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Taylor Financial Group, Inc.
3102 Brambleton Avenue
Roanoke, VA 24018
540-774-7971
www.taylorfg.com
February 23, 2026
FORM ADV PART 2
BROCHURE
This brochure provides information about the qualifications and business practices of Taylor Financial
Group, Inc. If you have any questions about the contents of this brochure, please contact us at 540-
774-7971. The information in this brochure has not been approved or verified by the United States
Securities and Exchange Commission or by any state securities authority.
Additional information about Taylor Financial Group, Inc. is also available on the SEC's website at
www.adviserinfo.sec.gov. The searchable IARD/CRD number for Taylor Financial Group, Inc. is
116744.
Taylor Financial Group, Inc. is a Registered Investment Adviser. Registration with the United States
Securities and Exchange Commission or any state securities authority does not imply a certain level of
skill or training.
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Item 2 Summary of Material Changes
Form ADV Part 2 requires registered investment advisers to amend their brochure when information
becomes materially inaccurate. If there are any material changes to an adviser's disclosure brochure,
the adviser is required to notify you and provide you with a description of the material changes.
Since the filing of our last annual updating amendment, dated March 5, 2025, we have the following
material changes to report:
• The initial fees that were provided for our Portfolio Management Services have changed since
these services were first introduced. Please refer to the Services, Fees and Compensation of
the Wrap Fee Program Brochure for our current fees.
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Item 3 Table Of Contents
Item 1 Cover Page
Item 2 Summary of Material Changes
Item 3 Table Of Contents
Item 4 Advisory Business
Item 5 Fees and Compensation
Item 6 Performance-Based Fees and Side-By-Side Management
Item 7 Types of Clients
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
Item 9 Disciplinary Information
Item 10 Other Financial Industry Activities and Affiliations
Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
Item 12 Brokerage Practices
Item 13 Review of Accounts
Item 14 Client Referrals and Other Compensation
Item 15 Custody
Item 16 Investment Discretion
Item 17 Voting Client Securities
Item 18 Financial Information
Item 19 Requirements for State Registered Advisers
Item 20 Additional Information
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Item 4 Advisory Business
We are a registered investment adviser based in Roanoke, Virginia. We are organized as a corporation
under the laws of the State of Virginia and we have been providing investment advisory services since
1986. Samuel Taylor and Marvin Taylor are our principal owners. Currently, we offer the following
investment advisory services, which are personalized to each individual client:
• Portfolio Management Services
• Financial Planning Services
The following paragraphs describe our services and fees. Please refer to the description of each
investment advisory service listed below for information on how we tailor our advisory services to your
individual needs. Also, you may see the term Associated Person throughout this Brochure. As used in
this Brochure, our Associated Persons are our firm's officers, employees, and all individuals providing
investment advice on behalf of our firm.
This Part 2A disclosure document is tailored to advisory services that are not part of our firm's Wrap
Fee Portfolio Management Program. If you are a prospective client of our Wrap Fee Portfolio
Management Program, we will deliver our Form ADV Part 2A Appendix 1 disclosure document to you.
Portfolio Management Services
Taylor Financial Wrap Fee Program
We offer discretionary portfolio management services to our clients and prospective clients through the
Taylor Financial Wrap Fee Program. If you participate in our Wrap Fee Program, you will pay our firm a
single fee which includes our management fees and transaction fees (which are absorbed by our
firm). The overall cost you will incur if you participate in our Wrap Fee Program may be higher or lower
than you might incur by separately purchasing the types of securities available in the Program. If you
participate in our Wrap Fee Program, we will provide you with a separate Wrap Fee Program Brochure
explaining the Program and the fees for our services.
For certain clients, we also utilize the platform of a directly held mutual fund company, Capital Bank &
Trust/American Funds Service Company ("AFS") to manage some Simple IRA plans. Through AFS,
we have access to a family of mutual funds with varying degrees of risk and investment objective in
order to create a customized and diverse portfolio for you.
From time to time, Taylor Financial Group will utilize variable annuity products sold through Ameritas
Life Insurance Corp. ("Ameritas"). The following provides important information about the cost structure
of variable annuity products.
Variable annuity products have additional costs to the client. These costs include surrender fees if the
purchase of the product results from the transfer from another variable product; costs associated with
living or death benefits; administrative fees; sub-account management fees; mortality and expense
fees; and bonus expenses if the product has a bonus element. Certain variable annuities have
surrender fees if the annuity is transferred or liquidated within the stated surrender period. Surrender
periods can range from 0 to 10 years depending on the individual product purchased. Additionally,
certain variable products often have limitations on the number of transactions that can be conducted
among the subaccounts. Exceeding the limitation could result in additional expenses. It is vital clients
read the variable annuity prospectus for details on all of the costs associated with the product.
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Variable annuities managed by Taylor Financial Group where an advisory fee is charged are fee-based
variable products and no commissions or trail compensation is earned by Taylor Financial Group or
our Advisory Representative. Additionally, the internal expenses of the annuity product are less than if
the client purchased the annuity product on a commission basis.
Financial Planning Services
We offer financial planning services through an annual financial planning program. Financial planning
will typically involve providing a variety of advisory services to clients regarding the management of
their financial resources based upon an analysis of their individual needs.
Our financial planning program includes financial planning, investment consulting, and tax planning
services that are custom tailored to each individual client's financial situation. Additionally, clients
choosing this service will have access to Marvin Taylor and/or Sam Taylor to address investment
and/or financial related questions or concerns.
If you retain our firm for financial planning services, we will meet with you to gather information about
your financial circumstances and objectives. Once we review and analyze the information you provide
to our firm, we will deliver a written plan to you, designed to help you achieve your stated financial
goals and objectives. The initial financial planning engagement is for a twelve months term.
After the first year, we also provide on-going financial planning and consulting related services, based
on an annual term. As part of this on-going relationship, we will continue to be available to you for
investment consulting, subsequent evaluation of investment and financial matters, and for providing
reports or other written documentation to you such as updates to the written financial plan, on an as
needed basis.
Financial plans are based on your financial situation at the time we present the plan to you, and on the
financial information you provide to our firm. You must promptly notify our firm if your financial
situation, goals, objectives, or needs change.
You are under no obligation to act on our financial planning recommendations. Should you choose to
act on any of our recommendations, you are not obligated to implement the financial plan through our
portfolio management services. Moreover, you may act on our recommendations by placing securities
transactions with any brokerage firm.
We charge a fixed fee for financial planning services, which is based on an hourly rate of $250. The
fee is negotiable depending upon the complexity and scope of the plan, your financial situation, and
your objectives.
An estimate of the total time/cost will be determined at the start of the advisory relationship. In limited
circumstances, the cost/time could potentially exceed the initial estimate. In such cases, we will notify
you and request that you approve the additional fee. Fees are due when you receive an invoice from
our firm at the end of every quarter.
You may terminate the financial planning agreement by providing written notice to our firm. You will
incur a pro rata charge for services rendered prior to the termination of the agreement.
Types of Investments
We primarily offer advice on mutual funds, exchange traded funds, equity securities, corporate debt
securities, municipal securities, and US Government securities.
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Additionally, we may advise you on other types of investments that we deem appropriate based on
your stated goals and objectives. We may also provide advice on other types of investments held in
your portfolio at the inception of our advisory relationship.
You may request that we refrain from investing in particular securities or certain types of securities.
You must provide these restrictions to our firm in writing.
IRA Rollover Recommendations
Effective December 20, 2021 (or such later date as the US Department of Labor ("DOL") Field
Assistance Bulletin 2018-02 ceases to be in effect), for purposes of complying with the DOL's
Prohibited Transaction Exemption 2020-02 ("PTE 2020-02") where applicable, we are providing the
following acknowledgment to you. When we provide investment advice to you regarding your
retirement plan account or individual retirement account, we are fiduciaries within the meaning of Title I
of the Employee Retirement Income Security Act and/or the Internal Revenue Code, as applicable,
which are laws governing retirement accounts. The way we make money creates some conflicts with
your interests, so we operate under a special rule that requires us to act in your best interest and not
put our interest ahead of yours. Under this special rule's provisions, we must:
• Meet a professional standard of care when making investment recommendations (give prudent
advice);
• Never put our financial interests ahead of yours when making recommendations (give loyal
advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in your best
interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
We benefit financially from the rollover of your assets from a retirement account to an account that we
manage or provide investment advice, because the assets increase our assets under management
and, in turn, our advisory fees. As a fiduciary, we only recommend a rollover when we believe it is in
your best interest.
Assets Under Management
As of December 31, 2025, we manage $409,990,223 in client assets on a discretionary basis. We do
not manage assets on a non-discretionary basis.
Item 5 Fees and Compensation
Please refer to the "Advisory Business" section in this Brochure for information on our fees and
compensation.
Additional Fees and Expenses
As part of our investment advisory services to you, we may invest, or recommend that you invest in
mutual funds and exchange traded funds. The fees that you pay to our firm for investment advisory
services are separate and distinct from the fees and expenses charged by mutual funds or exchange
traded funds (described in each fund's prospectus) to their shareholders. These fees will generally
include a management fee and other fund expenses. Where suitable, we generally recommend no-
load mutual funds to clients. To fully understand the total cost you will incur, you should review all the
fees charged by mutual funds, exchange traded funds, our firm, and others. For information on our
brokerage practices, please refer to the "Brokerage Practices" section of this Brochure.
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IRA Rollover Considerations
As part of our investment advisory services to you, we may recommend that you withdraw the assets
from your employer's retirement plan and roll the assets over to an individual retirement account
("IRA") that we will manage on your behalf. If you elect to roll the assets to an IRA that is subject to our
management, we will charge you an asset based fee as set forth in the agreement you executed with
our firm. This practice presents a conflict of interest because persons providing investment advice on
our behalf have an incentive to recommend a rollover to you for the purpose of generating fee based
compensation rather than solely based on your needs. You are under no obligation, contractually or
otherwise, to complete the rollover. Moreover, if you do complete the rollover, you are under no
obligation to have the assets in an IRA managed by our firm.
Many employers permit former employees to keep their retirement assets in their company plan. Also,
current employees can sometimes move assets out of their company plan before they retire or change
jobs. In determining whether to complete the rollover to an IRA, and to the extent the following options
are available, you should consider the costs and benefits of:
An employee will typically have four options:
1. Leaving the funds in your employer's (former employer's) plan.
2. Moving the funds to a new employer's retirement plan.
3. Cashing out and taking a taxable distribution from the plan.
4. Rolling the funds into an IRA rollover account.
Each of these options has advantages and disadvantages and before making a change we encourage
you to speak with your CPA and/or tax attorney.
If you are considering rolling over your retirement funds to an IRA for us to manage here are a few
points to consider before you do so:
1. Determine whether the investment options in your employer's retirement plan address your
needs or whether you might want to consider other types of investments.
1. Employer retirement plans generally have a more limited investment menu than IRAs.
2. Employer retirement plans may have unique investment options not available to the
public such as employer securities, or previously closed funds.
2. Your current plan may have lower fees than our fees.
1. If you are interested in investing only in mutual funds, you should understand the cost
structure of the share classes available in your employer's retirement plan and how the
costs of those share classes compare with those available in an IRA.
2. You should understand the various products and services you might take advantage of
at an IRA provider and the potential costs of those products and services.
3. Our strategy may have higher risk than the option(s) provided to you in your plan.
4. Your current plan may also offer financial advice.
5. If you keep your assets titled in a 401k or retirement account, you could potentially delay your
required minimum distribution beyond age 73.
6. Your 401k may offer more liability protection than a rollover IRA; each state may vary.
1. Generally, federal law protects assets in qualified plans from creditors. Since 2005, IRA
assets have been generally protected from creditors in bankruptcies. However, there
can be some exceptions to the general rules so you should consult with an attorney if
you are concerned about protecting your retirement plan assets from creditors.
7. You may be able to take out a loan on your 401k, but not from an IRA.
8. IRA assets can be accessed any time; however, distributions are subject to ordinary income tax
and may also be subject to a 10% early distribution penalty unless they qualify for an exception
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such as disability, higher education expenses or the purchase of a home.
9. If you own company stock in your plan, you may be able to liquidate those shares at a lower
capital gains tax rate.
10.Your plan may allow you to hire us as the manager and keep the assets titled in the plan
name.
It is important that you understand the differences between these types of accounts and to decide
whether a rollover is best for you. Prior to proceeding, if you have questions contact your investment
adviser representative, or call our main number as listed on the cover page of this brochure.
Item 6 Performance-Based Fees and Side-By-Side Management
We do not accept performance-based fees or participate in side-by-side management.
Item 7 Types of Clients
We offer investment advisory services to individuals, trusts, estates, charitable organizations,
corporations, and other business entities.
In general, we require a minimum of $250,000 to open and maintain a Wrap Fee Program account. At
our discretion, we may waive this minimum account size. For example, we may waive the minimum if
you appear to have significant potential for increasing your assets under our management. We may
also combine account values for you and your minor children, joint accounts with your spouse, and
other types of related accounts to meet the stated minimum.
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
We may use one or more of the following methods of analysis or investment strategies when providing
investment advice to you:
• Fundamental Analysis - involves analyzing individual companies and their industry groups, such
as a company's financial statements, details regarding the company's product line, the
experience and expertise of the company's management, and the outlook for the company's
industry. The resulting data is used to measure the true value of the company's stock compared
to the current market value. The risk of fundamental analysis is that information obtained may
be incorrect and the analysis may not provide an accurate estimate of earnings, which may be
the basis for a stock's value. If securities prices adjust rapidly to new information, utilizing
fundamental analysis may not result in favorable performance.
• Technical Analysis - Technical analysis involves studying past price patterns and trends in the
financial markets to predict the direction of both the overall market and specific stocks. The risk
of market timing based on technical analysis is that charts may not accurately predict future
price movements. Current prices of securities may reflect all information known about the
security and day to day changes in market prices of securities may follow random patterns and
may not be predictable with any reliable degree of accuracy.
• Cyclical Analysis - Cyclical analysis is a type of technical analysis that involves evaluating
recurring price patterns and trends. The risk of cyclical analysis is that economic/business
cycles may not be predictable and may have many fluctuations between long term expansions
and contractions. The lengths of economic cycles may be difficult to predict with accuracy and
therefore the risk of cyclical analysis is the difficulty in predicting economic trends and
consequently the changing value of securities that would be affected by these changing trends.
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• Long Term Purchases - securities purchased with the expectation that the value of those
securities will grow over a relatively long period of time, generally greater than one year. Using
a long-term purchase strategy generally assumes the financial markets will go up in the long-
term which may not be the case. There is also the risk that the segment of the market that you
are invested in or perhaps just your particular investment will go down over time even if the
overall financial markets advance. Purchasing investments long-term may create an opportunity
cost - "locking-up" assets that may be better utilized in the short-term in other investments.
• Short Term Purchases - securities purchased with the expectation that they will be sold within a
relatively short period of time, generally less than one year, to take advantage of the securities'
short-term price fluctuations. Using a short-term purchase strategy generally assumes that we
can predict how financial markets will perform in the short-term which may be very difficult.
There are many factors that can affect financial market performance in the short-term (such as
short-term interest rate changes, cyclical earnings announcements, etc.) but may have a
smaller impact over longer periods of times.
• Margin Transactions - a securities transaction in which an investor borrows money to purchase
a security, in which case the security serves as collateral on the loan.
Margin accounts present special risks because you can lose more money than you deposit in
your account. Additionally, the custodian can force the sale of securities in your account and
can sell securities without contacting you.
As part of our investment strategy we may utilize the Dimensional Fund Advisors ("DFA") group of
mutual funds, through which we offer our clients access to special low cost institutional-level products.
Through this relationship, we will also utilize current research and analysis provided by DFA in
evaluating various mutual funds and asset classes.
Our investment strategies and advice may vary depending upon each client's specific financial
situation. As such, we determine investments and allocations based upon your predefined objectives,
risk tolerance, time horizon, financial horizon, financial information, liquidity needs, and other various
suitability factors. Your restrictions and guidelines may affect the composition of your portfolio.
Our strategies and investments may have unique and significant tax implications. However, unless we
specifically agree otherwise, and in writing, tax efficiency is not our primary consideration in the
management of your assets. Regardless of your account size or any other factors, we strongly
recommend that you continuously consult with a tax professional prior to and throughout the investing
of your assets.
Moreover, as a result of revised IRS regulations, custodians and broker-dealers will begin reporting the
cost basis of equities acquired in client accounts on or after January 1, 2011. Unless advised
otherwise, the custodian will default to using the FIFO (First In First Out) accounting method for
calculating the cost basis of your investments. You are responsible for contacting your tax advisor to
determine if this accounting method is the right choice for you. If your tax advisor believes another
accounting method is more advantageous, please provide written notice to our firm immediately and
we will alert your account custodian of your individually selected accounting method. Please note that
decisions about cost basis accounting methods will need to be made before trades settle, as the cost
basis method cannot be changed after settlement.
Risk of Loss
Investing in securities involves risk of loss that you should be prepared to bear. We do not represent or
guarantee that our services or methods of analysis can or will predict future results, successfully
identify market tops or bottoms, or insulate clients from losses due to market corrections or declines.
We cannot offer any guarantees or promises that your financial goals and objectives will be met. Past
performance is in no way an indication of future performance.
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Other Risk Considerations
When evaluating risk, financial loss may be viewed differently by each client and may depend on many
different risks, each of which may affect the probability and magnitude of any potential losses. The
following risks may not be all-inclusive, but should be considered carefully by a prospective client
before retaining our services.
Liquidity Risk: The risk of being unable to sell your investment at a fair price at a given time due to
high volatility or lack of active liquid markets. You may receive a lower price or it may not be possible
to sell the investment at all.
Credit Risk: Credit risk typically applies to debt investments such as corporate, municipal, and
sovereign fixed income or bonds. A bond issuing entity can experience a credit event that could impair
or erase the value of an issuer's securities held by a client.
Inflation and Interest Rate Risk: Security prices and portfolio returns will likely vary in response to
changes in inflation and interest rates. Inflation causes the value of future dollars to be worth less and
may reduce the purchasing power of a client's future interest payments and principal. Inflation also
generally leads to higher interest rates which may cause the value of many types of fixed income
investments to decline.
Horizon and Longevity Risk: The risk that your investment horizon is shortened because of an
unforeseen event, for example, the loss of your job. This may force you to sell investments that you
were expecting to hold for the long term. If you must sell at a time that the markets are down, you may
lose money. Longevity Risk is the risk of outliving your savings. This risk is particularly relevant for
people who are retired, or are nearing retirement.
Recommendation of Particular Types of Securities
As disclosed under the "Advisory Business" section in this Brochure, we primarily recommend mutual
funds, exchange traded funds and individual stocks and bonds. You should be advised that these
types of investments are subject to risk of loss because of unforeseen and/or general market
fluctuations. We may also recommend other types of investments as appropriate for you since each
client has different needs and different tolerance for risk. Each type of security has its own unique set
of risks associated with it and it would not be possible to list here all of the specific risks of every type
of investment. Even within the same type of investment, risks can vary widely. However, in very
general terms, the higher the anticipated return of an investment, the higher the risk of loss associated
with it.
There are numerous ways of measuring the risk of equity securities (also known simply as "equities" or
"stock"). In very broad terms, the value of a stock depends on the financial health of the company
issuing it. However, stock prices can be affected by many other factors including, but not limited to: the
class of stock (for example, preferred or common); the health of the market sector of the issuing
company; and, the overall health of the economy. In general, larger, more well established companies
("large cap") tend to be safer than smaller start-up companies ("small cap") but the mere size of an
issuer is not, by itself, an indicator of the safety of the investment.
Mutual funds and exchange traded funds are professionally managed collective investment systems
that pool money from many investors and invest in stocks, bonds, short-term money market
instruments, other mutual funds, other securities or any combination thereof. The fund will have a
manager that trades the fund's investments in accordance with the fund's investment objective. While
mutual funds and ETFs generally provide diversification, risks can be significantly increased if the fund
is concentrated in a particular sector of the market, primarily invests in small cap or speculative
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companies, uses leverage (i.e., borrows money) to a significant degree, or concentrates in a particular
type of security (i.e., equities) rather than balancing the fund with different types of securities.
Exchange traded funds differ from mutual funds since they can be bought and sold throughout the day
like stock and their price can fluctuate throughout the day. The returns on mutual funds and ETFs can
be reduced by the costs to manage the funds. Also, while some mutual funds are "no load" and charge
no fee to buy into, or sell out of, the fund, other types of mutual funds do charge such fees which can
also reduce returns. Mutual funds can also be "closed end" or "open end". So-called "open end" mutual
funds continue to allow in new investors indefinitely which can dilute other investors' interests.
Municipal securities, while generally thought of as safe, can have significant risks associated with them
including, but not limited to: the credit worthiness of the governmental entity that issues the bond; the
stability of the revenue stream that is used to pay the interest to the bondholders; when the bond is
due to mature; and, whether or not the bond can be "called" prior to maturity. When a bond is called, it
may not be possible to replace it with a bond of equal character paying the same amount of interest or
yield to maturity. US Government securities are backed by the full faith and credit of the United States
government but it's also possible for the rate of inflation to exceed the returns.
Corporate debt securities (or "bonds") are typically safer investments than equity securities, but their
risk can also vary widely based on: the financial health of the issuer; the risk that the issuer might
default; when the bond is set to mature; and, whether or not the bond can be "called" prior to maturity.
When a bond is called, it may not be possible to replace it with a bond of equal character paying the
same rate of return.
Item 9 Disciplinary Information
Neither our firm nor our principal owners have any reportable disciplinary information.
Item 10 Other Financial Industry Activities and Affiliations
We have not provided information on other financial industry activities and affiliations because we do
not have any relationship or arrangement that is material to our advisory business or to our clients with
any of the types of entities listed below.
1. broker-dealer, municipal securities dealer, or government securities dealer or broker;
2. investment company or other pooled investment vehicle (including a mutual fund, closed-end
investment company, unit investment trust, private investment company or "hedge fund," and
offshore fund);
3. other investment adviser or financial planner;
4. futures commission merchant, commodity pool operator, or commodity trading adviser;
5. banking or thrift institution;
6. accountant or accounting firm;
7. lawyer or law firm;
8. insurance company or agency;
9. pension consultant;
10.real estate broker or dealer; and/or
11.sponsor or syndicator of limited partnerships.
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Item 11 Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
We strive to comply with applicable laws and regulations governing our practices. Therefore, our Code
of Ethics includes guidelines for professional standards of conduct for our Associated Persons. Our
goal is to protect your interests at all times and to demonstrate our commitment to our fiduciary duties
of honesty, good faith, and fair dealing with you. All of our Associated Persons are expected to adhere
strictly to these guidelines. Our Code of Ethics also requires that certain persons associated with our
firm submit reports of their personal account holdings and transactions to a qualified representative of
our firm who will review these reports on a periodic basis. Persons associated with our firm are also
required to report any violations of our Code of Ethics. Additionally, we maintain and enforce written
policies reasonably designed to prevent the misuse or dissemination of material, non-public
information about you or your account holdings by persons associated with our firm.
Our Code of Ethics is available to you upon request. You may obtain a copy of our Code of Ethics by
contacting Jay Arce at 540-774-7971 or jay@taylorfg.com.
Participation or Interest in Client Transactions
Neither our firm nor any persons associated with our firm has any material financial interest in client
transactions beyond the provision of investment advisory services as disclosed in this brochure.
Personal Trading Practices
Our firm or persons associated with our firm may buy or sell securities for you at the same time we or
persons associated with our firm buy or sell such securities for our own account. We may also combine
our orders to purchase securities with your orders to purchase securities ("aggregated trading").
Please refer to the "Brokerage Practices" section in this Brochure for information on our block trading
practices.
A conflict of interest exists in such cases because we have the ability to trade ahead of you and
potentially receive more favorable prices than you will receive. To mitigate this conflict of interest, it is
our policy that we shall not have priority over your account in the purchase or sale of securities.
Item 12 Brokerage Practices
We recommend the brokerage and custodial services of Charles Schwab & Co., and Pershing Advisor
Solutions, LLC (whether one or more "Custodian"). Your assets must be maintained in an account at a
"qualified custodian," generally a broker-dealer or bank. In recognition of the value of the services the
Custodian provides, you may pay higher commissions and/or trading costs than those that may be
available elsewhere. Our selection of custodian is based on many factors, including the level of
services provided, the custodian's financial stability, and the cost of services provided by the custodian
to our clients, which includes the yield on cash sweep choices, commissions, custody fees and other
fees or expenses.
We seek to recommend a custodian/broker that will hold your assets and execute transactions on
terms that are, overall, the most favorable compared to other available providers and their services.
We consider various factors, including:
• Capability to buy and sell securities for your account itself or to facilitate such services.
• The likelihood that your trades will be executed.
• Availability of investment research and tools.
• Overall quality of services.
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• Competitiveness of price.
• Reputation, financial strength, and stability.
• Existing relationship with our firm and our other clients.
Charles Schawab & Co.
The custodian and brokers we use
For accounts managed in our Wrap Fee Program, we also recommend the brokerage and custodial
services of Charles Schwab & Co., member FINRA/SIPC. Schwab is an unaffiliated SEC-registered
broker-dealer and FINRA member. Schwab offers to independent investment advisers services which
include custody of securities, trade execution, clearance and settlement of transactions. We receive
some benefits from Schwab through its participation in the program. Our firm and/or Associated
Persons may receive benefits such as assistance with conferences and educational meetings from
product sponsors.
We do not maintain custody of your assets that we manage, although we may be deemed to have
custody of your assets if you give us authority to withdraw assets from your account (see Item 15—
Custody, below). Your assets must be maintained in an account at a "qualified custodian," generally a
broker-dealer or bank. We recommend that our clients use Charles Schwab & Co., Inc. (Schwab), a
registered broker-dealer, member SIPC, as the qualified custodian.
We are independently owned and operated and are not affiliated with Schwab. Schwab will hold your
assets in a brokerage account and buy and sell securities when we instruct them to. While we
recommend that you use Schwab as custodian/broker, you will decide whether to do so and will open
your account with Schwab by entering into an account agreement directly with them. Conflicts of
interest associated with this arrangement are described below as well as in Item 14 (Client referrals
and other compensation). You should consider these conflicts of interest when selecting your
custodian.
We do not open the account for you, although we may assist you in doing so. If you do not wish to
place your assets with Schwab, then we cannot manage your account. Not all advisors require their
clients to use a particular broker-dealer or other custodian selected by the advisor. Even though your
account is maintained at Schwab, and we anticipate that most trades will be executed through
Schwab, we can still use other brokers to execute trades for your account as described below (see
"Your brokerage and custody costs").
How we select brokers/custodians
We seek to recommend Schwab, a custodian/broker that will hold your assets and execute
transactions. When considering whether the terms that Schwab provides are, overall, most
advantageous to you when compared with other available providers and their services, we take into
account a wide range of factors, including:
• Combination of transaction execution services and asset custody services (generally without a
separate fee for custody)
• Capability to execute, clear, and settle trades (buy and sell securities for your account)
• Capability to facilitate transfers and payments to and from accounts (wire transfers, check
requests, bill payment, etc.)
• Breadth of available investment products (stocks, bonds, mutual funds, exchange-traded funds
[ETFs], etc.)
• Availability of investment research and tools that assist us in making investment decisions
• Quality of services
• Competitiveness of the price of those services (commission rates, margin interest rates, other
fees, etc.) and willingness to negotiate the prices
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• Reputation, financial strength, security and stability
• Prior service to us and our clients
• Services delivered or paid for by Schwab
• Availability of other products and services that benefit us, as discussed below (see "Products
and services available to us from Schwab")
Your brokerage and custody costs
For our clients' accounts that Schwab maintains, Schwab generally does not charge you separately for
custody services but is compensated by charging you commissions or other fees on trades that it
executes or that settle into your Schwab account. Certain trades (for example, many mutual funds and
ETFs) may not incur Schwab commissions or transaction fees. Schwab is also compensated by
earning interest on the uninvested cash in your account in Schwab's Cash Features Program. For
some accounts, Schwab charges you a percentage of the dollar amount of assets in the account in lieu
of commissions. In addition to asset-based fees, Schwab charges you a flat dollar amount as a "prime
broker" or "trade away" fee for each trade that we have executed by a different broker-dealer but
where the securities bought or the funds from the securities sold are deposited (settled) into your
Schwab account. These fees are in addition to the commissions or other compensation you pay the
executing broker-dealer. Because of this, in order to minimize your trading costs, we have Schwab
execute most trades for your account.
We are not required to select the broker or dealer that charges the lowest transaction cost, even if that
broker provides execution quality comparable to other brokers or dealers
Although we are not required to execute all trades through Schwab, we have determined that having
Schwab execute most trades is consistent with our duty to seek "best execution" of your trades. Best
execution means the most favorable terms for a transaction based on all relevant factors, including
those listed above (see "How we select brokers/custodians"). By using another broker or dealer you
may pay lower transaction costs.
Products and services available to us from Schwab
Schwab Advisor Services™ is Schwab's business serving independent investment advisory firms like
us. They provide us and our clients with access to their institutional brokerage services (trading,
custody, reporting, and related services), many of which are not typically available to Schwab retail
customers. However, certain retail investors may be able to get institutional brokerage services from
Schwab without going through us.
Schwab also makes available various support services. Some of those services help us manage or
administer our clients' accounts, while others help us manage and grow our business. Schwab's
support services are generally available on an unsolicited basis (we don't have to request them) and at
no charge to us. Following is a more detailed description of Schwab's support services:
Services that benefit you. Schwab's institutional brokerage services include access to a broad range
of investment products, execution of securities transactions, and custody of client assets.
The investment products available through Schwab include some to which we might not otherwise
have access or that would require a significantly higher minimum initial investment by our
clients. Schwab's services described in this paragraph generally benefit you and your account.
Services that do not directly benefit you. Schwab also makes available to us other products and
services that benefit us but do not directly benefit you or your account. These products and services
assist us in managing and administering our clients' accounts and operating our firm. They include
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investment research, both Schwab's own and that of third parties. We use this research to service all
or a substantial number of our clients' accounts, including accounts not maintained at Schwab. In
addition to investment research, Schwab also makes available software and other technology that:
• Provide access to client account data (such as duplicate trade confirmations and account
statements)
• Facilitate trade execution and allocate aggregated trade orders for multiple client accounts
• Provide pricing and other market data
• Facilitate payment of our fees from our clients' accounts
• Assist with back-office functions, recordkeeping, and client reporting
Services that generally benefit only us. Schwab also offers other services intended to help us manage
and further develop our business enterprise. These services include:
• Educational conferences and events
• Consulting on technology and business needs
• Consulting on legal and related compliance needs
• Publications and conferences on practice management and business succession
• Access to employee benefits providers, human capital consultants, and insurance providers
• Marketing consulting and support
Schwab provides some of these services itself. In other cases, it will arrange for third-party vendors to
provide the services to us. Schwab also discounts or waives its fees for some of these services or pays
all or a part of a third party's fees. Schwab also provides us with other benefits, such as occasional
business entertainment of our personnel. If you did not maintain your account with Schwab, we would
be required to pay for these services from our own resources.
Our Interest in Schwab's Services
The availability of these services from Schwab benefits us because we do not have to produce or
purchase them. We don't have to pay for Schwab's services. These services are not contingent upon
us committing any specific amount of business to Schwab in trading commissions or assets in
custody. The fact that we receive these benefits from Schwab is an incentive for us to recommend the
use of Schwab rather than making such a decision based exclusively on your interest in receiving the
best value in custody services and the most favorable execution of your transactions. This is a conflict
of interest. We believe, however, that taken in the aggregate, our recommendation of Schwab as
custodian and broker is in the best interests of our clients. Our selection is primarily supported by the
scope, quality, and price of Schwab's services (see "How we select brokers/ custodians") and not
Schwab's services that benefit only us.
Brokerage For Client Referrals
We do not receive client referrals from broker-dealers in exchange for cash or other compensation,
such as brokerage services or research.
Research and Other Soft Dollar Benefits
We do not have any soft dollar arrangements.
Directed Brokerage
We routinely require that you direct our firm to execute transactions through Pershing Advisor
Solutions, LLC, and Charles Schwab & Co. As such, we may be unable to achieve the most favorable
execution of your transactions and you may pay higher brokerage commissions than you might
otherwise pay through another broker-dealer that offers the same types of services. Not all advisers
require their clients to direct brokerage.
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Aggregated Trades
We combine multiple orders for shares of the same securities purchased for advisory accounts we
manage in our Wrap Fee Program (this practice is commonly referred to as "aggregated trading"). We
will then distribute a portion of the shares to participating accounts in a fair and equitable manner. The
distribution of the shares purchased is typically proportionate to the size of the account, but it is not
based on account performance or the amount or structure of management fees. Subject to our
discretion regarding factual and market conditions, when we combine orders, each participating
account pays an average price per share for all transactions and pays a proportionate share of all
transaction costs. Accounts owned by our firm or persons associated with our firm may participate
in aggregated trading with your accounts; however, they will not be given preferential treatment.
Mutual Fund Share Classes
Mutual funds are sold with different share classes, which carry different cost structures. Each available
share class is described in the mutual fund's prospectus. When we purchase, or recommend the
purchase of, mutual funds for a client, we select the share class that is deemed to be in the client's
best interest, taking into consideration the availability of advisory, institutional or retirement plan share
classes, initial and ongoing share class costs, transaction costs (if any), tax implications, cost basis
and other factors. We also review the mutual funds held in accounts that come under our management
to determine whether a more beneficial share class is available, considering cost, tax implications, and
the impact of contingent or deferred sales charges.
Item 13 Review of Accounts
Portfolio Management
Marvin Taylor,Chairman, Samuel Taylor, President and Jay Arce, Vice President will monitor your
Wrap Fee Program accounts on an ongoing basis and will conduct account reviews at least annually to
ensure that the portfolio mix is consistent with your current/stated investment needs and objectives.
Additional reviews may be conducted based on various circumstances, including, but not limited to:
• contributions and withdrawals,
• year-end tax planning,
• market moving events,
• security specific events, and/or,
• changes in your risk/return objectives.
We will provide you with a quarterly written report containing a summary of your portfolio holdings and
account performance. In addition, you will receive trade confirmations and monthly or quarterly
statements from your account custodian(s).
Financial Planning
Marvin Taylor, Samuel Taylor or Jay Arce will provide an initial financial plan to you. Reviews and
updates to the plan are provided at your request during the first year at no additional cost. After the first
year, you may hire us to review and update your plan at intervals selected by you, which may be as
frequently as monthly, but no less than annually. The review will include items contained in the original
plan, factors added by implementation of your plan and/or changes in your financial circumstances
such as marriage, divorce, birth, death, inheritance, lawsuit, retirement, job loss, and/or disability, as
well as other factors such as changes in tax laws.
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Item 14 Client Referrals and Other Compensation
We may also receive educational material, marketing material, and access to instructional products
through our relationship with Dimensional Fund Advisors ("DFA"). This arrangement may present a
conflict of interest in that we may have an incentive to utilize DFA over other mutual fund groups. We
have addressed this conflict of interest by excluding consideration of this arrangement in our decision
to use DFA mutual funds.
Item 15 Custody
We directly debit your Wrap Fee Program account(s) for the payment of our portfolio
management fees. This ability to deduct our advisory fees from your accounts causes our firm to
exercise limited custody over your funds or securities. We do not have physical custody of any of your
funds and/or securities. Your funds and securities will be held with a bank, broker-dealer, or other
independent qualified custodian. You will receive account statements from the independent qualified
custodian(s) holding your funds and securities at least quarterly. The account statements from your
custodian(s) will indicate the amount of our advisory fees deducted from your account(s) each billing
period. You should carefully review account statements for accuracy. We will also provide statements
to you which reflect the amount of advisory fee deducted from your account.
Wire Transfer and/or Standing Letter of Authorization
Our firm, or persons associated with our firm, may effect wire transfers from client accounts to one or
more third parties designated, in writing, by the client without obtaining written client consent for each
separate, individual transaction, as long as the client has provided us with written authorization to do
so. Such written authorization is known as a Standing Letter of Authorization. An adviser with authority
to conduct such third party wire transfers has access to the client's assets, and therefore has custody
of the client's assets in any related accounts.
However, we do not have to obtain a surprise annual audit, as we otherwise would be required to by
reason of having custody, as long as we meet the following criteria:
1. You provide a written, signed instruction to the qualified custodian that includes the third party's
name and address or account number at a custodian;
2. You authorize us in writing to direct transfers to the third party either on a specified schedule or
from time to time;
3. Your qualified custodian verifies your authorization (e.g., signature review) and provides a
transfer of funds notice to you promptly after each transfer;
4. You can terminate or change the instruction;
5. We have no authority or ability to designate or change the identity of the third party, the
address, or any other information about the third party;
6. We maintain records showing that the third party is not a related party to us nor located at the
same address as us; and
7. Your qualified custodian sends you, in writing, an initial notice confirming the instruction and an
annual notice reconfirming the instruction.
We hereby confirm that we meet the above criteria.
You should compare our statements with the statements from your account custodian(s) to reconcile
the information reflected on each statement. If you have a question regarding your account statement
or if you did not receive a statement from your custodian, please contact Sam Taylor, President or Jay
Arce, Vice President/CCO at 540-774-7971 or via e-mail at sam@taylorfg.com or jay@taylorfg.com.
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Item 16 Investment Discretion
Before we can buy or sell securities on your behalf, you must first sign our discretionary management
agreement. By signing our discretionary management agreement, you grant our firm discretion over
the selection and amount of securities to be purchased or sold for your account(s) without obtaining
your consent or approval prior to each transaction. You may specify investment objectives, guidelines,
and/or impose certain conditions or investment parameters for your account(s). For example, you may
specify that the investment in any particular stock or industry should not exceed specified percentages
of the value of the portfolio and/or restrictions or prohibitions of transactions in the securities of a
specific industry or security. Please refer to the "Advisory Business" section in this Brochure for more
information on our discretionary management services.
Item 17 Voting Client Securities
We will not vote proxies on behalf of your advisory accounts. At your request, we may offer you advice
regarding corporate actions and the exercise of your proxy voting rights. If you own shares of common
stock or mutual funds, you are responsible for exercising your right to vote as a shareholder.
In most cases, you will receive proxy materials directly from the account custodian. However, in the
event we were to receive any written or electronic proxy materials, we would forward them directly to
you by mail, unless you have authorized our firm to contact you by electronic mail, in which case, we
would forward any electronic solicitation to vote proxies.
Item 18 Financial Information
We are not required to provide financial information to our clients because we do not:
require the prepayment of more than $1,200 in fees and six or more months in advance, or
take custody of client funds or securities, or
•
•
• have a financial condition that is reasonably likely to impair our ability to meet our commitments
to you.
Item 19 Requirements for State Registered Advisers
We are a federally registered adviser; therefore, we are not required to respond to this item.
Item 20 Additional Information
Your Privacy
We view protecting your private information as a top priority. Pursuant to applicable privacy
requirements, we have instituted policies and procedures to ensure that we keep your personal
information private and secure.
We do not disclose any nonpublic personal information about you to any nonaffiliated third parties,
except as permitted by law. In the course of servicing your account, we may share some information
with our service providers, such as transfer agents, custodians, broker-dealers, accountants,
consultants, and attorneys.
We restrict internal access to nonpublic personal information about you to employees, who need that
information in order to provide products or services to you. We maintain physical and procedural
safeguards that comply with regulatory standards to guard your nonpublic personal information and to
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ensure our integrity and confidentiality. We will never sell information about you or your accounts to
anyone. We do not share your information unless it is required to process a transaction, at your
request, or required by law.
You will receive a copy of our privacy notice prior to or at the time you sign an advisory agreement with
our firm. Thereafter, we will deliver a copy of the current privacy policy notice to you on an annual
basis. Please contact Sam Taylor, President, or Jay Arce, Vice President/CCO at 540-774-7971 or via
e-mail at sam@taylorfg.com or jay@taylorfg.com, if you have any questions regarding this policy.
Class Action Lawsuits
We do not determine if securities held by you are the subject of a class action lawsuit or whether you
are eligible to participate in class action settlements or litigation nor do we initiate or participate in
litigation to recover damages on your behalf for injuries as a result of actions, misconduct, or
negligence by issuers of securities held by you.
Trade Errors
In the event a trading error occurs in your account, our policy is to restore your account to the position
it should have been in had the trading error not occurred. Depending on the circumstances, corrective
actions may include canceling the trade, adjusting an allocation, and/or reimbursing the account. If a
profit results from correcting the trade, all net gains (positive error accounts balances resulting from
trade corrections) will be moved to a Schwab error account and subsequently donated to charity.
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