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Firm Brochure
Form ADV Part 2A
225 S. Lake Avenue, Suite 1075
Pasadena, CA 91101
(626)440-5995
www.tsgadvisor.com
September 26, 2025
This brochure provides information about the business practices and qualifications of The Sterling Group. If
you have any questions about the contents of this brochure, please contact us by telephone at (626)440-5995
or email at contact@tsgadvisor.com. The information in this brochure has not been approved or verified by
the United States Securities and Exchange Commission (“SEC”) or by any State Securities Authority.
Additional information about The Sterling Group is also available on the SEC’s website at
www.adviserinfo.sec.gov.
Please note that the use of the term “registered investment adviser” and description of The Sterling Group
and/or our associates as “registered” does not imply a certain level of skill or training. You are encouraged to
review this Brochure and Brochure Supplements for more information on the qualifications of our firm, our
associates who advise you and our employees.
Item 2 - Material Changes
This Firm Brochure (“Brochure”) is dated September 26, 2025. The material changes made to the Brochure
since the last annual update in March 2025 are described below.
• The firm may retain third parties to act as solicitors/promoters for our investment management
services. (Item 14)
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Item 3 - Table of Contents
Section:
Page(s):
Item 1 - Firm Brochure ............................................................................................................................. 1
Item 2 - Material Changes.......................................................................................................................... 2
Item 3 - Table of Contents ........................................................................................................................ 3
Item 4 - Advisory Business ........................................................................................................................ 4
Item 5 - Fees and Compensation............................................................................................................... 6
Item 6 - Performance-Based Fees and Side-By-Side Management ......................................................... 10
Item 7 - Types of Clients and Account Requirements ............................................................................ 10
Item 8 - Methods of Analysis, Investment Strategies and Risk of Loss .................................................. 10
Item 9 - Disciplinary Information ........................................................................................................... 12
Item 10 - Other Financial Industry Activities and Affiliations ................................................................ 12
Item 11 - Code of Ethics, Participation or Interest in Client Transactions and Personal Trading......... 13
Item 12 - Brokerage Practices .................................................................................................................. 13
Item 13 - Review of Accounts ................................................................................................................. 15
Item 14 - Client Referrals and Other Compensation .............................................................................. 15
Item 15 – Custody ................................................................................................................................... 16
Item 16 - Investment Discretion ............................................................................................................. 16
Item 17 - Voting Client Securities ........................................................................................................... 17
Item 18 – Financial Information ............................................................................................................. 17
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Item 4 - Advisory Business
The Sterling Group is an investment advisory firm comprised of a team of professionals who oversee clients’
assets and provide a range of comprehensive wealth management services. Our team has the skill and expertise
to offer quality economic advice and market analysis, as well as a strong network of professionals to refer to for
legal and tax advice, enhancing our ability to guide clients toward achieving their financial goals. The Sterling
Group has been helping clients in formulating and implementing complex wealth management strategies and
managing their assets for over three decades.
The Sterling Group was established in 1990 and is owned by C. Hunt Salembier.
As of December 31, 2024, The Sterling Group provides advice to client accounts with a total market value of
$420,747,689 broken down as follows:
Management of client assets on a discretionary basis
• $396,607,926
• $0
Management of client assets on a non-discretionary basis
In addition to the assets under management listed above, our advisors oversaw $24,139,764 in assets under
advisement.
Written Financial Planning and Financial Consulting:
Written Financial Planning: The Sterling Group provides a variety of written financial planning services
that are tailored to our clients’ specific needs and circumstances. Our services are generally rendered for a flat
fee which gives us the freedom to apply a personalized approach to creating customized financial plans and
consultations, taking into account the client’s unique position and using the array of expertise at our disposal to
incorporate strategies appropriate to each individual situation.
Creating a written financial plan is an involved process that typically begins with a consultation meeting so our
advisors can learn about the client’s goals and objectives and obtain an understanding of the client’s financial
situation. Some planning engagements are solely to address a specific issue or transaction while others may
require a more comprehensive review. Our planning services typically encompass one or more of the following
areas: Investment Planning, Retirement Planning, Estate Planning, Charitable Planning, Education Planning,
Corporate and Personal Tax Planning, Protection Planning, Corporate Structure and Succession Planning, Real
Estate Analysis, Mortgage/Debt Analysis, Insurance Analysis.
When providing written financial planning, we rely heavily on data and information provided by the client.
Information such as: expense and income schedules, investment statements, pension statements, estate plans
and tax returns. These data points and any assumptions used in our planning forecasts are expressly stated in
our financial plans. For example, recommendations may be made for the client to begin or revise investment
programs, create or revise wills or trusts through qualified legal counsel, obtain or revise insurance coverage,
commence or alter retirement savings, or establish education or charitable giving programs. It should be noted
that we will refer clients to an accountant, attorney, or other specialist, as necessary. After the completion of our
analysis, we provide the client with a written summary of their financial situation, our observations, and
recommendations. Written plans are typically completed within three months of the client signing a Service
Agreement with us, assuming that all the information and documents we request from the client are provided
on a timely basis. Once the written financial plan is completed and delivered to the client, implementation of
any recommendations is at the discretion of the client.
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Financial Consulting: The Sterling Group provides financial consulting for an hourly fee. The financial
consulting process is generally less formal than our written financial planning service. We may or may not
provide our clients with a written summary of our observations and recommendations. We offer financial
consulting and expert advice in all the same areas in which we conduct financial planning. The implementation
of our financial consulting recommendations is also at the discretion of the client.
Fee Based Investment Management:
1) Asset Management: The Sterling Group provides investment strategies that are tailored to our client’s
specific needs. Management services may be provided on a discretionary or non-discretionary basis. Each
portfolio is designed to help you achieve your investment goals. We select from a wide array of investment
vehicles, such as stocks, options, fixed income securities, mutual funds, real estate investment trusts, exchange
traded funds, and in certain situations we may choose hedge funds, high yield debt, managed futures and other
more complex or specialized instruments. Although the selection of investments is at the discretion of the
advisor, each client has the opportunity to place reasonable restrictions on the types of investments to be held
in the portfolio. Once the appropriate portfolio has been determined, we monitor the investments regularly,
conduct account reviews periodically and rebalance the portfolio if necessary, based upon the client’s individual
needs, stated goals and objectives. The Sterling Group takes a calm and measured approach to managing client’s
assets that is supported by the belief that over the long term, a consistent strategy that is meticulously followed
will provide the best opportunity for the best return. Clients may choose to engage The Sterling Group on a
non-discretionary basis. Changes in non-discretionary accounts will only be implemented with the client’s
authorization.
Client assets managed by The Sterling Group are held in accounts at a registered broker/dealer and qualified
custodian, who will provide clearing, custody, and other brokerage services for client accounts. At the present
time The Sterling Group has custodial relationships with LPL Financial, LLC (“LPL”), Charles Schwab & Co.
(“Schwab”), and Capital Group Companies, Inc (American Funds). While The Sterling Group may assist the
client in completing the custodian’s paperwork, the client is ultimately responsible for providing all of the
necessary information to establish the account. Clients will retain all rights of ownership in the accounts,
including the right to withdraw securities and cash, vote proxies, and receive transaction confirmations.
The Sterling Group also provides discretionary asset management services with respect to certain 529 plan
portfolios. The Sterling Group will allocate the 529 plan assets among various funds available within the plan,
taking into consideration the objectives of the client. These portfolios will only be rebalanced, if needed, once
or twice per year, following limitations imposed by the 529 plan sponsor.
On an accommodation basis, The Sterling Group may also agree to handle certain accounts on a non-managed
basis. In such cases, The Sterling Group will not be responsible for providing management on either a
discretionary or non-discretionary basis.
2) Portfolio Management Services: When appropriate we have the ability to provide access to professional
Portfolio Managers, who will provide individual management to client’s account on a discretionary basis.
These services may be provided through third party investment advisors directly or as part of a program
sponsored by a third-party investment advisor. A broad range of Portfolio Managers, and numerous investment
styles are available, including equity, fixed income, balanced, international, ETF, REIT and socially responsible
portfolios. The Sterling Group will assist the client in determining an appropriate investment objective, as well
as selecting an investment strategy and/or Portfolio Manager for the account. We will also provide ongoing
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advice and monitoring of the Portfolio Manager services and act as the point of contact between the client and
the Portfolio Managers.
For more information regarding these programs, including the advisory services and fees that apply, the types
of investments available in the programs, and the potential conflicts of interest presented by the programs,
please refer to the appropriate disclosure document and account paperwork for the Portfolio Manager and/or
advisory program.
Additional Services:
The Sterling Group also offers asset management services through a wrap fee program. For more information
regarding this program, please contact The Sterling Group and request a copy of our Wrap Program Brochure.
Item 5 - Fees and Compensation
Written Financial Planning and Financial Consulting Services: The Sterling Group charges a flat fee
for Written Financial Planning that generally ranges from $2,500 to $10,000. A retainer of fifty percent of the
ultimate financial planning fee is typically collected with the signing of the Service Agreement. The remainder
of the fee is due within thirty days of the delivery of the completed written plan to the client. In all cases, we
will not require a retainer exceeding $500 when services cannot be rendered within 6 months.
The Sterling Group charges an hourly fee ranging from $150 to $750 per hour for Financial Consulting. A
retainer fee is not typically required for our consulting services. The total estimated fee, as well as the ultimate
fee that is charged, is based on the scope and complexity of the engagement with the client.
Asset Management: Fees are paid quarterly in advance and billed on a pro-rated annualized basis. Fees are
calculated as a percentage of the market value of all assets on the last trading day of the month of the previous
quarter, including cash holdings. The maximum annual advisory fee is 1.75% and is negotiable between The
Sterling Group and the client. The advisory fee is shared between The Sterling Group and its advisors. The
fee may be higher than the fee charged by other investment advisors for similar services.
Advisory fees may be structured on a tiered basis, where the percentage rate is reduced upon reaching certain
asset value levels within a household of eligible accounts, or on a flat percentage rate based on the value of
assets in an account. The fee structure and amount of the advisory fee will be stated within the written
management agreement between The Sterling Group and the client.
For tiered billing, eligible advisory accounts within the client’s household may be grouped together for
the purpose of assessing tiered fee levels above. Household is generally defined as accounts for the
same decision maker and eligible advisory accounts are typically defined as accounts paying an advisory
fee to The Sterling Group for asset management, including wrap fee accounts. Accounts excluded
from grouping within the household include 529 plan managed assets, assets managed by a third-party
investment advisor, and any account for which The Sterling Group is not engaged to provide
investment advice and therefore not receiving an advisory fee. Within the tiered fee billing structure,
applicable advisory fees will be deducted proportionately from each account contributing to the tiered
billing thresholds unless other arrangements have been agreed upon between The Sterling Group and
client.
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Annual Tiered Fee Rate
1.25%
0.95%
0.80%
0.65%
0.50%
0.40%
on the amount from
on the amount from
on the amount from
on the amount from
on the amount from
on the amount over
Household Assets Under Management
$0 to $499,999
$500,000 to $999,999
$1,000,000 to $2,499,999
$2,500,000 to $4,999,999
$5,000,000 to $9,999,999
$10,000,000
Clients may switch from the flat percentage rate advisory fee structure to the tiered advisory fee
structure upon request and/or recommendation from The Sterling Group.
In order to hire The Sterling Group to provide management services, clients will be asked to enter into a written
investment advisory agreement with The Sterling Group. This agreement will set forth the terms and conditions
of the relationship, including the amount of the investment advisory fee.
In the event that a client wishes to terminate services with The Sterling Group, we request a written statement
from the client stating the instructions to terminate our services. Upon receipt of the letter of termination, we
will suspend advisory services and process a pro-rata refund of unearned advisory fees.
Clients will incur transaction charges for trades executed in their accounts. These transaction charges are
separate from our fees and will be disclosed by the firm through which the trades are executed. These
transaction charges vary based on the type of investment (e.g., stock, mutual fund, exchange traded fund, etc.)
and are paid to the custodian of the client’s assets. The Sterling Group does not receive any portion of the
transaction charges.
There are other fees and charges that are imposed by third parties that apply to investments in client accounts.
Some of these fees and charges are described below:
•
If a client account invests in mutual funds or ETFs, please note that as a shareholder of the fund, a
management fee will apply, in addition to paying us an advisory fee for managing the assets. As many of
the funds available may be purchased directly, the second layer of fees could be avoided by not using The
Sterling Group’s management services and by the client making their own fund investment decisions.
• Certain mutual funds impose fees and charges such as contingent deferred sales charges, early redemption
fees and charges for frequent trading. These charges will apply if a client transfers into or purchases such a
fund in the account.
• Although only no-load and load-waived mutual funds can be purchased in a client’s account, clients
should understand that some mutual funds pay asset-based sales charges or service fees (e.g., 12b-1
fees) to the custodian.
•
If a client holds a variable annuity as part of an account, there are mortality, expense, and
administrative charges. The annuity Sponsor may also impose fees for additional contract riders,
and charges for excessive transfers within a calendar year.
• Certain retirement accounts – IRA and qualified retirement plan fees.
• Unit investment trusts (“UIT”) – creation and development fees or similar fees imposed by UIT
sponsors.
• Alternative investments – Hedge fund and managed future investment management fees, managed
futures investor servicing fees, and business development company fees.
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• Sweep money market funds and cash balances – 12b-1 fees or other fees based on average daily
deposit balances.
• Other charges required by law and imposed by the executing broker/dealer or custodian.
Further information regarding fees assessed by a mutual fund or variable annuity is available in the appropriate
prospectus, which is available upon request from The Sterling Group or from the product sponsor directly.
When providing asset management services, The Sterling Group uses mutual funds that the custodian
makes available within their platform. Mutual funds may offer multiple share classes for purchase in a
fee-based investment advisory program. In certain instances, a mutual fund company may offer only
Class A shares, while another similar mutual fund may be available in an institutional or fee-based
advisory share class. When an asset management account holds Class A shares, the custodian may
receive a portion of the 12b-1 fees charged by the mutual fund. The Sterling Group does not receive any
portion of these 12b-1 fees. Institutional or fee-based advisory share classes generally are not subject to
12b-1 fees. Of the various share classes that may be offered by a particular custodian, Class A shares
are generally more expensive for a client to own, as compared to an institutional or fee-based advisory
share class. An investor in an institutional or fee-based advisory share class will typically pay a lower
expense ratio than they would in a Class A share, allowing the investor to retain more of the investment
returns. While The Sterling Group strives to identify share classes with the lowest available expense
ratio, clients should not assume that they will always be invested in the most inexpensive share class.
There may be times when a Class A share is deemed to be in the best interest of the client. In an advisory
program, the appropriateness of a particular mutual fund share class should be determined based on a
variety of different considerations, including but not limited to: the advisory fee that is charged; whether
transaction charges are applied and the amount of the transaction charges applied to the purchase or
sale of mutual funds; the anticipated frequency of transactions; the size of the account; the holding
period for the mutual funds; the overall cost structure of the advisory program; share class eligibility
requirements; and potential tax consequences.
As stated above, some custodians may also charge clients a transaction charge for mutual fund purchases
and sales. The transaction charge level varies depending on the amount of 12b-1 fees and/or sub transfer
agent recordkeeping fees that the custodian receives from the mutual fund. The Sterling Group does
not receive any portion of the transaction charges. Clients generally do not pay a transaction charge for
Class A share mutual fund transactions, but generally do pay a transaction charge for institutional and
fee-based advisory share class transactions. While clients may avoid or lower the transaction charge by
purchasing Class A share mutual funds, this share class may be more expensive for the client to own for
an extended period of time, because of the ongoing 12b-1 fee. While clients may pay a higher transaction
charge for an institutional or fee-based advisory share class, these share classes may be less expensive
for the client over time, due to the lower expense ratios.
529 Plan Management: The Sterling Group does not charge fees for the management of 529 plan
assets. However, clients should be aware that the 529 plan sponsor may charge separate fees, including
but not limited to, initial set up fees and annual maintenance fees. As the 529 plan invests in mutual
funds, clients will also pay the fund a management fee and sub-transfer agency fee. The Sterling Group
does not have any control over the level of these fees and does not receive any portion of these fees and
charges.
Clients should also be aware that tax considerations related to purchasing a 529 plan can be complex.
For example, if your state of residence offers any tax benefit for purchasing an in-state 529 plan, you
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would be foregoing those tax benefits by purchasing an out-of-state 529 plan. Please note that California
does not currently offer any state tax benefits related to 529 plans. If a client is a resident of a state other
than California and realizing state tax benefits is important to the client, the client should consult with
their tax advisor or the 529 plan sponsor for additional information.
Portfolio Management Services: Fees for services provided by The Sterling Group are paid quarterly in
advance and billed on a pro-rata annualized basis using the fee schedule noted above under Asset Management
Services. Fees are calculated as a percentage of the market value of all assets on the last trading day of the month
of the previous quarter. In addition to and separate from the advisory fees charged by The Sterling Group, as
referenced in the above schedule, the client will be responsible for advisory fees charged by the Portfolio
Manager, as well as custody and clearing fees charged by the account custodian and/or program sponsor. Please
refer to the appropriate disclosure brochure for the Portfolio Manager and/or advisory platform, as well as the
related advisory agreements and account opening paperwork for more information regarding the fees and
compensation.
Rollovers: A conflict of interest exists for individuals that currently invest in an employer-sponsored
retirement plan or individual retirement account (IRA) and are considering a roll out or transfer of these
assets to an account managed by The Sterling Group. This conflict exists because The Sterling Group
will be compensated only if the individual transfers their assets into an IRA that is then managed by The
Sterling Group. As a result, it can be construed that The Sterling Group has a financial incentive to
recommend one action over another. Therefore, the individual should include in his/her decision
making process, a thorough review of all options available. For example the individual could (i) remain
invested in the current retirement plan or account (if available), (ii) transfer assets to a new employer-
sponsored retirement plan (if available), (iii) transfer assets to an IRA with a different financial institution,
or (iv) withdraw assets directly, having the account proceeds payable to the individual (such a withdrawal
may be subject to federal and applicable state and local taxes and possibly subject to penalty).
Miscellaneous: Fees will generally be automatically deducted from the client’s managed account. In certain
cases, we will agree to directly bill clients or pay the fees for one account from another account. As part of this
process, the client understands and acknowledges the following:
a) The account’s custodian sends monthly or quarterly statements showing all disbursements for the client’s
account, including the amount of the advisory fees paid to The Sterling Group.
b) The client provides the custodian with authorization permitting advisory fees to be deducted from their
advisory account.
c) The custodian, or in certain cases The Sterling Group, calculates the advisory fees and the custodian deducts
them from the client’s account.
d) If we send a copy of our invoice to the client, our invoice includes a legend as required by state rules and
regulations. The legend urges the client to compare information provided in our statements with those
from the qualified custodian in account opening notices and subsequent statements sent to the client for
whom the advisor opens custodial accounts with the qualified custodian.
In non-advisory accounts certain advisors of The Sterling Group can offer securities for a commission because
they are registered representatives of LPL, a broker/dealer registered with FINRA. Our advisors may accept
compensation for the sale of securities or other investment products, including distribution or service (“trail”)
fees from the sale of mutual funds. If a non-advisory account is opened, the client should be aware of the
practice of accepting commissions for the sale of securities and be advised of the following:
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a) Purchasing securities in a non-advisory account may present a conflict of interest that may give our firm
and/or our supervised persons an incentive to recommend investment products based on the
compensation received, rather than on your needs. We generally address commissionable sales conflicts
that arise by explaining to the client that the sale of commissionable securities creates an incentive to
recommend products based on the compensation we and/or our supervised persons may earn and may
not necessarily be in the best interest of the client. When we recommend commissionable mutual funds,
we explain that “no-load” funds are available through our firm if the client wishes to become an investment
advisory client.
b) Purchasing securities in a non-advisory account in no way prohibits the client from purchasing investment
products recommended by our firm through other brokers or agents which are not affiliated with The
Sterling Group.
In such cases where Schwab is selected as the custodian by the client, The Sterling Group will pay a modest fee
to LPL for oversight based on the value of assets held at Schwab. This presents a conflict of interest in that
The Sterling Group has a financial incentive to recommend LPL as a custodian. Notwithstanding, The Sterling
Group takes its responsibility to clients seriously, and will recommend a custodian to clients only if it believes it
is in the client’s best interest.
Item 6 - Performance-Based Fees and Side-By-Side Management
We do not charge performance-based fees to our clients.
Item 7 - Types of Clients and Account Requirements
The Sterling Group services Individuals, High-Net-Worth Individuals, Professional Fiduciaries, Trusts, Estates,
Charitable Organizations, Pension and Profit-Sharing Plans, as well as Corporations, Limited Liability
Companies and/or other types of businesses. In general, the minimum investment for new clients is $1,000,000
subject to a minimum account fee of $9,500.
Item 8 - Methods of Analysis, Investment Strategies and Risk of Loss
We are committed to helping clients achieve their financial goals and objectives. After developing a thorough
understanding of a client’s risk tolerance and their short and long-term goals, we work to create and implement
a customized investment portfolio. To accomplish this, we utilize our investment consulting process, which is
designed to help us determine how best to address a client’s financial goals and objectives. We examine the
many factors that determine our clients’ needs, such as financial situation, tax situation, income, investment
time horizon, and risk tolerance.
We carefully examine a client’s needs and goals to ensure they are assigned an appropriate investment objective.
We then choose an appropriate asset allocation in order to work toward a client’s desired rate of return with an
acceptable amount of risk. We utilize our experience to ensure client accounts are properly diversified and not
subject to the volatility of a single sector, industry, or asset class. We monitor our clients’ managed accounts and
rebalance as necessary, to ensure that they are aligned with their account objective.
When selecting mutual funds, ETFs, and third-party money managers, we examine the experience, expertise,
investment philosophies, and past performance of the manager. We do this to determine if that manager has
successfully demonstrated an ability to invest over a period of time and in different economic or market
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conditions. With mutual funds or ETFs we look at the underlying assets in an attempt to determine if there is
a significant overlap in the underlying investments held in another fund in the client’s portfolio. For money
managers, we monitor the manager’s underlying holdings, strategies, concentrations, and leverage as part of our
overall periodic risk assessment.
It is important to keep in mind that there is no specific approach to investing that guarantees success or positive
returns; investing in securities involves risk of loss that clients should be prepared to bear.
As stated, we generally use the following types of investments: mutual funds (including asset allocation funds,
index funds, international funds, emerging market funds, real estate funds, high yield bond funds and funds that
short the market), ETFs (including commodity funds, precious metal funds, and agricultural funds), variable
annuity subaccounts, alternative investments (including managed futures funds, hedge funds, real estate
investment trusts and business development companies), individual stocks and bonds, and other more complex
or specialized instruments. The particular investments selected for your account will depend upon your
investment objective, level of risk tolerance, sensitivity to taxes, and other factors.
There are risks associated with investing in securities. The following highlights some of the risks associated
with the types of investments that may be purchased for your account.
•
Investing in any security involves some level of risk; stocks, which represent equity or ownership in
a company, are considered inherently risky and no return is predictable or guaranteed when investing
in any stock or stock-based fund.
•
Investing in international markets presents additional risks including currency fluctuations, the
potential for diplomatic and political instability, regulatory and liquidity risks, and foreign taxation,
among others. The risks of foreign investing are generally greater in emerging markets.
• High yield bonds carry greater risks than bonds rated as investment grade. For example, they are
issued by organizations that do not qualify for an investment grade rating by one of the rating
agencies because of the potential for higher default by the issuer. Further financial difficulties
experienced by the issuer may result in a decrease in the market value of the bond, and this may
make it impossible to liquidate the bond prior to maturity.
• ETFs are typically investment companies that are legally classified as open-end mutual funds or
UITs. However, they differ from traditional mutual funds, in that ETF shares are listed on a
securities exchange. Shares can be bought and sold throughout the trading day like shares of other
publicly traded companies. ETF shares may trade at a discount or premium to their net asset value.
The difference between the bid price and the ask price is often referred to as the “spread.” The
spread varies over time based on the ETF’s trading volume and market liquidity and is generally
lower if the ETF has a lot of trading volume and market liquidity and higher if the ETF has little
trading volume and market liquidity. Although many ETFs are registered as an investment company
under the Investment Company Act of 1940 like traditional mutual funds, some ETFs, in particular
those that invest in commodities, are not registered as an investment company.
• Business development companies (“BDCs”) are operated for the purpose of making investments in
small and developing business, as well as financially troubled businesses. BDCs may also make
managerial assistance available to certain companies in its portfolio. BDCs are only required to
disclose net asset value on a quarterly basis. BDCs are often characterized as a publicly traded venture
capital or private equity firm that is subject to certain provisions of the Investment Company Act.
BDCs can be speculative investments because of the types of investments they make. These risks
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include, but are not limited to, portfolio company credit and investment risk, leverage risk, market
and valuation risk, price volatility risk, liquidity risk, capital markets risk, interest rate risk,
dependence on key personnel, and structural and regulatory risk.
• Managed futures funds, hedge funds and non-traded real estate investment trusts may be purchased
within Program accounts on a non-discretionary basis by clients meeting certain standards. Investing
in these funds involves additional risk including, but not limited to, the risk of investment loss due
to the use of leveraging and other speculative investment practices and lack of liquidity and
performance volatility. In addition, these funds are not required to provide periodic pricing or
valuation information to investors and may involve complex tax structures and delays in distributing
tax information. You should be aware that many of these funds are illiquid, as there is no secondary
trading market available.
• Structured products are securities derived from another asset, such as a security or a basket of
securities, an index, a commodity, a debt issuance, or a foreign currency. Structured products
frequently limit the upside participation in the reference asset. Structured products are senior
unsecured debt of the issuing bank and subject to the credit risk associated with that issuer. This
credit risk exists whether or not the investment held in the account offers principal protection. The
creditworthiness of the issuer does not affect or enhance the likely performance of the investment
other than the ability of the issuer to meet its obligations. Any payments due at maturity are
dependent on the issuer’s ability to pay. In addition, the trading price of the security in the secondary
market, if there is one, may be adversely impacted if the issuer’s credit rating is downgraded. Some
structured products offer full protection of the principal invested, others offer only partial or no
protection. Investors may be sacrificing a higher return to obtain the principal guarantee. In addition,
the principal guarantee relates to nominal principal and does not offer inflation protection. An
investor in a structured product does not have a claim on the underlying investment, whether a
security, zero coupon bond, or option. There may be little or no secondary market for the securities
and information regarding independent market pricing for the securities may be limited. This is true
even if the product has a ticker symbol or has been approved for listing on an exchange. Tax
treatment of structured products may be different from other investments held in the account (e.g.,
income may be taxed as ordinary income even though payment is not received until maturity).
Structured CDs that are insured by the FDIC are subject to applicable FDIC limits.
Item 9 - Disciplinary Information
There are no legal or disciplinary events that are material to a client’s or prospective client’s evaluation of our
advisory business or the integrity of our management.
Item 10 - Other Financial Industry Activities and Affiliations
Certain advisors of our firm may also be registered representatives of a registered broker/dealer. Please refer to
the brochure supplement for the individual handling your account for further information about the advisor’s
status as a registered representative.
As potential material conflicts of interest with our clients, we disclose the following relationships or
arrangements we have with any related person:
Acting as registered representatives or independent insurance agents, advisors of our firm may suggest that
clients implement recommendations through a registered broker/dealer or insurance company. If the client
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chooses to do so, this would present a conflict of interest to the extent that the advisor would receive normal
and customary commissions as a registered representative or licensed insurance agent. Clients may implement
and execute such transactions through an advisor of our firm. However, clients are under no obligation to
accept recommendations, or to execute transactions through individuals associated with our firm.
As a result of the relationship with LPL Financial, LPL Financial may have access to certain confidential
information (for example, financial information, investment objectives, transactions, and holdings) about The
Sterling Group’s clients, even if the client does not establish any account through LPL Financial. If you would
like a copy of LPL Financials’ privacy policy, please contact The Sterling Group to request a copy.
Item 11 - Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
We recognize that the personal investment transactions of members and employees of our firm demand the
application of a high code of ethics and require that all such transactions be carried out in a way that does not
endanger the interest of any client. At the same time, we believe that if investment goals are similar for clients
and for members and employees of our firm, it is logical and even desirable that there be common ownership
of some securities.
Therefore, in order to prevent conflicts of interest, we have in place a set of procedures with respect to
transactions effected by our members, officers and employees for their personal accounts. In order to monitor
compliance with our personal trading policy, we review personal securities transactions for all of our associates.
Furthermore, our firm has established a Code of Ethics which applies to all of our associated persons. An
investment adviser is considered a fiduciary. As a fiduciary, it is an investment adviser’s responsibility to provide
fair and full disclosure of all material facts and to act solely in the best interest of each of our clients at all times.
We have a fiduciary duty to all clients. Our fiduciary duty is considered the core underlying principle for our
Code of Ethics which also includes Insider Trading and Personal Securities Transactions Policies and
Procedures. We require all of our supervised persons to conduct business with the highest level of ethical
standards and to comply with all federal and state securities laws at all times. Upon employment or affiliation
and at least annually thereafter, all supervised persons will sign an acknowledgement that they have read,
understand, and agree to comply with our Code of Ethics. Our firm and supervised persons must conduct
business in an honest, ethical, and fair manner and avoid all circumstances that might negatively affect or appear
to affect our duty of complete loyalty to all clients. Our Code of Ethics was adopted pursuant to SEC rule
204A-1. This disclosure is provided to give all clients a summary of our Code of Ethics. However, if a client or
a potential client wishes to review our Code of Ethics in its entirety, a copy will be provided promptly upon
request.
LPL Financials’ parent company, LPL Investment Holdings Inc. (ticker symbol LPLA), is a publicly traded
company. The Sterling Group does not recommend or solicit orders of LPL Investment Holdings Inc. stock
in Asset Management accounts.
Item 12 - Brokerage Practices
Asset Management and Portfolio Management Services. The Sterling Group has entered into a
relationship with LPL, Schwab, and American Funds to serve as custodian and executing broker/dealer for
asset management accounts. In some cases, clients may choose to select another qualified custodian to execute
asset management transactions. The Sterling Group requires that clients select and direct the custodian as the
sole and exclusive broker/dealer to execute transactions for asset management accounts. All asset management
transactions will be processed without commissions. While The Sterling Group believes that these custodians
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have execution procedures that are designed to obtain the best execution possible, there can be no assurance
that best execution can be obtained. By selecting a particular custodian, clients may not achieve the most
favorable execution.
As stated under Item 5 – Fees and Compensation, in such cases where Schwab. is selected by the client, The
Sterling Group will pay a modest fee to LPL for oversight. This presents a conflict of interest in that The
Sterling Group has a financial incentive to recommend LPL as a custodian. Notwithstanding, The Sterling
Group takes its responsibility to clients seriously, and will recommend a custodian to clients only if it believes it
is in the client’s best interest.
We seek to make available only custodians who will hold client assets and execute transactions on terms
that we feel are most advantageous when compared to other available providers and their services. We
consider a wide range of factors, including, but not limited to the following:
• Combination of transaction execution services along with asset custody services (generally without
a separate fee for custody).
• Capability to execute, clear and settle trades (buy and sell securities for your account).
• Capability to facilitate transfers and payments to and from accounts (wire transfers, check requests,
bill payment, etc.).
• Breadth of investment products made available (stocks, bonds, mutual funds, exchange traded funds
(“ETF”s), etc.).
• Availability of investment research and tools that assist us in making investment decisions.
• Competitive pricing of those services (commission rates, margin interest rates, other fees, etc.) and
willingness to negotiate them.
• Reputation, financial strength and stability of the provider.
• Their prior service to us and our clients.
• Availability of other products and services that benefit us, as discussed below.
For accounts receiving Portfolio Management Services, the selection of the advisory platform/program will
determine the custodian that is used for the account.
The Sterling Group may direct clients to third-party investment advisers (Portfolio Management Services).
Clients will pay The Sterling Group its standard fee in addition to the standard fee for the advisers to which it
directs those clients. The fees will not exceed any limit imposed by any regulatory agency. The Sterling Group
will always act in the best interests of the client, including when determining which third-party investment
adviser to recommend to clients. The Sterling Group will ensure that all recommended advisers are exempt,
licensed or notice filed in the states in which The Sterling Group is recommending them to clients.
Our firm has a non-soft-dollar arrangement with the custodians from which we receive services such as research
and administrative functions including portfolio pricing, account statement generation and fee calculations,
software and other technology that provide access to client account data, and attendance at conferences,
meetings and other educational and/or social events. These services are intended to support our firm in
conducting business and in serving the best interests of our clients. Our firm does not receive client brokerage
commissions (or markups or markdowns) in exchange for research or other products or services. Our
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recommendation of a qualified custodian to our clients is based on our clients’ interests in receiving the best
execution and the level of competitive, professional services that the qualified custodians provide.
Aggregation. We perform investment management services for various clients. There are occasions on which
portfolio transactions may be executed as part of concurrent authorizations to purchase or sell the same security
for numerous accounts served by our firm. Although such concurrent authorizations could be either
advantageous or disadvantageous to any one or more particular accounts, they are affected only when we believe
that to do so will be in the best interest of the effected accounts. When such concurrent authorizations occur,
the objective is to allocate the executions in a manner which is deemed equitable to the accounts involved. In
any given situation, we attempt to allocate trade executions in the most equitable manner possible, taking into
consideration client objectives, current asset allocation and availability of funds, using price averaging, proration,
and consistently non-arbitrary methods of allocation.
The Sterling Group typically aggregates orders. The advantages to aggregating are that the orders are handled
in a way that mitigates market impact (as applicable and possible) and that each client gets the same (average)
execution price. We may determine not to aggregate transactions, for example, based on the size of the trades,
the number of client accounts, the timing of the trades, the liquidity of the securities, and the discretionary or
non-discretionary nature of the trades. If orders are not aggregated, some clients purchasing securities around
the same time may receive a less favorable price than other clients. This means that the practice of not
aggregating may cost clients more money.
Item 13 - Review of Accounts
Asset Management accounts are reviewed individually on a periodic basis. The nature of these reviews is to
determine whether clients’ accounts are in line with their investment objectives, appropriately positioned based
on market conditions, and investment policies, if applicable. Among the factors which may trigger an off-cycle
review are major market or economic events, the client’s life events, requests by the client, etc. Reviews are
conducted by our advisors. We provide written reports to clients as requested.
In addition to the review conducted at the account level, we regularly review the individual positions held by
our clients. We monitor each investment’s relative performance versus its peers and relevant benchmarks. We
replace individual positions, as necessary, due to performance or market conditions.
Any activity in an Asset Management account will be reflected on the monthly or quarterly statement from the
account’s custodian, showing account activity as well as positions held in the account at month end.
Additionally, you will receive a confirmation of each transaction that occurs, unless the transaction is the result
of a systematic purchase, redemption, or exchange.
Financial Planning clients do not receive reviews of their written plans unless they take action to schedule a
financial consultation with us. We do not provide ongoing services to financial planning clients, but are willing
to meet with these clients upon their request to discuss updates to their plans, changes in their circumstances,
etc.
Item 14 - Client Referrals and Other Compensation
As a result of our relationship with LPL, we may receive production bonuses, stock options to purchase
shares of LPL’ parent company, and other things of value such as free or reduced-cost attendance at
events hosted by LPL. As a result of our relationship with Schwab, we may receive things of value such
as free or reduced-cost attendance at events hosted by Schwab. Such compensation may be based on
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overall revenue produced and/or on the amount of assets serviced through the custodian. Thus, there
is a financial incentive for us to recommend that you establish an account at LPL Financial or Schwab.
We take our responsibilities to clients very seriously and we will only recommend that clients use LPL
or Schwab for custody and hire us for management services if we believe it is appropriate and in the
client’s best interests.
We receive an economic benefit from Schwab in the form of support products and services. You do
not pay more for assets maintained at Schwab as a result of these arrangements. However, we benefit
from the arrangements because the cost of these services would otherwise be borne directly by The
Sterling Group. Clients should consider these conflicts of interest when selecting a custodian. These
products and services and the related conflicts of interest are described above in Item 12, Brokerage
Practices.
We may retain third parties to act as solicitors/promoters for our investment management services.
Compensation with respect to the foregoing will be fully disclosed to each client to the extent required
by applicable law. We will ensure each solicitor/promoter is properly exempt or registered in all
appropriate jurisdictions. All such referral activities will be conducted in accordance with the Advisers
Act, where applicable.
Item 15 – Custody
Physical custody for all client accounts is maintained by a qualified custodian. All of our clients receive
at least quarterly account statements directly from their custodians. If we decide to send account
statements to clients, the account statements include a legend that recommends that the client compare
the account statements received from the qualified custodian with those received from our firm. We
encourage our clients to raise any questions with us about the custody, safety, or security of their assets.
The account custodian will send you independent account statements listing your account balance(s),
transaction history and any fee debits or other fees taken out of your account.
We are deemed to have custody of client funds due to standing letters of authorization (SLOAs) that
allow us to disburse funds from client accounts to third parties, designated by the client, upon their
direction. These SLOAs also grant us the authority to transfer money between client accounts. We do
not have direct access to client funds or securities, except for the deduction of advisory fees, which are
deducted from client accounts and paid to us by the custodian pursuant to the client's written
authorization provided to the custodian. As a result of having custody, we follow the SEC's specified
safeguards rather than undergoing an annual audit.
Item 16 - Investment Discretion
We accept discretionary authority over the management of client accounts. Our discretionary authority
is limited only to affecting trades in client accounts; we will determine the type and the amount of
securities that can be bought or sold without obtaining client consent for each trade. Our clients must
sign a discretionary investment advisory agreement with our firm for the management of such accounts.
Clients may also elect to have us maintain accounts on a non-discretionary or non-managed basis.
For accounts receiving Portfolio Management Services, we do not have any discretionary authority with
respect to client accounts. The Portfolio Manager will maintain discretion and all responsibility for
account management.
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We do not exercise any discretionary authority when providing Financial Planning and Financial
Consulting services.
Item 17 - Voting Client Securities
We do not and will not accept the proxy authority to vote client securities. Clients will receive proxies
or other solicitations directly from their custodian or a transfer agent. In the event that proxies are sent
to our firm, we will forward them on to the client and ask the party who sent them to mail them directly
in the future. Clients may call, write, or email us to discuss questions they may have about particular
proxy votes or other solicitations.
Item 18 – Financial Information
The Sterling Group does not have any financial commitments that impair its ability to meet contractual
and fiduciary commitments to clients and has not been the subject of a bankruptcy proceeding.
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