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Form ADV Part 2A
Disclosure Brochure
Spectrum Financial Resources LLC
1661 W. Big Beaver
Troy, MI 48084
Phone: (248) 643-0033
(248) 643-0066
Fax:
Website address: www.spectrumfr.com
Contact Person: Daniel Hoban
Updated: March 30, 2026
This brochure provides information about the qualifications and business practices of Spectrum
Financial Resources. If you have any questions about the contents of this brochure please call us
at (284) 643-0033 or email us at dhoban@spectrumfr.com.com. The information in this brochure has
not been approved or verified by the United States Securities and Exchange Commission or by any
state securities authority.
Additional information about Spectrum Financial Resources is available on the SEC’s website at
www.adviserinfo.sec.gov.
Registration as an investment adviser does not imply a certain level of skill or training.
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Item 2. Material Changes
Spectrum Financial Resources (SFR) has updated its Form ADV Part 2A (Brochure) to reflect the following
material changes to the Brochure since our last updating amendment:
•
Item 4 was updated to reflect that as of December 31, 2025, SFR had $87.491 million is
discretionary assets under management and $147.818 million in non-discretionary assets
under management.
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Item 3. Table of Contents
Page
Item 1. Cover Page
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Item 2. Material Changes
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Item 3. Table of Contents
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Item 4. Advisory Business
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Item 5. Fees and Compensation
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Item 6. Performance-Based Fees and Side-By-Side Management
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Item 7. Types of Clients
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Item 8. Methods of Analysis, Investment Strategies and Risk of Loss
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Item 9. Disciplinary Information
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Item 10. Other Financial Industry Activities and Affiliations
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Item 11. Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
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Item 12. Brokerage Practices
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Item 13. Review of Accounts
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Item 14. Client Referrals and Other Compensation
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Item 15. Custody
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Item 16.
Investment Discretion
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Item 17. Voting Client Securities
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Item 18. Financial Information
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Item 4. Advisory Business
Overview of Spectrum Financial Resources
Spectrum Financial Resource LLC (“SFR” or “firm”) offers personalized investment advisory services to
individuals, pension and profit sharing plans, trusts, estates, charitable organizations, corporations and
other business entities. The firm's services and fee arrangements are described in the following pages.
SFR has been in the investment advisory business since 1987.
SFR is owned by Daniel T. Hoban and Jean Ann Schneider, who are both principals and Managing
Members of SFR.
SFR provide its investment advisory services through Investment Adviser Representatives (IARs). SFR’s
IARs are individuals associated with SFR who are appropriately licensed, qualified and authorized to
provide advisory services on SFR's behalf.
SFR’s IARs are also registered representatives of United Planners' Financial Services of America (United
Planners), a full service securities broker/dealer registered under federal and state securities laws, whose
main office is located in Scottsdale, Arizona. United Planners is a member of the Financial Industry
Regulatory Authority ("FINRA") and the Securities Investors Protection Corporation (“SIPC”). Securities
transactions for United Planners brokerage clients are executed through Pershing, LLC, (based in Jersey
City, New Jersey), an unaffiliated securities broker/dealer or, in some cases, directly with the product
sponsor.
SFR, through its IAR’s provides the following services to the firm's advisory clients:
Financial Planning Services
Financial planning advice will typically involve providing a variety of services, principally advisory in nature,
to the client regarding the management of their financial resources based upon an analysis of their
individual needs. An IAR of the firm will first conduct a complimentary initial consultation lasting
approximately one hour. After the initial consultation, if the client decides to engage SFR for financial
planning services, the IAR will conduct a follow-up meeting during which pertinent information about the
client's financial circumstances and objectives is collected. After this information is reviewed and analyzed,
a written financial plan designed to achieve the clients' stated financial goals and objectives will be produced
and presented to the client. The primary objective of this process is to allow SFR to assist the client in
developing a strategy for the successful management of income, assets and liabilities in meeting the client's
financial goals and objectives.
Financial plans are based on the client's financial situation at the time the plan is presented and is based
on financial information disclosed by the client to SFR. Clients are advised that certain assumptions may
be made with respect to interest and inflation rates and use of past trends and performance of the market
and economy. Clients should keep in mind that past performance is in no way an indication of future
performance and that SFR cannot offer any guarantees or promises that the client's financial goals and
objectives will be met. As the client's financial situation, goals, objectives, or needs change, the client must
notify SFR promptly.
Advisory Consulting Services
SFR offers consulting services, where an IAR of SFR provides a professional opinion on specific financial
related areas. These areas may include, but are not limited to, retirement planning, risk assessment/
management, education funding, investment planning, and/or financial decision-making.
The client acknowledges, in advance, that they only desire consultation in regard to the specific financial
area agreed upon to be reviewed and/or analyzed. Under this arrangement, a written financial plan will not
be provided to the client.
Third-Party Investment Advisors Program
SFR also acts as a solicitor and refers clients to unaffiliated third-party investment advisors (TPIAs) that
offer asset management services to clients. When clients undertake a TPIA for the management of their
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accounts, SFR is paid a portion of the fee charged and collected by the third-party investment advisor in
the form of solicitor or consulting fees. Each of SFR’s solicitation arrangements with TPIAs is performed
pursuant to a written solicitation agreement between SFR and the TPIA and will be in compliance with all
applicable regulations governing solicitor relationships.
After gathering information about a client’s financial situation and investment objectives, SFR may
recommend specific services or programs of one or more TPIAs to clients that are suitable and appropriate
for the client based on the clients’ individual needs and circumstances, including investment objectives and
risk tolerance levels, as they have made them known to SFR. Factors that SFR takes into consideration
when making such recommendations include, but are not limited to, the TPIA’s performance, methods of
analysis and fees. SFR regularly reviews the TPIA and its performance for continued consistency with the
client’s investment objectives and risk tolerances.
At the time of the referral, clients who are referred to TPIAs will receive the relevant TPIA’s Form ADV Part
2 and other relevant disclosure documents. These documents are designed to provide complete disclosure
of the TPIA, including services rendered, fee schedules and the compensation to be paid to SFR as a result
of the referral.
Portfolio Management Services
SFR provides discretionary and non-discretionary portfolio management services, as selected by the client.
The investment advice provided is custom tailored to meet the needs and investment objectives of the
client. While Portfolios constructed by SFR generally consist of shares of mutual funds and exchange
traded funds, SFR additionally utilizes equity securities, corporate debt securities, municipal securities,
and/or U.S. government securities, among others, if SFR determines such investments to be in the best
interest of its clients.
After the establishment of the Client’s account, SFR provides either continuous or periodic supervision or
re-optimization of the portfolio as changes in market conditions and client circumstances may require.
As of December 31, 2025, SFR had $87.491 million is discretionary assets under management and
$147.818 million in non-discretionary assets under management.
SFR also provides portfolio management and/or investment advisory services to clients relating to: (1)
variable life/annuity products that they may own, and/or (2) their individual employer–sponsored retirement
plans. When providing these services, SFR either directs or recommends the allocation of client assets
among the various mutual funds or sub-accounts that are available in the variable life/annuity product or
the retirement plan. The client assets are held at either the insurance company that issued the client’s
variable life/annuity product, or at the custodian designated by the sponsor of the client’s retirement plan.
Investments and service providers relative to Plan offerings are limited to only those available through the
respective Plans and are determined by the Plan Sponsor(s). With respect to a Client’s Individual Employer
Sponsored Retirement Plan, if the account is subject to the provisions of the Employee Retirement Income
Security Act of 1974 (ERISA), Adviser acknowledges its fiduciary status under ERISA.
Additional Important Information
Fiduciary Status
When we provide investment advice to you regarding your retirement plan account or individual retirement
account, we are fiduciaries within the meaning of Title I of the Employee Retirement Income Security Act
and/or the Internal Revenue Code, as applicable, which are laws governing retirement accounts.
Conflict of Interest
The way we make money creates some conflicts with your interests, so we operate under a special rule
that requires us to act in your best interest and not put our interest ahead of yours. For example, if you roll
over an IRA or 401k account to our firm or otherwise transfer any other account to our firm, we will charge
your account and make money. If you decide to not roll over the IRA or other account to our program, we
will not make money. While we therefore have a financial incentive to recommend that you to move your
account to our program, SFR has established policies and procedures that are designed to address this
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conflict between our interests and yours and ensure that all recommendations made to you are in your best
interest.
Item 5. Fees and Compensation
Financial Planning Services Fees
Fees for financial planning will consist of a minimum planning fee of $1500. The minimum fee can provide
a plan that covers such topics as: basic cash flow, risk assessment, income projections, tax efficiency and
review, tactical asset allocation, and a review of diversification needs. The fee associated with a
comprehensive written plan focusing on estate planning issues will be as follows:
Assets
Less than $500,000
$500,000 - $1,000,000
$1,000,001 - $2,000,000
Over $2,000,000
Planning Fee
$1500
$3500
$7500
Negotiable
Fees may be modified at the determination of the SFR, depending upon the complexity of service,
resources required, net worth issues, complexity and scope of services. Financial planning fees are
determined at the time of engagement and clearly outlined in the Client Agreement.
Fees for Plans are due and payable upon delivery of the Plan. If client circumstances or objectives change
such that a new plan is required, there may be an additional charge. SFR will not engage in providing
additional time, effort or services before notifying the client that additional fees will apply.
SFR or the client may terminate the financial planning agreement within five days of the date of acceptance
without penalty to the client. After the five-day period, either party may terminate the financial planning
agreement by providing written notice to the other party. However, the client will incur a charge based on
time spent on the financial plan prior to such termination. Refunds are not applicable as fees are payable
in arrears.
Advisory Consulting Services Fees
SFR’s consulting services are provided at the firm's hourly rate of $75. The consulting fee is payable at the
conclusion of each session.
The client acknowledges, in advance, that they only desire consultation in regard to the specific financial
area agreed upon to be reviewed and/or analyzed. Under this arrangement, a written financial plan will not
be provided to the client. Furthermore, client agrees to hold SFR harmless from any liability arising out of
any area(s) that SFR has not reviewed and/or analyzed.
Implementation of Financial Planning or Advisory Consulting Recommendations
Financial planning services are prepared with the client given the option of implementing recommendations
made within the plan through Spectrum or Spectrum’s IARs. However, clients are not obligated to do so. If
clients elect to have an IAR of Spectrum implement the advice provided as part of the financial planning
services, implementation will be made through the client’s IAR in the IAR’s capacity as a registered
representative of United Planners Financial Services of America (United Planners) or as an independent
insurance agent. When clients implement recommended transactions through the IAR in one of these
separate capacities, the IAR will receive additional compensation in the form of commissions. This receipt
of additional compensation from the implementation of investment advisory recommendations can conflict
with the fiduciary duties owed to clients by an investment advisor. Investment advisory clients are under no
obligation to purchase from their Spectrum IAR any commissionable securities or insurance products that
he or she recommends and may purchase such products from the broker-dealer or insurance company or
agent of their choice. When clients purchase commissionable securities or insurance products from a
Spectrum IAR, Spectrum may waive or reduce the amount of the financial planning fee as a result of the
additional fees and/or commissions being earned. Any adjustment to the financial planning fee is at the
discretion of Spectrum and will be disclosed to the client prior to implementing transactions.
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Commissions may be higher or lower at United Planners than at other broker/dealers. United Planners
registered representatives are restricted to only offering those products and services that have been
reviewed and approved for offering to the public by United Planners and for which United Planners has
obtained a selling agreement.
While Spectrum has procedures in place that endeavors to at all time to put the interest of the clients first
as a part of the Spectrum’s fiduciary duty, clients should be aware that the receipt of commissions and
additional compensation itself creates a conflict of interest, and may affect the judgment of these individuals
when making recommendations.
Third-Party Investment Advisor Referral Program Fees
SFR will receive compensation as provided for in its agreements with TPIAs for introducing clients. The
compensation to SFR is typically equal to a percentage of the investment advisory fee charged by that TPIA
or a fixed percentage of your assets and is disclosed to the client in the TPIA’s Form ADV Part 2 or Solicitors
Disclosure Statement and agreed to in your TPIA agreement.
Since the fee for SFR’s services is paid by the independent TPIA, the fee paid to SFR is generally not
negotiable. Fees paid by clients to independent TPIAs are established and payable in accordance with the
Form ADV Part 2 or other equivalent disclosure provided by each independent TPIA to whom SFR refers
its clients, and may or may not be negotiable, as disclosed in the disclosure documents of the TPIA.
Certain programs may charge a “wrap fee”, which is single periodic fee that is charged to the client for both
brokerage and investment management services. Selection of a wrap fee program may result in the
payment of fees by clients that exceed the combined total of separate advisory fees and brokerage
commissions the client might otherwise pay if the account was not a wrap fee account. If a wrap fee program
is not selected, the client will be charged separately the management fee by the TPIA and transaction
charges by the securities broker-dealer.
Clients will sign an advisory agreement directly with the TPIA of the program selected. The advisory
relationship may be terminated by the Client, SFR, or the TPIA in accordance with the provisions of those
agreements. The client will typically receive a pro-rata refund of any prepaid advisory fees upon termination
of the advisory agreement with a TPIA, as specified in the Clients agreement with the TPIA.
Portfolio Management Services Fees
The annual fee for portfolio management services is billed either monthly or quarterly in arrears (billing
period), as indicated on the client’s Portfolio Management Agreement, based on the market value of the
assets on the last day of the billing period. SFR requests that clients authorize SFR to bill portfolio
management fees to the client’s account. The client’s initial fee will be assessed based on the actual portion
of the initial billing period that the client’s portfolio was under management. In subsequent billing periods,
SFR's fees for portfolio management services are based on the following tiered fee schedule or other
negotiated level fee not to exceed 2% per year:
Portfolio Management Service Fees
Portfolio Size Maximum Annual Fee
$0 - $500,000 2.00%
$500,001 - $1, 000,000 1.75%
$1,000,001 - $5,000,000 1.00%
$5,000,001 or greater Negotiable
Fees for Management of Variable Annuity/Life Insurance Accounts
Fees for portfolio management services relating to Client’s variable annuity/life insurance vary according to
the client’s asset bracket and are payable quarterly after services are provided (i.e., in arrears). The
advisory fee chart is reflected below. A client who is introduced by their spouse will receive a $50 discount
for this service. Some accounts do not allow advisory fee deductions and therefore must be paid directly
by the client. Clients should note that, as the assets under management increase, the relative fee as a
percentage of assets under management decreases. As a result, the percentage of the fee for small
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accounts is notably more that the percentage of the fee for large account. All fees listed below are annual
fees.
Portfolio Size
$0 - $500,000
$500,001 - $1,000,000
$1,000,001 - $5,000,000
$5,000,000 or greater
Or a level fee of:
Maximum Annual Fee*
2.00%
1.75%
1.00%
____%
____%
*All Fees are subject to negotiation.
Fees for Advisory Services on Client’s Individual Employer Sponsored Retirement Plan Accounts
Fees for investment advisory services relating to Client’s individual employer sponsored retirement plan
accounts vary according to the client’s asset bracket and are payable quarterly after services are provided
(i.e., in arrears). The advisory fee chart is reflected below. A client who is introduced by their spouse will
receive a $50 discount for this service. Advisory fees for this service will be billed to and must be paid
directly by the client. Clients should note that, as the assets under advice increase, the relative fee as a
percentage of assets under advice decreases. As a result, the percentage of the fee for small accounts is
notably more that the percentage of the fee for large accounts. All fees listed below are annual fees.
Assets Min Assets Max
Single Fee
Spouse Fee
Annual
Quarter
Annual
Quarter
$0
$100,001
$200,001
$300,001
$400,001
$500,001
$600,001
$700,001
$800,001
$900,001
$1,000,001
$1,500,001
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
$800,000
$900,000
$1,000,000
$1,500,000
$2,000,000
$300.00
$600.00
$900.00
$1,000.00
$1,250.00
$1,500.00
$1,750.00
$2,000.00
$2,200.00
$2,500.00
$2,800.00
$3,200.00
$75.00
$150.00
$225.00
$250.00
$312.50
$375.00
$437.50
$500.00
$550.00
$625.00
$700.00
$800.00
$250.00
$550.00
$850.00
$950.00
$1,200.00
$1,450.00
$1,700.00
$1,950.00
$2,150.00
$2,450.00
$2,750.00
$3,150.00
$62.50
$137.50
$212.50
$237.50
$300.00
$362.50
$425.00
$487.50
$537.50
$612.50
$687.50
$787.50
*All Fees are subject to negotiation.
Restrictions relating to the Management of Variable Annuities and Life Insurance
The management services that SFR provides to variable annuities and variable life insurance contracts
(collectively, “variable contracts”) are only available to clients if they did not purchase the variable contract
from a SFR IAR in his/her capacity as a registered representative of United Planners. Additionally, no fees
may be charged by SFR as long as the client’s variable contract is subject to surrender charges.
Portfolio Management Agreement Termination
SFR or the client may terminate the management agreement within five days of its signing without penalty
to the client. After the five-day period, either party, upon seven days written notice to the other, may
terminate the portfolio management agreement. The management fee will be pro-rated for the billing period
in which the cancellation notice was given and any fees will be due and payable by the client. Refunds are
not applicable as fees are payable in arrears.
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Negotiability of Fees
In certain circumstances, all fees may be negotiable. In addition, certain affiliated persons of Advisor and
family members and personal acquaintances of Advisor’s associated persons may receive advisory
services at a discounted rate which is not available to advisory clients generally.
Additional Fees and Expenses
Mutual Fund and Other Internal Investment Charges
When recommending mutual funds in its portfolio management service, SFR generally recommends only
no-load or load-waived mutual funds. However, all mutual funds, exchange traded funds and other
investment company securities (Funds) incur certain types of charges and expenses, which are paid from
the value of the Funds’ shares. These charges and expenses include investment management, transaction,
administrative, distribution, transfer agent, custodial, legal, audit and other customary fees. If a client’s
account holds any such Fund shares, the client will be indirectly paying these expenses, which are in
addition to the client’s portfolio management fee. Clients are encouraged to read the prospectuses of any
Funds which are purchased in their account for a more complete explanation of these fees and expenses.
Some mutual funds pay SEC Rule 12b-1 fees to broker-dealers for providing record keeping, shareholder
communication and other services on behalf of the mutual fund. For client accounts held at United Planners
and Pershing (unless the account is a qualified account under ERISA), United Planners will receive any
12b-1 fees that are paid by mutual funds purchased in the account. In turn, United Planners pays any 12b-
1 fees it receives to the client’s SFR IAR in the SFR IAR’s capacity as a broker-dealer Registered
Representative (RR) of United Planners. The receipt by the SFR IAR of this additional financial
compensation for recommending mutual funds that pay 12b-1 fees over those that do not is a conflict of
interests between the SFR IAR and the client and could cause the SFR IAR to recommend an investment
based on the compensation received rather than on the client’s needs. The SFR IAR is required to inform
clients whenever recommended mutual funds pay 12b-1 fees that the SFR IAR will receive. Clients may
determine the amount and type of all fund expenses, including 12b-1 fees, by reviewing the fund’s
prospectus.
With certain exceptions, clients can purchase shares of Funds outside of their portfolio management
account without paying for and receiving the benefit of the portfolio management services. Certain Funds
are offered generally to the public without a sales charge and, for those Funds that are offered with a sales
charge, the sales charge described in the Fund’s Prospectus may be more or less than the portfolio
management fee.
Clients should also be aware that the portfolio management fee described above will be imposed on all
Fund shares that the client designates as portfolio management assets and place in their portfolio
management account, including Fund shares on which they may have previously paid a sales charge.
Clients may also be charged redemption fees from mutual funds that were redeemed in order to participate
in the portfolio management service. Clients should be aware that any redemptions and exchanges
between Funds in their portfolio management account might have tax consequences, which they should
discuss with their independent tax advisor.
Brokerage and Custodial Charges
In addition to SFR’s Portfolio Management fee, clients will also pay any custodial, ancillary and brokerage
costs associated with your account.
With respect to client accounts held at Pershing, SFR or its IARs typically pays for all transactions costs for
portfolio management clients. This creates a potential conflict of interest in that, in order to keep
transactions costs to a minimum, SFR has an incentive to recommend trading in client accounts less
frequently than if the clients had paid the transaction costs. SFR and its IARs make every effort to make
recommendations and trades based on the needs of the client, without regard for the costs and expenses
associated with the trades.
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For more information about SFR’s brokerage recommendations and arrangements, please refer to Item 12
of this brochure.
Item 6. Performance-Based Fees and Side-By-Side Management
SFR does not charge fees based on a share of capital gains up or capital appreciation of the assets in a
client’s account.
Item 7. Types of Clients
SFR offers its investment advisory services to individuals, pension and profit sharing plans, trusts, estates,
charitable organizations, corporations and other business entities.
SFR generally requires a minimum account size of $25,000 to open and maintain a portfolio management
account. This account minimum may be reduced or waived in the sole discretion of SFR. Additionally, higher
account minimums may be imposed by your custodian, third-party investment advisor or other third-party.
Item 8. Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis
SFR uses a combination of the following methods of analysis when analyzing securities for clients: charting,
fundamental analysis, technical analysis, and cyclical analysis. SFR uses some or all of the following
sources of information in the analysis of securities: financial newspapers and magazines; research
materials prepared by others available through the internet or otherwise; corporate rating services; annual
reports, prospectuses, and other filings with the Securities and Exchange Commission; and company press
releases.
Investment Strategies
While most of SFR’s management services primarily use long-term purchases, SFR may occasionally
determine that it is in the client’s best interest to buy or sell securities on a short-term basis in order to
capture profits or protect against loss. SFR may also use, when it deems appropriate, margin transactions
and option writing, such as writing covered calls.
Risk of Loss
All investments and investment programs have certain risks that are associated with them and which the
investor must bear. Following are the types of risk that may generally arise to clients due to the types of
securities that are recommended to or purchased for clients or the investment strategies used by SFR:
Business Risk – the risk that the price of an investment will change due to factors unique to that
company, investment or market segment and not the market in general.
Market Risk – the risk that the price of a particular investment will change as a result of overall
market conditions that are not specific to that particular company or investment. Unexpected market
risk tends to exacerbate all other risk factors and could substantially impair profitability or result in
losses.
Interest Rate Risk – the risk that interest rate changes will affect the price of a particular investment.
For example, when interest rates rise, the price of bonds generally fall.
Portfolio Turnover – In specific circumstances, SFR may determine that it is appropriate for one or
more account to invest for shorter holding periods, which may result in higher portfolio turnover.
Higher portfolio turnover generally involves additional expense, including brokerage commissions,
dealer mark-ups and other transactions costs on the sale and purchase of securities and other
investments.
Securities Believed to be Undervalued or Incorrectly Valued -- Securities we believe are
fundamentally undervalued or otherwise incorrectly valued may not ultimately be valued in the
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capital markets at prices and/or within the time frame we anticipate. As a result, our objectives in
establishing a position in the securities may not be achieved, and the position may result in a loss.
Hedging Transactions – While not a primary investment strategy, in certain circumstances, and
when appropriate for individual accounts, we may attempt to “hedge” or “neutralize” some or all of
the risks associated with the positions in an accounts portfolio. In the event we attempt to hedge a
portfolio, certain hedging techniques may not be successful and may cause an account to incur a
loss. Hedges are often more difficult to implement than other types of transactions, and the
possibility for errors may be greater than for other transactions. In some instances, a hedge may
take a substantial period of time to effectuate; during such time the risk the hedge seeks to
neutralize will be unhedged, also potentially resulting in a loss to an account. Clients with accounts
authorized for options will receive specific option account risk disclosures from their broker-dealer.
Securities Lending Risk. While not a primary investment strategy, in certain circumstances, SFR
may purchase positions using margin in client accounts. While this may increase the potential for
profit, a decline in account value can substantially increase the potential for loss, including losses
potentially greater that the amount of funds that were originally deposited in the margin account.
Clients with margin accounts will receive specific margin account risk disclosures from their broker-
dealer.
Item 9. Disciplinary Information
SFR and its principals and management personnel have not been involved in any legal or disciplinary
events that are material to a client’s evaluation of its advisory business or the integrity of management.
Item 10. Other Financial Industry Activities and Affiliations
United Planners
Daniel T. Hoban is an RR with United Planners, a broker-dealer and member of FINRA. In this capacity,
Mr. Hoban may offer clients certain securities products provided by United Planners. See Item 5 above for
more information about this affiliation, including conflicts of interest.
United Planners is a Limited Partnership in which Daniel T. Hoban is also a limited partner. Limited partners
receive a percentage of United Planners’ net profit on an annual basis. This presents a potential conflict
between the interests of Mr. Hoban and the client because limited partners may recommend products or
services that produce more revenue for the firm and thus increase their annual profit distribution.
TPIAs
Because, in its Third-Party Investment Advisor Program, SFR and its representatives receive compensation
from the third-party Investment Advisors for referring clients and because such compensation may differ
depending upon the individual agreement with each TPIA, SFR and/or its representatives may have an
incentive to recommend one of these TPIAs over other TPIAs with which it has less favorable compensation
arrangements, or other advisory programs offered by TPIAs with which it has no compensations
arrangements. SFR has procedures in place to ensure that TPIAs are recommended based on their interest
of the client regardless of the amount of compensation earned. SFR shall not recommend the use of an
outside investment advisor unless the investment advisor is registered/notice filed or exempt from
registration/notification in the client’s home state.
Tax Preparation Services
Daniel T. Hoban provides tax preparation services to clients for a fee. This fee is separate and distinct from
any fee charged by SFR for advisory services. SFR also expects that investment advisory clients may be
clients for whom Mr. Hoban will provide tax preparation services. Clients of SFR are under no obligation to
use these services. Mr. Hoban's involvement in tax preparation services represents less than 5% of his
total time.
Insurance Activities
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Daniel T. Hoban and other SFR IARs are independent licensed insurance agents and may recommend the
purchase of insurance products. As an independent insurance agent, such persons may receive a
commission for the sale of insurance products.
The ability of supervised persons of SFR to receive commissions or other compensation from the sale of
investment products and insurance products presents a conflict of interest, in that it gives such supervised
persons an incentive to recommend these products based on the compensation received, rather than on a
client’s needs. SFR strictly monitors adherence to its code of ethics that addresses this conflict of interest.
Every Client of SFR has the option to purchase recommended investment and insurance products through
other brokers or agents that are not affiliated with SFR.
Item 11. Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
Code of Ethics
SFR has adopted a Code of Ethics (Code) that sets forth standards of business conduct, including
compliance with applicable state and federal securities laws, that it requires of its officers, management
and employees (“associated persons”). The Code is based on the principle that SFR and its associated
persons have an overarching fiduciary duty to, at all times, place the interests of its clients first. The Code
establishes that no person employed by SFR shall prefer their own or SFR’s interests over those of advisory
clients and, among other things, prohibits the use of material non-public information. A copy of the firm’s
Code is available upon written request.
Participation or Interest in Client Transactions
SFR or individuals associated with SFR may, for their own accounts, buy or sell securities identical to or
different than those that may be recommended to clients. As these situations may, in certain circumstances,
present a conflict of interest, SFR has adopted policies settings forth ethical standards of business conduct
that it requires of its employees, including compliance with applicable state and federal securities laws.
These policies stress that no person employed by SFR shall prefer his/her own interests to those of advisory
clients and prohibit the use of material non-public information.
Item 12. Brokerage Practices
Recommendation of Broker/Dealers for Portfolio Management Services
SFR requires that a client in need of brokerage and custodial services direct it to utilize United Planners
and Pershing, the clearing firm for United Planners or Schwab Advisor Services division of Charles Schwab
& Co., Inc. (Schwab), member SIPC, for brokerage and custody services. SFR is not affiliated with United
Planners/Pershing or Schwab. However, as disclosed above, IARs of SFR are Registered Representatives
(RRs) of United Planners, a broker/dealer and FINRA member firm and are subject to certain requirements
and restrictions on its business that are imposed by United Planners.
Under the rules and regulations of Financial Industry Regulatory Authority (FINRA), United Planners
Financial Services of America (United Planners) has obligations to maintain records and perform other
functions regarding certain aspects of the investment advisory activities of its registered representatives in
relation to certain advisory accounts for which its registered representatives provide investment advice.
In order to fulfill its obligations, United Planners has established a list of approved Third Party Custodians
(TPC) and Third Party Money Managers (TPMM) and it has arranged to obtain the required cooperation
from them to ensure the business is properly structured. Therefore, these TPCs and TPMMs may be utilized
for accounts directly advised by registered representatives of United Planners who are investment advisor
representatives of a registered investment advisor other than United Planners.
In most instances, United Planners will collect (commonly referred to as a “paying agent”) the investment
advisory fee remitted to the investment advisor by the TPC or TPMM. United Planners will retain a portion
of the investment advisory fee as an assessment to the investment advisor (not the client) for the functions
United Planners is required effectuate pursuant to FINRA rules. The United Planners assessment to the
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investment advisor has no impact to execution or brokerage charges to the client or the investment advisory
fee the client has agreed to pay the investment advisor pursuant to the client’s advisory agreement.
In certain situations, and when applicable, a portion of the United Planners assessment may be reallowed
to other registered representatives of United Planners who are also responsible for the supervision of other
registered representatives and who assist United Planners with their oversight responsibilities.
Clients should be aware of the following important facts regarding SFR’s exclusive use of United
Planners/Pershing and Schwab:
• This limitation on the use of broker-dealers may affect SFR’s ability to achieve most favorable
execution of client transactions, and therefore may cost clients more money; and
• Not all investment advisers require clients to use specified broker-dealers.
Please see Mutual Fund and Other Internal Investment Charges in Item 5 above for information about IAR
participation in mutual fund 12b-1 service fees paid through Pershing and United Planners.
When SFR is placing transactions for your account at about the same time as for other client accounts, it
may aggregate your transaction with the transactions for other clients. This provides each client with
average pricing for the transaction, so that no client is disadvantaged by when their account is traded versus
when another client’s account is traded. If an aggregated order is only partially filled, SFR has procedures
in place to ensure that no client is systematically disadvantaged through the allocation process. In instances
when SFR is placing multiple client trades in the same security at approximately the same time, SFR has
procedures in place to ensure that no single client is systematically disadvantaged by when their transaction
is placed versus trades of other clients. Even so, because each transaction is placed separately, not all
clients will pay or receive the same price for the security and the price a particular client pays or receives
may be higher or lower than that of other clients.
Benefits from United Planners/Pershing
While SFR does not have a formal soft dollar arrangement with any broker-dealer, it does receive certain
benefits from its relationship with United Planners/Pershing. These benefits are not contingent on the
number of accounts, number of transactions or amount of revenue to the broker-dealer. United
Planners/Pershing provides brokerage, custodial, administrative support, record keeping and related
services that support our firm in its business and in serving the best interests of our clients. Additional
services that benefit the firm, but may not directly benefit client accounts, include software and other
technology that provide access to client account data (such as trade confirmations and account
statements), facilitate trade execution, provide research, pricing information and other market data, facilitate
payment of our fees from client accounts, and assist with back-office functions, recordkeeping and
reporting.
Benefits from Schwab
Clients may establish brokerage accounts with the Schwab Advisor Services division of Charles Schwab &
Co., Inc. (Schwab), a registered broker-dealer, member SIPC, to maintain custody of clients’ assets and to
effect trades for their accounts. SFR is independently owned and operated and not affiliated with Schwab.
Schwab provides SFR with access to its institutional trading and custody services, which are typically not
available to Schwab retail investors. These services generally are available to independent investment
advisors on an unsolicited basis, at no charge to them so long as a total of at least $10 million of the
advisor’s clients’ assets are maintained in accounts at Schwab Advisor Services. Schwab’s services include
brokerage services that are related to the execution of securities transactions, custody, research, including
that in the form of advice, analyses and reports, and access to mutual funds and other investments that are
otherwise generally available only to institutional investors or would require a significantly higher minimum
initial investment.
For SFR client accounts maintained in its custody, Schwab generally does not charge separately for
custody services but is compensated by account holders through commissions or other transaction-related
or asset-based fees for securities trades that are executed through Schwab or that settle into Schwab
accounts.
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Schwab also makes available to SFR other products and services that benefit SFR but may not benefit its
clients’ accounts. These benefits may include national, regional or SFR specific educational events
organized and/or sponsored by Schwab Advisor Services. Other potential benefits may include occasional
business entertainment of personnel of SFR by Schwab Advisor Services personnel, including meals,
invitations to sporting events, including golf tournaments, and other forms of entertainment, some of which
may accompany educational opportunities. Other of these products and services assist SFR in managing
and administering clients’ accounts. These include software and other technology (and related
technological training) that provide access to client account data (such as trade confirmations and account
statements), facilitate trade execution (and allocation of aggregated trade orders for multiple client
accounts), provide research, pricing information and other market data, facilitate payment of SFR’s fees
from its clients’ accounts, and assist with back-office training and support functions, recordkeeping and
client reporting. Many of these services generally may be used to service all or some substantial number
of SFR’s accounts, including accounts not maintained at Schwab Advisor Services. Schwab Advisor
Services also makes available to SFR other services intended to help SFR manage and further develop its
business enterprise. These services may include professional compliance, legal and business consulting,
publications and conferences on practice management, information technology, business succession,
regulatory compliance, employee benefits providers, human capital consultants, insurance and marketing.
In addition, Schwab may make available, arrange and/or pay vendors for these types of services rendered
to SFR by independent third parties. Schwab Advisor Services may discount or waive fees it would
otherwise charge for some of these services or pay all or a part of the fees of a third-party providing these
services to SFR. While, as a fiduciary, SFR endeavors to act in its clients’ best interests, SFR’s
recommendation/requirement that clients maintain their assets in accounts at Schwab may be based in part
on the benefit to SFR of the availability of some of the foregoing products and services and other
arrangements and not solely on the nature, cost or quality of custody and brokerage services provided by
Schwab, which may create a potential conflict of interest.
Incentive to Recommend Brokers/Custodians
Clients are advised there is an incentive for SFR and its IARs to recommend a broker-dealer/custodian
over another based on the products and services that will be received rather than the client’s best interest.
Due to the nature of its advisory services, SFR does not have the authority or ability to negotiate
commissions or obtain volume discounts.
Recommendation of United Planners for Implementation of Financial Planning Recommendations
Because Dan Hoban and SFR’s IARs are registered representatives with United Planners, if a client freely
chooses to implement financial planning recommendations through them in their capacity as a registered
representative, then United Planners will be the broker-dealer that is used.
United Planners has a wide range of approved securities products for which United Planners performs due
diligence prior to selection. United Planners’ registered representatives are required to select from these
products when recommending securities transactions through United Planners. Commissions charged for
these products may be higher or lower than commissions clients may be able to obtain if transactions were
implemented through another broker/dealer. In addition, certain back-office, operational, technology and
other administrative support that United Planners provides SFR’s IARs in their capacity as United Planners
registered representatives also benefit SFR.
Additionally, sponsors of products such as variable annuities, mutual funds and limited partnerships that
are recommended to clients may provide support to SFR. Such support includes research, educational
information, and monetary support for due diligence trips and client events.
Item 13. Review of Accounts
Client accounts will be reviewed at least quarterly by the financial advisor who oversees the account.
Additional reviews may be triggered by, among other things, changes in economic factors, changes in
the client's financial situation, and the client's request.
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SFR, through its financial advisors, will present to clients performance reports and asset allocation reports
at least annually. Additionally, the client's custodian(s) will provide account statements on at least a
quarterly basis. Clients should review these account statements carefully for accuracy.
Item 14. Client Referrals and Other Compensation
Client Referrals
SFR does not have any arrangements where it directly or indirectly compensates other persons for referring
clients to SFR.
Other Compensation
SFR IARs in their individual capacities as registered representatives or insurance agents may, from time to
time, receive incentive awards for the sale of securities and insurance products. The receipt of these awards
may affect their judgment in recommending securities and insurance products to clients.
Item 15. Custody
Client funds and securities are always held with a qualified custodian, such as Pershing LLC or Schwab,
who provide clients with an account statement at least each calendar quarter. The account statement, which
clients should review carefully, shows the amount of SFR’s management fees that are deducted from the
client’s account during the period covered by the statement.
Additionally, some clients have signed asset transfer authorizations which permit the qualified custodian to
rely upon instructions from SFR to direct the transfer of client funds to “third parties”, which generally are
client-related accounts that are not in the exact same registration or which may include other parties, such
as spouses. For example, the transfer of funds from a client’s IRA account to a joint account held by the
client and the client’s spouse or the transfer of funds from certain trust accounts to an individual account
would fall in this category. These arrangements are reflected in our response to ADV Part 1, Item 9, but in
accordance with the guidance provided in the SEC’s February 21, 2017 Investment Adviser Association
No-Action Letter the affected accounts are not subject to an annual surprise CPA examination.
Item 16. Investment Discretion
SFR may manage client accounts on a discretionary basis, whereby the client authorizes SFR in writing to
place trades in their account without obtaining specific consent from the client prior to the transactions. This
discretionary authorization is limited to the placing of transactions in the client’s account. Where clients
retain authority to implement non-discretionary recommendations, they are welcome to do so in whole or
in part.
Item 17. Voting Client Securities
Proxy Voting
SFR does not vote proxies for client-owned securities and will not take any action or provide any advice
with respect to voting of proxies solicited by or with respect to the issuers of client-owned securities. SFR
may, on rare occasions and only at the client's request, offer clients advice regarding corporate actions and
the exercise of proxy voting rights.
Item 18. Financial Information
SFR does not require or solicit the prepayment of any fees more than six months in advance of services
rendered. Additionally, SFR does not have any financial condition that is reasonably likely to impair its ability
to meet contractual commitments to clients.
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