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April 2025
Client Disclosure Brochure:
• Form ADV Part 2A
This Brochure provides information about the qualifications and business practices of Strategic Financial Services,
Inc. This disclosure information should be carefully considered before you become a Client of Strategic Financial
Services. If you have any questions about the contents of this brochure, please contact us at the numbers below. The
information in this brochure has not been approved or verified by the United States Securities and Exchange
Commission (SEC) or by any state securities authority.
Additional information about Strategic Financial Services, Inc. is also available on the SEC’s website at
www.adviserinfo.sec.gov.
Where a reference is made to being a “registered investment advisor” throughout this document, the term “registered”
does not imply a certain level of skill or training. “Registered” means that the company has filed the necessary
documentation to maintain registration as an investment advisor with the Securities and Exchange Commission.
Strategic Financial Services, Inc.
114 Business Park Drive | Utica, NY 13502
315.724.1776 | 800.937.4461
www.investstrategic.com
Item 2: Material Changes
At least annually, we will provide you with a summary of any material changes made to this Brochure and will offer
or deliver a complete copy of the Brochure upon request. The material changes listed below reflect updates since
the last annual updating amendment of Strategic Financial Services, Inc. on March 31, 2024.
Item 4: Advisory Business
• Updated our regulatory assets under management (AUM) as of the most recent fiscal year-end.
Item 5: Fees and Compensation
• Updated fee descriptions for Institutional Services and Employer Retirement Plan Services to reflect current
pricing structure and service tiers.
Item 10: Other Financial Industry Activities and Affiliations
• Noted a related person who is a licensed attorney and practices law in a limited capacity outside of Strategic.
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
• Updated disclosures regarding the monitoring and compliance review process of employee personal trading
activity.
Item 14: Client Referrals and Other Compensation
• Expanded and clarified disclosures regarding our approach to referrals, including details on our Internal Referral
Program, Referral Compensation, broader incentive alignment practices and conflicts.
Item 3: Table of Contents
Item 2: Material Changes .............................................................................................................................................. 2
Item 3: Table of Contents .............................................................................................................................................. 3
Item 4: Advisory Business ............................................................................................................................................. 4
Item 5: Fees and Compensation ................................................................................................................................. 14
Item 6: Performance-Based and Side-By-Side Management ..................................................................................... 18
Item 7: Types of Clients ............................................................................................................................................... 19
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss ...................................................................... 20
Item 9: Disciplinary Information ................................................................................................................................... 24
Item 10: Other Financial Industry Activities and Affiliations ........................................................................................ 25
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ................................ 26
Item 12: Brokerage Practices ...................................................................................................................................... 27
Item 13: Review of Accounts ....................................................................................................................................... 30
Item 14: Client Referrals and Other Compensation .................................................................................................... 33
Item 15: Custody ......................................................................................................................................................... 35
Item 16: Investment Discretion .................................................................................................................................... 37
Item 17: Voting Client Securities ................................................................................................................................. 38
Item 18: Financial Information ..................................................................................................................................... 39
Item 4: Advisory Business
Strategic Financial Services, Inc., which you'll hear us refer to as Strategic (or simply "we," "us," or "our"), is a
registered investment advisor with the U.S. Securities and Exchange Commission. Since opening our doors in 1979,
we have been committed to our independence. Today, Alan Leist III holds a majority ownership stake of approximately
60%, with the remaining shares owned by employees of the firm.
We offer personalized planning and advisory services for individuals, families, institutions, corporations and employer
retirement plans, all tailored to meet your specific needs.
Wealth Management Services
Strategic Gold and Platinum Programs
In our Strategic Gold and Platinum tiers, we provide holistic financial planning and investment management services.
This program is tailored for clients who have at least $500,000 in investable assets. However, we're flexible and may
make exceptions on a case-by-case basis.
Our financial planning is tailored to match your individual needs and ambitions. From the get-go, we'll have
conversations to understand your great life, financial situation, commitments, and how you feel about risk. We'll
develop an initial plan that mirrors your values and life aspirations. This includes recommending an investment
strategy through our in-house services and potentially advising you to consult with other professionals like attorneys
or accountants, who may charge their own fees.
This plan will be updated as your life, goals, or circumstances evolve. Whether we discuss changes in person or
provide updates in writing, your plan is designed to grow with you.
Here's a closer look at the areas we cover:
• Finances: We help with budgeting and saving to build your future, so your finances are streamlined and
growth-oriented.
Investments: Focused on managing risk and implementing strategies that match your goals.
Insurance:.
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• Estate: We work to protect your family and assets.
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• Retirement: Our goal is to guide you towards financial independence through personalized retirement
planning, acknowledging the uncertainties of financial markets and life changes.
• Education: We support your efforts to fund education by exploring savings and financing strategies.
• Navigating Life Events: Life events often drive the need for financial planning. Whether it's a marriage, the
birth of a child, a career change, or retirement, we're here to help you navigate these important milestones,
so your financial plan evolves with you.
For our Gold and Platinum clients, your investment portfolios are not only tailored to your unique financial situation
but are also grounded in our model-based strategies. These models are the foundation upon which we build, allowing
us to leverage a wide range of investment vehicles tailored to meet your needs. This approach provides for a balance
between personalization and the effectiveness of model portfolios, taking into account your risk tolerance, financial
goals, and tax considerations.
Here's how we approach investment management for Gold and Platinum tiers:
• Model-Based Customized Strategies: While your portfolio benefits from the personalized attention of our
investment team, it is primarily based on our model portfolios. This is intended to be a consistent and strategic
approach, aligning with your specific financial objectives. Your investments might mirror those in similar
profiles, optimizing for a strategic fit that reflects your unique circumstances.
• Personal Investment Preferences: Recognizing you may have specific investment preferences or the desire
to retain certain assets, we aim to accommodate these within the context of our model strategies. It’s
important to communicate any such preferences to us. Although accommodating specific requests might
impact the alignment and performance of your portfolio, we're committed to finding solutions that respect your
wishes while maintaining strategic integrity.
• Navigating Brokerage Practices: For insight into how we address potential conflicts of interest and manage
the intricacies of model portfolio management, please see Item 12 - Brokerage Practices.
Our service for Gold and Platinum tiers primarily offers discretionary management, allowing us to adjust your portfolio
in response to market conditions and opportunities. For clients interested in a more hands-on approach, we provide
the option for non-discretionary accounts, where you direct trading decisions, tailored to suit your specific
requirements. These requests are managed on a case-by-case basis. Considerations include expected trade volume
and the size of the relationship.
Strategic Blue Program
The Strategic Blue Program caters to individuals with investable assets under $500,000, providing a planning and
investment management approach that emphasizes planning and guidance at your request, offering tools and advice
to empower you in effectively managing your assets.
In the Blue Program, we stand ready to assist you with a broad array of financial planning services. While we actively
support these services, the engagement in specific areas is largely initiated by you, the client, based on your evolving
needs and our regular communications about various planning topics. These communications are designed to inform
and empower you, potentially sparking the desire for deeper exploration of certain services. Here's how we can assist,
upon your request:
• Retirement: We're here to help guide you in creating a holistic plan for a secure retirement, so that you can
navigate the roadmap to your future.
• Education: We offer strategies and tools for managing current education expenses and loan payments, while
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supporting your journey towards future educational planning goals.
Insurance: With the goal of ensuring you and your loved ones are protected, we'll help you analyze your
current coverage and suggest adjustments as needed.
• Estate: We guide you in organizing your estate documents, so your assets and family are safeguarded
according to your wishes.
• Access to Professional Services: For those moments when you need specialized advice, we connect you
with our network of preferred accountants and attorneys.
• Budgeting and Debt Management: Upon your request, we provide insights and strategies for managing
your finances more effectively.
Additionally, through our Strategic Blue Program, you gain access to self-guided planning tools, a Financial Wellness
Program, workflows, and checklists. These resources are designed not just to enhance your financial understanding
but to encourage proactive engagement with your financial planning process, at your pace and based on your
interests.
For the Blue Program, we tailor your investment strategy to match your unique financial situation, using exchange
trades funds (ETFs) and our model-based strategies. This approach is based on our understanding of your risk
tolerance, investment timeline, and tax implications to develop a portfolio consistent with your financial goals.
Here’s our investment management approach in the Blue Program:
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• Model Strategies: We manage your assets using model strategies, which means your investments may be
similar to those in other accounts. This method helps us efficiently manage portfolios based on your individual
investment objectives.
Investment Restrictions: If you have preferences, such as holding onto certain investments, please
communicate them to us. Although we try to accommodate such requests, they might affect the portfolio's
alignment and performance. If you wish to retain specific securities, we might suggest relocating them to an
appropriate account to maintain your strategy's effectiveness. It's essential that you share any investment
restrictions with us. We will carefully review each request and, if necessary, propose alternatives.
• Understanding Potential Conflicts: For details on how we address potential conflicts in our model portfolio
management, we encourage you to refer to Item 12 - Brokerage Practices.
Our primary mode of investment management in the Blue Program is discretionary, where we make investment
decisions on your behalf. This allows us to manage your portfolio proactively, so we can adapt to market conditions
and seize opportunities for your benefit.
Institutional Services
For our institutional clients, including not-for-profit organizations, businesses, and endowments, we provide
specialized advisory services tailored to meet the unique needs and goals of each institution. Our holistic service
model includes:
• Reviewing Your Mission and Objectives: We start by understanding your organization's core mission and
goals to provide services that align with your vision.
• Setting Investment Policy Statements: We help you develop clear investment policy statements that
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guide your investment strategies and objectives.
Investment Portfolio Management: While your portfolio benefits from the personalized attention of our
investment team, it is primarily based on our model portfolios. This provides a consistent and strategic
approach, aligning with your specific financial objectives. Your investments might mirror those in similar
profiles, optimizing for a strategic fit that reflects your unique circumstances.
• Fiduciary Oversight and Education: Providing guidance and education on fiduciary responsibilities so
your organization is well-equipped to manage its investments responsibly.
In employing model allocation strategies, we aim for efficiency and strategic coherence across portfolios,
recognizing the need for flexibility:
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Investment Restrictions: We accommodate institutional requests for specific portfolio restrictions or
preferences, understanding these may necessitate deviations from our standard strategies. Should you
wish to retain particular securities or impose investment limits, we’re prepared to adapt, possibly by
segregating these assets to preserve the integrity of your overall investment approach.
• Communication of Restrictions: Clear communication of any investment restrictions is imperative. Our
team diligently reviews each request, and, in instances where accommodating a specific restriction isn’t
feasible, we will engage with you to seek out viable alternatives.
For detailed information on how we manage potential conflicts of interest in our model portfolio management, we
encourage you to refer to Item 12 - Brokerage Practices.
Employer Retirement Plan Services (ERPS)
We provide investment advisory services tailored to employer-sponsored retirement plans, focusing on three key
areas: employee services, plan sponsor services, and investment management. Employers have the flexibility to
choose the specific services that best meet their needs.
Employee Services
Our employee-focused services aim to enhance plan participation, improve financial literacy, and support
better retirement outcomes. These services are designed so that employees fully understand their retirement
plan options and feel confident making decisions about their financial future. Key components include:
• Plan Enrollment Meetings: We assist employees in signing up for their retirement plans, they
understand plan benefits, investment options, and how to align plan participation with their financial goals.
• One-on-One Meetings/Calls: Participants can schedule personalized sessions to discuss their
individual retirement goals, explore plan features, and gain a clear understanding of basic investment
principles, asset allocation strategies, and the options available within their employer-sponsored plan.
• Group Education Meetings: Strategic facilitates group sessions aimed at providing general education
about the retirement plan, explaining foundational investment concepts, and answering common
questions about participation and retirement readiness.
Additionally, we offer participant-level investment advice to help employees make informed decisions
about their retirement accounts. This includes:
request, employees
receive point-in-time
• Personalized, Non-Discretionary Advice: Upon
recommendations tailored to their unique financial goals, circumstances, and risk tolerance.
• Plan-Specific Investment Recommendations: Strategic provides guidance on asset allocation and
investment options available within the retirement plan, recommendations align with the participant's
objectives.
• Participant Retained Authority: Employees maintain full control over their investment decisions, as
Strategic does not exercise discretionary authority over participant accounts.
• Fiduciary Responsibility: As a fiduciary under ERISA, Strategic adheres to the highest standards of
loyalty, prudence, and care, that all advice serves the best interests of the employee.
Participants may be required to sign a Participant Advice Disclosure Agreement prior to engaging in
advice services. This agreement clarifies the scope of services, associated fees, and conflicts of interest,
promoting transparency and accountability.
Employees are encouraged to proactively update their financial information and reach out when advice is
needed, as Strategic does not provide ongoing or unsolicited advice. By combining education with tailored
advice, we empower employees to understand their retirement plan benefits and gain financial confidence.
Plan Sponsor Services
We support plan sponsors with services that enhance plan design and operation:
• Plan Design and Communications: Assisting in creating a retirement plan that meets the organization's
goals.
• Plan Service Provider Search: Helping find providers for your plan's needs.
• General Plan Reviews: Evaluating your plan's costs, investments, cash flow, and demographics.
• Plan Operations and Administrative Assistance: Offering support for the operation of your retirement
plan.
Investment Management Services
Our investment management services are tailored to each plan's needs, including:
• Acting as a 3(38) Advisor: We take on fiduciary responsibility for selecting, monitoring, and replacing
investment options, focusing solely on those chosen by Strategic.
• Acting as a 3(21) Advisor: We provide co-fiduciary investment guidance, assisting the plan
sponsor/trustee in selecting and monitoring investment options. The final investment decisions remain
with the plan sponsor/trustee. Additionally, we can offer participant-directed accounts access to Asset
Allocation Model Portfolios, designed to suit various investment strategies based on time horizon and
risk tolerance. These models are available where supported by the plan recordkeeper and are managed
and rebalanced according to model goals, not individual participant needs. For details on how we handle
potential conflicts in our model portfolio management, please see Item 12 - Brokerage Practices.
We recommend specific plan providers and platforms to employers, though the choice ultimately rests with the
plan sponsor. However, our ability to work with certain plans may depend on the chosen platform.
We do offer a Pooled Employer Plan (PEP) program that allows individual qualified retirement plans to pool assets
together in the same retirement plan. Advisor Trust acts as the PEP’s Pooled Plan Provider (PPP). Strategic acts as
ERISA 3(38) investment fiduciary. Strategic, as the PEP’s 3(38) investment fiduciary, provides the following services:
Investment menu construction and oversight.
• Develop and adopt an Investment Policy Statement appropriate for the PEP.
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• A discretionary asset management program for plan participants.
• PEP oversight and compliance.
We do not have a stated account or relationship minimum that an ERPS client must satisfy. However, before providing
these services Strategic will evaluate each relationship to make sure that it is a good fit for both the client and Strategic.
For Fiduciary Consulting Services, all recommendations will be submitted to you for your ultimate approval or
rejection. For retirement plan Fiduciary Consulting Services, the retirement plan sponsor client or the plan
participant who elects to implement any recommendations made by us is solely responsible for such decisions.
Fiduciary Consulting Services are not management services, and Strategic does not serve as administrator or
trustee of the plan. Strategic does not act as custodian for any client account or have access to client funds or
securities (except for some accounts, having written authorization from the client to deduct our fees).
Strategic acknowledges that in performing the Fiduciary Consulting Services listed above that it is acting as a
“fiduciary” as such term is defined under Section 3(21)(A)(ii) of Employee Retirement Income Security Act of 1974
(“ERISA”) for purposes of providing non-discretionary investment advice only. Strategic will act in a manner
consistent with the requirements of a fiduciary under ERISA if, based upon the facts and circumstances, such
services cause Strategic to be a fiduciary as a matter of law.
However, in providing the Fiduciary Consulting Services, Strategic (a) has no responsibility and will not (i) exercise
any discretionary authority or discretionary control respecting management of Client’s retirement plan, (ii) exercise
any authority or control respecting management or disposition of assets of Client’s retirement plan, or (iii) have any
discretionary authority or discretionary responsibility in the administration of Client’s retirement plan or the
interpretation of Client’s retirement plan documents, (b) is not an “investment manager” as defined in Section 3(38)
of ERISA and does not have the power to manage, acquire or dispose of any plan assets, and (c) is not the
“Administrator” of Client’s retirement plan as defined in ERISA.
Total Assets Under Management
As of December 31, 2024, discretionary assets under management totaled $2,166,154,134 and non-discretionary
assets totaled $115,757,957.
Miscellaneous Additions
Limitation of Financial planning and Non-Investment Counseling: Strategic offers financial planning and
counseling on non-investment-related matters, such as estate planning, insurance, and tax planning, only when
specifically requested by the client. It's crucial to understand that Strategic does not act as an attorney, insurance
agent, or accountant. Accordingly, our services should not be seen as legal, insurance, or accounting advice. We do
not prepare estate documents or tax returns.
Here are key points to note:
• Referrals to Other Professionals: For services outside the scope of what we provide, we may refer clients
to other professionals whom we believe to be of high quality and have a good reputation in their field. We
may conduct basic research on their professional background and reputation, but we do not conduct a
comprehensive investigation of their cybersecurity measures, risk management practices, compliance
standards, or professional qualifications. The decision to engage any recommended professional remains
entirely with the client, and we encourage clients to independently evaluate any such referrals.
• Fees for Non-Investment Services: Engaging services of professionals we recommend may incur fees
separate from those charged by Strategic.
• Liability and Disputes: In the event of a dispute with a professional recommended by Strategic but not
affiliated with us, the client agrees to seek resolution directly from the engaged professional, excluding
Strategic from any recourse.
529 College Savings Plan: As part of creating a financial plan, Strategic might suggest setting up a 529 college
savings plan for education savings. Here's how we approach this recommendation:
• Direct or Consumer Plans: We prefer to recommend "direct or consumer" 529 plans, focusing on plans that
are most beneficial to the client without additional costs.
• State Tax Benefits: If there's a tax advantage for you, we'll suggest opening the plan in your state of legal
residence to capitalize on those benefits.
• Alternative Options: In cases where your state doesn't offer a tax benefit for a 529 plan, we might
recommend the New York State 529 program as an alternative.
• Authority Level: Our role in managing the 529 plan can vary. Depending on the specific state-sponsored
plan and your preferences, our authority might range from not being involved to holding a limited power of
attorney. This variance affects whether we directly manage the accounts’ allocations or provide you with
recommendations for you to implement.
• Client Agreement: You'll be asked to sign a form specifying the level of authority you're comfortable granting
Strategic in managing the 529 plan account.
Annuities: Strategic offers services and solutions tailored to your annuity accounts. If you bring in existing annuity
accounts as you transition your assets to us, we'll collaborate with our partners to assess the best course of action
for these accounts. This includes a thorough review of factors such as surrender charges, potential capital gains,
ongoing costs, and the current benefits of your annuity.
Depending on the specific details of your situation, our recommendations may include:
• Liquidating the annuity to transfer funds into a brokerage account, aiming to streamline and possibly enhance
your investment strategy.
• Moving to a fee-based annuity through one of our partners, which may offer more favorable terms or lower
costs.
• Keeping the existing annuity but updating the agent of record to an agent from DPL Financial Partners,
ensuring you continue to receive specialized support and advice.
For each of these options, we aim to provide you with a solution that aligns with your financial goals and the particulars
of your annuity account
Asset Management Servies: Strategic offers asset management services, which involves Strategic providing you
with continuous and ongoing supervision over your specified accounts.
You must appoint our firm as your investment adviser of record on specified accounts (collectively, the “Account”).
The Account consists only of separate account(s) held by qualified custodian(s) under your name. The qualified
custodians maintain physical custody of all funds and securities of the Account, and you retain all rights of
ownership (e.g., right to withdraw securities or cash, exercise or delegate proxy voting and receive transaction
confirmations) of the Account.
The Account is managed by us based on your financial situation, investment objectives and risk tolerance. We
actively monitor the Account and provide advice regarding buying, selling, reinvesting or holding securities, cash or
other investments of the Account.
We will need to obtain certain information from you to determine your financial situation and investment objectives.
You will be responsible for notifying us of any updates regarding your financial situation, risk tolerance or
investment objectives and whether you wish to impose or modify existing investment restrictions; however, we will
contact you at least annually to discuss any changes or updates regarding your financial situation, risk tolerance or
investment objectives. We are always reasonably available to consult with you relative to the status of your
Account. You have the ability to impose reasonable restrictions on the management of your accounts, including the
ability to instruct us not to purchase certain securities.
It is important that you understand that we manage investments for other clients and may give them advice or take
actions for them or for our personal accounts that is different from the advice we provide to you, or actions taken for
you. We are not obligated to buy, sell or recommend to you any security or other investment that we may buy, sell
or recommend for any other clients or for our own accounts.
Conflicts may arise in the allocation of investment opportunities among accounts that we manage. We strive to
allocate investment opportunities believed to be appropriate for your account(s) and other accounts advised by our
firm among such accounts equitably and consistent with the best interests of all accounts involved. However, there
can be no assurance that a particular investment opportunity that comes to our attention will be allocated in any
particular manner. If we obtain material, non-public information about a security or its issuer that we may not
lawfully use or disclose, we have absolutely no obligation to disclose the information to any client or use it for any
client’s benefit.
Cash Management Solutions: For cash management solutions, Strategic provides recommendations tailored to
your needs, particularly when you hold significant cash amounts that exceed FDIC insurance limits in a single account.
We partner with various firms to offer cash management solutions designed for investment advisory clients. It's
important to be aware that Strategic may charge a fee on these assets, which will be fully disclosed to you and is
determined at our discretion. Additionally, the service provider offering the cash management solution may also have
their own fees.
DPL Financial Partners: Strategic is a member of the DPL Financial Partners network, for which we pay a
membership fee. Being part of this network gives us access to a variety of commission-free insurance and annuity
products. It's important for you to know that when we suggest you buy an insurance or annuity product through DPL
or move an existing annuity product to them, Strategic does not receive any compensation from DPL for making these
recommendations. However, there are situations where Strategic may apply an Assets Under Management (AUM)
fee to an annuity product, specifically when it's considered a fee-based annuity. While DPL does earn compensation
based on the sale of products, our relationship with them is focused on providing you with access to commission-free
options that best suit your financial needs. We do not exclusively use DPL for insurance and annuity product
recommendations.
Retirement Rollovers: As part of our investment advisory services, we offer guidance on withdrawing assets from
an employer's retirement plan, including the possibility of rolling these assets into an individual retirement account
(IRA) that Strategic manages. Choosing to roll over assets to an IRA managed by us will incur an asset-based fee as
detailed in the agreement you sign with our firm. It's important to recognize this creates a conflict of interest, as our
advisors have an incentive to recommend rollovers to generate fees, rather than solely basing this advice on your
individual needs. However, you are not contractually obligated to proceed with the rollover, nor are you required to
have your IRA managed by us.
You generally have four options regarding employer retirement plan assets:
1. Leave the funds in the employer's (or former employer's) plan.
2. Transfer the funds to a new employer’s retirement plan.
3. Opt for a taxable distribution by cashing out.
4. Roll the funds into an IRA.
Before making any changes, we recommend consulting with your CPA and/or tax attorney, as each option has its
own set of benefits and drawbacks.
If you are considering rolling over your retirement funds to an IRA for us to manage, here are a few points to consider
before you do so:
• Determine whether the investment options in your employer's retirement plan address your needs or whether
you might want to consider other types of investments.
• Employer retirement plans generally have a more limited investment menu than IRAs.
• Employer retirement plans may have unique investment options not available to the public such as employer
securities, or previously closed funds.
o Your current plan may have lower fees than our fees.
•
If you are interested in investing only in mutual funds, you should understand the cost structure of the share
classes available in your employer's retirement plan and how the costs of those share classes compare with
those available in an IRA.
• You should understand the various products and services you might take advantage of at an IRA provider
and the potential costs of those products and services.
o Our strategy may have a higher risk than the option(s) provided to you in your plan.
o Your current plan may also offer financial advice.
o
If you keep your assets titled in a 401k or retirement account, you could potentially delay your required
minimum distribution beyond age 72.
o Your 401k may offer more liability protection than a rollover IRA; each state may vary.
• Generally, federal law protects assets in qualified plans from creditors. Since 2005, IRA assets have been, in
most cases, protected from creditors in bankruptcies. However, there can be some exceptions to the general
rules, so you should consult with an attorney if you are concerned about protecting your retirement plan
assets from creditors.
• You may be able to take out a loan on your 401k, but not from an IRA.
•
•
IRA assets can be accessed at any time; however, distributions are subject to ordinary income tax and may
also be subject to a 10% early distribution penalty unless they qualify for an exception such as disability,
higher education expenses, or the purchase of a home.
If you own company stock in your plan, you may be able to liquidate those shares at a lower capital gains tax
rate.
• Your plan may allow you to hire us as the manager and keep the assets titled in the plan name.
When advising wealth management clients or prospective clients on rollovers, we employ a software tool to compare
the costs, services, and suitability of their current situation against our proposed recommendation. This analysis
provides clarity and helps clients make informed decisions. We request clients to review and sign a copy of this
analysis. For participants in retirement plans we manage, we typically do not make specific recommendations.
Instead, we offer general education on the pros and cons of various options available to them. This approach ensures
participants have the knowledge needed to make informed decisions regarding their retirement assets.
Additional Guidance for Participants in Plans We Manage: If you are a participant in a retirement plan managed
by Strategic, you may have the option to:
1. Roll over assets from another IRA or a prior employer’s retirement plan into your current retirement plan
account, depending on the plan’s provisions.
2. Roll over assets from your existing retirement plan account under the plan we manage into an IRA, which
could include an IRA managed by our Wealth Management team; or
3. Roll over assets into another IRA, which could also include an IRA managed by our Wealth Management
team.
Each of these options creates a conflict of interest because they can generate additional revenue for Strategic and,
depending on the circumstances, could result in higher fees for you compared to remaining in your current retirement
plan account or IRA. We are committed to providing transparent information to help you evaluate the costs and
benefits of these options.
The availability of these choices depends on the specific rules outlined in your plan document. Regardless of the
option you choose, assets rolled into an IRA or into your current plan will incur fees as outlined in the applicable
agreement.
When we provide investment advice to participants in retirement plans, we manage, we act as fiduciaries under Title
I of ERISA and/or the Internal Revenue Code. Under this fiduciary framework and in accordance with the Department
of Labor’s Prohibited Transaction Exemption (PTE) 2020-02, we follow a special rule designed to ensure that our
recommendations serve your best interests. Specifically:
• We act prudently by meeting a professional standard of care when making recommendations.
• We act loyally by putting your financial interests ahead of our own.
• We avoid misleading statements about conflicts of interest, fees, or the investments we recommend.
• We follow policies and procedures designed to ensure our advice is in your best interest.
• We charge no more than reasonable fees for our services.
• We disclose conflicts of interest to ensure transparency.
Participant Investment Advice Disclosure: If we provide individualized investment advice to a participant in a plan
we manage, we may the participant to sign a Participant Investment Advice Disclosure prior to the engagement. This
document outlines the scope of the advice, the nature of the advisor-client relationship, any associated fees, and a
detailed explanation of potential conflicts of interest. By signing this disclosure, the participant acknowledges their
understanding of the engagement and the fiduciary standards under which we operate.
Please refer to Section 14: Client Referrals and Other Compensation for additional disclosure regarding conflicts of
interest related to the rollover of retirement assets and participant investment advice.
Our Commitment to Informed Decision-Making: We are committed to helping you make informed decisions
regarding your retirement plan assets. For participants in the plans we manage, we typically provide general education
on available options rather than specific recommendations. However, when individualized advice is provided, the
Participant Investment Advice Disclosure ensures clarity and transparency for all parties involved. This approach
empowers participants to evaluate their options and make decisions based on their individual financial situation and
goals.
Client Obligations: It's important for you to promptly notify us if there are any changes in your financial situation or
investment objectives. This allows us to review and potentially revise our previous recommendations and services to
better suit your evolving needs and goals.
Acting for Multiple Clients: Each client should be aware that we perform advisory services for various other
clients. This relationship, in general, creates a conflict of interest when we render our services to several clients.
A conflict could arise when we invest one or more clients in different instruments or classes of securities of the
same issuer. For example, some clients may own the common stock of Company XYZ, and different clients
may own bonds issued by Company XYZ. In the event of bankruptcy, we would be representing each client’s
interests, and the client’s ability to recoup their investment may vary significantly based on where their
investment falls within the issuers’ capital structure.
During an issuer bankruptcy, the investors who take the least risk are paid first. For example, secured creditors
take less risk because the credit they extend is usually backed by collateral, such as a mortgage or other
company assets. They know they will get paid first if the company declares bankruptcy.
Bondholders have a greater potential for recovering their losses than stockholders because bonds represent
the company's debt, and the company has agreed to pay bondholders' interest and return their principal.
Stockholders own the company and take a greater risk. They could make more money if the company does
well, but they could lose money if the company does poorly. The owners are last in line to be repaid if the
company fails. Bankruptcy laws determine the order of payment.
Digital Planning and Aggregation Platforms: As part of our Wealth Management services, we offer clients
the option to access an online platform designed to facilitate financial planning and aggregate account
information. All clients are eligible for access, and participation is voluntary—clients may choose to opt in at
their discretion.
This platform enables you to update your financial information and explore various “what-if” scenarios to assess
the potential impact of different financial decisions. While this tool can provide valuable insights, the projections
and outputs generated by the platform are for informational purposes only and do not constitute personalized
advice or recommendations from Strategic.
Additionally, the platform allows you to aggregate external accounts that we do not manage, providing a more
comprehensive view of your overall financial situation. However, Strategic does not monitor, manage, or
provide investment advice related to these external accounts.
Important Considerations: If you choose to use this platform independently, we encourage you to consult with
us before making any significant financial decisions. Any actions taken based on platform-generated
information, without our direct guidance, may not align with your financial goals or risk tolerance.
Borrowing Against Assets: If you need to borrow money, your qualified custodian or broker-dealer may offer
the following options:
• Margin Loans – Your account custodian or broker-dealer may extend credit to you by lending money
against the assets in your investment account. The custodian charges interest on the borrowed funds
and uses your securities as collateral.
• Pledged Asset Loans – A third-party lender may offer a loan using your investment assets held at your
custodian as collateral. The terms, interest rates, and lending conditions are determined by the lender
and custodian, not Strategic.
Important Considerations: Strategic does not provide, originate, or facilitate loans of any kind. Any margin or
pledged asset loans are entirely arranged and administered by your custodian or third-party lender. Before
borrowing, we encourage you to carefully review the terms and risks associated with margin lending or asset-
backed borrowing, as they may impact your investment strategy and financial situation.
These kinds of loans can help clients who have a home purchase in progress, allow the repayment of more
costly debt, or let them borrow without having to sell their existing account positions and pay capital gain taxes.
However, these loans also have significant potential risk for the client’s investment assets. The lender can claim
the client’s investment assets if the loan is not paid back or if the assets drop below a certain level. There is
also a conflict of interest when a client uses a Pledged Asset Loan, because by choosing the loan instead of
taking out the money from their account, Strategic continues to charge a fee on those assets. For margin
accounts, we bill on the net value of the account.
Pro-Bono Planning Services: From time to time, we may offer financial planning services on a pro bono basis to
individuals or organizations in need. These engagements are not part of a formal program and are offered at our
discretion. Individuals receiving pro bono services are provided with a copy of our Form ADV and are required to sign
a one-time engagement agreement outlining the scope and limitations of the services provided. There is no obligation
to engage us for ongoing or paid advisory services, and these engagements are not prioritized differently than paid
relationships once accepted.
Use of Sub-Advisor: Clients who have large, concentrated stock positions or unique hedging needs can authorize
us to engage a specific Sub-Advisor to manage a portion of their account. We do not hire or fire any Sub-Advisor
without the client’s prior written consent to engage. Clients may terminate a Sub-Advisor by providing written or
verbal notice.
Once a Sub-Advisor is approved, that Sub-Advisor has discretionary authority over the assigned portion of the
account—placing trades and making portfolio changes aligned with the client’s objectives.
When evaluating and overseeing Sub-Advisors on behalf of our clients, we evaluate alignment with each client’s
objectives and to support transparency in the ongoing relationship.
• We consider factors such as track record, strategy, cost, and the client’s investment goals in evaluating
potential Sub-Advisors.
• We continuously monitor the Sub-Advisor’s performance and alignment with client objectives.
•
If the Sub-Advisor underperforms or becomes unsuitable, we recommend termination or replacement,
subject to the client’s approval.
• We are available to answer client questions regarding the sub-advised portion of the account, including
performance or strategy details.
• Clients should be aware that other Sub-Advisors, not recommended by our firm, exist and may be more or
less costly.
A complete description of each Sub-Advisor’s services, fees, and practices is provided in the Sub-Advisor’s Form
ADV Part 2A.
Item 5: Fees and Compensation
Wealth Management Services
Our standard pricing schedule for all Wealth Management Services clients is as follows:
Core Price
Schedule
1.50%
0.90%
0.70%
0.50%
0.45%
Client’s Assets Under
Management
First $250,000
Next $1,750,000
Next $3,000,000
Next $10,000,000
On Assets over $15,000,000
Fees will be charged every three months, in advance. Client accounts will be placed in one of three three-month billing
cycles at the discretion of Strategic. The fee will be calculated as of the last business day of each three-month cycle
and is based on the market value (as determined by the advisor) of all the assets in the account. The Advisor will
receive no start-up or termination fees. Fee deductions are reflected in custodial statements. Clients may request fee
statements directly from us. Any such request should be made to the client’s advisor. A new client's first bill will be
the second month end from the date the advisory agreement was signed.
We retain the discretion to negotiate alternative pricing schedules on a client-by-client basis. Client facts,
circumstances, and needs are considered in determining the pricing schedule. This can include the complexity of the
client relationship, assets to be placed under management, anticipated future deposits, related persons, and account
composition, among other factors. We may group certain client households to determine the annualized fee.
In certain circumstances, Strategic may offer a specific client account a reduced pricing schedule. This pricing
schedule is reserved for specific accounts where there are factors that would limit our management of the account.
An account holding a security with no or extremely low-cost basis would be an example of when this pricing schedule
may be offered. Additional factors, such as relationship size or complexity, are considered before offering this pricing
schedule for a specific account. Clients will sign a price addendum to our advisory agreement to document the
reduced price. As part of the agreement and as disclosed here, Strategic may have the authorization to transfer assets
from a client account on this reduced pricing schedule to a different client account with a different and potentially
higher pricing schedule. This transaction may result in a higher management fee for the client.
Some legacy clients may have grandfathered pricing schedules that are different than the schedules named above
and that are not available to new clients.
We deduct our advisory fee(s) directly from client account(s). However, we may, at our discretion, allow a client to be
billed directly for their management fees.
Institutional Services
At Strategic, we are committed to providing tailored and comprehensive investment solutions through a transparent
and structured fee model for our institutional clients. Our fees are designed to align with the complexity and
requirements of each client relationship while ensuring fairness and clarity.
Our institutional advisory fees are based on assets under management (AUM) and are calculated using the following
tiered structure:
Institutional Price
Schedule
1.20%
0.65%
0.50%
0.35%
0.30%
Client’s Assets Under
Management
First $250,000
Next $1,750,000
Next $3,000,000
Next $10,000,000
On Assets over $15,000,000
Factors Affecting Fees: While the above fee schedule applies to most institutional clients, final fees may be
influenced by factors such as:
• Asset Size of the Relationship – Larger relationships may benefit from scaled pricing based on total assets
under management.
• Service Expectations – Fees may vary based on the breadth and complexity of services required, such as
customized reporting, investment advisory, or specialized portfolio management.
Prior to engagement, we provide each institutional client with a detailed fee proposal, ensuring full transparency in
pricing. Any fee arrangements will be explicitly outlined in the client agreement.
Fees will be charged every three months, in advance. Client accounts will be placed in one of three three-month billing
cycles at the discretion of Strategic. The fee will be calculated as of the last business day of each three-month cycle
and is based on the market value (as determined by the advisor) of all the assets in the account. The Advisor will
receive no start-up or termination fees, nor will it be subject to any penalties. Fee deductions are reflected in custodial
statements. Clients may request fee statements directly from us. Any such request should be made to the client’s
advisor. A new client's first bill will be the second month end from the date the advisory agreement was signed.
We retain the discretion to negotiate alternative pricing schedules on a client-by-client basis. Client facts,
circumstances, and needs are considered in determining the pricing schedule. This can include the complexity of the
client relationship, assets to be placed under management, anticipated future deposits, related persons, and account
composition, among other factors. We may group certain client households to determine the annualized fee.
We deduct our advisory fee(s) directly from client account(s). However, we may, at our discretion, allow a client to be
billed directly for their management fees.
General Information
Pertaining to Wealth Management and Institutional Services
Termination of Advisory Relationship: The advisory relationship may be terminated at any time by either party, for
any reason, with written notice, verbal notice, and/or notification from the custodian. As previously disclosed, certain
fees are paid in advance for our services. Any prepaid, unearned fees will be refunded on a pro-rata basis according
to the number of days remaining in the billing period. Rebates are calculated based on the date of notification of the
relationship terminating.
Billing: Fees will depend on the total value of all managed accounts, on the same fee schedule, within the same
household. Accounts within the same household, but with different fee schedules will not be added together for bill
calculations. Strategic may choose to combine client accounts from one household with client accounts from other
households to add up account values for fee calculations. Again, only accounts on the same fee schedule would be
added together for bill calculations. If there are multiple accounts, we may take out combined fees from one account
or multiple accounts as allowed by law.
Mutual Fund and Exchange Trade Fund Fees: You will incur fees on the portion of your assets invested in a money
market, mutual fund, or exchange-traded fund. These fees are distinct from the fees and expenses charged by
Strategic. Money market, mutual fund, and exchange-traded fund companies determine their fees, which are non-
negotiable. Upon request, we will provide you with the fee schedules of the money market, mutual fund, and
exchange-traded funds. If a fund offers multiple share classes, we will aim to purchase the lowest-cost share class
available to you. Additionally, we will review mutual fund share class ownership quarterly and, when possible, execute
tax-free exchanges to a lower-cost share class.
Custodial and Brokerage Fees: You will pay a custodial fee to the account custodian. We recommend, but do not
require, that you use Charles Schwab & Co., Inc. (Schwab) as your account custodian. Schwab’s current fee structure
will be presented to you upon establishing an account or in advance if requested. Schwab’s fee structure is non-
negotiable. If you choose to use another custodian, you will pay fees according to that custodian’s fee schedule. You
will receive a copy of the custodian’s fee schedule before establishing an account. Additionally, you may pay
transaction fees to brokers. We select the brokers that execute trades for client accounts, and brokerage fees vary
per broker. Please refer to the section on Brokerage Practices for information on how we select brokers. In certain
circumstances, you can request which brokers are used to execute trades for your accounts.
Sub-Advisor Fees
Clients engaging a Sub-Advisor will incur fees in addition to our advisory fee, and we have outlined below how these
fees are structured, assessed, and disclosed.
• Fee Structure: Sub-Advisor fees are charged in addition to our advisory fee, unless otherwise noted in the
client’s household fee arrangement.
• Range of Fees: Typical Sub-Advisor fees range from 0.25% to 1.25% (annualized), depending on the
strategy. Combined Advisor and Sub-Advisor fees generally do not exceed 2.00% on an annual basis.
• Deductions: Sub-Advisor fees are typically deducted directly by the Sub-Advisor from the client’s account at
Charles Schwab (or other custodian).
• Transaction Costs: Because many sub-advisory strategies involve derivatives or more frequent trading,
clients will incur additional transaction or brokerage fees beyond our standard management approach.
Other Products: Depending on your individual needs, we can recommend the purchase of life, disability, long-term
care, and various other forms of insurance. You have complete discretion to implement any aspect of the
recommended financial plan. If you implement securities and insurance recommendations from the financial plan,
regardless of who the transactions are conducted through, you may pay commissions and fees that are separate and
distinct from our fees. You should, and are encouraged to, inquire about the additional transaction fees associated
with implementing these recommendations. Please refer to the section on Commissions or Sales Charges for
Recommendations of Securities or Investment Products.
Class Action Filings: We have partnered with Chicago Clearing Corporation to file class action claims on behalf of
our clients. Chicago Clearing Corporation will deduct a fee of 20% of your pro-rata share of the settlements' plan of
allocation. You are not charged a fee unless you are entitled to proceeds from a filing. Upon request, we will opt you
out of this service. We will take no responsibility to file the claims on behalf of a client that chooses to opt out of this
service. We receive no fee for this service. We make a best effort attempt to provide Chicago Clearing Corporation
with the client account history needed to file a claim properly. We cannot guarantee that Chicago Clearing Corporation
will automatically file all claims, and we will not manually review every available claim. You may still receive direct
mailings regarding class action claim filings, and we encourage you to confirm with us that a claim is being filed on
your behalf with Chicago Clearing Corporation. In the case of deceased or terminated clients, we will make a best
effort attempt to process the request based on the last known client address.
Employer Retirement Plan Services
Our retirement plan advisory fees are structured based on both assets under management (AUM) and service
expectations at both the plan sponsor and individual participant levels.
For startup plans we charge a minimum annual fee of $2,000, along with an AUM-based fee of 0.75% (75 basis
points).
As plan assets grow, our fee structure is designed to align with industry benchmarks and the level of service provided,
including factors such as plan complexity, fiduciary support, participant education (both group and individual), and
administrative involvement. We monitor our fees to ensure they remain appropriate based on industry benchmarks,
plan complexity, and the level of service required.
We periodically assess our fee structure to ensure it remains aligned with industry standards and appropriately reflects
the level of service provided. All fees, including those for startup plans, are negotiable based on plan needs,
complexity, and service expectations.
For advisory relationships, clients are generally billed monthly or quarterly from the plan custodian and/or record
keeper. The plan sponsor and Strategic, in a written agreement, will authorize the custodian/record keeper to calculate
and distribute the management fee to Strategic. The exact fee calculation methodology and frequency of the billing
are often dependent on the custodian and/or record keeper's policies and capabilities.
Generally, you can terminate their Agreement with Strategic at any time upon 30-day written notice (or such period
as may be mutually agreed upon by the parties) which shall be effective when received by either party. If a client pays
a fee in advance and the advisory contract is terminated before the delivery of services, the client can request a rebate
of unearned fees. Upon request, Strategic will rebate the management fee from the date it receives its termination
notice to the end of the current billing period.
We will recommend plan record keepers, custodians, and third-party administrators. Clients have complete discretion
to select these additional service providers. Clients may pay record-keeping; custodial and administrative fees that
are transactions separate and distinct from Strategic’s management fees. Clients should, and are encouraged to,
inquire about the additional fees that are associated with their retirement plan. Each client’s retirement planning
scenarios are different as are the fees associated with their plan.
Additional Information
You should note that similar investment advisory services may, or may not, be available from other firms for similar
or lower fees.
Strategic Financial Services' compensation program is structured so that additional compensation may be received
based on the addition of new clients or new assets from existing clients. This creates a conflict due to the incentive.
Item 6: Performance-Based and Side-By-Side Management
Performance-based fees are defined as fees based on a share of capital gains or capital appreciation of the assets
held in a client’s account. Item 6 is not applicable to this Disclosure Brochure because we do not charge or accept
performance-based fees.
Item 7: Types of Clients
Strategic offers comprehensive investment advice tailored to various types of clients, including:
Individuals
▪
▪ High-net-worth individuals
▪ Trusts, Estates, Foundations, and Charitable Organizations
▪ Corporations
▪ Non-Profit Institutions
▪ Pension, Profit Sharing Plans, 401(k) Plans, and other Qualified Retirement Plans
▪ Other Business Entities
For details regarding the requirements for establishing an account or relationship with us, please refer to the
Advisory Business section.
The minimum for a Gold and Platinum relationship is at least $500,000. There is no minimum investment amount
required for our Blue Program. Exceptions will be made at our discretion.
For sub-advisory strategies (e.g., hedging or exchange fund replication for concentrated positions), the Sub-Advisor
often imposes additional qualifications or minimums. Refer to the Sub-Advisor’s Form ADV for details on account
minimums or requirements.
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
Methods of Analysis in Financial Planning
At Strategic, we employ a range of techniques to craft personalized financial plans that align with our clients'
objectives and circumstances. Throughout our engagement, we request and gather data from our clients to inform
our analysis and decision-making process. Here's an overview of the methods we use:
• Data Collection: Throughout the engagement, we gather comprehensive information from our clients,
including:
o Financial documents such as tax returns, estate documents, and asset/liability statements.
o Details of investment and retirement accounts, insurance policies, and other financial assets.
o Estimates of living expenses, social security benefits, and business contracts.
o Client-specific goals, time horizons, and risk tolerance.
• Forecasting and Budgeting: We utilize forecasting and budgeting techniques to project future financial
scenarios and assess the feasibility of our clients' goals. This involves analyzing historical data and
economic trends to estimate future income, expenses, and investment returns.
• Data Analysis: We use the information you give us to search for financial planning opportunities. By
•
understanding your financial landscape, we hope to uncover ways to enhance your financial health and
identify appropriate goals.
Investment Models: We develop investment models tailored to each client's risk profile and objectives.
These models incorporate asset allocation strategies designed to maximize returns while managing risk.
We consider factors such as market conditions, economic outlook, and investment preferences in our model
construction.
• Financial Planning Software: In addition to proprietary methods, we leverage advanced financial planning
software, such as Orion Planning, to enhance our analytical capabilities. These tools enable us to perform
complex calculations, scenario analysis, and portfolio simulations to better serve our clients.
Risks Associated with Financial Planning Forecasting
Financial planning forecasting involves predicting future financial outcomes based on various assumptions and
analyses. However, several risks can impact the accuracy and reliability of these forecasts. Here are some key risks
to consider:
Assumption Risks: Forecasts rely on assumptions about future economic conditions, market trends, and individual
circumstances, which may not always align with reality.
Market Risks: Volatility in financial markets can lead to unexpected fluctuations in investment returns and asset
values, affecting the success of the financial plan.
Regulatory Risks: Changes in tax laws, regulations, or government policies can have significant implications for
financial planning forecasts, requiring adjustments to the plan.
Liquidity Risks: Insufficient liquidity or unexpected cash needs can disrupt the execution of the financial plan,
particularly during market downturns or emergencies.
Inflation Risks: Failure to account for inflation can result in underestimating future expenses and investment returns,
impacting the client's purchasing power over time.
Behavioral Risks: Human behavior, such as emotional reactions, cognitive biases, or unexpected life events, can
deviate from the planned savings or spending patterns, affecting the accuracy of forecasts.
Model Risks: Financial planning models may oversimplify complex financial relationships or fail to capture non-
linear dynamics, leading to inaccuracies in predictions.
Longevity Risks: Underestimating life expectancy or the risk of outliving retirement savings can leave clients
vulnerable to financial insecurity in their later years.
Dependency Risks: Changes in the correlation between asset classes or the stability of income streams can
introduce uncertainty into the forecasted outcomes.
External Risks: Unforeseen events beyond the client's control, such as natural disasters, pandemics, or
technological disruptions, can disrupt financial planning forecasts.
Methods of Analysis in Investment Management
At Strategic, we employ a meticulous investment process that integrates quantitative screening with fundamental
research to construct portfolios biased towards identified advantageous investment factors. Examples of these
factors include high quality, good value, high momentum, low size, and minimum volatility.
Fundamental Analysis: Fundamental analysis is conducted in both macro and micro contexts. Macro analysis
encompasses major economic activity reports, labor market indicators, interest rates, inflation data, commodity and
currency trends, and central bank policies. Micro analysis focuses on industry and individual security conditions,
assessing variables such as sales, earnings, business strategies, credit spreads, and debt coverage. Asset prices
are scrutinized to determine their absolute and relative worth.
Investment Strategies: Strategies are designed by combining factor exposure, top-down analysis, bottom-up
selection, and secular themes. Emphasis is placed on assets and securities that align favorably with these criteria.
Risk Considerations: Clients are advised that all investments carry the risk of loss, and they should be prepared to
bear this risk. There is a possibility of material errors in assessing asset attractiveness or investment strategy
effectiveness, potentially resulting in losses. Efforts are made to minimize transaction costs by avoiding frequent
trading and maintaining reasonable portfolio turnover.
Additional Risks to Consider:
Past performance is not indicative of future results. Therefore, you should never assume that future performance of
any specific investment or investment strategy will be profitable. Investing in securities (including stocks, mutual
funds, and bonds, etc.) involves risk of loss. Further, depending on the different types of investments there may be
varying degrees of risk. You should be prepared to bear investment loss including loss of original principal.
Because of the inherent risk of loss associated with investing, our firm is unable to represent, guarantee, or even
imply that our services and methods of analysis can or will predict future results, successfully identify market tops or
bottoms, or insulate you from losses due to market corrections or declines. There are certain additional risks
associated with investing in securities through our investment management program, as described below:
Systematic Risk: Also known as market risk, systematic risk refers to the inherent risk of the overall market
affecting all investments to some degree. Factors such as economic downturns, geopolitical events, and changes in
interest rates contribute to systematic risk.
Non-Systematic Risk: Non-systematic risk, also known as unsystematic or specific risk, pertains to risks specific to
individual investments or asset classes. These risks can arise from company-specific factors such as management
changes, product recalls, or industry-specific challenges.
Diversification Risk: While diversification can mitigate risk by spreading investments across different assets,
industries, and regions, there's still a risk that a diversified portfolio may not perform as expected due to correlations
between asset classes or unforeseen market events.
Timing Risk: Timing risk refers to the risk of making investment decisions at unfavorable times, resulting in
suboptimal returns. Factors such as market volatility, investor sentiment, or changes in economic conditions
contribute to timing risk.
Credit Risk: Credit risk is the risk of default on debt obligations by borrowers, including governments, corporations,
or individuals. This risk affects the value of fixed income investments such as bonds and varies based on the
creditworthiness of the issuer.
Leverage Risk: Leverage risk arises from using borrowed funds to invest, amplifying both potential gains and
losses. While leverage can magnify returns in favorable market conditions, it also increases the severity of losses in
adverse market environments.
Regulatory Risk: Changes in government regulations or tax policies can impact investment returns and the overall
investment landscape. Regulatory risk may affect specific industries or sectors more than others, leading to
changes in investor behavior and market dynamics.
Environmental and Social Risk: Environmental and social risks include factors such as climate change, natural
disasters, social unrest, labor practices, human rights, and community relations. These risks can impact the
financial performance of investments and are increasingly considered in investment decisions.
Technological Disruption Risk: Rapid advancements in technology can disrupt established industries and
business models, posing risks to traditional investment strategies. Technological disruption risk affects sectors such
as retail, transportation, finance, and healthcare.
Legal and Compliance Risk: Legal and compliance risk refers to the risk of legal or regulatory action against an
investment firm or its portfolio holdings. Violations of securities laws, breaches of fiduciary duties, or failure to
adhere to industry regulations contribute to legal and compliance risk.
Security Specific Risks
ETFs may incur trading costs like brokerage commissions and bid-ask spreads, potentially impacting returns. Some
ETFs may have limited availability or low trading volume, making it challenging to buy or sell shares at desired
prices, particularly during market volatility. Furthermore, while ETFs aim to replicate the performance of an
underlying index or asset class, tracking errors may occur due to factors such as fees, trading costs, and portfolio
rebalancing. Certain ETF structures, like leveraged or inverse ETFs, can introduce complexities and risks such as
amplified losses and increased volatility.
Investors should be aware that mutual funds may underperform benchmarks or peers due to factors such as high
fees, poor investment selection, or ineffective management strategies. Additionally, mutual funds typically charge
management fees and other costs, which can erode returns, especially in actively managed funds with higher
expense ratios. Furthermore, mutual funds may impose restrictions on frequent trading or short-term redemptions,
limiting investors' access to funds. Investors may also face tax liabilities from capital gains distributions and should
consider the risk of investment style drift or changes in fund management.
Holding significant cash may expose investors to inflation risk and lower returns compared to other asset classes.
Changes in interest rates can impact cash returns, especially in low-yield environments. Additionally, cash
equivalents like money market funds may carry credit risk from short-term debt securities. Lastly, while cash is
generally liquid, investors may face difficulties accessing funds in certain situations, highlighting the importance of
considering liquidity risk.
General Information
The risks outlined above are not exhaustive and client portfolios may be subject to material losses, including a
complete loss of principal, which results from factors beyond the scope of this discussion.
Cybersecurity Threat: The computer systems, networks, and devices that Strategic and its service providers use to
conduct our business operations have various security measures in place to prevent disruption from computer viruses,
system failures, unauthorized access and other security breaches. However, these systems, networks and/or devices
can still be compromised. A cybersecurity breach could have negative impacts on Strategic and its clients. For
instance, cybersecurity breaches could cause business operation interruptions that could lead to a financial loss for
a client; the inability for us and/or other service providers to do business; breaches of applicable privacy laws; the
accidental disclosure of confidential information, regulatory fines, penalties and/or reputational harm. Similar negative
outcomes could also affect issuers of securities that a client invests in, exchange and other financial market operators,
government authorities, banks, or other financial institutions, among others.
Sub-Advisor Strategies: We can recommend a Sub-Advisor for clients who maintain significant single-stock holdings
or require specialized hedging strategies. These strategies frequently involve derivatives, margin, or other advanced
tools that carry increased risks, including:
• Derivative/Options Risk: The use of options and other derivatives can introduce volatility and complexity.
These instruments may lose value rapidly, become illiquid, or behave unpredictably in certain market
conditions, potentially leading to a loss of principal.
• Concentration Risk: Maintaining a large position in a single security or sector can significantly increase
exposure to company-specific or industry-specific events, which may negatively impact portfolio value.
• Margin/Leverage Risk: Borrowing against assets (i.e., using margin) or leveraging positions can amplify
gains but also magnify losses. A decline in the value of the account could trigger margin calls, requiring the
client to deposit additional funds or liquidate assets at unfavorable prices.
• Liquidity Risk: Certain strategies, particularly those involving complex or thinly traded instruments, may
result in difficulty entering or exiting positions without materially affecting price, especially during volatile
markets.
• Tax Implications: Strategies used by the Sub-Advisor may result in short-term gains, wash sale issues, or
other complex tax consequences. Clients should consult with a tax professional to understand the
implications specific to their situation.
All investments involve the risk of loss, and clients should be prepared to bear such losses. These risks are not
exhaustive, and additional disclosures may be provided in the Sub-Advisor’s Form ADV.
Item 9: Disciplinary Information
Strategic Financial Services does not have any reportable disciplinary events.
Item 10: Other Financial Industry Activities and Affiliations
Strategic is not and does not have a related person that is a broker/dealer, municipal securities dealer, government
securities dealer or broker, an investment company or other pooled investment vehicle (including a mutual fund,
closed-end investment company, unit investment trust, private investment company or “hedge fund,” and offshore
fund), another investment adviser or financial planner, a futures commission merchant, commodity pool operator, or
commodity trading advisor, a banking or thrift institution, an accountant or accounting firm, an insurance company
or agency, a pension consultant, a real estate broker or dealer, and a sponsor or syndicator of limited partnerships.
However, we do have a related person who is a lawyer and who practices law in a limited capacity, as approved by
Strategic, and unrelated to his capacity as a financial advisor.
We are an independent investment registered adviser and only provide investment advisory services. We are not
engaged in any other business activities and offer no other services except those described in this Disclosure
Brochure.
Item 11: Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
Strategic is committed to upholding the highest ethical standards in all aspects of our operations, especially
regarding the personal securities transactions of our employees. Our Code of Ethics ("The Code") is formulated to
ensure our actions consistently reflect our fiduciary duty to our clients, focusing on preventing:
Inappropriate exploitation of our position within Strategic,
• Conflicts of interest between our personal interests and those of our clients,
•
• Any actions that could be perceived as, or result in, insider trading, unethical business conduct, or a breach
of trust.
The Code's primary objective is to maintain and enhance our firm's integrity and reputation through ethical conduct.
To this end, the Code addresses potential conflicts of interest, outlines prohibitions on insider trading, and sets forth
comprehensive guidelines for ethical business conduct.
Accessibility of the Code: A copy of our Code of Ethics is available to any client or prospective client upon
request.
Restrictions on Transactions: Strategic and its employees are prohibited from recommending, buying, or selling
securities in which there is a material financial interest by the firm or its employees. While employees may, under
certain conditions, invest in the same securities as our clients, stringent measures are in place to:
• Prioritize clients' interests in all transactions,
• Conduct all personal trading in a manner that avoids actual or potential conflicts of interest, and
• Prevent any abuse of an employee’s position of trust.
Monitoring and Compliance: Our Code of Ethics requires employees to report their personal trading activities,
ensuring continuous oversight to mitigate potential conflicts of interest. While certain transactions, such as IPOs and
other designated restricted securities, require pre-approval from our Chief Compliance Officer (CCO), all other
personal trades are subject to post-trade review.
As part of our monitoring process, we review employee trading activity for:
• Trading frequency, including patterns of excessive trading or day trading.
• Short-term buy-sell transactions that may indicate speculative trading behavior.
• Proximity of employee trades to similar client trades, ensuring employees do not improperly benefit from
client transactions.
Any transactions found to be in violation of the Code of Ethics may be subject to rectification at the employee's
expense.
Enforcement and Sanctions: Violations of the Code, particularly concerning personal trading practices, are met
with appropriate disciplinary actions, which may range from educational measures to more severe penalties,
including termination of employment. Each case is evaluated individually to ensure a fair and effective response.
Item 12: Brokerage Practices
The Brokers and Custodians We Use
In our pursuit to serve our clients' best interests, we strive to secure the most favorable commission rates and/or
custodial fees, aligning with the quality of brokerage and research services provided to us. Our selection criteria for
brokers and custodians include, but are not limited to:
1. Order Execution and Quality: Prioritize the ability to execute orders efficiently, even in volatile markets,
ensuring the best possible outcomes for client transactions.
2. Costs and Cost Transparency: Look for competitive pricing structures with clear, transparent fee
schedules to avoid any hidden costs, ensuring clients receive fair value.
3. Market Knowledge and Financial Stability: Select brokers and custodians with a strong understanding
of market dynamics and a solid financial foundation, contributing to their reliability and the security of
client assets.
4. Reputation and Stability: Consider the provider's reputation within the industry, their track record of
stability, and their capacity to maintain high service levels over time.
5. Client Service and Support: Evaluate the level of client service offered, including responsiveness, the
6.
availability of a dedicated support team, and the ability to resolve issues efficiently.
Internal Operation Efficiency: Ensure the broker's or custodian's systems and processes integrate
seamlessly with your firm's operations, enhancing workflow efficiency and compliance management.
7. Technology and Platform Features: Assess the technological capabilities, including trading platforms,
client portals, and account management tools, for their ability to meet client needs and operational
requirements.
8. Reporting Capabilities: The ability to generate comprehensive, customizable reports is essential for
client communication and portfolio management.
9. Research Offerings: Availability of quality proprietary and third-party research can support your
investment decision-making process, servicing all client accounts effectively.
10. Additional Products and Services: The availability of other beneficial products and services, such as
educational resources, compliance support, and marketing tools, can enhance your firm's capabilities
and service offerings.
We have a fiduciary obligation to obtain best execution for our client transactions. Research services furnished by
brokers may be used in servicing all our accounts and not just those whose commission dollars contributed to the
services. All clients benefit from the research received from the brokers with whom we deal. We do not seek to allocate
benefits to client accounts proportionately to the soft dollar credits they generate. Although we seek best execution
of transactions, clients should understand that obtaining research and services utilizing soft dollar benefits represents
a conflict of interest since it enables us to receive research that we might otherwise have to produce ourselves or
purchase with our own money. Research may be proprietary or from a third-party. Proprietary research is provided
directly from a broker (for example, research provided by broker analysts and employees about a specific security or
industry or region). Third-party research is provided by the payment by a broker, in full or in part, for research services
provided by third parties.
We will evaluate the quality and cost of services received from broker-dealers on at least an annual basis. As part of
the evaluations, we consider the quality and cost of services available from alternative broker-dealers. A summary of
our review is generated on an annual basis. Members of our investment team and our CCO conduct the review.
We do not receive client referrals from Charles Schwab or any other broker/dealer.
Generally, our agreement with clients grants us the discretionary authority to enter orders for securities transactions
with the brokers, dealers, or issuers as we select.
We maintain a Trade Allocation Policy for the purchase and sales of securities. The allocation policy states we will
aggregate trades when it is consistent with the duties of best execution. Trades will be aggregated when the
opportunity is present. Clients that participate in an aggregated trade will participate at the average share price of the
transaction. Clients will be presented with a copy of Strategic’s Trade Allocation Policy upon request.
As described above in Item 4 – Advisory Business, we manage several model portfolios. These model portfolios are
offered to our investment management clients, certain retirement plans. This creates a potential conflict of interest in
that the execution of model changes are not executed at the same time and as a result, the execution of trades in
one segment may impact the price and availability of the security for the other models. When making model changes,
we will generally execute changes and trades for investment management accounts and then update models on the
retirement plan recordkeepers platform.. Generally, these changes will all occur on the same day, but we only have
the ability to control the timing of trades for our discretionary managed accounts. All of the other platforms are
responsible for executing the changes and have varying time frames for doing so.
While not a standard practice, we will purchase individual bonds for clients. Bonds are purchased for individual
accounts on an as-requested basis.
Your assets must be maintained in an account with a “qualified custodian,” generally a broker-dealer of a bank. We
recommend, but do not require, that clients establish their advisory accounts with Charles Schwab & Co., Inc.
(Schwab), a FINRA-registered broker-dealer, Member SIPC, as the qualified custodian. We may utilize other qualified
custodians to hold your assets, e.g., annuities, 529 plans, etc. We are independently owned and operated and not
affiliated with Schwab or any other custodian our clients elect to use. While we recommend that you use Schwab as
a custodian/broker, you will decide whether to do so and will open your account with Schwab by entering into an
account agreement directly with them. We do not open the account for you, although we may assist you in doing so.
Even though your account may be maintained at Schwab or another custodian, we can still use other brokers to
execute trades for your account, as described above.
If a client elects to establish an account with a custodian other than Schwab it may affect Strategic’s ability to achieve
best execution. In addition, it may affect Strategic’s ability to aggregate these trades with accounts held at other
custodians or Strategic’s ability to trade with certain brokers. If a client account is unable to be aggregated with
accounts of other custodians, it may cost clients more money because the client may pay more in commissions or
receive less favorable net prices on transactions for the account than would otherwise be the case. If there are multiple
aggregated orders, the largest orders will be placed and filled before the next largest aggregate order is placed.
Schwab Advisor Services is Schwab’s business serving independent investment advisory firms like us. They provide
us and our clients with access to its institution brokerage-trading, custody, reporting, and related services – many of
which are not typically available to Schwab retail customers. Schwab also makes available various support services.
Some of those services help us manage or administer our clients’ accounts while others help us manage and grow
our business. Schwab’s support services are generally available on an unsolicited basis and at no charge to us.
The following is a more detailed description of Schwab’s support services:
Services that Benefit You the Client. Schwab’s institutional brokerage services include access to a broad range of
investment products, execution of securities transactions, and custody of client assets. The investment products
available through Schwab include some to which we might not otherwise have access or that would require a
significantly higher minimum initial investment by our clients. Schwab’s services described in this paragraph generally
benefit you and your account.
Services that May Not Directly Benefit You the Client. Schwab also makes available to us other products and services
that benefit us but may not directly benefit you or your account. These products and services assist us in managing
and administering our clients’ accounts. They include investment research, both Schwab’s own and that of third
parties. We may use this research to service all or a substantial number of our client accounts, including accounts not
maintained at Schwab. In addition to investment research, Schwab also makes available software and other
technology that:
• Provide access to client account data (such as duplicate trade confirmations and account statements)
• Facilitate trade execution and allocate aggregated trade orders for multiple client accounts
• Provide pricing and other market data
• Facilitate payment of our fees from our clients’ accounts
• Assist with back-office functions, recordkeeping, and client reporting
Services that Generally Benefit Only Strategic. Schwab also offers other services intended to help us manage and
further develop our business enterprise. These services include:
• Educational conferences and events
• Consulting on technology, compliance, legal, and business needs
• Publications and conferences on practice management and business succession
• Access to employee benefits providers, human capital consultants, and insurance providers
• Marketing consulting and support
The availability of these services from Schwab benefits us because we do not have to produce or purchase them. We
do not have to pay for Schwab’s services. These services are not contingent upon us committing any specific amount
of business to Schwab in trading commissions or assets in custody. This creates an incentive to recommend that you
maintain your account with Schwab, based on our interest in receiving Schwab’s services that benefit our business
rather than based on your interest in receiving the best value in custody services and the most favorable execution
of your transactions. This is a potential conflict of interest. We believe, however, that our selection of Schwab as
custodian and broker is in the best interests of our clients. Our selection is primarily supported by the scope, quality,
and price of Schwab’s services and not only Schwab’s services that benefit only us.
Schwab may provide some of these services itself. In other cases, it will arrange for third-party vendors to provide the
services to us. Schwab may also discount or waive its fees for some of these services or pay all or a part of a third
party’s fees. Schwab may also provide us with other benefits, such as occasional business entertainment of our
personnel.
Item 13: Review of Accounts
Wealth Management Services
Strategic Gold and Platinum Program
Annual Review Recommendation: Each client is assigned an Advisor Team, and we recommend an annual
review with each client to discuss updates in their financial goals, risk tolerance, and overall financial situation. This
is crucial for assessing whether the current investment strategy remains suitable for the client's objectives. In
instances where more than a year has passed without a review, despite efforts to arrange one, we will continue to
manage the client's account based on their last directives provided.
Online Platform Access: Clients have access to an online platform where they can monitor their investment
performance, holdings, planning status, and complete any required actions by either party. This platform is intended
to maintain transparency and empower clients with real-time information about their investments.
Customized Review Frequency: The frequency of review sessions is based on client preferences, subject to our
ongoing service agreement.
Unscheduled Reviews Triggered by Market Conditions: We may perform unscheduled reviews in response to
volatile market conditions or significant changes in securities or sectors so client accounts are aligned with their
financial objectives and risk tolerances. Discretionary accounts receive continuous supervision to guarantee that
investment strategies are consistently aligned with the client's goals and risk appetite.
Strategic Blue Program
Periodic Review Guidance: Each client is assigned an Advisor Team and client portfolios are managed actively
according to our understanding of the client’s risk and return objectives. Clients have daily access to view their
portfolios. In addition, Strategic provides quarterly portfolio updates to the client, Clients are instructed to notify
Strategic if their risk and return objectives have changed.
Online Platform Access: Strategic Blue clients also have access to an online platform to track investment
performance and holdings, promoting transparency and ongoing engagement with their financial strategies.
Client-Initiated Review Events: We encourage clients to request a review following significant life changes or
financial shifts that could influence their financial plan and/or investment strategy. Notable events include, but are
not limited to, employment changes, significant financial fluctuations, changes in marital status, or family additions.
Engagement Communication: Periodically all clients will receive an email with instructions on how to access their
investment performance data, the importance of reassessing risk tolerance, and a summary of their current
investment strategy (e.g., growth investor, moderate investor). The communication will urge clients to review this
information, reconsider their risk assessment, and reflect on any life changes that might impact their investment
strategy. If necessary, clients are encouraged to schedule a check-in with us so their financial plan remains aligned
with their current needs and objectives.
Institutional Services
Annual Review Recommendation: Each client is assigned to an Advisor Team, and we advocate for a minimum
of an annual review meeting with institutional clients to revisit and possibly update the client’s investment objectives,
needs, risk tolerance, and spending policy, among other factors. This meeting helps to evaluate how the
investments are performing relative to the client's expectations and requirements.
Management in Absence of Annual Review: In circumstances where more than one-year elapses without a
review, despite our reasonable efforts to arrange one, we will continue to manage the client's account based on the
most recent instructions provided by the client.
Online Platform Access: Institutional clients also have access to an online platform to track investment
performance and holdings, promoting transparency and ongoing engagement with their financial strategies. Prior to
gaining access, clients must formally request online portal privileges.
Client-Defined Review Frequency: The scheduling of review meetings can be adjusted according to the
preferences of the client, consistent with our ongoing service agreement.
Market-Driven Account Reviews: The occurrence of volatile market conditions or notable changes in the
performance of specific securities or sectors may prompt additional reviews of client accounts. These reviews are
provided so the client's portfolio remains aligned with their strategic investment objectives and risk parameters.
General Information
Pertaining to Strategic Gold, Platinum, Blue and Institutional Services
Ongoing Account Supervision: Strategic continuously monitors the discretionary managed accounts of our clients
to ensure alignment with each account’s designated investment model and stated objectives. Our Investment and
Trading team conducts this monitoring in close partnership with the client’s Advisor Team, ensuring that both
portfolio strategy and personal financial context are considered in the ongoing management process.
Trading activity and rebalancing are performed based on the requirements of the account’s investment strategy and
may be adjusted in response to market conditions, model changes, or individual circumstances. While there may be
extended periods without trading if no changes are deemed necessary, Strategic remains actively engaged in the
supervision of each account, regardless of transaction frequency.
Statement and Report Delivery: Clients are provided with account statements on a monthly or quarterly basis,
issued directly by the custodian, broker-dealer, or Mutual Fund Company. Additionally, Strategic prepares and
offers a variety of reports tailored to client needs, including portfolio summaries, appraisals, performance
evaluations, insurance summaries, and financial plan overviews. These reports are generated on an individual
basis, either during regular meetings throughout the year or upon specific request by the client.
Custom Report Requests: Clients can request more detailed or specific reports based on their unique
requirements or interests.
Employer Retirement Plan Services
Each retirement plan client is assigned to a dedicated advisor team responsible for ongoing relationship
management, participant engagement, and coordination of service delivery. In partnership with the advisor team,
our Investment Team regularly reviews the plan’s investment lineup and Strategic Asset Allocation Models to
ensure they remain appropriate and aligned with plan objectives.
We recommend periodic review meetings with plan sponsors—typically on a semi-annual or annual basis—to
evaluate whether any changes in plan needs, participant demographics, or investment performance warrant
updates. The timing and frequency of these meetings are determined based on the client's preference and the
agreed-upon service model.
Additional review sessions are available for plan participants as needed or as specified in the client agreement.
Volatile market conditions, lineup changes, updates to Strategic Asset Allocation Models, or changes in plan
objectives may also prompt additional assessments. Clients are always welcome to request more frequent
reviews if desired.
Plan sponsors and participants (where applicable) receive monthly or quarterly statements directly from the
recordkeeper. In addition, Strategic prepares comprehensive reports, such as plan summaries, cash flow
analyses, investment lineup performance, and mutual fund commentary. These reports are available throughout
the year, either as part of scheduled meetings or upon request.
For plans and recordkeepers that support participant investment in Strategic’s model portfolios, our Investment
Team communicates model changes to the recordkeeper and performs periodic reviews to confirm that all
updates are accurately implemented and reflected.
Item 14: Client Referrals and Other Compensation
Economic Benefits from Schwab: We receive support products and services from Schwab, benefiting us and
other independent investment advisors whose clients' accounts are held at Schwab. These benefits, along with the
associated conflicts of interest, are detailed in the Brokerage Practices section above.
Referral Fees to Independent Solicitors: In compliance with Rule 206(4)-1 of the Investment Advisers Act of
1940, we compensate independent solicitors for client referrals. Prior to formalizing referral agreements, we conduct
due diligence to confirm such arrangements will not impede our fiduciary duty to act in our clients' best interests.
Our agreements with solicitors detail the scope of activities and compensation terms. Our client agreements
transparently disclose any referral relationships, including the compensation provided to solicitors.
Referrals from Existing Clients or Professional Partners: A substantial portion of our new business originates
from referrals by current clients or professional partners. We do not have any formal referral arrangements in place,
except where such arrangements are explicitly disclosed and documented in a client agreement. We do not
compensate clients or professional partners for these referrals, and there is no expectation of reciprocal referrals or
services in return. We may provide nominal gifts (e.g., Strategic-branded items) from time to time, not as
compensation for referrals but as part of our ongoing client and professional relationships.
Professional Referrals: When clients have needs outside the scope of our services—such as legal, tax,
accounting, or insurance—we may recommend professionals based solely on the client’s specific needs and our
experience, or that of our clients, in working with these individuals. While we may have a group of professionals with
whom we’ve had positive experiences, we do not have formal referral arrangements in place with these individuals
or firms, nor do we receive any compensation for such recommendations. There is no expectation of reciprocal
referrals or other benefits. Clients are under no obligation to engage any professional we suggest, and they are
encouraged to evaluate and select service providers independently.
Internal Referral Program
Our internal referral program includes two components that reward employees for qualified client referrals through
monetary incentives:
1. Direct Referrals by Team Members
• Employees may refer individuals they know to our Wealth Management (WM) or Specialized Retirement
Planning (SRP) divisions. A referral bonus is paid once the referred individual participates in an initial
introductory meeting with an advisor.
• Referral Compensation: No additional referral compensation is provided if the prospect later becomes a
client.
2. Referrals of Retirement Plan Participants: In the course of managing retirement plan accounts, opportunities
may arise to refer plan participants to our WM division. During advice engagements with SRP participants,
additional planning needs may be identified that fall outside the scope of the plan. In these cases, participants may
be offered a meeting with a WM advisor.
As with direct referrals, a bonus is paid once the participant attends an initial meeting.
Referral Compensation: No additional referral compensation is provided if the participant later becomes a client.
Referrals from retirement plan participants who choose to become clients may lead to one of the following
outcomes:
• Remain in the Plan as a WM Client: The participant continues in the retirement plan but engages WM for
additional services such as financial planning or investment management.
• Rollover to an IRA: If appropriate and in the participant’s best interest, assets may be rolled into an IRA
managed by WM. This decision is supported by a documented due diligence process evaluating the
participant’s goals, investment options, fees, and broader financial picture.
Broader Incentive Alignment: Beyond the referral program, all employees are eligible for performance-based
incentive compensation tied to firm growth. A portion of this compensation is based on net new assets brought into
the firm each year. Because our firm’s revenue is primarily based on assets under management (AUM), growing
AUM—whether through new client relationships or deepening existing ones—directly contributes to the firm’s
financial success. This structure naturally aligns employee efforts with the firm’s broader growth objectives.
Conflicts of Interest
These referral structures and incentive programs may create potential conflicts of interest:
• Economic Benefit to the Firm: New client relationships or rollovers increase AUM, which directly impacts
firm revenue.
• Employee Incentives: Referral bonuses and annual compensation tied to net new assets may influence
referral behavior.
We manage these conflicts through consistent due diligence—particularly for rollover recommendations—and by
maintaining our fiduciary commitment to act in the best interests of each client.
Item 15: Custody
Custody of Client Assets
Custody, as it applies to investment advisors, has been defined by regulators as having access or control over client
funds and/or securities. In other words, custody is not limited to physically holding client funds and securities. If an
investment adviser has the ability to access or control client funds or securities, the investment adviser is deemed to
have custody and must ensure proper procedures are implemented.
Strategic is deemed to have custody of client funds and securities whenever Strategic is given the authority to have
fees deducted directly from client accounts or if you give us authorization to transfer funds to a third party on your
behalf.
On February 21, 2017, the SEC issued a no-action letter (“Letter”) with respect to Rule 206(4)-2 (“Custody Rule”)
under the Investment Advisers Act of 1940 (“Advisers Act”). The letter provided guidance on the Custody Rule as
well as clarified that an adviser who has the power to disburse client funds to a third party under a standing letter of
instruction (“SLOA”) is deemed to have custody. As such, our firm has adopted the following safeguards in
conjunction with our custodian:
• The client provides an instruction to the qualified custodian, in writing, that includes the client’s signature,
the third party’s name, and either the third party’s address or the third party’s account number at a
custodian to which the transfer should be directed.
• The client authorizes the investment adviser, in writing, either on the qualified custodian’s form or
separately, to direct transfers to the third party either on a specified schedule or from time to time.
• The client’s qualified custodian performs appropriate verification of the instruction, such as a signature
review or other method to verify the client’s authorization, and provides a transfer of funds notice to the
client promptly after each transfer.
• The client has the ability to terminate or change the instruction to the client’s qualified custodian.
• The investment adviser has no authority or ability to designate or change the identity of the third party, the
address, or any other information about the third party contained in the client’s instruction.
• The investment adviser maintains records showing that the third party is not a related party of the
investment adviser or located at the same address as the investment adviser.
• The client’s qualified custodian sends the client, in writing, an initial notice confirming the instruction and an
annual notice reconfirming the instruction.
In a limited number of client relationships, certain personnel within Strategic may be appointed to serve as trustee
(or in a similar legal capacity) for the benefit of the client. In these arrangements, the trustee role is assigned to the
individual within Strategic, but the firm supervises and oversees the engagement.
When a Strategic employee is serving as trustee, no direct compensation is paid to the individual for acting in that
role. Strategic is not separately compensated for trustee services. Rather, we are compensated solely under our
standard investment advisory fee arrangement, as outlined in Item 4 of this Brochure.
As trustee, the individual is responsible for administering the trust in accordance with its terms and applicable laws
under the trust’s stated domicile. The duties performed include adhering to traditional fiduciary principles such as
loyalty, good faith, prudence, and impartiality. The trustee is expected to treat beneficiaries fairly, maintain accurate
records, and exercise reasonable discretion regarding the disclosure of trust information to third parties. At all times,
the individual will maintain independent, discretionary oversight of the trust estate, consistent with their fiduciary
obligations.
Custodial Arrangements: Regardless of the custody status, a qualified custodian will always hold the actual
custody of client funds and securities in a separate account for each client under that client’s name. This means that
all assets are held in a secure, regulated environment, under the custodian's name for your benefit. Clients or an
independent representative of the client will direct, in writing, the establishment of all accounts and therefore are
aware of the qualified custodian’s name, address and the manner in which the funds or securities are maintained.
Client Statements from Custodian: Clients will receive account statements directly from the custodian, either on a
monthly or quarterly basis, depending on the custodian's policy or the client's preference. These statements are an
important tool for monitoring your account, including the verification of transactions and current holdings.
Comparison of Statements: We also provide the option for clients to receive performance and/or positions reports
directly from us. If you choose this service, we strongly encourage you to compare the statements you receive from
us with those issued by the qualified custodian. This practice helps ensure accuracy and transparency in the
reporting of your account activity and holdings. When clients have questions about their account statements, they
should contact Strategic or the qualified custodian preparing the statement.
Annual Surprise Audits: Specific to situations where our personnel serve as trustee (or a similar legal capacity) for
clients, we arrange for an independent public accountant to conduct an annual surprise verification examination..
Item 16: Investment Discretion
Discretionary Authority for Account Management: Strategic is granted discretionary authority to manage
securities accounts on behalf of our clients. This authority is established when a client signs a Strategic Investment
Advisory Agreement, explicitly authorizing Strategic to make investment decisions on their behalf. Under this
discretion, Strategic determines the specific securities transactions, including the selection of securities, the
quantities to be transacted, and the timing of purchases or sales.
Client-Imposed Limitations: Clients have the option to impose specific limitations on this discretionary authority.
Such limitations may pertain to the types of securities eligible for transaction within their accounts. We encourage
clients to clearly communicate any desired restrictions to ensure their investment strategy aligns with their individual
preferences and goals. We will thoroughly review each limitation to assess the feasibility of implementing it within
your portfolio's strategic framework. In instances where a specific restriction cannot be honored, we are committed
to working collaboratively with you to explore and suggest viable alternative solutions that respect your objectives
while maintaining the integrity of the investment strategy.
Discretion in Retirement Plan Division: Within Strategic’s retirement plan division, discretionary authority is not
extended to managing individual retirement plan assets or participant accounts directly. However, Strategic retains
the discretionary capability to modify investment fund lineups and to rebalance Asset Allocation Models within the
plan's framework. This authority is conferred through our Investment Management Agreement with new clients and
can be subject to client-imposed limitations, such as restrictions on specific investment options available to plan
participants.
Review of Agreements: We strongly encourage all clients to thoroughly review any agreements they enter into
with Strategic. Understanding these agreements is crucial for ensuring that the scope of discretionary authority and
any potential limitations are clearly defined and aligned with the client’s investment objectives.
Sub-Advisor Engagement: We do not engage or terminate a Sub-Advisor without the client’s written sign-off to
hire or written/verbal notice to terminate. Once a Sub-Advisor is engaged, that Sub-Advisor has discretionary
authority to place trades within its allocated portion of the client’s account according to the client’s objectives and
risk tolerance.
Item 17: Voting Client Securities
Strategic accepts the responsibility to vote proxies on behalf of our clients, provided this authority is explicitly granted
through the custodial account documentation. Acknowledging the significance of proxy voting in promoting
shareholder value, we adhere to established Proxy Voting Guidelines. These guidelines aim to support proposals
fostering robust corporate governance and aligning management's actions with shareholder interests over the long
term.
For the efficient processing of votes and analysis alignment with shareholder interests, we leverage a third-party
vendor. While clients may provide voting instructions for their shares, such directions are considered secondary to
the firm’s established proxy voting guidelines. A client who wishes to direct votes on specific matters is encouraged
to communicate their preferences to their advisor. Although we strive to accommodate such requests, we cannot alter
votes already processed.
Any potential conflicts of interest concerning proxy voting are meticulously evaluated by our investment committee,
so that conflicted parties do not influence voting decisions. Upon request, clients can obtain copies of our proxy voting
records and the Proxy Voting Guidelines.
In instances where Strategic does not possess proxy voting authority, clients will directly receive their proxies or
related solicitations from the custodian. Upon request, we provide opinions on solicitations, prioritizing the client's best
interest. Should a conflict arise, we will transparently communicate this to the client and refrain from providing an
opinion.
If we accept proxy voting authority under the original Advisory Agreement, that authority extends to all client assets,
including sub-advised assets.
Item 18: Financial Information
Strategic does not require or solicit fees of more than $1,200 per client, six months or more in advance. Therefore,
we are not required to include a balance sheet for the most recent fiscal year.
We are not aware of any financial condition that would impair our ability to fulfill our contractual obligations, including
those pertaining to our discretionary management authority over client accounts.
Strategic has not been the subject of a bankruptcy petition.