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Item 1: Cover Page
AIFG Consultants, LTD
d/b/a
Simmons Capital Group
Form ADV Part 2A
Investment Adviser Brochure
139 Meyer Road
Halfmoon, NY 12065
(518) 406-5624
www.simmonscapitalgroup.com
March 2026
This Brochure provides information about the qualifications and business practices of Simmons Capital Group
(“we,” “us,” “our”). If you have any questions about the contents of this Brochure, please contact Jansen Hein,
Chief Compliance Officer at (518) 406-5624.
Additional information about our Firm is also available on the SEC’s website at www.adviserinfo.sec.gov. The
information in this Brochure has not been approved or verified by the United States Securities and Exchange
Commission or by any state securities authority.
We are a registered investment adviser. Please note that use of the term “registered investment adviser” and
a description of the Firm and/or our employees as “registered” does not imply a certain level of skill or
training. For more information on the qualifications of the Firm and our employees who advise you, we
encourage you to review this Brochure and the Brochure Supplement(s).
Item 2: Material Changes
Annual Update
In this Item of Simmons Capital Group’s (the Firm, we, us, our, etc.) Form ADV Part 2A Brochure, the Firm is
required to discuss any material changes that have been made since the Firm’s last Annual Amendment filing.
Material Changes since the Last Update
Since our last filing on March 25, 2025, the Firm has the below Material Changes to report:
• None
Full Brochure Available
The Firm’s Form ADV may be requested at any time, without charge by contacting Jansen Hein, Chief
Compliance Officer at (518) 406-5624.
Additional information about our Firm is also available on the SEC’s website at www.adviserinfo.sec.gov. The
information in this Brochure has not been approved or verified by the United States Securities and Exchange
Commission or by any state securities authority.
Item 3: Table of Contents
Item 1: Cover Page ........................................................................................................................ 1
Item 2: Material Changes .............................................................................................................. 2
Item 4: Advisory Business ............................................................................................................. 4
Item 5: Fees and Compensation ................................................................................................... 6
Item 6: Performance-Based Fees and Side-by-Side Management .............................................. 10
Item 7: Types of Clients ............................................................................................................... 10
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss ........................................ 11
Item 9: Disciplinary Information ................................................................................................. 12
Item 10: Other Financial Industry Activities and Affiliations ....................................................... 12
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading .. 13
Item 12: Brokerage Practices ...................................................................................................... 14
Item 13: Review of Accounts ...................................................................................................... 17
Item 14: Client Referrals and Other Compensation .................................................................... 17
Item 15: Custody ......................................................................................................................... 17
Item 16: Investment Discretion .................................................................................................. 18
Item 17: Voting Client Securities ................................................................................................. 18
Item 18: Financial Information .................................................................................................... 18
Item 4: Advisory Business
Firm Description
Simmons Capital Group (Simmons Capital, we, our, or the Firm) is an investment adviser. Simmons Capital
provides discretionary investment advisory and financial planning services to our clients. The Firm was
founded in 2015. Donald E. Simmons, Founder, Principal and Executive Director is the majority owner of
Simmons Capital Group.
Investment Advisory Services
We provide investment advisory services on a discretionary basis based on the individual needs of our clients
as set forth in the executed Investment Advisory Agreement (the “Agreement”) entered into between the
parties. This discretionary authority includes both asset allocation, security selection, and investment
screening to align portfolio holdings with client’s faith-based and moral values. In large majority, client assets
will be invested in readily marketable stocks, bonds, exchange-traded funds and notes, options, and mutual
funds. We may also provide advice on alternative investments, including private equity, private debt, private
notes, REITs and BDCs, or on any other type of investment that we deem appropriate based on the client’s
stated goals and objectives. Client assets will be held by an independent custodian, which will employ controls
to protect client assets.
We may, upon client request, provide our clients advice on taxes, insurance, and/or estate matters, but in
such matters, we suggest our clients to also consult with their accountants/tax professionals, insurance
professionals, estate attorneys, or other relevant experts.
Financial Planning Services
We engage in broad-based financial planning services for a fee. Financial planning will typically involve
providing a variety of services to clients regarding the management of their financial resources based upon an
analysis of their individual needs and integrated with their faith-based and moral values. Financial planning
services may encompass such areas as income tax planning, retirement planning, capital needs planning, asset
allocation strategies, business successions transfer, estate planning, insurance/risk management and
employee benefits analysis.
Each client who wishes to receive advice on financial planning will enter into a written Financial Planning
Agreement with the Firm and provide us with their financial status, investment objectives, risk tolerance and
tax status, among other things. This is a one-time engagement that terminates upon delivery of the Financial
Plan to the client. The client may choose what, if any, advice they will implement from the Financial Plan.
Sub-Advisers
In providing investment advisory services, we may also recommend the portfolio management services of
other unaffiliated independent investment advisers based on the needs of the client. Factors considered in
making this determination include account size, risk tolerance, the opinion of each client and the investment
philosophy of the selected independent manager.
When recommending third-party investment managers on a discretionary basis, we are responsible for
performing due diligence on the third-party investment manager, hiring one or more third-party investment
managers on behalf of the client, monitoring each third-party investment manager’s performance and
adherence to its stated investment strategy and, if necessary, terminating the third-party investment manager
on the client’s behalf. Such third-party investment managers are hereafter referred to as “Sub-Advisers.”
A complete description of the programs and services (including fees to be charged and other contractual
information) is available through a third-party investment manager will be provided to clients upon receipt and
review of the applicable third-party investment manager’s Form ADV and/or Brochure; investment advisory
contracts; and account opening documents.
Sponsor and Manager of Wrap Program
Simmons Capital is the sponsor and manager of the Simmons Capital Group Wrap Program (the Program), a
wrap fee program. In the event the client participates in the Program, the Firm shall provide its investment
management services and arrange for brokerage transactions under a single annual advisory fee for both
advisory services and execution of transactions. Clients in the Program do not pay brokerage commissions,
markups or transaction charges for execution of transactions in addition to the advisory fee. The advisory fee
is negotiable between the client and Simmons Capital and is set out in the advisory agreement. The advisory
fee is a percentage based on the value of all assets in the account, including cash holdings clients should be
aware that when we recommend the Program to the client, the Firm will receive compensation as a result of
the client’s participation in the Program. The amount of this compensation may be more or less than what
Simmons Capital would receive if the client participated in other broker-dealer programs, programs of other
investment advisors or paid separately for investment advice, brokerage and other client services. Therefore,
Simmons Capital may have a financial incentive to recommend a Program account over other programs and
services.
The investment products available to be purchased in the Program can be purchased by clients outside of a
Program account, through broker-dealers or other investment firms not affiliated with Simmons Capital.
A complete description of the Program’s terms and conditions (including fees) are contained in the Program’s
wrap fee brochure (See Form ADV Part 2A Appendix 1). There are no material differences between the
Simmons Capital managed wrap accounts and other accounts. The wrap relationship exists primarily because
of the preference of some clients to not be subject to separate transaction charges.
Tailoring Your Account to Your Objectives
Client accounts will be managed on the basis of the guidelines and restrictions set forth in the Agreement.
We encourage clients to provide us with their expectations and to consider their overall financial situations,
future financial objectives, risk tolerances, time horizons, and investment objectives. We also discuss with our
clients their financial needs in order for them to develop the appropriate guidelines and restrictions on their
account and for us to ensure the suitability of each client’s investments in order to honor their investment
needs. It is our practice to tailor our investment advisory services to the individual needs of our clients.
Clients may impose reasonable restrictions on the types of investments for their account and will maintain
ownership of all securities in their account. In order to stay within the parameters of a client’s guidelines, we
advise them to notify us of any changes in their financial situation that may require a change to their
investment objectives.
Fiduciary Statement
We are fiduciaries under the Investment Advisers Act of 1940 and when we provide investment advice to you
regarding your retirement plan account or individual retirement account, we are also fiduciaries within the
meaning of Title I of the Employee Retirement Income Security Act, (“ERISA”) and/or the Internal Revenue
Code, (“IRC”), as applicable, which are laws governing retirement accounts.
We have to act in your best interest and not put our interest ahead of yours. At the same time, the way we
make money creates some conflicts with your interests. We must take into consideration each client’s
objectives and act in the best interests of the client. We are prohibited from engaging in any activity that is in
conflict with the interests of the client. We have the following responsibilities when working with a client:
• To render impartial advice;
• To make appropriate recommendations based on the client’s needs, financial circumstances, and
investment objectives;
• To exercise a high degree of care and diligence to ensure that information is presented in an accurate
manner and not in a way to mislead;
• To have a reasonable basis, information, and understanding of the facts in order to provide
appropriate recommendations and representations;
• Disclose any material conflict of interest in writing; and
• Treat clients fairly and equitably.
Regulations prohibit us from:
• Employing any device, scheme, or artifice to defraud a client;
• Making any untrue statement of a material fact to a client or omitting to state a material fact when
communicating with a client;
• Engaging in any act, practice, or course of business which operates or would operate as fraud or deceit
upon a client; or
• Engaging in any manipulative act or practice with a client.
We will act with competence, dignity, integrity, and in an ethical manner, when working with clients. We will
use reasonable care and exercise independent professional judgement when conducting investment analysis,
making investment recommendations, trading, promoting our services, and engaging in other professional
activities.
Assets Under Management
As of December 31, 2025, Simmons Capital manages $213,017,281 in assets under management. All assets are
managed on a discretionary basis.
Item 5: Fees and Compensation
Investment Advisory Services – Fees
Our annual fees for investment advisory services are as follows:
Assets Under Management
Up to $1,000,000
$1,000,001to $3,000,000
$3,000,001 to $5,000,000
$5,000,001 to $10,000,000
$10,000,001 and above
Annual Fee
1.65%
1.35%
1.25%
0.95%
Negotiable
Clients will be invoiced in arrears at the beginning of each calendar quarter based upon average daily balance.
For projects outside the scope of or in addition to the investment advisory fees defined above, a standard
hourly rate of $250 - $800 per hour will be assessed. These consulting fees will be charged to either a defined
Pershing account or ACH from a personal bank account.
Investment Advisory Services – Sub-Advisory Fees
Annual fees for investment advisory services provided by Sub-Advisors are typically 0.50% - 1.00% annually as
disclosed in the Discretionary Agreement. These Fees are separate from our investment advisory services fees,
as described in the section above. Sub-Advisory fees are charged in arrears at the beginning of each calendar
quarter based upon an average daily balance. Clients authorize the custodian, in writing, to directly debit any
applicable sub-advisory fees.
Investment Advisory Services – Custody Fees
As disclosed below at Item 12 - Brokerage Practices, we recommend that clients use the brokerage services of
Pershing LLC (Pershing). Therefore, if a client is not using the Simmons Capital Group Wrap Program in
addition to our fees, the client will be required to pay underlying fees and charges assessed by Pershing,
including brokerage and other transaction costs. Pershing may also receive an administrative fee from certain
money-market mutual funds; if this is the case, it should be disclosed in Pershing’s agreement with the client.
If a client is using the Simmons Capital Group Wrap Program, then custodian fees are included in the wrap
program. The client bears responsibility for verifying the accuracy of Pershing fees and charges. Please refer to
Item 12 - Brokerage Practices.
Investment Advisory Services – Compensation for the Purchase or Sale of Securities
The Firm is compensated solely through investment advisory and financial planning fees paid by the client. We
are not compensated on any sales, service, or administrative fees for the sale of any securities or other
investment products including asset-based sales charges or service fees from the sale of mutual funds.
However, one of our Investment Advisor Representatives is a Registered Representative of ETICO Partners, LLC
(ETICO) and, as such, is compensated for services provided in a brokerage capacity for securities transactions
that are effected for our client’s non-advisory accounts through ETICO. See Item 10 - Other Financial Industry
Activities and Affiliations.
Commission or Sales Charges for Recommendations of Securities
As noted above, our clients may engage a Registered Representative with ETICO, who is also an Investment
Adviser Representative (IAR) of Simmons Capital Group to render securities brokerage services under a
commission arrangement. Clients are under no obligation to engage such persons and may choose brokers or
agents not affiliated with us. Brokerage commissions may be charged by ETICO to affect these securities
transactions and thereafter, a portion of these commissions may be paid by ETICO to this Registered
Representative. Prior to effecting any transactions, the client will be required to enter into a new account
agreement with ETICO. The brokerage commissions charged by ETICO may be higher or lower than those
charged by other broker-dealers. In addition, this Registered Representative may also receive additional
ongoing 12b-1 fees for mutual fund purchases from the mutual fund company during the period that the client
maintains the mutual fund investment.
While Simmons Capital Group does not sell such securities products to our investment advisory clients, one of
our Investment Advisory Representatives (IARs), in their individual capacity as a Registered Representative of
ETICO, is permitted to sell securities products to our investment advisory clients. A conflict of interest exists to
the extent that the IAR, who is also a Registered Representative of ETICO recommends the purchase of
securities where they receive commissions or other additional compensation as a result of such
recommendations. The Firm has procedures in place to ensure that any recommendations made by this IAR
are in the best interest of clients regardless of any additional compensation earned.
Financial Planning – Fees
Financial Planning and Consulting fees will be charged as a flat fee ranging from $1,200 - $7,500, depending on
the estimated time to develop a plan, the scope of the generated financial plan, and the nature and
complexity of each client’s circumstances.
An estimate of fees will be provided to the client prior to the engagement. An initial deposit equal to one-half
of the agreed upon fee is payable at the time of entering into an agreement, with the remaining balance due
upon presentation of a completed plan to the client. In no case will more than $1,200 be collected from the
client more than 6 months in advance.
Retirement Plans – Fees
Our annual fees for retirement plans services ranges from 0.50% to 1.00%. Clients will be invoiced in arrears at
the beginning of each calendar quarter based upon average daily balance.
Agreement Terms
Either the client or the Firm may terminate an agreement at any time by notification in writing. If the client
made an advance payment, the Firm would refund any unearned portion of the advance payment. Upon
termination of any account, any earned, unpaid fees will be due and payable.
Cash Balances
Some of your assets may be held as cash and remain uninvested. Holding a portion of your assets in cash and
cash alternatives, i.e., money market fund shares, may be based on your desire to have an allocation to cash
as an asset class, to support a phased market entrance strategy, to facilitate transaction execution, to have
available funds for withdrawal needs or to pay fees or to provide for asset protection during periods of volatile
market conditions. Your cash and cash equivalents will be subject to our investment advisory fees unless
otherwise agreed upon. You may experience negative performance on the cash portion of your portfolio if the
investment advisory fees charged are higher than the returns you receive from your cash.
Retirement Plan Rollover Recommendations
As part of our investment advisory services to our clients, we may recommend that clients roll assets from
their employer’s retirement plan, such as a 401(k), 457, or ERISA 403(b) account (collectively, a “Plan
Account”), to an individual retirement account, such as a SIMPLE IRA, SEP IRA, Traditional IRA, or Roth IRA
(collectively, an “IRA Account”) that we will advise on the client’s behalf. We may also recommend rollovers
from IRA Accounts to Plan Accounts, from Plan Accounts to Plan Accounts, and from IRA Accounts to IRA
Accounts.
If the client elects to roll the assets to an IRA that is subject to our advisement, we will charge the client an
asset-based fee as set forth in the advisory agreement the client executed with our firm. This creates a conflict
of interest because it creates a financial incentive for our firm to recommend the rollover to the client (i.e.,
receipt of additional fee-based compensation). Clients are under no obligation, contractually or otherwise, to
complete the rollover. Moreover, if clients do complete the rollover, clients are under no obligation to have
the assets in an IRA advised on by our firm. Due to the foregoing conflict of interest, when we make rollover
recommendations, we operate under a special rule that requires us to act in our clients’ best interests and not
put our interests ahead of our clients.’
Under this special rule’s provisions, we must:
• meet a professional standard of care when making investment recommendations (give prudent
advice);
• never put our financial interests ahead of our clients’ when making recommendations (give loyal
advice);
• avoid misleading statements about conflicts of interest, fees, and investments;
•
follow policies and procedures designed to ensure that we give advice that is in our clients’ best
interests;
• charge no more than a reasonable fee for our services; and
• give clients basic information about conflicts of interest.
Many employers permit former employees to keep their retirement assets in their company plan. Also,
current employees can sometimes move assets out of their company plan before they retire or change jobs. In
determining whether to complete the rollover to an IRA, and to the extent the following options are available,
clients should consider the costs and benefits of a rollover. Note that an employee will typically have four
options in this situation:
1. leaving the funds in the employer’s (former employer’s) plan;
2. moving the funds to a new employer’s retirement plan;
3. cashing out and taking a taxable distribution from the plan; or
4. rolling the funds into an IRA rollover account.
Each of these options has positives and negatives. Because of that, along with the importance of
understanding the differences between these types of accounts, we will provide clients with an explanation of
the advantages and disadvantages of both account types and document the basis for our belief that the
rollover transaction we recommend is in your best interests.
General Information on Compensation and Other Fees
In certain circumstances, fees, account minimums and payment terms are negotiable depending on client’s
unique situation – such as the size of the aggregate related party portfolio size, family holdings, low-cost basis
securities, or certain passively advised investments and pre-existing relationships with clients. Certain clients
may pay more or less than others depending on the amount of assets, type of portfolio, or the time involved,
the degree of responsibility assumed, complexity of the engagement, special skills needed to solve problems,
the application of experience and knowledge of the client’s situation.
Our fees for non-wrap program accounts are exclusive of brokerage commissions, transaction fees, and other
related costs and expenses which shall be incurred by the client. Clients may incur certain charges imposed by
custodians, brokers, third party investment and other third parties such as fees charged by managers,
custodial fees, deferred sales charges, odd-lot differentials, transfer taxes, wire transfer and electronic fund
fees, and other fees and taxes on brokerage accounts and securities transactions. Mutual funds and exchange
traded funds also charge internal management fees, which are disclosed in a fund’s prospectus.
All fees paid to the Firm for investment advisory services are separate and distinct from the fees and expenses
charged by mutual funds and variable annuity sub-accounts to their shareholders. These fees and expenses
are described in each fund’s or sub account’s prospectus. These fees will generally include a management fee,
other expenses, and a possible distribution fee. If the fund also imposes sales charges, a client may pay an
initial or deferred sales charge.
A client could invest in a mutual fund or sub-account directly, without the services of the Firm. In that case,
the client would not receive the services provided by us which are designed, among other things, to assist the
client in determining which mutual funds or sub-accounts are most appropriate to each client’s financial
condition and objectives. Accordingly, the client should review both the fees charged by the funds/sub-
accounts and the fees charged by us to fully understand the total amount of fees to be paid by the client and
to thereby evaluate the advisory services being provided.
Clients should note that similar advisory services may (or may not) be available from other registered
investment advisers for similar or lower fees.
Fees and Expenses (Mutual Funds Share Class Selection)
Funds generally offer multiple share classes available for investment based upon certain eligibility and/or
purchase requirements. For instance, in addition to retail share classes (typically referred to as class A, class B
and class C shares), funds may also offer institutional share classes or other share classes that are specifically
designed for purchase by investors who meet certain specified eligibility criteria, including, for example,
whether an account meets certain minimum dollar amount thresholds or is enrolled in an eligible fee-based
investment advisory program. Institutional share classes usually have a lower expense ratio than other share
classes.
The Firm and its IAR who is dually licensed as a Registered Representative has a financial incentive to
recommend or select share classes that have a 12b-1 fee because such share classes generally result in higher
compensation. The Firm has taken steps to minimize this conflict of interest, including by providing its IARs
with guidance on this issue, as well as by conducting periodic reviews of client holdings in mutual fund
investments to ensure the appropriateness of mutual fund share class selections and whether alternative
mutual fund share class selections are available that might be more appropriate given the client’s
particularized investment objectives and any other appropriate considerations relevant to mutual fund share
class selection. Regardless of such considerations, clients should not assume that they will be invested in the
share class with the lowest possible expense ratio.
The appropriateness of a particular fund share class selection is dependent upon a range of different
considerations, including but not limited to: the asset-based advisory fee that is charged, whether transaction
charges are applied to the purchase or sale of funds, operational considerations associated with accessing or
offering particular share classes (including the presence of selling agreements with the fund sponsors and the
Firm’s ability to access particular share classes through the custodian), share class eligibility requirements; and
the availability of revenue sharing, distribution fees, shareholder servicing fees or other compensation
associated with offering a particular class of shares.
Item 6: Performance-Based Fees and Side-by-Side Management
We do not charge performance-based fees and therefore have no economic incentive to manage clients’
portfolios in any way other than what is in the best interests of our clients thus avoiding any potential conflict
of interest. However, Simmons Capital may at times, to the extent consistent with the investment objectives
of the applicable client, invest client assets into private funds and other investment products that do charge
performance fees or other incentive-based compensation.
Item 7: Types of Clients
We offer our investment advisory and financial planning services to various types of clients, including
individuals, high-net-worth individuals, charitable organizations, trusts and estates.
We require a minimum asset level of $25,000 to establish an investment advisory services relationship.
However, in our sole discretion we may reduce the required minimum asset level or group certain related
accounts for purposes of achieving the minimum account size. Certain Independent Managers and/or
investment products offered by external managers may impose separate minimum investment requirements.
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
Methods of Analysis and Investment Strategies
We may utilize fundamental analysis which attempts to measure the intrinsic value of a security by looking at
economic and financial factors (including the overall economy, industry conditions, and the financial condition
and management of the company itself) to determine if the company is underpriced (indicating it may be a
good time to buy) or overpriced (indicating it may be time to sell). Fundamental analysis does not attempt to
anticipate market movements. This presents a potential risk, as the price of a security can move up or down
along with the overall market regardless of the economic and financial factors considered in evaluating the
securities.
We may also utilize asset allocation which in implementing our clients’ investment strategy, we begin by
attempting to identify an appropriate ratio of equities, fixed-income, and cash (i.e., “asset allocation”) suitable
to the client’s investment goals and risk tolerance. A risk of asset allocation is that the client may not
participate in sharp increases in a particular security, industry or market sector. Another risk is that the ratio of
equities, fixed income, and cash will change over time due to stock and market movements and, if not
corrected, will no longer be appropriate for the client’s goals.
The investment strategy for a specific client is based upon the objectives stated by the client during
consultations. The client may change these objectives at any time.
Risk of Loss
Investing in securities involves risk of loss that clients should be prepared to bear.
All investments involve the risk of loss, including (among other things) loss of principal, a reduction in
earnings (including interest, dividends, and other distributions), and the loss of future earnings. Although
we manage assets in a manner consistent with your investment objectives and risk tolerance, there can be
no guarantee that our efforts will be successful. You should be prepared to bear the following risks of loss:
•
Interest-rate Risk: Fluctuations in interest rates may cause investment prices to fluctuate. For
example, when interest rates rise, yields on existing bonds become less attractive, causing their
market values to decline.
•
• Market Risk: The price of a security, bond, or mutual fund may drop in reaction to tangible and
intangible events and conditions. This type of risk is caused by external factors independent of a
security’s particular underlying circumstances. For example, political, economic and social
conditions may trigger market events.
Inflation Risk: When any type of inflation is present, a dollar next year will not buy as much as a
dollar today, because purchasing power is eroding at the rate of inflation.
• Currency Risk: Overseas investments are subject to fluctuations in the value of the dollar against
the currency of the investment’s originating country. This is also referred to as exchange rate risk.
• Reinvestment Risk: This is the risk that future proceeds from investments may have to be
reinvested at a potentially lower rate of return (i.e., interest rate). This primarily relates to fixed
income securities.
• Business Risk: These risks are associated with a particular industry or a particular company within
an industry. For example, oil-drilling companies depend on finding oil and then refining it, a lengthy
process, before they can generate a profit. They carry a higher risk of profitability than an electric
company, which generates its income from a steady stream of customers who buy electricity no
matter what the economic environment is like.
• Liquidity Risk: Liquidity is the ability to readily convert an investment into cash. Generally, assets
are more liquid if many traders are interested in a standardized product. For example, Treasury
Bills are highly liquid, while real estate properties (i.e., Non-traded REITs and other alternative
investments) are not.
• Financial Risk: Excessive borrowing to finance a business’ operations increases the risk of
profitability, because the company must meet the terms of its obligations in good times and bad.
During periods of financial stress, the inability to meet loan obligations may result in bankruptcy
and/or a declining market value.
• Cybersecurity Risk: A breach in cyber security refers to both intentional and unintentional events
that may cause an account to lose proprietary information, suffer data corruption, or lose
operational capacity. This in turn could cause an account to incur regulatory penalties, reputational
damage, and additional compliance costs associated with corrective measures, and/or financial
loss.
• Pandemic Risk: Large-scale outbreaks of infectious disease can greatly increase morbidity and
mortality over a wide geographic area, crossing international boundaries, and causing significant
economic, social, and political disruption.
• Custodial Risk: This risk is the probability that a party to a transaction will be unable or unwilling to
fulfill its contractual obligations either due to technological errors, control failures, malfeasance, or
potential regulatory liabilities.
Additionally, our investment decisions always give consideration to both the prospects for return on
investment and the risk of loss on investment. In considering the risk of loss, we contemplate both the
probability of loss and the potential magnitude of such loss.
Item 9: Disciplinary Information
The Firm is required to disclose all material facts regarding legal or disciplinary events that would be material
to a client’s evaluation whether to engage us to provide investment advisory services. Neither the Firm nor its
Investment Advisor Representatives have been involved in any legal or disciplinary events related to past or
present matters.
Item 10: Other Financial Industry Activities and Affiliations
Broker-Dealer Registered Representatives
The Firm is not registered as a broker-dealer with the Securities and Exchange Commission (SEC). However,
one of our Investment Advisor Representatives (IARs) is registered as a Registered Representative of ETICO, an
unaffiliated SEC registered broker-dealer and FINRA member. In such capacity, this IAR sells securities for non-
advisory client accounts through ETICO and receives normal and customary commissions and other types of
compensation for services provided in a brokerage capacity, for example, mutual fund 12b-1 fees or variable
annuity trails. The potential for receipt of commissions and other compensation when this IAR acts as a
Registered Representative gives them an incentive to recommend investment products based on the
compensation received, rather than on the client's needs and may create a conflict of interest. We address
this conflict by ensuring that the client’s interest is always considered ahead of our own personal gain. Clients
have the right to ask us if commissions are also being paid to us.
This IAR can provide services to a client either in a brokerage or advisory capacity. In certain cases, this
presents a conflict of interest. In a brokerage account, a client is charged a commission for each transaction,
and there is no duty to provide ongoing advice with respect to the account. In an investment advisory account,
a client is provided with ongoing investment advice, and we receive an ongoing advisory fee for that service. If
a client intends to follow a buy and hold strategy for an account or does not wish to purchase ongoing
investment advice or management services, clients should consider opening a brokerage account rather than
an investment advisory account.
Insurance Company or Agency
Several of our Investment Advisor Representatives are also insurance agents, and sell insurance through AIFG
Consultants, LTD, a related entity, but may also be appointed with other insurance companies. In such
capacities, they may offer fixed life insurance, long term care, health and disability insurance and annuities,
and receive normal and customary commissions, including trailing commissions, as a result of any purchases
made by clients. The client is under no obligation to purchase insurance products through us on a
commissionable basis. The potential for receipt of commissions and other compensation when acting as an
insurance agent gives an incentive to recommend insurance products based on the compensation received,
rather than on the client's needs.
Other Industry Activities or Affiliations
Accountant or Accounting Firm
Our Chief Compliance Officer and Chief Operating Officer, Jansen W. Hein, is a Certified Public Accountant
(“CPA”). He does not practice traditional accounting outside of his role at the Firm.
Other Investment Advisor
Our Founder, Principal and Executive Director, Donald E. Simmons, is also the Chief Executive Officer and
Investment Advisor Representative of Steward Advisors Group, LLC, a federally registered investment adviser.
Other Affiliations
Jansen W. Hein, Chief Operating Officer and Chief Compliance Officer of Steward, is affiliated with Heron
Ventures, LLC, which manages private fund assets. If and to the extent any client will be directed into a fund or
funds managed by Heron Ventures, such client will be specifically informed of this affiliation and the potential
conflict resulting from separate fees charged by such funds prior to investing such client’s assets in any fund
managed by Heron Ventures.
Item 11: Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
Code of Ethics
Simmons Capital’s employees must comply with a Code of Ethics and Statement for Insider Trading (Code).
The Code describes the Firms’ high standard of business conduct, and fiduciary duty to its clients. The Code’s
key provisions include:
• Statement of General Principles
• Policy on and reporting of Personal Securities Transactions
• Preclearance of certain Personal Securities Transactions
• A prohibition on Insider Trading
• Restrictions on the acceptance of significant gifts
• Procedures to detect and deter misconduct and violations
• Requirement to maintain confidentiality of client information
Jansen Hein, Chief Compliance Officer, reviews all employee trades each quarter. These reviews ensure that
personal trading does not affect the markets, and that clients of Simmons Capital receive preferential
treatment.
Our employees must acknowledge the terms of the Code at least annually. Any individual not in compliance
with the Code may be subject to termination.
Clients and prospective clients can obtain a copy of our Code by contacting Jansen Hein, Chief Compliance
Officer at (518) 406-5624.
Participation or Interest in Client Transactions – Personal Securities Transactions
Simmons Capital and its employees may buy or sell securities identical to those recommended to clients for
their personal accounts. The Code, described above, is designed to assure that the personal securities
transactions, activities and interests of the employees of Simmons Capital will not interfere with (i) making
decisions in the best interest of advisory clients and (ii) implementing such decisions while, at the same time,
allowing employees to invest for their own accounts. Under the Code certain classes of securities, primarily
mutual funds, have been designated as exempt transactions, based upon a determination that these would
materially not interfere with the best interest of our clients. In addition, the Code requires pre-clearance of
many transactions. Nonetheless, because the Code in some circumstances would permit employees to invest
in the same securities as clients, there is a possibility that employees might benefit from market activity by a
client in a security held by an employee. Employee trading is continually monitored under the Code and
designed to reasonably prevent conflicts of interest between the Firm and its clients.
Participation or Interest in Client Transactions – Financial Interest and Principal/Agency Cross
Simmons Capital and its employees do not recommend to clients, or buy or sell for client accounts, securities
in which they have a material financial interest.
We do not affect any principal or agency cross securities transactions for client accounts. We do not cross
trades between client accounts.
Item 12: Brokerage Practices
Research and Other Soft Dollar Benefits
We do not receive formal soft dollar benefits other than execution from broker/dealers in connection with
client securities transactions.
Brokerage for Client Referrals
We do not direct brokerage commissions in exchange for the referral of advisory clients.
Custodian and Brokerage
Currently all assets are held at Pershing, a qualified custodian.
Best Execution
As discussed above, in Item 5, we generally recommend that clients utilize for their managed accounts the
brokerage and clearing services of Pershing.
Our overriding objective in selecting broker-dealers for effecting portfolio transactions for client accounts is to
obtain the best combination of price and execution. The best net price is an important factor, but we also
consider the full range and quality of a broker-dealer’s services, including the value of research provided;
execution, clearance, and settlement capabilities; commission rates; financial responsibility; length and quality
of the business relationship with us; our trust and confidence in the broker-dealer; and responsiveness to us.
Certain broker-dealers who provide best execution may also furnish us with investment research, such as
analyses, reports concerning issuers, industries, and the economy for use in managing portfolios. We may use
these broker-dealers to effect securities transactions in return, in part, for investment research. Investment
research furnished by broker-dealers is used in servicing all accounts and may not necessarily be used in
connection with the accounts that paid commissions to the broker-dealers providing such research.
When we use client brokerage commissions (or markups or markdowns) to obtain research, we receive a
benefit because we do not have to produce or pay for the research. Thus, we may have an incentive to select
or recommend a broker-dealer based on the receipt of research, rather than the client’s interest in receiving
most favorable execution.
A client may direct us to use a particular broker-dealer other than Pershing. Under those circumstances, we
may not be authorized to negotiate commissions and may not be able to obtain volume discounts or best
execution. In addition, under those circumstances, a disparity in commission charges may exist between the
commissions charged to clients who direct us to use a particular broker-dealer and those clients who do not.
In the event that we determine that a particular security is an appropriate investment for more than one
client, a single “bunched” order may be placed for the total number of securities to be purchased. In a
bunched order, shares are allocated among the individual accounts prior to being placed with the broker-
dealer. Individual client accounts participating in bunched trades are charged averaged brokerage commission
rates and receive the average price on the execution of the trade. In the event that a bunched trade is not
completed in one day, the completed amount is allocated as a percentage of each account’s portion of that
trade. However, if the shares remaining to be traded for an account fall below 500 shares, these smaller
trades are allocated first in an attempt to avoid excess trading costs. Also, in an attempt to avoid excess
trading costs, we retain the right to allocate trades that are filled at an amount of 10% or less on a trade day to
our largest account.
Commissions or Sales Charges for Recommendations of Securities
As noted in Item 10, Other Financial Activities and Affiliations one of our Investment Advisor Representatives
is registered as Registered Representative of ETICO. As such, they are subject to FINRA Rule 3040 which
restricts Registered Representatives from conducting securities transactions away from their broker-dealer
unless ETICO provides written consent. Therefore, clients are advised that Registered Representatives may be
restricted to conducting securities transactions for non-advisory client accounts through ETICO unless they
first secure written consent from ETICO to execute securities transactions though a different broker-dealer.
Absent such written consent or separation from ETICO, Registered Representatives are prohibited from
executing securities transactions through any broker-dealer other than ETICO under ETICO’s internal
supervisory policies. Due to this relationship, we have put in place policies and procedures reasonably
designed to ensure our clients receive best execution.
Support Provided by Financial Institutions
Simmons Capital may receive the following benefits from Pershing: receipt of duplicate client confirmations
and bundled duplicate statements; access to a trading desk that exclusively services its registered investment
advisor group participants; access to block trading which provides the ability to aggregate securities
transactions and then allocate the appropriate shares to client accounts; and access to an electronic
communication network for client order entry and account information.
Other third-party service providers may provide non-cash benefits to Simmons Capital and/or its employees
from time to time. These economic benefits may include, but are not limited to, waivers or reductions of
conference registration fees, meals, entertainment and promotional premium items that have nominal value.
Simmons Capital believes these economic benefits do not, either individually or collectively, impair Simmons
Capital’s independence. Prior to the acceptance of any consideration, employees must obtain authorization
and approval from Jansen Hein, Chief Compliance Officer.
Wrap Fee Programs
As disclosed in Item 4, clients may participate in the Simmons Capital Group Wrap Program. In evaluating a
wrap-fee program, a client should recognize that brokerage commissions for the execution of transactions in
their account are not negotiated. Transactions are effected net, i.e., without commission and a portion of the
wrap fee is generally considered to be in lieu of commissions. Trades are generally expected to be executed
only with the broker dealer with which the client has entered into the wrap fee arrangement.
We may not, therefore, be free to seek best price and execution by placing transactions with other broker
dealers. Our experience indicates that certain broker dealers under clients’ wrap fee agreements generally
offer best price for transactions in listed equity securities, but no assurance can be given that such will
continue to be the case with those or other broker dealers which may offer wrap fee arrangements, nor with
respect to transactions in other types of securities. The client may wish to ensure that the broker dealer
offering the wrap-fee arrangement can provide adequate price and execution of most or all transactions. The
client should also consider that depending on the wrap-fee charged by the broker dealer, the amount of
portfolio activity in the client’s account, the value of custodial and other services which are provided under
the arrangement, and other factors, the wrap-fee may or may not exceed the aggregate cost of such services
were they to be provided separately and if the Firm were free to negotiate commissions and seek best price
and execution of transactions for the client’s account. A separate fee arrangement may be established
depending on the independent manager selected.
Trade Aggregation
We may direct the custodian to aggregate trades for multiple accounts. Orders for the same security entered
on behalf of more than one client may be aggregated (i.e., blocked or bunched) subject to the aggregation
being in the best interests of all participating clients. If the order is filled at different prices during the day, the
prices are averaged for the day so that all participating accounts receive the same price. If an order has not
been filled completely so that there are not enough shares to allocate among all the clients equally, shares will
be allocated in good faith, based on the following considerations: amount of cash in the account, existing asset
allocation and industry exposure, risk profile, and type of security. If a partial execution is attained at the end
of the trading day, we will generally allocate shares on a pro rata basis but may fill small orders entirely before
applying the pro rata allocation. All clients participating in each aggregated order shall receive the average
price and subject to minimum ticket charges, pay a pro-rata portion of commissions.
Our allocation procedure seeks to be fair and equitable to all clients with no particular group or client(s) being
favored or disfavored over any other clients.
As noted above, accounts for Simmons Capital or its employees may be included in a block trade with client
accounts.
Item 13: Review of Accounts
Periodic Reviews
We review client accounts on a regular basis. Reviews of guidelines and restrictions on client accounts are
typically completed quarterly by Donald E. Simmons, Founder, Principal and Executive Director. Formal
reviews, including client contact, typically occur at least annually. More frequent reviews may occur if there
are changes in financial-market, political or economic conditions, tax laws, or when we have new information
or perspective on a particular security or asset class.
Non-Periodic Reviews
We may perform non-periodic reviews on an as-needed basis if there have been material changes in the
client’s guidelines or restrictions, or a material change relating to client deposits, withdrawals, or other
financial changes.
Reports
Each investment advisory client is provided with a written quarterly report of their accounts that include
information regarding account holdings, market value, advisory fees, and performance.
The client’s independent custodian also provides regular written account statements directly to the client. The
custodian’s statement is the official record of the client’s account and supersedes any statements or reports
created on behalf of the client by us.
Financial Planning – Reviews and Reporting
We will review Financial Plans as contracted at the inception of the engagement.
Item 14: Client Referrals and Other Compensation
Compensation – Client Referrals
We have been fortunate to receive many client referrals over the years. The referrals came from current
clients, estate planning attorneys, accountants, employees, personal friends of employees, and other similar
sources. We do not compensate referring parties for these referrals.
Item 15: Custody
Custody – Fee Debiting
Clients may authorize us (in the client agreement) to debit fees directly from their account at the broker
dealer, bank or other qualified custodian (“custodian”). The custodian is advised in writing of the limitation of
our access to the account. The custodian sends a statement to the client, at least quarterly, indicating all
amounts disbursed from the account including the amount of advisory fees paid directly to the Firm.
Custody – First Party Money Transfers
Clients may provide us with written ongoing authorization to wire money between the client’s accounts held
with the qualified custodian directly to an outside financial institution (i.e., a client’s bank account). A copy of
this authorization is provided to the qualified custodian. The authorization includes the client’s name and
account number(s) at the outside financial institution(s) as required.
Custody – Third Party Money Transfers
Clients may provide us with a standing letter of authorization (or similar asset transfer authorization) which
allows us to disburse funds on behalf of clients to third parties. We ensure the following conditions are in
place when deemed to have custody via third party money movement:
1. The client provides a Written Authorization to the custodian that includes all appropriate information
as to how the transfer should be directed;
2. The Written Authorization includes instruction to direct transfers to the third party either on a
specified schedule or from time to time;
3. Appropriate verification is performed by the custodian, along with a transfer of funds notice to the
client promptly after each transfer;
4. The client may terminate or change the instruction to the custodian;
5. We have no authority or ability to designate or change any information about the third party contained
in the instruction;
6. We maintain records showing that the third party is not a related party of the Firm or located at the
same address as the Firm; and
7. The custodian sends the client a written initial notice confirming the instruction and an annual written
confirmation thereafter.
Custody – Account Statements
Clients receive at least quarterly statements from the custodian that holds and maintains client’s investment
assets. Clients are urged to carefully review such statements and compare such official custodial records to the
reports that we provide. Our reports may vary from custodial statements based on accounting procedures,
reporting dates, or valuation methodologies of certain securities.
Item 16: Investment Discretion
Based on the executed Agreement, clients grant a limited power of attorney to us with respect to trading
activity in their accounts. Therefore, we will exercise full discretion as to the nature and type of securities to
be purchased and sold and the amount of securities for such transactions, without preapproval by the client.
Investment guidelines and restrictions may be designated by the client as outlined in the Agreement.
Item 17: Voting Client Securities
Proxy Voting
We do not have any authority to and do not vote proxies on behalf of clients, nor do we make any express or
implied recommendation with respect to voting proxies. Clients retain the sole responsibility for receiving and
voting proxies that they receive directly from either their custodian or transfer agents. Clients may contact us
for information about proxy voting.
Item 18: Financial Information
Registered investment advisers are required to provide certain financial information or disclosures about their
firms.
We do not require prepayment of fees of both more than $1,200 per client, and more than six months in
advance; and therefore, is not required to provide a balance sheet to clients.
We have no financial commitment that impairs our ability to meet contractual and fiduciary commitments to
clients and have not been the subject of a bankruptcy proceeding.
Item 1: Cover Page
AIFG Consultants, LTD
d/b/a
Simmons Capital Group
Form ADV Part 2A Appendix 1 Wrap Fee Program Brochure
139 Meyer Road
Halfmoon, NY 12065
(518) 406-5624
www.simmonscapitalgroup.com
March 2026
This brochure provides information about the qualifications and business practices of Simmons Capital Group.
If you have any questions about the contents of this brochure, please contact Jansen Hein, Chief Compliance
Officer at (518) 406-5624. The information in this brochure has not been approved or verified by the United
States Securities and Exchange Commission or by any state securities authority.
Additional information about our Firm is also available on the SEC’s website at www.adviserinfo.sec.gov. The
information in this Brochure has not been approved or verified by the United States Securities and Exchange
Commission or by any state securities authority.
Item 2: Material Changes
Annual Update
In this Item of Simmons Capital Group’s (Simmons or the Firm) Form ADV Part 2A Appendix 1, Wrap Fee
Program Brochure (Brochure), the Firm is required to discuss any material changes that have been made since
the Firm’s last Annual Amendment filing, dated March 25, 2025.
Material Changes since the Last Update
Since the Firm’s last filing, the Firm has the below material change to report:
• None.
Full Brochure Available
The Firm’s Form ADV may be requested at any time, without charge by contacting Jansen Hein, Chief
Compliance Officer at (518) 406-5624.
Item 3: Table of Contents
Item 1: Cover Page ...................................................................................................................... 20
Item 2: Material Changes ............................................................................................................ 21
Item 3: Table of Contents ........................................................................................................... 22
Item 4: Services, Fees, and Compensation .................................................................................. 23
Item 5: Account Requirements and Types of Clients .................................................................. 24
Item 6: Portfolio Manager Selection and Evaluation .................................................................. 25
Item 7: Client Information Provided to Portfolio Managers ........................................................ 28
Item 8: Client Contact with Portfolio Managers .......................................................................... 28
Item 9: Additional Information ................................................................................................... 29
Item 4: Services, Fees, and Compensation
Description of Services
The Simmons Capital Group Wrap Program (the Program) is an investment advisory program sponsored by
Simmons Capital Group (Simmons Capital). The Program provides clients with the ability to trade in certain
investment products without incurring separate brokerage commissions or transaction charges.
To join the Program a person must:
1) Provide information about their financial needs, investment objectives, time horizon, and risk
tolerance, as well as any other factors relevant to their specific financial situation and any other
supporting documentation required for the Program;
2) Complete a new account agreement with the broker dealer approved by Simmons Capital for
participation in the Program (Broker-Dealer); and
3) Open a securities brokerage account with the Broker-Dealer (an Account) and deposit those client
assets designated for participation in the Program (Program Assets) into the Account.
After an analysis of any information provided by the client to Simmons Capital, Simmons Capital shall assist
the client in developing an appropriate investment strategy for the Program Assets in their Account(s) (the
Investment Strategy). Thereafter, all clients are encouraged to discuss their needs, goals, and objectives with
Simmons Capital and to keep the Simmons Capital informed of any changes thereto. Simmons Capital shall
contact clients at least annually to review its previous services and/or recommendations and to determine
whether changes should be made to their Investment Strategy.
Management of Your Portfolio
All clients in the Program shall grant Simmons Capital discretionary authority to buy, sell, and otherwise trade
in the type of securities described in Item 6 (below) for their Account(s) and to liquidate previously- purchased
securities that the client has transferred to their Account(s). Program Assets in the client’s Account(s) shall be
managed by one of Simmons Capital’ investment adviser representatives.
The Program may recommend that clients authorize the active discretionary management of certain Program
Assets by and/or among one or more independent investment managers (Independent Managers) to
implement a particular Investment Strategy. The terms and conditions under which the client shall engage the
Independent Manager(s) may be set forth in separate written agreements between (1) the client and Simmons
Capital and (2) Simmons Capital or client and the designated Independent Manager(s). Simmons Capital shall
continue to render advisory services to the client relative to the ongoing monitoring and review of account
performance, for which Simmons Capital shall receive an annual advisory fee which is based upon a
percentage of the market value of the Program Assets being managed by the designated Independent
Manager(s). Factors that the Registrant shall consider in recommending Independent Manager(s) include the
client’s stated investment objective(s), management style, performance, reputation, financial strength,
reporting, pricing, and research. In addition to Simmons Capital’ written disclosure statement, the client shall
also receive the written disclosure statement of the designated Independent Manager(s).
Neither Simmons Capital nor the client may assign the Program Agreement without the consent of the other
party. Transactions that do not result in a change of actual control or management of Simmons Capital shall
not be considered an assignment.
Fees for Participation in the Program
Clients in the Program pay a single annualized fee for participation in the Program (the Program Fee).
Simmons Capital shall charge an annual fee based upon a percentage of the market value of the assets being
managed by Simmons Capital. Simmons Capital’s annual fee shall be prorated and charged quarterly, in
arrears, based upon average daily balance of the assets being managed by Simmons Capital. The annual fee
shall vary (between 0.85% and 1.50%) depending upon the market value of the assets under management. A
separate fee arrangement may be established depending on the independent manager selected.
Simmons Capital, in its sole discretion, may negotiate to charge a lesser management fee based upon certain
criteria (i.e., anticipated future earning capacity, anticipated future additional assets, dollar amount of assets
to be managed, related accounts, account composition, pre-existing client, account retention, pro bono
activities, etc.).
Under the Program, clients receive investment advisory services, custody and execution of transactions in
securities for a single, combined annualized fee, the Program Fee. Participation in the Program may cost the
client more or less than purchasing such services separately. The number of transactions made in the client’s
Account(s), as well as the commissions charged for each transaction, will determine the relative cost of the
Program versus paying for execution on a per transaction basis and paying a separate fee for advisory services.
The Program Fee may be higher or lower than fees charged by other sponsors of comparable investment
advisory programs.
Clients may incur certain charges imposed by third parties in addition to the Program Fee such as fees charged
by Independent Managers, charges imposed directly by a mutual fund or exchange traded fund in the account,
which shall be disclosed in the fund’s prospectus (e.g., fund management fees and other fund expenses),
charges imposed by private funds (to the extent the applicable Program Account is qualified and has elected
to include such assets in its portfolio, deferred sales charges, odd-lot differentials, transfer taxes, wire transfer
and electronic fund fees, and other fees and taxes on brokerage accounts and securities transactions.
Fees for Management During Partial Quarters of Service
For the initial period of participation in the Program, the Program Fee shall be calculated on a pro rata basis.
The Program Agreement between Simmons Capital and the client will continue in effect until terminated by
either party pursuant to the terms of the Program Agreement. The Program Fee shall be prorated through the
date of termination and any remaining balance shall be refunded to the client in a timely manner.
Additions may be in cash or securities provided that Simmons Capital reserves the right to liquidate any
transferred securities or decline to accept particular securities into a client’s account. Simmons Capital may
consult with its clients about the options and ramifications of transferring securities. However, clients are
advised that when transferred securities are liquidated, they are subject to transaction fees, fees assessed at
the mutual fund level (i.e., contingent deferred sales charge) and/or tax ramifications.
If assets are deposited into or withdrawn from an account after the inception of a quarter, the Program Fee
with respect to such assets will be prorated based on the number of days remaining in the quarter.
Item 5: Account Requirements and Types of Clients
The types of clients in the Program include individuals, high-net-worth individuals, charitable organizations,
trusts, and estates.
Simmons Capital has no minimum account size; however, we do have a minimum annual fee of $2,500 for
investment advisory clients, although this may be negotiable under certain circumstances. Simmons Capital
may group certain related client accounts for the purposes of achieving the minimum account size. Certain
Independent Managers and/or investment products offered by external managers may impose separate
minimum investment requirements.
Item 6: Portfolio Manager Selection and Evaluation
Simmons Capital acts as the sponsor and portfolio manager to the Program. Certain wrap programs involve
the services of multiple parties in these capacities, which may involve additional conflicts of interest that the
sponsor would be required to disclose in this section.
Types of Services Provided by the Firm
In addition to the services provided to the Program, Simmons Capital is an investment adviser providing
financial planning, and asset management service. Prior to engaging Simmons Capital to provide any of the
foregoing investment advisory services, the client will be required to enter into one or more written
agreements with Simmons Capital setting forth the terms and conditions under which Simmons Capital shall
render its services.
Asset management services provided outside of the Program will differ only in that clients will pay separate
transaction fees which will be charged by the Broker-Dealer directly to the client’s account. Simmons Capital
does not expect the non-wrap management services to materially differ from the services in the Program.
It is Simmons Capital’ practice to tailor its advisory services to the individual needs of clients. Simmons Capital
will ensure that each client’s investments are suitable for that client and consistent with their investment
needs, goals, objectives, and risk tolerance as well as any restrictions requested by the client.
Clients shall have the ability to impose reasonable restrictions on the management of their account, including
the ability to instruct Simmons Capital not to purchase certain securities or types of securities.
Investment Advisory Services
Simmons Capital provides investment advisory services on a discretionary basis based on the individual needs
of our clients as set forth in the executed Investment Advisory Agreement (the Agreement) entered into
between the parties. This discretionary authority includes both asset allocation and security selection. In large
majority, client assets will be invested in readily marketable stocks, bonds, exchange-traded funds and notes,
options, and mutual funds. We may also provide advice on alternative investments, REITs and BDCs, or on any
other type of investment that we deem appropriate based on the client’s stated goals and objectives. Client
assets will be held by an independent custodian, who will employ controls to protect client assets.
We offer a tiered service model, determined by your annual fee, as calculated based on your assets that we
manage. Broad-ranging services offered include:
• Recurring personal meetings and performance reviews as needed/desired;
• Financial planning/cash flow analysis;
• Ongoing investment model asset rebalancing as needed;
• Life & disability insurance planning and policy review as needed/desired;
• Long-term care planning and policy support as needed/desired;
• Medicare education, enrollment and servicing plan review as needed/desired;
• Beneficiary review and maintenance on managed accounts;
• Access to all internally generated webinars/videos and educational offerings; and
• Client performance & reporting portal through Black Diamond.
Additional add-on services are also available for an hourly fee as agreed upon by both the client and Simmons
Capital.
We may, upon client request, provide to our clients advice on taxes, insurance, and/or estate matters, but in
such matters, we suggest our clients to also consult with their accountants/tax professionals, insurance
professionals, estate attorneys, or other relevant experts.
Financial Planning Services
Simmons Capital engages in broad-based financial planning services for a fee. Financial planning will typically
involve providing a variety of services to clients regarding the management of their financial resources based
upon an analysis of their individual needs. Financial planning services may encompass such areas as income
tax planning, retirement planning, capital needs planning, asset allocation strategies, business successions
transfer, estate planning, insurance/risk management and employee benefits analysis.
Each client who wishes to receive advice on financial planning will enter into a written Financial Planning
Agreement (FP Agreement) with the Firm and provide us with their financial status, investment objectives, risk
tolerance and tax status, among other things. This is a one-time engagement that terminates upon delivery of
the Financial Plan to the client. The client may choose what, if any, advice they will implement from the
Financial Plan.
Sponsor and Manager of Wrap Program
Simmons Capital is the sponsor and manager of the Simmons Capital Group Wrap Program (the Program), a
wrap fee program. In the event the client participates in the Program, the Firm shall provide its investment
management services and arrange for brokerage transactions under a single annual advisory fee for both
advisory services and execution of transactions. Clients in the Program do not pay brokerage commissions,
markups, or transaction charges for execution of transactions in addition to the advisory fee. The advisory fee
is negotiable between the client and Simmons Capital and is set out in the advisory agreement. The advisory
fee is a percentage based on the value of all assets in the account, including cash holdings.
Clients should be aware that when we recommend the Program to the client, the Firm will receive
compensation as a result of the client’s participation in the Program. The amount of this compensation may be
more or less than what Simmons Capital would receive if the client participated in other broker-dealer
programs, programs of other investment advisors or paid separately for investment advice, brokerage, and
other client services. Therefore, Simmons Capital may have a financial incentive to recommend a Program
account over other programs and services.
The investment products available to be purchased in the Program can be purchased by clients outside of a
Program account, through broker-dealers or other investment firms not affiliated with Simmons Capital.
There are no material differences between the Simmons Capital manages wrap accounts and other accounts.
The wrap relationship exists primarily because of the preference of some clients to not be subject to separate
transaction charges.
Performance Based Fees
Simmons Capital does not charge performance-based fees and therefore has no economic incentive to
manage clients’ portfolios in any way other than what is in the best interests of our clients thus avoiding any
potential conflict of interest. However, Simmons Capital may at times, to the extent consistent with the
investment objectives of the applicable client, invest client assets into private funds and other investment
products that do charge performance fees or other incentive-based compensation.
Methods of Analysis and Investment Strategies
We may utilize fundamental analysis which attempts to measure the intrinsic value of a security by looking at
economic and financial factors (including the overall economy, industry conditions, and the financial condition
and management of the company itself) to determine if the company is underpriced (indicating it may be a
good time to buy) or overpriced (indicating it may be time to sell). Fundamental analysis does not attempt to
anticipate market movements. This presents a potential risk, as the price of a security can move up or down
along with the overall market regardless of the economic and financial factors considered in evaluating the
securities.
We may also utilize asset allocation which in implementing our clients’ investment strategy, we begin by
attempting to identify an appropriate ratio of equities, fixed-income, and cash (i.e., “asset allocation”) suitable
to the client’s investment goals and risk tolerance. A risk of asset allocation is that the client may not
participate in sharp increases in a particular security, industry or market sector. Another risk is that the ratio of
equities, fixed income, and cash will change over time due to stock and market movements and, if not
corrected, will no longer be appropriate for the client’s goals.
The investment strategy for a specific client is based upon the objectives stated by the client during
consultations. The client may change these objectives at any time.
Risk of Loss
All investing involves a risk of loss that clients should be prepared to bear, including the risk that the entire
amount invested may be lost. The investment strategies offered by us could lose money over short or long
periods of time. There are no assurances that our investment strategies will succeed, and we cannot give any
guarantee that it will achieve the investment objectives established by a client or that any client will receive a
return on its investment.
Risks to fundamental analysis include:
•
Interest-rate Risk: Fluctuations in interest rates may cause investment prices to fluctuate. For
example, when interest rates rise, yields on existing bonds become less attractive, causing their
market values to decline.
•
• Market Risk: The price of a security, bond, or mutual fund may drop in reaction to tangible and
intangible events and conditions. This type of risk is caused by external factors independent of a
security’s particular underlying circumstances. For example, political, economic and social
conditions may trigger market events.
Inflation Risk: When any type of inflation is present, a dollar next year will not buy as much as a
dollar today, because purchasing power is eroding at the rate of inflation.
• Currency Risk: Overseas investments are subject to fluctuations in the value of the dollar against
the currency of the investment’s originating country. This is also referred to as exchange rate risk.
• Reinvestment Risk: This is the risk that future proceeds from investments may have to be
reinvested at a potentially lower rate of return (i.e., interest rate). This primarily relates to fixed
income securities.
• Business Risk: These risks are associated with a particular industry or a particular company within
an industry. For example, oil-drilling companies depend on finding oil and then refining it, a lengthy
process, before they can generate a profit. They carry a higher risk of profitability than an electric
company, which generates its income from a steady stream of customers who buy electricity no
matter what the economic environment is like.
• Liquidity Risk: Liquidity is the ability to readily convert an investment into cash. Generally, assets
are more liquid if many traders are interested in a standardized product. For example, Treasury
Bills are highly liquid, while real estate properties (i.e., Non-traded REITs and other alternative
investments) are not.
• Financial Risk: Excessive borrowing to finance a business’ operations increases the risk of
profitability, because the company must meet the terms of its obligations in good times and bad.
During periods of financial stress, the inability to meet loan obligations may result in bankruptcy
and/or a declining market value.
• Cybersecurity Risk: A breach in cyber security refers to both intentional and unintentional events
that may cause an account to lose proprietary information, suffer data corruption, or lose
operational capacity. This in turn could cause an account to incur regulatory penalties, reputational
damage, and additional compliance costs associated with corrective measures, and/or financial
loss.
• Pandemic Risk: Large-scale outbreaks of infectious disease can greatly increase morbidity and
mortality over a wide geographic area, crossing international boundaries, and causing significant
economic, social, and political disruption.
• Custodial Risk: This risk is the probability that a party to a transaction will be unable or unwilling to
fulfill its contractual obligations either due to technological errors, control failures, malfeasance, or
potential regulatory liabilities.
Additionally, our investment decisions always give consideration to both the prospects for return on
investment and the risk of loss on investment. In considering the risk of loss, we contemplate both the
probability of loss and the potential magnitude of such loss.
Proxy Voting
We do not have any authority to and do not vote proxies on behalf of clients, nor do we make any express or
implied recommendation with respect to voting proxies. Clients retain the sole responsibility for receiving and
voting proxies that they receive directly from either their custodian or transfer agents. Clients may contact us
for information about proxy voting.
Item 7: Client Information Provided to Portfolio Managers
Simmons acts as the sponsor and portfolio manager to the Program. Certain wrap programs involve the
services of multiple parties in these capacities. In those circumstances, the sponsor is required to disclose how
and what type of information about client that it provides to portfolio managers. Simmons has no disclosures
to make under this section.
Item 8: Client Contact with Portfolio Managers
Clients may contact Independent Managers through Simmons by providing Simmons with a written request
and identification of the questions or issues to be discussed with the Independent Manager(s). After receiving
the client’s written request Simmons shall, at its sole discretion, contact the Independent Manager(s) for the
client or arrange for the Independent Manager(s) and the client to communicate directly.
Item 9: Additional Information
Disciplinary Information (Form ADV Part 2A Item – 9)
The Firm is required to disclose all material facts regarding legal or disciplinary events that would be material
to a client’s evaluation whether to engage us to provide investment advisory services. Neither the Firm nor its
Investment Advisor Representatives have been involved in any legal or disciplinary events related to past or
present matters.
Other Financial Industry Activities and Affiliations (Form ADV Part 2A Item – 10)
Broker-Dealer Registered Representatives
The Firm is not registered as a broker-dealer with the Securities and Exchange Commission (SEC). However,
one of our Investment Advisor Representatives (IARs) is registered as a Registered Representative of ETICO, an
unaffiliated SEC registered broker-dealer and FINRA member. In such capacity, this IAR sells securities for non-
advisory client accounts through ETICO and receives normal and customary commissions and other types of
compensation for services provided in a brokerage capacity, for example, mutual fund 12b-1 fees or variable
annuity trails. The potential for receipt of commissions and other compensation when this IAR acts as a
Registered Representative gives them an incentive to recommend investment products based on the
compensation received, rather than on the client's needs and may create a conflict of interest. We address
this conflict by ensuring that the client’s interest is always considered ahead of our own personal gain. Clients
have the right to ask us if commissions are also being paid to us.
Insurance Company or Agency
Several of our Investment Advisor Representatives are also insurance agents, and sell insurance through AIFG
Consultants, LTD, a related entity, but may also be appointed with other insurance companies. In such
capacities, they may offer fixed life insurance, long term care, health and disability insurance and annuities,
and receive normal and customary commissions, including trailing commissions, as a result of any purchases
made by clients. The client is under no obligation to purchase insurance products through us on a
commissionable basis. The potential for receipt of commissions and other compensation when acting as an
insurance agent gives an incentive to recommend insurance products based on the compensation received,
rather than on the client's needs.
Other Affiliations – Other Investment Advisor
Our Founder, Principal and Executive Director, Donald E. Simmons, is also the Chief Executive Officer and
Investment Advisor Representative of Steward Advisors Group, LLC, a federally registered investment adviser.
This IAR can provide services to a client either in a brokerage or advisory capacity. In certain cases, this
presents a conflict of interest. In a brokerage account, a client is charged a commission for each transaction,
and there is no duty to provide ongoing advice with respect to the account. In an investment advisory account,
a client is provided with ongoing investment advice, and we receive an ongoing advisory fee for that service. If
a client intends to follow a buy and hold strategy for an account or does not wish to purchase ongoing
investment advice or management services, clients should consider opening a brokerage account rather than
an investment advisory account.
Code of Ethics, Participation or Interest in Client Transactions and Personal Trading (Form ADV Part 2A Item
– 11)
Code of Ethics
Simmons Capital’s employees must comply with a Code of Ethics and Statement for Insider Trading (Code).
The Code describes the Firms’ high standard of business conduct, and fiduciary duty to its clients. The Code’s
key provisions include:
• Statement of General Principles
• Policy on and reporting of Personal Securities Transactions
• Preclearance of certain Personal Securities Transactions
• A prohibition on Insider Trading
• Restrictions on the acceptance of significant gifts
• Procedures to detect and deter misconduct and violations
• Requirement to maintain confidentiality of client information
Jansen Hein, Chief Compliance Officer, reviews all employee trades each quarter. These reviews ensure that
personal trading does not affect the markets, and that clients of Simmons Capital receive preferential
treatment.
Our employees must acknowledge the terms of the Code at least annually. Any individual not in compliance
with the Code may be subject to termination.
Clients and prospective clients can obtain a copy of our Code by contacting Jansen Hein, Chief Compliance
Officer at (518) 406-5624.
Participation or Interest in Client Transactions – Personal Securities Transactions
Simmons Capital and its employees may buy or sell securities identical to those recommended to clients for
their personal accounts. The Code, described above, is designed to assure that the personal securities
transactions, activities and interests of the employees of Simmons Capital will not interfere with (i) making
decisions in the best interest of advisory clients and (ii) implementing such decisions while, at the same time,
allowing employees to invest for their own accounts. Under the Code certain classes of securities, primarily
mutual funds, have been designated as exempt transactions, based upon a determination that these would
materially not interfere with the best interest of our clients. In addition, the Code requires pre-clearance of
many transactions. Nonetheless, because the Code in some circumstances would permit employees to invest
in the same securities as clients, there is a possibility that employees might benefit from market activity by a
client in a security held by an employee. Employee trading is continually monitored under the Code and
designed to reasonably prevent conflicts of interest between the Firm and its clients.
Participation or Interest in Client Transactions – Financial Interest and Principal/Agency Cross
Simmons Capital and its employees do not recommend to clients, or buy or sell for client accounts, securities
in which they have a material financial interest.
We do not affect any principal or agency cross securities transactions for client accounts. We do not cross
trades between client accounts.
Review of Accounts (Form ADV Part 2A Item – 13)
Periodic Reviews
We review client accounts on a regular basis. Reviews of guidelines and restrictions on client accounts are
typically completed quarterly by Donald E. Simmons, Founder, Principal and Executive Director. Formal
reviews, including client contact, typically occur at least annually. More frequent reviews may occur if there
are changes in financial-market, political or economic conditions, tax laws, or when we have new information
or perspective on a particular security or asset class.
Non-Periodic Reviews
We may perform non-periodic reviews on an as-needed basis if there have been material changes in the
client’s guidelines or restrictions, or a material change relating to client deposits, withdrawals, or other
financial changes.
Reports
Each investment advisory client is provided with a written quarterly report for their accounts that includes
information regarding account holdings, market value, advisory fees, and performance.
The client’s independent custodian also provides regular written account statements directly to the client. The
custodian’s statement is the official record of the client’s account and supersedes any statements or reports
created on behalf of the client by us.
Financial Planning – Reviews and Reporting
We will review Financial Plans as contracted at the inception of the engagement.
Client Referrals and Other Compensation (Form ADV Part 2A Item – 14)
We do not pay for client referrals and do not receive any compensation other than advisory fees charged to
our clients. We do not accept referral fees or any form of compensation from other professionals when we
refer a prospect or client to another professional.
Financial Information (Form ADV Part 2A Item – 18)
Registered investment advisers are required to provide certain financial information or disclosures about their
firms.
We have no financial commitment that impairs our ability to meet contractual and fiduciary commitments to
clients and have not been the subject of a bankruptcy proceeding.
We do not require prepayment of fees of both more than $1,200 per client, and more than six months in
advance; and therefore, is not required to provide a balance sheet to clients.
Facts
What does Simmons Capital Group do with your financial information?
Why?
Financial companies choose how they share your personal information. Federal law gives consumers
the right to limit some but not all sharing. Federal law also requires us to tell you how we collect, share,
and protect your personal information. Please read this notice carefully to understand what we do.
What?
The types of personal information we collect, and share depends on the product or service you have
with us. This information can include:
Investment Experience
Income, Financial Net Worth
•
• Account Transactions
• Assets
• Social Security Number, Driver’s License Number
•
• Education History, Employment Information
When you are no longer our customer, we will continue to hold your information and share it as
described in this notice.
How?
All financial companies need to share customers’ personal information to perform their services and
run their everyday business. In the section below, we list the reasons financial companies can share
their customers’ personal information; the reasons Simmons Capital Group chooses to share; and
whether you can limit this sharing.
Reasons we can share your personal information
Does Simmons Capital
Group share?
Yes
Can you limit this
sharing?
No
For our everyday business purposes — such as to process your
transactions, maintain your account(s) or respond to court orders
and legal investigations
Yes
Yes
For our marketing purposes — to provide you with newsletters
and other documents, and announcements regarding our services.
Yes
Yes
For joint marketing with affiliates
No
We don’t share
For joint marketing with non-affiliates
No
We don’t share
For our affiliates’ everyday business purposes — information
about your transactions, accounts, etc.
Yes
Yes
For our affiliates to market to you
Yes
Yes, but only with your
expressed consent
For non-affiliates’ (accountants, attorneys and other business
professionals) everyday business purposes — in order to ensure
appropriate information is required for tax purposes, or for tax
planning or estate planning or asset protection planning purposes.
No
We don’t share
For our non-affiliates to market to you
To Limit Our Sharing
Call (518) 406-5624 or
Visit us online: www.simmonscapitalgroup.com
Please note:
If you are a new customer, we can begin sharing your information 30 days from the date we sent this notice. When you
are no longer our customer, we continue to share your information as described in this notice.
However, you can contact us at any time to limit our sharing.
Who we are
Who is providing this notice?
Simmons Capital Group
139 Meyer Road Suite 201
Halfmoon, NY 12065
What we do
How does Simmons Capital Group
protect my personal information?
To protect your personal information from unauthorized access and use, we use
security measures that comply with federal law. These measures include computer
safeguards (such as password protection or encryption) and restricting access to
physical files (such as locked cabinets or building).
We collect your personal information, for example, when you:
How does Simmons Capital Group
collect my personal information?
• Open an account
• Deposit money
• Seek advice about your investments
• Enter into an investment advisory contract
• Provide us with information about your investment or retirement portfolio
or earnings
We may also collect your personal information from other companies.
Federal law gives you the right to limit only:
Why can’t I limit all sharing?
• Sharing for affiliates’ everyday business purposes
• Affiliates from using your information to market to you
• Sharing for non-affiliates to market to you
State laws and individual companies may give you additional rights to limit sharing.
Your choices will apply to everyone on your account – unless you tell us otherwise.
What happens when I limit
sharing for an account, I hold
jointly with someone else?
Definitions
Affiliates
Companies related by common ownership and/or control. They can be financial and
nonfinancial companies.
Non-affiliates
Companies not related by common ownership and/or control. They can be financial
or nonfinancial companies.
Joint marketing
A formal agreement between non-affiliated financial companies that together
market financial products or service to you.
Other Important Information
Information for California, North Dakota, and Vermont Customers
In response to applicable state law, if the mailing address provided for your account is in California, North Dakota, or
Vermont, we will automatically treat your account as if you do not want us to disclose your personal information to non-
affiliated third parties for purposes of them marketing to you, except as permitted by the applicable state law.