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ITEM 1: COVER PAGE FOR PART 2A OF FORM ADV
FIRM BROCHURE
FEBRUARY 2026
Sitrin Capital Management, LLC
2029 Century Park East, Suite 400
Century City, CA 90067
(424) 777-4400
www.sitrincapital.com
This brochure provides information about the qualifications and business practices of Sitrin Capital
Management LLC. If you have any questions about the contents of this brochure, please contact Efren
Bolisay, Chief Compliance Officer, by
telephone at (424) 777-4400 or by email at
efren@sitrincapital.com. The information in this brochure has not been approved or verified by the
United States Securities and Exchange Commission or by any State Securities Authority.
Additional information about Sitrin Capital Management LLC also is available on the SEC’s website at
www.adviserinfo.sec.gov.
Please note that the use of the term “registered investment adviser” and description of Sitrin Capital
Management LLC and/or our associates as “registered” does not imply a certain level of skill or
training. You are encouraged to review this Brochure and Brochure Supplements for our firm’s
associates who advise you for more information on the qualifications of our firm and our employees.
ITEM 2: MATERIAL CHANGES
Sitrin Capital Management LLC (SCM) is required to advise you of any material changes to our Firm
Brochure (“Brochure”) from our last annual update. We must state clearly that we are discussing only
material changes since the last annual update of our Brochure and provide the date of the last annual
update of our Brochure.
At this time, there are no material changes to report about the Brochure since the last annual
amendment filed on 02/03/2025.
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Section: Page(s):
Item 2. Material Changes ..................................................................................................................................................... 2
Item 3. Table of Contents..................................................................................................................................................... 3
Item 4. Advisory Business ................................................................................................................................................... 4
Item 5. Fees and Compensation ........................................................................................................................................ 5
Item 6. Performance-Based Fees and Side-By-Side Management ...................................................................... 6
Item 7. Types of Clients and Account Requirements ............................................................................................... 6
Item 8. Methods of Analysis, Investment Strategies and Risk of Loss .............................................................. 6
Item 9. Disciplinary Information ...................................................................................................................................... 7
Item 10. Other Financial Industry Activities and Affiliations ............................................................................... 7
Item 11. Code of Ethics, Participation or Interest in Client Transactions and Personal Trading .......... 7
Item 12. Brokerage Practices............................................................................................................................................. 8
Item 13. Review of Accounts or Financial Plans ...................................................................................................... 10
Item 14. Client Referrals and Other Compensation ............................................................................................... 10
Item 15. Custody ................................................................................................................................................................... 11
Item 16. Investment Discretion ...................................................................................................................................... 12
Item 17. Voting Client Securities .................................................................................................................................... 12
Item 18. Financial Information ....................................................................................................................................... 12
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ITEM 4: ADVISORY BUSINESS
SCM LLC provides clients with asset management and financial planning and consulting portfolio
management services. Our firm is a limited liability company formed in the State of California. We
have been in business as an independent registered investment adviser since 2012 and are owned
by The Sitrin Family Living Trust (35%), Efren Bolisay (35%), Ryan Sitrin (15%), and Scott Sitrin
(15%).
Description of the Types of Advisory Services We Offer
Comprehensive Portfolio Management:
Our Comprehensive Portfolio Management service encompasses asset management as well as
providing financial planning/financial consulting to clients. It is designed to assist clients in meeting
their financial goals through the use of financial investments. We conduct at least one, but sometimes
more than one meeting (in person if possible, otherwise via telephone conference) with clients in
order to understand their current financial situation, existing resources, financial goals, and
tolerance for risk. Based on what we learn, we propose an investment approach to the client. We
may propose an investment portfolio consisting of exchange traded funds, mutual funds, individual
stocks or bonds, or other securities. Upon the client’s agreement to the proposed investment plan,
we work with the client to establish or transfer investment accounts so that we can manage the
client’s portfolio. Once the relevant accounts are under our management, we review such accounts
on a regular basis, at least quarterly. We may periodically rebalance or adjust client accounts under
our management. If the client experiences any significant changes to his/her financial or personal
circumstances, the client must notify us so that we can consider such information in managing the
client’s investments.
Tailoring of Advisory Services
We offer individualized investment advice to all of our clients. Each client has the opportunity to place
reasonable restrictions on the types of investments to be held in the portfolio. Restrictions on
investments in certain securities or types of securities may not be possible due to the level of
difficulty this would entail in managing the account. Restrictions would be limited to our Asset
Management services. We do not manage assets through our other services.
Participation in Wrap Fee Programs
Our firm does not currently offer or sponsor a Wrap Fee Program service. However, we have some
Legacy Clients currently enrolled in our Wrap Program.
Regulatory Assets Under Management
We manage $351,082,807 on a discretionary basis and $0 on a non-discretionary basis as of
December 31, 2025.
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ITEM 5: FEES AND COMPENSATION
How We Are Compensated for Our Advisory Services
SCM’s annual fee is prorated and charged quarterly, in advance, based upon the market value of the
gross assets being managed by SCM on the last day of the previous quarter. Our firm bills on cash
unless indicated otherwise in writing. The maximum annual fee charged by the firm shall not exceed
2.0% of the client’s total assets under value but will vary depending on the market value of the gross
assets under management and the type of investment management services to be rendered
(including account composition).
SCM, in its sole discretion, may negotiate to charge a lesser management fee based upon certain
criteria (i.e., anticipated future earning capacity, anticipated future additional assets, dollar amount
of assets to be managed, related accounts, account composition, pre-existing client, account
retention, pro bono activities, etc.).
Our firm’s fees are billed on a pro-rata annualized basis quarterly in advance based upon the market
value of the gross assets being managed by SCM on the last day of the previous quarter. Fees will be
automatically deducted from your managed account through a qualified custodian. As part of the fee
deduction process, you understand and acknowledge the following:
a) Your independent custodian sends statements at least quarterly to you showing the market
values for each security included in the assets and all disbursements in your account including
the amount of the advisory fees paid to us;
b) You provide authorization permitting us to be directly paid by these terms; and
c) If we send a copy of our invoice to you, it will include a legend urging you to compare information
provided in our statement with those from the qualified custodian.
Other Types of Fees & Expenses
Clients will incur transaction charges for trades executed in their accounts. These transaction fees
are separate from our fees and will be disclosed by the firm that the trades are executed through.
Charles Schwab & Co., Inc. (“Schwab”) does not charge transaction fees for U.S. listed equities and
exchange traded funds.
Also, clients will pay the following separately incurred expenses, which we do not receive any part
of: charges imposed directly by a mutual fund, index fund, or exchange traded fund which shall be
disclosed in the fund’s prospectus (i.e., fund management fees and other fund expenses).
Termination & Refunds
We charge our advisory fees quarterly in advance. In the event that you wish to terminate our
services, we will refund the unearned portion of our advisory fee to you. You need to contact us in
writing and state that you wish to terminate our services. Upon receipt of your letter of termination,
we will proceed to close out your account and process a pro-rata refund of unearned advisory fees.
Commissionable Securities Sales
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We do not sell securities for a commission. In order to sell securities for a commission, we would
need to have our associated persons registered with a broker-dealer. We have chosen not to do so.
ITEM 6: PERFORMANCE-BASED FEES AND SIDE-BY-SIDE MANAGEMENT
SCM does not provide any services for performance-based fees. Performance-based fees are those
based on a share of capital gains on or capital appreciation of the assets of a client.
ITEM 7: TYPES OF CLIENTS AND ACCOUNT REQUIREMENTS
We may service the following types of clients:
Individuals
•
• High Net Worth Individuals
• Trusts, Estates or Charitable Organizations
• Pension and Profit Sharing Plans
• Corporations, limited liability companies and/or other business types
Our firm requires a minimum account balance of $300,000 for our Comprehensive Portfolio
Management services. This minimum account balance may be waived at the firm’s discretion.
ITEM 8: METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF LOSS
Methods of Analysis
SCM employs an investment process focused on top-down analysis, closely tracking the S&P 500
index. The firm first identifies analyzes the current market environment. From there, SCM seeks to
identify leading sectors and industries and then seeks out what it believes are the best companies
within those industries. SCM predominantly invests in individual equities and fixed income, but may
also incorporate ETFs for small accounts to provide diversification. As part of its evaluation, SCM’s
evaluations of securities may contain aspects of fundamental, technical and cyclical analysis.
Fundamental analysis involves the fundamental financial condition and competitive position of a
company. SCM will analyze the financial condition, capabilities of management, earnings, new
products and services, as well as the company’s markets and position amongst its competitors in
order to determine the recommendations made to clients. The primary risk in using fundamental
analysis is that while the overall health and position of a company may be good, market conditions
may negatively impact the security.
Technical analysis involves the analysis of past market data rather than specific company data in
determining the recommendations made to clients. Technical analysis may involve the use of charts
to identify market patterns and trends which may be based on investor sentiment rather than the
fundamentals of the company. The primary risk in using technical analysis is that spotting historical
trends may not help to predict such trends in the future. Even if the trend will eventually reoccur,
there is no guarantee that SCM will be able to accurately predict such a reoccurrence.
Cyclical analysis is similar to technical analysis in that it involves the analysis of market conditions at
a macro (entire market/economy) or micro (company specific) level, rather than the overall
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fundamental analysis of the health of the particular company that SCM is recommending. The risks
with cyclical analysis are similar to those of technical analysis.
Risk of Loss
Investing in securities involves risk of loss that clients should be prepared to bear. While the stock
market may increase and your account(s) could enjoy a gain, it is also possible that the stock market
may decrease and your account(s) could suffer a loss. It is important that you understand the risks
associated with investing in the stock market, are appropriately diversified in your investments, and
ask us any questions you may have.
Description of Material, Significant or Unusual Risks
We generally invest client’s cash balances in money market funds, FDIC Insured Certificates of
Deposit, high-grade commercial paper and/or government backed debt instruments. Ultimately, we
try to achieve the highest return on our client’s cash balances through relatively low-risk
conservative investments. In most cases, at least a partial cash balance will be maintained in a money
market account so that our firm may debit advisory fees for our services related to asset
management, as applicable.
ITEM 9: DISCIPLINARY INFORMATION
Our firm and management persons have not been involved in any legal or disciplinary events that
would be material to the evaluation of the firm or the integrity of its management.
ITEM 10: OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS
We have no other financial industry activities and affiliations to disclose.
ITEM 11: CODE OF ETHICS, PARTICIPATION OR INTEREST IN
CLIENT TRANSACTIONS, AND PERSONAL TRADING
An investment adviser is considered a fiduciary and our firm has a fiduciary duty to all of our clients. As
a fiduciary, it is an investment adviser’s responsibility to provide fair and full disclosure of all material
facts and to act solely in the best interest of each of our clients at all times. Our fiduciary duty is
considered the core underlying principle for our Code of Ethics which also includes policies and
procedures to avoid Insider Trading, as well as Personal Securities Transactions Policies and
Procedures. Upon employment or affiliation, and at least annually thereafter, all supervised persons will
sign an acknowledgement that they have read, understand, and agree to comply with our Code of Ethics.
Our firm and supervised persons must conduct business in an honest, ethical, and fair manner and avoid
all circumstances that might negatively affect or appear to affect our duty of complete loyalty to all
clients. This disclosure is provided to give all clients a summary of our Code of Ethics. If a client or a
potential client wishes to review our Code of Ethics in its entirety, a copy will be provided upon request.
Neither our firm nor a related person recommends to clients, or buys or sells for client accounts,
securities in which our firm or a related person has a material financial interest. Related persons of
our firm may buy or sell securities and other investments that are also owned by our clients. In order
to minimize this potential conflict of interest, our related persons will place client interests ahead of
their own interests and adhere to our firm’s Code of Ethics. Further, our related persons will refrain
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from buying or selling the same securities prior to buying or selling for our clients in the same day. If
related persons’ accounts are included in a block trade, our related persons’ accounts will be traded in
the same manner every time.
ITEM 12: BROKERAGE PRACTICES
Selection of Broker-Dealers
Our firm generally recommends that clients establish brokerage accounts with Schwab to maintain
custody of their assets and to effect trades for their accounts. Schwab may provide us with access to
their institutional custody and trading services, which are typically not available to Schwab retail
investors. Schwab’s services may also include research and access to mutual funds and other
investments that are otherwise generally available only to institutional investors or would require a
significantly higher minimum initial investment. Please note, however, that our firm is independently
owned and operated and not affiliated with Schwab, and we may recommend that clients establish
accounts with firms other than Schwab.
For client accounts maintained in their custody, Schwab does not charge separately for trading, but
is compensated by our firm out of the advisory fees that we charge. Our firm places trades for clients'
accounts subject to its duty to seek best execution and its other fiduciary duties. While our firm may
use broker-dealers other than Schwab to execute trades for client accounts maintained at Schwab,
this practice may result in additional costs to clients, so that we are more likely to place trades
through Schwab rather than other broker-dealers. Schwab's execution quality may be different than
other broker-dealers. Neither our firm, nor any of its principals and/or employees, receives any
portion of the brokerage commissions and/or transaction fees directly charged by a broker-dealer to
our firm or charged to Client by a broker-dealer, which are then absorbed by our firm and credited
back to Client.
Research and Other Benefits.
Our firm may have arrangements with Schwab which provide us with their “platform” services.
Schwab’s services include, among others, brokerage, custodial, administrative support, record keeping
and related services that are intended to support our firm in conducting business and in serving the best
interests of our clients.
Schwab also makes certain research and brokerage services available at no additional cost to our
firm. These non-soft-dollar services include certain research and brokerage services, including
research services obtained by Schwab directly from independent research companies, as selected by
our firm (within specific parameters). Research products and services provided by Schwab to our firm
may include research reports on recommendations or other information about, particular companies or
industries; economic surveys, data and analyses; financial publications; portfolio evaluation services;
financial database software and services; computerized news and pricing services; quotation equipment
for use in running software used in investment decision-making; and other products or services that
provide lawful and appropriate assistance by Schwab to our firm in the performance of our investment
decision-making responsibilities. The aforementioned research and brokerage services are used by
our firm to manage accounts for which we have investment discretion. Without this arrangement,
our firm might be compelled to purchase the same or similar services at our own expense.
We may also gain access to non-soft-dollar products and services that will help us in managing and
administering client accounts. These include software and other technology that: provide access to
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client account data (i.e. trade confirmations and account statements); facilitate trade executions;
provide research, pricing information, and other market data; facilitate in the payment of our firm’s
fees from its clients’ accounts; and assist with back-office functions, record-keeping, and client
reporting. Many of these services may be used to service all or a substantial number of our accounts.
As a result of receiving the services for no additional cost, we may have an incentive to continue to use
or expand the use of Schwab’s services. Our firm examined this potential conflict of interest when we
chose to enter into the relationship with Schwab and we have determined that the relationship is in the
best interest of our firm’s clients and satisfies our client obligations, including our duty to seek best
execution.
Schwab charges brokerage commissions and transaction fees for effecting certain securities
transactions (i.e., transaction fees are charged for certain no-load mutual funds, commissions are
charged for individual equity and debt securities transactions). In some instances, Schwab does
charge transaction fees to clients, in which case, our firm will reimburse the client those fees. Schwab
enables us to obtain many no-load mutual funds without transaction charges and other no-load funds
at nominal transaction charges. Schwab’s commission rates are generally discounted from customary
retail commission rates. However, the commission and transaction fees charged by Schwab may be
higher or lower than those charged by other custodians and broker-dealers. The investment research
products and services that may be obtained by our firm will generally be used to service all of our
clients.
Brokerage for Client Referrals
Our firm does not receive brokerage for client referrals.
Directed Brokerage
Our firm generally does not permit clients to direct that we execute transactions through a specified
broker-dealer. We may recommend clients execute through Schwab, but we do not have discretion
over the direction of brokerage.
Special Considerations for ERISA Clients
A retirement or ERISA plan client may direct all or part of portfolio transactions for its account
through a specific broker or dealer in order to obtain goods or services on behalf of the plan. Such
direction is permitted provided that the goods and services provided are reasonable expenses of the
plan incurred in the ordinary course of its business for which it otherwise would be obligated and
empowered to pay. ERISA prohibits directed brokerage arrangements when the goods or services
purchased are not for the exclusive benefit of the plan. Consequently, we will request that plan
sponsors who direct plan brokerage provide us with a letter documenting that this arrangement will
be for the exclusive benefit of the plan.
Aggregation of Purchases/Sales
Our firm does not aggregate the purchase or sale of securities for various client accounts in quantities
sufficient to obtain reduced transaction costs. Schwab charges the same transaction fees for the
purchase and sale of widely traded securities in block and non-block procedures. Long term client
accounts are traded differently for a variety of reasons, including tax circumstances and investment
objectives.
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ITEM 13: REVIEW OF ACCOUNTS OR FINANCIAL PLANS
For those clients to whom SCM provides investment management services, SCM monitors those
portfolios as part of an ongoing process while regular account reviews are conducted on at least a
quarterly basis. For those clients to whom SCM provides financial planning and/or consulting
services, reviews are conducted on an “as needed” basis. Such reviews are conducted by one of SCM’s
investment adviser representatives. All investment advisory clients are encouraged to discuss their
needs, goals, and objectives with SCM and to keep SCM informed of any changes thereto. SCM contacts
ongoing investment advisory clients at least annually to review its previous services and/or
recommendations and to discuss the impact resulting from any changes in the client’s financial
situation and/or investment objectives.
Unless otherwise agreed upon, clients are provided with transaction confirmation notices and
regular summary account statements directly from the broker-dealer or custodian for the client
accounts. Those clients to whom SCM provides investment advisory services will also receive a report
from SCM that may include such relevant account and/or market-related information such as an
inventory of account holdings and account performance as clients may periodically request. Clients
should compare the account statements they receive from their custodian with those they receive
from SCM.
ITEM 14: CLIENT REFERRALS AND OTHER COMPENSATION
Economic Benefits from Others
Our firm receives economic benefit from Schwab in the form of the support products and services
made available to our firm and other independent investment advisors that have their clients
maintain accounts at Schwab. These products and services, how they benefit our firm, and the related
conflicts of interest are described above (see Item 12 – Brokerage Practices). The availability of
Schwab’s products and services is not based on our firm giving particular investment advice, such as
buying particular securities for our clients.
Compensation to Others
In accordance with Rule 206 (4)-1 of the Investment Advisers Act of 1940, our firm provides cash or
non-cash compensation directly or indirectly to unaffiliated persons for testimonials or
endorsements (which include client referrals). Such compensation arrangements will not result in
higher costs to the referred client. In this regard, our firm maintains a written agreement with each
unaffiliated person that is compensated for testimonials or endorsements in an aggregate amount of
$1,000 or more (or the equivalent value in non-cash compensation) over a trailing 12-month period
in compliance with Rule 206 (4)-1 of the Investment Advisers Act of 1940 and applicable state and
federal laws. The following information will be disclosed clearly and prominently to referred
prospective clients at the time of each testimonial or endorsement:
• Whether or not the unaffiliated person is a current client of our firm,
• A description of the cash or non-cash compensation provided directly or indirectly by our firm to
the unaffiliated person in exchange for the referral, if applicable, and
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• A brief statement of any material conflicts of interest on the part of the unaffiliated person giving
the referral resulting from our firm’s relationship with such unaffiliated person.
In cases where state law requires licensure of solicitors, our firm ensures that no solicitation fees are
paid unless the solicitor is registered as an investment adviser representative of our firm. If our firm
is paying solicitation fees to another registered investment adviser, the licensure of individuals is the
other firm’s responsibility.
ITEM 15: CUSTODY
All of our clients receive at least quarterly account statements directly from their custodians. Upon
opening an account with a qualified custodian on a client's behalf, we promptly notify the client in
writing of the qualified custodian's contact information. If we decide to also send account statements
to clients, such notice and account statements include a legend that recommends that the client
compare the account statements received from the qualified custodian with those received from our
firm. We encourage our clients to raise any questions with us about the custody, safety or security of
their assets. The custodians we do business with will send you independent account statements
listing your account balance(s), transaction history and any fee debits or other fees taken out of your
account.
The SEC issued a no‐action letter (“Letter”) with respect to the Rule 206(4)‐2 (“Custody Rule”) under
the Investment Advisers Act of 1940 (“Advisers Act”). The letter provided guidance on the Custody
Rule as well as clarified that an adviser who has the power to disburse client funds to a third party
under a standing letter of instruction (“SLOA”) is deemed to have custody. As such, our firm has
adopted the following safeguards in conjunction with the account custodian:
• The client provides an instruction to the qualified custodian, in writing, that includes the
client’s signature, the third party’s name, and either the third party’s address or the third
party’s account number at a custodian to which the transfer should be directed.
• The client authorizes the investment adviser, in writing, either on the qualified custodian’s
form or separately, to direct transfers to the third party either on a specified schedule or from
time to time.
• The client’s qualified custodian performs appropriate verification of the instruction, such as
a signature review or other method to verify the client’s authorization, and provides a
transfer of funds notice to the client promptly after each transfer.
• The client has the ability to terminate or change the instruction to the client’s qualified
custodian.
• The investment adviser has no authority or ability to designate or change the identity of the
third party, the address, or any other information about the third party contained in the
client’s instruction.
• The investment adviser maintains records showing that the third party is not a related party
of the investment adviser or located at the same address as the investment adviser.
• The client’s qualified custodian sends the client, in writing, an initial notice confirming the
instruction and an annual notice reconfirming the instruction.
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ITEM 16: INVESTMENT DISCRETION
Our firm manages accounts on a discretionary basis. SCM is considered to exercise investment
discretion over a client’s account if it can effect transactions for the client without first having to seek
the client’s consent. SCM is given this authority through a power-of-attorney included in the
agreement between SCM and the client. Clients may request a limitation on this authority (such as
certain securities not to be bought or sold). SCM takes discretion over the following activities:
- The securities to be purchased or sold;
- The amount of securities to be purchased or sold; and
- When transactions are made.
ITEM 17: VOTING CLIENT SECURITIES
Our firm votes client proxies when authorized to do so in writing by a client. We understand our duty
to vote client proxies and to do so in the best interest of our clients. Furthermore, we understand that
any material conflicts between our interests and those of our clients with regard to proxy voting must
be resolved before proxies are voted. We subscribe to a proxy monitor and voting agent service
offered by Broadridge Financial Solutions, Inc. (“Broadridge”), which includes access to proxy
analyses with research and vote recommendations from Glass, Lewis & Co. (“Glass Lewis”). Our firm
will generally vote in accordance with the recommendations of Glass Lewis, but may vote in a
different fashion on particular votes if we determine that such actions are in the best interest of our
clients. Where applicable, we will consider any specific voting guidelines designated in writing by a
client. Clients may request a copy of our written policies and procedures regarding proxy voting
and/or information on how particular proxies were voted by contacting our Chief Compliance Officer,
Efren Bolisay, by phone at (424) 777-4407.
ITEM 18: FINANCIAL INFORMATION
We are not required to provide financial information in this Brochure because we do not require the
prepayment of more than $1,200 in fees and six or more months in advance nor do we take custody
of client funds or securities.
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