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SP Asset Management LLC
FORM ADV PART 2A – BROCHURE
20380 Town Center Lane, Suite 205
Cupertino, CA 95014
Phone: 408-257-7711
Fax: 408-904-5611
March 18, 2025
This disclosure brochure provides clients with information about the qualifications and business practices of
SP Asset Management LLC, an investment advisory firm registered with the United States Securities and
Exchange Commission (“SEC”). It also describes the services SP Asset Management LLC provides as well as
background information on those individuals who provide investment advisory services on behalf of SP Asset
Management LLC. Please contact Sandeep Pandya, Chief Compliance Officer of SP Asset Management LLC,
at 408-257-7711 if you have any questions about the contents of this disclosure brochure.
The information in this disclosure brochure has not been approved or verified by the SEC or by any state
securities authority. Registration with the SEC does not imply that SP Asset Management LLC or any
individual providing investment advisory services on behalf of SP Asset Management LLC possess a certain
level of skill or training. Additional information about SP Asset Management LLC is available on the Internet
at www.adviserinfo.sec.gov. You can search this site by a unique identifying number, known as a CRD number.
The CRD number for SP Asset Management LLC is 323369.
TABLE OF CONTENTS
MATERIAL CHANGES ............................................................................................................................................... 4
ADVISORY BUSINESS ............................................................................................................................................... 4
OUR COMPANY ........................................................................................................................................................................... 4
OUR INVESTMENT TEAM ............................................................................................................................................................... 4
OUR SERVICES ............................................................................................................................................................................ 4
OUR ASSETS UNDER MANAGEMENT ............................................................................................................................................... 5
FEES & COMPENSATION ......................................................................................................................................... 5
INVESTMENT MANAGEMENT FEES .................................................................................................................................................. 5
IMPORTANT ADDITIONAL INFORMATION .......................................................................................................................................... 7
PERFORMANCE-BASED FEES & SIDE-BY-SIDE MANAGEMENT ............................................................................. 8
TYPES OF CLIENTS .................................................................................................................................................. 8
ENGAGING THE SERVICES OF SP ASSET MANAGEMENT LLC ................................................................................................................. 8
CONDITIONS FOR MANAGING ACCOUNTS ......................................................................................................................................... 9
METHODS OF ANALYSIS, INVESTMENT STRATEGIES, & RISK OF LOSS ............................................................... 9
TYPES OF INVESTMENTS ................................................................................................................................................................ 9
INVESTMENT STRATEGIES .............................................................................................................................................................. 9
SECURITY ANALYSIS ...................................................................................................................................................................... 9
SOURCES OF INFORMATION ........................................................................................................................................................... 9
RISK .......................................................................................................................................................................................... 9
CASH MANAGEMENT ................................................................................................................................................................. 12
DISCIPLINARY INFORMATION ............................................................................................................................... 13
OTHER FINANCIAL INDUSTRY ACTIVITIES & AFFILIATIONS .............................................................................. 13
CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT TRANSACTIONS, & PERSONAL TRADING .......... 13
CODE OF ETHICS ........................................................................................................................................................................ 13
PRIVACY NOTICE ....................................................................................................................................................................... 14
PROHIBITION ON USE OF INSIDER INFORMATION ............................................................................................................................. 14
PARTICIPATION OR INTEREST IN CLIENT TRANSACTIONS ..................................................................................................................... 14
BROKERAGE PRACTICES ....................................................................................................................................... 15
BROKERAGE SELECTION .............................................................................................................................................................. 15
DIRECTED BROKERAGE ................................................................................................................................................................ 17
TRADE AGGREGATION & ALLOCATION ........................................................................................................................................... 17
REVIEW OF ACCOUNTS .......................................................................................................................................... 18
INVESTMENT MANAGEMENT SERVICES .......................................................................................................................................... 18
CLIENT REFERRALS & OTHER COMPENSATION ................................................................................................. 18
CUSTODY ................................................................................................................................................................ 18
INVESTMENT DISCRETION .................................................................................................................................... 20
VOTING CLIENT SECURITIES ................................................................................................................................ 20
PROXY VOTING ......................................................................................................................................................................... 20
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CORPORATE ACTIONS ................................................................................................................................................................. 20
FINANCIAL INFORMATION ..................................................................................................................................... 21
PREPAYMENT OF FEES ................................................................................................................................................................ 21
FINANCIAL CONDITION ............................................................................................................................................................... 21
BANKRUPTCY ............................................................................................................................................................................ 21
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MATERIAL CHANGES
No material changes have been made to this Form ADV Part 2A report for this Annual Updating
Amendment.
The previous version of our Form ADV Part 2A was filed on March 28, 2024.
Additional information about the firm and its investment adviser representatives is also available
on the SEC’s website at www.adviserinfo.sec.gov.
ADVISORY BUSINESS
OUR COMPANY
SP Asset Management LLC, a California Limited Liability Company, offers discretionary
management of investment portfolios and ongoing financial planning for individuals, pension and
retirement plans, trusts, and business entities, in accordance with the investment objective(s) of
the client.
SP Asset Management LLC was formed in January 2022. SP Asset Management LLC succeeded
to the business of Sandeep Pandya dba SP Asset Management, which had operated as a registered
investment adviser since 1995. The principal owner of SP Asset Management LLC is Sandeep
Pandya.
Throughout this disclosure brochure, we refer to SP Asset Management LLC as “SP Asset
Management” or “the Firm.”
OUR INVESTMENT TEAM
Sandeep Pandya, President and CEO
Mr. Pandya is an experienced investment advisor who has been providing investment advice to
individuals and organizations since 1995. Mr. Pandya has both Bachelors and Masters degrees in
mechanical engineering and has over twenty nine years of professional experience providing
investment advisory services. Additional details about Mr. Pandya can be found in his Form ADV
Part 2B brochure supplement.
OUR SERVICES
Investment Advisory Services
At SP Asset Management we provide investment supervisory and portfolio management services
on a fully discretionary basis. On more than an occasional basis, we furnish advice to clients on
matters not involving securities.
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Financial Planning Services
SP Asset Management’s financial planning services are available on a “one-time” or “ongoing”
basis, and range from comprehensive financial planning to more focused consultations, depending
on the needs of each client. Such planning will at times, typically when requested by a client,
involve discussions concerning alternative investments such as private placements. Generally, SP
Asset Management performs financial planning for sophisticated clients and evaluates the Client’s
financial, business, and investment information and makes recommendations designed with the
intention of achieving the client’s overall goals and objectives. Clients have the option of utilizing
the Firm to implement certain investment recommendations but are under no obligation to do so.
Advice and recommendations may also be given on non-securities matters and any implementation
of financial planning recommendations is entirely at the client’s discretion. Clients are always free
to accept or reject any or all recommendations made by SP Asset Management, and clients retain
the authority and discretion on whether or not to implement any recommendations. Clients should
understand that a potential conflict of interest exists if the Firm recommends its own investment
management services. Financial planning recommendations are based on the client’s financial
situation at the time the recommendations are provided and are based on the information provided
by the client. Past performance is in no way an indication of future performance and SP Asset
Management cannot offer any guarantees or promises that the client’s financial goals and
objectives will be met. As a client’s financial situation, goals, objectives, or needs change, the
Client is strongly urged to promptly notify SP Asset Management.
Private Fund Management Services
SP Asset Management offers advisory services to private funds focused on fund of funds
investments in venture capital and private equity
OUR ASSETS UNDER MANAGEMENT
As of December 31, 2024, the total amount of client assets managed by SP Asset Management LLC
is $1,710,556,000.
Of this total amount, $1,281,194,310 of client assets are managed on a discretionary basis and
$429,361,690 of client assets are managed on a non-discretionary basis.
FEES & COMPENSATION
INVESTMENT MANAGEMENT FEES
In the event the client desires, the client can engage the Firm to provide discretionary investment
management services on a fee-only basis. The Firm charges an annual investment management
fee based upon a percentage of the market value of the assets managed by the Firm (including
cash and cash equivalents). Although SP Asset Management’s fees are negotiable, they generally
follow the below listed schedule.
Assets Under Management
$0 to $999,999
$1,000,000 to $1,999,999
$2,000,000 to $2,999,999
Annual Fee (%)
1.00%
0.90%
0.80%
Applicable Quarterly Fee
0.250%
0.225%
0.200%
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$3,000,000 to $3,999,999
$4,000,000 to $4,999,999
$5,000,000 to $9,999,999
$10,000,000 and above
0.70%
0.60%
0.50%
0.25%
0.175%
0.150%
0.125%
0.0625%
The Firm's annual investment management fee shall be pro-rated and paid quarterly, in arrears,
based upon the market value of the assets (including cash and cash equivalents) on the last day of
the previous quarter.
FINANCIAL PLANNING FEES
The Firm’s fees for financial planning services vary and are dependent upon the scope and
complexity of the requested services, and are specified as part of the client’s written agreement.
The Firm generally charges a fixed fee for its financial planning services that range from $10,000
or higher, depending on the complexity of the services being provided. These rates can be
negotiable based on the sole discretion of the Firm. An invoice for services is issued on completion
of the services, which is payable upon receipt. Clients can terminate the written agreement,
without penalty, at any time upon written notice. At the time of termination, the Firm will invoice
for the work completed based on the amount of work completed by the Firm as of the date the
notice of termination is received.
PRIVATE FUND FEES
Compensation received by the Firm from the private fund it advises generally comprise
management fees, based on a percentage of assets managed, and carried interest.
Management Fee
Management fees charged to the fund can vary and are established pursuant to negotiations with
investors in the fund and set forth in each fund investor’s respective documents. The Firm, in its
sole discretion, has in the past and expects in the future to reduce or waive its standard fees for
fund investors. Any management fees charged will be payable quarterly in arrears and deducted
from the assets of the fund as described in the fund’s governing documents. Additionally,
consistent with the governing documents of the fund, the fund typically bears certain out-of-pocket
expenses incurred by the Firm in connection with the services provided to the fund. Further
details about certain common fees and expenses are set forth below, and investors and prospective
investors should review the fund’s governing documents for additional information about fund fees
and expenses.
Carried Interest
Investments made by the Firm on behalf of the fund are subject to a sharing of realized profits
known as carried interest, which is a percentage of the investment income and net realized capital
gains and losses. The Firm, in its sole discretion, has in the past and expects in the future reduce
or waive its entitlement to receive carried interest with respect to investments by fund investors.
Generally, for the fund, the Firm receives carried interest, after achievement of various
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performance hurdles. The terms of any carried interest arrangement, including a description of
the carried interest calculation methodology, are set forth in the fund’s governing documents.
IMPORTANT ADDITIONAL INFORMATION
Fees Negotiable
The Firm, in its sole discretion, has the ability to charge a lesser investment management fee
based upon certain criteria (i.e. anticipated future earning capacity, anticipated future additional
assets, dollar amount of assets to be managed, related accounts, account composition, client
negotiation, length of client relationship, etc.). In addition, for family and friends of the Firm, the
Firm may, in its sole discretion, reduce or waive fees in their entirety. Although the Firm believes
its advisory fees are competitive, clients should be aware that lower fees for comparable services
may be available from other sources.
Direct Debiting of Client Accounts
We generally directly debit our advisory fees from our clients’ accounts on a quarterly basis. We
will only do this under the following three conditions. First, the client must provide written
authorization permitting SP Asset Management’s fees to be paid directly from the client’s account.
Second, the client must have their account held by an independent custodian. Third, the custodian
agrees to send to the client a statement, at least quarterly, indicating all amounts disbursed from
the account including the amount of advisory fees paid directly to SP Asset Management. Clients
are informed that it is their responsibility to verify the accuracy of the fee calculation and that the
custodian will not determine whether the fee is properly calculated.
Termination of Client Relationship
Either party has the ability to cancel an agreement for any reason upon written notice. Upon
termination of any account, any unpaid, earned fees will be due and payable to the firm, and the
Firm will refund any unearned, prepaid fees.
Mutual Fund and ETF Fees
All fees paid to SP Asset Management for investment advisory services are separate and distinct
from the fees and expenses charged by mutual funds or exchange traded funds (“ETFs”) to their
shareholders. These fees and expenses are described in each fund's prospectus. These fees will
generally include a management fee, other fund expenses, and a possible distribution fee
(including 12b-1 fees). If the fund also imposes sales charges, a client will pay an initial or
deferred sales charge. A client could invest in a mutual fund or ETFs directly, without the services
of SP Asset Management. In that case, the client would not receive the services provided by SP
Asset Management which are designed, among other things, to assist the client in determining
which mutual fund or funds are most appropriate to each client's financial condition and
objectives. To the extent that client assets are invested in money market funds or cash positions,
the fees for monitoring those assets are in addition to the fees included in the internal expenses of
those funds paid to their own investment managers, which are fully disclosed in each fund’s
prospectus. Accordingly, the client should review both the fees charged by the funds and the fees
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charged by SP Asset Management to fully understand the total amount of fees to be paid by the
client and to thereby evaluate the advisory services being provided.
Trading and Other Costs
All fees paid to SP Asset Management for investment advisory services are separate and distinct
from transaction fees charged by broker dealers associated with the purchase and sale of equity
securities, fixed income and options. Such additional fees include, among others, custodial fees,
private fund management and incentive/performance fees, other transaction related fees, IRA and
Qualified Retirement Plan fees, interest charged on margin borrowing, interest charged on debit
balanced, “spreads” imposed by brokers and dealers representing implicit transaction costs,
commissions and transfer taxes. In addition, fees do not include the services of any co-fiduciaries,
accountants, broker dealers or attorneys. Please see the section entitled “Brokerage Practices” of
this disclosure brochure for additional information on brokerage and other transaction costs.
PERFORMANCE-BASED FEES & SIDE-BY-SIDE MANAGEMENT
SP Asset Management does not accept performance-based fees (e.g., fees based on a share of
capital gains on or capital appreciated of the assets in a client’s account). Please note that the SPV
Fund does not charge separate fees. See additional information in the section titled Fees &
Compensation.
TYPES OF CLIENTS
The Firm’s investment advisory services are currently limited to the discretionary and non-
discretionary management of investment portfolios and ongoing financial planning for individuals,
pension and retirement plans, trusts, and business entities, in accordance with the investment
objective(s) of the client. To the extent specifically requested by a client, SP Asset Management
may provide limited consultation services to its investment management clients on investment
and non-investment related matters. Any such consultation services, to the extent rendered, shall
be rendered exclusively on an unsolicited basis, for which Registrant shall not receive any separate
or additional fee.
ENGAGING THE SERVICES OF SP ASSET MANAGEMENT
All clients wishing to engage SP Asset Management for investment advisory services must first
complete the applicable written investment advisory agreement and a separate custodial/clearing
agreement with the selected custodians. The investment advisory agreement describes the
services and responsibilities of SP Asset Management to the client. It also outlines SP Asset
Management’s fee in detail. Upon completion of these documents, SP Asset Management will be
considered engaged by the client. Clients will be responsible for ensuring that SP Asset
Management is informed in a timely manner of changes in investment objectives and risk
tolerance. The Investment Advisory Agreement between the Firm and the client will continue in
effect until terminated by either party by written notice.
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CONDITIONS FOR MANAGING ACCOUNTS
Investment Management Services
SP Asset Management generally does not require new clients have a minimum account size. SP
Asset Management does require a minimum quarterly fee of $2,500, regardless of a client’s
account size.
METHODS OF ANALYSIS, INVESTMENT STRATEGIES, & RISK OF LOSS
TYPES OF INVESTMENTS
Currently, the Firm primarily allocates investment management assets of its client accounts
among domestic and foreign equity securities, commercial paper, certificates of deposit, municipal
and United States government securities, ETFs, mutual funds, private equity funds, and options
contracts on securities. The Firm generally manages investments on a discretionary basis, and in
accordance with the investment objectives of the client.
INVESTMENT STRATEGIES
SP Asset Management can utilize different investment strategies, based upon the needs of the
client, including long-term purchases, short-term purchases, trading, short sales, margin
transactions and option writing. SP Asset Management also utilizes asset allocation strategies to
match client goals and objectives.
SECURITIES ANALYSIS
SP Asset Management primarily uses fundamental analysis to analyze securities
SOURCES OF INFORMATION
In conducting security analysis, SP Asset Management generally utilizes the following sources of
information: financial newspapers and magazines; inspection of corporate activities; research
materials prepared by others; annual reports, prospectuses, and filings with the U.S. Securities
and Exchange Commission; and company press releases.
RISK
General
Investing in securities involves risk of loss that each client should be prepared to bear. Typical
investment risks include market risk typified by a drop in a security’s price due to a company
specific event (e.g. unsystematic risk), or general market activity (e.g., systematic risk). In
addition, certain strategies impose more risk than others. For example, with fixed income
securities, a period of rising interest rates could erode the value of bond since bond values
generally fall as bond yields rise. Investment risk with international equities also includes
fluctuation in currency values, differences in accounting and economic and political instability.
Options
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There are numerous risks associated with transactions in options on securities or securities
indexes. A decision as to whether, when and how to use options involves the exercise of skill and
judgment, and even a well-conceived transaction may be unsuccessful to some degree because of
market behavior or unexpected events. As the writer of covered call options, the client forgoes,
during the option’s life, the opportunity to profit from increases in the market value of the
underlying security or the index above the sum of the option premium received and the exercise
price of the call, but has retained the risk of loss, minus the option premium received, should the
price of the underlying security decline. In the case of index options, the client incurs basis risk
between the performance of the underlying portfolio and the performance of the underlying index.
For example, the underlying portfolio may decline in value while the underlying index may
increase in value, resulting in a loss on the call option while the underlying portfolio declines as
well.
Margin Transactions
Only if a client authorizes the use of margin will the Firm thereafter employ margin in the
management of the client’s investment portfolio. When buying stocks on margin, you are
employing leverage as an investing strategy. Leverage allows you to extend your financial reach
by investing using borrowed funds while limiting the amount of your own cash you expend. Please
note, however, that this can involve a high degree of risk. Some of these risks include:
Ø Losing more money than you have invested;
Ø Being required to deposit additional cash or securities in your account on short notice to cover
market losses;
Ø Being forced to sell some or all of your securities when falling stock prices reduce the value of
your securities; and
Ø Having your brokerage firm sell some or all of your securities without consulting you to pay off
the loan it made to you.
In addition, the use of margin increases the market value of the client’s account and corresponding
fee payable by the client to the Firm. As a result, in addition to the additional principal risks
associated with the use of margin, we advise clients that authorizing margin creates a potential
conflict of interest. Therefore, the decision as to whether to employ margin is left totally to the
discretion of the client. To the extent applicable, we advise clients that the use of margin in a
retirement account could subject the account to unrelated business income tax, and that they
should discuss the issue with their tax advisors.
Mutual Funds and Exchange Traded Funds (“ETFs”) Risk
–Mutual funds and exchange traded funds ("ETF") are professionally managed collective
investment systems that pool money from many investors and invest in stocks, bonds, short-term
money market instruments, other mutual funds or ETFs, derivatives and other securities, or any
combination thereof. The fund will have a manager that trades the fund's investments in
accordance with the fund's investment objective. This results in mutual funds and ETFs being
subject to investment advisory and other expenses, which will be indirectly paid by clients. As a
result, the cost of the investment strategy will be higher than the cost of investing directly in a
mutual fund and/or ETFs. While mutual funds and ETFs generally provide diversification, risks
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can be significantly increased if the fund is concentrated in a particular sector of the market,
primarily invests in small cap or speculative companies, uses leverage (i.e., borrows money) to a
significant degree, or concentrates in a particular type of security (i.e., equities) rather than
balancing the fund with different types of securities. ETFs differ from mutual funds since they can
be bought and sold throughout the day like stock and their price can fluctuate throughout the day.
The returns on mutual funds and ETFs can be reduced by the costs to manage the funds. Also,
while some mutual funds are "no load" and charge no fee to buy into, or sell out of, the fund, other
types of mutual funds do charge such fees which can also reduce returns. Mutual funds can also be
"closed end" or "open end". So-called "open end" mutual funds continue to allow in new investors
indefinitely whereas "closed end" funds have a fixed number of shares to sell which can limit their
availability to new investors. ETFs can also be subject to tracking error risks. For example, the
ETF investment adviser may not be able to cause the ETF's performance to match that of the its
underlying index or other benchmark, which may negatively affect the ETF's performance. In
addition, for leveraged and inverse ETFs that seek to track the performance of their underlying
indices or benchmarks on a daily basis, mathematical compounding may prevent the ETF from
correlating with performance of its benchmark. In addition, an ETF may not have investment
exposure to all of the securities included in its underlying index, or its weighting of investment
exposure to such securities may vary from that of the underlying index. Some ETFs may invest in
securities or financial instruments that are not included in the underlying index, but which are
expected to yield similar performance.
Leveraged and Inverse ETF Risk
A leveraged ETF generally seeks to deliver multiples of the daily performance of the index or
benchmark that it tracks.1 An inverse ETF generally seeks to deliver the opposite of the daily
performance of the index or benchmark that it tracks. Inverse ETFs often are marketed as a way
for investors to profit from, or at least hedge their exposure to, downward-moving markets. Some
ETFs are both inverse and leveraged, meaning that they seek a return that is a multiple of the
inverse performance of the underlying index. To accomplish their objectives, leveraged and inverse
ETFs use a range of investment strategies, including swaps, futures contracts and other derivative
instruments. Leveraged, inverse, and leveraged inverse ETFs are more volatile and riskier than
traditional ETFs due to their exposure to leverage and derivatives, particularly total return swaps
and futures. At times, the Firm will recommend leveraged and/or inversed ETFs, which may
amplify gains and losses.
Risks Associated with Holding Leveraged and/or Inverse ETFs for an Extended Period of Time
Most leveraged ETFs are typically designed to achieve their desired exposure on a daily (in a few
cases, monthly) basis, and reset their leverage daily. A "single day" is measured from the time the
leveraged ETF calculates its net asset value ("NAV") to the time of the leveraged ETF's next NAV
1 For example: A 2X fund will have a multiplier of two times (2x) the Index. A single day movement in the Index approaching 50% at any
point in the day could result in the total loss of a shareholder's investment if that movement is contrary to the investment objective of the
leveraged ETF, even if the Index subsequently moves in an opposite direction, eliminating all or a portion of the earlier movement. This
would be the case with any such single day movements in the Index, even if the Index maintains a level greater than zero at all times.
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calculation. The return of the leveraged ETF for periods longer than a single day will be the result
of each day's returns compounded over the period. Due to the effect of this mathematical
compounding, their performance over longer periods of time can differ significantly from the
performance (or inverse performance) of their underlying index or benchmark during the same
period of time. For periods longer than a single day, the leveraged ETF will lose money when the
level of the Index is flat, and it is possible that the leveraged ETF will lose money even if the level
of the Index rises. Longer holding periods, higher index volatility and greater leverage all
exacerbate the impact of compounding on an investor's returns. During periods of higher Index
volatility, the volatility of the Index may affect the leveraged ETF's return as much as or more
than the return of the Index itself. Therefore, holding leveraged, inverse, and leveraged inverse
ETFs for longer periods of time increases their risk due to the effects of compounding and the
inherent difficulty in market timing. Leveraged ETFs are riskier than similarly benchmarked
ETFs that do not use leverage. Non-traditional ETFs are volatile and not suitable for all investors.
Positions in non-traditional ETFs should be monitored closely due to their volatile nature and
inability to track the underlying index over an extended period of time.
Private Funds
Investing in private funds involves a significant degree of risk and is suitable only for
sophisticated investors. The investment strategies pursued by SP Asset Management are
speculative. Investment in a private fund managed or advised by SP Asset Management is
appropriate only for investors for whom such investment does not represent a complete investment
program and who fully understand and are capable of bearing the risks of a complete loss of such
investment. There can be no assurance that the private fund’s investment objective will be
achieved or that any investor will receive a return of its capital, and investment are illiquid &
results may vary substantially on an annual basis. In addition to any management fee and carried
interest payable to SP Asset Management and the expenses of the fund, underlying portfolio
partnerships will typically have similar, and most likely higher, levels of management fees, carried
interest and expenses than the funds managed by SP Asset Management, which will further
reduce return on invested capital and, consequently, will lower any returns to investors.
In addition, there will be occasions when SP Asset Management encounters conflicts of interest
relating to the management of private funds and separate accounts advised by the Firm.
See additional information regarding risk relating to private funds in the private fund’s governing
documents.
CASH MANAGEMENT
SP Asset Management treats cash as an asset. Typically, a core money market fund holds clients’
cash. On occasion, SP Asset Management uses certificates of deposit and other cash alternatives.
If a client needs short-term liquidity, his/her account will hold the cash.
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DISCIPLINARY INFORMATION
Neither SP Asset Management nor its employees have any reportable disciplinary history.
OTHER FINANCIAL INDUSTRY ACTIVITIES & AFFILIATIONS
Pandya Insurance Services, LLC is an affiliated insurance company owned by Sandeep Pandya.
The insurance company assists clients with life insurance contracts, creating a potential conflict of
interest in financial planning. While doing financial planning and discussing risk management, SP
Asset Management discusses the need (if any), pros and cons of a life insurance policy with client.
SP Asset Management points the client to standard premium comparison portals which price
various life insurance policies so clients can make their own choice. There are times when
representatives of the Firm, acting as insurance agents, recommend the purchase of certain
insurance products to the Firm’s clients. Upon purchase, such representatives, in their capacities
as insurance agents, will receive normal and
customary commission.
Due to the fact certain representatives of the Firm are licensed and can recommend the purchase
of insurance products where they receive commissions or other compensation for doing so, a
conflict of interest exists because such Firm representatives have an incentive to make
recommendations based on the compensation received rather than on a client’s needs. SP Asset
Management has adopted certain procedures designed to mitigate the effects of this conflict. As
part of our fiduciary duty to clients, the Firm and our representative’s endeavor at all times to act
in the client’s best interest, and recommendations will only be made to the extent that they are
reasonably believed to be in the best interests of the client. Additionally, the conflicts presented by
these practices are disclosed to clients through the Firm's brochure, Form ADV 2A brochure
supplements, and/or verbally prior to or at the time of entering into an agreement with the Firm.
Clients always have the right to decide whether or not to implement any recommended
transactions by the Firm. Firm clients should understand that lower fees and/or commissions for
comparable services may be available from other sources.
CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT TRANSACTIONS, &
PERSONAL TRADING
CODE OF ETHICS
SP Asset Management has adopted a Code of Ethics to prevent violations of federal securities
laws. The Code of Ethics is predicated on the principle that SP Asset Management and its
employees owe a fiduciary duty to its clients. Accordingly, the Firm expects all employees to act
with honesty, integrity and professionalism and to adhere to federal securities laws. SP Asset
Management and its employees are required to adhere to the Code of Ethics. At all times, the
Firm and its employees must (i) place client interests ahead of SP Asset Management’s; (ii) engage
in personal investing that is in full compliance with SP Asset Management’s Code of Ethics; and
(iii) avoid taking advantage of their position. Clients and prospective clients may request a copy of
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the Firm’s Code of Ethics by contacting Sandeep Pandya, Chief Compliance Officer of SP Asset
Management, at 408-257-7711.
PRIVACY NOTICE
SP Asset Management views protecting its clients' private information as a top priority and has
instituted policies and procedures to ensure that client information is private and secure. SP
Asset Management does not disclose any nonpublic personal information about its clients or
former clients to any nonaffiliated third parties, except as permitted or required by law. In the
course of servicing a client's account, SP Asset Management shares some information with its
service providers, such as transfer agents, custodians, broker-dealers, accountants, lawyers, and
digital vendors (e.g. reporting Software, CRM tools,). SP Asset Management restricts internal
access to nonpublic personal information about the client to those persons who need access to that
information in order to provide services to the client and to perform administrative functions for
SP Asset Management. As emphasized above, it has always been and will always be SP Asset
Management's policy never to sell information about current or former clients or their accounts to
anyone. It is also SP Asset Management's policy not to share information unless required to
process a transaction, at the request of a client, or as required by law. For the full text of SP Asset
Management’s Privacy Policy, please contact Sandeep Pandya, Chief Compliance Officer of SP
Asset Management, at 408-257-7711.
PROHIBITION ON USE OF INSIDER INFORMATION
SP Asset Management has also adopted policies and procedures to prevent the misuse of “insider”
information. No person associated with SP Asset Management, shall disclose material nonpublic
information about a company or about the market for such that company’s securities: (a) to any
person except to the extent necessary to carry out the legitimate business obligations of the Firm;
or (b) in circumstances in which the information is likely to be used for unlawful trading.
PARTICIPATION OR INTEREST IN CLIENT TRANSACTIONS
Policy. SP Asset Management does not permit any of the Firm’s advisory representatives or
his/her immediate family to effect for himself/herself any transactions in a security which is being
actively purchased or sold, or is being considered for purchase or sale, on behalf of any of the
Firm's clients, unless in accordance with the following Firm Procedures.
Firm Procedures. Regarding any of the Firm’s advisory representatives or his/her immediate
family (“Covered Persons”), the following procedures apply.
1) If the Firm is purchasing or considering for purchase any thinly traded security on behalf of
the Firm's client, no Covered Persons are permitted to transact in that security prior to the
client purchase having been completed by the Firm, or until a decision has been made not to
purchase the security on behalf of the client.
2) If the Firm is selling or considering the sale of any thinly traded security on behalf of the
Firm's client, no Covered Persons are permitted to transact in that security prior to the sale on
behalf of the client having been completed by the Firm, or until a decision has been made not to
sell the security on behalf of the client.
Exceptions to Procedures. Regarding any of the Firm’s advisory representatives or his/her
immediate family, the following exceptions to the Firm’s procedures apply.
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a) This investment policy has been established recognizing that some securities being considered
for purchase and sale on behalf of the Firm's clients trade in sufficiently broad markets to
permit transactions to be completed without any appreciable impact on the markets of the
securities. Under certain circumstances exceptions may be made to the policies stated above.
Records of these trades, including the reasons for the exceptions, will be maintained with the
Firm's records in the manner set forth above.
b) Open-end mutual funds and/or the investment subdivisions which may comprise a variable
insurance product are purchased or redeemed at a fixed net asset value price per share specific
to the date of purchase or redemption. As such, transactions in mutual funds and/or variable
insurance products by Covered Persons are not likely to have an impact on the prices of the
fund shares in which clients invest, and are therefore not prohibited by the Firm's Investment
Policy and Procedures.
BROKERAGE PRACTICES
BROKERAGE SELECTION
Best Execution
Best execution has been defined by the SEC as the “execution of securities transactions for clients
in such a manner that the client’s total cost or proceeds in each transaction is the most favorable
under the circumstances.” The best execution responsibility applies to the circumstances of each
particular transaction and an investment adviser must consider the full range and quality of a
broker-dealer’s services, including, among other things, execution capability, commission rates, the
value of any research, financial responsibility and responsiveness. The commissions paid by the
Firm’s clients shall comply with the Firm’s duty to obtain best execution. However, a client may
pay a commission that is higher than another qualified broker-dealer might charge to affect the
same transaction where the Firm determines, in good faith, that the commission is reasonable in
relation to the value of the brokerage and research services received. In seeking best execution,
the determinative factor is not the lowest possible cost, but whether the transaction represents the
best qualitative execution, taking into consideration the full range of a broker-dealer’s services,
including the value of research provided, execution capability, commission rates, and
responsiveness. Accordingly, although the Firm will seek competitive rates, it may not necessarily
obtain the lowest possible commission rates for client account transactions.
Broker Analysis
SP Asset Management evaluates a wide range of criteria in seeking the most favorable price and
market for the execution of transactions. These include the broker-dealer’s trading costs, efficiency
of execution and error resolution, financial strength and stability, capability, positioning and
distribution capabilities, information in regard to the availability of securities, trading patterns,
statistical or factual information, opinion pertaining to trading and prior performance in serving
SP Asset Management.
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Also in consideration are such broker-dealers’ provisions or payment of the costs of research and
other investment management-related services (the provisional payment of such costs by brokers
are referred to as payment made by “soft dollars”, as further discussed in the “Research/Soft
Dollars Benefits” section immediately below). Accordingly, if SP Asset Management determines in
good faith that the amount of trading costs charged by a broker-dealer is reasonable in relation to
the value of the brokerage and research or investment management-related services provided by
such broker, the client may pay trading costs to such broker in an amount greater than the
amount another broker might charge.
Research/Soft Dollar Benefits
In return for effecting securities transactions through Fidelity, Charles Schwab or other
designated broker-dealers, the Firm receives certain investment research products and/or services
which assist the Firm in its investment decision-making process for the client, all of which
transactions shall be in compliance with Section 28(e) of the Securities Exchange Act of 1934.
Although the investment research products and/or services obtained by the Firm will generally be
used to service all of the Firm’s clients, a brokerage commission paid by a specific client can be
used to pay for research that is not used in managing that specific client’s account. The brokerage
commissions and/or transaction fees charged by Fidelity, Charles Schwab or other designated
broker-dealer/custodian are exclusive of, and in addition to, the Firm’s investment management
fee.
These broker-dealers also make available to SP Asset Management other products and services
that benefit SP Asset Management, but that do not benefit its clients’ accounts. Some of these
other products and services assist SP Asset Management in managing and administering clients’
accounts. These include software and other technology that provide access to client account data
(such as trade confirmations and account statements), facilitate trade execution (and allocation of
aggregated trade orders for multiple client accounts), provide research, pricing information and
other market data, facilitate payment of SP Asset Management’s fees from its clients’ accounts,
and assist with back-office support, record keeping and client reporting. Many of these services
generally are used to service all or a substantial number of SP Asset Management’s accounts,
including accounts not maintained at the specific broker-dealer that is offering this particular
service. These broker-dealers also provide SP Asset Management with other services intended to
help SP Asset Management manage and further develop its business enterprise. These services
include consulting, publications, conferences and presentations on practice management,
information technology, business succession, regulatory compliance, and marketing. In addition,
these broker-dealers make available, arrange and/or pay for these types of services to SP Asset
Management by independent third parties. These broker-dealers may discount or waive fees it
would otherwise charge for some of these services or pay all or a part of the fees of a third-party
providing these services to SP Asset Management. While as a fiduciary, SP Asset Management
endeavors to act in its clients’ best interests, SP Asset Management’s recommendation that clients
maintain their assets in accounts with Fidelity or Charles Schwab are based in part on the benefit
to SP Asset Management of the availability of some of the foregoing products and services and not
solely on the nature, cost or quality of custody and brokerage provided by these broker-dealers
which creates a conflict of interest.
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DIRECTED BROKERAGE
SP Asset Management Directed Brokerage
As stated above, clients in need of brokerage will have Fidelity or Charles Schwab recommended to
them. While there is no direct linkage between the investment advice given and usage of these
broker-dealers, economic benefits are received which would not be received if SP Asset
Management did not give investment advice to clients (please see additional disclosures in the
“Research/Soft Dollars Benefits” section above). SP Asset Management does not participate in any
transaction fees or commissions paid to the broker dealer or custodian and does not receive any
fees or commissions for the opening or maintenance of client accounts at recommended brokers.
Not all investment advisers require their clients to direct brokerage. SP Asset Management is
required to disclose that by directing brokerage, SP Asset Management may not be able to achieve
most favorable execution of client transactions and that this practice may cost clients more money.
Client Directed Brokerage
The client may direct the Firm to use a particular broker-dealer (subject to the Firm’s right to
decline and/or terminate the engagement) to execute some or all transactions for the client’s
account. In such event, the client will negotiate terms and arrangements for the account with that
broker-dealer, and the Firm will not seek better execution services or prices from other broker-
dealers or be able to “batch” the client’s transactions for execution through other broker-dealers
with orders for other accounts managed by the Firm. As a result, client may pay higher
commissions or other transaction costs or greater spreads, or receive less favorable net prices, on
transactions for the account than would otherwise be the case. In the event that transactions for
client accounts are affected through a broker-dealer that refers investment management clients to
the Firm, the potential for conflict of interest may arise.
TRADE AGGREGATION & ALLOCATION
Transactions for each client account generally will be affected independently, unless the Firm
decides to purchase or sell the same securities for several clients at approximately the same time.
The Firm may (but is not obligated to) combine or “batch” such orders to obtain best execution, to
negotiate more favorable commission rates or to allocate equitably among the Firm‘s clients
differences in prices and commissions or other transaction costs that might have been obtained
had such orders been placed independently. Under this procedure, transactions will be averaged
as to price and will be allocated among the Firm’s clients in proportion to the purchase and sale
orders placed for each client account on any given day. To the extent that the Firm determines to
aggregate client orders for the purchase or sale of securities, including securities in which the
Firm’s principal(s) and/or associated person(s) invest, the Firm shall generally do so in accordance
with the parameters set forth in SEC No-Action Letter, SMC Capital, Inc. The Firm shall not
receive any additional compensation or remuneration as a result of the aggregation.
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REVIEW OF ACCOUNTS
INVESTMENT MANAGEMENT SERVICES
Reviews
The Firm’s President, Sandeep Pandya, conducts account reviews on an ongoing basis. The
frequency of these reviews is at the discretion of the Firm, but accounts are typically reviewed not
less than annually. Accounts are reviewed for performance, consistency with the investment
strategy and Client objectives, and other account parameters in order to determine if any
adjustments need to be made.
In addition to the periodic reviews described above, reviews can be triggered by changes in a
client’s personal, tax or financial status. Account holdings also are reviewed when changing
market conditions warrant such review.
It remains the responsibility of all clients to advise the Firm of any changes in the client’s
investment objectives and/or financial situation. The Firm encourages all clients to
comprehensively review investment objectives and account performance with the Firm on an
annual basis, as applicable.
Reports
The custodians for clients’ accounts provide clients with transaction confirmation notices and
regular summary account statements. Written account statements are generated no less than
quarterly and are sent directly to the client from the account custodian. These statements list the
account positions, activity in the account over the covered period, and other related information,
including any fees deducted from the account. Clients are also sent confirmations following each
brokerage account transaction unless confirmations have been waived. Clients are urged to
carefully review all account statements.
The Firm will also send to those clients to whom the Firm provides investment advisory services a
periodic report summarizing account positions and performance.
CLIENT REFERRALS & OTHER COMPENSATION
SP Asset Management does not receive any economic benefits (e.g., sales incentives, prizes) from
non-clients for providing investment advice. SP Asset Management does not use third parties to
refer clients to the Company.
CUSTODY
Investment Advisory Clients
SP Asset Management is deemed to have custody of client funds because SP Asset Management
has the authority to deduct its fees directly from clients’ accounts. Both the Firm's Investment
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Advisory Agreement and the corresponding custodial/clearing agreement(s) authorize the
custodian(s) to debit the account for the amount of the Firm's investment management fee and to
directly remit that management fee to the Firm in accordance with applicable regulatory
procedures.
The independent custodian selected by the client will maintain actual physical custody of the
client’s assets. SP Asset Management will not have physical custody of any assets in the client’s
account. Clients will be solely responsible for paying all fees or charges of the custodian. Clients
will authorize SP Asset Management to give the custodian instructions for the purchase, sale,
conversion, redemption, exchange or retention of any security, cash or cash equivalent or other
investment for the client’s account.
Clients will receive directly from the custodian at least quarterly a statement showing all
transactions occurring in the client’s account during the period covered by the account statement,
and the funds, securities and other property in the client’s account at the end of the period. We
urge clients to carefully review statements received from the custodian to ensure the accurate
reporting of such information.
In addition, for ease of operation some clients have standing letters of authorization (“SLOAs”) for
fund transfers to their bank accounts or for periodic payments like capital calls for their private
equity investments. These SLOA arrangements are also deemed to give the Firm custody.
However, the Firm takes certain steps to comply with applicable SEC guidance relating to SLOAs
which means that the Firm is not required to obtain an annual surprise audit for client assets that
are the subject of SLOAs.
Private Funds
As the general partner of a private fund, SP Asset Management will be deemed to have custody of
funds or securities in the fund.
The Firm will comply with the custody rules promulgated under the Investment Advisers Act of
1940, as amended, by ensuring that the fund:
•
is audited on an annual basis by an independent accountant that is registered with, and
subject to regular inspection by, the Public Company Accounting Oversight Board in
accordance with its rules; and
• distributes audited financial statements prepared in accordance with generally accepted
accounting principles to all limited partners (or members or other beneficial owners) within
180 days.
Trustee Services Assets
Upon client request and at the sole discretion of the Firm, in limited circumstances, Sandeep
Pandya acts as trustee for client trusts. As a result, SP Asset Management is deemed to have
custody of those trust accounts. An annual surprise audit of those trust accounts will be done by an
independent accounting firm.
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INVESTMENT DISCRETION
For those client accounts over which SP Asset Management has discretion, SP Asset Management
requests that it be provided with written authority (e.g., limited power of attorney contained in SP
Asset Management’s Investment Advisory Agreement) to determine, without first obtaining a
client’s permission, the amounts of securities that are bought or sold in a client’s account. Any
limitations on this discretionary authority shall be included in this written authority statement.
Clients may change or amend these limitations as required. All such amendments shall be
submitted in writing. SP Asset Management generally has discretionary authority to make the
following determinations without obtaining the consent of the client before the transactions are
effected: (1) which securities are bought and sold for the account and (2) the total amount of
securities to be bought and sold. Account guidelines, investment objectives and trading
restrictions (as agreed between SP Asset Management and the client) may limit SP Asset
Management’s authority in making investment related decisions.
For clients that are receiving services on a non-discretionary basis, the Firm will make
recommendations to the client regarding the purchase or sale of securities or other assets that it
considers to be in the best interest of the client. The client has full discretion to accept or reject the
Firm’s recommendations and is responsible for implementing any accepted recommendations with
any financial institution the client chooses.
Clients will retain ownership of all assets in their accounts. Neither SP Asset Management nor its
supervised persons will have any right to withdraw either cash or securities from the client’s
account, except for the direct deduction of advisory fees as authorized by the client.
VOTING CLIENT SECURITIES
PROXY VOTING
SP Asset Management does not vote proxies on behalf of its clients. Therefore, although SP Asset
Management provides investment advisory services relative to client investment assets, it is the
client that maintains exclusive responsibility for: (1) directing the manner in which proxies
solicited by issuers of securities beneficially owned by the client shall be voted and (2) making all
elections relative to any mergers, acquisitions, tender offers, bankruptcy proceeding or other type
events pertaining to the client’s investment assets. SP Asset Management and/or the client shall
correspondingly instruct each custodian of the assets to forward to the client copies of all proxies
and shareholder communications relating to the client’s investment assets. Clients can contact
Sandeep Pandya, Chief Compliance Officer of SP Asset Management, at 408-257-7711 if they have
questions regarding a particular solicitation.
CORPORATE ACTIONS
Although SP Asset Management generally has discretion over client accounts, it will not be
responsible for handling client claims in class action lawsuits or similar settlements involving
securities owned by the client. Clients will receive the paperwork for such claims directly from
their account custodians. Each client should verify with their custodian or other account
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administrator whether such claims are being made on the client’s behalf by the custodian or if the
client is expected to file such claims directly.
FINANCIAL INFORMATION
PREPAYMENT OF FEES
Because SP Asset Management does not require or accept prepayment of more than $1,200 in fees
six months or more in advance, SP Asset Management is not required to include a balance sheet
with this disclosure brochure.
FINANCIAL CONDITION
SP Asset Management does not have any adverse financial conditions to disclose that impair its
ability to meet contractual and fiduciary obligations to clients.
BANKRUPTCY
SP Asset Management has never been the subject of a bankruptcy petition.
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