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LOGO GOES HERE
Southern Financial Group, LLC
700 Corporate Parkway
Birmingham, AL 35242
Telephone: 205-383-1415
Facsimile: 205-383-1416
www.thesouthernfinancialgroup.com
February 26, 2026
FORM ADV PART 2A
BROCHURE
This brochure provides information about the qualifications and business practices of Southern
Financial Group, LLC. If you have any questions about the contents of this brochure, contact us at 205-
383-1415. The information in this brochure has not been approved or verified by the United States
Securities and Exchange Commission or by any state securities authority.
Additional information about Southern Financial Group, LLC is available on the SEC's website at
www.adviserinfo.sec.gov.
Southern Financial Group, LLC is a registered investment adviser. Registration with the United States
Securities and Exchange Commission or any state securities authority does not imply a certain level of
skill or training.
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Item 2 Material Changes
Form ADV Part 2 requires registered investment advisers to amend their brochure when information
becomes materially inaccurate. If there are any material changes to an adviser's disclosure brochure,
the adviser is required to notify you and provide you with a description of the material changes.
Since the filing of our last annual update amendment dated March 12, 2025, we have no material
changes to report.
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Item 3 Table Of Contents
Item 1 Cover Page
Item 2 Material Changes
Item 3 Table Of Contents
Item 4 Advisory Business
Item 5 Fees and Compensation
Item 6 Performance-Based Fees and Side-By-Side Management
Item 7 Types of Clients
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
Item 9 Disciplinary Information
Item 10 Other Financial Industry Activities and Affiliations
Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
Item 12 Brokerage Practices
Item 13 Review of Accounts
Item 14 Client Referrals and Other Compensation
Item 15 Custody
Item 16 Investment Discretion
Item 17 Voting Client Securities
Item 18 Financial Information
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Item 4 Advisory Business
General Information
Southern Financial Group, LLC ("Southern Financial Group") was formed in 2006, and provides
portfolio management, financial planning, consulting, income tax preparation, and estate settlement
services to its clients.
C. Todd Holder and David F. Painter are the principal owners of Southern Financial Group. Please see
Brochure Supplements, Exhibit A, for more information on these principal owners and other
individuals who formulate investment advice and have direct contact with clients, or have discretionary
authority over client accounts.
SERVICES PROVIDED
Individual Portfolio Management
Our firm provides continuous advice to a client regarding the investment of client funds based on the
individual needs of the client. Through personal discussions in which goals and objectives based on a
client's particular circumstances are established, we develop a client's personal investment policy and
create and manage a portfolio based on that policy. During our data-gathering process, we determine
the client's individual objectives, time horizons, risk tolerance, and liquidity needs. As appropriate, we
also review and discuss a client's prior investment history, as well as family composition and
background.
We manage these advisory accounts on a discretionary basis. Account supervision is guided by the
client's stated objectives (i.e., maximum capital appreciation, growth, income, or growth and income),
as well as tax considerations.
Clients may impose reasonable restrictions on investing in certain investments, types of investments,
or industry sectors.
Our investment recommendations are not limited to any specific products or services offered by a
broker-dealer or insurance company and will generally include advice regarding the following:
• Exchange-listed securities
• Securities traded over-the-counter
• Foreign issuers
• Warrants
• Corporate debt securities (other than commercial paper)
• Commercial paper
• Certificates of deposit
• Municipal securities
• Variable life insurance
• Variable annuities
• Mutual fund shares
• United States governmental securities
• Other
Because some types of investments involve certain additional degrees of risk, they will only be
implemented/recommended when consistent with the client's stated investment objectives, tolerance
for risk, liquidity and suitability.
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The majority of Portfolio Management clients elect to receive various written reports. These reports
may include cost basis reporting, purchases and sales, income and expenses reporting, as well as
performance reporting. We periodically discuss the types of reports preferred by each client. Reports
are typically provided during client meetings and at other times SFG feels it beneficial to a client.
Clients may also request additional reports at any time. There is a nominal fee for reporting; please
see Item 5 – Fees and Compensation.
Financial Planning
We provide financial planning services. Financial planning is a comprehensive evaluation of a client's
current and future financial state by using currently known variables to predict future cash flows, asset
values and withdrawal plans. Through the financial planning process, all questions, information and
analysis are considered as they impact and are impacted by the entire financial and life situation of the
client. Clients requesting this service receive a written report which provides the client with a detailed
financial plan designed to assist the client in achieving his or her financial goals and objectives.
In general, the financial plan can address any or all of the following areas:
• PERSONAL: We review family records, budgeting, personal liability, estate information and
financial goals.
• TAX & CASH FLOW: We analyze the client's income tax and spending and planning for past,
•
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current and future years; then illustrate the impact of various investments on the client's current
income tax and future tax liability.
INVESTMENTS: We analyze investment alternatives and their effect on the client's portfolio.
INSURANCE: When requested we review existing policies to ensure proper coverage for life,
health, disability, long-term care, liability, home and automobile.
• RETIREMENT: We analyze current strategies and investment plans to help the client achieve
his or her retirement goals.
• ESTATE: We assist the client in developing long-term strategies, including as appropriate, living
trusts, wills, review of estate tax, powers of attorney, etc. We gather required information
through in-depth personal interviews. Information gathered includes the client's current financial
status, tax status, future goals, returns objectives and attitudes towards risk. We carefully
review documents supplied by the client, including a questionnaire completed by the client, and
prepare a written report. Should the client choose to implement the recommendations contained
in the plan we will assist them, however, implementation of financial plan recommendations is
entirely at the client's discretion.
We also provide general advice on topics that may include tax and budgetary planning, estate planning
and business planning.
Typically the financial plan is presented to the client promptly, provided that all information needed to
prepare the financial plan has been provided.
Consulting, Income Tax Preparation, Estate Settlement Services
Clients can also receive general advice and services on a more focused basis. This may include
advice on only an isolated area(s) of concern such as income tax preparation, estate settlement
issues, or any other specific topic. These services will be offered on a case by case basis.
IRA Rollover Recommendations
Effective December 20, 2021 (or such later date as the US Department of Labor ("DOL") Field
Assistance Bulletin 2018-02 ceases to be in effect), for purposes of complying with the DOL's
Prohibited Transaction Exemption 2020-02 ("PTE 2020-02") where applicable, we are providing the
following acknowledgment to you.
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When we provide investment advice to you regarding your retirement plan account or individual
retirement account, we are fiduciaries within the meaning of Title I of the Employee Retirement Income
Security Act and/or the Internal Revenue Code, as applicable, which are laws governing retirement
accounts. The way we make money creates some conflicts with your interests, so we operate under a
special rule that requires us to act in your best interest and not put our interest ahead of yours. Under
this special rule's provisions, we must:
• Meet a professional standard of care when making investment recommendations (give prudent
advice);
• Never put our financial interests ahead of yours when making recommendations (give loyal
advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in your best
interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
We benefit financially from the rollover of your assets from a retirement account to an account that we
manage or provide investment advice, because the assets increase our assets under management
and, in turn, our advisory fees. As a fiduciary, we only recommend a rollover when we believe it is in
your best interest.
Assets Under Management
As of December 31, 2025, we provide continuous management services for $1,050,139,365 in client
assets on a discretionary basis.
Item 5 Fees and Compensation
Portfolio Management Fees
The annualized fee for portfolio management services will be charged as a percentage of assets under
management, according to the following schedule:
Assets Under Management Annual Fee
First $500,000
Next $500,000
Next $1,000,000
Above $2,000,000
1.00%
0.85%
0.75%
0.50%
Our fees are billed quarterly, in advance, at the beginning of each calendar quarter based upon the
value (market value or fair market value in the absence of market value), of the client's account at the
end of the previous quarter. Clients may make additions to the account at any time. Additional assets
received into the account will be charged a pro rata fee based upon the number of days remaining in
the quarter at the time of the deposit. No fee adjustments will be made for partial withdrawals, nor for
account appreciation or depreciation within a billing period. Fees will be debited from the account in
accordance with the client authorization in the Investment Advisory Agreement.
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A minimum account size of $50,000 of assets under management and a minimum quarterly fee of $75
per account is required for this service. A setup fee of $1,000 will be charged per account, but waived
provided the account remains active for one entire year. These items may be negotiable under certain
circumstances. Southern Financial Group may group certain related client accounts for the purposes of
achieving the minimum account size and determining the annualized fee.
Limited Negotiability of Advisory Fees: Although Southern Financial Group has established the
aforementioned fee schedule(s), we retain the discretion to negotiate alternative fees on a client-by-
client basis. Client facts, circumstances and needs will be considered in determining the fee schedule.
These include the complexity of the client, assets to be placed under management, anticipated future
additional assets; related accounts; portfolio style, account composition, reports, among other factors.
The specific annual fee schedule will be identified in the contract between the adviser and each client.
Discounts, not generally available to our advisory clients, may be offered to family members and
friends of associated persons of our firm.
Financial Planning Fees
Southern Financial Group financial planning fees will be determined based on the nature of the
services being provided and the complexity of each client's circumstances. All fees are agreed upon
prior to entering into a contract with any client.
Our financial planning fees are calculated and charged on an hourly basis, ranging from $50 to $200
per hour. Although the length of time it will take to provide a Financial Plan will depend on each client's
personal situation, we will provide an estimate for the total hours at the start of the advisory
relationship. There is a minimum fee of $1,000 for this service.
These fees may be waived for clients who choose to use the firm's portfolio management services or
other services provided by the firms associated persons in their capacities as registered
representatives or insurance agents.
Consulting, Income Tax Preparation, Estate Settlement Services Fees
Southern Financial Group's fee for these services will be determined based on the nature of the
services being provided and the complexity of each client's circumstances. All fees are agreed upon
prior to entering into a contract with any client.
These fees are calculated and charged on an hourly basis, ranging from $50 to $200 per hour. Clients
are provided an invoice at the time the services are rendered. Clients have the option of paying the
invoice directly or having the fees deducted from their brokerage account(s).
Other Compensation
Transaction-based accounts: Persons providing investment advice on behalf of our firm are
registered representatives of Osaic Wealth, Inc. ("Osaic") (FINRA and SIPC member, and registered
broker-dealer) and are licensed as insurance agents with various insurance companies. As such, they
are entitled to receive commissions or other remuneration on the sale of insurance as well as other
products. In their capacity as registered representatives of Osaic, they may earn commissions and/or
compensation in connection with the purchase and sale of securities or other investment products,
including asset-based sales charges, service fees or 12b-1 fees, for the sale or holding, of mutual
funds. Compensation earned by these persons in their capacities as Registered Persons is separate
and in addition to our advisory fees. They do not earn commissions on the sale of securities or
investment products recommended or purchased in advisory accounts through our firm. This practice
presents a conflict of interest because persons providing investment advice to advisory clients on
behalf of our firm who are Registered Persons have an incentive to recommend investment products
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based on the compensation received rather than solely based on your needs. Persons providing
investment advice to advisory clients on behalf of our firm can select or recommend, and in many
instances will select or recommend, mutual fund investments in share classes that pay 12b-1 fees
when clients are eligible to purchase share classes of the same funds that do not pay such fees and
are less expensive. This presents a conflict of interest. You are under no obligation, contractually or
otherwise, to purchase securities products through any person affiliated with our firm who receives
compensation described above. However, when purchasing these securities and investment products
away from our firm, you will not receive the benefit of the advice and other services we provide. Please
refer to Item 10 (Other Financial Industry Activities and Affiliations) of this Disclosure Brochure.
As a result of this relationship, Osaic may have access to certain confidential information (e.g.,
financial information, investment objectives, transactions, and holdings) about Southern Financial
Group clients, even if the client does not establish any account through Osaic. If you would like a copy
of Osaic's privacy notice, please contact David Painter.
Persons providing investment advice on behalf of our firm are licensed as independent insurance
agents. These persons will earn commission-based compensation for selling insurance products,
including insurance products they sell to you. Insurance commissions earned by these persons are
separate and in addition to our advisory fees. This practice presents a conflict of interest because
persons providing investment advice on behalf of our firm who are insurance agents have an incentive
to recommend insurance products to you for the purpose of generating commissions rather than solely
based on your needs. You are under no obligation, contractually or otherwise, to purchase insurance
products through any person affiliated with our firm.
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GENERAL INFORMATION
Termination of the Advisory Relationship: A client agreement may be canceled at any time, by
either party, for any reason upon receipt of 24 hours written notice. As disclosed above, certain fees
are paid in advance of services provided. Upon termination of any account, any prepaid, unearned
fees will be promptly refunded. In calculating a client's reimbursement of fees, we will pro rate the
reimbursement according to the number of days remaining in the billing period. Such fee refunds are
subject to collection of SFG's $75 per account minimum quarterly fee plus a $25 per account
termination fee.
Mutual Fund Fees: Fees paid to Southern Financial Group for investment advisory services are
separate and distinct from the fees and expenses charged by mutual funds and/or ETFs to their
shareholders. These fees and expenses are described in each fund's prospectus. These fees will
generally include a management fee, other fund expenses, and a possible distribution (12b-1) fee. If
the fund also imposes sales charges, a client may pay an initial or deferred sales charge. A client could
invest in a mutual fund directly, without our services. In that case, the client would not receive the
services provided by our firm which are designed, among other things, to assist the client in
determining which mutual fund or funds are most appropriate to each client's financial condition and
objectives. Accordingly, the client should review both the fees charged by the funds and our fees to
fully understand the total amount of fees to be paid by the client and to thereby evaluate the advisory
services being provided.
Additional Fees and Expenses: In addition to our advisory fees, clients are also responsible for the
fees and expenses charged by custodians and imposed by broker dealers, including, but not limited to,
any transaction charges imposed by a broker dealer with which an independent investment manager
effects transactions for the client's account(s). Refer to the "Brokerage Practices" section (Item 12) of
this Form ADV for more information.
Additional Portfolio Recordkeeping Fees Clients will be charged a nominal quarterly reporting fee to
cover the cost of portfolio management software used to produce the reports. This software allows the
performance, cost basis, and other records pertaining to a client's portfolio to be available upon
request by the client. Portfolio management software fees generally range from $8.50 to $8.75 per
client account per quarter, and vary based on the total number of SFG accounts utilizing the software.
Fees are debited from the client's brokerage account.
Grandfathering of Minimum Account Requirements: Pre-existing advisory clients are subject to
Southern Financial Group's minimum account requirements and advisory fees in effect at the time the
client entered into the advisory relationship. Therefore, our firm's minimum account requirements will
differ among clients.
ERISA Accounts: Southern Financial Group may be deemed to be a fiduciary to advisory clients that
are employee benefit plans or individual retirement accounts (IRAs) pursuant to the Employee
Retirement Income and Securities Act ("ERISA"). As such, our firm is subject to specific duties and
obligations under ERISA and the Internal Revenue Code that include among other things, restrictions
concerning certain forms of compensation. To avoid engaging in prohibited transactions, Southern
Financial Group may only charge fees for investment advice about products for which our firm and/or
our related persons do not receive any commissions or 12b-1 fees.
With respect to any account for which Southern Financial Group meets the definition of a fiduciary
under Department of Labor rules, Southern Financial Group acknowledges that both Southern
Financial Group and its Related Persons are acting as fiduciaries. Additional disclosure may be found
elsewhere in this Brochure or in the written agreement between Southern Financial Group and Client.
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Item 6 Performance-Based Fees and Side-By-Side Management
Southern Financial Group does not have any performance-based fee arrangements. "Side-by-Side
Management" refers to a situation in which the same firm manages accounts that are billed based on a
percentage of assets under management and at the same time manages other accounts for which fees
are assessed on a performance fee basis. Because Southern Financial Group has no performance-
based fee accounts, it has no side-by-side management.
Item 7 Types of Clients
Southern Financial Group serves individuals, high net worth individuals, corporations, and other
businesses. As previously disclosed in Item 5, Fees and Compensation, our firm has established
certain initial minimum account requirements, based on the nature of the service(s) being provided. For
a more detailed understanding of those requirements, please review the disclosures provided in each
applicable service.
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis
Asset Allocation. Rather than focusing primarily on investment selection, we attempt to identify an
appropriate ratio of securities, fixed income, and cash suitable to the client's investment goals and risk
tolerance.
A risk of asset allocation is that the client may not participate in sharp increases in a particular security,
industry or market sector. Another risk is that the ratio of securities, fixed income, and cash will change
over time due to stock and market movements and, if not corrected, will no longer be appropriate for
the client's goals. For this reason, we will rebalance the portfolios as dictated by changes in economic
conditions.
Investment Strategies
Southern Financial Group's strategic approach is to invest each portfolio in accordance with the Plan
that has been developed specifically for each client. This means that the following strategies may be
used in varying combinations over time for a given client, depending upon the client's individual
circumstances.
Long-term purchases. We purchase investments with the idea of holding them in the client's account
for a year or longer. Typically we employ this strategy when we want exposure to a particular asset
class over time.
Short-term purchases. When utilizing this strategy, we purchase investments with the idea of selling
them within a relatively short time (typically a year or less). We do this in an attempt to take advantage
of conditions that we believe will soon result in a positive price swing in the investments we purchase.
Trading. Although not common, upon client request we may purchase investments with the idea of
selling them very quickly (typically within 30 days or less). We do this in an attempt to take advantage
of potential brief price swings.
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Margin transactions. Although not common, upon client request we will purchase investments for
your portfolio with money borrowed from your brokerage account. This allows you to purchase more
investments than you would be able to with your available cash, and allows us to purchase
investments without selling other current holdings.
Risk of Loss
While Southern Financial Group seeks to diversify clients' investment portfolios across various asset
classes consistent with their Investment Plans in an effort to reduce risk of loss, all investment
portfolios are subject to risks. Accordingly, there can be no assurance that client investment portfolios
will be able to fully meet their investment objectives and goals, or that investments will not lose
money.
Below is a description of several of the principal risks that client investment portfolios face.
Management Risks. While Southern Financial Group manages client investment portfolios based on
Southern Financial Group's experience, research and proprietary methods, the value of client
investment portfolios will change daily based on the performance of the underlying securities in which
they are invested. Accordingly, client investment portfolios are subject to the risk that Southern
Financial Group or a Manager allocates assets to asset classes that are adversely affected by
unanticipated market movements, and the risk that Southern Financial Group's specific investment
choices could underperform their relevant indexes.
Risks of Investments in Mutual Funds, ETFs and Other Investment Pools. As described above,
Southern Financial Group may invest client portfolios in mutual funds, ETFs and other investment
pools ("pooled investment funds"). Investments in pooled investment funds are generally less risky
than investing in individual securities because of their diversified portfolios; however, these
investments are still subject to risks associated with the markets in which they invest. In addition,
pooled investment funds' success will be related to the skills of their particular managers and their
performance in managing their funds. Pooled investment funds are also subject to risks due to
regulatory restrictions applicable to registered investment companies under the Investment Company
Act of 1940.
Equity Market Risks. Southern Financial Group will generally invest portions of client assets directly
into equity investments, primarily stocks, or into pooled investment funds that invest in the stock
market. As noted above, while pooled investments have diversified portfolios that may make them less
risky than investments in individual securities, funds that invest in stocks and other equity securities
are nevertheless subject to the risks of the stock market. These risks include, without limitation, the
risks that stock values will decline due to daily fluctuations in the markets, and that stock values will
decline over longer periods (e.g., bear markets) due to general market declines in the stock prices for
all companies, regardless of any individual security's prospects.
Fixed Income Risks. Southern Financial Group may invest portions of client assets directly into fixed
income instruments, such as bonds and notes, or may invest in pooled investment funds that invest in
bonds and notes. While investing in fixed income instruments, either directly or through pooled
investment funds, is generally less volatile than investing in stock (equity) markets, fixed income
investments nevertheless are subject to risks. These risks include, without limitation, interest rate risks
(risks that changes in interest rates will devalue the investments), credit risks (risks of default by
borrowers), or maturity risk (risks that bonds or notes will change value from the time of issuance to
maturity).
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Foreign Securities Risks. Southern Financial Group may invest portions of client assets into pooled
investment funds that invest internationally. While foreign investments are important to the
diversification of client investment portfolios, they carry risks that may be different from U.S.
investments. For example, foreign investments may not be subject to uniform audit, financial reporting
or disclosure standards, practices or requirements comparable to those found in the U.S. Foreign
investments are also subject to foreign withholding taxes and the risk of adverse changes in
investment or exchange control regulations. Finally, foreign investments may involve currency risk,
which is the risk that the value of the foreign security will decrease due to changes in the relative value
of the U.S. dollar and the security's underlying foreign currency.
Item 9 Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any legal or
disciplinary events that would be material to a client's evaluation of Southern Financial Group or the
integrity of Southern Financial Group's management. Southern Financial Group has no disciplinary
events to report.
Item 10 Other Financial Industry Activities and Affiliations
Persons of Southern Financial Group are also Registered Representatives of Osaic Wealth, Inc.
("Osaic"), a FINRA and SIPC member, and registered broker/dealer. Osaic is a broker-dealer that is
independently owned and operated and is not affiliated with Southern Financial Group. In their
separate capacity as a registered representative, such Investment Advisor Representatives
may receive commission-based compensation in connection with the purchase and sale of securities,
including 12b-1 fees for the sale of investment company products. Additionally, certain Investment
Advisor Representatives of our firm may also be licensed as independent insurance agents, and
may earn commission-based compensation for selling insurance products to you.
Compensation earned by our firm's Investment Advisor Representatives in their separate capacities as
registered representatives of Osaic, and/or licensed insurance agents, is separate and in addition to
our advisory fees. These practices present a conflict of interest because Investment Advisor
Representatives of our firm who are registered representatives and/or licensed insurance agents may
have a financial incentive to effect securities transactions on your behalf and/or sell insurance products
to you. In efforts to mitigate any conflicts of interest, it is our firm's strict policy that our firm and
Investment Advisor Representatives act in our client's best interests. Clients are under no obligation to
purchase securities and/or insurance products through any person affiliated with our firm. Please see
Item 5 for more information.
Mr. Holder and Mr. Painter are also shareholders of National Advisors Holdings, Inc. ("NAH") a
Delaware corporation organized in August of 1998. Each hold a minority interest in the aggregate stock
of NAH. NAH has formed a federally chartered trust company, National Advisors Trust Company
("NATC"). NATC offers trust services to clients of investment advisory firms, such as Southern
Financial Group across the United States. When consistent with its fiduciary duty to act in the best
interests of its clients, a client may be recommended to the trust services of NATC. Due to this minority
interest of Mr. Holder and Mr. Painter in NATC, a conflict of interest in recommending a client to these
services exists.
We take the following steps to address conflicts of interest due to the items mentioned above:
• we disclose to clients the existence of all material conflicts of interest, including the potential for
our firm and our employees to earn compensation from advisory clients in addition to our firm's
advisory fees;
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• we disclose to clients that they are not obligated to purchase recommended investment
products from our representatives;
• we collect, maintain and document accurate, complete and relevant client background
information, including the client's financial goals, objectives and risk tolerance;
• our firm's partners conduct regular reviews of each client account to verify that all
recommendations made to a client are suitable to the client's needs and circumstances;
• we require that our employees seek prior approval of any outside employment activity so that
we may ensure that any conflicts of interests in such activities are properly addressed;
• we periodically monitor these outside employment activities to verify that any conflicts of
interest continue to be properly addressed by our firm; and
• we educate our employees regarding the responsibilities of a fiduciary, including the need for
having a reasonable and independent basis for the investment advice provided to clients.
Item 11 Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
Code of Ethics and Personal Trading
Southern Financial Group has adopted a Code of Ethics ("the Code"), the full text of which is available
to you upon request. Southern Financial Group's Code has several goals. First, the Code is designed
to assist Southern Financial Group in complying with applicable laws and regulations governing its
investment advisory business. Under the Investment Advisers Act of 1940, Southern Financial Group
owes fiduciary duties to its clients. Pursuant to these fiduciary duties, the Code requires persons
associated with Southern Financial Group (managers, officers and employees) to act with honesty,
good faith and fair dealing in working with clients. In addition, the Code prohibits such associated
persons from trading or otherwise acting on insider information.
Next, the Code sets forth guidelines for professional standards for Southern Financial Group's
associated persons. Under the Code's Professional Standards, Southern Financial Group expects its
associated persons to put the interests of its clients first, ahead of personal interests. In this regard,
Southern Financial Group associated persons are not to take inappropriate advantage of their
positions in relation to Southern Financial Group clients.
Third, the Code sets forth policies and procedures to monitor and review the personal trading activities
of associated persons. From time to time Southern Financial Group's associated persons may invest in
the same securities recommended to clients. Under its Code, Southern Financial Group has adopted
procedures designed to reduce or eliminate conflicts of interest that this could potentially cause. The
Code's personal trading policies include procedures for limitations on personal securities transactions
of associated persons, reporting and review of such trading and pre-clearance of certain types of
personal trading activities. These policies are designed to discourage and prohibit personal trading that
would disadvantage clients. The Code also provides for disciplinary action as appropriate for
violations.
Participation or Interest in Client Transactions
Because associated persons may invest in the same securities as those held in client accounts,
Southern Financial Group has established a policy requiring its associated persons to pre-clear
transactions in certain of these securities with the Chief Compliance Officer. The goal of this policy is to
avoid any conflict of interest that may present itself in these situations. Some types of securities, such
as CDs, treasury obligations and open-end mutual funds are exempt from this pre-clearance
requirement. However, in the event of other identified potential trading conflicts of interest, Southern
Financial Group's goal is to place client interests first.
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Consistent with the foregoing, Southern Financial Group maintains policies regarding participation in
initial public offerings ("IPOs") and private placements to comply with applicable laws and avoid
conflicts with client transactions. If a Southern Financial Group associated person wishes to participate
in an IPO or invest in a private placement, he or she must submit a pre-clearance request and obtain
the approval of the Chief Compliance Officer.
Finally, if associated persons trade with client accounts (i.e., in a bundled or aggregated trade), and
the trade is not filled in its entirety, the associated person's shares will be removed from the block, and
the balance of shares will be allocated among client accounts in accordance with Southern Financial
Group's written policy.
Item 12 Brokerage Practices
Clients may ask that we recommend a broker-dealer to be used. The factors considered when making
these recommendations are the broker's ability to provide professional services, our experience with
the broker, the broker's reputation, the broker's quality of execution services and costs of such
services, among other factors. Clients are not under any obligation to effect trades through any
recommended brokers and should evaluate each before opening an account.
Southern Financial Group has an arrangement with Fidelity Brokerage Services LLC (together with all
affiliates, "Fidelity") through which Fidelity provides our firm with their "platform" services. The
Fidelity platform services include, among others, brokerage, custodial, administrative support, record
keeping and related services that are intended to support intermediaries like Southern Financial Group
in conducting business and in serving the best interests of our clients but that may also benefit
us. Additionally, we have an arrangement with National Financial Services, Inc. ("NFS") through
Osaic.
Fidelity charges brokerage commissions and transaction fees for effecting certain securities
transactions (i.e., transactions fees are charged for certain no-load mutual funds, commissions are
charged for individual equity and debt securities transactions). Fidelity enables Southern Financial
Group to obtain many no-load mutual funds without transaction charges and other no-load funds at
nominal transaction charges. Fidelity's commission rates are generally considered discounted from
customary retail commission rates. However, the commissions and transaction fees charged by
Fidelity may be higher or lower than those charged by other custodians and broker-dealers. As part of
the arrangement, Fidelity also makes available to our firm, at no additional charge to us, certain
research and brokerage services, including research services obtained by Fidelity directly from
independent research companies, as selected by Southern Financial Group (within specified
parameters). These services are used by our firm to manage accounts for which we have investment
discretion. Without this arrangement, we might be compelled to purchase the same or similar services
at our own expense.
As a result of receiving such services for no additional cost, we may have an incentive to recommend
our clients to use or expand the use of Fidelity's services. We examined this potential conflict of
interest when we chose to enter into the relationship with Fidelity and have determined that the
relationship is in the best interests of Southern Financial Group's clients and satisfies our client
obligations, including our duty to seek best execution. A client may pay a commission that is higher
than another qualified broker-dealer might charge to effect the same transaction where we determine
in good faith that the commission is reasonable in relation to the value of the brokerage and research
services received. In seeking best execution, the determinative factor is not the lowest possible cost,
but whether the transaction represents the best qualitative execution, taking into consideration the full
range of a broker-dealer's services, including the value of research provided, execution capability,
commission rates, and responsiveness. Accordingly, while Southern Financial Group will seek
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competitive rates, to the benefit of all clients, we may not necessarily obtain the lowest possible
commission rates for specific client account transactions. Although the investment research products
and services that may be obtained by us will generally be used to service all of our clients, a brokerage
commission paid by a specific client may be used to pay for research that is not used in managing that
specific client's account. Southern Financial Group and Fidelity are not affiliated.
Soft Dollars
Generally, in addition to a broker's ability to provide "best execution," Southern Financial Group may
also consider the value of "research" or additional brokerage products and services a broker-dealer
has provided or may be willing to provide. The provision of these added benefits may be based in
whole or in part on the value of Southern Financial Group's assets under management held at Fidelity,
on the brokerage revenue to Fidelity generated by Southern Financial Group's activities, or on a
combination of these two factors. This is known as paying for those services or products with "soft
dollars." Because many of the services or products could be considered to provide a benefit to
Southern Financial Group, and because the "soft dollars" used to acquire them are client assets,
Southern Financial Group could be considered to have a conflict of interest in allocating client
brokerage business. In this way, Southern Financial Group could receive valuable benefits by selecting
a particular broker or dealer to execute client transactions and the transaction compensation charged
by that broker or dealer might not be the lowest compensation Southern Financial Group might
otherwise be able to negotiate. In addition, Southern Financial Group could have an incentive to cause
clients to engage in more securities transactions than would otherwise be optimal to generate
brokerage compensation with which to acquire products and services.
Southern Financial Group's use of soft dollars is intended to comply with the requirements of Section
28(e) of the Securities Exchange Act of 1934. Section 28(e) provides a "safe harbor" for investment
managers who use commissions or transaction fees paid by their advised accounts to obtain
investment research services that provide lawful and appropriate assistance to the manager in
performing investment decision-making responsibilities. As required by Section 28(e), Southern
Financial Group will make a good faith determination that the amount of commission or other fees paid
is reasonable in relation to the value of the brokerage and research services provided. That is, before
placing orders with a particular broker, Southern Financial Group generally determines, considering all
the factors described below, that the compensation to be paid to Fidelity is reasonable in relation to the
value of all the brokerage and research products and services provided by Fidelity. In making this
determination, Southern Financial Group typically considers not only the particular transaction or
transactions, and not only the value of brokerage and research services and products to a particular
client, but also the value of those services and products in Southern Financial Group's performance of
its overall responsibilities to all of its clients. In some cases, the commissions or other transaction fees
charged by a particular broker-dealer for a particular transaction or set of transactions may be greater
than the amounts another broker-dealer who did not provide research services or products might
charge.
The products and services Southern Financial Group receives from broker-dealers will generally be
used in servicing all Southern Financial Group client accounts. Southern Financial Group's use of
these products and services will not be limited to the accounts that paid commissions to the broker-
dealer for such products and services. In addition, soft dollar benefits may not be allocated to accounts
proportionately according to the soft dollar credits the accounts generate.
Aggregated Trade Policy
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Southern Financial Group may enter trades as a block where possible and when advantageous to
clients whose accounts have a need to buy or sell shares of the same security. This method permits
the trading of aggregate blocks of securities composed of assets from multiple client accounts. It
allows Southern Financial Group to execute trades in a timely, equitable manner, and may reduce
overall costs to clients
Southern Financial Group will only aggregate transactions when it believes that aggregation is
consistent with its duty to seek best execution (which includes the duty to seek best price) for its
clients, and is consistent with the terms of Southern Financial Group's Investment Advisory Agreement
with each client for which trades are being aggregated. No advisory client will be favored over any
other client; each client that participates in an aggregated order will participate at the average share
price for all Southern Financial Group's transactions in a given security on a given business day.
Transaction costs for participating accounts will be assessed at the custodian's commission rate
applicable to each account; therefore, transaction costs may vary among accounts. Accounts may be
excluded from a block due to tax considerations, client direction or other factors making the account's
participation ineligible or impractical.
Southern Financial Group will prepare, before entering an aggregated order, a written statement
("Allocation Statement") specifying the participating client accounts and how it intends to allocate the
order among those clients. If the aggregated order is filled in its entirety, it will be allocated among
clients in accordance with the Allocation Statement. If the order is partially filled, it will generally be
allocated pro-rata, based on the Allocation Statement, or randomly in certain circumstances.
Notwithstanding the foregoing, the order may be allocated on a basis different from that specified in the
Allocation Statement if all client accounts receive fair and equitable treatment, and the reason for
different allocation is explained in writing and is approved by an appropriate individual/officer of
Southern Financial Group. Southern Financial Group's books and records will separately reflect, for
each client account included in a block trade, the securities held by and bought and sold for that
account. Funds and securities of clients whose orders are aggregated will be deposited with one or
more banks or broker-dealers, and neither the clients' cash nor their securities will be held collectively
any longer than is necessary to settle the transaction on a delivery versus payment basis; cash or
securities held collectively for clients will be delivered out to the custodian bank or broker-dealer as
soon as practicable following the settlement, and Southern Financial Group will receive no additional
compensation or remuneration of any kind as a result of the proposed aggregation.
Mutual Fund Share Classes
Mutual funds are sold with different share classes, which carry different cost structures. Each available
share class is described in the mutual fund's prospectus. When we purchase, or recommend the
purchase of, mutual funds for a client, we select the share class that is deemed to be in the client's
best interest, taking into consideration cost, tax implications, and other factors. When the fund is
available for purchase at net asset value, we will purchase, or recommend the purchase of, the fund at
net asset value. We also review the mutual funds held in accounts that come under our management
to determine whether a more beneficial share class is available, considering cost, tax implications, and
the impact of contingent deferred sales charges.
Item 13 Review of Accounts
Portfolio Management Services
Reviews: The underlying investments within accounts are continually monitored by each advisor and
their support staff. Investment advisor representatives of our firm will monitor your accounts on an
ongoing basis and will conduct account reviews at least on an annual basis to ensure the advisory
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services provided to you are consistent with your investment needs and objectives. More frequent
reviews may be triggered by material changes in variables such as the client's individual
circumstances, the market, political, or economic environment.
Reports: In addition to the monthly statements and confirmations of transactions that clients receive
from their broker-dealer, upon client request we provide reports summarizing account performance,
balances, and holdings.
Financial Planning Services
Reviews: While reviews may occur at different stages depending on the nature and terms of the
specific engagement, formal reviews will be conducted for Financial Planning clients upon client
request. These reviews will be conducted by each advisor and their support staff.
Reports: Financial Planning clients will receive a completed financial plan. Additional reports will be
provided upon client request.
Consulting, Tax Preparation, Estate Settlement Services
Reviews: While reviews may occur at different stages depending on the nature and terms of the
specific engagement, formal reviews will be conducted for clients upon request. Such reviews will be
conducted by each advisor and their support staff.
Reports: These clients will receive reports as deemed appropriate to complete the services provided.
Item 14 Client Referrals and Other Compensation
As noted above, Southern Financial Group may receive an economic benefit from Fidelity in the form
of support products and services it makes available to Southern Financial Group and other
independent investment advisors whose clients maintain accounts at Fidelity. These products and
services, how they benefit our firm, and the related conflicts of interest are described in Item 12 -
Brokerage Practices. The availability of Fidelity's products and services to Southern Financial Group
is based solely on our participation in the programs and not in the provision of any particular
investment advice. Neither Fidelity nor any other party is paid to refer clients to Southern Financial
Group.
In addition, also discussed in Item 5, Fees and Compensation, although not a common occurrence
our advisors are eligible to receive incentive awards (including prizes such as trips or bonuses) for
recommending certain types of insurance policies or other investment products that we recommend.
While we endeavor at all times to put the interest of our clients first as part of our fiduciary duty, the
possibility of receiving incentive awards creates a conflict of interest, and may affect the judgment of
these individuals when making recommendations.
Item 15 Custody
As paying agent for our firm, your independent custodian will directly debit your account(s) for the
payment of our advisory fees. This ability to deduct our advisory fees from your accounts causes our
firm to exercise limited custody over your funds or securities. We do not have physical custody of any
of your funds and/or securities. Your funds and securities will be held with a bank, broker-dealer, or
other qualified custodian. You will receive account statements from the qualified custodian(s) holding
your funds and securities at least quarterly. The account statements from your custodian(s) will
indicate the amount of our advisory fees deducted from your account(s) each billing period. You should
carefully review account statements for accuracy.
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Third Party Transfers
With respect to clients who have granted our firm the authority to disburse funds to one or more third
parties, these disbursements may be affected without additional written consent per transaction. An
adviser with authority to conduct such transfers on a client's behalf is deemed to have access to the
client's assets, and therefore has custody of the client's assets in any related accounts.
However, we do not have to obtain a surprise annual audit, as we otherwise would be required to by
reason of having custody, as long as we meet the following criteria:
1. You provide a written, signed instruction to the qualified custodian that includes the third party's
name and address or account number at a custodian;
2. You authorize us in writing to direct transfers to the third party either on a specified schedule or
from time to time;
3. Your qualified custodian verifies your authorization (e.g., signature review) and provides a
transfer of funds notice to you promptly after each transfer;
4. You can terminate or change the instruction;
5. We have no authority or ability to designate or change the identity of the third party, the
address, or any other information about the third party;
6. We maintain records showing that the third party is not a related party to us nor located at the
same address as us; and
7. Your qualified custodian sends you, in writing, an initial notice confirming the instruction and an
annual notice reconfirming the instruction.
We hereby confirm that we meet the above criteria.
Item 16 Investment Discretion
As described above under Item 4 - Advisory Business, Southern Financial Group manages portfolios
on a discretionary basis. This means that after an Investment Plan is developed for the client's
investment portfolio, Southern Financial Group will execute that plan without specific consent from the
client for each transaction. For discretionary accounts, a Limited Power of Attorney ("LPOA") is
executed by the client, giving Southern Financial Group the authority to carry out various activities in
the account, generally including the following: trade execution; the ability to request checks on behalf
of the client; and, the withdrawal of advisory fees directly from the account. Southern Financial Group
then directs investment of the client's portfolio using its discretionary authority. The client may limit the
terms of the LPOA to the extent consistent with the client's investment advisory agreement with
Southern Financial Group and the requirements of the client's custodian. The discretionary relationship
is further described in the agreement between Southern Financial Group and the client.
Item 17 Voting Client Securities
As a policy and in accordance with Southern Financial Group's client agreement, Southern Financial
Group does not vote proxies related to securities held in client accounts. The custodian of the account
will normally provide proxy materials directly to the client. Clients may contact Southern Financial
Group with questions relating to proxy procedures and proposals; however, Southern Financial Group
generally does not research particular proxy proposals.
Item 18 Financial Information
Southern Financial Group does not require nor solicit prepayment of more than $1,200 in fees per
client, six months or more in advance, and therefore has no disclosure with respect to this item.
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