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Item 1 – Cover Page
Smart Portfolios, LLC
17849 Ballinger Way NE
Lake Forest Park, WA 98155
(206) 686-3636
www.smartportfolios.com
September 26, 2025
This brochure provides information about the qualifications and business practices of Smart
Portfolios, LLC. If you have any questions about the contents of this brochure, please contact
us at 206-686-3636. The information in this Brochure has not been approved or verified by
the United States Securities and Exchange Commission or by any state securities authority.
Additional information about Smart Portfolios, LLC is also available on the SEC’s website at
www.adviserinfo.sec.gov.
Smart Portfolios, LLC is an SEC registered investment adviser. Registration of an investment
adviser does not imply a certain level of skill or training.
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Item 2 – Material Changes
Smart Portfolios updates this document annually, or more frequently in the event of material
changes. This section outlines and summarizes the specific changes made to this brochure
since our last update.
Smart Portfolios’ Clients may request a full copy of the latest version of this brochure, free of
charge, by contacting Kristin Copper, Chief Compliance Officer, at (206) 686-3636 or
kcopper@smartportfolios.com. A complete copy is also available online at web site
www.smartportfolios.com.
Material Changes
Updated AUM as of December 31, 2024
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Item 3 -Table of Contents
Item 1 – Cover Page ...................................................................................................................................... 1
Item 2 – Material Changes ............................................................................................................................ 2
Item 3 -Table of Contents ............................................................................................................................. 3
Item 4 – Advisory Business ........................................................................................................................... 4
Item 5 – Fees and Compensation ............................................................................................................... 13
Item 6 – Performance-Based Fees and Side-By-Side Management ........................................................... 15
Item 7 – Types of Clients ............................................................................................................................. 15
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ...................................................... 15
Item 9 – Disciplinary Information ............................................................................................................... 24
Item 10 – Other Financial Industry Activities and Affiliations .................................................................... 24
Item 11 – Code of Ethics ............................................................................................................................. 24
Item 12 – Brokerage Practices .................................................................................................................... 26
Item 13 – Review of Accounts..................................................................................................................... 28
Item 14 – Client Referrals and Other Compensation .................................................................................. 28
Item 15 – Custody ....................................................................................................................................... 28
Item 16 – Investment Discretion ................................................................................................................ 29
Item 17 – Voting Client Securities ............................................................................................................... 29
Item 18 – Financial Information .................................................................................................................. 29
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Item 4 – Advisory Business
Smart Portfolios, LLC is an SEC-registered investment advisor, which was founded in April
2005. Its sole shareholder is Shield Holdings, LLC, whose principal owner is Bryce James. As
of December 31, 2024, Smart Portfolios managed $197,870,301 on a discretionary basis and
$5,048,629 on a non-discretionary basis.
Smart Portfolios’ core focus as a Registered Investment Advisor (RIA) is to develop asset
allocation strategies and models to apply to and manage the investment accounts of retail
clients. In some limited cases, retail clients may receive model recommendations delivered
as signals, or choose to have a customized ‘strategy’ solution.
Each of Smart Portfolios’ five asset allocation strategies/models is developed to invest in one
or more predetermined universes of securities. This may include, depending on the model,
exchange-traded funds, mutual funds, individual stock securities, investment grade bond
securities and collective investment trusts of insurance companies or TIAA, each with a pre-
established risk objective. Client accounts are invested only in accordance with the model(s)
selected for the Client.
The Smart Tactical models developed by Smart Portfolios are based on the application of
Dynamic Risk Theory, which uses advanced mathematics to calculate the risk, return, and
correlation of securities (the relationships between the price movements of securities) in a
portfolio, to create a more real-time efficient frontier through its Dynamic Portfolio
Optimization (DPO)™ asset allocation system. The DPO system is used in each of the models.
In addition to the models, Smart Portfolios may use fundamental analysis, macro-economic
analysis, or technical analysis, in which it charts price movements of securities and adjusts
allocation appropriately.
Smart Portfolios utilizes the research and model portfolios of iM Global Partner Asset
Management as a foundation for their mutual fund based Smart Strategic models. The
mutual fund models use a combination of asset allocation and fund selection to balance risk
and opportunity to achieve long-term investment goals.
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The Smart Fundamental models are a blend of individual stock and bond securities and ETFs,
evaluated and selected within specific Economic Sectors as leaders and innovators within
their respective industries. The Smart Fundamental models are designed for an outlook of
1-3 years.
Each of Smart Portfolios’ advisory services is described briefly below. The models and
strategies used in performing these services are described in more detail in Item 8.
Types of Services
Retail Investment Management Services
As a Registered Investment Advisor, Smart Portfolios selects from their developed Strategies
and Models based on the Client’s financial position, objectives, and risk tolerance. Strategies
and Models are applied to Client’s investment accounts and managed as a portfolio pursuant
to discretionary authority. Additionally, some Clients request a customized “Strategy” for
their investment solution.
Signal Services
Smart Portfolios provides signals to subscribers pursuant to signal agreements. The
subscriber selects the signal to be provided (based on one of the Smart Portfolios models)
and makes all decisions whether and when to use the signal. The subscriber executes all
trades.
Financial Planning and Consulting Services (Stand-Alone)
Smart Portfolios provides financial planning and consulting services, including investment
and non-investment related matters, such as estate planning and insurance planning. These
services can be included as part of the investment agreement or on a stand-alone separate
fee basis. Prior to engaging Smart Portfolios to provide planning or consulting services,
Clients are generally required to enter into an agreement with Smart Portfolios setting forth
the terms and conditions of the engagement (including termination), describing the scope of
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the services to be provided, and the portion of the fee that is due from the Client prior to
Smart Portfolios commencing services.
Account Restrictions and Tailoring
Smart Portfolios does not implement Client restrictions governing investments, such as the
type of securities or issuers to be bought or sold. Smart Portfolios will not select models for
a Client that are inconsistent with any restrictions imposed by the Client and will not accept
the Client if an available model or strategy would be inconsistent with any restrictions.
Smart Portfolios does not specifically tailor models for Clients but can offer a custom
strategy. Models and strategies are selected for Clients based on a Client’s financial position,
objectives and risk tolerance.
Important Disclosure Information
Limitations of Financial Planning, Non-Investment Consulting and Implementation.
As indicated above, to the extent requested by a Client, Smart Portfolios may provide
financial planning and related consulting services. Neither Smart Portfolios nor its
investment adviser representatives assist Clients with the implementation of any financial
plan, unless they have agreed to do so in writing. Smart Portfolios does not monitor a
Client’s financial plan, and it is the Client’s responsibility to revisit the financial plan with
Smart Portfolios, if desired.
Furthermore, although Smart Portfolios may provide recommendations regarding non-
investment related matters, such as estate planning, tax planning and insurance, Smart
Portfolios does not serve as a law firm, accounting firm, or insurance agency, and no portion
of Smart Portfolios’ services should be construed as legal, accounting, or insurance
implementation services. Accordingly, Smart Portfolios does not prepare estate planning
documents, tax returns or sell insurance products.
To the extent requested by a Client, Smart Portfolios may recommend the services of other
professionals for certain non-investment
implementation purposes (i.e., attorneys,
accountants, insurance agents, etc.). Clients are reminded that they are under no obligation
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to engage the services of any such recommended professional. The Client retains absolute
discretion over all such implementation decisions and is free to accept or reject any
recommendation made by Smart Portfolios or its representatives.
If the Client engages any recommended unaffiliated professional, and a dispute arises
thereafter relative to such engagement, the Client agrees to seek recourse exclusively from
and against the engaged professional. At all times, the engaged licensed professional[s] (i.e.,
attorney, accountant, insurance agent, etc.), and not Smart Portfolios, shall be responsible
for the quality and competency of the services provided.
Client Obligations
In performing its services, Smart Portfolios shall not be required to verify any information
received from the Client or from the Client’s other professionals and is expressly authorized
to rely thereon. Moreover, each Client is advised that it remains their responsibility to
promptly notify Smart Portfolios if there is ever any change in their financial situation or
investment objectives for the purpose of reviewing, evaluating or revising Smart Portfolios’
previous recommendations and/or services.
Non-Discretionary Service Limitations
Clients that engage with Smart Portfolios on a non-discretionary investment advisory basis
must be willing to accept that Smart Portfolios cannot affect any account transactions
without obtaining prior consent to such transaction(s) from the Client. Therefore, in the
event that Smart Portfolios would like to make a transaction for a Client’s account (including
in the event of an individual holding or general market correction), and the Client is
unavailable, Smart Portfolios will be unable to affect the account transaction(s) (as it would
for its discretionary Clients) without first obtaining the Client’s consent.
Use of Mutual Funds and Exchange Traded Funds
Smart Portfolios utilizes mutual funds and exchange traded funds for its client portfolios. In
addition to Smart Portfolios’ investment advisory fee described below, and transaction
and/or custodial fees discussed above, clients will also incur, relative to all mutual fund and
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exchange traded fund purchases, charges imposed at the fund level (e.g., management fees
and other fund expenses).
Socially Responsible Investing Limitations
Socially Responsible Investing involves the incorporation of Environmental, Social and
Governance (“ESG”) considerations into the investment due diligence process. ESG investing
incorporates a set of criteria/factors used
in evaluating potential
investments:
Environmental (i.e., considers how a company safeguards the environment); Social (i.e., the
manner in which a company manages relationships with its employees, customers, and the
communities
in which
it operates); and Governance (i.e., company management
considerations). The number of companies that meet an acceptable ESG mandate can be
limited when compared to those that do not and could underperform broad market indices.
Investors must accept these limitations, including potential for underperformance.
Correspondingly, the number of ESG mutual funds and exchange-traded funds are limited
when compared to those that do not maintain such a mandate. As with any type of
investment (including any investment and/or investment strategies recommended and/or
undertaken by Smart Portfolios), there can be no assurance that investment in ESG securities
or funds will be profitable, or prove successful.
For a fund’s inclusion in Smart Portfolios’ ESG strategy, Smart Portfolios will utilize outside
ESG ratings as provided by research vendors (e.g., etfdb.com). Outside ratings may evaluate
various aspects of ESG values by combining an overall ESG score, environmental scores,
and/or social & governance scores individually. Additionally, Smart Portfolios may include
due diligence with fund providers to assess their ESG selections process, factors evaluated,
negative screening conditions, etc. to support the evaluation process.
Portfolio Activity
Smart Portfolios has a fiduciary duty to provide services consistent with the Client’s best
interest. As part of its investment advisory services, Smart Portfolios will review Client
portfolios on an ongoing basis to determine if any changes are necessary based upon various
factors, including, but not limited to, investment performance, fund manager tenure, style
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drift, account additions/withdrawals, and/or a change in the Client’s investment objective.
Based upon these factors, there may be extended periods of time when Smart Portfolios
determines that changes to a Client’s portfolio are neither necessary nor prudent. Clients
nonetheless remain subject to the fees described in Item 5 below during periods of account
inactivity.
Retirement Plan Rollovers – No Obligation
A client or prospective client leaving an employer typically has four options regarding an
existing retirement plan (and may engage in a combination of these options): (i) leave the
money in the former employer’s plan, if permitted, (ii) roll over the assets to the new
employer’s plan, if one is available and rollovers are permitted, (iii) roll over to an Individual
Retirement Account (“IRA”), or (iv) cash out the account value (which could, depending upon
the client’s age, result in adverse tax consequences). If Smart Portfolios recommends that a
client roll over their retirement plan assets into an account to be managed by Smart
Portfolios, such a recommendation creates a conflict of interest if Smart Portfolios will earn
new (or increase its current) compensation as a result of the rollover. If Smart Portfolios
provides a recommendation as to whether a client should engage in a rollover or not
(whether it is from an employer’s plan or an existing IRA), Smart Portfolios is acting as a
fiduciary within the meaning of Title I of the Employee Retirement Income Security Act
and/or the Internal Revenue Code, as applicable, which are laws governing retirement
accounts. No client is under any obligation to roll over retirement plan assets to an account
managed by Smart Portfolios, whether it is from an employer’s plan or an existing IRA.
ByAllAccounts
In conjunction with the services provided by ByAllAccounts, Inc., Smart Portfolios may also
provide periodic comprehensive reporting services, which can incorporate all of the Client’s
investment assets including those investment assets that are not part of the assets managed
by Smart Portfolios (the “Excluded Assets”). Smart Portfolios’ service relative to the
Excluded Assets is limited to reporting services only, which does not include investment
implementation. Because Smart Portfolios does not have trading authority for the Excluded
Assets, to the extent applicable to the nature of the Excluded Assets (assets over which the
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Client maintains trading authority vs. trading authority designated to another investment
professional), the Client (and/or the other investment professional), and not Smart
Portfolios, shall be exclusively responsible for directly implementing any recommendations
relative to the Excluded Assets. The Client and/or their other advisors that maintain trading
authority, and not Smart Portfolios, shall be exclusively responsible for the investment
performance of the Excluded Assets. Without limiting the above, Smart Portfolios shall not
be responsible for any implementation error (timing, trading, etc.) relative to the Excluded
Assets. In the event the Client desires that Smart Portfolios provide investment management
services (whereby Smart Portfolios would have trading authority) with respect to the
Excluded Assets, the Client may engage Smart Portfolios to do so.
Cash Positions
Smart Portfolios continues to treat cash as an asset class. As such, unless determined to the
contrary by Smart Portfolios, all cash positions (money markets, etc.) shall continue to be
included as part of assets under management for purposes of calculating Smart Portfolios’
advisory fee. At any specific point in time, depending upon perceived or anticipated market
conditions/events
(there being no guarantee
that
such anticipated market
conditions/events will occur), Smart Portfolios may maintain cash positions for defensive
purposes. In addition, while assets are maintained in cash, such amounts could miss market
advances. Depending upon current yields, at any point in time, Smart Portfolios’ advisory fee
could exceed the interest paid by the client’s money market fund.
Bitcoin, Cryptocurrency, and Digital Assets
Smart Portfolios does not recommend or advocate for the purchase of, or investment in,
Bitcoin, cryptocurrencies, or digital assets. Such investments are considered speculative and
carry significant risk. For clients who want exposure to Bitcoin, cryptocurrencies, or digital
assets, Smart Portfolios, may advise the client to consider a potential investment in
corresponding exchange traded securities, or an allocation to separate account managers
and/or private funds that provide cryptocurrency exposure.
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Bitcoin and cryptocurrencies are digital assets that can be used for various purposes,
including transactions, decentralized applications, and speculative investments. Most digital
assets use blockchain technology, an advanced cryptographic digital ledger to secure
transactions and validate asset ownership. Unlike conventional currencies issued and
regulated by monetary authorities, cryptocurrencies generally operate without centralized
control, and their value is determined by market supply and demand. While regulatory
oversight of digital assets has evolved significantly since their inception, they remain subject
to variable regulatory treatment globally, which may impact their risk profile and liquidity.
Given that cryptocurrency investments are speculative and subject to extreme price
volatility, liquidity constraints, and the potential for total loss of principal, Smart Portfolios
does not exercise discretionary authority to purchase cryptocurrency investments for client
accounts. Any investment in cryptocurrencies must be expressly authorized by the client.
Clients who authorize the purchase of a cryptocurrency investment must be prepared for the
potential for liquidity constraints, extreme price volatility, regulatory risk, technological risk,
security and custody risk, and complete loss of principal.
Cash Sweep Accounts
Certain account custodians can require that cash proceeds from account transactions or new
deposits, be swept to and/or initially maintained in a specific custodian designated sweep
account. The yield on the sweep account will generally be lower than those available for
other money market accounts. When this occurs, to help mitigate the corresponding yield
dispersion Smart Portfolios shall (usually within 30 days thereafter) generally (with
exceptions) purchase a higher yielding money market fund (or other type security) available
on the custodian’s platform, unless Smart Portfolios reasonably anticipates that it will utilize
the cash proceeds during the subsequent 30-day period to purchase additional investments
for the client’s account. Exceptions and/or modifications can and will occur with respect to
all or a portion of the cash balances for various reasons, including, but not limited to
the amount of dispersion between the sweep account and a money market fund, the size of
the cash balance, an indication from the client of an imminent need for such cash, or the client
has a demonstrated history of writing checks from the account.
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The above does not apply to the cash component maintained within a Smart Portfolios
actively managed investment strategy (the cash balances for which shall generally remain in
the custodian designated cash sweep account), an indication from the client of a need for
access to such cash, assets allocated to an unaffiliated investment manager and cash balances
maintained for fee billing purposes.
The client shall remain exclusively responsible for yield dispersion/cash balance decisions
and corresponding transactions for cash balances maintained in any Smart Portfolios
unmanaged accounts.
Cybersecurity Risk
The information technology systems and networks that Smart Portfolios and its third-party
service providers use to provide services to Smart Portfolios’ clients employ various controls
that are designed to prevent cybersecurity incidents stemming from intentional or
unintentional actions that could cause significant interruptions in Smart Portfolios’
operations and/or result in the unauthorized acquisition or use of clients’ confidential or
non-public personal information.
In accordance with Regulation S-P, Smart Portfolios is committed to protecting the privacy
and security of its clients' non-public personal information by implementing appropriate
administrative, technical, and physical safeguards. Smart Portfolios has established
processes to mitigate the risks of cybersecurity incidents, including the requirement to
restrict access to such sensitive data and to monitor its systems for potential breaches.
Clients and Smart Portfolios are nonetheless subject to the risk of cybersecurity incidents
that could ultimately cause them to incur financial losses and/or other adverse
consequences.
Although Smart Portfolios has established processes to reduce the risk of cybersecurity
incidents, there is no guarantee that these efforts will always be successful, especially
considering that Smart Portfolios does not control the cybersecurity measures and policies
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employed by third-party service providers, issuers of securities, broker-dealers, qualified
custodians, governmental and other regulatory authorities, exchanges, and other financial
market operators and providers. In compliance with Regulation S-P, Smart Portfolios will
notify clients in the event of a data breach involving their non-public personal information
as required by applicable state and federal laws.
Item 5 – Fees and Compensation
Smart Portfolios’ fees are typically paid quarterly in advance by applying one quarter of the
annual rate shown below to the account balance at the end of the previous quarter. The fee
for accounts initiated or terminated during a calendar quarter is pro-rated. To the extent that
aggregate Client deposits of $10,000 or aggregate withdrawals of $1,000 occur during a
particular billing period, a prorated adjustment will be added or subtracted from the
following quarter’s calculated fee to compensate for the change in the amount of Client assets
under management during the previous quarter. Clients who terminate receive a refund of
the portion of the fee, calculated based on the number of days remaining in the quarter at
the time of termination, within thirty days of termination.
Account fees may be deducted from Clients’ assets or billed directly, depending on the
custodian of the assets or type of account. Clients may not select the method of payment.
For Retail Services:
Tiered annual rate:
Total AUM
Management Fee
First $1mm
1.50%
Next $1mm
1.20%
Next $2mm
1.00%
Next $2mm
0.90%
Next $1mm
0.80%
Next $1mm
0.70%
> $8mm
Negotiable
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Fee Dispersion
Smart Portfolios, in its discretion, may charge a lesser investment advisory fee, charge a flat
fee, waive its fee entirely, or charge fee on a different interval, based upon certain criteria
(i.e., anticipated future earning capacity, anticipated future additional assets, dollar amount
of assets to be managed, related accounts, account composition, complexity of the
engagement, anticipated services to be rendered, grandfathered fee schedules, employees
and family members, courtesy accounts, competition, negotiations with client, etc.). As a
result of the above, similarly situated clients could pay different fees. In addition, similar
advisory services may be available from other investment advisers for similar or lower fees.
Back-office Management Fees
Smart Portfolios may pass along the fees charged by its back-office solution (services offered
by Orion and ByAllAccounts). These fees vary based upon the Client’s assets under
management, but typically amount to approximately $3.00 per month per account.
Clients prior to January 1, 2019 are grandfathered in with no additional costs. Smart
Portfolios may, in its sole discretion, waive or negotiate fees.
Other Fees and Expenses:
In addition to Smart Portfolios’ fees, Clients pay custodial and other fees, costs, and expenses
to their custodian. In addition to the advisory fee paid to Smart Portfolios, Clients may pay
either a commission or transaction fee to their custodian, which includes execution, custodial
fees and other costs and expenses pursuant to a separate agreement with the custodian.
Clients may incur certain other charges imposed by custodians, brokers, third party
investment and other third parties such as fees charged by managers, custodial fees, deferred
sales charges, odd-lot differentials, transfer taxes, wire transfer and electronic fund fees, and
other fees and taxes on brokerage accounts and securities transactions. Mutual funds and
exchange traded funds (ETFs) also charge internal management fees, which are disclosed in
a fund’s prospectus. Such charges, fees and commissions are in addition to Smart Portfolios’
fee, and Smart Portfolios does not receive any portion of these commissions, fees and costs.
See Item 12 for further discussion regarding brokerage.
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Item 6 – Performance-Based Fees and Side-By-Side Management
Smart Portfolios does not charge performance-based fees.
Item 7 – Types of Clients
Smart Portfolios provides investment management and financial planning to retail Clients.
Smart Portfolios requires a minimum initial investment of $100,000 per Client. The
minimum is not applicable to accounts held with insurance companies, TIAA/CREF or
custodied with Goldman Sachs (formerly FolioFn). Smart Portfolios may, at its discretion,
reduce the minimum investment requirements.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
Investing in securities involves risks, including the possibility of a complete loss of the
amount invested, which Clients should be prepared to bear.
Smart Portfolios’ Philosophy:
Investors (collectively) make the market.
Markets are driven by investor expectations. (fundamentals, economics, technicals,
etc.)
Changes in expectations affect security prices. (earnings estimates, interest rates,
technical breakouts, etc.)
Large errors in expectations cause rapid and pronounced price changes. (internet
bubble, real estate boom, flash crash, Greek currency, Russian bond default, Mexican
peso devaluation, etc.)
Managing the changes in price, volatility, dependency, and velocity of change,
optimizes portfolio performance
Research shows extreme market events occur more often than is normally assumed,
that volatility and the relationships between the price movements of securities
(correlation) are not constant, and that future volatility, correlation, return
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opportunity and risk can be scientifically, albeit imperfectly, predicted over one-
month horizons.
Multiple studies claim 91.5% of the quarterly variation in returns comes from asset
allocation. Billions are spent annually on the remaining 8.5% but few resources are
spent analyzing the largest driver, asset allocation. Nearly all asset allocation
software solutions follow a three-step process to determine the optimal asset mix, a
process termed portfolio optimization. These three steps require the modeler to
calculate risk, return and correlation of a given set of securities. Most of these
calculations come from concepts designed over 50 years ago.
Each of the models, described briefly below, is designed for varying risk. Each is
subject to the general risks described below. Additional risk for a strategy is inherent
in the asset classes selected and the universe of available funds.
The Smart Tactical models use statistical modeling and are based on Smart Portfolios’
proprietary asset allocation engine, Dynamic Portfolio Optimization (DPO).
Smart
Portfolios’ DPO engine modifies the portfolio asset mix to reflect the current risk and
potential return of the investable markets. Using DPO, models are established with different
pre-established risk objectives but using the same philosophy. When markets are at greater
risk the model strives to reduce the risk tolerance level to preserve capital and when risk-
adjusted returns are attractive the model’s objective is to seize the opportunity for greater
returns. In other words, the market, which is constantly changing, dictates the risk/reward
profile.
The Smart Tactical models leverage current computing power and advanced mathematics to
track the changes in risk and return and deliver what the company believes is closer to a
real-time asset allocation solution. Having developed tools to act on that philosophy, the
strategy is designed to alter the portfolios market exposure, by degree and by sector,
frequently to optimize risk-adjusted returns for Smart Portfolios’ investors. The Smart
Tactical models invest primarily through ETFs because Smart Portfolios believes ETFs
efficiently diversify away company-specific risks the market does not compensate investors
to take. ETFs provide access to a wide diversity of asset classes, and their sector specificity
allows Smart Portfolios to take advantage of forecasted opportunities.
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Smart Tactical Class 3: This strategy is designed to provide steady long-term
growth by seeking lower volatility ETFs, such as those of fixed income or low correlated
securities. Asset classes in the fund universe include: domestic and foreign fixed income,
real estate, commodities and domestic and foreign equity securities.
Smart Tactical Class 6: This strategy is designed to be moderately aggressive,
targeting long-term growth by investing in broader market ETFs. Asset classes in the fund
universe include: domestic and foreign fixed income, real estate, commodities, and domestic
and foreign equity securities.
Smart Tactical Class 7: This strategy is designed to provide long-term growth by
investing in broader market ETFs and utilizing strategies such as investing in broader
market ETFs and higher growth equity ETFs. Asset classes in the fund universe include:
domestic and foreign fixed income, real estate, commodities, and domestic and foreign
equity securities.
Smart Tactical ESG: This strategy is designed for investors seeking to outperform
traditional asset allocation models on a risk-adjusted basis in all economic environments
using tenants of Environmental, Social, & Governance (ESG) investing principals. Asset
classes in the fund universe include: domestic and foreign fixed income, real estate,
commodities, and domestic and foreign equity securities. In addition to the security
selection above, the model gives special attention to ensure that Environmental factors,
Socially responsible factors, and corporate Governance factors are included in both bottom-
up rankings and negative filters. Additional screening is done to ensure adequate liquidity
of investment choices remain to meet dynamic risk-management requirements.
There are potential limitations associated with allocating a portion of an investment
portfolio in ESG securities (i.e., securities that have a mandate to avoid, when possible,
investments in such products as alcohol, tobacco, firearms, oil drilling, gambling, etc.). The
number of these securities may be limited when compared to those that do not maintain such
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a mandate. ESG securities could underperform broad market indices. Investors must accept
these limitations, including potential for underperformance. Correspondingly, the number
of ESG mutual funds and exchange traded funds are few when compared to those that do not
maintain such a mandate. As with any type of investment (including any investment and/or
investment strategies recommended and/or undertaken by Smart Portfolios), there can be
no assurance that investment in ESG securities or funds will be profitable, or prove
successful.
The Smart Strategic models utilize iM Global Partner Asset Management research to inform
their allocation and fund selection process.
Smart Strategic Conservative: The Smart Strategic Conservative model is managed
in an effort provide conservative growth and income while limiting losses in a 12-month
period. This model is appropriate for and selected by investors who are uncomfortable with
higher short-term risk and who value short-term capital preservation over higher long-term
returns.
Smart Strategic Moderate: The Smart Strategic Moderate model is managed in an
effort to provide moderate growth while limiting loss in a 12-month period. This model is
appropriate for and selected by investors who want to participate in the equity markets but
are still somewhat uncomfortable with short-term risk.
Smart Strategic Mod-Growth: The Smart Strategic Mod-Growth model is managed
in an effort to provide long-term growth while managing downside risk. This model has a
more aggressive target allocation to equities and is appropriate for and selected by investors
who are willing to accept higher short-term risk in exchange for higher long-term returns.
Smart Strategic Growth: The Smart Strategic Growth model aims to be a fully
invested, global equities portfolio. This model is designed to exhibit higher risk (volatility)
and higher long-term returns than our other less aggressive models. This portfolio is
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appropriate for and selected by investors with a long-time horizon and no concerns about
short-term risk.
Smart Fundamental Conservative: The Smart Fundamental Conservative model
typically holds less than 40% in individual stock securities or ETF's, balanced by individual
bond securities, and cash. Stock securities are selected from US based companies with a
market capitalization normally $5 billion and larger with allocation to each of the ten
Economic Sectors (e.g., Industrials, Consumer Staples, Financials). The strategy includes 40-
50 different stock positions and ETFs under normal circumstances. In evaluating specific
companies, we look for companies that are leaders and innovators in their respective
industries, and that have a long history of earnings and dividend growth. The individual bond
security issues are Investment Grade quality, and that are issued directly by the US
Government, US Government Agencies, Municipalities, or US Corporations as well as ETFs.
Maturities normally range between one and ten years, with an average portfolio maturity
typically in the 4-6 year area. A cash component to this strategy may be used at any time and
for any reason. The strategy is not designed for frequent trading. Under normal
circumstances, it is designed with an outlook over the next 1-3 years. With client agreement,
this model may be combined with Alternative Assets.
Smart Fundamental Moderate: The Smart Fundamental Moderate model typically
holds between 40% to 60% in individual stock securities or ETF's, balanced by individual
bond securities, and cash. Stock securities are selected from US based companies with a
market capitalization normally $5 billion and larger with allocation to each of the ten
Economic Sectors (e.g., Industrials, Consumer Staples, Financials). The strategy includes 40-
50 different stock positions and ETFs under normal circumstances. In evaluating specific
companies, we look for companies that are leaders and innovators in their respective
industries, and that have a long history of earnings and dividend growth. The individual bond
security issues are Investment Grade quality, and that are issued directly by the US
Government, US Government Agencies, Municipalities, or US Corporations as well as ETFs.
Maturities normally range between one and ten years, with an average portfolio maturity
typically in the 4-6 year area. A cash component to this strategy may be used at any time and
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for any reason. The strategy is not designed for frequent trading. Under normal
circumstances, it is designed with an outlook over the next 1-3 years. With client agreement,
this model may be combined with Alternative Assets.
Smart Fundamental Mod-Growth: The Smart Fundamental Mod-Growth model
typically holds between 60% to 80% in individual stock securities or ETF's, balanced by
individual bond securities, and cash. Stock securities are selected from US based companies
with a market capitalization normally $5 billion and larger with allocation to each of the ten
Economic Sectors (e.g., Industrials, Consumer Staples, Financials). The strategy includes 40-
50 different stock positions and ETFs under normal circumstances. In evaluating specific
companies, we look for companies that are leaders and innovators in their respective
industries, and that have a long history of earnings and dividend growth. The individual bond
security issues are Investment Grade quality, and that are issued directly by the US
Government, US Government Agencies, Municipalities, or US Corporations as well as ETFs.
Maturities normally range between one and ten years, with an average portfolio maturity
typically in the 4-6 year area. A cash component to this strategy may be used at any time and
for any reason. The strategy is not designed for frequent trading. Under normal
circumstances, it is designed with an outlook over the next 1-3 years. With client agreement,
this model may be combined with Alternative Assets.
Smart Fundamental Growth: The Smart Fundamental Growth model typically holds
greater than 80% individual stock securities or ETF's, balanced by individual bond
securities, and cash. Stock securities are selected from US based companies with a market
capitalization normally $5 billion and larger with allocation to each of the ten Economic
Sectors (e.g., Industrials, Consumer Staples, Financials). The strategy includes 40-50
different stock positions and ETFs under normal circumstances. In evaluating specific
companies, we look for companies that are leaders and innovators in their respective
industries, and that have a long history of earnings and dividend growth. The individual bond
security issues are Investment Grade quality, and that are issued directly by the US
Government, US Government Agencies, Municipalities, or US Corporations as well as ETFs.
Maturities normally range between one and ten years, with an average portfolio maturity
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typically in the 4-6 year area. A cash component to this strategy may be used at any time and
for any reason. The strategy is not designed for frequent trading. Under normal
circumstances, it is designed with an outlook over the next 1-3 years. With client agreement,
this model may be combined with Alternative Assets.
TIAA-CREF 9 Allocation Strategy: This strategy uses a TIAA CREF 9 Fund Universe
portfolio focused on delivering investors sustainable long-term growth. The strategy is
designed for investors with long-term time horizons. The strategy employs the preselected
nine diversified investments including bonds, domestic and foreign equities, real estate, and
money market funds.
TIAA-CREF 18 Allocation Strategy: This strategy uses a TIAA CREF 18 Fund
Universe portfolio focused on delivering investors sustainable long-term growth. The
strategy employs the preselected 18 diversified investments including bonds, domestic and
foreign equities, real estate, and money market funds.
Customized Investment Strategy: This strategy uses ETF, mutual fund, stock, Unit
Investment Trust (UITF), and/or bond fund universe to custom build a portfolio focused on
delivering investors sustainable long-term growth. The strategy employs diversified
investments including bonds, domestic and foreign equities, real estate, and money market
funds, as well as concentrated stock positions held or requested by the Client, or less
frequently, the advisor. Smart Portfolios’ customized strategies are based on the specific
needs of a Client, such as an investor holding a concentrated equity investment. These
strategies do not follow the investment selection process of the portfolio optimization
models.
Smart Alternative Assets: Alternative Assets typically include investments in such
areas as real estate, private equity, hedge funds, commodities, venture capital and
infrastructure. Offerings include publicly traded securities that are priced daily and are
highly liquid and well as less liquid securities such as interval funds that offer quarterly
liquidity. The underlying securities used include interval funds, individual stocks, mutual
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funds, and ETFs. Alternative investments are not designed for frequent trading. Under
normal circumstances, they are viewed with an outlook over the next 1-3 years. Securities
in this category may be individually selected or customized to fit individual client portfolios.
Additionally, O’Shaughnessy Asset Management is a sub-advisor to Smart Portfolios
and a portion of select Client’s portfolios have an allocation to this strategy.
Certain Material Risks:
All Client portfolios are subject to material risks, including:
General Economic Conditions and Market Disruptions: Prices of securities may be
volatile due to general economic conditions and market movements. Market movements are
difficult to predict and are influenced by, among other things, government trade, fiscal,
monetary and exchange control programs; changing supply and demand relationships;
political and economic conditions and changes in interest rates. In addition, adverse global
financial conditions may reduce prices and liquidity of equity, debt securities, commodities,
real estate, and adversely affect their issuers.
Liquidity in Financial Markets: Adverse economic conditions may affect the financial
markets in the United States and elsewhere, and may reduce demand and liquidity in equity,
credit and fixed-income, or alternative security markets. Because securities fluctuate in
value based on supply and demand, this in turn could adversely affect the value of a
portfolio’s assets. For example, if many mutual fund investors sought to redeem their shares
at the same time, mutual fund companies could be forced to sell their investments at lower
prices in order to meet redemption requests.
Investments in Equity Securities: In general, the value of equity securities or stocks,
including those in which Client accounts will be invested, is subject to market risk. This
would include changes in economic conditions, growth rates, profits, interest rates and the
market’s perception of equity securities. While historically offering greater potential for
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long-term growth, equity securities are more volatile and riskier than some other
investments.
International Securities: Smart Portfolios’ models may hold ETFs, which are purchased
within the United States, but whose underlying securities are of companies who are
domiciled either in developed or emerging market countries. These investments may
involve special risks due to economic, political, and legal developments, including changes in
currency exchange rates; exchange control regulations; expropriation of assets or
nationalization; imposition of withholding taxes on dividends or interest payments and less
comprehensive accounting reporting and disclosure requirements.
Fixed Income Securities: In general, the value of fixed income securities or bonds,
including those in which Client accounts will be invested, is subject to fixed income risks.
These risks include:
a.) Credit risk – the risk of an existing bond position in the portfolio having its
credit rating downgraded, which normally results in a price decrease
b.) Default risk – the possibility of a bond issuer defaulting on their bond payments
which could result in either a price decrease or a complete loss of value
c.) Interest Rate risk – the relationship between the current price of a bond can
decrease when the current interest rate begins to increase.
Trading: A portion of Smart Portfolios’ investment models typically require more
frequent trading than those of its peers. From a cost perspective, the Client doesn't see
additional cost if commissions are excluded or less significant if they are able to participate
in an asset-based pricing account through their custodian. If the Client has to pay
commission, they may incur additional costs over and above what they would have paid
had they had asset-based pricing. A portion of capital gains may be from short-term gains,
which is not advantageous in a non-qualified account.
ETNs: Smart Portfolios will occasionally invest in Exchange Traded Notes (ETNs). ETNs
offer an alternative or solution to access difficult investments areas, such as currencies or
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commodities. ETNs cause counter party risk, where the ETN issuer assumes the risk that
they can offset their liabilities under the ETNs by any means they choose, but insolvency by
the issuer for any reason causes the ETN holders to become general creditors. As well, ETNs
may generate a K-1 which could affect the timing and expense of tax returns.
Item 9 – Disciplinary Information
Like other investment advisers, Smart Portfolios is required to disclose all material facts
regarding any legal or disciplinary events that would materially impact a Client’s evaluation
of Smart Portfolios or the integrity of Smart Portfolios’ management. No events have
occurred at Smart Portfolios that are applicable to this item.
Item 10 – Other Financial Industry Activities and Affiliations
Smart Portfolios is not actively engaged in a business other than giving investment advice.
Neither Smart Portfolios nor any of its management personnel is registered or has an
application pending to register as a broker-dealer, futures commission merchant,
commodity pool operator, commodity trading adviser, or associated person of the foregoing
and Smart Portfolios does not anticipate such affiliations in the future.
Mark Bergeron, in his individual capacity, is a licensed insurance agent, and may recommend
the purchase of certain insurance-related products on a commission basis. The
recommendation by Mr. Bergeron that a Client purchase an insurance commission product
presents a conflict of interest, as his potential receipt of commissions provides an incentive
to recommend insurance products based on commissions received, rather than on a
particular Client’s need. No Client is under any obligation to purchase any insurance
commission products from Mr. Bergeron and Clients are reminded that they may purchase
insurance products recommended by Smart Portfolios through other, non-affiliated licensed
insurance agents.
Item 11 – Code of Ethics
Smart Portfolios has adopted a Code of Ethics for all supervised persons of the firm. This
describes its standard of business conduct, and fiduciary duty to its Clients. The Code of
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Ethics includes provisions relating to the confidentiality of Client information, a prohibition
on insider trading, a ban on rumor mongering, restrictions on the acceptance of significant
gifts and the reporting of certain gifts and business entertainment items, and personal
securities trading procedures, among other things. All supervised persons at Smart
Portfolios must acknowledge the terms of the Code of Ethics annually in writing and agree
to be bound by it.
Smart Portfolios employees are not prohibited from investing in the ETFs, mutual funds or
subaccounts that are in the predetermined universe for a particular model. Investors should
note there is a possibility that employees might benefit from market activity of a Client in a
security held by an employee. However, given the modest size of employee trades, if any, in
relation to the size of the holdings in Client portfolios, Smart believes that any employee
trading would be unlikely to have any material impact on purchase or sales prices
experienced by Clients.
Further, the Code of Ethics is designed to ensure that the personal securities transactions,
activities and interests of the employees of Smart Portfolios will not interfere with making
or implementing decisions in the best interests of Clients. Employees are required to report
their trading activity quarterly and their securities holdings annually. These reports are
reviewed by Smart Portfolios’ Chief Compliance Officer.
The Code of Ethics designates certain classes of securities (including, without limitation,
shares of open-end mutual funds) as exempt from reporting, based upon exemptions
provided under applicable federal securities laws.
It is Smart Portfolios’ policy that the firm will not affect any principal transaction or cause
Client accounts to enter into securities trades with each other. Principal transactions are
generally defined as transactions in which an adviser, acting as principal for its own account
or the account of an affiliated broker-dealer, buys from or sells any security to any advisory
Client. An agency cross transaction is defined as a transaction in which a person acts as an
investment adviser in relation to a transaction in which the investment adviser acts as a
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broker for both the advisory Client and for another person on the other side of the
transaction. Agency cross transactions may arise if an adviser is dually registered as a
broker-dealer or has an affiliated broker-dealer. None of these circumstances applies to
Smart Portfolios. See Item 12 regarding brokerage practices.
Smart Portfolios will provide a copy of the Firm’s Code of Ethics to any Client upon request
made to the Chief Compliance Officer at (206) 686-3636 or kcopper@smartportfolios.com.
Item 12 – Brokerage Practices
When engaged to sub-advisory services, Smart Portfolios will not have the authority to
determine the custodian used for custody of Client securities. In order to use Smart
Portfolios’ services Clients must have or establish an account with a custodian through which
Smart Portfolios can trade. Smart Portfolios may recommend custodians based on pricing,
perceived stability, security, efficiency, and the performance of trade execution and other
routine services, as well as the reasonableness of fees charged. The value of special services,
products and research made available to Smart Portfolios will have no bearing upon the
recommendation of custodians.
Although not a material consideration when determining whether to recommend that a
Client utilize the services of a particular broker-dealer or custodian, Smart Portfolios may
receive from certain broker-dealer or custodians (or another broker-dealer/custodian,
investment platform, unaffiliated investment manager, mutual fund sponsor, or vendor)
without cost (and/or at a discount) support services and/or products, certain of which assist
Smart Portfolios to better monitor and service Client accounts maintained at such
institutions. Included within the support services that may be obtained by Smart Portfolios
may be investment-related research, pricing information and market data, software and
other technology that provide access to Client account data, compliance or practice
management-related publications, discounted or gratis consulting services, discounted or
gratis attendance at conferences, meetings, and other educational or social events,
marketing support, computer hardware or software or other products used by Smart
Portfolios in furtherance of its investment advisory business operations.
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There is no corresponding commitment made by Smart Portfolios to any other entity to
invest any specific amount or percentage of Client assets in any specific mutual funds,
securities or other investment products as a result of the above arrangement.
“iRebal”
Smart Portfolios considers a number of factors in selecting brokers and custodians at which
to locate (or recommend location of) its Client accounts, including, but not limited to,
execution capability, experience and financial stability, reputation and the quality of services
provided. When recommending Charles Schwab & Co., Inc. (“Schwab”) as the broker and
custodian for certain of its current and future Client accounts, Smart Portfolios takes into
consideration its arrangement with Schwab’s portfolio rebalancing service for advisors
known as “iRebal.”
Although Smart Portfolios believes that the products and services offered by Schwab are
competitive in the market place for similar services offered by other broker-dealers or
custodians, the arrangement with Schwab as to the iRebal service may affect Smart
Portfolios’ independent judgment in selecting or maintaining Schwab as the broker or
custodian for Client accounts.
To the extent that Smart Portfolios provides investment management services to its Clients,
the transactions for each Client account generally will be effected independently, unless
Smart Portfolios decides to purchase or sell the same securities for several Clients at
approximately the same time. Smart Portfolios may (but is not obligated to) combine or
“bunch” such orders to seek best execution, to negotiate more favorable commission rates
or to allocate equitably among Clients differences in prices and commissions or other
transaction costs that might have been obtained had such orders been placed independently.
Under this procedure, transactions will be averaged as to price and will be allocated among
Clients in proportion to the purchase and sale orders placed for each Client account on any
given day. Smart Portfolios shall not receive any additional compensation or remuneration
as a result of such aggregation.
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Item 13 – Review of Accounts
All model positions (except collective investment trusts of insurance companies or
TIAA/CREF and customized strategies) are reviewed internally daily (new model updates
may be run daily or minimally annually). Most accounts applied to Dynamic Portfolios
Optimization models are reallocated once per month. Bryce James, President, and/or Keith
Campbell, Chief Investment Officer, reviews all Dynamic Portfolio Optimization models at
least monthly.
Smart Portfolios will provide a written report to each Client on a quarterly basis regarding
the performance and valuation of their account. In addition, Clients receive monthly or
quarterly statements from their respective custodian.
Item 14 – Client Referrals and Other Compensation
Smart Portfolios compensates certain third-party promoters who refer Clients to Smart
Portfolios. The promoter provides each prospective Client with a copy of this brochure
along with a written disclosure of the terms of the arrangement between Smart Portfolios
and the promoter, including the compensation to be received by the promoter from Smart
Portfolios. This fee does not increase or decrease the management fee any Client pays to
Smart Portfolios.
Item 15 – Custody
Smart Portfolios does not take possession of Client money or securities, although Smart
Portfolios often has the authority to deduct its advisory fees from Client accounts. See
discussion regarding custodians in Item 12. Clients receive monthly or quarterly statements
from the custodian which holds and maintains the Client’s account. Smart Portfolios urges
clients to review those statements carefully and compare them to the performance reports
provided. Reports from Smart Portfolios may vary from custodial statements based on
accounting procedures, reporting dates, or valuation methodologies of certain securities.
Clients should contact Smart Portfolios immediately if any discrepancies or errors are
discovered.
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Item 16 – Investment Discretion
Smart Portfolios receives discretionary trading authority from each Client at the outset of an
advisory relationship when the Client signs a third-party authorization or grants
discretionary authority in an advisory contract. With respect to retail Clients, Smart
Portfolios exercises discretion in accordance with the Client’s financial position, objectives,
and risk tolerance.
Item 17 – Voting Client Securities
Clients maintain exclusive responsibility for: (1) directing the manner in which proxies
solicited by issuers of securities beneficially owned by the client shall be voted, and (2)
making all elections relative to any mergers, acquisitions, tender offers, bankruptcy
proceedings or other type events pertaining to the client’s investment assets. Smart
Portfolios or the client shall correspondingly instruct each custodian of the assets to forward
to the client copies of all proxies and shareholder communications relating to the client’s
investment assets.
Clients will receive their proxies or other solicitations directly from their custodian. Clients
may contact Smart Portfolios to discuss any questions they may have with a particular
solicitation.
Item 18 – Financial Information
Registered investment advisers are required in this Item to provide clients with certain
financial information or disclosures about Smart Portfolios financial condition. Smart
Portfolios has no financial commitment which impairs its ability to meet contractual and
fiduciary commitments to Clients and has not been the subject of a bankruptcy proceeding.
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