying and/or selling a security.
Fundamental analysis involves the analysis of financial statements, the general financial
health of companies, and/or the analysis of management or competitive advantages.
Modern portfolio theory is a theory of investment that attempts to maximize portfolio
expected return for a given amount of portfolio risk, or equivalently minimize risk for a
given level of expected return, each by carefully choosing the proportions of various asset.
Quantitative analysis deals with measurable factors as distinguished from qualitative
considerations such as the character of management or the state of employee morale, such
as the value of assets, the cost of capital, historical projections of sales, and so on.
Technical analysis involves the analysis of past market data; primarily price and volume.
Investment Strategies
SPWL use long term trading, short term trading, short sales, margin transactions or
options trading (including covered options, uncovered options, or spreading strategies).
Investing in securities involves a risk of loss that you, as a client, should be prepared
to bear.
B. Material Risks Involved
Methods of Analysis
Charting analysis strategy involves using and comparing various charts to predict long
and short-term performance or market trends. The risk involved in using this method is
that only past performance data is considered without using other methods to crosscheck
data. Using charting analysis without other methods of analysis would be assuming that
past performance will be indicative of future performance. This may not be the case.
Cyclical analysis assumes that the markets react in cyclical patterns which, once
identified, can be leveraged to provide performance. The risks with this strategy are two-
fold: 1) the markets do not always repeat cyclical patterns; and 2) if too many investors
begin to implement this strategy, then it changes the very cycles these investors are trying
to exploit.
Fundamental analysis concentrates on factors that determine a company’s value and
expected future earnings. This strategy would normally encourage equity purchases in
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stocks that are undervalued or priced below their perceived value. The risk assumed is
that the market will fail to reach expectations of perceived value.
Modern portfolio theory assumes that investors are risk averse, meaning that given two
portfolios that offer the same expected return, investors will prefer the less risky one.
Thus, an investor will take on increased risk only if compensated by higher expected
returns. Conversely, an investor who wants higher expected returns must accept more
risk. The exact trade-off will be the same for all investors, but different investors will
evaluate the trade-off differently based on individual risk aversion characteristics. The
implication is that a rational investor will not invest in a portfolio if a second portfolio
exists with a more favorable risk-expected return profile – i.e., if for that level of risk an
alternative portfolio exists which has better expected returns.
Quantitative analysis Investment strategies using quantitative models may perform
differently than expected as a result of, among other things, the factors used in the models,
the weight placed on each factor, changes from the factors’ historical trends, and technical
issues in the construction and implementation of the models.
Technical analysis attempts to predict a future stock price or direction based on market
trends. The assumption is that the market follows discernible patterns and if these
patterns can be identified then a prediction can be made. The risk is that markets do not
always follow patterns and relying solely on this method may not consider new patterns
that emerge over time.
Investment Strategies
SPWL's use of short sales, margin transactions or options trading generally holds greater
risk, and clients should be aware that there is a material risk of loss using any of those
strategies.
Long term trading is designed to capture market rates of both return and risk. Due to its
nature, the long-term investment strategy can expose clients to various types of risk that
will typically surface at various intervals during the time the client owns the investments.
These risks include but are not limited to inflation (purchasing power) risk, interest rate
risk, economic risk, market risk, and political/regulatory risk.
Margin transactions use leverage that is borrowed from a brokerage firm as collateral.
When losses occur, the value of the margin account may fall below the brokerage firm’s
threshold thereby triggering a margin call. This may force the account holder to either
allocate more funds to the account or sell assets on a shorter time frame than desired.
Options transactions involve a contract to purchase a security at a given price, not
necessarily at market value, depending on the market. This strategy includes the risk that
an option may expire out of the money resulting in minimal or no value, as well as the
possibility of leveraged loss of trading capital due to the leveraged nature of stock options.
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Short sales entail the possibility of infinite loss. An increase in the applicable securities’
prices will result in a loss and, over time, the market has historically trended upward.
Short term trading risks include liquidity, economic stability, and inflation, in addition to
the long-term trading risks listed above. Frequent trading can affect investment
performance, particularly through increased brokerage and other transaction costs and
taxes.
Short-Term Tactical and Risk Management Strategies
As part of a short-term tactical allocation or risk management approach, we may use
inverse or volatility-based ETFs. These instruments are typically used for brief periods
to hedge against market downturns or express a directional view on volatility.
Investing in securities involves a risk of loss that you, as a client, should be prepared
to bear.
C. Risks of Specific Securities Utilized
SPWL's use of short sales, margin transactions or options trading generally holds greater
risk of capital loss. Clients should be aware that there is a material risk of loss using any
investment strategy. The investment types listed below (leaving aside Treasury Inflation
Protected/Inflation Linked Bonds) are not guaranteed or insured by the FDIC or any other
government agency.
Mutual Funds: Investing in mutual funds carries the risk of capital loss and thus you may
lose money investing in mutual funds. All mutual funds have costs that lower investment
returns. The funds can be of bond “fixed income” nature (lower risk) or stock “equity”
nature.
Equity investment generally refers to buying shares of stocks in return for receiving a
future payment of dividends and/or capital gains if the value of the stock increases. The
value of equity securities may fluctuate in response to specific situations for each
company, industry conditions and the general economic environments.
Fixed income investments generally pay a return on a fixed schedule, though the amount
of the payments can vary. This type of investment can include corporate and government
debt securities, leveraged loans, high yield, and investment grade debt and structured
products, such as mortgage and other asset-backed securities, although individual bonds
may be the best-known type of fixed income security. In general, the fixed income market
is volatile and fixed income securities carry interest rate risk. (As interest rates rise, bond
prices usually fall, and vice versa. This effect is usually more pronounced for longer-term
securities.) Fixed income securities also carry inflation risk, liquidity risk, call risk, and
credit and default risks for both issuers and counterparties. The risk of default on treasury
inflation protected/inflation linked bonds is dependent upon the U.S. Treasury defaulting
(extremely unlikely); however, they carry a potential risk of losing share price value. Risks
of investing in foreign fixed income securities also include the general risk of non-U.S.
investing described below.
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Exchange Traded Funds (ETFs): An ETF is an investment fund traded on stock exchanges,
similar to stocks. Investing in ETFs carries the risk of capital loss (sometimes up to a 100%
loss in the case of a stock holding bankruptcy). Areas of concern include the lack of
transparency in products and increasing complexity, conflicts of interest and the
possibility of inadequate regulatory compliance. Precious Metal ETFs (e.g., Gold, Silver,
or Palladium Bullion backed “electronic shares” not physical metal) specifically may be
negatively impacted by several unique factors, among them (1) large sales by the official
sector which own a significant portion of aggregate world holdings in gold and other
precious metals, (2) a significant increase in hedging activities by producers of gold or
other precious metals, (3) a significant change in the attitude of speculators and investors.
Use of Inverse and Volatility-Based Exchange-Traded Funds (ETFs)
In certain client accounts, Silicon Private Wealth may utilize inverse and/or volatility-
based ETFs (such as those seeking inverse exposure to broad market indices or exposure
to short-term volatility futures) as part of a short-term tactical investment or risk-
hedging strategy. These ETFs are complex financial instruments and are not intended for
long-term holding due to the potential for performance deviations over time caused by
market volatility, contango in futures markets, and compounding effects.
These investment vehicles carry unique risks, including the potential for significant loss
of principal, tracking error, and higher expense ratios compared to traditional ETFs.
They are generally used in a limited and carefully monitored capacity, and only when
consistent with a client’s stated investment objectives, risk tolerance, and overall
financial situation. Clients will be asked to acknowledge the use of these strategies.
Real estate funds (including REITs) face several kinds of risk that are inherent in the real
estate sector, which historically has experienced significant fluctuations and cycles in
performance. Revenues and cash flows may be adversely affected by: changes in local real
estate market conditions due to changes in national or local economic conditions or
changes in local property market characteristics; competition from other properties
offering the same or similar services; changes in interest rates and in the state of the debt
and equity credit markets; the ongoing need for capital improvements; changes in real
estate tax rates and other operating expenses; adverse changes in governmental rules and
fiscal policies; adverse changes in zoning laws; the impact of present or future
environmental legislation and compliance with environmental laws.
Annuities are a retirement product for those who may have the ability to pay a premium
now and want to guarantee they receive certain monthly payments or a return on
investment later in the future. Annuities are contracts issued by a life insurance company
designed to meet requirement or other long-term goals. An annuity is not a life insurance
policy. Variable annuities are designed to be long-term investments, to meet retirement
and other long-range goals. Variable annuities are not suitable for meeting short-term
goals because substantial taxes and insurance company charges may apply if you
withdraw your money early. Variable annuities also involve investment risks, just as
mutual funds do.
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Private placements carry a substantial risk as they are subject to less regulation than are
publicly offered securities, the market to resell these assets under applicable securities
laws may be illiquid, due to restrictions, and the liquidation may be taken at a substantial
discount to the underlying value or result in the entire loss of the value of such assets.
Venture capital funds invest in start-up companies at an early stage of development in
the interest of generating a return through an eventual realization event; the risk is high
as a result of the uncertainty involved at that stage of development.
Options are contracts to purchase a security at a given price, risking that an option may
expire out of the money resulting in minimal or no value. An uncovered option is a type
of options contract that is not backed by an offsetting position that would help mitigate
risk. The risk for a “naked” or uncovered put is not unlimited, whereas the potential loss
for an uncovered call option is limitless. Spread option positions entail buying and selling
multiple options on the same underlying security, but with different strike prices or
expiration dates, which helps limit the risk of other option trading strategies. Option
transactions also involve risks including but not limited to economic risk, market risk,
sector risk, idiosyncratic risk, political/regulatory risk, inflation (purchasing power) risk
and interest rate risk.
Non-U.S. securities- present certain risks such as currency fluctuation, political and
economic change, social unrest, changes in government regulation, differences in
accounting and the lesser degree of accurate public information available.
Inflation Risk, also known as Purchasing Power Risk, arises from the decline in value
of securities cash flow due to inflation, which is measured in terms of purchasing power.
Inflation Protection Bonds such as TIPS are the only protection offered against this risk.
Floaters, the resetting of the interest rates, can help reduce inflation risk. All other bonds
have fixed interest rates for the life of the bond, which exposes the investor to this risk.
Interest Rate Risk is the risk that an investment's value will change due to a change in
the absolute level of interest rates, spread between two rates, shape of the yield curve, or
in any other interest rate relationship. These changes can be reduced by diversifying or
hedging, since the changes usually affect securities inversely.
Economic Risk is the chance that macroeconomic conditions like exchange rates,
government regulation, or political stability will affect an investment, usually one in a
foreign country.
Market Risk, also called systematic risk, is the possibility of an investor experiencing
losses due to factors that affect the overall performance of the financial markets in which
they are involved. This type of risk can be hedged against, but cannot be eliminated
through diversification. Sources of market risk include recessions, political turmoil,
changes in interest rates, natural disasters and terrorist attacks.
Political Risk, also known as geopolitical risk, is risk an investment's returns could
suffer as a result of political changes or instability in a country. This becomes more of a
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factor as the time horizon of an investment gets longer. Instability affecting investment
returns could stem from a change in government, legislative bodies, other foreign policy
makers or military control.
Regulatory Risk is the risk that a change in laws and/or regulations will materially
impact a security, business, sector or market. These changes can increase the costs of
operating a business, reduce the attractiveness of an investment, or change the
competitive landscape, and are made by either the government or a regulatory body.
Liquidity Risk stems from the lack of marketability of an investment that cannot be
bought or sold quickly enough to prevent or minimize a loss. It is typically reflected in
unusually wide bid-ask spreads or large price movements. Typically, the smaller the
size of the security or its issuer, the larger the liquidity risk.
Credit Risk traditionally refers to the risk that a lender may not receive the owed
principal and interest, which results in an interruption of cash flows and increased costs
for collection. Credit risk is the probable risk of loss resulting from a borrower's failure
to repay a loan or meet contractual obligations. While impossible to know exactly who
will default on obligations, with proper assessment and credit risk management, the
severity of loss can be lessened. A lender's or investor's reward for assuming credit risk
include the interest payments from the borrower or issuer of a debt obligation.
Past performance is not indicative of future results. Investing in securities involves a
risk of loss that you, as a client, should be prepared to bear.
Item 9: Disciplinary Information
There are no criminal, civil, administrative, or self-regulatory organization proceedings to report.
Clients should review the Form ADV Part 2B brochure supplement of Scott Smith for information
regarding two customer complaints.
Item 10: Other Financial Industry Activities and Affiliations
A. Registration as a Broker/Dealer or Broker/Dealer Representative
As a registered representative of Purshe Kaplan Sterling, Patricia Gail Williams accepts
compensation for the sale of securities.
B. Registration as a Futures Commission Merchant, Commodity Pool
Operator, or a Commodity Trading Advisor
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Neither SPWL nor its representatives are registered as or have pending applications to
become either a Futures Commission Merchant, Commodity Pool Operator, or
Commodity Trading Advisor or an associated person of the foregoing entities.
C. Registration Relationships Material to this Advisory Business and
Possible Conflicts of Interests
Patricia Gail Williams registered representative of Purshe Kaplan Sterling and from time
to time, will offer clients advice or products from those activities. Clients should be aware
that these services pay a commission or other compensation and involve a conflict of
interest, as commissionable products conflict with the fiduciary duties of a registered
investment adviser. SPWL always acts in the best interest of the client, including with
respect to the sale of commissionable products to advisory clients. Clients are in no way
required to implement the plan through any representative of SPWL in such individual’s
capacity as a registered representative.
Patricia Gail Williams is a licensed insurance agent. From time to time, she will offer
clients advice or products from those activities. Clients should be aware that these services
pay a commission or other compensation and involve a conflict of interest, as
commissionable products conflict with the fiduciary duties of a registered investment
adviser. SPWL always acts in the best interest of the client; including the sale of
commissionable products to advisory clients. Clients always have the right to decide
whether or not to utilize the services of any SPWL representative in such individual’s
outside capacities.
Peter Coe Verbica is a real estate broker or dealer. From time to time, he will offer clients
advice or products from this activity. Clients should be aware that these services pay a
commission and involve a possible conflict of interest, as commissionable products can
conflict with the fiduciary duties of a registered investment adviser. Silicon Private
Wealth, LLC always acts in the best interest of the client; including in the sale of
commissionable products to advisory clients. Clients are in no way required to implement
the plan through any representative of Silicon Private Wealth, LLC in their capacity as a
real estate dealer or broker.
Peter Coe Verbica is a majority owner in P & K Verbica Family, LLC, which owns an
interest in real estate in the southeastern U.S. From time to time, he will offer clients advice
or products from this activity. Silicon Private Wealth, LLC always acts in the best interest
of the client. Clients are in no way required to utilize the services of any representative of
Silicon Private Wealth, LLC in their outside capacities.
Peter Coe Verbica is a licensed insurance agent. From time to time, he may offer clients
advice or products from those activities. Clients should be aware that these services pay
a commission or other compensation and involve a conflict of interest, as commissionable
products conflict with the fiduciary duties of a registered investment adviser. SPWL
always acts in the best interest of the client; including the sale of commissionable products
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to advisory clients. Clients always have the right to decide whether or not to utilize the
services of any SPWL representative in such individuals outside capacities.
Peter Coe Verbica is an investor and consultant with Memoria, Inc. a software company
that provides video conferencing services over the internet. From time to time, he will
offer clients advice or products from this activity. Silicon Private Wealth, LLC always acts
in the best interest of the client. Clients are in no way required to utilize the services of
any representative of Silicon Private Wealth, LLC in their outside capacities.
Peter Coe Verbica is the founder and advisor of Spyra Beauty, Inc.
Peter Coe Verbica is an investor at Swirepay Inc.
Peter Coe Verbica is a prospective candidate for U.S. Congress in District 19. He has
formed “Verbica for Congress” and filed all required reports, including an F1N. He
devotes 20 hours monthly to campaign efforts and receives no compensation. For more
information visit www.peterverbica.com.
Scott Taylor Smith is the Director of Puente-International, a wholesale spirits company.
Scott Taylor Smith is a board member of Microshares, Inc., an IT company.
Scott Taylor Smith is Owner of Viant Capital, LLC.
Scott Taylor Smith is a registered representative for Dresner Investment Services Inc. from
time to time, will offer clients advice or products from those activities. Clients should be
aware that these services pay a commission or other compensation and involve a conflict
of interest, as commissionable products conflict with the fiduciary duties of a registered
investment adviser. SPWL always acts in the best interest of the client, including with
respect to the sale of commissionable products to advisory clients. Clients are in no way
required to implement the plan through any representative of SPWL in such individual’s
capacity as a registered representative.
All material conflicts of interest under California Code of Regulations Section 260.238(k)
are disclosed regarding the investment adviser, its representatives or any of its employees,
which could be reasonable expected to impair the rendering of unbiased and objective
advice.
D. Selection of Other Advisers or Managers and How This Adviser is
Compensated for Those Selections
SPWL may direct clients to third-party investment advisers. SPWL will be compensated
via a fee share from the advisers to which it directs those clients. The fees shared will not
exceed any limit imposed by any regulatory agency. This creates a conflict of interest in
that SPWL has an incentive to direct clients to the third-party investment advisers that
provide SPWL with a larger fee split. SPWL will always act in the best interests of the
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client, including when determining which third-party investment adviser to recommend
to clients. SPWL will verify that all recommended advisers are properly licensed, notice
filed or exempt in the states where SPWL is recommending the adviser to clients.
Item 11: Code of Ethics, Participation or Interest in Client
Transactions and Personal Trading
A. Code of Ethics
SPWL has a written Code of Ethics that covers the following areas: Prohibited Purchases
and Sales, Insider Trading, Personal Securities Transactions, Exempted Transactions,
Prohibited Activities, Conflicts of Interest, Gifts and Entertainment, Confidentiality,
Service on a Board of Directors, Compliance Procedures, Compliance with Laws and
Regulations, Procedures and Reporting, Certification of Compliance, Reporting
Violations, Compliance Officer Duties, Training and Education, Recordkeeping, Annual
Review, and Sanctions. SPWL's Code of Ethics is available free upon request to any client
or prospective client.
B. Recommendations Involving Material Financial Interests
SPWL does not recommend that clients buy or sell any security in which a related person
to SPWL or SPWL has a material financial interest.
C. Investing Personal Money in the Same Securities as Clients
From time to time, representatives of SPWL may buy or sell securities for themselves that
they also recommend to clients. This may provide an opportunity for representatives of
SPWL to buy or sell the same securities before or after recommending the same securities
to clients resulting in representatives profiting off the recommendations they provide to
clients. Such transactions may create a conflict of interest. SPWL will always document
any transactions that could be construed as conflicts of interest and will never engage in
trading that operates to the client’s disadvantage when similar securities are being bought
or sold.
D. Trading Securities At/Around the Same Time as Clients’ Securities
From time to time, representatives of SPWL may buy or sell securities for themselves at
or around the same time as clients. This may provide an opportunity for representatives
of SPWL to buy or sell securities before or after recommending securities to clients
resulting in representatives profiting off the recommendations they provide to clients.
Such transactions may create a conflict of interest; however, SPWL will never engage in
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trading that operates to the client’s disadvantage if representatives of SPWL buy or sell
securities at or around the same time as clients.
Item 12: Brokerage Practices
A. Factors Used to Select Custodians and/or Broker/Dealers
Custodians/broker-dealers will be recommended based on SPWL’s duty to seek “best
execution,” which is the obligation to seek execution of securities transactions for a client
on the most favorable terms for the client under the circumstances. Clients will not
necessarily pay the lowest commission or commission equivalent, and SPWL may also
consider the market expertise and research access provided by the broker-
dealer/custodian, including but not limited to access to written research, oral
communication with analysts, admittance to research conferences and other resources
provided by the brokers that may aid in SPWL's research efforts. SPWL will never charge
a premium or commission on transactions, beyond the actual cost imposed by the broker-
dealer/custodian.
SPWL recommends Charles Schwab & Co., Inc. Advisor Services (CRD# 5393).
SPWL offers some clients its Institutional Intelligent Portfolios through Charles Schwab.
Clients use an online link to open their account. SPWL constructs and manages the
portfolio. The fee agreement in the Investment Advisory Contract apply: no additional
costs are incurred by the client.
1. Research and Other Soft-Dollar Benefits
While SPWL has no formal soft dollars program in which soft dollars are used to pay
for third party services, SPWL may receive research, products, or other services from
custodians and broker-dealers in connection with client securities transactions (“soft
dollar benefits”). SPWL may enter soft-dollar arrangements consistent with (and not
outside of) the safe harbor contained in Section 28(e) of the Securities Exchange Act of
1934, as amended. There can be no assurance that any client will benefit from soft
dollar research, whether or not the client’s transactions paid for it, and SPWL does not
seek to allocate benefits to client accounts proportionate to any soft dollar credits
generated by the accounts. SPWL benefits by not having to produce or pay for the
research, products or services, and SPWL will have an incentive to recommend a
broker-dealer based on receiving research or services. Clients should be aware that
SPWL’s acceptance of soft dollar benefits may result in higher commissions charged
to the client.
2. Brokerage for Client Referrals
SPWL receives no referrals from a broker-dealer or third party in exchange for using
that broker-dealer or third party.
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3. Clients Directing Which Broker/Dealer/Custodian to Use
SPWL will require clients to use a specific broker-dealer to execute transactions. Not
all advisers require clients to use a particular broker-dealer.
B. Aggregating (Block) Trading for Multiple Client Accounts
If SPWL buys or sells the same securities on behalf of more than one client, then it may
(but would be under no obligation to) aggregate or bunch such securities in a single
transaction for multiple clients to seek more favorable prices, lower brokerage
commissions, or more efficient execution. In such case, SPWL would place an aggregate
order with the broker on behalf of all such clients to ensure fairness for all clients;
provided, however, that trades would be reviewed periodically to ensure that accounts
are not systematically disadvantaged by this policy. SPWL would determine the
appropriate number of shares and select the appropriate brokers consistent with its duty
to seek best execution, except for those accounts with specific brokerage direction (if any).
Item 13: Review of Accounts
A. Frequency and Nature of Periodic Reviews and Who Makes Those
Reviews
All client accounts for SPWL's advisory services provided on an ongoing basis are
reviewed at least annually by Calum Cunningham, CCO, with regard to clients’ respective
investment policies or risk tolerance levels. All accounts at SPWL are assigned to this
reviewer.
All financial planning accounts are reviewed upon financial plan creation and plan
delivery by Calum Cunningham, CCO. There is only one level of review for financial
planning, and that is the total review conducted to create the financial plan.
B. Factors That Will Trigger a Non-Periodic Review of Client Accounts
Reviews may be triggered by material market, economic or political events, or by changes
in client's financial situations (such as retirement, termination of employment, physical
move, or inheritance).
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With respect to financial plans, SPWL’s services will generally conclude upon delivery of
the financial plan.
C. Content and Frequency of Regular Reports Provided to Clients
Each client of SPWL's advisory services, provided on an ongoing basis, will receive a
quarterly report detailing the client’s account, including assets held, asset value, and fees.
This written report will come from the custodian.
Each financial planning client will receive the financial plan or documentation on the
work project upon completion.
Item 14: Client Referrals and Other Compensation
A. Economic Benefits Provided by Third Parties for Advice Rendered
to Clients (Includes Sales Awards or Other Prizes)
SPWL receives compensation from third-party advisers to which it directs clients.
Charles Schwab & Co., Inc. Advisor Services provides SPWL with access to Charles
Schwab & Co., Inc. Advisor Services’ institutional trading and custody services, which are
typically not available to Charles Schwab & Co., Inc. Advisor Services retail investors.
These services generally are available to independent investment advisers on an
unsolicited basis, at no charge to them so long as a total of at least $10 million of the
adviser’s clients’ assets are maintained in accounts at Charles Schwab & Co., Inc. Advisor
Services. Charles Schwab & Co., Inc. Advisor Services includes brokerage services that are
related to the execution of securities transactions, custody, research, including that in the
form of advice, analyses and reports, and access to mutual funds and other investments
that are otherwise generally available only to institutional investors or would require a
significantly higher minimum initial investment. For SPWL client accounts maintained in
its custody, Charles Schwab & Co., Inc. Advisor Services generally does not charge
separately for custody services but is compensated by account holders through
commissions or other transaction-related or asset-based fees for securities trades that are
executed through Charles Schwab & Co., Inc. Advisor Services or that settle into Charles
Schwab & Co., Inc. Advisor Services accounts.
Charles Schwab & Co., Inc. Advisor Services also makes available to SPWL other products
and services that benefit SPWL but may not benefit its clients’ accounts. These benefits
may include national, regional or SPWL specific educational events organized and/or
sponsored by Charles Schwab & Co., Inc. Advisor Services. Other potential benefits may
include occasional business entertainment of personnel of SPWL by Charles Schwab &
Co., Inc. Advisor Services personnel, including meals, invitations to sporting events,
including golf tournaments, and other forms of entertainment, some of which may
accompany educational opportunities. Other of these products and services assist SPWL
in managing and administering clients’ accounts. These include software and other
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information
technology (and related technological training) that provide access to client account data
(such as trade confirmations and account statements), facilitate trade execution (and
allocation of aggregated trade orders for multiple client accounts, if applicable), provide
research, pricing information and other market data, facilitate payment of SPWL’s fees
from its clients’ accounts (if applicable), and assist with back-office training and support
functions, recordkeeping and client reporting. Many of these services generally may be
used to service all or some substantial number of SPWL’s accounts. Charles Schwab &
Co., Inc. Advisor Services also makes available to SPWL other services intended to help
SPWL manage and further develop its business enterprise. These services may include
professional compliance, legal and business consulting, publications and conferences on
practice management,
technology, business succession, regulatory
compliance, employee benefits providers, and human capital consultants, insurance and
marketing. In addition, Charles Schwab & Co., Inc. Advisor Services may make available,
arrange and/or pay vendors for these types of services rendered to SPWL by independent
third parties. Charles Schwab & Co., Inc. Advisor Services may discount or waive fees it
would otherwise charge for some of these services or pay all or a part of the fees of a third-
party providing these services to SPWL. SPWL is independently owned and operated and
not affiliated with Charles Schwab & Co., Inc. Advisor Services.
B. Compensation to Non – Advisory Personnel for Client Referrals
SPWL does not directly or indirectly compensate any person who is not advisory
personnel for client referrals.
Item 15: Custody
When advisory fees are deducted directly from client accounts at client's custodian, SPWL will
be deemed to have limited custody of client's assets. Because client fees will be withdrawn
directly from client accounts, SPWL will:
(A) Possess written authorization from the client to deduct advisory fees from an account
held by a qualified custodian.
(B) Send the qualified custodian written notice of the amount of the fee to be deducted from
the client’s account and verify that the qualified custodian accounts for the fees in their
statements.
Clients will receive all account statements including advisory fees that are required in each
jurisdiction, and they should carefully review those statements for accuracy. Clients are urged to
compare the account statements they received from custodian with those they received from
SPWL.
Additionally, certain representatives of SPWL act as trustee for trust clients where the
beneficiaries are the representative’s family member. This results in custody; however, because
these are family trusts SPWL is not required to undergo an audit.
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Item 16: Investment Discretion
SPWL provides discretionary and non-discretionary investment advisory services to clients. The
Investment Advisory Contract established with each client outlines the discretionary authority
for trading. Where investment discretion has been granted, SPWL generally manages the client’s
account and makes investment decisions without consultation with the client as to what securities
to buy or sell, when the securities are to be bought or sold for the account, the total amount of the
securities to be bought/sold, or the price per share.
Item 17: Voting Client Securities (Proxy Voting)
SPWL has adopted and implemented policies and procedures that we believe are reasonably
designed to ensure that proxies are voted in our clients best interest. In instances where material
conflicts of interest may exist, we will resolve any such conflict by voting any such proxies in
what we believe is our clients best interest. In doing so, we will follow the guidelines and factors
set forth in our proxy voting procedures. Clients may request to have their vote cast is a specific
situation. Clients can receive a complete copy of our proxy voting policy and procedures, as well
as how we voted clients proxies, upon request.
Item 18: Financial Information
A. Balance Sheet
SPWL neither requires nor solicits prepayment of more than $12000 in fees per client, six
months or more in advance, and therefore is not required to include a balance sheet with
this brochure.
B. Financial Conditions Reasonably Likely to Impair Ability to Meet
Contractual Commitments to Clients
Neither SPWL nor its management has any financial condition that is likely to reasonably
impair SPWL’s ability to meet contractual commitments to clients.
C. Bankruptcy Petitions in Previous Ten Years
SPWL has not been the subject of a bankruptcy petition.
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