Overview
- Headquarters
- New York, NY
- Total Firm Assets
- $245 million
- Average High-Net-Worth Client Portfolio Size
- $0.4 million
Fee Disclosure
STIRLINGSHIRE ADV PART 2
| Min | Max | Disclosed Annual Rate |
|---|---|---|
| $0 | $250,000 | 2.00% |
| $250,001 | $500,000 | 1.75% |
| $500,001 | $1,000,000 | 1.50% |
| $1,000,001 | $3,000,000 | 1.25% |
| $3,000,001 | $5,000,000 | 1.00% |
| $5,000,001 | $10,000,000 | 0.75% |
| $10,000,001 | and above | 0.50% |
Estimated Annual Fees (Based on ADV disclosures. Where a range is given, we use the upper rate)
| Portfolio Value | Estimated Annual Fee | Effective Fee Rate |
|---|---|---|
| $1 million | $16,875 | 1.69% |
| $5 million | $61,875 | 1.24% |
| $10 million | $99,375 | 0.99% |
| $50 million | $299,375 | 0.60% |
| $100 million | $549,375 | 0.55% |
Clients
- High-Net-Worth Share of Firm Assets
- 57.13%
- Number of High-Net-Worth Clients
- 345
- Total Client Accounts
- 1,450
- Discretionary Accounts
- 1,450
Services Offered
Services: Portfolio Management for Individuals, Investment Advisor Selection
Regulatory Filings
- SEC CRD Number
- 327779
Primary Brochure: STIRLINGSHIRE ADV PART 2 (2026-09-24)
View Document Text
Item 1: Cover Page
Stirlingshire RIA LLC
Firm Brochure - Form ADV Part 2A
September 24, 2026
This brochure provides information about the qualifications and business practices of Stirlingshire RIA LLC. If you have
any questions about the contents of this brochure, please contact us at (877) 600-7026 or by email at:
info@stirlingshire.com. The information in this brochure has not been approved or verified by the United States
Securities and Exchange Commission or by any state securities authority. Stirlingshire RIA LLC is registered with
the SEC as an investment adviser. Registration does not imply a certain level of skill or training.
Additional information about Stirlingshire RIA LLC is also available on the SEC’s website at www.adviserinfo.sec.gov.
15 W. 38th St. #704
New York City, NY 10018
(877) 600-7026
info@stirlingshire.com
www.stirlingshire.com
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Item 2: Material Changes
This section describes material changes made to this brochure since Stirlingshire RIA LLC (Stirlingshire) filed its
Annual Updating Amendment on September 18, 2025.
•
•
•
•
Item 5 (Fees and Compensation) has been updated to reflect the Firm’s Fee Schedule and the addition of
fees paid to third parties. This item was also further updated to provide more details about third-party
fees, which are paid by the client.
Item 8 (Methods of Analysis, Investment Strategies and Risk of Loss) has been reorganized and updated to
more fully explain the risks associated with the types of investments used to construct client portfolios.
Item 10 (Other Financial Industry Activities and Affiliations) has been updated to reflect the addition of
fees paid to third parties for referrals and BD affiliations under the Finalis referral program. This section
was also updated to expand upon Stirlingshire’s relationship with its affiliated broker-dealer, and the
different ways clients can conduct business with its dually-registered representatives.
Item 14 (Client Referrals and Other Compensation) has been updated to reflect the addition of fees paid to
a third party for referrals, under the Finalis referral program.
Stirlingshire has also revised language throughout this Disclosure Brochure. We urge all clients to read this
Disclosure Brochure in its entirety.
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Item 3: Table of Contents
Item 1: Cover Page
Item 2: Material Changes ........................................................................................................................................................................ 2
Item 3: Table of Contents........................................................................................................................................................................ 3
Item 4: Advisory Business ........................................................................................................................................................................ 4
Item 5: Fees and Compensation ............................................................................................................................................................ 6
Item 6: Performance-Based Fees and Side-By-Side Management ............................................................................................ 9
Item 7: Types of Clients ......................................................................................................................................................................... 10
Item 8: Methods of Analysis, Investment Strategies, & Risk of Loss ................................................................................ 10
Item 9: Disciplinary Information...................................................................................................................................................... 15
Item 10: Other Financial Industry Activities and Affiliations ............................................................................................. 15
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ....................... 16
Item 12: Brokerage Practices .............................................................................................................................................................. 17
Item 13: Review of Accounts ............................................................................................................................................................. 18
Item 14: Client Referrals and Other Compensation................................................................................................................. 19
Item 15: Custody ...................................................................................................................................................................................... 19
Item 16: Investment Discretion...........................................................................................................................................................20
Item 17: Voting Client Securities (Proxy Voting) ........................................................................................................................ 20
Item 18: Financial Information .......................................................................................................................................................... 20
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Item 4: Advisory Business
Stirlingshire RIA LLC is an investment adviser registered with the Securities Exchange
Commission (“SEC”) since 2023. Throughout this Brochure, Stirlingshire RIA LLC will be
called “Stirlingshire,” or “the firm,” “our,” “we,” or “us.” Stirlingshire RIA is a Delaware
limited liability company and is a wholly owned subsidiary of Stirlingshire Investments
Inc, a Delaware corporation.
Stirlingshire’s principal office is in New York, New York with advisers located remotely in
other locations in the United States.
Discretionary Portfolio Management Services
that
information
into
the portfolio’s
Stirlingshire provides portfolio management advisory services. These services include the
employment of various methodologies for portfolio management advice and execution.
These solutions are customized to each client and based on individual characteristics,
such as the client’s age, risk tolerance, income, and current assets, among others.
Stirlingshire’s investment advisory personnel oversee investment management on a
discretionary basis, which means that you authorize us to buy and sell securities in your
account without consulting with you first. Clients are encouraged to update their
investment profile with any change in their objectives, risk tolerance, or other financial
information, as
investment
factors
recommendations.
Advyzon Investment Management
Stirlingshire makes a wide range of investment models available to its financial professionals
by arrangement with Advyzon Investment Management (AIM), a registered investment
advisor. Following authorization by the client to participate in the program, consideration of
your investment objectives, and individual characteristics, Stirlingshire may elect to invest all
or a portion of your portfolio using one of these model strategies. These model strategies are
constructed using mutual funds, exchange-traded funds (ETFs), fixed-income securities,
and/or equities. Stirlingshire remains responsible for determining the appropriateness of any
model for its clients. Once a model is selected by Stirlingshire for its client, AIM will manage
those assets in the selected model strategy on a discretionary basis without seeking prior
permission from the client. AIM is not affiliated with Stirlingshire.
Services Limited to Specific Types of Investments
Stirlingshire generally limits its investment advice to mutual funds, fixed income securities,
real estate funds (including REITs), annuities, equities, ETFs (including ETFs in the gold
and precious metal sectors), treasury inflation protected/inflation linked bonds, non-U.S.
securities, venture capital funds and private placements.
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Stirlingshire may recommend other securities as well to help diversify a portfolio when
applicable and appropriate for a client’s portfolio.
IRA Rollover Recommendations
Effective December 20, 2021 (or such later date as the US Department of Labor (“DOL”) Field
Assistance Bulletin 2018-02 ceases to be in effect), for purposes of complying with the DOL’s
Prohibited Transaction Exemption 2020-02 (“PTE 2020-02”) where applicable, we are
providing the following acknowledgment to you.
When we provide investment advice to you regarding your retirement plan account or
individual retirement account, we are fiduciaries within the meaning of Title I of the
Employee Retirement Income Security Act and/or the Internal Revenue Code, as
applicable, which are laws governing retirement accounts. We also have a fiduciary duty
under the Investment Advisers Act of 1940, as amended, with respect to all client
accounts. The way we make money creates conflicts with your interests, so we operate
under a special rule that requires us to act in your best interest and not put our interest
ahead of yours. Under this special rule’s provisions, we must:
• Meet a professional standard of care when making investment recommendations
(give prudent advice);
• Never put our financial interests ahead of yours when making recommendations
(give loyal advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in
your best interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
We benefit financially from the rollover of your assets from a retirement account to an account that
we manage or provide investment advice, because the assets increase our assets under
management and, in turn, our advisory fees. As a fiduciary, we only recommend a rollover when we
believe it is in your best interest.
Client tailored services and restrictions
Stirlingshire provides portfolio management advisory services. Client accounts are invested
according to the client’s individual objectives as described to their financial advisor. The
client’s investment profile informs the portfolio strategies recommended by Stirlingshire. A
client’s investment profile may also impose reasonable restrictions on investing in certain
securities or types of securities.
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Assets Under Management
Stirlingshire has the following assets under management:
Discretionary Amounts:
Non-discretionary Amounts:
Date Calculated:
$244,624,972.00
$0
June 30, 2026
Item 5: Fees and Compensation
A. Management Fees
Type
Fee
Portfolio Management Fees
Assets Under Management (AUM) -
Annual Rates:
Asset Tier Annual Fee Rate
First $250,000
2.00%
$250,001 - $500,000
1.75%
$500,001 - $1,000,000
1.50%
$1,000,001 - $3,000,000
1.25%
$3,000,001 - $5,000,000
1.00%
$5,000,001 - $10,000,000
0.75%
Over $10,000,000
0.50%
Key Details:
• Blended Calculation: Fees are
calculated across all tiers based on
total AUM
• Monthly Billing: Billed monthly in
arrears based on average daily
balance Actual fees are documented
in the Advisory Agreement between
Stirlingshire and Client
Stirlingshire’s portfolio management fees are negotiable up to 2.00% of assets under
management as such fee is agreed upon by the adviser and client in relation to the type of
account, assets, and number of accounts managed by Stirlingshire.
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Stirlingshire uses an average of the daily balance in the client's account throughout the billing
period to determine the market value of the assets on which the advisory fee is based.
Clients may terminate the investment advisory agreement without penalty for a full refund of
Stirlingshire's fees within five (5) business days of signing the agreement. Thereafter, either
party may terminate the investment advisory contract immediately upon written notice.
Additional fees in relation to trade or account activity assessed by the brokerage firm or
custodian holding the client's accounts are not included in the portfolio management fee or the
AIM model strategy fee (see below for more information).
AIM Model Marketplace Fees
Type
Fee
AIM Model Strategy Fee, applicable
to assets invested in a model offered
in the AIM model marketplace
Between 20 and 100 basis points,
dependent on the model selected, broken
down as follows:
AIM Access Fee for access to the model
marketplace: 20 Basis Points
Specific Model Strategy Fee: 0 – 80 Basis
Points
The specific model strategy fee is determined by the strategist that has developed the model
and made it available in the AIM model marketplace. The AIM model strategy fee is the total of
the AIM access fee and the specific model strategy fee and is applicable to the assets invested
in a particular model. AIM uses the average daily balance in the client’s account throughout
the billing period to determine market value of the assets on which the model strategy fee is
based.
B. Payment of Management Fees
Portfolio management fees are paid in arrears and withdrawn monthly directly from each
client's account as authorized by the client in their investment advisory contract.
AIM model strategy fees are paid in arrears and withdrawn quarterly directly from each
client’s account as authorized by the client in their investment advisory contract.
Management fees are subject to change from time to time, upon notice to you. Upon your
request, and at no charge, you may contact Stirlingshire to request information about the
management fee charged to your account and how it is calculated.
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C. Additional Fees and Expenses
The portfolio management fee does not cover
▪ exchange fees, alternative trading system fees, required SEC fees or similar fees
charged by third parties, including regulators and issuers
▪
▪ brokerage account fees for services provided by Apex Fintech Solutions (“Apex
Clearing Corporation,” “Apex Clearing,” or “Apex”) such as IRA administration,
maintaining inactive accounts, transferring funds or securities to another firm via
ACAT, wires, sending paper statements/confirmations, etc.; these fees will change
from time to time and can be found at https://stirlingshire.com/disclosures/fee-
schedule.pdf
fees, expenses, and charges assessed by mutual funds and ETFs or by the managers
or sponsors of funds, including internal fees, expenses and charges of the funds used
in the portfolios and models
▪ any other charges imposed by law or otherwise agreed to relating to your account
Clients are responsible for the payment of all third-party fees, which are separate and distinct
from the fees and expenses charged by Stirlingshire. Please see Item 12 of this brochure for
further discussion regarding brokerage practices.
D. Prepayment of Fees
Stirlingshire charges fees in arrears. It does not collect fees in advance.
E. Outside Compensation for the Sales of Securities to Clients
1. Registered Representatives of SBD
Certain individuals associated with Stirlingshire are also registered representatives of an
affiliated Broker-Dealer, Stirlingshire BD LLC (SBD). In this role, they receive
compensation including commissions for the sale of investment products to Stirlingshire
clients. Individuals associated with Stirlingshire are not required to also be registered
representatives of SBD. Clients may identify if an individual is also associated with SBD at
FINRA BrokerCheck.
Supervised persons receive compensation for the sale of investment products, including
asset-based sales charges or service fees from the sale of mutual funds to Stirlingshire's
clients. This presents a conflict of interest and gives the supervised person an incentive
to recommend products based on the compensation received rather than on the client’s
needs. We mitigate this conflict by supervising how dually registered representatives
manage clients’ investments, and we disclose these conflicts in various disclosure
documents provided to clients, including this Brochure.
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2. AIM Model Strategies
Stirlingshire may elect to invest a client’s assets in an AIM model strategy developed by
Stirlingshire’s Chief Market Strategist and made available to clients through the AIM
model marketplace. Stirlingshire’s model strategies are also available to individuals
accessing the AIM model marketplace through other investment advisers. AIM model
strategy fees collected by AIM on assets invested in a Stirlingshire model strategy are paid
to Stirlingshire. Stirlingshire conveys 100% of this model strategy fee to its Chief Market
Strategist.
This presents a conflict of interest and gives Stirlingshire an incentive to recommend
our model strategy over other strategies available in the AIM marketplace.
3. Option to use other broker dealers
Clients have the option to purchase investment products that Stirlingshire recommends through
other brokers or agents that are not affiliated with Stirlingshire.
4. Advisory Fees in Addition to Commissions or Markups
Management fees and AIM model strategy fees that are charged to clients are not reduced
to offset the commissions or markups on investment products recommended to clients.
5. Finalis Referral Program
We have entered into an advisor referral agreement with Finalis Investment Advisory LLC
(“Finalis”), an unaffiliated state-registered investment advisor. Under this agreement,
Finalis refers individuals to Stirlingshire for potential registration as investment advisor
representatives (IARs”) of our firm. We pay Finalis a referral fee equal to a percentage of
the asset based advisory fees generated by those IARs. This referral fee does not increase
the advisory fee you pay, however, the arrangement creates a conflict of interest because
we and Finalis have a financial incentive for referred IARs to generate advisory business
and to increase and retain assets under management.
Item 6: Performance-Based Fees and Side-By-Side Management
Stirlingshire does not accept performance-based fees or other fees based on a share of
capital gains or capital appreciation of client assets.
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Item 7: Types of Clients
Stirlingshire provides advisory services to individuals, trusts, and entities. Stirlingshire does not
require a minimum account size to use our services, however, investment adviser
representatives may choose to impose account minimums in their independent practices.
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis
Stirlingshire’s methods of analysis include Charting analysis, Cyclical analysis,
Fundamental analysis, Modern Portfolio Theory, Quantitative Analysis and Technical
analysis, or any combination of the methodologies listed or additional methods that are
not listed here.
Charting analysis searches for patterns in performance charts and uses them to help
predict favorable conditions for buying, selling, or holding a security based on long and
short-term performance or market trends. The risk involved in using this method is that
only past performance data is considered without using other methods to crosscheck data.
Using charting analysis without other methods of analysis would be assuming that past
performance is indicative of future performance, which is oftentimes not the case.
Cyclical analysis involves the analysis of business cycles to find favorable conditions for
buying, selling, or holding securities. This method assumes that the markets react in cyclical
patterns which, once
identified, could be used to predict performance. The risks with this
strategy are two-fold: 1) the markets do not always repeat cyclical patterns; and 2) if too many
investors begin to implement this strategy, then it changes the very cycles these investors are
trying to exploit.
Fundamental analysis involves the analysis of financial statements, the general financial
health of companies, and/or the analysis of management or competitive advantages.
Fundamental analysis concentrates on factors that determine a company’s value and
expected future earnings. This strategy would normally encourage equity purchases in stocks
that are undervalued or priced below their perceived value. The risk assumed is that the
market will fail to reach expectations of perceived value.
Modern Portfolio Theory seeks to maximize expected return for a given level of risk—or
minimize risk for a given expected return—by selecting the right mix of assets. It assumes
investors are risk averse, meaning they prefer lower risk for the same expected return and
accept higher risk only when compensated by higher expected returns. A rational investor
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therefore avoids any portfolio that is dominated by another with a better risk-return
profile. The main risks of relying on this framework are unstable inputs (expected returns
and correlations), misplaced confidence in diversification, and its mismatch with real
market behavior, especially during periods of economic stress.
Quantitative analysis deals with measurable factors such as the value of assets, the cost of
capital, historical projections of sales, and so on. Investment strategies using quantitative
models may perform differently than expected because of, among other things, the factors
used in the models, the weight placed on each factor, changes from the factors’ historical
trends, and technical issues in the construction and implementation of the models.
Technical analysis involves the analysis of past market data, primarily price and volume.
This method attempts to predict future stock prices or direction based on market trends.
The assumption is that the market follows discernible patterns and if these patterns can
be identified, then a prediction can be made. The risk is that markets do not always follow
patterns and relying solely on this method may not consider new patterns that emerge
over time.
Other methods of analysis and may be deployed by adviser representatives or portfolio managers if they
meet a client’s particular financial needs, risk profile, and overall investment strategy.
Investing in securities involves a risk of loss, up to and including total loss of
principal that you, as a client, should be prepared to bear.
Investment Strategies
Stirlingshire uses long-term trading, short-term trading, short sales, margin transactions
and options trading. Short sales, margin transactions and options trading generally hold
greater risk, and clients should be aware that there is a material risk of loss using any of
those strategies.
Long-term trading is designed to capture market rates of both return and risk. Due to its
nature, the long-term investment strategy can expose clients to various types of risk that will
typically surface at various intervals during the time the client owns the investments. These
risks include but are not limited to inflation (purchasing power) risk, interest rate risk,
economic risk, market risk, and political/regulatory risk.
Short-term trading risks include liquidity, economic stability, and inflation, in addition to the
long-term trading risks listed above. Frequent trading can affect investment performance,
particularly through increased brokerage and other transaction costs and taxes.
Short sales entail the possibility of infinite loss. An increase in the applicable securities’
prices will result in a loss and, over time, the market has historically trended upward.
Margin transactions use leverage that is borrowed from a brokerage firm as collateral. When
losses occur, the value of the margin account may fall below the brokerage firm’s threshold thereby
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triggering a margin call. This may force the account holder to either allocate more funds to
the account or sell assets on a shorter time frame than desired.
Options transactions involve a contract to purchase a security at a given price, not necessarily at
market value, depending on the market. This strategy includes the risk that an option may expire out
of the money resulting in minimal or no value, as well as the possibility of leveraged loss of trading
capital due to the leveraged nature of stock options.
Risks of Specific Securities
Investment Company Risk is the risk that, when a client account is invested in ETFs or other
investment companies, its performance will be affected by the performance of those other
investment companies. Investments in ETFs and other investment companies are subject to
the risks of the investment companies' investments, as well as to the investment companies’
expenses. If a client account invests in other investment companies, the client account may
recognize taxable gains from transactions in shares of that investment company, which would
be taxable when distributed.
Alternative Strategy Mutual Funds invest primarily in alternative investments and/or
strategies. Investing in alternative investments and/or strategies may not be suitable for all
investors and involves special risks, such as risks associated with commodities, real estate,
leverage, selling securities short, the use of derivatives, potential adverse market forces,
regulatory changes, and potential illiquidity. There are special risks associated with mutual
funds that invest principally in real estate securities, such as sensitivity to changes in real
estate values and interest rates and price volatility because of the fund’s concentration in the
real estate industry. These types of funds tend to have higher expense ratios than more
traditional mutual funds. They also tend to be newer and have less track record or
performance history.
Exchange Traded Funds, or ETFs, invest in individual stocks and bonds that are subject to
risks that include industry conditions, laws, governmental regulation, competition,
technological developments, and national and international political circumstances. It is
possible that these portfolios will lose money. The shorter the holding period one considers,
the greater the probability of a loss over that holding period. ETFs are typically investment
companies that are legally classified as open-end mutual funds or Unit Investment Trusts
(UITs). ETFs differ from traditional mutual funds, in particular, in that ETF shares are listed
on a securities exchange. Shares can be bought and sold throughout the trading day like
shares of other publicly traded companies. ETF shares may trade at a discount or premium
to their net asset value. This difference between the bid price and the ask price is often
referred to as the “spread.” The spread varies over time based on the ETF’s trading volume
and market liquidity and is generally lower if the ETF has a lot of trading volume and market
liquidity and higher if the ETF has little trading volume and market liquidity. Although many
ETFs are registered as investment companies under the Investment Company Act of 1940,
some ETFs, in particular those that invest in commodities, are not registered as investment
companies. ETFs may be closed and liquidated at the discretion of the issuing company.
Equity investment generally refers to buying shares of stocks in return for receiving a
future payment of dividends and/or capital gains if the value of the stock increases. The
values of equity securities fluctuate in response to specific situations for each company,
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industry conditions and the general economic environments. Equities are subject to
several risks such as market volatility, company-specific failures, macroeconomic
shocks, inflation, liquidity constraints, political disruptions, and concentration risks.
These risks are fundamental to stock ownership and cannot be fully mitigated through
diversification.
Fixed income investments generally pay a return on a fixed schedule, though the amount of
the payments can vary. This type of investment can include corporate and government debt
securities, leveraged loans, high yield, and investment grade debt and structured products,
such as mortgage and other asset-backed securities, although individual bonds may be the
best-known type of fixed income security. In general, the fixed income market is volatile,
and fixed income securities carry interest rate risk. (As interest rates rise, bond prices usually
fall, and vice versa. This effect is usually more pronounced for longer-term securities.) Fixed
income securities also carry inflation risk, liquidity risk, call risk, and credit and default risks
for both
inflation
issuers and counterparties. The risk of default on treasury
protected/inflation linked bonds is dependent upon the U.S. Treasury defaulting (extremely
unlikely); however, they carry a potential risk of losing share price value, albeit rather
minimal. Risks of investing in foreign fixed income securities also include the general risk
of non-U.S. investing described below.
Real estate funds (including REITs) face several kinds of risk that are inherent in the real
estate sector, which historically has experienced significant fluctuations and cycles in
performance. Revenues and cash flows may be adversely affected by: changes in local real
estate market conditions due to changes in national or local economic conditions or changes
in local property market characteristics; competition from other properties offering the same
or similar services; changes in interest rates and in the state of the debt and equity credit
markets; the ongoing need for capital improvements; changes in real estate tax rates and
other operating expenses; adverse changes in governmental rules and fiscal policies; adverse
changes in zoning laws; the impact of present or future environmental legislation and
compliance with environmental laws.
Annuities are a retirement product for those who may have the ability to pay a premium
now and want to guarantee they receive certain monthly payments or a return on
investment later in the future. If you consider purchasing a variable annuity, you will
receive a prospectus and should rely solely on the disclosure contained in the prospectus
with respect to the terms and conditions of the variable annuity. You should also be
aware that certain riders purchased with a variable annuity may limit the investment
options and the ability to manage the subaccounts
Private placements carry a substantial risk as they are subject to less regulation than are
publicly offered securities, the market to resell these assets under applicable securities laws
may be illiquid, due to restrictions, and the liquidation may be taken at a substantial discount
to the underlying value or result in the entire loss of the value of such assets. Investing in
these funds involves additional risks including, but not limited to, the risk of investment loss
due to the use of leveraging and other speculative investment practices and the lack of
liquidity and performance volatility. In addition, these funds are not required to provide
periodic pricing or valuation information to investors and may involve complex tax structures
and delays in distributing important tax information. Clients should be aware that these funds
are not liquid as there is no secondary trading market available. At the absolute discretion of
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the issuer of the fund, there may be certain repurchase offers made from time to time.
However, there is no guarantee that clients will be able to redeem the fund during the
repurchase offer.
Venture capital funds invest in start-up companies at an early stage of development in
the interest of generating a return through an eventual realization event; the risk is
especially high because of the uncertainty involved at that stage of development. These
types of funds carry a high probability of capital loss, are extremely illiquid, and face
elevated exposure to governance, fraud, and compliance risk. Valuations can lack
transparency, and high management fees and dilution risk can erode returns.
Options are contracts to purchase a security at a given price, risking that an option may
expire out of the money resulting in minimal or no value. An uncovered option is a type
of options contract that is not backed by an offsetting position that would help mitigate
risk. The risk for a “naked” or uncovered put is not unlimited, whereas the potential loss
for an uncovered call option is limitless. Spread option positions entail buying and selling
multiple options on the same underlying security, but with different strike prices or
expiration dates, which helps limit the risk of other option trading strategies.
Non-U.S. securities present certain risks such as currency fluctuation, political and
economic change, social unrest, changes in government regulation, differences in
accounting and the lesser degree of accurate public information available.
Manager Risk is the risk that poor security selection or focus on securities in a particular
sector, category, or group of companies will cause a fund to underperform relevant
benchmarks or other funds with a similar investment objective.
Market Risk is the risk that the value of securities owned by an investor may go up or down,
sometimes rapidly or unpredictably, due to factors affecting securities markets generally or
particular industries.
Credit Risk is the risk that an investor could lose money if the issuer or guarantor of a fixed
income security is unable or unwilling to meet its financial obligations.
Legislative Risk is the risk that regulations or legislation implemented by the government
could significantly alter the business prospects of one or more companies.
Emerging Markets Risk is the risk that emerging markets may have unstable, even volatile,
governments. Political unrest can cause serious consequences for the economy and investors.
These markets often suffer from insufficient labor and raw materials, high inflation or
deflation, unregulated markets, and unsound monetary policies.
Interest Rate Risk is the risk that fixed income securities will decline in value because of an
increase in interest rates (a bond or fixed income fund with a longer duration will be more
sensitive to changes in interest rates than those with shorter durations).
Tax Consequences: Liquidating assets may result in tax consequences that should be
discussed with your tax advisor.
14
Past performance is not a guarantee of future results. Investing in securities involves a
risk of loss up to and including total loss of principal that you, as a client, should be
prepared to bear.
Item 9: Disciplinary Information
Registered Investment Advisers are required to disclose all material facts regarding any legal or
disciplinary events that are material to your evaluation of our advisory business or the integrity of
our management. Stirlingshire has no such events to disclose.
Item 10: Other Financial Industry Activities and Affiliations
Stirlingshire is under common control with Stirlingshire BD LLC (“SBD”), a full-service
introducing broker-dealer registered with FINRA and the SIPC. Stirlingshire RIA and
Stirlingshire BD share office space, personnel, and resources. Many of our financial advisers
are also registered representatives of SBD. Therefore, in such a case, representatives can
offer both investment advisory and brokerage services. When acting as a registered
representative of SBD, these representatives will charge commission on a per-transaction
basis when implementing their advice for clients in accordance with the SBD Fee Schedule.
Before engaging with a Stirlingshire representative, you should take time to consider the
differences between an advisory relationship and a brokerage relationship to determine
which type of service best serves your investment needs and goals. Speak to your
representative to understand the different types of services available, and to determine
which assets should be managed on an advisory basis, and which assets should be sold on a
brokerage basis. Representatives who are dually registered may recommend an investment
as part of your advisory relationship and charge an annual fee as described in this brochure
and pursuant to your advisory agreement, or, if it is in your best interest, may make
recommendations in their capacity as a brokerage representative that you purchase or sell
securities in a brokerage account for which you will pay a commission. Although cost is
always a consideration when determining if an investment is in your best interest, it is not
the only factor.
Certain of our investment advisor representatives are also registered representatives of
Finalis Securities LLC, a FINRA registered broker-dealer. These individuals provide
investment advisory services through Stirlingshire RIA, and may separately provide
brokerage services through Finalis Securities LLC. All advisory client brokerage transactions
for advisory services described in this brochure are required to be effected through our
affiliated broker-dealer, Stirlingshire BD LLC, and are not carried or executed through
Finalis Securities LLC. Ask your financial advisor if you have questions about the capacity in
which they are acting in respect to any financial transaction, or contact us at
info@stirlingshire.com.
Stirlingshire RIA clients who purchase securities to be managed under an advisory
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agreement are required to utilize the brokerage services of SBD to effect those securities
transactions. Apex Clearing Corporation (“Apex”) provides trade execution and clearing
services to SBD and acts as the qualified custodian for Stirlingshire RIA’s clients’ holdings.
Stirlingshire Investments has entered into an agreement with Apex in which Apex accepted
an equity warrant for 3% ownership of Stirlingshire rather than requiring upfront, ongoing
clearing fees. This is a conflict of interest since it incentivizes Stirlingshire to conduct
business with Apex rather than another broker dealer that may be better aligned to our
clients' interests. SBD receives fees and other benefits from their role as an introducing
broker-dealer, including the receipt of securities lending revenue, which creates a conflict of
interest between the firm and the client. Upon account opening, Stirlingshire clients may
choose to enroll in the Securities Lending Program through Apex. Clients can opt in or out of
the program by contacting Stirlingshire at 877-600-7026 or info@stirlingshire.com.
Stirlingshire and its representatives sometimes select investment strategies run by third-
party investment managers. When clients utilize a Stirlingshire model strategy from the AIM
Model Marketplace, clients will be charged 30 basis points per annum on funds invested in a
Stirlingshire model strategy. Such fees are paid directly to Stirlingshire’s Chief Market
Strategist as developer of the Stirlingshire models.
Item 11: Code of Ethics, Participation or Interest in Client
Transactions and Personal Trading
Stirlingshire has adopted a written Code of Ethics expressing its commitment to ethical
conduct to comply with applicable securities laws including those relating to employees’
personal trading, insider trading, and restrictions/reporting requirements around giving and
receiving gifts and entertainment. Stirlingshire’s Code of Ethics describes the firm’s fiduciary
duties and responsibilities to clients and sets forth Stirlingshire’s practice of supervising the
personal securities transactions of employees.
Individuals associated with Stirlingshire may buy or sell securities for their personal accounts
identical to or different from those recommended to clients of the adviser. Associated persons
may buy or sell specific securities for their own accounts that are not purchased or sold for
clients. Stirlingshire monitors the securities transactions of all associated persons and
investigates any unusual patterns that it detects. From time to time, Stirlingshire advisers
may buy or sell securities for themselves at or around the same time as clients. This practice
could provide an opportunity for representatives of Stirlingshire to buy or sell securities
before or after recommending securities to clients, resulting in representatives profiting from
the recommendations they provide to clients. Such transactions create a conflict of interest;
however, Stirlingshire will never engage in trading that disadvantages a client if
representatives of Stirlingshire buy or sell securities at or around the same time as clients.
Stirlingshire’s clients or prospective clients may obtain a copy of the firm’s Code of Ethics by
contacting Stirlingshire at 877-600-7026 or info@stirlingshire.com.
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Item 12: Brokerage Practices
Stirlingshire clients who purchase securities in connection with an advisory agreement with
us are required to utilize the brokerage services of our affiliate, Stirlingshire BD LLC (“SBD”),
a member of FINRA and SIPC, which acts as an introducing broker-dealer effecting securities
transactions for clients’ accounts for which Apex Clearing provides trade execution and
clearing services. Apex Clearing is a broker-dealer, member of FINRA and SIPC.
Not all investment adviser firms require the use of a particular broker/dealer. However, for
operational and compliance purposes, we have made the decision to provide all asset
management services through one brokerage and custodial platform. You are not required or
obligated to utilize our services and therefore you are not required or obligated to open an
account with SBD and Apex. However, if you do not want to use SBD or Apex, we are unable
to provide our discretionary asset management services to you.
Stirlingshire seeks the best overall execution of transactions for client accounts. Using an
affiliated broker presents a conflict of interest, as it results in additional compensation for the
firm. Stirlingshire instructs Apex to route orders for “best execution” which is the firm’s
obligation to seek execution of securities transactions for a client on the most favorable terms
for the client under the circumstances. “Best execution” means the best overall qualitative
execution, not necessarily the lowest possible commission cost. Accordingly, the factors that
Stirlingshire considers when selecting or recommending brokers are matters that directly
benefit client accounts and are consistent with obtaining the best execution of transactions.
These factors include speed of execution, price improvement, commission, quality of overall
execution services, expertise, financial condition, and skill.
Stirlingshire does not receive payment for order flow.
1. Research and Other Soft-Dollar Benefits
Stirlingshire receives no research, product, or services other than execution from broker-
dealers or custodians in connection with client securities transactions (“soft dollar
benefits”).
2. Brokerage for Client Referrals
Stirlingshire receives no referral fees from SBD or other third-party in exchange for
referrals. In addition, Stirlingshire does not receive any compensation for referrals
from any other third party.
3. Brokerage Fee Schedule
Clients may find the SBD Brokerage Fee Schedule here: https://stirlingshire.com/disclosures/fee-
schedule.pdf
4. Clients Directing Which Broker/Dealer/Custodian to Use
Stirlingshire requires clients to use its affiliated broker-dealer, SBD, and its clearing firm,
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Apex, to execute transactions. Not all advisers require clients to use a particular Broker-
Dealer.
5. SBD Receives Compensation from its Clearing Firm
Stirlingshire’s affiliated broker-dealer, SBD, receives compensation from Apex. SBD receives
various brokerage-related compensation related to customer account balances and
investments. SBD earns revenue from 12b-1 fees, interest on margin balances, lending
securities in client accounts, and interest on cash sweep balances. Customers do not receive
interest on cash sweep balances. Share lending programs benefit SBD but will only benefit
clients to the extent that the revenue is shared with clients. SBD customers using margin
could be exposed to more risk, and SBD may in turn make more money. This creates conflicts
with your interests. These programs are more fully described in the related brokerage
account opening documents. For discussion of these fees please also see Form CRS for SBD.
6. Aggregated (Block) Trading
If Stirlingshire buys or sells the same securities on behalf of more than one client, then it
may (but would be under no obligation to) aggregate or bunch such securities in a single
transaction for multiple clients to seek more favorable prices, lower brokerage
commissions, or more efficient execution. In such a case, Stirlingshire would place an
aggregate order with the broker on behalf of all such clients. There is no guarantee that
client executions will be conducted in an aggregate manner.
Item 13: Account Review
All client accounts that contract for Stirlingshire’s advisory services provided on an ongoing
basis are reviewed at least annually regarding clients stated investment objectives and risk
tolerance.
Reviews may be triggered by material market, economic or political events, or by changes in
client's financial situations (such as retirement, termination of employment, physical move, or
inheritance) as reported by the client to Stirlingshire.
Each client of Stirlingshire's advisory services provided on an ongoing basis will receive, at
least quarterly, a report detailing the client’s account, including assets held, asset value, and
calculation of fees. This written report will come from the custodian in the form of an account
statement.
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Item 14: Client Referrals and Other Compensation
Promoters
Stirlingshire compensates unaffiliated third parties for referrals. Compensation is paid
pursuant to a written agreement, and appropriate disclosures are made in compliance with
the SEC Marketing Rule 206(4)-1 under the Investment Advisers Act of 1940, as amended, to
the extent required by applicable law. If a client invests in an advisory program with
Stirlingshire as the result of such a referral, the compensation paid to the third party typically
consists of an ongoing cash payment stated as a percentage of Stirlingshire’s advisory fee or
a one-time flat fee, but may include cash payments determined in other ways.
For example, Stirlingshire has entered into an adviser referral agreement with Finalis
Investment Advisory LLC, an unaffiliated investment adviser firm. Under this arrangement,
Stirlingshire pays Finalis a referral fee equal to 10% of the asset-based advisory fees
generated by accounts managed by adviser representatives who were referred to
Stirlingshire by Finalis. Clients do not pay any additional fees because of this arrangement;
the referral fee is paid by Stirlingshire from its advisory fees. However, this arrangement
creates a conflict of interest because Stirlingshire and Finalis have a financial incentive for
these accounts to be retained and assets under management to increase.
Stirlingshire and its supervised persons occasionally receive additional compensation from
product and event sponsors. Such compensation may not be tied to the sales of any products,
and includes nominally valued gifts, an occasional meal or event ticket, or reimbursement for
costs associated with attending education or training events.
Item 15: Custody
The qualified custodian that actually holds the assets of Stirlingshire's clients is Apex Clearing,
a member of FINRA and SIPC.
As a regulatory matter, Stirlingshire is deemed to have custody of client funds and securities
because Stirlingshire is given the authority to have fees deducted directly from client
accounts.
Apex issues account statements at least quarterly to all clients. Stirlingshire sends clients
electronic notifications that the statements are available online. Stirlingshire also notifies
clients electronically when transaction confirmations are available. These statements and
confirmations may be delivered via mail for an additional fee at the client’s request.
Stirlingshire also provides clients with online reports and data relating to their accounts,
transactions, and holdings. We urge clients to compare the account statements they receive
from the qualified custodian with those they receive from Stirlingshire. Clients should notify
the custodian and Stirlingshire of any discrepancy.
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Item 16: Investment Discretion
Stirlingshire generally provides discretionary investment advisory services to clients. The
investment advisory contract established with each client sets forth the adviser’s
discretionary authority for trading. This means that Stirlingshire generally manages the
client’s account and makes investment decisions without consultation with the client as to
when the securities are to be bought or sold for the account, the total amount of the securities
to be bought/sold, what securities to buy or sell, or the price per share. In some instances,
Stirlingshire’s discretionary authority in making these determinations may be limited by
conditions imposed by a client (in investment guidelines or objectives, or client instructions
otherwise provided to Stirlingshire).
Item 17: Voting Client Securities (Proxy Voting)
Stirlingshire does not have, and will not accept, the authority to vote proxies on behalf of
advisory clients. Clients retain the responsibility for receiving and voting proxies for any and
all securities maintained in their portfolios. Proxies will be forwarded directly to clients’
mailing or email addresses by Apex Clearing.
Stirlingshire does not advise or act for you in any legal proceedings, including class actions or
bankruptcies, involving securities purchased for or held in your account. Clients may contact
their Stirlingshire financial advisor, or email info@stirlingshire.com, with questions about a
particular solicitation.
Item 18: Financial Information
Stirlingshire neither requires nor solicits prepayment of more than $1,200 in fees per
client, six months or more in advance, and therefore is not required to include additional
financial information with this brochure. Neither Stirlingshire nor its management has any
financial condition that is likely to reasonably impair our ability to meet contractual
commitments to clients.
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