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FORM ADV PART 2A
FIRM BROCHURE
MARCH 30, 2025
TALON PRIVATE WEALTH, LLC
11974 COUNTY ROAD 101, SUITE 103
THE VILLAGES, FL 32162
(352) 751-3200
EMAIL: MIKELESTER@TALONWM.COM
WEBSITE: WWW.TALONWM.COM
This brochure provides information about the qualifications and business practices of Talon
Private Wealth, LLC. If you have any questions about the contents of this brochure, please contact
us at (352) 751-3200. The information in this brochure has not been approved or verified by the
United States Securities and Exchange Commission or by any state securities authority.
Talon Private Wealth, LLC is a registered investment Manager. Registration of an investment
Manager does not imply any level of skill or training. Additional information about Talon Private
Wealth, LLC is available on the SEC’s website www.advisorinfo.sec.gov. You can search this site by
a unique identifying number, known as a CRD number. Talon Private Wealth, LLC CRD number is
298714.
ITEM 2 - MATERIAL CHANGES
This Disclosure Brochure is an other-than-annual amendment Brochure. It contains information
regarding Talon’s qualifications, business practices, nature of the advisory services we provide,
as well as a description of potential conflicts of interest relating to our advisory business that
could affect a client’s account with us. You should rely on the information contained in this
document or other information we have referred you to. We have not authorized anyone to
provide you with information that is different. We encourage all current and prospective clients
to read this Disclosure Brochure and discuss any questions you have with your advisor. Should
you have any additional questions regarding our Firm or the contents of this Firm Brochure,
please contact us at (352) 751-3200.
Material Changes Since the Last Update
The following material changes have occurred since our annual amendment filing:
Item 4: The Chief Compliance Officer has been updated.
Item 4: We added information about Signal Wealth, a new turnkey asset management platform
the Firm will be utilizing. We also added additional information about Brookstone Wealth
Management.
Item 4: We added information regarding complimentary estate planning services available
through our Firm with an outside law firm.
Item 5: We removed the Satisfaction Guarantee.
Item 8: We added securities specific risk factors.
Item 10: We added Altruist as a qualified custodian.
Future Changes
Sometimes, we may amend this Disclosure Brochure to reflect changes in our business practices,
regulations, and routine annual updates as required by the Securities and Exchange Commission.
Either this complete Disclosure Brochure or a Summary of Material Changes shall be provided to
each Client annually and if a material change occurs in the business practices of Talon Private
Wealth, LLC.
At any time, you may view the current Disclosure Brochure online at the SEC's Investment Adviser
Public Disclosure website at http://www.adviserinfo.sec.gov by searching for our firm name or
by our CRD number 298714.
You may also request a copy of this Disclosure Brochure at any time, by contacting us at (352)
751-3200.
ADV Part 2A –3/30/2025
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Page 2
ITEM 3 – TABLE OF CONTENTS
ITEM 1 – COVER PAGE..…………………………………………………………………………………………………………………………………1
ITEM 2 - MATERIAL CHANGES .............................................................................................................................. 2
ITEM 3 – TABLE OF CONTENTS ............................................................................................................................. 3
ITEM 4 – ADVISORY BUSINESS .............................................................................................................................. 4
ITEM 5 – FEES AND COMPENSATION ..................................................................................................................... 7
ITEM 6 – PERFORMANCE-BASED FEES AND SIDE BY SIDE MANAGEMENT ..................................................................... 9
ITEM 7 – TYPES OF CLIENTS ............................................................................................................................... 10
ITEM 8 – METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF LOSS .......................................................... 10
ITEM 9 – DISCIPLINARY INFORMATION ................................................................................................................. 15
ITEM 10 – OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS ...................................................................... 15
ITEM 11 – CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT TRANSACTION AND PERSONAL TRADING .................. 16
ITEM 12 – BROKERAGE PRACTICES ...................................................................................................................... 17
ITEM 13 – REVIEW OF ACCOUNTS ...................................................................................................................... 18
ITEM 14 – CLIENT REFERRALS AND OTHER COMPENSATION .................................................................................... 18
ITEM 15 – CUSTODY ........................................................................................................................................ 19
ITEM 16 – INVESTMENT DISCRETION ................................................................................................................... 20
ITEM 17 – VOTING CLIENT SECURITIES ................................................................................................................ 21
ITEM 18 – FINANCIAL INFORMATION ................................................................................................................... 21
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ITEM 4 – ADVISORY BUSINESS
OWNERSHIP/ADVISORY HISTORY
Talon Private Wealth, LLC (“Talon”) is a Florida limited liability company formed in August 2018
by Robert M. Lester. Talon also uses trade names Talon Wealth and Talon Wealth Management.
We have been registered with the Securities and Exchange Commission since 2019. Mike Lester
is the Managing Member and Leila Shaver is the Chief Compliance Officer.
ADVISORY SERVICES OFFERED
FINANCIAL PLANNING AND CONSULTATION SERVICES
Talon furnishes investment advice through comprehensive financial planning and consultative
services. Our financial planning service involves a review of the client’s financial situation, goals,
and risk tolerance. Through personal interviews and/or questionnaires, we will collect pertinent
data, identify goals, objectives, financial problems, and potential solutions. With this information,
we tailor the client’s financial plan and advice we give to the client. Our advice may cover any of
the following topics: net worth statement; cash flow analysis, tax analysis, insurance, and long-
term care analysis; tax planning; retirement projection; 401k review; and/or other needs as
identified during our meetings with the client. The client will receive a written financial plan after
our meetings.
With our financial consulting services, we focus on a few individual topics as identified between
us and the client. We do not provide a written financial plan for this service.
PORTFOLIO MANAGEMENT SERVICES
We offer portfolio management services that involve assisting with the ongoing management of
a client’s investment accounts. We work with the client to understand his or her investment
objectives, time frame, risk tolerance and other considerations. Once we have this information,
we create an individualized portfolio based on our model portfolios. We regularly monitor the
client’s portfolio and adjust it as determined by the financial markets, world events and client's
needs.
We may, from time to time and based upon information received from the client, invest client
assets according to one or more of our model portfolios developed by our firm or another
investment manager pursuant to a turnkey asset management program (“TAMP”) agreement. In
these situations, we offer consulting and advisory services in overseeing such TAMP model
portfolios. We make recommendations regarding the use of a third-party model portfolio and its
investment style based on, but not limited to, the client’s financial needs, long-term goals, and
investment objectives.
TAMPs selected by us offer multiple strategies including the use of model portfolios developed
by us. Once a TAMP is selected, we continue to monitor the chosen firm to ensure that it adheres
to the philosophy and investment style for which it was selected and to ensure that its
performance, portfolio strategies, and management remain aligned with the client’s overall
investment goals and objectives. We will retain discretionary authority to hire and fire TAMPs
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and reallocate the client’s assets to other TAMPs, where such action is deemed in the best
interest of the client. Our review includes assessment of the TAMPs disclosure brochure,
performance information, materials, personnel turnover, and regulatory events.
Brookstone Wealth Advisors, LLC (“BWA”)
Brookstone Wealth Advisors has a selling agreement affiliation with Brookstone Capital
Management, LLC (“BCM”), an affiliated registered investment advisor under common
ownership with BWA. Through this agreement, investment advisor representatives of BWA offer
the BCM Platform, a turn-key asset management program described below, or the BCM wrap-
fee program sponsored by BCM. While Brookstone Wealth Advisors does have legacy accounts;
investment advisor representatives of Brookstone Wealth Advisors solicit accounts primarily for
Brookstone Capital Management, LLC and BCM provides back-office management of these
accounts for Brookstone Wealth Advisors. Because BWA and BCM are affiliated companies, this
creates a conflict of interest. Fees for similar services may be available elsewhere.
In some cases, BWA will implement the BCM Platform or wrap-fee program to include model
portfolios managed by BCM. Models recommended as part of the Platform or wrap-fee program
may include funds managed by BCM’s affiliated investment advisor, Brookstone Asset
Management (“BAM”). Thus, a conflict exists.
Some our investment adviser representatives are dually registered with BWA and recommend
the BCM Platform to clients of the Firm.
Signal Advisors Wealth, LLC (“Signal Wealth”)
Signal Wealth sponsors an investment management platform also known as Signal Wealth TAMP
Services. The Signal Platform provides the Firm with access to custodians, model portfolios
managed by Signal Wealth, strategies managed by unaffiliated third-party money managers,
asset allocation services, and additional programs and features aimed at providing a
comprehensive investing environment for investors. Additionally, through the Signal Platform,
the Firm can choose to invest our clients’ assets in accordance with a number of model portfolios
or third-party strategies, in each case based on the financial circumstances and investing goals of
our clients. The Signal Platform also provides the Firm with access to account monitoring and
reporting tools.
RETIREMENT PLAN CONSULTING
We provide the following Plan Consulting services designed to assist plan Sponsors and/or
Trustees with plan design, selection of suitable investments, periodic monitoring of those
investments, and general education to plan participants:
➢ Provide investment management services to plans.
➢ Advise, if necessary, plan Sponsors and/or Trustees about the need for a written
investment policy statement.
➢ Advise plan Sponsors and/or Trustees of appropriate investment categories for client’s
retirement plan.
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➢ Advise plan Sponsors and/or Trustees or mutual funds which are consistent with
investment categories selected by plan Sponsors.
➢ Periodically monitor performance of the mutual fund choices of the plan Sponsors and/or
Trustees and provide periodic advice regarding possible changes to the investment
categories or mutual fund selections.
➢ Meet regularly with plan Sponsors and/or Trustees to discuss investment performance.
➢ Arrange for mutual fund prospectuses to be available to retirement plan participants.
➢ Provide plan Sponsors and/or Trustees with a quarterly report regarding:
o performance (quarter, year, three-year, five-year) for each mutual fund selected
by plan Sponsors;
o performance of comparative benchmarks; and
o value of assets in plan.
➢ Meet annually, at a time mutually agreed between Milestone and the Sponsor, in a plan
participant group meeting.
➢ Conduct informational/educational group meetings, at the times mutually agreed
between Milestone and the Sponsor, with Sponsor’s retirement plan participants at initial
installation of the plan regarding:
o general investment concepts;
o
investment performance of selected funds; and
o
investment strategies appropriate to various investment profiles and objectives.
Rollover Recommendations
A client or prospect leaving an employer typically has four options regarding an existing
retirement plan (and may engage in a combination of these options): (i) leave the money in the
former employer’s plan, if permitted, (ii) roll over the assets to the new employer’s plan, if one
is available and rollovers are permitted, (iii) rollover to an Individual Retirement Account (“IRA”),
or (iv) cash out the account value (which could, depending upon the client’s age, result in adverse
tax consequences). Our Firm may recommend an investor roll over plan assets to an IRA for which
our Firm provides investment advisory services. As a result, our Firm and its representatives may
earn an asset-based fee.
In contrast, a recommendation that a client or prospective client leave their plan assets with their
previous employer or roll over the assets to a plan sponsored by a new employer will generally
result in no compensation to our Firm. Our Firm therefore has an economic incentive to
encourage a client to roll plan assets into an IRA that our Firm will manage, which presents a
conflict of interest. To mitigate the conflict of interest, there are various factors that our Firm will
consider before recommending a rollover, including but not limited to: (i) the investment options
available in the plan versus the investment options available in an IRA, (ii) fees and expenses in
the plan versus the fees and expenses in an IRA, (iii) the services and responsiveness of the plan’s
investment professionals versus those of our Firm, (iv) protection of assets from creditors and
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legal judgments, (v) required minimum distributions and age considerations, and (vi) employer
stock tax consequences, if any. All rollover recommendations are reviewed by our Firm’s Chief
Compliance Officer and remains available to address any questions that a client or prospective
client has regarding the oversight.
We are fiduciaries under the Investment Advisers Act of 1940 and when we provide investment
advice to you regarding your retirement plan account or individual retirement account, we are
also fiduciaries within the meaning of Title I of the Employee Retirement Income Security Act
and/or the Internal Revenue Code, as applicable, which are laws governing retirement accounts.
We must act in your best interest and not put our interests ahead of yours. At the same time, the
way we make money creates some conflicts with your interests.
Estate Planning Services
Talon has entered into an agreement with Huge Legal Technology Company, Inc. dba Trust & Will
(“Trust & Will”), who provides online estate planning services for Talon’s clients. Talon
introduces clients to Trust & Will and covers the cost of basic will and trust services rendered by
Trust & Will. Once the client engages with Trust & Will, Talon does not participate in any
conversations with the client and Trust & Will or in the preparation of any legal documents.
Clients are not required to utilize the services of Trust & Will and may engage estate planning
services through an independent and unaffiliated firm.
TAILORED SERVICES
The goals and objectives for each client are documented before any investment. Clients may
impose restrictions on investing in certain securities or types of securities.
WRAP PROGRAM
Talon does not sponsor a wrap program. This section is not applicable.
CLIENT ASSETS MANAGED
As of December 31, 2024, Talon manages $816,044,402 in client assets on a discretionary basis
and $60,868,358 on a non-discretionary basis.
ITEM 5 – FEES AND COMPENSATION
FINANCIAL PLANNING SERVICES
We offer financial planning and consulting services on a fixed fee or hourly fee basis.
For our hourly fee, we charge a fee of $250. The number of hours will vary depending on the time
we spend collecting the client’s information, analysis and researching the assorted topics, and
presenting to our clients. The fee is negotiable. We collect half of the agreed upon fee upfront at
the time of engagement and the remaining balance upon delivery of the service.
For our fixed fee, we charge a minimum fee of $1,500. The fixed fee range varies depending on
the nature and complexity of each client’s individual circumstances and the scope of services
provided. The fee is negotiable, and the Firm reserves the right to reduce or waive the financial
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planning fee in its sole discretion. We collect half of the agreed upon fee upfront at the time of
engagement and the remaining fee upon delivery of the financial plan.
A client may terminate any service for any reason within the first five (5) business days after
signing an advisory contract, without any cost or penalty. Thereafter, the advisory contract may
be terminated at any time by giving ten (10) days’ written notice. To cancel the agreement, the
client must notify us in writing at Talon Private Wealth, LLC, 11974 County Road 101, Suite 103,
The Villages, FL 32162. Upon receipt of written notice of termination, the client will receive a
prorated refund of any unearned fees based on the percentage of work completed on the plan.
For example, if one half of the plan was completed at termination, the client will receive a 50%
refund. The refund will be paid by check and mailed to the last address of record.
PORTFOLIO MANAGEMENT
For these services we charge a management fee based on a percentage of assets under
management in the client’s account. The maximum annual management fee charged by the
Firm is 2.0%. This includes the management fee and any additional model portfolio fees. The
management fee is negotiable based on the size of the account. The client may aggregate
accounts to negotiate a lower management fee. The Firm’s fee does not include fees charged
by third parties, including our TAMPs, custodians or other services providers utilized to service
the client’s account/s.
Our management fee is calculated and collected monthly in arrears, meaning the management
fee is collected at the end of each calendar month. The initial month’s management fee will be
prorated for the number of days the account was managed during the quarter. Cash balances
and investments in money market funds, demand deposit accounts, or certificates of deposit
held in the account are included in the fee calculations.
The management fee will be deducted from the client’s account. For accounts that we manage,
the client will be asked to authorize us with the ability to instruct the account’s custodian to
withdraw the fee directly from the client’s account. In some instances, the TAMP can instruct
the custodian to withdraw our management fee. The client may terminate these authorizations
at any time.
Our management fee does not include TAMP’ management fees. These management fees vary.
We disclose all TAMP management fees in the investment management agreement. Also, we
provide each client with all TAMP’s Form ADV Part 2A, disclosure brochure, that details their
management fees, as applicable. The total annual investment advisory fee inclusive of TAMP fees
is not to exceed 2.50%. Any additional fees, such as technology fees payable to the custodian or
TAMP is disclosed in the Investment Policy Statement.
Our management fee does not include brokerage commissions, transaction fees, or other related
costs and expenses normally incurred by the client. Clients may incur certain charges imposed by
custodians, brokers, and other third parties such as fees charged by managers, custodial fees,
deferred sales charges, odd-lot differentials, transfer taxes, wire transfer and electronic fund
fees, and other fees and taxes on brokerage accounts and securities transactions. Mutual funds
and exchange traded funds also charge internal management fees, which are disclosed in a fund’s
prospectus. Such charges, fees and commissions are exclusive of and in addition to, our fee and
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we will not receive any portion of these commissions, fees, and costs. For more information
about our brokerage practice please see Item 12.A.
A client may terminate any service for any reason within the first five (5) business days after
signing an advisory contract, without any cost or penalty. Thereafter, the advisory contract may
be terminated at any time by giving ten (10) days’ written notice. To cancel the agreement, the
client must notify us in writing at Talon Private Wealth, LLC, 11974 County Road 101, Suite 103,
The Villages, FL 32162.
RETIREMENT PLAN CONSULTING
We charge an annual fee based on a percentage of assets in the qualified retirement plan. We
charge an annual fee of up to 2.0% depending on the size of the plan and the services provided.
Our fee is negotiable. The fee is generally collected monthly, in arrears. However, the collection
schedule is subject to the plan provider or third-party administrator’s collection schedule. The
plan provider or third-party administrator calculates and collects our fee.
Our consulting fee does not include other third-party fees, such as transaction fees, recordkeeper
fees or other related costs and expenses. Clients may incur certain charges imposed by
custodians, brokers, and other third parties such as fees charged by managers, custodial fees,
deferred sales charges, odd-lot differentials, transfer taxes, wire transfer and electronic fund
fees, and other fees and taxes on brokerage accounts and securities transactions. Mutual funds
and exchange traded funds also charge internal management fees, which are disclosed in a fund’s
prospectus. Such charges, fees and commissions are exclusive of and in addition to, our fee and
we will not receive any portion of these commissions, fees, and costs.
A client may terminate any service for any reason within the first five (5) business days after
signing an advisory contract, without any cost or penalty. Thereafter, the advisory contract may
be terminated at any time by giving thirty (30) days’ written notice. To cancel the agreement, the
client must notify us in writing at Talon Private Wealth, LLC, 11974 County Road 101, Suite 103,
The Villages, FL 32162.
OTHER SECURITIES COMPENSATION
We don’t receive any other securities compensation.
RETIREMENT ROLLOVER CONFLICTS OF INTEREST
When we recommend you rollover a retirement account for us to manage, this creates a financial
incentive because we charge a fee for our services. We attempt to mitigate the conflict of interest
by acting in your best interest and applying an impartial conduct standard to all rollovers. Please
note that you are not under any obligation to roll over a retirement account to an account
managed by us.
ITEM 6 – PERFORMANCE-BASED FEES AND SIDE BY SIDE MANAGEMENT
We do not charge any performance-based fees (fees based on a share of capital gains on or
capital appreciation of the assets of a client) or provide side by side management.
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ITEM 7 – TYPES OF CLIENTS
We offer our services to individuals and high net worth individuals. We require a minimum
balance of $25,000. This may be waived at our discretion.
ITEM 8 – METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF LOSS
METHODS OF ANALYSIS AND INVESTMENT STRATEGIES
We use tactical asset allocation and technical analysis as our primary methods of analysis. Our
investment strategies consist of a combination of long-term purchases, short-term purchases,
trading, short sales, and options purchases and writing (including covered options, uncovered
options, spreading strategies). We also use various securities such as stock, bonds, exchange
traded funds and mutual funds. The following is a brief description of our methods of analysis
and investment strategies along with associated risk.
Tactical Asset Allocation is an active management portfolio strategy that rebalances the
percentage of assets held in various categories to take advantage of market pricing anomalies or
strong market sectors. This strategy is designed to allow portfolio managers to create extra value
by taking advantage of certain situations in the marketplace. It is a moderately active strategy
because portfolio managers return to the portfolio's original strategic asset mix when desired
short-term profits are achieved. The risk associated with tactical asset allocation is that each class
has different levels of risk and return, so each will behave differently over time. There is no
guarantee that moving additional assets into an asset class will grow a portfolio.
Technical Analysis is a method of evaluating securities by analyzing statistics generated by market
activity, such as past prices and volume. Technical analysts do not attempt to measure a security's
intrinsic value, but instead use charts and other tools to identify patterns that can suggest future
activity. The risk associated with technical analysis is that there is no broad consensus among
technical traders on the best method of identifying future price movements.
Long-Term Purchases – We purchase securities with the expectation that the value of those
securities will grow over a relatively long period of time, generally greater than one year. The risk
associated with using a long-term purchase strategy is that it generally assumes the financial
markets will go up in the long-term, which may not be the case. There is also the risk that the
segment of the market that the client is invested in or perhaps just that client’s particular
investment will go down over time even if the overall financial markets advance. Purchasing long-
term investments may create an opportunity cost - "locking-up" assets that may be better utilized
in the short term in other investments.
Short-Term Purchases – We purchase securities with the expectation that they will be sold within
a relatively short period of time, generally less than one year, to take advantage of the securities'
short-term price fluctuations. The risk associated with using a short-term purchase strategy is
that it generally assumes that we can predict how financial markets will perform in the short-
term, which may be very difficult and will incur a disproportionately higher amount of transaction
costs compared to long-term trading. There are many factors that can affect financial market
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performance in the short term (such as short-term interest rate changes, cyclical earnings
announcements, etc.) but may have a smaller impact over longer periods of time.
Options Risk – Like other securities - including stocks, bonds, and mutual funds - options carry no
guarantees, and a person must be aware that it is possible to lose all the principal he/she invests
in, and sometimes more. As an option holder, a person risks the entire amount of the premium
he/she paid pay. But as an options writer, a person takes on a much higher level of risk. For
example, if a person writes an uncovered call, he/she faces unlimited potential loss, since there
is no cap on how high a stock price can rise. However, since initial options investments usually
require less capital than equivalent stock positions, a potential cash loss as an options investor is
usually smaller than if someone bought the underlying stock or sold the stock short. The
exception to this general rule occurs when an option is used to provide leverage: Percentage
returns are often high, but it is important to remember that percentage losses can be high as
well.
Margin Risk – Securities purchased on margin are the broker-dealer’s collateral for the loan to
the client. If the securities in the account decline in value, so does the value of the collateral
supporting the loan, and, as a result, the broker-dealer can take action, such as issue a margin
call and/or sell securities or other assets in any of the client’s accounts held with the member, in
order to maintain the required equity in the account. It is important that you fully understand
the risks involved in trading securities on margin. These risks include the following:
• The client can lose more funds than deposited in the margin account.
• The broker-dealer can force the sale of securities or other assets in client’s account(s).
• The broker-dealer can sell the client’s securities or other assets without contacting the
client.
• The Client is not entitled to choose which securities or other assets in the account(s) are
liquidated or sold to meet a margin call.
• The broker-dealer can increase its "house" maintenance margin requirements at any time
and is not required to provide the client with advance written notice.
• The client is not entitled to an extension of time on a margin call.
Short Position Risk – A short position is a trading position of an investor who has sold a security
that he or she does not yet own. An investor in a short position hopes to make a profit because
he or she is expecting the price of the security to fall. A portfolio will incur a loss because of a
short position if the price of the short position instrument increases in value between the date
of the short position sale and the date on which an offsetting position is purchased. Short
positions may be considered speculative transactions and involve special risks, including greater
reliance on our ability to accurately anticipate the future value of a security or instrument. The
portfolios’ losses are potentially unlimited in a short position transaction.
INVESTMENT RISKS
All investment programs have certain risks that are borne by the client and investing in securities
involves a risk of loss that clients should be prepared to bear. Our goal is to reduce the risk of
loss, but not at the expense of portfolio growth. Recommended investment strategies seek to
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balance risks and rewards to achieve investment objectives. To manage risk, we rebalance model
portfolios on an as needed basis to bring the asset allocations back to their intended balances.
The client should feel free to ask questions about risks they do not understand; we would be
pleased to discuss them.
RECOMMENDED SECURITIES
We use several types of securities in client portfolios including, but not limited to, mutual funds,
ETFs, stocks, and bonds. Some of the risk associated with these securities include:
• Credit Risk: This is the risk that an issuer of a bond could suffer an adverse change in
financial condition that results in a payment default, security downgrade, or inability to
meet a financial obligation.
•
Inflation Risk: This is the risk that inflation will undermine the performance of an
investment and/or the future purchasing power of a client's assets.
•
Interest Rate Risk: The chance that bond prices overall will decline because of rising
interest rates.
•
International Investing Risk: Investing in the securities of non-U.S. companies involves
special risks not typically associated with investing in U.S. companies. Foreign securities
tend to be more volatile and less liquid than investments in U.S. securities, and may lose
value because of adverse political, social, or economic developments overseas or due to
changes in the exchange rates between foreign currencies and the U.S. dollar. In addition,
foreign investments are subject to settlement practices, as well as regulatory and financial
reporting standards, that differ from those of the U.S.
• Manager Risk: The chance that the proportions allocated to the various securities will
cause the client’s account to underperform relevant to benchmarks or other accounts
with a similar investment objective.
• Stock Market Risk: The chance that stock prices overall will decline. Stock markets tend
to move in cycles, with periods of rising stock prices and periods of falling stock prices.
• Fixed Income Risk: A fixed income investment generally involves investing in individual
corporate debt, federal and state municipal government debt securities, loans, asset
backed securities (e.g., mortgage-backed securities) and structured products (including
structured notes). These securities are generally rated as either investment grade or high
yield by external rating agencies. The fixed income market can be volatile and fixed
income securities are subject to the following risks, among others:
o Call Risk: Issuers of callable bonds have the option to redeem the bonds before
maturity, which can leave investors with reinvestment risk at lower yields if the
bonds are called in a declining interest rate environment.
o Credit & Default Risks: Both issuers and counter parties of fixed income securities
carry credit risk, which pertains to the issuer’s ability to meet its debt obligations.
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Default risk is the potential that the issuer might fail to make interest or principal
payments.
o Corporate & Government Debt Securities: Corporate bonds offer the potential
for higher yields compared to government bonds, but they also carry higher credit
risk. Government bonds, particularly those issued by stable governments, are
considered relatively safe, but they might offer lower yields. Both types of bonds
can be influenced by changes in interest rates, potentially affecting their market
value.
o Non-U.S. Fixed Income Securities: Investing in fixed income securities from
foreign countries introduces additional risks, including currency exchange rate
fluctuations, political instability and different regulatory environments.
o High-Yield & Investment Grade Debt: High-yield debt, often referred to as junk
bonds, carries higher default risk but can offer attractive returns. Investment
grade debt, on the other hand, includes bonds issued by more creditworthy
entities, providing more stability but generally lower yields. Economic factors,
interest rate changes and market sentiment can impact both types of debt.
• Exchange Traded Funds: An ETF is a pooled investment fund, the shares of which trade
on an exchange at a market price in a manner similar to shares of stock issued by
individual companies. Investors in ETFs are exposed to the risks associated with the ETF’s
underlying portfolio (i.e., equities or fixed income risk, as described above). Like other
funds, investing in ETFs carries the risk of capital loss. Additionally, the market price of an
ETF may not always reflect the value of the underlying portfolio, and an ETF may trade at
either a premium or a discount to the net asset value of its underlying portfolio. A
leveraged ETF seeks to generate a return that is a multiple of its benchmark index’s
performance over a specific time period, usually one day. An inverse ETF attempts to
mimic the inverse, or opposite, of its stated benchmark over the specified time. Leveraged
and inverse ETFs are not suitable for all investors, and each has unique characteristics and
risks. Although there are limited occasions where a leveraged or inverse ETF can be useful
for some types of investors, holding these types of ETFs for longer than a day (or other
specified time period) can negatively impact returns and compound losses.
• Mutual Funds: Investing in mutual funds carries the risk of capital loss, and thus, the client
may lose money investing in mutual funds. All mutual funds incur costs that lower
investment returns. Additionally, funds will be subject to risks based on the types of
securities held by each fund. For example, fixed income funds will primarily hold bonds
and other fixed income securities and be subject to the types of risks outlined above
under “Fixed Income,” while equity funds will hold equity securities that are subject to
the types of risks outlined above under “Equities.” In addition, actively managed funds
may be subject to the risk that fund management fails to meet a fund's objective or, in
the case of a passive fund, will be subject to holding the securities that comprise an
underlying index and may not be able to divest itself of such holdings at a time or price
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that the fund's manager may otherwise think appropriate. Some funds might invest in
derivative instruments that could effectively leverage a fund’s portfolio. As a result, small
price movements in the assets underlying a derivative contract held by a fund can cause
significant differences in the value of the derivatives and result in large profits or losses
(depending on the direction of the change) for the fund. Derivative instruments held by a
fund may also experience dramatic price changes and imperfect correlations between the
price of a derivative contract and the underlying security or index, which may increase a
mutual fund's volatility. A mutual fund may also make illiquid investments or may become
less liquid in response to market developments or adverse investor perceptions. Illiquid
investments may be more challenging to value.
• Derivatives (e.g., options and structured notes): Derivatives involve risks different from,
and possibly greater than, the risks associated with investing directly in securities and
other more traditional investments. Risks associated with derivatives include the risk that
the derivative is not well correlated with the security, index or currency to which it relates;
the risk that the derivative may result in losses or missed opportunities; the risk that the
strategy will be unable to sell the derivative because of an illiquid secondary market; the
risk that a counterparty is unwilling or unable to meet its obligation, which may be
heightened in derivative transactions entered into “over-the-counter” (i.e., not on an
exchange or contract market); and finally, the risk that the derivative transaction could
expose the strategy to the effects of leverage, which could increase the client’s exposure
to the market and magnify potential losses. An option is a type of derivative that grant
the purchaser the ability to buy or sell a security at a predetermined price. Structured
notes are a type of derivative whose value is determined by reference to changes in the
value of specific securities, currencies, interest rates, commodities, indices or other
financial indicators (the “Reference Instrument”). Structured notes may present
additional risks that are different from those associated with a direct investment and may
be more volatile, less liquid and more difficult to price accurately and subject to additional
credit risks.
• U.S. Government Securities Risk: With respect to U.S. government securities that are not
backed by the full faith and credit of the U.S. Government, there is the risk that the U.S.
Government will not provide financial support to such U.S. government agencies,
instrumentalities or sponsored enterprises if it is not obligated to do so by law. For
example, a U.S. government-sponsored entity, such as Federal National Mortgage
Association or Federal Home Loan Mortgage Corporation, although chartered or
sponsored by an Act of Congress, could issue securities that are neither insured nor
guaranteed by the U.S. Treasury and, therefore, are not backed by the full faith and credit
of the United States. U.S. Treasury securities generally have a lower return than other
obligations because of their higher credit quality and market liquidity.
• Municipal Bonds: Municipal securities issuers may face local economic or business
conditions (including bankruptcy) and litigation, legislation or other political events that
could have a significant effect on the ability of the municipality to make payments on the
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interest or principal of its municipal bonds. In addition, because municipalities issue
municipal securities to finance similar types of projects, such as education, healthcare,
transportation, infrastructure and utility projects, conditions in those sectors can affect
the overall municipal bond market. Furthermore, changes in the financial condition of one
municipality may affect the overall municipal bond market. The municipal obligations in
which clients invest will be subject to credit risk, market risk, interest rate risk, credit
spread risk, selection risk, call and redemption risk and tax risk, and the occurrence of any
one of these risks may materially and adversely affect the value of the Client’s assets or
profits.
• Digital Asset Risk. We may invest in digital assets on behalf of clients, which we currently
access by investing in ETFs. Some of the known risks associated with investments in
cryptocurrencies and digital assets include: (1) cryptocurrencies that operate as a medium
of exchange are not issued or guaranteed by any central bank or a national, supra-national
or quasi-national organization, and there is no guarantee that such cryptocurrencies may
operate as a legal medium of exchange in any jurisdiction, (2) markets that are not subject
to rules and regulations typical of national securities exchanges and futures exchanges,
(3) the growth of this industry and widespread adoption of cryptocurrencies is subject to
a high degree of uncertainty, (4) to the extent a fund manager’s private keys relating to
cryptocurrencies or digital assets are lost, destroyed or otherwise compromised, it is not
possible to access or control such assets and they will be lost, (5) the third-party providers
of digital wallets that hold cryptocurrencies and digital assets may be prone to security
vulnerabilities and risks arising out of hacking, loss of passwords, compromised access
credentials, malware, or cyber-attacks, (6) future regulatory changes, or even the
perception of regulatory changes, may limit the ability to buy and sell bitcoin and Bitcoin
ETFs, and (7) the securities that we invest in have exposure to a single asset, bitcoin.
Bitcoin is highly volatile and can become illiquid at any time. For a complete list of risk
factors of investing in this class of securities, review the prospectus for the ETF.
ITEM 9 – DISCIPLINARY INFORMATION
Registered investment advisers are required to disclose all material facts regarding any legal or
disciplinary events that would be material to your evaluation of each supervised person providing
investment advice. We do not have information to disclose in this item.
ITEM 10 – OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS
BROKER DEALER AFFILIATION
We are not affiliated with a broker dealer.
FUTURES/COMMODITIES FIRM AFFILIATION
We are not affiliated with a futures or commodities broker.
OTHER INDUSTRY AFFILIATIONS
Our owner and associates are licensed independent insurance agents. They are also investment
adviser representatives with Brookstone Wealth Advisors, LLC, an SEC registered investment
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adviser. They may recommend these services to our clients. These services pay fees or
commissions separate from those outlined in Item 5 above. This is a conflict of interest because
these additional fees or commissions create a financial incentive to recommend the service. We,
however, attempt to mitigate any conflicts of interest to the best of our ability by placing the
client’s interests ahead of our own and through the implementation of policies and procedures
that address the conflicts. Additionally, the client is informed that they always have the right to
choose whether to act on the recommendation and to purchase recommended services through
any licensed agent or investment adviser representative.
We currently recommend Brookstone Wealth Advisors, LLC and Signal Wealth as a TAMP. This is
a conflict of interest because Mr. Lester has a financial incentive to recommend Brookstone
Wealth Advisors, LLC’s services. We, however, attempt to mitigate any conflicts of interest to the
best of our ability by placing the client’s interests ahead of our own and through the
implementation of policies and procedures that address the conflicts. Additionally, the client is
informed that he or she always has the right to choose whether to act on the recommendation
to use Brookstone Capital Management, LLC as a TAMP and he or she has the right to purchase
recommended services through any investment adviser representative.
Our owner, Robert Michael Lester, is also part owner of Brookstone Insurance Group, LLC, Altruist
Financial, LLC and Altruist, LLC. He also owns warrants for Signal. He is not involved in the day-
to-day management of any of these companies. He does, however, attend regular board
meetings for them.
RECOMMENDATION OF THIRD-PARTY INVESTMENT ADVISER
We recommend the services of a Third-Party Investment Advisors through our use of a TAMP
outlined in Item 5. We will ensure that TAMPs are properly registered or exempt from registration
in the client’s state of residence before making any recommendation. Depending on the TAMP,
we may receive a portion of its management fee, which creates a financial incentive to
recommend certain TAMPs that pay a higher percentage of the management fee. We will provide
the client with a disclosure statement that details our portion of the TAMP’s fee when we receive
it. We attempt to mitigate the conflict of interest to the best of our ability by placing the client’s
interest ahead of our own, through our fiduciary duty and by following our Code of Ethics that
establishes ideals for ethical conduct.
ITEM 11 – CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT TRANSACTION AND PERSONAL
TRADING
DESCRIPTION
Our Code of Ethics establishes ideals for ethical conduct based upon fundamental principles of
openness, integrity, honesty, and trust. We will provide a copy of our Code of Ethics to any client
or prospective client upon request.
Our Code of Ethics covers all supervised persons, and it describes our high standard of business
conduct and fiduciary duty to our clients. The Code of Ethics includes, among other things,
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provisions relating to the confidentiality of client information, a prohibition on insider trading, a
prohibition on rumor mongering, restrictions on the acceptance of significant gifts and the
reporting of certain gifts and business entertainment items, and personal securities trading
procedures. All supervised persons must acknowledge the terms of the Code of Ethics annually
or as amended.
MATERIAL INTEREST IN SECURITIES
We do not have a material interest in any securities.
INVESTING IN OR RECOMMENDING THE SAME SECURITIES
Our owner and associates may buy or sell for their own accounts the same securities that they
recommend to or purchase for client accounts. A conflict of interest may exist because they can
trade ahead of client trades. We mitigate any conflict of interest in two ways. First, our Code of
Ethics requires any person with access to trades to report personal securities transactions on at
least a quarterly basis and provide us with a detailed summary of certain holdings (both initially
upon commencement of employment and quarterly thereafter) in which employees have a direct
or indirect beneficial interest. The reports are reviewed to ensure we do not trade ahead of client
accounts. Second, we require client transactions to be placed ahead of our access person’s
personal trades or our associates can place personal trades as part of a block trade (Please see
Item 12.B for details on our block trading practices). The records of all the access person’s
personal and client trading activities are reviewed and made available to regulators to review on
the premises.
ITEM 12 – BROKERAGE PRACTICES
RECOMMENDATION CRITERIA
We currently recommend the clearing and custody services of Charles Schwab, Altruist and
Fidelity. Some of the primary considerations underlying this decision are: rates charged by other
brokers that provide clearing or custody services for registered investment advisors; reputation
and financial strength; breadth and depth of available products, with an important factor being
the broker’s no-transaction-fee mutual fund universe; accuracy with which transactions are
processed; customer service responsiveness; availability of technology solutions interoperable
with our systems and suitable for managing multiple accounts; as well as client satisfaction. We
periodically evaluate the foregoing factors, and while we may conclude based on our review that
commission rates paid by clients are reasonable, lower commissions may be available from other
brokers or in conjunction with retail (non-advisory) accounts, and certain mutual funds that carry
Fa transaction fee may be available on a no-transaction-fee basis from other brokers or directly
from the fund company.
RESEARCH AND SOFT DOLLARS
“Soft dollars” are defined as a form of payment investment firms can use to pay for goods and
services such as news subscriptions or research. When an investment firm gives its business to a
particular brokerage firm, the brokerage firm in return can agree to use some of its revenue to
pay for these types of services. We do not receive any soft dollars. However, we receive some
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benefits from our recommended custodians. Please see Item 14 for additional details about the
benefits.
BROKERAGE FOR CLIENT REFERRALS
We do not receive client referrals or any other incentive from any broker-dealer or custodian.
DIRECTED BROKERAGE
Some clients may direct us to a specific broker-dealer to execute securities transactions for their
accounts. When so directed, we may not be able to effectively negotiate lower brokerage
commissions or achieve best execution on those clients’ transactions. This can result in
substantially higher fees, charges, or dealer concessions in one or more transactions for the
clients’ accounts because we cannot negotiate favorable prices.
TRADE AGGREGATION
We may aggregate transactions in equity and fixed income securities for a client with other clients
to improve the quality of execution. When transactions are so aggregated, the actual prices
applicable to the aggregated transactions will be averaged, and each client account will be
deemed to have purchased or sold its proportionate share of the securities involved at the
average price obtained. We may determine not to aggregate transactions, for example, based on
the size of the trades, the number of client’s accounts, the timing of the trades, the liquidity of
the securities or the discretionary or non-discretionary nature of the trades. If we do not
aggregate orders, some clients purchasing securities around the same time may receive a less
favorable price than other clients. This means that this practice of not aggregating may cost
clients more money.
ITEM 13 – REVIEW OF ACCOUNTS
PERIODIC REVIEWS
Our investment adviser representatives will meet with clients either in person or by telephone
to review their accounts at least annually.
OTHER REVIEWS
Additional reviews are conducted periodically depending on market conditions, economic or
political events, or by changes in a client’s financial situation (such as retirement, termination of
employment, physical move, or inheritance).
REPORTS
Subject to the client’s preferences, portfolio management accounts receive at least a quarterly
performance report from us, and all portfolio management accounts receive an account
statement at least quarterly from the account’s custodian. We provide a written plan to financial
planning clients.
ITEM 14 – CLIENT REFERRALS AND OTHER COMPENSATION
OTHER COMPENSATION
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We do not pay nor receive compensation for referrals. However, we receive some benefits from
our recommended custodians. These benefits include the following products and services
(provided without cost or at a discount): receipt of duplicate client statements and confirmations;
research related products and tools; consulting services; access to a trading desk serving our
participants; access to block trading (which provides the ability to aggregate securities
transactions for executions and then allocate the appropriate shares to client accounts); the
ability to have advisory fees deducted directly from client accounts; access to an electronic
communications network for client order entry and account information; access to mutual funds
with no transaction fees and to certain institutional money managers; and discounts on
compliance, marketing, research, technology, and practice management products or services
provided to us by third party vendors.
Brookstone and Signal both maintain certain of our model portfolios while Signal also assists with
scheduling initial calls with prospective clients.
The recommended custodians may also have paid for business consulting and professional
services received by our related persons. Some of the products and services made available by
the recommended custodians through the program may benefit us but may not benefit its client
accounts. These products or services may assist us in managing and administering client
accounts, including accounts not maintained by a recommended custodian. Other services made
available by the recommended custodians are intended to help us manage and further develop
our business. The benefits received by us, or our personnel, do not depend on the number of
brokerage transactions direct to the recommended custodians. As part of our fiduciary duties to
clients, we always endeavor to put the interests of our clients first. Clients should be aware,
however, that the receipt of economic benefits by us or our related persons in and of itself
creates a potential conflict of interest and may indirectly influence our recommendations for
custody and brokerage services.
CLIENT REFERRALS
We do not pay for client referrals or use promoters.
OTHER ADVISORS
Mr. Lester receives a portion of fees collected from clients whose portfolios are managed by
Brookstone.
ITEM 15 – CUSTODY
Talon Private Wealth, LLC does not maintain physical custody of customer funds or securities.
All client funds, securities and accounts are held by a qualified custodian. However, we have
limited custody over some client assets. We ask the client to authorize us with the ability to
instruct the custodian to deduct our management fee directly from the client’s account. This
authorization will apply to our management fee only. The client may terminate this authorization
at any time. The client will receive at least quarterly statements from the qualified custodian that
holds and maintains the client’s assets. We urge each client to carefully review such statements.
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We are also deemed to have custody of clients’ funds or securities when clients have standing
authorizations with their custodian to move money from a client’s account to a third-party
(“SLOA”) and under that SLOA authorize us to designate the amount or timing of transfers with
the custodian. An independent qualified custodian (generally a broker-dealer, bank, trust
company, or other financial institution) holds clients’ funds and securities – We do not act as a
custodian for any client. The client will receive at least quarterly statements from the qualified
custodian that holds and maintains the client’s assets. We urge each client to carefully review
such statements.
When we assist some clients with the ability to move money from one account to another and
when Talon has a client’s password to an account (e.g., an employer 401k account). In these
situations, you will sign standing letter of instruction (“SLOAs”) with your custodian that grants
us the ability to facilitate the transfer. When your money is transferred between accounts with
different titles, this is considered a limited form of custody. In 2017, the SEC issued a no-action
letter (“Letter”) with respect to Rule 206(4)-2 (“Custody Rule”) under the Investment Advisers
Act of 1940 (“Advisers Act”). We and your custodian follow the safeguards outlined in the letter.
These safeguards include:
• The client provides an instruction to the qualified custodian, in writing, that includes the
client’s signature, the third party’s name, and either the third party’s address or the third
party’s account number at a custodian to which the transfer should be directed.
• The client authorizes the investment adviser, in writing, either on the qualified
custodian’s form or separately, to direct transfers to the third party either on a specified
schedule or from time to time.
• The client’s qualified custodian performs appropriate verification of the instruction, such
as a signature review or other method to verify the client’s authorization and provides a
transfer of funds notice to the client promptly after each transfer.
• The client can terminate or change the instruction with their qualified custodian.
• The investment adviser has no authority or ability to designate or change the identity of
the third party, the address, or any other information about the third party contained in
the client’s instruction.
• The investment adviser maintains records showing that the third party is not a related
party of the investment adviser or located at the same address as the investment adviser.
• The client’s qualified custodian sends the client, in writing, an initial notice confirming the
instruction and an annual notice reconfirming the instructions.
The Firm complies with SEC Rule 206(4)-2 regarding requirements to ensure third-party
verification of such client assets on an annual basis.
ITEM 16 – INVESTMENT DISCRETION
We offer discretionary investment management services. The client will sign an investment
management agreement to grant us discretionary power over his or her account. Our investment
management agreement contains a limited power of attorney that allows us to select the
security, the amount, and the time of the purchase or sale in the client’s account. It also allows
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us to place each such trade without the client’s prior approval. Finally, it allows us to hire and fire
independent investment advisors to implement model portfolios on the account. In addition to
our investment management agreement, the client’s custodian may request the client to sign the
custodian’s limited power of attorney. This varies with each custodian. We discuss all limited
powers of attorney with the client prior to their execution. In all cases, however, such discretion
is to be exercised in a manner consistent with the stated investment objectives for the client
account, and any other investment policies, limitations, or restrictions.
ITEM 17 – VOTING CLIENT SECURITIES
We do not vote proxy votes for any client. All proxy materials are mailed or emailed directly to
the client from the custodian. Any proxy materials received by us will be forwarded to clients for
response and voting. In the event the client has a question about a proxy solicitation, the client
should feel free to contact us.
ITEM 18 – FINANCIAL INFORMATION
BALANCE SHEET
We do not require or solicit prepayment of more than $1,200 in fees per client, six months or
more in advance. Therefore, we are not required to provide a balance sheet.
FINANCIAL CONDITION
We are required in this Item to provide you with certain financial information or disclosures about
our financial condition if we have a financial commitment that impairs our ability to service you.
We do not have a financial commitment that impairs our ability to service our clients.
BANKRUPTCY
We have not been the subject of a bankruptcy proceeding.
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PRIVACY POLICY NOTICE
We are committed to protecting your privacy. This notice describes the privacy policy and
practices followed by our firm as required by federal law. It explains how we collect, use, and
safeguard your personal information.
Information We Collect
In the course of providing services to you, we collect nonpublic personal information about you,
including:
•
Information you provide to us on applications, forms, or during discussions, such as your
name, address, Social Security number, date of birth, income, net worth, and investment
objectives;
•
Information about your transactions with us, our affiliates, or others, such as account
balances, holdings, and activity;
•
Information received from third parties such as custodians, banks, or other financial
institutions;
•
Information collected through the use of digital tools, applications, or platforms, including
those that may incorporate artificial intelligence (AI) or automation features to enhance
our service delivery, data analysis, or communications.
Information We Disclose
We do not sell your personal information. We may disclose nonpublic personal information about
you only as permitted or required by law, or as authorized by you. Examples of such disclosures
include:
• Sharing information with service providers who assist in the operation of your accounts
or provide support services, including technology providers that may use AI to help us
better serve your needs;
• Disclosures to custodians, consultants, attorneys, accountants, and other professionals
who support our services to you;
• Sharing information with affiliated companies (such as our CPA firm, law firm, insurance
agency, or affiliated bank) when reasonably necessary to provide coordinated services,
support your financial goals, or as otherwise authorized by you;
• Disclosures required by law, regulation, or court order.
You may request that we limit certain types of information sharing with our affiliates, as
described below.
Use of AI-Enabled Tools
We may use tools, applications, or platforms that incorporate artificial intelligence (AI) to
improve our operations and enhance client service—for example, summarizing documents,
organizing data, automating compliance monitoring, or responding to inquiries. These tools may
process limited client information in a secure and controlled environment. We evaluate all
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technology providers, including AI vendors, to ensure they meet industry standards for data
security and privacy.
How We Protect Your Information
We maintain physical, electronic, and procedural safeguards in accordance with federal
standards to protect your nonpublic personal information. Access is limited to those employees,
affiliates, and third parties who need the information to provide services to you and who are
bound by confidentiality obligations.
Former Clients
Our privacy policies continue to apply to all former clients. We do not share information about
former clients except as permitted by law.
Opt-Out Rights
If you prefer that we not share your nonpublic personal information with our affiliated companies
for purposes other than providing services directly to you, you may opt out at any time by
contacting us at (352) 751-3200.
Changes to Our Privacy Policy
We will notify you of any material changes to this privacy policy. If changes allow for additional
disclosures of your personal information, we will give you an opportunity to opt out, as required
by law.
Questions
If you have any questions about our privacy policy or wish to update or restrict how your
information is shared, please contact us at (352) 751-3200.
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