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Steinberg Asset Management, LLC
Part 2A of Form ADV
The Brochure
Office Address:
222 Broadway
27th Floor
New York, NY 10038
Mailing Address:
222 Broadway
22nd Floor
New York, NY 10038
212-980-0080
http://www.samny.com/
Updated: August 14, 2025
This Brochure provides information about the qualifications and business practices of Steinberg
Asset Management, LLC (“SAM”). If you have any questions about the contents of this Brochure,
please contact us at 212-980-0080. The information in this Brochure has not been approved or
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verified by the United States Securities and Exchange Commission or by any state securities
authority.
SAM is an SEC registered investment adviser. Registration of an investment adviser does not imply
a particular level of skill or training.
information about SAM
is also available on
the SEC’s website at:
Additional
www.adviserinfo.sec.gov.
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Item 2. Material Changes
This update replaces the annual update on March 27, 2024. This section only discusses material
changes since the last annual update. We recommend that you read this Form ADV Part 2A in its
entirety as it includes routine annual updating changes, clarifying changes, and enhanced
disclosures.
Advisory Business
Our new office is 222 Broadway, 27th Floor, New York, NY 10038 and our new mailing address
is 222 Broadway, 22nd Floor, New York, NY 10038.
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Item 3. Table of Contents
Material Changes ............................................................................................................................... 3
Table of Contents .............................................................................................................................. 4
Advisory Business ............................................................................................................................. 5
Fees and Compensation ..................................................................................................................... 6
Performance Based Fees and Side-by-Side Management ................................................................. 7
Types of Clients ................................................................................................................................. 7
Methods of Analysis, Investment Strategies and Risk of Loss ......................................................... 8
Disciplinary Information ................................................................................................................. 13
Other Financial Industry Activities and Affiliations ....................................................................... 14
Code of Ethics, Participation or Interest in Client Transactions and Personal Trading .................. 14
Brokerage Practices ......................................................................................................................... 16
Review of Accounts ........................................................................................................................ 19
Client Referrals and Other Compensation ....................................................................................... 19
Custody ............................................................................................................................................ 19
Investment Discretion ...................................................................................................................... 19
Voting Client Securities .................................................................................................................. 19
Financial Information ...................................................................................................................... 20
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Item 4. Advisory Business
SAM is an SEC registered investment adviser organized as a Delaware limited liability company
with its principal office and place of business in New York City. SAM was founded in 1982 and is
owned by Michael A. Steinberg, certain of his family members and the Steinberg 2001 Family
Trust. As of December 31, 2024, SAM had total regulatory assets under management of
$176,648,638, which includes proprietary accounts of SAM principals, and client accounts
managed on a discretionary basis. SAM is led by Michael A. Steinberg and Justin S. Steinberg, who
lead SAM’s Investment Team.
SAM is a value equity adviser managing separate accounts in primarily all-cap value equity
portfolios for institutions, pensions, endowments, foundations, and high net worth individuals. SAM
also manages certain client accounts in small-cap, and smid-cap strategies.
Clients may request that SAM tailor its advisory services for them to include reasonable restrictions
and special objectives which SAM will accommodate so long as, in the sole judgment of SAM, it
has reasonably determined that the implementation of the request will not unduly interfere with or
disadvantage the requesting client or other existing clients. Typical examples of client requests for
their portfolio include:
• Limiting maximum individual position sizes;
• Limiting maximum sector exposure;
• Excluding “sin stocks” such as alcohol, tobacco and gaming companies;
• Excluding foreign ordinary stocks;
• Directing all or a portion of trading to certain broker(s); and/or
• Maintaining a specific cash position.
While SAM does not sponsor any wrap fee program, it does serve as a manager for other wrap fee
programs offered by brokerage and financial service firms. SAM manages accounts which are part
of wrap fee programs using the same investment philosophy and process as non-wrap fee program
clients. In a wrap fee program, clients pay a single fee to the wrap sponsor which covers some or
all of the following services: portfolio management, custody, administration, commissions for
trades executed by the sponsor (or an affiliate of the sponsor), and selection of portfolio managers
and monitoring of the managers’ performance for continued inclusion in the sponsor’s wrap fee
program. The fee paid by the client is not based directly upon transactions in the client’s account
but is based on the asset value of the account. Wrap fee program clients either have a direct
contractual relationship with SAM or receive SAM’s advisory services through a contract entered
into with the sponsor. Advisory fees may be paid to SAM by the wrap fee program sponsor or
directly by the client. Wrap fee program clients generally instruct the advisor to execute
transactions through the wrap fee program sponsor. Clients are advised that the sponsor may assess
additional charges if our client directs trades through a broker-dealer other than the sponsor (or its
affiliate).
SAM relies on wrap fee program sponsors and their financial advisers to fulfill certain
responsibilities with regard to wrap fee program clients. Generally, wrap fee program sponsors may
assume tasks such as: (1) ensuring SAM’s advisory services are suitable for the client’s investment
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objectives; (2) performing any “know your customer” requirements imposed under applicable
money laundering requirements; (3) monitoring and evaluating SAM’s performance; (4) delivery
of SAM’s Brochure and Privacy Notice; and (5) communicating performance, reports and other
information to the client.
The terms of each client's account in a wrap fee program are governed by the client's agreement
with the wrap fee program sponsor, the brokerage account agreement and disclosures, and the
sponsor’s investment advisory disclosure documents. Wrap fee program clients are urged to refer
to these documents for further information and contact their financial adviser with questions about
the wrap fee program. SAM provides personalized investment advice to clients, who may contact
SAM with questions about the portfolio management services provided by SAM.
Item 5. Fees and Compensation
SAM’s advisory fees are agreed to in advance pursuant to a written investment advisory contract
with separate account clients. SAM has adopted the following basic advisory fee schedule for new
separate account clients: 1% of assets under management each year, payable quarterly. Clients may
elect to pay either in advance or arrears. Clients may also elect to either be sent a quarterly invoice
for SAM’s advisory services or have SAM deduct its fee directly from the client’s account.
Clients who pay SAM their quarterly advisory fee in advance who terminate their advisory
agreement with SAM will receive a refund of the unused portion of their advisory fee. SAM prorates
the advisory fee paid in advance to the termination date and refunds the balance.
In certain circumstances, SAM’s basic advisory fee may be negotiable. Certain clients pay advisory
fees of less than 1% on some or all of the assets managed by SAM based on the strategy, size, or
history of the client relationship with SAM or the relationship which the financial consultant
advising the client maintains directly with SAM.
SAM calculates its quarterly advisory fee for separate account clients based on the value of each
client portfolio as of the last business day of the quarter unless a client directs SAM to use a different
calculation methodology. Client portfolios generally hold market-traded securities and may hold
mutual funds, as well as cash and cash equivalents. SAM prices all market-traded securities and
mutual funds with an independent third-party pricing service. The advisory fee for client accounts
is charged on the asset value maintained in SAM’s accounting system as of the applicable billing
date. In certain cases, the actual assets under management on a client’s custodial statements may
differ from the amount shown in SAM’s system due to, among other things, pending transactions,
interest earned on money market funds, accrued dividends, amounts deposited, and amounts
withdrawn.
Clients pay brokerage costs, including commission charges, as well as any applicable custodial fees
in addition to the advisory fee they pay SAM. Please see below the item entitled Brokerage
Practices for further information on costs associated with trading.
Clients can choose how and whether cash balances are reinvested. Clients generally arrange inde-
pendently for the cash balance of their portfolios to be invested in money market funds, other
registered investment companies or cash management products offered by their custodian bank.
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Such funds or products charge management fees or other fees that are in addition to the advisory
fee charged by SAM.
Although not part of SAM’s regular investment process, SAM may, from time-to-time depending
on market conditions, invest client assets in mutual funds or exchange-traded funds (ETFs). Clients
may also specifically request that SAM invest a portion of their portfolio in mutual funds or ETFs.
SAM will continue to charge its normal advisory fees on those funds invested in mutual funds or
ETFs, thereby resulting in a possible reduction in the client’s performance because of additional
expenses. Clients should be aware that they can invest directly in these mutual funds or ETFs to
avoid incurring advisory fees in addition to the mutual fund and ETF expenses.
Item 6. Performance Based Fees and Side-by-Side Management
SAM charges some clients a performance fee in accordance with Rule 205-3 under the U.S.
Investment Advisers Act of 1940, as amended. A performance fee may create a conflict of interest
by incentivizing SAM to manage such an account in a more aggressive manner because SAM is
compensated based in part on capital appreciation. In addition, SAM will receive compensation
based on unrealized appreciation as well as realized gains in assets of a performance-based fee
account.
Managing an account that pays a performance fee may also give SAM an incentive to favor that
account over other accounts managed by SAM that do not pay a performance fee, as SAM may
receive greater fees from its performance fee than from those accounts it charges only an asset-
based fee. As a result, SAM could have an incentive to direct better investment ideas to, or to
allocate or sequence trades in favor of, the performance fee account.
SAM has implemented policies and procedures to mitigate conflicts when managing accounts that
pay different types of fees and ensure that investment ideas are distributed fairly, including pre-
allocation of trades for client accounts. As part of its procedures, SAM conducts checks on the
allocation of investment ideas and the prices received in securities transactions by separate accounts.
The timing, nature, size, and type of orders vary for different accounts, including any concentrated
portfolios, depending on the different investment or other considerations for different accounts. In
addition, at times the concentrated portfolios may transact in the opposite direction of other separate
accounts due to the concentration of securities and the specific needs of clients.
Item 7. Types of Clients
SAM generally provides investment advisory services to: (1) high net-worth individuals and their
associated trusts, IRAs and 401(k) plans; (2) estates; (3) foundations, endowments and other
charitable organizations; (4) pensions and profit-sharing plans; (5) other corporations or business
entities, both foreign and domestic; and (6) pooled investment vehicles. SAM may also sub-advise
certain separate accounts which are managed primarily by other investment advisers who have
contracted with SAM for sub-advisory services.
SAM generally requires that an account have a minimum market value of $1,000,000 to be accepted
as an investment advisory client. SAM may waive account minimums in certain situations
including, but not limited to, difficult market conditions or a historical relationship with a client or
its adviser.
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Item 8. Methods of Analysis, Investment Strategies and Risk of Loss
Investment Objective and Philosophy
SAM’s focus is on creating a portfolio of long-term investments with an asymmetric risk/reward
profile. Portfolios are built from the bottom up through in-house fundamental research. We believe
SAM’s value-oriented approach, three-to-five-year investment horizon, and emphasis on
asymmetric risk/reward opportunities result in a differentiated portfolio.
SAM typically aims to invest in 15-30 Steinberg Stocks in separate account portfolios but may
invest in more or less for a client account. A “Steinberg Stock” is defined as a security that SAM
has identified as having an asymmetric risk/reward profile where SAM believes the risk of
permanent loss of capital is small while the opportunity to grow capital over a three to five-year
investment horizon is significant. In addition, SAM typically identifies for each investment a “free
or strategic call” which presents what SAM believes to be an incremental opportunity for an
additional return in excess of the estimated annualized return target established by our analysts. A
more detailed description of free calls can be found below.
Key components of SAM’s philosophy:
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Identify Steinberg Stocks through deep, bottom-up, fundamental research: SAM relies
on in-depth, proprietary, fundamental research to identify what SAM has determined to
be extraordinary risk/reward opportunities. Members of SAM’s Investment Team
analyze relevant business segments to assess both the possibility of loss of invested
capital and the likelihood of achieving SAM’s targeted returns.
• Capital preservation: Capital preservation is a key component of SAM’s fundamental
research and security analysis. Generally, investment decisions incorporate an
understanding of the strength of a company’s core business and earnings, its balance
sheet and its sustainable free cash flow. SAM’s analysis may also include an evaluation
of a businesses’ underlying assets, with the goal of limiting the risk of permanent
impairment of invested capital.
•
Invest with a three to five-year strategic time horizon: SAM invests in the context of a
three-to-five-year investment horizon. SAM believes a longer-term investment horizon
allows it to take a strategic view of a business. In addition, SAM believes its long-term
approach may lead to opportunities that go unappreciated by the broader investment
community.
•
Identify free or strategic calls: SAM’s in-depth fundamental research seeks to identify
one or more “free” or “strategic calls” in each of its investments. Free calls are events
or developments not currently reflected in the security price that represent the
opportunity to increment the earnings power, asset value, and/or cash flows of the
business thereby providing an opportunity for enhanced returns and, ideally, further
tilting the risk/reward profile in our clients’ favor. SAM is not implying that an investor
receives securities or options in securities for no cost by use of the term “free call”.
Examples of free calls include new products or contracts, possible regulatory changes or
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legislation that may result in market share gains or higher profitability, or the use of
balance sheet cash and other assets to generate shareholder value. .
•
Invest in the understandable: Key to SAM’s philosophy and process is investing only in
those businesses that it believes can be understood well enough to clearly evaluate the
risk/reward profile with a high degree of confidence. SAM aims to avoid investing in
businesses where it does not believe the risks cannot be appropriately sized and
quantified. These risks can take many forms including: certain liabilities, for example,
insurance companies with legacy liabilities; certain assets, held by financial institutions;
product development risk as is often seen in technology or biotechnology companies.
• Build a concentrated portfolio: Absent specific restrictions, individual position sizes
generally range from around 3% to 10% at purchase but they may be smaller or larger.
In certain instances, SAM may increase the size of a position to 20% or more depending
on the specific situation.
• Capitalize on short-term volatility: SAM views risk in the context of the possibility of
permanent impairment of invested capital, as opposed to the academic definition of risk
as volatility. SAM aims to use its understanding of the value of its investments to take
advantage of short-term market volatility, both upside and downside, by building or
reducing positions when the market price of the security becomes disconnected from
SAM’s assessment of its intrinsic value.
• Target high-quality management teams: Because SAM takes a longer term strategic
view, it seeks high-quality management teams with demonstrated records of operating
excellence and thoughtful capital allocation.
Absolute vs. Relative Returns
While SAM is benchmark aware, the firm is not driven by a benchmark in its investment process.
Investment decisions are based on seeking to provide the best absolute returns to clients over a three
to five-year investment horizon.
SAM’s approach is characterized by concentrated opportunistic portfolios built from the bottom up.
SAM’s fundamental analysis and focus on the strength of a company’s core business, balance sheet,
sustainable free cash flow and the value of its underlying assets are designed to preserve and grow
capital across a market cycle and generate positive, absolute returns over a three-to-five-year
investment horizon.
Investment and Research Process
The investment process and philosophy described above are utilized in managed portfolios, which
hold a concentrated portfolio managed under a mandate consistent with its investment objectives .
SAM’s investment process and team are overseen by Michael A. Steinberg and Justin S. Steinberg
who are actively engaged as analysts, as well as portfolio managers. They are tasked with three key
objectives: (1) setting the investment strategy; (2) reviewing new opportunities and overseeing the
research process; and (3) constructing the portfolio.
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Idea Generation and Preliminary Analysis: New ideas can come from any member of the
investment team. New ideas often surface as a result of identifying an investment theme, secular
trend, or event that will lead to unusually strong long-term earnings growth and/or a step-function
increase in earnings or free cash flow for a business. Investment team members leverage their
existing knowledge of industries and individual companies to find peers and explore adjacent
industries or in an industry that might be of interest. SAM may also develop investment ideas (none
of which constitute material non-public information) through discussions with company
competitors, suppliers, vendors and customers. SAM often looks for businesses that it believes fall
into one or more of the following four categories:
• Earnings Compounders: Businesses that are likely to compound earnings at an accelerated
rate typically due to a favorable industry structure (i.e., oligopolies, duopolies, or monopoly-
like) and/or pricing power
• Strategic Assets: Businesses that are characterized by unique or irreplaceable assets that
allow for pricing power and, in turn, meaningful earnings growth and premium multiples
• Superior Capital Allocators: Businesses that have the ability and the willingness to use their
balance sheet to return cash to shareholders through large share repurchases or meaningful
dividends. Alternatively, these businesses can use the balance sheet to acquire strategic
assets that will enhance their market position and provide outstanding cash on cash returns
•
Inflection Points: Businesses that will experience a step-function increase in earnings and/or
cash flows as a result of an inflection point in the business or industry (e.g. a regulatory
change, change in the competitive environment, supply/demand imbalance etc.)
Once an investment idea is identified, SAM undertakes preliminary research to determine if the
identified security represents an attractive investment opportunity consistent with SAM’s approach.
Full Research Analysis: SAM’s research process is designed to uncover investments believed to
have asymmetric risk/reward profiles (i.e., Steinberg Stocks). Fundamental analysis is SAM’s
primary research tool in selecting securities. Analysts may have periodic meetings with company
management and representatives and may interview customers, competitors, and/or vendors
whenever useful and practicable. The information garnered through this process is generally used
to build a proprietary financial model for companies in which SAM invests. The modeling generally
seeks to analyze relevant business units or segments in a way that sell-side research and the
company itself may not. This modeling often includes possible strategic uses for cash, and, when
appropriate, more than one valuation methodology is used.
SAM’s process is focused on understanding the key revenue drivers, margin profile and financial
posture of a company’s business(es), and identifying the primary sources of earnings and positive
free cash flows. SAM believes this method of analysis allows it to better understand businesses and
engage in a more robust and involved conversation with management teams. Financial analysis is
important in the development of long-term target values and is updated as appropriate in the
analyst’s ongoing reviews and discussions with company management.
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Portfolio Construction: After the due diligence process, the full thesis and body of research is
reviewed by Michael A. Steinberg and/or Justin S. Steinberg to determine whether the company
meets the criteria of a Steinberg Stock. Following SAM’s deep, fundamental research process,
which includes ongoing communication with company management, and a review of the
asymmetric nature of the risk/reward profiles required for inclusion in the portfolio, investment
decisions are reached. Once the decision to invest is made, a tactical decision is made regarding
appropriate entry price and position sizing given the expected upside and the assessed risk/reward
profile.
Risk Management
SAM’s fundamental risk/reward analysis is the driver of investment decisions. The Investment
Team regularly reviews the risk/reward profile of each stock and the overall portfolio.
The fundamental risk/reward analysis takes into consideration the probability and magnitude of the
investment’s returns, as well as the probability and magnitude of the loss of capital under different
scenarios.
Risk is also managed through position size. Position sizes generally range from 3% to 10% at
purchase but may vary at SAM’s discretion. In rare cases, SAM may increase the size of a position
to 20% or more (as client guidelines dictate). Also, SAM generally limits sector exposure in a
portfolio to a maximum of 25% (subject to client guidelines). Given SAM’s absolute return
approach, the Investment Team believes that absolute limits are a more effective way to manage
risk than weighting relative to an index.
Sell Discipline
The Investment Team analyzes whether the risk/reward profile of a security in the portfolio has
shifted such that a position should be reduced or eliminated.
The portfolio managers will sell, or reduce the position size, if they believe that the investment
thesis has failed to develop along the anticipated lines, the risk profile of the business has changed
(e.g., due to an unexpected regulatory change, negative development in the competitive structure of
the industry, or poor execution by management) or when they believe the return has been realized
and the valuation of the company’s shares largely or fully reflect the opportunities that were once
believed to be unrecognized in the share price.
SAM views cash as a residual of the investment opportunities it identifies. SAM’s cash holdings
can vary greatly depending on its view of the investing environment and opportunity set, and SAM
may have significant cash holdings as a result. Cash holdings across client portfolios may differ
significantly.
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Risks
While SAM seeks to limit risk as described above, investing in any security involves the risk of loss
that clients should be prepared to bear. A client or investor could lose money over short or even
long periods and should expect the value of the portfolio and total return to fluctuate within a wide
range that may exceed fluctuations of the overall stock market. SAM seeks to manage this risk
appropriately. SAM in no way guarantees performance or results and past performance is not
indicative of future results. Clients and investors should be aware of the following risks:
• Equity Markets and Selection Risk. Equity markets may decline in value sharply and
unpredictably. The stocks selected by SAM may underperform the equity indices or other
funds with similar investment objectives and investment strategies. Equity market risk is
the chance that stock prices overall will decline.
• Stocks of Small and Mid-Size Companies Risk. SAM often invests in small and mid-cap
stocks. The stocks of companies with small and mid-sized market capitalizations typically
involve more risk than the stocks of larger more established companies. These smaller
companies may have more limited financial resources, narrower product lines, and may have
less seasoned managers. In addition, stocks in these companies may trade less frequently
and in lower share volumes, making them subject to wider price fluctuations. Less liquidity
in small and mid-size securities may hinder SAM’s ability to sell these securities at the most
opportune time compared to larger, more liquid companies.
• Concentration Risk. Clients may have concentrated portfolios, meaning that client
portfolios may hold fewer securities than a diversified portfolio and may take larger
positions in individual securities.
• Value Investing. Value stocks can react differently to issuer, political, market and economic
developments than the market as a whole and other types of stocks. Value stocks tend to be
inexpensive relative to their earnings or assets compared to other types of stocks. However,
value stocks can continue to be inexpensive for long periods of time and may not realize
their full value.
• General Foreign Risk. Investments in foreign stocks and stocks issued by U.S. companies
with substantial foreign operations can involve additional risks relating to political,
economic, or regulatory conditions in foreign countries. These risks include: (1) fluctuations
in foreign currencies; (2) withholding or other taxes; (3) trading, settlement, custodial and
other operational risks; (4) geopolitical risk; and (5) the less stringent investor protection
and disclosure standards of some foreign markets. All of these factors can make foreign
investments more volatile and potentially less liquid than U.S. investments.
• Cybersecurity Risk. With the increased use of technologies such as the internet and the
dependence on computer systems to perform business and operational functions,
portfolios and their service providers may be prone to operational and information
security risks resulting from cyber-attacks and/or technological malfunctions. In general,
cyber-attacks are deliberate, but unintentional events may have similar effects. Cyber-
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attacks include, among others, stealing or corrupting data maintained online or digitally,
preventing legitimate users from accessing information or services on a website, releasing
confidential information without authorization, and causing operational disruption.
Successful cyber-attacks against, or security breakdowns of SAM, or a custodian, or other
affiliated or third-party service provider may adversely affect portfolios. For instance,
cyber-attacks may interfere with the processing of transactions, affect the ability to
calculate net asset values, cause the release of investor information or confidential
information, impede trading, cause reputational damage, and subject SAM or its clients
to regulatory fines, penalties or financial losses, reimbursement or other compensation
costs, and additional compliance costs. Cyber-attacks may render records of assets and
transactions and other data integral to the functioning of SAM inaccessible or inaccurate
or incomplete. SAM may also incur substantial costs for cybersecurity risk management
to prevent cyber incidents in the future. SAM and its clients could be negatively impacted
as a result. While SAM has established business continuity plans and systems designed
to minimize the risk of cyber-attacks using technology, processes and controls, there are
inherent limitations in such plans and systems, including the possibility that certain risks
have not been identified given the evolving nature of this threat. SAM (on its own behalf
and on behalf of its clients) relies on third-party service providers for many of its day- to-
day operations and will be subject to the risk that the protections and protocols
implemented by those service providers will be ineffective to protect SAM from cyber-
attack. Similar types of cybersecurity risks also are present for issuers of securities in
which SAM invests, which could result in material adverse consequences for such issuers,
and may cause investments in such securities to lose value.
• Force Majeure and Other Risks. Investments may be affected by force majeure events
(i.e., events beyond the control of the party claiming that the event has occurred,
including, without limitation, acts of God, fire, flood, earthquakes, outbreaks of an
infectious disease, pandemic or any other serious public health concern, war, terrorism,
labor strikes, failure of technology, government macroeconomic policies, social
instability, etc.). Some force majeure events may adversely affect the ability of a party
(including a service provider) to perform its obligations until it is able to remedy the
force majeure event. These risks could, among other effects, adversely impact the cash
flows available from a portfolio company. Certain force majeure events (such as war or
an outbreak of an infectious disease) could have a broader negative impact on the world
economy and international business activity generally, or in any of the countries such as
the United States in which clients may invest. Prolonged changes in climatic conditions
may also have a significant impact on the revenues, expenses, and conditions of certain
client investments.
Item 9. Disciplinary Information
SAM and its employees have not been involved in any legal or disciplinary events in the past 10
years that would be material to a client’s evaluation of the company or its personnel.
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Item 10. Other Financial Industry Activities and Affiliations
SIAM, a Mauritius limited liability company and exempt reporting adviser, serves as investment
manager to the Steinberg India Emerging Opportunities Fund, Limited (the “India Fund”) which
invests primarily in publicly traded Indian securities with small and mid-size market capitalization.
SIAM is a wholly owned subsidiary of SAM. SAM receives management fees from the India Fund
and performance fees from the India Fund through an affiliated entity. Michael A. Steinberg is a
Director of the India Fund and Justin S. Steinberg is a Director of SIAM. SAM may recommend
that certain clients invest in the India Fund. Interests in the Fund are exempt non-public offerings
under the Securities Act of 1933, and the Fund is exempt from regulation under the Investment
Company Act of 1940. Accordingly, interests in the Fund is offered and sold exclusively to investors
satisfying the applicable eligibility and suitability requirements for private transactions within the
United States. More information about the Fund is available in its offering documents. This
Brochure and the material contained herein is not meant to be, nor shall it be construed as, an offer
or solicitation of an offer for the purchase or sale of the India Fund.
SAM has entered into a Services Agreement with an unaffiliated investment adviser, whereby SAM
provides certain non-exclusive bookkeeping, accounting, trading, reporting, and other support
services to the adviser for mutually agreed upon fees paid by the adviser to SAM. SAM maintains
separate policies and procedures to address potential conflicts of interest that may arise as a result
of these services. There is a possibility that SAM’s clients could be impacted in the event of an
issue of receipt of material nonpublic information ("MNPI") from the unaffiliated investment
adviser resulting in a trading restriction. SAM maintains procedures designed to prevent insider
trading which include a procedure that in the event of an issue of an employee of SAM coming into
receipt of MNPI, the employee is required to notify Steinberg's Chief Compliance Officer so that
the Chief Compliance Officer is enabled to take appropriate action.
Item 11. Code of Ethics, Participation or Interest in Client
Transactions and Personal Trading
SAM has adopted a Code of Ethics (“Code”) to mitigate potential conflicts of interest. All SAM
employees are covered by the Code. Below is a summation of the intent of SAM’s Code which is
designed to ensure that its principals and employees:
• Act with integrity and in an ethical manner with the public, clients, prospective clients,
employers and other participants in the global capital markets;
• Place the interests of clients, and the interests of SAM above their own personal interests;
• Adhere to the fundamental standard that employees should not take inappropriate advantage
of their position;
• Avoid any actual or potential conflict of interest;
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• Conduct all personal securities transactions in a manner consistent with the Code;
• Use reasonable care and exercise independent professional judgment when conducting
investment analysis, making investment recommendations, taking investment actions and
engaging in other professional activities; and
• Comply with applicable provisions of the federal securities laws.
SAM’s Code includes formal policies and procedures governing personal trading, prevention of
insider trading, political contributions, receipt and giving of gifts, and outside activities.
Subject to Code requirements, SAM’s principals and employees may actively engage in trading on
behalf of their own personal accounts, including in securities also held by client accounts. SAM
also recommends securities in which it or its related persons have substantial ownership. This
practice may create a situation where SAM’s employees are in a position to materially benefit from
the sale or purchase of those securities and thus pose a potential conflict of interest. Prohibited
practices include “scalping” (i.e., a practice whereby the owner of shares of a security recommends
that security for investment and then immediately sells it at a profit upon the rise in the market price
which follows the recommendation), “front running” (i.e., personal trades executed prior to those
of the SAM’s clients to take advantage of potential price changes or limited liquidity resulting from
subsequent SAM trades in the same security), as well as other potentially abusive practices. SAM’s
personal trading policies and procedures are reasonably designed to prevent and detect such abuses.
At no time may SAM’s principals or employees short individual securities or related securities held
in client portfolios or take derivative positions that have the same economic effect as ‘betting
against’ client held securities. Additionally, employees must hold for at least 30 days any security
held in client portfolios and employees may not trade in a security if it is a potential investment for
client portfolios or is otherwise restricted from trading by the Chief Compliance Officer. SAM’s
personal trading policy and procedures also require that employees: (1) pre-clear certain personal
securities transactions; (2) report and certify personal securities transactions on at least a quarterly
basis; (3) certify personal securities holdings (initially upon commencement of employment and
annually thereafter) over which such employees have a direct or indirect beneficial interest and
certify such holdings; and (4) report any violations of the Code to the Chief Compliance Officer.
Certain SAM principals and employees trade securities for their own account, but SAM itself does
not trade securities for its own account.
A complete copy of SAM’s Code may be obtained upon request by any current or prospective client
by contacting SAM’s Chief Compliance Officer, Steven Feld, at 212-980-0080.
SAM has implemented policies and procedures to mitigate conflicts arising out of these investments
to ensure that investment ideas are distributed fairly, including pre-allocation of trades for client
accounts. As part of its procedures, SAM conducts regular checks on the allocation of investment
ideas as well as the timing of and the prices received for securities transactions by separate accounts.
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Item 12. Brokerage Practices
SAM typically has full authority to select brokers and negotiate commissions for client trades for
its discretionary clients. In certain instances, such as for clients from wrap fee programs, SAM will
accept direction from clients or agree to limitations with respect to SAM’s authority as to which
brokers are to be used and what commissions are to be paid. Any such direction or limitation must
be in writing.
Separate account clients which, in whole or in part, direct SAM to use a particular broker to execute
transactions for their accounts should be aware that, in so doing, they may adversely affect SAM’s
ability to, among other things, obtain volume discounts on bunched orders or to obtain best price
and execution. Consequently, the cost of directed transactions may be greater. Further, clients who
direct SAM to use particular brokers may not participate contemporaneously, or at all, in certain
opportunities available to other clients. Trades in directed brokerage accounts are generally
executed at a point following the completion of all or a portion (generally a substantial portion such
as one-half) of the non-directed trades. As a result, directed accounts may receive the same
securities at materially different prices and may not receive the manager's full intended investment
experience. SAM has also implemented a trade rotation procedure with the goal of providing equal
treatment to all clients over time, regardless of the broker or custodian that the client has selected.
Finally, clients should be aware that the aggregate impact of requiring directed brokerage may result
in overall performance that differs from accounts which do not direct brokerage. In addition, SAM
does not accept responsibility to seek best execution when the client has directed brokerage.
With respect to transactions over which SAM has full discretion to select brokers, it is SAM's policy,
consistent with investment considerations, to seek the most favorable execution for brokerage
orders in light of current market conditions. Commissions on brokerage transactions are generally
subject to negotiation.
SAM seeks, but is not obligated, to bunch orders for the purchase or sale of the same security for
client accounts where SAM deems this to be appropriate, in the best interests of the client accounts,
and consistent with applicable regulatory requirements. When a bunched order is filled in its
entirety, each participating client account will participate at the average share price for the bunched
order on the same business day, and transaction costs shall be shared pro rata based on each client’s
participation in the bunched order. When a bunched order is only partially filled, the securities
purchased will be allocated on a pro rata basis to each account participating in the bunched order
based upon the initial amount requested for the account, except as described below, and each
participating account will participate at the average share price for the bunched order on the same
business day. A strict pro rata allocation may cause certain accounts that are custodied with broker-
dealers that charge per transaction to pay additional ticket costs if the order is filled through multiple
partial transactions.
Exceptions to strict pro rata allocation of partially filled orders may include, without limitation, the
avoidance of a client’s holding odd lots or similar de minimis numbers of shares, avoidance of
discrepancies in percentages of ownership in securities across accounts, delays in broker
responsiveness or communications, or the payment of additional ticket costs that may be charged
by broker/dealer custodians. In such cases, SAM will increase or decrease the amount of securities
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that would otherwise be allocated to each account by reallocating the securities in a manner which
SAM deems fair and equitable to clients over time.
SAM trades from time to time in over-the-counter (“OTC”) equity securities for certain clients.
Most equity securities traded by SAM OTC are traded on an agency basis or with a commission.
On occasion, SAM will place OTC equity transactions on an agency basis where there may be a
“market maker” available; as such, clients will be charged commissions in addition to the broker's
spread which is included in the offer or bid price of the security.
In choosing brokers to effect transactions, SAM may consider any research, statistical or other
information or services, including their coverage of various industries, the information systems
offered by such brokerage firms and the timing and accuracy of their delivery of statistical
information provided by such other brokers which enhance SAM's investment research and
portfolio management capability generally.
Accordingly, SAM shall not be required or deemed to have the duty to obtain the lowest brokerage
commission rates available or to combine or arrange orders to obtain the lowest brokerage
commission rates available on transactions for its clients. If the amount of commission charged by
a broker is reasonable in relation to the value of the brokerage functions and services provided by
such broker to SAM, SAM may direct brokerage transactions to such broker notwithstanding the
fact that such broker charges higher commissions than those another broker might charge.
In evaluating brokers for executing trades, SAM considers market conditions, the nature of the
order, and various other factors, including qualitative considerations
Soft Dollars
SAM also effects transactions through a broker which pay for research and brokerage services
provided by third parties in accordance with Section 28(e) of the Securities Exchange Act of 1934,
commonly known as soft dollars. SAM receives a benefit when it utilizes client brokerage
commissions to obtain research or other products and services because SAM does not have to
produce or pay for the research or other product or service. These services may consist of written
or oral research reports from either brokers directly or independent research providers regarding
particular companies, industries or general economic conditions or of other services which aid SAM
in fulfilling its investment decision-making responsibilities. These services include but are not
limited to: (1) security pricing services; (2) electronic information management systems, including
SAM’s trade order management system; (3) data sets and tools used to manipulate such data which
are employed to identify and analyze securities, including risk modeling and portfolio analysis; (4)
products used to communicate trade information to brokers and other parties in order to properly
settle trades; and (5) specialized financial and industry publications and news services.
Research services furnished or paid for by brokers and through whom SAM effects transactions are
used by SAM in servicing all clients and not all such services may be used by SAM in connection
with the clients which paid commissions to the brokers providing the services. Commissions paid
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to brokers providing such research may be higher than those charged by brokers not providing such
services.
On occasion, a product or service furnished to SAM by a broker-dealer is useful in making
investment decisions regarding client accounts and also provides administrative or other non-
Section 28(e) eligible assistance to SAM, sometimes known as ‘mixed-use’ items. Under such
circumstances, SAM makes a reasonable allocation as follows: the portion of such service or
specific component which provides assistance to SAM in its investment decision-making
responsibilities is obtained from the broker-dealer with commissions paid on client portfolio
transactions, while the portion of such service or specific component which provides non-research
assistance is paid for by SAM with its own resources.
SAM may have an incentive to select a broker based on our interest in receiving research or other
products or services, rather than on client’s interest in receiving the lowest commission. SAM will
effect transactions through brokers providing third party research services only if the commissions
charged by such brokers are reasonable in relation to the value of the brokerage functions and
research services provided and only if the execution prices received on such trades are comparable
to prices received from execution only brokers on similar trades. Also, research or soft dollar credits
received from trading by one client has been and will in the future be used for the benefit of other
clients.
For those accounts custodied at Pershing Advisor Solutions, LLC, and certain other
custodians/broker-dealers, SAM may “trade-away” from the custodians/broker-dealers to generate
soft dollar credits at another broker-dealer or to seek best execution in the best judgment of SAM
considering all the facts and circumstances of the trade. Accounts subject to such trades would incur
trade-away fees.
Trade Errors
SAM has internal controls in place to prevent trade errors from occurring. On those occasions when
such an error nonetheless occurs, it is SAM’s policy to resolve any error identified in a separate
client account in a manner which ensures that the account is made whole, and no loss is borne by a
client. SAM prohibits the use of soft dollars to resolve trade errors. If a trade error is discovered
prior to settlement, and the trade cannot practicably be broken, the trade will be settled in an SAM
trade error account maintained at the broker/dealer. Securities acquired in an error account are not
held for investment, but rather an offsetting transaction will be executed in the error account to
either sell or cover the securities transacted in error, at SAM's discretion, as soon as practicable.
SAM may elect to close such a position while client orders to buy or sell are pending. A trade error
in one client's account may be corrected through reallocation of the amounts of securities that had
been allocated to various client accounts so long as it is effected prior to settlement. Additionally, a
transfer involving a post-settlement adjustment involving a purchase or sale between accounts of
securities to another client's account may occur. Any reallocation or other transfer must be approved
by the CCO and represent a legitimate investment decision by the Portfolio Manager in overall best
interest of each account involved, and then only if the reallocation or other transfer is done without
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loss to the transferee account. SAM will maintain a record of each trade error, including information
about the trade and how such error was corrected.
Item 13. Review of Accounts
SAM's investment team monitors SAM trades on a daily basis and reviews portfolio holdings as
described above in Methods of Analysis: Investment Process and Research Process. In addition,
client accounts are also reviewed periodically by SAM's senior management and by Compliance for
adherence to guidelines and client objectives.
Clients receive written and/or online access to monthly or quarterly account statements directly
from their custodian. Custodians serve as the official source of books and records for all client
accounts. Clients are urged to compare reports provided by SAM with the statements provided by
their custodian.
Item 14. Client Referrals and Other Compensation
SAM does not compensate anyone for client referrals.
Item 15. Custody
All client account assets are custodied by unaffiliated broker/dealers or banks. SAM believes based
upon due inquiry that all clients either receive written statements directly from their custodian no
less frequently than quarterly or receive online access to their account, including monthly or
quarterly statements, after following their custodians’ procedures for giving consent to electronic
delivery/access. SAM encourages clients to compare information contained in any reports provided
by SAM with their custodian statements.
Investment Discretion
SAM generally has full discretionary authority with respect to its investment advisory accounts.
Clients may request that SAM tailor its advisory services for them to include restrictions and special
objectives which SAM will accommodate so long as SAM believes implementation of the request
will not unduly interfere with or disadvantage the requesting client or other existing clients.
Voting Client Securities
SAM’s clients typically delegate to SAM the authority and responsibility to vote proxies for the
voting securities held in their accounts. Where SAM has been granted the authority and accepted
the responsibility for voting proxies, it will determine whether and how to do so, in the case of
individual proxies, in accordance with its fiduciary obligations and its Proxy Voting Policy and
Procedures (the “Policy”) and the proxy voting guidelines adopted under the Policy. SAM reserves
the right to amend its Policy at any time.
When SAM (or a delegate) votes proxies it will do so in the best interest of its clients (defined, for
this purpose, as in the best interest of enhancing or protecting the economic value of client accounts
and in accordance with its guidelines), considered as a group, as SAM determines in its sole and
absolute discretion and in accordance with its guidelines. SAM has retained a third-party vendor to
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assist with administrative aspects of the proxy voting process, as well as to provide research and
vote recommendations based on guidelines it has established. SAM consider numerous factors in
voting decisions, including the recommendations of the third-party providers. However, SAM may,
at its discretion, vote shares in a manner contrary to the third party’s recommendation if SAM feels
that is in the best interest of clients. In the unlikely event that SAM is required to vote a proxy that
could result in a conflict between clients’ best interests and SAM’s best interests, SAM will vote
according to the third-party’s recommendation.
SAM generally will not accept proxy-voting authority from a client if the client seeks to impose
client-specific voting guidelines that may be inconsistent with SAM’s guidelines or with the client’s
best economic interest in SAM’s view.
SAM does not opine on or complete materials related to client participation in class actions. Where
possible, SAM will attempt to forward class action materials to clients directly should such materials
be received by SAM.
Clients can obtain a complete copy of SAM’s Policy, as well as reports on how particular proxies
were voted, by contacting the CCO at 212-980-0080.
Financial Information
SAM has never filed for bankruptcy and is not aware of any financial condition that is expected to
affect its ability to manage client accounts.
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