Overview
- Average Client Assets
- $1.9 million
- SEC CRD Number
- 292271
Fee Structure
Primary Fee Schedule (ADV PART 2A & 2BS - SOUND FINANCIAL)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | $500,000 | 1.49% |
| $500,001 | $2,500,000 | 0.99% |
| $2,500,001 | $4,000,000 | 0.75% |
| $4,000,001 | $7,000,000 | 0.49% |
| $7,000,001 | and above | 0.30% |
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $12,400 | 1.24% |
| $5 million | $43,400 | 0.87% |
| $10 million | $62,200 | 0.62% |
| $50 million | $182,200 | 0.36% |
| $100 million | $332,200 | 0.33% |
Clients
- HNW Share of Firm Assets
- 59.67%
- Total Client Accounts
- 786
- Discretionary Accounts
- 771
- Non-Discretionary Accounts
- 15
Services Offered
Services: Financial Planning, Portfolio Management for Individuals, Investment Advisor Selection, Educational Seminars
Regulatory Filings
Primary Brochure: ADV PART 2A & 2BS - SOUND FINANCIAL (2026-03-06)
View Document Text
Sound Financial, LLC.
Firm Brochure - Form ADV Part 2A
This brochure provides information about the qualifications and business practices of Sound
Financial, LLC. If you have any questions about the contents of this brochure, please contact us
at (425) 332-6568 or by email at: info@sfgwa.com. The information in this brochure has not been
approved or verified by the United States Securities and Exchange Commission or by any state
securities authority.
Additional information about Sound Financial, LLC. is also available on the SEC’s website at
www.adviserinfo.sec.gov. Sound Financial, LLC.’s CRD number is: 292271
6131 92nd Ave NE
Lake Stevens, WA 98258
(425) 332-6568
info@sfgwa.com
www.sfgwa.com
https://www.instagram.com/wealthpodcast/
Registration as an investment adviser does not imply a certain level of skill or training.
Version Date: 03/06/2026
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Item 2: Material Changes
The material changes in this brochure from the last annual updating amendment of Sound
Financial, LLC on 03/13/2025 are described below. Material changes relate to Sound Financial,
LLC’s policies, practices, or conflicts of interests.
• New disclosures added for SFG’s participation in the Betterment Advisor Network (BAN)
•
program and COUNT affiliate program. See Item 12 and Item 14.
Item 12 and Item 14 have been updated to disclose the use of Charles Schwab & Co., Inc.
Advisor Services CRD#:5393.
2
Item 3: Table of Contents
Item 2: Material Changes ........................................................................................................................................................ 2
Item 3: Table of Contents ........................................................................................................................................................ 3
Item 4: Advisory Business ....................................................................................................................................................... 6
A.
Description of the Advisory Firm............................................................................................................................... 6
B.
Types of Advisory Services ...................................................................................................................................... 6
C.
Client Tailored Services and Client Imposed Restrictions ......................................................................................... 7
D. Wrap Fee Programs ....................................................................................................................................................... 7
E. Assets Under Management ............................................................................................................................................ 8
Item 5: Fees and Compensation ............................................................................................................................................. 8
A. Fee Schedule ................................................................................................................................................................. 8
B. Payment of Fees .......................................................................................................................................................... 12
C. Client Responsibility for Third Party Fees .................................................................................................................... 13
D. Prepayment of Fees..................................................................................................................................................... 13
E. Outside Compensation for the Sale of Securities to Clients ......................................................................................... 13
Item 6: Performance-Based Fees and Side-By-Side Management ....................................................................................... 14
Item 7: Types of Clients ......................................................................................................................................................... 14
Item 8: Methods of Analysis, Investment Strategies, and Risk Loss ...................................................................................... 14
A. Methods of Analysis and Investment Strategies ........................................................................................................... 14
B. Material Risks Involved ................................................................................................................................................ 14
C. Risks of Specific Securities Utilized ............................................................................................................................. 15
Item 9: Disciplinary Information ............................................................................................................................................. 15
A.
Criminal or Civil Actions ......................................................................................................................................... 15
B.
Administrative Proceedings .................................................................................................................................... 15
C.
Self-regulatory Organization (SRO) Proceedings ................................................................................................... 15
Item 10: Other Financial Industry Activities and Affiliations .................................................................................................... 16
A.
Registration as a Broker/Dealer or Broker/Dealer Representative ......................................................................... 16
B.
Registration as a Futures Commission Merchant, Commodity Pool Operator, or a Commodity Trading Advisor .... 16
C.
Registration Relationships Material to this Advisory Business and Possible Conflicts of Interests ......................... 16
D. Selection of Other Advisers or Managers and How This Adviser is Compensated for Those Selections ...................... 17
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ............................................. 17
A.
Code of Ethics ....................................................................................................................................................... 17
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B.
Recommendations Involving Material Financial Interests ....................................................................................... 17
C.
Investing Personal Money in the Same Securities as Clients ................................................................................. 17
D.
Trading Securities At/Around the Same Time as Clients’ Securities ....................................................................... 17
Item 12: Brokerage Practices ................................................................................................................................................ 18
A. Factors Used to Select Custodians and/or Broker/Dealers .......................................................................................... 18
B. Aggregating (Block) Trading for Multiple Client Accounts ............................................................................................. 21
Item 13: Reviews of Accounts ............................................................................................................................................... 21
A.
Frequency and Nature of Periodic Reviews and Who Makes Those Reviews ....................................................... 21
B.
Factors That Will Trigger a Non-Periodic Review of Client Accounts ...................................................................... 21
Portfolio management reviews may be triggered by material market, economic or political events, or by changes in
C.
client's financial situations (such as retirement, termination of employment, physical move, or inheritance). With respect to
financial plans, SFG's services will generally conclude upon delivery of the financial plan. Content and Frequency of Regular
Reports Provided to Clients .............................................................................................................................................. 21
Item 14: Client Referrals and Other Compensation ............................................................................................................... 22
Economic Benefits Provided by Third Parties for Advice Rendered to Clients (Includes Sales Awards or Other Prizes)
A.
22
B. Compensation to Non – Advisory Personnel for Client Referrals .................................................................................. 24
Item 15: Custody ................................................................................................................................................................... 24
Item 16: Investment Discretion .............................................................................................................................................. 24
Item 17: Voting Client Securities (Proxy Voting) .................................................................................................................... 25
Item 18: Financial Information ............................................................................................................................................... 25
A. Balance Sheet .............................................................................................................................................................. 25
B. Financial Conditions Reasonably Likely to Impair Ability to Meet Contractual Commitments to Clients........................ 25
C. Bankruptcy Petitions in Previous Ten Years ................................................................................................................. 25
Item 2: Educational Background and Business Experience .................................................................................................. 27
Item 3: Disciplinary Information ............................................................................................................................................. 29
Item 4: Other Business Activities ........................................................................................................................................... 29
Item 5: Additional Compensation........................................................................................................................................... 29
Item 6: Supervision ............................................................................................................................................................... 29
Item 2: Educational Background and Business Experience .................................................................................................. 31
Item 3: Disciplinary Information ............................................................................................................................................. 31
Item 4: Other Business Activities ........................................................................................................................................... 31
Item 5: Additional Compensation........................................................................................................................................... 32
Item 6: Supervision ............................................................................................................................................................... 32
Item 2: Educational Background and Business Experience .................................................................................................. 34
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Item 3: Disciplinary Information ............................................................................................................................................. 35
Item 4: Other Business Activities ........................................................................................................................................... 35
Item 5: Additional Compensation........................................................................................................................................... 35
Item 6: Supervision ............................................................................................................................................................... 35
Item 2: Educational Background and Business Experience .................................................................................................. 37
Item 3: Disciplinary Information ............................................................................................................................................. 37
Item 4: Other Business Activities ........................................................................................................................................... 37
Item 5: Additional Compensation........................................................................................................................................... 38
Item 6: Supervision ............................................................................................................................................................... 38
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Item 4: Advisory Business
A. Description of the Advisory Firm
Sound Financial, LLC. (hereinafter “SFG”) is a Limited Liability Corporation organized in the State
of Washington. The firm was formed in March 2015 and registered as an investment adviser in
April 2018. The principal owners are Galt’s Refuge, LLC, and Cordan, LLC.
B. Types of Advisory Services
Management via Recommendation of Other Advisers
SFG will recommend that the client engage a third-party investment adviser, specifically
AssetMark Betterment LLC and/or Charles Schwab & Co., Inc. Before recommending other
advisers for clients, SFG will always ensure those other advisers are properly licensed or
registered as an investment adviser. SFG conducts due diligence on any third-party investment
adviser it recommends, which may involve one or more of the following: phone calls, meetings
and review of the third-party adviser's performance and investment strategy. SFG will then review
the ongoing performance of the third-party adviser(s) selected.
Financial Planning
Financial plans and financial planning may include but are not limited to: investment planning; life
insurance; tax concerns; retirement planning; college planning; and debt/credit planning. Clients
should refer to Item 5 below for additional details.
Speaking Engagement Services
SFG will perform prepared materials, participate in expert panels, and as a subject matter expert
to groups on topics as agreed upon by the booking client in advance. SFG gives generalized
advice to large audiences, making sure to disclose that individual situations will vary and to consult
a financial professional regarding any specific situation. SFG will present on the topics of financial
planning, retirement planning, household spending, and entrepreneurship.
Services Limited to Specific Types of Investments
SFG generally limits its investment advice to mutual funds and insurance products (including
annuities), although SFG will opine on individual security positions in a client’s account.
SFG also periodically offers educational seminars and workshops by invitation.
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Written Acknowledgement of Fiduciary Status
When we provide investment advice to you regarding your retirement plan account or
individual retirement account, we are fiduciaries within the meaning of Title I of the
Employee Retirement Income Security Act and/or the Internal Revenue Code, as
applicable, which are laws governing retirement accounts. The way we make money
creates some conflicts with your interests, so we operate under a special rule that requires
us to act in your best interest and not put our interest ahead of yours. Under this special
rule’s provisions, we must:
• Meet a professional standard of care when making investment recommendations
(give prudent advice);
• Never put our financial interests ahead of yours when making recommendations
(give loyal advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in
your best interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
C. Client Tailored Services and Client Imposed Restrictions
SFG will provide tailored financial advice for each client. This will include an interview session to
get to know the client’s specific needs and requirements as well as a plan that will be executed
by SFG on behalf of the client. SFG recommends model allocations, which are not personalized
by SFG, Betterment, AssetMark or Charles Schwab & Co., Inc client-by-client and thus do not
allow for clients impose restrictions based on social values or morals. However, SFG will take into
account the individualized investments needs, restrictions, and targets of the client when making
model allocation recommendations and provides customized investment advice for each
individual client.
D. Wrap Fee Programs
SFG implements investments through the use of a wrap program, sponsored by Betterment
AssetMark or Charles Schwab & Co., Incindependent from SFG. Clients can pay separately for
investment advice through our financial planning agreement, and if the client chooses SFG to
implement the plan and open an account through SFG , the client would be refunded the first
$2,000 of the financial planning fee. Please see Item 5 for additional information about planning
fees.
SFG participates in two wrap fee programs. AssetMark Betterment LLC and Charles Schwab &
Co., Inc act as portfolio manager for a wrap fee program, which is an investment program where
the client pays one stated fee that includes management fees, transaction costs, and certain
other administrative fees. AssetMark,Betterment LLC, and/or Charles Schwab & Co., Inc
manage the investments in the wrap fee program. AssetMark and Betterment are not a related
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person of SFG; however, SFG has an agreement in place with AssetMark, Betterment LLC and
Charles Schwab & Co., Inc to serve as a third-party advisor.
In regard to Betterment, most clients are placed in custom portfolios created by SFG, for which
Betterment provides trading and rebalancing of portfolios, brokerage, custody, and billing,
among other services, while charging a fixed wrap fee to clients.
In regard to AssetMark, clients are in invested in models created and managed by AssetMark
(i.e., OBS/DFS mutual fund portfolios), with AssetMark also providing similar back office
services.
E. Assets Under Management
SFG has the following assets under management.
Discretionary Amounts:
Non-discretionary Amounts:
Date Calculated:
$ 178,918,611
$ 31,903,179
December 31, 2025
Item 5: Fees and Compensation
The fees below are higher than industry standard and clients can receive similar advisory services at a lower cost.
A. Fee Schedule
Fees for Management via Recommendation of Other Advisers
SFG will direct clients to third-party advisers, specifically AssetMark,Betterment LLC and Charles
Schwab & Co., Inc.
The annual fee schedule for management via AssetMark is as follows:
Total Assets
SFG Fee
Third-Party Fee
Total Fee
First $250,000
1.04%
0.45%
1.49%
Next 250,000
1.04%
0.45%
1.49%
Next 250,000
0.95%
0.35%
1.30%
Next 250,000
0.83%
0.35%
1.18%
Next 1,000,000
0.68%
0.30%
0.98%
Next 1,000,000
0.64%
0.20%
0.84%
Next 1,000,000
0.64%
0.20%
0.84%
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Next 1,000,000
0.51%
0.20%
0.71%
Next 5,000,000
0.30%
0.20%
0.50%
Over 10,000,000
0.15%
0.20%
0.35%
Portfolio management fees are withdrawn directly from the client’s accounts with
client’s written authorization on a quarterly basis.
The balance in the client’s account on the last day of the prior billing period is used to
determine the market value of the assets upon which the advisory fee is based. These
fees are negotiable.
The annual fee schedule for management via Betterment LLC is as follows:
Total Assets
SFG Fee
Third-Party Fee
Total Fee
$0 - $500,000
1.39%
0.10%
1.49%
0.89%
0.10%
0.99%
$500,001 - $2,500,000
$2,500,001 - $4,000,000
0.65%
0.10%
0.75%
$4,000,001 - $7,000,000
0.39%
0.10%
0.49%
$7,000,001 and up
0.20%
0.30%
0.10%
Each fee tier is charged only on the assets in that tier range. SFG will aggregate family
relationships for the purpose of achieving fee breakpoint levels. Portfolio management
fees are withdrawn directly from the client’s accounts with client’s written authorization
on a monthly basis, in arrears (end of month).
SFG’s advisory fees are negotiable, with the final fee arranged documented in the client’s advisory
agreement. Clients may terminate the agreement without penalty, for a full refund of SFG’s fees,
within five business days of signing the advisory agreement. Thereafter, clients may terminate the
advisory agreement generally upon written notice, pursuant to contract terms.
9
The annual fee schedule for management via Charles Schwab & Co., Inc. Advisor
Services is as follows:
Total Assets
SFG Fee
Total Fee
$0 - $500,000
1.49%
1.49%
0.99%
0.99%
$500,001 - $2,500,000
$2,500,001 - $4,000,000
0.75%
0.75%
$4,000,001 - $7,000,000
0.49%
0.49%
$7,000,001 and up
0.30%
0.30%
Each fee tier is charged only on the assets in that tier range. SFG will aggregate family
relationships for the purpose of achieving fee breakpoint levels. Portfolio management
fees are withdrawn directly from the client’s accounts with client’s written authorization
on a monthly basis, in arrears (end of month).
SFG’s advisory fees are negotiable, with the final fee arranged documented in the client’s advisory
agreement. Clients may terminate the agreement without penalty, for a full refund of SFG’s fees,
within five business days of signing the advisory agreement. Thereafter, clients may terminate the
advisory agreement generally upon written notice, pursuant to contract terms.
Fees for Financial Planning
Fixed Fees: The fixed fees for financial planning are discussed below. Pricing is modified based
on the complexity of the client’s financial life and the time it will take to fill the client’s knowledge
gaps around money.
Strategic Build: $2,000 annually (negotiable)
financial
lives, but who need more guidance on
This offering is geared toward primarily for families or individuals with comparatively
implementing
straightforward
recommendations. After the initial analysis is performed, clients work with one of SFG’s
advisers to understand their financial picture and build a game plan for the future.
If we also manage your assets for a fee as a result of our work together, then we will refund
dollar for dollar the planning fees you paid us against the asset management fees on your
account up to the full $2,000 fee.
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Financial Triage: (complimentary)
A highly focused conversation around foundational principles of protection and wealth
building.
Wealth Design Process: $10,000 annually (negotiable)
Most new clients start here: 6 Meetings over approximately 90 days, covering a
comprehensive design process around protection, cash flow, investing, and retirement
considerations. After the initial design process, we engage with clients as needed for the
remainder of the year along with quarterly review meetings. This is our flagship design &
strategy process.
The Wealth Design Process involves advice across different areas of a client’s financial
life, the actual portfolio investment advice is less than 20% of the time spent in advising
our clients. We value this portion at $2,000. If we also manage your assets for a fee as a
result of our work together, then we will refund dollar for dollar the planning fees you paid
us against the asset management fees on your account up to $2,000.
Founder's Consulting: $25,000 annually (negotiable)
Personalized curriculum completed with SFG founder & CEO Paul Adams. The key
deliverables and end result are the same as the Wealth Design Process, with the addition
of an in-depth course of study into the source material for our philosophies and
distinctions. For high income households that want to increase their financial IQ and are
looking for mentorship along the way.
This service is delivered while completing the Wealth Design Process. After the initial
design process, we engage with clients as needed for the remainder of the year along with
quarterly review meetings.
Founder's Consulting involves advice across different areas of a client’s financial life, the
actual portfolio investment advice is less than 10% of the time spent in advising our clients.
We value this portion at $2,000. If we also manage your assets for a fee as a result of our
work together, then we will refund dollar for dollar the planning fees you paid us against
the asset management fees on your account up to $2,000.
Specialized Business & Estate Consulting: typically, $50,000* (negotiable)
* $100,000 if client requires in-person advisory services, as well as any additional travel-
related expenses.
When someone has a great deal at stake, in the transition of their business, conversations
with key employees or estate planning with heirs in a family meeting format, it requires
specialized knowledge and attention. In our work with the clients, we create a mission for
our work together, key objectives to be achieved in the coming years and work with their
current professional relationships to help them all function as a team. We help client
11
coordinate meetings with other key professionals, create a dashboard for the team to work
from and project manage the work that needs to be done by each professional across the
year of our engagement.
Also, on occasion, a financial advisor will find value in sitting on the "other side of the table"
- having someone else facilitate conversation and planning between the financial advisor
and their spouse. In that case, we journey the full Wealth Design Process with another
financial advisor and the client’s spouse, allowing the two of them to benefit together from
the addition of a third-party perspective in the course of their planning. Along the way, we
will also coach the financial advisor on ways to increase the value they create as they
work with their own clients.
Specialized Business and Estate Consulting involves advice across different areas of a
client’s financial life, the actual portfolio investment advice is less than 5% of the time
spent in advising our clients. We value this portion at $2,000. If we also manage your
assets for a fee as a result of our work together, then we will refund dollar for dollar the
planning fees you paid us against the asset management fees on your account up to
$2,000.
Financial planning fees are negotiable, with the final fee arranged documented in the client’s
financial planning agreement. Clients may terminate the agreement without penalty, for full refund
of SFG’s fees, within five business days of signing the Financial Planning Agreement. Thereafter,
clients may terminate the Financial Planning Agreement generally upon written notice.
Fees for Speaking Engagement Services
The fixed fees for speaking engagement services are between $2,000- $20,000 plus travel
expenses. These fees are negotiable, and the actual fee will be determined by the size of the
audience, length of the speaking engagement, and travel distance.
B. Payment of Fees
Management via Recommendation of Other Advisers - Payment of Fees
The client’s fee is calculated based on the negotiated rate memorialized in the client contract and
withdraws the client’s fee quarterly in advance of every quarter (i.e., at the beginning of January,
April, July, and October) directly from the clients' account. SFG does not directly deduct the
advisory fees; rather, AssetMark collects SFG’s advisory fee and then remits the fee to SFG.
The client’s fee is calculated based on the negotiated rate memorialized in the client contract and
withdraws the client’s fee monthly in arrears directly from the client’s account. SFG does not
directly deduct the advisory fees; rather, Betterment LLC collects SFG’s advisory fee and then
remits the fee to SFG.
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Financial Planning - Payment of Fees
Financial planning fees are paid 100% in advance, but never more than six months in advance,
via check, wire, or credit card.
Speaking Engagement Services - Payment of Fees
Speaking engagement services fees are paid within 5 days of booking the event, all at once.
Exceptions may be made to accept payment the day of the event at the venue, but only at SFG’s
sole discretion.
C. Client Responsibility for Third Party Fees
SFG participates in two wrap fee programs. AssetMark and Betterment LLC act as portfolio
manager for a wrap fee program, which is an investment program where the client pays one stated
fee that includes management fees, transaction costs, and certain other administrative fees.
AssetMark and/or Betterment LLC manage the investments in the wrap fee program. Outside of
the 0.12% in fees to Betterment and 0.45% in fees to AssetMark, clients are responsible for mutual
fund and/or ETF expenses.
D. Prepayment of Fees
Refunds for fees paid in advance will be returned within fourteen days to the client via check, or
return deposit back into the client’s account.
For all asset-based fees paid in advance, the refund calculation will be equal to the balance of
the fees collected in advance minus the daily rate* times the number of days elapsed in the billing
period up to and including the day of termination, or in accordance with the third-party adviser’s
refund policies. (*The daily rate is calculated by dividing the annual asset-based fee rate by 365.)
Fixed fees that are collected in advance will be refunded based on the percentage of the plan at
the point of termination.
Please also see Item 5.A above regarding refunds against asset management fees for financial
planning clients.
E. Outside Compensation for the Sale of Securities to Clients
Neither SFG nor its supervised persons accept any compensation for the sale of investment
products, including asset-based sales charges or service fees from the sale of mutual funds.
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Item 6: Performance-Based Fees and Side-By-Side
Management
SFG does not accept performance-based fees or other fees based on a share of capital gains on
or capital appreciation of the assets of a client.
Item 7: Types of Clients
SFG generally provides advisory services to the following types of clients:
Individuals
•
• High-Net-Worth Individuals
• Corporations / Business Entities
There is no account minimum.
Item 8: Methods of Analysis, Investment Strategies, and
Risk Loss
A. Methods of Analysis and Investment Strategies
Methods of Analysis
SFG’s methods of analysis include Modern portfolio theory.
Modern portfolio theory is a theory of investment that attempts to maximize portfolio expected
return for a given amount of portfolio risk, or equivalently minimize risk for a given level of
expected return, each by carefully choosing the proportions of various asset.
B. Material Risks Involved
Investment Strategies
Long-term trading is designed to capture market rates of both return and risk. Due to its nature,
the long-term investment strategy can expose clients to various types of risk that will typically
surface at various intervals during the time the client owns the investments. These risks include
but are not limited to inflation (purchasing power) risk, interest rate risk, economic risk, market
risk, and political/regulatory risk.
Recommendation of Other Advisers: SFG's recommendation process cannot ensure that
money managers will perform as desired and SFG will have no control over the day-to-day
14
operations of any of its selected money managers. SFG would not necessarily be aware of certain
activities at the underlying money manager level, including without limitation a money manager's
engaging in unreported risks, investment “style drift” or even regulatory breaches or fraud.
Investing in securities involves a risk of loss that you, as a client, should be prepared to
bear.
C. Risks of Specific Securities Utilized
Clients should be aware that there is a material risk of loss using any investment strategy. The
investment types listed below are not guaranteed or insured by the FDIC or any other government
agency.
Mutual Funds: Investing in mutual funds carries the risk of capital loss and thus you may lose
money investing in mutual funds. All mutual funds have costs that lower investment returns. The
funds can be of bond “fixed income” nature (lower risk) or stock “equity” nature.
Annuities are a retirement product for those who may have the ability to pay a premium now and
want to guarantee they receive certain monthly payments or a return on investment later in the
future. Annuities are contracts issued by a life insurance company designed to meet requirements
or other long-term goals. An annuity is not a life insurance policy. Variable annuities are designed
to be long-term investments, to meet retirement and other long-range goals. Variable annuities
are not suitable for meeting short-term goals because substantial taxes and insurance company
charges may apply if you withdraw your money early. Variable annuities also involve investment
risks, just as mutual funds do.
Past performance is not indicative of future results. Investing in securities involves a risk
of loss that you, as a client, should be prepared to bear.
Item 9: Disciplinary Information
A. Criminal or Civil Actions
There are no criminal or civil actions to report.
B. Administrative Proceedings
There are no administrative proceedings to report.
C. Self-regulatory Organization (SRO) Proceedings
There are no self-regulatory organization proceedings to report.
15
Item 10: Other Financial Industry Activities and Affiliations
A. Registration as a Broker/Dealer or Broker/Dealer Representative
Neither SFG nor its representatives are registered as, or have pending applications to become, a
broker/dealer or a representative of a broker/dealer.
B. Registration as a Futures Commission Merchant, Commodity Pool
Operator, or a Commodity Trading Advisor
Neither SFG nor its representatives are registered as or have pending applications to become
either a Futures Commission Merchant, Commodity Pool Operator, or Commodity Trading Advisor
or an associated person of the foregoing entities.
C. Registration Relationships Material to this Advisory Business and
Possible Conflicts of Interests
When we provide investment advice to you regarding your retirement plan account or individual
retirement account, we are fiduciaries within the meaning of Title I of the Employee Retirement
Income Security Act and/or the Internal Revenue Code, as applicable, which are laws governing
retirement accounts. The way we make money could create some conflicts with your interests, so
we operate under a special rule that requires us to act in your best interest and not put our
interests ahead of yours.
Paul Adams, Cory Shepherd and Elijah Fowler are licensed insurance agents and will offer clients
advice or products from those activities. SFG itself (Sound Financial, LLC) is licensed as an
insurance producer. Clients should be aware that these services pay a commission or other
compensation and involve a conflict of interest, as commissionable products conflict with the
fiduciary duties of a registered investment adviser. SFG always acts in the best interest of the
client; including the sale of commissionable products to advisory clients. Clients always have the
right to decide whether or not to utilize the services of any SFG or its representatives for
insurance.
Cory Shepherd and Paul Adams are the co-authors of Your Business Your Wealth.
Cory Shepherd is the Managing Member of Lantern Tree Media Development Group, LLC.
Lantern Tree Media Development Group, LLC is focused on media property development. This
company will acquire media properties, whether that be books, original stories, or screenplays,
with the intent to create a packaged project that can enter into production. Cory Shepherd’s role
includes assessing and approving projects. Cory Shepherd shares beneficial ownership of
Lantern Tree Media Development Group, LLC with two advisory clients of SFG. SFG will not give
Cory Sheperd or the additional owners any preferential treatment over other SFG clients.
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D. Selection of Other Advisers or Managers and How This Adviser is
Compensated for Those Selections
SFG will direct clients to third-party investment advisers to manage all or a portion of the client's
assets. Clients will pay SFG its standard fee in addition to the standard fee for the advisers to
which it directs those clients. This relationship will be memorialized in each contract between SFG
and each third-party advisor. SFG will always act in the best interests of the client, including when
determining which third-party investment adviser to recommend to clients. SFG will ensure that
all recommended advisers are licensed or notice filed in the states in which SFG is recommending
them to clients.
Item 11: Code of Ethics, Participation or Interest in Client
Transactions and Personal Trading
A. Code of Ethics
SFG has a written Code of Ethics that covers the following areas: Prohibited Purchases and
Sales, Insider Trading, Personal Securities Transactions, Exempted Transactions, Prohibited
Activities, Conflicts of Interest, Gifts and Entertainment, Confidentiality, Service on a Board of
Directors, Compliance Procedures, Compliance with Laws and Regulations, Procedures and
Reporting, Certification of Compliance, Reporting Violations, Compliance Officer Duties, Training
and Education, Recordkeeping, Annual Review, and Sanctions. SFG's Code of Ethics is available
free upon request to any client or prospective client.
B. Recommendations Involving Material Financial Interests
SFG does not recommend that clients buy or sell any security in which a related person to SFG
or SFG has a material financial interest.
C. Investing Personal Money in the Same Securities as Clients
From time to time, representatives of SFG may buy or sell securities for themselves that they or
third-party advisers also recommend to clients. This may provide an opportunity for
representatives of SFG to buy or sell the same securities before or after recommending the same
securities to clients resulting in representatives profiting off the recommendations they provide to
clients. Such transactions create a conflict of interest. SFG will always document any transactions
that could be construed as conflicts of interest and will never engage in trading that operates to
the client’s disadvantage when similar securities are being bought or sold.
D. Trading Securities At/Around the Same Time as Clients’ Securities
From time to time, representatives of SFG may buy or sell securities for themselves at or around
the same time that third-party advisers buy or sell those securities for client accounts. As noted
17
above, such transactions may be a conflict of interest; however, SFG will never engage in
personal trading that operates to the client’s disadvantage.
Item 12: Brokerage Practices
A. Factors Used to Select Custodians and/or Broker/Dealers
Custodians/broker-dealers will be recommended based on SFG’s duty to seek “best execution,”
which is the obligation to seek execution of securities transactions for a client on the most
favorable terms for the client under the circumstances. This means that SFG seeks a
custodian/broker-dealer that will hold client assets and execute transactions on terms that are,
overall, most advantageous when compared with other available providers and their services.
SFG considers a range of factors, including but not limited to:
• Capability to execute, clear, and settle trades (buy and sell securities for your account)
itself or to facilitate such services.
• Proficiency in facilitating timely transfers and payments to and from accounts.
• Availability of investment research and tools that assist us in making investment decisions.
• Competitiveness of the price of those services and willingness to negotiate the prices.
[Clients will not necessarily pay the lowest commission or commission equivalent.]
• Quality of services.
• Reputation, financial strength, and stability.
• Prior service to us and our other clients.
MTG, LLC dba Betterment Securities (“Betterment Securities”), a registered broker-dealer,
member SIPC, will be the qualified custodian for client accounts using Betterment LLC and/or
Betterment Institutional. SFG is independently owned and operated; it is not affiliated with
Betterment Securities. After signing a Financial Planning Agreement with SFG, if it is determined
that a client would benefit from owning a brokerage account, clients will open the account with
Betterment Securities by entering into an account agreement directly with them. If for some
reason, a client’s needs would be better met at AssetMark Trust or Fidelity, one of those
custodians may be recommended. While we do not open the account at the custodian for you,
we may assist you in doing so.
SFG will recommend clients to use:
• Fidelity Brokerage Services LLC (CRD Number 7784)
• AssetMark Trust Company (“AssetMark Trust”) is a wholly owned subsidiary of
AssetMark Financial Holdings, Inc. AssetMark Financial Holdings, Inc. is an indirect
subsidiary of Huatai Securities, Co., Ltd. (“HTSC”). HTSC is a financial services and
securities brokerage firm, incorporated in China and listed on the Shanghai and Hong
Kong exchanges, with global depository receipts (“GDRs”) listed on the London stock
exchanges. Entities incorporated in China may be subject to China’s laws and regulations
18
that differ from those in the United States. AssetMark Financial Holdings, Inc., is publicly
listed on the New York Stock Exchange (ticker: AMK).
• Betterment LLC, MTG, LLC dba Betterment Securities (“Betterment Securities”), CRD#:
47788
• Charles Schwab & Co., Inc. Advisor Services CRD#:5393.
1. Research and Other Soft-Dollar Benefits
While SFG has no formal soft dollars program in which soft dollars are used to pay for third party
services, SFG may receive research, products, or other services from custodians in connection
with client securities transactions (“soft dollar benefits”). SFG may enter into soft-dollar
arrangements consistent with (and not outside of) the safe harbor contained in Section 28(e) of
the Securities Exchange Act of 1934, as amended. There can be no assurance that any particular
client will benefit from soft dollar research, whether or not the client’s transactions paid for it, and
SFG does not seek to allocate benefits to client accounts proportionate to any soft dollar credits
generated by the accounts. SFG benefits by not having to produce or pay for the research,
products or services, and SFG will have an incentive to recommend a custodian based on
receiving research or services. This constitutes a conflict of interest; however, this conflict is
mitigated because soft dollar benefits can help SFG in its portfolio management and SFG will
always act in the best interest of its clients, including in connection with selecting custodians.
Clients should be aware that SFG’s acceptance of soft dollar benefits may result in higher
commissions charged to the client.
BROKERAGE AND CUSTODY COSTS - For client accounts that Betterment Securities
maintains, Betterment Securities generally does not charge separately for custody services. It is
instead compensated as part of the Betterment Institutional platform fee, which is a percentage
of the dollar amount of assets in the account in lieu of commissions. SFG has determined that
having Betterment Securities execute trades is consistent with its duty to seek “best execution” of
trades (see above).
SERVICES AVAILABLE VIA BETTERMENT INSTITUTIONAL - Betterment Securities serves as
broker-dealer to Betterment Institutional, an investment and advice platform serving independent
investment advisory firms. Betterment Institutional also offers available various support services,
which may not be available to its retail customers. Some of those services help SFG manage or
administer client accounts, while others help us manage and grow our business. Betterment
Institutional’s support services are generally available on an unsolicited basis (SFG does not have
to request these services) and at no additional charge to SFG. The following is a more detailed
description of Betterment Institutional’s support services:
19
SERVICES THAT BENEFIT THE CLIENT.
Betterment Institutional includes access to a range of investment products, execution of
securities transactions, and custody of client assets through Betterment Securities.
Betterment Securities’ services described in this paragraph generally benefit clients and
their accounts.
SERVICES THAT MAY NOT DIRECTLY BENEFIT CLIENTS.
Betterment Institutional also makes available to SFG other products and services that
benefit SFG but may not directly benefit the client or client accounts. These products and
services assist SFG in managing and administering client accounts, such as software and
technology that may:
• Assist with back-office functions, recordkeeping, and client reporting of our
accounts.
• Provide access to client account data (such as duplicate trade confirmations and
account statements).
• Provide pricing and other market data.
• Assist with back-office functions, recordkeeping, and client reporting.
OUR INTEREST IN BETTERMENT SECURITIES’ SERVICES
The availability of these services from Betterment Institutional benefits SFG because we
do not have to produce or purchase them. In addition, SFG does not have to pay an
additional fee for Betterment Securities’ services, although these services may be
contingent upon SFG committing a certain amount of assets to Betterment Securities for
custody. SFG has an incentive to have clients maintain their accounts with Betterment
Securities based on SFG’s interest in receiving Betterment Institutional’s and Betterment
Securities’ services that benefit our business rather than based on clients’ interest in
receiving the best value in custody services and the most favorable execution of your
transactions. This is a conflict of interest. However, the availability to us of Betterment
Institutional’s and Betterment Securities’ products and services is not based on SFG giving
particular investment advice, such as buying particular securities for its clients. Moreover,
SFG believes that the use of Betterment Securities as custodian and broker-dealer is in
the clients’ best interests and consistent with SFG’s fiduciary duty. SFG’s selection of
Betterment Securities is primarily supported by the scope, quality, and price of services
(described above) rather than Betterment Institutional’s and Betterment Securities’
services that benefit SFG directly.
2. Brokerage for Client Referrals
Sound Financial Group (“SFG”) participates in the Betterment Advisor Network (“BAN”) program
offered by Betterment LLC (“Betterment”), an SEC-registered investment adviser. The BAN
program is designed to match investors seeking financial advisory services with independent
investment advisers who utilize Betterment’s investment platform.
20
As part of the BAN program, Betterment may refer prospective clients to SFG (“BAN Clients”).
For clients who engage SFG through BAN, accounts are typically maintained at Betterment and/or
its affiliated broker-dealer, MTC LDC d/b/a Betterment Securities, which serves as custodian.
SFG’s participation in BAN results in the recommendation of Betterment as custodian for clients
referred through the program. Clients are not obligated to use Betterment as custodian; however,
BAN Clients who choose to work with SFG will generally maintain their accounts at Betterment in
order to access the BAN program structure.
Additional information regarding compensation and related conflicts of interest is disclosed below
under Item 14.
3. Clients Directing Which Broker/Dealer/Custodian to Use
SFG does not trade client’s accounts.
B. Aggregating (Block) Trading for Multiple Client Accounts
From time to time, representatives of SFG may buy or sell securities for themselves at or around
the same time as clients. This may provide an opportunity for representatives of SFG to buy or
sell securities before or after recommending securities to clients, resulting in representatives
profiting off the recommendations they provide to clients. Such transactions may create a conflict
of interest. When similar securities are being bought or sold, Sound Financial Group employees
will transact clients’ transactions before their own.
Item 13: Reviews of Accounts
A. Frequency and Nature of Periodic Reviews and Who Makes Those
Reviews
All financial planning accounts are reviewed upon financial plan creation and plan delivery by
either Paul Adams, CEO, or Cory Shepherd, President. The follow-up review depends on the level
of service as detailed in Item 4. Portfolio management accounts are reviewed at least quarterly
by the CCO or delegate with regard to clients’ respective investment policies and risk tolerance
levels.
B. Factors That Will Trigger a Non-Periodic Review of Client Accounts
Portfolio management reviews may be triggered by material market, economic or political events,
or by changes in client's financial situations (such as retirement, termination of employment,
physical move, or inheritance). With respect to financial plans, SFG's services will generally
conclude upon delivery of the financial plan.
21
C. Content and Frequency of Regular Reports Provided to Clients
For accounts directed by SFG to a third-party adviser or administrator, the client will receive from
the custodian a quarterly report detailing the client’s account, including assets held, asset value,
and fees.
Each financial planning client will receive the financial plan upon completion.
Item 14: Client Referrals and Other Compensation
A. Economic Benefits Provided by Third Parties for Advice Rendered to
Clients (Includes Sales Awards or Other Prizes)
SFG receives compensation from third-party advisers to which it directs clients. Please see Item
5 above. This represents a conflict of interest in using third-party advisers because such
platforms perform services for SFG that would otherwise need to be performed and paid for by
SFG, including securities research, trading, billing and other back-office services. SFG has a
conflict of interest when selecting third-party advisers because different advisers may have
greater or lesser costs charged to SFG. SFG acts in the best interest of the client consistent
with its fiduciary duties.
Charles Schwab & Co., Inc. Advisor Services provides SFG with access to Charles Schwab &
Co., Inc. Advisor Services’ institutional trading and custody services, which are typically not
available to Charles Schwab & Co., Inc. Advisor Services retail investors. Charles Schwab &
Co., Inc. Advisor Services includes brokerage services that are related to the execution of
securities transactions, custody, research, including that in the form of advice, analyses and
reports, and access to mutual funds and other investments that are otherwise generally
available only to institutional investors or would require a significantly higher minimum initial
investment. For SFG client accounts maintained in its custody, Charles Schwab & Co., Inc.
Advisor Services generally does not charge separately for custody services but is compensated
by account holders through commissions or other transaction-related or asset-based fees for
securities trades that are executed through Charles Schwab & Co., Inc. Advisor Services or that
settle into Charles Schwab & Co., Inc. Advisor Services accounts.Charles Schwab & Co., Inc.
Advisor Services also makes available to SFG other products and services that benefit SFG but
may not benefit its clients’ accounts. These benefits may include national, regional or SFG
specific educational events organized and/or sponsored by Charles Schwab & Co., Inc. Advisor
Services. Other potential benefits may include occasional business entertainment of personnel
of SFG by Charles Schwab & Co., Inc. Advisor Services personnel, including meals, invitations
to sporting events, including golf tournaments, and other forms of entertainment, some of which
may accompany educational opportunities. Other of these products and services assist SFG in
managing and administering clients’ accounts. These include software and other technology
(and related technological training) that provide access to client account data (such as trade
confirmations and account statements), facilitate trade execution (and allocation of aggregated
22
trade orders for multiple client accounts, if applicable), provide research, pricing information and
other market data, facilitate payment of SFG’s fees from its clients’ accounts (if applicable), and
assist with back-office training and support functions, recordkeeping and client reporting. Many
of these services generally may be used to service all or some substantial number of SFG’s
accounts. Charles Schwab & Co., Inc. Advisor Services also makes available to SFG other
services intended to help SFG manage and further develop its business enterprise. These
services may include professional compliance, legal and business consulting, publications and
conferences on practice management, information technology, business succession, regulatory
compliance, employee benefits providers, and human capital consultants, insurance and
marketing. In addition, Charles Schwab & Co., Inc. Advisor Services may make available,
arrange and/or pay vendors for these types of services rendered to SFG by independent third
parties. Charles Schwab & Co., Inc. Advisor Services may discount or waive fees it would
otherwise charge for some of these services or pay all or a part of the fees of a third-party
providing these services to SFG. SFG is independently owned and operated and not affiliated
with Charles Schwab & Co., Inc. Advisor Services.
Betterment Advisor Network (BAN) Program
SFG receives client referrals from Betterment through the BAN program. Clients referred to SFG
through BAN are assessed a Betterment platform wrap fee of 0.25% per year (the “BAN Wrap
Fee”) on assets held at Betterment. The BAN Wrap Fee is charged by Betterment and covers
platform services, brokerage, custody, and sub-advisory services provided by Betterment in
connection with maintaining client accounts.
This fee is separate from and in addition to SFG’s advisory fee. The BAN Wrap Fee continues to
be assessed as long as the client maintains assets at Betterment.
If a BAN Client transfers assets from Betterment to another custodian, SFG is required to pay
Betterment a one-time Program Transfer-Out Fee equal to 3.00% of the assets transferred. This
fee is paid by SFG and is not charged directly to the client.
This arrangement creates a conflict of interest because SFG has a financial incentive to
recommend that BAN Clients maintain their assets at Betterment rather than transferring to
another custodian, in order to avoid incurring the 3.00% Program Transfer-Out Fee.
SFG seeks to mitigate this conflict by:
• Disclosing the nature of this arrangement and related fees,
• Recommending custodians based on the client’s best interest, considering factors such
as services, platform capabilities, costs, and support, and
• Periodically reviewing custodial relationships to ensure continued alignment with client
needs.
Clients are encouraged to discuss any questions regarding custodial arrangements or associated
fees with their advisory team.
23
COUNT Affiliate Program
Sound Financial Group participates in an affiliate program with COUNT, an AI-based accounting
software provider. If a client uses our referral link and subscribes to COUNT, we receive 20% of
the client’s Base Subscription Fee for as long as the subscription remains active. COUNT Partner
Program Terms
This arrangement creates a conflict of interest because SFG has a financial incentive to
recommend clients to work with CPAs we know to have a COUNT subscription through our referral
program, in order to receive ongoing referral compensation. Clients are not required to use
COUNT or any particular CPA who uses COUNT, and may choose any accounting solution they
prefer. We only recommend CPAs to clients when we believe it may be appropriate based on the
client’s circumstances and consistent with our fiduciary duty.
B. Compensation to Non – Advisory Personnel for Client Referrals
SFG does not directly or indirectly compensate any person who is not advisory personnel for
client referrals.
Item 15: Custody
When it deducts fees directly from client accounts at a selected custodian, SFG will be deemed
to have limited custody of client’s assets and must have written authorization from the client to do
so. Clients will receive all account statements and billing invoices that are required in each
jurisdiction, and they should carefully review those statements for accuracy.
Item 16: Investment Discretion
SFG will have discretionary authority to retain and discharge third-party investment advisers
without the need to obtain client permission before each decision regarding use of a given third-
party adviser. Clients will execute a limited power of attorney to evidence SFG’s discretionary
authority over third-party investment advisers.
The third-party investment advisers will also typically have discretion to manages the client’s
account and makes investment decisions without consultation with the client as to what securities
to buy or sell, when the securities are to be bought or sold for the account, the total amount of the
securities to be bought/sold, or the price per share. In some instances, this discretionary authority
in making these determinations may be limited by conditions imposed by a client (in investment
guidelines or client instructions otherwise provided).
24
Item 17: Voting Client Securities (Proxy Voting)
SFG will not ask for, nor accept voting authority for client securities. Clients will receive proxies
directly from the issuer of the security or the custodian. Clients should direct all proxy questions
to the issuer of the security.
Item 18: Financial Information
A. Balance Sheet
SFG neither requires nor solicits prepayment of more than $1200 in fees per client, six months or
more in advance, and therefore is not required to include a balance sheet with this brochure.
B. Financial Conditions Reasonably Likely to Impair Ability to Meet
Contractual Commitments to Clients
Neither SFG nor its management has any financial condition that is likely to reasonably impair
SFG’s ability to meet contractual commitments to clients.
C. Bankruptcy Petitions in Previous Ten Years
SFG has not been the subject of a bankruptcy petition.
25
This brochure supplement provides information about Cory Shepherd that supplements the
Sound Financial, LLC. brochure. You should have received a copy of that brochure. Please
contact Cory Shepherd if you did not receive Sound Financial, LLC.’s brochure or if you have
any questions about the contents of this supplement.
Additional information about Cory Shepherd is also available on the SEC’s website at
www.adviserinfo.sec.gov.
Sound Financial, LLC
Form ADV Part 2B – Individual Disclosure Brochure
for
Cory Shepherd
Personal CRD Number: 5628922
Investment Adviser Representative
Sound Financial, LLC.
6131 92nd Ave NE
Lake Stevens, WA 98258
(425) 332-6568 ext.706
www.sfgway.com
Cory_Shepherd@sfgwa.com
26
Item 2: Educational Background and Business Experience
Name:
Cory Shepherd
Born: 1985
Educational Background and Professional Designations:
Education:
BA Business, Seattle Pacific University – 2008
Designations:
CFP® - Certified Financial Planner
The CERTIFIED FINANCIAL PLANNER™, CFP® and federally registered CFP (with flame
design) marks (collectively, the “CFP® marks”) are professional certification marks granted in the
United States by Certified Financial Planner Board of Standards, Inc. (“CFP Board”).
The CFP® certification is a voluntary certification; no federal or state law or regulation requires
financial planners to hold CFP® certification. It is recognized in the United States and a number
of other countries for its (1) high standard of professional education; (2) stringent code of conduct
and standards of practice; and (3) ethical requirements that govern professional engagements
with clients.
To attain the right to use the CFP® marks, an individual must satisfactorily fulfill the following
requirements:
• Education – Complete an advanced college-level course of study addressing the financial
planning subject areas that CFP Board’s studies have determined as necessary for the
competent and professional delivery of financial planning services, and attain a bachelor’s
degree from a regionally accredited United States college or university (or its equivalent
from a foreign university). CFP Board’s financial planning subject areas include insurance
planning and risk management, employee benefits planning, investment planning, income
tax planning, retirement planning, and estate planning;
• Examination – Pass the comprehensive CFP® Certification Examination. The examination
includes case studies and client scenarios designed to test one’s ability to correctly
diagnose financial planning issues and apply one’s knowledge of financial planning to real
world circumstances;
• Experience – Complete at least three years of full-time financial planning-related
experience (or the equivalent, measured as 2,000 hours per year); and
• Ethics – Agree to be bound by CFP Board’s Standards of Professional Conduct, a set of
documents outlining the ethical and practice standards for CFP® professionals.
27
Individuals who become certified must complete the following ongoing education and ethics
requirements in order to maintain the right to continue to use the CFP® marks:
• Continuing Education – Complete 30 hours of continuing education hours every two years,
including two hours on the Code of Ethics and other parts of the Standards of Professional
Conduct, to maintain competence and keep up with developments in the financial planning
field; and
• Ethics – Renew an agreement to be bound by the Standards of Professional Conduct. The
Standards prominently require that CFP® professionals provide financial planning
services at a fiduciary standard of care. This means CFP® professionals must provide
financial planning services in the best interests of their clients.
CFP® professionals who fail to comply with the above standards and requirements may be
subject to CFP Board’s enforcement process, which could result in suspension or permanent
revocation of their CFP® certification.
ChFC®- Chartered Financial Consultant®
ChFC® MINIMUM QUALIFICATIONS:
• Bachelor’s degree or its equivalent, in any discipline, from an accredited university, this
qualifies as one year of business experience.
• Three years of full-time business experience is required; this three-year period must be
within the five years preceding the date of the award (part-time qualifying business
experience is also credited toward the three-year requirement with 2,000 hours
representing the equivalent of one year full-time experience).
• Must fulfill the ChFC® seven course curriculum, as well as two additional elective courses.
• Pass the exams for all required and elective courses.
• Pass a background check and candidate fitness standards test. You must reveal any
criminal history, pending litigation or ethical violations. The CFP board verifies all
employment history, qualifications, and disciplinary
issues via FINRA's Central
Registration Depository.
Business Background:
10/2021 - Present
Managing Member
Lantern Tree Media Development Group, LLC
04/2018 - Present
President & CCO
Sound Financial, LLC.
06/2017 - Present
Insurance Agent
Sound Financial, LLC.
10/2012- 04/2018
Registered Representative
Park Avenue Securities LLC
04/2013 - 04/2018
Investment Adviser Representative
28
Park Avenue Securities LLC
05/2009 - 08/2012
Financial Planner
MetLife Financial Planning Division
06/2007 - 12/2008
Paraplanner
Bowman Price
Item 3: Disciplinary Information
There are no legal or disciplinary events that are material to a client’s or prospective client’s
evaluation of this advisory business.
Item 4: Other Business Activities
Cory Shepherd is a licensed insurance agent and will offer clients advice or products from those
activities. Cory Shepherd is an author and maintains www.discoveryourpowers.com, a website
listing books available for sale on Amazon and other sites.
Clients should be aware that these services pay a commission or other compensation and involve
a conflict of interest, as commissionable products conflict with the fiduciary duties of a registered
investment adviser. Sound Financial, LLC. always acts in the best interest of the client, including
the sale of commissionable products to advisory clients. Clients always have the right to decide
whether or not to utilize the services of Sound Financial, LLC. representative in such an
individual’s outside capacities. Cory Shepherd spends up to 10 hours per week on these outside
business activities.
Item 5: Additional Compensation
Cory Shepherd does not receive any economic benefit from any person, company, or
organization, other than Sound Financial, LLC in exchange for providing clients advisory services
through Sound Financial, LLC.
Item 6: Supervision
As the Chief Compliance Officer of Sound Financial, LLC., Cory Shepherd supervises all
compliance matters of the firm. Cory Shepherd adheres to applicable regulatory requirements,
together with all policies and procedures outlined in the firm’s code of ethics and compliance
manual. Mr. Shepherd’s contact information is on the cover page of this disclosure document.
Cory Shepherd works closely with the Chief Executive Officer, Paul Adams, Mr. Adams’ phone
number is (425) 786-4238.
29
This brochure supplement provides information about Paul Adams that supplements the Sound
Financial, LLC. brochure. You should have received a copy of that brochure. Please contact
Paul Adams if you did not receive Sound Financial, LLC.’s brochure or if you have any questions
about the contents of this supplement.
Additional information about Paul Adams is also available on the SEC’s website at
www.adviserinfo.sec.gov.
Sound Financial, LLC
Form ADV Part 2B – Individual Disclosure Brochure
for
Paul Adams
Personal CRD Number: 3077936
Investment Adviser Representative
Sound Financial, LLC.
6131 92nd Ave NE
Lake Stevens, WA 98258
(425) 786-4238
www.sfgway.com
Paul_Adams@sfgwa.com
30
Item 2: Educational Background and Business Experience
Name:
Paul Adams
Born: 1978
Educational Background and Professional Designations:
Education:
Paul Adams has not received any higher education degrees after high school.
Business Background:
04/2018 - Present
CEO
Sound Financial, LLC.
06/2017 - Present
Insurance Agent
Sound Financial, LLC.
10/1999 - 04/2018
Registered Representative
Park Avenue Securities, LLC.
05/2004 - 04/2018
Investment Adviser Representative
Park Avenue Securities LLC
Item 3: Disciplinary Information
There are no legal or disciplinary events that are material to a client’s or prospective client’s
evaluation of this advisory business.
Item 4: Other Business Activities
Paul Adams is a licensed insurance agent and will offer clients advice or products from those
activities. Paul Adams operates a lifestyle business with his wife that provides coaching and
money mindsets called MomentsOfWealth.com; he receives some coaching revenue, and he is
working toward sponsorship.
Clients should be aware that these services pay a commission or other compensation and involve
a conflict of interest, as commissionable products conflict with the fiduciary duties of a registered
investment adviser. Sound Financial, LLC. always acts in the best interest of the client, including
the sale of commissionable products to advisory clients. Clients always have the right to decide
whether or not to utilize the services of Sound Financial, LLC. Paul Adams spends up to 10 hours
per week on these outside business activities.
31
Paul Adams teaches financial stewardship at his church. He teaches a four week class on
budgeting, giving and putting God first in your finances. He discloses to the audience that he is
not offering investment advice or soliciting anyone to enter into a financial advising relationship
with Sound Financial, LLC.
Paul Adams is the co-author of Your Business Your Wealth.
Item 5: Additional Compensation
Paul Adams does not receive any economic benefit from any person, company, or organization,
other than Sound Financial, LLC in exchange for providing clients advisory services through
Sound Financial, LLC.
Item 6: Supervision
Paul Adams works closely with the Chief Compliance Officer, Cory Shepherd. Mr. Shepherd’s
phone number is (425) 332-6568 ext.706. Paul Adams adheres to applicable regulations
regarding the activities of an Investment Adviser Representative, together with all policies and
procedures outlined in the firm’s code of ethics and compliance manual.
32
This brochure supplement provides information about Maranda Blackwell that supplements the
Sound Financial, LLC. brochure. You should have received a copy of that brochure. Please
contact Maranda Blackwell if you did not receive Sound Financial, LLC.’s brochure or if you
have any questions about the contents of this supplement.
Additional information about Maranda Blackwell is also available on the SEC’s website at
www.adviserinfo.sec.gov.
Sound Financial, LLC
Form ADV Part 2B – Individual Disclosure Brochure
for
Maranda Blackwell
Personal CRD Number: 6628139
Investment Adviser Representative
Sound Financial, LLC.
6131 92nd Ave NE
Lake Stevens, WA 98258
(425) 332-6568 ext. 700
www.sfgway.com
Maranda_Blackwell@sfgway.com
33
Item 2: Educational Background and Business Experience
Name:
Maranda Blackwell Born: 1989
Educational Background and Professional Designations:
Education:
Associates of Arts Marketing Management, Bellevue College – 2015
Business Background:
01/2020 - Present
Investment Adviser Representative
Sound Financial, LLC.
03/2016 - Present
Client Relations
Sound Financial LLC.
10/2015 - 12/2015
Jr. Project Coordinator
Synsor Corporation
06/2015 - 10/2015
Marketing Coordinator
Intellian Technologies
01/2013 - 06/2015
N/A
College, Full time student
10/2012 - 12/2012
HR Assistant
ADP - Cobalt (Now CDK Global)
03/2012 - 10/2012
N/A
Homemaker, stay at home mom
10/2011 - 03/2012
Executive Assistant
Radiant Global Logistics
01/2010 - 10/2011
N/A
Homemaker, new stay at home mom
10/2008 - 01/2010
Receptionist
Microsoft Corporation
34
Item 3: Disciplinary Information
There are no legal or disciplinary events that are material to a client’s or prospective client’s
evaluation of this advisory business.
Item 4: Other Business Activities
Maranda Blackwell is not engaged in any investment-related business or occupation (other than
this advisory firm).
Item 5: Additional Compensation
Maranda Blackwell does not receive any economic benefit from any person, company, or
organization, other than Sound Financial, LLC in exchange for providing clients advisory services
through Sound Financial, LLC.
Item 6: Supervision
As a representative of Sound Financial, LLC., Maranda Blackwell is supervised by Cory
Shepherd, the firm's Chief Compliance Officer. Cory Shepherd is responsible for ensuring that
Maranda Blackwell adheres to all required regulations regarding the activities of an Investment
Adviser Representative, as well as all policies and procedures outlined in the firm’s Code of Ethics
and compliance manual. The phone number for Cory Shepherd is (425) 332-6568 ext.706.
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This brochure supplement provides information about Elijah Fowler that supplements the
Sound Financial, LLC. brochure. You should have received a copy of that brochure. Please
contact Elijah Fowler if you did not receive Sound Financial, LLC.’s brochure or if you have any
questions about the contents of this supplement.
Additional information about Elijah Fowler is also available on the SEC’s website at
www.adviserinfo.sec.gov.
Sound Financial, LLC
Form ADV Part 2B – Individual Disclosure Brochure
For
Elijah Fowler
Personal CRD Number: 6945769
Investment Adviser Representative
Sound Financial, LLC.
6131 92nd Ave NE
Lake Stevens, WA 98258
(425) 332-6568 ext. 705
www.sfgway.com
Elijah_Fowler@sfgway.com
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Item 2: Educational Background and Business Experience
Name:
Elijah Fowler
Born: 1996
Educational Background and Professional Designations:
Education:
Bachelor of Business Administration, University of Nebraska at Omaha – 2019
Business Background:
11/2023 – Present
Investment Adviser Representative
Sound Financial, LLC.
10/2021 – 11/2023
Investment Administrative Assistant
Verity Credit Union
05/2021 – 10/2021
Investment Administrative Assistant
Member Consultant
07/2020 – 04/2021
Coordinator
Christian Heritage Children’s Home
08/2019 – 07/2020
Impact Resident
Brookside Church
05/2018 – 08/2019
Rep Relations Specialist
Securities America Inc.
Item 3: Disciplinary Information
There are no legal or disciplinary events that are material to a client’s or prospective client’s
evaluation of this advisory business.
Item 4: Other Business Activities
Elijah Fowler is a licensed insurance agent and will offer clients advice or products from those
activities. Clients should be aware that these services pay a commission or other compensation
and involve a conflict of interest, as commissionable products conflict with the fiduciary duties of
a registered investment adviser. Sound Financial, LLC. always acts in the best interest of the
client, including the sale of commissionable products to advisory clients. Clients always have the
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right to decide whether or not to utilize the services of Sound Financial, LLC. Elijah Fowler spends
up to 10 hours per week on these outside business activities.
Item 5: Additional Compensation
Elijah Fowler does not receive any economic benefit from any person, company, or organization,
other than Sound Financial, LLC in exchange for providing clients advisory services through
Sound Financial, LLC.
Item 6: Supervision
As a representative of Sound Financial, LLC, Elijah Fowler is supervised by Paul Adams, the
firm's Chief Executive Officer. Paul Adams is responsible for ensuring that Elijah Fowler adheres
to all required regulations regarding the activities of an Investment Adviser Representative, as
well as all policies and procedures outlined in the firm’s Code of Ethics and compliance manual.
The phone number for Paul Adams is (425) 786-4238.
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