The Advisory Firm

The Advisory Firm, LLC CRD# 139125 12600 Deerfield Parkway Suite 100 Alpharetta, Georgia 30004 678-566-3711 www.TheAdvisoryFirm.net Brochure (Part 2A and 2B Supplement of Form ADV) June 26, 2026 This Brochure provides information about the qualifications and business practices of The Advisory Firm, LLC. If you have any questions about the contents of this Brochure, please contact us at 678- 566-3711 or by email at info@theadvisoryfirm.net. The information in this Brochure has not been approved or verified by the United States Securities and Exchange Commission or by any state securities authority. The Advisory Firm, LLC is a registered investment adviser. Registration of an Investment Adviser does not imply any level of skill or training. The oral and written communications of an Adviser provide you with information about which you determine to hire or retain an Adviser. Additional information about The Advisory Firm, LLC (CRD #139125) is available on the SEC’s website at www.adviserinfo.sec.gov. The SEC’s web site also provides information about any persons affiliated with The Advisory Firm, LLC who are registered, or are required to be registered, as investment adviser representatives of The Advisory Firm, LLC.  ITEM 2 – MATERIAL CHANGES Registered Investment Advisers are required to use this Brochure to inform clients of the nature of advisory services provided, types of clients served, fees charged, potential conflicts of interest and other information. The Brochure requirements include the annual provision of a Summary of Material Changes (the “Summary”) reflecting any material changes to our policies, practices, or conflicts of interest made since our last required “annual update” filing. In the event of any material changes, such Summary is provided to all clients within 120 days of our fiscal year-end. Our last annual update was filed on March 30, 2026. Of course, the complete Brochure is available to clients at any time upon request. ii  ITEM 3 – TABLE OF CONTENTS ITEM 1 – COVER PAGE ................................................................................................................... i ITEM 2 – MATERIAL CHANGES ................................................................................................................... ii ITEM 3 – TABLE OF CONTENTS ................................................................................................................. iii ITEM 4 – ADVISORY BUSINESS ................................................................................................................... 1 ITEM 5 – FEES AND COMPENSATION ........................................................................................................ 3 ITEM 6 – PERFORMANCE BASED FEES AND SIDE-BY-SIDE MANAGEMENT .......................................... 6 ITEM 7 – TYPES OF CLIENTS ....................................................................................................................... 6 ITEM 8 – METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF LOSS.............................. 6 ITEM 9 – DISCIPLINARY INFORMATION .................................................................................................. 10 ITEM 10 – OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS ........................................... 10 ITEM 11 – CODE OF ETHICS ..................................................................................................................... 10 ITEM 12 – BROKERAGE PRACTICES ......................................................................................................... 11 ITEM 13 – REVIEW OF ACCOUNTS ........................................................................................................... 12 ITEM 14 – CLIENT REFERRALS AND OTHER COMPENSATION.............................................................. 13 ITEM 15 – CUSTODY .................................................................................................................................. 13 ITEM 16 – INVESTMENT DISCRETION ...................................................................................................... 13 ITEM 17 – VOTING CLIENT SECURITIES ................................................................................................... 14 ITEM 18 – FINANCIAL INFORMATION ...................................................................................................... 14 BROCHURE SUPPLEMENT iii  ITEM 4 – ADVISORY BUSINESS The Advisory Firm, LLC (“The Advisory Firm” “the firm,” “we,” “us” or “our”) was founded in 2006 and provides financial planning services and investment management services to its clients. James Daniel is the sole Principal Owner of The Advisory Firm. Please see the attached ADV Part 2B, Brochure Supplement, for more information about Mr. Daniel. As of June 22, 2026, The Advisory Firm managed $126,393,156 million on a discretionary basis and no assets on a non-discretionary basis. Financial Planning and Tax Preparation Services Financial planning services involve working with clients to review their complete financial picture, set financial goals and develop specific strategies to achieve those goals. Our planning process encompasses the key areas as defined by the CFP Board of Standards: Net Worth, Cash Flow, Cash Reserve, Insurance, College, Retirement, Investments and Estate. It should be noted that we refer clients to accountants, attorneys or other specialists, as necessary. However, the client is under no obligation to act upon any of the recommendations made by The Advisory Firm and/or to engage the services of any recommended professional. The Advisory Firm will not effect any trade transactions under a financial planning arrangement. We offer clients customized packages of financial planning and tax preparation services from which to select, based on their specific needs. Getting Started Plan The Getting Started Planning package includes core financial planning services and is aimed at young professionals. We typically address the following planning areas, based on the client’s specific circumstances and preferences: • Net Worth Projections • Insurance Review • Retirement Accounts (401(k), IRA, Roth) • Understanding Investments • Cash Flow / Budgeting • Cash Reserve Goals • Understanding a Tax Return • Selecting Employer Benefits • Basic Estate Plan Review Getting Started Planning services are for a 12-month engagement and include an initial meeting, strategy session, plan presentation and mid-term review meeting. Clients have full access to us for phone calls, emails or any follow-up items throughout the 12-month engagement. Prime Financial Plan The Prime Financial Planning package includes core financial planning services and is aimed at clients at mid-career up to pre-retirement. We typically address the following planning areas, based on the client’s specific circumstances and preferences: Tax Planning / 1040 Review • Cash Flow Analysis • Cash Reserve Strategies • Company Benefit Review • Investment Planning • Basic Estate Plan Review • Net Worth Projections • Insurance Planning • Retirement Analysis • College Planning • 1  Prime Financial Planning services are for a 12-month engagement and include an initial meeting, strategy session, plan presentation and mid-term review meeting. Clients have full access to us for phone calls, emails or any follow-up items throughout the 12-month engagement. Retirement Focused Plan The Retirement Focused Planning package is for clients who are within one year of retirement or already in retirement. We typically address the following planning areas, based on the client’s specific circumstances and preferences: Tax Projections / 1040 Review • Cash Flow Analysis • Cash Reserve Strategies • Life/Long Term Care Insurance Review • Retirement Scenarios/Probability Analysis • • Net Worth Projections • Social Security Modeling • Estate Plan / Gifting Review • Investment Strategies • Retirement Distribution Planning Retirement Focused Planning services are for a 12-month engagement and include an initial meeting, strategy session, plan presentation and mid-term review meeting. Clients have full access to us for phone calls, emails or any follow-up items throughout the 12-month engagement. Financial Plan Update Only This includes an update of your financial plan and review meeting. This service is only available to current financial planning clients. Tax Preparation Clients may retain us for basic tax preparation services to assist with the filing of federal and state tax returns. Services will be provided by a supervised person who is an Enrolled Agent authorized to prepare and file federal, state, and local tax returns. This service covers preparation of your annual tax return and questions during the year. We may ask for an explanation or clarification of some items, but we will not audit or otherwise verify client data. The client is responsible for the completeness and accuracy of information used to prepare the returns. Our responsibility is to prepare the returns in accordance with applicable tax laws. Tax preparation is not provided on a stand-alone basis and is only available to current financial planning and investment management clients. Clients are not required to use the firm’s tax preparation services and may engage another tax professional. Financial Plan Update and Tax Preparation Package The Financial Plan Update and Tax Preparation package is for clients who have a financial plan and wish to retain the firm for ongoing plan updates and annual tax preparation services. This service includes tax preparation in the first quarter of each year and updates of the financial plan in the third or fourth quarter. Investment Management Services The Advisory Firm provides ongoing portfolio management services, giving continuous investment advice based on your individual needs. At the beginning of our client relationship, we meet with you, gather information, and perform research and analysis as necessary to develop an investment portfolio suitable for your financial situation and needs. Investment Management includes: • Development of a model portfolio for the client after careful consideration of the client’s risk tolerance, time horizon, goals and income needs. 2  • Selecting investments that in the opinion of The Advisory Firm are best suited for that model portfolio. • Placing trades with the custodian and ensuring that trades are executed per our instructions. • Monitoring the portfolio on an ongoing basis and making changes as necessary pursuant to the client’s financial needs and market conditions The Advisory Firm manages client investment portfolio(s) on a discretionary basis. As a discretionary investment adviser, we will determine the securities to be purchased and sold in the account and will transact in securities holdings without prior consultation with you. You may impose certain written restrictions on us in the management of your investment portfolio, such as prohibiting the inclusion of certain types of investments in an investment portfolio or prohibiting the sale of certain investments held in the account at the commencement of our relationship. You should note, however, that if you impose restrictions, you may adversely affect the composition and performance of your investment portfolio. Notwithstanding our discretionary authority, our policy is to have each client approve the investment strategies for the portfolio prior to investing the assets. Our policy is a long-term asset allocation strategy, and we typically notify clients in advance of changes to portfolios. However, market conditions may precipitate the need to make modifications without sufficient time to notify clients in advance. We manage a client’s account without the obligation to consider other investment assets or accounts that the client may have or maintain away from The Advisory Firm. Each client is advised to promptly notify us when there is any change to the client’s financial situation and/or financial objectives for the purpose of reviewing, evaluating or revising previous recommendations or services. The advisory engagement requires execution of a written contract and includes portfolio management and monitoring, telephone support, review meetings as required, and on-going communications. Our written contract with you may not be assigned without your consent. An “assignment” of an agreement occurs when one party transfers its rights and obligations under the contract to a third party not previously a signatory to the contract. Retirement Plan Rollovers We are fiduciaries under the Investment Advisers Act of 1940 and when we provide investment advice to you regarding your retirement plan account or individual retirement account, we are also fiduciaries within the meaning of Title I of the Employee Retirement Income Security Act and/or the Internal Revenue Code, as applicable, which are laws governing retirement accounts. We have to act in your best interest and not put our interest ahead of yours. If we recommend that you transfer an IRA or roll over your retirement plan assets into an account to be managed by us, such a recommendation creates a conflict of interest if we will earn a new (or increase our current) advisory fee because of the transfer/rollover. Investing in an IRA with us may be more expensive than an employer-sponsored retirement plan. You are under no obligation to roll over plan assets to an IRA managed by us or to engage us to monitor and/or manage the account while maintained at your employer. ITEM 5 – FEES AND COMPENSATION Financial Planning and Tax Preparation Fees Due to the varying degrees of complexity entailed in financial planning and tax preparation services, our fees generally fall within a specified range. The specific services and fee arrangement will be negotiated with each client and detailed in the agreement between The Advisory Firm and the client. On occasion, our fee may vary outside this range based on the scope of the engagement, the complexity of your financial situation and 3  needs, and our estimation of the time and resources necessary to provide the requested services. Fees for these services are payable by check or other form of payment deemed acceptable by The Advisory Firm and are due upon presentment of the financial plan or tax return. Should you elect to terminate the engagement before your financial plan or tax return is completed and presented, you will be assessed a pro-rata fee reflecting the degree to which the services are complete based on our good faith estimate. Clients are advised that we consider substantially all services involved in a financial planning engagement to be completed upon delivery of the written financial plan or report to the client. We have the discretion to offset financial planning fees for clients that subsequently engage us for investment advisory services. In these instances, we will, as we determine to be appropriate, offset all or a portion of the planning fees against a client’s investment management fees. Getting Started Planning Fees Getting Started Planning fees typically range from $1,500 to $2,500. Prime Financial Planning Fees Prime Financial Planning fees typically range from $1,850 to $3,500. Retirement Focused Planning Fees Retirement Focused Planning fees typically range from $2,250 to $4,500. Plan Update Only The fee for an annual plan update typically ranges from $950 to $1,500. Annual Financial Plan Update and Tax Preparation The fee for ongoing annual planning and tax preparation is a fixed annual fee typically ranging from $1,750 to $3,000. Tax Preparation Only Tax preparation services are provided for a fixed fee that typically ranges from $875 to $1,500. Services offered to current clients only. Investment Management Fee Schedule The annual fee schedule, based on a percentage of assets under management, is as follows: First $1,000,000 Next $1,000,000 Amounts over $2,000,000 1.00% 0.80% 0.60% Accordingly, as an example, if an account is valued at $1,500,000, the first $1,000,000 would be charged 1.00% annually, while the balance of $500,000 would be assessed the lower fee of 0.80% per year. Wealth 360° Clients with $400,000 or more in managed assets are eligible for our Wealth 360° program, designed to offer a holistic solution for your complete financial life. For Wealth 360° clients, we include investment management, financial planning and tax preparation services under the client’s investment management fee. 4  General Fee Information Our fees may be negotiable in our sole discretion based upon, among other things, anticipated future earning capacity, anticipated future additional assets, value of assets to be managed, related accounts, account composition, asset types, account retention and services to be provided. Based on the foregoing, some clients will pay more or less than other clients for the same management services. Further, some clients’ fee schedules are based on prior contractual arrangements and/or historical fee schedules that differ from our current fee arrangements. Specific fee arrangements are described fully in your Investment Management Agreement (“Agreement”) with us. How The Advisory Firm’s Investment Management Fees are Calculated and Charged Asset-based fees are billed quarterly in arrears based on the value of the assets at the end of the calendar quarter. The first payment will be assessed pro-rata in the event that the advisory contract is executed at any time other than the first business day of a calendar quarter. Thereafter, for succeeding calendar quarters the management fee shall be payable in arrears at the beginning of each calendar quarter and shall be based on the asset value of the account as of the last trading day of the previous calendar quarter. Fees are not prorated for each capital contribution and withdrawal made during the applicable calendar quarter. Both The Advisory Firm’s advisory contract and the custodial agreement contain the client’s authorization for the custodian to debit the account for the amount of our investment advisory fee and to directly remit that management fee to us in compliance with regulatory procedures. In the event that we bill a client directly, payment is due upon receipt of our invoice. As part of the advisory fee billing process, the client's custodian is advised of the amount of the fee to be deducted from that client's account. On at least a quarterly basis, the custodian is required to send to the client a statement showing all transactions within the account (including fee deductions) during the reporting period. Because the custodian does not calculate the amount of the fee to be deducted, it is important for clients to carefully review their custodial statements to verify the accuracy of the calculation, among other things. Clients should contact us directly if they believe that there may be an error in their statement. Termination and Proration of Fees Either of us may terminate the Agreement at any time, subject to any written notice requirements included in the Agreement. In the event of termination, any paid but unearned fees will be promptly refunded to you based on the number of days that the account was managed, and any fees due to us from you will be invoiced or deducted from your account prior to termination. Fees and Commissions from Brokerage Transactions The client’s account custodian (or broker-dealer) charges brokerage commissions and transaction fees. Clients may also incur other charges imposed by custodians, brokers, third party investment advisers and other third parties, such as custodial fees, deferred sales charges, transfer taxes, wire transfer and electronic fund fees, and other fees and taxes on brokerage accounts and securities transactions. These fees and charges are separate and in addition to The Advisory Firm’s fees. Other Fees Fees paid to The Advisory Firm are also separate and distinct from the fees and expenses charged by mutual funds, ETFs (exchange traded funds) or other investment pools to their shareholders (generally including a management fee and fund expenses, as described in each fund’s prospectus or offering materials). You should review all fees charged by funds, brokers, The Advisory Firm and others to fully understand the total amount of fees paid by the client for investment and financial-related services. 5  ITEM 6 – PERFORMANCE BASED FEES AND SIDE-BY-SIDE MANAGEMENT The Advisory Firm does not charge any performance-based fees (fees based on a share of capital gains on or capital appreciation of the assets of a client). However, the nature of asset-based fees allows The Advisory Firm to participate in the growth of the client’s wealth. This also means that our fees can decline when a portfolio declines in value. ITEM 7 – TYPES OF CLIENTS The Advisory Firm provides portfolio management services to individuals, high net-worth individuals, trusts and estates. The minimum portfolio value eligible for comprehensive Investment Management, Financial Planning and Tax services under one all-inclusive investment management is generally set at $400,000. Under certain circumstances and in our sole discretion, we may negotiate such minimums. We impose minimum flat fees for financial planning and tax preparation services, which are described in Item 5 above. ITEM 8 – METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF LOSS The Advisory Firm uses an Asset Allocation approach to investing clients’ accounts. This means that we believe in a philosophy of mixing stocks, bonds, commodities and cash within a client’s portfolio to achieve a better risk adjusted return. Our strategy is to review a client’s risk tolerance, objectives and constraints to determine an appropriate allocation (percentage mix) of stocks, bonds, commodities and cash. Based on a model approved by the client we will typically implement the allocation using a selection of exchange traded funds (“ETFs”) that provide exposure to the selected asset classes and cash/money market funds. Our method for determining which investment vehicles to use is through online research methods and through financial publications. We also employ a technical perspective of the markets when determining allocation. Technical analysis (or charting) is a set of techniques in which charts and graphs are used to plot price movements, volume, and other indicators, in order to anticipate future price movements. We believe that past trends in these indicators can be used to extrapolate future trends and can be used as a risk mitigation tool to help stay in harmony with the market (i.e., helps inform us as to which asset classes should be overweighted or underweighted within a client’s portfolio). However, there can be no assurance that the methodology employed will eliminate exposure to downward trends and/or volatility in the markets. All portfolios can be customized based on client input or preferences. We may also use fundamental analysis, which does not attempt to anticipate market movements. This presents a potential risk, as the price of a security can move up or down along with the overall market and in different market climates regardless of the economic and financial factors considered in evaluating the stock. Mutual funds and ETFs are generally evaluated and selected based on a variety of factors, including, as applicable and without limitation, past performance, fee structure, management team, fund sponsor, overall ratings for safety and returns, and other factors. Fixed income investments are used to generate income, fulfill liquidity or income needs in a portfolio, or to add a component of capital preservation. The Advisory Firm will generally evaluate and select individual bonds or bond funds based on a number of factors including, without limitation, rating, yield and duration; as well as fund track record and management team. 6  Where We Obtain Information Primary sources of information include Morningstar, fund prospectuses, financial newspapers, magazines, company press releases, research materials prepared by others, annual reports and other company filings. We will also participate in conference calls. Types of Investments The Advisory Firm typically invests client assets in the following types of securities: • No-load mutual funds; • Exchange traded funds (ETFs); • Government bonds; and • Options Investment Strategies The Advisory Firm uses strategic asset allocation as its primary investment strategy for its clients. We typically engage in long-term purchases with the expectation that the value of the holding will grow over a relatively long period of time, generally greater than one year. Risk of Loss Clients must understand that past performance is not indicative of future results. Therefore, current and prospective clients should never assume that future performance of any specific investment or investment strategy will be profitable. Investing in securities (including stocks, ETFs, mutual funds, and bonds) involves risk of loss. Further, depending on the different types of investments, there may be varying degrees of risk. Clients and prospective clients should be prepared to bear investment loss including loss of original principal. Principal Risks • Market Risk: Either the stock market as a whole, or the value of an individual company, goes down resulting in a decrease in the value of client investments. This is also referred to as systemic risk. • Equity (Stock) Market Risk: Common stocks are susceptible to general stock market fluctuations and to volatile increases and decreases in value as market confidence in and perceptions of their issuers change. If you held common stock or common stock equivalents of any given issuer, you would generally be exposed to greater risk than if you held preferred stocks and debt obligations of the issuer. • Company Risk – When investing in stock positions, there is always a certain level of company or industry specific risk that is inherent in each investment. This is also referred to as unsystematic risk and can be reduced through appropriate diversification. There is the risk that the company will perform poorly or have its value reduced based on factors specific to the company or its industry. For example, if a company’s employees go on strike or the company receives unfavorable media attention for its actions, the value of the company may be reduced. • ETF and Mutual Fund Risk: When the client is invested in an ETF or mutual fund, they will bear additional expenses based on their pro-rata share of the ETFs or mutual funds’ operating expenses, including the potential duplication of management fees. The risk of owning an ETF or mutual fund generally reflects the risks of owning the underlying securities the ETF or mutual fund holds. Clients may also incur brokerage costs when purchasing ETFs. 7  • ETF Tracking Error Risks: ETF performance may not exactly match the performance of the index or market benchmark that the ETF is designed to track because 1) the ETF will incur expenses and transaction costs not incurred by any applicable index or market benchmark; 2) certain securities comprising the index or market benchmark tracked by the ETF may, from time to time, temporarily be unavailable; and 3) supply and demand in the market for either the ETF and/or for the securities held by the ETF may cause the ETF shares to trade at a premium or discount to the actual net asset value of the securities owned by the ETF. • Management Risk: While we manage client investment portfolios based on our experience, research and methods, the value of client investment portfolios will change daily based on the performance of the underlying securities in which they are invested. Accordingly, client investment portfolios are subject to the risk that The Advisory Firm allocates client assets to individual securities and/or asset classes that are adversely affected by unanticipated market movements, and the risk that our specific investment choices could underperform expectations. • Foreign Investment Risk: Foreign investing involves risks not typically associated with U.S. investments, including adverse fluctuations in foreign currency values, adverse political, social and economic developments, less liquidity, greater volatility, less developed or less efficient trading markets, political instability and differing auditing and legal standards. Investing in emerging markets imposes risks different from, or greater than, risks of investing in foreign developed countries. • Foreign Currency Risk: Currency market risk results from the price movement of foreign currency values in response to shifting market supply and demand. Interest rate risk arises whenever a country changes its stated interest rate target associated with its currency. Country risk arises because virtually every country has interfered with international transactions in its currency. Interference has taken the form of regulation of the local exchange market, restrictions on foreign investment by residents or limits on inflows of investment funds from abroad. Restrictions on the exchange market or on international transactions are intended to affect the level or movement of the exchange rate. This risk could include the country issuing a new currency, effectively making the "old" currency worthless. • Credit Risk: Issuers of fixed-income securities may default on interest and principal payments. Generally, securities with lower debt ratings have speculative characteristics and carry greater risk that the issuer may default on its obligation. Changes in economic conditions or other circumstances are more likely to lead to a weakened capacity of those issuers to make principal or interest payments, as compared to issuers of more highly rated securities. • Interest Rate Risk: In general, the price of a debt security falls when interest rates rise. Securities with longer maturities tend to be more sensitive to interest rate changes. • Options Risk. We may invest portions of client assets into options, usually purchasing put and call options on index ETFs. Investments in options involve risks different from, or possibly greater than, the risks associated with investing directly in securities and other traditional investments. These risks include (i) the risk that the counterparty to a transaction may not fulfill its contractual obligations; (ii) risk of mispricing or improper valuation; and (iii) the risk that changes in the value of the option may not correlate perfectly with the underlying asset, rate or index. Option prices are highly volatile and may fluctuate substantially during a short period of time. Such prices are influenced by numerous factors 8  that affect the markets, including, but not limited to: changing supply and demand relationships; government programs and policies; national and international political and economic events, changes in interest rates, inflation and deflation and changes in supply and demand relationships. It is possible that certain options might be difficult to purchase or sell, possibly preventing a Manager from executing positions at an advantageous time or price, or possibly requiring them to dispose of other investments at unfavorable times or prices in order to satisfy a portfolio’s other obligations. Please see more information about options at: Characteristics and Risk of Standardized Options • Smaller Capitalization Securities Risk: Investments in smaller capitalization companies may be more vulnerable than larger, more established organizations to adverse business or economic developments. In particular, smaller capitalization companies may have limited product lines, markets, and financial resources and may be dependent upon a relatively small management group. It is possible to lose more funds than is deposited into a margin account; • Margin Risk. We do not use margin as an investment strategy. However, clients may elect to borrow funds against their investment portfolio. When securities are purchased, they may be paid for in full or the client may borrow part of the purchase price from the account custodian. If a client borrows part of the purchase price, the client is engaging in margin transactions and there is risk involved with this. The securities held in a margin account are collateral for the custodian that loaned the client money. If those securities decline in value, then the value of the collateral supporting the client’s loan also declines. As a result, the brokerage firm is required to take action in order to maintain the necessary level of equity in the client’s account. The brokerage firm may issue a margin call and/or sell other assets in the client’s account to accomplish this. It is important that clients fully understand the risks involved in trading securities on margin, including but not limited to: o o The account custodian can force the sale of assets in the account; o The account custodian can sell assets in the account without contacting the client first; o The account holder is not entitled to choose which assets in a margin account may be sold to meet a margin call; o The account custodian can increase its “house” maintenance margin requirements at any time without advance written notice; and o The accountholder is not entitled to an extension of time on a margin call. • Cybersecurity Risk: In addition to the risks described above that primarily relate to the value of investments, there are various operational and systems risks involved in investing, including but not limited to “cybersecurity” risk. As the use of technology and frequency of cyber-attacks on financial services targets has become more prevalent, The Advisory Firm and the client accounts we manage have become potentially more susceptible to operational risks through breaches in cybersecurity. A breach in cybersecurity refers to both intentional and unintentional events that may cause The Advisory Firm to lose proprietary information, suffer data corruption, or lose operational capacity. This in turn could cause The Advisory Firm and/or a client account to incur regulatory penalties, reputational damage, additional compliance costs associated with corrective measures, and/or financial loss. A cybersecurity breach may also result in a third party obtaining unauthorized access to The Advisory Firm clients’ information, including social security numbers, home addresses, account numbers, account balances, and account holdings. Cybersecurity breaches may involve unauthorized access to digital information systems (e.g., through “hacking” or malicious software coding), and may also result from outside attacks such as denial-of-service attacks (i.e., efforts to make network services unavailable to intended users). In addition, cybersecurity breaches of third- party service providers (e.g., a client’s custodian) or issuers of securities in which an account invests can subject an account to many of the same risks associated with direct cybersecurity breaches. 9  Although The Advisory Firm has established risk management systems designed to reduce the risks associated with cybersecurity threats, there is no guarantee that such efforts will succeed, especially since The Advisory Firm does not directly control the cybersecurity systems of issuers or third-party service providers. ITEM 9 – DISCIPLINARY INFORMATION Registered investment advisers are required to disclose all material facts regarding any legal or disciplinary events that would be material to your evaluation of The Advisory Firm or the integrity of the Firm’s management. The Advisory Firm has no information applicable to this Item. ITEM 10 – OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS Neither The Advisory Firm nor its Management Person has any other financial industry activities or affiliations to report. ITEM 11 – CODE OF ETHICS Code of Ethics and Personal Trading The Advisory Firm has adopted a Code of Ethics (“the Code”), the full text of which is available to you upon request. Our Code has several goals. First, the Code is designed to assist us in complying with applicable laws and regulations governing our investment advisory business. Under the Investment Advisers Act of 1940, the firm owes fiduciary duties to its clients. Pursuant to these fiduciary duties, the Code requires persons associated with The Advisory Firm to act with honesty, good faith and fair dealing in working with clients. In addition, the Code prohibits associated persons from trading or otherwise acting on insider information. Next, the Code sets forth guidelines for professional standards for The Advisory Firm’s associated persons. Under the Code’s Professional Standards, we expect our associated persons to put the interests of their clients first, ahead of personal interests. In this regard, our associated persons are not to take inappropriate advantage of their positions in relation to The Advisory Firm’s clients. Third, the Code sets forth policies and procedures for the personal trading activities of associated persons. From time to time, associated persons of the firm may invest in the same securities recommended to clients. Under our Code, we have adopted procedures designed to reduce or eliminate conflicts of interest that this could potentially cause. These policies are designed to discourage and prohibit personal trading that would disadvantage clients. Participation or Interest in Client Transactions As outlined above, The Advisory Firm has adopted procedures to protect client interests when its associated persons invest in the same securities as those selected for or recommended to clients. In the event of any identified potential trading conflicts of interest, our goal is to place client interests first. Certain affiliated accounts may trade in the same securities with client accounts on an aggregated basis when consistent with The Advisory Firm's obligation of best execution. In such circumstances, the affiliated and client accounts will receive securities at a total average price and transaction costs will be assessed at the custodian’s commission rate applicable to each account. No preference will be given to employee accounts in the allocation process. 10  ITEM 12 – BROKERAGE PRACTICES Selection Criteria for Brokers and Dealers The Advisory Firm has a fiduciary obligation to its clients to seek best execution. The SEC has described the best execution duty as requiring an adviser to “execute securities transactions for clients in such a manner that the clients’ total costs or proceeds in each transaction are most favorable under the circumstances.” This may be measured not only in terms of the price received and commission costs but also the full range of service provided by the broker including execution capability, financial responsibility and responsiveness to the adviser. Other qualitative measures used may include the broker’s trading expertise, research services, reputation, facilities, financial services offered, reliability in executing trades, record keeping, fairness in trade disputes and error policy, etc. Trading, research services and other services noted above provided by broker-dealer firms are evaluated by The Advisory Firm’s CCO on at least an annual basis. The quality and quantity of research and trading services are evaluated and compared as well as the efficacy and efficiency of the trading department’s policies and procedures. Recommended Broker-Dealer The Advisory Firm recommends that clients establish brokerage accounts with Charles Schwab & Co., Inc. (“Schwab”), a FINRA registered broker-dealer, member SIPC, as the qualified custodian to maintain custody of clients’ assets. The Advisory Firm will also effect trades for client accounts at Schwab, or may in some instances, consistent with The Advisory Firm’s duty of best execution and specific agreement with each client, elect to execute trades elsewhere. Although The Advisory Firm may recommend that clients establish accounts at Schwab, it is ultimately the client’s decision to custody assets with Schwab. The Advisory Firm is independently owned and operated and is not affiliated with Schwab. Schwab Advisor Services provides The Advisory Firm with access to its institutional trading, custody, reporting and related services, which are typically not available to Schwab retail investors. Schwab also makes available various support services. Some of those services help The Advisory Firm manage or administer our clients’ accounts while others help us manage and grow our business. These services generally are available to independent investment advisors on an unsolicited basis, at no charge to them. These services are not soft-dollar arrangements but are part of the institutional platform offered by Schwab. Schwab’s brokerage services include the execution of securities transactions, custody, research and access to mutual funds and other investments that are otherwise generally available only to institutional investors or would require a significantly higher minimum initial investment. Schwab generally does not charge separately for custody services but is compensated by charging commissions or other fees on trades that it executes or that settle into your Schwab account. Certain trades may not incur Schwab commissions or transaction fees. Schwab is also compensated by earning interest on the uninvested cash in your account in Schwab’s Cash Features Program. In addition to commissions, Schwab charges a flat dollar amount as a “prime broker” or “trade away” fee for each trade that we have executed with a different broker-dealer but where the securities bought or the funds from the securities sold are deposited (settled) into your Schwab account. These fees are in addition to the commissions or other compensation you pay the executing broker/dealer. Because of this, in order to minimize your trading costs, we have Schwab execute most trades for your account. We have determined that having Schwab execute most trades is consistent with our duty to seek “best execution” of your trades. Best execution means the most favorable terms for a transaction based on all relevant factors. Schwab’s products and services that assist The Advisory Firm in managing and administering clients’ accounts include software and other technology that (i) provide access to client account data (such as trade 11  confirmations and account statements); (ii) facilitate trade execution and allocate aggregated trade orders for multiple client accounts; (iii) provide pricing and other market data; (iv) facilitate payment of The Advisory Firm’s fees from its clients’ accounts; and (v) assist with back-office functions, recordkeeping and client reporting. Schwab Advisor Services also offers other services intended to help The Advisory Firm manage and further develop its business enterprise. These services may include: (i) technology compliance, legal and business consulting; (ii) publications and conferences on practice management and business succession; and (iii) access to employee benefits providers, human capital consultants and insurance providers. Schwab may make available, arrange and/or pay third-party vendors for the types of services rendered to The Advisory Firm. Schwab Advisor Services may discount or waive fees it would otherwise charge for some of these services or pay all or a part of the fees of a third-party providing these services to The Advisory Firm. Schwab Advisor Services may also provide other benefits such as educational events or occasional business entertainment of The Advisory Firm personnel. Many of these products and services may be used to service all or some substantial number of The Advisory Firm accounts, including accounts not maintained at Schwab. In evaluating whether to recommend that clients custody their assets at Schwab, The Advisory Firm may take into account the availability of some of the foregoing products and services and other arrangements as part of the total mix of factors it considers and not solely on the nature, cost or quality of custody and brokerage services provided by Schwab, which may create a potential conflict of interest. Aggregated Trade Policy Transactions for each client account generally will be effected independently unless the Firm decides to purchase or sell the same securities for several clients at the same time. The Firm may (but is not obligated to) combine or “block” such orders to obtain best execution, to negotiate more favorable commission rates or to allocate equitably among the Firm’s clients. The Firm will prepare, before entering an aggregated order, a written statement (“Allocation Statement”) specifying the participating client accounts and how it intends to allocate the order among those clients. If the aggregated order is filled in its entirety, it will be allocated among clients in accordance with the Allocation Statement. Accounts may be excluded from an aggregated trade due to tax considerations, client direction or other factors making the account’s participation ineligible or impractical. No advisory client will be favored over any other client; each client that participates in an aggregated order will participate at the average share price at each executing broker for all of the transactions in a given security on a given business day. Transaction costs for participating accounts will be assessed at the custodian’s commission rate applicable to each account; therefore, transaction costs may vary among accounts. The Firm shall not receive any additional compensation or remuneration as a result of the aggregation. Directed Brokerage The Advisory Firm does not usually allow clients to select broker-dealers other than Schwab. Not all investment advisers require their client to maintain their assets with a specific broker dealer. ITEM 13 – REVIEW OF ACCOUNTS Financial Planning Services Our financial planning services are a 12-month engagement and include the preparation of a financial plan and a mid-term review meeting. Financial planning clients can subsequently retain us for one time or ongoing annual plan reviews or updates. 12  If you qualify for our comprehensive Wealth 360⁰ services, we typically review and update your financial plan on an annual basis. Financial planning services and reviews are performed by our Portfolio Manager and Managing Principal. Investment Management Services Client accounts are reviewed periodically for investment style adherence and performance related to benchmarks appropriate for the selected style. The analysis is performed by the firm’s Portfolio Manager and Managing Principal, who is responsible for all account reviews and analysis. We typically meet with each client on an annual basis to review the client’s portfolio for portfolio mix, performance, allocation drift, risk assessment and how closely we are meeting the client’s objectives. Reviews for asset management clients are performed more frequently when market conditions dictate, when a client’s financial situation or objectives change, or at any time upon the client’s request. We do not typically provide portfolio reports. ITEM 14 – CLIENT REFERRALS AND OTHER COMPENSATION As noted above, The Advisory Firm receives an economic benefit from Schwab in the form of support products and services it makes available to The Advisory Firm and other independent investment advisors whose clients maintain accounts at Schwab. These products and services, how they benefit our firm, and the related conflicts of interest are described in Item 12 - Brokerage Practices. The availability of Schwab’s products and services to The Advisory Firm is based solely on our participation in the programs and not in the provision of any particular investment advice. Neither Schwab nor any other party is paid to refer clients to The Advisory Firm. ITEM 15 – CUSTODY Custody is defined as any legal or actual ability by our firm to access client funds or securities. However, although our firm does not take actual possession of client funds or securities, we are deemed to have constructive custody of certain client accounts and funds because we debit our advisory fees from the client’s account. All client funds and securities are held with one or more “qualified custodians.” Prior to The Advisory Firm debiting its fee, each client must authorize in writing that fees are to be paid directly from their accounts held by the custodian. The custodian will send at least quarterly statements (normally monthly) to the client showing all disbursements from the account(s), including the amount of the advisory fee. Clients should carefully review those statements and are urged to compare the statements against reports received from The Advisory Firm, if any. When clients have questions about their account statements or do not receive an account statement, they should contact The Advisory Firm or the qualified custodian preparing the statement. ITEM 16 – INVESTMENT DISCRETION Financial Planning Services Unless The Advisory Firm has been engaged to provide Asset management Services, clients are responsible for initiating any transactions necessary to implement our planning recommendations. Clients are under no obligation to act upon any of the recommendations made by The Advisory Firm in a financial planning engagement. Investment Management Services As described in Item 4 - Advisory Business, The Advisory Firm will accept clients on a discretionary basis. For discretionary accounts, a Limited Power of Attorney (“LPOA”) is executed by the client, giving The Advisory Firm the authority to carry out various activities in the account, generally including the following: 13  trade execution; the ability to request checks on behalf of the client; and the withdrawal of advisory fees directly from the account. The Advisory Firm then directs investment of the client’s portfolio using its discretionary authority. In all cases, however, such discretion is to be exercised in a manner consistent with the stated investment objectives for the particular client account. When selecting securities and determining amounts, The Advisory Firm observes the investment policies, limitations and restrictions of the clients for which it advises. The client may limit the terms of the LPOA to the extent consistent with the client’s investment advisory agreement with The Advisory Firm and the requirements of the client’s custodian. ITEM 17 – VOTING CLIENT SECURITIES As a policy and in accordance with The Advisory Firm’s client agreement, The Advisory Firm does not vote proxies related to securities held in client accounts. The custodian of the account will normally provide proxy materials directly to the client. Clients may contact The Advisory Firm with questions relating to proxy procedures and proposals; however, The Advisory Firm generally does not research particular proxy proposals. ITEM 18 – FINANCIAL INFORMATION Registered investment advisers are required in this Item to provide you with certain financial information or disclosures about the firm’s financial condition. The Advisory Firm has no financial commitment that impairs its ability to meet contractual and fiduciary commitments to clients and has not been the subject of bankruptcy proceedings. 14  Brochure Supplement Form ADV Part 2B Item 1 - Cover Page James A. Daniel., CFP®, CFA, CMT, EA CRD # 4567065 12600 Deerfield Parkway Suite 100 Alpharetta, Georgia 30004 678-566-3711 www.TheAdvisoryFirm.net June 26, 2026 This brochure supplement provides information about James A. Daniel, and supplements The Advisory Firm, LLC (“The Advisory Firm”) brochure. You should have received a copy of that brochure. Please contact us by email at info@theadvisoryfirm.net. if you did not receive a copy of our brochure or if you have any questions about the contents of this supplement. Additional information about James Daniel is available on the SEC’s website at www.AdviserInfo.sec.gov. 15  Item 2 – Educational Background and Business Experience James A. Daniel (year of birth 1969) founded The Advisory Firm in 2006 and serves as the Managing Principal and Portfolio Manager. Prior to that, Mr. Daniel was Financial Advisor with Ameriprise Financial. Mr. Daniel graduated from Georgia Southern University in 1992 with a Bachelor of Science in Electrical Engineering. He has also obtained multiple designations and certifications, as provided below: • CERTIFIED FINANCIAL PLANNER™ certification • Chartered Financial Analyst® designation • Enrolled Agent • Chartered Market Technician * The CFP® certification is granted by Certified Financial Planner Board of Standards, Inc. (CFP Board). To attain the certification, the candidate must complete the required educational, examination, experience and ethics requirements set forth by CFP Board. Certain designations, such as the CPA, CFA and others may satisfy the education component, and allow a candidate to sit for the CFP® Certification Examination. A comprehensive examination tests the candidate’s ability to apply financial planning knowledge to client situations. Qualifying work experience is also required for certification. Qualifying experience includes work in the area of the delivery of the personal financial planning process to clients, the direct support or supervision of others in the personal financial planning process, or teaching all, or any portion, of the personal financial planning process. CFP® professionals must complete 30 hours of continuing education accepted by CFP Board every two years. ** The Chartered Financial Analyst® (“CFA®”) designation is a professional designation given by the CFA Institute that measures the competence and integrity of financial analysts. The CFA Program is a graduate- level self-study program that combines a broad-based curriculum of investment principles with professional conduct requirements. Candidates are required to pass three levels of examinations covering areas such as accounting, economics, ethics, money management and security analysis. Before a candidate is eligible to become a CFA charterholder, he/she must meet minimum experience requirements in the area of investment/financial practice. To enroll in the program, a candidate must hold a bachelor’s degree. ***Enrolled Agent (EA) is a federally licensed tax practitioner who has unlimited rights to represent taxpayers before the IRS. Enrolled agents are licensed by the IRS. To become an EA, a candidate must pass a three- part comprehensive examination (Individuals, Businesses and Representation, Practice, and Procedure) which covers all aspects of the tax code or have worked at the IRS for five years in a position where they were required to interpret and apply the tax code on an ongoing basis as part of their job. All EA candidates must pass a background check conducted by the IRS which includes looking into their personal tax history. The IRS requires enrolled agents to complete 72 hours of continuing education every three years in order to maintain their active enrolled agent license and practice rights. **** Chartered Market Technician (CMT) is a professional designation that confirms proficiency in technical analysis of the financial markets. The CMT designation requires completion of an education program and examination series in technical analysis. The Market Technicians Association (MTA) oversees the program 16  curriculum, administers the exams, and confers the designation. Candidates who pass all three examination levels of the program can earn the Chartered Market Technician designation, which certifies that the individual is competent in technical analysis. Analysis. The CMT designation provides a recognized standard of proficiency for technical analysts. The three-part CMT examination includes: 1. Definitions ("terminology, charting methods, and ethics") 2. Application ("concepts such as "Dow Theory, Elliott Wave, intermarket, etc.") 3. Integration ("competency in ethics and in rendering technical opinions integrating multiple aspects of technical analysis. Item 3 – Disciplinary Information There are no legal or disciplinary actions to report for Mr. Daniel. Item 4 – Other Business Activities Mr. Daniel has no outside business activities to disclose. Item 5 – Additional Compensation Mr. Daniel does not receive any economic benefit from a non-advisory client for the provision of advisory services. Item 6 – Supervision James Daniel is the Managing Principal, Portfolio Manager and Chief Compliance Officer of The Advisory Firm and is responsible for providing compliance oversight for the firm and for reviewing accounts. Mr. Daniel can be reached at 678-566-3711. 17