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Item 1
Cover Page
Part 2A of Form ADV: Firm Brochure
Strategic Wealth Capital, LLC
345 California Street, 6th Floor
San Francisco, CA 94104
https://www.strategicwealthcapital.com
415-780-7022
March 31, 2026
This brochure provides information about the qualifications and business practices of Strategic Wealth
Capital, LLC. If you have any questions about the contents of this brochure, please contact our Chief
Compliance Officer, Alicia Minyen at alicia@swcllc.com or call 415-780-7022. The information in this
brochure has not been approved or verified by the United States Securities and Exchange Commission or
by any state securities authority.
Additional information about Strategic Wealth Capital is also available on the SEC’s website at
www.adviserinfo.sec.gov.
References herein to Strategic Wealth Capital, LLC as a “registered investment adviser” or any reference
to being “registered” does not imply a certain level of skill or training.
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Item 2
Material Changes
Since Strategic Wealth Capital, LLC filed its last Annual Amendment to Form ADV 2A on March 27, 2025,
the following material changes were made to this Brochure:
Item 4: Disclosures were updated concerning advisory services provided by sub-advisory relationships
with third-party money managers and the potential management of non-discretionary accounts.
Item 5: Disclosures were updated concerning fees and compensation.
Item 12: Disclosures were updated concerning gains realized from trade errors.
Item 14: Disclosures regarding platform fees were moved to Item 5A.
Item 15: Disclosures were added regarding standing letters of authorization.
To obtain the most recent Brochure, please contact us at 415-780-7022 to request a copy.
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Item 3
Table of Contents
Item 1 Cover Page .......................................................................................................................... 1
Contents
Item 2 Material Changes ............................................................................................................... 2
Item 3 Table of Contents ............................................................................................................... 3
Item 4 Advisory Business ............................................................................................................... 4
Item 5 Fees and Compensation ..................................................................................................... 7
Item 6 Performance-Based Fees and Side-By-Side Management ................................................. 9
Item 7 Types of Clients .................................................................................................................. 9
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss ............................................ 9
Item 9 Disciplinary Information ................................................................................................... 11
Item 10 Other Financial Industry Activities and Affiliations ...................................................... 11
Item 11
Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
12
Item 12
Brokerage Practices ...................................................................................................... 12
Review of Accounts ...................................................................................................... 15
Item 13
Item 14 Other Compensation ................................................................................................... 15
Item 15
Custody ......................................................................................................................... 15
Item 16
Investment Discretion .................................................................................................. 16
Item 17
Voting Client Securities ................................................................................................ 16
Item 18
Financial Information ................................................................................................... 17
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Item 4
Advisory Business
4A. Strategic Wealth Capital, LLC
Strategic Wealth Capital, LLC (“SWC,” “we,” “firm,” or the “Adviser”) is a California limited liability company
formed on August 15, 2019. The Adviser is an investment adviser registered with the Securities and
Exchange Commission (“SEC”) under the Investment Advisers Act of 1940 (the “Advisers Act”). The
principal owner of SWC is Adrianne Yamaki, CFP®
4B. Types of Advisory Services Offered
Comprehensive Financial Planning
As part of our advisory services, we offer comprehensive financial planning designed to evaluate and
address a Client’s overall financial situation. The plan is a personalized analysis that integrates multiple
aspects of a Client’s financial life and provides recommendations intended to help the Client pursue his or
her stated financial goals.
The financial planning process typically begins with an initial consultation during which we gather detailed
information regarding the Client’s financial circumstances, objectives, time horizon, and risk tolerance.
This may include, but is not limited to, information related to income, expenses, assets, liabilities, tax
status, insurance coverage, retirement goals, estate planning considerations, and other relevant factors.
Based on the information provided, we prepare a written presentation that may include analyses and
recommendations in one or more of the following areas:
Investment planning and asset allocation
•
• Retirement planning and projections
• Tax planning strategies (in coordination with the Client’s tax professionals)
• Risk management and insurance review
• Estate and legacy planning considerations (in coordination with the Client’s legal professionals)
• Education funding planning
• Debt management and budgeting
The recommendations provided are based on the Client’s financial information and circumstances at the
time the plan is prepared. Clients are responsible for implementing the recommendations, unless they
professionally engage us in an ongoing advisory relationship. Clients are encouraged to promptly notify us
of any material changes to their financial situation so that we can determine whether updates to the plan
may be appropriate. Comprehensive financial planning services may be provided as a one-time
engagement or as part of an ongoing advisory relationship, depending on the scope of services agreed
upon with the Client.
Investment Management
The Adviser provides investment management services primarily through wrap fee programs on a
discretionary basis. We may also offer non-discretionary investment management services for non-wrap
accounts. Investment management services offered by the Adviser are specifically tailored to meet the
needs of each Client. Prior to delivering investment advisory services, the Adviser will ascertain each
Client’s specific investment objective. The Adviser recommends portfolio allocations in a manner
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consistent with the Client’s designated investment objective. The Adviser allocates Client assets in
portfolios and/or models managed by one or more sub-advisers who may also engage other sub-managers
to invest and trade Client portfolios in models and/or portfolios (collectively, Third-Party Money
Managers). The Adviser may also allocate Client assets across a recommended selection of ETFs and
mutual funds in addition to allocating Client assets in models managed by Third-Party Money Managers
(“TPMM”). The Client may, at any time, impose reasonable restrictions on the Adviser’s services, but
restrictions must be delivered to the Adviser in writing and must be signed by the Client.
Managed Discretionary Assets
If you engage our firm on a discretionary basis, we require you to grant us discretionary authority to
manage the discretionary account(s). Discretionary authorization will allow our Investment Adviser
Representatives (“IAR’s”) to weigh Client objectives with current market conditions and act on a Client’s
account without further authorization.
Managed Non-Discretionary Assets
In addition to providing investment management of Client assets on a discretionary basis, the Adviser, for
a fee, may provide certain limited services to Clients with respect to “Managed Non-Discretionary
Assets.” These services, if requested, could consist of the following:
• The Adviser is available to consult with the regarding Managed Non-Discretionary Assets.
However, the Client is solely responsible for all decisions and consequences on the Client’s
Managed Non-discretionary Assets, including decisions on whether to retain or sell all or a
portion of the Managed Non-Discretionary Assets. This responsibility remains solely with the
Client regardless of whether any security is reflected in account reports prepared by the
Adviser.
• The Adviser can process any trades on the Managed Non-Discretionary Assets upon Client
request.
Limitations for Non-Discretionary Assets
Clients that engage the Adviser on a non-discretionary investment advisory basis must be willing to accept
that the Adviser cannot affect account transactions without obtaining prior consent from the Client. Thus,
in the event of a market correction during which the Client is unavailable, SWC will be unable to affect
account transactions (as it would for its discretionary accounts).
Third-Party Money Mangers
The Adviser may recommend a Third-Party Money Manager (“TPMM”) to deliver an investment model
(“strategy”) or manage a separate account for the Client. The Adviser utilizes multiple factors in selecting
a TPMM to recommend to a Client, including but not limited to performance, investment objectives, and
fees. These factors are considered in relation to the Client’s specific investment objective to help
determine the suitability of the TPMM. When a TPMM is engaged, we do not directly manage that portion
of the Client’s portfolio assets and are not involved in selecting the securities to be bought and sold, or the
timing of same. The day-to-day portfolio management decisions are provided by the TPMM, and the
TPMM executes trades for Client accounts.
In the event that the use of multiple TPMMs is recommended to a Client, each TPMM has differing
minimum account requirements as well as a variety of fee ranges. If a Client uses a TPMM in a separate
account, we periodically review the Client’s financial situation, objectives, and restrictions; and
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communicate relevant information to the TPMM and assist the Client in understanding and evaluating the
services provided by the TPMM. Some TPPMs maintain their own separate execution, clearing, and
custodial relationships.
Additional Services
The Adviser may furnish advice on matters not involving securities, such as:
Insurance Review
• Retirement Income Planning
•
• Estate & Charitable Gift Planning
• Business Succession
• Personal Financial Planning
• Education Planning
• Cash Flow & Budgeting
• Employee Benefits & 401(k) Guidance
• Tax Planning
4C. Tailored Relationships
At the Adviser, advisory services are tailored to the specific needs of each Client. Prior to providing
advisory services, the Adviser will ascertain each Client’s investment goals and objectives. The Adviser
then makes recommendations consistent with the designated objective. The Client may, at any time,
impose reasonable restrictions on the Adviser’s services, but restrictions must be delivered to the Adviser
in writing and must be signed by the Client.
In performing services for the Client, the Adviser is not required to verify any information it received from
the Client or from the Client’s other professionals and the Adviser is expressly authorized by the Client to
rely on this information. Each Client is advised that it remains the Client’s responsibility to promptly notify
the Adviser if there is ever any change in the Client’s financial situation or investment objectives for the
purpose of reviewing, evaluating or revising the Adviser’s previous recommendations or services to the
Client.
4D. Participation in Wrap Fee Programs
The Adviser primarily offers services through wrap fee programs where it acts as sponsor. Under a wrap fee
program, Clients pay a single, specified fee to SWC calculated on the amount of assets under management
for investment management services and trade execution, with certain exceptions. The Adviser will charge
Clients one flat advisory fee, and pay transaction-based fees for trades executed, including certain fees
charged by the TPMM, using the fee collected from the Client. Generally, we consider wrap fee programs
through which investment advisory services and execution of your transactions are provided for specified
fees that are not based directly upon transactions in your account. The Adviser and our investment team
generally do not manage wrap fee accounts differently from other programs, although most Clients
participate in the wrap fee program.
The Adviser’s wrap fee program(s) includes services where we will recommend and direct a Client’s portfolio
be managed by a TPMM, including but not limited to Atria Investments, Inc. (“Atria”), also doing business as
Adhesion Wealth Advisor Solutions, Inc. (“Adhesion”). Adhesion provides access to model portfolios. Model
portfolios may be designed by a TPMM where the portfolio is allocated across a list of securities to hold and
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the relative weight of each or can be a weighted combination of multiple models. Adhesion also offers an
“Investible Index Series,” which is a model designed to provide SWC model options that behave in a manner
similar to a broad-market index, while allowing for customization and individual security ownership. The
Investible Index Series represents Adhesions direct indexing capabilities. The TPMMs such as Adhesion rely
on information provided by SWC and the Client’s custodian.
4E. Client Assets
The Adviser manages $238,395,849 of Client assets on a discretionary basis. SWC’s assets under
management (AUM) are calculated as of December 31, 2025.
Item 5
Fees and Compensation
The information below provides an overview of the fees and compensation we generally receive for the
services we provide. Please refer to your agreement with SWC for information about the specific fees to
be imposed with respect to your account and the other terms and conditions that will govern your
relationship with SWC. Fees may vary due to factors that may include, but are not limited to, the
circumstances of the Client, size and scope of overall Client relationship, Client service needs and
restrictions, or different servicing components.
5A. Strategic Wealth Capital Compensation
Financial Planning Fees
SWC may offer fixed fee arrangements to a Client for financial planning services. Fixed fees are computed
based upon a good faith estimate of the hours required to perform services. SWC attempts to maintain
parity with fixed charges while allowing some flexibility in estimation, considering case complexity and
Client-specific circumstances. Financial planning fees are determined at the time of the engagement.
Factors considered in determining the fees charged include the type of financial planning services provided.
The financial planning fee shall be mutually agreed upon in advance in the Financial Planning Agreement
executed by and between the Client and SWC. The financial planning fees charged under the Financial
Planning Agreement may be higher than fees charged by other investment advisers for the same services. Fees
are payable immediately upon receipt of an invoice for the services, or completion of the agree-on scope of
services, whichever occurs first. Any such fee shall be separate from the asset-based investment
management fee.
Investment Management Fees
The Adviser bases its annual investment management fee upon a percentage of assets under
management. The Adviser charges, monthly in advance, an annual fee of up to 2.00% of assets under
management. A non-wrap annual investment management fee may be the same, more, or less than a
wrap program fee. Fees may vary due to factors that may include, but are not limited to, the
circumstances of the Client, size and scope of the overall Client relationship, Client investment guidelines,
additional or differing levels of servicing, or as may be otherwise agreed with specific Clients.
TPMM Fees
Client accounts are generally managed via TPMM platforms. SWC has entered into sub-advisory service
agreements directly with TPMMs where such agreements set forth the types of services TPMMs can provide
to SWC and its Clients. Such TPMM agreements disclose the fees they charge SWC for portfolio
management, i.e., investment model strategies utilized in Client accounts. The TPMM agreements with
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SWC may also disclose the fees charged for other account services. SWC pays TPMMs directly for their fees,
which vary depending upon the TPMM and the service provided to Client portfolios.
TPMM related fees include “platform fees,” which are paid by SWC. SWC pays platform fees to TPMMs
such as Adhesion and to the Clients’ account custodian, Charles Schwab & Co. (“Schwab”) to obtain access
to TPMMs and their investment models. Platform fees charged by TPMM and Schwab are paid by SWC, and
such fees are based on the amount of Client assets on the platform.
5B. Deducting Fees From Client Accounts
Adviser’s Fees
SWC generally requires Clients to authorize the direct debit of advisory service fees from their accounts.
However, certain exceptions may be granted, subject to SWC’s written consent, to permit Clients to be
billed directly for advisory service fees. The Client may withdraw this authorization for direct debit of the
advisory service fee at any time by notifying SWC or the custodian in writing. If the cash portion of an
account is insufficient to pay the advisory service fee, SWC may direct the custodian to liquidate assets
selected by SWC to pay such fees.
Third-Party Money Manager Fees
Fees charged by TPMMs outside of a wrap program may be similar to, more, or less than fees assessed by
SWC. Clients not in a wrap program will pay any TPMM engaged fees, which are separate from and in
addition to the Adviser’s fees. TPMM fees may be deducted directly from Client accounts or billed separately.
Clients referred to a TPMM for the management of a separate account are directed to the TPMM’s
disclosure documents, such as the TPMM’s Form ADV Part 2A.
5C. Other Types of Fees
Certain “fees” not included in the investment management fee are paid for separately by the Client, for
example, Clients will pay charges imposed directly by a mutual fund, index fund, or exchange traded fund
which shall be disclosed in the fund’s prospectus (i.e., fund management fees, distribution fees, and other
fund expenses), mark-ups and mark-downs, spreads paid to market makers, or fees for trades executed
away from the custodian.
Additionally, Clients may incur certain charges imposed by custodians, brokers, and other third parties
such as deferred sales charges, odd-lot differentials, ADR Fees, transfer taxes, wire transfer and electronic
fund fees, and other fees and taxes on brokerage accounts and securities transactions. Also, Clients will
pay the following separately incurred expenses: charges imposed directly by an investment model. Clients
may be responsible for paying fees charged by TPMMs and platform providers such as Schwab and
Adhesion, which have been engaged to manage Client accounts as described more fully in SWC’s
investment management agreement. Such charges, fees, and commissions are exclusive of, and in
addition to, our fee.
As disclosed in SWC’s Wrap Fee Brochure, wrap fee program Clients may also pay fees not included in the
wrap fee. Clients in a wrap program may incur certain charges by custodians, brokers, and other third
parties such as custodian fees, deferred sales charges, odd-lot differentials, and ADR Fees. Also, Clients
will pay the following separately incurred expenses: charges imposed directly by an investment model, a
mutual fund, index fund, or exchange traded fund (“ETF”), which expenses and charges are generally
disclosed in the fund’s prospectus (i.e., fund management fees, distribution fees, and other fund
expenses), mark-ups and mark-downs, spreads paid to market makers, and fees for trades executed away
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from the custodian.. Clients may be responsible for paying certain fees charged by sub-advisers, platform
managers, which may have been engaged to manage their account as described in the Client’s investment
management agreements. Please refer to the investment management agreement to understand fees
that are not or may not be included in the wrap fee.
Consequently, wrap fee accounts paying fees not included in the bundled wrap fee such as for trades
executed away from the custodian, may collectively be paying higher fees.
5D. Clients Billed in Advance
The investment management fee is paid in advance and is due and payable on the first day of each calendar
month, as specified in the Client’s investment management agreement. The advisory service fee for the first
calendar month in which an account is opened will be due and payable in the month immediately following
account funding. For the calendar month in which an investment management agreement is terminated,
any paid but unearned fees will be promptly refunded to the Client based on the number of days that the
account was managed, and any fees due to us from the Client will be invoiced or deducted from the Client's
account prior to termination.
Item 6
Performance-Based Fees and Side-By-Side Management
SWC does not advise any client accounts that are subject to performance-based fee arrangements.
Item 7
Types of Clients
The Adviser predominantly offers its services to high net worth individuals and families, business owners
and executives.
The Adviser may waive its minimum asset of ($5,000,000), requirement based upon factors such as
anticipated future earning capacity, anticipated future additional assets, account composition and
complexity. Other exceptions may apply to employees of the Adviser and their relatives, or relatives of
existing Clients.
Item 8
Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis and Investment Strategies
SWC employs various methods of analysis in developing investment strategies for Client portfolios.
Research tools and sources of information that the Adviser may use include mutual fund and stock
information provided by unaffiliated third parties (e.g., Morningstar, etc.)
Please Note: Several types of investments involve varying degrees of risk, and it should not be assumed
that future performance of any specific investment or investment strategy recommended or undertaken
by the Adviser will be profitable or equal any specific performance level. Investing in securities involves
risk of loss that Clients should be prepared to bear.
Risk of Loss
Risk is inherent in any investment in securities, and the Adviser does not guarantee any level of return on a
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Client’s investments. There is no assurance that a Client’s investment objectives will be achieved. A Client
may be subject to certain risks, including, but not limited to, the risks described below. The risks discussed
below vary by investment style or strategy and may or may not apply to a Client. A Client should also
review the prospectuses or other disclosure documents for the securities purchased for the Client’s
account, as they will contain essential information about the risks associated with investing in such
securities.
Investment strategies recommended by the Adviser may be subject to some or all of the following risks:
•
Interest-rate Risk: Fluctuations in interest rates may cause investment prices to decline. For
example, when interest rates rise, yields on existing bonds become less attractive, which may
cause market values to decline.
•
• Market Risk: The price of a security, bond, ETF, or mutual fund may drop in reaction to tangible
and intangible events and conditions. This type of risk is caused by external factors independent
of a security’s particular underlying circumstances. For example, political, economic, and social
conditions may trigger market events.
Inflation Risk: When any type of inflation is present, a dollar today will not buy as much as a dollar
next year, because purchasing power is eroded.
• Currency Risk: Overseas investments are subject to fluctuations in the value of the dollar against
the currency of the investment’s originating country. This is also referred to as exchange rate risk.
• Reinvestment Risk: This is the risk that future proceeds from investments may have to be
reinvested at a potentially lower rate of return (i.e., interest rate). This primarily relates to fixed
income securities.
•
• Business Risk: These risks are associated with a particular industry or a particular company within
an industry. For example, oil-drilling companies depend on finding oil and then refining it, a
lengthy process, before they can generate a profit. They may carry a higher risk of profitability
than an electric company, which generates its income from a steady stream of customers who
buy electricity no matter what the economic environment is like.
Liquidity Risk: Liquidity is the ability to readily convert an investment into cash. Generally, assets
are more liquid if many investors are interested in buying or selling a standardized product. For
example, Treasury Bills are highly liquid, while real estate properties are not.
• Financial Risk: Excessive borrowing to finance a business’ operations increases the risk of
profitability, because the company must meet the terms of its obligations in good times and bad
times. During periods of financial stress, the inability to meet loan obligations may result in
bankruptcy and/or a declining market value.
• Risks of Investments in ETFs, Mutual Funds, and Other Investment Pools: SWC may invest Client
portfolios in ETFs, mutual funds, and other investment pools (“Funds”). Investments in Funds are
generally less risky than investing in individual securities because of their diversified portfolios;
however, these investments are still subject to risks associated with the markets in which they
invest. In addition, Funds’ success will be related to the skills of their particular managers and
their performance in managing their Funds. Registered Funds are also subject to risks due to
regulatory restrictions applicable to registered investment companies under the Investment
Company Act of 1940, as amended.
• Fixed Income Risks: SWC may invest portions of Client assets directly into fixed income
instruments, such as bonds and notes, or may invest in Funds that invest in bonds and notes.
While investing in fixed income instruments, either directly or through Funds, is generally less
volatile than investing in stock (equity) markets, fixed income investments nevertheless are
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subject to risks. These risks include, without limitation, interest rate risks (risks that changes in
interest rates will devalue the investments), credit risks (risks of default by borrowers), or
maturity risk (risks that bonds or notes will change value from the time of issuance to maturity).
SWC may invest portions of Client assets into securities that are rated below investment grade
(commonly known as “high yield” or “junk bonds”). Securities which are in the lower-grade
categories generally offer a higher current yield than is offered by higher-grade securities of
similar maturities, but they also generally involve greater risks, such as greater credit risk,
greater market risk and volatility, and greater liquidity concerns. These investments are
generally considered to be speculative based on the issuer’s capacity or incapacity to pay
interest and repay principal.
• Financial Planning Risks: Financial planning is inherently speculative, and SWC makes no
guarantee regarding the success or feasibility of any financial plan. The information forming the
basis of any financial plan will be derived from sources that SWC believes are reliable, including
information provided by the Client, and the accuracy of such information is not guaranteed or
independently verified by the Advisor. Certain financial planning services may include
educational information regarding the effect of taxes or recommendations with respect to
insurance coverage types and amounts. Clients should understand that this tax and insurance
information is general in nature. Nothing recommended or outlined by SWC should be used by a
Client as a substitute for competent legal, accounting, or tax counsel provided by the Client’s
personal attorney, accountant, and/or tax advisor. Additionally, SWC strongly recommends that
each Client review each area of potential and/or actual insurance coverage need with the
Client’s insurance agent to ensure that adequate coverage exists.
• Cybersecurity Risk: As technology becomes more integrated into SWC operations, SWC will face
greater operational risks through breaches in cybersecurity. A breach in cybersecurity refers to
both intentional and unintentional events that may cause SWC to lose proprietary information,
suffer data corruption, or lose operational capacity. This in turn could cause SWC to incur
regulatory penalties, reputational damage, additional compliance costs associated with corrective
measures, and/or financial loss. Cybersecurity threats may result from unauthorized access to
SWC’s digital information systems (e.g., through “hacking” or malicious software coding) but may
also result from outside attacks such as denial-of-service attacks (i.e., efforts to make network
services unavailable to intended users). In addition, because SWC works closely with third-party
service providers (e.g., administrators, transfer agents, and custodians), cybersecurity breaches
at such third-party service providers may subject SWC to many of the same risks associated with
direct cybersecurity breaches. The same is true for cybersecurity breaches at any of the issuers in
which SWC may invest. While SWC and their third-party service providers have established
information technology and data security programs and have in place business continuity plans
and other systems designed to prevent losses and mitigate cybersecurity risk, there are inherent
limitations in such plans and systems, including the possibility that certain risks have not been
identified or that cyber-attacks may be highly sophisticated.
Item 9
Disciplinary Information
Investment Advisors are required to disclose legal or disciplinary events that are material to a Client’s or
prospective Client’s evaluation of the Advisor’s business or the integrity of the Adviser’s management. SWC
has no such disclosures to provide.
Item 10
Other Financial Industry Activities and Affiliations
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The Adviser is not registered as a securities broker-dealer, futures commission merchant, commodity pool
operator or commodity trading advisor.
Item 11
Code of Ethics, Participation or Interest in Client Transactions and Personal
Trading
Code of Ethics
We have adopted a Code of Ethics pursuant to Advisers Act Rule 204A-1. A basic tenet of our Code of
Ethics is that the interests of Clients are always placed first. The Code of Ethics includes standards of
business conduct requiring Access Persons to comply with the federal securities laws and the fiduciary
duties an investment adviser owes to its Clients. The Code of Ethics also requires that all Access Persons
comply with ethical restraints relating to Clients and their accounts, including restrictions on gifts and
provisions intended to prevent violations of laws prohibiting insider trading.
The goal of our Code of Ethics is to ensure that personal investing activities by our employees are consistent
with our fiduciary duty to its Clients. The Code of Ethics includes standards of business conduct requiring
Access Persons to comply with the federal securities laws and the fiduciary duties an investment adviser
owes to its Clients. The Code applies to all Access persons that are considered to be supervised by SWC.
Personnel are considered to be Access Persons under the Code including the following:
• Directors, officers, and partners of the Firm (or other persons occupying a similar status
or performing similar functions).
• Employees of the Firm;
• Any other person who provides advice on behalf of the Firm and is subject to the Firm’s
supervision and control.
Our Code of Ethics is available to you upon request. You may obtain a copy of our Code of Ethics by
contacting our Chief Compliance Officer, Alicia Minyen, alicia@swcllc.com.
Personal Trading
To address the potential for conflict of interests, the Adviser has adopted a Code that applies to its
representatives who have access to non-public information relating to advisory Client accounts (“Access
Persons”). The Code prohibits Access Persons from using knowledge about advisory Client account
transactions to profit personally, directly, or indirectly, by trading in his/her personal accounts. To help
monitor any conflict of interest, all Access Persons are required to submit quarterly personal securities
transactions and annual holdings reports for review by the Chief Compliance Officer or delegated
compliance personnel.
Item 12
Brokerage Practices
Broker-Dealer Selection
Your assets must be maintained in an account at a “qualified custodian,” generally a broker-dealer or
bank. SWC custodies Client assets through Charles Schwab & Co., Inc. (Schwab), a registered broker-
dealer, member SIPC. SWC is independently owned and operated and not affiliated with Schwab.
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We seek to recommend a custodian/broker who will hold your assets and execute transactions on terms
that are advantageous when compared with other available providers and their services. We consider a
wide range of factors, including:
• Combination of transaction execution services along with asset custody services
(generally without a separate fee for custody)
• Capability to execute, clear, and settle trades (buy and sell securities for your account)
• Capabilities to facilitate transfers and payments to and from accounts (wire transfers,
check requests, bill payment, etc.)
• Breadth of investment products made available (stocks, bonds, mutual funds, exchange
traded funds (ETFs), etc.)
• Reputation, financial strength, and stability
• Their prior service to us and our other Clients
SWC does not maintain custody of Client assets, although we may be deemed to have custody of assets if
you provide us authority to pay management fees directly from Client accounts or to facilitate withdrawals
at the request of Clients (see Item 15 – Custody, below).
Research and Other Soft Dollar Benefits
The Adviser does not receive research in addition to execution services from a broker-dealer in connection
with its Clients’ securities transactions. These research benefits are commonly referred to as “soft dollar
benefits.” The Adviser may from time to time receive generic market commentaries or market research
from broker-dealer firms. However, the receipt of those materials is not tied to the execution of Client
transactions.
The Adviser seeks to select broker-dealers based upon the broker’s or dealer’s ability to provide best
execution, and the Adviser will not cause Clients to pay commissions (or markups or markdowns) higher
than those charged by other broker-dealers for the purpose of obtaining soft dollar benefits.
Your Brokerage and Custody Costs
We recommend the brokerage and custodial services with the Schwab Advisor Services division of Charles
Schwab & Co., Inc. (“Schwab”), a registered broker-dealer, member SIPC, to maintain custody of Clients’
assets and to affect trades for their accounts. The final decision to custody assets with Schwab is at the
discretion of our Clients, including those accounts under ERISA or IRA rules and regulations, in which case
the Client is acting as either the plan sponsor or IRA accountholder. We are independently owned and
operated and not affiliated with Schwab. Schwab provides us with access to its institutional trading and
custody services, which are typically not available to Schwab retail investors. These services generally are
available to independent investment advisors on an unsolicited basis, at no charge to advisors. Schwab’s
services include brokerage services that are related to the execution of securities transactions, custody,
research, including that in the form of advice, analyses and reports, and access to mutual funds and other
investments that are otherwise generally available only to institutional investors or would require a
significantly higher minimum initial investment.
SWC and/or our supervised persons receive benefits. Schwab also makes available to SWC other products
and services that benefit us but may not benefit our Clients’ accounts. These benefits may include national,
regional or SWC specific educational events organized and/or sponsored by Schwab Advisor Services. Other
potential benefits may include occasional business entertainment of personnel of SWC by Schwab Advisor
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Services personnel, including meals, invitations to sporting events, including golf tournaments, and other
forms of entertainment, some of which may accompany educational opportunities.
Other products and services assist us in managing and administering Clients’ accounts. These include
software and other technology (and related technological training) that provide access to Client account
data (such as trade confirmations and account statements), facilitate trade execution (and allocation of
aggregated trade orders for multiple Client accounts), provide research, pricing information and other
market data, facilitate payment of SWC’s fees from its Clients’ accounts, and assist with back-office training
and support functions, recordkeeping, and Client reporting. Many of these services generally may be used
to service all or some substantial number of SWC’s accounts, including accounts not maintained at Schwab
Advisor Services.
While, as a fiduciary, we endeavor to act in our Clients’ best interests, our recommendation that Clients
maintain their assets in accounts at Schwab may be based in part on the benefit to SWC of the availability
of some of the foregoing products and services and other arrangements and not solely on the nature, cost
or quality of custody and brokerage services provided by Schwab, which creates a potential conflict of
interest.
Brokerage for Client Referrals
We do not receive Client referrals from broker-dealers in exchange for cash or other compensation, such
as brokerage services or research.
Directed Brokerage
The Adviser will comply with any guidelines and/or limitations reasonably requested by a Client relating to
brokerage for the Client’s account that are contained in the Client’s investment management agreement.
When possible, the Adviser will also observe any non-binding statement of Client preferences with respect
to brokerage direction.
If a Client directs the Adviser to use a particular broker-dealer for execution of the Client’s trade orders (a
“directed brokerage arrangement”), and the Adviser agrees to the arrangement, a Client should
understand that the Adviser may be unable to achieve best execution for the Client’s transactions. Any
costs related to the directed brokerage arrangement are not included in the Adviser’s fee, and the Client
is solely responsible for monitoring, evaluating and reviewing the arrangement with the directed broker-
dealer and paying any commissions or markups or markdowns or other costs imposed by the directed
broker-dealer. Additionally, the Adviser generally will not aggregate the Client’s directed brokerage trade
orders with orders for other Clients of the Adviser or include such orders in its trade rotation process.
If the Adviser aggregates a Client’s directed brokerage trade orders with trade orders for other Clients of
the Adviser, the Adviser may employ the use of “step-outs” to satisfy the Client’s directed brokerage
arrangement. A “step-out” occurs when an executing broker executes the trade and then “steps out” the
trade to a clearing broker (which would be the directed broker-dealer in a directed brokerage
arrangement) that confirms and settles the trade. In such a case, a Client will bear the costs of any
commissions, markups or markdowns imposed by the executing broker-dealer in addition to the costs of
any commissions, markups or markdowns imposed by the directed broker-dealer.
If a Client directs the Adviser to use a particular broker-dealer, and if the particular broker-dealer referred
the Client to the Adviser or if the particular broker-deal refers other Clients to the Adviser in the future,
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the Adviser may benefit from the Client’s directed brokerage arrangement. Because of these potential
benefits, the Adviser may have an economic interest in having the Client continue the directed brokerage
arrangement. The benefits that the Adviser receives may conflict with the Client’s interest in having the
Adviser recommend that the Client utilize another broker-dealer to execute some or all transactions for
the Client’s account.
Before directing the Adviser to use a particular broker-dealer, a Client should carefully consider the
possible costs or disadvantages of directed brokerage arrangements.
Trade Errors
SWC nor its IARs will share in any gains resulting from the trade error. Should the trade error result in a
loss, SWC will charge back the losses to the Adviser.
Item 13
Review of Accounts
Periodic Reviews & Frequency
We conduct an internal review of accounts on at least an annual basis. This monitoring is conducted by a
principal of SWC or an IAR. The nature of our internal reviews is to monitor whether Clients’ accounts are
in line with their investment objectives, appropriately positioned based on market conditions, and
investment policies, if applicable. We generally do not provide written reports to Clients. At least
quarterly, account statements are furnished by the custodian to each Client. We urge Clients to carefully
review the custodian statement provided for their Client.
We may review Client accounts more frequently than described above. Among the factors that may
trigger an off-cycle review include major market or economic events, the Client’s life events, or requests by
the Client.
Item 14
Other Compensation
Charles Schwab & Co., Inc.
We recommend that Clients establish brokerage accounts with the Schwab Advisor Services division of
Charles Schwab & Co., Inc. (“Schwab”), a registered broker-dealer, member SIPC, to maintain custody of
Clients’ assets and to effect trades for their accounts. The final decision to custody assets with Schwab is at
the discretion of our Clients, including those accounts under ERISA or IRA rules and regulations, in which
case the Client is acting as either the plan sponsor or IRA accountholder. We are independently owned and
operated and not affiliated with Schwab.
Schwab provides us with access to its institutional trading and custody services, which are typically not
available to Schwab retail investors. These services generally are available to independent investment
advisers on an unsolicited basis, at no charge to advisers. Schwab’s services include brokerage services
that are related to the execution of securities transactions, custody, research, including that in the form of
advice, analyses and reports, and access to mutual funds and other investments that are otherwise
generally available only to institutional investors or would require a significantly higher minimum initial
investment.
While, as a fiduciary, we endeavor to act in our Clients’ best interests, our recommendation that Clients
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maintain their assets in accounts at Schwab may be based in part on the benefit to SWC of the availability of
some of the foregoing products and services and other arrangements and not solely on the nature, cost or
quality of custody and brokerage services provided by Schwab, which creates a potential conflict of interest.
Item 15
Custody
SWC directly debts advisory fees from Client accounts and therefore is deemed to have custody of Client
funds and securities. SWC has written authorization from Clients deduct advisory fees from Client
accounts held at a qualified custodian, and SWC sends the custodian an invoice to the qualified custodian
the amount of the fee to be debited from the Client account. Furthermore, Clients receive third party
statements directly from the custodian.
Certain SWC Clients have entered into standing letters of authorization with their custodian that allow
SWC to transfer funds from Client accounts to third parties. As a result, SWC is deemed to have custody
of these Client securities. SWC relies on the Investment Adviser Association no-action letter dated
February 21, 2017, for relief from the requirement to obtain a surprise examination with respect to these
assets.
A qualified custodian will hold all Client assets. Clients have access to their portfolio holdings and activity
through their custodian’s platform, which generally permits Clients to log into their custodial account via
secure login and password. In addition, qualified custodians will send, or make available, on a quarterly
basis or more frequently, account statements directly to each Client. We urge Clients to carefully review
these account statements from their qualified custodians and compare the information therein with any
financial statements or information received or made available to Clients through SWC or any other
outside vendor. Clients should contact SWC and/or their custodian if there are any discrepancies
regarding the reports/statements. Qualified custodians will also provide Clients with confirmations of
trading activity and tax forms.
Item 16
Investment Discretion
Clients have the option of providing our firm with investment discretion on their behalf, pursuant to an
executed investment advisory Client agreement. By granting investment discretion, we are authorized to
execute securities transactions including the selection and amount of securities to be purchased or sold for
your account(s) without obtaining your consent or approval prior to each transaction. Limitations may be
imposed by the Client in the form of specific constraints on any of these areas of discretion with our firm's
written acknowledgment.
If a Client enters into non-discretionary arrangements with SWC, we will obtain your approval prior to the
execution of any transactions for your account(s). Clients have an unrestricted right to decline to implement
any advice provided by our firm on a non-discretionary basis.
Item 17
Voting Client Securities
We do not and will not accept the proxy authority to vote Client securities. Clients will receive proxies or
other solicitations directly from their custodian or a transfer agent. In the event that proxies are sent to
our firm, we will forward them on to you and ask the party who sent them to mail them directly to you in
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the future. Clients may call, write, or email us to discuss questions they may have about particular proxy
votes or other solicitations.
Item 18
Financial Information
SWC does not require the prepayment of more than $1,200 in fees and for more than six months in advance,
does not take custody of Client funds or securities and does not have a financial condition that is likely to
impair our ability to meet our commitments to our Clients.
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