Overview
Assets Under Management: $1.3 billion
Headquarters: NEW YORK, NY
High-Net-Worth Clients: 173
Average Client Assets: $6 million
Services Offered
Services: Financial Planning, Portfolio Management for Individuals
Clients
Number of High-Net-Worth Clients: 173
Percentage of Firm Assets Belonging to High-Net-Worth Clients: 77.12
Average High-Net-Worth Client Assets: $6 million
Total Client Accounts: 460
Discretionary Accounts: 460
Regulatory Filings
CRD Number: 130930
Last Filing Date: 2024-03-28 00:00:00
Website: https://taurusllc.com
Form ADV Documents
Primary Brochure: TAURUS ASSET MANAGEMENT, LLC PART 2A OF FORM ADV MARCH 2025 (2025-03-07)
View Document Text
Taurus Asset Management, LLC
Part 2A of Form ADV
The Brochure
590 Madison Avenue
New York, NY 10022
www.taurusassetmanagement.com
March 2025
This brochure provides information about the qualifications and business practices of Taurus Asset
Management, LLC (“Taurus” or the “Company”). If you have any questions about the contents of
this brochure, please contact us at 212-457-9922. The information in this brochure has not been
approved or verified by the United States Securities and Exchange Commission (“SEC”) or by any
state securities authority. Taurus is an investment adviser that is registered with the SEC.
Registration with the SEC does not imply a certain level of skill or training.
information about Taurus
is also available on
the SEC’s website at:
Additional
www.adviserinfo.sec.gov.
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Material Changes
Taurus’ most recent update to Part 2A of Form ADV was made on March 28, 2024. Since the
firm’s last update to Part 2A of form ADV, there have been no material changes made.
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Table of Contents
Material Changes ............................................................................................................................... 2
Table of Contents ............................................................................................................................... 2
Advisory Business ............................................................................................................................. 3
Fees and Compensation ..................................................................................................................... 3
Performance Based Fees and Side-by-Side Management .................................................................. 6
Types of Clients ................................................................................................................................. 6
Methods of Analysis, Investment Strategies and Risk of Loss .......................................................... 6
Disciplinary Information .................................................................................................................... 7
Other Financial Industry Activities and Affiliations .......................................................................... 7
Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ..................... 8
Brokerage Practices ........................................................................................................................... 8
Review of Accounts ........................................................................................................................... 9
Client Referrals and Other Compensation ....................................................................................... 10
Custody ............................................................................................................................................ 10
Investment Discretion ...................................................................................................................... 10
Voting Client Securities ................................................................................................................... 10
Financial Information ....................................................................................................................... 10
Item 4 - Advisory Business
The Company was founded in 2004 and is owned by Bradford Peck. Taurus primarily provides
customized investment management services to high-net-worth individuals and associated trusts
and estates, pension and profit sharing plans, charitable organizations, and other legal entities.
Taurus generally invests client assets in domestic, multi-national and international stocks, bonds,
mutual funds, and exchange traded funds (“ETFs”).
Taurus helps clients make financial planning decisions, allocate assets between various asset
classes, and establish appropriate investment objectives and guidelines. On an ongoing basis,
Taurus monitors clients’ investments and has discretion to place trades. The Company tailors its
services and investment advice to the needs of each client, and allows clients to impose reasonable
restrictions on Taurus’ management of their accounts.
As of December 31, 2024, Taurus had $1,401,109,331 of regulatory assets under management on
a discretionary basis for its clients.
Item 5 - Fees and Compensation
Investment Advisory Fees
Taurus charges advisory fees, and commissions or ticket charges, according to two different
schedules. Schedule 1 involves lower advisory fees plus commissions on trades. Advisory fees for
Schedule 2 are modestly higher, but there are no commissions, just a small ticket charge. The
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two advisory fee schedules are listed immediately below, and information about commissions and
ticket charges under the two schedules follow later in this section.
Taurus charges fees quarterly in advance based on the following schedules:
Schedule 1
Assets Not Allocated to Fixed Income
First $500,000
Next $2 million
Next $2.5 million
Amounts in excess of $5 million
Annual Fee
1.50%
1.25%
1.00%
0.75%
Assets Allocated to Fixed Income
First $20 million
Amounts in excess of $20 million
Annual Fee
0.50%
0.40%
Schedule 2
Assets Not Allocated to Fixed Income
With a market value of less than $10 million:
First $2,500,000
Next $2,500,000
Next $2,500,000
Next $2,499,999
1.50%
1.40%
1.30%
1.20%
OR
With a market value equal to or greater than $10 million:
First $10,000,000
Amounts in excess of $10,000,000
1.25%
0.90%
Assets Allocated to Fixed Income
First $20,000,000
Amounts in excess of $20,000,000
0.50%
0.40%
Taurus and its clients agree on target allocations between fixed income and other asset classes.
Actual allocations to various asset classes can differ from the agreed-upon targets that are used for
billing purposes. Taurus seeks to make good faith recommendations regarding clients’ asset
allocations, but the lower advisory fees charged on fixed income assets poses a conflict of interest
regarding recommended fixed income allocations.
Taurus’ quarterly fees are typically collected in advance based on clients’ capital balances at the
start of each quarter. If a client terminates the investment management agreement in the middle of
a billing period, the Company will automatically refund the client an amount that is pro-rated
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based on the number of days that the account was managed. Existing clients’ capital contributions
within a quarter will generally not be billed upon until the start of the next quarter. Similarly, clients
will not receive a refund on partial redemptions made within a quarter.
Taurus typically imposes a minimum quarterly fee of $1,875. However, the Company has waived
or negotiated lower or different fees and commissions for certain clients. Information about these
alternative fee structures is available upon request.
Most clients authorize Taurus to deduct fees automatically from their brokerage accounts, but
clients may request that the Company send quarterly invoices.
To the extent that client assets are invested in mutual funds or ETFs, those assets will be subject to
a second layer of management fees, commissions, and administrative costs that are borne directly
by the pooled investment vehicles. Clients are responsible for paying brokerage commissions,
which are described in greater detail below. Clients who custody their accounts away from NFS
may also be responsible for paying custodial fees.
Commissions
Bradford Peck (Portfolio Manager) is a registered representative of Western and will receive a
portion of the Commission Fees. In this regard, Mr. Peck (and any future employees of Taurus
who are registered representatives of Western) will have a conflict of interest in that they owe a
fiduciary duty to the Account and will also generate Commission Fees for, and receive a portion
of such fees from, Western.
Commissions will generally be charged in accordance with the following schedules:
Schedule 1
$/Share
5.00
10.00
15.00
20.00
25.00
30.00
35.00
40.00
45.00
50.00
60.00
70.00
80.00
90.00
100.00
100
0.12
0.18
0.22
0.27
0.31
0.35
0.38
0.41
0.44
0.46
0.52
0.52
0.52
0.52
0.52
300
0.12
0.16
0.19
0.25
0.29
0.32
0.36
0.39
0.43
0.46
0.52
0.52
0.52
0.52
0.52
COMMISSION SCHEDULE: EQUITIES
(IN CENTS PER SHARE)
Number of Shares
2,000
0.08
0.12
0.14
0.16
0.18
0.19
0.21
0.22
0.24
0.26
0.29
0.32
0.35
0.38
0.42
500
0.11
0.14
0.19
0.23
0.26
0.30
0.33
0.37
0.39
0.42
0.47
0.50
0.52
0.52
0.52
1,000
0.09
0.14
0.17
0.21
0.23
0.26
0.27
0.27
0.30
0.32
0.35
0.38
0.42
0.45
0.48
1,500
0.09
0.13
0.16
0.18
0.20
0.21
0.23
0.25
0.26
0.28
0.31
0.34
0.37
0.41
0.44
2,500
0.08
0.11
0.13
0.15
0.16
0.18
0.20
0.21
0.23
0.24
0.27
0.31
0.34
0.37
0.40
5,000
0.07
0.09
0.11
0.12
0.14
0.15
0.17
0.19
0.20
0.22
0.25
0.26
0.28
0.30
0.32
10,000
0.06
0.08
0.09
0.11
0.12
0.14
0.15
0.15
0.16
0.17
0.19
0.20
0.22
0.24
0.26
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The commission rates charged by Western to Taurus’ clients are materially higher than those that
are largely available to clients of other investment advisers that are similar to Taurus.
The commissions shown above are rounded to the nearest penny per share, but the actual
commissions charged by Western will not be rounded. Commissions may vary under certain
circumstances, and may be changed after giving written notice to clients. Certain clients have
negotiated lower commission rates; in rare cases, no commissions are charged on transactions. A
customary minimum commission is a $35 ticket charge.
Despite this conflict of interest, Taurus will seek to manage each client’s account in accordance
with agreed upon investment guidelines and will recommend trades that are believed in good faith
to be in each client’s best interests.
Schedule 2
While commissions will not be charged for trades in connection with securities managed on a
discretionary basis, client directed trades involving non-discretionary assets will be charged
commissions at Taurus’ prevailing rates. Trades are currently subject to a minimum $13 ticket
charge.
Markups and Markdowns on Fixed Income Transactions (Schedules 1 and 2)
Transactions in fixed income securities are subject to markups and markdowns imposed by third
parties, rather than commission charges. Neither Taurus, nor the Portfolio Managers, receives any
transaction-based compensation in connection with fixed income trades.
Item 6 - Performance Based Fees and Side-by-Side Management
Some investment advisers experience conflicts of interest in connection with the side-by-side
management of accounts with different fee structures. However, Taurus does not charge a
performance fee so these conflicts of interest are not applicable to Taurus.
Item 7 - Types of Clients
Taurus primarily provides customized investment management services to high-net-worth
individuals and associated trusts, estates, pension and profit sharing plans, and other legal entities.
Taurus’ minimum account size is generally $2 million, but this amount is negotiable.
Item 8 - Methods of Analysis, Investment Strategies and Risk of Loss
Taurus’ Portfolio Managers and Senior Research Analyst conduct fundamental research on
individual stocks and bonds. Taurus uses a security-by-security approach to constructing client
portfolios, and monitors clients’ exposures to various asset classes, geographic regions, and industry
sectors on an ongoing basis. Taurus may apply a technical overlay to its fundamental
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analysis when determining asset allocations or the timing of trades. Mutual funds and ETFs are
sometimes used to adjust clients’ portfolio-level exposures.
Sources of research information used by Taurus’ investment professionals include, among other
things, trade journals, statistical materials and analyses, company presentations and interviews,
contact with outside analysts and consultants, and evaluations of the likely financial consequences
of world events.
All investing involves a risk of loss, so Taurus seeks to invest each client account in a way that is
consistent with the client’s risk tolerance and investment objectives.
Investment advisers, including Taurus, must rely in part on digital and network technologies (“cyber
networks”) to maintain substantial computerized data about activities for client accounts and
otherwise conduct their businesses. Such cyber networks might be subject to possible cybersecurity
incidents or events that could result in the inadvertent disclosure of confidential computerized data
or client data to unintended parties, or the intentional misappropriation or destruction of data by
malicious hackers seeking to compromise sensitive information, corrupt data, or cause operational
disruption. Cyber-attacks might potentially be carried out by persons using techniques that could
range from efforts to electronically circumvent network security or overwhelm websites, to
intelligence gathering and social engineering functions aimed at obtaining information necessary to
gain access. Taurus maintains policies and procedures on information technology security. It has
certain technical and physical safeguards intended to protect the confidentiality of its internal data,
and takes other reasonable precautions to limit the potential for cybersecurity incidents, and to
protect data from inadvertent disclosure or wrongful misappropriation or destruction. Nevertheless,
despite reasonable precautions, the risk remains that cybersecurity incidents could potentially occur,
and such incidents, in some circumstances, might result in unauthorized access to sensitive
information about Taurus or their clients, and/or cause damage to client accounts or Taurus. Clients
will be subject to the risk of loss arising from exposure that it may incur, indirectly, due to the
occurrence of various events, including hurricanes, earthquakes, and other natural disasters,
terrorism and other catastrophic events such as a pandemic. These catastrophic risks of loss can be
substantial and could have a material adverse effect on Taurus’ business and Clients’ portfolios
including investments made by Taurus.
Item 9 - Disciplinary Information
Taurus and its employees have not been involved in any legal or disciplinary events in the past 10
years that would be material to a client’s evaluation of the Company or its personnel.
Item 10 - Other Financial Industry Activities and Affiliations
As noted above, Taurus’ Portfolio Managers and several other employees are registered
representatives of Western. These affiliations, and the associated conflicts of interest, are described
in detail in the Fees and Compensation portion of this brochure.
Taurus and its employees do not have any other relationships or arrangements with other financial
services companies that pose material conflicts of interest.
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Item 11 - Code of Ethics, Participation or Interest in Client
Transactions and Personal Trading
Taurus has adopted a written code of ethics that is applicable to all employees. Among other things,
the code requires Taurus and its employees to act in clients’ best interests, abide by all applicable
regulations, avoid even the appearance of insider trading, and pre-clear and report on many types
of personal securities transactions. Taurus’ restrictions on personal securities trading apply to
employees, as well as employees’ family members living in the same household. A copy of Taurus’
code of ethics is available upon request.
Taurus’ employees are generally permitted to trade alongside client accounts as long as they receive
the average price that is applicable to clients and do not increase the transaction costs borne by
clients. However, no employees are allowed to participate in partially filled orders until all clients’
orders have been filled, and employees are strictly prohibited from front-running client accounts.
Employees are generally prohibited from trading opposite client accounts and may never buy
securities from, or sell securities to, a client. The Chief Compliance Officer monitors employee
trading, relative to client trading, to ensure that employees do not engage in improper transactions.
Item 12 - Brokerage Practices
Taurus generally recommends that clients arrange for their assets to be held by NFS, our custodian,
and traded by Western, our registered broker-dealer. The Company believes that both are
appropriate for clients. Among other things, Taurus believes that they do a good job of following
the Portfolio Managers’ trading instructions, protecting client confidentiality, executing
transactions at prevailing market rates, and settling transactions correctly in a timely manner. As
noted previously, Taurus’ Portfolio Managers are registered representatives of Western and receive
a significant portion of the commissions that clients pay to Western. This arrangement poses a
material conflict of interest in connection with Taurus’ recommendation that clients select NFS to
hold and Western to trade their accounts.
Western provides Taurus with access to certain research reports and analyses. From time to time
Taurus also trades securities through other broker-dealers, rather than Western, in order to obtain
access to research provided by those counterparties. The Portfolio Managers monitor the amount
of research obtained from, and trades placed through, such counterparties. To the extent that the
Portfolio Managers determine that the trading volume has not adequately compensated other
counterparties for the amount of research received, Taurus may trade through such counterparties
with greater frequency. The research that Taurus receives primarily consists of reports and analysis
prepared by sell-side broker/dealers, access to company managements and conferences, and a
subscription to Thomson Reuters information services. Although not all clients will participate in
each trade that generates research credits, Taurus may use the research it receives for the benefit of
any or all clients. When trading through our counterparties, Taurus’ clients will pay commissions
that are the same or lower than the Western rates listed in the Commissions section of this brochure.
The commissions charged by Western are materially higher than those that are largely available to
clients of other investment advisers that are similar to Taurus. The Company benefits from the
receipt of research from counterparties because Taurus does not need to generate
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or pay for the research. This benefit poses a conflict of interest that could influence Taurus’
selection of trading counterparties or trading frequency.
Best Execution Reviews
Certain other investment advisers customarily evaluate a variety of broker-dealers when seeking
best execution for client trades. However, substantially all of Taurus’ trades are executed through
Western.
On a bi-annual basis, Taurus’ Portfolio Managers evaluate the services offered by Western to ensure
that Western continues to follow the Portfolio Managers’ trading instructions, protect client
confidentiality, execute transactions at prevailing market rates, and settle transactions correctly in a
timely manner.
Aggregated Trades
Taurus typically aggregates client trades in an effort to treat all clients fairly. Taurus’ Portfolio
Managers exercise their professional judgment when deciding whether or not it is appropriate to
aggregate trades. In some cases, the Portfolio Managers may permit the combination of open orders
that were placed at different times during the day if the Portfolio Managers determine in good faith
that such a combination is fair to all participating clients. Such decisions may be subjective in nature,
but will always be based on the Portfolio Managers’ desire to treat all clients fairly.
Clients participating in a bunched order receive the same average price and incur trading costs that
are the same as would be paid if they were trading individually. Employees may be included side-
by-side in bunched client trades that are fully executed in a single day. If an order is partially filled
at the end of a day, clients will have their orders fully filled on a randomized basis; Taurus will seek
to complete any unfilled client orders on the next trading day. Employees are excluded from
bunched trades whenever client orders are only partially filled. Taurus may cross fixed income
securities between client accounts, but only if it benefits both the buyer and seller.
Client Referrals
Taurus does not compensate Western or any other custodian or broker/dealer for referring client
accounts.
Item 13 - Review of Accounts
Taurus’ Portfolio Managers are responsible for reviewing clients’ accounts on an ongoing basis.
Each account is reviewed in detail at least annually, with interim reviews conducted more
frequently. Interim reviews may be triggered by changes in clients’ investment mandates or
economic developments. The Portfolio Managers also periodically review reports showing clients’
holdings, asset class exposures, and returns. Reviews of these reports can prompt more detailed
analyses of client accounts.
NFS, or any other custodian selected by a client, provides clients with reports showing trading
activity and holdings on at least a quarterly basis. Custodians also provide clients with
confirmations for all trades placed in client accounts.
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Item 14 - Client Referrals and Other Compensation
Taurus has a solicitation agreement with Miroslav Kubis. Taurus will pay Mr. Kubis 34% of all
fees that are generated by clients that have been referred by Mr. Kubis net of expenses. Mr. Kubis
resides in Trencin in the Slovak Republic.
Western provides compensation to Taurus’ Portfolio Managers in their capacities as registered
representatives of Western. This arrangement poses conflicts of interest, which are described in the
Fees and Compensation and Brokerage Practices sections of this brochure.
Item 15 - Custody
Taurus is deemed to have custody of client assets because of its ability to debit advisory fees directly
from client accounts and through the course of ordinary business for those clients who have engaged
Taurus for business management services. NFS and any other qualified custodians that hold client
assets send clients account statements showing all holdings and account activity on at least a
quarterly basis. Clients should carefully review the account statements they receive from their
qualified custodian. Clients should compare any account information provided by Taurus with the
information provided directly by their account’s custodian.
In addition, Taurus obtains an annual surprise asset verification on all business management clients
who are also investment advisory clients. This is performed by an independent accountant that is
overseen by the Public Company Accounting Oversight Board.
Item 16 - Investment Discretion
Taurus maintains investment discretion over the majority of its clients’ accounts. Clients grant
Taurus trading discretion through the execution of a limited power of attorney included in Taurus’
advisory contract.
Clients can place reasonable restrictions on Taurus’ investment discretion. For example, a client
might ask Taurus not to buy securities issued by companies in certain industries, or not to sell certain
securities where the client has a particularly low tax basis.
Item 17 - Voting Client Securities
It is Taurus’ policy not to accept the authority to vote proxies or opine on clients’ participation in
class actions.
Item 18 - Financial Information
Taurus has never filed for bankruptcy and is not aware of any financial condition that is expected
to affect its ability to manage client accounts.
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