Overview
- Headquarters
- Tampa, FL
- Average Client Assets
- $3.1 million
- Minimum Account Size
- $500,000
- SEC CRD Number
- 161194
Fee Structure
Primary Fee Schedule (PART 2A: FIRM BROCHURE)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | $100,000 | 2.00% |
| $100,001 | $250,000 | 1.35% |
| $250,001 | $500,000 | 1.25% |
| $500,001 | $750,000 | 1.15% |
| $750,001 | $1,000,000 | 1.00% |
| $1,000,001 | $3,000,000 | 0.90% |
| $3,000,001 | $6,000,000 | 0.80% |
| $6,000,001 | $8,000,000 | 0.75% |
| $8,000,001 | $10,000,000 | 0.70% |
| $10,000,001 | $15,000,000 | 0.60% |
| $15,000,001 | and above | 0.55% |
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $12,525 | 1.25% |
| $5 million | $46,525 | 0.93% |
| $10 million | $83,525 | 0.84% |
| $50 million | $306,025 | 0.61% |
| $100 million | $581,025 | 0.58% |
Clients
- HNW Share of Firm Assets
- 78.55%
- Total Client Accounts
- 579
- Discretionary Accounts
- 579
Services Offered
Services: Financial Planning, Portfolio Management for Individuals, Portfolio Management for Institutional Clients, Pension Consulting, Investment Advisor Selection
Regulatory Filings
Additional Brochure: PART 2A APPENDIX 1: WRAP FEE PROGRAM BROCHURE (2026-03-09)
View Document Text
Part 2A Appendix 1 of Form ADV: Wrap Fee Program Brochure
Stronghold Wealth Management, LLC
1005 West Cleveland Street
Tampa, Florida 33606
Telephone: 813-775-7099
Fax: 813-379-3087
Email: kdowney@strwealth.com
Dated
March 9, 2026
This wrap fee program brochure provides information about the qualifications and business practices
of Stronghold Wealth Management, LLC. If you have any questions about the contents of this
brochure, please contact us at 813-775-7099 or ralley@strwealth.com. The information in this
brochure has not been approved or verified by the United States Securities and Exchange
Commission or by any state securities authority.
Additional information about Stronghold Wealth Management, LLC. also is available on the SEC’s
website at www.adviserinfo.sec.gov. You can search this site by a unique identifying number, known as a
CRD number. Our firm's CRD number is 161194.
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Item 2 Material Changes
We have no material updates since our last Wrap Fee Program Brochure dated March 4, 2025.
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Item 3 Table of Contents Page
Contents
Stronghold Wealth Management, LLC. .............................................................................................................................1
Stronghold Investment Portfolio Program………………………………………………………………………………..………………………………….1
Item 2 Material Changes ......................................................................................................................................................... 2
Item 3 Table of Contents ........................................................................................................................................................ 3
Item 4 Services Fees and Compensation ................................................................................................................................ 4
SERVICES ............................................................................................................................................................................. 4
STRONGHOLD INVESTMENT PORTFOLIO PROGRAM .......................................................................................................... 4
FEES .................................................................................................................................................................................... 5
GENERAL INFORMATION .................................................................................................................................................... 6
Item 5 Account Requirements and Types of Clients ................................................................................................................ 7
MINIMUM ACCOUNT REQUIREMENTS............................................................................................................................... 7
TYPES OF CLIENTS ............................................................................................................................................................... 7
Item 6 Portfolio Manager Selection and Evaluation ............................................................................................................... 8
PORTFOLIO MANAGER SELECTION ..................................................................................................................................... 8
AFFILIATED PORTFOLIO MANAGERS............................................................................................................................................... 8
PERFORMANCE-BASED FEES .............................................................................................................................................. 8
METHODS OF ANALYSIS ..................................................................................................................................................... 8
INVESTMENT STRATEGIES…………………………………………………………………………………………………………………………………………...9
VOTING CLIENT SECURITIES ............................................................................................................................................. 10
Item 7 Client Information Provided to Portfolio Managers .................................................................................................. 10
Item 8 Client Contact With Portfolio Managers .................................................................................................................... 10
Item 9 Additional Information .............................................................................................................................................. 11
Disciplinary Information .............................................................................................................................................. 11
Other Financial Industry Activities and Affiliations ................................................................................................ 11
Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ...................................... 12
Review of Accounts ................................................................................................................................................................. 13
Client Referrals and Other Compensation ................................................................................................................. 14
Financial Information ................................................................................................................................................... 14
Item 10 Requirements for State‐Registered Advisers ........................................................................................................... 14
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Item 4 Services Fees and Compensation
SERVICES
Stronghold Wealth Management, LLC. is a SEC registered investment adviser with its principal place
of business located in Florida. Stronghold Wealth Management, LLC. (“Stronghold Wealth
Management” or “Stronghold” or “firm” or “we”) began conducting business in 2012.
Listed below are the firm's principal shareholders (i.e., those individuals and/or entities controlling
25% or more of this company).
Keith Downey and Richard Alley.
We sponsor the Stronghold Investment Portfolio Program (the "Program"), a wrap fee program. A
wrap fee program is an advisory program under which a specified fee or fees not based directly on
transactions in the client's account is charged for advisory services, which may include portfolio
management or advice concerning the selection of other investment advisers, and the execution of
client transactions.
This Wrap Fee Program Brochure is limited to describing the services, fees, and other necessary
information clients should consider prior to becoming a client within the Program. For a complete
description of the other services and fees offered by our firm, clients should refer to our Form ADV Part
2: Firm Brochure.
You may obtain a copy of our Firm Disclosure Brochure by contacting Richard Alley at (813)775-7099.
STRONGHOLD INVESTMENT PORTFOLIO PROGRAM
Clients participating in the Stronghold Investment Portfolio Program receive continual advice regarding
the investment of their funds based on their individual needs. Through personal discussions in which
goals and objectives based on the client's particular circumstances are established, we develop the
client's personal investment policy which serves as the basis for managing the client's portfolio. During
our data-gathering process, we determine the client’s individual objectives, time horizons, risk
tolerance, and liquidity needs. We may also review and discuss a client’s prior investment history, as
well as family composition and background.
As sponsor and investment manager of the Stronghold Investment Portfolio Program, we have
designed this program to provide discretionary investment management of a client’s portfolio through
separately managed accounts. Stronghold will manage the client’s portfolio on a discretionary basis,
and as such we will have the authority to supervise and direct the portfolio without prior consultation
with the client.
Types of Securities: As appropriate to the needs of the client, Stronghold will invest in any equities,
mutual funds, ETFs, bonds and various other securities and investment products as necessary and
suitable to the individual needs of the client. Stronghold does not limit its advice to specific
investments or investment strategies. Clients may impose reasonable restrictions on investing in
certain securities, types of securities, or industry sectors.
Account supervision is guided by the client's stated objectives (i.e., maximum capital appreciation,
growth, income, or growth and income), as well as tax considerations.
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FEES
Fee: Clients pay an asset-based fee that covers the services provided by Stronghold Wealth
Management, LLC. The maximum annual fee rate for our services in the Program is 2.00%. Subject to
this maximum, the applicable fee rate applicable to the assets in an account is based upon total
assets managed for the client household. This Program poses a significant conflict of interest for
Stronghold since it presents a disincentive for our firm to trade securities in the client account.
The annualized fee for portfolio management services is charged as a percentage of assets
under management per the below fee schedule:
BILLABLE ASSETS
$15,000,000 AND UP
$10,000,000 - $14,999,999
$8,000,000 - $9,999,999
$6,000,000 - $7,999,999
$3,000,000 - $5,999,999
$1,000,000 - $2,999,999
$750,000 - $999,999
$500,000 - $749,999
$250,000 - $499,000
$100,000 - $249,000
UP TO $99,999
FEE PERCENTAGE
0.25% - .55%
0.60%
0.70%
0.75%
0.80%
0.90%
1.00%
1.15%
1.25%
1.35%
1.40% - 2.00%
How are Fees Charged? Program fees are charged monthly in advance. If management begins
after the start of a monthly billing period, Program fees will be prorated accordingly. When
authorized by the client, fees will be debited from the account in accordance with the terms set forth
in the Investment Management Agreement ("IMA"). Stronghold reserves the right to negotiate its
fees at its sole discretion.
What services are covered by the Program fees? The Program fees pay for our firm's advisory
services to clients under the Program, administrative expenses of the Program, custody charges for clients'
assets custodied at Charles Schwab Advisor Services a division of Charles Schwab & Company, Inc. and
brokerage services for Program accounts to the extent trades are conducted through Charles Schwab
Advisor Services.
What services are not covered by the Program fees? The Program fees do not cover brokerage to
the extent trades are conducted through brokers or dealers other than Charles Schwab Advisor Services
and custody charges if client assets are custodied anywhere other than Charles Schwab Advisor
Services. The Program fees do not include expenses of mutual funds and exchange traded funds such
as fund management fees charged to each fund's investors.
Other Fees and Expenses. Clients may incur charges for other account services provided
not directly related to the execution and clearing of transactions, including, but not limited to,
exchange fees, IRA custodial fees, wire transfer fees, interest charges on margin loans.
Additional Information about Program fees. Under the Program, the participant receives
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investment advisory services, the execution of securities brokerage transactions, custody and
reporting services for a single specified Program Fee. Clients are cautioned that depending on the
level of fees charged by the executing broker-dealer, and the amount of portfolio activity in the clients'
account, the value of the services provided under this Program may exceed the total cost of such
services had they been provided separately. In addition, the Program Fee may be higher or lower
than that charged by other sponsors of comparable wrap fee programs.
GENERAL INFORMATION
Termination of the Advisory Relationship: A client agreement may be canceled at any time, by
either party, for any reason upon receipt of 30 days written notice. Upon termination of any
account, any prepaid, unearned fees will be promptly refunded. The client has the right to
terminate an agreement without penalty within five business days after entering into the agreement.
Mutual Fund Fees: All fees paid to Stronghold Wealth Management, LLC. for investment advisory
services are separate and distinct from the fees and expenses charged by mutual funds and/or ETFs
to their shareholders. These fees and expenses are described in each fund's prospectus. These fees
will generally include a management fee, other fund expenses, and a possible distribution fee. If the
fund also imposes sales charges, a client may pay an initial or deferred sales charge. A client could
invest in a mutual fund directly, without our services. In that case, the client would not receive the
services provided by our firm which are designed, among other things, to assist the client in
determining which mutual fund or funds are most appropriate to each client's financial condition and
objectives. Accordingly, the client should review both the fees charged by the funds and our fees to
fully understand the total amount of fees to be paid by the client and to thereby evaluate the advisory
services being provided.
Exchange-Traded Funds. Shares of ETFs held in client accounts are bought and sold on an
exchange and not, like mutual funds, directly from the fund itself. The price of ETF shares fluctuates
in accordance with changes in the net asset value (NAV) per share, as well as in response to market
supply and demand. Accordingly, ETF shares may trade at a price which differs from NAV per share
of the ETF.
Grandfathering of Minimum Account Requirements: Pre-existing advisory clients are subject to
Stronghold Wealth Management, LLC. minimum account requirements and advisory fees in effect at
the time the client entered into the advisory relationship. Therefore, our firm's minimum account
requirements will differ among clients.
ERISA Accounts: Stronghold Wealth Management, LLC. is deemed to be a fiduciary to advisory
clients that are employee benefit plans or individual retirement accounts (IRAs) pursuant to the
Employee Retirement Income and Securities Act (“ERISA”), and regulations under the Internal
Revenue Code of 1986 (the "Code"), respectively. As such, our firm is subject to specific duties and
obligations under ERISA and the Internal Revenue Code that include among other things, restrictions
concerning certain forms of compensation. To avoid engaging in prohibited transactions, Stronghold
Wealth Management, LLC. may only charge fees for investment advice about products for which our
firm and/or our related persons do not receive any commissions or 12b-1 fees, or conversely,
investment advice about products for which our firm and/or our related persons receive commissions
or 12b-1 fees, however, only when such fees are used to offset Stronghold Wealth Management,
LLC.'s advisory fees.
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Advisory Fees in General: Clients should note that similar advisory services may be available from
other registered investment advisers for similar or lower fees.
Limited Prepayment of Fees: Under no circumstances do we require or solicit payment of fees
in excess of $1,200 more than six months in advance of services rendered.
Item 5 Account Requirements and Types of Clients
MINIMUM ACCOUNT
REQUIREMENTS
Participation in this program is subject to certain minimum account requirements. For a more detailed
understanding of these requirements, please review the disclosures provided in the preceding section.
A minimum of $500,000 of assets under management is typically required for this service; however, in
certain circumstances this may be negotiable.
As a condition for program participation, clients are required to direct us to custody their assets with
and to place trades through Charles Schwab Advisor Services, a division of Charles Schwab &
Company, Inc. Charles Schwab & Company, Inc. is an unaffiliated FINRA-member broker dealer and
the clearing firm and custodian that we use for brokerage accounts. Stronghold Wealth Management,
LLC. has negotiated an arrangement with Charles Schwab Advisor Services to provide custodial and
brokerage services as part of the Stronghold Investment Portfolio Program. As such, we reserve the
right to decline acceptance of any client account for which the client directs the use of a broker
dealer/custodian other than Charles Schwab Advisor Services. Please refer to the "Other Financial
Industry Activities and Affiliations" section of Item 9 for additional information.
TYPES OF CLIENTS
Stronghold Wealth Management, LLC. provides advisory services in the Stronghold Investment
Portfolio Program, where appropriate, to:
Individuals
Trusts
Estates
Corporations
Charitable Organizations
Partnerships
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Item 6 Portfolio Manager Selection and Evaluation
PORTFOLIO MANAGER SELECTION
As previously disclosed, all participating clients' assets are managed by advisory personnel of our firm.
These individuals must possess appropriate business experience and all required licenses. Please
refer to Item 4 for detailed disclosures regarding the portfolio management services we provide to
program clients.
AFFILIATED PORTFOLIO
MANAGERS
As previously disclosed, all client assets in this program are managed by our portfolio managers.
Please refer to Item 4 for a detailed description of the Program's services and fees.
PERFORMANCE-BASED
FEES
Stronghold Wealth Management, LLC. does not charge performance-based fees (i.e., fees based
on a share of capital gains or capital appreciation of the client's assets).
METHODS OF ANALYSIS
We use the following methods of analysis in formulating our investment advice and/or managing
client assets:
In this type of technical analysis, we review charts of market and security activity in an
Charting.
attempt to identify when the market is moving up or down and to predict how long the trend may last
and when that trend might reverse.
Fundamental Analysis. We attempt to measure the intrinsic value of a security by looking at
economic and financial factors (including the overall economy, industry conditions, and the financial
condition and management of the company itself) to determine if the company is underpriced
(indicating it may be a good time to buy) or overpriced (indicating it may be time to sell).
Fundamental analysis does not attempt to anticipate market movements. This presents a potential
risk, as the price of a security can move up or down along with the overall market regardless of the
economic and financial factors considered in evaluating the stock.
Technical Analysis. We analyze past market movements and apply that analysis to the present
in an attempt to recognize recurring patterns of investor behavior and potentially predict future
price movement.
Technical analysis does not consider the underlying financial condition of a company. This presents a
risk in that a poorly-managed or financially unsound company may underperform regardless of market
movement.
Mutual Fund and/or ETF Analysis. We look at the experience and track record of the manager of
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the mutual fund or ETF in an attempt to determine if that manager has demonstrated an ability to
invest over a period of time and in different economic conditions. We also look at the underlying assets
in a mutual fund or ETF in an attempt to determine if there is significant overlap in the underlying
investments held in another fund(s) in the client’s portfolio. We also monitor the funds or ETFs in an
attempt to determine if they are continuing to follow their stated investment strategy.
A risk of mutual fund and/or ETF analysis is that, as in all securities investments, past performance
does not guarantee future results. A manager who has been successful may not be able to replicate
that success in the future. In addition, as we do not control the underlying investments in a fund or
ETF, managers of different funds held by the client may purchase the same security, increasing the
risk to the client if that security were to fall in value. There is also a risk that a manager may deviate
from the stated investment mandate or strategy of the fund or ETF, which could make the holding(s)
less suitable for the client’s portfolio.
Risks for all forms of analysis. Our securities analysis methods rely on the assumption that the
companies whose securities we purchase and sell, the rating agencies that review these securities,
and other publicly-available sources of information about these securities, are providing accurate and
unbiased data. While we are alert to indications that data may be incorrect, there is always a risk that
our analysis may be compromised by inaccurate or misleading information.
INVESTMENT STRATEGIES
We use the following strategy(ies) in managing client accounts, provided that such
strategy(ies) are appropriate to the needs of the client and consistent with the client's
investment objectives, risk tolerance, and time horizons, among other considerations:
Long-term purchases. We purchase securities with the idea of holding them in the client's
account for a year or longer. Typically, we employ this strategy when:
we believe the securities to be currently undervalued, and/or
we want exposure to a particular asset class over time, regardless of the current projection for this
class.
A risk in a long-term purchase strategy is that by holding the security for this length of time, we may
not take advantage of short-term gains that could be profitable to a client. Moreover, if our predictions
are incorrect, a security may decline sharply in value before we make the decision to sell.
Short-term purchases. When utilizing this strategy, we purchase securities with the idea of selling
them within a relatively short time (typically a year or less). We do this in an attempt to take advantage
of conditions that we believe will soon result in a price swing in the securities we purchase.
A short-term purchase strategy poses risks should the anticipated price swing not materialize; we
are then left with the option of having a long-term investment in a security that was designed to
be a short-term purchase, or potentially taking a loss. In addition, this strategy involves more
frequent trading than does a longer-term strategy and will result in increased brokerage and other
transaction-related costs, as well as less favorable tax treatment of short-term capital gains.
Trading. We purchase securities with the idea of selling them very quickly (typically within 30 days or
less). We do this in an attempt to take advantage of our predictions of brief price swings.
Risk of Loss. Clients should understand that investing in any securities, including mutual
9
funds, involves a risk of loss of both income and principal.
VOTING CLIENT
SECURITIES
As a matter of firm policy, we do not vote proxies on behalf of clients. Therefore, although our firm may
provide investment advisory services relative to client investment assets, clients maintain exclusive
responsibility for: (1) directing the manner in which proxies solicited by issuers of securities beneficially
owned by the client shall be voted, and (2) making all elections relative to any mergers, acquisitions,
tender offers, bankruptcy proceedings or other type events pertaining to the client’s investment assets.
Clients are responsible for instructing each custodian of the assets, to forward to the client copies of all
proxies and shareholder communications relating to the client’s investment assets.
We do not offer any consulting assistance regarding proxy issues to clients.
Item 7 Client Information Provided to Portfolio Managers
Individuals affiliated with our firm are responsible for developing an initial financial profile of the
prospective client. Prior to opening an account, we assist in determining a participant's profile for the
Program by obtaining from the participant appropriate information (i.e., investment objectives, risk
tolerance, time horizon, and any reasonable restrictions the client wishes to impose upon the
management of the account). Initial investment strategy is jointly determined based on an
assessment of the information provided by the client.
While we provide the client with periodic reminders, it remains the client's responsibility to advise us
of any changes to the information previously provided that might impact the ongoing suitability of any
prior determined investment strategy(ies) and/or objectives. We will prompt communicate any
reported changes to the client's portfolio manager.
A Stronghold Wealth Management, LLC investment adviser representative will directly contact each
wrap fee program client at least annually to verify that there has been no change in the client's financial
circumstances and/or investment objectives and determine whether the client wishes to impose any
reasonable restrictions on the management of the account(s). Any such changes or requests are
communicated in writing to the client's portfolio manager, who is responsible for implementing
appropriate adjustments to the client's portfolio.
Item 8 Client Contact With Portfolio Managers
The client's account representative is available to discuss the management and performance of the
client’s account and changes in the client’s situation which may have an impact on the management
of the client’s account.
10
Item 9 Additional Information
Disciplinary Information
We are required to disclose any legal or disciplinary events that are material to a client's or
prospective client's evaluation of our advisory business or the integrity of our management.
Our firm and our management personnel have no reportable disciplinary events to disclose.
Other Financial Industry Activities and Affiliations
Keith Downey and Richard Alley are individually licensed as insurance agents. Mr. Downey and
Mr. Alley, in this separate capacity, are able to receive separate, yet customary commission
compensation resulting from implementing insurance product transactions on behalf of advisory
clients. Stronghold clients, however, are not under any obligation to engage Mr. Downey or Mr.
Alley when considering implementation of insurance-related advisory recommendations. The
implementation of any or all recommendations is solely at the discretion of the client.
Stronghold Wealth Management endeavors at all times to put the interest of its clients first as part
of our fiduciary duty as a registered investment adviser; we take the following steps to address
any possible conflict of interest:
we disclose to clients the existence of all material conflicts of interest, including the potential for
our firm and our employees to earn compensation from advisory clients in addition to our firm's
advisory fees;
we disclose to clients that they are not obligated to purchase recommended investment products
from our employees or affiliated companies;
we collect, maintain and document accurate, complete and relevant client background
information, including the client’s financial goals, objectives and risk tolerance;
our firm's management conducts regular reviews of each client account to verify that all
recommendations made to a client are suitable to the client’s needs and circumstances;
we require that our employees seek prior approval of any outside employment activity so that we
may ensure that any conflicts of interests in such activities are properly addressed;
we periodically monitor these outside employment activities to verify that any conflicts of interest
continue to be properly addressed by our firm; and
we educate our employees regarding the responsibilities of a fiduciary, including the need for
having a reasonable and independent basis for the investment advice provided to clients. As
previously disclosed, clients are required to direct us to custody their assets with and to place
trades through Charles Schwab Advisor Services, a division of Charles Schwab & Company,
Inc. as a condition for participation in the Stronghold Investment Portfolio Program. Charles
Schwab & Company, Inc. is an unaffiliated FINRA-member broker dealer and the clearing firm
and custodian that we use for brokerage accounts. Our firm has evaluated Charles Schwab
Advisor Services and believes that it will provide our clients with a blend of execution services,
commission costs, and professionalism that will assist us in meeting our fiduciary obligations to
clients.
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In evaluating such an arrangement, the client should recognize that brokerage commissions
for the execution of transactions in the client's account are not negotiated by Stronghold
Wealth Management, LLC. on a trade-by-trade basis, and best execution may not be
achieved. In addition, as noted above in Item 4, transactions in the client’s account are
effected “net” (i.e., without separate commission charge to the client) and a portion of the
wrap fee is generally considered as being in lieu of commissions. Not all advisers require
clients to direct it to use a particular broker dealer, though the sponsors of wrap fee
programs typically do.
Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
Our firm has adopted a Code of Ethics which sets forth high ethical standards of business
conduct that we require of our employees, including compliance with applicable federal
securities laws.
Stronghold Wealth Management, LLC. and our personnel owe a duty of loyalty, fairness and good
faith towards our clients, and have an obligation to adhere not only to the specific provisions of the
Code of Ethics but to the general principles that guide the Code.
Our Code of Ethics includes policies and procedures for the review of quarterly securities
transactions reports as well as initial and annual securities holdings reports that must be submitted
by the firm’s access persons. Among other things, our Code of Ethics also requires the prior
approval of any acquisition of securities in a limited offering (e.g., private placement) or an initial
public offering. Our code also provides for oversight, enforcement and recordkeeping provisions.
Stronghold Wealth Management, LLC. Code of Ethics further includes the firm's policy prohibiting the
use of material non-public information. While we do not believe that we have any particular access to
non-public information, all employees are reminded that such information may not be used in a
personal or professional capacity.
A copy of our Code of Ethics is available to our advisory clients and prospective clients. You may
request a copy by email sent to ralley@strwealth.com., or by calling us at 813-775-7099.
Stronghold Wealth Management, LLC. and individuals associated with our firm are prohibited
from engaging in principal transactions.
Stronghold Wealth Management, LLC. and individuals associated with our firm are prohibited
from engaging in agency cross transactions.
Our Code of Ethics is designed to assure that the personal securities transactions, activities and
interests of our employees will not interfere with (i) making decisions in the best interest of advisory
clients and (ii) implementing such decisions while, at the same time, allowing employees to invest
for their own accounts.
Our firm and/or individuals associated with our firm may buy or sell for their personal accounts
securities identical to or different from those recommended to our clients. In addition, any related
person(s) may have an interest or position in a certain security(ies) which may also be recommended
to a client.
We may aggregate our employee trades with client transactions where possible and when compliant
with our duty to seek best execution for our clients. In these instances, participating clients will receive
12
an average share price and transaction costs will be shared equally and on a pro-rata basis. In the
instances where there is a partial fill of a particular batched order, we will allocate all purchases pro-
rata, with each account paying the average price. Our employee accounts will be excluded in the pro-
rata allocation.
As these situations represent actual or potential conflicts of interest to our clients, we have
established the following policies and procedures for implementing our firm’s Code of Ethics, to
ensure our firm complies with its regulatory obligations and provides our clients and potential clients
with full and fair disclosure of such conflicts of interest:
1. No principal or employee of our firm may put his or her own interest above the interest of
an advisory client .
2. No principal or employee of our firm may buy or sell securities for their personal
portfolio(s) where their decision is a result of information received as a result of his or her
employment unless the information is also available to the investing public.
3. Our firm requires prior approval for any IPO or private placement investments by related
persons of the firm.
4. We have established procedures for the maintenance of all required books and records.
5. All of our principals and employees must act in accordance with all applicable Federal
and State regulations governing registered investment advisory practices.
6. We require delivery and acknowledgement of the Code of Ethics by each supervised person
of our firm.
7. We have established policies requiring the reporting of Code of Ethics violations to
our senior management.
8. Any individual who violates any of the above restrictions may be subject to termination.
Review of Accounts
Stronghold Wealth Management, LLC. reviews client accounts no less often than quarterly. More
frequent reviews may be triggered in the event of changes in management style or fund closures.
Account reviews are conducted by Keith Downey and Richard Alley, Portfolio Managers of our Firm.
At least annually, we will attempt to meet with the client (either in person or over the phone) to review
and update, as necessary, the client's investment profile. However, should there be any material
change in the client's personal and/or financial situation, we should be notified immediately to
determine whether any review and/or revision of the client's investment profile is warranted.
All clients receive account statements from their custodian on at least a quarterly basis. Additionally,
we provide clients with periodic performance measurement summary reports, on a quarterly basis.
Client Referrals and Other Compensation
It is Stronghold Wealth Management, LLC. policy not to accept or allow our related persons to accept
any form of compensation, including cash, sales awards or other prizes, from a non-client in conjunction
with the advisory services we provide to our clients.
Financial Information
As an advisory firm that maintains discretionary authority for client accounts, we are also required to
disclose any financial condition that is reasonably likely to impair our ability to meet our contractual
13
obligations. Stronghold Wealth Management, LLC. has no additional financial circumstances to
report.
Under no circumstances do we require or solicit payment of fees in excess of $1,200 per client more
than six months in advance of services rendered. Therefore, we are not required to include a financial
statement.
Stronghold Wealth Management, LLC. has not been the subject of a bankruptcy petition at any time
during the past ten years.
Item 10 Requirements for State‐Registered Advisers
As previously disclosed, neither Stronghold Wealth Management, LLC. nor our management
personnel have a relationship or arrangement with any issuer of securities.
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Additional Brochure: PART 2A: FIRM BROCHURE (2026-03-09)
View Document Text
Part 2A of Form ADV: Firm Brochure
Stronghold Wealth Management, LLC.
1005 West Cleveland Street
Tampa, Florida 33606
Telephone: 813-775-7099
Fax: 813-379-3087
Email: kdowney@strwealth.com
www.strwealth.com
www.linkedin.com/company/stronghold-wealth-management
March 9, 2026
This brochure provides information about the qualifications and business
practices of Stronghold Wealth Management LLC. If you have any questions
about the contents of this brochure, please contact us at 813-775-7099 or
ralley@strwealth.com. The information in this brochure has not been approved
or verified by the United States Securities and Exchange Commission or by any
state securities authority. Registration does not imply any special skill or
training.
Additional information about Stronghold Wealth Management, LLC also is
available on the SEC’s website at www.adviserinfo.sec.gov. You can search this
site by a unique identifying number, known as a CRD number. Our firm's CRD
number is 161194.
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Item 2 Material Changes
This Firm Brochure dated March 9, 2026 provides you with a summary of Stronghold Wealth
Management, LLC’s services and fees, professionals, certain business practices and
policies, as well as actual or potential conflicts of interest, among other things. This Item is
used to provide our clients with a summary of new and/or updated information; we will
inform of the revision(s) based on the nature of the information as follows:
• Annual Update: We are required to update certain information at least annually, within
90 days of our firm’s fiscal year end (FYE) of December 31. We will provide you with
either a summary of the revised information with an offer to deliver the full revised
Brochure within 120 days of our FYE or we will provide you with our revised Brochure
that will include a summary of those changes in this Item.
• Material Changes: Should a material change in our operations occur, depending on its
nature we will promptly communicate this change to clients (and it will be summarized
in this Item). “Material changes” requiring prompt notification will include changes of
ownership or control; location; disciplinary proceedings; significant changes to our
advisory services or advisory affiliates – any information that is critical to a client’s full
understanding of who we are, how to find us, and how we do business.
There have been no material updates since our last issued Firm Brochure, dated February 21,
2025.
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Item 3 Table of Contents
Page
Fees and Compensation
Performance-Based Fees and Side-By-Side Management
Types of Clients
Investment Discretion
Item 1 Cover Page
Item 2 Material Changes
Item 3
Table of Contents
Item 4 Advisory Business
Item 5
Item 6
Item 7
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
Item 9 Disciplinary Information
Item 10 Other Financial Industry Activities and Affiliations
Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
Item 12 Brokerage Practices
Item 13 Review of Accounts
Item 14 Client Referrals and Other Compensation
Item 15 Custody
Item 16
Item 17 Voting Client Securities
Item 18 Financial Information
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Item 4 Advisory Business
Stronghold Wealth Management, LLC. is a SEC registered investment adviser with its
principal place of business located in Florida. Listed below are the firm's principal
shareholders (i.e., those individuals and/or entities controlling 25% or more of this
company).
• Keith Downey
• Richard Alley
Stronghold Wealth Management offers the following advisory services to our clients:
PORTFOLIO MANAGEMENT
Our firm provides discretionary portfolio management to clients regarding the investment of
client funds based on the individual needs of the client. Through personal discussions in
which goals and objectives based on a client's particular circumstances are established, we
develop a client's personal investment policy and create and manage a client portfolio
based on that policy. During our data-gathering process, we determine the client’s
individual objectives, time horizons, risk tolerance, and liquidity needs. As appropriate, we
also review and discuss a client's prior investment history, as well as family composition
and background. Our investment recommendations are not limited to any specific product
or service offered by a broker-dealer or insurance company.
Because some types of investments involve certain additional degrees of risk, they will only
be implemented/recommended when consistent with the client's stated investment
objectives, tolerance for risk, liquidity and suitability. We do not limit our advice to any
particular investments or investment strategies.
Envestnet
Envestnet Asset Management, Inc. (Envestnet) is an investment management company
based in Chicago, Illinois. Envestnet’s platform provides Stronghold’s clients with access to
portfolio management services through other independent investment advisers. Envestnet
provides our firm with an extensive range of services through its Private Wealth Management
programs, including Separately Managed Accounts, Mutual Fund Solutions, ETF Solutions,
Unified Managed Account, Multi-Manager Account, Manager Blends, ETF Portfolios,
Enhanced Portfolio Strategies and PMC Ultra Short-Term Fixed Income Portfolio (each a
“Program” and collectively “Programs”).
Envestnet reviews the investment strategies and performance of a wide range of sub-
managers and model providers then selects and monitors the approved sub-managers that
make investment decisions. Envestnet evaluates managers specializing in each of the asset
categories listed, including equities (both domestic and foreign); corporate debt; commercial
paper; certificates of deposit; municipal securities; mutual funds; real estate investment
trusts; government securities; options; and futures. Depending upon the model or strategy
chosen by the client, a portfolio may typically hold between 5 and 250 securities.
Selection of Other Advisors
In addition to Envestnet, Stronghold may refer clients to other Advisors. Stronghold will
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retain discretionary authority to terminate the client’s relationship with the other adviser. All
selected advisors will be appropriately registered.
Stronghold Investment Portfolio Service
Stronghold clients have the option of participating in our firm’s Wrap Fee Program, which
has been designed to simplify the payment of management fees and brokerage expenses.
Under this program, Stronghold pays the transaction/execution costs associated with
securities trading in client accounts managed by Stronghold. This program poses a
significant conflict of interest for Stronghold since it presents a disincentive for our firm to
trade securities in the client account.
Please see Part 2A Appendix 1 of our Form ADV (the “Wrap Fee Program Brochure”) for
more information.
PENSION CONSULTING
Stronghold Wealth Management works with the Third Party Administrator and the Retirement
Plans (RP) to review the investment options available to the RP. Stronghold will obtain quotes
or proposals from plan administrators for Client to review, recommend investment options to
be included in the Plan, assist in monitoring investment options in the Plan and assist in
ongoing education to Plan participants as allowed by Client. Once the RP’s investments are
selected, the TPA will execute any transactions and clear the accounts. Stronghold, on a
periodic basis, will review reports and information generated from the TPA to assist the RP
Sponsor/Trustee in monitoring and evaluating the RP’s investment alternatives.
FINANCIAL PLANNING
We provide financial planning services. Financial planning is a comprehensive evaluation of
a client’s current and future financial state by using currently known variables to predict
future cash flows, asset values and withdrawal plans. Through the financial planning
process, all questions, information and analysis are considered as they impact and are
impacted by the entire financial and life situation of the client. Clients purchasing this
service receive a written report which provides the client with a detailed financial plan
designed to assist the client i n a c h i e v i n g his or her financial goals and objectives.
In general, the financial plan can address any or all of the following areas:
• PERSONAL: We review family records, budgeting, personal liability, estate
information and financial goals.
• TAX & CASH FLOW: We analyze the client’s income tax and spending and planning
for past, current and future years; then illustrate the impact of various investments
on the client's current income tax and future tax liability.
•
INVESTMENTS: We analyze investment alternatives and their effect on the
client's portfolio.
•
INSURANCE: We review existing policies to ensure proper coverage for life,
health, disability and long-term care.
• RETIREMENT: We analyze current strategies and investment plans to help the
client achieve his or her retirement goals.
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• DEATH & DISABILITY: We review the client’s cash needs at death, income needs
of surviving dependents, estate planning and disability income.
• ESTATE: We assist the client in assessing and developing long-term strategies,
including as appropriate, living trusts, wills, review estate tax, powers of attorney,
asset protection plans, nursing homes and elder law.
We gather required information through in-depth personal interviews. Information gathered
includes the client's current financial status, tax status, future goals, returns objectives and
attitudes towards risk. We carefully review documents supplied by the client, including a
questionnaire completed by the client, and prepare a written report. Should the client
choose to implement the recommendations contained in the plan, we suggest the client
work closely with his/her attorney, accountant and insurance agent. Implementation of
financial plan recommendations is entirely at the client's discretion.
We also provide general non-securities advice on topics that may include tax and budgetary
planning, estate planning and business planning.
Typically, if contracted for, the financial plan is presented to the client within six months of
the contract date, provided that all information needed to prepare the financial plan has
been promptly provided.
Financial Planning recommendations are not limited to any specific product or service
offered by a broker-dealer or insurance company. All recommendations are of a generic
nature.
Assets Under Management
As of 12/31/2025, our firm managed discretionary assets totaling $ 172,917,911 .
Item 5 Fees and Compensation
PORTFOLIO MANAGEMENT FEES
The annualized fee for portfolio management services is charged as a percentage of assets
under management per the below fee schedule:
BILLABLE ASSETS
$15,000,000 AND UP
$10,000,000 - $14,999,999
$8,000,000 - $9,999,999
$6,000,000 - $7,999,999
$3,000,000 - $5,999,999
$1,000,000 - $2,999,999
$750,000 - $999,999
$500,000 - $749,999
$250,000 - $499,000
$100,000 - $249,000
UP TO $99,999
FEE PERCENTAGE
0.25% - .55%
0.60%
0.70%
0.75%
0.80%
0.90%
1.00%
1.15%
1.25%
1.35%
1.40% - 2.00%
A minimum of $500,000 of assets under management is typically required for this service;
however, in certain circumstances this may be negotiable. Stronghold Investment Portfolio
Service fees shall be calculated monthly and paid in advance based upon the average market
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value of the account over the previous billing period. These fees and expenses shall be set
forth in the client agreement and clearly explained prior to any client engaging our firm.
Stronghold reserves the right to negotiate its fees at its own absolute discretion. Fees will be
debited from the account in accordance with the client authorization in the client agreement.
Fees that are collected in advance will be refunded based on the prorated amount of work
completed at the point of termination and the total days during the billing period.
Envestnet
Envestnet accounts are billed quarterly in advance. Schwab will provide monthly custodial
statements for each client account. However, all fees charged by Envestnet shall be
included in Stronghold’s advisor fees. Envestnet will charge a platform fee and a Third
party money Manager Fee (TPMM). The fee charged by Envestnet will also include the
Stronghold fee. The custodian may charge a separate asset based transaction fee. All fees
are disclosed in the advisory contract signed by the client with Envestnet.
Other Advisors Fees
Stronghold bills its fees separately or in addition to the outside advisors monthly or
quarterly in advance whether the relationship is a third party money manager or sub-
adviser relationship. The fees of the outside advisors are detailed in their advisory contract
with the client or in the sub-adviser’s ADV Part 2.
Stronghold Investment Portfolio Service Fees
Clients participating in our Wrap Fee program will pay one fee which captures the
management, brokerage and administrative charges collectively. Any part of this fee that is
not paid to third parties in connection with transaction and execution expenses are retained
by Stronghold. All fees for the wrap program are disclosed in our wrap program brochure.
PENSION CONSULTING FEES
BILLABLE ASSETS
FEE PERCENTAGE
$20,000,001 AND UP
0.10%
$10,000,001 - $20,000,000
0.15%
$5,000,001 - $10,000,000
0.20%
$2,000,001 - $5,000,000
0.225%
$250,001 TO $2,000,000
0.250%
UP to $250,000
$625 Annually
Pension consulting fees are negotiated separately with each RP and outlined in a written
agreement. Fees are based on the size and complexity of the Plan. Fees are paid in
arrears as contracted with client. Fees are billed to the Plan or Sponsor as separately
outlined in the agreement between the RP and our firm. Client will pay Advisor directly.
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FINANCIAL PLANNING FEES
Stronghold’s Financial Planning fee is determined based on the nature of the services being
provided and the complexity of each client’s circumstances. All fees are agreed upon prior
to entering into a contract with any client.
Our Financial Planning fees can be calculated on an hourly or fixed fee basis, depending
on the specific arrangement reached with the client. The hourly rate is $250 and can be
negotiated with each client based upon the complexity of the plan. Although the length of
time it will take to provide a Financial Plan will depend on each client's personal situation,
we will provide an estimate for the total hours at the start of the advisory relationship. Our
fixed fee, typically ranges from $1,000 to $5,000, depending on the specific arrangement
reached with the client and the complexity of the Financial Plan. For clients who also
engage our firm in investment management, we may elect to waive a portion of fees for
the plan.
We may request a retainer upon completion of our initial fact-finding session with the client
equivalent to 50% of the agreed upon fixed fee for the engagement not to exceed $ 1,200.
The balance will be due upon the completion of the initial plan engagement. Ongoing
financial planning engagements will be billed semi-annually in arrears in year two and
beyond until the engagement is cancelled. In no event will advance payment exceed
$1,200 for work that will not be completed within six months. Clients billed on an hourly
basis are billed quarterly in arrears based on actual hours accrued.
GENERAL INFORMATION
As Stronghold does not control the fees or billing methods of the independent registered
investment adviser(s), clients should review that adviser’s disclosure brochure(s) for
specific information regarding their billing practices including any account minimum and/or
minimum annual advisory fee requirements established by the independent registered
investment adviser; as well as their account termination policies.
Mutual Fund Fees: All fees paid to Stronghold for investment advisory services are
separate and distinct from the fees and expenses charged by mutual funds and/or ETFs to
their shareholders. These fees and expenses are described in each fund's prospectus.
These fees will generally include a management fee, other fund expenses, and a possible
distribution fee. If the fund also imposes sales charges, a client may pay an initial or deferred
sales charge. A client could invest in a mutual fund directly, without our services. In that
case, the client would not receive the services provided by our firm which are designed,
among other things, to assist the client in determining which mutual fund or funds are most
appropriate to each client's financial condition and objectives. Accordingly, the client should
review both the fees charged by the funds and our fees to fully understand the total amount
of fees to be paid by the client and to thereby evaluate the advisory services being provided.
Wrap Fee Programs In a wrap fee arrangement, clients pay a single fee for advisory,
brokerage and custodial services. Client’s portfolio transactions may be executed without
commission charge in a wrap fee arrangement. In evaluating such an arrangement, the
client should also consider that, depending upon the level of the wrap fee charged by the
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broker-dealer, the amount of portfolio activity in the client’s account, and other factors, the
wrap fee may or may not exceed the aggregate cost of such services if they were to be
provided separately. We will review with clients any separate program fees that may be
charged to clients. The Program fees do not include expenses of mutual funds and
exchange traded funds such as fund management fees charged to each fund's investors.
Non-Wrap Programs
Clients participating in non-wrap programs may be charged various program fees in
addition to the advisory fee charged by our firm. Such fees may include the investment
advisory fees of the independent advisers and platform fees in addition to custodial
transaction fees.
Additional Fees and Expenses: Clients are also responsible for the fees and expenses
charged by custodians and imposed by broker dealers, including, but not limited to,
exchange fees and any transaction charges imposed by a broker dealer with which an
independent investment manager effects transactions for the client's account(s).
Please refer to the "Brokerage Practices" section (Item 12) of this Form ADV for additional
information.
Advisory Fees in General: Clients should note that similar advisory services may (or may
not) be available from other registered (or unregistered) investment advisers for similar or
lower fees.
Limited Prepayment of Fees: Under no circumstances do we require or solicit payment of
fees in excess of $1,200 more than six months in advance of services rendered.
Item 6
Performance-Based Fees and Side-By-Side Management
Stronghold does not charge performance-based fees (i.e., fees based on a share of capital
gains or capital appreciation of the client’s assets).
Item 7 Types of Clients
Stronghold Wealth Management provides advisory services to the following types of clients:
• Individuals (other than high net worth individuals)
• High net worth individuals
• Pension and profit-sharing plans (other than plan participants)
• Corporations or other businesses not listed above
• Charitable Organizations
A minimum of $500,000 of assets under management is typically required for this service;
however, in certain circumstances this may be waived.
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Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
METHODS OF ANALYSIS
We use the following methods of analysis in formulating our investment advice and/or
managing client assets:
Charting. In this type of technical analysis, we review charts of market and security activity in
an attempt to identify when the market is moving up or down and to predict how long the trend
may last and when that trend might reverse.
Fundamental Analysis. We attempt to measure the intrinsic value of a security by looking
at economic and financial factors (including the overall economy, industry conditions, and
the financial condition and management of the company itself) to determine if the company
is underpriced (indicating it may be a good time to buy) or overpriced (indicating it may be
time to sell).
Fundamental analysis does not attempt to anticipate market movements. This presents a
potential risk, as the price of a security can move up or down along with the overall market
regardless of the economic and financial factors considered in evaluating the stock.
Technical Analysis. We analyze past market movements and apply that analysis to the
present in an attempt to recognize recurring patterns of investor behavior and potentially
predict future price movement.
Technical analysis does not consider the underlying financial condition of a company. This
presents a risk in that a poorly-managed or financially unsound company may
underperform regardless of market movement.
Mutual Fund and/or ETF Analysis. We look at the experience and track record of the
manager of the mutual fund or ETF in an attempt to determine if that manager has
demonstrated an ability to invest over a period of time and in different economic conditions.
We also look at the underlying assets in a mutual fund or ETF in an attempt to determine if
there is significant overlap in the underlying investments held in another fund(s) in the
client’s portfolio. We also monitor the funds or ETFs in an attempt to determine if they are
continuing to follow their stated investment strategy.
A risk of mutual fund and/or ETF analysis is that, as in all securities investments, past
performance does not guarantee future results. A manager who has been successful may
not be able to replicate that success in the future. In addition, as we do not control the
underlying investments in a fund or ETF, managers of different funds held by the client may
purchase the same security, increasing the risk to the client if that security were to fall in
value. There is also a risk that a manager may deviate from the stated investment mandate
or strategy of the fund or ETF, which could make the holding(s) less suitable for the client’s
portfolio.
Risks for all forms of analysis. Our securities analysis methods rely on the assumption
that the companies whose securities we purchase and sell, the rating agencies that review
these securities, and other publicly-available sources of information about these securities,
are providing accurate and unbiased data. While we are alert to indications that data may
be incorrect, there is always a risk that our analysis may be compromised by inaccurate or
misleading information.
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INVESTMENT STRATEGIES
We use the following strategy(ies) in managing client accounts, provided that such
strategy(ies) are appropriate to the needs of the client and consistent with the client's
investment objectives, risk tolerance, and time horizons, among other considerations:
Long-term purchases. We purchase securities with the idea of holding them in the client's
account for a year or longer. Typically we employ this strategy when:
• we believe the securities to be currently undervalued, and/or
• we want exposure to a particular asset class over time, regardless of the
current projection for this class.
A risk in a long-term purchase strategy is that by holding the security for this length of
time, we may not take advantage of short-term gains that could be profitable to a client.
Moreover, if our predictions are incorrect, a security may decline sharply in value before
we make the decision to sell.
Short-term purchases. When utilizing this strategy, we purchase securities with the idea
of selling them within a relatively short time (typically a year or less). We do this in an
attempt to take advantage of conditions that we believe will soon result in a price swing in
the securities we purchase.
A short-term purchase strategy poses risks should the anticipated price swing not
materialize; we are then left with the option of having a long-term investment in a security
that was designed to be a short-term purchase, or potentially taking a loss.
In addition, this strategy involves more frequent trading than does a longer-term strategy,
and will result in increased brokerage and other transaction-related costs, as well as less
favorable tax treatment of short-term capital gains.
Trading. We purchase securities with the idea of selling them very quickly (typically within
30 days or less). We do this in an attempt to take advantage of our predictions of brief price
swings.
Risk of Loss. Clients should understand that investing in any securities, including mutual
funds, involves a risk of loss of both income and principal.
Item 9 Disciplinary Information
We are required to disclose any legal or disciplinary events that are material to a client's or
prospective client's evaluation of our advisory business or the integrity of our management.
Our firm and our management personnel have no reportable disciplinary events to disclose.
Item 10 Other Financial Industry Activities and Affiliations
Members of management are individually licensed as insurance agents. As such, each
gentleman, in this distinct capacity, is able to receive separate, yet customary commission
compensation resulting from implementing insurance product transactions on behalf of
advisory clients. Stronghold clients, however, are not under any obligation to engage Mr.
Downey or Mr. Alley when considering implementation of insurance-related advisory
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recommendations. The implementation of any or all recommendations is solely at the
discretion of the client.
Stronghold Wealth Management endeavors at all times to put the interest of its clients first
as part of our fiduciary duty as a registered investment adviser; we take the following steps
to address any possible conflict of interest:
• we disclose to clients the existence of all material conflicts of interest, including the
potential for our firm and our employees to earn compensation from advisory clients
in addition to our firm's advisory fees;
• we disclose to clients that they are not obligated to purchase recommended
investment products from our employees or affiliated companies;
• we collect, maintain and document accurate, complete and relevant client
background information, including the client’s financial goals, objectives and risk
tolerance;
• our firm's management conducts regular reviews of each client account to verify that
all recommendations made to a client are suitable to the client’s needs and
circumstances;
• we require that our employees seek prior approval of any outside employment
activity so that we may ensure that any conflicts of interests in such activities are
properly addressed;
• we periodically monitor these outside employment activities to verify that any
conflicts of interest continue to be properly addressed by our firm; and
• we educate our employees regarding the responsibilities of a fiduciary, including
the need for having a reasonable and independent basis for the investment advice
provided to clients.
Item 11 Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
Stronghold Wealth Management and individuals associated with our firm are prohibited from
engaging in principal transactions. In addition, Stronghold Wealth Management and
individuals associated with our firm are prohibited from engaging in agency cross
transactions.
Our Code of Ethics is designed to assure that the personal securities transactions,
activities and interests of our employees will not interfere with (i) making decisions in the
best interest of advisory clients and (ii) implementing such decisions while, at the same
time, allowing employees to invest for their own accounts. Our firm and/or individuals
associated with our firm may buy or sell for their personal accounts securities identical to
or different from those recommended to our clients. In addition, any related person(s) may
have an interest or position in a certain security(ies) which may also be recommended to a
client.
As these situations present conflicts of interest, Stronghold has adopted a Code of
Ethics which sets forth high ethical standards of business conduct that Stronghold
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requires of its employees, including compliance with applicable federal securities laws.
Stronghold’s Code of Ethics includes policies and procedures for the review of
quarterly securities transactions reports as well as initial and annual securities holdings
reports that must be submitted by Stronghold’s access persons. Among other things,
Stronghold’s Code of Ethics also requires the prior approval of any acquisition of
securities in a limited offering (e.g., private placement) or an initial public offering.
Stronghold’s Code provides for oversight, enforcement and recordkeeping provisions. A
copy of Stronghold’s Code of Ethics is available to Stronghold’s advisory clients or
prospective clients upon request to the Chief Compliance Officer at Stronghold’s principal
office address.
It is the expressed policy of our firm that our client’s interest must always be placed first and
our trading practices and procedures prohibit unfair trading practices and seek to avoid
actual or potential conflicts of interest or resolve such conflicts in the client’s favor.
Stronghold prohibits any allocation of trades in a manner that Stronghold Wealth
Management, LLC’s proprietary accounts receive more favorable treatment than other
client accounts.
Item 12 Brokerage Practices
Stronghold participates in the Schwab Advisor Services “SA” program offered to independent
investment advisers by Charles Schwab & Company, Inc., a FINRA registered broker dealer.
Clients in need of brokerage and custodial services will have Charles Schwab Advisor
Services division of Charles Schwab & Company recommended to them. As part of the SA
program, Stronghold receives benefits that it would not receive if it did not offer investment
advice.
We do not have any soft-dollar arrangements and do not receive any soft-dollar benefits.
Although we disclose that we do receive certain benefits from Charles Schwab Advisor
Services division of Charles Schwab & Co., Inc. (Schwab), a registered broker-dealer,
Member SIPC/NYSE, to maintain custody of clients’ assets and to effect trades for their
accounts. Charles Schwab Advisor Services provides Stronghold with access to its
institutional trading and operations services, which are typically not available to Schwab
retail investors. These services are available to independent investment advisors at no
charge to them when clients account assets are maintained at Schwab. Charles Schwab
Advisor Services include research, brokerage, custody, access to mutual funds and other
investments that are otherwise available only to institutional investors or would require a
significantly higher minimum initial investment.
Charles Schwab Advisor Services also makes available to Stronghold other products and
services that benefit our firm but may not benefit its clients’ accounts. Some of these other
products and services assist us in managing and administering clients’ accounts. These
include software and other technology that provide access to client account data (such as
trade confirmations and account statements), facilitate trade execution (and allocation of
aggregated trade orders for multiple client accounts), provide research, pricing information
and other market data, facilitate payment of our fees from its clients’ accounts, and assist
with back-office support, recordkeeping and client reporting. Many of these services
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generally may be used to service all or a substantial number of Stronghold’s accounts,
including accounts not maintained at Charles Schwab Advisor Services.
Charles Schwab Advisor Services may also provide us with other services intended to help
us manage and further develop its business enterprise. These services may include
consulting, publications and presentations on practice management, information
technology, business succession, regulatory compliance, and marketing. In addition,
Charles Schwab Advisor Services may make available, arrange and/or pay for these types
of services to Stronghold by independent third parties. Charles Schwab Advisor Services
may discount or waive fees it would otherwise charge for some of these services or pay all
or a part of the fees of a third-party providing these services to Stronghold.
In evaluating whether to require that clients custody their assets at Schwab, we may take
into account the availability of some of the foregoing products and services and other
arrangements as part of the total mix of factors we consider and not solely on the nature,
cost or quality of custody and brokerage services provided by Schwab, which may create a
potential conflict of interest since as a result of receiving such services for no additional
cost, we may have an incentive to continue to use or expand the use of Schwab's services.
We examined this potential conflict of interest when we chose to enter into the relationship
with Schwab and have determined that the relationship is in the best interests of
Stronghold's clients. The availability to Stronghold of the foregoing products and services is
not contingent upon our firm committing to SA any specific amount of business (assets in
custody or trading).
Stronghold Investment Portfolio Service
Stronghold has negotiated an arrangement with Charles Schwab Advisor Services, a
division of Charles Schwab & Company, Inc., an unrelated FINRA-member broker dealer,
to provide custodial and brokerage services as part of our wrap fee program. Stronghold
has evaluated Charles Schwab Advisor Services and believes that it will provide
Stronghold clients with a blend of execution services, commission costs and
professionalism that will assist us in meeting its fiduciary obligations to clients.
Stronghold’s Program costs are based on its negotiated relationship with Charles Schwab
Advisor Services and the designation of a broker other than Charles Schwab Advisor
Services would not be consistent with our wrap fee platform. As such, Program clients are
required to direct Stronghold, in writing, to custody the client’s Program assets with and to
place trades in the client’s Program account through Charles Schwab Advisor Services.
Stronghold reserves the right to decline acceptance of any client account for which the
client directs the use of a broker dealer/custodian other than Charles Schwab Advisor
Services who wish to utilize our wrap fee program.
Clients who choose to use custodians or who do not participate in the Program should
recognize that brokerage commissions for the execution of transactions in the client's
account are not negotiated by Stronghold and trades are generally executed on a trade-
by-trade basis. These clients will pay a commission and other brokerage/custodial fees that
clients who participate in the Program are not charged. In non-Program client accounts, best
execution may not be achieved. The client should consider therefore that, depending upon
the level of the wrap fee charged, the amount of portfolio activity in the client's account, the
value of custodial and other services which are provided under the arrangement, and other
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factors, the wrap fee may or may not exceed the aggregate cost of such services if they
were to be provided separately and if Stronghold were to negotiate commissions and seek
best price and execution of transactions for the client's account. Not all advisers require
clients to direct it to use a particular broker dealer, though the sponsors of wrap fee
programs typically do.
Stronghold will block trades where possible and when advantageous to clients. This
blocking of trades permits the trading of aggregate blocks of securities composed of assets
from multiple client accounts so long as transaction costs are shared equally and on a pro-
rated basis between all accounts included in any such block. Block trading allows
Stronghold to execute equity trades in a timelier, equitable manner and to reduce overall
commission charges to clients.
Clients utilizing Envestnet’s third party money manager program will initially receive
Envestnet disclosure documents from Stronghold Wealth Management and subsequent
updates will be delivered to clients directly from the third party manager of Envestnet.
Item 13 Review of Accounts
PORTFOLIO MANAGEMENT
REVIEWS: While the underlying securities within Stronghold’s Portfolio Management
accounts (both those that are part of the Wrap Fee Program and those that are not) are
continually monitored, these accounts are reviewed at least quarterly. Accounts are
reviewed in the context of the investment objectives and guidelines of each model portfolio
as well as any investment restrictions provided by the client. More frequent reviews may be
triggered by material changes in variables such as the client's individual circumstances, or
the market, political or economic environment. These accounts are reviewed by: Keith
Downey and Richard Alley, Portfolio Managers of the firm.
REPORTS: In addition to statements and confirmations of transactions that clients receive
from their broker-dealer, we provide quarterly reports summarizing account performance
and balances.
FINANCIAL PLANNING SERVICES
REVIEWS: While reviews may occur at different stages depending on the nature and
terms of the specific engagement, typically no formal reviews will be conducted for
Financial Planning clients unless otherwise contracted for.
REPORTS: Financial Planning clients will receive a completed financial plan. Additional
reports will not typically be provided unless otherwise contracted for.
Item 14 Client Referrals and Other Compensation
Stronghold does not compensate any person for client referrals. It is Stronghold Wealth
Management’s policy not to accept or allow our related persons to accept any form of
compensation, including cash, sales awards or other prizes, from a non-client in conjunction
with the advisory services we provide to our clients.
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Stronghold does receive an economic benefit from Schwab in the form of the supported
products and services it makes available to us and other independent investment advisors
that have their clients maintain accounts at Schwab. These products and services, how
they benefit us, and the related conflicts of interest are described above (see Item 12 –
Brokerage Practices). The availability to us of Schwab’s products and services is not
based on us giving particular investment advice, such as buying particular securities for
our clients.
Item 15 Custody
All funds are held by the broker/dealer or custodian firm. We previously disclosed in the
Fees and Compensation section (Item 5) of this brochure that our firm directly debits
advisory fees from client accounts. As part of this billing process, the client's custodian is
advised of the amount of the fee to be deducted from that client's account. On at least a
quarterly basis, the custodian is required to send to the client a statement showing all
transactions within the account during the reporting period.
Because the custodian does not calculate the amount of the fee to be deducted, it is
important for clients to carefully review their custodial statements to verify the accuracy of
the calculation, among other things. Clients should contact us directly if they believe that
there may be an error in their statement.
Item 16
Investment Discretion
As previously disclosed in Item 4 of this brochure, our firm does provide discretionary asset
management services and obtains that authorization via our investment management
agreement. Clients must include any limitations on this discretionary authority in this written
authority statement. Clients may change/amend these limitations as required. Such
amendments must be provided to us in writing.
Item 17
Voting Client Securities
As a matter of firm policy, we do not vote proxies on behalf of clients. Therefore, although
our firm may provide investment advisory services relative to client investment assets,
clients maintain exclusive responsibility for: (1) directing the manner in which proxies
solicited by issuers of securities beneficially owned by the client shall be voted, and (2)
making all elections relative to any mergers, acquisitions, tender offers, bankruptcy
proceedings or other type events pertaining to the client’s investment assets. Clients are
responsible for instructing each custodian of the assets, to forward to the client copies of all
proxies and shareholder communications relating to the client’s investment assets.
We do not offer any consulting assistance regarding proxy issues to clients.
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Item 18
Financial Information
Stronghold Wealth Management has no additional financial circumstances to report.
Under no circumstances do we require or solicit payment of fees in excess of $1,200 per
client more than six months in advance of services rendered. Therefore, we are not required
to include a financial statement.
Stronghold Wealth Management has not been the subject of a bankruptcy petition at any
time during the past ten years.
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