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SOVRAN ADVISORS, LLC
Primary Office Address:
3131 Camino Del Rio N. Suite 800
San Diego, CA 92108
619-281-9890
www.sovranadvisors.com
Additional Office Addresses:
150 S Los Robles Ave Suite 750
Pasadena, CA 91101
3200 Park Center Dr., Suite 1240
Costa Mesa, CA 92626
1253 University Ave #1002
San Diego, CA 92103
6303 Owensmouth Ave 10th Floor
Woodland Hills, CA 91367
1730 W Cameron Ave #200
West Covina, CA 91790
This brochure provides important information about Sovran Advisors, LLC (Firm). You should use this brochure to understand the
relationship between you, the Firm, and your investment adviser representative (IAR or Advisor). If you have any questions about the
contents of this brochure, please contact our Chief Compliance Officer (CCO) at (626) 755-2195.
The Firm is registered with the Securities and Exchange Commission (SEC) as a registered investment adviser. Registration of an
investment adviser does not imply any level of skill or training. The information in this brochure has not been approved nor verified by the
SEC or by any state securities authority.
Additional information about the Firm is also available on the SEC’s website at www.adviserinfo.sec.gov (select “investment adviser firm”
and type in our name).
Elizabeth Arce
Chief Compliance Officer
3131 Camino Del Rio N. Suite 1350
San Diego, CA 92108
(626) 755-2195
Version Date: August 1, 2025
ITEM 2 – MATERIAL CHANGES
Sovran Advisors, LLC (“Sovran” or the “Firm”) has updated our ADV Part 2A Disclosure Brochure to reflect the following change(s):
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Item 1 – Cover Page –Updated to disclose the Firm’s new Additional Office Location
Item 4 – Advisory Business – Updated to disclose: (i.) Sovran’s relationship with Morningstar and SEI, its use of those TPIM
platforms, and access to third-party managers thereon; (ii.) the Firm’s assets under management (“AUM”) as of March 5, 2025
and assets under advisement (“AUA”) as of February 28, 2025
Item 5-- Fees and Compensation- Updated to provide: (i.) fee disclosures pertaining to client assets managed on the Morningstar
and SEI Platforms (ii.) additional disclosures concerning other fees potentially applicable to certain securities under the Charles
Schwab & Co., Inc. (“Schwab”) custodial platform
Item 10- Other Financial Industry Activities and Affiliations—Updated to disclose a newly established corporation under common
ownership with the Firm, Sovran Business Services, Inc.
Item 12 – Brokerage Practices- Updated to disclose information on Sovran’s soft dollar benefits based on new custodial
relationship with Schwab
Item 14 – Client Referrals and Other Compensation – Updated to disclose new conflicts of interest for the Firm as it relates
to it’s custodial relationship with Schwab
Our previous version of Form ADV Part 2A was dated November 20, 2024.
Will I receive a brochure every year?
Sovran will ensure that clients receive a summary of any materials changes to this Brochure within 120 days of the close of Sovran’s
fiscal year-end. Additionally, as the Firm experiences material changes in the future, we will send you a summary of our “Material
Changes” under separate cover. For more information about the firm, please contact us at (626)-755-2195.
May I request additional copies of the brochure?
Absolutely. You may request and receive additional copies of this Brochure in one of three ways:
1. Contact the Advisor with whom you are working with.
2. Download the Brochure from the SEC website at www.adviserinfo.gov. Select “investment adviser firm” and type in our Firm
name.
3. Contact us at (626) 755-2195.
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ITEM 3 – TABLE OF CONTENTS
ITEM 1 COVER PAGE ......................................................................................................................................................... 1
ITEM 2 MATERIAL CHANGES ............................................................................................................................................ 2
ITEM 3 TABLE OF CONTENTS ........................................................................................................................................... 3
ITEM 4 ADVISORY BUSINESS ........................................................................................................................................... 4
ITEM 5 FEES AND COMPENSATION ................................................................................................................................. 8
ITEM 6 PERFORMANCE-BASED FEES AND SIDE-BY-SIDE MANAGEMENT ............................................................... 11
ITEM 7 TYPES OF CLIENTS ............................................................................................................................................. 11
ITEM 8 METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF LOSS ................................................. 11
ITEM 9 DISCIPLINARY INFORMATION ............................................................................................................................ 15
ITEM 10 OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS ..................................................................... 15
ITEM 11 CODE OF ETHICS ................................................................................................................................................ 17
ITEM 12 BROKERAGE PRACTICES .................................................................................................................................. 17
ITEM 13 REVIEW OF ACCOUNTS ..................................................................................................................................... 19
ITEM 14 CLIENT REFERRALS AND OTHER COMPENSATION ....................................................................................... 19
ITEM 15 CUSTODY ............................................................................................................................................................. 20
ITEM 16 INVESTMENT DISCRETION ................................................................................................................................. 21
ITEM 17 VOTING CLIENT SECURITIES (I.E., PROXY VOTING) ....................................................................................... 21
ITEM 18 FINANCIAL INFORMATION .................................................................................................................................. 21
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ITEM 4 – ADVISORY BUSINESS
A. Description of Firm
Sovran Advisors, LLC (“Sovran” or the “Firm”) provides investment advisory services designed to help clients fulfill their financial goals.
The Firm conducts investment advisory business throughout the United States through investment adviser representatives (“IARs” or
“Advisors”) associated with the Firm.
The firm is organized as a Limited Liability Company (LLC) under the laws of the State of California and is a wholly owned subsidiary of
Sovran USA, Inc. Sovran was founded in 2023. Jeremy S. Martinson (“Mr. Martinson”) serves as the Firm’s President, Chief Financial
Officer, and Secretary. Paul R. Justin (“Mr. Justin”) serves as the Firm’s Chief Executive Officer. Elizabeth Arce serves as the Firm’s
Chief Compliance Officer (“CCO”). Such persons serve as “control persons” for the Firm and are responsible for the day-to-day
operations. This Disclosure Brochure provides information regarding the qualifications, business practices, and the advisory services
provided by Sovran.
As used in this Brochure, the words “Sovran,” “Firm”, “we,” “our,” and “us” refer to Sovran Advisors; and the words “you,” “your,” and
“Client” refer to you as either a client or prospective client of Sovran. Also, you may see the term Associated Person in this Brochure.
Associated Persons are Sovran’s officers, employees, and all individuals providing investment advice on behalf of the Firm. The term
“Advisors” refers to the investment adviser representatives offering advice on behalf of Sovran.
B. Types of Advisory Services Offered
Sovran offers multiple services through various programs described in this ADV Part 2A Brochure (collectively the “Programs”). There is
no guarantee that the advisory services offered under our various Programs described in this Brochure will result in your goals and
objectives being met. Nor is there any guarantee of profit or protection from loss. No assumption can be made that an advisory fee
arrangement or portfolio management service of any nature will provide a better return than other investment vehicles.
1. Financial Planning Services
Financial planning services are designed to provide highly customized financial planning advice for the Client that will address the Client’s
stated financial objectives and/or concerns. The Firm will provide financial planning services to the Client, pursuant to a written financial
planning agreement. The content and scope of the financial planning recommendations may include but will not be limited to a net worth
statement, a cash flow statement, analysis of the aforementioned, and a recommended course of action detailing the specific financial
recommendations being made to help the Client achieve their stated financial goals and objectives. In addition, and/or in conjunction with
the Client’s stated financial goals and objectives, on an ongoing or fixed engagement basis, the following areas may be addressed in the
financial analysis and subsequent recommendations as applicable:
1. Financial Position (cash flow & debt structure management)
2. Income Tax Planning
3. Investment Planning
4. Employee Benefits Planning
5. Retirement Planning
6. Business Planning
7. Insurance Planning & Risk Management
8. Estate Planning
Sovran is configured to provide for financial planning advice in two distinct methods as follows:
i. One Time Fixed Engagement – Development and delivery of customized financial advice tailored to the Client’s unique financial
objectives and circumstance. The financial advice will address the Client’s specific and current financial objectives and/or concerns (not
ongoing financial advice). Based on the need of the Client, a fixed engagement may also be narrow in scope (such as an engagement
specifically focused on estate planning, business planning, or major purchase planning). In many circumstances, a personalized interactive
financial planning website will be created and shared with the Client. This provides the Client with secure access to on-demand financial
reports that may include but are not limited to: cash flow, balance sheet, income statement, and retirement projections. The Client
relationship in the fixed engagement financial planning capacity terminates once the recommendations addressing all the Clients specific
financial objectives have been delivered to the Client and all questions and concerns regarding the recommendations have been
addressed. Unless otherwise stated, the total timeframe for a fixed engagement shall not exceed 6 months.
ii. Ongoing Services – This includes the development and delivery of customized financial advice as illustrated above in the One
Time Fixed Engagement model, plus ongoing advice. Ongoing financial advice includes unlimited telephone and in person meetings to
address any and all financial concerns of the Client. Also included are periodic meetings initiated by the Advisor to proactively address
financial considerations and opportunities that may arise due to macroeconomic factors or potential changes in the Client’s financial
circumstance.
The Firm may also refer Clients to an accountant, attorney, or another specialist, as appropriate for their unique situation. Financial
planning recommendations pose a conflict between the interests of Sovran and the interests of the Client. For example, the Firm has an
incentive to recommend that Clients engage Sovran for investment management services or to increase the level of investment assets
with the Firm, as it would increase the amount of advisory fees paid Sovran and the respective Advisor. Clients are not obligated to
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implement any recommendations made by the Advisor or maintain an ongoing relationship with the Advisor. If the Client elects to act on
any of the recommendations made by the Advisor, the Client is under no obligation to implement the transaction through Sovran or the
respective Advisor.
Clients should understand that a conflict of interest exists if Sovran recommends its own portfolio management services as the Firm
assesses additional fees for assets managed pursuant to its Portfolio Models. Financial planning recommendations are based on the
client’s financial situation at the time the recommendations are provided and are based on the information provided by the client. In
addition, certain assumptions may be made with respect to interest and inflation rates, use of past trends, and performance of the market
and economy. Past performance is in no way an indication of future performance and Sovran cannot offer any guarantees or promises
that the client’s financial goals and objectives will be met. As a client’s financial situation, goals, objectives, or needs change, the client is
strongly urged to promptly notify Sovran.
2.
Investment Management Services.
Sovran provides discretionary and non-discretionary investment advice and management to separately managed accounts on a
continuous basis and in accordance with the investment objectives and strategies provided by the Client. Sovran holds a limited power
of attorney to act on a discretionary basis with client funds. The Firm’s discretionary authority is subject to conditions or restrictions
imposed by a Client, such as when a Client restricts or prohibits transactions in a particular security.
Advisors shall have the power and authority to supervise and direct, on a discretionary basis, the investments of and for Client accounts
(the “Account(s)”). Client Accounts will either be invested as part of the “Advisor as Portfolio Manager Program (“APM”),” or the “Unified
Managed Account Program (“UMA”),” or both, or with a Third-Party Investment Manager, depending on the Client’s investment goals and
objectives.
i. Advisor as Portfolio Manager Program (“APM Accounts”). The Advisor as Portfolio Manager Program is a discretionary
program whereby Advisor is responsible for the creation, implementation, and ongoing management of the Client’s investment strategy,
as well as rebalancing and trading functions. Advisor will work together with the Client on determining the investment strategy made in
accordance with a written Investment Policy Statement, and with the additional objectives of the Client as communicated to the Advisor
from time to time. The Advisor shall periodically appraise and review the investments of the APM Account(s) together with all additions,
substitutions, and alterations thereto. APM offers Clients access to a selection of multiple products and security types. Investments may
include, but are not limited to, common or preferred stocks, options, warrants, rights, synthetic securities, exchange traded funds, mutual
funds, alternatives, corporate, municipal or government bonds, notes, and/or bills. All or a portion of the Account(s) may be held in cash
or cash equivalents including securities issued by money market mutual funds. The minimum APM Program Account size is $25,000.
Under certain circumstances, this minimum may be waived.
a. Sovran Managed Portfolios. In addition to any investment strategy created, managed, and traded by the Advisor as
described above, as part of the APM program, the Advisor may also leverage “Sovran Managed Portfolio Models” (the
“Portfolio Models”) that can be used in lieu of, or in addition to, Advisor created strategies. Advisor, at its discretion,
may create a customized investment strategy for the Client using one or more Portfolio Models. These models include
a broad array of both active and passive investment strategies that accommodate a wide range of investment risk
profiles. The ability to include more than one Portfolio Model in the same Account expands the Advisor’s ability to
diversify the Client’s investments. The Firm assesses additional fees on assets placed in its Portfolio Models. Please
see Item 5 below for additional information.
ii. Unified Managed Account Program (“UMA Accounts”). The Unified Managed Account Program is a discretionary program
granted to the Firm through its relationship with Cetera Investment Services LLC (“CIS”) and Charles Schwab & Co., Inc. (“Schwab”), that
provides single, or multiple, model options with the ability to access a curated list of third-party investment advisers (each a “Strategist”
and collectively the “Strategists”) that can be used in lieu of, or in addition to, Advisor created strategies. The Advisor, at their discretion,
may create a customized investment strategy for the Client using one or more model(s) created by third-party Strategists in addition to
any Advisor strategy. The ability to include more than one model in the same Account expands the Advisor’s ability to diversify the Client’s
investments. Advisor will initially work together with the Client on allocating the Client’s assets into one or more UMA Account(s) in
accordance with a written Investment Policy Statement. Rebalancing and trading in UMA Accounts (collectively “Administrative Services”)
is managed by the Custodian for an additional fee (please see Item 5 below for a description of “Administration Fees”). Third-party
Strategist created portfolio models are typically asset- based models from a comprehensive perspective using mutual funds, exchange-
traded funds, individual securities, or a combination thereof. The minimum UMA Program Account size is $25,000. Under certain
circumstances, this minimum may be waived.
iii. Selection of Third-Party Managers. At times, Sovran will also direct Clients to one or more third-party investment managers
(“TPIMs”), other than Strategists available to the Firm through Cetera’s UMA platform, to manage a portion of the Client’s assets if the
Firm deems such actions to the best interest of the Client. Before selecting TPIMs for Clients, Sovran will: (i) verify that all recommended
TPIMs are properly licensed, notice filed, or exempt in the states where Sovran is recommending the adviser to Clients; (ii) gather such
information as investment objectives, risk tolerance, investment guidelines, time horizons and other important and necessary information
relating to the Client’s assets; (iii) based upon such information, determine appropriate allocations of Client’s assets; and (iv) recommend
one or more TPIMs whose management style and strategies are consistent with Client’s objectives and financial profile. Depending upon
the TPIM selected, Clients may be required to enter into a separate advisory agreement with the TPIM, which will be in addition to, and
distinct from, the Client Agreement executed with the Firm. TPIMs will typically have discretionary authority over the assets allocated for
management, and authorized to buy, sell, and trade in securities in accordance with the Client’s investment objectives and/or selected
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investment strategy. Sovran shall typically provide information and/or documentation to the TPIM relative to the Client’s investment
objective(s), initially when the account is opened, and anytime the Client informs the Firm of any change to their investment objectives.
Sovran’s fees do not include those fees associated with allocating Client assets to designated TPIMs.
a. AssetMark Platform. Sovran has entered into a platform agreement with AssetMark, Inc. (“AssetMark”) pursuant to
which we manage custom strategies under AssetMark’s Advisor as Strategist Program (the “AssetMark Program”). At
the onset of the engagement, Clients will enter a “Client Services Agreement” (“CSA”) setting forth the terms of the
relationship between the Client, Sovran, and AssetMark pertaining to the investment of Client assets in the AssetMark
Program. Under the AssetMark Program, Sovran has full and complete discretion to manage, supervise and direct the
investment and re-investment of a Client’s account assets, subject to: (i) the terms of the CSA, (ii) the terms of the
Agreement, and/or (iii) the investment mandate of selected investment strategies (each, a “Custom Strategy”; for the
avoidance of doubt, the Custom Strategies offered in connection with the AssetMark Program are not the same as the
“APM Accounts” or “Sovran Managed Portfolio Models” described elsewhere in this Brochure, but certain Custom
Strategies may be substantially similar to the aforementioned models) developed by Sovran consisting of (1)
investments in shares of the Mutual Funds; and (2) an insured cash deposit program offered by AssetMark Trust
Company (“ATC”), into which we shall instruct ATC to maintain a target allocation of client account assets for liquidity
purposes. Pursuant to the AssetMark Program, uninvested cash balances may also be temporarily invested (or “swept”)
into one or more third-party money market funds registered under the 1940 Act. Such money market funds are not
managed by or affiliated with Sovran. Sovran, with the support of its IARs, and in connection with managing client
account assets, will (a) retrieve information relevant to a client’s financial situation, investment goals and investment
objectives (collectively, “Investment Objectives”); (b) invest and re-invest all or a portion of client account assets
pursuant to a Custom Strategy, consistent with the Investment Objectives; (c) periodically monitor the allocation of
client account assets for consistency with the Investment Objectives, rebalance each account’s allocation in accordance
with the Custom Strategy selected and change the selected Custom Strategy used for the account, as appropriate; and
(d) consult with each client on a periodic basis regarding the Investment Objectives. Clients participating in the
AssetMark Program must invest a minimum of $6,000 to open a qualified account and a minimum of $10,000 to open
a non-qualified account. Please see Item 5 (Fees and Compensation) for additional information specific to the
AssetMark Program. Sovran will not maintain possession or custody of the funds or securities of any Client. The Client
funds will typically be deposited in either a brokerage firm or Custodian account. With Client’s written consent, Sovran
will cause its fees to be paid out of Clients’ separately managed accounts by the Client’s Custodian.
b. Morningstar Platform. Sovran has entered into a platform agreement with Morningstar Investment Services, LLC
(“Morningstar”) pursuant to which we manage custom strategies under the Morningstar Wealth Platform (the
“Morningstar Program”). At the onset of engagement, clients will enter an “Investment Management Agreement” (“IMA”)
setting forth the terms of the relationship between the Client, Sovran, and Morningstar pertaining to the investment of
Client assets in the Morningstar Program. Under the Morningstar Program, Morningstar has full and complete discretion
to manage, supervise and direct the investment and re-investment of a Client’s account assets, subject to: (i) the terms
of the IMA, (ii) the terms of the Agreement, and/or (iii) the model portfolio selected (referred to as “Program Portfolio”);
the Program Portfolio offered in connection with the Morningstar Program are not the same as the “APM Accounts” or
“Sovran Managed Portfolio Models” described elsewhere in this Brochure, but certain Program Portfolios may be
substantially similar to the aforementioned models) developed by Sovran consisting of (1) investments in shares of the
Mutual Funds; and (2) an insured cash deposit program offered by Morningstar, into which we shall instruct ATC to
maintain a target allocation of client account assets for liquidity purposes. Pursuant to the Morningstar Program,
uninvested cash balances may also be temporarily invested (or “swept”) into one or more third-party money market funds
registered under the 1940 Act. Such money market funds are not managed by or affiliated with Sovran. Sovran, with
the support of its IARs, and in connection with managing client account assets, will (a) retrieve information relevant to
a client’s financial situation, investment goals and investment objectives (collectively, “Investment Objectives”); (b)
invest and re-invest all or a portion of client account assets pursuant to a Program Portfolio strategy or strategies,
consistent with the Investment Objectives; (c) periodically monitor the allocation of client account assets for consistency
with the Investment Objectives, rebalance each account’s allocation in accordance with the Program Portfolio selected
and change the selected Program Portfolio used for the account, as appropriate; and (d) consult with each client on a
periodic basis regarding the Investment Objectives. Clients participating in the Morningstar Program must typically
invest a minimum of $5,000 to open an account, though account minimums may vary based on types of strategies
selected. Please see Item 5 (Fees and Compensation) for additional information specific to the Morningstar Program.
Sovran will not maintain possession or custody of the funds or securities of any Client. The Client funds will typically be
deposited in either a brokerage firm or Custodian account. With Client’s written consent, Sovran will cause its fees to be
paid out of Clients’ separately managed accounts by the Client’s Custodian.
c. SEI Platform. Sovran has entered into a platform agreement with SEI Investments Management Corporation and its
affiliates (“SEI”) pursuant to which we allocate client assets for participation in SEI’s Sub-Advised Program. Under the
program, SEI provides discretionary investment management services to Sovran and makes available investment
strategy models of SEI or investment managers appointed by SEI. These models seek to achieve particular investment
goals and are not tailored to individual clients. Sovran may allocate client assets to one or more of SEI’s models which
match a client’s objectives. SEI then invests the allocated funds in accordance with the selected models as updated
from time to time by SEI or investment managers appointed by SEI. In most cases, SEI will implement those models
and execute transactions; in others, the investment manager will do so. Sovran, with the support of its IARs, and in
connection with managing client account assets, will (a) retrieve information relevant to a client’s financial situation,
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investment goals and investment objectives (collectively, “Investment Objectives”); (b) invest and re-invest all or a
portion of client account assets pursuant to an investment strategy model(s), consistent with the Investment Objectives;
(c) periodically monitor the allocation of client account assets for consistency with the Investment Objectives, rebalance
each account’s allocation in accordance with the investment strategy model(s) selected and change the selected
investment strategy model used for the account, as appropriate; and (d) consult with each client on a periodic basis
regarding the Investment Objectives. Please see Item 5 (Fees and Compensation) for additional information specific to
the SEI Program. Sovran will not maintain possession or custody of the funds or securities of any Client. The Client
funds will typically be deposited in either a brokerage firm or Custodian account. With Client’s written consent, Sovran
will cause its fees to be paid out of Clients’ separately managed accounts by the Client’s Custodian.
All investment advice is customizable, with each Account managed according to the investment objectives, needs, guidelines, risk
tolerance, conditions/restrictions, and other information as provided by the Client. While Sovran will customize the portfolios, for example
to help ensure suitability and/or to incorporate client restrictions, several clients can be invested in the same or similar investment strategy
at any given time – especially if an Advisor is utilizing the Sovran Managed Portfolio Models, or one or more Strategist models.
3. Retirement Plan Consulting Services
Sovran offers consulting and management services to organizations (“Plan Sponsor”) who sponsor qualified (or nonqualified) retirement
plans (“Plans”), for the benefit of its employees, and intended to comply with all applicable federal laws and regulations, including the
Internal Revenue Code of 1986, as amended, and the Employee Retirement Income Security Act of 1974 (“ERISA”), as amended, if
applicable. Retirement Plan Consulting Services may include, but is not limited to:
• Assisting with the development and updates of an Investment Policy Statement (“IPS”) for the plan;
• Providing recommendations on investment options for the Plan to offer to participants;
• Monitoring performance of money managers and investment options and making recommendations for changes;
•
Facilitating interactions with other retirement plan service providers, such as custodians, third party administrators and record
keepers;
Facilitation of plan conversions between investment and/or recordkeeping providers; and/or
• Providing educational presentations to plan participants;
•
• Supporting participants with enrollment into the plan, investment or allocation changes, facilitation of loans and/or distributions.
These services are based on the objectives, demographics, time horizon, and/or risk tolerance of the plan and its participants. The terms
and conditions of the engagement are generally set forth in the ERISA Client Agreement between Sovran and the Plan Sponsor. The
Plan fiduciary is free to seek independent advice about the appropriateness of any recommended services for the Plan.
For those services outlined above, Sovran acknowledges that it is a fiduciary with respect to the Plan under Section 3(21)(A)(ii) of ERISA
and, as such, is a co-fiduciary with the trustees(s) of the Plan solely with respect to (a) the provision of investment education of the
employer and/or Plan participants (depending on the specific services provided); (b) the periodic reporting on, and analysis of, the
investment options available under the Plan; and (c) the provision of advice to the trustee(s) regarding the elimination or addition of
investment options available under the Plan; provided, however, that the trustee(s) acknowledge and agree that the trustee(s) have the
final and conclusive responsibility for the investment options selected to be available under the Plan.
At times, Sovran will also act as an investment manager with respect to the Plan under Section 3(38) of ERISA. In this role, Sovran is a
limited scope fiduciary with respect to the plan under Section 3(38) of ERISA for only those services under the Client agreement for which
Sovran has explicit authorization and/or discretion over Plan assets. Such services include, but are not limited to, Sovran having discretion
over the establishment of the Plan’s IPS, and the prudent selection, monitoring, removal, and/or replacement of the Plan’s investment
options. Sovran is not responsible for any fiduciary duties or responsibilities imposed on the plan’s fiduciaries under ERISA not explicitly
contemplated in the Client agreement; and will not be responsible for investment decisions made by plan participants with respect to the
investment of their accounts.
C. Advisory Agreements
1.
Information Received by Individual Clients
At the onset of the client relationship, Sovran gathers information on each client’s investment objectives, risk tolerance, time horizons and
financial goals. Sovran does not assume responsibility for the accuracy of the information provided by the client and is not obligated to
verify any information received from the client or from any of the client’s other professionals (e.g., attorney, accountant, etc.). Under all
circumstances, Clients are responsible for promptly notifying Sovran in writing of any material changes to the Client’s objectives, risk
tolerance, time horizon, and financial goals. In the event a client notifies Sovran of any changes, Sovran will review such changes and
implement any necessary revisions to the Client’s portfolio. The investment advisory services provided by Sovran Advisors depend largely
on the personal information you provide to your Advisor. For our Firm to provide appropriate investment advice to, or, in the case of
discretionary accounts, make appropriate investment decisions for you, it is very important that you provide accurate and complete
responses to your Advisor’s questions about your financial condition, needs and objectives, and any reasonable restrictions you wish to
apply to the securities or types of securities to be bought, sold, or held in the managed account. It is also important that you inform your
Advisor of any changes in your financial condition, investment objectives, personal circumstances, and reasonable investment restrictions
on the account, if any, which may affect your overall investment goals and strategies.
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2. Client Agreements and Disclosures
Each Client is required to enter into a written agreement with Sovran setting forth the terms and conditions under which the Firm shall
render its services (the “Agreement”). In accordance with applicable laws and regulations, Sovran will provide its Form CRS (ADV Part
3), disclosure brochure (ADV Part 2A), brochure supplement (ADV Part 2B) and most recent Privacy Notice to each Client prior to or
contemporaneously with the execution of the Agreement. The Agreement between Sovran and the Client will continue in effect until
terminated by either party pursuant to the terms of the Agreement. Sovran’s fees (as discussed below) shall be prorated through the date
of termination and any remaining balance shall be charged or refunded to the Client, as appropriate, in a timely manner.
Neither Sovran nor the Client may assign the Agreement without the prior consent of the other party. Transactions that do not result in a
change of actual control or management of Sovran shall not be considered an assignment.
As further discussed in Item 15 below, Client’s assets will be custodied with a qualified Custodian. All Custodial and execution fees
assessed for Client’s assets remain the sole responsibility of Client.
D. Participation in Wrap Programs
Sovran does not participate in any wrap programs at this time.
E. Amount of Client Assets Managed
As of March 5, 2025, the following represents the amount of client assets under management by the Firm on a discretionary and non-
discretionary basis:
Type of Account
Discretionary
Non-Discretionary
Total:
Assets Under Management
$ 1,308,473,220
$ 144,071
$ 1,308,617,291
1. Assets Under Advisement
Sovran also provides investment and financial advice for assets that are not directly managed by the Firm (“Assets Under Advisement”
or “AUA”), such as a client’s annuity product, 401K, pension, or other deferred compensation plans. As of February 28, 2025, the following
represents the amount of AUA by Sovran:
Type of Account
Total:
Assets Under Advisement (“AUA”)
$32,847,466
ITEM 5 – FEES AND COMPENSATION
The Firm and your Advisor are compensated in several ways. The Firm wants to ensure Clients understand how the Firm and your
Advisor are compensated as well as the other costs associated with your Account. As described in greater detail below, Sovran charges
different types of fees, including fees based on a percentage of assets under management, fixed fees, and hourly fees. The specific fees
charged by Sovran for its services will be set forth in the Client’s Agreement. Fees are negotiable under certain circumstances at the
sole discretion of Sovran. In addition, Sovran has full discretion to waive its advisory fees in their entirety. Although Sovran believes its
advisory fees are competitive, clients should be aware that lower fees for comparable services may be available from other sources.
Please note that certain “legacy clients” of the Firm will have a fee schedule and/or billing practices that differ from those disclosed herein.
Legacy clients are those clients that had a pre-existing arrangement with an investment adviser representative before that investment
adviser representative became registered with Sovran. In those instances, the specific fees and billing practices will be as described in
the respective legacy client’s agreement.
A. Fixed and Hourly Fees
The Firm generally charges an hourly fee, fixed fee, or both for its financial planning services. The Firm’s fees vary and are dependent
upon the scope and complexity of the requested services and are specified as part of the Client’s Agreement. These rates can be
negotiated based on the sole discretion of the Firm.
1. Fees for One-Time Services.
Clients receiving “one-time” services are generally assessed a fixed fee and/or an hourly fee. Generally, rates range from $2,500 –
$80,000 on a fixed fee basis, or from $250 – $750 on an hourly rate basis. Clients are generally requested to pay 50% of the estimated
fee upon execution of the Agreement. In the case of services rendered on an hourly fee basis, an invoice is issued on completion of the
services rendered,, and any balance due is payable upon receipt. Clients under a one-time Agreement can terminate the Agreement,
without penalty, at any time upon written notice. At the time of termination, any prepaid fees will be prorated based on the amount of work
completed by the Firm as of the date the notice of termination is received, and any unearned fees will be returned to the client. It is possible
that if the client seeks to terminate this Agreement and substantial work has been done to provide services to the Client, the Client may
not receive any return of the initial payment.
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2. Fees for Ongoing Services
Clients engaging for “ongoing” Services are generally assessed an initial setup fee from $1,000 - $15,000, and an ongoing fixed monthly
or annual fee. Generally, ongoing fixed fees range from $2,500 – $80,000 per annum. Generally, Sovran bills monthly, at the beginning
of each calendar month, at a rate of one-twelfth (1/12th) the annual fee per month. In some cases, Sovran provides clients the ability to
pay fees for ongoing services on an annual basis, but that is only available in instances where the annual fee does not exceed $2,000.
3. Payment Methods
Sovran utilizes AdvicePay platform as its primary method to process financial planning fees. AdvicePay is a secure third-party payment
processing application that will provide clients with invoices from Sovran for services rendered. Clients agree to make all payments
through AdvicePay under the terms of client’s separate AdvicePay Account. Payments may be automatically processed through
AdvicePay via debit card, ACH, or credit card. Client acknowledges that Sovran will not maintain control, copies, or custody of client’s
credit card or payment information at any point. As part of the Client Agreement, clients typically agree to set up and register an account
with AdvicePay (“AdvicePay Account”) so that clients can timely pay Sovran invoices through AdvicePay’s portal.
At times, in its sole discretion, Sovran will allow clients the ability to pay for financial planning services via check or via a non-qualified
advisory account under Sovran’s management. Clients provide written authorization permitting ongoing financial planning fees to be
deducted by Sovran to be paid directly from their account[s] held by the Custodian as part of the financial planning agreement and any
applicable separate account forms required by the Custodian. Clients will be provided with periodic statements from the Custodian
reflecting deduction of the fee. It is the responsibility of the client to verify the accuracy of these fees as listed on the Custodian’s brokerage
statement as the Custodian does not assume this responsibility. Debiting client advisory accounts for financial planning fees creates a
risk to the client in that such deductions will result in lesser returns on their advisory accounts. The Financial Planning Fee Agreement
shall serve as the invoice for both one-time fixed fees and the initial annual fee when the client chooses to pay via check or advisory
account. A separate written invoice may be provided upon client request. In the case of annual fees, the client may be invoiced annually.
B. Fees Based Upon a Percentage of Assets Under Management
For receiving Investment Management Services, Clients pay an asset-based fee, calculated monthly, in arrears, based on the average
daily balance during the billing period. At no time will the total Client Fee exceed two percent (2.0%) of the Client’s assets under
management. The Client Fee is comprised of the following, as applicable (collectively the “Client Fee”):
1. Advisor Fee
Advisor will charge you an asset-based advisor fee (“Advisor Fee”) for services provided. The Advisor Fee can be “tiered,” “flat,” or “linear.”
A “tiered” Advisor Fee is a blended rate based on the billable Account value in each tier; a “flat” Advisor Fee will keep one consistent fee
at a flat rate; and a “linear” Advisor Fee is the rate listed at the highest tier based on the billable Account value. Advisor Fees are
negotiable, and the Client’s applicable Advisor Fee will be captured as part of the Client Agreement.
2. Technology Fee
An annual “Technology Fee” applies to all Client Accounts on the APM or UMA Program Platforms. The fee is for the technology provided
toolset options utilized by the Advisor’s office to support, among other things, the model management for the Client’s Account. This fee is
set at a flat rate of 0.06% of assets under management.
3. Sovran Managed Portfolio Model Fee(s) (for APM Accounts only)
The “Portfolio Model Fees” are in addition to, and not included as part of the Advisor Fee or Technology Fee described above. To the
extent a Portfolio Model is selected by Advisor; the Client will incur a fee that will vary based upon the selected Portfolio Model, which may
be amended from time to time. This Portfolio Model Fee ranges from between 0.01% to 0.13% of assets under management. The Advisor
retains discretionary authority to change the selected Portfolio Model at any time. Since Advisors affiliated with Sovran have discretion to
either self-manage, select from a variety of TPIMs, or utilize the Firm’s Portfolio Models for managing their Client’s assets, a conflict of
interest exists in that the Firm has a financial incentive to recommend Advisors utilize its Portfolio Models instead of the Advisor self-
managing the assets, or using one or more TPIMs. Further, as certain Portfolio Models employ higher fees than others, the Firm is further
incentivized to recommend those Portfolio Models that assess higher fees over those that assess lower fees. The Firm attempts to
address such conflicts of interest by disclosing it to Clients through the Firm's Brochure, Client Agreement, and/or verbally prior to or at
the time Clients enter into an Agreement with Sovran. Additionally, Sovran has made it clear that affiliated Advisors receive no preferential
treatment and/or additional compensation for selecting Sovran’s Portfolio Models over having the Advisor self/manage or selecting any
other TPIM to manage Client assets. Clients should carefully review their Agreement with Sovran for a description of all applicable fees.
4. Administration Fee (for UMA Accounts only)
The “Administration Fee” is assessed by Cetera Investment Services LLC when serving as the Client’s Custodian for Administrative
Services provided on behalf of the Client’s UMA Account(s). Such fees are in addition to the Advisor Fee and Technology Fee. This fee
is either 0.02% or 0.05% of assets under management. In the event an Advisor implements a strategy as part of a UMA account, Client
will incur an Administration Fee of 0.02%. If the Advisor utilizes a Strategist in an UMA account and a separate Strategist Fee applies,
the Administration Fee shall be increased from 0.02% to 0.05% for the portion of the account assets utilizing that Strategist.
5. Strategist Fee(s) (for UMA Accounts only)
Strategies Fee(s) are in addition to, and not included as part of the Advisor Fee, Technology Fee, or Administration Fee described above.
To the extent that Strategist models are selected by Advisor, Client will incur a fee that will vary by the selected Strategist, which may be
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amended from time to time.
6. Retirement Plan Consulting Fees
Fees for Retirement Plan Services will be assessed either on a percentage of assets under management, or flat fee. If fees are based on
assets under management, the Firm will typically receive fees on a quarterly or monthly basis, in arrears, directly from the Plan’s platform
provider/administrator. Fees will either be calculated as (i) a percentage of the market value of the Plan’s assets under management as
of the close of business on the last business day of the preceding calendar quarter/month (depending on the Client’s selection), or (ii) a
percentage of the average daily market value of the Plan’s assets under management during a billing period.
If employing a flat fee, the Firm will typically receive fees on a quarterly or monthly basis, in arrears or in advance, from the Plan Sponsor
and/or the Plan’s platform provider/administrator.
The exact fees to be paid by the Client will be included in the Agreement between Sovran and the Plan.
7. TPIM Fees
TPIM fees are typically in addition to the fees assessed by Sovran. Typically, the TPIM will be responsible for collecting its own fees from
the Client in accordance with the separate agreement executed by and between the TPIM and Client.
Clients participating in the AssetMark Program pay an annualized “Account Fee,” payable quarterly, composed of the Advisor Fee (as
described above) and AssetMark’s “Platform Fee.” AssetMark is responsible for the collection of the Account Fee. The Advisor Fee is
paid directly to Sovran by AssetMark for its provision of services to the Client. The Platform Fee provides compensation to AssetMark for
maintaining the Platform and pays for its administrative, custodial, and brokerage services provided the Client’s account(s). The Platform
Fee is based on a percentage of the Client’s account assets and is calculated based on the net value of the Client’s account assets at
the end of each calendar quarter. The Platform Fee is tiered so that the fees are assessed the higher rate unless a breakpoint is reached.
The reduced rate only applies to the portion of Client account assets that exceeds the applicable breakpoint. A minimum Platform Fee of
$90.00 shall apply to each account participating in the AssetMark Program.
Clients participating in the Morningstar Program pay an annualized “Advisory Firm Fee,” payable quarterly, composed of the Advisor Fee
(as described above) and Morningstar’s “Platform Fee.” Both the Advisory Firm Fee and Morningstar Platform fee charged to a Client will
be reflected in the Account opening documentation. Morningstar is responsible for the collection of the Advisory Firm Fee. The Advisory
Firm Fee is paid directly to Sovran by Morningstar for its provision of services to the Client. The Platform Fee provides compensation to
Morningstar for performing the services described within their Investment Management Agreement and pays for its administrative,
custodial, and brokerage services provided the Client’s account(s). The Platform Fee is based on a percentage of the Client’s account
assets and is calculated based on the net value of the Client’s account assets at the end of each calendar quarter. The Platform Fee is
tiered so that the fees are assessed the higher rate unless a breakpoint is reached. The reduced rate only applies to the portion of Client
account assets that exceeds the applicable breakpoint.
Clients participating in the SEI Program pay an annualized account fee, payable quarterly, composed of the Advisor Fee (as described
above) and SEI’s investment management fees. Fees charged by SEI differ and their fees may be higher or lower than at other qualified
custodians. SEI is responsible for the collection of fees charged to the account. All fees paid to Sovran for advisory services are separate
and distinct from the fees and expenses charged by mutual funds to their shareholders, or those charged to clients by product sponsors or
by qualified custodians and sub-advisors.
C. Additional Information Concerning Asset Under Management Fees
Sovran uses an average of the daily balance in the Client's Account throughout the billing period for purposes of determining the market
value of the assets upon which fees are based. The Firm relies on the applicable Custodian to price and value assets and provide cost
basis information for tax reporting of Client assets. Client should contact the applicable Custodian for the cost basis accounting method
applicable to the Client Account(s). Initial cost basis is the value at deposit. Client should use only the cost basis information provided on
your Custodial Account statements for tax reporting purposes.
If the Client has multiple Accounts, Client may be able to consolidate Account assets for fee billing purposes and/or performance reporting,
which may result in receiving a reduced fee based on a tiered or linear fee schedule of total advisory assets under management. A “tiered”
Advisor Fee is a blended rate based on the billable Account value in each tier; a “flat” Advisor Fee will keep one consistent fee at a flat
rate; and a “linear” Advisor Fee is the rate listed at the highest tier based on the billable Account value. You can negotiate this rate with
your Advisor. You may be able to consolidate, or “household,” these Accounts (when multiple account holders reside in the same primary
residence or household) if within the household there are multiple accounts for the same program with the same fee schedule. The default
billing method is to calculate and debit the Advisor Fee for each respective Account separately, and does not include the consolidation of
accounts (i.e.. “Householding”). However you may be offered the option to have a consolidated management fee deducted from more
than one qualifying Account, instead of having management fees deducted from each Account, provided the primary account is not a
retirement account and that the Accounts have the same Advisor(s). The primary account, as designated on the Consolidated Billing and
Reporting Form, will have lower performance returns than it would otherwise have, and your other accounts will have higher returns than
they would otherwise have. To determine whether or not this election to consolidate household accounts is appropriate or applicable to
your situation, speak with your Advisor so that you may make an informed decision. Generally, householding your accounts will result in
a financial benefit to you due to reduced overall Program and Advisor Fees and should be considered where applicable.
Clients should be aware that the compensation to the Firm and your Advisor will differ according to the specific advisory program chosen.
The compensation to Sovran, the Custodian, and your Advisor generally will be more than the amounts otherwise received if you
participated in another program or paid for investment advice, brokerage, and/or other relevant services separately. As a result of the
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differences in fee schedules and other sources of compensation that exist among the various advisory programs and services offered by
the Firm, the Custodian, and your Advisor, we have a financial incentive to recommend particular programs or services over other
programs and services.
In general, we may change our fee schedules at any time by providing you with 30-days advance notice.
You may make additions to or withdrawals from an Account at any time, subject to the Firm’s right to terminate the Account if it falls below
the minimum account value as determined by the Firm from time to time or as otherwise provided in your Client Agreement. Additions
may be in cash or securities, provided that the Firm reserves the right to decline to accept particular securities into the account or to
impose a waiting period before certain securities may be deposited.
If cash or securities are accepted for management in your account during the month, a prorated asset-based fee based on the value of
the assets will be charged. You may request periodic withdrawals; and alternatively, may withdraw account assets subject to the usual
and customary securities settlement procedures. You must acknowledge that your account is responsible for any charges, including
contingent deferred sales charges, surrender charges, or redemption fees, that apply to redemptions or liquidations of securities held in
the account.
Generally, pursuant to Client instructions and consent, the Firm’s AUM fees will be deducted from the Client’s account by the custodian
as soon as practicable following the end of each applicable period. If requested by the Client, Sovran may, in its sole discretion, invoice
Client directly for fees as opposed to debiting the Client’s Account. In such cases, invoices are due and payable upon receipt.
D. Other Fees and Expenses
Clients should understand that the fees described above do not include certain charges imposed by third parties such as custodial fees,
charges imposed directly by a mutual fund or ETF’s in the account, which shall be disclosed in the fund’s prospectus (e.g., fund
management fees and other fund expenses), deferred sales charges, odd-lot differentials, transfer taxes, wire transfer and electronic fund
fees, and other fees and taxes on brokerage accounts and securities transactions. Clients may incur transaction fees. Typically, clients do
not receive trade charges on ETF’s and Equities. However, on the Schwab platform, Clients may incur mutual fund trade charges. The
trade charge is dependent upon the Fund family used. Conversely, Client does not incur mutual fund trade charges on the CIS platform.
Clients should further understand that such charges and fees incurred in connection with transactions for a Client’s account will be paid
out of the assets in the account and are exclusive of and in addition to the fees charged by Sovran.
E. Additional Information Regarding Sovran’s Fees
The Agreement for separately managed accounts executed by Clients specifies that payment of Sovran’s management fees will be made
by the qualified Custodian directly from Client’s custodial Account, unless otherwise specified in writing by the Client. Further, the qualified
Custodian agrees to deliver an Account statement to the Client, at least quarterly, showing all disbursements, including Sovran’s advisory
fees, deducted from the account. The Client is encouraged to review all account statements for accuracy and compare them to the
invoices and reports received by Client. It is the Client’s responsibility (and not the custodian’s) to ensure the fee and its calculation in
relation to the Client’s account is correct. Please note that the fees charged by investment company funds and the Client’s Custodian
are exclusive of, and in addition to, Sovran’s fees.
F. Outside Compensation
Certain representatives of Sovran serve as licensed registered representatives of broker dealers and insurance agents appointed with
multiple life, health and disability insurance companies. There are times when representatives of Sovran will recommend the purchase of
certain securities and/or insurance products to Sovran clients. Upon purchase, the Sovran representative, in his or her capacity as a
registered representative and/or insurance agent, will receive normal and customary commission. For additional information concerning
these arrangements, please see Item 10 below.
G. Retirement Plan Consulting Services Fees
Sovran does not have a standard fee schedule for its Retirement Plan Consulting Services. However, the maximum annual fee that may
be charged for asset-based fees is 1.25%. In meetings with your Advisor, an appropriate fee for the advisory and/or consulting services
to be provided to the Plan will be discussed. Some of the factors used to determine the appropriate fee are the nature of the services
being provided, the time related to providing such services, and the complexity of the Plan. Your fee may be either a one-time project fee;
an hourly rate fee payable quarterly in arrears; an annual flat fee payable in equal quarterly payments; an annual asset-based fee payable
on a quarterly basis; or an annual asset-based tiered schedule fee payable on a quarterly basis. A flat fee is a specific dollar amount that
you will pay for services. Tiered fees refer to fee schedules where, as the value of Plan assets reaches a new threshold, the assets above
that threshold are charged successively lower percentages. Fees are typically paid in arrears. This means that a Plan’s fees pay for
services that the Plan received from the Firm in the prior quarter. Fees may be paid directly from Plan assets or by the client remitting a
check from company assets. If fees will be paid from Plan assets, the Plan authorizes the Plan Custodian to calculate the fee appropriate
under the executed Agreement and debit the fee from Plan assets and forward the fees to the Firm for payment to the Advisor. It is the
Plan’s responsibility to verify the accuracy of fee calculations maybe by the Plan Custodian. The value of Plan assets for fee calculations
purposes will be reported by the Plan Custodian. The option to pay by check is available when the Plan selects to pay an annual flat fee,
hourly rate or one-time project fee.
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ITEM 6 – PERFORMANCE-BASED FEES AND SIDE-BY-SIDE MANAGEMENT
The Firm does not charge performance-based fees (i.e., fees calculated based on a share of capital gains upon or capital appreciation of
the funds or any portion of the funds of an advisory Client). Consequently, the Firm does not engage in side-by-side management of
accounts that are charged a performance-based fee with accounts that are charged another type of fee (such as assets under
management). As described above, the Firm provides advisory services for a percentage of assets under management, in accordance
with applicable regulations.
ITEM 7 – TYPES OF CLIENTS
A. Description
Sovran provides advisory services to individuals, high net worth individuals, charitable organizations, corporations, tax-qualified retirement
plans, and other institutions (“Client”).
B. Conditions for Managing Accounts
The Firm generally requires a minimum initial investment of $25,000 for its APM and UMA Program Platforms. However, the Firm reserves
the right to accept or decline a potential Client for any reason in its sole discretion. Further, Client assets managed by a Strategist and/or
TPIM may be required to maintain certain minimum investment amounts.
Prior to engaging the Firm to provide any of the investment advisory services described in this Brochure, the Client will be required to
enter into one or more written Agreements with the Firm setting forth the terms and conditions under which the Firm shall render its
services.
There are times when certain restrictions are placed by Clients which prevent Sovran from accepting or continuing to manage the Account.
Sovran reserves the right to not accept and/or terminate management of a Client’s Account if it feels that the Client imposed restrictions
which would limit or prevent it from meeting and/or maintaining its overall investment strategy.
ITEM 8 – METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF LOSS
Our Advisors may use various methods to determine an appropriate investment strategy for your portfolio. During your initial and
subsequent meetings with your Advisor, they will discuss the methods they used. The analysis performed may include the following:
Technical Analysis
This type of analysis utilizes statistics to determine trends in security prices. Technical analysis tends to focus on factors such as trading
volume, demand, and security price fluctuations. This type of analysis is also commonly referred to as chart analysis due to the fact that
this analysis tends to review various historical charts and graphs.
Fundamental Analysis
This type of analysis concentrates on earnings, a company’s financial statements, and the quality of a company’s management. These
quantitative factors are then used to attempt to determine the financial strength of a company.
Asset Allocation
Asset allocation investment strategies attempt to optimize the risk and reward of your portfolio by investing among several asset classes.
Timing Service
While not a standard analysis method, some Advisors or strategists may offer advisory services that attempt to time security performance.
This essentially means they try to purchase or sell immediately preceding an increase or decrease in the security’s price. This type of
investing can substantially increase the amount of your brokerage transaction costs due to the frequency that transactions are occurring.
Also, many mutual funds specifically prohibit excessive buying and selling within their fund in a short period of time. We monitor our
accounts for excessive trading activity to ensure that you are aware and comfortable with the level of trading as well as to ensure that the
investments are appropriate for you.
Most of the advisory services we provide involve the purchase or sale of securities. All investing involves some level of risk. In many cases,
the risks include the potential to lose your entire principal value. All securities sold have disclosure documents that discuss these risks. This
disclosure document is commonly referred to as a prospectus but may be called something else depending on the type of security you
have purchased. In any case, it is extremely important that you read these documents in their entirety. If you have any additional questions
regarding your investments, please speak with your Advisor immediately.
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Tax Considerations
Our strategies and investments may have unique and significant tax implications. We do not provide tax or legal advice. You should consult
with your tax and or legal professional regarding tax or legal concerns.
Risk of Loss
Investing in securities involves risk of loss that you should be prepared to bear. We do not represent or guarantee that our services or
methods of analysis can or will predict future results, successfully identify market tops or bottoms, or insulate clients from losses due to
market corrections or declines. We cannot offer any guarantees or promises that your financial goals and objectives will be met. Past
performance is in no way an indication of future performance.
Other Risk Considerations
Management Risk
Our Investment Management Services Platform involves developing and implementing an investment strategy for you, which inherently
involves making decisions about the future behavior of, among other things, the securities markets as a whole and the market for individual
securities. Because there is no available methodology for accurately predicting future events over time, there can be no guarantee of
success in developing a profitable investment strategy for you or in implementing the strategy developed.
Market Risk
This is the risk that the value of securities owned by an investor may go up or down, sometimes rapidly or unpredictably, due to factors
affecting securities markets generally or particular industries.
Cybersecurity Risk
The Firm relies on the use and operation of different computer hardware, software, and online systems and to varying degrees by
investment program. The following risks are inherent to all such programs and are enhanced for online systems: unauthorized access to
or corruption, deletion, theft, or misuse of confidential data relating to the Firm and its clients; and compromises or failures of systems,
networks, devices or applications used by the Firm or its vendors to support the Firm’s operations.
Vendor Risk
The Firm relies on third-party vendors to support certain functions. By relying on a vendor, the Firm reduces its level of control over services
rendered. If a vendor fails to perform its obligations in a timely manner or at satisfactory quality levels, the Firm will be unable to provide
investment advice in a manner consistent with its disclosures to clients.
Equity Securities
In general, prices of equity securities are more volatile than those of fixed income securities. The prices of equity securities will rise and fall
in response to a number of different factors, including events that affect particular issuers as well as events that affect entire financial
markets or industries.
Interest Rate Risk
This is the risk that fixed income securities will decline in value because of an increase in interest rates; a bond or a fixed income fund with
a longer duration will be more sensitive to changes in interest rates than a bond or bond fund with a shorter duration.
Credit Risk
This is the risk that an investor could lose money if the issuer or guarantor of a fixed income security is unable or unwilling to meet its
financial obligations.
Concentrated Investment Strategies
Certain investment strategies may be concentrated in a specific sector or industry. If you invest in a portfolio or strategy that is made up
of a concentrated position, sector or industry, your portfolio will be more likely to sharply increase or decrease in value with changes in
the markets. Concentrated strategies are more volatile because the risk associated with each company represents a large percentage
of your overall portfolio value.
Options
Certain types of option trading are permitted in order to generate income or hedge a security held in the program account; namely, the
selling (writing) of covered call options or the purchasing of put options on a security held in the program account. Client should be aware
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that the use of options involves additional risks. The risks of covered call writing include the potential for the market to rise sharply. In such
a case, the security may be called away and the program account will no longer hold the security. The risk of buying long puts is limited to
the loss of the premium paid for the purchase of the put if the option is not exercised or otherwise sold by the program account.
Exchange-Traded Funds (ETFs)
ETFs are typically investment companies that are legally classified as open-end mutual funds or UITs. However, they differ from traditional
mutual funds, in particular, in that ETF shares are listed on a securities exchange. Shares can be bought and sold throughout the trading
day like shares of other publicly traded companies. ETF shares may trade at a discount or premium to their net asset value. This difference
between the bid price and the ask price is often referred to as the “spread.” The spread varies over time based on the ETF’s trading volume
and market liquidity and is generally lower if the ETF has a lot of trading volume and market liquidity and higher if the ETF has little trading
volume and market liquidity. Although many ETFs are registered as an investment company under the Investment Company Act of 1940
like traditional mutual funds, some ETFs, in particular those that invest in commodities, are not registered as an investment company. ETFs
may be closed and liquidated at the discretion of the issuing company.
Active ETFs
Active exchange traded funds (ETFs) are different than traditional passive index ETFs in that there is a portfolio manager who actively
makes buy/sell decisions on the underlying holdings. Certain active ETF sponsors also offer actively managed mutual funds with the same
or substantially similar investment objective, strategies, and holdings. In most such cases, however, the fees tend to be less in these ETFs
compared to their corresponding mutual fund..
Emerging Market ETFs /Mutual Funds
Sovran will at times utilize ETFs and/or mutual funds that invest in foreign and emerging markets. Emerging markets describe investing in
developing countries. Emerging markets may undergo faster economic growth or decline than in developed countries. Depending on the
stage of development emerging market securities can experience large periods of volatility due to economic, environmental, exports/import,
and government changes. The governments in emerging markets can have unstable political scenes that can dramatically alter or impact
asset prices during times of unrest or uncertainty.
Derivatives Risk
Derivatives are types of investments where the investor does not own the underlying asset. There are many different types of derivative
instruments, including, but not limited to, options, swaps, futures, and forward contracts. Derivatives have numerous uses as well as various
risks associated with them, but they are generally considered an alternative way to participate in the market. Investors typically use
derivatives for three reasons: to hedge a position, to increase leverage, or to speculate on an asset's movement. Some ETFs use
derivatives, such as swaps, options, and futures, among others. Derivative instruments may be illiquid, difficult to value and leveraged so
that small changes can produce disproportionate losses to a client. Over-the-counter derivatives, such as swaps, are also subject to
counterparty risk, which is the risk that the other party in the transaction will not fulfill its contractual obligation. Losses from investments in
derivatives can result from a lack of correlation between the value of those derivatives and the value of the underlying asset or index. In
addition, there is a risk that the performance of the derivatives or other instruments used by ETFs to replicate the performance of a particular
asset or asset class may not accurately track the performance of that asset or asset class. • Leverage Risk – Leverage (borrowing) may
be used in investment and trading, generally through purchasing inherently leveraged instruments, such as certain ETFs. The prices of
leveraged instruments can be highly volatile, and investments in leveraged instruments may, under certain circumstances, result in losses
that exceed the amounts invested. Borrowing magnifies the potential for losses and exposes the client to interest expense on money
borrowed. Leveraged ETFs and derivatives will amplify losses because they are designed to produce returns that are a multiple of the
equity index to which they are linked
Leveraged and Inverse ETF Risk
A leveraged ETF generally seeks to deliver multiples of the daily performance of the index or benchmark that it tracks.1 An inverse ETF
generally seeks to deliver the opposite of the daily performance of the index or benchmark that it tracks. Inverse ETFs often are marketed
as a way for investors to profit from, or at least hedge their exposure to, downward-moving markets. Some ETFs are both inverse and
leveraged, meaning that they seek a return that is a multiple of the inverse performance of the underlying index. To accomplish their
objectives, leveraged and inverse ETFs use a range of investment strategies, including swaps, futures contracts and other derivative
instruments. Leveraged, inverse, and leveraged inverse ETFs are more volatile and riskier than traditional ETFs due to their exposure to
leverage and derivatives, particularly total return swaps and futures. At times, the Firm will recommend leveraged and/or inversed ETFs,
which may amplify gains and losses.
Risks Associated with Holding Leveraged and/or Inverse ETFs for an Extended Period of Time
Most leveraged ETFs are typically designed to achieve their desired exposure on a daily (in a few cases, monthly) basis, and reset their
leverage daily. A "single day" is measured from the time the leveraged ETF calculates its net asset value ("NAV") to the time of the leveraged
ETF's next NAV calculation. The return of the L-ETF for periods longer than a single day will be the result of each day's returns compounded
over the period. Due to the effect of this mathematical compounding, their performance over longer periods of time can differ significantly
from the performance (or inverse performance) of their underlying index or benchmark during the same period of time. For periods longer
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than a single day, the leveraged ETF will lose money when the level of the Index is flat, and it is possible that the leveraged ETF will lose
money even if the level of the Index rises. Longer holding periods, higher index volatility and greater leverage all exacerbate the impact of
compounding on an investor's returns. During periods of higher Index volatility, the volatility of the Index may affect the leveraged ETF's
return as much as or more than the return of the Index itself. Therefore, holding leveraged, inverse, and leveraged inverse ETFs for longer
periods of time increases their risk due to the effects of compounding and the inherent difficulty in market timing. Leveraged ETFs are
riskier than similarly benchmarked ETFs that do not use leverage. Non-traditional ETFs are volatile and not suitable for all investors.
Positions in nontraditional ETFs should be monitored closely due to their volatile nature and inability to track the underlying index over an
extended period of time.
Money Market Funds
A money market mutual fund, unlike a bank deposit, is not insured or guaranteed by the FDIC or any other governmental agency, and it is
possible to lose money in a money market mutual fund. Money market mutual funds are covered by SIPC, which protects against custodial
risk (not a decline in market value) when a brokerage firm fails by replacing missing securities and cash up to a limit of $500,000, of which
$250,000 may be cash.
A money market mutual fund generally seeks to achieve a competitive rate of return (less fees and expense) consistent with the fund’s
investment objective(s), as described in its prospectus. As discussed in Item 14, returns in the money market funds offered as the cash
sweep vehicle vary over time and are generally higher than the returns paid on other sweep programs (including the FDIC-Insured Programs
defined in Item 14) or could be higher than other money market mutual funds not offered as the cash sweep vehicle. The Firm generally
earns more by designating an FDIC-Insured Program as the cash sweep program for your account.
Structured Products
Structured products are securities derived from another asset, such as a security or a basket of securities, an index, a commodity, a debt
issuance, or a foreign currency. Structured products frequently limit the upside participation in the reference asset. Structured products are
senior unsecured debt of the issuing bank and subject to the credit risk associated with that issuer. This credit risk exists whether or not
the investment held in the account offers principal protection. The creditworthiness of the issuer does not affect or enhance the likely
performance of the investment other than the ability of the issuer to meet its obligations. Any payments due at maturity are dependent on
the issuer’s ability to pay. In addition, the trading price of the security in the secondary market, if there is one, may be adversely impacted
if the issuer’s credit rating is downgraded. Some structured products offer full protection of the principal invested, others offer only partial
or no protection. Investors may be sacrificing a higher yield to obtain the principal guarantee. In addition, the principal guarantee relates to
nominal principal and does not offer inflation protection. An investor in a structured product never has a claim on the underlying investment,
whether a security, zero coupon bond, or option. There may be little or no secondary market for the securities and information regarding
independent market pricing for the securities may be limited. This is true even if the product has a ticker symbol or has been approved for
listing on an exchange. Tax treatment of structured products may be different from other investments held in the account (e.g., income may
be taxed as ordinary income even though payment is not received until maturity). Structured CDs that are insured by the FDIC are subject
to applicable FDIC limits.
Alternative Investments
Alternative Investments are subject to various risks such as limitations on liquidity, pricing mechanisms, and specific risk factors associated
with the particular product, which for products associated with real estate, would include, but not be limited to, and property devaluation
based on adverse economic and real estate market conditions. Alternative Investments may not be suitable for all investors. A prospectus
that discloses all risks, fees and expenses, and risk factors associated with a particular Alternative Investment may be obtained from your
Advisor. Read the applicable prospectus(es) or offering document(s) carefully before investing. Investors considering an investment
strategy utilizing Alternative Investments should understand that Alternative Investments are generally considered speculative in nature and
involve a high degree of risk, particularly if concentrating investments in one or few alternative investments or within a particular industry.
The risks associated with Alternative Investments are potentially greater and substantially different than those associated with traditional
equity or fixed income investments.
1 For example: A 2X fund will have a multiplier of two times (2x) the Index. A single day movement in the Index approaching 50% at any point in the day
could result in the total loss of a shareholder's investment if that movement is contrary to the investment objective of the leveraged ETF, even if the Index
subsequently moves in an opposite direction, eliminating all or a portion of the earlier movement. This would be the case with any such single day
movements in the Index, even if the Index maintains a level greater than zero at all times.
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ITEM 9 – DISCIPLINARY INFORMATION
Registered investment advisers such as Sovran are required to disclose all material facts regarding any legal or disciplinary events that
would be material to a client’s or prospective client’s evaluation of Sovran or the integrity of its management. Examples of such events
would include, but are not limited to, instances where Sovran, or a management person of Sovran: (i) was convicted of, or pled guilty or
nolo contendere (“no contest”) to a crime of moral turpitude; (ii) is the subject of an administrative proceeding before the SEC, any other
federal or state regulatory agency; or (iv) any other legal or disciplinary event that is material to a client's or prospective client's evaluation
of Sovran’s business or the integrity of its management. Neither Sovran, nor its management persons, have any such legal or disciplinary
events and therefore has nothing to disclose with respect to this Item.
ITEM 10 – OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS
Affiliated Entities
Outside of his activities at Sovran, Mr. Martinson – the Firm’s President and CFO, is an owner and control person, and investment adviser
representative of Spectrum Planning & Advisory Services Inc., d/b/a Bamboo Wealth Strategies (“BWS”) - an advisory firm registered
with the Securities and Exchange Commission. Should clients of Sovran choose to engage BWS for advisory services, Mr. Martinson will
share in profits received by BWS due to his having an ownership interest in that company. In order to mitigate this conflict, it is disclosed
to clients through Sovran’s Disclosure Brochure and this Brochure Supplements. Further, neither Sovran nor BWS pay any referral fees
or other direct compensation for the referral or receipt of clients.
Additionally, Mr. Martinson owns and operates Spectrum Consulting Group (“SCG”), a bookkeeping, payroll processing, and other
business-related services affiliated with Sovran due to common ownership. Previously, representatives of Sovran may have
recommended clients utilize the services of SCG for their business-related needs. Should clients of Sovran have chosen to engage SCG,
Sovran representatives who are also employed by SCG received normal compensation for their respective role with SCG. Additionally,
as Sovran and SCG have common ownership, profits received by SCG will be shared by owners of Sovran. In order to mitigate these
conflicts, they are disclosed to clients through this Brochure and relevant Brochure Supplements. Further, clients are made aware –
typically through the delivery of this Brochure, that they always have the right to decide whether or not to implement any recommended
transactions by the Firm are under no obligation to utilize or continue to utilize SCG for their accounting or other business-related needs
and are free to select any firm of their choosing.
Mr. Martinson and Mr. Justin own and operate Sovran Business Services, Inc., a bookkeeping, payroll processing, and other business-
related services affiliated with Sovran due to common ownership, offering substantially the same services as SCG. At times,
representatives of Sovran will recommend clients utilize the services of Sovran Business Services for their business-related needs.
Should clients of Sovran choose to engage Sovran Business Services, Sovran representatives who are also employed by Sovran
Business Services will receive normal compensation for their respective role with Sovran Business Services. Additionally, as Sovran
and Sovran Business Services have common ownership, profits received by Sovran Business Services will be shared by owners of
Sovran. In order to mitigate these conflicts, they are disclosed to clients through this Brochure and relevant Brochure Supplements.
Further, clients are made aware – typically through the delivery of this Brochure, that they always have the right to decide whether or
not to implement any recommended transactions by the Firm are under no obligation to utilize Sovran Business Services for their
accounting or other business-related needs and are free to select any firm of their choosing.
Mr. Martinson and Mr. Justin are owners of Sovran Insurance Services, Inc., d/b/a Sovran Financial and Insurance Services (“Sovran
Insurance”), an affiliated life, health, disability, and other fixed insurance company. Certain Advisors also serve as licensed insurance
agents of Sovran Insurance. Advisors may also be licensed insurance agents appointed with various insurance companies. There are
times when Mr. Martinson and Mr. Justin and other Advisors of Sovran recommend the purchase of certain insurance products to Sovran
clients. Upon purchase of such products, the respective Advisor, in his or her capacity as an insurance agent, will receive normal and
customary commission. Additionally, should the insurance product be purchased through Sovran Insurance, Mr. Martinson and Mr. Justin
will receive profits and other related compensation in their role as owners. A conflict of interest exists because Mr. Martinson, Mr. Justin,
and other Advisors acting as insurance agents have an incentive to make recommendations based on the compensation received rather
than on the Client’s needs. To mitigate this conflict, it is disclosed to clients through this Brochure and relevant Brochure Supplements.
Clients always have the right to decide whether to implement any recommended transactions by the Firm. Should the client choose to do
so, the client always has the right to choose the professional in which to do so. Sovran clients should understand that lower fees and/or
commissions for comparable services may be available from other sources.
Mr. Martinson is a part owner of Bamboo Insurance Services, Inc. (“Bamboo Insurance”), an affiliated life, health, disability, and other
fixed insurance company. Certain Advisors also serve as licensed insurance agents of Bamboo Insurance. Advisors may also be licensed
insurance agents appointed with various insurance companies. There are times when Mr. Martinson and other Advisors of Sovran
recommend the purchase of certain insurance products to Sovran clients. Upon purchase of such products, the respective Advisor, in his
or her capacity as an insurance agent, will receive normal and customary commission. Additionally, should the insurance product be
purchased through Bamboo Insurance, Mr. Martinson will receive profits and other related compensation in his role as an owner. A conflict
of interest exists because Mr. Martinson and other Advisors acting as insurance agents have an incentive to make recommendations
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based on the compensation received rather than on the Client’s needs. To mitigate this conflict, it is disclosed to clients through this
Brochure and relevant Brochure Supplements. Clients always have the right to decide whether to implement any recommended
transactions by the Firm. Should the client choose to do so, the client always has the right to choose the professional in which to do so.
Sovran clients should understand that lower fees and/or commissions for comparable services may be available from other sources.
Additionally, Mr. Justin owns and operates Greater Pacific Insurance Services d/b/a Greater Pacific Solutions, Financial and Insurance
Services (GPS), an affiliated life, health, disability, and other fixed insurance company. Certain Advisors also serve as licensed insurance
agents of GPS. Advisors may also be licensed insurance agents appointed with various insurance companies. There are times when Mr.
Justin and other Advisors of Sovran recommend the purchase of certain insurance products to Sovran clients. Upon purchase of such
products, the respective Advisor, in his or her capacity as an insurance agent, will receive normal and customary commission. Additionally,
should the insurance product be purchased through GPS, Mr. Justin will receive profits and other related compensation in his role as an
owner. A conflict of interest exists because Mr. Justin and other Advisors acting as insurance agents have an incentive to make
recommendations based on the compensation received rather than on the Client’s needs. To mitigate this conflict, it is disclosed to clients
through this Brochure and relevant Brochure Supplements. Clients always have the right to decide whether to implement any
recommended transactions by the Firm. Should the client choose to do so, the client always has the right to choose the professional in
which to do so. Sovran clients should understand that lower fees and/or commissions for comparable services may be available from
other sources.
Broker-Dealer Affiliation
The majority of our Advisors are also registered representatives of Cetera Wealth Services LLC. In their capacity as registered
representatives and/or licensed insurance agents, they will offer securities and receive commissions as a result of such transactions,
which presents a conflict of interest because the Advisor has a financial interest in making commissions rather than focusing on the
interests of the Client. To mitigate this conflict of interest, we routinely review our client accounts to ensure that the recommended services
and products are consistent with your stated goals and objectives. Furthermore, as part of our fiduciary duty to clients, the Firm and our
representative’s endeavor at all times to act in the Client’s best interest, and recommendations will only be made to the extent that they
are reasonably believed to be in the best interests of the client. Additionally, the conflicts presented by these practices are disclosed to
clients through the Firm's Brochure, Brochure Supplements, the client Agreement and/or verbally prior to or at the time of entering into
an agreement with Sovran. Clients always have the right to decide whether to implement any recommended transactions. Should the
Client choose to do so, the Client always has the right to choose the professional in which to do so. Sovran Clients should understand
that lower fees and/or commissions for comparable services may be available from other sources.
Other Affiliations
Our Advisors may operate their own independent companies outside of Sovran Advisors. These unaffiliated companies include
accounting/tax practices, insurance services, and legal and compliance services, among others.
Further, Mr. Justin, and other Advisors of Sovran, are also investment adviser representatives with Cetera Investment Advisers LLC, an
SEC-registered investment adviser. This creates a conflict of interest in that such Advisors have the ability to choose whether to engage
clients under Sovran or Cetera Investment Advisers LLC, which may result in the Advisor receiving more favorable fees. In order to
mitigate this conflict, it is disclosed to clients through Sovran’s Disclosure Brochure and the respective Advisor’s Brochure Supplement.
Further, neither Sovran nor Cetera Investment Advisers LLC pays any referral fees or other direct compensation for the referral or receipt
of clients.
Neither Sovran, nor any of its management persons, are registered, or have an application pending to register, as a futures commission
merchant, commodity pool operator, a commodity pool trading advisor or an associated person of the foregoing entities.
Rollovers
When leaving an employer, Clients typically have four options regarding their existing retirement plan: (1) leave the assets in the former
employer’s plan, if permitted, (2) roll over the assets to the new employer’s plan, if one is available and rollovers are permitted, (3) roll
over the assets to an Individual Retirement Account (“IRA”), or (4) take a full withdrawal in cash, which would result in ordinary income
tax and a penalty tax if the person is under age 59 1/2. At times, as part of its services, the Firm recommends that Clients roll over their
401(k) or other qualified plan assets to an IRA. This rollover recommendation presents a conflict of interest in that the Firm would receive
compensation (or may increase current compensation) when investment advice is provided following the Client’s decision to roll over plan
assets. Clients who have assets in retirement accounts elsewhere would potentially pay a larger fee if rolled into an IRA or Roth IRA with
Sovran as the adviser. Sovran will only recommend rollovers if it’s in the best interest of the Client. Instances, where it may be in the best
interest of the Client, are to simplify their account management (reduce the number of retirement accounts), have professional
management of their account, gain access to additional investment options as compared to the current retirement plan, and/or pay lower
administrative fees. Prior to making a decision, each Client should carefully review the information regarding rollover options and are
under no obligation to rollover retirement plan assets to an account managed by Sovran.
ITEM 11 – CODE OF ETHICS
We are committed to providing brokerage services and investment advice with the utmost professionalism and integrity.
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To help us avoid potential conflicts, we have developed a Code of Ethics designed to protect our professional reputation and comply with
federal or other applicable securities laws. This Code of Ethics sets forth guidelines and restrictions for personal securities trading,
including an absolute prohibition of trading on the basis of “inside” (i.e., material, non-public) information. Adherence to our code of ethics
is a condition of employment or affiliation with the Firm. Our Code of Ethics is summarized as follows:
Personal Investing by Your Advisor
Your Advisor may purchase or sell the same security as you. This type of trading activity creates a conflict between your Advisor and you
because your Advisor’s transaction may receive a better price than your transaction. Our Code of Ethics places restrictions on your
Advisor’s personal trading activities. These restrictions include a prohibition on trading based on non-public information, pre-clearance
requirements for certain personnel transactions with advance knowledge of model transactions and a requirement that any personal
securities transactions do not disadvantage clients or otherwise raise fiduciary or antifraud issues.
Also, your Advisor may not purchase securities in an initial public offering or participate in a private placement without our written approval.
Personal Holdings and Transaction Reporting
We receive information about the security transactions purchased and/or sold by your Advisor in their personal accounts. We also receive
information listing all securities that they currently own in their personal securities accounts. We also use monitoring systems to supervise
trading in Advisor personal accounts that are held through an approved Custodian. Certain investments are not required to be reported
to us by your Advisor, such as mutual funds holdings and securities issued by the Government of the United States.
You may request a copy of our Code of Ethics at any time by contacting your Advisor or by contacting our Firm on the telephone number
on the cover of this brochure.
ITEM 12 – BROKERAGE PRACTICES
When the Firm places orders for the execution of portfolio transactions for Client accounts, transactions are allocated to the Client’s
broker-dealer for execution in various markets at prices and commission rates that, based upon good faith judgment, will be in the best
interest of the Client. Clients should be aware that in most instances, the broker-dealer performing such transactions also serves as the
client’s custodian. For clients in the AssetMark Program, custodial fees are included in the portion of the Platform Fee. However, the
custodian, or ATC, may charge Clients for additional services, such as for wiring of funds, providing additional account statements, or
asset transfers, all in accordance with the CSA and/or the Client’s agreement with ATC. The following discussion summarizes the material
aspects of the Firm’s practices for the selection of broker-dealers to execute Client transactions.
A. Recommendation of Custodian(s)
Sovran does not have discretionary authority to select the broker-dealer/custodian for custody and execution services. The Client will
engage the broker-dealer/custodian (herein the "Custodian") to safeguard Client assets and authorize the Firm to direct trades to the
Custodian as agreed upon in the investment advisory agreement. Further, the Firm does not have the discretionary authority to negotiate
transaction costs on behalf of Clients on a trade-by-trade basis. Where the Firm does not exercise discretion over the selection of the
Custodian, it may recommend the Custodian to Clients for custody and execution services. Clients are not obligated to use the Custodian
recommended by the Advisor and will not incur any extra fees by the Advisor for using a custodian not recommended by Sovran. However,
the Advisor may be limited in the services it can provide if the recommended Custodian is not engaged. The Firm may recommend the
Custodian based on criteria such as, but not limited to, reasonableness of commissions charged to the Client, services made available to
the Client, its reputation, and/or the location of the Custodian’s offices. Sovran will generally recommend that Clients establish accounts
with Cetera Investment Services LLC or Charles Schwab & Co., Inc., who will serve as a “qualified custodian” for Client Accounts in APM
and UMA programs.
The Advisor maintains an institutional relationship with Cetera Investment Services LLC, Charles Schwab & Co., Inc., AssetMark, Inc.,
SEI, and Morningstar whereby the Advisor receives certain direct and indirect benefits. In the future we may engage additional custodians
to serve in this role. Please see Item 14 below for conflicts of interest associated with Sovran recommending one custodian over another.
This choice presents certain conflicts.
B. Agency Cross or Principal Trades
An agency cross transaction is defined as a transaction where a person acts as an investment adviser in relation to a transaction in which
the investment adviser, or any person controlling, controlled by or under common control with the investment adviser, acts as broker for
both the advisory client and for another person on the other side of the transaction. Principal transactions arise when the Firm acts as an
investment adviser and broker in a transaction between an advisory client on one side of a transaction and the Firm (including accounts
of Firm representatives) on the other side of the transaction. This includes buying securities from or selling any security to an advisory
client from the Firm’s own account. The Firm does not permit agency cross or principal trades.
C. Trade Aggregation and Allocation (Block Trading)
Block Trading refers to the aggregation of multiple orders from different Clients, for the same securities for submission as a single order
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for execution. When the purchase or sale of a particular security is appropriate for more than one Client account, trades for advisory
Clients may be aggregated. This is done principally to ensure that Clients are treated fairly, and that one Client is not advantaged at the
expense of another Client. Trades with advisory Clients may be aggregated with those of other Clients of your Advisor, the personal
trades of supervised persons, and trades in proprietary accounts.
Aggregate orders may be filled through multiple executions at different prices during the course of a trading day. If your order is aggregated
with other orders, you will receive an average price. Aggregate orders will not reduce applicable transaction costs. When an aggregated
order is not fully filled (i.e., when an aggregated order is only partially filled), the Firm’s trading system will allocate to each Account
participating in the order the pro-rata amount of shares to each Account in accordance with the Account’s proportion of the overall order.
The Advisor may aggregate all, none, or some of his or her Client trades based on, among other things, a Client’s investment guidelines
and restrictions (including those on the use of discretion by the Advisor), the type of securities and the size of the order. It is the Firm’s
policy that the order allocation between participating Clients may not be changed after the order has been executed.
The Firm’s policies do not require an Advisor to block trade Client orders. When an Advisor chooses not to aggregate Client orders for
the same security a conflict of interest exists. In such instances, the Advisor must decide which Client order to place first which may result
in one Client receiving a better execution price over another Client and could lead to certain Client Accounts receiving more favorable
order executions over time.
D. Trading Errors
Occasionally, a trading error may occur where either we, or our Advisors, are at fault. If this occurs in your Account, the error will be
corrected, and your account will be restored to where it would have been had the error never occurred. However, in the process of
restoring your account, we may realize a profit or suffer a loss in connection with correcting this error. Neither losses nor gains realized
by us will be passed on to you.
E. Best Execution
The Firm is obligated to ensure orders are being sent to the markets in an efficient manner and to execute any transactions in the manner
it believes is in the Client’s best interest. The Firm’s primary consideration with regard to purchases and sales for its Clients is obtaining
the most favorable execution of the transactions needed to implement Client’s investment strategy. The determinative factor is whether
the transaction represents the best qualitative execution for the Client Account and not whether the lowest possible price is obtained. The
Firm reviews reports that help analyze the quality of the executions of the orders that are sent to the market. As discussed further in Item
14, both Sovran and its Advisors have a financial incentive to recommend Cetera Investment Services LLC for custodial and brokerage
services. This conflict of interest impacts the Firm’s ability to objectively perform its Best Execution analysis. To mitigate this conflict, it is
disclosed to Clients as part of this Brochure, and Clients are under no obligation to utilize Cetera Investment Services LLC for custodial
and/or brokerage services.
F. Directed Brokerage
Under certain circumstances, Sovran allows a Client to direct the Firm to execute all or a portion of Client transactions through a specific
broker (“Directed Brokerage”). If that is the case, the client should understand that: (1) Sovran generally does not negotiate specific
brokerage commission rates with the broker on Client’s behalf, or seek better execution services or prices from other broker/dealers and,
as a result, the Client could end up paying higher commissions and/or receive less favorable net prices on transactions for their account
than might otherwise be the case; and (2) transactions for that account generally will be effected independently unless Sovran is able to
purchase or sell the same security for several Clients at approximately the same time (“block trade”), in which case the Firm will include
such Client’s transaction with that of other Clients for execution by the same broker. If transactions are not able to be traded as a block,
the Firm will have to enter the transactions for the Client’s account after orders for other Clients, with the result that market movements
could work against the Client. Therefore, prior to directing the Firm to use a specific broker-dealer, a Client should consider whether,
under that restriction, execution, clearance and settlement capabilities, commission expenses and whatever amount is allocated to
custodian fees, if applicable, would be comparable to those otherwise obtainable. Clients should understand that he/she might not obtain
commissions rates as low as it might otherwise obtain if Sovran had discretion to select or recommend other broker-dealers.
Consequently, Directed Brokerage could result in the client paying more money for brokerage services.
Subject to its objective to achieve best execution, Sovran reserves the right to decline a Client’s request to engage in Directed Brokerage
if, in Firm’s sole discretion, such Directed Brokerage arrangements would result in additional operational difficulties or violate restrictions
imposed by other broker dealers.
G. Soft Dollar Benefits
Sovran’s general policy is to comply with the provisions of Section 28(e) of the Securities Exchange Act of 1934 ("Section 28(e)") when
entering into soft dollar arrangements. Section 28(e) recognizes the potential conflict of interest involved in this activity, but generally allows
investment advisers to use client commissions to pay for certain research and brokerage products and services under certain
circumstances without breaching their fiduciary duties to clients. For these purposes, "research" means services or products used to
provide lawful and appropriate assistance to Sovran in making investment decisions for its Clients. "Brokerage" services and products
are those used to effect securities transactions for Sovran's clients or to assist in effecting those transactions. Research and other products
and services purchased with soft dollars will generally be used to service all of Sovran’s clients, but brokerage commissions paid by one
client may be used to pay for research that is not used in managing that client’s portfolio, as permitted by Section 28(e). In other words,
there may be certain client accounts that benefit from the research services, which did not make the payment of commissions to the
broker-dealer providing the services.
Through it’s custodial relationship with Charles Schwab & Co., Inc., Sovran has a soft dollar arrangement in place whereby Schwab
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may assist the Firm by offering payment for eligible third party vendor services and services provided by Schwab affiliates for
Marketing, Technology, Consulting or Research expenses contingent upon the value of the firm’s clients’ assets custodied at Schwab
reaching certain thresholds. The availability of these services from Schwab benefits Sovran because the Firm does not have to produce
or purchase them.
ITEM 13 – REVIEW OF ACCOUNTS
We review Client accounts in several ways. Sovran’s account reviews include:
Periodic Reviews
•
Annual Client Contact – On at least an annual basis, your Advisor will contact you to arrange a review of your advisory
accounts with you. In general, this review includes any Firm-Sponsored programs and certain third-party investment
manager programs.
•
Account Supervision – The Firm’s Chief Compliance Officer or their Designee periodically reviews client accounts of any
Advisor who he or she supervises. If this review raises any issues associated with your account, they will investigate the
issue to determine if any further action is needed or warranted.
•
Surveillance Oversight – The Firm’s Chief Compliance Officer or their Designee utilizes a series of surveillance, exception,
trade, and other transaction reports that are designed to help facilitate the ongoing review of the Firm’s managed accounts.
Other Reviews and Triggering Events
In addition to the periodic reviews described above, reviews can be triggered by changes to a Client’s personal, tax, or financial status.
Account holdings are also reviewed when changing market conditions warrant such review. Clients are encouraged to notify the Firm and
its Advisor representatives of any changes in their personal financial situation that might affect their investment needs, objectives, or time
horizon.
Regular Reports
Written account statements are generated no less than quarterly and are sent directly from the account Custodian. These statements list
the account positions, activity in the account over the covered period, and other related information, including any fees deducted from the
account. Clients are also sent confirmations following each brokerage account transaction unless confirmations have been waived. Clients
are urged to carefully review all account statements.
Clients typically receive other supporting reports from mutual funds, trust companies, broker-dealers, or insurance companies based on
their involvement with the account and their applicable internal reporting requirements. The Firm does not independently send reports to
Clients.
ITEM 14 – CLIENT REFERRALS AND OTHER COMPENSATION
Certain Advisors are also registered representatives of Cetera Wealth Services LLC and will typically receive forgivable loans from
Cetera Wealth Services LLC which are conditioned on the Advisor retaining Cetera Investment Services LLC as the Custodian for
Client Assets. This additional economic benefit creates a conflict of interest in that Advisors are incentivized to retain their affiliation with
Cetera Wealth Services LLC in order to avoid re-payment on a loan.
Additionally, the Firm receives compensation from Cetera Wealth Services LLC in the form of a promissory loan and bonus payout
agreement, for maintaining Client assets with, and having Cetera Investment Services LLC serving as Custodian. This creates conflict
of interests in that Sovran has a financial incentive to recommend Cetera Investment Services LLC for custodial services initially and
continue utilizing Cetera Investment Services LLC until the promissory loan/bonus agreements are terminated, as opposed to using other
custodians where the Firm does not receive any additional compensation.
To the extent that Sovran utilizes Schwab as a custodian for client accounts, the Firm has an incentive to use Schwab because we pay
lower platform fees than with other custodians. This conflict arises because the Firm may be incentivized to recommend or maintain
client accounts at Schwab because paying lower platform fees may result in higher overall net compensation..
Clients are encouraged to review all available custodial options and discuss any concerns with the Firm regarding custodial fees,
platform fees, or other compensation-related matters. The Firm remains committed to acting in the best interests of its clients, but
clients should be aware of the potential influence that the Firm's financial interest in selecting a custodian may have.
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As discussed under Item 12, Sovran receives “soft dollar” benefits whereby brokerage transactions are directed to certain broker-dealers
in return for investment research products and/or services which assist Sovran in its investment decision-making process. The receipt of
such services is deemed to be the receipt of an economic benefit by Sovran, and although customary, these arrangements give rise to
conflicts of interest, including the incentive to allocate securities transactional business to broker-dealers based on the receipt of such
benefits rather than on a Client’s interest in receiving most favorable execution. As it relates to Sovran’s soft dollar benefit agreement
with Shwab, the Firm receives an economic benefit from Schwab in that Schwab has agreed to pay for certain products and services for
which we would otherwise have to pay once the value of our clients’ assets in accounts at Schwab reaches a certain size. You do not
pay more for assets maintained at Schwab as a result of these arrangements. However, the Firm benefits from the arrangement
because the cost of these services would otherwise be borne directly by us. You should consider these conflicts of interest when
selecting a custodian. The products and services provided by Schwab, how they benefit us, and the related conflicts of interest are
described above (see Item 12 – Brokerage Practices).
Additionally, as mentioned above, certain Sovran representatives have outside business activities that provide additional compensation.
There also exists affiliated companies of Sovran (due to common ownership), whereby owners of Sovran share in profits of such affiliated
companies that can be utilized by Sovran clients. Please refer to Items 5 and 10 above, and/or the respective representative’s Form ADV
Part 2B, for detailed information regarding these business activities, the compensation received, the related conflicts, and how Sovran
mitigates such conflicts.
Incoming Referrals
The Firm has retained promoters and will pay solicitation fees for Clients who are referred to the Firm by said promotor. All such
agreements are in writing and comply with the applicable state and federal regulations. When a referred client is introduced to the Firm by
a promoter, the Firm will pay that promoter a fee in accordance with the terms of a contract by and between Sovran and the respective
promoter. While the specific terms of each agreement may differ, generally, the compensation will be based upon a varying percentage
of the advisory fees paid to the Firm by such referred clients. Any such fee shall be paid solely from the Firm’s advisory fee(s) and will
not result in any additional charges to the Client. The Firm only conducts business with registered promoters or promoters that are not
required to be registered because they are exempt from registration requirements.
ITEM 15 – CUSTODY
Pursuant to the Investment Advisers Act of 1940, the Firm is deemed to have “constructive custody” of client funds because we have the
authority and ability to debit our fees directly from the accounts of those clients receiving our services. Additionally, certain Clients have,
and could in the future, sign a Standing Letter of Authorization (“SLOA”) that gives Sovran the authority to transfer funds to a third-party
as directed by the Client in the SLOA. This is also deemed to give the Firm custody. Custody is defined as any legal or actual ability by
the firm to withdraw client funds or securities. Firms with deemed custody must take the following steps:
1. Ensure clients’ managed assets are maintained by a qualified custodian;
2. Have a reasonable belief, after due inquiry, that the qualified custodian will deliver an account statement directly to the client at
least quarterly;
3. Confirm that account statements from the custodian contain all transactions that took place in the client’s account during the
period covered and reflect the deduction of advisory fees; and fees; and
4. Obtain a surprise audit by an independent accountant on the clients’ accounts for which the advisory firm is deemed to have
custody.
However, the rules governing the direct debit of Client fees and SLOAs exempt Sovran from the surprise audit rules if certain conditions
(in addition to steps 1 through 3 above) are met. Those conditions are as follows:
1. When debiting fees from client accounts, Sovran must receive written authorization from clients permitting advisory fees to be
2.
deducted from the client’s account.
In the case of SLOAs, Sovran must: (i) confirm that the name and address of the third party is included in the SLOA, (ii) document
that the third-party receiving the transfer is not related to the Firm, and (iii) ensure that certain requirements are being performed
by the Custodian.
The Custodian that is selected by a Client maintains actual physical custody of Client assets. Client account statements from Custodians
will be sent directly to each Client to the email or postal mailing address that is provided to the Custodian selected by the Client. Clients
are encouraged to compare information provided in reports or statements received by Sovran with the account statements received from
their Custodian for accuracy. In addition, Clients should understand that it is their responsibility, not the Custodian’s, to ensure that the
fee calculation is correct.
If Client funds or securities are inadvertently received by the Firm, they will be returned to the sender immediately, or as soon as practical.
Sovran encourages our clients to raise any questions with us about the custody, safety or security of their assets. The Custodians we do
business with will send you independent account statements listing your account balance(s), transaction history and any fee debits or
other fees taken out of your account.
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ITEM 16 – INVESTMENT DISCRETION
As discussed in more detail in Item 4 of this Brochure, the Client may authorize Sovran, their Advisor, and/or one or more TPMMs to have
investment discretion over the Client’s account(s). This is typically provided by the Client when executing the Firm’s Client Agreement
whereby the Client authorizes Sovran to exercise this full discretionary authority with respect to all investment transactions involving the
Client’s investment management account(s). Pursuant to such Agreement, Sovran is designated as having limited power of attorney with
discretionary authority to effect investment transactions in the Client’s account(s) which authorizes Sovran to give instructions to third
parties in furtherance of such authority.
Advisor must obtain written authorization from each Client prior to exercising such discretionary authority over the Client’s respective
account(s). The Client may place reasonable restrictions on the management of their account, whether it is discretionary or non-
discretionary, including restrictions on the type of securities that can be purchased in the account.
Sovran’s Advisors are prohibited from having the ability to withdraw funds and/or securities from Client accounts without the Client’s
express written permission.
ITEM 17 – VOTING CLIENT SECURITIES (I.E., PROXY VOTING)
Neither Sovran, nor its Advisors, have any authority to vote proxies on behalf of Clients. For the applicable Programs where the Client is
solely responsible for receiving and voting proxies for the securities that maintained within the Client’s account, the Client will receive
proxies or other solicitations directly from the custodian and/or transfer agent. In the event a proxy solicitation is sent to Sovran on a
Client’s behalf, it is the Firm’s practice to forward the solicitation to the Client’s address of record immediately so that they may cast the
proxy vote. While Sovran will at times answer Client questions related to proxies, please note that Sovran will not be deemed to have
proxy voting authority solely as a result of providing information relating to a particular proxy to an inquiring Client.
In the investment advisory programs offered by the Firm, Client is responsible for receiving and voting proxies for the securities that are
within the Client’s account.
For TPMM Accounts – Depending on the TPMM’s proxy voting policies and procedures, the TPMM may require that you appoint them
as your agent and attorney-in-fact with discretion to vote proxies on your behalf. Please carefully review the TPMM’s disclosure brochure
to understand their proxy voting policies and procedures.
Class Action Lawsuits
Sovran does not determine if securities held by Clients are the subject of a class action lawsuit or whether Clients are eligible to participate
in class action settlements or litigation nor does Sovran initiate or participate in litigation to recover damages on behalf of Clients for
injuries as a result of actions, misconduct, or negligence by issuers of securities held by the Client.
ITEM 18 – FINANCIAL INFORMATION
Sovran does not take prepayment of more than $1,200 in fees, six months or more in advance or have a financial condition that could
impair the Firm’s ability to meet its contractual obligations. Therefore, Sovran is not required to provide audited balance sheets.
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