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BROCHURE SUPPLEMENT
Kathleen Stepp Rothwell, Howard R. Rothwell, Kenneth J. Eaton, Amy
M. Guerich, Daniel E. Shay, Ross B. Lehman, Claudia L. Gray, Meridith
L. Nelson, and Derrick R. Evers
DATED 7-2-25
Stepp & Rothwell, Inc.
7300 College Boulevard, Suite 100
Overland Park, KS 66210
(913) 345-4800
www.steppandrothwell.com
PURPOSE OF THE BROCHURE SUPPLEMENT:
This BROCHURE SUPPLEMENT provides information about Kathleen Stepp Rothwell, Howard
R. Rothwell, Kenneth J. Eaton, Amy M. Guerich, Daniel E. Shay, Ross Lehman, Claudia L. Gray,
Meridith L. Nelson, and Derrick R. Evers that supplements the Stepp & Rothwell, Inc., FIRM
BROCHURE document. You should have received a copy of that FIRM BROCHURE. Please
contact Kenneth J. Eaton, Managing Partner of Stepp & Rothwell, Inc., if you did not receive
Stepp & Rothwell, Inc.’s FIRM BROCHURE or if you have any questions about the contents of
this BROCHURE SUPPLEMENT.
NOTE:
While Stepp & Rothwell, Inc., may refer to itself as a “registered investment adviser” or “RIA”,
clients should be aware that registration itself does not imply any level of skill or training.
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EDUCATIONAL AND BUSINESS EXPERIENCE
(Explanations of Professional Designations are included at the end of this document.)
Kathleen Stepp Rothwell (DOB 08/62), Founder, Stepp & Rothwell, Inc.
Formal Education and Professional Designations
BSBA – Accounting, The Ohio State University, 1988
CFP Professional Education Program, College for Financial Planning, 1989
Kansas Board of Accountancy, Topeka, Kansas – Certified Public Accountant
(CPA), 1991
CFP, CFP Board of Standards, Inc., 1989
Business Background
July 2022 – Present
Founder, Stepp & Rothwell, Inc.,
Overland Park, KS
August 1992 – June 2022
Founder/Owner, Stepp & Rothwell, Inc.,
Overland Park, KS
Howard Richard Rothwell (DOB 08/59), Founder and Chief Compliance Officer, Stepp &
Rothwell, Inc.
Formal Education and Professional Designations
AB – Economics, Dartmouth College, 1981
MBA – The Wharton School of Finance, University of Pennsylvania, 1984
Business Background
July 2022 – Present
Founder/Chief Compliance Officer, Stepp
& Rothwell, Inc., Overland Park, KS
May 1998 – June 2022
Founder/Owner/Chief Compliance Officer,
Stepp & Rothwell, Inc., Overland Park, KS
June 1983 – December 1998
Principal, Swarthmore Financial Advisors,
Ltd., Media, PA
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Kenneth J. Eaton (DOB 11/67) Managing Partner and Owner, Stepp & Rothwell, Inc.
Formal Education and Professional Designations
BSBA – Economics, University of Missouri, 1994
CFP Professional Education Program, College for Financial Planning, 1997
CFA, Chartered Financial Analyst, 2002
CFP, CFP Board of Standards, Inc., 1997
Business Background
May 2018 – Present
Managing Partner/Owner, Stepp &
Rothwell, Inc., Overland Park, KS
October 1995 – April 2018
Managing Principal, Stepp & Rothwell, Inc.,
Overland Park, KS
Amy M. Guerich (DOB 08/84), Partner in Charge of Financial Planning and Owner, Stepp &
Rothwell, Inc.
Formal Education and Professional Designations
BA – Personal Financial Planning, Kansas State University, 2006
Series 65 Certification
Business Background
May 2018 – Present
Client Experience Manager/Principal
Advisor/Owner, Stepp & Rothwell, Inc.,
Overland Park, KS
May 2006 – April 2018
Client Experience Manager/Financial
Planner, Stepp & Rothwell, Inc., Overland
Park, KS
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Daniel E. Shay (DOB 05/87), Principal Advisor, Stepp & Rothwell, Inc.
Formal Education and Professional Designations
BA – Finance, University of Kansas, 2012
CFP Professional Education Program, University of Texas, San Antonio, 2015
CFP, CFP Board of Standards, Inc., 2016
Business Background
May 2013 – Present
Principal Advisor, Stepp & Rothwell, Inc.,
Overland Park, KS
Ross B. Lehman (DOB 04/85), Assistant Investment Officer, Stepp & Rothwell, Inc.
Formal Education and Professional Designations
BA – Mathematics, Bethel College, 2009
MA – Economics, University of Colorado-Denver, 2015
MA – Economics, University of Notre Dame, 2017
Series 65 Certification, 2019
CFP, CFP Board of Standards, Inc., 2022
Business Background
January 2018 – Present
Assistant Investment Officer, Stepp &
Rothwell, Inc., Overland Park, KS
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Claudia L. Gray (DOB 09/96), Financial Planner, Stepp & Rothwell, Inc.
Formal Education and Professional Designations
BS – Finance, Rasmussen University, 2020
CFP Professional Education Program, The American College of Financial
Services, 2021
CFP, CFP Board of Standards, Inc., 2022
Business Background
November 2020 – Present
Financial Planner, Stepp & Rothwell, Inc.,
Overland Park, KS
Meridith L. Nelson (DOB 08/72), Associate Financial Planner, Stepp & Rothwell, Inc.
Formal Education and Professional Designations
BS – Pharmacy, University of Kansas, 1995
MHA – The University of Iowa, 2001
MBA – The University of Iowa, 2002
CFP Professional Education Program, Bryant University, 2023
CFP, CFP Board of Standards, Inc., 2023
Business Background
November 2021 – Present
Associate Financial Planner, Stepp &
Rothwell, Inc., Overland Park, KS
Derrick R. Evers (DOB 07/00), Associate Financial Planner, Stepp & Rothwell, Inc.
Formal Education and Professional Designations
BSBA – Corporate Accounting and Finance, Rockhurst University, 2023
CFP Professional Education Program, The American College of Financial
Services, 2024
CFP, CFP Board of Standards, Inc., 2025
Business Background
June 2023 – Present
Associate Financial Planner, Stepp &
Rothwell, Inc., Overland Park, KS
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DISCIPLINARY INFORMATION
Kathleen Stepp Rothwell, Howard R. Rothwell, Kenneth J. Eaton, Amy M. Guerich, Daniel E.
Shay, Ross B. Lehman, Claudia L. Gray, Meridith L. Nelson, and Derrick R. Evers have not had
any legal or disciplinary events in their past. Clients and prospective clients can view the CRD
records (registration records) for these individuals through the SEC’s Investment Adviser Public
Disclosure (IAPD) website at www.adviserinfo.sec.gov. The CRD numbers for these individuals
are listed below:
Kathleen Stepp Rothwell — 2206612
Howard R. Rothwell — 1429546
Kenneth J. Eaton — 2517750
Amy M. Guerich — 6946623
Daniel E. Shay — 6060989
Ross B. Lehman — 7039200
Claudia L. Gray — 7667589
Meridith L. Nelson – 8125709
Derrick R. Evers – 8125813
OTHER BUSINESS ACTIVITIES
Kathleen Stepp Rothwell, Howard R. Rothwell, Kenneth J. Eaton, Amy M. Guerich, Daniel E.
Shay, Ross B. Lehman, Claudia L. Gray, Meridith L. Nelson, and Derrick R. Evers are not
actively engaged in any outside investment-related business or occupation that would create a
material conflict of interest with clients.
ADDITIONAL COMPENSATION
Kathleen Stepp Rothwell, Howard R. Rothwell, Kenneth J. Eaton, Amy M. Guerich, Daniel E.
Shay, Ross B. Lehman, Claudia L. Gray, Meridith L. Nelson, and Derrick R. Evers receive no
additional compensation from non-clients for providing advisory services. All advisory
compensation is paid by clients directly.
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SUPERVISION
Howard R. Rothwell, Kathleen Stepp Rothwell, Kenneth J. Eaton, and Amy M. Guerich, as
Principals of Stepp & Rothwell, Inc., supervise their own activities. Stepp & Rothwell, Inc.’s
Investment Committee, consisting of Howard R. Rothwell, Kathleen Stepp Rothwell, and
Kenneth J. Eaton, supervises firm-wide investment activity. Stepp & Rothwell, Inc.’s Financial
Planners are supervised by Kathleen Stepp Rothwell, Kenneth J. Eaton, and Amy M. Guerich.
REQUIREMENTS FOR STATE-REGISTERED ADVISERS
Stepp & Rothwell, Inc., is registered with the Securities and Exchange Commission and is not
required to register with state securities authorities.
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EXPLANATION OF PROFESSIONAL DESIGNATIONS
Recent amendments to Part 2B of Form ADV require advisers to prepare narrative brochures written in plain
English which contain, among other things, information on the educational and business background of management
and key advisory personnel of the adviser. The Securities and Exchange Commission (SEC) permits, but does not
require, advisers to list the professional designations held by such persons. SEC instructions require, however, that
any listing of professional designations held must provide a sufficient explanation of the minimum qualifications
required for the designation to allow clients and potential clients to understand the value of the designation.
Certified Public Accountant (CPA)
CPAs are licensed and regulated by their state boards of accountancy. While state laws and regulations vary, the
education, experience, and testing requirements for licensure as a CPA generally include minimum college
education (typically 150 credit hours with at least a baccalaureate degree and a concentration in accounting),
minimum experience levels (most states require at least one year of experience providing services that involve the
use of accounting, attest, compilation, management advisory, financial advisory, tax, or consulting skills, all of
which must be achieved under the supervision of or verification by a CPA), and successful passage of the Uniform
CPA Examination. In order to maintain a CPA license, states generally require the completion of 40 hours of
continuing professional education (CPE) each year (or 80 hours over a two-year period or 120 hours over a three-
year period). Additionally, all American Institute of Certified Public Accountants (AICPA) members are required to
follow a rigorous Code of Professional Conduct which requires that they act with integrity, objectivity, due care,
competence, fully disclose any conflicts of interest (and obtain client consent if a conflict exists), maintain client
confidentiality, disclose to the client any commission or referral fees, and serve the public interest when providing
financial services. The vast majority of state boards of accountancy have adopted the AICPA’s Code of Professional
Conduct within their state accountancy laws or have created their own.
Chartered Financial Analyst (CFA)
The Chartered Financial Analyst (CFA) charter is a globally respected, graduate-level investment credential
established in 1962 and awarded by CFA Institute — the largest global association of investment professionals.
There are currently more than 90,000 CFA charterholders working in 135 countries. To earn the CFA charter,
candidates must: 1) pass three sequential, six-hour examinations; 2) have at least four years of qualified professional
investment experience; 3) join CFA Institute as members; and 4) commit to abide by, and annually reaffirm, their
adherence to the CFA Institute Code of Ethics and Standards of Professional Conduct.
High Ethical Standards
The CFA Institute Code of Ethics and Standards of Professional Conduct, enforced through an active professional
conduct program, require CFA charterholders to:
Place their clients’ interests ahead of their own
•
• Maintain independence and objectivity
• Act with integrity
• Maintain and improve their professional competence
• Disclose conflicts of interest and legal matters
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Global Recognition
Passing the three CFA exams is a difficult feat that requires extensive study (successful candidates report spending
an average of 300 hours of study per level). Earning the CFA charter demonstrates mastery of many of the advanced
skills needed for investment analysis and decision making in today’s quickly evolving global financial industry. As a
result, employers and clients are increasingly seeking CFA charterholders — often making the charter a prerequisite
for employment.
Additionally, regulatory bodies in 19 countries recognize the CFA charter as a proxy for meeting certain licensing
requirements, and more than 125 colleges and universities around the world have incorporated a majority of the
CFA Program curriculum into their own finance courses.
Comprehensive and Current Knowledge
The CFA Program curriculum provides a comprehensive framework of knowledge for investment decision making
and is firmly grounded in the knowledge and skills used every day in the investment profession. The three levels of
the CFA Program test a proficiency with a wide range of fundamental and advanced investment topics, including
ethical and professional standards, fixed-income and equity analysis, alternative and derivative investments,
economics, financial reporting standards, portfolio management, and wealth planning.
The CFA Program curriculum is updated every year by experts from around the world to ensure that candidates
learn the most relevant and practical new tools, ideas, and investment and wealth management skills to reflect the
dynamic and complex nature of the profession.
To learn more about the CFA charter, visit www.cfainstitute.org.
Certified Financial Planner (CFP)
The CERTIFIED FINANCIAL PLANNER™, CFP® and federally registered CFP (with flame design) marks
(collectively, the “CFP® marks”) are professional certification marks granted in the United States by Certified
Financial Planner Board of Standards, Inc. (“CFP Board”).
The CFP® certification is a voluntary certification; no federal or state law or regulation requires financial planners
to hold CFP® certification. It is recognized in the United States and a number of other countries for its (1) high
standard of professional education; (2) stringent code of conduct and standards of practice; and (3) ethical
requirements that govern professional engagements with clients. Currently, more than 62,000 individuals have
obtained CFP® certification in the United States.
To attain the right to use the CFP® marks, an individual must satisfactorily fulfill the following requirements:
• Education – Complete an advanced college-level course of study addressing the financial planning subject
areas that CFP Board’s studies have determined as necessary for the competent and professional delivery of
financial planning services, and attain a Bachelor’s Degree from a regionally accredited United States
college or university (or its equivalent from a foreign university). CFP Board’s financial planning subject
areas include insurance planning and risk management, employee benefits planning, investment planning,
income tax planning, retirement planning, and estate planning;
• Examination – Pass the comprehensive CFP® Certification Examination. The examination, administered
in 10 hours over a two-day period, includes case studies and client scenarios designed to test one’s ability
to correctly diagnose financial planning issues and apply one’s knowledge of financial planning to real
world circumstances;
• Experience – Complete at least three years of full-time financial planning-related experience (or the
equivalent, measured as 2,000 hours per year); and
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• Ethics – Agree to be bound by CFP Board’s Standards of Professional Conduct, a set of documents
outlining the ethical and practice standards for CFP® professionals.
Individuals who become certified must complete the following ongoing education and ethics requirements in order
to maintain the right to continue to use the CFP® marks:
• Continuing Education – Complete 30 hours of continuing education hours every two years, including two
hours on the Code of Ethics and other parts of the Standards of Professional Conduct, to maintain
competence and keep up with developments in the financial planning field; and
• Ethics – Renew an agreement to be bound by the Standards of Professional Conduct. The Standards
prominently require that CFP® professionals provide financial planning services at a fiduciary standard of
care. This means CFP® professionals must provide financial planning services in the best interests of their
clients.
CFP® professionals who fail to comply with the above standards and requirements may be subject to CFP Board’s
enforcement process, which could result in suspension or permanent revocation of their CFP® certification.
(CFP Rev 12/16/10)
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