View Document Text
FORM ADV PART 2A
DISCLOSURE BROCHURE
Sundial Wealth LLC
Office Address:
3200 North Federal Highway – Suite 228
Boca Raton, FL 33431
Tel: 561-302-4371
Email: greg@sundialwealth.com
Website: www.sundialwealth.com
January 28, 2026
This brochure provides information about the qualifications and business practices of Sundial
Wealth LLC. Being registered as an investment adviser does not imply a certain level of skill or
training. If you have any questions about the contents of this brochure, please contact us at 561-
302-4371. The information in this brochure has not been approved or verified by the United
States Securities and Exchange Commission, or by any state securities authority.
Additional Information about Sundial Wealth LLC (CRD# 321900) is available on the SEC’s
website at www.adviserinfo.sec.gov.
Item 2: Material Changes
Annual Update
The Material Changes section of this brochure will be updated annually or when material changes
occur since the previous release of the Firm Brochure.
On January 28th, 2026 we submitted our annual updating amendment filing for fiscal year 2025.
We have updated Item 4 of our Form ADV Part 2A Brochure to disclose discretionary assets under
management of approximately $125,789,000. We did not have any non-discretionary assets under
management.
In addition, we amended the Methods of Analysis, Investment Strategies and Risk of Loss section
(Item 8) of the document to disclose additional material investment risks (Item 8) pertaining to
Direct Indexing, Securities Backed Lines of Credit (SBLOCs), Political Risk and Artificial Intelligence
("AI") Risk.
Full Brochure Available
This Firm Brochure being delivered is the complete brochure for the Firm.
Item 3: Table of Contents
Form ADV – Part 2A – Firm Brochure
Item 1: Cover Page
Item 2: Material Changes ............................................................................................................................... 2
Annual Update ............................................................................................................................................................................... 2
Full Brochure Available .............................................................................................................................................................. 2
Item 3: Table of Contents ............................................................................................................................... 3
Item 4: Advisory Business ............................................................................................................................. 1
Firm Description ........................................................................................................................................................................... 1
Types of Advisory Services ....................................................................................................................................................... 1
Client Tailored Services and Client Imposed Restrictions ........................................................................................... 5
Wrap Fee Programs ..................................................................................................................................................................... 5
Client Assets under Management .......................................................................................................................................... 5
Item 5: Fees and Compensation .................................................................................................................. 6
Method of Compensation and Fee Schedule...................................................................................................................... 6
Client Payment of Fees ............................................................................................................................................................... 8
Additional Client Fees Charged ............................................................................................................................................... 8
Prepayment of Client Fees ........................................................................................................................................................ 9
External Compensation for the Sale of Securities to Clients ....................................................................................... 9
Item 6: Performance-Based Fees and Side-by-Side Management ................................................... 9
Sharing of Capital Gains ............................................................................................................................................................. 9
Item 7: Types of Clients ................................................................................................................................ 10
Description .................................................................................................................................................................................... 10
Account Minimums .................................................................................................................................................................... 10
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss ......................................... 11
Methods of Analysis ................................................................................................................................................................... 11
Investment Philosophy ............................................................................................................................................................ 11
Security Specific Material Risks ............................................................................................................................................ 14
Item 9: Disciplinary Information .............................................................................................................. 24
Criminal or Civil Actions .......................................................................................................................................................... 24
Administrative Enforcement Proceedings ....................................................................................................................... 24
Self- Regulatory Organization Enforcement Proceedings ......................................................................................... 24
Item 10: Other Financial Industry Activities and Affiliations ........................................................ 24
Broker-Dealer or Representative Registration .............................................................................................................. 24
Futures or Commodity Registration ................................................................................................................................... 24
Material Relationships Maintained by Management Persons and Associated Conflicts of Interest ........ 25
Recommendations or Selections of Other Investment Advisors and Conflicts of Interest .......................... 26
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal
Trading .............................................................................................................................................................. 26
Code of Ethics Description ...................................................................................................................................................... 26
Investment Recommendations Involving a Material Financial Interest and Conflict of Interest .............. 27
Advisory Firm Purchase of Same Securities Recommended to Clients and Conflicts of Interest.............. 28
Client Securities Recommendations or Trades and Concurrent Advisory Firm Securities
Transactions and Conflicts of Interest ............................................................................................................................... 28
Item 12: Brokerage Practices ..................................................................................................................... 28
Factors Used to Select Broker-Dealers for Client Transactions ............................................................................... 28
Aggregating Securities Transactions for Client Accounts .......................................................................................... 29
Item 13: Review of Accounts ...................................................................................................................... 30
Schedule for Periodic Review of Client Accounts or Financial Plans and Advisory Persons Involved
........................................................................................................................................................................................................... 30
Review of Client Accounts on Non-Periodic Basis ........................................................................................................ 30
Content of Client Provided Reports and Frequency ..................................................................................................... 30
Item 14: Client Referrals and Other Compensation ........................................................................... 30
Advisory Firm Payments for Client Referrals ................................................................................................................. 31
Item 15: Custody ............................................................................................................................................. 31
Account Statements ................................................................................................................................................................... 31
Item 16: Investment Discretion ................................................................................................................ 32
Discretionary Authority for Trading ................................................................................................................................... 32
Item 17: Voting Client Securities .............................................................................................................. 32
Proxy Votes .................................................................................................................................................................................... 32
Item 18: Financial Information ................................................................................................................. 32
Balance Sheet ............................................................................................................................................................................... 33
Financial Conditions Reasonably Likely to Impair Advisory Firm’s Ability to Meet Commitments
to Clients ........................................................................................................................................................................................ 33
Bankruptcy Petitions during the Past Ten Years ........................................................................................................... 33
Item 19: Requirements for State Registered Advisors ...................................................................... 33
Brochure Supplement (Part 2B of Form ADV) ....................................................................................... 2
Principal Executive Officer – Paul Gregory Babij, CFA ................................................................................................... 2
Item 2 - Educational Background and Business Experience ...................................................................................... 2
Item 3 - Disciplinary Information .......................................................................................................................................... 2
Item 4 - Other Business Activities ......................................................................................................................................... 3
Item 5 - Additional Compensation ........................................................................................................................................ 3
Item 6 - Supervision .................................................................................................................................................................... 3
Item 7 - Requirements for State-Registered Advisors ................................................................................................... 3
Item 4: Advisory Business
Firm Description
Sundial Wealth LLC (“Sundial Wealth”, or “Advisor” or “we”), a Florida limited liability
company, was founded in May 2022 to provide discretionary investment advisory and
consulting services. The Advisor is wholly owned by Speculare B LLC, a Delaware Limited
Liability Company and True North Capital, LLC, a Florida Limited Liability Company. Paul
Gregory Babij is Sundial Wealth’s sole Managing Member and owns substantially all of the
membership interests of Speculare B LLC. Andrew James Hill owns substantially all of the
membership interests of True North Capital, LLC.
Types of Advisory Services
DISCRETIONARY INVESTMENT ADVISORY SERVICES:
Sundial Wealth offers highly personalized investment management, financial planning and
consulting services to individuals, ultra-high net worth individuals and family offices, both in
their individual capacities and through trusts, retirement plans, business entities, and family
limited partnerships. Clients can engage Sundial Wealth to manage all or a portion of their
assets which may include all or a portion of the financial planning services discussed below.
Sundial Wealth will generally have full discretion over client assets and will invest these
assets in accordance with the firm’s investment process.
When deemed appropriate for the Client, Sundial Wealth may hire independent, third-party
Sub-Advisors to manage all or a portion of the assets in the Client account, or to assist the
firm with trading and certain back-office operations. Sundial Wealth has full discretion to hire
and fire Sub-Advisors as they deem suitable. In some cases, Sub-Advisors will maintain the
models or investment strategies agreed upon between Sub-Advisor and Sundial Wealth and
will execute trades on behalf of Sundial Wealth in Client accounts. Sundial Wealth will be
responsible for the overall direct relationship with the Client. Sundial Wealth retains the
authority to terminate the Sub-Advisor relationship at Sundial Wealth’s discretion. The
Advisor is in no way affiliated with these Sub-Advisors and does not receive any
remuneration when selecting them to manage Client assets.
Prior to advising or making investment allocations on behalf of a Client, Sundial Wealth will
attempt to learn about the Client’s existing and expected financial needs and the anticipated
financial needs for the next generations. Sundial Wealth will also review the Client’s current
levels of taxation, risk tolerance, goals, investment experience, income and liquidity needs,
age, investment time horizon, as well as the other investments that a Client may hold
including non-investment assets such as businesses and real estate. This information forms
the basis of a holistic evaluation that Sundial Wealth develops into a written Investment
Policy Statement (“IPS”) that Sundial Wealth and the Client will enter into and update
periodically. The IPS informs Sundial Wealth’s decisions with respect to investment selection,
asset allocation, portfolio implementation and ongoing oversight. The Client will authorize
- 1 -
Sundial Wealth discretionary authority to execute selected investment program transactions
as stated within the Investment Advisory Agreement.
Sundial Wealth may allocate Clients’ assets to mutual funds and exchange-traded funds
(“ETFs”) that are passively and actively managed, individual debt and equity securities, U.S.
Government securities, Municipal securities, options and warrants, money market funds and
other cash instruments, separately managed accounts, structured products and derivatives,
and other securities in accordance with their individual investment objectives.
In addition, when consistent with the Clients’ investment objectives, Sundial Wealth may
recommend that Clients who are “accredited investors” as defined under Rule 501 of the
Securities Act of 1933 (“Securities Act”) or “qualified purchasers” as defined under Section
2(a)(51) of the Investment Company Act of 1940 (“Investment Company Act”), as amended,
invest in strategies offered through private placement securities, which may include debt,
equity, and/or pooled investment vehicles (e.g., hedge funds, private equity funds, venture
capital funds or commercial real estate funds),
Private Placement Securities valuations can lag a month or more and are received from the
issuer’s third-party administrator. Sundial Wealth’s monthly fee calculation uses this data
from the third-party administrator to calculate the monthly fee.
For Clients that typically do not require the same level of investment complexity due to
smaller account sizes or their current financial needs, Sundial Wealth may offer more limited
model portfolios. These model portfolios utilize the same investment philosophy and asset
allocation as our larger customized portfolios however, to help control costs, the mix of funds
selected for inclusion within these model portfolios are usually more limited than those used
in the ultra-high net worth and family office portfolios. In order to provide these services at
a cost-effective rate, the number of investments included may be narrower than those
utilized in larger portfolios. Model portfolios typically will include a blend of mutual funds
and exchange-traded funds (“ETFs”) that are passively and actively managed, individual debt
and equity securities, U.S. Government securities, Municipal securities, options and warrants,
money market funds and other cash instruments. Within those broad asset classes, Sundial
Wealth may recommend additional sub-asset classes such as large, mid, and small cap as well
as value and growth styles for implementation. The model portfolios risk, return, and
liquidity posture are, in large part, a function of the asset classes that are to be included in
the portfolio.
the Client. Our
Sundial Wealth will periodically rebalance the Client’s investment portfolio to conform to the
asset allocation/asset class guidelines accepted by
investment
recommendations or model portfolios are not limited to any specific product or service
offered by a broker/dealer.
From time to time, Clients may ask Sundial Wealth to dispose of certain investments that the
Client invested in prior to engaging in Sundial Wealth’s services. Upon written direction,
- 2 -
Sundial Wealth will dispose of the securities for the Client’s portfolio but without specific
directions from the Client, Sundial Wealth will not liquidate these holdings.
In certain instances, Clients may hold investments purchased prior to engaging Sundial
Wealth that they are unwilling to sell for reasons that may include tax implications, client
driven investment considerations or sentiment. To the extent that the investments are held
in a Sundial Wealth managed account, Sundial Wealth will monitor the holdings and may
recommend when the Client should consider selling the security based on the Client’s IPS or
other considerations (such as to offset tax gains). Sundial Wealth may suggest actions to be
taken with respect to the security, but it will generally not have investment discretion and
ultimately, the Client will have to direct or approve any transaction. Sundial Wealth will take
the Client’s legacy holdings into account when making other discretionary investment
decisions with respect to the Client’s portfolio.
In certain instances, Sundial Wealth will apply its extensive quantitative and derivative
experience to create customized hedging strategies or other sophisticated transactions to
address specific Client needs.
SUB MANAGER OF AMBRUS SUNDIAL L.P.
Sundial Wealth and Paul Gregory “Greg” Babij have been engaged to serve as a discretionary
sub-manager with respect to a portion of Ambrus Sundial L.P.’s (the “Fund”) portfolio. The
Fund is exempt from registration under the Investment Company Act of 1940 pursuant to
Section 3(c)(1) of that Act. Investors in the Partnership must be “accredited investors”
within the meaning of Rule 501 of Regulation D under the 1933 Act. Ambrus Sundial GP, LLC,
the General Partner to the Fund is affiliated with Sundial Wealth through common control.
The Fund seeks to achieve its investment objective by employing a systematic equity
momentum strategy and a tail risk strategy. Clients of Sundial Wealth may be solicited to
invest in the Fund. Prior to investing in the Fund, clients should carefully review the Fund’s
private placement memorandum and subscription agreement for detailed information about
the Fund’s investment objectives, fees and expenses, risks, conflicts, valuation, and other
important disclosures.
FINANCIAL PLANNING AND CONSULTING SERVICES
Sundial Wealth offers Clients a broad range of comprehensive financial planning, and
consulting services. These services are tailored to the individual needs of the Client, but
may include income planning, cash flow analysis and budgeting. Sundial Wealth’s concierge
services include assistance with the essential lifestyle demands of ultra-high net worth
Clients, such as coordination of accounting, commercial banking, estate planning, and
assistance with travel planning. Prior to engaging Sundial Wealth to provide financial
planning or consulting services, Clients are required to enter into a written agreement with
Sundial Wealth setting forth the terms and conditions of the engagement.
Sundial Wealth provides financial planning services pursuant to a financial planning
agreement. Such services may include a comprehensive evaluation of the Client’s current and
future financial state and will be provided by using currently known facts and variables to
- 3 -
predict future cash flows, asset values and withdrawal plans. Sundial Wealth will use current
net worth, tax liabilities, asset allocation, and future retirement and estate plans in
developing financial plans.
Typical topics reviewed in a financial plan may include but are not limited to:
• Financial Position: Understanding of a Client's current financial situation. Sources of
evaluation include income, expenses, assets, liabilities, etc.
• Financial Goals: Based on a Client’s clearly defined financial goals, including funding
education for the children, purchasing real estate, starting a business, a retirement
timeline, or leaving a legacy. Financial goals should be quantified and set to milestones
for tracking.
• Personal Net Worth Statement: A snapshot of assets and liabilities serves as a
benchmark for measuring progress towards financial goals.
• Cash Flow Analysis: An income and spending plan determines how much can be set
aside for debt repayment, savings and investing each month.
•
Investment Planning: Determining the most suitable way to structure investments
to meet financial goals, and determine the appropriate account type (e.g., joint
tenants, IRA, Roth IRA, etc.). Investment planning may include a customized asset
allocation strategy based on specific investment objectives and a risk profile.
• Retirement Planning: Assessing retirement needs to help the Client determine how
much to accumulate, as well as distribution strategies designed to create a source of
income during retirement years.
• Comprehensive Insurance and Risk Management Plan: Identify all risk exposures
and provide the necessary coverage to protect the family and its assets against
financial loss. The risk management plan includes a full review of life and disability
insurance, personal
liability coverage, property and casualty coverage, and
catastrophic coverage.
• Estate Planning: Reviewing the Client's cash needs at death; income needs of
surviving dependents; and estate planning goals.
Sundial Wealth gathers information through interviews and review of documents provided
by the Client, including questionnaires. Information gathered includes the Client's current
financial status, future goals, investment objectives, risk tolerance and family circumstances.
Typical financial planning services include one or more of each of the aforementioned service
components. A financial plan may require the services of a specialist such as an insurance
- 4 -
specialist, attorney, or tax accountant. We may recommend third-party service providers, but
the Client is under no obligation to use any service provider recommended by us. The Advisor
is in no way affiliated with these third-party service providers and does not receive any
remuneration when recommending them to Clients.
Financial plans are based on the Client's financial situation at the time we present the
financial plan to the Client, and on the information provided to us. The Client must promptly
notify us if his/her financial situation, goals, objectives or needs change. Certain assumptions
may be made with respect to interest rates, inflation rates, and use of past trends and
performance of the market and economy. Past performance is not indicative of future
performance. We cannot offer any guarantees or promises that the Client's financial goals
will be met.
Unless the Client has engaged Sundial Wealth to provide discretionary investment advisory
services pursuant to a financial plan, the Client is under no obligation to act upon Sundial
Wealth’s recommendation. If the Client elects to act on any of the recommendations, the
Client is under no obligation to effect the transaction through Sundial Wealth. Financial plans
will generally be completed and delivered inside of thirty (30) days contingent upon timely
delivery of all required documentation.
Client Tailored Services and Client Imposed Restrictions
The goals and objectives for each Client are documented in our Client files. Investment
strategies are created that reflect the stated goals and objectives. Clients may impose
reasonable restrictions and guidelines on investing in certain securities, types of securities
or industry sectors. We expect all such restrictions to be timely communicated to us. Client
restrictions and guidelines may negatively affect investment performance. We also expect
Clients to inform us of any changes to their financial circumstances, investment objectives or
risk tolerance, or of any modifications or restrictions that should be imposed on the
management of the Client's assets. If Sundial Wealth determines that the restrictions
imposed by the Client impede its ability to manage the Client’s account or otherwise provide
services to the Client, Sundial will terminate its engagement by the Client. A Client’s
engagement, including the advisory agreement may not be assigned without written Client
consent.
Wrap Fee Programs
Sundial Wealth does not sponsor any wrap fee programs.
Client Assets under Management
As of December 31, 2025, Sundial Wealth has $125,789,000 in discretionary client assets
under management and $0 in non-discretionary assets.
- 5 -
Item 5: Fees and Compensation
Method of Compensation and Fee Schedule
DIECRETIONARY INVESTMENT ADVISORY FEES
Sundial Wealth offers discretionary investment management services to advisory Clients.
Sundial Wealth typically charges an annual investment advisory fee based on the total assets
under management as follows:
Assets Under Management
Up to $500,000
$500,0001 to $1,000,000
$1,000,001 to $10,000,000
Over $10,000,000
Annual Fee
2.00%
1.50%
1.25%
1.00%
Monthly Fee
.1667%
.1250%
.1041%
.0833%
This is a flat fee/breakpoint fee schedule, the entire portfolio is charged the same asset
management fee. For example, a Client with $750,000 under management would pay $11,250
on an annual basis. $750,000 x 1.50% = $11,250.
If a Client elects to engage Sundial Wealth for a single strategy that is not designed to be a
total portfolio solution, but instead be a complimentary investment strategy to the Client’s
portfolio managed elsewhere, Sundial Wealth charges a flat fee regardless of investment
amount, and the management fee ranges from 0.50% to 1.50% annually depending on the
specific strategy chosen by the Client.
Sundial Wealth will consider all accounts managed by the Advisor that belong to certain
familial relations of the Client, which is typically referred to as “householding”. Specifically,
the total assets under management of a Client’s account(s) will be aggregated with the total
assets under management of all managed accounts belonging to a Client’s spouse, custodial
accounts for minor children who reside at the same address of Client, and any trust assets
where the trustees, trustors and current beneficiaries all reside at the same address as Client
(collectively, a “household”). Clients are required to notify Sundial Wealth of any such
“household” relationships. Sundial Wealth reserves the right to include additional related
accounts at the firm’s discretion.
Sundial Wealth’s investment advisory fee is agreed upon individually with each Client. The
annual fee is negotiable at the sole discretion of the Advisor. Client fees will take into
consideration several factors, including aggregate assets under management, anticipated
future additional assets, the complexity of the services to be provided, and the overall
relationship with the Advisor.
Fees are billed monthly in arrears based on the amount of assets managed as of the close of
business on the last business day of the previous month. If margin is utilized, the fees will be
billed based on the net asset value of the account. All investment advisory fees paid to the
Advisor are reflected on the client’s monthly (or quarterly) brokerage statements, which are
independently prepared and provided to the client by the custodian. Clients are strongly
- 6 -
advised to verify the accuracy of the fee, as their custodian will not determine whether the
fee is properly calculated.
Clients may terminate their account within five (5) business days of signing the Investment
Advisory Agreement with no obligation and without penalty. After the initial five (5) business
days, the agreement may be terminated by Sundial Wealth with thirty (30) days written
notice to Client and by the Client at any time with written notice to Sundial Wealth. For
accounts opened or closed mid-billing period, fees will be prorated based on the days
services are provided during the given period. All unpaid earned fees will be due to Sundial
Wealth. Client shall be given thirty (30) days prior written notice of any increase in fees, not
including account balance based fee changes related to transitioning between tiers on the
above fee schedule. Any increase in fees will be acknowledged in writing by both parties
before any increase in said fees occurs. Sundial Wealth’s annual fees do not include custody,
brokerage, and other third-party fees such as deferred sales charges, transfer taxes, wire
transfer, electronic fund fees, brokerage commissions, transaction fees, and other related
costs and expenses that may be incurred by a client. All securities held in accounts managed
by Sundial Wealth will be independently valued by the Client’s custodian, or other
independent third-party source.
Sundial Wealth may also utilize the services of a Sub-Advisor to manage Clients’ investment
portfolios. Sundial Wealth will enter into Sub-Advisor agreements with other registered
investment advisor firms. When using Sub-Advisors, the Client will pay additional fees
depending on the account value, investment style and types of securities used. The Sub-
Advisors fee will be disclosed to and acknowledged by the client in Sundial Wealth’s
Investment Advisory Agreement. The Sub-Advisor’s fees and the custodian’s fees are not
included in the fees charged by Sundial Wealth. Sub-Advisor directly deducts their portion of
the fee separately from Sundial Wealth.
Private Fund Investments – For private fund investments, the Client shall be required to
complete the applicable private placement and/or account opening documents to establish
these investments. The Advisor will debit its fee for providing investment advisory services
with respect to these relationships directly from an account designated by the Client held at
the custodian. For private fund investments, the Advisor may not receive updated investment
valuations prior to its fee billing calculation. In such instances, the Advisor will bill the annual
rate as defined above based on the most recent valuation available for the calculation of
investment advisory fees.
A client could invest in a mutual fund, ETF, or private fund directly, without our services. In
that case, the client would not receive the services provided by the Advisor which are
designed, among other things, to assist the client in determining which investments are most
appropriate to each client's financial condition and objectives. Accordingly, the client should
review all fees to fully understand the total amount of fees to be paid by the client and to
thereby evaluate the advisory services being provided.
- 7 -
FINANCIAL PLANNING AND CONSULTING FEES
Sundial Wealth charges an hourly fee for financial planning. An estimate of overall costs will
be provided to the Client prior to engaging for these services. If it is determined that the
estimate is materially incorrect, we will provide the Client with an updated estimate as soon
as reasonably determined. Services are completed and delivered inside of thirty (30) days
contingent upon timely delivery of all required documentation. Either party may terminate
the financial planning agreement, at any time, by providing advance written notice to the
other party. Client may cancel within five (5) business days of signing Agreement with no
obligation and without penalty. If the Client cancels after five (5) business days, any unearned
fees will be refunded to the Client, or any unpaid earned fees will be due to Sundial Wealth.
All refunds will be pro-rata based on the amount of time already spent by Sundial Wealth.
HOURLY FEES
Financial Planning Services are offered based on an hourly fee of $500 per hour.
Fees for financial plans are:
Due upon delivery of the completed plan.
Clients can choose to pay for financial planning via the following methods:
• Deducted from a designated Client account. The Client must consent in advance to
direct debiting of their investment account.
• Check – to be remitted by Client to Sundial Wealth
• Deducted from a non-qualified account managed by Sundial Wealth
• Electronic Payment via ACH
Client Payment of Fees
Fees for investment management services are:
• Deducted from a designated Client account. The Client must consent in advance to
direct debiting of their investment account.
• Check – to be remitted by Client to Sundial Wealth Fees for financial plans will be
billed:
• Deducted from a designated Client account. The Client must consent in advance to
direct debiting of their investment account.
• Check – to be remitted by Client to Sundial Wealth
• Deducted from a non-qualified account managed by Sundial Wealth
• Electronic Payment via ACH
Additional Client Fees Charged
Custodians may charge transaction fees other related costs on the purchases or sales of
mutual funds, equities, bonds, options and exchange-traded funds. Mutual funds, money
market funds and exchange-traded funds also charge internal management fees, which are
disclosed in the fund’s prospectus. Margin interest may also apply for Client electing to utilize
margin on their account(s). Sundial Wealth does not receive any compensation from these
- 8 -
fees. All of these fees are in addition to the management fee you pay to Sundial Wealth. For
more details on the brokerage practices, see Item 12 of this brochure.
Prepayment of Client Fees
Sundial Wealth does not require any prepayment of fees.
External Compensation for the Sale of Securities to Clients
Sundial Wealth does not receive any external compensation for the sale of securities,
commodities, insurance or other investment products to Clients, nor do any of the investment
advisor representatives of Sundial Wealth.
___________________________________________________________________________________________________________
IRA Rollover Considerations
As a normal extension of financial advice, we provide education or recommendations related
to the rollover of an employer-sponsored retirement plan. A plan participant leaving
employment has several options. Each choice offers advantages and disadvantages,
depending on desired investment options and services, fees and expenses, withdrawal
options, required minimum distributions, tax treatment, and the investor's unique financial
needs and retirement plans. The complexity of these choices may lead an investor to seek
assistance from us.
An Associated Person who recommends an investor roll over plan assets into an Individual
Retirement Account (“IRA”) may earn an asset-based fee as a result, but no compensation if
assets are retained in the plan. Thus, we have an economic incentive to encourage an investor
to roll plan assets into an IRA. In most cases, fees and expenses will increase to the investor
as a result because the above-described fees will apply to assets rolled over to an IRA and
outlined ongoing services will be extended to these assets.
We are fiduciaries under the Investment Advisers Act of 1940 and when we provide
investment advice to you regarding your retirement plan account or individual retirement
account, we are also fiduciaries within the meaning of Title I of the Employee Retirement
Income Security Act and/or the Internal Revenue Code, as applicable, which are laws
governing retirement accounts. We have to act in your best interests and not put our interest
ahead of yours. At the same time, the way we make money creates some conflicts with your
interests.
Item 6: Performance-Based Fees and Side-by-Side Management
Sharing of Capital Gains
Performance-based fees (aka incentive allocation) are fees based on a share of capital gains
on or capital appreciation of the client’s assets. Side-by-side management refers to the
practice of managing accounts that are charged performance-based fees while at the same
time managing accounts that are not charged performance-based fees.
- 9 -
Sundial Wealth, as sub-manager of Ambrus Sundial L.P. (The Fund)(described in more detail
in Item 10 below) may receive a portion of the performance-based fees collected from
investors in the Fund by the General Partner to the Fund. Associated persons of our firm, in
their various capacities at the Fund, will directly or indirectly receive a portion of those fees.
Prior to investing in the Fund, clients should carefully review the Fund’s private placement
memorandum and subscription agreement for detailed information about the Fund’s fees
and expenses (including performance-based fees), conflicts, and other
important
disclosures. In some cases, the combined management fee and incentive allocation charged
to the Fund will be in excess of 3.00% of assets under management in the Fund. Such fees are
in excess of industry standards and similar advisory services may be available for lower fees.
However, clients should note that a fee in excess of 3.00% will only be charged in cases where
the Fund has significant investment returns.
We charge performance-based fees only to “Qualified Clients” who have a net worth greater
than $2,200,000, or those for whom we manage a minimum of $1,100,000, from the
beginning of our agreement for services.
Performance-based fees create an incentive for our firm to make investments that are riskier
or more speculative than would be the case absent a performance fee arrangement.
Performance-based fees may also create an incentive for our firm to overvalue investments,
which lack a market quotation. In order to address such conflict, we have adopted policies
and procedures that require our firm to "fairly value" any investments, which do not have a
readily ascertainable value.
Item 7: Types of Clients
Description
Sundial Wealth generally provides investment advice to individuals, high and ultra-high net
worth
individuals, family offices, trusts, corporations or business entities. Client
relationships vary in scope and length of service.
Account Minimums
Sundial Wealth requires a minimum of $100,000 to open an account. Sundial Wealth
generally requires a minimum account size of $1,000,000, and that the Client qualifies as an
Accredited Investor if a customized portfolio is desired. Sundial reserves the right to diverge
from these general account minimums where the engagement warrants it.
Investors in the Fund must qualify as “Accredited Investors” under Regulation D of the
Securities Act of 1933 or meet the investor suitability standards set forth in the private
placement memorandum. The firm may, on a temporary basis or otherwise, in its sole and
absolute discretion, accept lesser amounts and raise the minimum investment requirement
in the future. Investors in the Fund should refer to the funds offering documents for further
information about minimum investment requirements in the funds.
- 10 -
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis
Investment Philosophy
Our investment philosophy regarding portfolio and risk management is built on a goals based
approach. This philosophy differs from the more common approach of maximizing risk in
order to maximize return in comparison to an artificial benchmark. In a goals-based
framework, the relative return to a benchmark is an inadequate measure of success,
primarily because it is possible to create returns in excess of the benchmark and still not
meet a Client’s goal.
Sundial Wealth instead constructs dynamic all-weather portfolios which attempt to achieve
positive returns regardless of the macroeconomic regime, such as positive or negative
growth, or an inflationary or deflationary environment. This objective is achieved through
the use of multiple asset classes and strategies along with the expectation that noncorrelated
return streams will result in long-term capital appreciation and limited drawdowns.
Portfolios typically will contain both tactical (active) and passive exposures to equity
securities and indices, fixed income securities and other uncorrelated yield generating
investments, real assets and other inflation benefitting investments, investments that employ
trend following and momentum-based strategies, and investments that have a long volatility
or positive convexity bias. Portfolios are also rebalanced opportunistically.
The tactical equity strategies utilized are generally rules-based, and actively reduce exposure
when market conditions are less favorable. This increases the probability of smaller overall
portfolio drawdowns and is expected to lower portfolio volatility in times of sustained equity
market declines. This also allows for portfolio returns to compound from a higher base when
markets recover, and conditions become more favorable.
Method of Analysis
Sundial Wealth utilizes a proprietary combination of fundamental, technical, quantitative and
macroeconomic methods of analysis, and also includes an examination of the correlation
between investments and to major equity and fixed income markets. Sundial Wealth may
specifically use one or more of the following methods of analysis for evaluating different
types of investments:
Fundamental analysis involves an assessment of the fundamental financial value of an asset.
Sundial Wealth generally analyzes the financial condition, expected cash flows, uncertainty
and risks to those cash flows. Fundamental analysis does not attempt to anticipate market
movements. The primary risk in using fundamental analysis is in assessing the uncertainty
of the financial conditions and cash flows of various assets.
Technical analysis attempts to analyze past market movements and apply that analysis to the
present to recognize recurring patterns of investor behavior and potentially predict future
- 11 -
price movement. Generally, it is used to predict trends within the security during specified
time frames. Technical analysis generally involves the use of charts, price and volume data
and/or mathematics-based metrics to identify market patterns and trends that may be
premised on investor sentiment rather than the fundamentals of an asset. The primary risk
in using technical analysis is that spotting historical trends may not help to predict such
trends in the future. Even if the trend will eventually reoccur, there is no guarantee that
Sundial Wealth will be able to accurately predict such a reoccurrence.
Quantitative Analysis attempts to use models and statistics to analyze historical price and
volume data, performance data, standard deviation and related risk metrics, how the
investment performs relative to the overall market, earnings data, options market data, and
other related data. Although we measure and back test with historical data, we are forward-
looking in our views, incorporating macro trends and correlations to construct the
recommended portfolios. A risk in using quantitative analysis is that the models used may
be based on assumptions that prove to be incorrect. Quantitative analysis does not
necessarily factor in all variables.
Macroeconomic analysis involves the assessment of market conditions at a macroeconomic
level (entire market/economy, sectors, and asset classes), rather than the overall
fundamental analysis of the health of a particular asset. Macroeconomic analysis requires
many inputs and a risk is that not every variable may be factored in. Another risk to
macroeconomic analysis includes that there is no guarantee that the current macroeconomic
regime will result
in market conditions anticipated based on similar previous
macroeconomic regimes.
Asset Allocation Analysis attempts to identify an appropriate combination of investments
suitable to the Client’s goals and risk tolerance. Asset allocation includes attempting to
classify the macroeconomic regimes (growth, recession, inflation, deflation) that each
investment may perform well or may perform poorly. Asset allocation may also include an
attempt to classify each investment as having either a short volatility or a long volatility bias.
A risk of asset allocation analysis is that investments may not behave in the future similar to
have they behaved in past similar macro-economic regimes. Another risk is that the ratio of
investments will change over time due to market movements and, if not corrected, will no
longer be fully aligned with the Client's goals.
Mutual Fund and/or ETF Analysis attempts to look at the experience and track record of the
manager of the mutual fund or exchange traded fund (ETF) in an attempt to determine if that
manager has demonstrated an ability to invest over a period of time and in different
economic conditions. This analysis also looks at the underlying assets in a mutual fund or
ETF in an attempt to determine if there is significant overlap in the underlying investments
held in another fund[s] in the Client's portfolio.
Private Placement Investments analysis includes evaluation and due diligence of the portfolio
manager’s investment framework and experience, performance history, liquidity of
investment, current and future cash flow potential, and associated risks.
- 12 -
Sundial Wealth also performs qualitative research and reviews research material prepared
by others, as well as corporate filings, corporate rating services, and a variety of financial
publications. Sundial Wealth may employ outside vendors or utilize third-party software, as
needed, to assist in formulating investment recommendations to Clients.
In some cases, we utilize trade signals published by an unaffiliated signal providers. In such
cases, we will follow the signal provider’s recommendations. However, Sundial Wealth
reservices the right to modify or override the signal provider’s recommendations. Sundial
Wealth will conduct an initial and ongoing due diligence reviews and will maintain records
of such reviews in the firm’s compliance files.
Investment Strategy
incorporate the
Sundial Wealth’s investment approach seeks to offer institutional-quality portfolio
construction and risk management to all Clients of the firm. In developing Client portfolios,
Sundial Wealth seeks to
latest portfolio management research
complemented with extensive internal research.
Sundial Wealth may incorporate the following strategies in managing Client portfolios.
Additionally, investment strategies and advice may vary depending upon each Client's
specific financial situation. As such, we determine investments and allocations based upon
the Client's predefined objectives, risk tolerance, time horizon, financial information,
liquidity needs, and other various suitability factors. The Client's direction, restrictions, and
guidelines may affect the composition of their portfolio.
Long-term Purchases. This strategy purchases securities with the idea of holding them in
the Client's account for a year or longer. Typically, Sundial Wealth employs this strategy when
we want exposure to a particular asset class over time, regardless of the current projection
for this class.
Short-term Purchases. When utilizing this strategy, we purchase securities with the idea of
selling them when they reach their price targets, their stoploss targets or there is a
realization of an anticipated catalyst. We do this to take advantage of conditions that we
believe will soon result in a price swing in the securities we purchase.
Margin Transactions. If granted authority to do so, we may purchase stocks for Client
portfolios with money borrowed from your brokerage account. This allows you to purchase
more stock than you would be able to with your available cash and allows us to purchase
stock without selling other holdings. Margin trading may be used if it is suitable given a
Client's stated investment objectives and tolerance for risk.
Trading in Options and Warrants. We may use options as an investment strategy. An option
is a contract that gives the buyer the right, but not the obligation, to buy or sell an asset (such
- 13 -
as a share of stock) at a specific price on or before a certain date. An option, just like a stock
or bond, is a security. An option is also a derivative because it derives its value from an
underlying asset. We may also utilize structured notes, closed end funds or mutual funds that
utilize options strategies. The two types of options are calls and puts. A call gives the holder
the right to buy an asset at a certain price within a specific period of time. We will buy a call
if we anticipate that the stock price will increase substantially before the option expires. A
put gives the holder the right to sell an asset at a certain price within a specific period of time.
We will buy a put if we want to position for a material decline in the price of a security before
the option expires. We may use options to speculate on the possibility of a sharp price swing.
We may also use options to "hedge" a purchase of the underlying security; in other words, we
will use an option purchase to limit the potential upside and downside of a security we have
purchased for your portfolio. We also may utilize a "covered call" strategy, in which we sell a
call option on a security you own. In this strategy, you receive a fee also called a premium for
making the option available, and the counterparty purchasing the option has the right to buy
the security from you at an agreed upon price. We may also trade combinations of options in
a combined strategy which effectively provides for an exposure to price movements within a
specified range. Option writing is not a core part of Sundial Wealth’s overall investment
strategy, but we may use this strategy very occasionally when given authority and we
determine that it is suitable given a Client's stated investment objectives and tolerance for
risk.
Tax Loss Harvesting. Sundial Wealth will engage in tax loss harvesting when applicable.
Sundial Wealth will attempt to capture capital losses when they occur which can
subsequently be used to offset other realized capital gains or be inventoried to offset future
gains. This strategy will be utilized when Sundial Wealth determines that the tax benefits of
such a strategy exceed related transaction costs and risk.
Portfolio Rebalancing. Sundial Wealth will periodically rebalance the Client’s investment
portfolio to conform to the asset allocation/asset class guidelines accepted by the Client.
The collective use of the above investment strategies are designed not to maximize portfolio
returns in the near term, but instead to compound gains over a long time without significant
capital impairments along the way. Our investment recommendations or model portfolios
are not limited to any specific product or service offered by a broker/dealer. Investing in
securities involves risk of loss that Clients should be prepared to bear. Past performance is
not a guarantee of future returns.
Security Specific Material Risks
Investing involves a risk of loss. Clients should be prepared to bear investment losses,
including the loss of the original principal amount invested. Clients should never presume
that future performance of any specific investment or investment strategy will be profitable.
Further, there may be varying degrees of risk depending on different types of investments.
Clients should know that all investments carry a certain degree of risk ranging from the
variability of market values to the possibility of permanent loss of capital. Risks to capital
- 14 -
include, but may not be limited to, changes in the economy, market volatility, company
results, industry sectors, accounting standards and changes in interest rates. Investments are
generally subject to risks inherent in governmental actions, exchange rates, inflation,
deflation, and fiscal and monetary policies. Market risks also include changes in market
sentiment in general and styles of investing. Diversification will not fully protect an investor
from these risks and fluctuations. Although portfolios seek to minimize the risk of large
drawdowns, asset allocation and investment decisions may not achieve this goal in all cases.
There is no guarantee a portfolio will meet a target return or an investment objective.
Investors face the following investment risks and should discuss these risks with Sundial
Wealth:
Asset Allocation Risk: The selection of and weighting of asset classes and/or underlying
funds can cause it to underperform other funds with a similar investment objective.
Concentration Risk: Some Clients may choose to have their investment portfolios heavily
weighted in one security, one industry or industry sector, one geographic location, one
investment manager, or one type of investment instrument (equities versus fixed income)
and will experience greater risk and volatility in their portfolios. Clients who have diversified
portfolios, generally incur less volatility and therefore less fluctuation in portfolio value than
those who have concentrated holdings. Concentrated holdings offer the potential for higher
gain, but also offer the potential for significant loss.
Market Risk: Either the stock markets as a whole, or the value of an individual company,
goes down resulting in a decrease in the value of Client investments. Stocks are susceptible
to general stock market fluctuations and to volatility increases and subsequent decreases in
value as market confidence in and perceptions of their issuers change. Common stock (or its
equivalent) is generally exposed to greater risk than preferred stocks and debt obligations of
an issuer. Investors should have a long-term perspective and be able to tolerate potentially
sharp declines in market value.
Equity Securities Risk: Equity securities (common, convertible preferred stocks and other
securities whose values are tied to the price of stocks, such as rights, warrants and
convertible debt securities) could decline in value if the issuer's financial condition declines
or in response to overall market and economic conditions. A fund's principal market
segment(s) – such as large cap, mid cap or small cap stocks, or growth or value stocks – can
underperform other market segments or the equity markets as a whole. Investments in
smaller companies and mid-size companies can involve greater risk and price volatility than
investments in larger, more mature companies.
Exchange Traded Funds Risk: Investing in ETFs involves risk. Specifically, ETFs, depending
on the underlying portfolio and its size, can have wide price (bid and ask) spreads, thus
diluting or negating any upward price movement of the ETF or enhancing any downward
price movement. Also, ETFs require more frequent portfolio reporting by regulators and are
thereby more susceptible to actions by activist funds that could have a negative impact on
- 15 -
the price of the ETF. Certain ETFs employ leverage, which creates additional volatility and
price risk depending on the amount of leverage utilized, the collateral, and the liquidity of
the supporting collateral. Further, the use of leverage (i.e., employing the use of margin)
generally results in additional interest costs to the ETF.
Market volatility and low liquidity can severely and negatively impact the price of the ETF’s
underlying portfolio securities, thereby causing significant price fluctuations of the ETF.
Mutual Fund Securities Risk: Investing in mutual funds carries inherent risk. The major
risks of investing in a mutual fund include the quality and experience of the portfolio
management team and its ability to create fund value by investing in securities that have
positive growth, the amount of individual company diversification, the type and amount of
industry diversification, and the type and amount of sector diversification within specific
industries. In addition, mutual funds tend to be tax inefficient and therefore investors may
pay capital gains taxes on fund investments while not having yet sold the fund.
Fixed-Income and Municipal Securities Risk: Fixed-income securities are subject to
interest rate risk and credit quality risk. The market value of fixed-income securities
generally declines when interest rates rise, and an issuer of fixed-income securities could
default on its payment obligations. Municipal securities carry different risks than those of
other fixed income securities described above. These risks include the municipality’s ability
to raise additional tax revenue or other revenue (in the event the bonds are revenue bonds)
to pay interest on its debt and to retire its debt at maturity. Municipal bonds are generally
tax-free at the federal level but can be taxable in individual states other than the state in
which both the investor and municipal issuer are domiciled.
Foreign Securities Risk: Funds in which Clients invest may invest in foreign securities.
Foreign securities are subject to additional risks not typically associated with investments in
domestic securities. These risks may include, among others, currency risk, periods of
illiquidity, country risks (political, diplomatic, regional conflicts, terrorism, war, social and
economic instability, currency devaluations and policies that have the effect of limiting or
restricting foreign investment or the movement of assets), different trading practices, less
government supervision, less publicly available information, limited trading markets and
greater volatility. To the extent that underlying funds invest in issuers located in emerging
markets, the risk may be heightened by political changes, changes in taxation, or currency
controls that could adversely affect the values of these investments. Emerging markets have
been more volatile than the markets of developed countries with more mature economies.
Liquid Alternatives Fund Risk: Certain alternative funds may employ use of derivatives,
options, futures and/or short sales. Use of derivatives, options or futures by a fund may be
for purposes of gaining exposure to a particular asset group, for hedging purposes or for
leverage purposes. The use of derivatives, options and futures exposes the funds to additional
risks and transaction costs. In addition, if the fund uses leverage through activities such as
engaging in short sales or purchasing derivative instruments, there are additional risks,
including the fund having the risk that losses may exceed the net assets of the fund. The net
- 16 -
asset value of a fund while employing leverage will be more volatile and sensitive to market
movements. Clients should carefully review the fund’s prospectus or offering memorandum
to more fully understand the risk of funds employing the use of derivatives, options, futures
and/or short sales. Investments in these funds should be avoided where an investor has a
short-term investing horizon and/or cannot bear the loss of some, or all, of the investment.
Options Trading Risks: The risks involved with trading options are that they are highly time
sensitive investments. Investments in options contracts have the risk of losing value in a
relatively short period of time. Option contracts are leveraged instruments that allow the
holder of a single contract to control many shares of an underlying asset. This leverage can
compound gains or losses. The risks of covered call writing include the potential for the
market to rise sharply, resulting in the underlying asset being called away and the account
will no longer hold that asset. When purchasing options there is the risk that the entire
premium paid for the option can be lost if the option is not exercised or otherwise sold prior
to the option’s expiration date. When selling (“writing”) options, the risk of loss can be much
greater if the options are written uncovered (“naked”). The risk of loss can far exceed the
amount of the premium received for an uncovered option and in the case of an uncovered call
option the potential loss is unlimited.
Derivatives Risk: Funds in a Client’s portfolio may use derivative instruments. The value of
these derivative instruments derives from the value of an underlying asset, currency or index.
Investments by a fund in such underlying funds may involve the risk that the value of the
underlying fund’s derivatives may rise or fall more rapidly than other investments, and the
risk that an underlying fund may lose more than the amount that it invested in the derivative
instrument in the first place. Derivative instruments also involve the risk that other parties
to the derivative contract may fail to meet their obligations, which could cause losses.
Private Placement Risks: A private placement (non-public offering) is an illiquid security
sold to qualified investors and are not publicly traded nor registered with the Securities and
Exchange Commission. Private placements generally carry a higher degree of risk due to
illiquidity. Most securities that are acquired in a private placement will be restricted
securities and must be held for an extended amount of time and therefore cannot be sold
easily. Private placements can have higher volatility, may have delays in tax reporting, and
may have higher fees than ETFs and mutual funds. The range of risks are dependent on the
nature of the partnership and are disclosed in the offering documents.
Inflation Risk: When any type of inflation is present, a dollar today will buy more than a
dollar next year, because purchasing power is eroding at the rate of inflation.
Currency Risk: Overseas investments are subject to fluctuations in the value of the dollar
against the currency of the investment’s originating country. This is also referred to as
exchange rate risk.
- 17 -
Reinvestment Risk: This is the risk that future proceeds from investments may have to be
reinvested at a potentially lower rate of return (i.e. interest rate). This primarily relates to
fixed income securities.
Liquidity Risks: Generally, assets are more liquid if many investors are interested in a
standardized product making the product relatively easy to convert into cash. Specialized
investments may have reduced liquidity.
Trading Risk: Investing involves risk, including possible loss of principal. There is no
assurance that the investment objective of any fund or investment will be achieved.
Trading on Margin: In a cash account, the risk is limited to the amount of money that has
been invested. In a margin account, risk includes the amount of money invested plus the
amount that has been loaned. As market conditions fluctuate, the value of marginable
securities will also fluctuate, causing a change in the overall account balance and debt ratio.
As a result, if the value of the securities held in a margin account depreciates, the Client will
be required to deposit additional cash or make full payment of the margin loan to bring
account back up to maintenance levels. Clients who cannot comply with such a margin call
may be sold out or bought in by the brokerage firm.
Risks Associated with Investing in Inverse and Leveraged Funds: Leveraged mutual
funds and ETFs generally seek to deliver multiples of the daily performance of the index or
benchmark that they track. Inverse mutual funds and ETFs generally seek to deliver the
opposite of the daily performance of the index or benchmark that they track. Inverse funds
often are marketed as a way for investors to profit from, or at least hedge their exposure to,
downward-moving markets. Some Inverse funds are both inverse and leveraged, meaning
that they seek a return that is a multiple of the inverse performance of the underlying index.
To accomplish their objectives, leveraged and inverse funds use a range of investment
strategies, including swaps, futures contracts, and other derivative instruments. Leveraged,
inverse, and leveraged inverse funds are more volatile and riskier than traditional funds due
to their exposure to leverage and derivatives, particularly total return swaps and futures. At
times, we will recommend leveraged and/or inversed funds, which may amplify gains and
losses.
Most leveraged funds are typically designed to achieve their desired exposure on a daily (in
a few cases, monthly) basis, and reset their leverage daily. A "single day" is measured from
the time the leveraged fund calculates its net asset value ("NAV") to the time of the leveraged
fund's next NAV calculation. The return of the leveraged fund for periods longer than a single
day will be the result of each day's returns compounded over the period. Due to the effect of
this mathematical compounding, their performance over longer periods of time can differ
significantly from the performance (or inverse performance) of their underlying index or
benchmark during the same period of time. For periods longer than a single day, the
leveraged fund will lose money when the level of the Index is flat, and the leveraged fund may
lose money even if the level of the Index rises. Longer holding periods, higher index volatility,
and greater leverage all exacerbate the impact of compounding on an investor's returns.
During periods of higher Index volatility, the volatility of the Index may affect the leveraged
- 18 -
fund's return as much as or more than the return of the Index itself. Therefore, holding
leveraged, inverse, and leveraged inverse funds for longer periods of time increases their risk
due to the effects of compounding and the inherent difficulty in market timing. Leveraged
funds are riskier than similarly benchmarked funds that do not use leverage. Non-traditional
funds are highly volatile and not suitable for all investors. They provide the potential for
significant losses.
Risks Associated with Investing in Buffer ETFs: Buffer ETFs are also known as defined
outcome ETFs since the ETF is designed to offer downside protection for a specified period
of time. These ETFs are modeled after options-based structured notes, but are generally
cheaper, and offer more liquidity. Buffer ETFs are designed to safeguard against market
downturns by employing complex options strategies. Buffer ETFs typically charge higher
management fees that are considerably more than the index funds whose performance they
attempt to track. Additionally, because buffer funds own options, they do not receive
dividends from their equity holdings. Both factors result in the underperformance of the
Buffer ETF compared to the index they attempt to track. Clients should carefully read the
prospectus for a buffer ETF to fully understand the cost structures, risks, and features of
these complex products.
Structured Notes: Below are some specific risks related to the structured notes
recommended by our firm:
• Complexity: Structured notes are complex financial instruments. Clients should
understand the reference asset(s) or index(es) and determine how the note’s payoff
structure incorporates such reference asset(s) or index(es) in calculating the note’s
performance. This payoff calculation may include leverage multiplied by the
performance of the reference asset or index, protection from losses should the
reference asset or index produce negative returns, and/or fees. Structured notes may
have complicated payoff structures that can make it difficult for clients to accurately
assess their value, risk and potential for growth through the term of the structured
note. Determining the performance of each note can be complex and this calculation
can vary significantly from note to note depending on the structure. Notes can be
structured in a wide variety of ways. Payoff structures can be leveraged, inverse, or
inverse-leveraged, which may result in larger returns or losses. Clients should
carefully read the prospectus for a structured note to fully understand how the payoff
on a note will be calculated and discuss these issues with our firm.
•
• Market risk. Some structured notes provide for the repayment of principal at maturity,
which is often referred to as “principal protection.” This principal protection is subject
to the credit risk of the issuing financial institution. Many structured notes do not offer
this feature. For structured notes that do not offer principal protection, the
performance of the linked asset or index may cause clients to lose some, or all, of their
principal. Depending on the nature of the linked asset or index, the market risk of the
structured note may include changes in equity or commodity prices, changes in
interest rates or foreign exchange rates, and/or market volatility.
Issuance price and note value: The price of a structured note at issuance will likely be
higher than the fair value of the structured note on the date of issuance. Issuers now
generally disclose an estimated value of the structured note on the cover page of the
offering prospectus, allowing investors to gauge the difference between the issuer’s
- 19 -
estimated value of the note and the issuance price. The estimated value of the notes
is likely lower than the issuance price of the note to investors because issuers include
the costs for selling, structuring, and/or hedging the exposure on the note in the initial
price of their notes. After issuance, structured notes may not be re-sold on a daily
basis and thus may be difficult to value given their complexity.
• Liquidity: The ability to trade or sell structured notes in a secondary market is often
very limited, as structured notes (other than exchange-traded notes known as
ETNs) are not listed for trading on securities exchanges. As a result, the only potential
buyer for a structured note may be the issuing financial institution’s broker-dealer
affiliate or the broker-dealer distributor of the structured note. In addition, issuers
often specifically disclaim their intention to repurchase or make markets in the notes
they issue. Clients should, therefore, be prepared to hold a structured note to its
maturity date or risk selling the note at a discount to its value at the time of sale.
• Credit risk: Structured notes are unsecured debt obligations of the issuer, meaning
that the issuer is obligated to make payments on the notes as promised. These
promises, including any principal protection, are only as good as the financial health
of the structured note issuer. If the structured note issuer defaults on these
obligations, investors may lose some, or all, of the principal amount they invested in
the structured notes as well as any other payments that may be due on the structured
notes.
Environmental, Social, and Governance Investment Criteria Risk: If a portfolio is subject
to certain environmental, social and governance (ESG) investment criteria it may avoid
purchasing certain securities for ESG reasons when it is otherwise economically
advantageous to purchase those securities, or may sell certain securities for ESG reasons
when it is otherwise economically advantageous to hold those securities. In general, the
application of the portfolio’s ESG investment criteria may affect the portfolio’s exposure to
certain issuers, industries, sectors and geographic areas, which may affect the financial
performance of the portfolio, positively or negatively, depending on whether these issuers,
industries, sectors or geographic areas are in or out of favor. An adviser can vary materially
from other advisers with respect to its methodology for constructing ESG portfolios or
screens, including with respect to the factors and data that it collects and evaluates as part of
its process. As a result, an adviser’s ESG portfolio or screen may materially differ from or
contradict the conclusions reached by other ESG advisers concerning the same issuers.
Further, ESG criteria are dependent on data and are subject to the risk that such data reported
by issuers or received from third-party sources may be subjective, or it may be objective in
principle but not verified or reliable.
Management Risk: The advisor’s investment approach may fail to produce the intended
results. If the advisor’s assumptions regarding the performance of a specific asset class or
fund are not realized in the expected time frame, the overall performance of the Client’s
portfolio may suffer.
Location and Infrastructure Risk Sundial Wealth and its key personnel are physically
located in one building in Boca Raton, Florida. Damage to or loss of the building and/or the
key personnel, whether through fire, terrorist action, earthquake, or some other catastrophic
- 20 -
event, could adversely affect Sundial Wealth’s operations and the investment returns. A
serious impairment to the infrastructure of the building, such as an extended loss of power
or communications, or a prolonged restriction of physical access to the building by
governmental authorities, also could adversely affect Sundial Wealth’s operations and the
investment returns. Similar location and infrastructure risks may apply to Sundial Wealth’s
trading partners and key suppliers of its research, trading, communications, and information
technology infrastructure. Sundial Wealth has a disaster recovery procedure which it
believes will mitigate or eliminate these risks but there can be no assurance the procedure
will work in all cases and address all possible situations.
Custodian and Counterparty Risks: All investors are subject to the risk of the inability of
their custodians, brokers and dealers and counterparties to safeguard assets or to perform
with respect to transactions, whether due to bankruptcy, insolvency, or other causes. There
is a risk that any of such institutions could become bankrupt or insolvent. The bankruptcy or
insolvency of any such institutions may result in an investor losing all or a portion of their
assets held with such institutions or the termination of any outstanding transactions. In
addition, brokers and dealers, custodians and counterparties may use sub-custodians and
disclaim responsibility for any losses which may result therefrom.
Pandemic Risk: Pandemic risk can result in market volatility and may have long-term effects
many nations including the United States, individual companies, and the market(s).
Pandemics may cause extreme volatility and disruption in both the U.S. and global markets
causing uncertainty and risks to economic growth, etc. Sundial Wealth cannot predict the
effects of significant future events on the global economy and securities markets. A similar
disruption of the financial markets could impact interest rates, credit risk, inflation, and other
factors.
Cyber Risk: Investment advisers must rely in part on digital and network technologies
(“cyber networks”) to maintain substantial computerized data about activities for Client
accounts and otherwise conduct their businesses. Such cyber networks might in some
circumstances be subject to a variety of possible cybersecurity incidents or similar events
that could potentially result in the inadvertent disclosure of confidential computerized data
or Client data to unintended parties, or the intentional misappropriation or destruction of
data by malicious hackers seeking to compromise sensitive information, corrupt data, or
cause operational disruption. Cyber-attacks might potentially be carried out by persons
using techniques that could range from efforts to electronically circumvent network security
or overwhelm websites to intelligence gathering and social engineering functions aimed at
obtaining information necessary to gain access. Sundial Wealth maintains policies and
procedures on information technology security, it has certain technical and physical
safeguards intended to protect the confidentiality of its internal data and takes other
reasonable precautions to limit the potential for cybersecurity incidents, and to protect data
from inadvertent disclosure or wrongful misappropriation or destruction. Nevertheless,
despite reasonable precautions, the risk remains that cybersecurity incidents could
potentially occur, and such incidents, in some circumstances, might result in unauthorized
access to sensitive information about Sundial Wealth or its Clients or their investors, and/or
- 21 -
cause damage to Client accounts or Sundial Wealth’s activities for Clients or their investors.
Sundial Wealth will seek to promptly notify affected Clients and investors of any known
cybersecurity incident that may pose a substantial risk of exposing confidential personal data
about such Clients or investors to unintended parties.
Sub-Advisor Risk: The risks associated with utilizing Sub-Advisors include manager risk
where the Sub-Advisor fails to execute the stated investment strategy and business risk
where the Sub-Advisor has financial or regulatory problems. There are also additional risks
associated with a Sub-Advisor’s portfolio which is disclosed in the Sub-Advisor’s Form ADV
part 2.
Additionally, past performance is not a guarantee of future returns. Investing in securities
and other investments involve a risk of loss that each Client should understand and be willing
to bear. Clients are reminded to discuss these risks with Sundial Wealth.
Private Fund Risks: Private investment funds are not registered with the Securities and
Exchange Commission and may not be registered with any other regulatory authority.
Accordingly, they are not subject to certain regulatory restrictions and oversight to which
other issuers are subject. There may be little public information available about their
investments and performance. Moreover, as sales of shares of private investment companies
are generally restricted to certain qualified purchasers, it could be difficult for a client to sell
its shares of a private investment company at an advantageous price and time. Since shares
of private investment companies are not publicly traded, it may be difficult to establish a fair
value for the client’s investment in these companies. Private investment funds often engage
in leveraging and other speculative investment practices that may increase the risk of
investment loss. A Private investment fund's performance can be volatile. An investor could
lose all or a substantial portion of their investment. There may be no secondary market for
the investor's interest in the fund. Private investment funds can be highly illiquid and there
may be restrictions on transferring interests in the fund. Private investment funds are not
required to provide periodic pricing or valuation information to investors. Private
investment funds may have complex tax structures. There may be delays in distributing
important tax information. Private investment funds are not subject to the same regulatory
requirements as mutual funds. Private investment funds often charge high fees. The fund's
high fees and expenses may offset the fund's trading profits. Additional information about
the risks associated with a private investment fund is available in the fund’s private
placement memorandum and other subscription documents.
Direct Indexing: Direct indexing strategies seek to replicate the performance of a market
index by directly holding the individual securities, or a representative sample of the
individual securities, that make up the index. Direct indexing can provide a more tax efficient
means of investing, and allows for more customized investment allocations, than investing in
a fund or other commingled product that seeks to replicate the index. The potential benefits
of direct indexing, however, will not necessarily be realized if a client does not take advantage
of tax planning or impose account restrictions, such as account level security or sector-based
- 22 -
restrictions or customizations based on specific tax, Environmental, Social, and Governance
or other preferences. Fees and expenses for the direct indexing strategy in some cases will be
higher than the fees and expenses associated with alternative index products. Higher fees and
expenses could adversely impact account performance. The size of the account and the
number of securities in the index the account seeks to replicate also limit the ability of the
account to replicate the index. As a result, the direct indexing strategy introduces the risk of
tracking error relative to the index and can cause a portfolio to underperform the index,
including as a result of customization.
Securities Backed Lines of Credit (SBLOCs): SBLOCs are non-purpose loans where you
pledge assets in your account as collateral in return for a loan. The loan proceeds can be used
for purposes other than to purchase or trade securities. Depending on your objectives, we
can help you apply for a SBLOC. This can be a strategic alternative to liquidating assets to pay
for unexpected expenses, a business opportunity, or a personal goal, any of which could
trigger capital gain taxes. While we do not receive a fee for arranging these loans, our
assistance in this process presents a conflict of interest, as we have an incentive for you to
maintain these assets in your account instead of liquidating them, as liquidation could
decrease the asset-based fees that we earn for managing your account. To address this
conflict, we only make recommendations to obtain such loans when we believe obtaining a
SBLOC is in the best interests of clients. Clients should note that they retain the ultimate
decision to obtain such loans. The following are some of the primary risks associated with
obtaining a SBLOC:
•
•
Interest rate payments on the principal balance of the loan are not fixed and may
increase;
If the value of the securities pledged as collateral decrease, you will be liable for any
deficiency;
• The lender can force the sale or liquidation of securities held as collateral without
contacting you in advance to meet collateral requirements and you are not entitled to
choose which securities are liquidated or sold;
• You are only entitled to draw on the line to the extent there is credit availability; and
• There may be additional risks when money funds or similar investments may produce
less interest income or other yield than the interest you are paying on the loan.
We urge our clients to carefully read all disclosures and agreements prior to entering into an
SBLOC or non-purpose loan. While we can assist in the application process, we are not
involved in the approval process.
Political Risk: Each administration presents its own set of policy risks that could impact
investors. One of the policy tools that an administration can implement is the imposition of
tariffs, or the threats thereof. The scope, implementation, and duration of tariffs can create
uncertainty domestically and globally. Industries that rely on imported raw material or that
have heavily integrated cross-border manufacturing practices may be most impacted by the
imposition of tariffs. However, it is challenging to predict the impact of actual and/or
threatened tariffs and impossible to predict future policy decisions. When tariffs are imposed,
there is also a higher probability that retaliatory tariffs could be imposed, which could further
- 23 -
impact industries and products. Tariffs in general can also permanently alter global supply
chains and have far-reaching indirect impacts. Tariffs can hurt economic growth and add to
inflation, which can lead to rising interest rates.
Artificial Intelligence ("AI") Risk: We may rely on programs and systems that utilize AI,
machine learning, probabilistic modeling, and other data science technologies ("AI Tools")
when delivering our services. AI Tools are also used to record and transcribe client meetings.
Clients should note that AI Tools are highly complex, and are known to have been flawed,
hallucinate, reflect biases included in the data on which such tools are trained, be of poor
quality, or be otherwise harmful. AI Tools present Cybersecurity Risk. The U.S. and global
legal and regulatory environment relating to the use of AI Tools is uncertain and rapidly
evolving, and could require changes in the firm’s implementation of AI Tools and increase
compliance costs and the risk of non-compliance. Further, the firm may rely on AI Tools
developed by third parties, and the firm has limited control over the accuracy and
completeness of such AI Tools. Clients who do not want us to record their meetings have the
option to opt out at the time of the meeting.
Item 9: Disciplinary Information
Criminal or Civil Actions
Sundial Wealth and its management have not been involved in any criminal or civil action.
Administrative Enforcement Proceedings
Sundial Wealth and its management have not been involved in administrative enforcement
proceedings.
Self- Regulatory Organization Enforcement Proceedings
Sundial Wealth and its management have not been involved in any self-regulatory
organizational enforcement proceedings that are material to a Client’s or prospective Client’s
evaluation of Sundial Wealth or the integrity of its management.
Item 10: Other Financial Industry Activities and Affiliations
Broker-Dealer or Representative Registration
Sundial Wealth is not registered as a broker-dealer and no affiliated representatives of
Sundial Wealth are registered representatives of a broker-dealer.
Futures or Commodity Registration
Neither Sundial Wealth nor its affiliated representatives are registered or have an application
pending to register as a futures commission merchant, commodity pool operator, or a
commodity trading advisor.
- 24 -
Material Relationships Maintained by Management Persons and Associated Conflicts
of Interest
Several actual and potential conflicts of interest exist as a result of Mr. Babij’s and Mr. Hill’s
involvement in certain outside business activities. For starters, the time and resources
devoted by Mr. Babij and Mr. Hill to these activities means that less time and resources would
be spent on managing the business of Sundial Wealth and in Mr. Babij’s case, rendering
advisory services to Sundial Wealth’s clients.
Paul Gregory Babij and Andrew James Hill each own 50% of Sundial Real Estate Partners,
LLC, which is a separate entity that may enter into joint venture agreements with Commercial
Real Estate Private Equity Sponsors, or participate in commercial real estate direct
syndications.
Paul Gregory Babij has an active real estate license; however, Mr. Babij is not currently
providing these services. Since Mr. Babij is not currently providing these services, this is not
a conflict of interest.
Speculare B LLC, an entity owned by Paul Gregory Babij, and True North Capital, LLC, an
entity owned by Andrew James Hill, have a majority ownership interest in Sundial Advisory
Group, LLC an accounting practice based in Fort Pierce, Florida. Mr. Babij and Mr. Hill and
other associates of Sundial Wealth may recommend Sundial Advisory Group, LLC to their
clients, and conversely Sundial Advisory Group, LLC may be recommended to advisory clients
of Sundial Wealth. Clients are instructed that the fees paid to our firm for investment advisory
services are separate and distinct from fees paid to Sundial Advisory Group, LLC for
accounting and tax services. Clients to whom we offer advisory services are informed that
they are under no obligation to use Sundial Advisory Group, LLC for accounting and tax
services and may use the accounting firm of their choice.
Paul Gregory Babij and Andrew James Hill each own 50% of Sundial Founders, LLC, the
Managing Member of Sundial Holdings I, LLC, a private placement that has been organized
as a Delaware limited liability company. Sundial Holdings I, LLC has made an investment in a
Florida based land surveying services company. Certain clients of Sundial Wealth have made
investments in Sundial Holdings I, LLC. Please see Item 11 below for additional information
about this activity. Prior to making in investment, clients should carefully review Sundial
Holdings I, LLC Limited Liability Company Agreement and subscription agreement for
detailed information about Sundial Holdings I, LLC’s investment objectives, fees and
expenses, risks, conflicts, and other important disclosures.
AMBRUS SUNDIAL L.P.
Paul Gregory Babij and Andrew James Hill are Principals of Ambrus Sundial GP, LLC a
Delaware limited liability company (the “General Partner”) that acts as the general partner
of Ambrus Sundial L.P. (the “Fund”). Ambrus Capital Management, LLC, a Delaware limited
liability company, is the investment manager (the “Investment Manager”) of the Fund. The
Investment Manager has entered into a sub-management agreement with Sundial Wealth.
Pursuant to the Sub-Management Agreement, the Investment Manager has engaged Sundial
Wealth to serve as a discretionary sub-manager with respect to a portion of the Partnership’s
- 25 -
portfolio. Mr. Babij has been appointed as a portfolio manager alongside Sundial Wealth of
certain portions of the Fund’s portfolio.
Clients of Sundial Wealth who meet certain qualification thresholds may be solicited to invest
in the Fund. Prior to investing in the Fund, clients should carefully review the Fund’s private
placement memorandum and subscription agreement for detailed information about the
Fund’s investment objectives, fees and expenses, risks, conflicts, valuation, and other
important disclosures.
The practices and affiliations listed in this item represent various conflicts of interest because
they give our firm and our associates an incentive to recommend products or services based
on the compensation received rather than based on the client’s needs. These conflicts are
mitigated by disclosures, procedures and the firm’s fiduciary obligation to place the best
interest of the Client first. Clients are not required to purchase any products or services.
Clients have the option to purchase these products through another consultant of their
choosing.
Recommendations or Selections of Other Investment Advisors and Conflicts of Interest
Sundial Wealth may also utilize the services of a Sub-Advisor to manage Clients’ investment
portfolios. Sub-Advisors will maintain the models or investment strategies agreed upon
between Sub-Advisor and Sundial Wealth. Sub-Advisors execute all trades on behalf of
Sundial Wealth in Client accounts. Sundial Wealth will be responsible for the overall direct
relationship with the Client. Sundial Wealth retains the authority to terminate the Sub-
Advisor relationship at Sundial Wealth’s discretion.
In addition to the authority granted to Sundial Wealth, Clients will grant Sundial Wealth full
discretionary authority and authorizes Sundial Wealth to select and appoint one or more
independent investment advisors (“Advisors”) to provide investment advisory services to
Client without prior consultation with or the prior consent of Client. Such Advisors shall have
all of the same authority relating to the management of Client’s investment accounts as is
granted to Sundial Wealth in the Agreement. In addition, at Sundial Wealth’s discretion,
Sundial Wealth may grant such Advisors full authority to further delegate such discretionary
investment authority to additional Advisors. Sundial Wealth ensures that before selecting
other advisors for Client that the other advisors are properly licensed or registered as an
investment advisor.
Item 11: Code of Ethics, Participation or Interest in Client Transactions
and Personal Trading
Code of Ethics Description
include employees and/or
independent
The affiliated persons (affiliated persons
contractors) of Sundial Wealth have committed to a Code of Ethics (“Code”). The purpose of
our Code is to set forth standards of conduct expected of Sundial Wealth affiliated persons
and addresses conflicts that may arise. The Code defines acceptable behavior for affiliated
- 26 -
persons of Sundial Wealth. The Code reflects Sundial Wealth and its supervised persons’
responsibility to act in the best interest of their Client.
One area which the Code addresses is when affiliated persons buy or sell securities for their
personal accounts and how to mitigate any conflict of interest with our Clients. We do not
allow any affiliated persons to use non-public material information for their personal profit
or to use internal research for their personal benefit in conflict with the benefit to our Clients.
Sundial Wealth’s policy prohibits any person from acting upon or otherwise misusing
nonpublic or inside information. No advisory representative or other affiliated person, officer
or director of Sundial Wealth may recommend any transaction in a security or its derivative
to advisory Clients or engage in personal securities transactions for a security or its
derivatives if the advisory representative possesses material, non-public information
regarding the security.
Sundial Wealth’s Code is based on the guiding principle that the interests of the Client are our
top priority. Sundial Wealth’s officers, directors, advisors, and other affiliated persons have a
fiduciary duty to our Clients and must diligently perform that duty to maintain the complete
trust and confidence of our Clients. When a conflict arises, it is our obligation to put the
Client’s interests over the interests of either affiliated persons or the company.
The Code applies to “Access” persons. “Access” persons are affiliated persons who have access
to non-public information regarding any Clients' purchase or sale of securities, or non-public
information regarding the portfolio holdings of any reportable fund, who are involved in
making securities recommendations to Clients, or who have access to such recommendations
that are non-public.
Sundial Wealth will provide a copy of the Code of Ethics to any Client or prospective Client
upon request.
Investment Recommendations Involving a Material Financial Interest and Conflict of
Interest
Ambrus Sundial L.P.
Clients of Sundial Wealth may be invested in or solicited to invest in Ambrus Sundial L.P. (the
“Fund”). Clients should note that the recommendation of investments in the Fund creates a
conflict of interest because our firm, our affiliates, and our Associated Persons have an
incentive to recommend the affiliated Fund over funds that have no relationship with Sundial
Wealth, to generate additional revenue for the firm and for themselves. Sundial Wealth and
its associates address this conflict by upholding their fiduciary duties of always acting in our
clients’ best interests.
Clients should note that investors in the Fund are charged a management fee and may be
charged an incentive fee as described in Item 6 above. In cases where the client receives
portfolio management services from Sundial Wealth and, as part of this service, is advised to
invest in the Fund, Sundial Wealth will waive its portfolio management services fee on the
portion of assets invested in the Fund. However, the firm will receive a fee for sub-
management services provided to the Fund along with a portion of the incentive allocation
received by the General Partner.
- 27 -
Sundial Holdings I, LLC
Certain clients of Sundial Wealth have invested in Sundial Holdings I, LLC. Clients should note
that the recommendation of investments in our affiliated private placement creates a conflict
of interest because our firm, our affiliates, and our Associated Persons have an incentive to
recommend the affiliated private placement over investments that have no relationship with
Sundial Wealth, to generate additional revenue for themselves. Sundial Wealth and its
associates address this conflict by upholding their fiduciary duties of always acting in our
clients’ best interests. Further, Sundial Wealth will waive its portfolio management services
fee on the portion of client assets invested in its affiliated private placement.
We urge our clients to carefully review each Fund’s private placement memorandum and
subscription agreement for detailed information about the Funds’ fees and expenses,
incentive allocation, and other important disclosures.
Advisory Firm Purchase of Same Securities Recommended to Clients and Conflicts of
Interest
Sundial Wealth and its affiliated persons may buy or sell securities that are also held by
Clients. In order to mitigate conflicts of interest such as trading ahead of Client transactions,
affiliated persons are required to disclose all reportable securities transactions as well as
provide Sundial Wealth with copies of their brokerage statements.
The Chief Compliance Officer of Sundial Wealth is Paul Gregory Babij. He reviews all trades
of the affiliated persons each quarter. The personal trading reviews ensure that the personal
trading of affiliated persons does not affect the markets and that Clients of the firm receive
preferential treatment over associated persons’ transactions.
Client Securities Recommendations or Trades and Concurrent Advisory Firm
Securities Transactions and Conflicts of Interest
Affiliated persons of Sundial Wealth may buy or sell securities at the same time they buy or
sell securities for Clients. In order to mitigate conflicts of interest such as front running,
affiliated persons are required to disclose all reportable securities transactions as well as
provide Sundial Wealth with copies of their brokerage statements.
The Chief Compliance Officer of Sundial Wealth is Paul Gregory Babij. He reviews all trades
of the affiliated persons each quarter. The personal trading reviews ensure that the personal
trading of affiliated persons does not affect the markets and that Clients of the firm receive
preferential treatment over associated persons’ transactions.
Item 12: Brokerage Practices
Factors Used to Select Broker-Dealers for Client Transactions
Sundial Wealth requires that clients engaging it for investment management services open
brokerage accounts at Charles Schwab and Company (“Schwab”) Sundial selected Schwab
- 28 -
because it considers it to provide appropriate “best execution” for Clients, meaning they have
an obligation to obtain the most favorable terms when purchasing and selling securities for
a Client. The determination of what may constitute best execution and price in the execution
of a securities transaction by a broker involves a number of considerations and is subjective.
Factors affecting brokerage selection include the overall direct net economic result to the
portfolios, the efficiency with which the transaction is affected, the ability to effect the
transaction where a large block is involved, the operational facilities of the broker-dealer, the
value of an ongoing relationship with such broker and the financial strength and stability of
the broker. Because of the complexity of maintaining relationships with multiple broker-
dealers, it is not feasible for Sundial Wealth to maintain more than one custodial preference
at this time. Lower fees for comparable services may be available from other sources. Clients
pay for any and all custodial fees in addition to the advisory fee charged by Sundial Wealth.
Sundial Wealth does not receive any portion of the trading fees or other charges assessed by
Schwab.
• Research and Other Soft Dollar Benefits
The Securities and Exchange Commission defines soft dollar practices as arrangement
under which products or services other than execution services are obtained by
Sundial Wealth from or through a broker-dealer in exchange for directing Client
transactions to the broker-dealer. Although Sundial Wealth has no formal soft dollar
arrangements, Sundial Wealth may receive products, research and/or other services
from custodians or broker-dealers connected to Client transactions or “soft dollar
benefits”. Such products and services include security analysis reports, daily market
summaries, weekly and monthly market reports, etc. As permitted by Section 28(e) of
the Securities Exchange Act of 1934, Sundial Wealth receives economic benefits as a
result of commissions generated from securities transactions by the custodian or
broker-dealer from the accounts of Sundial Wealth. Sundial Wealth cannot ensure that
a particular Client will benefit from soft dollars or the Client’s transactions paid for
the soft dollar benefits. Sundial Wealth does not seek to proportionately allocate
benefits to Client accounts to any soft dollar benefits generated by the accounts.
A conflict of interest exists when Sundial Wealth receives soft dollars which could
result in higher commissions charged to Clients. This conflict is mitigated by the fact
that Sundial Wealth has a fiduciary responsibility to act in the best interest of its
Clients and the services received are beneficial to all Clients.
• Brokerage for Client Referrals
Sundial Wealth does not receive Client referrals from any custodian or third party in
exchange for using that broker-dealer or third party.
• Directed Brokerage
Sundial Wealth does not allow directed brokerage accounts.
Aggregating Securities Transactions for Client Accounts
Sundial Wealth is authorized in its discretion to aggregate purchases and sales and other
transactions made for the account with purchases and sales and transactions in the same
securities for other Clients of Sundial Wealth. All Clients participating in the aggregated order
- 29 -
shall receive an average share price with all other transaction costs shared on a prorated
basis. If aggregation if not allowed or infeasible and individual transactions occur (e.g.,
withdrawal or liquidation requests, odd-lot trades, etc.) an account may potentially be
assessed higher costs or less favorable prices than those where aggregation has occurred.
Item 13: Review of Accounts
Schedule for Periodic Review of Client Accounts or Financial Plans and Advisory
Persons Involved
Account reviews are performed quarterly by the Chief Compliance Officer of Sundial Wealth,
Paul Gregory Babij. Account reviews are performed more frequently when market conditions
dictate. Reviews of Client accounts include, but are not limited to, a review of Client
documented risk tolerance, adherence to account objectives, investment time horizon, and
suitability criteria, reviewing target allocations of each asset class to identify if there is an
opportunity for rebalancing, and reviewing accounts for tax loss harvesting opportunities.
Financial plans generated are updated as requested by the Client and pursuant to a new or
amended agreement, Sundial Wealth suggests updating at least annually.
Review of Client Accounts on Non-Periodic Basis
Other conditions that may trigger a review of Clients’ accounts are changes in the tax laws,
new investment information, and changes in a Client's own situation.
Content of Client Provided Reports and Frequency
Clients receive written account statements no less than monthly for managed accounts.
Account statements are issued by Sundial Wealth’s custodian. Client receives a summary of
transactions in their accounts from the custodian. Sundial Wealth provides additional reports
to Clients along with a Billing summary report. Both of these items are created by Advyzon’s
reporting and billing software platform
Item 14: Client Referrals and Other Compensation
Custodial Benefits
As described in Item 12 above, we receive economic benefits from our custodial broker dealer
in the form of support products and services they make available to us and other independent
investment advisors whose clients maintain their accounts at these custodial broker dealers.
The availability of custodial products and services is not dependent upon or based on the
specific investment advice we provide our clients, such as buying or selling specific securities
or specific types of securities for our clients. The products and services provided by the
custodial broker dealer, how they benefit us, and the related conflicts of interest are described
above (see Item 12 – Brokerage Practices).
- 30 -
Economic Benefits Received from Vendors and Product Sponsors
Occasionally, our firm and our Associated Persons will receive additional compensation from
vendors. Compensation could include such items as gifts; an occasional dinner or ticket to a
sporting event; reimbursement in connection with educational meetings with an Associated
Person, reimbursement for consulting services, client workshops, or events; or marketing
events or advertising initiatives, including services for identifying prospective clients. Receipt
of additional economic benefits presents a conflict of interest because our firm and Associated
Persons have an incentive to recommend and use vendors based on the additional economic
benefits obtained rather than solely on the client’s needs. We address this conflict of interest
by recommending vendors that we, in good faith, believe are appropriate for the client’s
particular needs. Clients are under no obligation contractually or otherwise, to use any of the
vendors recommended by us.
Advisory Firm Payments for Client Referrals
Sundial Wealth does not compensate for Client referrals.
Item 15: Custody
Account Statements
All assets are held at qualified custodians, which means the custodians provide account
statements directly to Clients at their address of record at least quarterly. Clients are urged
to carefully compare the account statements received directly from their custodians to any
documentation or reports prepared by Sundial Wealth.
Sundial Wealth is deemed to have custody because advisory fees are directly deducted from
Client’s accounts by the custodian on behalf of Sundial Wealth, pursuant to authority granted
by the Client. Where Sundial Wealth is authorized or permitted to deduct fees directly from
the account by the custodian:
• Sundial Wealth will provide the Client with an invoice concurrent to instructing the
custodian to deduct the fee stating the amount of the fee, the formula used to calculate
the fee, the amount of assets under management the fee is based on and the time
period covered by the fee;
• Sundial Wealth will obtain written authorization signed by the Client allowing the fees
to be deducted; and
• The Client will receive monthly or quarterly statements directly from the custodian or
from Advyzon’s reporting and billing software platform which disclose the fees
deducted.
Sundial Wealth is deemed to have custody of client assets invested in Ambrus Sundial L.P. and
Sundial Holdings I, LLC because its related persons serve as the General Partner or Managing
Member, and therefore have access to Ambrus Sundial L.P.’s and Sundial Holdings I, LLC’s
funds and securities. As required by relevant state and SEC rules and in conformity with
industry practice, Ambrus Sundial L.P.’s and Sundial Holdings I, LLC are subject to an audit at
least annually and distribute their audited financial statements prepared in accordance with
- 31 -
generally accepted accounting principles to all respective investors. Also, as required, the
audits are conducted by an independent public accountant that is registered with the Public
Company Accounting Oversight Board in accordance with its rules.
Sundial Wealth will be deemed to have custody of client funds in cases where clients of
Sundial Advisory Group, LLC give our related accounting firm access to their account for bill
payment purposes. These accounts will be held with a bank, broker-dealer, or other
independent, qualified custodian. We will comply with all requirements set forth under
relevant state and SEC rules, including the requirement to engage an independent certified
public accountant to verify by actual examination, the client funds and securities of which we
have custody, on at least an annual basis.
Item 16: Investment Discretion
Discretionary Authority for Trading
Sundial Wealth requires discretionary authority to manage securities accounts on behalf of
Clients. Sundial Wealth has the authority to determine, without obtaining specific Client
consent, the securities to be bought or sold, and the amount of the securities to be bought or
sold. The Client will authorize Sundial Wealth discretionary authority stated within the
Investment Advisory Agreement.
Sundial Wealth allows Clients to place certain restrictions, as outlined in the Client’s
Investment Policy Statement or similar document. These restrictions must be provided to
Sundial Wealth in writing.
The Client approves the custodian to be used and the commission rates paid to the custodian.
Sundial Wealth does not receive any portion of the transaction fees or commissions paid by
the Client to the custodian.
Item 17: Voting Client Securities
Proxy Votes
Sundial Wealth does not vote proxies on securities. Clients are expected to vote their own
proxies. The Client will receive their proxies directly from the custodian of their account or
from a transfer agent.
When assistance on voting proxies
is requested, Sundial Wealth will provide
recommendations to the Client. If a conflict of interest exists, it will be disclosed to the Client.
If the Client requires assistance or has questions, they can reach out to the investment advisor
representatives of the firm at the contact information on the cover page of this document.
Item 18: Financial Information
- 32 -
Balance Sheet
A balance sheet is not required to be provided to Clients because Sundial Wealth does not
serve as a custodian for Client funds or securities and Sundial Wealth does not require
prepayment of fees of more than $1,200 per Client and six months or more in advance.
Financial Conditions Reasonably Likely to Impair Advisory Firm’s Ability to Meet
Commitments to Clients
Sundial Wealth has no condition that is reasonably likely to impair our ability to meet
contractual commitments to our Clients.
Bankruptcy Petitions during the Past Ten Years
Sundial Wealth has not had any bankruptcy petitions in the last ten years.
Item 19: Requirements for State Registered Advisors
This section is not applicable because our firm is SEC registered.
- 33 -
Item 1 Cover Page
SUPERVISED PERSON BROCHURE
F O R M A D V P A R T 2 B
Paul Gregory Babij, CFA
Sundial Wealth LLC
Office Address:
3200 North Federal Highway –
Suite 228
Boca Raton, FL 33431
Tel: 561-302-4371
Email: greg@sundialwealth.com
Website: www.sundialwealth.com
January 28, 2026
This brochure supplement provides information about Paul Gregory Babij and supplements the
Sundial Wealth LLC brochure. You should have received a copy of that brochure. Please contact Paul
Gregory Babij if you did not receive the brochure or if you have any questions about the contents of
this supplement.
Additional Information about Paul Gregory Babij (CRD#2655181) is available on the SEC’s website
at www.adviserinfo.sec.gov.
- 1 -
Brochure Supplement (Part 2B of Form ADV)
Supervised Person Brochure
Principal Executive Officer – Paul Gregory Babij, CFA
• Year of birth: 1972
Item 2 - Educational Background and Business Experience
Educational Background:
• Bucknell University; Bachelor of Science – Civil Engineering; 1995
Business Experience:
• Sundial Wealth LLC.; Managing Member/Investment Advisor Representative; 05/2022-
Present
• Sundial Holdings, LLC & Sundial Real Estate Partners, LLC; Managing Member, 01/2022
- Present
• Principal - Ambrus Sundial GP, LLC; 02/2025 - Present
• Ascent Systematic Advisors LLC; Consultant; 04/2022 – 12/2022
• Paul Gregory Babij, Sole Proprietor; Real Estate Agent; 06/2021 - Present
• Ascent Systematic Advisors LLC; CEO/CCO; 09/2021-04/2022
• Bunkport Capital LLC; CEO; 01/2018-08/2021
Professional Certifications:
Paul Gregory Babij has earned certifications and credentials that are required to be explained in
further detail.
Chartered Financial Analyst (CFA): Chartered Financial Analysts designation is awarded by the
CFA Institute. CFA certification requirements:
• Hold a bachelor’s degree from an accredited institution or have equivalent educational or
work experience.
• Successful completion of all three exam levels of the CFA Program.
• Have 48 months of acceptable professional work experience in the investment decision-
making process.
• Fulfill society requirements, which vary by society. Unless you are upgrading from
affiliate membership, all societies require two sponsor statements as part of each
application; these are submitted online by your sponsors.
• Agree to adhere to and sign the Member's Agreement, a Professional Conduct Statement,
and any additional documentation requested by CFA Institute.
Item 3 - Disciplinary Information
Mr. Babij does not have any material disciplinary events to report in this section.
- 2 -
Item 4 - Other Business Activities
Paul Gregory Babij is an owner in Sundial Real Estate Partners, LLC, which is a separate entity
that may enter into joint venture agreements with Commercial Real Estate Private Equity
Sponsors, or participate in commercial real estate direct syndications.
Paul Gregory Babij has an active real estate license, however Mr. Babij is not currently
providing these services. Since Mr. Babij is not currently providing these services, this is not
a conflict of interest.
Paul Gregory Babij is a 50% owner of Sundial Founders, LLC, the Managing Member of
Sundial Holdings I, LLC, a private placement that has been organized as a Delaware limited
liability company. Sundial Holdings I, LLC has made an investment in a Florida based land
surveying services company. Certain clients of Sundial Wealth have made investments in
Sundial Holdings I, LLC. Please see Item 11 below for additional information about this
activity. Prior to making in investment, clients should carefully review Sundial Holdings I,
LLC Limited Liability Company Agreement and subscription agreement for detailed
information about Sundial Holdings I, LLC’s investment objectives, fees and expenses, risks,
conflicts, and other important disclosures.
Paul Gregory Babij is a Principal of Ambrus Sundial GP, LLC a Delaware limited liability
company (the “General Partner”) that acts as the general partner of Ambrus Sundial L.P. (the
“Fund”). Clients of Sundial Wealth may be solicited to invest in the Fund. Prior to investing in
the Fund, clients should carefully review the Fund’s private placement memorandum and
subscription agreement for detailed information about the Fund’s investment objectives,
fees and expenses, risks, conflicts, valuation, and other important disclosures.
The practices and affiliations listed in this item represent various conflicts of interest because
it gives our firm and our associates an incentive to recommend products or services based
on the compensation received rather than based on the client’s needs. These conflicts are
mitigated by disclosures, procedures and the firm’s fiduciary obligation to place the best
interest of the Client first. Clients are not required to purchase any products or services.
Clients have the option to purchase these products through another consultant of their
choosing.
Item 5 - Additional Compensation
Apart from the receipt of compensation for the activities listed in Item 4 above, Mr. Babij
does not receive any additional compensation for performing advisory services.
Item 6 - Supervision
Since Mr. Babij is the sole owner and investment adviser representative of Sundial Wealth
and is solely responsible for all supervision and formulation and monitoring of investment
advice offered to Clients. He will adhere to the policies and procedures as described in the
firm’s Compliance Manual. He can be reached at greg@sundialwealth.com or 561-302-4371.
Item 7 - Requirements for State-Registered Advisors
This section is not applicable because our firm is SEC registered.
- 3 -