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Item 1
Cover Page
Sterling Wealth Advisors®, Inc.
ADV Part 2A, Brochure
Dated: September 11, 2025
Contact: Elizabeth A. Barrett
Chief Compliance Officer
8201 Peters Road, Suite 1000
Plantation, Florida 33324
www.sterlingwealthadvisors.com
This Brochure provides information about the qualifications and business practices of
Sterling Wealth Advisors®, Inc. If you have any questions about the contents of this
Brochure, please contact us at (954) 771-1313 or Elizabeth@Sterlingwealthadvisors.com.
The information in this Brochure has not been approved or verified by the United States
Securities and Exchange Commission or by any state securities authority.
Additional information about Sterling Wealth Advisors®, Inc. also is available on the SEC’s
website at www.adviserinfo.sec.gov.
References to Sterling Wealth Advisors®, Inc. as a “registered investment adviser” or any
reference to being “registered” does not imply a certain level of skill or training.
Item 2
Material Changes
Since the March 26, 2024 annual updating amendment filing, Sterling Wealth Advisors®, Inc.
amended this Form ADV Part 2A, Brochure at Items 5 and 7, as follows:
• For combined financial planning and investment advisory services, the minimum annual
financial planning fee that Sterling Wealth Advisors®, Inc. generally imposes has been
increased to $8,000 and accordingly, the annual minimum fee generally imposed for
combined financial planning and investment advisory services has been increased to $17,000.
• For investment advisory services only, the annual minimum fee that Sterling Wealth
Advisors®, Inc. generally imposes has been increased to $6,000.
• Clients who engage Sterling Wealth Advisors®, Inc. to provide “Financial Overview” services
and then engage Sterling Wealth Advisors®, Inc. to provide combined investment advisory
and financial planning services will now receive a credit equal to half of the amount paid for
the Financial Overview as opposed to the entire amount.
Since the March 29, 2025 annual updating amendment filing, Sterling Wealth Advisors®, Inc.
amended this Form ADV Part 2A, Brochure at Item 5 to remove the “Additional Assets exceeding
$10,000,000” billing tier and rate from the investment advisory services portion of the Financial
Planning and Investment Advisory Services fee schedule.
Sterling Wealth Advisors®, Inc.’s, Chief Compliance Officer, Elizabeth A. Barrett is available to
address any questions about this Brochure or any conflicts of interest presented.
Item 3
Table of Contents
Item 1 Cover Page ...................................................................................................................... 1
Item 2 Material Changes ............................................................................................................. 2
Item 3 Table of Contents ............................................................................................................. 2
Item 4 Advisory Business ............................................................................................................ 3
Item 5 Fees and Compensation .................................................................................................. 6
Item 6 Performance-Based Fees and Side-by-Side Management ............................................ 9
Item 7 Types of Clients ............................................................................................................... 9
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss ....................................... 9
Item 9 Disciplinary Information ................................................................................................. 14
Item 10 Other Financial Industry Activities and Affiliations ........................................................ 14
Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal Trading 15
Item 12 Brokerage Practices....................................................................................................... 16
Item 13 Review of Accounts ....................................................................................................... 19
Item 14 Client Referrals and Other Compensation .................................................................... 19
Item 15 Custody .......................................................................................................................... 19
Item 16 Investment Discretion .................................................................................................... 20
Item 17 Voting Client Securities .................................................................................................. 20
Item 18 Financial Information ..................................................................................................... 20
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Item 4
Advisory Business
A. Sterling Wealth Advisors®, Inc. (the “Adviser”) is a Florida corporation formed on
August 31, 2001 (before which it operated as a sole proprietorship), and which first
became registered as an investment adviser in September 1998. Elizabeth A.
Barrett, who is Adviser’s President, Chief Executive Officer, and Chief Compliance
Officer is Adviser’s sole principal owner.
B. Adviser offers combined investment advisory services with financial planning,
stand-alone investment advisory services, and stand-alone financial planning and
related consulting services to its clients that currently include individuals, high net
worth individuals, trusts, and estates. Adviser does not sell insurance or
investment products and does not accept commissions as a result of any product
recommendations. Adviser does not pay referral or finder's fees, nor does it accept
such fees from other firms.
Investment Advisory Services
Financial Planning and Investment Advisory Services
This service provides ongoing financial planning combined with discretionary
investment advisory services on a fee-only basis. During the initial year, clients will
receive a financial plan, which generally addresses the services listed below.
Clients will have two to four scheduled meetings during the initial year, depending
on their individual situation, and generally one to four scheduled meetings during
renewal years. In addition to scheduled meetings, additional face-to-face, email
and/or phone consultations are generally included at no additional charge.
The financial planning services provided depend on each client’s unique situation
and may include, but are not necessarily limited to cash flow analysis, investment
planning, tax planning, insurance review, inventory of assets, analysis of financial
goals, portfolio analysis, development of an asset allocation strategy, retirement
planning and estate plan reviews. Under this service offering, clients will also
receive the investment advisory services on an ongoing basis as described
immediately below.
Investment Advisory Services Only
Alternatively, the client can choose to engage the Adviser to provide discretionary
investment advisory services without financial planning services on a fee-only
basis. The Adviser’s annual investment advisory fee is based upon a percentage
(%) of the market value of the assets placed under the Adviser’s management.
When providing investment advisory services, Adviser will coordinate with clients
to develop investment objectives and then allocate or recommend that the client
allocate investment assets consistent with the designated investment objectives.
Once allocated, Adviser provides ongoing monitoring and review of account
performance and asset allocation as compared to client investment objectives and
may execute or recommend execution of account transactions based upon those
reviews or upon other triggering events.
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Financial Planning and Consulting Services (Stand-Alone)
In addition to the combined investment advisory and financial planning services
set forth above, the Adviser offers the following financial planning and consulting
services on a stand-alone basis (typically these plans are short term engagements
for those clients who do not wish to engage in an open retainer and are completed
within two to six months):
Financial Overview
This is an objective overview of a client’s financial situation. A financial overview
provides the client with a net worth summary and recommendations on up to three
financial planning topics selected, in advance, by the client. The written
recommendations will be presented in one meeting that takes approximately one
to two hours with Adviser’s Principal, Elizabeth A. Barrett. No follow-up services
are provided with the financial overview. This level of service is tailored to client’s
specific financial situation. The plan does not include help with implementation of
any recommendations (i.e., investments, estate plans, tax preparation, etc.). This
engagement is completed upon Adviser’s presentation of the financial plan and its
associated recommendations. However, if the client later seeks additional
consultations with Adviser in that respect, the client is welcome to initiate contact,
and Adviser will explore a subsequent engagement with the client for this service.
Consulting Project/Retainer
If an ongoing, comprehensive financial planning and investment advisory services
relationship is not desired or practical, Adviser may choose to offer a project
retainer service. The project retainer service is narrower in scope and usually
focuses on one or more of the following areas: goal setting, asset/liability analysis,
tax planning, cash flow management, investment review, retirement planning, risk
management, estate planning, and record keeping. The service may include client
consultations as necessary, in addition to oral recommendations resulting from
such consultations. This engagement is completed upon Adviser’s delivery of its
final findings or recommendations.
Miscellaneous
Limitations of Non-Investment Consulting/Implementation Services. Unless
specifically agreed in writing, neither Adviser nor its representatives are
responsible to implement any financial plans or financial planning advice; provide
ongoing financial planning services; or provide ongoing monitoring of financial
plans or financial planning advice. Adviser’s financial planning and consulting
services are completed upon communicating its recommendations to the client,
upon written delivery of a financial plan or confirming document, or upon
termination of the applicable agreement for ongoing services. Adviser does not
serve as a law firm, accounting firm, or insurance agency, and no portion of
Adviser’s services should be construed as legal, accounting, or insurance
implementation services. Accordingly, Adviser does not prepare estate planning
documents, tax returns, or sell insurance products. To the extent requested by a
client, Adviser may recommend the services of other professionals for certain non-
investment implementation purposes (i.e., attorneys, accountants, insurance
agents, etc.). Clients are under no obligation to engage the services of any
recommended professional who is responsible for the quality and competency of
the services they provide.
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the client’s age, result
in adverse
Retirement Plan Rollovers – No Obligation / Conflict of Interest. A client or
prospective client leaving an employer typically has four options regarding an
existing retirement plan (and may engage in a combination of these options): (i)
leave the money in the former employer’s plan, if permitted, (ii) roll over the assets
to the new employer’s plan, if one is available and rollovers are permitted, (iii) roll
over to an Individual Retirement Account (“IRA”), or (iv) cash out the account value
(which could, depending upon
tax
consequences). If Adviser recommends that a client roll over their retirement plan
assets into an account to be managed by Adviser, such a recommendation creates
a conflict of interest if Adviser will earn a new (or increase its current) advisory fee
as a result of the rollover. No client is under any obligation to roll over retirement
plan assets to an account managed by Adviser.
ERISA / IRC Fiduciary Acknowledgment. When Adviser provides investment
advice to a client about the client’s retirement plan account or individual retirement
account, it does so as a fiduciary within the meaning of Title I of the Employee
Retirement Income Security Act (“ERISA”) and/or the Internal Revenue Code
(“IRC”), as applicable, which are laws governing retirement accounts. Because the
way Adviser makes money creates some conflicts with client interests, Adviser
operates under a special rule that requires it to act in the client’s best interest and
not put its interests ahead of the client’s. Under this special rule’s provisions,
Adviser must: meet a professional standard of care when making investment
recommendations (give prudent advice); never put its financial interests ahead of
the client’s when making recommendations (give loyal advice); avoid misleading
statements about conflicts of interest, fees, and investments; follow policies and
procedures designed to ensure that Adviser gives advice that is in the client’s best
interest; charge no more than is reasonable for Adviser’s services; and give the
client basic information about conflicts of interest.
Order Management System. As part of its investment advisory services, Adviser
may manage clients’ retirement plan accounts (generally 401(k), 403(b) or profit-
sharing plans) on a discretionary basis using an “Order Management System.”
Adviser regularly reviews the available investment options in these accounts,
monitors them, and rebalances or reallocates investments in the accounts in the
same way we do other accounts, though using different tools, as necessary. The
Order Management System allows Adviser to access and manage the client’s
designated retirement plan account maintained on platforms where Adviser would
otherwise need to collect the client’s personal login credentials to manage the
account and therefore potentially trigger additional custody obligations. However,
when clients engage Adviser in this capacity, they are responsible to keep the
Order Management System link / Adviser’s login credentials active, so that Adviser
will be able to access and manage the respective account without delay. If Adviser
determines that an Order Management System link has become inactive, Adviser
will use its best efforts to notify the client to resolve the issue. However, clients will
remain subject to Adviser’s fees described in Item 5 even when Adviser is not
capable of executing trades because of the inactive link.
Portfolio Trading Activity / Inactivity. As part of its investment advisory services,
Adviser will review client portfolios on an ongoing basis to determine if any trades
are necessary based upon various factors, including but not limited to investment
performance, fund manager tenure, style drift, account additions/withdrawals, the
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client’s financial circumstances, and changes in the client’s investment objectives.
Based upon these and other factors, there may be extended periods when Adviser
determines that upon review, trades within a client’s portfolio are not prudent.
Clients nonetheless remain subject to the fees described in Item 5 during periods
of portfolio trading inactivity.
Client Obligations. When performing its services, Adviser is not required to verify
any information received from the client or from the client’s designated
professionals and is expressly authorized to rely on that information. Clients are
responsible to promptly notify Adviser if there is ever any change in their financial
situation or investment objectives for the purpose of reviewing or amending
Adviser’s services or previous recommendations.
C. The Adviser tailors investment advisory services specifically to the needs of each
client. Before providing investment advisory services, an investment adviser
representative will coordinate with each client to develop their investment
objectives. The Adviser then executes its customized investment strategy by
allocating investment assets consistent with the designated investment objectives.
The client may, at any time, impose reasonable restrictions, in writing, on the
Adviser’s services.
D. The Adviser does not participate in a wrap fee program.
E. As of December 31, 2024, the Adviser had $187,596,209 in assets under
management on a discretionary basis.
Item 5
Fees and Compensation
A. Clients can engage the Adviser to provide combined discretionary investment
advisory services and comprehensive financial planning and/or consulting services
or discretionary investment advisory services on a fee-only basis under the
following terms and conditions.
Investment Advisory Services
Financial Planning and Investment Advisory Services
If a client engages Adviser to provide ongoing financial planning and discretionary
investment advisory services, Adviser generally requires a minimum annual
financial planning fee of $8,000 (but the amount varies depending upon the
complexity and scope of the services required) plus a fee for investment advisory
services based on a percentage of the market value of the assets placed under
the Adviser’s management on a tiered basis as follows:
Market Value of Portfolio
First $0 to $1,000,000
Additional Assets between $1,000,001-$2,000,000
Additional Assets between $2,000,001-$4,000,000
Additional Assets exceeding $4,000,000
% of Assets
1.25%
1.00%
0.75%
0.50%
The annual financial planning portion of the fee is prorated and charged on a
quarterly basis as described below. The investment advisory service portion of the
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fee is paid quarterly, in advance, based upon the market value of the assets on the
last day of the previous quarter.
Investment Advisory Services Only
Clients can engage the Adviser to provide discretionary investment advisory
services on a fee-only basis. Adviser’s negotiable annual investment advisory fee
for this service is equal to 1.5% of the value of assets under management. The
investment advisory services fee is paid quarterly, in advance, based upon the
market value of the assets on the last day of the previous quarter.
Minimum Fees and Investment Advisory Fees in General
Adviser generally requires an annual minimum fee of $17,000 for combined
financial planning and investment advisory services. Therefore, clients subjected
to that minimum fee who maintain less than $720,000 in assets under
management will pay more than as referenced in the above fee schedule.
Likewise, Adviser generally requires an annual minimum fee of $6,000 for
investment advisory services only. Therefore, clients subjected to that minimum
fee who maintain less than $400,000 in assets under management will pay more
than the 1.50% fee referenced above.
Unless Adviser expressly agrees otherwise in writing, account assets consisting of
cash and cash equivalent positions are included in the value of an account’s assets
for purposes of calculating Adviser’s advisory fee. Clients can instruct Adviser not
to maintain (or to limit the amount of) cash or cash equivalent positions in their
account.
Adviser, in its sole discretion and in limited circumstances, may agree or may have
agreed to waive or reduce its minimum fee requirements or negotiate its fee
schedules based upon certain criteria that include but are not limited to anticipated
future earning capacity, anticipated future additional assets, dollar amount of
existing assets to be managed, related accounts, complexity of the engagement,
relationship between the client and Adviser or its representatives, negotiations,
and account composition. Certain clients may have accepted different service
offerings from Adviser and may therefore receive similar services under different
fee schedules than as set forth above. As a result of these factors, similarly situated
clients could pay different fees which correspondingly impacts a client’s net
account performance. The services to be provided by Adviser to any particular
client could be available from other advisers at lower fees, and certain clients may
have fees different than those specifically set forth above.
Financial Planning and Consulting Services (Stand-Alone)
In addition to the combined investment advisory and financial planning services
set forth above, the Adviser offers the following financial planning and consulting
services on a negotiable stand-alone basis:
Financial Overview
The fee for a Financial Overview ranges between $3,000 and $25,000 depending
upon complexity, which is payable upon engagement. In the event that the client
engages the Adviser to provide combined investment advisory and financial
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planning services set forth above, a credit equal to half of the amount paid for the
Financial Overview will be provided to the client on the next quarterly statement.
Consulting Project/Retainer
Services under the project retainer are typically provided on a flat-fee basis ranging
between $5,000 and $40,000, or on an hourly-rate basis at $350 per hour. These
fees vary depending upon the complexity and scope of the services required. Flat
fee project retainers are typically due in full at the beginning of the engagement.
However, in Adviser’s sole discretion, fees may be paid with one-half due at the
beginning of the engagement and the remainder upon completion. These services
may include Complete Financial Review, Investment Plan, Retirement Plan, Estate
and Tax Planning, etc.
The following services are not included in any of the above service offerings, which
will be billed separately at a rate of $350 per hour for a minimum fee of $1,500:
estate settlement assistance, separation of marital or partnership asset calculation
and implementation assistance, and terminal illness planning.
B. Clients may elect to have the Adviser’s advisory fees deducted from their custodial
account. The applicable form of agreement between the client and Adviser, and
the custodial/clearing agreement may authorize the custodian to debit the account
for the amount of the Adviser's investment advisory fee and to directly remit that
advisory fee to the Adviser in compliance with regulatory procedures. If the Adviser
bills the client directly, payment is due upon receipt of the Adviser’s invoice. The
Adviser deducts fees or bills clients quarterly in advance, based upon the market
value of the assets on the last business day of the previous quarter.
C. Unless a client’s circumstances dictate otherwise, Adviser generally recommends
that Charles Schwab and Co., Inc., and its affiliates (“Schwab”) serve as the
broker-dealer/custodian for client investment management assets. Broker-dealers
charge transaction fees for executing certain securities transactions according to
their fee schedule, and they or their affiliated custodians also impose charges for
custodial services / fees associated with maintaining the client’s account. Without
limiting the foregoing, clients may be required to pay certain charges and
administrative fees related to their investment advisory accounts, transfer taxes,
transfer or wiring fees, odd lot differentials, exchange fees, interest charges,
American Depository Receipt agency processing fees, and any charges, taxes or
other fees mandated by any federal, state, or other applicable law or otherwise
agreed to with regard to client accounts. For mutual fund and ETF purchases,
clients will incur charges imposed by the respective fund, which represent the
client’s pro rata share of the fund’s management fee and other fund expenses.
These fees and expenses are described in each fund’s prospectus or other offering
documents. The fees charged by the applicable broker-dealer/custodian, and the
charges imposed by mutual funds and ETFs, are separate from and in addition to
Adviser’s advisory fee referenced in this Item 5. Adviser does not share in any
portion of those fees or expenses.
D. Payment of Fees. For the Financial Overview and Consulting Project/Retainer
services, payment is due upon engagement. For all other services, the Adviser’s
fee is prorated and paid quarterly in advance, with the investment advisory fee
portion being based upon the market value of the assets under management as of
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the last day of the previous quarter. The applicable form of agreement between
the Adviser and the client will continue in effect until terminated by either party by
written notice in accordance with such agreement. Upon termination, the Adviser
will refund the pro-rated portion of the advanced advisory fee paid based upon the
number of days remaining in the billing cycle.
E. Neither the Adviser nor its representatives accept compensation from the sale of
securities or other investment products.
Item 6
Performance-Based Fees and Side-by-Side Management
Neither the Adviser nor any supervised person of the Adviser accepts
performance-based fees.
Item 7
Types of Clients
The Adviser offers advisory services to individuals, high net worth individuals,
pension and profit sharing plans, trusts and estates, etc. Adviser generally requires
an annual minimum fee of $17,000 for combined financial planning and investment
advisory services. Therefore, clients subjected to that minimum fee who maintain
less than $720,000 in assets under management will pay more than as referenced
in the above fee schedule. Likewise, Adviser generally requires an annual
minimum fee of $6,000 for investment advisory services only. Therefore, clients
subjected to that minimum fee who maintain less than $400,000 in assets under
management will pay more than the 1.50% fee referenced in the above fee
schedule. The Adviser, in its sole discretion, may waive or reduce its annual
minimum fee requirement based upon certain criteria (e.g., anticipated future
earning capacity, anticipated future additional assets, existing dollar amount of
assets to be managed, related accounts, complexity of the engagement,
relationship between the client and Adviser or its representatives, account
composition, negotiations with client, etc.).
Item 8
Methods of Analysis, Investment Strategies and Risk of Loss
A. The Adviser may utilize the following methods of security analysis:
• Fundamental - (analysis performed on historical and present data, with the
goal of making financial forecasts)
• Technical – (analysis performed on historical and present data, focusing
on price and trade volume, to forecast the direction of prices)
The Adviser may utilize the following investment strategies when implementing
investment advice given to clients:
• Long Term Purchases (securities held at least a year)
• Short Term Purchases (securities sold within a year)
Investment Risk in General. Investing in securities involves risk of loss that clients
should be prepared to bear, including the complete loss of principal investment.
Past performance does not guarantee future results. Different types of investments
involve varying degrees of risk, and it should not be assumed that future
performance of any specific investment or investment strategy (including the
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investments and/or investment strategies recommended or undertaken by
Adviser) will be profitable or equal to any specific performance levels. Investment
strategies such as asset allocation, diversification, or rebalancing do not assure or
guarantee better performance and cannot eliminate the risk of investment losses.
There is no guarantee that a portfolio employing these or any other strategy will
outperform a portfolio that does not engage in such strategies. While asset values
may increase and client account values could benefit as a result, it is also possible
that asset values may decrease, and client account values could suffer a loss.
B. The Adviser’s methods of analysis and investment strategies do not present any
significant or unusual risks. However, every method of analysis has its own
inherent risks. To perform an accurate market analysis the Adviser must have
access to current/new market information. The Adviser has no control over the
dissemination rate of market information; therefore, unbeknownst to the Adviser,
certain analyses may be compiled with outdated market information, severely
limiting the value of the Adviser’s analysis. Furthermore, an accurate market
analysis can only produce a forecast of the direction of market values. There can
be no assurances that a forecasted change in market value will materialize into
actionable and/or profitable investment opportunities.
The Adviser’s primary investment strategies - Long Term Purchases and Short
Term Purchases - are fundamental investment strategies. However, every
investment strategy has its own inherent risks and limitations. For example, longer
term investment strategies require a longer investment time period to allow for the
strategy to potentially develop. Shorter term investment strategies require a shorter
investment time period to potentially develop but, as a result of more frequent
trading, may incur higher transactional costs when compared to a longer term
investment strategy.
Margin / Securities Based Loans. Adviser does not recommend the use of margin
for investment purposes. However, if a client determines to take a margin loan that
collateralizes a portion of the assets that Adviser is managing, Adviser’ investment
advisory fee will be computed based upon the full value of the assets, without
deducting the amount of the margin loan. Without limiting the above, Adviser may
recommend that a client establish a securities-based loan (“SBL”) with the client’s
broker-dealer/custodian or their affiliated banks (each, an “SBL Lender”) to access
cash flow. Unlike real estate-backed loans, SBLs potentially enable borrowers to
access funds in a shorter period of time, providing greater repayment flexibility,
and may also result in the borrower receiving certain tax benefits. Clients
interested in learning more about the potential tax benefits of SBLs should consult
with an accountant or tax advisor. The terms and conditions of each SBL are
contained in a separate agreement between the client and the SBL Lender
selected by the client, which terms and conditions may vary from client to client.
SBLs are not suitable for all clients and are subject to certain risks, including but
not limited to: increased market risk, increased risk of loss, especially in the event
of a significant downturn; liquidity risk; the potential obligation to post collateral or
repay the SBL if the SBL Lender determines that the value of collateralized
securities is no longer sufficient to support the value of the SBL; the risk that the
SBL Lender may liquidate the client’s securities to satisfy its demand for additional
collateral or repayment / the risk that the SBL Lender may terminate the SBL at
any time. Before agreeing to participate in an SBL program, clients should carefully
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review the applicable SBL agreement and all risk disclosures provided by the SBL
Lender including the initial margin and maintenance requirements for the specific
program in which the client enrolls, and the procedures for issuing “margin calls”
and liquidating securities and other assets in the client’s accounts.
If Adviser recommends that a client apply for SBLs instead of selling securities that
Adviser manages for a fee to meet liquidity needs, the recommendation presents
an ongoing conflict of interest because selling those securities (instead of
leveraging those securities to access SBLs) would reduce the amount of assets to
which Adviser’ investment advisory fee percentage is applied, and thereby reduce
the amount of investment advisory fees collected by Adviser. Likewise, the same
ongoing conflict of interest is present if a client determines to apply for SBLs on
their own initiative. These ongoing conflicts of interest would persist as long as
Adviser has an economic disincentive to recommend that the client terminate the
use of SBLs. If the client were to invest any portion of the SBL proceeds in an
account that Adviser manages, Adviser will receive an advisory fee on the invested
amount, which could compound this conflict of interest. If a client accesses SBLs
through its relationship with Adviser and the client’s relationship with Adviser is
terminated, clients may incur higher (retail) interest rates on the outstanding loan
balance. Clients are not under any obligation to employ the use of SBLs, and are
solely responsible for determining when to use, reduce, and terminate the use of
SBLs. Although Adviser seeks to disclose all conflicts of interest related to its
recommended use of SBLs and related business practices, there may be other
conflicts of interest that are not identified above. Clients are therefore reminded to
carefully review the applicable SBL agreement, and all risk disclosures provided
by the SBL Lender as applicable and contact Adviser’ Chief Compliance Officer
with any questions about the use of SBLs.
Cybersecurity Risk. The information technology systems and networks that
Adviser and its third-party service providers use to provide services to Adviser’s
clients employ various controls, which are designed to prevent cybersecurity
incidents stemming from intentional or unintentional actions that could cause
significant interruptions in Adviser’s operations and result in the unauthorized
acquisition or use of clients’ confidential or non-public personal information. Clients
and Adviser are nonetheless subject to the risk of cybersecurity incidents that
could ultimately cause them to incur losses, including for example: financial losses,
cost, and reputational damage to respond to regulatory obligations, other costs
associated with corrective measures, and loss from damage or interruption to
systems. Although Adviser has established its systems to reduce the risk of
cybersecurity incidents from coming to fruition, there is no guarantee that these
efforts will always be successful, especially considering that Adviser does not
directly control the cybersecurity measures and policies employed by third-party
service providers. Clients could incur similar adverse consequences resulting from
cybersecurity incidents that more directly affect issuers of securities in which those
clients invest, broker-dealers, qualified custodians, governmental and other
regulatory authorities, exchange and other financial market operators, or other
financial institutions.
C. Currently, the Adviser primarily allocates client investment assets among various
no-load mutual funds (i.e., mutual funds that have no sales fee), exchange traded
funds, bond funds, U.S. government securities, money market accounts,
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certificates of deposit, and individual treasury bonds, on a discretionary basis in
accordance with the client’s designated investment objectives. Each type of
security has its own unique set of associated risks associated with it. The following
provides a non-exhaustive description of some of the underlying risks associated
with investing in these types of securities:
Market Risk. The price of a security may drop in reaction to tangible and intangible
events and conditions. This type of risk may be caused by external factors (such
as economic or political factors) but may also be incurred because of a security’s
specific underlying investments. Additionally, each security’s price can fluctuate
based on market movement, which may or may not be due to the security’s
operations or changes in its true value. For example, political, economic, and social
conditions may trigger market events which are temporarily negative, or
temporarily positive.
Unsystematic Risk. Unsystematic risk is the company-specific or industry-specific
risk in a portfolio that the investor bears. Unsystematic risk is typically addressed
through diversification. However, as indicated above, diversification does not
guarantee better performance and cannot eliminate the risk of investment losses.
Value Investment Risk. Value stocks may perform differently from the market as a
whole and following a value-oriented investment strategy may cause a portfolio to
underperform growth stocks.
Growth Investment Risk. Prices of growth stocks tend to be higher in relation to
their companies’ earnings and may be more sensitive to market, political and
economic developments than other stocks, making their prices more volatile.
Small Company Risk. Securities of small companies are often less liquid than
those of large companies and this could make it difficult to sell a small company
security at the desired time or price. As a result, small company stocks may
fluctuate relatively more in price. In general, small capitalization companies are
more vulnerable than larger companies to adverse business or economic
developments and they may have more limited resources.
floods, weather,
livestock disease, embargoes,
Commodity Risk. The value of commodity-linked derivative instruments may be
affected by changes in overall market movements, commodity index volatility,
changes in interest rates, or factors affecting a particular industry or commodity,
such as drought,
tariffs,
international economic, political, and regulatory developments.
Foreign Securities and Currencies Risk. Foreign securities prices may decline or
fluctuate because of: (i) economic or political actions of foreign governments,
and/or (ii) less regulated or liquid securities markets. Investors holding these
securities are also exposed to foreign currency risk (the possibility that foreign
currency will fluctuate in value against the U.S. dollar).
Interest Rate Risk. Fixed income securities and fixed income-based securities are
subject to interest rate risk because the prices of fixed income securities tend to
move in the opposite direction of interest rates. When interest rates rise, fixed
income security prices tend to fall. When interest rates fall, fixed income security
12
prices tend to rise. In general, fixed income securities with longer maturities are
more sensitive to these price changes.
Inflation Risk. When any type of inflation is present, a dollar at present value will
not carry the same purchasing power as a dollar in the future, because that
purchasing power erodes at the rate of inflation.
Reinvestment Risk. Future proceeds from investments may have to be reinvested
at a potentially lower rate of return (i.e., interest rate), which primarily relates to
fixed income securities.
Credit Risk. The issuer of a security may be unable to make interest payments
and/or repay principal when due. A downgrade to an issuer’s credit rating or a
perceived change in an issuer’s financial strength may affect a security’s value and
impact performance. Credit risk is considered greater for fixed income securities
with ratings below investment grade. Fixed income securities that are below
investment grade involve higher credit risk and are considered speculative.
Call Risk. During periods of falling interest rates, a bond issuer will call or repay a
higher-yielding bond before its maturity date, forcing the investment to reinvest in
bonds with lower interest rates than the original obligations.
Concentration Risk. Maintaining concentrated positions in the same companies,
industries, or issuers invested in the same industries increases the risk of loss
relative to the market as a whole.
Regulatory Risk. Changes in laws and regulations from any government can change the
market value of companies subject to such regulations. Certain industries are more
susceptible to government regulation. For example, changes in zoning, tax structure or
laws may impact the return on investments.
to manage
the
funds. While mutual
Mutual Fund Risk. Mutual funds are operated by investment companies that raise
money from shareholders and invest it in stocks, bonds, and/or other types of
securities. Each fund will have a manager that trades the fund’s investments in
accordance with the fund’s investment objective. Mutual funds charge a separate
management fee for their services, so the returns on mutual funds are reduced by
funds generally provide
the costs
diversification, risks can be significantly increased if the fund is concentrated in a
particular sector of the market. Mutual funds that are sold through brokers are
called load funds, and those sold to investors directly from the fund companies are
called no-load funds. Mutual funds come in many varieties. Some invest
aggressively for capital appreciation, while others are conservative and are
designed to generate income for shareholders. In addition, the client’s overall
portfolio may be affected by losses of an underlying fund and the level of risk
arising from the investment practices of an underlying fund (such as the use of
derivatives).
Exchange Traded Fund Risk. ETFs are marketable securities that are designed to
track, before fees and expenses, the performance or returns of a relevant index,
commodity, bonds, or basket of assets, like an index fund. Unlike mutual funds,
ETFs trade like common stock on a stock exchange. ETFs experience price
13
changes throughout the day as they are bought and sold. In addition to the general
risks of investing, there are specific risks to consider with respect to an investment
in ETFs, including, but not limited to: (i) an ETF’s shares may trade at a market
price that is above or below its net asset value; (ii) the ETF may employ an
investment strategy that utilizes high leverage ratios; or (iii) trading of an ETF’s
shares may be halted if the listing exchange’s officials deem such action
appropriate, the shares are de-listed from the exchange, or the activation of
market-wide “circuit breakers” (which are tied to large decreases in stock prices)
halts stock trading generally.
Cash and Cash Equivalent Risk. Adviser may hold a portion of client’s assets in
cash or cash equivalent positions (such as but not limited to money market funds)
typically for defensive and liquidity purposes. Investments in these assets may
cause a client to miss upswings in the markets. Adviser’s advisory fee could
exceed the yield / interest income from holding cash or cash equivalents. Clients
can advise Adviser not to maintain (or to limit the amount of) cash or cash
equivalent positions in their account.
DFA Restrictions. Adviser may allocate client investment assets to funds issued
by Dimensional Fund Advisors (“DFA”), which are generally only available through
selected registered investment advisers. Upon the termination of Adviser’s
services to a client, they may experience restrictions regarding transferability
and/or additional purchases of, or reallocation among, DFA funds.
Item 9
Disciplinary Information
The Adviser has not been the subject of any disciplinary actions.
Item 10
Other Financial Industry Activities and Affiliations
A. Neither the Adviser nor its representatives are registered or have an application
pending to register, as a broker-dealer or a registered representative of a broker-
dealer.
B. Neither the Adviser, nor its representatives, are registered or have an application
pending to register, as a futures commission merchant, commodity pool operator,
a commodity trading advisor, or a representative of the foregoing.
C. The Adviser does not have any relationship or arrangement that is material to its
advisory business or to its clients with any related person. However, Adviser has
entered into a succession agreement with another registered investment adviser,
which is intended to mitigate a potential service disruption to clients in the event of
an unforeseen loss of key personnel due to disability or death.
D. The Adviser does not receive, directly or indirectly, compensation from investment
advisors that it recommends or selects for its clients.
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Code of Ethics, Participation or Interest in Client Transactions and
Item 11
Personal Trading
A. The Adviser maintains an investment policy related to personal securities
transactions. This investment policy is part of Adviser’s overall Code of Ethics,
which serves to establish a standard of business conduct for all of Adviser’s
Representatives that is based upon fundamental principles of openness, integrity,
honesty and trust, a copy of which is available upon request.
In accordance with Section 204A of the Investment Advisers Act of 1940 and
similar state laws, the Adviser also maintains and enforces written policies
reasonably designed to prevent the misuse of material non-public information by
the Adviser or any person associated with the Adviser.
B. Neither the Adviser nor any related person of Adviser recommends, buys, or sells
for client accounts, securities in which the Adviser or any related person of Adviser
has a material financial interest.
C. The Adviser and its representatives may buy or sell securities that are also
recommended to clients. This practice may create a situation where the Adviser
and its representatives are in a position to materially benefit from the sale or
purchase of those securities. Therefore, this situation presents a potential conflict
of interest. Practices such as “scalping” (i.e., a practice whereby the owner of
shares of a security recommends that security for investment and then immediately
sells it at a profit upon the rise in the market price which follows the
recommendation) could take place if the Adviser did not have adequate policies in
place to detect such activities. In addition, this requirement can help detect insider
trading, “front-running” (i.e., personal trades executed before those of the Adviser’s
clients) and other potentially abusive practices.
The Adviser has a personal securities transaction policy in place to monitor the
applicable personal securities transactions and securities holdings of each of the
Adviser’s “Access Persons.” The Adviser’s securities transaction policy requires
that an Access Person of the Adviser must provide the Chief Compliance Officer
or their designee with a written report of their current securities holdings within ten
(10) days of becoming an Access Person. Furthermore, Access Persons must
provide the Chief Compliance Officer with a quarterly transaction report detailing
all trades in the Access Person’s account during the previous quarter; and on an
annual basis, each Access Person must provide the Chief Compliance Officer with
a written report of the Access Person’s current securities holdings. However, at
any time that the Adviser has only one Access Person, they are not required to
submit any securities report described above.
D. The Adviser and its representatives may buy or sell securities at or around the
same time as those securities are recommended to, purchased, or sold for clients.
This practice creates a situation where the Adviser and its representatives could
be in a position to materially benefit from the sale or purchase of those securities
and therefore, this situation presents a potential conflict of interest. However, the
types of securities and the size of the transactions that the Adviser and its
representatives would typically execute for themselves at or around the same time
as those securities are recommended to, purchased, or sold for clients have not
15
been and not are expected to be the types of transactions that could materially
affect the market in general or the execution price that clients ultimately realize.
Further, as indicated above in Item 11 C, the Adviser has a personal securities
transaction policy in place to monitor the personal securities transaction and
securities holdings of each of Adviser’s Access Persons.
Item 12
Brokerage Practices
A. If a client requests that Adviser recommend a broker-dealer/custodian for
execution or custodial services, Adviser generally recommends that investment
management accounts be maintained at Schwab. Before engaging Adviser to
provide investment management services, the client will be required to enter into
a formal Financial Planning and Investment Advisory Agreement or Investment
Advisory Agreement with Adviser setting forth the terms and conditions under
which Adviser will manage the client's assets, and a separate custodial/clearing
agreement with each designated broker-dealer/custodian. Depending on which
broker-dealer/custodian clients select to maintain their account, they may
experience differences in customer service, transaction timing, the availability and
yield / interest income of sweep account vehicles and money market funds, and
other aspects of investing that could cause differences in account performance.
including
When seeking “best execution,” from a broker-dealer, the determinative factor is
not always the lowest possible cost, but whether the transaction represents the
best qualitative execution when considering the full range of a broker-dealer’s
services
the value of research provided, execution capability,
commission rates, and responsiveness. Although Adviser cannot guarantee that
clients will always experience the best possible execution available, Adviser seeks
to recommend a broker-dealer/custodian that will hold client assets and execute
transactions on terms that are, overall, most advantageous when compared with
other available providers and their services. Adviser considers a wide range of
factors when recommending a broker-dealer/custodian, including:
• Combination of transaction execution services and asset custody services
(generally without a separate fee for custody);
• Capability to execute, clear and settle trades (buy and sell securities for client
accounts);
• Capability to facilitate transfers and payments to and from accounts (wire
transfers, check requests, bill payment, etc.);
• Breadth of available investment products (stocks, bonds, mutual funds, ETFs,
etc.);
• Quality of services (including research);
• Competitiveness of the price of those services (commission rates, margin
interest rates, other fees, etc.) and willingness to negotiate the prices;
• Reputation, financial strength, and stability; and
• Prior service to Adviser and its other clients.
Schwab is compensated for its services according to its fee schedule, which may
vary, generally by charging clients commissions or other fees on trades that it
executes or that settle into their Schwab account. Although Adviser will seek
competitive rates, it may not necessarily obtain the lowest possible commission
rates for all client account transactions. The fees charged by the designated
broker-dealer/custodian are exclusive of, and in addition to, Adviser’s investment
advisory fees. In an attempt to minimize client trading costs, Adviser directs
16
Schwab to execute most if not all trades for client accounts. When doing so,
Adviser has determined that having Schwab execute most trades is consistent with
the duty to seek “best execution” of client trades.
1. Research and Other Benefits. While Adviser does not receive traditional “soft
dollar benefits,” Adviser and by extension, its clients receive access to certain
institutional brokerage services (trading, custody, reporting, and related
services), many of which are not typically available to retail customers. Schwab
also makes various support services available to Adviser. Some of those
services help Adviser manage or administer its clients’ accounts; while others
help it manage and grow its business. Schwab’s support services generally are
available on an unsolicited basis (Adviser does not have to request them) and
at no charge to Adviser.
Schwab’s institutional brokerage services include access to a broad range of
investment products, execution of securities transactions, and custody of client
assets. The investment products available through Schwab include some to
which Adviser might not otherwise have access or that would require a
significantly higher minimum initial investment by its clients. These services
benefit Adviser’s clients and their accounts. Schwab also makes other products
and services available to Adviser that benefits Adviser but may only indirectly
benefit its clients or their accounts, such as investment research developed by
Schwab or third parties that Adviser may use to service clients’ accounts. In
addition to investment research, Schwab also makes available software and
other technology that:
• Provide access
to client account data (such as duplicate
trade
confirmations and account statements);
• Facilitate trade execution and allocate aggregated trade orders for multiple
client accounts;
• Provide pricing and other market data;
• Facilitate payment of our fees from other clients’ accounts; and
• Assist with back-office functions, recordkeeping, and client reporting.
Schwab may offer other services intended to help Adviser manage and further
develop its business. These services include:
• Educational conferences and events;
• Consulting on technology, compliance, legal and business needs;
• Publications and conferences on practice management and business
succession; and
• Access to employee benefits providers, human capital consultants, and
insurance providers.
Schwab may provide some of these services itself. In other cases, it will
arrange for third-party vendors to provide the services to Adviser. Schwab may
discount or waive its fees for some of these services or pay all or a part of a
third party’s fees. Schwab can also provide occasional business meals and
entertainment for Adviser’s personnel.
Adviser’s Interest in Schwab’s Services and Benefits and Related Conflict of
Interest. The availability of the services and products described above that
Adviser receives from Schwab (the “Services and Products”) provides Adviser
with an advantage, because Adviser does not have to produce or purchase
17
in
trading commissions or assets
in custody. There
them. However, Adviser does not have to pay Schwab or any other entity for
Services and Products that Schwab provides. Adviser’s clients do not pay more
for investment transactions executed or assets maintained at Schwab as a
result of this arrangement. The receipt of Services and Products is not
contingent upon Adviser committing any specific amount of business to
Schwab
is no
corresponding commitment made by Adviser to Schwab or any other entity to
invest any specific amount or percentage of client assets in any specific
securities or investment products as a result of the above. However, this
arrangement nonetheless incentivizes Adviser to recommend that clients
maintain their account with Schwab, based on its interest in receiving Schwab’s
services that benefit its business rather than based on clients’ interest in
receiving the best value in custody services and the most favorable execution
of their transactions. This presents a conflict of interest. When making such a
recommendation, however, Adviser does so when it reasonably believes that
recommending Schwab to serve as broker-dealer/custodian is in the best
interests of its clients. It is primarily supported by the scope, quality, and price
of Schwab’s services and not Schwab’s services that benefit only Adviser.
2. Brokerage for Client Referrals. The Adviser does not receive referrals from
broker-dealers.
3. Directed Brokerage. The Adviser does not generally accept directed brokerage
arrangements (when a client requires that account transactions be executed
through a specific broker-dealer). In such client directed arrangements, the
client will negotiate terms and arrangements for their account with that broker-
dealer, and Adviser will not seek better execution services or prices from other
broker-dealers or be able to "batch" the client's transactions for execution
through other broker-dealers with orders for other accounts managed by
Adviser. As a result, the client may pay higher commissions or other
transaction costs or greater spreads, or receive less favorable net prices, on
transactions for the account than would otherwise be the case.
through a specific broker-dealer,
If the client directs Adviser to execute securities transactions for the client's
accounts
the client correspondingly
acknowledges that such direction may cause the accounts to incur higher
commissions or transaction costs than the accounts would otherwise incur had
the client determined to execute account transactions through alternative
clearing arrangements that may be available through Adviser. Higher
transaction costs adversely impact account performance. Transactions for
directed accounts will generally be executed following the execution of portfolio
transactions for non-directed accounts.
B. Adviser will generally execute account transactions for each client independently
unless Adviser decides to purchase or sell the same securities for several clients
at approximately the same time. Adviser may (but is not obligated to) combine or
“batch” such orders to seek best execution, to negotiate more favorable
commission rates, or to equitably allocate differences in prices and commissions
or other transaction costs among Adviser’s clients, which might have been
obtained if the orders were placed independently. Under this procedure,
transactions will be averaged as to price and will be allocated among clients in
proportion to the purchase and sale orders placed for each client account on any
18
given day. Adviser will not receive any additional compensation or remuneration
as a result of such aggregation.
Item 13
Review of Accounts
A. For those clients to whom Adviser provides investment advisory services, account
reviews are conducted on an ongoing basis by the Adviser's Principal. All
investment supervisory clients are advised that it remains their responsibility to
advise the Adviser of any changes in their investment objectives and/or financial
situation. All clients (in person or via telephone) are encouraged to review financial
planning issues (to the extent applicable), investment objectives and account
performance with the Adviser on an annual basis.
B. Adviser may conduct account reviews on a non-periodic basis upon a triggering
event, such as a change in client investment objectives and/or financial situation,
market events, or specific client request.
C. Clients are provided, at least quarterly, with written transaction confirmation
notices and regular written summary account statements directly from the broker-
dealer/custodian and/or program sponsor for the client accounts. The Adviser may
also provide a written periodic report summarizing account activity and
performance or addressing financial planning issues. Adviser’s statements may
vary from custodial statements based on accounting procedures, reporting dates,
or valuation methodologies of certain securities.
Item 14
Client Referrals and Other Compensation
A. The Adviser receives economic benefits from Schwab including support services
and/or products without cost (and/or at a discount). Adviser’s clients do not pay
more for investment transactions executed and/or assets maintained at Schwab
as a result of this arrangement. There is no corresponding commitment made by
the Adviser to Schwab or any other entity to invest any specific amount or
percentage of client assets in any specific mutual funds, securities, or other
investment products as a result of the above arrangement.
B. The Adviser does not compensate, directly or indirectly, any person, other than its
representatives, for client referrals.
Item 15
Custody
The Adviser has the ability to have its advisory fee for each client debited by the
custodian on a quarterly basis. Clients are provided, at least quarterly, with written
transaction confirmation notices and regular written summary account statements
directly from the broker-dealer/custodian and/or program sponsor for the client
accounts. The Adviser may also provide a written periodic report summarizing
account activity and performance. Adviser encourages clients to notify Adviser if
they do not have access to or receive at least quarterly statements from the
applicable custodian and/or program sponsor.
Adviser engages in other practices as requested by clients that require disclosure
on Form ADV Part 1, Item 9 (Custody). In particular, certain clients have signed
19
asset transfer authorizations that permit their qualified custodian to rely upon
instructions from Adviser to transfer those clients’ funds to pre-identified “third
parties.” In accordance with the guidance provided in the SEC Staff’s February 21,
2017 Investment Adviser Association No-Action Letter, the affected accounts are
not subjected to an annual surprise CPA examination.
To the extent that the Adviser provides clients with periodic account statements or
reports, Adviser urges clients to carefully review those statements and compare
them to custodial account statements. The account custodian does not verify the
accuracy of the Adviser’s advisory fee calculations.
Item 16
Investment Discretion
Clients can engage the Adviser to provide investment advisory services on a
discretionary basis. Before the Adviser assumes discretionary authority over a
client’s account, the client is required to execute a Financial Planning and
Investment Advisory Agreement or Investment Advisory Agreement granting the
Adviser full authority to buy, sell, or otherwise execute investment transactions
involving the assets in the client’s name in the discretionary account.
Clients who engage the Adviser on a discretionary basis may, at any time, impose
restrictions, in writing, on the Adviser’s discretionary authority (e.g., limit the
types/amounts of particular securities purchased for their account, exclude the
ability to purchase securities with an inverse relationship to the market, limit or
proscribe the Adviser’s use of margin, etc.).
Item 17
Voting Client Securities
A. The Adviser does not vote client proxies. Clients maintain exclusive responsibility
for: (1) directing the manner in which proxies solicited by issuers of securities
owned by the client are voted, and (2) making all elections related to any mergers,
acquisitions, tender offers, bankruptcy proceedings or other type events pertaining
to the client’s investment assets.
B. Clients will receive their proxies or other solicitations directly from their custodian.
Clients may contact the Adviser to discuss any questions they may have with a
particular solicitation.
Item 18
Financial Information
A. The Adviser does not require fees of more than $1,200, per client, six months or
more in advance.
B. The Adviser is unaware of any financial condition that is reasonably likely to impair
its ability to meet its contractual commitments relating to its discretionary authority
over certain client accounts.
C. The Adviser has not been the subject of a bankruptcy petition.
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