View Document Text
ITEM 1: COVER PAGE
Part 2A of Form ADV: Firm Brochure
Stratos Wealth Partners, Ltd.
3750 Park East Drive, Suite 200
Beachwood, OH 44122
440-519-2500
Fax 855-863-4623
www.stratoswealthpartners.com
June 26, 2025
This brochure provides information about the qualifications and business practices of Stratos Wealth
Partners, Ltd. (“SWP”). If you have any questions about the contents of this brochure, please contact
your Stratos representative or Stratos Wealth Partners, Ltd. at (440) 519-2500. The information in
this brochure has not been approved or verified by the United States Securities and Exchange
Commission (“SEC”) or by any state securities authority.
Additional information about Stratos Wealth Partners, Ltd. is available on the SEC’s website at
www.adviserinfo.sec.gov.
Stratos Wealth Partners, Ltd. is registered with the U.S. Securities and Exchange Commission. Note,
however, that such registration does not imply a certain level of skill or training. The oral and written
communications we provide to you (including this brochure) are information you use to evaluate us (and
other advisers), and thus are a factor in your decision to hire us or to continue to maintain a mutually
beneficial relationship.
1 | P a g e
ITEM 2: MATERIAL CHANGES
The Material Changes section of this brochure will be updated annually or when material changes occur
since the previous release of the disclosure brochure.
Clients wishing to receive a complete copy of this brochure may download it from the SEC website as
indicated on page 1 of this brochure or contact our Chief Compliance Officer at 440-519-2500.
This section describes the material changes to SWP’s brochure since its last filing.
SWP had the following material change to its business since its last ADV amendment in March 2025:
• SWP participates in the Fidelity Wealth Advisor Solutions® Program, through which SWP receives
referrals from Strategic Advisers LLC, a registered investment adviser and Fidelity Investments
company. For more information, please see Item 14: Client Referrals and Other Compensation.
2 | P a g e
ITEM 3: TABLE OF CONTENTS
ITEM 1: Cover Page ............................................................................................................................................. 1
ITEM 2: Material Changes .................................................................................................................................... 2
ITEM 3: Table of Contents ................................................................................................................................... 3
ITEM 4: Advisory Business ................................................................................................................................. 4
ITEM 5: Fees and Compensation ....................................................................................................................... 17
ITEM 6: Performance Based Fees and Side-by-Side Management .................................................................... 23
ITEM 7: Types of Clients ................................................................................................................................... 23
ITEM 8: Methods of Analysis, Investment Strategies and Risk of Loss ............................................................ 24
ITEM 9: Disciplinary Information ...................................................................................................................... 28
ITEM 10: Other Financial Industry Activities and Affiliations .......................................................................... 28
ITEM 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ..................... 32
ITEM 12: Brokerage Practices ............................................................................................................................ 33
ITEM 13: Review of Accounts ........................................................................................................................... 38
ITEM 14: Client Referrals and Other Compensation .......................................................................................... 39
ITEM 15: Custody............................................................................................................................................... 41
ITEM 16: Investment Discretion......................................................................................................................... 43
ITEM 17: Voting Client Securities ..................................................................................................................... 43
ITEM 18: Financial Information ......................................................................................................................... 44
3 | P a g e
ITEM 4: ADVISORY BUSINESS
Introduction
Stratos Wealth Partners, Ltd. (“SWP”) is an SEC registered investment adviser wholly owned within the
Stratos Wealth Holdings, LLC family of companies and has been a registered investment adviser since
2010. Stratos Wealth Holdings, LLC is a holding company which owns, among other companies, three
other registered investment advisers and a limited purpose broker-dealer, member FINRA/SIPC. Please
see Item 10 for more information.
SWP’s advisory services are made available to clients primarily through individuals associated with SWP
as investment advisor representatives (“IARs”). Most IARs are independent contractors of SWP and may
have their own legal business entities whose trade names and logos are used for marketing purposes and
may appear on marketing materials and/or client statements. The client should understand that the
businesses are legal entities of the IAR and not of SWP. The IARs are under the supervision of SWP, and
the advisory services of the IAR are provided through SWP. SWP has these arrangements with the business
entities listed in Schedule D of Form ADV. SWP has developed a program that provides for a limited
number of IARs to become employees of SWP. Please see Item 14 for more information.
For more information about the IAR providing advisory services, clients should refer to the Brochure
Supplement (also called the ADV Part 2B) for the IAR. The Brochure Supplement is a separate document
that is provided by the IAR along with this disclosure brochure before or at the time a client engages the
IAR. If the client did not receive a Brochure Supplement for the IAR, the client should contact the IAR or
SWP at (440) 519-2500.
As of December 31, 2024, SWP had approximately $13,812,400,000 in assets under management on a
discretionary basis and approximately $658,900,000 in assets under management on a non-discretionary
basis.
Types of Advisory Services
SWP offers various types of advisory services and programs, including but not limited to: advisor-
managed wrap and non-wrap programs, asset allocation programs, advisory programs offered by third
party investment advisor firms, and financial planning services.
Not all services are available to all clients, through all advisers, or in all states. In addition, services may
not be available at all custodians.
SWP currently has agreements with the following broker-dealer custodians:
• LPL Financial (“LPL Financial” or “LPL”), Member FINRA/SIPC;
• Fidelity Brokerage Services, LLC and National Financial Services, LLC
(collectively “Fidelity”), Member FINRA/SIPC; and
• Charles Schwab (“Schwab”), Member FINRA/SIPC.
4 | P a g e
A separate disclosure brochure is provided for services offered through the Retirement Plan Consulting
Program offered through LPL Financial. If the IAR participates in the Retirement Plan Consulting
Program, the IAR will be dually registered with the LPL Financial Registered Investment Advisor firm. If
clients would like more information on this program, clients should contact the IAR for a copy of the
program brochure that describes this program, or go to www.adviserinfo.sec.gov for LPL Financial.
SWP provides non-wrap accounts through each of the above custodians. Not all custodians or products
are available to all clients or IARs, or in all states.
Accounts at the custodians listed above are also available under a wrap fee program. Please see the separate
SWP Wrap Fee Brochure for further information. There is no significant difference between the way IARs
manage wrap fee accounts and non-wrap fee accounts. However, if a client determines to engage SWP on
a wrap fee basis, the client will pay a single fee for investment management and transaction fees. The
services included in a wrap fee agreement will depend upon client needs. If the client determines to engage
SWP on a non-wrap fee basis, the client will select services on an unbundled basis, paying for each service
separately. Note: when managing a client’s account on a wrap fee basis, SWP will receive, as payment
for its investment advisory services, the balance of the wrap fee after all other costs incorporated into the
wrap fee have been deducted. Inasmuch as the execution costs for transactions effected in the client
account will be paid by the IAR, a conflict of interest exists in that the IAR may have a disincentive to
trade securities in the client account. In addition, the amount of compensation received by SWP as a result
of the client’s participation in the wrap program may be more than what SWP would receive if the client
paid separately for investment management and transaction fees.
SWP offers customized individually managed portfolios or management based on model accounts. IARs
will determine and present to clients an asset allocation specific to the client based upon a client’s
individual investment goals, objectives, risk tolerance, and investment time horizon.
Strategic Wealth Management (“SWM”)
SWM Accounts are unbundled or non-wrap accounts that are custodied at LPL Financial. The client pays
an advisory fee to SWP and ticket or transaction charges on each transaction executed in the account. The
exception is that there may be a select listing of securities (typically reserved to mutual funds) for which
no transaction fees will be assessed. However, the security may be subject to a holding period to avoid
early liquidation fees. For securities with holding periods, clients are not prevented from liquidating during
the holding periods, however, there is a fee associated with liquidations during the holding period.
SWM is a comprehensive, open-architecture, fee-based investment platform where multiple investments
can be aggregated into one account with one consolidated statement for the client. Clients’ portfolios may
consist of stocks, bonds, Exchange Traded Funds (“ETFs”)/Exchange Traded Notes (“ETNs”), no-load
and/or load mutual funds and cash or cash equivalents, or other securities deemed by the IAR to be
appropriate and suitable for the client.
SWM Accounts are offered on a discretionary and non-discretionary basis as agreed to between the client
and the IAR. Non-discretionary accounts require the IAR to discuss all changes in the client’s portfolio
with the client, and receive client approval, prior to execution of the transactions. For discretionary
accounts, the IAR will make changes within the client’s portfolio as deemed appropriate by IAR without
delay and without contacting the client prior to the transaction. Clients will receive confirmations and
statements from LPL Financial reflecting all transactions in their account. SWP or IAR will not have the
discretionary authority to close the account or withdraw funds or securities, with the exception of SWP’s
advisory fees on a quarterly basis.
5 | P a g e
The IAR will determine and present to clients an asset allocation specific to the client based upon a client’s
individual investment goals, objectives, risk tolerance, and investment time horizon. Clients may have a
customized individually managed portfolio managed by the IAR or participate in various model portfolios
designed by IAR(s) consistent with the client’s stated investment objective. A model portfolio will be
managed similar to other clients utilizing the model. There are no guarantees that a portfolio based on a
model will ensure positive results. Past performance is no guarantee of future results. In either case, the
IAR provides ongoing advice on the selection or replacement of a portfolio based on the client’s individual
needs. The IAR may choose more than one portfolio to be managed for the client’s account. SWP also offers
an advisor-managed wrap fee program called the SWP Wealth Management II Program. Please see the
SWP Wrap Fee Program Brochure for further information on this program.
SWP provides asset management services on an ongoing basis based on the individual needs of the client.
The management program through SWP offers clients flexibility among payment structures, custodians,
and management styles. Management will be on an active basis. Thus, IARs will actively monitor the
assets in the account and make changes or recommendations the IAR deems appropriate in light of the
circumstances in the market.
SWP does not take custody of SWM Accounts except under two conditions which are considered by the
SEC to be custody because of our authority and ability to transfer funds.
1. SWP is deemed to have custody because of our ability to deduct our fees from your
account. You will receive a statement at least quarterly direct from the account
custodian showing the deduction of our fees from your account. Authorization to
deduct our fees from your account is given in the agreement you execute with
SWP.
2. SWP is deemed to have custody if you establish a standing letter of authorization
to direct us to transfer funds or securities from your account to a specified third
party and you give us the authorization to change the timing and or the amount of
the transfer. SWP does not have the ability to change the third party without your
written authorization.
A minimum account value of $10,000 is required for SWM Accounts; however, in certain instances, the
minimum account size may be lower.
Advisor-Managed, Non-Wrap Accounts
For SWP’s additional advisor-managed, non-wrap accounts, the client pays a management fee to SWP and
ticket or transaction charges on each transaction executed in the account. The exception is that there may
be a select listing of securities (typically reserved to mutual funds) for which no transaction fees will be
assessed. However, the security may be subject to a holding period to avoid early liquidation fees. For
securities with holding periods, clients are not prevented from liquidating during the holding periods,
however, there is a fee associated with liquidations during the holding period.
The IAR will determine and present to clients an asset allocation specific to the client based upon a client’s
individual investment goals, objectives, risk tolerance, and investment time horizon. Clients may have a
customized individually managed portfolio managed by the IAR or participate in various model portfolios
designed by IAR(s) consistent with the client’s stated investment objective. A model portfolio will be
managed similar to other clients utilizing the model. There are no guarantees that a portfolio based on a
model will ensure positive results. Past performance is no guarantee of future results. In either case, the
6 | P a g e
IAR provides ongoing advice on the selection or replacement of a portfolio based on the client’s individual
needs. The IAR may choose more than one portfolio to be managed for the client’s account. SWP also offers
an advisor-managed wrap fee program called the Advisor Wealth Management II Program. Please see the
SWP Wrap Fee Program Brochure for further information on this program.
The IAR provides asset management services on an ongoing basis based on the individual needs of the
client. The management program through SWP offers clients flexibility among payment structures,
custodians, and management styles. Management will be on an active basis. Thus, IARs will actively
monitor the assets in the account and make changes the IAR deems appropriate in light of the circumstances
in the market.
These non-wrap accounts are custodied at Fidelity or Schwab. SWP does not take custody except under two
conditions which are considered by the SEC to be custody because of our authority and ability to transfer
funds.
1. SWP is deemed to have custody because of our ability to deduct our fees from your
account. You will receive a statement at least quarterly from the account custodian
showing the deduction of our fees from your account. Authorization to deduct our
fees from your account is given in the agreement you execute with SWP.
2. SWP is deemed to have custody if you establish a standing letter of authorization
to direct us to transfer funds or securities from your account to a specified third
party and you give us authorization to change the timing and or the amount of the
transfer. SWP does not have the ability to change the third party without your
written authorization.
Clients’ portfolios may consist of stocks, bonds, ETFs/ETNs, no-load and/or load mutual funds and cash
or cash equivalents, or other securities deemed by the IAR to be appropriate and suitable for the client.
If the SWP account is opened containing existing securities previously purchased through or is opened
with cash proceeds from the sale of securities sold through Fidelity, Schwab, or the IARs, Fidelity,
Schwab, and/or the IAR may have already received commissions on the purchase. Additional commissions
will not be charged, however, the fees discussed below will be charged.
Clients are advised that transactions in the account, account reallocations and rebalancing may trigger a
taxable event for the client, with the exception of transactions in IRA accounts, 403(b) accounts and other
qualified retirement accounts. SWP does not offer tax advice and clients are urged to consult with their tax
advisers.
A minimum account value of $10,000 is required for advisor-managed, non-wrap accounts; however, in
certain instances, the minimum account size may be lower.
Discretion on Held-Away Assets
When requested by the client, IARs of SWP can provide discretionary investment management and
periodic monitoring by leveraging the order management system provided by Pontera with respect to
certain accounts (primarily 401(k) participant accounts, health-savings accounts and other assets identified
by the client) held with custodians other than those referenced in Item 12. In such instances, the IAR will
regularly review the available investment options in these accounts, monitor them, and rebalance and
implement its strategies as necessary in the same manner as if such accounts were held with a custodian
7 | P a g e
referenced in Item 12.
Sub-Advisory Services through SWP
Some IARs of SWP may act as subadvisor to other non-affiliated registered investment advisers (“RIAs”).
SWP will manage such accounts in accordance with the investment objective applicable to the end client.
SWP will rely on the primary RIA to determine the needs of the client and recommend the investment
objective to the client.
SWP will typically require discretionary authority in order to select securities and execute transactions
without permission from the client prior to each transaction. SWP recommends Fidelity, to maintain
custody of clients’ assets and to effect trades for their accounts. SWP seeks to provide investment
decisions that are made in accordance with the fiduciary duties owed to its accounts and without
consideration of SWP’s economic, investment or other financial interests. To meet its fiduciary
obligations, SWP attempts to avoid, among other things, investment or trading practices that systematically
advantage or disadvantage certain client portfolios, and accordingly, SWP’s policy is to seek fair
and equitable allocation of investment opportunities/transactions among its clients to avoid favoring
one client over another over time.
Stratos Investment Management, LLC
SWP sponsors the Stratos Wealth Partners, Ltd. Wrap Fee Program and hires Stratos Investment
Management, LLC (“SIM”), an affiliate of SWP, to act as its portfolio manager for that program. SIM also
provides subadvisory services to IARs of SWP on a non-wrap fee basis. SIM offers ongoing portfolio
management based on the individual goals, objectives, time horizon, and risk tolerance of each client. The
wrap fee program allows the investor to pay one stated fee that includes management fees and transaction
costs.
SIM primarily acts as a subadvisor. Its portfolio management services include, but are not limited to, the
following:
Investment strategy
•
• Asset allocation
• Portfolio construction
• Risk tolerance
• Regular portfolio monitoring
SIM will typically require discretionary authority in order to select securities and execute transactions
without permission from the client prior to each transaction. However, the firm may also provide non-
discretionary portfolio management if needed. Advisors working with SIM often recommend Fidelity to
maintain custody of clients’ assets and to effect trades for their accounts but may also recommend that
Schwab or LPL maintain custody of clients’ assets and effect trades for their accounts. SIM seeks to
provide investment decisions that are made in accordance with the fiduciary duties owed to its accounts
and without consideration of SIM’s economic, investment or other financial interests. To meet its fiduciary
obligations, SIM attempts to avoid, among other things, investment or trading practices that systematically
advantage or disadvantage certain client portfolios. It is SIM’s policy to allocate investment opportunities
and transactions it identifies as being appropriate and prudent among its clients on a fair and equitable
basis to avoid favoring one client over another over time. Clients should refer to Items 10 and 14 below
for more information about conflicts of interest that may arise when using SIM as a portfolio manager.
8 | P a g e
SIM is under common control with SWP and Stratos Wealth Advisors, LLC (“SWA”). SWP and SWA
have overlap in personnel with SIM and use SIM as a subadvisor for many client accounts. SIM complies
at all times with its fiduciary duty as an investment adviser. Please see Item 10 below for more information
about conflicts of interest that may arise when using SIM as a portfolio manager.
For more information regarding SIM, including more information on the advisory services and fees that
apply, the types of investments available in the programs, and the conflicts of interest presented by the
programs, please see both the SWP Wrap Fee Program Brochure and the SIM Form ADV Part 2A Firm
Brochure.
Financial Planning Services
As part of its financial planning services, SWP (through its IARs) provides personal financial planning
tailored to the individual needs of the client. The services described below may not be available through
all IARs. SWP offers Financial Planning Services under the following structures:
Financial Plans for a Flat Fee
With this structure, the engagement terminates upon delivery of the financial plan. SWP offers various
types and levels of financial planning. The level and type of services will vary among IARs and will
depend on the needs of the client.
Subscription Financial Planning Services
Clients seeking to receive ongoing financial planning advice may choose to pay a recurring subscription
fee for such services. Recurring fees are negotiated between the IAR and the client and reflect the
service(s) provided.
Hourly Consulting Services
SWP, through its IARs, provides consulting services on an hourly basis. The IAR tailors the hourly
consulting services to the individual needs of the client, and the engagement terminates upon final
consultation with the client.
The Employer Sponsored Account Recommendations (“ESAR”) Service
IARs may also provide financial planning advice to plan participants regarding their retirement plans under
all financial planning service structures. IARs may provide advice for qualified plan participants. They
will provide specific recommendations to clients if they are not being provided under a separate Stratos
program. With this service, an IAR may provide clients with specific investment recommendations for
their retirement plan assets that are not managed by a Stratos IAR. It is up to the client to decide whether
or not to implement the recommendations made by the IAR. The IAR may provide these services for free,
or charge either a flat fee or an hourly fee. The IAR may also provide these services through the Financial
Wellness Program or as part of a Subscription Financial Planning Service, however the IAR’s fiduciary
status changes as listed below.
When providing ESAR services through a one-time engagement (free, flat fee or hourly fee structure)
services are not provided on a regular or ongoing basis. The IAR will not be deemed to be a fiduciary
9 | P a g e
under the Employee Retirement Income Security Act of 1974 (“ERISA”) with respect to the participant’s
plan assets. To maintain the non-fiduciary status under ERISA, the program limits the number of
engagements with any client to one per calendar year.
When providing ESAR services as part of a Subscription Financial Planning Service the services are
considered to be provided on a regular or ongoing basis. The advisor assumes the role of fiduciary under
the ERISA with respect to the participant’s plan assets.
The following information applies to all Financial Planning services offered by SWP:
SWP and the IAR do not have any discretionary investment authority when offering financial planning
services. The IAR makes recommendations as to general types of investment products or securities that
may be appropriate for the client to consider and may also provide recommendations regarding specific
investments or securities.
Planning and consulting services are based on the client’s financial situation at the time and are based on
financial information disclosed by the client to SWP. Clients are advised plans may contain certain
assumptions that may be made with respect to interest and inflation rates and use of past trends and
performance of the market and economy. However, past performance is in no way an indication of future
performance. SWP cannot offer any guarantees or promises that the client’s financial goals and objectives
will be met. Further, clients must continue to review any plan or analysis and update the plan based upon
changes in the client’s financial situation, goals, or objectives, or any changes in the economy. Should a
client’s financial situation or investment goals or objectives change, the client must notify SWP promptly.
Clients are advised that fees for financial planning and/or consulting services are strictly for the planning
and/or consulting services. Therefore, clients may pay fees and/or commissions for additional services
obtained (e.g., asset management) or products purchased (e.g., securities or insurance).
Financial Planning Services may include, but not be limited to, the following examples of services:
Insurance Needs Analysis
• Retirement Planning
• General, Segmented and Comprehensive Financial Planning
• Educational Planning
• Cash Flow Analysis
• Estate Planning
• Budget Planning
• Tax Planning
•
• Business Continuity, Succession and Exit Planning
• Asset Allocation Services
• Sports and Entertainment Management
• Executive Planning
• Corporate Benefit Consulting
• Other planning and consulting services as requested by the client and agreed to by the IAR
SWP will gather financial information and history from clients, which may include, among other things,
retirement and financial goals, risk tolerance, investment horizon, financial needs, cost of living needs,
education needs, savings tendencies, and other applicable financial information required by SWP in order
to provide the investment advisory services requested.
10 | P a g e
As stated above, the level and type of services will depend upon the needs of the client. Depending on the
services requested, clients may receive a written analysis, summary or plan. One or more meetings may be
necessary with the client and may involve other professionals, as invited and agreed to by the client (e.g.,
attorneys and/or certified public accountants). The financial plan may be constructed or prepared by a
Stratos party other than the IAR,
SWP and the IAR do not have any discretionary investment authority when offering financial planning.
Conflicts of Interest for Financial Planning and Consulting Services
Under all Financial Planning programs offered by SWP, IARs have a conflict of interest to recommend
their own services for asset management and/or insurance. Clients are under no obligation to use SWP or
the IAR for the services, or to take action as recommended by the IAR.
Third Party Investment Adviser (“TPIA”) Account Management Services
SWP offers the following TPIA account management programs. Not all of these programs are available
to all clients, all IARs, or are offered in all states.
Under these TPIA programs, SWP (through its IARs) provides ongoing investment advice to clients that
is tailored to the individual needs of the client. SWP IARs may interact with each TPIA as a promoter, a
subadvisor, or a dual contract adviser. The IAR’s responsibilities will be different under each of these
arrangements. The specifics of the IAR’s role and payment of fees will be governed by the TPIA
Investment Management Agreement with SWP, and the client’s agreement with the TPIA. As part of these
TPIA services, the IAR obtains the necessary financial data from the client and assists the client with:
determining the suitability of the program; setting an appropriate investment objective; and opening an
account with the TPIA. In addition, depending on the type of program, the IAR may assist the client in
selecting a model portfolio of securities designed by the TPIA or selecting a portfolio management firm to
provide discretionary asset management services. The IAR may have discretionary authority to select the
TPIA or to make changes to the TPIA. It is the TPIA (and not the IAR) that has client authority to purchase
and sell securities on a discretionary or non-discretionary basis pursuant to the investment objective chosen
by the client. This authorization will be set out in the TPIA client agreement. The disclosure brochure for
the particular TPIA will explain whether clients may impose restrictions on investing in certain securities
or types of securities.
SWP offers the following programs utilizing TPIA managers:
LPL Financial Sponsored Advisory Programs
SWP may provide advisory services through certain programs sponsored by LPL Financial, a registered
investment advisor and broker-dealer. Below is a brief description of each LPL advisory program
available through SWP. For more information regarding the LPL programs, including more information
on the advisory services and fees that apply, the types of investments available in the programs, and the
conflicts of interest presented by the programs, please see the LPL Financial Form ADV Part 2A or the
applicable program’s ADV Part 2A and the applicable client agreement.
11 | P a g e
Personal Wealth Portfolios Program (“PWP”)
PWP offers clients an asset management account using asset allocation model portfolios designed by LPL.
IARs have discretion for selecting the asset allocation model portfolio based on the client’s investment
objective. They also have discretion for selecting third party money managers (PWP Advisors), mutual
funds and Exchange Traded Funds (“ETFs”) within each asset class of the model portfolio. LPL will act
as the overlay portfolio manager on all PWP accounts and will be authorized to purchase and sell on a
discretionary basis mutual funds, ETFs, and equity and fixed income securities.
A minimum account value of $250,000 is required for the PWP. In certain instances, LPL will permit a
lower minimum account size.
Optimum Market Portfolios Program (“OMP”)
OMP offers clients the ability to participate in a professionally managed asset allocation program using
Optimum Funds shares. Under OMP, the client authorizes LPL on a discretionary basis to purchase and
sell Optimum Funds pursuant to investment objectives chosen by the client. The IAR assists the client in:
determining the suitability of OMP for the client, and setting an appropriate investment objective. The
IAR has discretion to select a mutual fund asset allocation portfolio designed by LPL consistent with the
client’s investment objective. LPL will have discretion to purchase and sell Optimum Funds pursuant to
the portfolio selected for the client. LPL will also have authority to rebalance the account.
A minimum account value of $10,000 is required for OMP. In certain instances, LPL will permit a lower
minimum account size.
Model Wealth Portfolios Program (“MWP”)
MWP offers clients a professionally managed mutual fund asset allocation program. SWP obtains the
necessary financial data from the client and assists the client in: determining the suitability of the MWP
program, and setting an appropriate investment objective. The IAR initiates the steps necessary to open
an MWP account and has discretion to select a model portfolio designed by LPL’s Research Department
consistent with the client’s stated investment objective. LPL’s Research Department or third-party
portfolio strategists are responsible for selecting the mutual funds or ETFs within a model portfolio and
for making changes to the mutual funds or ETFs selected.
The client authorizes LPL to act on a discretionary basis to purchase and sell mutual funds and ETFs and
to liquidate previously purchased securities. The client also authorizes LPL to effect rebalancing for MWP
accounts.
MWP requires a minimum asset value for a program account to be managed. The minimums vary
depending on the portfolio(s) selected and the account’s allocation amongst portfolios. The lowest
minimum for a portfolio is $25,000. In certain instances, a lower minimum for a portfolio is permitted.
Manager Access Select (“MAS”)/Managed Access Network (“MAN”) Program
MAS/MAN provides clients access to the investment advisory services of professional portfolio
management firms for the individual management of client accounts. The IAR assists the client in
identifying a third-party portfolio manager (“Portfolio Manager”) from a list of Portfolio Managers made
available by LPL. The Portfolio Manager manages the client’s assets on a discretionary basis. The IAR
provides initial and ongoing assistance regarding the Portfolio Manager selection process.
12 | P a g e
A minimum account value of $100,000 is required for the MAS/MAN Program, however, in certain
instances, the minimum account size may be lower or higher.
Small Market Solution (“SMS”) Program
Under SMS, LPL Research (a team of investment professionals within LPL) creates and maintains a series
of different investment menus (“Investment Menus”) consisting of a mix of different asset classes and
investment vehicles (“investment options”) for clients that sponsor and maintain participant-directed
defined contribution plans (“Plan Sponsors”). The Plan Sponsor is responsible for selecting the Investment
Menu that it believes is appropriate based on the demographics and other characteristics of the Plan and
its participants. LPL Research is responsible for the selection and monitoring of the investment options
made available through Investment Menus (“Fiduciary Selection Services”). The investment options that
are offered through SMS are limited to the specific investments available through the recordkeeper that
the Plan Sponsor selects. The Plan Sponsor may only select an Investment Menu in its entirety and does
not have the option to remove or substitute an investment option.
If the Plan is subject to ERISA, LPL will be a “fiduciary” and serve as “investment manager” (as that term
is defined in section 3(38) of ERISA) in connection with the Fiduciary Selection Services. None of the
services offered under SMS other than the Fiduciary Selection Services will constitute “investment advice”
under 3(21)(A)(ii) of ERISA, or otherwise cause LPL or SWP to be deemed a fiduciary.
In addition to the Fiduciary Selection Services, the Plan Sponsor may also select from a number of non-
fiduciary consulting services available under SMS that are provided by SWP. These consulting services
may include, but are not limited to: general education, and support regarding the Plan and the investment
options selected by Plan Sponsor; assistance regarding the selection of, and ongoing relationship
management for, recordkeepers and other third-party vendors; Plan participant enrollment support; and
participant-level education regarding investment in the Plan. These consulting services do not include any
individualized investment advice to the Plan Sponsor or Plan participants with respect to Plan assets, and
LPL and SWP do not act as fiduciaries under ERISA in providing such consulting services.
Guided Wealth Portfolios (“GWP”)
GWP offers clients the ability to participate in a centrally managed investment program, which is made
available to users and clients through LPL’s Account View, a web-based interactive account management
portal. The Program generates investment recommendations based upon model portfolios constructed by
LPL and selected for the account. Communications concerning GWP are intended to occur primarily
through electronic means (including but not limited to, through email communications or through such
portal), although SWP will be available to discuss investment strategies, objectives or the account in general
in person or via telephone.
A preview of the Program (the “Proposal Tool”) is provided to help users determine whether they would
like to become advisory clients and receive ongoing financial advice from LPL and SWP by enrolling in
the advisory service (the “Advisory Service”). The Proposal Tool and Advisory Service are described in
more detail in the GWP Program Brochure. Users of the Proposal Tool are not considered to be advisory
clients of LPL or SWP, do not enter into an advisory agreement with LPL or SWP, do not receive ongoing
investment advice or supervisions of their assets, and do not receive any trading services.
Investors participating in the Advisory Service complete an account application and enter into an account
agreement with LPL and SWP. Based on information provided by the client in a client profile, LPL selects
13 | P a g e
an appropriate investment allocation track and model portfolio for a client. The SWP IAR is required to
review and accept the account, including the investment allocation track and model portfolio, prior to
account opening. The model portfolios have been designed and are maintained by LPL Research and
include a list of ETF holdings and may in the future include mutual funds holdings and include relative
weightings and a list of potential replacement securities for tax harvesting purposes. LPL Research
currently serves as the sole Portfolio Strategist and does not charge a fee for its services. Only one Model
Portfolio is permitted per account.
A minimum account value of $5,000 is required to enroll in the Managed Service.
Conflicts of Interest
Transactions in LPL advisory program accounts are effected through LPL as the executing broker-dealer.
The IAR receives management fees as a result of a client’s participation in an LPL program. Depending
on, among other things, the type and size of the account, type of securities held in the account, changes in
its value over time, ability to negotiate fees or commissions, historical or expected size or number of
transactions, and number and range of supplementary advisory and client-related services provided to the
client, the amount of this compensation may be more or less than what SWP would receive if the client
participated in other programs, whether through LPL or another sponsor, or paid separately for investment
advice, brokerage and other services.
In addition, SWP has a fee arrangement with LPL related to assets held on one of the LPL advisory
programs. Under this arrangement, LPL pays SWP a rebate based on the amount of assets invested in that
LPL program. This results in a conflict of interest between clients and SWP because receipt of the rebate
gives SWP an incentive to recommend that clients invest assets in the program; however, this conflict is
mitigated insofar as the rebate payments SWP receives are not shared with the IAR who selects or
recommends the program for its clients.
The account fee for GWP may be higher than the fees charged by other investment advisors for similar
services, and clients could generally pay a lower advisory fee for algorithm-driven, automated (“robo”)
investment advisory services through another robo provider. However, clients using such direct robo
services will forgo opportunities to utilize LPL-constructed model portfolios or to work directly with a
financial advisor.
Clients should consider the level and complexity of the advisory services to be provided when negotiating
the account fee (or the advisor fee portion of the account fee, as applicable) with SWP. With regard to
accounts utilizing third-party portfolio managers under aggregate, all-in-one account fee structures
(including MAS, PWP and the legacy MWP fee structure), because the portion of the account fee retained
by SWP varies depending on the portfolio strategist fee associated with a portfolio, SWP has a financial
incentive to select one portfolio instead of another portfolio.
Fidelity Advisory Programs
SWP may also provide advisory services through Fidelity as the broker-dealer custodian. Below is a brief
description of advisory programs available at Fidelity.
Fidelity Separate Account Network® (“SAN”) – Fidelity offers a Separate Account Network program
(“SAN Program”), a unified platform for managed portfolios. The SAN Program enables the IAR to have
the ability to build separately managed account portfolios from a vast network of managers to meet client
needs which will be managed as a wrap fee program by designated SAN Managers on a discretionary
basis. The minimum investment required by each individual SAN Manager must be met. Please refer to
14 | P a g e
the SAN Manager’s Form ADV Part 2A or the comparable disclosure document and the Form ADV Part
2A, Appendix 1 provided to clients by their SWP IAR.
Some managers under the SAN program may require an additional client advisory agreement in addition
to the agreement signed with SWP. For a complete description of the services offered, the programs, the
fees charged and minimum account requirements, please refer to the separate disclosure brochure (such as
Part 2A of Form ADV) maintained by the Manager as provided by the IAR.
Clients should carefully review these additional disclosure brochures for important and specific details
including, among other things, fees, experience, investment objectives, and risk guidelines, and disclosure
of the money manager’s conflicts of interest.
The client and IAR together determine which program is appropriate for the client. Clients will receive
confirmations and statements reflecting all transactions in their account. SWP will not have the
discretionary authority to close the account or withdraw funds or securities, with the exception of SWP’s
advisory fees on a quarterly basis.
Clients should refer to the disclosure brochure, client agreement and other account paperwork for each
TPIA for more detailed information about the services available under the program.
Envestnet
Envestnet provides broad access to financial products, including institutional money managers. In
addition, IARs can select from Envestnet’s portfolio consulting group and Fund Strategist Network.
Fund Strategist Network
Envestnet’s Fund Strategist Network provides IARs with access to institutional managers to develop
unique strategies for their client’s portfolios. IARs can access asset allocation and investment
management assistance from fund strategists who can deliver multi-asset solutions for their clients. The
IAR will recommend an appropriate model portfolio. Once the model portfolio is selected, the strategist
will be responsible for monitoring the performance of the holdings in their model portfolios and will adjust
and rebalance the model portfolio in accordance with their investment strategy. The fund strategist will
manage on a discretionary basis. The client may be somewhat restricted in their ability to directly contact
and consult with the fund strategists, but the IAR is available to address any questions, issues or concerns
about the performance of their accounts. The minimum investment required by each fund strategist, which
will vary from $5,000 to $50,000.
Envestnet ONE, Unified Managed Account (UMA)
The Envestnet UMA program offers a single portfolio that can access multiple asset managers to address
a variety of asset classes. This investment model seeks to deliver the benefits of a traditional separately
managed accounts in a single, broadly diversified portfolio by combining institutional money managers,
ETFs and mutual funds into a single portfolio and custodial account. Envestnet also provides overlay
management services to seek tax efficiencies and appropriate asset allocation across the portfolio. The
minimum investment required for a UMA is $250,000, but may be negotiated lower at account opening.
15 | P a g e
Schwab Advisory Programs
SWP may also provide advisory services through Schwab as the broker-dealer custodian. Below is a brief
description of advisory programs available at Schwab.
Managed Account Select
This wrap fee program sponsored by Schwab includes brokerage, custody and money manager services.
The IAR has access to professional money managers that have been evaluated by Schwab. The money
managers will manage the accounts on a discretionary basis. The IAR will have access to ongoing
research and comparative reports regarding the money manager selected for clients. The account
minimum for the Managed Account Select program is typically $100,000 for accounts utilizing equities
but may be more for fixed income.
Managed Account Access
This wrap fee program sponsored by Schwab also provides access to professional money managers. The
IAR will select from an array of money managers and hundreds of investment strategies. The money
managers will manage the accounts on a discretionary basis. The account minimum for the Managed
Account Access program is typically $100,000 for accounts utilizing equities but may be more for fixed
income.
Managed Account Marketplace
In this program, the IAR will work with the client to negotiate directly with money managers of the client’s
choosing. Marketplace allows the IAR and the client to use money managers based on their own
negotiated arrangements. Account minimums will be as negotiated with the money manager selected.
Referral Services for Investment Advisors
SWP and its IARs may act as referral agents on behalf of TPIAs pursuant to a referral agreement. In such
case, SWP provides services to the TPIA related to the referred client. The IAR provides the referred client
a disclosure statement regarding the role of SWP and the IAR as a referral agent, but the IAR does not
enter into an agreement with the client to provide ongoing investment advice. Instead, the client engages
the TPIA for advisory services. Please see Item 14 below for more information about these referral services
and the related compensation.
Clients should refer to the disclosure brochure, client agreement and other account paperwork for each
TPIA for more detailed information about the services available under the program.
IRA Rollovers
When IARs recommend that a client rollover his or her account from the current retirement plan to an IRA
managed by the IAR, SWP and its IARs have a conflict of interest because SWP and its IARs earn
investment advisory fees by recommending the rollover to an IRA managed by the IAR. SWP requires
that IARs making such a recommendation comply with Impartial Conduct Standards, which are achieved
by: (i) providing investment advice that is in the client’s best interest; (ii) charging only reasonable
compensation; (iii) making no materially misleading statements about the investment transaction and other
relevant matters; and (iv) seeking to obtain the best execution of the investment transaction reasonably
16 | P a g e
available under the circumstances. In connection with a rollover recommendation, SWP and its IARs will
provide a written disclosure acknowledging that SWP and its IARs are fiduciaries under ERISA, along
with a written description regarding the services to be provided, SWP’s compensation to be received and
any material conflicts of interest related to the transaction.
ITEM 5: Fees and Compensation
The advisory fees payable upon initial implementation are collected directly from the account (provided
the client has given SWP written authorization for SWP to deduct the fees directly from the account).
Advisory fees for all subsequent periods will be collected directly from the account, provided authorization
was obtained. Clients will be provided with an account statement from the account custodian, reflecting
the deduction of the advisory fee. If the account does not contain sufficient funds to pay advisory fees,
SWP has limited authority to sell or redeem securities in sufficient amounts to pay advisory fees. The client
may reimburse the account for advisory fees paid to SWP, except for ERISA and IRA accounts.
Fees are negotiable and are not based on a share of capital gains/losses upon or capital
appreciation/depreciation of the funds or any portion of the funds.
Additionally, in limited cases, the client’s managed accounts may be aggregated together to determine a fee
breakpoint. Therefore, clients with multiple managed accounts will be charged a fee considering the
account values in total. In these cases, and when available, it is a benefit to the client to have an IAR that
aggregates accounts. Alternatively, some IARs may charge a corresponding fee based on each account size.
Therefore, clients with multiple accounts may pay a different fee depending on the account size.
The maximum annual advisory fee is 2.0% for SWM and other advisor-managed non-wrap accounts.
In limited cases, SWP may apply a flat fee to provide asset management services. The maximum flat fee
will be no more than 2.0% of the assets under management. Details regarding billing can be found in the
client agreement for the applicable accounts. Clients should understand that this may create a conflict of
interest, as SWP’s and the IAR’s compensation does not increase or decrease along with the client’s
account value.
Transaction Charges:
In addition to the advisory fees above, clients with non-wrap fee accounts will pay a transaction charge for
each transaction. Transaction charges are not assessed by SWP and SWP does not share in the transaction
charges. The transaction charges are assessed by the broker-dealer executing the transaction and may be
changed at any time by the broker-dealer. The following list of fees or expenses are what clients pay
directly to third parties, whether a security is being purchased, sold or held in an account under SWP
management. Fees are charged by the broker-dealer/custodian.
Clients who custody their account at LPL financial will typically pay higher transaction fees and higher
fees for structured products than they would at other custodians such as Fidelity or Schwab.
SWP does not receive, directly or indirectly, any of these fees charged to the client. They are paid to the
broker, custodian or the mutual fund or other investment that is held. The fees include, among others:
• Accounts holding Alternative Investments will be charged an annual custodial fee
17 | P a g e
per position per account per year
• Brokerage commissions
• Transaction fees
• Exchange fees
• SEC fees
• Advisory fees and administrative fees charged by mutual funds/ ETFs
• Advisory fees charged by subadvisors (if any are used for your account)
• Custodial fees
• Trade-away fees
• Deferred sales charges (on mutual funds or annuities)
• Odd-Lot differentials
• Transfer taxes
• Wire transfer and electronic fund processing fees
• Commissions or mark-ups/mark-downs on security transactions
Ticket Charges
There are conflicts of interest to consider in connection with the selection of mutual funds and a specific
transaction cost commonly known as ticket charge associated with each mutual fund transaction.
As background, custodians often make available mutual funds that offer various classes of shares. Some
share classes of a fund charge higher internal expenses, whereas other share classes of a fund charge
lower internal expenses. Institutional and advisory share classes (collectively, “institutional shares” or
“institutional share classes”) typically have lower expense ratios and are less costly for a client to hold
than Class A shares or other share classes that are eligible for purchase in an advisory account. In some
instances, a mutual fund offers only Class A shares, but another similar mutual fund may be available
that offers institutional shares.
Whether a mutual fund or a specific share class of a mutual fund incurs a ticket charge often depends on
whether the mutual fund or the mutual fund share class has 12b-1 fees (fees paid by the mutual fund to
distributors of the funds to cover the cost of distribution and/or shareholder services). For instance, where
a mutual fund or mutual fund share class has 12b-1 fees can correlate with no ticket charge. Additional
fees that could have an impact on whether a mutual fund or mutual fund share class has a ticket charge
or not also include recordkeeping fees to the custodian. Mutual funds and mutual fund share classes with
no ticket fees (which can be described as NTF shares) usually have higher fees and expense ratios, and
the associated costs would be incurred by the client. Mutual funds and mutual fund shares with ticket
fees usually have lower fees and expenses, which would lessen the associated fees and expense costs on
the client.
SWP has a policy that IARs recommend the lower cost share class reasonably available at the time through
the custodian where a client account is located. Furthermore, SWP conducts surveillance to test this
policy and maintains a process to reasonably conduct conversions to the lower cost share class, where
applicable and possible depending on availability with an individual custodian.
We strongly encourage clients to discuss with their IAR whether lower cost share classes are available
with a particular custodian or a particular managed account program; why the particular funds or other
investments that will be purchased or held in your account are appropriate in consideration of their
expected holding period, investment objective, risk tolerance, time horizon, financial condition, amount
invested, trading frequency, the amount of the advisory fee charged; whether clients will pay higher
internal fund expenses in lieu of transaction charges that could adversely affect long-term performance;
and relevant tax considerations.
18 | P a g e
Clients using non-wrap fee accounts pay a fee to SWP plus transaction charges. Typically, this option
may be more economical for those managed accounts where there is less trading or where mutual
funds with no transaction fees will be primarily utilized in the management of the portfolio.
SWP may, on occasion, aggregate trades for clients and provide clients an average execution price. The
fixed transaction costs charged by the broker-dealer for these aggregated trades will be assessed on an
individual pro-rated basis.
Fees and Termination Provisions for Accounts custodied at LPL Financial, (for SWM Accounts)
Certain IARs of SWP are also associated with LPL Financial as broker-dealer registered representatives
(“Dually Registered Persons”). In their capacity as registered representatives of LPL Financial, certain
Dually Registered Persons may earn commissions for the sale of securities or investment products that
they recommend for brokerage clients. They do not earn commissions on the sale of securities or
investment products recommended or purchased in advisory accounts through SWP. Clients have the
option of purchasing many of the securities and investment products SWP makes available through another
broker-dealer or investment adviser. However, when purchasing these securities and investment products
away from SWP, clients will not receive the benefit of the advice and other services SWP provides.
Advisory fees will be charged in advance on a calendar quarter basis. Fees will be calculated based upon
the value of the portfolio on the last business day of the just completed quarterly period. Advisory fees for
accounts opened on a day other than the first day of the calendar quarterly period or closed on a day other
than the last business day of the calendar quarterly period will be prorated based on the number of days in
the quarter. The initial fee for accounts established during a calendar quarter will be billed to the account in
arrears at the beginning of the calendar quarter following execution of this agreement along with the first
full calendar quarter’s fee paid in advance. Therefore, for accounts established during a calendar quarter,
the first fee paid by the client may be a large fee since it will be a combination of the first full calendar
quarter fee paid in advance and a prorated fee for the remaining quarter in which the account was
established. The initial fee will be calculated based on the value of the account on the last business day of
the then current calendar quarter and prorated based on the number of days remaining in the quarter starting
with the date the client executed the advisory agreement (e.g., an account established on July 25, the initial
fee will be invoiced to the account sometime within the month of October. The initial fee will be calculated
using the value of the account on the last business day of September and will be prorated from the date the
advisory agreement was signed to the end of September. Additionally, the fee deducted from the account,
based on the example, will include the fee paid in advance for October through December and calculated
based on the value of the account on the last business day of September.).
Clients may make additions to the account or withdrawals from the account. Additional assets deposited
into the account after it is opened will be charged a pro-rata fee based upon the number of days remaining
in the then-current quarterly period. Additionally, partial withdrawals from the account will result in a pro-
rated refund or credit of fees to the account. Fee adjustments for additional deposits to the account and
partial withdrawals from the account will be calculated in arrears or in the next quarterly period billing
cycle. Fee adjustments will be calculated based on the value at the time of the additional deposit or partial
withdrawal. No fee adjustments will be made for account appreciation or depreciation.
Fees and Termination Provisions for Accounts custodied at Schwab or Fidelity
Advisory fees will be charged in advance on a calendar quarter basis. Fees will be calculated based upon
the average daily value of the portfolio from the prior calendar quarter. Advisory fees for accounts opened
19 | P a g e
on a day other than the first day of the calendar quarterly period or closed on a day other than the last
business day of the calendar quarterly period will be prorated based on the number of days in the quarter.
The initial fee for accounts established during a calendar quarter will be billed to the account in advance
from the date of the initial deposit to the calendar quarter end based on the value of the initial deposit.
Client Investment Management Agreement Termination
Clients may terminate, with written notice to SWP, investment advisory services within five (5) business
days after entering into the advisory agreement, without penalty or obligation and for a full refund of any
prepaid fees. After five (5) business days of entering into an advisory agreement, client will be entitled
to a prorated refund of any prepaid quarterly advisory fee based upon the number of days remaining in the
quarter after the termination date.
Certain IARs of SWP are also associated with LPL Financial as Dually Registered Persons. In their
capacity as registered representatives of LPL, certain Dually Registered Persons may earn commissions
for the sale of securities or investment products that they recommend for brokerage clients. They do not
earn commissions on the sale of securities or investment products recommended or purchased in advisory
accounts through SWP. Clients have the option of purchasing many of the securities and investment
products SWP makes available through another broker-dealer or investment adviser. However, when
purchasing these securities and investment products away from SWP, clients will not receive the benefit
of the advice and other services SWP provides.
When purchasing securities and investment products away from SWP, partial withdrawals or additional
deposits may result in a prorated refund or credit of fees to your account(s). Fee adjustments for partial
withdrawals and additional deposits may be calculated in arrears on the next quarterly period billing cycle.
Fee adjustments will be calculated based on the value at the time of the additional deposit or partial
withdrawal.
Fees for Held-Away Assets
IARs may provide discretionary investment management services leveraging the Pontera system for
accounts including 401(k) participant accounts, health-savings accounts and other assets identified by the
client held with custodians other than those referenced in Item 12. The fee will be assessed and billed
quarterly based on the account value at the end of the quarter. Fees will be debited from a taxable account
as authorized by the client. On a limited basis, where the client does not have a taxable account, then the
fees will be billed directly to the client. Accounts initiated or terminated during a calendar quarter will be
charged a pro-rated fee based on the number of days remaining in the billing period. An account may be
terminated with written notice.
Financial Planning and Hourly Consulting Services
Financial Planning/Consulting Fees may be separate from advisory fees discussed elsewhere. Financial
Planning/Consulting Fees are negotiable. Each IAR will negotiate a financial planning/consulting fee
with the client and quote a fee prior to any services being rendered. IARs may charge based on a flat or
hourly fee. The fee will be based on several factors including but not limited to: the services requested
by the client; the complexity of the client’s situation; the number of meetings required to complete the
requested services; the number of parties and/or other professionals involved; the areas of review and
analysis; the staff resources, travel, time and research needed; and the savings to the client as a result of
the services. Fees may be different from one IAR to another.
20 | P a g e
Fees may be paid upon execution of the agreement with SWP or at the end of the engagement. In addition,
SWP retains the ability to negotiate an installment payment schedule with the client; however, SWP does
not allow for more than six installment payments.
Hourly fees will typically range up to $500 per hour; however, SWP may permit a higher hourly fee in
certain situations. Typically, clients will be provided an estimate of the amount of time needed for the
services. No deposit is required at the time of engagement. SWP does not require or solicit prepayment
six months or more in advance.
IARs who provide Subscription Financial Planning Services, may charge based on a fixed or tiered fee
on a monthly or quarterly basis. IARs may also charge an onboarding fee for new clients entering
subscription financial planning services.
Clients may terminate, with written notice to SWP, planning and/or consulting advisory services within
five (5) business days after entering into the advisory agreement, without penalty or obligation and for a
full refund of any prepaid fees. After five (5) business days of entering into the financial planning
advisory agreement, clients may terminate upon SWP’s receipt of a client’s written notice to terminate.
If fees have been prepaid and a financial planning engagement is terminated prior to completion, the
client will be entitled to a refund of unearned fees. After completion and presentation of the services no
refunds will be issued.
SWP accepts payment by check, credit card and ACH. Note that not all IARs accept credit cards and/or
ACH payment.
Fees for LPL Advisory Programs
The account fee charged to the client for each LPL advisory program is negotiable, subject to the following
maximum account fees:
Manager Access Select
OMP
PWP
MWP
SMS
GWP
3.0%
2.5%
2.5%
2.83%*
1.20%**
1.35%***
* The MWP account fee consists of an LPL program fee, a strategist fee (if applicable) and an advisor fee
of up to 2.00%. Where the LPL program fee is a tiered fee schedule that reduces based on account size,
the difference in the program fee is provided to the IAR and the client’s fee remains the same. Accounts
remaining under the legacy fee structure may be charged one aggregate account fee, for which the
maximum account fee is 2.50%. See the MWP program brochure for more information.
** The SMS fee consists of an LPL program fee of 0.20%, and an advisor fee of up to 1.00%.
*** GWP Managed Service clients are charged an account fee consisting of an LPL program fee of 0.35%
and an advisor fee of up to 1.00%. LPL Research currently serves as the sole portfolio strategist and does
not charge a fee for its services.
Excluding SMS, LPL serves as program sponsor, investment advisor and broker-dealer for the LPL
advisory programs.
21 | P a g e
SWP and LPL may share in the account fee and other fees associated with program accounts. Associated
persons of SWP may also be Dually Registered Persons. Under SMS, LPL serves as investment advisor
but not the broker-dealer. The advisor and LPL may share in the advisory portion of the SMS fee.
Fees for Fidelity or Schwab Advisory Programs
Fidelity and Schwab charge an asset-based fee for the services provided in their advisory platform
programs. The fees vary according to the program utilized, the size of the account and the investment
strategy chosen for an account. The fees may be negotiable based on a number of factors that may result
in a particular client paying a fee that is different from another client. Clients should discuss fees with
their IARs and review program material to ensure they understand the fees associated with a program
before deciding to invest in the program.
Third Party Investment Advisers
For TPIAs, clients pay an advisory fee as set out in the client agreement with the TPIA sponsor. The fee
is typically negotiated among the TPIA sponsor, the IAR and the client. Fees may be different from one
IAR to another. Further, fees are not commensurate with education or experience. The TPIA sponsor may
establish a fee schedule or set a minimum or maximum fee. The TPIA fee schedule will be set out in the
disclosure brochure provided by the TPIA sponsor. The advisory fee typically is based on the value of
assets under management as valued by the custodian of the assets for the account and will vary by program.
The advisory fee typically will be deducted from the account by the custodian and paid quarterly in arrears
or in advance. The advisory fee is often paid to the TPIA sponsor, who in turn pays a portion to SWP.
SWP and the IAR share such portion of the advisory fee. A TPIA account may be terminated by a party
pursuant to the terms outlined in the TPIA client agreement. The TPIA client agreement will explain how
clients can obtain a refund of any pre-paid fee if the agreement is terminated before the end of a billing
period.
The maximum total fee is 3%, with 2% being the maximum for the SWP advisory fee and 1%
maximum being the TPIA fee.
There are other fees and charges imposed by third parties that may apply to investments in TPIA accounts.
Some of these fees and charges are described below. The client may be charged commissions, markups,
markdowns, or transaction charges by the broker-dealer who executes transactions in the TPIA account.
There may be custodial related fees imposed by the custodian of assets for the program account. These
additional fees and charges will be set out in the TPIA brochure and the agreements executed by the client
at the time the account is opened.
If assets are invested in mutual funds, ETFs or other pooled funds, there are two layers of advisory fees
and expenses for those assets. The client will pay an advisory fee to the fund manager and other expenses
as a shareholder of the fund. The client will also pay the TPIA advisory fee with respect to those assets.
The mutual funds and ETFs available in the programs often may be purchased directly. Therefore, clients
could avoid the second layer of fees by not using the advisory services of the TPIA and IAR and by making
their own decisions regarding the investment.
A mutual fund in a TPIA program account may pay an asset-based sales charge or service fee (e.g., a 12b-
1 fee) that is paid to the broker-dealer on the account. SWP and IARs are not paid these fees for TPIA
program accounts.
22 | P a g e
If a client transfers into a TPIA account a previously purchased mutual fund, and there is an applicable
contingent deferred sales charge on the fund, client will pay that charge when the mutual fund is sold. If
the account is invested in a mutual fund that charges a fee if a redemption is made within a specific time
period after the investment, the client will be charged a redemption fee. If a mutual fund has a frequent
trading policy, the policy can limit a client’s transactions in shares of the fund (e.g., for rebalancing,
liquidations, deposits or tax harvesting).
If the client holds a variable annuity that is managed as part of a TPIA account, there are mortality, expense
and administrative charges, fees for additional riders on the contract, and charges for excessive transfers
within a calendar year imposed by the variable annuity sponsor. If the client holds a Unit Investment Trust
(“UIT”) in a program account, UIT sponsors charge creation and development fees or similar fees. Further
information regarding fees assessed by a mutual fund, variable annuity or UIT is available in the
appropriate prospectus, which clients should request from their IAR.
If the TPIA program is a wrap fee program, clients should understand that the wrap fee may cost the client
more than purchasing the program services separately (e.g., paying fees for the advisory services of the
TPIA and IAR, plus commissions for each transaction in the account). Factors that bear upon the cost of
the account in relation to the cost of the same services purchased separately include the:
• Type and size of the account;
• Types of securities in the account;
• Historical and/or expected size or number of trades for the account; and
• Number and range of supplementary advisory and client-related services provided
to the client.
The investment products and services available to be purchased in TPIA program accounts can be
purchased by clients outside of a TPIA program account, through LPL or through broker-dealers or other
investment firms not affiliated with SWP or the TPIA.
ITEM 6: Performance Based Fees and Side-By-Side Management
SWP does not charge advisory fees on a share of the capital appreciation of the funds or securities in a
client account (performance-based fees). Our advisory fee compensation is charged only as disclosed
above. SWP does not engage in Side-By-Side Management.
ITEM 7: Types of Clients
SWP provides services to a variety of clients:
•
Individuals
23 | P a g e
•
•
•
•
•
•
Trusts, estates and charitable organizations
Corporations or other business entities
Governmental plans, municipalities
Not for profit entities
Bank or thrift institutions
Retirement plans
The account minimums for both SWM and other advisor-managed, non-wrap fee accounts is $10,000;
however, in certain circumstances, the minimum account size may be lower.
Please see Item 4 for account minimums for other account types on LPL, Fidelity, and Schwab
platforms.
SWP does not require a minimum asset amount for financial planning or hourly consulting.
For TPIAs, the TPIA sponsor typically establishes a minimum account value, which will be set forth in
the account opening documents with the TPIA sponsor.
ITEM 8: Methods of Analysis, Investment Strategies and Risk of Loss
Affiliated and unaffiliated service providers may develop asset allocation models. The IAR may also
develop asset allocation models or use others from outside independent sources. Each IAR develops
his or her own methods of analysis, sources of information, and investment strategies. As such,
recommendations by IARs and individual investment portfolios will differ.
A variety of methods and strategies may be utilized when formulating investment advice and managing
client assets, methods of analysis may include, but are not limited to:
•
Charting Analysis involves the use of patterns in performance charts to identify current
trends and trend reversals to forecast the direction of prices;
•
Fundamental Analysis involves the analysis of financial statements, the general financial
health of companies, and/or the analysis of management or competitive advantages; and
•
Technical Analysis involves the analysis of past market data (primarily price and volume).
There are certain risks associated with each of these methods of analysis:
Charting Analysis: Economic/business cycles may not be predictable and may have many fluctuations
between long-term expansions and contractions. The lengths of economic cycles may be difficult to predict
with accuracy and therefore the risk of charting analysis is the difficulty in predicting economic trends and
consequently the changing value of securities that would be affected by these changing trends.
Fundamental Analysis: does not attempt to anticipate market movements. This represents a potential risk,
as the price of a security can move up or down along with the overall market, regardless of the economic
and financial factors considered in evaluating the security.
Technical Analysis: The risk of the analysis using mathematical and statistical modeling is that they may
not accurately predict future investment patterns. Day-to-day changes in the market prices of investments
24 | P a g e
may follow random patterns and may not be predictable with any reliable degree of accuracy. The risk of
analysis using more subjective criteria is that the information obtained to make the analysis may be
inaccurate and skew the analysis. In addition, measuring (or weighting) the criteria will likely be
inconsistent from one analysis to another and could adversely affect the investment decisions.
Clients’ portfolios may consist of stocks, bonds, ETFs/ETNs, no-load and/or load mutual funds and cash
or cash equivalents, or other securities deemed appropriate and suitable to the client by SWP.
Clients are advised that transactions in the account, account reallocations and rebalancing may trigger a
taxable event for the client, with the exception of transactions in IRA accounts, 403(b) accounts and other
qualified retirement accounts. SWP does not offer tax advice and clients are urged to consult with their tax
advisers.
Risk of Loss
Securities markets fluctuate substantially over time. All investments in securities include a risk of loss of
money invested (principal) and any unrealized profits (i.e., profits in the account that have not been
liquidated, sometimes called “paper profits”). In addition, as recent global and domestic economic events
have indicated, performance of any investment is not guaranteed. As a result, there is a risk of loss of the
assets SWP manages that may be out of our control. We cannot guarantee any level of performance or that
you will not experience a loss of your account assets. SWP does not represent, warrant or imply that the
services or methods of analysis used by SWP can or will predict future results, successfully identify market
tops or bottoms, or insulate clients from losses due to major market corrections or crashes. No guarantees
can be offered that the client’s goals or objectives will be achieved. Further, no promises or assumptions
can be made that the advisory services offered by SWP will provide a better return than other investment
strategies.
Varied fluctuations in the price of investments are a normal characteristic of securities markets due to a
variety of influences. Managed account programs should be considered a long-term investment and thus
long-term performance and performance consistency are the major goals.
The IAR has access to various research reports and model portfolios which can be referred to when
determining the investment advice the IAR provides to clients. The IAR chooses his/her own research
methods, investment style and management philosophy. It is important to note that no methodology or
investment strategy is guaranteed to be successful or profitable and has a risk of loss.
Types of Investments and Risks
SWP and its IARs can recommend many different types of securities, including mutual funds, unit
investment trusts (“UITs”), closed end funds, Exchange-Traded Funds/Exchange-Traded Notes
(“ETFs/ETNs”), variable annuity subaccounts, equities, fixed income securities, options, hedge funds,
managed futures, and structured products. Investing in securities involves the risk of loss that clients
should be prepared to bear. Described below are some particular risks associated with some types of
investments available in the program.
• Alternative Strategy Mutual Funds or ETFs. Certain mutual funds and ETFs
invest primarily in alternative investments and/or strategies. Investing in
alternative investments and/or strategies may not be suitable for all investors and
involves special risks, such as risks associated with commodities, real estate,
25 | P a g e
leverage, selling securities short, the use of derivatives, potential adverse market
forces, regulatory changes, and potential illiquidity. There are special risks
associated with mutual funds and ETFs that invest principally in real estate
securities, such as sensitivity to changes in real estate values and interest rates and
price volatility because of the fund’s concentration in the real estate industry.
• Closed-End Funds. Client should be aware that closed-end funds are not readily
marketable. In an effort to provide investor liquidity, the funds may offer to
repurchase a certain percentage of shares at net asset value on a periodic basis.
Thus, clients may be unable to liquidate all or a portion of their shares in these
types of funds.
• ETFs. ETFs are typically investment companies that are legally classified as open
end mutual funds or UITs. However, they differ from traditional mutual funds, in
particular, in that ETF shares are listed on a securities exchange. Shares can be
bought and sold throughout the trading day like shares of other publicly-traded
companies. ETF shares may trade at a discount or premium to their net asset value.
This difference between the bid price and the ask price is often referred to as the
“spread.” The spread varies over time based on the ETF’s trading volume and
market liquidity and is generally lower if the ETF has a lot of trading volume and
market liquidity and higher if the ETF has little trading volume and market
liquidity. Although many ETFs are registered as an investment company under the
Investment Company Act of 1940, like traditional mutual funds, some ETFs (in
particular those that invest in commodities) are not registered as an investment
company.
• ETNs. An ETN is a senior unsecured debt obligation designed to track the total
return of an underlying market index or other benchmark. ETNs may be linked to
a variety of assets (e.g., commodity futures, foreign currency and equities). ETNs
are similar to ETFs in that they are listed on an exchange and can typically be
bought or sold throughout the trading day. However, an ETN is not a mutual fund
and does not have a net asset value; the ETN trades at the prevailing market price.
The repayment of the principal, interest (if any), and the payment of any returns at
maturity or upon redemption are dependent upon the ETN issuer’s ability to pay.
In addition, the trading price of the ETN in the secondary market may be adversely
impacted if the issuer’s credit rating is downgraded. The index or asset class for
performance replication in an ETN may or may not be concentrated in a specific
sector, asset class or country, and may therefore carry specific risks.
• Leveraged and Inverse ETFs, ETNs and Mutual Funds. Leveraged ETFs, ETNs
and mutual funds, sometimes labeled “ultra” or “2x”, are designed to provide a
multiple of the underlying index's return, typically on a daily basis. Inverse
products are designed to provide the opposite of the return of the underlying index,
typically on a daily basis. These products are different from and can be riskier than
traditional ETFs, ETNs and mutual funds. Although these products are designed
to provide returns that generally correspond to the underlying index, they may not
be able to exactly replicate the performance of the index because of fund expenses
and other factors. This is referred to as a tracking error. Continual re-setting of
returns within the product may add to the underlying costs and increase the
tracking error. As a result, this may prevent these products from achieving their
investment objective. In addition, compounding of the returns can produce a
26 | P a g e
divergence from the underlying index over time, particularly for leveraged
products. In highly volatile markets with large positive and negative swings, return
distortions are magnified over time. Because of these distortions, these products
should be actively monitored, as frequently as daily, and are generally not
appropriate as an intermediate- or long-term holding. To accomplish their
objectives, these products use a range of strategies, including swaps, futures
contracts and other derivatives. These products may not be diversified and can be
based on commodities or currencies. These products may have higher expense
ratios and be less tax-efficient than more traditional ETFs, ETNs and mutual funds.
• Options. Certain types of option trading are permitted in order to generate income
or hedge a security held in the program account; namely, the selling (writing) of
covered call options or the purchasing of put options on a security held in the
program account. The client should be aware that the use of options involves
additional risks. The risks of covered call writing include the potential for the
market to rise sharply. In such case, the security may be called away and the
program account will no longer hold the security. The risk of buying long puts is
limited to the loss of the premium paid for the purchase of the put if the option is
not exercised or otherwise sold by the program account.
• Structured Products. Structured products are securities derived from another
asset, such as a security or a basket of securities, an index, a commodity, a debt
issuance, or a foreign currency. Structured products frequently limit the upside
participation in the reference asset. Structured products are senior unsecured debt
of the issuing bank and subject to the credit risk associated with that issuer. This
credit risk exists whether or not the investment held in the account offers principal
protection. The creditworthiness of the issuer does not affect or enhance the likely
performance of the investment other than the ability of the issuer to meet its
obligations. Any payments due at maturity are dependent on the issuer’s ability to
pay. In addition, the trading price of the security in the secondary market (if there
is one) may be adversely impacted if the issuer’s credit rating is downgraded. Some
structured products offer full protection of the principal invested; others offer only
partial or no protection. Investors may be sacrificing a higher yield to obtain the
principal guarantee. In addition, the principal guarantee relates to nominal
principal and does not offer inflation protection. An investor in a structured product
never has a claim on the underlying investment, whether a security, zero coupon
bond, or option. There may be little or no secondary market for the securities, and
information regarding independent market pricing for the securities may be
limited. This is true even if the product has a ticker symbol or has been approved
for listing on an exchange. Tax treatment of structured products may be different
from other investments held in the account (e.g., income may be taxed as ordinary
income even though payment is not received until maturity). Structured CDs that
are insured by the FDIC are subject to applicable FDIC limits.
• High-Yield Debt. High-yield debt is issued by companies or municipalities that do
not qualify for “investment grade” ratings by one or more rating agencies. The
below investment grade designation is based on the rating agency’s opinion of an
issuer that it has a greater risk to repay both principal and interest and a greater risk
of default than those issuers rated investment grade. High-yield debt carries greater
27 | P a g e
risk than investment grade debt. There is the risk that the potential deterioration of
an issuer’s financial health and subsequent downgrade in its rating will result in a
decline in market value or default. Because of the potential inability of an issuer to
make interest and principal payments, an investor may receive less than originally
invested. There is also the risk that the bond’s market value will decline as interest
rates rise and that an investor will not be able to liquidate a bond before maturity.
• Hedge Funds and Managed Futures. Hedge and managed futures funds may be
purchased by clients meeting certain qualification standards. Investing in these
funds involves additional risks including, but not limited to, the risk of investment
loss due to the use of leveraging and other speculative investment practices and the
lack of liquidity and performance volatility. In addition, these funds are not
required to provide periodic pricing or valuation information to investors and may
involve complex tax structures and delays in distributing important tax
information. Clients should be aware that these funds are not liquid as there is no
secondary trading market available. At the absolute discretion of the issuer of the
fund, there may be certain repurchase offers made from time to time. However,
there is no guarantee that clients will be able to redeem the fund during the
repurchase offer.
• Variable Annuities. If the client purchases a variable annuity that is part of the
program, the client will receive a prospectus and should rely solely on the
disclosure contained in the prospectus with respect to the terms and conditions of
the variable annuity. The client should also be aware that certain riders purchased
with a variable annuity may limit the investment options and the ability to manage
the subaccounts.
ITEM 9: Disciplinary Information
SWP is obligated to disclose any legal or disciplinary events that would be material to clients, or
potential clients, when evaluating SWP or the integrity of its management team. SWP does not have
information to disclose that is applicable to this item.
ITEM 10: Other Financial Industry Activities and Affiliations
SWP is wholly owned by Stratos Intermediate Holdco LLC within the Stratos Wealth Holdings, LLC
family of companies. Stratos Intermediate Holdco LLC owns the following registered investment
advisers and a limited purpose broker-dealer:
1. SWP, a retail investment firm offering advice primarily through IARs who are
securities licensed through LPL, Member FINRA/SIPC;
2. Stratos Wealth Advisors, LLC (“SWA”), a retail investment firm offering advice
primarily through IARs who are not securities-licensed;
3. Stratos Investment Management, LLC (“SIM”), an asset management firm acting
primarily as a subadvisor;
28 | P a g e
4. Stratos Wealth Securities, LLC (“SWS”), a limited purpose broker-dealer, Member FINRA/SIPC.
SWS does not process securities transactions or maintain client accounts; and
5. Renaissance Investment Group, a retail investment firm offering advice through IARs
who are not securities licensed.
Certain IARs of SWP are also associated with LPL Financial as broker-dealer registered representatives
(“RRs”). LPL Financial is a broker-dealer that is independently owned and operated and is not affiliated
with SWP. Such Dually Registered Persons may offer services through SWP on a fee basis and conduct
securities business on a commissionable basis through LPL. Additionally, the IARs may be insurance
licensed and offer insurance products and services. Clients are advised IARs may receive fee compensation
for advisory services offered through SWP. Separately, IARs may also receive commission-based
compensation for securities business conducted through LPL and for insurance business.
Please refer to Item 12 for a discussion of the benefits SWP may receive from LPL Financial and the
conflicts of interest associated with receipt of such benefits.
Most IARs are independent contractors of SWP, and the experience, level of education, level and/or
sophistication of services and fees will vary. Fees may not be commensurate with education and/or
experience. However, the fees clients will pay for advisory services will not exceed the fee schedules set
forth in this brochure. Further, clients are advised that they may pay more or less for similar services
received by another client serviced by another IAR.
Clients may maintain multiple accounts with an IAR, some of which are subject to an investment advisory
relationship through SWP, while others may operate under a brokerage relationship through LPL. Clients
are under no obligation to purchase or sell securities through IARs. However, if a client chooses to
implement the recommendations, commissions may be earned by IARs as RRs of LPL for brokerage
transactions in brokerage accounts in addition to any fees paid for advisory services on investment advisory
accounts. Commissions may be higher or lower at LPL than at other broker/dealers. IARs have a conflict
of interest by having clients purchase securities and/or insurance related products through LPL in that the
higher their production with LPL the greater potential for obtaining a higher pay-out on commissions
earned. Further, IARs may be restricted to only offering those products and services that have been
reviewed and approved for offering to the public through LPL. The amount of time spent by each IAR
offering securities products on a commission basis as a RR of LPL will vary. Some IARs may spend
significantly more or less time offering commissionable products and services through LPL.
As discussed previously, certain associated persons of SWP are RRs of LPL Financial. As a result of this
relationship, LPL may have access to certain confidential information (e.g., financial information,
investment objectives, transactions and holdings) about SWP’s clients, even if the client does not establish
an account through LPL Financial. If you would like a copy of the LPL Financial Privacy Policy, please
contact our Chief Compliance Officer at 440-519-2500.
Certain IARs are also dually registered as IARs of LPL Financial’s Registered Investment Advisor for
transition and supervisory purposes or offering LPL’s Retirement Plan Consulting Program services.
SWP IARs registered with LPL may offer insurance products and services for which commissions will be
paid. IARs and other related persons of SWP (defined as any advisory affiliate and any person that is under
common control with SWP) may be licensed with various insurance companies. SWP, its IARs and related
persons have a conflict of interest when recommending clients purchase insurance products, as
commissions may be earned in addition to fees for investment advisory services. Clients are not obligated
29 | P a g e
to purchase insurance products through SWP or its IARs. Some IARs may spend significantly more or
less time offering insurance products and services. The principal business of SWP is not to offer insurance
products and services. Less than 10% of SWP’s resources are dedicated to insurance business.
IARs may have their own legal business entities whose trade names and logos are used for marketing
purposes and may appear on marketing materials and/or client statements. The client should understand
that the businesses are legal entities of the IAR and not of SWP. The IARs are under the supervision of
SWP, and the advisory services of the IAR are provided through SWP. SWP has these arrangements with
the business entities listed in Schedule D of Form ADV.
SWP may also offer its advisory services through financial institutions such as banks. SWP is not an
affiliate of the banks in which its IARs maintain offices nor are SWP or its IARs employees of the bank.
SWP pays a fee to the bank for the opportunity to conduct business on its premises and with banking
clients. This is a conflict of interest in that SWP has an incentive to charge a higher fee to the client. SWP
has policies against charging a higher fee when working with financial institutions and periodically
reviews these accounts to test for compliance with this policy.
Certain IARs may be certified public accountants (“CPAs”) and offer accounting services through their
accounting practice. SWP does not endorse or recommend the services of the IARs in their capacity as
CPAs. Further, none of the services offered by SWP are to be considered legal or accounting services.
Clients are under no obligation to participate in accounting services offered by IARs who may also be
CPAs.
As stated above, most IARs are independent contractors. As such, the IARs have a direct incentive in the
investment advisory fees being charged since a portion of the advisory fee collected by SWP will be paid
to the IAR for compensation for advisory services. Further, clients are advised that the amount paid by
SWP to the IAR will be based on the production of the IAR. Therefore, the higher sales the IAR produces
the more compensation the IAR will receive. Consequently, since production is a basis for determining
the IAR’s payout, and since a portion of the advisory fees will be retained by SWP, there is a conflict of
interest for the IAR to potentially charge a higher fee.
SWP may offer clients the option to utilize the management services of one or more third party managers.
As set forth below, IARs have a conflict of interest by having clients utilize the management services of
third-party managers instead of directly managing clients’ assets.
One of the recommended third-party managers, SIM, is an affiliate of SWP, and clients will pay additional
fees to SIM in addition to their IAR’s stated management fee. While the IAR does not receive additional
fees for offering sub-advisory or wrap services through SIM, SWP does benefit by using an affiliate to
manage a client’s assets as its corporate parent will receive additional fees for managing those assets.
Clients must discuss these conflicts with their IAR and refer to SIM disclosure brochure for payment terms
and conditions.
SWP will assist clients with evaluating their financial situation, identifying one or more third party
managers, and selecting a third-party manager’s service. Additionally, on an ongoing basis SWP will be
available to answer questions clients may have regarding their managed account and act as the
communication conduit between the client and the manager. SWP will periodically meet with the client to
evaluate the client’s account and third-party manager. In addition, if the investment program recommended
to a client is a wrap fee program the client will also receive Part 2A Appendix 1 of the Form ADV or
equivalent wrap fee brochure provided by the sponsor of the program.
30 | P a g e
Clients may pay transaction fees, account maintenance fees, promoter fees, advisory/management fees
and other fees and expenses associated with maintaining the account. Fees will be charged by and collected
by the third-party manager, and the third-party manager will allocate SWP’s portion of the fee. Therefore,
clients must refer to the third-party manager’s disclosure brochure for payment terms and conditions.
Clients will be charged these fees by the third-party manager selected by the client. Any fee received
(promoter, investment advisory fee, maintenance, etc.) can create a conflict of interest to the IAR since it
will not lower the fee the IAR receives for providing clients with advisory services and SWP may receive
a portion of the third-party manager’s fee.
Clients are advised that fees for such programs may be higher or lower than if the client directly obtained
the services of the third-party manager, or if the client obtained advisory services separately. Clients should
read the third-party manager’s disclosure brochure for additional disclosure of its managed program.
For accounts that utilize a third-party manager, the client will establish a third-party manager custody
account at a qualified custodian. SWP will not directly conduct any securities transactions on behalf of the
client or participate directly in the selection of the securities to be purchased or sold for the client.
Investment decisions are made by the third-party manager in accordance with the agreement between the
client and the manager.
As part of financial planning services or hourly consulting services, an IAR may provide recommendations
as to investment products or securities. To the extent that the IAR recommends that a client invest in
products and services that will result in compensation being paid to SWP and the IAR, this presents a
conflict of interest. The compensation to IAR and SWP may be more or less depending on the product or
service that the IAR recommends. Therefore, the IAR has a financial incentive to recommend that a
financial plan or consulting advice be implemented using a certain product or service over another product
or service. The client is under no obligation to purchase securities or services through SWP and the IAR.
If the client decides to implement the financial plan or consulting advice through an advisory program or
service, at the time of engagement the IAR will provide the client with a disclosure brochure, client
agreement and other account paperwork that contain specific information about fees and compensation
that the IAR and SWP will receive in connection with that program. The brochures are also available at
www.adviserinfo.sec.gov.
If the client desires instead to purchase securities in a brokerage account through the IAR acting as an RR
of LPL, both LPL and the IAR will receive brokerage-related compensation for those services (e.g.,
commissions and/or trail fees). SWP receives a percentage portion of the brokerage-related compensation.
Information regarding such brokerage compensation is provided at the time of a brokerage transaction.
When considering whether to implement a financial plan through your IAR and SWP, clients should
discuss with the IAR how SWP and the IAR will be compensated for any recommendations in the plan. It
is important to note that clients are under no obligation to implement a financial plan through SWP. Clients
should understand that the investment products, securities and services that an IAR may recommend as
part of financial planning and hourly consulting are available to be purchased through broker-dealers,
investment advisors or other investment firms not affiliated with SWP.
Certain IARs may recommend to clients who are qualified, limited partner interests in various alternative
investments. One such alternative investment is the Preylock Strategic Opportunity Fund, LP (the
“Fund”), which is offered by Preylock Companies, LLC (“Preylock”). An affiliate of Preylock will serve
as the General Partner of the Fund. Preylock will pay NSC Asesores SC (“NSC”) an administrative fee
31 | P a g e
pursuant to an Administrative Services Agreement between Preylock and NSC (the “Service Agreement”),
which will be paid out of, and not in addition to, the management fee and the acquisition fee charged to
the Fund that would otherwise be payable to Preylock. Clients of SWP or NSC may be investors in the
Fund and any such investor should be aware of the foregoing fees that may be paid to NSC. An affiliate
of SWP is a majority investor in NSC. As a result, SWP will indirectly benefit from the fees paid by
Preylock to NSC under the Service Agreement. Due to the fees that will be paid to NSC under the Service
Agreement, SWP has an economic incentive to solicit investors to commit capital to the Fund, resulting in
a conflict of interest on SWP’s part. Clients should read all offering documents related to investments in
the Fund and discuss this conflict of interest with their IAR.
The client should understand that SWP and the IAR, as either an IAR of SWP or an RR of LPL, may
perform investment advisory and/or brokerage services for various other clients, and that SWP and the
IAR may give advice or take actions for those other clients that differ from the advice given to the client.
The timing or nature of any action taken for the account may also be different.
ITEM 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
Code of Ethics and Personal Trading
SWP has adopted a Code of Ethics for all supervised persons of the firm describing its high standards of
business conduct and fiduciary responsibility to its clients. The Code of Ethics includes provisions relating
to the confidentiality of client information, a prohibition on insider trading, restrictions and reporting
requirements on the acceptance of gifts and personal securities trading policies, as discussed below.
SWP’s Code of Ethics is distributed to each employee and IAR at the time of hire/contract, and thereafter
as it is modified. In addition, SWP requires an annual certification by all employees/IARs regarding their
understanding and compliance with the Code of Ethics.
A copy of our Code of Ethics will be provided to any client or prospective client upon request. You may
contact our Chief Compliance Officer at 440-519-2500.
Participation or Interest in Client Transactions
Most SWP IARs are Dually Registered Persons and must execute securities transactions through LPL,
unless those IARs obtain authorization from LPL to execute securities transactions through another broker-
dealer.
IARs of SWP may buy or sell securities that are recommended to clients. IARs will not put their interests
before a client’s interest. IARs may not trade ahead of their clients or trade in such a way to obtain a better
price for themselves than for their clients. Further, associated persons are prohibited from trading on non-
public information or sharing such information. SWP and its associated persons are required to conduct
their securities and investment advisory business in accordance with all applicable Federal and State
securities regulations.
32 | P a g e
ITEM 12: Brokerage Practices
LPL Financial is the broker-dealer selected by SWP for the conduct of its commission-based brokerage
business and to provide custodial services for advisory accounts held on LPL platforms. Factors considered
in selecting LPL include the stability and size of LPL along with the variety of programs and flexibility in
commission rates IARs may charge. SWP receives referral bonuses from LPL which are based on the
trailing 12-month commission production history of newly hired IARs, as well as a percentage portion of
the commissions and bonuses the IARs generate at LPL.
Newly hired representatives may receive from LPL forgivable loans, upfront cash and various forms of start-
up expense coverage based on their trailing 12-month commission production history for electing to join
LPL and SWP. This provides an incentive for the representative to change firms in order to obtain these
forms of compensation.
SWP has also selected Fidelity and Schwab as broker-dealers to provide custody services for advisory
accounts in specific cases where the client would be best served. Factors considered in selecting these
firms are described below.
SWP does not maintain custody of client assets on which we advise, although we may be deemed to have
custody of client assets if clients give SWP authority to withdraw assets from client accounts (see Item 15
– Custody, below). Client assets must be maintained in an account at a “qualified custodian,” generally a
broker-dealer or bank. SWP will generally recommend that clients use LPL, Fidelity, and Schwab as the
qualified custodian.
SWP is independently owned and operated and is not affiliated with LPL, Fidelity, or Schwab. Each of
the recommended custodians will hold client assets in a brokerage account and buy and sell securities when
SWP instructs them to. While SWP recommends that clients use LPL, Fidelity, or Schwab as their
custodian, clients will decide whether to do so and will open an account by entering into an account
agreement with them. Conflicts of interest associated with this arrangement are described below as well
as in Item 14 (Client referrals and other compensation). Clients should consider these conflicts of interest
when selecting a custodian.
SWP does not open the account for clients, although we may assist clients in doing so.
How we select custodians
Depending on specific client needs, one broker-dealer or custodian may offer better transaction costs/order
processing than another, and those differences are evaluated by the IAR prior to opening a client account.
SWP, as an investment adviser, owes a legal and fiduciary duty to its clients, including a duty to seek best
execution of client transactions and to make full and fair disclosure to clients about any soft dollar
arrangements. While the cost is carefully monitored, cost is not the only determining factor that would
influence opening an account at one custodian or another. Important items like financial strength, stability,
reputation, research, trading platforms, trading execution, breadth of available investment products,
pricing, research, quality of service, administrative efficiencies, and client friendly statements are also
considered in the evaluation and selection of a custodian. The lowest cost trade execution is not always the
determining factor for the selection of a custodian. However, the client has the right to inquire about
opening accounts at these various institutions.
33 | P a g e
Client Brokerage and Custody Costs
The custodians generally do not charge separately for custody services, but rather are compensated by
account holders through commissions or other transaction- related or asset-based fees for securities trades
that are executed through them or that settle into client accounts. Custodians are also compensated by
earning interest on the uninvested cash in client accounts. For some accounts, custodians may charge
clients a percentage of the dollar amount of assets in the account in lieu of commissions. The commission
rates and asset-based fees applicable to SWP’s client accounts are negotiated based on the condition that
our clients collectively maintain a total amount of assets in accounts at the custodian. Although this is a
conflict of interest and can create an incentive to IARs to recommend these custodians in order to meet the
required amount of assets to maintain the negotiated pricing, we believe this commitment benefits our
clients because the overall commission rates and asset-based fees clients pay are lower than they would be
otherwise.
In addition to commissions or other transaction-related or asset-based fees, if a client participates in a
“prime broker” or “trade away” program, the custodian will typically charge a flat fee for each trade that
SWP has executed by a different broker-dealer but where the securities bought or the funds from the
securities sold are deposited (settled) into the client’s custodian account. These fees are in addition to the
commissions or other compensation the client pays the executing broker-dealer. Total cost of a transaction
is one factor used to determine if/when to trade away from a custodian, as SWP seeks to minimize trading
costs. Because of this and in order to minimize a client’s trading costs, SWP has LPL, Schwab, and Fidelity
execute most trades for client accounts.
Recommendation of LPL
SWP may recommend that clients establish a brokerage account with LPL Financial to maintain custody
of clients’ assets and to effect trades for their accounts. LPL provides brokerage and custodial services to
independent investment advisory firms, including SWP. For SWP’s accounts custodied at LPL Financial,
LPL generally is compensated by clients through commissions, trails, or other transaction-based fees for
trades that are executed through LPL or that settle into LPL. For IRA accounts, LPL generally charges
account maintenance fees. In addition, LPL also charges clients miscellaneous fees and charges, such as
account transfer fees.
Clients should also understand that LPL is responsible under FINRA rules for supervising certain business
activities of SWP and its Dually Registered Persons that are conducted through broker-dealers and
custodians other than LPL Financial. LPL charges a fee for its oversight of activities conducted through
these other broker-dealers and custodians. This fee is passed on to the IAR. This arrangement presents a
conflict of interest because SWP and its IARs have a financial incentive to recommend the use of LPL rather
than other broker-dealers or custodians in order to avoid incurring the oversight fee.
Benefits Received by SWP. LPL makes available to SWP various products and services designed to assist
SWP in managing and administering client accounts. Many of these products and services may be used to
service a significant number of SWP accounts. These include software and other technology that (i)
provide access to client account data (such as trade confirmations and account statements); (ii) facilitate
trade execution and allocate aggregated trade orders for multiple client accounts; (iii) provide pricing and
other market data; (iv) facilitate payment of SWP fees from client accounts; and (v) assist with back-office
functions, recordkeeping and client reporting.
SWP has a fee arrangement with LPL related to assets held on one of the LPL advisory programs. Under
this arrangement, LPL pays SWP a rebate based on the amount of assets invested in that LPL program.
This results in a conflict of interest between clients and SWP because receipt of the rebate gives SWP an
34 | P a g e
incentive to recommend that clients invest assets in the program; however, this conflict is mitigated insofar
as the rebate payments SWP receives are not shared with the IAR who selects or recommends the program
for its clients.
Transition Assistance Benefits. LPL provides various benefits and payments to Dually Registered Persons
that are new to the LPL platform to assist them with the costs (including foregone revenues during account
transition) associated with transitioning their businesses to the LPL Financial platform (collectively referred
to as “Transition Assistance”). The proceeds of such Transition Assistance payments are intended to be
used for a variety of purposes, including (but not necessarily limited to) providing working capital to assist
in funding the Dually Registered Person’s business, satisfying any outstanding debt owed to the Dually
Registered Person’s prior firm, offsetting account transfer fees (“ACATs”) payable to LPL as a result of
the Dually Registered Person’s clients transitioning to LPL’s custodial platform, technology set-up fees,
marketing and mailing costs, stationery and licensure transfer fees, moving expenses, office space
expenses, staffing support, and termination fees associated with moving accounts.
The amount of the Transition Assistance payments is often significant in relation to the overall revenue
earned or compensation received by the Dually Registered Person at their prior firm. Such payments are
generally based on the size of the Dually Registered Person’s business established at the prior firm and/or
assets under custody. Please refer to the relevant Part 2B brochure supplement for more information about
the specific Transition Payments your IAR receives.
Transition Assistance payments and other benefits are provided to associated persons of SWP in their
capacity as registered representatives of LPL. However, the receipt of Transition Assistance by such Dually
Registered Persons creates a conflict of interest relating to SWP’s advisory business. In certain instances,
the receipt of such benefits is dependent on a Dually Registered Person maintaining its clients’ assets with
LPL and therefore SWP has an incentive to recommend that clients maintain their account with LPL in
order to generate such benefits.
SWP attempts to mitigate these conflicts of interest by evaluating and recommending that clients use LPL’s
services based on the benefits that such services provide to our clients, rather than the Transition Assistance
earned by any particular Dually Registered Person. SWP considers LPL’s stability and size, along with the
variety of programs and flexibility in commission rates IARs may charge when recommending or requiring
that clients maintain accounts with LPL. However, clients should be aware of this conflict and take it into
consideration in making a decision regarding whether to custody their assets in a brokerage account at
LPL.
Products and Services Available to SWP from Schwab and Fidelity
Schwab and Fidelity both provide services to independent investments advisory firms like SWP. They
provide SWP and our clients with access to their institutional brokerage services (trading, custody,
reporting, and related services), many of which are not typically available to retail customers. However
certain retail investors may be able to get institutional brokerage services from Schwab or Fidelity without
going through SWP. Schwab and Fidelity also make available various support services. Some of these
services help us manage or administer client accounts, while others help us manage and grow our business.
Schwab’s and Fidelity’s support services are generally available on an unsolicited basis (SWP doesn’t
have to request them) and at no charge to SWP. Following is a more detailed description of the support
services.
35 | P a g e
Services that benefit clients. Schwab’s and Fidelity’s institutional brokerage services include access to
a broad range of investment products, execution of securities transactions and custody of client assets. The
investment products available include some to which SWP might not otherwise have access or that would
require a significantly higher minimum initial investment by our clients. The custodian’s services
described in this paragraph generally benefit our clients and their accounts.
Services that do not directly benefit clients. Schwab and Fidelity also make available to SWP other
products and services that benefit the firm but do not directly benefit its clients and their accounts. These
products and services assist us in managing and administering clients’ accounts and operating our firm.
They include investment research, both Schwab’s and Fidelity’s own and that of third parties. SWP uses
this research to service all or a substantial number of clients’ accounts, including accounts not maintained
at Schwab or Fidelity. In addition to investment research, Schwab and Fidelity also make available
software and other technology that (i) provide access to client account data (such as duplicate trade
confirmations and account statements); (ii) facilitate trade execution and allocate aggregated trade orders
for multiple client accounts; (iii) provide pricing and other market data; (iv) facilitate payment of SWP
fees from client accounts; and (v) assist with back-office functions, recordkeeping and client reporting.
Services that generally benefit only SWP. Schwab and Fidelity also offer other services intended to help
SWP manage and further our business enterprise. These services include (i) educational conferences and
events; (ii) consulting on technology and business needs; (iii) consulting on legal and compliance related
needs; (iv) publications and conferences on practice management and business succession; (v) access to
employee benefits providers, human capital consultants, and insurance providers; and (vi) marketing
consulting and support. Schwab and Fidelity provide some of these services themselves; in other cases,
they will arrange for third-party vendors to provide the services to SWP. Schwab and Fidelity discount or
waive their fees for some of the services or pay all or a part of a third party’s fees. Schwab and Fidelity
also provide us with other benefits, such as occasional business entertainment of our personnel. If clients
did not maintain accounts with Schwab or Fidelity, SWP would be required to pay for those services from
our own resources.
Transition Assistance Benefits. From time to time, Fidelity or Schwab will provide Transition Assistance
to SWP IARs that are new to the Fidelity or Schwab platform. The proceeds of such Transition Assistance
payments are intended to be used for a variety of purposes, including (but not necessarily limited to)
providing working capital to assist in funding the IARs business, satisfying any outstanding debt owed to
the IAR’s prior firm, offsetting ACATs fees payable to Fidelity or Schwab as a result of the IAR’s clients
transitioning to Fidelity’s or Schwab’s’ custodial platform, technology set-up fees, marketing and mailing
costs, stationery and licensure transfer fees, moving expenses, office space expenses, staffing support, and
termination fees associated with moving accounts.
The amount of the Transition Assistance payments is often significant in relation to the overall revenue
earned or compensation received by the IAR at their prior firm. Such payments are generally based on the
size of the IAR’s business established at the prior firm and/or assets under custody. Please refer to the
relevant Part 2B brochure supplement for more information about the specific Transition Payments your
IAR receives.
The receipt of Transition Assistance by such IARs creates a conflict of interest relating to SWP’s advisory
business. In certain instances, the receipt of such benefits is dependent on an IAR maintaining its clients’
assets with Fidelity or Schwab and therefore SWP has an incentive to recommend that clients maintain
their account with Fidelity or Schwab in order to generate such benefits.
SWP attempts to mitigate these conflicts of interest by evaluating and recommending that clients use
36 | P a g e
Fidelity’s or Schwab’s services based on the benefits that such services provide to our clients, rather than
the Transition Assistance earned by any particular IAR. SWP considers Fidelity’s and Schwab’s stability
and size, along with the variety of programs and flexibility in commission rates IARs may charge when
recommending or requiring that clients maintain accounts with Fidelity or Schwab. However, clients
should be aware of this conflict and take it into consideration in making a decision regarding whether to
custody their assets in a brokerage account at Fidelity or Schwab.
Our Interest in Custodian’s Services
The availability of these services from our custodians benefits SWP because we do not have to produce or
purchase them. SWP doesn’t have to pay for custodial services. The custodians have also agreed to pay
for certain technology, research, marketing and compliance consulting products and services on our behalf
once the value of our clients’ assets in accounts at the custodians reaches certain thresholds. These services
are not contingent upon SWP committing any specific amount of business to the custodians in trading
commissions or assets in custody. The fact that we receive these benefits from the custodians is an
incentive for SWP to recommend the use of the custodians rather than making such a decision based
exclusively on our clients’ interest in receiving the best value in custody services and the most favorable
execution of client transactions. This is a conflict of interest. SWP believes, however, that taken in the
aggregate our recommendation of the custodians is in the best interests of our clients. Our selection is
primarily supported by the scope, quality, and price of the custodian’s services (see “How we select
custodians”) and not the custodian’s services that benefit only SWP.
Retirement Plan Participant Accounts
SWP uses a third-party platform to facilitate management of held away assets such as defined contribution
plan participant accounts, with discretion. The platform allows SWP to avoid being considered to have
custody of client funds since IARs do not have direct access to client log-in credentials to affect trades.
SWP is not affiliated with the platform in any way and receives no compensation from them for using
their platform. A link will be provided to the client allowing them to connect an account(s) to the platform.
Once client account(s) is connected to the platform, an IAR will review the current account allocations.
When deemed necessary, the IAR will rebalance the account considering client investment goals and risk
tolerance, and any change in allocations will consider current economic and market trends. The goal is to
improve account performance over time, minimize loss during difficult markets, and manage internal fees
that harm account performance. Client account(s) will be reviewed periodically, at least annually, and
allocation changes will be made as deemed necessary.
Brokerage for Client Referrals: SWP does not recommend brokerage for client referrals.
Directed Brokerage: SWP generally does not engage in directed brokerage transactions for clients. In
limited circumstances, SWP may allow clients to request to use a particular broker to execute some or all
transactions for the client. In those cases, the client will negotiate terms and arrangements for the account
with that broker and SWP will not seek better execution services or prices from other brokers or be able
to aggregate client transactions for execution through other brokers with orders for other accounts managed
by SWP. As a result, the client will potentially pay higher commissions or other transaction costs or
greater spreads, or receive less favorable net prices, on transactions for the account than would otherwise
be the case. Subject to its duty of best execution, SWP may decline a client’s request to direct brokerage
if, in SWP’s sole discretion, such directed brokerage arrangements would result in additional operational
difficulties. As a general rule, SWP encourages each client to compare the possible costs or disadvantages
37 | P a g e
of directed brokerage against the value of custodial or other services provided by the broker to the client
in exchange for the directed brokerage designation.
In connection with TPIA programs, the TPIA sponsor may require that clients direct brokerage to a broker-
dealer, including the TPIA sponsor or broker-dealer affiliated with the TPIA sponsor. Clients should
understand that not all advisors require their clients to direct brokerage. By directing brokerage to a broker,
clients may be unable to achieve the most favorable execution of client transactions and may pay more in
transaction charges than other broker-dealer firms. Therefore, directed brokerage may cost clients more
money. For more information about the brokerage practices of a TPIA sponsor, clients should refer to the
Disclosure Brochure for the applicable TPIA. For information about other conflicts of interest regarding
SWP’s arrangements with TPIAs, please also see Item 14 below.
Aggregation
In placing orders to purchase or sell securities in accounts, IARs may elect to aggregate orders (that is,
consolidate smaller orders for the same security into a large order, which generally results in transaction
cost savings). In so doing, IARs will not aggregate transactions unless aggregation is consistent with its
duty to seek best execution. No advisory client will be favored over any other client; each client that
participates in an aggregated order will participate at the average share price for all transactions executed
by the IAR in that security on a given business day, with transaction costs shared pro-rata based on each
client’s participation in the transaction.
ITEM 13: Review of Accounts
SWP maintains a compliance program designed to conduct periodic reviews of client accounts. IARs are
expected to meet and document reviews with clients on at least an annual basis. Such meetings may include
review of accounts statements, quarterly performance reports, and other information or data related to the
client’s account and investment objectives. Clients may request more frequent reviews and may set
thresholds for triggering events that would cause a review to take place. Generally, IARs will monitor for
changes or shifts in the economy, changes to the management and structure of a mutual fund or company in
which client assets are invested, and market shifts and corrections. Clients are advised that they should
notify their IAR promptly of any changes to the client’s financial goals, objectives or financial situation
as such changes may require the IAR to review the client’s portfolio and make recommendations for
changes.
LPL, Fidelity, or Schwab, as the custodian, provide clients with regular written reports regarding their
accounts. In addition, LPL, Fidelity, or Schwab send client trade confirmations and account statements
showing transactions, positions, and deposits and withdrawals of principal and income. Fidelity and
Schwab do not send trade confirmations for systematic purchases, systematic redemptions and systematic
exchanges. In some cases, SWP provides detailed quarterly performance reports describing account
performance and positions. Some managed accounts either send confirmations for each securities
transaction in the client’s account direct from the account custodian as they occur, and others bundle them
to be sent with the periodic statement mailing.
Clients will receive account statements direct from the broker-dealer or account custodian reflecting the
deduction of SWP’s advisory fee. Clients should carefully review statements received from the broker-
dealer or account custodian. Further, clients should compare any written report received from SWP with
statements received directly from the broker-dealer or account custodian. Clients should notify their IAR
38 | P a g e
if they notice any discrepancies between the statement received from their account custodian and quarterly
performance reports received from SWP.
For all financial planning services, SWP reviews the deliverable(s) provided to the client to ensure the
recommendations were in line with the client’s needs and objectives.
For TPIA services, IARs review, on an ongoing basis, client accounts and meet with clients to review such
items as accounts statements, quarterly performance reports, and other information or data related to the
client’s account and investment objective. The TPIA sponsor or custodian of the TPIA account assets send
clients regular written reports and statements regarding the account.
ITEM 14: Client Referrals and Other Compensation
Client Referrals
SWP may enter into arrangements with individuals (“Promoters”) whereby the Promoter will refer a client
to SWP who may be a candidate for the investment advisory services offered by SWP. In return, SWP will
agree to compensate the Promoter for the referral. Compensation to the Promoter is dependent on the client
entering into an advisory agreement with SWP for advisory services. Compensation to the Promoter will
be an agreed upon percentage of SWP’s advisory fee. SWP’s referral program is in compliance with the
federal regulations. The promoter/referral fee is paid pursuant to a written agreement retained by both the
investment adviser and the Promoter. Each referred client is required to receive a copy of SWP’s Form
ADV Part 2A and a disclosure document explaining the nature of the Promoter’s relationship with SWP,
the compensation arrangement and the amount the Promoter will receive as a consequence of the Promoter
arrangement. The Promoter is not permitted to offer clients any investment advice on behalf of SWP. A
client’s advisory fee will not exceed SWP maximum fees regardless of promoter or referral arrangements.
SWP and its IARs may offer advisory services on the premises of unaffiliated financial institutions such
as banks. SWP has entered into agreements with the financial institutions pursuant to which SWP shares
compensation, including a portion of the advisory fee, with the financial institution for the use of the
financial institution’s facilities and for client referrals.
Participation in Fidelity Wealth Advisor Solutions®
SWP participates in the Fidelity Wealth Advisor Solutions® Program (the “WAS Program”), through
which SWP receives referrals from Strategic Advisers LLC (“Strategic Advisers”), a registered investment
adviser, and Fidelity Investments company. SWP is independent and not affiliated with Strategic Advisers
or any Fidelity Investments company. Strategic Advisers does not supervise or control SWP, and Strategic
Advisers has no responsibility or oversight for SWP’s provision of investment management or other
advisory services.
Under the WAS Program, Strategic Advisers acts as a promoter for SWP, and SWP pays referral fees to
Strategic Advisers for each referral received based on SWP’s assets under management attributable to each
client referred by Strategic Advisers or members of each client’s household. The WAS Program is
designed to help investors find an independent investment advisor, and any referral from Strategic Advisers
to SWP does not constitute a recommendation by Strategic Advisers of SWP’s particular investment
management services or strategies. More specifically, SWP pays the following amounts to Strategic
39 | P a g e
Advisers for referrals: the sum of (i) an annual percentage of 0.10% of any and all assets in client accounts
where such assets are identified as “fixed income” assets by Strategic Advisers and (ii) an annual
percentage of 0.25% of all other assets held in client accounts. In addition, SWP has agreed to pay Strategic
Advisers an annual program fee of $50,000 to participate in the WAS Program. These referral fees are
paid by SWP and not the client.
To receive referrals from the WAS Program, SWP must meet certain minimum participation criteria, but
SWP has been selected for participation in the WAS Program as a result of its other business relationships
with Strategic Advisers and its affiliates, including Fidelity Brokerage Services, LLC (“FBS”). As a result
of its participation in the WAS Program, SWP and those IARs at SWP participating in the WAS Program
have a conflict of interest with respect to its decision to use certain affiliates of Strategic Advisers,
including FBS, for execution, custody and clearing for certain client accounts. SWP and those IARs at
SWP participating in the WAS Program could have an incentive to suggest the use of FBS and its affiliates
to its advisory clients, whether or not those clients were referred to SWP as part of the WAS Program.
Under an agreement with Strategic Advisers, SWP has agreed that SWP will not charge clients more than
the standard range of advisory fees disclosed in its Form ADV Part 2A Brochure to cover promoter fees
paid to Strategic Advisers as part of the WAS Program. Pursuant to these arrangements, SWP has agreed
not to solicit clients to transfer their brokerage accounts from affiliates of Strategic Advisers or establish
brokerage accounts at other custodians for referred clients other than when SWP’s fiduciary duties would
so require, and SWP has agreed to pay Strategic Advisers a one-time fee equal to 0.75% of the assets in a
client account that is transferred from Strategic Advisers’ affiliates to another custodian; therefore, SWP
and those IARs at SWP participating in the WAS Program have an incentive to suggest that referred clients
and their household members maintain custody of their accounts with affiliates of Strategic Advisers.
However, participation in the WAS Program does not limit SWP’s duty to select brokers on the basis of
best execution.
Other Compensation
SWP receives an economic benefit from its recommended custodians in the form of the support products
and services they make available to SWP and other independent investment advisors whose clients
maintain their accounts with the custodians. In addition, the custodians have also agreed to pay for certain
products and services for which SWP would otherwise have to pay once the value of our clients’ assets in
accounts at the custodians reach a certain size. Clients do not pay more for assets maintained at the
custodians as a result of these arrangements. However, SWP benefits from the arrangement because the
cost of these services would otherwise be borne directly by SWP. Clients should consider these conflicts
of interest when selecting a custodian. The products and services provided by the custodians, how they
benefit SWP, and the related conflicts of interest are described in Item 12 above.
SWP receives referral bonuses from LPL which are based on the trailing 12-month commission production
history of newly hired IARs, as well as a percentage portion of the commissions and bonuses they generate
at LPL. Newly hired IARs may receive from LPL forgivable loans, upfront cash and various forms of start-
up expense coverage based on their trailing 12-month commission production history for electing to join
LPL and SWP. This is a conflict of interest in that it provides an incentive for the representative to change
firms in order to obtain these forms of compensation.
SWP and/or its Dually Registered Persons are incented to join and remain affiliated with LPL and to
recommend that clients establish accounts with LPL through the provision of Transition Assistance
(discussed in Item 12 above), and this is a conflict of interest. LPL also provides other compensation to
SWP and its Dually Registered Persons, including, but not limited to, bonus payments, repayable and
forgivable loans, stock awards, and other benefits. The receipt of any such compensation creates a financial
40 | P a g e
incentive for the IAR to recommend LPL Financial as custodian for the assets in a client’s account, and
thus it is a conflict of interest. We encourage the client to discuss any such conflicts of interest with their
representative before making a decision to custody their assets at LPL Financial.
SWP has a fee arrangement with LPL related to assets held on one of the LPL advisory programs. Under
this arrangement, LPL pays SWP a rebate based on the amount of assets invested in that LPL program.
This results in a conflict of interest between clients and SWP because receipt of the rebate gives SWP an
incentive to recommend that clients invest assets in the program; however, this conflict is mitigated insofar
as the rebate payments SWP receives are not shared with the IAR who selects or recommends the program
for its clients.
Additionally, SWP’s agreement with Fidelity and Schwab provides for payment of Transition Assistance
(discussed in Item 12 above) for certain IARs joining SWP who are likely to recommend Fidelity or
Schwab as a custodian. The receipt of any such compensation creates a financial incentive for the IAR to
recommend Fidelity or Schwab as custodian for the assets in a client’s account, and thus it is a conflict of
interest. We encourage the client to discuss any such conflicts of interest with their representative before
making a decision to custody their assets at Fidelity or Schwab. Dually Registered Persons must receive
approval to use custodians other than LPL.
The IAR, SWP and SWP employees may receive additional non-cash compensation from advisory product
sponsors. Such compensation may not be tied to the sale of any products. Compensation may include such
items as gifts valued at less than $500 annually, an occasional dinner or ticket to a sporting event, or
reimbursement in connection with educational meetings or marketing or advertising initiatives. Advisory
product sponsors may also pay for education or training events that may be attended by SWP employees
and IARs.
The IAR recommending a TPIA program to the client receives compensation as a result of the client’s
participation in the program. This compensation includes a portion of the advisory fee and also may include
other compensation, such as awards or other things of value offered by the TPIA to the IAR. For example,
a TPIA may pay additional marketing payments to SWP, its employees and/or IARs to cover fees to attend
conferences or reimbursement of expenses for workshops, seminars presented to the IAR’s clients, client
appreciation events or advertising, marketing or practice management. The amount of this compensation
may be more or less than what the IAR would receive if the client participated in custodial advisory
programs, programs of other investment advisors or paid separately for investment advice, brokerage and
other client services. Therefore, this is a conflict or interest in that the IAR may have a financial incentive
to recommend a TPIA program account over other programs and services.
SWP has entered into referral agreements with independent TPIAs, pursuant to which SWP and IARs
receive referral fees from the TPIAs in return for referrals of clients. Because SWP is engaged by and paid
by the TPIA for the referral, any recommendation regarding a TPIA as part of a referral presents a conflict
of interest. SWP addresses this conflict by providing the client with a disclosure statement explaining the
role of SWP, the IAR and the referral fee received by SWP and the IAR.
For more information regarding these TPIA arrangements, refer to Item 4.
One TPIA that an IAR may also recommend is SIM, which is an affiliate of SWP. This creates a conflict
of interest because management fees earned by SIM generate revenue for SWP’s parent company and
benefit the firm as a whole. By managing those assets, the IAR receives a benefit of access to the portfolio
management, and SWP and SIM receives fees on those assets that would otherwise be paid to other
41 | P a g e
entities. SWP addresses this conflict by identifying SIM as an affiliate and providing clients with a
disclosure brochure explaining the role of SWP, the IAR and SIM and the additional fees charged by SIM
for its services. Ultimately it is up to the client to choose the TPIA that is right for their situation.
Some IARs may hold equity in Stratos Wealth Holdings. This creates a conflict of interest in
recommending SIM as a subadvisor as those IARs will receive an indirect benefit in sharing in the
profitability of SIM as a shareholder of Stratos Wealth Holdings.
SWP has developed a program pursuant to which a limited number of IARs can become employees of an
affiliate of SWP. In connection with that program, the IAR agrees to change its branding, adopt a common
technology stack and move assets to SIM, as appropriate, among other things. Participation in this program
results in a one-time inventive payment to the IAR and, therefore, represents a conflict of interest. IARs
provide disclosure of this conflict to clients and does an analysis to ensure that moving assets to SIM is in
the best interest of the clients. As always, it is up to the client to choose the portfolio manager that is right
for their situation.
Load and no-load mutual funds may pay annual distribution charges sometimes referred to as 12b-1 fees.
12b-1 fees come from fund assets; therefore, indirectly from client assets. Any 12b-1 fees paid on mutual
funds purchased in an SWP managed account are not passed on to IARs and will be retained by LPL or
another custodian.
LPL makes available to SWP other products and services that benefit SWP but may not benefit its clients’
accounts. Some of these other products and services assist SWP in managing and administering clients’
accounts. These include: software and other technology that provide access to client account data (such as
trade confirmations and account statements); the facilitation of trade execution and allocation of
aggregated trade orders for multiple client accounts; research, pricing information and other market data;
the facilitation of payment of SWP’s fees from its clients’ accounts; and assistance with back-office
functions, recordkeeping and client reporting. Many of these services generally may be used to service all
or a substantial number of SWP’s accounts, including those accounts not maintained at LPL. LPL may
also make available to SWP other services intended to help SWP manage and further develop its business
enterprise. These services may include: consulting, publications and conferences on practice management;
information technology; business succession; regulatory compliance; and marketing. In addition, LPL may
make available, arrange and/or pay for these types of services rendered to SWP by independent third
parties. LPL may discount or waive fees it would otherwise charge for some of these services or pay all or
a part of the fees of a third party providing these services to SWP.
ITEM 15: Custody
Accounts are often custodied at LPL, Fidelity, Schwab, or qualified custodians as chosen by the client and
IAR, or through other TPIAs who have selected custodial relationships.
For TPIA programs, client assets are maintained at a custodian other than LPL. In such cases, the client
will complete account paperwork with the outside custodian that will provide the name and address of the
custodian. The client will receive statements and reports directly from the custodian, rather than from LPL.
Clients should refer to the statements and reports that they receive from the custodian or TPIA sponsor.
Clients should review these statements and reports carefully.
With the exception of the deduction of Stratos’ advisory fees from your accounts or if SWP facilitates or
executes your requests for third party standing letters of authorization, SWP does not take custody of your
42 | P a g e
funds or securities. Clients will receive account statements direct from the broker-dealer or account
custodian reflecting the deduction of SWP’ advisory fee. Clients should carefully review statements
received from the broker-dealer or account custodian. Further, clients should compare any written report
received from their IAR with statements received directly from the broker-dealer or account custodian.
Clients should notify their IAR if they notice any discrepancies between the statement received from their
account custodian and quarterly performance reports received from SWP.
Under government regulations, we are deemed to have custody of your assets if, for example, you authorize
us to instruct your account custodian to deduct our advisory fees directly from your account, or if you
grant us authority to move your money to a third-party account. Additionally, if you have a third-party
standing letter of authorization and Stratos has the ability to change the timing or the amount of the transfer
upon your request, we are deemed to have custody. Your account custodian maintains actual custody of
your assets. You will receive account statements directly from your account custodian at least quarterly.
They will be sent to the email or postal mailing address you provided. You should carefully review those
statements promptly when you receive them.
ITEM 16: Investment Discretion
Clients may grant SWP authorization to manage a client’s account on a discretionary basis. Discretionary
authorization provides SWP the ability to determine the securities to be purchased and sold and when such
securities are purchased and sold. Client will grant such authority to SWP by execution of the client
agreement. Clients must complete and sign custodial paperwork to establish any mutual fund, variable
annuity, or brokerage account.
Clients can also request that SWP has non-discretionary authority over their account. In this instance,
SWP makes recommendations to clients regarding the securities to be purchased or sold and the size of
those transactions. For those accounts, the client must authorize SWP to implement our recommendations.
With respect to financial planning and hourly consulting services, SWP and the IAR do not have any
discretionary investment authority.
In a TPIA program, the client typically authorizes the TPIA to purchase and sell securities on a
discretionary or non-discretionary basis pursuant to the investment objective chosen by the client. This
authorization will be set out in the TPIA client agreement. SWP and the IAR do not have discretion on
TPIA program accounts.
ITEM 17: Voting Client Securities
SWP will not ask for, nor accept, voting authority for client securities. Clients will receive proxies directly
from the issuer of the security or the custodian. Clients should direct all proxy questions to the issuer of
the security.
43 | P a g e
ITEM 18: Financial Information
SWP is required in this item to provide you with certain financial information or disclosures about its
financial condition. SWP does not solicit fees of more than $1,200 per client, six months or more in
advance. SWP does not have any financial commitment that would impair its ability to meet any
contractual or fiduciary obligations it may have to its clients and the firm.
SWP has not been the subject of a bankruptcy petition in its history.
44 | P a g e