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Form ADV Part 2A
Brochure for:
Summit Financial Advisors, LLC
d/b/a Summit Financial
1700 S. El Camino Real, Suite 385
San Mateo, CA 94402
Phone: 650-357-9410
Email: info@summit-advisors.com
Web: www.summit-advisors.com
January 31, 2025
SEC#: 801-58179
CRD#: 109280
Please note that the use of the term "registered investment adviser" and description of
Summit Financial Advisors, LLC d/b/a Summit Financial and/or our associates as
"registered" does not imply a certain level of skill or training.
You are encouraged to review this Brochure and Brochure Supplements for our firm's
associates who advise you for more information on the qualifications of our firm and our
employees.
This brochure provides information about the qualifications and business practices of
Summit Financial Advisors, LLC d/b/a Summit Financial. If you have any questions
about the contents of this brochure, please contact us info@summit-advisors.com. The
information in this brochure has not been approved or verified by the United States
Securities and Exchange Commission or by any state securities authority.
Additional information about Summit Financial Advisors, LLC d/b/a Summit Financial
also is available on the SEC’s website at www.adviserinfo.sec.gov.
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ITEM 2: MATERIAL CHANGES FOR PART 2A
Updated Assets Under Management (AUM) as of 01/31/2025 – Items 4, 18
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ITEM 3: TABLE OF CONTENTS
Contents
ITEM 2: MATERIAL CHANGES FOR PART 2A ...................................................................................................... 2
ITEM 3: TABLE OF CONTENTS ................................................................................................................................ 3
ITEM 4: ADVISORY BUSINESS ................................................................................................................................ 4
ITEM 5: FEES AND COMPENSATION ..................................................................................................................... 6
ITEM 6: PERFORMANCE-BASED FEES AND SIDE-BY-SIDE MANAGEMENT ................................................ 8
ITEM 7: TYPES OF CLIENTS ..................................................................................................................................... 8
ITEM 8: METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF LOSS .................................. 8
ITEM 9: DISCIPLINARY INFORMATION ................................................................................................................ 9
ITEM 10: OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS ............................................... 10
ITEM 11: CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT TRANSACTIONS AND
PERSONAL TRADING .............................................................................................................................................. 10
ITEM 12: BROKERAGE PRACTICES ...................................................................................................................... 13
ITEM 13: REVIEW OF ACCOUNTS ........................................................................................................................ 17
ITEM 14: CLIENT REFERRALS AND OTHER COMPENSATION ...................................................................... 17
ITEM 15: CUSTODY ................................................................................................................................................. 17
ITEM 16: INVESTMENT DISCRETION .................................................................................................................. 19
ITEM 17: VOTING CLIENT SECURITIES .............................................................................................................. 19
ITEM 18: FINANCIAL INFORMATION .................................................................................................................. 19
Form ADV - Part 2B Brochure Supplement - Velez ................................................................................................... 21
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ITEM 4: ADVISORY BUSINESS
Summit Financial Advisors, LLC (“SFA”), DBA SUMMIT FINANCIAL
Established in 1998, A Privately Held Limited Liability Company
Principal owner(s): Rafael O. Velez, III and Michael J. Glasser
Total Assets Under Management (AUM):
$ 519,045,808 as of January 31, 2025, of that,
$ 351,425,509 is in Discretionary Accounts
$ 167,620,299 is in Non-Discretionary Accounts
Investment Supervisory Services
Investment Advice through client consultations
Types of services provided:
• Financial Planning
•
•
• Also provides advice to clients on matters not involving securities
SFA offers investment advisory services for:
• A percentage of assets under management
• Hourly charges
• Fixed Fees
Advisory Business Description:
SFA offers a wide range of advisory services to its clients. These services include
review of all aspects of an individual's current financial situation, with emphasis on
investment planning, retirement, college funding, capital needs analysis, long term care
analysis, income and estate evaluation. To the extent that other services are needed,
SFA will assist the individual in those areas in which it is competent to advise. As a
follow up, SFA will also coordinate implementation of any recommendations made,
including referral to other practicing professionals whose services may be required.
Upon review of an investor's financial status, the company may propose that the
investor include, as part of his or her financial portfolio, one or more types of products
that are not part of the investment advisory services provided by the company, such as
insurance products. If the investor chooses to include such a product in his or her
financial portfolio, the company recommends that the investor work closely with his or
her attorney, accountant, insurance agent and other related professionals. Incorporation
of the non-advisory financial product into the investor's financial plan is entirely at the
client's discretion.
The initial step in the financial planning process involves meeting the client to define the
scope of the engagement. Once defined, the client and SFA will enter into a Financial
Planning Agreement, disclosing the terms of the engagement and the fees to be
charged.
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After the engagement is formalized, the client may be requested to provide SFA with
necessary financial information, including information on sources of income, assets
owned, liabilities payable, estate planning documents, business agreements, employee
benefits, income tax returns, investments, personal and family obligations. In addition,
the client will be requested to provide financial goals and objectives, both short and long
term.
The Investment Adviser Representative ("IAR") will set a target date for the anticipated
completion of the plan. Upon completion, a personal presentation of the written plan will
be made. At this meeting, the client will be provided with recommendations compatible
with the established goals and objectives. An implementation schedule will be reviewed
to determine which steps will be pursued and with whom those steps can be
accomplished. The client is under no obligation to use SFA and/or its affiliates and may
choose to implement all of the recommendations in any manner, which is expedient,
and in the client's best interest.
For insurance products, the company provides access to a platform of insurance
products by DPL Financial Partners, LLC ("DPL"). The investor is under no obligation to
use DPL's service and may seek insurance advice from any licensed agent. The
insurance products and fee structures available from DPL may differ from those
available from other third-party insurance agents. The company recommends that the
investor fully evaluate products and fee structures to determine which arrangements are
most favorable to the investor prior to making an investment decision. The company
does not receive compensation for insurance products selected by the investor, whether
secured through DPL or any other agent.
SF Portfolio Strategies (“SFPS”):
We offer a suite of model portfolios (“SFPS”) through which clients are invested in a
range of investment strategies we have constructed and manage, each consisting of a
portfolio of exchange-traded funds (“ETFs”) and a cash allocation. The client’s account
is held in a brokerage account opened by the client at Charles Schwab & Co.
(“Schwab”), managed on an ongoing basis with regular rebalancing and tax-loss
harvesting.
SFA has retained Fidelity Institutional Wealth Adviser LLC (“FIWA”), a registered
investment adviser and an indirect, wholly owned subsidiary of FMR LLC (collectively
with FIWA and its affiliates, “Fidelity Investments”) as a resource for SFPS. FIWA
provides non-discretionary investment advice through the creation of a Custom Model
Portfolio Solution designed to meet our firm’s specific needs.
The Custom Model Portfolio Solutions constructed for SFA use a systematic approach,
in conjunction with a quantitative methodology, for selecting mutual funds and ETFs
from the universe of underlying funds and based on the parameters that SFA places on
the composition of such custom models.
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When constructing the SFPS models, an algorithmic approach is used to combine a set
of investment options whose overall risk characteristics, when viewed as a portfolio, are
designed to be similar to those of an appropriate asset allocation strategy for a
particular client risk profile. An important objective of this process is to enhance
expected risk-adjusted returns while adhering to the relevant set of risk constraints.
These strategies utilize a series of long-term asset allocation benchmarks as a basis for
portfolio construction; these benchmarks consist of weighted, market index benchmarks
designed to represent an appropriate asset-class mix for a given investor profile, from
conservative to aggressive growth. Using the outcome of the evaluation described
above, the portfolio construction process identifies the model portfolio based upon the
long-term asset allocation benchmarks for stock, bond, and/or short-term asset classes.
SMartX Advisory Solutions LLC is a sub-advisor for our program. At the direction of
SFA, SMartX will implement the trades deemed necessary to replicate the model
portfolios. If you would like to receive a copy of their ADV, please contact Cristina
Albright at cristina@summit-advisors.com.
We charge clients a fee for our services as described in Item 5 Fees and
Compensation. Clients do not pay brokerage commissions or any other transaction
fees to Schwab as part of SFPS.
ITEM 5: FEES AND COMPENSATION
Fees charged for the full financial planning service will be dependent on the anticipated
time and complexity of the plan. The fees are determined in advance and disclosed to
the client before the Financial Planning Agreement is executed. Rarely will a fee quoted
depart from the established fee schedule, but exceptional circumstances may dictate a
higher or lower fee.
Specific services and fee amounts:
Hourly fees for plan development or consultation -- $500
Fixed fees for plans will be between $1,000 and $10,000.
Asset Management Services:
Summit Private Account ("SPA")
A fee-based account(s) held by Schwab Advisor Services™ in which the client is
provided with ongoing investment advice and monitoring of securities holdings.
Minimum Investment: $500,000.
The IA can manage the SPA account on either a discretionary or non-discretionary
basis, according to the client's objectives. Listed securities are subject to transaction
charges. Mutual funds may or may not have transaction charges. Annual fees range
from .50% - 2.00% paid in arrears. A full description of fees and services is provided in
the Investment Advisory Agreement, which is required to open an account.
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in which the client is
SF Portfolio Strategies ("SFPS")
A fee-based account(s) held by Schwab Advisor Services
provided with ongoing investment advice, monitoring of securities holdings, regular
rebalancing and tax-loss harvesting. Minimum Investment: $30,000.
As described in Item 4 Advisory Business, clients do not pay transaction fees or
brokerage commissions to Schwab as part of SFPS. Brokerage arrangements are
further described in Item 12 Brokerage Practices.
Annual SFA SFPS fees range from .40%-1.00% in arrears. A full description of fees and
services is provided in the Investment Advisory Agreement, which is required to open
an account.
CollegeAmerica (“AmFunds”)
A fee-based account held by Capital Group in which client is provided ongoing
investment advice and monitoring of securities holdings. No minimum investment
required. Annual fees range from 0%-.75%. Description of fees and services is provided
in AmFunds F-2 account application.
Fiduciary Consulting ("FC"):
SFA provides ongoing consulting services including investment advice and monitoring
with respect to securities holdings held at a custodian of the clients choosing. SFA will
retain its responsibility for risk assessment, suitability, asset allocation, investment
strategy, manager review and bill the client directly for its services. The client retains the
responsibility of custody, providing client reports, best execution analysis and billing.
The fee schedule for the program range is an annual flat fee of no less than $500 and
an asset-based fee from .40% - 1.00% per annum. Fees are subject to reduction based
on the size of the account and the nature of the services provided. Fees are paid
quarterly in arrears based upon the ending market value of the account on the last day
of the previous calendar quarter.
Additional Services:
SFA, from time to time may issue special reports, charts, graphs, etc., to clients. It may
also offer investment advice in matters not described above. It may also recommend
clients utilize independent asset allocation services. Fees for such services are detailed
in the disclosure documents provided to the client.
Clients may terminate the agreement within the first five (5) days and any fees charged
will be refunded. Otherwise, clients can obtain a refund of any unearned fees and may
terminate an agreement by notifying in writing the cancellation of the agreement to:
Summit Financial Advisors, LLC
1700 S. El Camino Real, Suite 385, San Mateo, California 94402
All above quoted fees can be negotiated within the stated range, however exceptional
circumstances may dictate deviation from the set range. SFA reserves the right to waive
any fee or portion thereof.
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ITEM 6: PERFORMANCE-BASED FEES AND SIDE-BY-SIDE
MANAGEMENT
SFA, nor any of its supervised persons, accept performance-based fees or participate in
side-by-side management.
ITEM 7: TYPES OF CLIENTS
SFA's primary type of client that it provides investment advice to includes:
Individuals
Pensions and Profit Sharing Plans
Trusts, estates, or charitable organizations
Corporations, or business entities other than those listed above
SFA does impose a minimum dollar value of assets or account size restrictions as noted
in SFA's Fee Schedule for the Summit Private Account ("SPA"). In general, we require
a minimum of $500,000 to open and maintain an advisory account.
Clients eligible to enroll in SFPS include: individuals, IRAs, and revocable living trusts.
Clients that are organizations (such as corporations and partnerships) or government
entities, and clients that are subject to the Employee Retirement Income Security Act
(ERISA) of 1974, are not eligible for SFPS.
ITEM 8: METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND
RISK OF LOSS
A) SFA's methods of analysis and investment strategies used in formulating investment
advice or managing assets:
The firm employs fundamental analysis, with cyclical considerations across a
wide range of asset classes including fixed income, equities, real estate and
alternative investments.
The main sources of information that SFA uses includes:
• Research material prepared by others
• Corporate rating services
• Annual Reports, prospectuses, filings with the Securities and Exchange
Commission
The investment strategies SFA uses to implement and investment advice given to its
clients include:
• Long Term Purchases (securities held at least a year)
• Short Term Purchases (securities sold within a year)
Risk of Loss is inherent when investing in securities. Clients should be prepared to bear
not just market risk, but other types of risk such as credit risk, business risk, opportunity
risk, and regulatory risk as well.
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B) SFA's investment strategies or methods of analysis used and the Risks:
The investment process begins with a thorough examination of the clients’ risk
tolerance, investment experience and time horizon. Client portfolios will be designed
oriented around the specific client requirements of: 1) Preservation of Capital, 2) Income
Strategies, or 3) Growth. Consistent with the suitability of the clients’ objective, a global
portfolio strategy is implemented diversified by asset class, investment style and
investment manager.
We attempt to mitigate risk through proper diversification, disciplined security selection
and utilizing managers with a similar methodology. Clients may also restrict their
portfolio selections by asset class, industry or individual company exposure.
C) Types of Investments SFA offers advice on:
Equity Securities:
A) Exchange listed securities
B) Securities traded over-the-counter
C) Corporate debt securities (other than commercial paper)
D) Commercial paper
E) Certificates of deposit
F) Municipal securities
G) Investment company securities:
(a) mutual fund shares
H) United States government securities
I) Alternative investments:
(a) Real Estate Investment Trusts
(b) Private Equity
(c) Hedge Funds
Risk of Loss:
The most identifiable risk is the loss of principal when using certain types of investments
within client portfolios. These investments include the Equity Securities, Corporate Debt
securities, Municipal securities, and mutual funds which carry more risk than the
Certificates of Deposit and United States government securities.
ITEM 9: DISCIPLINARY INFORMATION
SFA has no legal or disciplinary events that are material to a client’s or prospective
client’s evaluation of SFA's advisory business, or the integrity of SFA's management.
SFA has no material facts regarding any legal or disciplinary events to disclose.
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ITEM 10: OTHER FINANCIAL INDUSTRY ACTIVITIES AND
AFFILIATIONS
Neither SFA nor its representatives are registered as, or have pending applications to
become, a broker/dealer or a representative of a broker/dealer.
ITEM 11: CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT
TRANSACTIONS AND PERSONAL TRADING
Summit Financial Advisors, LLC (SFA), policies and practices place the interests of the
client above any benefit to itself or any of its employees. The firm seeks to achieve
growth through the expansion of its client base and the expected accomplishment of
defined client goals, given existing economic conditions. In acknowledgment that the
greatest sustainable environment of success for SFA and its employees lies in providing
excellence in personal attention, investment advice, product selection and customer
service, SFA hereby adopts the following Code of Ethics.
Investment Adviser Code of Ethics:
Acknowledging that the greatest sustainable environment for the success of SFA and its
employees lies in attaining excellence in personal attention, investment advice, product
selection and customer service, SFA has adopted a Code of Ethics to support its
commitment and fiduciary responsibilities to its clients. The code mandates a high
standard of business conduct from the firm as an entity and from each of its employees
individually. The expectation of the firm is that each employee understands and
complies with all applicable state and federal laws and supports SFA's regulatory
requirements by adherence to stated policies and procedures. SFA will provide a copy
of our Code of Ethics to any client or prospective client upon request.
Standard of Business Conduct:
SFA, in its capacity as a fiduciary for clients and their assets, mandates a high standard
of business conduct from the firm as an entity, and each of its employees individually.
The expectation of the firm is that each employee understands and complies with all
applicable state and federal laws and supports SFA's regulatory requirements by
adherence to the stated policies and procedures. Continued employment with SFA is
dependent on satisfactory compliance with this requirement.
Personal Securities Trading:
SFA's policy allows employees to maintain personal securities accounts provided any
personal investing by an employee in any accounts in which the employee has a
beneficial interest, including any account for any immediate family or household
members, is consistent with SFA's fiduciary duty to its clients and consistent with
regulatory requirements.
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Each employee must identify any personal investment accounts in an annual holdings
summary, and report all reportable transactions and investment activity on at least a
quarterly basis to the firm's Chief Compliance Officer (“CCO”), or other designated
officer.
Any employee wishing to acquire a direct or indirect beneficial interest in an Initial Public
Offering or Limited Offer must obtain a pre-investment clearance from the firm's CCO to
ensure no conflict of interest is present.
Personal trading and reporting procedures are outlined in the SFA Policies and
Procedures Manual.
Reporting Violations:
SFA depends on the professionalism of its employees to abide by the code. Any
violation, or suspected violation, of the Code of Ethics is to be reported to the CCO
immediately.
Acknowledgment of Receipt of the Code of Ethics and Policies and Procedures:
SFA requires that each employee acknowledge in writing, the receipt of the Code of
Ethics and Policies and Procedures, including any amendments. This acknowledgment
will remain in the employee's file for the length of his or her employment plus five years.
Adviser Review and Enforcement:
SFA’s CCO is responsible for the maintenance and enforcement of the code of ethics.
Pursuant to these duties is a periodic review of all employees' securities reports.
Record Keeping:
SFA will maintain records of all employee's securities reports, documentation of reviews
and any violation reports to the code, for a period of five years, as of the end of the
fiscal year in which the reports pertain. Records of employee acknowledgments will be
retained for the length of employment plus five years.
Form ADV disclosure:
SFA will disclose on its Form ADV, Part II a summary of its Code of Ethics and offer a
copy of the full code, upon request, to any interested party.
Proprietary Interest in Client Transactions:
SFA does not participate in principal transactions in which securities are bought by SFA
or any related person from advisory clients, or sold to its own advisory clients.
SFA and any other related person may buy or sell the same securities that SFA also
recommends to its advisory clients. If the possibility of a conflict of interest occurs, the
client's interests will prevail. As the situation may cause a conflict of interest, SFA has
established the following restrictions in order to meet its fiduciary obligations:
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• Affiliated persons of SFA shall not buy or sell securities for their personal
portfolio(s) where their decision is substantially derived, in whole or in part, by
reason of his or her employment unless the information is also available to the
investing public on reasonable inquiry. No such affiliated person shall prefer his
or her own interest to that of the advisory client.
• SFA maintains a list of all securities holdings, for itself or anyone affiliated with
the advisory practice. These holdings are reviewed on a regular basis by the
CCO.
• SFA requires that all affiliated persons act in accordance with all applicable
Federal and State regulations governing registered investment advisers.
• Any individual not in observance of the above requirements may be subject to
termination.
Sales Interest in Client Transactions:
SFA does not participate in agency cross transactions where SFA execute trades for
brokerage customers in which advisory client securities are sold to or bought from the
brokerage customer.
SFA does not recommend purchase of securities to advisory clients for which SFA or
any related person serves as underwriter, general or managing partner, or purchaser
representative.
SFA does not recommend the purchase or sale of securities to advisory clients for
which SFA or any related person has any other sales interest (other than the receipt of
sales commissions as a broker or RR of a broker-dealer).
General Policy of Dealing with Conflicts of Interest:
SFA's general policy for dealing with conflicts of interest with its advisory clients:
a) Disclose any potential conflicts of interest prior to entering into an advisory
agreement with the client, or providing any advisory services.
b) Abstain from the activity all together.
c) Refer to a professional whose expertise is recommended for those types of
circumstances.
Summit Financial Advisors, LLC Privacy Policy:
At SFA, an independent financial planning and wealth management firm, we value your
business and want to let you know where we stand on a crucial topic: customer
information and privacy. We are committed to safeguarding the confidential information
of each of our clients. We hold all personal information provided to our firm in the
strictest confidence. These records include all personal information that we collect from
you in connection with any of the services we provide. Our policy with respect to
personal information about you is contained in our privacy policy below.
Summit Financial Advisors, LLC Privacy Policy Statement:
A) SFA collects nonpublic personal information about our clients from the following
sources:
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Information received from clients’ applications and other forms;
Information about clients' transactions with SFA, its affiliates or others;
Information received from consumer reporting agencies;
•
•
•
B) SFA does not disclose any nonpublic personal information about our clients or
former clients to anyone except permitted or required by law or permitted by
written client request;
C) SFA restricts access to material nonpublic personal information about its clients
to our employees who need to know that information to provide services and only
to nonaffiliated parties as permitted by law. Broker-dealer firms have regulatory
requirements to supervise certain SFA activities. (For example, federal
regulations permit us to share a limited amount of information about you with a
brokerage firm in order to execute securities transactions on your behalf; or so
that our firm can discuss your financial situation with your accountant or
attorney);
D) SFA maintains physical, electronic and procedural safeguards that comply with
federal standards to guard our clients' personal information.
E) SFA client files are stored electronically. Archived files are at secured, offsite
storage. For the protection of our client's information, document shredding is
done on-site/ in office.
Client Data & System Files Disaster Recovery Plan:
SFA has implemented a Disaster Recovery Plan. Client data and system files are
backed up to offsite/cloud servers.
ITEM 12: BROKERAGE PRACTICES
When recommending brokers for the execution of securities transactions, SFA bases its
selection on the total suite of services provided not merely the lowest commission
charged. Also, it is SFA's policy for its Advisers:
• not to accept "soft dollar" benefits as part of recommending brokers for the
execution of securities transactions, and has no disclosures of soft dollar
benefits received by any of its advisers;
• not to use Trade Aggregation as part of its brokerage practices, and
continues not to implement this requirement;
• not to recommend, request or require that a client directs us to use a
specified broker-dealer; and
• not to receive client referrals from a broker-dealer or third party.
Summit Financial Advisors, LLC Best Execution Policy:
As an investment advisory firm, SFA has a fiduciary duty to seek best execution for
client transactions. SFA, as a matter of policy and practice, seeks to obtain best
execution for client transactions, i.e., seeking to obtain not necessarily the lowest
commission but the best overall qualitative execution in the particular circumstances.
The philosophy behind this best execution policy is one that is consistent with a long
term buy and hold strategy that the firm employs on the whole. The relative cost of a
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security transaction is minimal if the security traded is maintained in a client account for
a significant period of time. The selection of a security and subsequent execution of the
trade is greatly improved by the quality of research and brokerage services provided.
Therefore, SFA believes that its clients are best served by brokers that provide a wide
range of services, including quality executions, at a reasonable cost but not necessarily
the lowest cost.
Summit Financial Advisors, LLC Trade Error Policy:
If a trading error occurs in the placement, execution or settlement of a client's trade,
SFA will correct the error as soon as it is discovered. If a trade correction (ie.
cancellation of trade, adjusting an allocation) is done after the settlement of the trade,
the team will work with the custodian to make the client 'whole' if losses from trading
errors occur. If the trade error results in a profit, the client will keep the proceeds.
SF Portfolio Strategies (“SFPS”):
Client accounts enrolled in SFPS are maintained at and receive the brokerage services
of Schwab, a broker-dealer registered with the Securities and Exchange Commission
and a member of FINRA and SIPC. While clients are require to use Schwab as
custodian/broker to enroll in SFPS, the client decides whether to do so and opens its
account with Schwab by entering into a brokerage account agreement directly with
Schwab. We do not open the account for the client. If the client does not wish to place
his or her assets with Schwab then we cannot manage the client’s account through
SFPS. Schwab may aggregate purchase and sale orders for ETFs across accounts
enrolled in SFPS, including both accounts for our clients and accounts for clients of
other independent investment advisory firms using SFPS.
The Custodian and Brokers We Use:
SFA does not maintain custody of your assets on which we advise, although we may be
deemed to have custody of your assets if you give us authority to withdraw assets from
your account (see Item 15: Custody). Your assets must be maintained in an account at
a “qualified custodian,” generally a broker-dealer or bank. We request that our clients
use Charles Schwab & Co., Inc. (Schwab), a registered broker-dealer, member SIPC,
as the qualified custodian. We are independently owned and operated and are not
affiliated with Schwab. Schwab will hold your assets in a brokerage account and buy
and sell securities when you instruct them to. While we request that you use Schwab
as custodian/broker, you will decide whether to do so and will open your account with
Schwab by entering into an account agreement directly with them. We do not open the
account for you, although we may assist you in doing so. Even though your account is
maintained at Schwab, we can still use other brokers to execute trades for your account
as described below (see “Your brokerage and custody costs”).
How We Select Brokers/Custodians:
We seek to recommend a custodian/broker that will hold your assets and execute
transactions on terms that are, overall, most advantageous when compared with other
available providers and their services. We consider a wide range of factors, including:
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• Combination of transaction execution services and asset custody services
(generally without a separate fee for custody);
• Capability to execute, clear, and settle trades (buy and sell securities for your
account);
• Capability to facilitate transfers and payments to and from accounts (wire
transfers, check requests, bill payment, etc.);
• Breadth of available investment products (stocks, bonds, mutual funds,
exchange-traded funds [ETFs], etc.);
• Quality of services;
• Competitiveness of the prices of those services (commission rates, margin
interest rates, other fees, etc.) and willingness to negotiate the prices;
• Reputation, financial strength, security and stability; and
• Availability of other products and services that benefit us, as discussed below
(see “Products and services available to us from Schwab”).
Your Brokerage and Custody Costs:
For our clients’ accounts that Schwab maintains, Schwab generally does not charge you
separately for custody services but it compensated by charging you commissions or
other fees on trades that it executes or that settle into your Schwab account. Certain
trades (for example, many mutual funds and ETFs) may not incur Schwab commissions
or transaction fees. Schwab is also compensated by earning interest on the uninvested
cash in your account in Schwab’s Cash Features Program. Schwab charges you a flat
dollar amount as a “prime broker” or “trade away” fee for each trade that we have
executed by a different broker-dealer but where the securities bought or the funds from
the securities sold are deposited into your Schwab account. These fees are in addition
to the commissions or other compensation you play the executing broker-dealer.
Because of this, in order to minimize your trading costs, we have Schwab execute most
trades for your account. We have determined that having Schwab execute most trades
is consistent with our duty to seek “best execution” of your trades. Best execution
means the most favorable terms for a transaction based on all relevant factors,
including those listed about (see “How we select brokers/custodians” above).
Products and services available to us from Schwab:
Schwab Advisor Services™ (formerly called Schwab Institutional) is Schwab’s business
serving independent investment advisory firms like us. They provide us and our clients
with access to its institutional brokerage services (trading, custody, reporting, and
related services), many of which are not typically available to Schwab retail customers.
Schwab also makes available various support services. Some of those services help us
manage or administer our client’s accounts, while others help us manage and grow our
business. Schwab’s support services are generally available on an unsolicited basis
(we don’t have to request them) and at no charge to us. Following is a more detailed
description of Schwab’s support services:
Services that benefit you: Schwab’s institutional brokerage services include access to a
broad range of investment products, execution of securities transactions, and custody of
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client assets. The investment products available through Schwab include some to which
we might not otherwise have access or that would require a significantly higher
minimum initial investment by our clients. Schwab’s services described in this
paragraph generally benefit the client and the client’s account.
Services that may not directly benefit you: Schwab also makes available to us other
products and services that benefit us but may not directly benefit the client or its
account. These products and services assist us in managing and administering our
clients’ accounts. They include investment research, both Schwab’s own and that of
third parties. We may use this research to service all or some substantial number of our
clients’ accounts, including accounts not maintained at Schwab. In addition to
investment research, Schwab also makes available software and other technology that:
• provide access to client account data (such as duplicate trade confirmation and
•
account statements);
facilitate trade execution and allocate aggregated trade orders for multiple client
accounts;
facilitate payment of our fees from our clients’ accounts; and
• provide pricing and other market data;
•
• assist with back-office functions, recordkeeping, and client reporting.
Services that generally benefit only us: Schwab also offers other services intended to
help us manage and further develop our business enterprise. These services include:
technology, compliance, legal and business consulting;
• educational conferences and events;
•
• publications and conferences on practice management and business succession;
• access to employee benefits providers, human capital consultants, and insurance
providers; and
• marketing consulting and support.
Schwab may provide some of these services itself. In other cases, it will arrange for
third-party vendors to provide the services to us. Schwab may also discount or waive
its fees for some of these services or pay all or part of a third party’s fees. Schwab may
also provide us with other benefits such as occasional business entertainment of our
personnel.
Our interest in Schwab’s Services:
The availability of services from Schwab benefits us because we do not have to
produce or purchase them. We do not have to pay for Schwab’s services, and they are
not contingent upon us committing any specific amount of business to Schwab in
trading commissions or assets in custody. With respect to SFPS, as described in Item 4
Advisory Business, we do not pay SPT fees for SFPS so long as we maintain $100
million in client assets in accounts at Schwab that are not enrolled in SFPS. In light of
our arrangements with Schwab, we may have an incentive to recommend that our
clients maintain their accounts with Schwab based on our interest in receiving Schwab’s
services that benefit our business rather than based on the client’s interest in receiving
the best value in custody services and the most favorable execution of transactions.
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This is a potential conflict of interest. We believe, however, that our selection of
Schwab as custodian and broker is in the best interests of our clients. It
is primarily supported by the scope, quality, and price of Schwab’s services and not
Schwab’s services that benefit only us.
ITEM 13: REVIEW OF ACCOUNTS
Financial Planning clients can receive 1-2 meetings per year. Items covered include
cash flow, risk management, investments, income taxes, retirement and estate issues.
Clients are encouraged to contact their adviser for any reason throughout the year
especially for major life events such as marriage, divorce, job loss et al.
Investment Advisory clients can receive 1-2 meetings per year. Items covered include
investment objectives, time frame, risk tolerance, tax situation, income requirements,
portfolio analysis and performance evaluation. Amendments, such as exiting or
initiating positions, may also be discussed. Clients are encouraged to contact their
adviser for any reason throughout the year.
SFA Clients will receive account statements directly from Schwab and AmFunds at least
quarterly. SFA highly recommends to its clients that they carefully review the account
statements received from the qualified custodian and notify their IAR immediately of any
discrepancies. Should any discrepancies occur between the custodian, RIA, or client,
SFA has established written reconciliation procedures as part of our compliance
policies, procedures, and operations.
ITEM 14: CLIENT REFERRALS AND OTHER COMPENSATION
SFA or any related person does not directly or indirectly compensate any person for
client referrals.
We receive an economic benefit from Schwab in the form of the support products and
services it makes available to us. These products and services, how they benefit us,
and the related conflicts of interest are described above under Item 12: Brokerage
Practices. The availability to us of Schwab’s products and services is not based on
giving particular investment advice, such as buying particular securities for our clients.
ITEM 15: CUSTODY
Schwab Advisor Services, a division of Charles Schwab & Co., Inc. is the current
custodian of SFA. SFA recommends that clients establish brokerage accounts with a
qualified custodian for maintaining custody of client's assets and to effect trades for their
accounts.
Schwab meets six of seven conditions that the SEC has recently outlined in their
Custody Rule. SFA is unable to do any first-party wires or any third-party movements
(checks/wires/ACHs) without the client signing an authorization including destination
account details.
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Under government regulations, we are deemed to have custody of a client’s assets if
the client authorizes us to instruct Schwab to deduct our advisory fees directly from the
client’s account. This is the case for accounts in SPA and SFPS. Schwab maintains
actual custody of clients’ assets. Clients receive account statements directly from
Schwab at least quarterly. They will be sent to the email or postal mailing address the
client provides to Schwab. Clients should carefully review those statements promptly
when received. We also urge clients to compare Schwab’s account statements to the
periodic portfolio reports clients receive from us.
SFA is independently owned and operated and not affiliated with these custodians
which provide SFA access to their institutional trading and custody services, which are
typically not available to retail investors. These services generally available to
independent investment advisors on an unsolicited basis, at no charge to them so long
as SFA maintains a minimum level of assets but are not otherwise contingent upon the
advisor committing any specific amount of business (assets or trading). These
custodian services include custody, brokerage, research, and access to mutual funds
and other investments that are otherwise generally available only to institutional
investors or would require a significantly higher minimum initial investment.
For SFA's client accounts maintained by these custodians and brokers, they generally
do not charge separately for custody but are compensated by account holders through
commissions or other transaction-related fees for securities trades that are executed
through or that settle into brokerage accounts.
Custodians or brokers also make available to SFA other products and services that
benefit SFA but may not benefit its clients' accounts. Some of these other products and
services assist SFA in managing and administering clients' accounts. These include
software and other technology that provide access to client account data (such as trade
confirmations and account statements); facilitate trade execution; provide research,
pricing information and other market data; facilitate payment of SFA's fees from its
clients' accounts; and assist with back-office functions, record keeping and client
reporting. Many of these services generally may be used to service all or a substantial
number of SFA's accounts and are intended to help SFA manage and further develop
its business enterprise. These services may include consulting, publications and
conferences on practice management, information technology, business succession,
regulatory compliance and marketing. In addition, custodians and brokers may make
available, arrange and/or pay for these types of services rendered to SFA by
independent third parties.
Custodians and brokers may discount or waive fees it would otherwise charge for some
of these services or pay all or a part of the fees of a third party providing these services
to SFA. While as a fiduciary, SFA endeavors to act in its clients' best interests, and
SFA's recommendation that clients maintain their assets in accounts at certain
custodians and brokers may be based in part on the benefit to SFA of the availability of
some of the foregoing products and services and not solely on the nature, cost or
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quality of custody and brokerage services provided by the custodians and brokers which
may create a potential conflict of interest.
ITEM 16: INVESTMENT DISCRETION
SFA or any related person may exercise its discretionary authority to determine the
securities to be bought or sold, and the amount of securities to be bought or sold for a
client's account. SFA does not have discretionary authority to determine the brokers or
dealers to be used for a purchase or sale of securities, or commission rates to be paid
to a broker dealer for a client's securities transactions. SFA does recommend brokers or
dealers to its clients, and may receive research or other products or services other than
execution from a broker dealer or a third party in connection with client securities
transactions.
ITEM 17: VOTING CLIENT SECURITIES
When acting with respect to corporate actions for clients, SFA's utmost concern is that
all decisions be made in the exclusive best interest of the client (and for ERISA
accounts, plan beneficiaries and participants, in accordance with the letter and spirit of
ERISA.) SFA will act in a prudent and diligent manner intended to enhance the
economic value of the assets in the client’s account.
Notwithstanding the foregoing, SFA has adopted the policy that it will not accept voting
authority, over what are commonly known in the securities industry as "proxy
statements", which typically relate to matters of corporate governance. The distinction of
whether a communication from an issuer qualifies as (i) a corporate reorganization or
other corporate action, (ii) a proxy statement is determined by the issuer not SFA or the
custodian. SFA's clients may receive these proxies or other client solicitations directly
from the issuer by either US Mail or by e-mail.
ITEM 18: FINANCIAL INFORMATION
Portfolio Values as of January 31, 2025:
Non-Discretionary Accounts
$ 167,620,299
Discretionary Accounts
$ 351,425,509
Total Regulatory Assets Under Management (AUM)
$ 519,045,808
Prepayment of Fees & Financial Information disclosure:
SFA does not require or solicit prepayment of more than $1,200 in fees per client, six
months or more in advance.
SFA has no other information to disclose relating to its financial condition that would
impair the firm's ability to meet its contractual commitments to clients.
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Bankruptcy Disclosure(s):
SFA, nor any of its IARs, have been the subject of a bankruptcy petition at any time
during the past ten years, or any pending bankruptcy petitions at this time.
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Form ADV - Part 2B Brochure Supplement - Velez
Summit Financial Advisors, LLC
Rafael Orlando Velez, III
1700 S. El Camino Real, Suite 385
San Mateo, CA 94402
Phone: 650 357-9410
January 31, 2025
CRD #: 2148488
This brochure supplement provides information about Rafael Orlando Velez, III that
supplements the Summit Financial Advisors, LLC brochure. You should have received a
copy of that brochure. Please contact Cristina P. Albright if you did not receive Summit
Financial Advisors, LLC’s brochure or if you have any questions about the contents of
this supplement.
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Item 2: Educational Background and Business Experience
Rafael O. Velez, III
Managing Director and Principal of Summit Financial Advisors, LLC
Date of Birth: September 7, 1968
Formal Education:
Menlo College
Business Administration Major
Degree received: Bachelor of Sciences 1991
Business Background (preceding five years to present):
Managing Director, Chief Compliance Officer, Investment Adviser Representative (IAR)
at Summit Financial Advisors, LLC (SFA)
Professional Designations:
AIF® - The Accredited Investment Fiduciary designation demonstrates that a certificant
has gained advanced training and competency in the subject of fiduciary responsibility.
AIF® designees must complete a specialized program on investment fiduciary
standards, then subsequently pass a comprehensive examination.
Item 3: Disciplinary Information
No Disciplinary Information or Events to Disclose.
Item 4: Other Business Activities
Rafael Velez is an equal partner of VP Baldwin Partners, LLC. This limited liability
company was formed by Rafael Velez and Mark Pietrofesa in 2012 to facilitate the
purchase and financing of 109 Baldwin Avenue in San Mateo, their previous office
space.
Rafael Velez VP / Board Member of Youth Experience Sponsorship, a non-profit.
Item 5: Additional Compensation
No Additional Compensation to disclose.
Item 6: Supervision
Rafael Velez, IAR, Managing Director, and Principal of SFA, is directly responsible for
his own supervision and the supervision of his IARs.
Rafael works closely with the CCO, assists with compliance meetings and submits all
required documentation to help facilitate audits of the firm's records for compliance and
regulatory accuracy.
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Rafael is required to adhere to the compliance policies and procedures set forth in the
firm's compliance manual which is readily available to all advisors for review at any time.
In addition, SFA uses compliance approved financial planning and accounting software,
and is the primary planning tool for its advisors. This software tool makes the
supervision of advisory services easy to manage and utilized correctly is an effective
tool for prudent portfolio recommendations to the client.
Rafael's advice that he provides as an IAR to his clients are personally reviewed before
recommendations are presented to the client. Rafael supervises his own activities and
the activities of his IARs. Such activities include trades, incoming and outgoing
correspondence, the use of social media web sites, and the use of laptops or other
personal devices for business communications.
Rafael and his advisors are held to highest standard of business practices in the
industry and continue to maintain all licenses and designations through their continuing
education.
Compliance Officer Information:
Cristina P. Albright, CCO (650) 357-9410
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